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Masters Degrees (Marketing Science)

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Our MSc International Marketing prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Read more
Our MSc International Marketing prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). It is suitable for students who want to work in marketing management, marketing consultancy, media and related careers.

Key benefits

- At King’s, you will mainly be working with a faculty from the Marketing Subject Group that teaches marketing and conducts empirical and theoretical research on marketing activity, as well as how this impacts such key marketing issues as marketing strategy and consumer research.

- Provides a high-level and rigorous understanding of the theory and practice of international marketing.

- Prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Suitable if you currently work or want to work in marketing management, marketing consultancy, digital and media-related careers.

- The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. King’s College London has joined forces with CIM to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degree, which ensures we are equipping you with the best opportunities for a successful marketing career.

- Block taught over weekend sessions (MBA type delivery) to allow you to continue to work alongside your master's.

Visit the website: http://www.kcl.ac.uk/study/postgraduate/taught-courses/international-marketing-msc-part-time.aspx

Course detail

- Description -

Our programme is delivered by a group of world-renowned scholars, with expertise and practical experience in international marketing. It is highly international, with a faculty from over 10 countries and a diverse student body from all regions of the world.

The international scope of our marketing programme will appeal to students with or without a marketing background who wish to embark on a career in marketing. King’s is a research-intensive university and our programme makes reference to research findings in order to provide additional insights into international marketing. Various educational approaches are utilised to enable you to develop your decision-making skills and link marketing theory and practice such as case-study analysis, computer simulation, exercises and experiments as well as traditional lectures.

After completing a series of core modules you may pursue electives in a range of areas including brand management, digital and business-to-business marketing, and international marketing communications.

- Course purpose -

Our degree prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). The programme is designed for people seeking a part-time route to an MSc International Marketing. You may be working for an organisation in a non-marketing capacity and be interested in employment in marketing. It may also appeal if you are currently employed in marketing and would like to have a deeper insight into marketing theory and practice. Equally it may appeal to you if you are taking a career break and seeking a future move into the marketing profession.

- Course format and assessment -

Written examination for all compulsory modules combined with coursework in some cases. A combination of coursework, presentations and written examinations for optional modules. Research project and dissertation.

Career prospects

Graduates have gained a range of marketing related posts (e.g. brand manager, digital analyst, digital content creator, international marketing coordinator, media buyer and planner, portfolio marketing manager, market researcher and product manager to name but a few) in organisations varying from multi-national corporations to small and medium sized enterprises (examples of organisations include Accenture, Booking.com, Google and IBM).

How to apply: http://www.kcl.ac.uk/study/postgraduate/apply/taught-courses.aspx

About Postgraduate Study at King’s College London:

To study for a postgraduate degree at King’s College London is to study at the city’s most central university and at one of the top 20 universities worldwide (2015/16 QS World Rankings). Graduates will benefit from close connections with the UK’s professional, political, legal, commercial, scientific and cultural life, while the excellent reputation of our MA and MRes programmes ensures our postgraduate alumni are highly sought after by some of the world’s most prestigious employers. We provide graduates with skills that are highly valued in business, government, academia and the professions.

Scholarships & Funding:

All current PGT offer-holders and new PGT applicants are welcome to apply for the scholarships. For more information and to learn how to apply visit: http://www.kcl.ac.uk/study/pg/funding/sources

Free language tuition with the Modern Language Centre:

If you are studying for any postgraduate taught degree at King’s you can take a module from a choice of over 25 languages without any additional cost. Visit: http://www.kcl.ac.uk/mlc

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Focusing on applying social marketing principles to the key health, environmental and civic issues in contemporary society, the Social Marketing Postgraduate Certificate (PGCert) will give you the skills and confidence to plan and manage social marketing campaigns. Read more

Course overview:

Focusing on applying social marketing principles to the key health, environmental and civic issues in contemporary society, the Social Marketing Postgraduate Certificate (PGCert) will give you the skills and confidence to plan and manage social marketing campaigns.

This course will be of particular interest to professionals wishing to deepen their understanding of social marketing theory and practice, and apply their learning to work-based projects.

The Social Marketing Postgraduate Certificate will develop your ability to:
- plan behavioural change programmes based on an understanding of what moves and motivates people
- apply social marketing theory and concepts to practical behavioural problems
- demonstrate a critical analysis of social marketing strategy, both in practice and policy making settings
- show competence in social marketing planning techniques and the application of behaviour theory to live projects
- apply commercial marketing and other management tools to behaviour change programmes.

After completing a compulsory Social Marketing module, you have the opportunity to undertake a work-based project or pick other modules that reflect your particular interests.

Modules are taught in weekly blocks. This a method of delivery attracts students working full-time, as well as students living significant distances from Brighton.

Career Opportunities:

On completion of this course you will have an advanced understanding of social marketing strategy. You will equiped with the with skills and knowledge sought after by employers such as national, regional and local government, social marketing consultancies, the NHS and not-for-profit organisations in the UK and internationally.

The course demonstrates your professional credibility to employers, clients and peers.

Why study with Brighton Business School?

