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Masters Degrees (Marketing Engineering)

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The Masters in Civil Engineering & Management introduces you to contemporary business and management issues while increasing your depth of knowledge in your chosen civil engineering speciality. Read more
The Masters in Civil Engineering & Management introduces you to contemporary business and management issues while increasing your depth of knowledge in your chosen civil engineering speciality.

Why this programme

◾Civil engineering at the University of Glasgow is ranked 4th in the UK and 1st in Scotland (Guardian University Guide 2017).
◾With a 93% overall student satisfaction in the National Student Survey 2016, Civil Engineering at Glasgow continues to meet student expectations combining both teaching excellence and a supportive learning environment.
◾The University has a long history of research in Civil Engineering. The UK's first Chair of Civil Engineering was established at the University in 1840 and early occupants such as William J. M. Rankine set a research ethos that has endured.
◾You will be taught jointly by staff from the School of Engineering and the Adam Smith Business School. You will benefit from their combined resources and expertise and from an industry-focused curriculum.
◾If you are a graduate engineer looking to broaden your knowledge of management while also furthering your knowledge of civil engineering, this innovative programme is designed for you.
◾You will gain first-hand experience of managing an engineering project through the integrated systems design project, allowing development of skills in project management, quality management and costing.
◾You will be able to apply management to engineering projects, allowing you to gain an advantage in today’s competitive job market and advance to the most senior positions within an engineering organisation.
◾This programme has a September and January intake.

Programme structure

There are two semesters of taught material and a summer session during which you will work on an individual supervised project and write a dissertation on its outcomes. Students entering the programme in January are restricted to civil engineering (i.e. excluding management) topics only.

Semester 1

You will be based in the Adam Smith Business School, developing knowledge and skills in management principles and techniques. We offer an applied approach, with an emphasis on an informed critical evaluation of information, and the subsequent application of concepts and tools to the core areas of business and management.
◾Contemporary issues in human resource management
◾Managing creativity and innovation
◾Managing innovative change
◾Marketing management
◾Operations management
◾Project management.

Semester 2

You will study engineering courses, which aim to enhance your group working and project management capability at the same time as improving your depth of knowledge in chosen civil engineering subjects.
◾Integrated systems design project.

Optional courses

Select a total of 4 courses from Lists A and B, at least 1 must be from List A:

List A

◾Advanced soil mechanics 5
◾Advanced structural analysis and dynamics 5
◾Computational modelling of non-linear problems 5
◾Introduction to wind engineering
◾Principles of GIS.

List B

◾Geotechnical engineering 3
◾Ground engineering 4
◾Recycling urban land
◾Structural analysis 4
◾Transportation systems engineering 4.

Project or dissertation

You will undertake an individual project or dissertation work in the summer period (May–August). This will give you an opportunity to apply and consolidate the course material and enhance your ability to do independent work, as well as present results in the most appropriate format. Project and dissertation options are closely linked to staff research interests. September entry students have a choice of management dissertation topics in addition to civil engineering projects, and January entry students have a choice of civil engineering projects.

Projects

There are two semesters of taught material and a summer session during which you will work on an individual supervised project and write a dissertation on its outcomes. Students entering the programme in January are restricted to civil engineering (i.e. excluding management) topics only.

Semester 1

You will be based in the Adam Smith Business School, developing knowledge and skills in management principles and techniques. We offer an applied approach, with an emphasis on an informed critical evaluation of information, and the subsequent application of concepts and tools to the core areas of business and management.
◾Contemporary issues in human resource management
◾Managing creativity and innovation
◾Managing innovative change
◾Marketing management
◾Operations management
◾Project management.

Semester 2

You will study engineering courses, which aim to enhance your group working and project management capability at the same time as improving your depth of knowledge in chosen civil engineering subjects.
◾Integrated systems design project.

