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Masters Degrees (Mass Communications)

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Contemporary mass communications inhabit an increasingly digital landscape subject to cultural, economic and legal change. During this MA Programme you will interrogate the significance of media forms, the systems within which they operate and the challenges they face. Read more
Contemporary mass communications inhabit an increasingly digital landscape subject to cultural, economic and legal change. During this MA Programme you will interrogate the significance of media forms, the systems within which they operate and the challenges they face.

-Provides progression routes for undergraduate students on courses relating to media, journalism, cultural studies, marketing and communications and Humanities and Social Science subjects
-Designed for students from a wide range of academic or vocational backgrounds, including social media managers, public relations and journalism
-Delivered by academic staff with a proven record in research and teaching on mass communications
-Provides rigorous training in postgraduate research skills that will enable you to pursue further postgraduate study at doctoral level

Mass Communications at LJMU’s School of Humanities and Social Science considers issues of communicative power in a range of contexts to highlight their historical development and explore their continued relevance within a contemporary digital media environment.

An integral part of this MA programme is the year-long Research Methods module. This module introduces you to important methodological approaches pertinent to the study of mass communications and provides you with a grounding in key skills required for study at masters level.

In addition you will study Theories, Concepts and Debates in Mass Communications which looks at enduring issues such as the impact of mass media (within advertising, radio, print propaganda and TV broadcasting) on audiences.

The production and reception of contemporary mass communications is also explored in depth during the Digital Cultures module in which you will critically analyse research on digital media audiences, paying attention to research on web-based communication and the activities of fans. This module also features a distinctive collaborative project involving Tate Liverpool. Here you will critically review the ways that the Tate Gallery’s current exhibitions are being marketed to the general public, liaising with the gallery’s marketing team and paying particular attention to their online promotions.

You will study the quickly evolving area of new media by analysing contemporary media policies and considering the potential future direction of national and international media regulation. You will also put your knowledge of the contemporary media landscape into practice through the construction of a portfolio of digital writing, which requires you to reflect on the process of online communication in different international contexts.

Finally, your Dissertation study involves original research and enables you to incorporate reflections on your own professional practice, either through conducting a work placement or by utilising opportunities within your existing employment if you so wish.

What you will study on this degree

Please see guidance below on core modules for further information on what you will study.

Theories Concepts and Debates in Mass Communications

Discover how academics theorise the relationship between mass media and society, and current issues in the field. This module explores mediation and the treatment of different media forms/technologies

Mass Communication: Research Methods

Explore important methodological approaches to the study of mass communications on this year-long module, which introduces you to textual analysis and audience research by providing a grounding in key skills for postgraduate study

Digital Cultures

Critically examine the relationships between people and digital media technologies by exploring the notion that contemporary cultural practices and social interactions often take place online via social media and web 2.0 technologies. The module involves a critical review of Tate Liverpool's exhibition promotions and liaison with the gallery's marketing team

New Media: Policy and Practice

Explore the shifts in the ethics of media production/consumption in the light of policy and regulation developments, new technologies and changes in media ownership/communication. You will consider the future direction of media regulation by analysing contemporary media policies

Dissertation

Undertake an independent dissertation research project that will make an original contribution to the field of Mass Communications. You may choose to incorporate reflections on your own professional practice

Further guidance on modules

The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Please email if you require further guidance or clarification.

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As elements of mass media converge, a broad understanding of the interconnectedness of the industry becomes increasingly useful. Read more
As elements of mass media converge, a broad understanding of the interconnectedness of the industry becomes increasingly useful.

This course examines key issues of media and communication through core units addressing central aspects of media, followed by your choice of optional units including the media industries, publishing, international cinema and new media.

Further tailor the course to your own interests through two self-directed independent study projects, which can be either a dissertation based on a media research project, or an approved practical project with a critical contextual study.

Intermediate qualifications available:

• Postgraduate certificate – 60 credits at Masters level
• Postgraduate diploma – 120 credits at Masters level

Choose Mass Communications MA at Bedfordshire and:

• Study with specialists in publishing studies, journalism, radio, cinema and new media, using case studies selected from real-world media output
• Explore areas of media including: media theories and methods; world cinema and global media since 1975; representation and reality; designing for the web; media and cyberculture; publishing, culture and technology; online industry and culture and film analysis
• Develop your specialist knowledge and contacts in areas of the media of specific interest to you
• Gain from our 15 years’ research experience and expertise in cinema, new media and journalism
• Benefit from a degree that gives you valuable transferable and relevant skills enabling you to pursue careers in broadcasting, journalism, arts administration, photography, theatre, research, marketing, PR, sales and advertising, design and writing, or enable you to continue to an MPhil or PhD research degree.

Visit the website: https://www.beds.ac.uk/howtoapply/courses/postgraduate/next-year/mass-communications

Course detail

This course examines key issues of media and communication, introducing principles of cultural theories and media research methods, providing a broader understanding of how different aspects of the media interconnect.

Modules

• Current Research In Mass Communications (MED028-6) Compulsory
• Final Project In Mass Communications (MED031-6) Compulsory
• Media And International Development (MED026-6) Compulsory
• Media Institutions Structures And Policies (MED029-6) Compulsory
• Research Methods (MED030-6) Compulsory

Assessment

The core units contain both formative and summative assessments, and it is during these units that students should learn the range of competences and knowledge necessary to succeed on the courses. For their project work students can undertake a traditional dissertation, a piece of applied research, a portfolio of diverse practical work, or some combination of these. The courses utilize essays, special exercises, case studies projects, dissertations, and practical work for assessment as appropriate to the topic.