We have a close working relationship with The Campaign Company (TCC), a communications consultancy that specialises in political, social and cause related marketing and campaigning. TCC helps organisations build relationships with hard-to-reach groups. Its clients include local authorities and NHS bodies. As visiting speakers, our partners from TCC bring classroom theory to life by sharing real-world case studies, results and pitfalls.

The Business School has a dedicated Social Marketing Unit that provides social marketing teaching, consultancy and research services. It aims to integrate marketing, health, environment and social science disciplines to support the development of social marketing in the UK and overseas.

Course content:

The course is designed to fit around your personal and professional commitments, with start dates throughout the year. You may determine the length of the course, which can vary between six months and four years, depending on your individual circumstances.

A compulsory Social Marketing module is taught over four consecutive days, with additional supervision and assessment time. On completion of this module you can choose to follow one of two routes:the work-based routeor the modules route.

You will have the opportunity to discuss the best combination of modules and projects with your tutor.

WORK-BASED PROJECT ROUTE

The work-based project can be completed at a pace that suits you and your employer (between six months and four years). It is based around your own professional interests and carried out under the supervision of the course team.

Should you decide to take this route, you will be required to produce a coherent account of an applied social marketing initiative.

The project provides an opportunity to create strategies to overcome the barriers that social marketing professionals face when creating complex behaviour change programmes.You will be expected to:
- identify a social marketing problem of your choice (in consultation with tutors)
- explore relevant social marketing/behaviour change models to provide insight into an audience in relation to the particular issue
- analyse the primary and secondary data, with reference to social marketing theory and literature
- draw sound conclusions from your investigation
- identify realistic and feasible social marketing recommendations, such as the development of a behavioural intervention or a review of the way a public service is provided.

While working on the project you will be offered individual learning support and consultation with the module tutor (face-to-face or by phone).

MODULES ROUTE

This route allows you to customise the course by choosing two other modules (in addition to the compulsory Social Marketing module) that reflect your particular interests. You have between six months and four years to complete the two modules.

Each module is taught in weekly blocks, with additional supervision and assessment time. Subjects include:

- Meeting the Challenges: Public Health
- Research Methods for Critical Appraisal
- Behavioural Economics
- The Dynamic Public Service Environment
- Service Planning and Commissioning
- Sustainable Joint Working
- Marketing for the Not-for-Profit Sector

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The main objective of the program is to prepare future managers to work in Digital Marketing and CRM, two rapidly emerging & complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients. Read more
The main objective of the program is to prepare future managers to work in Digital Marketing and CRM, two rapidly emerging & complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.

The focus of the Master of Science in Digital Marketing and CRM is to acquire the theoretical and practical knowledge of digital marketing and be able to analyze and exploit customer databases.

Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.

Accredited with the French National Association of Grandes Ecoles (La Conférence des Grandes Ecoles).

Advantages of the program:
- Combination of Digital & CRM
- Specialized and innovative program designed with experts in Digital Marketing and CRM
- Interactive education learning approach with academics and professionals

Career opportunities:
- Digital Marketing Manager and Brand Manager
- Web-Marketing Manager
- CRM and e-CRM Manager
- Traffic Manager

Program

The Master of Science in Digital Marketing program is offered on a full time basis and the curriculum is developed around core courses and specialized courses in Digital Marketing and CRM. It also includes French or other foreign language courses.

The Master of Science in Digital Marketing and CRM outlines the management and marketing essentials needed to become efficient marketing managers.

In the light of the changes brought by internet, the program focuses on the fundamentals of doing business online helping students understand online consumer behaviour, how to develop effective websites, how to optimise digital strategy and communication across various channels and how to integrate new innovation.

MSc in Digital Marketing Curriculum -

The program helps students use new digital information systems and manage databases correctly in order to improve customer relationships which will consequently enhance the decision-making process and benefit the company.

Admission & Fees

The choice to study abroad is not only an academic decision, but also a financial one. Students need to be aware of the various cost involved in pursuing a master’s at IÉSEG.

Application process -

Admission is based on students’ online application available at https://application.ieseg.fr/ and the examination of the required documents. Admission is offered on an ongoing basis to qualified students. Decision release date: from Mid-October 2016.

Application deadlines:
May 26th 2017

Tuition 2017-2018:
€ 15,000 for domestic and international students.
International merit-based scholarships are available.

Funding and scholarship -

IÉSEG has a merit-based International Scholarship Program with a tuition waiver of 15 to 50% per year. Selection is based on the applicant’s previous academic performance and overall application portfolio.

The scholarship application is automatic; students do not need to apply separately.

All international students are encouraged to check with Campus France and their own government to see if there are any scholarships available. For American students please check with Sallie Mae for private loan options.

Testimonials

"I chose IÉSEG because of its rankings and it is more international than most business schools. I worked for nearly a year after graduation from university in an area related to E-commerce and the program in Digital Marketing & CRM is perfectly suited for my career path, which is to become a marketing director. I am very excited to continue my studies at IÉSEG!"