Optional courses

Select a total of 4 courses from Lists A and B, at least 1 must be from List A:

List A
◾Advanced soil mechanics 5
◾Advanced structural analysis and dynamics 5
◾Computational modelling of non-linear problems 5
◾Introduction to wind engineering
◾Principles of GIS.

List B
◾Geotechnical engineering 3
◾Ground engineering 4
◾Recycling urban land
◾Structural analysis 4
◾Transportation systems engineering 4.

Project or dissertation

You will undertake an individual project or dissertation work in the summer period (May–August). This will give you an opportunity to apply and consolidate the course material and enhance your ability to do independent work, as well as present results in the most appropriate format. Project and dissertation options are closely linked to staff research interests. September entry students have a choice of management dissertation topics in addition to civil engineering projects, and January entry students have a choice of civil engineering projects.

Industry links and employability

◾The programme makes use of the combined resources and complementary expertise of the civil engineering and business school staff to deliver a curriculum which is relevant to the needs of industry.
◾You, as a graduate of this programme, will be capable of applying the extremely important aspect of management to engineering projects allowing you to gain an advantage in today’s competitive job market and advance to the most senior positions within an engineering organisation.
◾The School of Engineering has extensive contacts with industrial partners who contribute to several of their taught courses, through active teaching, curriculum development, and panel discussion. Recent contributions in Civil Engineering include: Arup and Mott MacDonald.
◾During the programme students have an opportunity to develop and practice relevant professional and transferable skills, and to meet and learn from employers about working in the civil engineering industry.

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The MSc in Marketing French Excellence prepares students from any country for a career in International Marketing. WHY JOIN THIS PROGRAMME ?. Read more

The MSc in Marketing French Excellence prepares students from any country for a career in International Marketing.

WHY JOIN THIS PROGRAMME ?

The MSc in Marketing French Excellence prepares students for a career in international marketing by:

  • Focusing on French centres Excellence as benchmarks for the development of wide-ranging knowledge and understanding of France's outstanding position in international marketing.
  • Analysing in detail marketing strategy and tactics in different French industries to develop distinctive applicable techniques.
  • Providing managerial and operational skills required to excel in the world of international marketing.
  • Studying recent developments in French academic research and practical problem solving to develop the ability to adapt and innovate in real-time.

France occupies a unique position, excelling in cultural diversity, scientific endeavour, hospitality, and business acumen. The programme uses examples from global industries in which France excels to teach advanced marketing theory and techniques. The curriculum also includes an internship and a final dissertation. It provides a unique challenging experience for students, while maximizing their opportunities for long-term personal and career development.

CURRICULUM

The MSc in Marketing French Excellence programme starts with the fundamentals of Marketing and culminates with the internship and a final dissertation. It is organised in semesters:

SEMESTER 1 – October to December, Fundamentals of Marketing

  • Millenial Marketing

Discover how the digital revolution has changed the field of marketing, and how the most cutting edge tools are impacting marketers globally, as well as how those tools are used, both by and in an attempt to target, the current generation. Topics include, but are not limited to: web marketing, social media marketing, big data, apps, netnography, and more.

  • Operational Marketing

Marketing tools, theories, and knowledge required for the successful planning and execution of effective marketing activities.

  • International Strategic Marketing

Definition of frame for a comprehensive marketing analysis, including the global environment, culture and customer and competitor analysis. Choice of market and integration of different variables within an overall international strategic approach.

  • Quantitative Tools for Marketing

Use of quantitative information as an essential element in marketing decisions. Understanding and interpreting key marketing statements within the business.

  • Consumer Behaviour

Motivation and the buying process from a French sociocultural perspective.

SEMESTER 2 – January to May, French Marketing

  • Brand Management

Understanding how brand marketing works and examining the actions and responsibilities of the marketing team, to maximize the potential of the major brands they control.

  • Market Intelligence

Mastering and implementing sophisticated research techniques related to data collection and analysis to address complex marketing problems with the most appropriate methodology

  • Luxury Marketing

Learning the tools and techniques that maintain France’s position as a global leader in the luxury goods sector

  • Retail Marketing

Since the invention of the original hypermarket concept, France has consistently excelled in the development of innovative retailing and merchandising solutions.

