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Our School of Hospitality and Tourism Management offers a fresh, dynamic outlook, unsurpassed industry connections, a leading international reputation and a remarkable track record in graduate employment. Read more
Our School of Hospitality and Tourism Management offers a fresh, dynamic outlook, unsurpassed industry connections, a leading international reputation and a remarkable track record in graduate employment.

Benefitting from world-class research and a long-established reputation as a world leader in tourism education, this programme places you at the forefront of the latest tourism marketing and digital communication thinking and practice.

PROGRAMME OVERVIEW

Our MSc International Tourism Marketing programme trains you in the necessary practical and analytical skills required to pursue a career in the public and private tourism sectors.

The programme modules explore established concepts and systems underlying marketing processes, as well as current specialist issues in tourism and marketing in the digital age.

Specifically, you will learn a range of skills relevant to the tourism marketing sector, including: how to study customers and the environment in which tourism marketing is conducted; how to communicate effectively with other departments within organisations; and how to formulate plans that are appropriate for specific tourism products.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation. The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Research Methods
-Digital Marketing and Social Media in Tourism
-Tourism Services Marketing
-Perspectives in Tourism Management
-Sustainable Tourism Management
-Tourism Development
-Dissertation
-Tourism Social Science
-Destinations Management and Marketing
-Accounting and Finance for Business
-Innovation in Tourism
-Applied Marketing Research
-Visitor Attraction Management
-Tourism Strategy
-Ethics and CRS
-Business Plan for Hospitality and Tourism

EDUCATIONAL AIMS OF THE PROGRAMME

The programme is designed to provide students with the essentials of a sound underpinning in tourism marketing. The programme takes an international perspective and an integrated approach.

It provides students with opportunities to be at the forefront of the latest tourism marketing thinking and practice. It aims to develop students’ relevant skills to study customers and the environment in which tourism marketing is conducted, to communicate effectively with the other departments within organisations and to formulate plans that are appropriate for specific tourism products.

The programme provides students with opportunities to work directly with industry partners through not only guest lectures, but also on a real tourism project through the Applied Dissertation initiative and during fieldtrips.

PROGRAMME LEARNING OUTCOMES

Knowledge and understanding
-A systematic, in-depth understanding of the development, issues and influences relevant to tourism marketing
-A high level of theoretical and applied knowledge of the management operation, organisation and provision of business or service sector education
-An understanding of the research process

Intellectual / cognitive skills
-Independently critically evaluate approaches and techniques relevant to tourism marketing
-Evaluate outcomes and accurately assess/report on own/others’ work with justification and relate them to existing knowledge structures and methodologies
-Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills
-Analyse and synthesise issues related to tourism marketing. Other skills developed include communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, problem solving skills, interactive and group skills, and research skills
-Evaluate the ethical dilemmas likely to arise in research and professional practice, and to formulate solutions in dialogue with peers, clients, mentors, supervisors and others

Key / transferable skills
-How to identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
-How to conduct research and produce a high quality reports: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
-A range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

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Tourism is currently the number one industry in the global economy. This MA, located in the stunning Greenwich World Heritage Site, has been developed to meet the growing demand for competent and resourceful managers in the rapidly expanding tourism industry. Read more
Tourism is currently the number one industry in the global economy. This MA, located in the stunning Greenwich World Heritage Site, has been developed to meet the growing demand for competent and resourceful managers in the rapidly expanding tourism industry.

Organisations that develop tourism facilities, as well as those that provide essential services such as transport and holidays, are set to expand in the future. There is an increasing demand for professionals with a strategic perspective of tourism, who can help develop a competitive tourism sector that is sustainable.

While individuals entering this area require a sound grounding in general business principles, there are also specific tourism areas that require a more dedicated set of skills and knowledge. This programme provides a sound foundation in business and management principles and the development of specific specialist tourism skills and knowledge that are essential for a successful career in tourism management today. The programme includes an optional placement with a tourism business or a tourism organisation, to provide students with an opportunity to gain professional experience in various aspects of tourism management, which is increasingly becoming a key requirement in the tourism employment market. The MA staff team consists of highly qualified academics, researchers and practitioners in the tourism field.

This programme is delivered with two entry points either in September or January.

We are proud to say our Hospitality, Leisure, Recreation and Tourism programmes were ranked 2nd in London by the Complete University Guide 2016.

The aims of the programme are:

- To understand the broad political, economic and social frameworks within which international tourism management takes place

- To evaluate the tools and techniques that are used for developing and managing visitors and tourism in a range of destinations

- To develop business skills to set up and manage tourism businesses

- To provide analytical and practical skills in tourism marketing

- To discuss the role of tourism as an agent for cultural change and understanding

- To develop a strategic perspective and management skills for the tourism industry.

Visit the website http://www2.gre.ac.uk/study/courses/pg/eve/inttour

Events Management and Tourism

The event management and Tourism programmes cater for a rapidly growing sector, incorporating both commercial and creative aspects of business. With events and initiatives always being organised in the energetic city of London - this programmes is taught with great connections to central location.

Content

- Dissertation (45 credits)
- Visitor and Destinations Management (15 credits)
- Cultural Tourism Management (15 credits)
- International Tourism Policy, Planning and Development (30 credits)
- Strategic Marketing and Management for Tourism (30 credits)
- Tourism Scholarship and Practice (15 credits)
- Tourism Entrepreneurship and Innovation (15 credits)
- Business English for Academic Purposes - Level 4
- Research Methods (15 credits)

Part time
- Year 1:
Students are required to study the following compulsory courses.

Cultural Tourism Management (15 credits)
International Tourism Policy, Planning and Development (30 credits)
Tourism Scholarship and Practice (15 credits)
Tourism Entrepreneurship and Innovation (15 credits)
Business English for Academic Purposes - Level 4

- Year 2:
Students are required to study the following compulsory courses.

Dissertation (45 credits)
Visitor and Destinations Management (15 credits)
Strategic Marketing and Management for Tourism (30 credits)
Research Methods (15 credits)

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:
- Postgraduate finance pages (http://www.gre.ac.uk/finance/pg)
- International students' finance pages (http://www.gre.ac.uk/finance/international)

Assessment

Courses are assessed through various means, which may include in-class examinations, essays, reports, consultancy plans, presentations, fieldwork reports and portfolios.