Xingyu ZHOU, 1st year student

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What’s the secret of successful marketing? Our MSc explores the art and science of marketing, and the techniques that successful professionals use. Read more
What’s the secret of successful marketing? Our MSc explores the art and science of marketing, and the techniques that successful professionals use. Join us, sharpen your skills and open up an exciting career.

See the website http://www.anglia.ac.uk/study/postgraduate/marketing

Our course will suit you whether you’re already working in marketing, or new to the subject and hoping to move into a marketing role in the future.

Marketing has expanded beyond anyone’s expectations with the advent of mobile communications and social media. Our course has been designed to make sure you gain a good grasp of these new technologies, as well as more traditional marketing techniques such as conducting market research and communicating effectively across a number of channels.

More than ever before, organisations are demanding proof that their marketing is working. And so we also look at measurable and classifiable marketing techniques, and aim to give you the skills and knowledge to quantify and qualify your marketing campaigns.

Our course brings you into close contact with a wide range of specialists from the fields of business and marketing. Many of our tutors maintain close links with the Chartered Institute of Marketing (CiM), and our course follows the Institute's guidelines.

You'll benefit from resources and facilities specifically designed for our marketing and business students. They include an innovative, computer-based 3D marketing simulation game that allows you to engage with key concepts of marketing.

More generally, Lord Ashcroft International Business School is one of the largest business schools in the east of England. You'll be able to use our state-of-the-art teaching and learning facilities, study areas, campus libraries with online databases containing professional journals, plus our Virtual Learning Environment (VLE) through which you can access study resources and help.

See the website http://www.anglia.ac.uk/study/postgraduate/marketing

Careers

Professionals with digital marketing skills are in high demand. You could choose to work in a marketing agency or digital communications company, or you may find a role with the in-house marketing department of a company in a different field.

Core modules

Research Methods for Business and Management
Marketing Planning
Principles of Marketing Management
Digital Marketing Communications
Marketing Strategy Simulation
International Marketing and Brand Management
Postgraduate Major Project

Assessment

We’ll assess you in a number of ways to make sure you acquire a solid understanding of both the theoretical and practical elements of marketing. You'll carry out individual assignments and group presentations through which you can demonstrate your newly-acquired skills, such as data management and manipulation and the synthesis of ideas.

Your faculty

The Lord Ashcroft International Business School is one of the largest business schools in the East of England, with nearly 100 full-time teaching staff and approximately 6,000 students from more than 100 countries.

Our striking and award-winning business school building in Chelmsford, as well as new buildings in Cambridge, offer the most advanced learning technologies. We’re well-recognised for our centres of excellence by students, employers and professional bodies alike.

What makes us stand out is that our courses don't just give you sound academic knowledge – they’re at the cutting edge of current business practice and highly relevant to employers. This is owing to the close links we have with the business community and the partnerships we've developed with a wide variety of businesses and public service organisations.

We're interested in people who are confident, ambitious and ready to take the challenge of making a difference in the world of business. If that's you, we'd love to hear from you.

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The full-time master's program in marketing offers you a practice-oriented education. It gives you the analytical and creative skills to satisfy customer needs. Read more
The full-time master's program in marketing offers you a practice-oriented education. It gives you the analytical and creative skills to satisfy customer needs.

Visit the website: https://www.wu.ac.at/en/programs/masters-programs/marketing/overview/

Course detail

Dramatic technological developments have changed the way we obtain information, make decisions, and interact. Marketing experts have to understand these changes and the way they affect strategies for new product development, customer relationship management, branding, and other marketing efforts.

The MSc in Marketing program prepares you for this challenging environment. It combines cutting-edge theory and practical applications. Students acquire the skills for creating, communicating, and delivering value to customers through customized products and services.

Our students have an outstanding academic record and embrace international mobility. They have strong analytical and conceptual skills, an interest in analyzing practical issues, and in translating their findings into operational marketing plans. Company projects provide excellent opportunities to put their learning experience into practice.

Format

Choose from seven electives: Retail and Sales Management, Service Marketing and CRM, Marketing Management, International Marketing Management, Marketing Communication and Consumer Behavior, Marketing Project Management, and Interactive Marketing and Social Media.

Almost all of the courses count a maximum of 30 participants. All classes are extremely interactive with a high degree of team work, which creates a collaborative and entrepreneurial atmosphere.

First Year

In the courses of the first year you develop the core knowledge and skills. You will gain thorough grounding the areas of customer-focused marketing and consumer behavior, research tools and planning techniques, as well as strategic and instrumental aspects of marketing. Furthermore, you will start linking ideas from different areas of your study subjects.

Second Year

In the second year students can specialize in the areas of their interests through several electives to choose from. Additionally, students have the option to develop more towards the qualification as a marketing specialist / executive function or an academic / advanced marketing management consulting career. The second year also offers opportunities to gain international experience through an exchange semester at a partner university or – for selected students – through a double degree with the Università Commerciale Luigi Bocconi, Italy.

Study abroad

50% of our students study abroad. Additionally to an exchange semester at one of WU's 120 prestigious partner universities, selected students can gain a double degree by doing their 2nd year at Università Commerciale Luigi Bocconi (Milan, Italy).

