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Masters Degrees (Media Advertising)

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From analysing the theories of intellectual heavyweights such as Foucault and Bourdieu, to unpicking a global campaign, explore the hinterland between the big three promotional professions and the media and society on this innovative MA. Read more

From analysing the theories of intellectual heavyweights such as Foucault and Bourdieu, to unpicking a global campaign, explore the hinterland between the big three promotional professions and the media and society on this innovative MA.

Right now the roles within public relations, advertising and marketing are converging. So this MA isn’t about studying ads – it’s about becoming a professional who can understand the dynamics of power that exist between these professions, and critically intervene in today’s media landscape. 

At its core this masters looks at how we can better serve society by improving communications across these disciplines, and how we can develop as professionals who can adapt within a challenging media world. You’ll learn how to reflect on the intellectual theories of the past and apply them to the present, so you plan the first decade of your career.

The questions we explore

We want you to understand the power struggles that exist between these three professions so we look at public relations, advertising and marketing as inter-related disciplines, drawing on theoretical and professional debates around issues such as globalisation and homogenised consumption. We also discuss current industry expectations looking at the crossovers that exist between creativity, management and strategy.

We’ll tackle some of the big things that are changing when it comes to the way the world works - aspects such as globalisation, the control of knowledge, digital technologies, and the way content is created. You’ll also get an introduction to media and cultural theory, which lies at the intersection between the promotional professions, media and society.

The processes we use

This is a theory-based programme, but it also offers vocational elements, so you can take practice-based options in subjects ranging from online journalism and social media campaigning, to design methods and media law and ethics. You'll also get the latest insights from industry professionals across a range of sectors through our visiting speaker series in the Spring.

The approach we take

We take fields such as sociology, anthropology media and cultural studies to understand how public relations, advertising and marketing get together, where they overlap and where the tensions lie. This means we might take an anthropological perspective on how the promotional professions work together to develop a product – not just in terms of its messaging – but in terms of how it was conceived and came to market in the first place.

It’s important to mention that this isn’t a business studies-style MA; it’s a rigorous, academic programme investigating promotional workers and their use of media in today’s campaigns and debates. 

Modules & structure

Throughout the core components of the degree, you'll examine the very wide range of ways in which public relations, advertising and marketing is represented in society, together with the skills and techniques enacted by practitioners in their day-to-day roles. You will be encouraged to develop your critical and analytical skills, but also to think creatively and become more confident in your aesthetic judgment.

Goldsmiths prides itself on its innovative and critical approach, and you will be encouraged to immerse yourself in its wider intellectual environment in order to deepen your understanding of the cultural infrastructure surrounding branding and promotional media.

Core modules

Option modules

We offer a wide range of option modules each year. Below are some examples of modules that are currently running. For a full list, please contact the Department of Media and Communications.

Assessment

The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.

Skills & careers

From account executives to digital copywriters and from product managers to media planners and sponsorship coordinators, our graduates enhance their careers by working across disciplines, across countries, and across everything from social media and content generation, from sponsorship and events marketing, to corporate communications or government communications.

Find out more about employability at Goldsmiths



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The MA in Digital Media is unique in its combination of practical and theoretical approaches to contemporary media and technology. Read more

The MA in Digital Media is unique in its combination of practical and theoretical approaches to contemporary media and technology.

The established and exciting degree is designed to help you understand digital transformations in media, culture and society and apply this understanding in practice, in the media and creative industries and in further research. You will be equipped with skills that can be applied to current and future developments in digital media, social media, computing and other aspects of technology.

The MA in Digital Media educates aspiring media practitioners and academics as well as early and mid-career professionals who seek to reflect on their roles in a structured and stimulating learning environment designed to give all students up-to-the-minute knowledge of digital media and the skills to apply that knowledge to future developments.

The MA offers two pathways:

Pathway 1 is a theory programme where you learn about developments in digital media and technology from a wide range of perspectives

Pathway 2 is a theory and practice programme where you can explore transformations in media, culture and society through the practice of contemporary digital communication. You will work with one or more of the following to create installations, apps and single- and multi-screen work that's responsive to the continually changing digital landscape:

  • Animation
  • Photography
  • Video and other forms of moving image
  • Software and web design
  • Hybrid forms of image making

Acclaimed academics and practitioners

Benefit from the experience and expertise of one of the world’s leading media and communications departments. The programme is co-convened by Professor Joanna Zylinska and Daniel Rourke, and you will be taught by theorists and practitioners of international standing.

Work placements and internships

The MA in Digital Media regularly attracts offers of work placements and internships. In the past these have come from GoogleThe Science Museum and N1creative.com. There is also £6,000 bursary available for UK students studying this course. Find out more about the Stationers' Postgraduate Bursary Scheme on our departmental awards page.

Facilities

Our students have access to state-of-the-art facilities including well-equipped lecture and seminar rooms, exhibition spaces, computer facilities and digital media suites.

The department is also currently host to the renowned philosopher of media and technology, Bernard Stiegler and students will have access to his modulein Media Philosophy as well as priority access to the innovative and popular option After New Media. Designed to complement the MA in Digital Media, this course provides a framework for thinking about the current media environment as well as future forms of human and computer interaction.

An established record

The MA in Digital Media has been redefining media theory and practice since 2004. Our students become proficient in:

  • the history, sociology and philosophy of digital media
  • the application of critical conceptual skills to specialist areas and future forms of media
  • multimedia skills in image making (photography, video, animation, graphic art) script writing, journalism and documentary 

MA Digital Media students have access to the pioneering option ‘After New Media’, currently a non-assessed online module which explores the themes of self mediation, ethical mediation and intelligent mediation, and develops a framework for thinking about 'life' after new media. As well as accessing a series of podcasts, students are offered reading groups and a masterclass with Professor Sarah Kember co-author of the book Life After New Media on which the course is based.

Modules & structure

Overview

The programme consists of:

  • Two compulsory core modules
  • Pathway 1 - between two and four option modules (worth 60 credits) OR
  • Pathway 2 - a two-term practice block (worth 30 credits) and either one or two option modules (worth 30 credits)
  • The dissertation or the practice/theory project

Core modules

Assessment

Seen take-home paper; essays; dissertation or practice/theory project and other production work for image-making.

Skills

We provide graduates with skills that are cutting edge: in the critical analysis and/or creative production of digital media; in the disciplinary knowledge and conceptual frameworks necessary for current and future forms of media and technology; in the awareness of how digital media and technologies are re-shaping society from the ways we communicate (through social media and web 2.0) to the increasingly ‘smart’ environments in which we live.