Career options

Careers in all aspects of the international tourism industry are open to you, including government tourism agencies, international tourism organisations, tour operators, airlines, marketing, and cultural, heritage, festival and/or other specialist tourism operations.

Find out about the teaching and learning outcomes here - http://www2.gre.ac.uk/__data/assets/pdf_file/0004/643999/Programme-Specifications-MA-International-Tourism.pdf

Find out how to apply here - http://www2.gre.ac.uk/study/apply

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Wherever in the world you want to work, the hospitality and tourism industry provides opportunities like few others. Read more
Wherever in the world you want to work, the hospitality and tourism industry provides opportunities like few others. The sector - ranging from international hotel chains, airlines and tour operators to conference venues, tourist boards and government organisations - is one of the most diverse and exciting industries around, providing management opportunities worldwide in business operations, marketing, sales, customer service, HR, research, logistics and policy. Employment in this sector is set to grow over the next few years and the demand for senior and specialised roles will increase.

To excel in this industry you need to be a good leader, manager, entrepreneur and show awareness of the ethical, cultural, environmental and social settings within which you are working.

This Masters degree helps prepare you for this. We encourage an entrepreneurial and questioning approach to the industry, examining growth and development through the prism of social responsibility and sustainability. The degree also emphasises the management of strategic issues that arise in the sector, through the specialist modules of marketing, business development and management, leadership and cross cultural management.

We examine the needs of both the commercial and non-commercial elements of the sector and the networks and partnerships that link them.

- Field trip
Postgraduate students enrolled in the MSc International Tourism and Hospitality Management join a residential five day trip Semester 2. For the last three years we have been to Belfast where we study the processes of city marketing. On your return we analyse the issues that the city faces in becoming a competitive destination and you write a City Marketing plan for Belfast.

International Tourism and Hospitality Management Top-up

If you already hold the Level 7 Postgraduate Diploma in Tourism and Hospitality Management from either the Confederation for Tourism and Hospitality (CTH) or the Organisations for Tourism and Hospitality Management (OTHM) you can top-up your qualification to a full MSc by studying a research methods module and researching and writing a 20,000 word dissertation.

The degree is jointly delivered with ESHotels in Paris enabling you to integrate with students from this course when you jointly participate on a field trip.

See the website http://www.lsbu.ac.uk/courses/course-finder/international-tourism-hospitality-management-msc

Modules

Year 1:
- Critical issues in tourism and hospitality industry
The module explores and analyses current policy issues in the tourism and hospitality sector as well as how these are interpreted by various stakeholders, how these stakeholders develop their policy preferences on these issues and how they deal with opposition and collaborations to further their goals.
The module will relate mostly to policy-making theory, but will also investigate the often chaotic and complex nature of the tourism and hospitality sector and what impacts this has on trying to set out a clear and unambiguous policy arena within which the industry and resources it depends upon can flourish.

- City marketing
Cities, be they historic, seaside, regional or capital, are the power houses of the tourism and hospitality industry. They shape and are shaped by tourism and hospitality which has become a major economic driver and re-imaging agent of city governance agencies as they seek to re-invent their themselves in the new global order. This module seeks to explain the role of tourism and hospitality and the visitor economy in the modern city and to critically analyse this in relation to a number of theoretical perspectives. The module will equip you with a critical understanding of broader perspectives required to manage and market tourism in the modern city and inform city marketing strategies.

- Cross-cultural management
This module examines concepts of culture and its multifaceted impacts on managerial behaviour in the tourism and hospitality industry. It reviews situations and issues that managers have to meet and resolve when working internationally. This module brings together knowledge, understanding, different interpretations and critical analysis of the contexts and issues relating to cross-cultural management.

- Business and management strategy
The module integrates the learning of management and enterprise theory with the practical processes of developing a business idea to the point of the completion of a business plan aimed to attract the financial backing.The module will cover theories of corporate strategy and strategic choice, human resource development, enterprise and business planning.

- Marketing strategy
Marketing is dynamic, pervasive and exciting. It steers innovation, strategy, revenue generation and profitability and, ultimately, drives economic development and corporate performance. This module, using theory and practice, explores how organisations in both the public and private sector address the key marketing challenges posed by an increasingly competitive environment. It looks at how they develop tactical and strategic responses, research and reach audiences, mount campaigns, create global brands, manage reputation and the importance of working in partnerships and networks to do this.

- Professional leadership
The module focuses on the active, professional aspects of leadership studies and starts from the assumption that all successful organised activity is initiated by leadership of some sort. Alongside engaging with contemporary theoretical perspectives, students will be encouraged to learn from their own and others experiences of leadership in practice, and to engage in classroom activities which enable them to develop their own leadership aptitude.

Optional placement year:

Year 2
Choose from the following options:

- Dissertation
The relevance of the final year project is to give you the opportunity to undertake a piece of primary research and analysis and to enable them to manage your own learning under the guidance of a tutor. You'll choose your own topic, which should show originality and should offer a worthwhile contribution to the existing 'body of knowledge'. The module is double weighted and will be supported by a taught research methods programme that will incorporate the elements crucial for the completion of an in depth research project.

- Extended management report
Part-time = two modules a year for three years then dissertation in Year 4; or four modules in Year 1 then two modules plus the dissertation in Year 2, with dissertation extending into Year 3.

Employability

- International Tourism as a career
Tourism is an international service industry and so you can probably expect a busy, fast-paced job wherever you decide to specialise, interacting with different people and organisations around the globe.

Our LSBU post graduates work around the world. Many work for international companies, tourist boards, policy and development institutes, acquiring senior management skills as they progress.

The nature of the industry - the large majority of organisations in the sector are small to medium enterprises (SMEs) - also provides opportunities for you to start your own business. Web-based tour operations, restaurants and events management companies are all popular options for start-ups. You certainly have choices over the route you take into this vast sector.

- Career progression
There is a worldwide shortage of well qualified tourism and hospitality managers, particularly in Asia, and this professional Masters qualification will help you to progress your career. If you are academically minded this could also be a positive step towards a PhD and academic career.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

- direct engagement from employers who come in to interview and talk to students
- Job Shop and on-campus recruitment agencies to help your job search
- mentoring and work shadowing schemes.

Professional links

We have a wide range of industry speakers on the course and you undertake a range of projects that bring you into contact with managers from the sector. In particular, you'll undertake a research project for the global attractions company Merlin Entertainments in Semester 1 where you analyse their operations and policies, develop solutions to a particular challenge and report back directly to their managers.