Career Prospects

Our graduates have numerous career opportunities in a variety of organizations, such as:

- Multinational companies (as brand or product manager, market research analyst, customer relationship manager, sales manager or marketing communications manager)

- Small and medium enterprises (responsible for sales, marketing, advertising, promotions, and public relations)

- Consulting firms

- Research centers and educational institutions

How to apply: https://www.wu.ac.at/en/programs/masters-programs/marketing/application-admission/

Funding

Information on funding can be found on the following webpage: https://www.wu.ac.at/en/students/my-degree-program/masters-student-guide/grants-and-scholarships/

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Prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Suitable for students who want to work in marketing management, marketing consultancy, media and related careers. Read more
Prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Suitable for students who want to work in marketing management, marketing consultancy, media and related careers.

Key benefits

- Provides a high-level and rigorous understanding of the theory and practice of international marketing.

- Develops insights into marketing decision-making in a global marketing context.

- Engages in critical thinking and applied decision-making.

Visit the website: http://www.kcl.ac.uk/study/postgraduate/taught-courses/international-marketing-msc.aspx

Course detail

- Description -

Our programme is delivered by a group of world-renowned scholars, with expertise and practical experience in international marketing. It is highly international, with a faculty from over 10 countries and a diverse student body from all regions of the world.

The international scope of our marketing programme will appeal to students with or without a marketing background who wish to embark on a career in marketing. King’s is a research-intensive university and our programme makes reference to research findings in order to provide additional insights into international marketing. Various educational approaches are utilised to enable you to develop your decision-making skills and link marketing theory and practice such as case study analysis, computer simulation, exercises and experiments as well as traditional lectures.

After completing a series of core modules you may pursue electives in a range of areas including brand management, digital and business-to-business marketing, and international marketing communications.

- Course purpose -

Our course prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). It is suitable for students who want to work in marketing management, marketing consultancy, media and related careers.

- Course format and assessment -

Required modules:

- Dissertation
- Consumer Behaviour
- International Marketing
- Marketing Strategy & Planning
- Marketing Theory & Practice
- Research In Marketing

Written examination for all compulsory modules combined with coursework in some cases. A combination of coursework, presentations and written examinations for optional modules. Research project and dissertation.

Career prospects

Graduates have gained a range of marketing related posts (eg product manager to market researcher) in organisations varying from multi-national corporations to small and medium-sized enterprises.

How to apply: http://www.kcl.ac.uk/study/postgraduate/apply/taught-courses.aspx

About Postgraduate Study at King’s College London:

To study for a postgraduate degree at King’s College London is to study at the city’s most central university and at one of the top 20 universities worldwide (2015/16 QS World Rankings). Graduates will benefit from close connections with the UK’s professional, political, legal, commercial, scientific and cultural life, while the excellent reputation of our MA and MRes programmes ensures our postgraduate alumni are highly sought after by some of the world’s most prestigious employers. We provide graduates with skills that are highly valued in business, government, academia and the professions.

Scholarships & Funding:

All current PGT offer-holders and new PGT applicants are welcome to apply for the scholarships. For more information and to learn how to apply visit: http://www.kcl.ac.uk/study/pg/funding/sources

Free language tuition with the Modern Language Centre:

If you are studying for any postgraduate taught degree at King’s you can take a module from a choice of over 25 languages without any additional cost. Visit: http://www.kcl.ac.uk/mlc

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This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Read more
This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Depending on your choice of modules, your final award could be either Master of Arts (MA) or Master of Science (MSc).

Students on this course are eligible for an Affiliate Professional Membership of Chartered Institute of Marketing (CIM) and access to a range of professional events.

Course content

You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also improve your career prospects in marketing and general business areas.

A highlight for many students is the residential weekend organised as part of this course – a weekend away combining presentations and workshops with great opportunities to network and get to know your fellow students.

Students on this course benefit from free access to part of the material on the course reading list.

Modules

The following modules are indicative of what you will study on this course.

Core modules – MA
-DISTRIBUTION AND PRICE MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS IN A DIGITAL AND GLOBAL WORLD
-MARKETING CREATIVITY AND INNOVATION
-MARKETING DISSERTATION
-MARKETING RESEARCH INSIGHTS
-PRODUCT AND BRAND MANAGEMENT
-STRATEGIC MARKETING IN AN INTERNATIONAL CONTEXT
-USING CONSUMER PSYCHOLOGY TO UNDERSTAND BUYER BEHAVIOUR

Core modules – MSc
-DISTRIBUTION AND PRICE MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS IN A DIGITAL AND GLOBAL WORLD
-MARKETING DISSERTATION
-MARKETING RESEARCH INSIGHTS
-PRODUCT AND BRAND MANAGEMENT
-QUANTITATIVE ANALYSIS FOR MARKETING MANAGEMENT
-STRATEGIC MARKETING IN AN INTERNATIONAL CONTEXT
-USING CONSUMER PSYCHOLOGY TO UNDERSTAND BUYER BEHAVIOUR

Fast-track marketing management MA/MSc

A fast-track route to the Marketing Management MA qualification is available for holders of the CIM Postgraduate Diploma in Marketing (or equivalent). Holders of this qualification will be exempt from all but two modules:
-For MA: Marketing Creativity and Innovation Marketing Dissertation
-For MSc: Quantitative Analysis for Marketing and Management Marketing Dissertation

The fees will be proportional to the number of credits studied. Dissertation (40 credits) Quantitative Analysis for Marketing Management (20 credits).