Careers

The transferable and relevant skills which you will acquire remain in demand in the fields of publishing; copywriting, public relations work; in-house press office positions; teaching; media research; digital media production and academia.

Funding

For information on available funding, please follow the link: https://www.beds.ac.uk/howtoapply/money/scholarships/pg

How to apply

For information on how to apply, please follow the link: https://www.beds.ac.uk/howtoapply/course/applicationform

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The Department welcomes applications from well-qualified graduates to register for research degrees (M.Phil or Ph.D). Members of staff have experience of supervising research students in a very wide range of topic areas. Read more
The Department welcomes applications from well-qualified graduates to register for research degrees (M.Phil or Ph.D). Members of staff have experience of supervising research students in a very wide range of topic areas. Applications are particularly welcome from graduates who would like to study in the following areas:

- Transnational Communication and Globalization
- Political Communication
- Gender and Ethnicity
- Influence and Representation
- Production and Consumption

There are three possible routes that students can follow:

1) M.Phil or Ph.D by Research
2) Ph.D by Research under the ESRC’s 1+3 Scheme
3) ‘New Route’ or integrated Ph.D

It is strongly recommended that prospective students seek advice from the Centre’s Postgraduate Tutor at an early stage to ensure that they are aware of all the available options.

Subject specific modules available include (list is subject to variation):

Research Methods in Media and Communications (20 credits)
Contemporary issues in Media and Cultural Studies (20 credits)
Processes and Structures in Mass Communications (20 credits)
The Study of Mass Media Audiences (20 credits)
The International Context of Mass Communication (10 credits)
Political Communication (10 credits)
Option modules include: Film as Mass Communication (10 credits), Advertising and Cultural Consumption (10 credits) and News Management, Communication and Social Problems (10 credits).

Start month(s): January, April, July and October

Duration: Full time, at least 2 years for the M.Phil, at least 3 years for the Ph.D, 4 years for the ‘New Route’ or Integrated Ph.D scheme.

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The MA Mass Communications degree provides students with a comprehensive grounding in the theories, approaches and research necessary for studying, analysing, and understanding media and communication processes in both national and global contexts. Read more
The MA Mass Communications degree provides students with a comprehensive grounding in the theories, approaches and research necessary for studying, analysing, and understanding media and communication processes in both national and global contexts.

This MA course combines an overview of the history and development of communication research with a critical engagement with the latest theory and research on media, culture and communication. The course provides extensive training in media and communication research methods and will provide you with a critical knowledge of the historical development and key paradigm shifts in the study of media, culture and communication.

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The Strategic Media Communications program builds on the broad knowledge and critical skills you have already developed as a liberal arts or social sciences major. Read more
The Strategic Media Communications program builds on the broad knowledge and critical skills you have already developed as a liberal arts or social sciences major. It provides you with specialized professional skills designed to prepare you for leadership positions strategic media communications in a wide range industries. It features a balanced blend of courses in multimedia technology, media convergence, advertising, public relations, integrated strategic communications, research methods, theory, ethics, and international communication to give you a visible professional edge in today's communications-driven global society.

Program Highlights

Program focuses on a balance between skills training and theory.
Provides students with professional skills that give them a visible edge in the job market and makes them an indispensable asset to any business, organization, or institution.
Students develop expertise in public relations, advertising, social media and campaign planning and execution.
Students expand their horizons as socially responsible members of the global society.
Designed to accommodate full-time or part-time students.
Graduate assistantships and internships available.

Program Distinctions

Faculty have extensive professional and international experience along with their academic credentials.
Students have access to state-of-the-art media technology and computer labs.
Hands on experience is available at St. Cloud State's 24-hour radio station, student newspaper, and an HD television station.

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This MA looks at contemporary changes in media and communications, by putting into perspective the transformations that affect the way people live and work, national and international institutions evolve, and how cultural practices develop. Read more

This MA looks at contemporary changes in media and communications, by putting into perspective the transformations that affect the way people live and work, national and international institutions evolve, and how cultural practices develop.

This programme's internationally acclaimed and comparative approach to the events, issues and debates of our times is particularly suited for those interested in exploring the bigger picture as well as the nitty-gritty of transformations in media and communications and their impact on culture, society and politics.

Its cutting-edge and interdisciplinary approach to postgraduate learning, independent study, and life skills provides you with the analytical skills, conceptual knowledge and practical understanding of the real and imagined shifts that are taking place in – and through – the media industries, everyday life online and on the ground at home and abroad. 

The Masters attracts budding scholars, media practitioners, activists, and advocates from many regions, with a variety of educational and professional backgrounds.

It's particularly suitable for those wanting to move their knowledge and analytical skills up a level for further study as well as for those who have experience of studying or working in the media and cultural sectors, non-profits and other third sector organisations, alternative media, the arts, grassroots and international advocacy and activism.