  • High-Tech Marketing

Study the dominance of the French aerospace, nuclear and rail transport industries.

  • Cultural Marketing

What makes France different and special? This module focuses on the concept of National Brand Identity and examines how French marketers integrate culture as a positioning tool to gain competitive advantage and differentiate themselves.

  • Service Marketing

Focus on France’s status as the world’s most visited country and the success of leading French service companies in the tourism, hotel and hospitality industries.

SEMESTER 3 – June to December, Marketing in practice

  • Internship (4-6 months)

Provides an essential opportunity to apply the theoretical and practical skills learnt during the first two semesters to a professional environment. You are free to carry out your internship in France, or abroad, subject to approval by the internship director, based on its relevance to the MSc programme and course content.

  • Research Dissertation

You will be assigned a research tutor and choose a research topic that you will study throughout the semester and present to a panel of professors.

CAREERS

The M.Sc. in Marketing French Excellence prepares students from any country for a career in International Marketing.

A few of the possible jobs to which you can aspire:

  • Marketing Manager
  • Category Manager
  • Brand Manager
  • Event Manager
  • PMarketing Operations Manager


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The Masters in Mechanical Engineering & Management offers you the opportunity to develop the knowledge and skills needed for modern engineering or technology management. Read more

The Masters in Mechanical Engineering & Management offers you the opportunity to develop the knowledge and skills needed for modern engineering or technology management. The programme content includes design engineering and other mechanical engineering disciplines.

Why this programme

  • The University of Glasgow’s School of Engineering has been delivering engineering education and research for more than 150 years and is the oldest School of Engineering in the UK.
  • You will be taught jointly by staff from the School of Engineering and the Adam Smith Business School. You will benefit from their combined resources and expertise and from an industry-focused curriculum.
  • Mechanical Engineering is a core engineering discipline that has a long history in the University of Glasgow, dating back to the 1760’s and includes famous people as James Watt.
  • If you have a mechanical engineering background, but with little management experience and are wanting to develop your knowledge of management while also furthering your knowledge of mechanical engineering, this programme is designed for you.
  • You will learn to understand management principles and practices in an engineering environment, evaluate engineering information, and apply business and management tools. You will combine engineering and management knowledge and skills in projects and problem solving.
  • The programme is split into two semesters and a summer session. One semester will be based in the Adam Smith Business School and is aimed at developing knowledge and skills of management principles and techniques. An applied approach is adopted, with an emphasis on an informed critical evaluation of information, and the subsequent application of concepts and tools to the core areas of business and management.
  • During the other semester there will be a combination of compulsory and optional courses that will combine to provide the required credits in Mechanical Engineering.
  • In the summer session, a project will be undertaken by MSc students. The topic of the project can be either in Management, or Mechanical Engineering, in which case the topic will usually be closely allied with the research interests of the Discipline.
  • This programme has a September and January intake.

Aims of the programme:

  • To understand management principles and practices in an engineering environment.
  • To evaluate engineering information, and subsequent application of business and management.
  • To combine engineering and management knowledge and skills in projects and problem solving.

Programme structure

There are two semesters of taught material and a summer session working on a project or dissertation for MSc students. September entry students start with management courses and January entry students with engineering courses.

Semester 1   

You will be based in the Business School, developing knowledge and skills in management principles and techniques. We offer an applied approach, with an emphasis on an informed critical evaluation of information, and the subsequent application of concepts and tools to the core areas of business and management.

Core courses

  • Contemporary issues in human resource management 
  • Managing creativity and innovation 
  • Managing innovative change 
  • Marketing management 
  • Operations management 
  • Project management.

Semester 2

You will study engineering courses, which aim to enhance your group working and project management capability at the same time as improving your depth of knowledge in chosen mechanical engineering subjects.

Core course

  • Integrated systems design project.