Careers

Our programme provides a theory and practice pathway and prepares students for work in the following areas:

  • media and creative industries; advertising, marketing and PR (graduates of the MA Digital Media have found work with Virgin Media, Google, the BBC and other leading organisations worldwide)
  • research and academia (graduates from this programme have gone on to study for PhD degrees in higher education institutions around the world and also here with us)
  • media production and new media art (graduates have exhibited, published and produced work in photography, journalism, TV, documentary, film and multimedia)


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Over the past few years, career opportunities in the digital media sector have increased dramatically. The interactive media industry is reaching maturity and needs qualified professionals able to offer a diverse range of expertise. Read more
Over the past few years, career opportunities in the digital media sector have increased dramatically. The interactive media industry is reaching maturity and needs qualified professionals able to offer a diverse range of expertise. This course addresses those needs and is designed to provide you with skills in interactive media content creation, interactive design, digital media production,social media management, digital media project and account management. In the most recent (2014-15) Destinations of Leavers from Higher Education (DLHE) survey, 100% of graduates from this course were in work or further study within six months.

More about this course

This professionally-oriented course will appeal to graduates with an interest in digital media, experienced professionals from the design, media, public relations and marketing sector wishing to retrain for a career change or promotion, and those wishing to progress towards research and PhD studies. The Masters in Digital Media addresses issues in interactive design, interactive media, the internet and its applications, digital solutions for the industry and the public sector, usability design, effective digital media project management, digital audiences and audience research, social media management, digital media strategy, digital interactive television, mobile communications, and new media ownership. The course will provide skills in the relevant multimedia software.

You will learn how to:
-Assess and select the appropriate tools to produce a digital media project
-Produce digital media projects using the appropriate software applications
-Research and analyse the current issues and future developments in digital media, social media, media communications and e-solutions
-Manage digital media projects and production teams
-Produce digital media and social media strategies
-Appreciate the complexity of the international digital media and creative industries and communicate effectively in a media professional environment
-Apply research, design and management skills to the production of new media projects

Assessment methods include interactive projects, design portfolios, presentations, essays, examinations and reports.

Modular structure

The modules listed below are for the academic year 2016/17 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.

Year 1 modules include:
-Digital Media Project Management (core, 20 credits)
-Principles of Digital Media (core, 20 credits)
-Digital Media Dissertation (alternative core, 60 credits)
-Digital Project (alternative core, 60 credits)
-Accredited Work-Based Learning in the School of MCC (option, 20 credits)
-Advanced English for Masters Studies (option, 20 credits)
-Digital Media Strategy and Consultancy (option, 20 credits)
-Digital Storytelling (option, 20 credits)
-Digital Video Production (option, 20 credits)
-Globalisation (option, 20 credits)
-Interaction Design (option, 20 credits)
-Multimedia Journalism (option, 20 credits)
-Web Design (option, 20 credits)

After the course

The course is particularly suited to students looking to work in: web design; UX design, interactive media production; digital video production; new media project management and account handling; consultancy and policy advice in the area of digital media and communication technology; social media management; digital media strategy, training and research in related fields; electronic publishing; online journalism and broadcasting; administration, management and research in digital media, digital advertising and marketing and digital information industries.

Moving to one campus

Between 2016 and 2020 we're investing £125 million in the London Metropolitan University campus, moving all of our activity to our current Holloway campus in Islington, north London. This will mean the teaching location of some courses will change over time.

Whether you will be affected will depend on the duration of your course, when you start and your mode of study. The earliest moves affecting new students will be in September 2017. This may mean you begin your course at one location, but over the duration of the course you are relocated to one of our other campuses. Our intention is that no full-time student will change campus more than once during a course of typical duration.

All students will benefit from our move to one campus, which will allow us to develop state-of-the-art facilities, flexible teaching areas and stunning social spaces.

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A wide range of students with different interests and backgrounds come to this programme from world over in order to explore why media matter. Read more

Who is this programme for?:

A wide range of students with different interests and backgrounds come to this programme from world over in order to explore why media matter. They are highly qualified with very diverse international interests. It is particularly suitable for:

- Students with a degree in media or cultural studies
- Students with a degree in the social sciences or humanities wishing to acquire a broad understanding of media and cultural studies with special reference to Asia or Africa
- People with professional experience in film, television, journalism, advertising or public relations
- Students with a degree in social anthropology wishing to pursue more specialist media-related topics along with regional or language-based study
- Students without a previous degree in Anthropology looking for an MA conversion degree to serve as a qualification for pursuing a further research degree in anthropology

Our world is inescapably and continuously transformed through a proliferation of media. The MA in Anthropology of Media at SOAS takes up the challenge of understanding how and why media matter. The programme uniquely combines anthropology, media and cultural studies with specific regional expertise in Asia, Africa and the Middle East. It provides students with critical skills, research methods, a wide-ranging understanding of media and the opportunity to pursue original research projects. The MA in Anthropology and Media is the first and still the only programme in Europe that specialises in bringing together contemporary anthropological concerns with media and cultural studies.

The MA in Anthropology of Media is a recent and rapidly growing field within the larger academic discipline of Anthropology. It both incorporates and challenges the well-established anthropological concerns with visual culture and ethnographic film through a more extensive examination of contemporary media practices. Along with the parallel disciplines of media and cultural studies, Anthropology of Media is now widely recognized as playing an increasingly important and critical role in current debates about media. It provides an alternative approach, which puts the emphasis upon studying the multiple relationships between people and media and thus seeks to anthropologise media and cultural studies. More than just focussing on media texts or technology, Anthropology of Media is marked by the centrality of people and how they relate to media.

The SOAS programme in Anthropology of Media is designed to provide a detailed introduction to the study of media in Asia, Africa, the Middle East and their diasporas. We also use the theoretical and methodological contributions of Anthropology to build upon and challenge Euro-American media and cultural studies. The programme stresses ethnographic approaches to media as cultural practices in social and political contexts where people inhabit, create and engage with media worlds.

Special Features

The Department cultivates several specialist strengths which distinguish it from other anthropology departments in the UK. The most obvious of these is that all members of the Department are specialists on Africa and Asia. Particular attention is given to teaching and researching regional ethnographic areas of expertise. All staff members are simultaneously attached as anthropologists to this Department and as regional specialists to their appropriate regional studies centre within the School.

SOAS also offers strong interdisciplinary support for the study of media including the Centre for Media and Film Studies and a highly regarded Department of Music. We have a dedicated multi-media suite, a radio station and satellite access to a wide range of world television. Further, the Library houses a major collection of books and journals on world media as well as extensive audio-visual materials.

Visit the website http://www.soas.ac.uk/anthropology/programmes/maanthofmedia/

Programme Overview

The programme consists of four units in total: three units of taught examined courses and a one unit dissertation of 10,000 words. Some courses may be taught in other departments in the school.

Core Courses:
- Comparative Media Studies - 15 PAN C009 (1.0 unit).

- Dissertation in Anthropology and Sociology - 15PANC999 (1.0 unit). This is a 10,000 word dissertation on a topic agreed with the Programme Convenor of the MA Anthropology of Media and the candidate’s supervisor.