Accredited internship

All students on our full-time business Masters courses can apply to undertake the PG/MBA Internship Programme Reflective Practitioner Module. This is an 8 week unpaid accredited internship, which can be taken in addition to option modules and will help students to gain invaluable work experience. The internships, which are with London-based organisations, take place during the summer period. To apply, students must submit a completed application form and a copy of their updated CV to the Business Experience Team; the team then shortlist from the applications and conduct group meetings with the applicants.

Ultimately it is up to our internship employers to decide whether they would like to interview the candidate(s) and offer him/her an internship. We have received very positive feedback from both postgraduate students and employers and expect that the internship programme will continue to remain popular amongst our students.

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The digital era has dramatically changed the marketing landscape and the way that business identify, communicate and engage with consumers. Read more

What is the MSc in Digital Marketing about?

The digital era has dramatically changed the marketing landscape and the way that business identify, communicate and engage with consumers. Marketing professionals must navigate and embrace this new and dynamic landscape. The MSc in Digital Marketing at IT Carlow is aimed at graduates and professionals seeking to explore the strategic implications of the digital era and to develop their career path in digital marketing. This innovative and exciting programme will provide potential learners with an opportunity to study for an MSc in Digital Marketing, corresponding to a Level 9 qualification (90 credits). The MSc combines academic study and industry exposure to deliver a programme that has a strong focus on current and emerging research and practice.

What will I be able to do when I finish the course?
The MSc in Digital Marketing is designed to help you identify the strategic implications of digital era marketing and to create and implement effective digital marketing strategies. Successful completion of the programme will help you grow your career opportunities in this dynamic sector.

What follow-on study opportunities are available?
Graduates may pursue Level 10 (PhD) study opportunities upon successful completion of this programme.

What are the entry requirements?

Although applications are welcome from a broad range of disciplines, ideal candidates will come from a marketing background and/or demonstrate an interest in and aptitude for digital marketing. Candidates should hold a recognised third level Honours Degree (Level 8 – minimum 2nd class honours) in:

• Marketing or a business discipline
• Computer Science
or
• cognate programmes

Applicants applying for entry through progression routes other than those listed above will be considered through IT Carlow’s Recognition of Prior Learning (RPL) Policy. Shortlisted applicants may be called for interview.

Postgraduate Diploma Postgraduate Diploma in Science in Digital Marketing is an Embedded Exit Award.

What subjects will I study?
Strategic Marketing Management
Digital Marketing Landscape & Strategy
Marketing Communications in a Digital Era
Digital Marketing Technologies
Design, User Experience & Content Writing
Data Analytics & Consumer Insights
Research Methods
Consultancy Project

For Further Information Contact

Una Grant
BBS, MSc
Programme Director
E:
T: 059-9175300

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The aim of the MSc Digital Marketing Management is to enable you to deal with real world issues in an intellectual and challenging manner in this dynamic area of professional and academic marketing. Read more
The aim of the MSc Digital Marketing Management is to enable you to deal with real world issues in an intellectual and challenging manner in this dynamic area of professional and academic marketing. It will provide you with both technical and critical evaluation skills, and the ability to apply contemporary techniques for decision making in complex situations relevant to Digital Marketing Management. It will provide you with up-to-date knowledge of this fast-changing field, and help to develop analytical and problem–solving skills required for future work. The MSc Digital Marketing Management will provide a solid basis for further study (i.e. doctoral level) or a career in the broad Digital Marketing Management area.

The marketing profession has undergone a significant change in the knowledge and skill base required to meet the needs of a constantly evolving digital environment. According to the Chartered Institute of Marketing (CIM) (2015) "Data is the currency of success. It is not enough for marketers to know that analytics and data science can help – they need to know how to use them to make good choices. They must take a scientific approach." This postgraduate course has been designed to offer marketing graduates the opportunity to keep abreast of changes in the Digital Marketing Management environment.

The flexible nature of the course allows students the opportunity to explore specific aspects of the digital marketing debate ranging from new and emerging themes relating to branding, content curation and analytics, thereby offering a clearly differentiated positioning and providing a significant update on the more traditional marketing provision. The integration of Institute of Direct and Digital Marketing (IDM) and CIM influences helps us to shape curricula that have a strong professional and practical ethos, focusing on employability and continuing professional development in the field of Digital Marketing Management. The inclusion of a project as a capstone module is in addition to the alternative dissertation, providing you with the opportunity to focus your project on an issue that is relevant to your workplace.

Our staff are at the forefront of key areas of the Digital Marketing field including Digital Marketing Plans, effective Social Media for Organisations, etc.

The MSc includes a year working in an organisation at a Management level effectively researching, developing and implementing monitoring/control of the Digital Marketing.

Course content

Semesters will be 12 weeks' duration. The final semester of study requires attendance for 6 weeks only. Following this you will be working on your work based project/dissertation with meetings arranged with your supervisor.