Placements

If you are a home or EU student you may wish to consider undertaking a voluntary year-long work placement in the UK or overseas to gain, extend or seek variety in your experience within the industry prior to studying with us. If you undertake such a placement you may use this as the basis for an extended industry-related management project instead of the traditional dissertation. This is subject to prior approval by the Course Director and must be an investigation into an aspect of management that is worthy of investigation and is subject to the usual academic discipline.

This option is not open to overseas students, as Home Office regulations mean that overseas students are unable to get a visa for the placement year.

Teaching and learning

Classroom teaching includes a mix of traditional lectures, seminars, workshops and guest lectures from industry stakeholders. We undertake a real life business development scenario with our industry partner Merlin Entertainments and undertake a residential field trip in Semester 2.

The nature of the teaching and assessment will allow you to apply the theories and processes learnt in class to their preferred setting (e.g. public or private sector; tourism or hospitality industries; UK, European or International).

We are currently negotiating a partnership with InHolland University, Amsterdam, where you could study Semester 1 in Amsterdam and complete Semester 2 and the dissertation at LSBU (This option is open to UK and EU students only).

Academic expertise

Department staff are experts in their respective fields of urban, environment, tourism, heritage and leisure and related educational policy. Many have professional affiliations, appointed positions and research links, for example with the Association for Tourism in Higher Education, Local Economy, The Landscape Research Group, The Organisation for Tourism and Hospitality Management (OTHM), the Confederation of Tourism and Hospitality, the Chartered Institute of Marketing and the Tourism Society. We integrate these links into our teaching wherever possible.

Tools and knowledge

The course develops the appropriate skills, tools and knowledge to operate innovatively in the global tourism and hospitality environments. The nature of the teaching and assessment allows you to apply the theories and processes learnt in class to your preferred setting (e.g public or private sector; tourism or hospitality industries; related policy and government organisations; UK, European or international).

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Why study at MODUL University Vienna. The MODUL brand stands for more than 100 years of excellence in tourism management education. Read more
Why study at MODUL University Vienna

The MODUL brand stands for more than 100 years of excellence in tourism management education. Founded in 1908, MODUL College is the vocational training school with the longest tradition in tourism and hospitality education worldwide, with more than six thousand graduates who currently hold leading positions all over the world. Based on this knowledge, MODUL University Vienna was founded as a true international university in 2007 and has quickly established itself as the premier European Center for Tourism Research, internationally renowned for its undergraduate and graduate degree programs and research expertise in the area of tourism and hospitality management.

Program Focus

The MSc in International Tourism Management is a two-year, full-time program taught entirely in English which prepares its students for a future career in the international tourism industry – the fastest growing industry sector in the world, providing global job opportunities. Accredited by the United Nations World Tourism Organization (UNWTO.TedQual) and the European Association for Quality Assurance in Higher Education (ENQA), the program is the only accredited research university degree in Tourism Management in Central Europe. Students will gain a solid basis in management through subjects in finance, economics, corporate social responsibility (CSR), and information technology. Furthermore, they will specialize in the area of international tourism management through subjects such as destination management, tourism and hotel marketing, tourism market research, e-distribution, and benchmarking, which typically qualifies them to pursue a career in one of the following tourism sectors:
• International, national, or local travel and tourism authorities
• Tourism and hospitality consulting industry
• International hospitality industry

Career Opportunities

After graduation, MODUL University’s Career Center (http://www.modulcareer.at) supports alumni in their career path. With almost 500 partner companies in the international tourism and hospitality industry and an active alumni association, many Master graduates begin their professional lives in positions such as tourism consultants at partner companies like PKF hotelexperts and Kohl & Partner, in the sales and marketing departments of major international hotel chains, or return to their home country to take up employment in local, city, or national tourism marketing. Additionally, MU’s faculty has close ties to international organizations including European Cities Marketing, the European Travel Commission and the United Nations World Tourism Organization (UNWTO). MODUL University serves as hub for delegates from these entities and other international tourism organizations to come together on occasions such as the prestigious annual TourMIS workshop to discuss the topic of benchmarking tourism destinations and to establish a vital network within the international tourism community.

The Ideal MSc Student

Students enrolled in the MSc in International Tourism Management come from all over the world. The program typically has a 90% international student population and class sizes of maximum 10-15 students. This intimate and multicultural study environment provides an interactive in-class experience which encourages students to engage in discussions and to share their personal views on tourism development examples from their home countries. Additionally, an overall 1:5 faculty:student ratio guarantees that faculty members know their students on a first name basis. The ideal MSc candidate has obtained an undergraduate degree (from a university or a university of applied sciences) in social sciences, economics, business administration, or tourism and hospitality management and wants to continue with a research-based university degree with a possible doctorate afterwards, and has a genuine interest in modern tourism marketing and research techniques. For more details on the curriculum, the program’s faculty, and the admission criteria visit http://www.modul.ac.at or contact our Admissions Office ().

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Sunderland Business School is ranked Best in the North East for Course Satisfaction by The Guardian University Guide 2015. This specialist postgraduate degree offers a fast track into exciting and higher level roles in marketing management. Read more
Sunderland Business School is ranked Best in the North East for Course Satisfaction by The Guardian University Guide 2015.

Course overview

This specialist postgraduate degree offers a fast track into exciting and higher level roles in marketing management. It is designed to meet the needs of marketing professionals who are looking for a Masters qualification that is directly relevant to their career progression.

You will cover the latest thinking on strategic marketing management, drawing on up-to-date research and case studies. You will also choose from modules in the areas of e-marketing, consumer research, international marketing and global integrated marketing communications.

We ensure that your learning is rooted in a real-world context by organising visits to external organisations and by inviting guest speakers to share their practical business experience.

The final phase of the course is a dissertation on a topic that you negotiate with your tutors. It will form a valuable demonstration of applied knowledge and rigorous marketing expertise that you can present to potential employers.

By the end of the course, you will have an edge in applying for well-paid roles that meet your personal aspirations and provide a rapid return on your investment in higher education.

We welcome applications from graduates of any discipline and there is no requirement for previous experience of marketing.

Course content

The course mixes taught elements with self-directed research. You can negotiate the topic of the dissertation to fit both your personal interests and the supervisory expertise of Sunderland's tutors.