- Additionally all MA Anthropology students 'audit' the course Ethnographic Research Methods during term 1 - this will not count towards your 4 units.

Foundation Course:
- Theoretical Approaches to Social Anthropology - 15PANC008 (1.0 unit). This is compulsory only for students without a previous anthropology degree.

Option Courses:
- The remaining unit(s) of your programme, either 1 unit of option courses (if taking Theoretical Approaches to Social Anthropology) or 2 units (if exempted from Theoretical Approaches to Social Anthropology), may then be selected from the Option Courses list below.

- Your 1 or 2 total units may be made up of any combination of 0.5 or 1 unit option courses.

- However, courses without a "15PANxxxx" course code are taught outside of the Anthropology Department. No more than 1 unit in total of these courses may be selected.

- Alternatively, one language course may be taken from the Faculty of Languages and Cultures.

Programme Specification 2012/2013 (pdf; 119kb) - http://www.soas.ac.uk/anthropology/programmes/maanthofmedia/file39767.pdf

Destinations

A Masters in the Anthropology of Media at SOAS develops students’ understanding of the world, other peoples’ ways of life and how society is organised. This programme will endow students with specialist understanding of producers, audiences, and other cultural and social aspects of mass media. Over the years the SOAS department has trained numerous leading anthropologists who have gone on to occupy lectureships and professorships throughout the world. Equally, students gain skills during their degree that transfer well to areas such as information and technology, government service, the media and tourism.

Postgraduate students leave SOAS with a portfolio of widely transferable skills which employers seek, including analytical and critical skills; ability to gather, assess and interpret data; high level of cultural awareness; and problem-solving. A postgraduate degree is a valuable experience that provides students with a body of work and a diverse range of skills that they can use to market themselves with when they graduate.

For more information about Graduate Destinations from this department, please visit the Careers Service website (http://www.soas.ac.uk/careers/graduate-destinations/).

Find out how to apply here - http://www.soas.ac.uk/admissions/pg/howtoapply/

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The Advertising Media Management program prepares you for the role of strategic media planning and buying within the advertising and communications industry. Read more
The Advertising Media Management program prepares you for the role of strategic media planning and buying within the advertising and communications industry.

Intensive, hands-on, industry-approved Advertising Media Management courses provide you with the fundamentals of media management, while focusing on consumer-driven communication channel choices (such as mobile platforms) for advertising messages.

In this School of Communications, Media, Arts and Design graduate program, you:
-Develop an expertise in reaching target audiences with a creative message
-Build your business and negotiation skills on behalf of advertising clients to achieve strategic results
-Expand your knowledge of emerging media
-Master your knowledge of industry-specific syndicated research databases and software
-Complement your in-class education with an industry field placement that provides the opportunity to work in the industry and hone your skills

Career Opportunities

Among the companies that have hired Centennial graduates are PHD Canada, Mindshare, Media Edge, MacLaren McCann, OMD, Media Contacts, MPG, Starcom, Mediacom, Publicis and UM.

Program Highlights
-You receive realistic hands-on learning and partake in a 14-week field placement during which you gain practical industry experience.
-Comprehensive digital media training is covered in two semesters.
-The Advertising - Media Management program enhances career-ready skills in media management, research, analysis, planning, estimating and buying.
-High-level industry professionals, who help you to connect with the industry, teach and mentor you.
-The School of Communication, Media and Design campus, the Story Arts Centre, houses professional software to which you have access.
-Tilt — a student-run communications agency — provides you with real experience while you are in school.
-The Interactive Advertising Bureau recognizes Centennial College as offering the largest breadth of interactive/mobile curriculum.

Career Outlook
-Digital strategist
-Social media planner
-Connection planner
-Account planner
-Broadcast buyer
-Media sales executive
-Research analyst
-Business development coordinator
-Analyst

Careers
Media placement is all about connecting the right people with the right message in the right place at the right time. There are multiple media streams to choose from that include analytics, strategic planning, media buying and media sales.

This role requires the professional to work as part of an integrated media planning team, ensuring that the product is based on superior knowledge and strategic insights, and that the resultant media execution is brilliant and flawless.

Areas of Employment
-Advertising agencies
-Independent media management companies
-Marketing companies
-Multimedia owners and sellers
-Research companies
-Advertisers

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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Digital Media at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017). Read more

Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Digital Media at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

The MA in Digital Media offers an innovative interdisciplinary and multidisciplinary approach to contemporary technology and new media, drawing upon expertise in Media and Communication Studies.

Key Features of MA in Digital Media

The MA in Digital Media examines some of the key issues confronting twenty-first century global societies through a dynamic programme that combines theoretical and applied perspectives.

Digital Media students will be encouraged to apply media theory, political and social theory and research tools in analysing and understanding digital media. The MA in Digital Media explores key historical, policy and practice dimensions of new media as well as focusing on research methodologies for those undertaking research on digital media and technology.

The Digital Media course is split across the year. Students will take three modules in each academic semester (a total of six modules) and then complete a dissertation over the summer. The dissertation component allows you to write a 16,000 word dissertation, which will draw on issues and themes developed throughout the year.

Modules

Modules on the MA in Digital Media typically include:

• Thinking About Digital Media

• The Digital Edge

• PR Branding and Promotion

• The Business and Politics of Digital Media

• Global Media

• Professional and Promotional Writing

• Digital Skills and Defence

• Online Journalism

Who should Apply?

Students interested in digital media and new media technologies, from a media studies, politics and international relations, humanities, social science, computer science or related background. Professionals interested in the challenge of digital media both in terms of their professional practice, but also related to fields in policy research and public administration. Students interested in

preparation for postgraduate research, MPhil or PhD, or who wish to develop skills and knowledge related to digital media.

Digital Media Programme Aims

-To enable you to develop an advanced understanding of digital media, through contemporary theories and advanced research work.

-To help you to understand the development of digital media and technology historically, through a number of theoretical perspectives, which give a context to contemporary discussions and controversies in the field.

-To appreciate the role of digital media technology within wider social, political and economic contexts, including the implications for policy formation.

-To enable you to acquire research skills enabling you to conduct thorough research into digital media; also to enhance your critical, theoretical and analytical abilities, and your written and oral communication.

Careers

Career expectations are excellent for Digital Media graduates. Companies, nonprofit organisations, government and the public sector value the fact that our students have developed a range of critical abilities, a creative and innovative approach to problem solving, and skills in detailed analysis and presentation of research. Our Digital Media Graduates go on to work in journalism, broadcasting, web-design, advertising, publicity, arts and cultural bodies, or even to go on to study a PhD.

Student Quote

“I thoroughly enjoyed studying the MA in Digital Media. The course and its faculty have broadened my horizon not only in new media but other subjects, such as computer science and politics. If I haven’t yet succeeded in making the reader envious and inspired to take this course, I would only conclude by mentioning that you would miss out on lectures worth experiencing.”