-Scanning the Digital Environment
-Strategic Marketing Communications and Media Management
-Digital Consumer Behaviour and Experience
-Content Curation and Development
-Management Control and Internal Audit
-Co-creation with Brand Communities
-Global Strategic Digital Marketing Management
-Work Based Project Preparation OR Business Management Research
-Masters Work Based Project OR Dissertation

Other admission requirements

An overall assessment of an applicant's educational background, experience and potential to benefit from the scheme will be made when considering the suitability of a candidate for our Masters programmes.

For non-standard applications - you may be admitted to the award with advance standing on the basis of exemptions from previous studies, including full or part completion of professional marketing qualifications or having acquired postgraduate credits from similar courses, whether at Staffordshire University or from other higher education institutions.

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The aim of the MSc Digital Marketing Management is to enable you to deal with real world issues in an intellectual and challenging manner in this dynamic area of professional and academic marketing. Read more
The aim of the MSc Digital Marketing Management is to enable you to deal with real world issues in an intellectual and challenging manner in this dynamic area of professional and academic marketing. It will provide you with both technical and critical evaluation skills, and the ability to apply contemporary techniques for decision making in complex situations relevant to Digital Marketing Management. It will provide you with up-to-date knowledge of this fast-changing field, and help to develop analytical and problem–solving skills required for future work. The MSc Digital Marketing Management will provide a solid basis for further study (i.e. doctoral level) or a career in the broad Digital Marketing Management area.

The marketing profession has undergone a significant change in the knowledge and skill base required to meet the needs of a constantly evolving digital environment. According to the Chartered Institute of Marketing (CIM) (2015) "Data is the currency of success. It is not enough for marketers to know that analytics and data science can help – they need to know how to use them to make good choices. They must take a scientific approach." This postgraduate course has been designed to offer marketing graduates the opportunity to keep abreast of changes in the Digital Marketing Management environment.

The flexible nature of the course allows students the opportunity to explore specific aspects of the digital marketing debate ranging from new and emerging themes relating to branding, content curation and analytics, thereby offering a clearly differentiated positioning and providing a significant update on the more traditional marketing provision. The integration of Institute of Direct and Digital Marketing (IDM) and CIM influences helps us to shape curricula that have a strong professional and practical ethos, focusing on employability and continuing professional development in the field of Digital Marketing Management. The inclusion of a project as a capstone module is in addition to the alternative dissertation, providing you with the opportunity to focus your project on an issue that is relevant to your workplace.

Our staff are at the forefront of key areas of the Digital Marketing field including Digital Marketing Plans, effective Social Media for Organisations, etc.

The MSc includes a year working in an organisation at a Management level effectively researching, developing and implementing monitoring/control of the Digital Marketing.

Course content

Please note part-time study will require you to attend face to face classes two evenings per week, or as advised by your module tutor, over two semesters commencing in September each year. Semesters will be 12 weeks' duration. The final year of study (year 3) requires attendance for 6 weeks only in the first semester. Following this you will be working on your work based project/dissertation with meeting arranged with your supervisor.

Year 1
-Scanning the Digital Environment
-Strategic Marketing Communications and Media Management
-Digital Consumer Behaviour and Experience
-Content Curation and Development

Year 2
-Management Control and Internal Audit
-Co-creation with Brand Communities
-Global Strategic Digital Marketing Management

Year 3
-Work Based Project Preparation OR Business Management Research
-Masters Work Based Project OR Dissertation

Other admission requirements

An overall assessment of an applicant's educational background, experience and potential to benefit from the scheme will be made when considering the suitability of a candidate for our Masters programmes.

For non-standard applications - you may be admitted to the award with advance standing on the basis of exemptions from previous studies, including full or part completion of professional marketing qualifications or having acquired postgraduate credits from similar courses, whether at Staffordshire University or from other higher education institutions.

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The MSc in Marketing provides graduates, professionals or consultants with critical insights into marketing, and the marketing management practices of national and international organisations. Read more
The MSc in Marketing provides graduates, professionals or consultants with critical insights into marketing, and the marketing management practices of national and international organisations. This course provides the opportunity to understand traditional and contemporary marketing philosophies and theories adopted by practitioners, based on contemporary knowledge gained from academic research and industrial practices. The programme will develop critical and creative skills, procedural thinking and expertise that enable students to generate, implement and evaluate organisational activities that satisfy the requirements of their employer and the customers.

Aims

MSc Marketing is designed for anyone wishing to become a marketing professional or planning to undertake research in an academic, consultancy or commercial setting. Those with little or no marketing experience will appreciate the breath of management subjects covered in the degree, specifically how marketing fits within organisation practice. This programme offers an excellent preparation for a career in marketing or associated fields and in a myriad of organisations employing marketing professions.

