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Masters Degrees (Marketing Science)

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Focusing on applying social marketing principles to the key health, environmental and civic issues in contemporary society, the Social Marketing PGCert will give you the skills and confidence to plan and manage social marketing campaigns. Read more
Focusing on applying social marketing principles to the key health, environmental and civic issues in contemporary society, the Social Marketing PGCert will give you the skills and confidence to plan and manage social marketing campaigns.

This course will appeal to graduates who are looking for a career that contributes something positive or beneficial for society, or experienced professionals interested in accrediting existing social marketing skills.

The Social Marketing postgraduate certificate will develop your ability to:

• plan behavioural change programmes based on an understanding of what moves and motivates people
• apply social marketing theory and concepts to practical behavioural problems
• demonstrate a critical analysis of social marketing strategy, both in practice and policy making settings
• show competence in social marketing planning techniques and the application of behaviour theory to live projects
• apply commercial marketing and other management tools to behaviour change programmes.

This flexible course is designed to fit around your personal and professional commitments. You can choose to start in November (subject to numbers) or May.

Course structure

The course is designed to fit around your personal and professional commitments, with start dates throughout the year. You may determine the length of the course, which can vary between six months and four years, depending on your individual circumstances.

You take a Social Marketing module over four consecutive days, with additional supervision and assessment time. On completion of this module you can choose to follow one of two routes:

• the modules route
• the work-based route.

You will have the opportunity to discuss the best combination of modules and projects with your tutor.

You need 60 credits to achieve the Social Marketing PGCert. The compulsory Social Marketing module is worth 20 credits; you can earn the other 40 credits either through two 20-credit modules or a work-based project.

You can take modules one at a time. For example, you could pay for one 20-credit module, then pay for another one at a later date until you have earned the 60 credits necessary for the PGCert award.

1. Modules route

This route allows you to choose two modules in addition to the compulsory Social Marketing module.

Each module is taught in weekly blocks, not including supervision and assessment time.

Modules:

Meeting the Challenges: Public Health
Research Methods for Critical Appraisal
Behavioural Economics
The Dynamic Public Service Environment
Service Planning and Commissioning
Sustainable Joint Working
Marketing for the Not-for-Profit Sector

2. Work-based project route

The work-based project can be completed at a pace that suits you and your employer (between six months and four years). It is based around your own professional interests and carried out under the supervision of the course team.

Should you decide to take this route, you will be required to produce a coherent account of an applied social marketing initiative.

The project provides an opportunity to create strategies to overcome the barriers that social marketing professionals face when creating complex behaviour change programmes.

You will be expected to:

• identify a social marketing problem of your choice (in consultation with tutors)
• explore relevant social marketing/behaviour change models to provide insight into an audience in relation to the particular issue
• analyse the primary and secondary data, with reference to social marketing theory and literature
• draw sound conclusions from your investigation
• identify realistic and feasible social marketing recommendations, such as the development of a behavioural intervention or a review of the way a public service is provided.

Who is this course for?

This course is suitable for graduates wanting to develop social marketing skills, as well as experienced professionals interested in accrediting existing social marketing skills.

It will be of particular interest to:

• professionals with marketing or business experience interested in working in health or environment sectors
• public health, health promotion, commissioning and environmental professionals who are interested in social marketing and behavioural change
• people working internationally within the disciplines of environment, business and social science
• health and environmental professionals who have completed a basic introduction to social marketing course
• communications professionals working in local authorities and NHS organisations
• non-profit, voluntary and other public sector managers from charities and social enterprises.

Careers and employability

On completion of this course you will have an advanced understanding of social marketing strategy. You will be equipped with the skills and knowledge sought after by employers in national, regional and local government, social marketing consultancies, the NHS and not-for-profit organisations.

The course demonstrates your professional credibility to employers, clients and peers. The government’s recognition of the value of the social marketing means that a large number of relevant roles and vacancies are available in the public sector.

Links with industry:

"Our students engage with industry through work placements, projects and guest speakers. This close link with industry often provides our students with opportunities to get a job. This is what the business school is all about." - Aidan Berry, Director of Brighton Business School

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The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. Read more

The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.

Taught by leading academics from Leeds University Business School and School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You’ll also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy.

Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in topics such as consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills with the opportunity to work on a live data project provided by a company.

Academic excellence

This courseoffers you a rare combination of teaching expertise; the Business School’s academic excellence in Marketing alongside world-class teaching from the School of Geography, which draws on the knowledge of the Centre for Spatial Analysis and Policy.

The University of Leeds is a major centre for big data analytics and you’ll benefit from affiliation with the UK’s Consumer Data Research Centre. The centre aims to make data that are routinely collected by businesses and organisations accessible for academic purposes. Coordinating and analysing this large and complex data has the potential to increase productivity and innovation in business, as well as to inform public policy and drive development.

Read an interview with the academic team to learn more about our expertise and the growing importance of this emerging subject area.

Course content

Core modules will introduce you to a range of analytical methods, ensuring you develop a solid foundation in the essential skills for consumer analytics and marketing strategy.

You’ll learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations. You’ll study predictive analytics, big data and consumer analytics, business analytics and decision science, and learn how to communicate results through data visualisations.

Alongside this, you’ll learn how to deploy data to inform decisions about marketing strategy. Marketing modules include marketing strategy, consumer behavior and direct, digital and interactive marketing. You’ll also deliver your own data-driven marketing research project for a company.