Tejeswini Krishnan, Digital Media, MA



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The master of arts programs in advertising and public relations are intended for those who wish to acquire advanced understanding of and skills in the development of highly effective persuasive communication. Read more
The master of arts programs in advertising and public relations are intended for those who wish to acquire advanced understanding of and skills in the development of highly effective persuasive communication. The programs focus on prevailing communication theories, current research findings, and advanced practical techniques. The faculty seeks to educate highly competent, focused students who will be recognized for their leadership qualities: the ability to discern issues both in the practice of their profession and in their role in society; the ability to develop and execute successful communication programs; and the ability to lead others effectively.

Two programs are offered: (1) a two-year thesis program with specialization in advertising or public relations (Plan I), and (2) a one-year professional program combining advertising and public relations (Plan II).

Visit the website https://apr.ua.edu/gradinfo/

Degree Requirements

- Plan I, the Two-Year Research Program -

The two-year master's degree program is intended for students seeking a strong research emphasis in their study of advertising and public relations. The Plan I program focuses on important problems and questions, gathering evidence, and setting standards for inference. The program specifically prepares students in the areas of (a) mastering the body of scholarly knowledge of advertising and public relations, and (b) contributing to the advancement of knowledge in these fields through basic and applied research. Students may decide to continue their studies, pursuing doctorates in advertising or public relations. Students in the Plan I program specialize in either advertising or public relations, learn the concepts and methods involved in productive scholarship, and collaborate with faculty members in conducting research.

Plan I requirements. Plan I is normally a two-year program and requires (a) a minimum of 30 hours of approved graduate courses, (b) demonstration of proficiency in research skills, (c) passing of a comprehensive written examination, and (d) completion and successful defense of a master's thesis. Students admitted to the program with little or no previous coursework in advertising or public relations may be required to take one or more undergraduate courses in the department to supplement their graduate studies.

Plan II, the One-Year Professional Program

The professional program is an intensive, professionally oriented, one-year program that combines advertising and public relations. Recognizing the increasingly close links between the advertising and public relations professions, the Plan II program provides advanced preparation in both disciplines. The program provides intensive training to meet specific objectives. Graduates will be prepared to:

- develop a thorough understanding of the institutions and processes involved in advertising and public relations, through a combined program of study

- use research both to generate communication strategies and to evaluate the success of communication programs

- write idea-driven persuasive communication

- plan, implement, and evaluate media plans for advertising and public relations programs and campaigns

The Plan II program is for recent college graduates who see the advantages of having advanced skills in advertising and public relations. The students will recognize that preparation in the liberal arts, business administration, or communication has provided them with important knowledge but has not sufficiently prepared them in the communication concepts and skills needed to be a leader.

Speaking and writing skills are emphasized in all courses, with frequent papers and presentations. One course each semester emphasizes writing skills involved in the advertising and public relations professions.

Plan II requirements. The one-year Plan II program requires (a) completion of a specific 33-hour program of graduate courses, (b) demonstration of proficiency in research skills, (c) passing of a comprehensive written examination, and (d) completion of a master's project in the course APR 598 Communication Workshop. Students admitted to the program will receive a list of critical readings and will be expected to become familiar with these materials before beginning the program. The program starts with a series of orientation sessions aimed at evaluating each student's grasp of the critical readings and ability to proceed with the program without further background study.

APR Graduate Course Descriptions

Note: Plan I and Plan II programs have different course requirements.

ADVERTISING & PUBLIC RELATIONS COURSES

APR 522. Media Planning: Three hours. Development of media objectives, strategies, and budgets and implementation of media plans for advertising and public relations. Each student prepares and presents a media plan.

APR 550. Communication Research Methods: Three hours. A survey of qualitative and quantitative methods in communication research.

APR 551. Seminar in Communication Theory*: Three hours. A study of the development of selected theories of communication as they pertain to interpersonal, public, and mass communication.

APR 570. Contemporary Advertising and Public Relations: Three hours. An advanced survey of the academic and professional literature underlying the contemporary practice of advertising and public relations.

APR 572. Persuasive Communication: Three hours. The practice of creating, writing, editing, and producing persuasive communication for advertising and public relations. Writing skills are exercised extensively in this course.

APR 582. Advertising and Public Relations Management: Three hours. Problems and decision-making processes involved in the management of advertising and public relations programs and organizations.

APR 583. Research Applications in Advertising and Public Relations: Three hours. Prerequisite: MC 550. Application of research methods and procedures for problem solving and impact assessment in advertising and public relations programs.

APR 590. Visual Communication: Three hours. The practice of developing ideas and creative strategies for professional evaluations about design and its application. Each student prepares a portfolio.

APR 592. Integrated Communication Project. A message-oriented course. Students conceptualize and execute integrated communication programs. Topics vary.

APR 596. Independent Study or Research: One to three hours. Prerequisite: consent of the academic adviser and instructor.

597. Communication Campaign Workshop I: Three hours. Research to develop an advertising and public relations campaign for a specific organization. This is the preparation stage for the major case study prepared by the student in APR 598.

598. Communication Campaign Workshop II (Master’s Project): Three hours. Development and presentation of a complete advertising and public relations plan and proposal for the specific organization studied in APR 597. Integration of theory, concepts, and techniques in a complete communication program.

599. Thesis Research: Three hours. Prerequisite: consent of the academic adviser.

Find out how to apply here - https://apr.ua.edu/gradinfo/applicationadmission/

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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Communication, Media Practice and Public Relations at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017). Read more

Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Communication, Media Practice and Public Relations at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

The MA in Communication, Media Practice and Public Relations (PR) is designed for students who want to focus their energy on the dynamic world of social media, develop their creative practice and professional writing skills or are looking to work in an entrepreneurial environment.

Key Features of Communication, Media Practice and Public Relations (PR)

The MA in Communication, Media Practice and Public Relations (PR) offers syllabus-based practice in professional, contemporary media skills, taught by industry professionals with academic backgrounds. The Communication, Media Practice and Public Relations (PR) programme includes modules in Professional Writing/Journalism, Visual Communications and Media Design, Video and Documentary Making and Public Relations (PR), Branding and Promotion. Other modules in communication, theory, film and history are also available.

The Communication, Media Practice and Public Relations (PR) programme allows graduates to add valuable and desirable professional media skills for careers in business, journalism, public and media relations, broadcasting, advertising and marketing and industry professionals to acquire new media skills and qualifications that will enhance their continuing professional development.

The full-time MA in Communication, Media Practice and Public Relations (PR) course is split across the year with three modules offered in each academic semester (a total of six modules in part one) and then a dissertation or professional media practice project over the summer (part two).

The part two component allows students in the Communication, Media Practice and Public Relations (PR) programme to either write a 16,000 word dissertation or undertake the professional media project which incorporates the practical elements of the course and a short unpaid work placement.

MA in Communication, Media Practice and Public Relations (PR) Aims

To research and develop stories in an online, multi-media environment.