The programme achieves these goals by:

  • exploring the challenges traditional media sectors face as news, entertainment, and services go global and converge on the web
  • critically studying the past, present, and future of the internet and information and communications technologies
  • examining changes to communicative cultures, media production, and services in a ‘post-Web 2.0’ context
  • thinking about how ordinary people, businesses, governments, and multilateral institutions (mis)use ICT
  • looking more closely at how local communities, governments, and transnational corporations look to influence media futures
  • researching differences in how people, cultures, and countries access and use media and communicate across borders
  • debating the implications of the digital divide, media censorship, and digital surveillance by governmental and commercial agencies
  • reading, watching, and hearing how artists, creative entrepreneurs, power elites and ordinary people respond to technological and social change

The Programme Director is Professor Marianne Franklin. Lecturers, guest speakers, and research students on this programme are affiliated to the Centre for the Study of Global Media and Democracy, the School of Mass Communications at Texas Tech University (USA), the United Nations Internet Governance ForumEdinburgh Law SchoolLe Monde diplomatique, a number of international NGOs, activist and advocacy groups, international academic and media networks.

Modules & structure

The programme is broken into three parts:

  • core modules
  • option modules (where students can devise their own specialisations)
  • dissertation

The themes covered may vary from year to year, depending on research developments and staff availability.

Along with two compulsory (core) modules, research skills module, and a research dissertation, you can choose from a range of theory and practice option modules from Media & Communications as well as other Goldsmiths departments.

Distinguishing Features: this programme's content, structure, and assessment takes an interdisciplinary and innovative approach to:

  • reading, thinking and articulating challenging ideas
  • conducting individual and collaborative research
  • accessing and contributing to current debates
  • incorporating practitioner and activist perspectives
  • teaching and learning that is both research-led and student-inspired
  • supporting excellence in individual and group projects 

Activities: Based on an interactive communication model of learning and teaching, the core programme is organised around lectures, participatory workshops, student presentations, written work, informed debates.

  • It features guest speakers from around the world and various media and communications domains.
  • It involves students in creating their own media-based projects, such as our prize-winning live Video Conference event with international partners.
  • It looks to foster original research dissertation work, formal presentation and collaborative skills.
  • It provides instruction in the fundamentals of designing and successfully completing an independent research dissertation project alongside one to one supervision and workshops

On completing this programme you will be able to (re)enter the workplace, return to your creative pursuits, activism, or advocacy project or, if you wish, continue onto further research with up-to-date knowledge about the facts and fictions around these trends.

Core modules

You also take: 

Research Skills (60 credits)

As an integral part of successfully completing the Dissertation component, students take part in a two-term Research Skills module. Here we cover topics such as: 

  • research design and planning - from start to finish
  • deciding on a topic/research question formulation
  • finding and using the literature at an advanced level
  • selected data-gathering and analysis across the arts, humanities, and social science spectrum
  • academic thinking, writing, and presentation
  • citation formats, ethics that matter, and the theory-method relationship from several angles
  • coping with stress, being creative, and originality

By term’s end students will be fine-tuning their individual research projects, contributing to our study of these themes in class presentations. Workshops and one to one supervision will provide further support for students until the end of the summer teaching term.

We offer a wide range of option modules each year. 

Assessment

Individual and group presentations; live video/web conferences, examined essays and research papers; qualitatively assessed assignments and discussion leading; dissertation.

Careers

Graduates from this programme find work and excel in a number of domains:

  • national and global media corporations
  • government departments
  • global news & broadcasting
  • online media
  • PR and advertising
  • NGOs and non-profits
  • intergovernmental organizations
  • the entertainment industry
  • the arts and cultural sectors

Alumni have found work with the BBC world service, Globo corporation, Carnegie Foundation, European parliament and European Commission, CCTV, NBC, Google, Microsoft, NGOs (eg Greenpeace, Global Partners) and charities (eg Dementia UK), newspapers (eg in South Korea, Brazil, Slovenia, China), alternative media and advocacy networks, museums, theatres and art gallerires, online national and international media outlets (eg Chinese, indigenous Taiwanese), PR and marketing around the world.

Other alumni have continued on to PhD programmes, at Goldsmiths and elsewhere. Many have been successful in gaining research scholarships and funding to further their academic and practitioner careers.



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The Media and Development MA is an interdisciplinary course that teaches main theories, concepts, case studies and practical media skills around the theme of media and development and its implications for less developed countries. Read more

The Media and Development MA is an interdisciplinary course that teaches main theories, concepts, case studies and practical media skills around the theme of media and development and its implications for less developed countries. The course will provide you with a unique blend of theory and practice teaching, aimed at deepening your knowledge of the history of communications within the development process of emerging economies. It will critically evaluate the impact of international and regional institutions from a critical political economic perspective. Teaching by academic staff, guest lecturers and other carefully selected staff from development organisations will provide you with an overview of the policies, actions and impact of state and non-state institutions within the area of communication media and development.

A distinctive feature is its emphasis on the practical role of communication media in development. You will participate in media production workshops and take part in our internship programme, offered in partnership with media and development organisations in London. As part of the work experience module, students participate in an extensive NGOs and media seminar series featuring experts and panel discussions. The work placement programme is in line with the University of Westminster’s strategy of nurturing of the critical practitioner.

The course team is led by Dr Winston Mano and includes Professor Daya Thussu, Professor Christian Fuchs, Professor David Gauntlett, Professor Naomi Sakr, Dr Anthony McNicholas, Dr Xin Xin, Dr Anastasia Kavada, Dr Maria Michalis, Dr Roza Tsagarousianou, Dr Tarik Sabry, Paul Majendie, Geoffrey Davies and Michaela O’Brien. Visiting Lecturers include Jackie Davies, founder and Director of the Communication and Development Network (C4D) (http://www.c4d.org), a community of professionals working in communication for development. As a peer network the C4D Network is aimed at communication for development practitioners plus allied development workers, donors, academics and communication experts from the BBC, UN and major development organisations. The joining criterion is an engagement in communication for development - either professionally or through academia. Students on the Media and Development MA have the option to join the C4D network and each can do a fellowship/internship with the network during the course.