Optional modules allow you to further your knowledge in a related area of interest, either corporate social responsibility, internal communications and managing change, or applied population and demographic analysis.

By the end of the course, you’ll submit an independent project. You can either research a topic in-depth and submit a dissertation, or gain practical experience through a consultancy project working with an external organisation.

Course structure

Compulsory modules

You’ll take the nine compulsory modules below, plus your dissertation, which can be a choice of either a research dissertation or marketing consultancy project.

  • Geographic Data Visualisation & Analysis 15 credits
  • Big Data and Consumer Analytics 15 credits
  • Predictive Analytics 15 credits
  • Applied GIS and Retail Modelling 15 credits
  • Business Analytics and Decision Science 15 credits
  • Consumer Behaviour 15 credits
  • Marketing Research Consultancy Project 15 credits
  • Direct, Digital and Interactive Marketing 15 credits
  • Marketing Strategy 15 credits
  • Dissertation OR Marketing Consultancy Project 30 credits

Optional modules

You'll take one further optional module.

  • Applied Population and Demographic Analysis 15 credits
  • Corporate Social Responsibility and Sustainability 15 credits
  • Internal Communications and Change Management 15 credits

For more information on typical modules, read Consumer Analytics and Marketing Strategy MSc in the course catalogue

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Career opportunities

As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing and/or management.

Due to the digital revolution, companies from around the world and in many industrial sectors have access to greater amounts of data.

The most progressive companies in the world are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.

Careers support

As a masters student you will be able to access careers and professional development support, which will help you develop key skills including networking and negotiating, and put you in touch with potential employers.

Our dedicated Professional Development Tutor provides tailored academic and careers support to marketing students. They work in partnership with our academics to help you translate theory into practice and develop your interpersonal and professional business skills.

You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.

Read more about careers support at the Business School.



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The main objective of the program is to prepare future managers to work in Digital Marketing and CRM, two rapidly emerging & complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients. Read more
The main objective of the program is to prepare future managers to work in Digital Marketing and CRM, two rapidly emerging & complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.

The focus of the Master of Science in Digital Marketing and CRM is to acquire the theoretical and practical knowledge of digital marketing and be able to analyze and exploit customer databases.

Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.

Accredited with the French National Association of Grandes Ecoles (La Conférence des Grandes Ecoles).

Advantages of the program:
- Combination of Digital & CRM
- Specialized and innovative program designed with experts in Digital Marketing and CRM
- Interactive education learning approach with academics and professionals

Career opportunities:
- Digital Marketing Manager and Brand Manager
- Web-Marketing Manager
- CRM and e-CRM Manager
- Traffic Manager

Program

The Master of Science in Digital Marketing program is offered on a full time basis and the curriculum is developed around core courses and specialized courses in Digital Marketing and CRM. It also includes French or other foreign language courses.

The Master of Science in Digital Marketing and CRM outlines the management and marketing essentials needed to become efficient marketing managers.

In the light of the changes brought by internet, the program focuses on the fundamentals of doing business online helping students understand online consumer behaviour, how to develop effective websites, how to optimise digital strategy and communication across various channels and how to integrate new innovation.

MSc in Digital Marketing Curriculum -

The program helps students use new digital information systems and manage databases correctly in order to improve customer relationships which will consequently enhance the decision-making process and benefit the company.

Admission & Fees

The choice to study abroad is not only an academic decision, but also a financial one. Students need to be aware of the various cost involved in pursuing a master’s at IÉSEG.

Application process -

Admission is based on students’ online application available at https://application.ieseg.fr/ and the examination of the required documents. Admission is offered on an ongoing basis to qualified students. Decision release date: from Mid-October 2016.

Application deadlines:
May 26th 2017

Tuition 2017-2018:
€ 15,000 for domestic and international students.
International merit-based scholarships are available.

Funding and scholarship -

IÉSEG has a merit-based International Scholarship Program with a tuition waiver of 15 to 50% per year. Selection is based on the applicant’s previous academic performance and overall application portfolio.

The scholarship application is automatic; students do not need to apply separately.

All international students are encouraged to check with Campus France and their own government to see if there are any scholarships available. For American students please check with Sallie Mae for private loan options.

Testimonials

"I chose IÉSEG because of its rankings and it is more international than most business schools. I worked for nearly a year after graduation from university in an area related to E-commerce and the program in Digital Marketing & CRM is perfectly suited for my career path, which is to become a marketing director. I am very excited to continue my studies at IÉSEG!"

Xingyu ZHOU, 1st year student

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What’s the secret of successful marketing? Our MSc explores the art and science of marketing, and the techniques that successful professionals use. Read more
What’s the secret of successful marketing? Our MSc explores the art and science of marketing, and the techniques that successful professionals use. Join us, sharpen your skills and open up an exciting career.

See the website http://www.anglia.ac.uk/study/postgraduate/marketing

Our course will suit you whether you’re already working in marketing, or new to the subject and hoping to move into a marketing role in the future.

Marketing has expanded beyond anyone’s expectations with the advent of mobile communications and social media. Our course has been designed to make sure you gain a good grasp of these new technologies, as well as more traditional marketing techniques such as conducting market research and communicating effectively across a number of channels.