Optional courses

  • Desalination technology
  • Dynamics
  • Materials engineering
  • Vibration.

Project or dissertation

You will undertake an individual project or dissertation work in the summer period (May–August). This will give you an opportunity to apply and consolidate the course material and enhance your ability to do independent work, as well as present results in the most appropriate format. Project and dissertation options are closely linked to staff research interests. September entry students have a choice of management dissertation topics in addition to mechanical engineering projects, and January entry students have a choice of mechanical engineering projects.

Career prospects

Career opportunities include positions in project management, engineering design, materials & mechanics, dynamics, control and desalination technology.

Graduates of this programme have gone on to positions such as:

Technology Engineer at Procter and Gamble

Quality Engineer at Worcester Bosch.



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The MSc Marketing - Integrated Marketing for the Digital World - provides an integrated approach to marketing that combines advanced knowledge in traditional and digital marketing with a strategic mindset. Read more

The MSc Marketing - Integrated Marketing for the Digital World - provides an integrated approach to marketing that combines advanced knowledge in traditional and digital marketing with a strategic mindset. The perfect fit for students who strive to enhance their analytical and strategic skills in order to pursue a successful career where they can readily adapt to the ever-developing marketing world.

HEC Paris' historic experise in marketing

As France has long been recognized for its Fashion and Luxury industries, and its large number of premium brands (L’Oréal Paris, Pernod Ricard, etc.), it comes as no surprise that a key asset of HEC Paris has always been its expertise in the field of marketing. In fact, as the leading Business School in France, HEC Paris has constantly produced talented individuals with innovative ideas who have gone on to fuel the activities of leading global companies in these French areas of excellence.

The strong relationships between HEC Paris and prestigious companies are reflected notably in the organization of many events and competitions throughout the year, in which the program’s students actively take part:

Dedicated chairs and certificates

The MSc Marketing students, therefore, benefit from close ties with business leaders, notably through the range of chairs and certificates they have access to, such as:

Taking on the marketing challenges of tomorrow

The MSc Marketing provides the students with a complete vision of the companies’ multiple issues. This truly strategy-oriented approach is reflected in the large variety of courses available within the program, such as Marketing Strategy Reinvented, Strategic Brand Management, and Pricing Strategy.

Moreover, Marketing is a constantly evolving area, which takes multiple forms: traditional, social, mobile and viral. The HEC MSc Marketing covers all these aspects by providing not only academic and operational knowledge but also a strategic mindset to high-potential students from all around the world. With this degree, graduates are equipped with a set of skills that allows them to contribute to the success and growth of the companies they work in. With the strategic vision and hands-on experience acquired throughout the program, they will be invaluable assets to recruiters and capable of evolving easily in this challenging and ever-developing environment.

Strong connections with the business and marketing community

Participants are given frequent opportunities to gain real “hands-on” experience and to interact with key players from the business world through conferences, workshops, projects, such as:

  • L’Oréal
  • Kering
  • Procter & Gamble
  • Pernod Ricard Capgemini
  • Orange
  • AXA
  • EDF

The students are also given the chance to put their newly acquired knowledge into practice through business cases provided by well-known companies, offering them an invaluable opportunity to enrich their skills.

Finally, the special relationship between HEC Paris and the business world allows its students to meet the most prestigious companies directly on campus and hence access high-level international career opportunities.

Program details

The curriculum of MSc Marketing is made up of a set of compulsory core and elective courses that provide our students with all the necessary tools and knowledge required to successfully address today’s main marketing challenges.

Between April and June, students have access to a wide portfolio of certificates to add a sectorial expertise on top of their curriculum (students already holding a Master’s degree can stop in April to finish their professional thesis and fulfill a professional experience).

Finally, all students must write a Master's Thesis and fulfill a 4-month professional experience requirement in order to graduate.



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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Materials Engineering at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017). Read more

Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Materials Engineering at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

Engineering at Swansea University has key research strengths in materials for aerospace applications and steel technology. As a student on the Master's course in Materials Engineering, you will be provided with the depth of knowledge and breadth of abilities to meet the demands of the international materials industry.