Special Features

Business Planning module provides practical experience in creating a business plan and route to marketing for a real entrepreneurial venture
Career talks, visits and presentations
Tutors are international recognised academics and industry practitioners who are active members of the School’s Marketing and Corporate Brand Management Research Group (MCBM).
Discussions with subject experts and practitioners who visit us as guest speakers

Brunel Business School is home to the Marketing and Corporate Brand Management Research Group (MCBM) Led by John Balmer, a world-renowned expert in corporate branding and identity, the MCBM has built on a well-established background in corporate branding, identity and marketing. MCBM is leading the way in developing international research into corporate heritage identity and branding (John Balmer and Weifeng Chen) – an underexplored concept that has potential to offer powerful symbolic and cultural value in a global, commercial context that is increasingly disengaged from the past. Recent publications on the above have appeared in European Journal of Marketing and Journal of Business Research.

Core Modules

Strategic Marketing Management
Marketing Communications
International Marketing
Managing Retailing and e-Retailing
Understanding Business and Management Research Methods
Dissertation

Elective Modules (one from)

Global Diversity Management
International Business Ethics and Corporate Governance
Knowledge Management, Social Networks and Innovation

Modes of Study

1 Year full-time in September and January. The taught element of the course includes seven modules; delivery will be by a combination of lectures, seminars and tutorials/group work. A further four months is spent undertaking the dissertation.

Assessment

Modules are typically assessed by individual assessment and an examination in May.
Teaching methods include lectures and informal small study groups.
Coursework and examinations place considerable stress on the ability think and reason critically, but constructively.
The dissertation (12,000 words) is the capstone demonstration of these skills, requiring students to conceive, justify, design and execute a major project.
Individual and or group presentations using laptops, PCs and digital projectors.

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This practically-focused MSc programme is ideal if you’re keen to use your strong quantitative skills in a role involving detailed analysis of marketing data. Read more
This practically-focused MSc programme is ideal if you’re keen to use your strong quantitative skills in a role involving detailed analysis of marketing data. Such roles include market analysts, business consultants and business analysts, database managers, marketing researchers, credit risk modellers and related occupations. Our strong connections to industry and government ensure that what you learn on this MSc has a highly practical focus.

With expertise both in the theoretical aspects of the subject and their use in practice, you will be taught by world-class academics and will learn the latest methods in areas such as forecasting, data mining, marketing analytics and marketing research methods.

Modules
• Applying Statistical Models in Business
• Data Mining for Marketing, Sales and Finance
• E-Marketing
• Forecasting
• Introduction to Management Science and Marketing Analytics
• Marketing Analytics and Modelling
• Marketing Research Methods
• Problem Solving Skills for Consultants
• Spreadsheet Modelling

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What marketing and business challenges do organisations face at different stages of their growth? How do different cultures and countries impact marketing strategy?. Read more
What marketing and business challenges do organisations face at different stages of their growth? How do different cultures and countries impact marketing strategy?

Our MSc International Marketing and Entrepreneurship explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. You do not need to have previously studied marketing to undertake this course.

You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills.

Topics include:
-The marketing communications mix, including: advertising; public relations; personal selling; sales promotion and direct marketing
-Marketing strategies, including product, pricing, promotion and distribution strategies
-Marketing planning and implementation
-New product development
-Supply chain management and operations
-Branding
-Ethical issues
-Theories and practices of entrepreneurship

Essex is a place with entrepreneurial spirit; we have more start-up businesses than any other county in the UK. This course is taught at Essex Business School, which attracts students and staff from around the world; our current Masters students join us from more than 40 countries. Where could be more appropriate to study entrepreneurship and international marketing?

By studying with us, you gain a qualification from a top 20 UK business school (Chartered Association of Business Schools), ranked in the top 25 in the UK for research excellence (REF 2014). A Masters from Essex Business Schools can give you the best foundation to build your international marketing career.

MSc International Marketing and Entrepreneurship is also available to study part-time and you may be eligible for University of Essex scholarships or discounts for Masters study. Postgraduate loans for Masters courses are now available from the Student Loans Company, worth up to £10,000, for students from the UK and EU.

Our expert staff

You’re taught by a combination of guest lecturers, policy-makers and practitioners who bring together a global community of criticism, thought and innovation.

Our expert staff draw upon both academic and practical marketing experience to provide you with a well-rounded business education. Their work is backed by social science theory and tackles current business issues in: business ethics and corporate social responsibility; organisation studies; leadership and strategy; finance and banking; risk management; and international management.

Specialist facilities

This course is based at our Southend Campus, in the centre of Southend-on-Sea.

You benefit from excellent study facilities, IT labs and ample space for working in groups or individually. Essex Business School also provides study skills support to help you reach your academic potential.

Southend-on-Sea has excellent transport links with London, by rail or road, and Europe, via London Southend Airport. As well as the seafront, the town has fantastic social facilities, including the world famous Southend Pier, a bowling alley and an array of bars and restaurants.

Your future

Modern marketers must be creative and ethical. We encourage you to innovate and consider the impact of marketing on wider society so you can effectively lead on international marketing strategy throughout your career. You’ll also find this degree invaluable should you wish to start your own entrepreneurial venture.

Our graduates manage marketing activities in organisations of all sizes, or apply their skills to their own businesses. In 2015, 78% of our postgraduate taught students were in work or further study (DLHE).