More than ever before, organisations are demanding proof that their marketing is working. And so we also look at measurable and classifiable marketing techniques, and aim to give you the skills and knowledge to quantify and qualify your marketing campaigns.

Our course brings you into close contact with a wide range of specialists from the fields of business and marketing. Many of our tutors maintain close links with the Chartered Institute of Marketing (CiM), and our course follows the Institute's guidelines.

You'll benefit from resources and facilities specifically designed for our marketing and business students. They include an innovative, computer-based 3D marketing simulation game that allows you to engage with key concepts of marketing.

More generally, Lord Ashcroft International Business School is one of the largest business schools in the east of England. You'll be able to use our state-of-the-art teaching and learning facilities, study areas, campus libraries with online databases containing professional journals, plus our Virtual Learning Environment (VLE) through which you can access study resources and help.

See the website http://www.anglia.ac.uk/study/postgraduate/marketing

Careers

Professionals with digital marketing skills are in high demand. You could choose to work in a marketing agency or digital communications company, or you may find a role with the in-house marketing department of a company in a different field.

Core modules

Research Methods for Business and Management
Marketing Planning
Principles of Marketing Management
Digital Marketing Communications
Marketing Strategy Simulation
International Marketing and Brand Management
Postgraduate Major Project

Assessment

We’ll assess you in a number of ways to make sure you acquire a solid understanding of both the theoretical and practical elements of marketing. You'll carry out individual assignments and group presentations through which you can demonstrate your newly-acquired skills, such as data management and manipulation and the synthesis of ideas.

Your faculty

The Lord Ashcroft International Business School is one of the largest business schools in the East of England, with nearly 100 full-time teaching staff and approximately 6,000 students from more than 100 countries.

Our striking and award-winning business school building in Chelmsford, as well as new buildings in Cambridge, offer the most advanced learning technologies. We’re well-recognised for our centres of excellence by students, employers and professional bodies alike.

What makes us stand out is that our courses don't just give you sound academic knowledge – they’re at the cutting edge of current business practice and highly relevant to employers. This is owing to the close links we have with the business community and the partnerships we've developed with a wide variety of businesses and public service organisations.

We're interested in people who are confident, ambitious and ready to take the challenge of making a difference in the world of business. If that's you, we'd love to hear from you.

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The full-time master's program in marketing offers you a practice-oriented education. It gives you the analytical and creative skills to satisfy customer needs. Read more
The full-time master's program in marketing offers you a practice-oriented education. It gives you the analytical and creative skills to satisfy customer needs.

Visit the website: https://www.wu.ac.at/en/programs/masters-programs/marketing/overview/

Course detail

Dramatic technological developments have changed the way we obtain information, make decisions, and interact. Marketing experts have to understand these changes and the way they affect strategies for new product development, customer relationship management, branding, and other marketing efforts.

The MSc in Marketing program prepares you for this challenging environment. It combines cutting-edge theory and practical applications. Students acquire the skills for creating, communicating, and delivering value to customers through customized products and services.

Our students have an outstanding academic record and embrace international mobility. They have strong analytical and conceptual skills, an interest in analyzing practical issues, and in translating their findings into operational marketing plans. Company projects provide excellent opportunities to put their learning experience into practice.

Format

Choose from seven electives: Retail and Sales Management, Service Marketing and CRM, Marketing Management, International Marketing Management, Marketing Communication and Consumer Behavior, Marketing Project Management, and Interactive Marketing and Social Media.

Almost all of the courses count a maximum of 30 participants. All classes are extremely interactive with a high degree of team work, which creates a collaborative and entrepreneurial atmosphere.

First Year

In the courses of the first year you develop the core knowledge and skills. You will gain thorough grounding the areas of customer-focused marketing and consumer behavior, research tools and planning techniques, as well as strategic and instrumental aspects of marketing. Furthermore, you will start linking ideas from different areas of your study subjects.

Second Year

In the second year students can specialize in the areas of their interests through several electives to choose from. Additionally, students have the option to develop more towards the qualification as a marketing specialist / executive function or an academic / advanced marketing management consulting career. The second year also offers opportunities to gain international experience through an exchange semester at a partner university or – for selected students – through a double degree with the Università Commerciale Luigi Bocconi, Italy.

Study abroad

50% of our students study abroad. Additionally to an exchange semester at one of WU's 120 prestigious partner universities, selected students can gain a double degree by doing their 2nd year at Università Commerciale Luigi Bocconi (Milan, Italy).

Career Prospects

Our graduates have numerous career opportunities in a variety of organizations, such as:

- Multinational companies (as brand or product manager, market research analyst, customer relationship manager, sales manager or marketing communications manager)

- Small and medium enterprises (responsible for sales, marketing, advertising, promotions, and public relations)

- Consulting firms

- Research centers and educational institutions

How to apply: https://www.wu.ac.at/en/programs/masters-programs/marketing/application-admission/

Funding

Information on funding can be found on the following webpage: https://www.wu.ac.at/en/students/my-degree-program/masters-student-guide/grants-and-scholarships/

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Programme starts in September 2018. Modern businesses and organizations are increasingly involved in collecting and processing vast amounts of customer and operations data. Read more

Programme starts in September 2018

Modern businesses and organizations are increasingly involved in collecting and processing vast amounts of customer and operations data. The resulting (big) data are more and more seen as an important resource for businesses.