Key Features of MSc in Materials Engineering

Through the MSc Materials Engineering course you will be provided with training and experience in a broad range of topic areas, including metallurgy and materials selection, modern methods used for engineering design and analysis, the relationship between structure, processing and properties for a wide range of materials, materials and advanced composite materials, structural factors that control the mechanical properties of materials, and modern business management issues and techniques.

The MSc Materials Engineering course is an excellent route for those who have a first degree in any scientific or technical subject and would like to become qualified in this field of materials engineering.

MSc in Materials Engineering programme is modular in structure. Students must obtain a total of 180 credits to qualify for the degree. This is made up of 120 credits in the taught element (Part One) and a project (Part Two) that is worth 60 credits and culminates in a written dissertation. Students must successfully complete Part One before being allowed to progress to Part Two.

The part-time scheme is a version of the full-time equivalent MSc scheme, and as such it means lectures are spread right across each week and you may have lectures across every day. Due to this timetabling format, the College advises that the scheme is likely to suit individuals who are looking to combine this with other commitments (typically family/caring) and who are looking for a less than full-time study option.

Those candidates seeking to combine the part-time option with full-time work are unlikely to find the timetable suitable, unless their job is extremely flexible and local to the Bay Campus.

Modules

Modules on the MSc Materials Engineering course can vary each year but you could expect to study:

Composite Materials

Polymer Processing

Environmental Analysis and Legislation

Communication Skills for Research Engineers

Simulation Based Product Design

Aerospace Materials Engineering

Structural Integrity of Aerospace Metals

Ceramics

Environmental Analysis and Legislation

Physical Metallurgy of Steels

Accreditation

The MSc Materials Engineering course at Swansea University is accredited by the Institute of Materials, Minerals and Mining (IOM3).

This degree is accredited as meeting the requirements for Further Learning for a Chartered Engineer (CEng) for candidates who have already acquired an Accredited CEng (Partial) BEng(Hons) or an Accredited IEng (Full) BEng/BSc (Hons) undergraduate first degree.

Accreditation is a mark of assurance that the degree meets the standards set by the Engineering Council in the UK Standard for Professional Engineering Competence (UK-SPEC). An accredited degree will provide you with some or all of the underpinning knowledge, understanding and skills for eventual registration as an Incorporated (IEng) or Chartered Engineer (CEng). Some employers recruit preferentially from accredited degrees, and an accredited degree is likely to be recognised by other countries that are signatories to international accords.

Facilities

Our new home at the innovative Bay Campus provides some of the best university facilities in the UK, in an outstanding location.

Within Engineering at Swansea University there are state-of-the-art facilities specific to Materials Engineering.

- Comprehensive computer systems for specialist and general purposes.

- World-leading equipment for characterisation of the mechanical properties of metallic, ceramic, polymeric and composite materials.

- Extensive range of laboratories housing scanning electron microscopes with full microanalysis and electron backscatter diffraction capabilities.

Careers

Materials engineering underpins almost all engineering applications and employment prospects are excellent.

Employment can be found in a very wide range of sectors, ranging from large-scale materials production through to R&D in highly specialised advanced materials in industries that include aerospace, automotive, manufacturing, sports, and energy generation, as well as consultancy and advanced research.

Materials engineering knowledge is vital in many fields and our graduates go on to successful careers in research and development, product design, production management, marketing, finance, teaching and the media, and entrepreneurship.

Links with Industry

The internationally leading materials research conducted at Swansea is funded by prestigious organisations including:

Rolls-Royce

Airbus

Tata Steel

Rolls-Royce

The Institute of Structural Materials at Swansea is a core member of the Rolls-Royce University Technology Centre in Materials.

This venture supports a wide ranging research portfolio with a rolling value of £6.5 million per annum addressing longer term materials issues.