Course structure

The following modules are indicative of what you will study on this course.

Core modules

One Semester One module from the below:

Semester 1 (option modules)

One Semester Two module from the below:

Semester 2 (option modules)

Industry links

We have strongly developed links with media and development organisations such as UNICEF, UNESCO, C4D, BBC Media Action, Internews Commonwealth Public Media Alliance.

Our large network of alumni keep our name and reputation alive in the industry.

Career path

Graduates apply for posts in development organisations based in London such as OneWorld, Oxfam, Save the Children, Red Cross, ActionAid, Panos, DfiD, Intermedia, BBC, Institute of War and Peace, Christian Aid and War on Want. Some students were able to build on knowledge, skills and their background in working for governmental, intergovernmental and non-governmental organisations (in Romania, Pakistan and India) and a range of international business organisations, including the BBC. The course also prepares students for further studies and for a higher degree, e.g., a PhD. Some students apply for PhD Scholarships advertised by the Faculty of Media, Arts and Design and they were all encouraged to join the Communication for Development Network (C4D) which meets once a month in London.

We are aware that the range of skills needed is exceptionally diffuse, and that students on the course hope to develop careers in a variety of fields in many different countries. We are also aware that we are preparing you for careers in a rapidly changing job market and the structure of the course allows you take advantage of change, and not to be its victim. It, therefore, would be misleading and unhelpful to place too much emphasis on acquiring a precise set of skills drawn from one part of the media and development sector. Finally, with a view to your professional development planning, the course is designed to give you a wide-ranging and critical knowledge of the development industry that you plan to enter.



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The course is designed for recent graduates seeking a career in traditional and new media organisations. It provides a combination of business and media skills designed to equip you to take up an entry-level position in today’s media organisations. . Read more

The course is designed for recent graduates seeking a career in traditional and new media organisations. It provides a combination of business and media skills designed to equip you to take up an entry-level position in today’s media organisations. 

You will learn how media organisations are engaging with the challenges resulting from the emergence of digital media technologies and platforms. The course introduces you to the processes by which media organisations develop their corporate strategies, business plans, marketing and production operations as they respond to radical change in the commercial environment. 

The course is designed to enable you to find and take up work placements and internships at media organisations in London during the course of your studies. Our students have successfully completed internships at TV production companies like the BBC, technology companies like Google, as well as many other multimedia, advertising and news organisations in London. Some have successfully started their own businesses in the UK. 

Whether you are planning a career in a media organisation or seeking to create your own new business start up, the MA International Media Business aims to provide the analytical insight, operational knowledge and planning skills you will need to prosper. The course is taught alongside a suite of Masters courses in Westminster’s highly successful Centre for Creative Industries Management. 

Course structure

The following modules are indicative of what you will study on this course.

Core modules

Optional modules (Semester 1)

Optional modules (Semester 2)

Career path

International Media Business students have gone on to work for many social media business including Facebook, Youtube, Google as well as traditional media firms like Sky, Disney and Bloomberg. They have also worked as creatives and digital content producers for small and large business including Land Rover, AEG and BSI Global. Others have continued their education at PhD level.



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From Al Jazeera to Hollywood, News Corporation to China Central TV, the media increasingly operate in a global context. This course offers a comprehensive interdisciplinary approach to global media, and is designed for those who work in, or want to work in, the media industries. Read more

From Al Jazeera to Hollywood, News Corporation to China Central TV, the media increasingly operate in a global context. This course offers a comprehensive interdisciplinary approach to global media, and is designed for those who work in, or want to work in, the media industries.

You will examine key developments in the media and communications industries associated with the logic of globalisation, and explore the complex nature of the globalisation process in the media. You will gain a relevant, well-grounded, high-quality education and skill base, enabling you to develop a clear and comprehensive understanding of communication and the mass media.

Based on continuous assessment, the course is taught in lectures and seminars by the team from Westminster's top-rated Communication and Media Research Institute (CAMRI ). You will be part of a bustling multicultural academic department which boasts a strong research culture, and you will be able to attend the regular talks by outside speakers (academics and practitioners) on a variety of communication and mass media issues.

Course structure

The following modules are indicative of what you will study on this course.

Core modules, semester one

Core module, semester two

Option modules

Internships

Students are encouraged to seek work experience in the industry and relevant opportunities are regularly shared by staff. This often leads to full-time employment once graduating from the course.

In addition, the MA course takes advantage of the vibrancy of the media environment in London and students often benefit from events taking place locally, eg at Frontline Club.

Equally, there are a number of activities run within the Department that provide students with opportunities for networking and increasing their employability. CAMRI and associated research centres run regular seminars, workshops and conferences which our students can attend for free. These workshops and conferences bring together academic researchers, industry representatives as well as regulators and policy-makers.

Graduate employment

The Global Media MA course is well established and has a strong international reputation. Our students are very successful in gaining employment, in many cases straight from graduating the course. Graduates have found jobs in middle- and upper-management in media industries, as well as the broader private (eg consulting and advertising firms) and public sector (eg government ministries, regulatory authorities), international organisations and NGOs. Some graduates also continue to do PhD research. Success in their Masters degree has allowed many who have been in media jobs before joining the course to move into more senior roles within their companies or organisations and to transfer to new sectors of the media.