In the Data Science and Marketing Analytics programme, students focus on the tools and skills that are needed to analyze such (big) data in modern businesses and turn it into meaningful insights. In particular, Data Science and Marketing Analytics combines theory and practice from computer science, marketing, economics, and statistics, in such a way that the potential of big data can be exploited successfully to create greater value for the consumers and firms.

Careers

Data science has been dubbed the sexiest career of the 21st century, according to Harvard Business Review. Given the growing awareness of the possibilities of exploiting data science for marketing analytics in business, the data science skills acquired during the Data Science and Marketing Analytics programme are expected to provide graduates with excellent job prospects.

According to Trevor Hastie, the John A. Overdeck Professor of Statistics at Stanford University, it is all quite obvious: “Big data is everywhere - it drives web search, web advertising and quantitative finance, to name a few industries. Data Science plays a fundamental role in this new Economy. With its strong history in data modeling, Erasmus School of Economics is well poised to train a new generation of data scientists.

Data Science and Marketing Analytics graduates are therefore expected to have many job opportunities in various sectors of the economy such as (online) retailing, financial services, consulting, and health care. For example, many businesses and organizations are either setting up or expanding business analytics/customer analytics/marketing analytics units. The combination of marketing and economic knowledge with data science skills will be of great value to our graduates and the companies that hire them.  

Download the brochure here.



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This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Read more
This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Depending on your choice of modules, your final award could be either Master of Arts (MA) or Master of Science (MSc).

Students on this course are eligible for an Affiliate Professional Membership of Chartered Institute of Marketing (CIM) and access to a range of professional events.

Course content

You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also improve your career prospects in marketing and general business areas.

A highlight for many students is the residential weekend organised as part of this course – a weekend away combining presentations and workshops with great opportunities to network and get to know your fellow students.

Students on this course benefit from free access to part of the material on the course reading list.

Modules

The following modules are indicative of what you will study on this course.

Core modules – MA
-DISTRIBUTION AND PRICE MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS IN A DIGITAL AND GLOBAL WORLD
-MARKETING CREATIVITY AND INNOVATION
-MARKETING DISSERTATION
-MARKETING RESEARCH INSIGHTS
-PRODUCT AND BRAND MANAGEMENT
-STRATEGIC MARKETING IN AN INTERNATIONAL CONTEXT
-USING CONSUMER PSYCHOLOGY TO UNDERSTAND BUYER BEHAVIOUR

Core modules – MSc
-DISTRIBUTION AND PRICE MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS IN A DIGITAL AND GLOBAL WORLD
-MARKETING DISSERTATION
-MARKETING RESEARCH INSIGHTS
-PRODUCT AND BRAND MANAGEMENT
-QUANTITATIVE ANALYSIS FOR MARKETING MANAGEMENT
-STRATEGIC MARKETING IN AN INTERNATIONAL CONTEXT
-USING CONSUMER PSYCHOLOGY TO UNDERSTAND BUYER BEHAVIOUR

Fast-track marketing management MA/MSc

A fast-track route to the Marketing Management MA qualification is available for holders of the CIM Postgraduate Diploma in Marketing (or equivalent). Holders of this qualification will be exempt from all but two modules:
-For MA: Marketing Creativity and Innovation Marketing Dissertation
-For MSc: Quantitative Analysis for Marketing and Management Marketing Dissertation

The fees will be proportional to the number of credits studied. Dissertation (40 credits) Quantitative Analysis for Marketing Management (20 credits).

Accredited internship

All students on our full-time business Masters courses can apply to undertake the PG/MBA Internship Programme Reflective Practitioner Module. This is an 8 week unpaid accredited internship, which can be taken in addition to option modules and will help students to gain invaluable work experience. The internships, which are with London-based organisations, take place during the summer period. To apply, students must submit a completed application form and a copy of their updated CV to the Business Experience Team; the team then shortlist from the applications and conduct group meetings with the applicants.

Ultimately it is up to our internship employers to decide whether they would like to interview the candidate(s) and offer him/her an internship. We have received very positive feedback from both postgraduate students and employers and expect that the internship programme will continue to remain popular amongst our students.

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The aim of the MSc Digital Marketing Management is to enable you to deal with real world issues in an intellectual and challenging manner in this dynamic area of professional and academic marketing. Read more
The aim of the MSc Digital Marketing Management is to enable you to deal with real world issues in an intellectual and challenging manner in this dynamic area of professional and academic marketing. It will provide you with both technical and critical evaluation skills, and the ability to apply contemporary techniques for decision making in complex situations relevant to Digital Marketing Management. It will provide you with up-to-date knowledge of this fast-changing field, and help to develop analytical and problem–solving skills required for future work. The MSc Digital Marketing Management will provide a solid basis for further study (i.e. doctoral level) or a career in the broad Digital Marketing Management area.

The marketing profession has undergone a significant change in the knowledge and skill base required to meet the needs of a constantly evolving digital environment. According to the Chartered Institute of Marketing (CIM) (2015) "Data is the currency of success. It is not enough for marketers to know that analytics and data science can help – they need to know how to use them to make good choices. They must take a scientific approach." This postgraduate course has been designed to offer marketing graduates the opportunity to keep abreast of changes in the Digital Marketing Management environment.