Modules on this course include:
-Strategic Marketing Management 1: Context (30 Credits)
-Strategic Marketing Management 2: Application (30 Credits)
-Developing Skills for Business Leadership linked in with PALS (15 Credits)
-Option One, e.g. Consumer Research (15 Credits)
-Option Two, e.g. E-Marketing (15 Credits)
-Option Three, e.g. International Marketing (15 Credits)
-Applied Research Methods for Business Management (15 Credits)
-Masters Dissertation (45 Credits)

Options for the MA Marketing Programme are likely to be (subject to student demand and resource availability in any year): 'International Marketing'; 'E-Marketing'; 'Consumer Research'; 'Marketing Intelligence'; 'Global Integrated Marketing Communications'; 'Innovation and Growth'.

Teaching and assessment

We use a wide variety of teaching and learning methods which include lectures, seminars, tutorials, workshops, class discussions and case study exercises. You will be placed in a Peer Learning Support Group (PLSG) to encourage mutual study support with your fellow students.

Compared to an undergraduate course, you will find that this Masters course requires a higher level of independent working.

Facilities & location

This course is based on the banks of the River Wear at The Sir Tom Cowie Campus at St Peter’s. Recently we’ve developed a Student Learning Space that is specifically designed to facilitate collaboration and team-based projects. It includes a board room as well as bookable areas to hold meetings and to meet with staff and visitors from outside the University.

University Library Services
The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism.

Added to this, you’ll benefit from a wide range of journals and periodicals in the St Peter’s Library, many of them in online format. To help you make the most of the wealth of resources there’s a full-time librarian who is dedicated to the Business and Tourism sections.

Further resources are available at the main Murray Library, which has a total of over 430,000 books with many more available through the inter-library loan service. The University spends around £1 million every year on new books and resources.

IT provision
When it comes to IT provision you can take your pick from over a hundred PCs in the St Peter’s Library, three computer laboratories, and wireless access zones. If you have any problems, just ask the friendly helpdesk team.

Learning environment
The University of Sunderland is a vibrant learning environment with an international dimension thanks to the presence of students from around the world. At the same time, the University is fully plugged into the world of business as a result of strong links with industry organisations.

Employment & careers

On completing this course you will be equipped to take on a range of marketing roles. These are becoming increasingly strategic to organisations given the rise of online marketing and social media.

Opportunities include:
-Consumer marketing
-Business-to-business marketing
-Financial services marketing
-Marketing for charities and not-for-profit organisations

The average salary of a marketing manager is £37,000 with marketing directors earning an average of around £77,000 (source: Marketing Week/Ball & Hoolahan Salary Survey 2012).

A Masters degree will also enhance opportunities in academic roles or further study towards a PhD.

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The Master program Entrepreneurship & Tourism enables participants to develop and focus on applying skills and theories that allow them to recognize and use market opportunities in- and outside organizations. Read more
The Master program Entrepreneurship & Tourism enables participants to develop and focus on applying skills and theories that allow them to recognize and use market opportunities in- and outside organizations. Thus they are provided with the necessary base to be innovative and reach sustainable success.

Primary curriculum goals include:
- to gather sound and application-oriented knowledge to further develop management expertise and approaches to entrepreneurship in tourism;
- the reflection and discussion of key competencies needed to develop entrepreneurial and intercultural leadership skills;
- the students acquire profound and practice-based knowledge about strategic and operational marketing and learn how to professionally apply this knowledge in the tourism and leisure industry;
- the development of key skills and competencies needed to lead family businesses in tourism;
- the development of a sound understanding and theory of market trends and their implications for international tourism;
- to gather sound knowledge and know-how to deal with the key-issues for the management of destinations and innovation.

Within the framework of the Master degree program “Entrepreneurship & Tourism” students have the opportunity to choose between two innovative areas of specialization, namely “Strategic Management & Tourism” and “Marketing Management & Tourism”. In “Strategic Management & Tourism”, courses are held in German and English, whereas the courses in “Marketing Management & Tourism” are held exclusively in English.

The Master program specializing on “Marketing Management & Tourism” lasts four semesters comprising 15 seminar weeks each, totaling 71 credit units of required courses and 1,065 units of instruction. Attendance is mandatory in all courses.

The third semester is designed around an international study focus, which is achieved through cooperation
with selected partner universities. In the fourth semester, the students are expected to write a Master thesis that is academically
sound and has a strong industry focus. The language of instruction is English.

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Our School of Hospitality and Tourism Management offers a fresh, dynamic outlook, unsurpassed industry connections, a leading international reputation and a remarkable track record in graduate employment. Read more
Our School of Hospitality and Tourism Management offers a fresh, dynamic outlook, unsurpassed industry connections, a leading international reputation and a remarkable track record in graduate employment.

Our MSc International Tourism Management programme is one of the longest-established university tourism programmes in the world, combining our world-class research expertise with a strong focus on enterprise and innovation.

PROGRAMME OVERVIEW

This programme takes a broad view of tourism management, exploring the challenges relevant to a wide range of situations that managers and other professionals are likely to face.

You will develop your academic skills and knowledge, and learn approaches to management decision-making and critical evaluation. Importantly, the programme has a practical focus on the managerial and strategic issues in the rapidly developing tourism industry.

The programme’s intensive but generalist approach prepares you for a wide range of careers in travel and tourism. Our graduates are often employed in official tourist organisations, transport providers, hotels, tour operating and travel agencies and government organisations.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation. The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Research Methods
-Hospitality and Tourism Operating Systems
-Perspectives in Tourism Management
-Sustainable Tourism Management
-Tourism Development
-Tourism Services Marketing
-Dissertation
-Tourism Social Science
-Visitor Attraction Management
-Destinations Management and Marketing
-Accounting and Finance for Business
-Innovation in Tourism
-Tourism Strategy
-Project Management
-Ethics and CRS
-Business Plan for Hospitality and Tourism

EDUCATIONAL AIMS OF THE PROGRAMME

The programme takes a broad view of tourism and provides an opportunity to explore issues and problems relevant to a wide range of situations and aspects likely to be faced by tourism managers and other relevant professionals.

It gives an opportunity to develop academic skills and knowledge. At the same time it maintains a practical focus on the rapidly developing tourism industry. Its intensive but generalist approach aims to prepare students for a wide range of possible careers in travel and tourism.

It is designed to provide an appropriate base for employment opportunities in official tourism organisations, in transport, hotels, tour operating and travel agency companies, in government and other organisations where knowledge of tourism is important.