Graduates from the Global Media MA have found roles in a wide variety of media and communications organisations including Al Jazeera, CCTV, and many other organisations around the world.



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Social Media, Culture and Society MA offers a flexible, interdisciplinary exploration of key contemporary developments in the networked digital media environment. Read more

Social Media, Culture and Society MA offers a flexible, interdisciplinary exploration of key contemporary developments in the networked digital media environment. It will benefit those seeking to develop their understanding of contemporary communication and its societal, political, regulatory, industrial and cultural contexts.

Social Media, Culture and Society MA provides students with the opportunity to focus at postgraduate level on:

  • Studying the ways in which social media and the internet shape and are shaped by social, economic, political, technological and cultural factors, in order to equip students to become critical research-oriented social media experts.
  • Developing reflective and critical insights into how social media and the internet are used in multiple contexts in society, and into which roles social media can play in various forms of organisations that are situated in these societal contexts. The aim is that students are equipped to become reflective and critical social media practitioners.
  • Gaining in-depth knowledge and understanding of the major debates about the social and cultural roles of social media and the internet.
  • Acquiring advanced knowledge and understanding of the key categories, theories, approaches and models of social media's and the internet's roles in and impacts on society and human practices.
  • Obtaining advanced insights into practical activity and practice-based work that relate to how social media and the internet work and which implications they have for social and cultural practices.

This Master's is organised in the environment of the Communication and Media Research Institute (CAMRI) and its Centre for Social Media Research. CAMRI is a world-leading research centre that studies the role of media and communication in society. It has become known as the Westminster school of critical media and communication research. The analysis of social media, culture and society is one of its research specialisms. In the most recent UK government research audit, the 2014 Research Excellence Framework (REF), 42.2% of CAMRI’s research was classified as world-leading and 37.5% as internationally excellent, which makes it one of Britain’s four leading media and communication research institutions. 

Course structure

The following modules are indicative of what you will study on this course. 

In semester one, students must select two elective modules from the two thematic groups below (any combination of modules is applicable): 

  • Theory and Global Political Economy of Media and Communication 
  • Media Politics, Regulation and Business Strategies. 

In semester two, students must select two elective modules from two thematic groups below (any combination of modules is applicable): 

  • Media Politics, Regulation and Business Strategies 
  • Media, Culture and Everyday Life. 

More information on modules and groups to which they belong to can be found below.

Core modules (semester one)

Option modules (Semester One)

Core modules (Semester Two)

Optional modules (Semester Two)

Career path

The Social Media, Culture and Society MA will benefit those seeking to develop their understanding of contemporary communication and its social, political and cultural contexts. This degree will be of particular interest to those who plan to work in the creative industries, as well as those already working in this field. Social Media, Culture and Society MA will also be of interest to students working in non-profit sectors, including NGOs and advocacy groups. The degree will help those seeking a competitive edge in a careers market that values high-level skills in communication, research and critical thinking.

The course also provides an excellent preparation for those wishing to continue their studies to PhD level. Around 10% of graduates of the course are now undertaking PhDs. Others work in the social media start-up scene in London, or work as journalists and in a range of industries and non-profit sectors.



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This is an exciting and highly innovative course (developed in collaboration with the Media Diversity Institute) that seamlessly combines theory and modules providing or containing hands-on practical training in journalism or campaigning and public relations related to social and cultural diversity. Read more

This is an exciting and highly innovative course (developed in collaboration with the Media Diversity Institute) that seamlessly combines theory and modules providing or containing hands-on practical training in journalism or campaigning and public relations related to social and cultural diversity.

The course will give you the opportunity to study and research the main ways in which social scientists analyse the role of the mass media in the social construction, representation and understanding of difference and social diversity and get a critical understanding of the social and media structures and journalistic practices that impact upon these processes. It will also equip you with practical skills that will enable you to produce your own media product on a topic related to social and cultural diversity.

The course combines a portfolio of theory modules aimed to develop your knowledge and critical understanding of the processes of managing and making sense of cultural diversity, key issues in intercultural communication and of various aspects of the sociology of news with a number of practice-oriented modules intended to give you first hand experience in the practice of inclusive journalism.

Drawing upon this unique combination of rigorous theoretical engagement and specialist practical training, this course is designed to equip you with a comprehensive conceptual/theoretical grounding and the practical skills to engage in responsible media coverage of diversity, to practice culturally informed and inclusive journalism and to develop a career (whether practical, strategic, or research-based) involving understanding and responding to the challenges of social diversity.

Our teaching staff are highly experienced academics and journalism professionals with expertise in inclusive journalism.

Extra accreditation: In addition to your final degree, upon successful completion of certain module components or additional work you can be awarded study certificates by external accrediting bodies such as the Broadcast Journalism Training Council and Adobe.

Practical work experience: In addition to their programme of studies, we work hard to ensure that MA Diversity and the Media students are offered opportunities to gain valuable experience with media and NGOs whose work is relevant to their programme of studies and enhances their employability after graduation. We have established partnerships with the Media Diversity Institute, TAG International Development and The Prisma/The Multicultural Newspaper which offer paid or unpaid internships that give our students the opportunity to work in the UK or overseas or to contribute to the production of media content. In the past our students have also gained experience by participating in the Pearson Diversity Summer Internship Programme and other similar schemes. We place particular importance to such opportunities as these help our students to build upon their academic and practical work and further develop the skills that will enable them to embark on their chosen careers.