The flexible nature of the course allows students the opportunity to explore specific aspects of the digital marketing debate ranging from new and emerging themes relating to branding, content curation and analytics, thereby offering a clearly differentiated positioning and providing a significant update on the more traditional marketing provision. The integration of Institute of Direct and Digital Marketing (IDM) and CIM influences helps us to shape curricula that have a strong professional and practical ethos, focusing on employability and continuing professional development in the field of Digital Marketing Management. The inclusion of a project as a capstone module is in addition to the alternative dissertation, providing you with the opportunity to focus your project on an issue that is relevant to your workplace.

Our staff are at the forefront of key areas of the Digital Marketing field including Digital Marketing Plans, effective Social Media for Organisations, etc.

The MSc includes a year working in an organisation at a Management level effectively researching, developing and implementing monitoring/control of the Digital Marketing.

Course content

Semesters will be 12 weeks' duration. The final semester of study requires attendance for 6 weeks only. Following this you will be working on your work based project/dissertation with meetings arranged with your supervisor.

-Scanning the Digital Environment
-Strategic Marketing Communications and Media Management
-Digital Consumer Behaviour and Experience
-Content Curation and Development
-Management Control and Internal Audit
-Co-creation with Brand Communities
-Global Strategic Digital Marketing Management
-Work Based Project Preparation OR Business Management Research
-Masters Work Based Project OR Dissertation

Other admission requirements

An overall assessment of an applicant's educational background, experience and potential to benefit from the scheme will be made when considering the suitability of a candidate for our Masters programmes.

For non-standard applications - you may be admitted to the award with advance standing on the basis of exemptions from previous studies, including full or part completion of professional marketing qualifications or having acquired postgraduate credits from similar courses, whether at Staffordshire University or from other higher education institutions.

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The aim of the MSc Digital Marketing Management is to enable you to deal with real world issues in an intellectual and challenging manner in this dynamic area of professional and academic marketing. Read more
The aim of the MSc Digital Marketing Management is to enable you to deal with real world issues in an intellectual and challenging manner in this dynamic area of professional and academic marketing. It will provide you with both technical and critical evaluation skills, and the ability to apply contemporary techniques for decision making in complex situations relevant to Digital Marketing Management. It will provide you with up-to-date knowledge of this fast-changing field, and help to develop analytical and problem–solving skills required for future work. The MSc Digital Marketing Management will provide a solid basis for further study (i.e. doctoral level) or a career in the broad Digital Marketing Management area.

The marketing profession has undergone a significant change in the knowledge and skill base required to meet the needs of a constantly evolving digital environment. According to the Chartered Institute of Marketing (CIM) (2015) "Data is the currency of success. It is not enough for marketers to know that analytics and data science can help – they need to know how to use them to make good choices. They must take a scientific approach." This postgraduate course has been designed to offer marketing graduates the opportunity to keep abreast of changes in the Digital Marketing Management environment.

The flexible nature of the course allows students the opportunity to explore specific aspects of the digital marketing debate ranging from new and emerging themes relating to branding, content curation and analytics, thereby offering a clearly differentiated positioning and providing a significant update on the more traditional marketing provision. The integration of Institute of Direct and Digital Marketing (IDM) and CIM influences helps us to shape curricula that have a strong professional and practical ethos, focusing on employability and continuing professional development in the field of Digital Marketing Management. The inclusion of a project as a capstone module is in addition to the alternative dissertation, providing you with the opportunity to focus your project on an issue that is relevant to your workplace.

Our staff are at the forefront of key areas of the Digital Marketing field including Digital Marketing Plans, effective Social Media for Organisations, etc.

The MSc includes a year working in an organisation at a Management level effectively researching, developing and implementing monitoring/control of the Digital Marketing.

Course content

Please note part-time study will require you to attend face to face classes two evenings per week, or as advised by your module tutor, over two semesters commencing in September each year. Semesters will be 12 weeks' duration. The final year of study (year 3) requires attendance for 6 weeks only in the first semester. Following this you will be working on your work based project/dissertation with meeting arranged with your supervisor.

Year 1
-Scanning the Digital Environment
-Strategic Marketing Communications and Media Management
-Digital Consumer Behaviour and Experience
-Content Curation and Development

Year 2
-Management Control and Internal Audit
-Co-creation with Brand Communities
-Global Strategic Digital Marketing Management

Year 3
-Work Based Project Preparation OR Business Management Research
-Masters Work Based Project OR Dissertation

Other admission requirements

An overall assessment of an applicant's educational background, experience and potential to benefit from the scheme will be made when considering the suitability of a candidate for our Masters programmes.

For non-standard applications - you may be admitted to the award with advance standing on the basis of exemptions from previous studies, including full or part completion of professional marketing qualifications or having acquired postgraduate credits from similar courses, whether at Staffordshire University or from other higher education institutions.

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This specialist programme will provide you with a detailed understanding of contemporary marketing principles, techniques and trends from an international perspective and will promote an appreciation of how these are utilised in strategic marketing planning. Read more
This specialist programme will provide you with a detailed understanding of contemporary marketing principles, techniques and trends from an international perspective and will promote an appreciation of how these are utilised in strategic marketing planning.

Why this programme

◾You will develop the ability to analyse, evaluate and manage market opportunities within an international context and prepare for a career in both large and smaller enterprises.
◾You will foster a critical appreciation of relevant theoretical, methodological and technical source material from across the marketing discipline.