We provide you with career support and guidance throughout your education. The School’s employability team works closely with the University’s Employability and Careers Centre to provide you with bespoke advice on topics such as CV writing and access to work experience.

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This course provides students with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems. Read more

Programme description

This course provides students with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems.

Students will consider the use and application of management science techniques in a variety of marketing and business contexts through participation in courses in marketing management, marketing decision analysis, business statistics and forecasting, marketing research methods, and more advanced applications in credit risk management, problem solving and spreadsheet modelling skills and data mining.

This practical application of quantitative marketing, taught alongside the theoretical underpinnings of marketing aptly prepares students for careers as market analysts, business consultants, database managers and marketing researchers.

Programme structure

Learning will primarily be through lectures, set reading, class discussions, exercises, group-work assignments, problem solving in tutorials and case studies. Assessment methods include examinations, assignments, presentations or continuous assessment.

Learning outcomes

Students who follow this programme will:

develop a critical appreciation of marketing and management science from both academic and practitioner perspectives
gain an in-depth understanding of the theoretical foundations of marketing and the application of business modelling in marketing management, the analysis of marketing decisions, business statistics and forecasting, and marketing research methods
develop the competence and creativity to address marketing and business problems using a range of business analysis techniques through flexible, adaptable and innovative approaches
acquire an understanding of how to undertake qualitative and quantitative research and apply this knowledge in the context of a major study such as a dissertation
interact and study with a range of students and practice multiple management skills, including communication, independent action and teamwork
develop transferable intellectual and study skills which will encourage a positive attitude to continuing personal development and lifelong learning

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Data science brings together computational and statistical skills for data-driven problem solving, which is in increasing demand in fields such as marketing, pharmaceutics, finance and management. Read more
Data science brings together computational and statistical skills for data-driven problem solving, which is in increasing demand in fields such as marketing, pharmaceutics, finance and management. This MSc will equip students with the analytical tools to design sophisticated technical solutions using modern computational methods and with an emphasis on rigorous statistical thinking.

Degree information

The programme combines training in core statistical and machine learning methodology, beginning at an introductory level, with a range of optional modules covering more specialised knowledge in statistical computing and modelling. Students choosing the statistics specialisation will take one compulsory module and up to two additional modules from computer science, with the remaining modules (including the research project) taken mainly from within UCL Statistical Science.

Students undertake modules to the value of 180 credits.

The programme consists of four core modules (60 credits), four optional modules (60 credits) and a research dissertation/report (60 credits).

Core modules
-Introduction to Statistical Data Science
-Introduction to Supervised Learning
-Statistical Design of Investigations
-Statistical Computing

Optional modules - st least two from a choice of Statistical Science modules including:
-Applied Bayesian Methods
-Decision & Risk
-Factorial Experimentation
-Forecasting
-Quantitative Modelling of Operational Risk and Insurance Analytics
-Selected Topics in Statistics
-Stochastic Methods in Finance I
-Stochastic Methods in Finance II
-Stochastic Systems

Up to two from a choice of Computer Science modules including:
-Affective Computing and Human-Robot Interaction
-Graphical Models
-Statistical Natural Language Processing
-Information Retrieval & Data Mining

Dissertation/report
All students undertake an independent research project, culminating in a dissertation usually comprising 10,000-12,000 words. Workshops running during the teaching terms provide preparation for this project and cover the communication of statistics.

Teaching and learning
The programme is delivered through a combination of lectures, tutorials and classes, some of which are dedicated to practical work. Assessment is through written examination and coursework. The research project is assessed through the dissertation and a 15-minute presentation.

Careers

Graduates from UCL Statistical Science typically enter professional employment across a broad range of industry sectors or pursue further academic study.

The Data Science MSc is a new programme with the first cohort of students due to graduate in 2017. Recent career destinations for graduates of the related Statistics MSc include:
-Towers Watson, Actuary Analyst
-Proctor & Gamble, Statistician
-Ernst & Young, Audit Associate
-Collinson Group, Insurance Analyst
-UCL, PhD Statistical Science

Employability
Data science professionals will be highly sought after as the integration of statistical and computational analytical tools becomes increasingly essential in all kinds of organisations and enterprises. A solid understanding of the fundamentals is to be expected from the best practitioners. For instance, in applications in marketing, the healthcare industry and banking, computational skills should go along with statistical expertise as graduate level. Data scientists should have a broad background so that they will be able to adapt themselves to rapidly evolving challenges. Recent graduates from the related Statistics MSc have been offered positions as research analysts or consultants, and job opportunities in these areas are increasing.

Why study this degree at UCL?

UCL Statistical Science has a broad range of research interests, but has particular strengths in the area of computational statistics and in the interface between statistics and computer science.

UCL's Centre for Computational Statistics and Machine Learning, in which many members of the department are active, has a programme of seminars, masterclasses and other events. UCL's Centre for Data Science and Big Data Institute are newer developments, again with strong involvement of the department, where emphasis is on research into big data problems.

UCL is one of the founding members of the Alan Turing Institute, and both UCL Statistical Science and UCL Computer Science will be playing major roles in this exciting new development which will make London a major focus for big data research.

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