Airbus

Over £1m funding has been received from Airbus and the Welsh Government in the last three years to support structural composites research and development in the aerospace industry and to support composites activity across Wales.

Tata Steel

Funding of over £6 million to continue our very successful postgraduate programmes with Tata Steel.

Other companies sponsoring research projects include Akzo Nobel, Axion Recycling, BAE Systems, Bayer, Cognet, Ford, HBM nCode, Jaguar Land Rover, Novelis, QinetiQ, RWE Innogy, Timet, TWI (Wales), as well as many smaller companies across the UK.

These industrial research links provide excellent opportunities for great research and employment opportunities.

Research

The Research Excellence Framework (REF) 2014 ranks Engineering at Swansea as 10th in the UK for the combined score in research quality across the Engineering disciplines.

The REF assesses the quality of research in the UK Higher Education sector, assuring us of the standards we strive for.

The REF shows that 94% of research produced by our academic staff is of World-Leading (4*) or Internationally Excellent (3*) quality. This has increased from 73% in the 2008 RAE.

Research pioneered at the College of Engineering harnesses the expertise of academic staff within the department. This ground-breaking multidisciplinary research informs our world-class teaching with several of our staff leaders in their fields.



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This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Read more
This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Depending on your choice of modules, your final award could be either Master of Arts (MA) or Master of Science (MSc).

Students on this course are eligible for an Affiliate Professional Membership of Chartered Institute of Marketing (CIM) and access to a range of professional events.

Course content

You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also improve your career prospects in marketing and general business areas.

A highlight for many students is the residential weekend organised as part of this course – a weekend away combining presentations and workshops with great opportunities to network and get to know your fellow students.

Students on this course benefit from free access to part of the material on the course reading list.

Modules

The following modules are indicative of what you will study on this course.

Core modules – MA
-DISTRIBUTION AND PRICE MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS IN A DIGITAL AND GLOBAL WORLD
-MARKETING CREATIVITY AND INNOVATION
-MARKETING DISSERTATION
-MARKETING RESEARCH INSIGHTS
-PRODUCT AND BRAND MANAGEMENT
-STRATEGIC MARKETING IN AN INTERNATIONAL CONTEXT
-USING CONSUMER PSYCHOLOGY TO UNDERSTAND BUYER BEHAVIOUR

Core modules – MSc
-DISTRIBUTION AND PRICE MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS IN A DIGITAL AND GLOBAL WORLD
-MARKETING DISSERTATION
-MARKETING RESEARCH INSIGHTS
-PRODUCT AND BRAND MANAGEMENT
-QUANTITATIVE ANALYSIS FOR MARKETING MANAGEMENT
-STRATEGIC MARKETING IN AN INTERNATIONAL CONTEXT
-USING CONSUMER PSYCHOLOGY TO UNDERSTAND BUYER BEHAVIOUR

Fast-track marketing management MA/MSc

A fast-track route to the Marketing Management MA qualification is available for holders of the CIM Postgraduate Diploma in Marketing (or equivalent). Holders of this qualification will be exempt from all but two modules:
-For MA: Marketing Creativity and Innovation Marketing Dissertation
-For MSc: Quantitative Analysis for Marketing and Management Marketing Dissertation

The fees will be proportional to the number of credits studied. Dissertation (40 credits) Quantitative Analysis for Marketing Management (20 credits).

Accredited internship

All students on our full-time business Masters courses can apply to undertake the PG/MBA Internship Programme Reflective Practitioner Module. This is an 8 week unpaid accredited internship, which can be taken in addition to option modules and will help students to gain invaluable work experience. The internships, which are with London-based organisations, take place during the summer period. To apply, students must submit a completed application form and a copy of their updated CV to the Business Experience Team; the team then shortlist from the applications and conduct group meetings with the applicants.

Ultimately it is up to our internship employers to decide whether they would like to interview the candidate(s) and offer him/her an internship. We have received very positive feedback from both postgraduate students and employers and expect that the internship programme will continue to remain popular amongst our students.