◾You will gain analytical and interpretive skills, which will enable you to integrate these with essential marketing management skills, relating to other management functions.
◾You will have the opportunity to attend networking events and guest speaker lectures by business leaders. Previous speakers have included the head of Amazon UK, Microsoft Scotland, and senior managers from a range of industries.
◾You will be taught by staff who have particular strengths in the areas of ethics, brand management, and services marketing, with a strong focus on digital platforms for some.

Programme structure

You will take nine core and three optional courses, followed by a substantial independent piece of work. Reflecting, evaluating and presenting are commonplace and facilitated at every stage by simulations, real life case studies and scenario investigations. You will also be given the opportunity to pursue in-company projects and business simulations.

Core courses
◾Consumer behaviour
◾Global business environment
◾International strategic management
◾Managing across cultures and comparative management
◾Marketing communications
◾Marketing ethics and society
◾Marketing planning and decision making
◾Services marketing
◾Strategic marketing management.

Sample optional courses
◾Analytical problems in marketing futurecast
◾Business simulation
◾Export marketing
◾E-Marketing strategy
◾International brand management
◾Internationalisation of SMEs
◾Marketing research
◾Retail marketing
◾Sales management and techniques
◾Strategic marketing consultancy.

Career prospects

This programme emphasises reflective learning, active participation, and the development of interpretive, evaluative and problem-solving abilities which provide benefits for employers and enhance the career prospects of our graduates. You will participate in career development sessions involving essay and exam answering workshops, CV writing sessions, interview simulations, careers advice shops and job market analysis meetings. Many students have taken fast track routes to senior positions such as marketing managers, group brand managers, marketing research executives and account managers. Some international companies which have appointed our graduates include Siemens, Citigroup, and Procter & Gamble.

Our dedicated College of Social Sciences Employability Officer works with students to enhance their employability

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The MSc Marketing - Integrated Marketing for the Digital World - provides an integrated approach to marketing that combines advanced knowledge in traditional and digital marketing with a strategic mindset. Read more

The MSc Marketing - Integrated Marketing for the Digital World - provides an integrated approach to marketing that combines advanced knowledge in traditional and digital marketing with a strategic mindset. The perfect fit for students who strive to enhance their analytical and strategic skills in order to pursue a successful career where they can readily adapt to the ever-developing marketing world.

HEC Paris' historic experise in marketing

As France has long been recognized for its Fashion and Luxury industries, and its large number of premium brands (L’Oréal Paris, Pernod Ricard, etc.), it comes as no surprise that a key asset of HEC Paris has always been its expertise in the field of marketing. In fact, as the leading Business School in France, HEC Paris has constantly produced talented individuals with innovative ideas who have gone on to fuel the activities of leading global companies in these French areas of excellence.

The strong relationships between HEC Paris and prestigious companies are reflected notably in the organization of many events and competitions throughout the year, in which the program’s students actively take part:

Dedicated chairs and certificates

The MSc Marketing students, therefore, benefit from close ties with business leaders, notably through the range of chairs and certificates they have access to, such as:

Taking on the marketing challenges of tomorrow

The MSc Marketing provides the students with a complete vision of the companies’ multiple issues. This truly strategy-oriented approach is reflected in the large variety of courses available within the program, such as Marketing Strategy Reinvented, Strategic Brand Management, and Pricing Strategy.

Moreover, Marketing is a constantly evolving area, which takes multiple forms: traditional, social, mobile and viral. The HEC MSc Marketing covers all these aspects by providing not only academic and operational knowledge but also a strategic mindset to high-potential students from all around the world. With this degree, graduates are equipped with a set of skills that allows them to contribute to the success and growth of the companies they work in. With the strategic vision and hands-on experience acquired throughout the program, they will be invaluable assets to recruiters and capable of evolving easily in this challenging and ever-developing environment.

Strong connections with the business and marketing community

Participants are given frequent opportunities to gain real “hands-on” experience and to interact with key players from the business world through conferences, workshops, projects, such as:

  • L’Oréal
  • Kering
  • Procter & Gamble
  • Pernod Ricard Capgemini
  • Orange
  • AXA
  • EDF

The students are also given the chance to put their newly acquired knowledge into practice through business cases provided by well-known companies, offering them an invaluable opportunity to enrich their skills.

Finally, the special relationship between HEC Paris and the business world allows its students to meet the most prestigious companies directly on campus and hence access high-level international career opportunities.

Program details

The curriculum of MSc Marketing is made up of a set of compulsory core and elective courses that provide our students with all the necessary tools and knowledge required to successfully address today’s main marketing challenges.

Between April and June, students have access to a wide portfolio of certificates to add a sectorial expertise on top of their curriculum (students already holding a Master’s degree can stop in April to finish their professional thesis and fulfill a professional experience).

Finally, all students must write a Master's Thesis and fulfill a 4-month professional experience requirement in order to graduate.



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What marketing and business challenges do organisations face at different stages of their growth? How do different cultures and countries impact marketing strategy?. Read more
What marketing and business challenges do organisations face at different stages of their growth? How do different cultures and countries impact marketing strategy?

Our MSc International Marketing and Entrepreneurship explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. You do not need to have previously studied marketing to undertake this course.

You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills.