The programme draws on the stimulus of the School’s recent research activities, and takes an integrated approach to the relationships between the various components of the programme. The programme also provides students with opportunities to work directly with industry partners through not only guest lectures, but also on a real tourism project through the Applied Dissertation initiative and during fieldtrips. The programme encourages students to develop skills in relation to practical research and decision making in a tourism business environment.

PROGRAMME LEARNING OUTCOMES

Knowledge and understanding
-A systematic, in-depth understanding of the development, issues and influences relevant to tourism management
-A high level of theoretical and applied knowledge of the management operation, organisation and provision of business or service sector education
-An understanding of the research process

Intellectual / cognitive skills
-Independently critically evaluate approaches and techniques relevant to tourism management
-Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills
-Analyse and synthesise issues related to tourism management. Other skills developed include communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, problem solving skills, interactive and group skills, and research skills
-Evaluate the ethical dilemmas likely to arise in research and professional practice, and to formulate solutions in dialogue with peers, clients, mentors, supervisors and others

Key / transferable skills
-To identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
-To conduct research and produce a high quality reports: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
-A range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

Read less
Our School of Hospitality and Tourism Management offers a fresh, dynamic outlook, unsurpassed industry connections, a leading international reputation and a remarkable track record in graduate employment. Read more
Our School of Hospitality and Tourism Management offers a fresh, dynamic outlook, unsurpassed industry connections, a leading international reputation and a remarkable track record in graduate employment.

Our two-year Euromasters programme combines a comprehensive education in international tourism management with the opportunity to undertake valuable work experience in the sector.

PROGRAMME OVERVIEW

Our MSc International Tourism Management programme is one of the longest-established university tourism programmes in the world, combining our world-class research expertise with a strong focus on enterprise and innovation.

We have channelled our wealth of industry-relevant teaching and research experience into the ideal platform for a career in the global tourism industry.

The structure of our Euromasters programme includes the opportunity to undertake a placement in industry between the two years of study.

This experience gives students (particularly those with little prior work experience) a significant advantage in terms of employability upon graduation.

PROGRAMME STRUCTURE

This programme is studied full-time over two academic years and part-time over four academic years. It consists of twelve taught modules and a dissertation. The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Research Methods
-Tourism Development
-Sustainable Development
-Sustainable Tourism Management
-Tourism Services Marketing
-Tourism Social Science
-Visitor Attraction Management
-Destinations Management and Marketing
-Applied Marketing Research
-Marketing Communications
-Project Management
-Accounting and Finance for Business
-Ethics and CRS
-Business Plan for Hospitality, Tourism and Events
-Hospitality and Tourism Operating Systems
-Tourism Strategy
-Strategic Brand Management in Tourism
-Strategic Human Resource Management
-Dissertation

EDUCATIONAL AIMS OF THE PROGRAMME

The programme takes a broad view of tourism and provides an opportunity to explore issues and problems relevant to a wide range of situations and aspects likely to be faced by tourism managers and other relevant professionals.

It gives an opportunity to develop academic skills and knowledge. At the same time it maintains a practical focus on the rapidly developing tourism industry. Its intensive but generalist approach aims to prepare students for a wide range of possible careers in travel and tourism.

It is designed to provide an appropriate base for employment opportunities in official tourism organisations, in transport, hotels, tour operating and travel agency companies, in government and other organisations where knowledge of tourism is important.

The programme draws on the stimulus of the School’s recent research activities, and takes an integrated approach to the relationships between the various components of the programme.

The programme also provides students with opportunities to work directly with industry partners through not only guest lectures, but also on a real tourism project through the Applied Dissertation initiative and during fieldtrips.

The programme encourages students to develop skills in relation to practical research and decision making in a tourism business environment.

Knowledge and understanding
-A systematic, in-depth understanding of the development, issues and influences relevant to tourism management
-A high level of theoretical and applied knowledge of the management operation, organisation and provision of business or service sector education
-An understanding of the research process

Intellectual / cognitive skills
-Independently critically evaluate approaches and techniques relevant to tourism management
-Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills
-Analyse and synthesise issues related to tourism management. Other skills developed include communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, problem solving skills, interactive and group skills, and research skills
-Evaluate the ethical dilemmas likely to arise in research and professional practice, and to formulate solutions in dialogue with peers, clients, mentors, supervisors and others

Key / transferable skills
-To identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
-To conduct research and produce a high quality reports: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
-A range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

Read less
By the year 2020, tourism will be firmly established as one of the world’s most powerful economic forces, and this expected growth will drive the global demand for professionally educated tourism managers. Read more
By the year 2020, tourism will be firmly established as one of the world’s most powerful economic forces, and this expected growth will drive the global demand for professionally educated tourism managers.

The programme covers key aspects of international tourism management with the aim of providing a set of rigorous and industry-relevant analytical tools that will equip graduates for leadership and management positions within the global tourism industry. The programme seeks to provide knowledge and skills through an in-depth study of key issues facing the industry, including sustainable and strategic tourism management, global marketing and tourism operations.

WHY CHOOSE THIS COURSE?

-Our courses are ranked number 2 for Hospitality, Event Management and Tourism by the Guardian University Guide 2016, and 35th in the World according to EdUniversal 2016
-International guest speakers on a range of topics related to tourism management and responsible tourism
-Opportunities to gain valuable applied destination management and tourism planning experience through the international field trip module
-An interactive and internationally diverse learning environment
-Industry field trips to tourism destinations and heritage sites such as Stratford-upon-Avon, Stonehenge and the National Parks of England
-Research-informed teaching from academic staff who are experts in the tourism field
-An international outlook through the use of international case studies, diversity amongst the course cohort, and opportunities for Online International Learning (OIL) projects

WHAT WILL I LEARN?

The programme seeks to enhance knowledge and skills through an in-depth study of key issues. The course consists of a range of modules with an international focus, which are taught within an internationally diverse learning environment. The programme thus seeks to produce autonomous learners, able to work with self-direction and originality.

We seek to develop the ability to blend theory and practice in complex situations, and have an appreciation of how properly conducted research can enhance performance as a future manager within the tourism sector.

Modules include:
-Tourism Operations Management
-Sustainable Tourism Management
-Strategic Tourism Management
-Contemporary Issues in Tourism Management
-International Field Trip
-New Business Development

HOW WILL THIS COURSE BE TAUGHT?

