The MSc in International Marketing is ideal for students looking to acquire new marketing skills or develop more specialist knowledge in international marketing practice. Suitable for students with or without prior experience of business, marketing or management disciplines, it is aimed at both recent graduates and those with a first degree and work experience.
Offering a well balanced programme of study, the programme will provide you with a thorough understanding of marketing and broader management subjects, which are then applied to the dynamics of an international environment. You will consider the specialist marketing tools, techniques and activities of an organisation, learning how to integrate them into a plan and implement successful international marketing programme. The programme also prepares you to handle environmental, cross-cultural and political issues involved in international marketing.
The programme has been designed specifically to equip you with the knowledge and skills you need to pursue a career in an international (or domestic) marketing setting, whether that means working with a large multi-national, a smaller company or even your own business.
University of Bradford School of Management is one of the oldest and most experienced university-based business schools In Britain and home to over 500 postgraduate students from more than 70 different countries. The School celebrated 50 years of excellence in business education in 2013.
At our Bradford campus and across our global campus, we create a collaborative, supportive learning environment in which students, staff, alumni and businesses and organisations can share knowledge and ideas.
Bradford also scores extremely high in rankings for value for money, providing you with a very affordable way to gain a globally recognised Master's qualification from a leading UK university.
University of Bradford School of Management is ranked in the UK Top 10 in the Financial Times MSc in Management 2016.
This one year, full-time programme investigates the functional marketing and international marketing activities of an organisation, understanding the context in which organisations conduct their business and how the business environment influences strategic and operational decision making in a national and international context.
In Semester 1, you will cover six core subjects to develop a fundamental marketing knowledge base (Marketing, International Business Environment, Marketing Communications, Consumer Behaviour, Marketing Research, Operations Management).
Semester 2 covers subjects which are international in orientation (International Marketing, International Business Strategy, Cross-cultural Management and Services Marketing). You will also be able to personalise your studies by choosing a further two subjects from a wide range of elective subjects.
The final and key part of the MSc in International Marketing requires you to undertake either a personal research project assessed by dissertation or a group based consulting project assessed by a group report. We encourage students, where appropriate, to undertake their project within a practical environment, which may be overseas.
-Marketing Planning and Strategy
-International Business Environment
-Market Research: Theory & Practice
-International Business Strategy
Option modules - Choose two from a range including:
-Corporate Social Responsibility
-Entrepreneurship & Innovation
-International Business in Emerging Economies
You will undertake an investigation into a marketing related issue or topic, either by a personal research project assessed by dissertation (22,000 words) or by a group based consulting project assessed by a group report, which adds considerable value to your CV and experience.
Learning activities and assessment
Teaching on the full-time programme involves a combination of formal lectures, group discussions, tutorials, seminars and directed reading. Generally the programmes aim to integrate applied and theoretical knowledge with assessment processes that test both knowledge of the disciplines plus their application and limitations. Each course represents approximately 100 hours of study time, of which typically 24 hours is contact time with the course tutor(s)and the remaining 76 hours is made up of pre-reading, directed reading, preparatory work and assessment.
Career support and prospects
The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the Careers website.
Discussing options with specialist advisers helps to clarify plans through exploring options and refining skills of job-hunting. In most of our programmes there is direct input by Career Advisers into the curriculum or through specially arranged workshops.
Additionally, the School of Management has its own dedicated careers team based on the Emm Lane Campus, with support including:
-Opportunities to meet employers and recruiters
This programme prepares students for a general or specialist career in marketing and management within a wide range of organizations, from large multi-national firms to SME’s within the private sector, and public service and non profit organizations. Typical marketing roles would include marketing management, product or service management, advertising, market research, communications, and consultancy.
The Effective Learning Service (ELS) is a dedicated facility within the School of Management, established to support our students to maximise their academic learning (eg assignments and examinations) as well as help overseas students adapt quickly to UK academic requirements. The ELS is run by Martin Sedgley, supported by Amy Allhouse, and provides a huge range of services, including various workshops run during term time, 1-1 consultations and vast printed and online resources to cater for every possible development area.