This programme combines marketing modules with a global focus and an analytical approach, and benefits from a long tradition of research and teaching in marketing and retail at Surrey Business School.
We will encourage you to be entrepreneurial and innovative, with opportunities to engage with real-world business problems throughout your studies.
Cultural and national differences pose various problems for organisations who market their products and services around the world.
Our MSc International Marketing Management programme will provide you with a comprehensive framework for understanding the theories, concepts, applications and unique challenges of marketing in a fast changing international and global context.
The programme will develop your appreciation of strategies and tactics for international markets, along with their implications, and build your understanding of marketing management for multinational and global organisations.
The core modules cover topics in international business and marketing, while our optional modules allow you tailor the programme according to your interests.
This programme is studied full-time over one academic year and part-time students must study at least two taught technical modules per academic year, until a total of eight is reached. It consists of eight taught modules and a dissertation. The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-International Business Management
-International Marketing Management
-Accounting and Finance for Business
-International Marketing Investigation
-Digital Marketing and Social Media
EDUCATIONAL AIMS OF THE PROGRAMME
The programme aims to provide a high quality, vocational education which is intellectually rigorous and up-to- date, as well as relevant to the needs of existing and future managers, executives and other professionals in international marketing management.
In addition to subject-specific knowledge, the programmes aim to develop generic management skills necessary to be effective in todays’ challenging business environment.
The programme has a business management orientation related to international marketing management and draws upon a range of cognate areas of study to explain and analyse this business function.
It takes an integrated approach so as to provide a coherent exploration of the inter-relationships between the various components. The, programme is international in scope and coverage, and lecturers draw upon the most recent research to inform their teaching.
The programmes aim to develop students as independent and reflective learners, able to continue their learning once in their chosen profession.
PROGRAMME LEARNING OUTCOMES
Knowledge and understanding
-A systematic, in-depth understanding of the development, issues and influences relevant to international marketing management
-A high level of theoretical and applied knowledge of the management, operation, organisation and provision of business sector education
-An understanding of the research process
Intellectual / cognitive skills
-Independently critically evaluate approaches and techniques relevant to international marketing management
-Evaluate outcomes and accurately assess/report on own/others’ work with justification and relate them to existing knowledge structures and methodologies
-Demonstrate high level learning and problem solving abilities in the range of modules studied
Professional practical skills
-Conduct research and produce a high quality Dissertation: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
-Identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
Key / transferable skills
-Students will gain a range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research.
We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.
In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.