Hands-on media training: In addition to the accredited curriculum, the MA includes a number of training sessions in the use of cameras, sound and editing as well as in the Adobe Creative Suite.

Course structure

The course offers two study routes to suit your future plans: You can choose one of two routes for the award: the Dissertation Route or a Practice Route culminating in a final project.

The following modules are indicative of what you study on this course.

Semester 1 (core modules)

Semester 1 (optional modules)

Semester 2 (core modules)

Semester 2 (optional modules)

Career path

This course is designed to attract a mix of new graduates, often with a media-related degree or work experience, and people who have already worked in journalism, but want to enhance their understanding of social diversity and their skills in the area of inclusive journalism. It is suitable for existing media professionals that want to reflect on their practice as journalists, as well as students who want to pursue a career in the media, national and local government, IGOs and NGOs or who intend to embark on a relevant research/academic career. It will be a valuable asset for civil servants and local authority staff, NGO workers working on immigration, equality, social inclusion and cohesion and community regeneration whose duties involve communication and media work.



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This innovative Master's degree aims to equip students with the skills, knowledge and strategic approach to develop and analyse social change campaigns and activism, with a particular focus on the role of communications and the media. Read more

This innovative Master's degree aims to equip students with the skills, knowledge and strategic approach to develop and analyse social change campaigns and activism, with a particular focus on the role of communications and the media. This is the only postgraduate programme of its kind, and has a flexible delivery to suit both full-time and part-time students.

The course builds on our close links with leading campaigners and communicators in London's vibrant social change sector. An advisory panel, with representatives from Amnesty UK, Friends of the Earth, WaterAid, SumOfUs, Advocacy Hub, Campaign Bootcamp, FairSay and The National Council of Voluntary Organisations among others, will ensure we always reflect the skill sets in demand and deliver an exciting learning experience. A limited number of work placements and internships will be available.

The course is aimed at those with some experience or interest in social change, the media, and communications or campaigns within not for profit organisations. The course will help you improve your practical skills, develop a deep understanding of the theories and frameworks that underpin and shape campaign communications, and enjoy the space to reflect critically on current and past practice. It is designed to help you start, or progress, a career in charity, pressure group or public sector campaign communications. It may also be of interest to those working in corporate social responsibility. Alumni work in a range of senior campaign and communications roles in charities, NGOS, agencies, think tanks and government departments.

The course team has extensive experience both in developing social change campaigns and in academic research into the connections between media, protest and social change. The course is jointly led by Michaela O’Brien and Dr Anastasia Kavada, with additional teaching by practitioners and members of our internationally renowned Communication and Media Research Institute. It is taught at our campuses in the West End of London, and also at the Harrow campus.

The course offers a number of delivery modes to suit the different needs of students and can be taken as either part-time or full-time. In addition to the Media, Campaigning and Social Change MA, we offer a Media, Campaigning and Social Change Postgraduate Diploma and a Media, Campaigning and Social Change Postgraduate Certificate, which comprise fewer modules than the full MA and so can be completed in a shorter period of time.

To study for the Postgraduate Certificate, you will be required to take the three core 20-credit modules listed in the Course Structure. The Postgraduate Certificate usually takes one year to complete part-time. http://www.westminster.ac.uk%20" target="_blank">Apply for the Postgraduate Certificate now via UKPASS (UKPASS code P052128)

To study for the Postgraduate Diploma, you will be required to take the three core 20-credit modules listed in the Course Structure and also choose an additional three 20-credit modules from the Option modules list. The Postgraduate Diploma usually takes one year to complete full-time or two years to complete part-time. http://www.westminster.ac.uk%20" target="_blank">Apply for the Postgraduate Diploma now via UKPASS (UKPASS code P052127)

Course structure

There are three core modules. The first develops practical planning and campaign communications skills, the second considers media and activism theories, and the third combines theory with practice, reflecting on applying concepts like power and ethics within the setting of campaign communications. Each module has assessments – e.g. essays, campaign plans, reflective blogs, debates and presentations - rather than exams. These three core modules make up the Postgraduate Certificate.

Students can take another three modules - chosen from a very wide range of options including practical media and content production skills, diversity issues, development and policy, social media, theories of communication and more - to complete a Postgraduate Diploma.

Students wanting to take the Masters course also complete either a 15,000-word research dissertation, or a professional practice project (which can be work-based).

The following modules are indicative of what you will study on this course.

Core modules

Option modules

Industry links

Our advisory panel, with representatives from Amnesty UK, Friends of the Earth, FairSay, the National Council of Voluntary Organisations and WaterAid among others, ensures that we always reflect the skill sets in demand and deliver an exciting learning experience. 

Leading campaigners and communicators give guest lectures, run practical training sessions for students, provide live briefs for assessed coursework and host visits to their offices.

A limited number of work placements and internships are available, and students have interned at charities and not-for-profits including WaterAid, the Sheila Makechnie Foundation, Children England and Climate Bonds Initiative.

Career path

This course is particularly relevant if you want to start, or to progress, a career in communications and campaigning for social change, whether in a charity or non-governmental organisation; in a public sector body; in a political party or election campaigning setting; or even in a corporate social responsibility role. It could also be a stepping-stone towards a PhD and an academic career in this growing field of study.