To present the principles, theories and techniques surrounding video making.

To develop practical skills and conceptual knowledge of digital publishing, visual communication and media design.

To provide a critical overview of the role of public relations (PR) and promotional practice.

To develop writing skills in a wide range of genres.

Modules

Modules on the MA in in Communication, Media Practice and Public Relations (PR) typically include:

• Visual Communication and Media Design

• Video and Documentary Making

• Public Relations (PR), Branding and Promotion

• Reporting Terrorism

• Global Media

• Risk Reporting

• The Business and Politics of Digital Media

• Development Communications

• Online Journalism

• The Digital Edge

Careers

Career expectations are excellent for Communication, Media Practice and Public Relations (PR) graduates. Media Companies, non-profit organisations, global business, government and the public sector value the fact that our Communication, Media Practice and Public Relations (PR) Graduates have developed a range of critical and theoretical abilities and a creative and innovative approach to media practice. Our Graduates go on to work in business, marketing and Public Relations (PR), journalism, broadcasting, web-design, advertising, publicity, arts and cultural bodies.



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Are you looking to develop your skills in campaign planning and management across paid, owned, earned and shared advertising channels? Would you like to take the next step in your advertising career? This challenging master’s programme can help prepare you for a role in contemporary advertising in an account management, media planning, creative or agile role. Read more

Are you looking to develop your skills in campaign planning and management across paid, owned, earned and shared advertising channels? Would you like to take the next step in your advertising career? This challenging master’s programme can help prepare you for a role in contemporary advertising in an account management, media planning, creative or agile role.

Customer engagement is increasingly key with the benefits of ‘big data’ providing detailed analytics for campaigns. Media planning is becoming more scientific and measurable, moving customers up the loyalty ladder to generate content for brands. Advertising is the catalyst to delivering integrated campaigns and Southampton Solent’s MA Advertising and Multimedia Communications programme prepares students for making a strategic contribution.

Recognising the close relationship with marketing and public relations, the course focuses on emerging forms of advertising which blur the boundaries with journalism and the importance of content marketing. Teaching is delivered by a team of industry professionals and the course covers the development of contemporary integrated marketing campaigns.

As the roles of multimedia advertising management, digital newsroom manager, marketing professional, and corporate PR manager are converging, students are encouraged to develop a collaborative and interdisciplinary approach, and will have the opportunity to gain first-hand experience by preparing campaigns for live client briefs. Students are also encouraged to seek work-placement and freelance opportunities through the University’s student run agency, Solent Creatives, as well as prepare competition briefs for the Design & Art Directors Association (D&AD) and the Young Creative Network (YCN).

What does this course lead to?

Graduates from this course will be well placed to pursue careers in national or international advertising agencies in roles such as account management, media and communications officer, or creative director.

Who is this course for?

This course is ideally suited to those who are looking to further their career in the advertising and communications industry. The curriculum will appeal to students with a particular interest in the integration of advertising, marketing, PR and journalism to create innovative strategic campaigns. 

What you will study

Year one

Advertising in a World of Converging Communication (30 credits)

This unit covers contemporary advertising practice and theory combining traditional mass media approaches with emerging social media and mobile channels. This unit develops practical skills and a critical awareness of the issues and practices within advertising in a world where increasingly the target audience can skip ads and brands combine paid, owned, earned and shared media to engage consumers. After introducing advertising principles, the unit moves on to explore the digital mix, content marketing, native advertising and immersive, augmented experiences. The traditional advertising roles of art director, copywriter, account manager and media planner are still important industry pathways but are increasingly challenged by agile practice, this unit considers the implications. Assessments are designed to test application of your learning in both theory and practice. 

Multimedia Campaign Planning (30 credits)

Students get the practical opportunity to develop and implement a number of campaign activities across a wide variety of platforms, testing their ability to integrate paid, owned, shared and earned media in a PR campaign.

Media Measurement & Evaluation (15 credits)

This unit introduces students to the challenge of measurement techniques applied in advertising, marketing, promotion and PR sectors, including the evolution of RoE (return on engagement)

Research Methods (15 credits)

This unit raises the students’ research skills to Master’s level, including SPSS and other methodologies that are relevant to their particular areas of interest (Shared Unit)

Professional Practice (30 credits)

This unit positions the MA programme in terms of the student’s career aspiration, identifying skill sets and development needs in a PDP, which forms the basis of a freelance/workplace project- and informs the student’s choice of Major Project or dissertation

Major Project/Dissertation (60 credits)

The culmination of the MA degree, where the theory and practice learned in the previous units informs the student’s principal learning outcome- a campaign that demonstrates their professional attainment or a dissertation that critically examines a crucial industry issue, generating original thinking. Both project and dissertation require primary research to a master’s level.

Facilities

We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.

Students will have access to a range of specialist facilities throughout their studies, including Mac computers, professional creative software, digital printing facilities, and traditional printing presses.

Solent also provides a comprehensive media loans scheme, giving students access to high-end photographic equipment.

Industry links

The course is taught by industry experts who have established practitioner careers and who have strong links within the industry. Students have the opportunity to work on live client briefs and are encouraged to gain a work placement or freelance project.

Past students on the University’s creative advertising courses have benefitted from visits to London-based advertising and creative agencies.

Students who are in work while taking the course have the opportunity to adapt the topic of their assignments in several units to suit the needs of their employers.

Placements

The Professional Practice unit requires students to undertake a work placement or complete a freelance project. Students are encouraged to source their own client (through Solent Creatives) or to find a work placement that is appropriate to their career ambitions. The minimum requirement for a placement is two weeks, however placements and projects can vary in length, depending on client needs.



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Our graduate media studies Master's award, Media Research (MRes), has an illustrious background, and with our other degrees has received awards. Read more

Introduction

Our graduate media studies Master's award, Media Research (MRes), has an illustrious background, and with our other degrees has received awards.
1st in Scotland for research in Communication, Cultural and Media Studies (most recent Research Assessment Exercise)
1st in Scotland for Communications and Media (The Independent Complete University Guide, 2011, and The Guardian University Guide, 2011)
The Master’s degree in Media Research, which can also provide the first year of the doctoral course, is designed to give you the necessary skills to carry out advanced interdisciplinary research in the broad field of media studies.

Key information

- Degree type: MRes, Postgraduate Diploma
- Study methods: Full-time
- Start date: September
- Course Director: Professor Richard Haynes

Course objectives

A suite of MRes courses has been developed concurrently by six subject areas: Applied Social Science, Education, Communications, Media and Culture, Management, Nursing, Midwifery and Health and Sports Studies. These courses have a shared core of four modules in generic research skills, plus specialist disciplinary modules and a range of options.
They combine high quality with flexibility and choice for students. Employability is another important focus, with the opportunity for a research placement offered to all MRes students.
This course is designed to provide a basic but extensive training in media research methods. The training provided is multidisciplinary, covering social sciences and humanities approaches. Ideal candidates are those looking for employment in the media for which research training is seen as valuable, as well as those intending to pursue academic careers in the field.