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Why this course?. The 21st century is witnessing an unprecedented growth in technological innovation, across all business sectors. Read more

Why this course?

The 21st century is witnessing an unprecedented growth in technological innovation, across all business sectors.

Today’s business professionals are required to have a strong understanding of how technology and innovation must meet with the demand for technology driven products and/or services.

Yet, the majority of business undergraduates lack the necessary educational background that would allow them to fully understand how emerging technologies open the way to new business opportunities. Likewise, graduates from engineering lack the necessary business background that would enable them to focus their innovativeness and skills in economically sustainable ideas for new products and/or services.

This course simply lays the bridge for the two disciplines to come closer.

Our Department of Marketing in Strathclyde Business School and the Department of Design, Manufacturing & Engineering Management (DMEM) in our faculty of Engineering, have collaborated to develop a masters level programmes to bridge this gap.

What you’ll study

The course comprises two teaching semesters. Semester one consists of the core classes, namely Brand Management & Product Strategy, Strategic Marketing, Innovation Management and Financial Implications of Innovation.

In semester two there is the opportunity to focus on specific topics that may be of interest to individual students.

The semester comprises four electives coming from Marketing, namely Marketing Research, Export Marketing, Services Marketing and B2B & Key Account Management; and four electives coming from Design, Manufacture & Engineering Management, namely Strategic Supply Chain Management, Management of Total Quality & Continuous Improvement, Design Methods and Supply Chain Operations.

As a student studying this course, at this stage you will need to combine two classes from Marketing with two from DMEM in such a way that the resulting set of the four electives will best fit your career vision and plans.

Major projects

During the second semester, together with another three to four of your colleagues, you'll have the opportunity, as a group, to get involved in the Marketing Works projects.

The two departments supporting this course pull together their resources and substantial links with industry to secure opportunities for the students to get involved with a real-life problem facing a company.

During this project, under the supervision of one of the lecturers in the course, your group will act as a “consulting agency”, will meet with the customer and receive briefing and then work together to prepare a realistic and efficient solution to the customer’s problem.

This is a unique experience that will enable you not only to use your newly acquired knowledge and skills in practice but also give you a better understanding of the challenges laying ahead after graduation.

Course awards

Upon successful completion of all the requirements (taught classes, Marketing Works project and Dissertation) you receive a Master of Science in Innovation & Marketing Management.

This requires you to collect 180 credits. A Diploma in Innovation & Marketing Management is also available for students who manage to collect no less than 120 credits.

Unique in Europe

This is the only Masters course available in Europe that brings together the field of Marketing and Engineering in an integrated course that allows graduates to pursue a professional career in either direction with tremendous success.

Course content

Modules

  • Brand Management & Strategy
  • Strategic Marketing
  • Marketing Research
  • Export Marketing
  • International Services Marketing
  • B2B & Key Account Management
  • Dissertation
  • Business Works
  • Innovation Management
  • Financial Implications of Innovation
  • Strategic Supply Chain Management
  • Management of Total Quality and Continuous Improvement
  • Design Methods
  • Supply Chain Operations

Learning & teaching

Teaching will involve lecturing, case study discussion and analysis, in-class learning exercises and group tasks.

All classes (core and elective) will involve at least one guest lecture from practitioners to allow students to grasp the perspective from the real business world.

Where necessary and appropriate (for example “Marketing Research” class) students will also have to attend workshops to build the required practical skills.

Assessment

Assessment will rely on class work and exams (for core classes). The latter will account for no less than 50% and the former no more than 40% of the students’ total mark. Final mark for elective classes will rely on an individual major assignment the students will have to submit.



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The Advanced Engineering Management Programme (AEMP) is delivered jointly by Birmingham Business School (BBS) and the College of Engineering and Physical Sciences (EPS), combining the expertise and strengths of both schools to offer a high quality, distinctive and flexible course. Read more

The Advanced Engineering Management Programme (AEMP) is delivered jointly by Birmingham Business School (BBS) and the College of Engineering and Physical Sciences (EPS), combining the expertise and strengths of both schools to offer a high quality, distinctive and flexible course.