Topics include:
-The marketing communications mix, including: advertising; public relations; personal selling; sales promotion and direct marketing
-Marketing strategies, including product, pricing, promotion and distribution strategies
-Marketing planning and implementation
-New product development
-Supply chain management and operations
-Branding
-Ethical issues
-Theories and practices of entrepreneurship

Essex is a place with entrepreneurial spirit; we have more start-up businesses than any other county in the UK. This course is taught at Essex Business School, which attracts students and staff from around the world; our current Masters students join us from more than 40 countries. Where could be more appropriate to study entrepreneurship and international marketing?

By studying with us, you gain a qualification from a top 20 UK business school (Chartered Association of Business Schools), ranked in the top 25 in the UK for research excellence (REF 2014). A Masters from Essex Business Schools can give you the best foundation to build your international marketing career.

MSc International Marketing and Entrepreneurship is also available to study part-time and you may be eligible for University of Essex scholarships or discounts for Masters study. Postgraduate loans for Masters courses are now available from the Student Loans Company, worth up to £10,000, for students from the UK and EU.

Our expert staff

You’re taught by a combination of guest lecturers, policy-makers and practitioners who bring together a global community of criticism, thought and innovation.

Our expert staff draw upon both academic and practical marketing experience to provide you with a well-rounded business education. Their work is backed by social science theory and tackles current business issues in: business ethics and corporate social responsibility; organisation studies; leadership and strategy; finance and banking; risk management; and international management.

Specialist facilities

This course is based at our Southend Campus, in the centre of Southend-on-Sea.

You benefit from excellent study facilities, IT labs and ample space for working in groups or individually. Essex Business School also provides study skills support to help you reach your academic potential.

Southend-on-Sea has excellent transport links with London, by rail or road, and Europe, via London Southend Airport. As well as the seafront, the town has fantastic social facilities, including the world famous Southend Pier, a bowling alley and an array of bars and restaurants.

Your future

Modern marketers must be creative and ethical. We encourage you to innovate and consider the impact of marketing on wider society so you can effectively lead on international marketing strategy throughout your career. You’ll also find this degree invaluable should you wish to start your own entrepreneurial venture.

Our graduates manage marketing activities in organisations of all sizes, or apply their skills to their own businesses. In 2015, 78% of our postgraduate taught students were in work or further study (DLHE).

We provide you with career support and guidance throughout your education. The School’s employability team works closely with the University’s Employability and Careers Centre to provide you with bespoke advice on topics such as CV writing and access to work experience.

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Data science brings together computational and statistical skills for data-driven problem solving, which is in increasing demand in fields such as marketing, pharmaceutics, finance and management. Read more
Data science brings together computational and statistical skills for data-driven problem solving, which is in increasing demand in fields such as marketing, pharmaceutics, finance and management. This MSc will equip students with the analytical tools to design sophisticated technical solutions using modern computational methods and with an emphasis on rigorous statistical thinking.

Degree information

The programme combines training in core statistical and machine learning methodology, beginning at an introductory level, with a range of optional modules covering more specialised knowledge in statistical computing and modelling. Students choosing the statistics specialisation will take one compulsory module and up to two additional modules from computer science, with the remaining modules (including the research project) taken mainly from within UCL Statistical Science.

Students undertake modules to the value of 180 credits.

The programme consists of four core modules (60 credits), four optional modules (60 credits) and a research dissertation/report (60 credits).

Core modules
-Introduction to Statistical Data Science
-Introduction to Supervised Learning
-Statistical Design of Investigations
-Statistical Computing

Optional modules - st least two from a choice of Statistical Science modules including:
-Applied Bayesian Methods
-Decision & Risk
-Factorial Experimentation
-Forecasting
-Quantitative Modelling of Operational Risk and Insurance Analytics
-Selected Topics in Statistics
-Stochastic Methods in Finance I
-Stochastic Methods in Finance II
-Stochastic Systems

Up to two from a choice of Computer Science modules including:
-Affective Computing and Human-Robot Interaction
-Graphical Models
-Statistical Natural Language Processing
-Information Retrieval & Data Mining

Dissertation/report
All students undertake an independent research project, culminating in a dissertation usually comprising 10,000-12,000 words. Workshops running during the teaching terms provide preparation for this project and cover the communication of statistics.

Teaching and learning
The programme is delivered through a combination of lectures, tutorials and classes, some of which are dedicated to practical work. Assessment is through written examination and coursework. The research project is assessed through the dissertation and a 15-minute presentation.

Careers

Graduates from UCL Statistical Science typically enter professional employment across a broad range of industry sectors or pursue further academic study.

The Data Science MSc is a new programme with the first cohort of students due to graduate in 2017. Recent career destinations for graduates of the related Statistics MSc include:
-Towers Watson, Actuary Analyst
-Proctor & Gamble, Statistician
-Ernst & Young, Audit Associate
-Collinson Group, Insurance Analyst
-UCL, PhD Statistical Science

Employability
Data science professionals will be highly sought after as the integration of statistical and computational analytical tools becomes increasingly essential in all kinds of organisations and enterprises. A solid understanding of the fundamentals is to be expected from the best practitioners. For instance, in applications in marketing, the healthcare industry and banking, computational skills should go along with statistical expertise as graduate level. Data scientists should have a broad background so that they will be able to adapt themselves to rapidly evolving challenges. Recent graduates from the related Statistics MSc have been offered positions as research analysts or consultants, and job opportunities in these areas are increasing.