The course:
- Provides a structured analysis of established practices in film and media studies research
- Offers a critical overview of the intellectual frameworks that inform media research to enable you to develop your own approach to researching media institutions, texts and audiences
- Encourages you to explore your personal research interests and support the development of original enquiry through student-centred teaching and assessment

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.5 with 6.0 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade B
- Pearson Test of English (Academic): 60 with 56 in each component
- IBT TOEFL: 90 with no subtest less than 20

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Delivery and assessment

The course involves lectures, seminars, tutorials, a research project and case study work. Assessment is by means of coursework as specified for each module and includes essays, a literature review, a research report, a seminar presentation and a media text. A dissertation proposal must be submitted by the beginning of the Spring Semester when supervisors are allocated (you will be expected to stay within the areas of current staff interest and expertise). Each dissertation is approximately 12,000 words in length and may take the form of a written publishable academic article or a project report, depending on its focus.

- Research interests
Research interests in Communications, Media and Culture currently include: film theory and analysis; television studies; creative industries and cultural policy; media economics and regulation; digital media and activism; journalism; political communication; sport and the media; public relations; national identity and globalisation; representations of gender and ethnicity; celebrity culture; new media and intellectual property and other aspects of media and popular culture.

REF2014

In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

Employability

The MRes provides students with both theoretical and practical knowledge of social science research methods and an ability to apply these to the study of the media. The degree is primarily targeted at students needing research training prior to registration for a higher research degree, such as a PhD. The course also offers an excellent grounding in social science methods which are transferable to media research for industry, marketing and advertising research, production research and wider aspects of social research consultancy. Former graduates have successfully developed careers as academic researchers and a range of media industry related careers.

Industry connections

The Division of Communications, Media and Culture actively supports and encourages its staff to engage with a wider non-HEI audience for its research evidenced through contributions to policy fora, funded research for government agencies, collaborative work with NGO’s, engagement with the trade associations, unions and institutes of communications, media and culture professionals, active dialogue and contributions to media organisations across the spectrum of broadcasting, the press, film and the Internet, professional contributions to charities and pressure groups in relation to public media issues and policies, and a range of cultural heritage activities at national and international film festivals and exhibitions.

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This programme aims to provide suitably qualified you with the opportunity to develop a deep understanding of the field of media and communication at theoretical and practical levels. Read more
This programme aims to provide suitably qualified you with the opportunity to develop a deep understanding of the field of media and communication at theoretical and practical levels. The programme is intended for graduates from the fields of media and communication, the social sciences, advertising and public relations, for individuals already working in the media and trying to gain a more profound understanding of their field, and for others who want to develop and extend the range of their theoretical and professional media skills. It is also a stepping stone for any individual wanting to pursue a PhD in the media and communication field.
You will graduate with a critical and theoretical knowledge of the contexts of communication studies in combination with the opportunity for developing practical skills in digital media production. These, combined with the strong English language skills that studying at XJTLU gives, produces students who will be very attractive employees for Chinese and international companies in an increasingly globalised workplace.

The programme will:

• give you an advanced critical understanding of key issues, concepts and theories and the relationship between theory and practice in the fields of media and communication
• instil in you a sound knowledge and understanding of media language and its iterations on different media platforms
• encourage your exploration of the implications of media analysis for work purposes
• help you develop an understanding of current methodology as it is embodied in media and communication practices
• encourage you to engage with theories underlying current views on communicative practices, including the importance of global and local media manifestations
• engage with and critically appreciate the connections made between theory and practice in the field of media and communication
• foster your research skills and techniques
• provide hands-on expertise through practical modules and a work placement

In addition, the programme provides an overview of the contemporary theoretical, methodological, practical and ethical principles that underpin research in the field of media and communication and develops your skills, knowledge and understanding further in the theory and practice of applied media work.

Modules

Students in this programme will study the following modules:
• Global Media Cultures
• Contemporary Media Theory
• Digital Ethics
• Social Media Management
• Contemporary Chinese Media Environment
• Research Methods in Communication
• Interactive and Emerging Technologies
• Advanced Public Relations and Advertising
• Gaming
• Practical Skills Development (audio/video, web design, print media)

Students will graduate with a combination of critical and theoretical knowledge of the contexts of communication studies in combination with the opportunity for developing practical skills in digital media production. These, combined with the strong English language skills that studying at XJTLU gives, produces students who will be very attractive employees in an increasingly globalised workplace, for Chinese and international companies.

Facilities

The department has a digital media laboratory, featuring Apple iMac computers, Final Cut Pro X editing software and the Adobe suite of professional digital media production software, in addition to Sony high definition digital video production kits for short film-making, digital media and documentary production.

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This MA looks at contemporary changes in media and communications, by putting into perspective the transformations that affect the way people live and work, national and international institutions evolve, and how cultural practices develop. Read more

This MA looks at contemporary changes in media and communications, by putting into perspective the transformations that affect the way people live and work, national and international institutions evolve, and how cultural practices develop.

This programme's internationally acclaimed and comparative approach to the events, issues and debates of our times is particularly suited for those interested in exploring the bigger picture as well as the nitty-gritty of transformations in media and communications and their impact on culture, society and politics.

Its cutting-edge and interdisciplinary approach to postgraduate learning, independent study, and life skills provides you with the analytical skills, conceptual knowledge and practical understanding of the real and imagined shifts that are taking place in – and through – the media industries, everyday life online and on the ground at home and abroad. 

The Masters attracts budding scholars, media practitioners, activists, and advocates from many regions, with a variety of educational and professional backgrounds.

It's particularly suitable for those wanting to move their knowledge and analytical skills up a level for further study as well as for those who have experience of studying or working in the media and cultural sectors, non-profits and other third sector organisations, alternative media, the arts, grassroots and international advocacy and activism.

The programme achieves these goals by:

  • exploring the challenges traditional media sectors face as news, entertainment, and services go global and converge on the web
  • critically studying the past, present, and future of the internet and information and communications technologies
  • examining changes to communicative cultures, media production, and services in a ‘post-Web 2.0’ context
  • thinking about how ordinary people, businesses, governments, and multilateral institutions (mis)use ICT
  • looking more closely at how local communities, governments, and transnational corporations look to influence media futures
  • researching differences in how people, cultures, and countries access and use media and communicate across borders
  • debating the implications of the digital divide, media censorship, and digital surveillance by governmental and commercial agencies
  • reading, watching, and hearing how artists, creative entrepreneurs, power elites and ordinary people respond to technological and social change

The Programme Director is Professor Marianne Franklin. Lecturers, guest speakers, and research students on this programme are affiliated to the Centre for the Study of Global Media and Democracy, the School of Mass Communications at Texas Tech University (USA), the United Nations Internet Governance ForumEdinburgh Law SchoolLe Monde diplomatique, a number of international NGOs, activist and advocacy groups, international academic and media networks.