The MSc International Tourism Management course focuses on strategic decision making in relation to tourism operations, tourism marketing and strategic tourism management. As well as traditional teaching and learning methods such as lectures and seminars, specific subjects adopt a mix of experiential approaches to facilitate the achievement of richer, deeper, and critical learning.

Learning approaches include:
-Using real life case studies from secondary sources and invited guest speakers.
-Providing a combination of classroom and seminar based activities.
-Facilitating an international field trip that provides students with the opportunity to understand the global impacts of tourism.
-The use of online international learning (OIL), working with students from international partner universities.

HOW WILL I BE ASSESSED?

A range of different assessment methods are used across the course both to support the development of a variety of skills and knowledge and to take into account different learning styles.

Assessment includes reports, essays, case studies, presentations, portfolios, examinations, and a dissertation.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The in-depth knowledge and critical evaluation and analysis skills developed on the course are designed to prepare graduates for management positions in sectors of the industry including:
-Destination Marketing Organisations
-Accommodation
-Tour Operators
-Travel Agencies
-Airlines
-Tourist Attractions
-Heritage Sites
-The Arts and Cultural Sector

WORK PLACEMENTS

The Management Consultancy Project enables students to undertake a consultancy research project for a tourism organisation. Although the course doesn’t include a traditional placement, many of the modules incorporate work-related learning.

OPPORTUNITIES FOR AN INTERNATIONAL EXPERIENCE

The course has an international focus, and all modules are applied to an international context, incorporating international case studies and in-depth examples. All students who are enrolled on the course are able to engage in the Global Leaders’ Programme. The international field trip emphasises intercultural engagement and group working, which fosters intercultural competency. Opportunities will also be available to develop Online International Learning (OIL) projects.

GLOBAL LEADERS PROGRAMME

Centre for Global Engagement logoTo prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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The travel and tourism industry is more aware than ever of the need to adopt responsible business practices that improve the quality of life within local communities and conserve the environment and cultures of destinations. Read more
The travel and tourism industry is more aware than ever of the need to adopt responsible business practices that improve the quality of life within local communities and conserve the environment and cultures of destinations. This course meets the demand to develop managers with the ability to implement responsible tourism strategies within marketing, operations and product development.

You will explore domestic and international tourism understanding that responsible principles are as applicable to the Yorkshire Dales as they are to The Gambia. In addition to developing your subject knowledge, you will learn how to plan, implement and evaluate responsible tourism polices and practices. You will look at real issues and solutions and develop the management skills you need to operate effectively at a strategic level within government, non-governmental and private sectors.

We are also developing our course to increase our links to industry and are in the process of setting up partnerships with industry to link your modules more closely to real life examples. This course is also the only responsible tourism course in the world certified by the UNWTO TedQual programme. It is taught by staff with first-hand experience in tourism management, research and consultancy who will share their global expertise with you.

- Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.

Visit the website http://courses.leedsbeckett.ac.uk/responsibletourism_msc

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

You will enhance your ability to operate effectively at a strategic level within governmental, non-governmental, conservation and private sectors, with specific responsibilities for introducing and managing responsible tourism programmes. Previous students have gone on to work as sustainability and product managers for tour operators and have also taken senior managerial positions in government and international non-government organisations.

- Responsible Tourism Adviser
- Sustainable Product Manager
- Charity Development Consultant
- Sustainable Destinations Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

To support your studies, you will be assigned a personal industry mentor. Our mentors are experienced tourism professionals and have all graduated from this masters course, so they understand your journey. Your mentor could assist you in a number of possible ways, including discussing career pursuits, giving advice on work placements, helping to improve your CV and providing tips on assignments, course material and work / life balance. We have over 20 mentors from areas as diverse as the Gambia Travel Foundation Programme, TUI UK & Ireland and VisitEngland, so we will attempt to match you with an appropriate mentor.

Our teaching is grounded in industry consultancy and research. The quality of our research is evident in the outstanding results achieved in the Research Assessment Exercise completed in 2014 in which Leeds Beckett came second in the country for sport and exercise science, leisure and tourism.

Staff teaching this course have played a leading role in the responsible tourism and hospitality movement through research and development work with the industry and government which enables our students to also play an important role in this sector. Dr Xavier Font is a key advisor to the UNWTO and other agencies, frequently undertaking research for the EU, the processes and findings of which are shared with his students. Lucy McCombes is a certified Travelife auditor and Dr Simon Woodward is chair of the ICOMOS-UK Cultural Tourism Committee and a Trustee of the Landscape Research Centre.

Core Modules

Responsible Tourism Theory & Practice (distance learning only) (20 credits)
This introductory module to the course introduces the concept of responsible tourism and ensures that all students have a common knowledge base about tourism assets and the tourism industry. (This module is not available to full-time students)

Tourism Destination Management: Planning & Policy (20 credits)
This module focuses on the strategies available for the management of a destination, including evaluating the role of public sector agencies and local communities in managing tourism and exploring how the public and private sector stakeholders can work together with civil society to achieve the objectives of responsible tourism management.

Masters Research Methods (20 credits)
This module involves learning the skills needed to research and assess responsible tourism initiatives and make realistic recommendations for enhancements.

Masters Research Project (40 credits)
This final module allows you to apply your research skills to an organisation, destination or initiative of your choice and apply your project management and business research skills to evaluating and improving the initiative, grounded on your theoretical understanding of responsible tourism.

Dr Davina Stanford

Senior Lecturer in the School of Events, Tourism and Hospitality

"The most exciting part of my job is working with students to help them improve what they do. Most of our students are already very knowledgeable and experienced – we can refine that experience and give them the tools they need to critically analyse responsible tourism."

Before joining our University, Davina worked for a tourism consultancy focussing on best practice in destination management. Her experience is broad and she has worked for a range of clients including key strategic organisations such as UNWTO, UNEP and VisitEngland. Davina studied her PhD in New Zealand and her current interests include responsible tourist behaviour and destination management.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- Headingley Campus
Our historic Headingley Campus is set in 100 acres of parkland with easy access to Leeds city centre.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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Tourism and hospitality continue to be expanding global industries with a high demand for managers to lead and develop international organisations. Read more
Tourism and hospitality continue to be expanding global industries with a high demand for managers to lead and develop international organisations. This course gives you the expertise to perform at a strategic senior level in these dynamic service industries.

