Masters Degrees (Marketing Psychology)

Marketing Psychology is the study of how people make decisions about what to buy and when to buy it. It includes research on topics such as how people perceive ads, how they remember information and what motivates them to buy.

If you study a Masters in Marketing Psychology, you could learn how to use psychological principles to better understand consumer behaviour, as well as how to create marketing campaigns that are more likely to resonate with consumers.

A Masters can also equip postgraduates with the skills to segment markets and target consumers, along with knowledge of the roles that emotions play in marketing.

Why study a Masters in Marketing Psychology?

A Masters in Marketing Psychology can provide students with the necessary skills to develop and implement marketing strategies that are based on an understanding of consumer behaviour. The programme can also prepare students for careers in marketing research or advertising.