Modules & structure

The programme is broken into three parts:

  • core modules
  • option modules (where students can devise their own specialisations)
  • dissertation

The themes covered may vary from year to year, depending on research developments and staff availability.

Along with two compulsory (core) modules, research skills module, and a research dissertation, you can choose from a range of theory and practice option modules from Media & Communications as well as other Goldsmiths departments.

Distinguishing Features: this programme's content, structure, and assessment takes an interdisciplinary and innovative approach to:

  • reading, thinking and articulating challenging ideas
  • conducting individual and collaborative research
  • accessing and contributing to current debates
  • incorporating practitioner and activist perspectives
  • teaching and learning that is both research-led and student-inspired
  • supporting excellence in individual and group projects 

Activities: Based on an interactive communication model of learning and teaching, the core programme is organised around lectures, participatory workshops, student presentations, written work, informed debates.

  • It features guest speakers from around the world and various media and communications domains.
  • It involves students in creating their own media-based projects, such as our prize-winning live Video Conference event with international partners.
  • It looks to foster original research dissertation work, formal presentation and collaborative skills.
  • It provides instruction in the fundamentals of designing and successfully completing an independent research dissertation project alongside one to one supervision and workshops

On completing this programme you will be able to (re)enter the workplace, return to your creative pursuits, activism, or advocacy project or, if you wish, continue onto further research with up-to-date knowledge about the facts and fictions around these trends.

Core modules

You also take: 

Research Skills (60 credits)

As an integral part of successfully completing the Dissertation component, students take part in a two-term Research Skills module. Here we cover topics such as: 

  • research design and planning - from start to finish
  • deciding on a topic/research question formulation
  • finding and using the literature at an advanced level
  • selected data-gathering and analysis across the arts, humanities, and social science spectrum
  • academic thinking, writing, and presentation
  • citation formats, ethics that matter, and the theory-method relationship from several angles
  • coping with stress, being creative, and originality

By term’s end students will be fine-tuning their individual research projects, contributing to our study of these themes in class presentations. Workshops and one to one supervision will provide further support for students until the end of the summer teaching term.

We offer a wide range of option modules each year. 

Assessment

Individual and group presentations; live video/web conferences, examined essays and research papers; qualitatively assessed assignments and discussion leading; dissertation.

Careers

Graduates from this programme find work and excel in a number of domains:

  • national and global media corporations
  • government departments
  • global news & broadcasting
  • online media
  • PR and advertising
  • NGOs and non-profits
  • intergovernmental organizations
  • the entertainment industry
  • the arts and cultural sectors

Alumni have found work with the BBC world service, Globo corporation, Carnegie Foundation, European parliament and European Commission, CCTV, NBC, Google, Microsoft, NGOs (eg Greenpeace, Global Partners) and charities (eg Dementia UK), newspapers (eg in South Korea, Brazil, Slovenia, China), alternative media and advocacy networks, museums, theatres and art gallerires, online national and international media outlets (eg Chinese, indigenous Taiwanese), PR and marketing around the world.

Other alumni have continued on to PhD programmes, at Goldsmiths and elsewhere. Many have been successful in gaining research scholarships and funding to further their academic and practitioner careers.



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The media play an important role in entertaining and informing the public – but they also make up a huge industry that employs thousands of people worldwide. Read more

The media play an important role in entertaining and informing the public – but they also make up a huge industry that employs thousands of people worldwide. This programme will give you an insight into both aspects of the media industries, as you analyse their cultural and economic dimensions.

You’ll explore the full range of media production, from individual bloggers to huge corporations. Taking an international approach, you’ll study the development of contemporary media to understand current trends. It’s a truly interdisciplinary programme, drawing on communication and cultural studies, economics, anthropology, business and management studies, sociology, politics, law, literature, art history and music.

Guided by leading researchers in the field, many of whom are involved in our Media Industries Research Centre, you’ll gain an insight into how television, film, music, online media, newspapers, magazines and advertising are produced, and what it’s like to work in each industry.

Our School has a range of fantastic facilities to support your studies. The 58-seat Phil Taylor Cinema is equipped with Dolby Digital sound and high-definition projection facilities, as well as projectors for 16mm and 35mm film.

You can also work on your own projects in our 44 editing suites, equipped with Avid Media Composer editing software and Adobe Creative Cloud. The fully equipped TV studio also has a large green screen area, lighting and photo-flash facilities. We also have a track and dolly, sliders, Glidecam and various cranes, and you’ll have access to a new photographic dark room.

We also run a loans service where you can borrow a range of HD digital camcorders and various Canon stills cameras to help with your project work.

Course content

You’ll develop your knowledge of the full range of media industries through core modules that run in each semester.

You’ll be introduced to issues and debates in media studies as well as the impacts of developments such as digitalisation and marketisation. Then you’ll explore the organisational dynamics of industries such as television, film, music, digital media, newspapers, magazines and advertising to consider what it’s like to work in them.

Throughout the year, you’ll also be preparing for your dissertation through the Dissertation and Research Methods module. Your dissertation is a major independent research project on a topic of your choice, which you submit at the end of the year.

Alongside the compulsory modules, you’ll be able to tailor the programme to suit your own interests by selecting from a range of optional modules on topics such as television narrative, identity and media, political communication, cultural policy, international film industries and public relations, among others.

If you choose to study part-time, you’ll complete the MA over two years, instead of one, taking fewer modules each year.

Course structure

These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

Compulsory modules

  • Dissertation and Research Methods 60 credits
  • The Media Industries 30 credits
  • Media Production Analysis 30 credits 

Optional modules

  • Technology, Media and Critical Literacy 30 credits
  • Communication and International Affairs 30 credits
  • Feminism, Identity and Media 30 credits
  • Media, Culture and Globalisation 30 credits
  • International Film Industries 30 credits
  • Innovations in Political Communication 30 credits
  • Politics and the Media 30 credits
  • Communication and Public Opinion 30 credits
  • Multimedia Journalism 30 credits
  • Communication and Development 30 credits
  • The Cultural History of Promotional Communication 30 credits
  • Radio Technologies, Industries and Cultures 30 credits
  • Identity, Culture and Technology 30 credits
  • Urban Narratives 30 credits
  • Cultures of Contemporary Photography 30 credits
  • Cinematics and Photography 30 credits
  • Rhetoric and Public Speaking 15 credits
  • Managing Business Across Cultures 15 credits
  • International Organisations: Context, Theory and Practice 15 credits
  • Writing for Professional Purposes 15 credits
  • Cultural Policy: Models and Debates 30 credits
  • Critical Debates in Culture and Place 30 credits
  • 'Race', Identity and Culture in the Black Atlantic 30 credits
  • Researching Inequality in the Media 30 credits
  • Reality TV: Truth or Fiction 30 credits

For more information on typical modules, read Media Industries MA Full Time in the course catalogue

For more information on typical modules, read Media Industries MA Part Time in the course catalogue

Learning and teaching

MA modules will use a range of teaching and learning methods including lectures, group learning and project work, seminars, tutorials and workshops. Independent study is also crucial to this degree, as an opportunity to deepen your knowledge of the subjects introduced in lectures and seminars, and to develop your skills in analysis and research. You should anticipate spending at least 20 hours per week on independent study associated with your modules.