By understanding the major influences affecting the international hospitality business environment you will explore issues currently shaping the management of international hospitality corporations. You will gain a comprehensive knowledge of international tourism and tourist destinations including the supply chain, customer demand and the global forces impacting on the sustainability of tourism.

With the range of management and marketing modules, research methods and your research project, you will have the opportunity to complete your study in subjects relevant to your future career ambitions.

- Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

You should be able to boost your career to a senior management position in a range of international tourism and hospitality organisations. These include accommodation, food and beverage providers, tour, cruise and transport operators, plus government and non-government organisations supporting tourism initiatives both locally and globally.

- Food and Beverage Manager
- Hotel Manager
- Tourism Marketing Manager
- Travel Sales Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

This postgraduate course is for you if you want to build on or convert your original undergraduate or professional experience, and have the desire to study international tourism and hospitality management at a higher level.

It is designed to enhance your ability to function effectively at a strategic level within public and private sectors of the international tourism and hospitality industries or to embark on an advanced programme of research.

Core Modules

Strategic Marketing (20 credits)
Explore the process and application of marketing management and strategy to the characteristics of the global tourism and hospitality industries. You will critique marketing concepts, tactics and strategy alternatives in order to understand the internal and external marketing environment.

International Tourism & Tourists (20 credits)
Develop skills, knowledge and understanding of international tourism and tourists through the analysis of international tourism destinations and organisations, the tourism supply chain, tourism demand and global forces which might impact on the sustainability of tourism systems.

Hospitality - Past, Present & Future (20 credits)
Study the history of the hospitality industry and the changes that have influenced its evolution. You will study the expansion from local to national markets and assess possibilities for the future.

Strategic Management (20 credits)
Gain an in-depth understanding of the concepts and techniques of Strategic Management and how to apply this knowledge to the service sector.

Research Methods (20 credits)
Examine the research needs and major influences affecting the design and execution of a robust investigation related to your field of study.

Research Project (40 credits)
Pursue a significant/extended individual research activity relating learning from your taught modules to the analysis of a particular issue related to the field study. The process will offer you the opportunity to advance research skills both academically and through practical application.

Human Resource Management (20 credits)
Gain an understanding of the definitions, concepts and theories that underpin human resource management. You will evaluate traditional and contemporary industry practices and explore the issues that make an impact on the management of human resources in the tourism and hospitality industries.

Dr Alexandra Kenyon

Course Leader and Senior Lecturer in the School of Events, Tourism and Hospitality

"Our course provides students with opportunities to engage with industry partners giving them the knowledge to provide solutions and develop hospitality and tourism businesses. They will also gain confidence and employability skills as they explore their talents."

Alexandra's main interests include social marketing, alcohol retailing and alcohol advertising. She has a national and international reputation in the field of corporate social responsibilities, working with organisations such as Meeting Professionals International (Dallas), Best Bar None and National Pubwatch. Alexandra has engaged with 30 European Universities in an ERASMUS funded project to investigate alcoholic and non-alcoholic consumption patterns across Europe and sits on the Editorial Board of the Journal of Advertising Research.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- Headingley Campus
Our historic Headingley Campus is set in 100 acres of parkland with easy access to Leeds city centre.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

Read less
This leading-edge graduate program is the first of its kind in Canada’s tourism and hospitality education system. It responds to the worldwide demand for tourism and hospitality leaders to build and sustain a competitive advantage in the global tourism market. Read more
This leading-edge graduate program is the first of its kind in Canada’s tourism and hospitality education system. It responds to the worldwide demand for tourism and hospitality leaders to build and sustain a competitive advantage in the global tourism market. Timely and relevant program content has been designed in collaboration with industry experts, students, faculty and education partners. Students gain skills in destination development, leadership, sustainability and global tourism.

Who it’s for

Managers, owners and executives in the public, private and not-for-profit sectors who want to increase their competency as managers in the tourism and hospitality industry. Typically, students have a minimum of five years experience in the industry.

Students requiring English language upgrading can qualify for the MA in Tourism Management program through our Pre-Master’s Program (PMP).

The MA in Tourism Management is designed to meet the advanced learning needs of professionals in the broad, diverse tourism industry. The employment focus is on travel generators - that is, on the middle managers and senior leaders who initiate, design, develop product, and market destinations, events and conferences, and cultural and natural attractions.

There is market demand for managers and executives with advanced capabilities in corporate leadership, policy, planning, marketing, strategic thinking, and sustainability. Career opportunities include management and executive positions in resorts, municipal, provincial and federal governments and operating agencies, destination management and marketing organizations, events and conference management companies, and inbound tourism companies.

Additional opportunities exist for tourism educators in public and private post-secondary institutions, where a Masters degree is usually an occupational requirement. Combining prior tourism industry experience with the advanced level learning offered in the Masters program can significantly enhance assessment of an individual’s potential, develop career opportunities, and build networks of valuable industry contacts.

Applicants who do not have the formal academic education to qualify for admission may be assessed on the basis of both their formal education and their informal learning, in accordance with the Flexible Admission Policy.

Outcomes

Graduates of the MA in Tourism Management have a broad range of applied technical, interpersonal, analytical, and communication skills in tourism leadership. The four competencies, applied to the areas of tourism leadership, sustainable tourism, destination development, international hotel and resort management and applied research include communications, knowledge, leadership and teamwork, critical thinking and global awareness.

Upon completing the program, students have:
-Critically engaged with current theory, practice and process
-Examined case studies, research articles, report and industry information in the areas of tourism leadership, sustainable tourism, destination development and international hotel and resort management;
-Selected, analyzed and explored leadership concepts and skills and applied them to opportunities and challenges faced by leaders at individual, organizational, community and industry levels
-Explored the characteristics of successful, sustainable destinations with innovative product, well-defined markets, successful partnerships, and a positive contribution to the tourism and hospitality industry

Potential Career opportunities

Career opportunities include management and executive positions in resorts, municipal, provincial and federal governments and operating agencies, destination management and marketing organizations, events and conference management companies, and inbound tourism companies.

Additional opportunities exist for tourism educators in public and private post-secondary institutions, where a Masters degree is usually an occupational requirement. Combining prior tourism industry experience with the advanced level learning offered in the Masters program can significantly enhance assessment of an individual’s potential, develop career opportunities, and build networks of valuable industry contacts.