Graduates from this course are confident campaign communicators and work in senior roles in charities, government and NGOs. Recent graduates are working for charities such as Campaign Against Living Miserably and the Church Mission Society, at the United Nations High Commission for Refugees, in communications and public affairs agencies and in national government departments in the global south running behaviour change campaigns.

Alumni from each cohort are building an international course network through our course-specific Facebook group.



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Your programme of study. Read more

Your programme of study

Do you find it difficult to commit time to learning at a specific location, work in a rural location, have commitments which mean you cannot always attend somewhere at a specific time and place? Do you want to study in your own time at your own pace and build your qualification to Master's level if you can? Digital Marketing Leadership is offered at Aberdeen to allow you to progress your skills and professional development without the need to go back to college or university full time. You can study this degree from anywhere in the world where you can use the internet.

If you want to get ahead in the world of marketing digital marketing is now an essential toolkit of skills and knowledge you need to know alongside strategic and tactical marketing knowledge. The mass communications revolution has meant that this discipline is constantly evolving and extremely necessary to most business and organisations worldwide within their marketing function. The programme is delivered to give you practical digital marketing consultancy knowledge and insight. You study theories but also techniques with the Business School and Jump Digital online. You learn everything from strategy to user centred web development and marketing communications, social media marketing, usability, creating digital assets to output to via a range of channels, optimising experience and search, creating dashboards, website specification and many more skills within web development.  From here you look at content marketing to provide inbound campaigns to your website.  You study further modules in project management, thought leadership, pitching, and disruptive market value plus a lot more.

This is a high growth employment area which has been driven by the huge advances in technology and communications online globally. Most business is now global due to this change and many businesses have taken advantage of international marketing and ecommerce to sell and market their products and services on.

Courses listed for the programme

  • Digital Marketplace and Strategy
  • Digital Strategy and Digital Assets
  • Executing A Digital Strategy
  • Effective Consultancy and Project Management
  • Digital Futures

Find out more detail by visiting the programme web page

Why study at Aberdeen?

  • You can fit this programme of study around your life, offered three times a year, online, and part time to fit round work
  • The course provides contextual learning and practical application online
  • You learn to develop strategic digital marketing, tactical planning and you learn to work with disruptive technologies offered
  • The programme has multiple applications including consultancy and agency work, marketing in all sectors worldwide, and it supports understanding of the latest communications and content techniques

Where you study

  • Online Learning
  • 9 Months, 18 Months or 24 Months
  • Part Time
  • September, January or June starts

International Student Fees 2017/2018

Find out about fees

*Please be advised that some programmes have different tuition fees from those listed above and that some programmes also have additional costs.

Scholarships

View all funding options on our funding database via the programme page

Aberdeen

Find out more about:

  • Aberdeen City
  • University
  • Clubs and Societies


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Are you interested in the creative industries? Want to learn more about management and promotional culture?. Read more
Are you interested in the creative industries? Want to learn more about management and promotional culture?

Mass Communication Management at Northumbria offers you an exciting opportunity to study the issues and trends across mass communication platforms such as TV, radio, newspaper, movies, advertising and social media.

You will learn to recognise how these modes of communication are connected and how they relate to ideas and problems in society at both the national and the global level.

You will develop an awareness of the media, communication and cultural industries in the 21st century through research-informed and practical activities as you learn how communication strategies are produced, distributed and consumed.

Applying academic theory to a range of real-world issues, this course also includes training in cultural management, enterprise and leadership, providing you with the skills and confidence to succeed in a range of media and communication industries.

This course is also taught on our London campus. This course can also be started in January - please view this web-page for details: https://www.northumbria.ac.uk/study-at-northumbria/courses/mass-communication-management-dtfmax6/

Learn From The Best

Dr Sarah Ralph is a lecturer in Media and Cultural Studies, and her expertise lies in the realm of empirical methods and approaches to the study of production cultures, media audiences and reception.

Dr Ibrahim Seaga Shaw has a background as a reporter, editor, sub editor and correspondent in Sierra Leone, France and the UK, and brings real-life issues to the classroom.

Dr Gabriel Moreno practiced journalism for 13 years, including as a general and financial news correspondent with Reuters news agency in Mexico City. He was awarded a PhD in Journalism and Mass Communication from Westminster University and is currently involved in research projects involving new media and migration, and social media and environmental communication. He became a fellow of the UK’s Higher Education Academy in December 2015.

Teaching And Assessment

You’ll learn through a mix of theory and practice, including taught sessions, field trips, lectures, seminars and group assignments.

You’ll discover the theories and issues informing real-work examples within a range of media and cultural industries and then put these to use in workshop activities which reinforce the links between theory and practice. You will be encouraged to develop your communication skills by taking an active part in seminars.

The dissertation module provides an opportunity for you to put learning into practice by designing, executing and writing up an original piece of research on a topic negotiated between you and your dissertation supervisor.

You will have the opportunity to go on at least one industry visit and hear from professionals working in a local media organisation. Previous visits have included to sites which represent successful local cultural regeneration such as BALTIC Centre for Contemporary Arts and Sage, Gateshead.

Module Overview
EF0126 - E.S.A.P. in FADSS Level 7 (Optional, 0 Credits)
MP7002 - Advertising and Promotional Cultures (Core, 30 Credits)
MP7003 - Working in Mass Communication Industries (Core, 30 Credits)
MP7004 - Media Dissertation (Core, 60 Credits)
MP7005 - Research Methods (Core, 30 Credits)
VA7006 - Cultural Management, Enterprise & Leadership (Core, 30 Credits)

Learning Environment

Your learning experience is enhanced by new technologies used to deliver and assess your course modules, including online reading lists and electronic submission of assignments. You are also encouraged to use social media to communicate with your peers and students regularly develop module Facebook groups for this purpose.