Assessment

We use different methods to assess your progress, depending on the modules you choose. These are likely to include essays, video or photography work, presentations or project work and reports.

Career opportunities

This programme will prepare you for a variety of careers in the management and production of media content, both in the UK and worldwide. You’ll also be equipped to work in communications in broader contexts such as communications and media policy, PR or other cultural and creative industries.

You’ll also be well placed to pursue your research at PhD level, and even pursue an academic career.

Careers support

We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.

The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.




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Media is all around us and pervades our lives. Whether it's online content, television, print journalism, radio or PR, we can now instantly access media from wherever we are in the world. Read more
Media is all around us and pervades our lives. Whether it's online content, television, print journalism, radio or PR, we can now instantly access media from wherever we are in the world.

Media and place are at the heart of your course and we are dedicated to developing your understanding of media in all of its forms. You will explore the different uses of media and its spatial and cultural influences.

You'll enhance your knowledge of fast-evolving issues, including changing audiences, citizen journalism and the relationship between different media.

Our passion for media means we are dedicated to providing a learning environment which meets your interests and aspirations. Whether it's advanced media theory, increasing footfall at a local art gallery orwriting content for a website, your modules, assessments and major project can often be personalised.

Visit the website http://courses.leedsbeckett.ac.uk/media_ma

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

You will graduate with the expertise to understand media and different audiences. You will have developed your talents in writing for media, with the awareness to respond to spatial, cultural and technological change. Roles in PR, advertising, marketing, social media, branding, television and radio will be available to you, while starting your own business, PhD research or a career as a university lecturer will also be options.

- Marketing Executive
- Senior Journalist
- Media Planner
- Public Relations Executive

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

There are opportunities to take part in visits to a range of destinations such as Yorkshire Sculpture Park - studying the history of it as a place, changing use of land and community development through culture - and the BBC in Salford, focusing on the relation between the corporation and local area.

At the end of each year you will attend a summer school which is dedicated to helping you consolidate your learning. It is an opportunity to benefit from the expertise of our academics, professional tutors, guest experts and your peers in a more informal setting, discussing and presenting a range of media issues.

Depending on the option modules you choose to specialise in, you may also benefit from access to our video equipment, edit suites and audio software.

Core Modules

Researching Culture
An introduction to key skills invaluable to your study, such as research enterprise, working with sources, interdisciplinary approaches to research, digital literacy and communication.

Understanding Media & Place
Explore the geography of media by studying the relationship between media and place through case studies, particularly from the north of the UK.

Major Project
Tailor your course by undertaking a major project in an area of interest to you. You'll study independently, but have the full support of your tutor when you need it.

Media Passions
Explore passions and fan relationships to media and culture.

Adaptations
Examine adaptation in the broadest sense. Not merely of literature to film, for example, but of stage plays to radio, comics to video games and cover versions of original songs.

Option Modules

European Cities & Culture
Consider the relationship between cities and the social, economic, political and cultural policies of local, national and supranational governments and other governing bodies.

Leisure & Cultural Spaces
Examine the importance of leisure and cultural spaces through sociology, cultural geography, cultural studies and leisure theory.

Digital Communications Management
Take a look at digital communication technologies and social media to understand the effects on media, business (corporate communication and corporate reputation) and society.

Online Journalism
In a media world that is increasingly reliant on online media platforms, develop your own online work as well as developing awareness of some of the implications presented by electronic and online media for journalists.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- Broadcasting Place
Broadcasting Place provides students with creative and contemporary learning environments, is packed with the latest technology and is a focal point for new and innovative thinking in the city.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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IN BRIEF. Develop a unique professional profile, applying psychology to understand, develop and predict people's interaction with media. Read more

IN BRIEF:

  • Develop a unique professional profile, applying psychology to understand, develop and predict people's interaction with media
  • This is the only dedicated postgraduate course in the UK focussing on the relationships between media and psychology from both academic and professional perspectives
  • Based at MediaCityUK - the heart of the region's creative and digital industry
  • Part-time study option
  • International students can apply

COURSE SUMMARY

Learn how psychology can be used to understand the interaction of audiences with media.

During you time with us, you will explore the psychological effects of media, how media use can be researched and evaluated, and how to communicate with different audiences across different media.

Join a unique learning environment, where you will interact with a multi-disciplinary team of experts in psychology, media and human-interactions.

If you want to pursue a career in the communications professions or media research, this course will provide you with a unique set of relevant skills.

COURSE DETAILS

This course will allow you to study the effects of media upon the individual and society, and how psychology can be applied to enhance media design and understand media consumption. In doing so you will also discuss issues of ethics, accessibility, understanding diverse audiences, positive uses of media and professional applications.

The full course runs full-time over one year or two years part-time, giving you the chance to exit with the following awards:

FULL-TIME

  • Postgraduate Certificate: two modules over four months
  • Postgraduate Diploma: four modules over eight months
  • MSc: four modules plus a dissertation over one year

PART-TIME

  • Postgraduate Certificate: two modules over nine months
  • Postgraduate Diploma: four modules over two years
  • MSc: four modules plus a dissertation over three years

TEACHING

This course will be delivered through a mixture of formal lectures, problem-based learning, workshops, debates, online learning resources, Wikis, Skype, group work, discussion activities, and presentations.

ASSESSMENT

Assessment takes a number of forms including:

  • Essay (16.9%)
  • Research Proposal (16.6%)
  • Presentation (8.3%)
  • Written Project (8.3%)
  • Industry-Style Report (16.6%)
  • Dissertation (33.3%)

FACILITIES

Media Psychology will be delivered at MediaCityUK so you will be right at the heart of the Northern creative industry. Based at Salford Quays, you will have access to some of the best facilities in the world for digital and media research.

EMPLOYABILITY

This master's has been designed to meet the growing need for graduates with an advanced knowledge and skill set to understand the relationship between psychology and the media.

With this qualification, you could pursue a career in psychological consulting within media industries, social media management, user testing, advertising, public relations, marketing, media analysis, media research and development, and academia.

LINKS WITH INDUSTRY

This course will involve a number of guest speakers from media industries and you will benefit from the close proximity to major media organisations at MediaCityUK.

FURTHER STUDY

A master's level qualification is essential for psychology graduates to progress their psychology career. Psychology graduates who have a master's degree in media psychology will be well placed to compete for a place on doctoral level research, clinical, health or forensic psychology, all of which have communication at their core.



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