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Our School of Hospitality and Tourism Management offers a fresh, dynamic outlook, unsurpassed industry connections, a leading international reputation and a remarkable track record in graduate employment. Read more
Our School of Hospitality and Tourism Management offers a fresh, dynamic outlook, unsurpassed industry connections, a leading international reputation and a remarkable track record in graduate employment.

This programme is distinctive in its strong focus on understanding the challenges and processes associated with the development of tourist destinations world-wide.

PROGRAMME OVERVIEW

The MSc International Tourism Development programme is specifically designed for those with a particular interest in developing tourism in a sustainable way within a local, regional or national economy.

With an emphasis on both the theoretical and applied aspects of tourism planning and development, you will explore conceptual and practical issues facing the public and private sectors when dealing with the development of tourism.

The programme explores a wide variety of tourism development situations, drawing on our longstanding expertise in the sector.

Graduates often pursue careers in fields such as policy-making, strategic planning and development in local and national government, or tourism consultancy.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation. The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Research Methods
-Tourism Development
-Sustainable Tourism Management
-Perspectives in Tourism Management
-Tourism Services Marketing
-Dissertation
-Tourism Social Science
-Tourism Strategy
-Destinations Management and Marketing
-Accounting and Finance for Business
-Innovation in Tourism
-Applied Marketing Research
-Visitor Attraction Management
-Ethics and CRS
-Business Plan for Hospitality and Tourism

EDUCATIONAL AIMS OF THE PROGRAMME

The programme is designed for those with a particular interest in the issues, problems and processes associated with the planning and development of tourist destinations.

The emphasis of the programme is on both the theoretical and applied aspects of tourism planning and development. The programme provides coverage of both the conceptual and practical issues and problems facing the public and private sectors dealing with the development of tourism in a wide variety of situations.

It provides a basis relevant to a career in tourism development in the public or private sectors. The programme draws on the stimulus of the School’s recent research activities, and takes an integrated approach to the relationships between the various components of the programme.

The programme also provides students with opportunities to work directly with industry partners through not only guest lectures, but also on a real tourism project through the Applied Dissertation initiative and during fieldtrips. The programme provides students with the basis for developing their own approach to learning and personal development.

PROGRAMME LEARNING OUTCOMES

Knowledge and understanding
-A systematic, in-depth understanding of the development, issues and influences relevant to tourism development
-A high level of theoretical and applied knowledge of the management operation, organisation and provision of business or service sector education
-An understanding of the research process

Intellectual / cognitive skills
-Independently critically evaluate approaches and techniques relevant to tourism development
-Evaluate outcomes and accurately assess/report on own/others’ work with justification and relate them to existing knowledge structures and methodologies
-Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills
-Analyse and synthesise issues related to tourism development (other skills developed include communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, problem solving skills, interactive and group skills, and research skills)
-Evaluate the ethical dilemmas likely to arise in research and professional practice, and to formulate solutions in dialogue with peers, clients, mentors, supervisors and others

Key / transferable skills
-How to identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
-How to conduct research and produce a high quality reports: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
-A range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

Read less
Study in two different cultures with a trimester in Edinburgh and a trimester in France giving you vital international experience. Read more
Study in two different cultures with a trimester in Edinburgh and a trimester in France giving you vital international experience.

International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning basic principles of marketing, you’ll develop an appreciation of its practice in a global environment.

The MSc International Marketing with Tourism and Events route shares most of its content with the MSc International Marketing, but lets you specialise by studying modules in tourism or event management.

This course offers you the opportunity to study in two beautiful and cultured European cities – Edinburgh and Nice. You’ll be based in Edinburgh with an option to spend a trimester at the IPAG Business School in Nice, France.

This international experience will enhance your career prospects on completion of the course.

See the website http://www.napier.ac.uk/en/Courses/MSc-International-Marketing-with-Tourism-and-Events-Postgraduate-FullTime

What you'll learn

You’ll develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication and the ability to develop marketing plans.

You’ll gain transferable skills such as formulating policy and project management, research, time management and presentation methods.

You’ll learn alongside other international students and be taught in English, so you don’t need to speak French to apply. Your third trimester can be based in Edinburgh or Nice and there may be further opportunities to gain work experience in Nice, as IPAG offer internships.

This is a one year full-time course starting in September and is split up into three trimesters. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.

• Principles and Practice of Marketing
• Tourism Concepts and Issues
• Intercultural Business Communication
• Strategic Brand Management
• Global Marketing
• Research Methods
• Dissertation

Plus one module from:
• Case Studies in International Tourism
• International Festival and Event Management

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

This course will give you excellent career prospects in marketing including at management level.

The experience of studying marketing abroad and specialising in tourism and events can open up many more marketing career options to you around the world.

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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Course overview. If you want to work in a dynamic marketing role, managing events or working within hospitality and tourism, then this course will provide you with the knowledge and experience necessary to succeed. Read more
Course overview

If you want to work in a dynamic marketing role, managing events or working within hospitality and tourism, then this course will provide you with the knowledge and experience necessary to succeed.

The focus of this course is on developing your effective marketing management competencies through the study of a range of modules specifically designed to encapsulate and reflect the contemporary marketing environment.

You will have the opportunity to undertake projects in a live marketing context and act as a consultant to develop strategies and marketing plans for clients. This industry-based experience is very valuable and will enhance your overall employability.

This course encompasses a corporate team-building event to develop the skills that you learned during your undergraduate studies and raise them to a higher academic level.

The UCB Business School has an affiliation with the Academy of Marketing and the Chartered Institute of Marketing (CIM). You will benefit from interaction and engagement with leading marketing practitioners and academics as well as having access to a wide range of specific marketing resources.

Why should I choose this course?

You will develop your professional career in marketing as you specialise in the dynamic events, hospitality and tourism industries.
You will be given a choice of specialist modules that allow you to customise your degree to suit your career aspirations.
You will learn advanced business functions in marketing management and how to apply them to the industry.
You will work with real clients, helping to develop marketing plans and strategies in order develop your industry experience.
You will be able to evaluate the effectiveness of alternative marketing approaches and appreciate the changing nature of the contemporary business environment.

Teaching and assessment

This course is delivered through team-based learning exercises to encourage a high level of participation. You will also attend lectures, seminar debates and do independent reading to ensure an interactive, personalised learning experience.

You will be assessed in a variety of ways to encourage you to develop a range of skills. These include case studies, presentations, online debates, assessed seminars, essays and reports, marketing plans and a live exhibition.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

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