You will have access to an e-learning portal that provides lecture materials, assessment criteria, handbooks and additional learning materials such as videos, podcasts and news items.

You will have access to state-of-the art facilities such as the university library which has been recognised as being in the top three in the UK (tied with Cambridge University).

As part of the research methods module, you will explore using online forms for survey research, including social media and generic software tools such as Survey Monkey.

If you are an international student, you can develop your literacy and communications skills through English for Specific Academic Purposes.

Research-Rich Learning

Northumbria University is ranked in the UK top 20 for the quality of research outputs in communication, cultural and media studies (REF 2014).

70% of Northumbria’s research in Communication, Cultural and Media Studies is rated as being either world leading or internationally excellent.

The Mass Communication Management course has been designed with the help of industry practitioners so you will be graduating with the latest knowledge and skills required by the creative and media industries.

You will be learning from tutors who are specialists in their disciplines and who are research active at the cutting-edge of their field. Their expertise and industry experience helps to bring theory to life in the classroom.

You will develop your own practical research skills and will be able to demonstrate your own interest in at least one aspect of the wider cultural industry through planning, executing and writing-up an empirically-focused research project.

Give Your Career An Edge

Your course is designed to give you the skills and competencies, theory and practical experience that employers in the media industries are looking for.

You will be encouraged to think like an entrepreneur and to understand the behaviours you need to exhibit in order to succeed in your future career aspirations. Graduates are global citizens who are not afraid to ask the big, challenging questions.

The diverse examples and case studies which are used across the modules provide a good grounding in a range of different media industries, enabling you to be a credible applicant for opportunities in a range of cultural industries.

Taking part in seminar discussions and group activities will encourage you to develop teamwork and a range of other transferable skills including effective communication, relationship-building and personal time management.

Your Future

This course will foster your intellectual curiosity and help you become a reflective and independent thinker, especially on issues, trends, policies, and challenges in mass communication industries in national and global contexts.

You will have the opportunity to develop skills in effectively interrogating ideas to clarify and boost your understanding. This combination of critical knowledge and skills will provide you with an excellent foundation for pursuing your future career.

On graduation, you could progress into a career in advertising, marketing, media or journalism.

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This course offers a hands-on curriculum that allows you to develop core journalistic skills in broadcast and digital media. You will learn the technical skills to master tv, audio and digital reporting. Read more

This course offers a hands-on curriculum that allows you to develop core journalistic skills in broadcast and digital media. You will learn the technical skills to master tv, audio and digital reporting. The course has a very practical focus, so you will develop your own story ideas and gather your own material through research and reporting for journalistic course work. You will be given full training in using our up-to-date media resources, ensuring that you graduate from the course as a multi-skilled journalist being competent in digital and broadcast journalism. While mainly being taught at our creative Harrow Campus, modules are also delivered at our Regent Street Campus in the heart of London allowing you the opportunity to report stories of this dynamic city in walking distance of the BBC or Buzzfeed.

The MA has been accredited by the Broadcast Journalism Training Council (BJTC) which means we provide industry backed journalism training for online, TV and radio. Our students regularly win BJTC awards, and the course has been awarded the BJTC award for excellence in teaching.

Our teaching staff are highly experienced journalism professionals, and our graduates go on to work with a variety of leading media organisations including BBC TV and Radio, BBC News Online, ITN, Russia Today, Al Jazeera, the Financial Times and The Guardian, Conde Nast, and many other media houses in Britain and around the world.

There is a strong emphasis on learning through 'hands-on' practice, in small class groups, using our professional studios and standard facilities. Most of your assessed course-work will be 'real' journalism assignments, a preparation for the world of contemporary journalism.

As well as regular classes taught by experienced journalists on our staff, we also invite other media professionals as guest speakers or to critique student work. We support you in applying for work placements, encourage you to go to journalism events and network with professionals, and to pursue other journalism experiences. 

You will have the chance to air your work on Smoke Radio, the University's multi-award-winning internet radio station, or post items onto the MA's own news site, Westminster World.

The course is taught over two semesters, and for the Masters students followed by the largely self-directed final project in the summer. Unlike many other journalism MAs, you can undertake an extensive practical Final Project. This could be a TV or radio documentary or a digital project. Students may undertake placements in the period from the Easter break to the end of the course to gather further work experience in a news or current affairs production company of usually three to four weeks. This MA can be taken as a part-time course (daytime) over two years studying two days a week after initial more intense orientation weeks.

Course structure

The following modules are indicative of what you will study on this course.

Core modules

Optional modules

Course accreditation

This course is accredited by Broadcast Journalism Training Council, BJTC.

Career path

Though designed to prepare you for a career in journalism, this course could also lead to a career in public relations, communications, or any other professional pathway which requires effective communication skills, and the use of convergent media.

Our graduates work in journalism and content production as editors, reporters, producers and successful freelancers. They have gone to work as editors with BBC News, written cover stories of The Guardian, have become producers at CNN and overlook the content output of a fashion brand or an NGO. Both pathways are accredited by the Broadcast Journalism Training Council (BJTC).

We assist students to get work placements during the course, provide career advice, arrange network events, and keep close contact to potential employers.



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