Why study this degree at UCL?

UCL Statistical Science has a broad range of research interests, but has particular strengths in the area of computational statistics and in the interface between statistics and computer science.

UCL's Centre for Computational Statistics and Machine Learning, in which many members of the department are active, has a programme of seminars, masterclasses and other events. UCL's Centre for Data Science and Big Data Institute are newer developments, again with strong involvement of the department, where emphasis is on research into big data problems.

UCL is one of the founding members of the Alan Turing Institute, and both UCL Statistical Science and UCL Computer Science will be playing major roles in this exciting new development which will make London a major focus for big data research.

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Programme description. This course provides students with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems. Read more

Programme description

This course provides students with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems.

Students will consider the use and application of management science techniques in a variety of marketing and business contexts through participation in courses in marketing management, marketing decision analysis, business statistics and forecasting, marketing research methods, and more advanced applications in credit risk management, problem solving and spreadsheet modelling skills and data mining.

This practical application of quantitative marketing, taught alongside the theoretical underpinnings of marketing aptly prepares students for careers as market analysts, business consultants, database managers and marketing researchers.

Programme structure

Learning will primarily be through lectures, set reading, class discussions, exercises, group-work assignments, problem solving in tutorials and case studies. Assessment methods include examinations, assignments, presentations or continuous assessment.

Learning outcomes

On graduating from your MSc in Marketing and Business Analysis, you will be able to:

Define, explain and apply the key terms, concepts and theories in marketing and business analysis.

Critically evaluate analytical tools and frameworks used in marketing and business analysis.

Discuss the challenges facing marketing decision-makers in modern organisations.

Collect, analyse and synthesise a range of information sources to inform discussion on topical issues in marketing and business analysis.

Explain, apply and evaluate qualitative and quantitative approaches to marketing and business analysis problems.




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How does marketing impact business and society? What challenges do marketing managers face when deciding how to promote products and services?. Read more
How does marketing impact business and society? What challenges do marketing managers face when deciding how to promote products and services?

Contemporary marketing encompasses activities as diverse as market research, product design and development, strategy and customer relations. It combines advertising glamour with research-oriented analytical skills and strategic decision making.

This course is designed for students who do not have a first degree in marketing or relevant work experience. You learn how marketing drives organisational growth and gain insight into managing marketing projects and teams. You explore the main functions and principles of marketing and management, examining how they impact both business and society.

You study a broad range of marketing disciplines and some of the key challenges facing marketers today. Instead of a dissertation, your research portfolio gives you the opportunity to investigate an organisation of your choice, giving you the chance to apply theory to a live business case study.

Topics may include:
-Key marketing principles
-Strategic brand communication
-Consumer behaviour
-Digital marketing

MSc Marketing Management is taught at Essex Business School, judged a top 20 UK business school by the Chartered Association of Business Schools. More than two-thirds of our research is rated ‘world-leading’ or ‘internationally excellent’, placing us in the top 25 in the UK for research excellence (REF 2014). We’re a global community of staff and students from all over the world; our current Masters students join us from more than 40 countries.

This course is also available to study part-time and you may be eligible for a range of scholarships and discounts, including those for international students. Postgraduate loans for Masters courses are now available from the Student Loans Company, worth up to £10,000, for students from the UK and EU.

Our expert staff

Our expert staff have world-class research reputations. They have written about, or worked in, a wide range of organisations and this experience is incorporated into your learning experience.

We’re recognised for being at the forefront of research in: business ethics and corporate social responsibility; organisation studies; leadership and strategy; finance and banking; risk management; and international management.

Our work is informed by a broad range of social science theories and concepts, much of it addressing the important issues currently being faced by marketers, commercial businesses, public sector bodies and not-for-profit organisations.

Specialist facilities

You study this course at our Colchester Campus, home to our landmark Essex Business School building - the first zero carbon business school building in the UK. Set around a lush winter garden, the Eden-style dome gives the building its own micro-climate.

You experience a stunning new work environment and excellent facilities:
-A virtual trading floor with Bloomberg Terminals offering direct use of Bloomberg data, information and analytics
-Light and spacious lecture theatres
-Study pods and innovation booths for group working
-Networking opportunities with visiting businesses
-C café with an adjacent sun terrace
-Study skills workshops and tailored support

Your future

Our courses are designed to foster the business leaders of the future who, through creativity, innovation and ethical awareness, will be able to meet the many challenges that the international business world continues to present.

Our graduates work for a wide range of employers in a host of occupations, including financial analysis, management, public administration and accountancy. Many also take their knowledge and experience of the course and pursue their own entrepreneurial activities and new ventures.

In 2015, 78% of our postgraduate taught students were in work or further study (DLHE). Read our graduate profiles to see some of the organisations our alumni work for.

Our employability team work with the University’s Employability and Careers Centre to help you find out about further work experience, internships, placements, and voluntary opportunities.

Example structure

-Research Portfolio
-Management: Principles and Practices
-Foundations of Management and Marketing
-Consumer Behaviour
-Strategic Brand Communication
-Marketing: Principles and Practices
-Advanced Study Skills
-Digital Marketing (optional)
-Corporate Marketing Strategy (optional)

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