The programme introduces students to core management concepts in semester one before selecting one of four specialist pathways in semester two. Students also have the opportunity to choose a mixed pathway route, tailoring the course to their requirements.

The Construction Management pathway provides advanced training to graduates to develop their construction management skills enabling them to play leading roles in a professional capacity in both the civil engineering and building industries. The skills gained will provide them with ability to respond to changing requirements of the construction industry in both the UK and overseas. The programme includes lectures, tutorials, workshops, industrial seminars, site visits and individual projects.

Find out more about the other specialist pathways:

Course details

This programme addresses management in the construction industry in its widest sense. The purpose is to provide advanced training to graduates aspiring to higher or middle management positions in the civil engineering and building industries. It addresses the working of those organisations, as well as disciplines and techniques of practical use in the management and implementation of all stages of construction and civil engineering projects. This opens up a wide range of career opportunities, as many of the techniques are applicable both within and outside the construction industry. 

The programme includes lectures, tutorials, workshops, industrial seminars, site visits and an individual project.

Semester one modules are taken by all students to develop a firm base of general knowledge and techniques for further specialised management study. Delivered by leading academics in Birmingham Business School (BBS), the management content is research led, drawing on the expertise and reputation of BBS to help deliver a high quality experience for students. Topics include strategy, innovation, marketing, organisational behaviour and financial management. 

Semester two sees students move into a pathway of their choice, where the key management concepts tackled in the first semester will be complemented by the exploration of practical management applications by academics from the School of Engineering, drawing upon its wealth of research experience and industrial links. 

This new structure will allow us to present the core principles in semester one and then to demonstrate their application in semester two before you progress into the summer and the opportunity to investigate and develop a contemporary Engineering Management topic via a 60 credit research project.

Examples of project titles:

  • BP in the Global Oil Industry
  • Human Resources Management at Royal Bank of Scotland
  • Analysis of the Hellenic Steel Industry
  • Strategic Repositioning of the BMW Group

You can expect to be exposed throughout to up-to-date knowledge of current and future trends in the management of your chosen field whilst developing the skills of critical evaluation and analysis that you will need as an engineer of tomorrow. We look forward to welcoming you.

Specialist pathways

To apply and start studying on one of the specialist pathways, please visit the pathway programme pages;

Study part-time

The Advanced Engineering Management Programmes can be studied on a part-time basis over the duration of up to five years. Modules will be studied over a two-week period, therefore you can undertake one module per term or complete more if you would like to finish the course sooner. Module dates and times are yet to be confirmed, but if you have any queries about studying part-time you can contact .

Learning and teachment

Construction Management provides a ground in the main disciplines and techniques and to develop personal skills of practical use in the management and implementation of construction and civil engineering projects.

The programme addresses the management of technical (engineering) techniques, the development of personal, interpersonal and project management skills, and provides a fundamental understanding of the social, economic, resource management and legal frameworks within which the construction project takes place. Generally, The purpose of the course is to prepare the student to make an effective contribution to the project management of the whole enterprise and environment in which she/he will work.

The content of the programme takes into account the dominant position of the engineer at every stage in the development of a civil engineering project. Since the engineer is normally chosen to fill a position with responsibility for technical, financial and contractual decisions and for the overall management and administration of a project, the programme is directed to satisfying these needs.

The home of Birmingham Business School is University House, conveniently situated on the edge of the main campus opposite the main gate of the University. To the elegant old house of 1908, that houses staff rooms and social space, a new multi-million pound state of-the-art teaching and learning complex has been added giving a unique combination of historic elegance and cutting-edge facilities.

Our students benefit from advanced teaching technology. All fifteen lecture theatres and seminar rooms contain comprehensive audio-visual equipment and sound systems, as well as wireless connectivity and data projection. Three large PC clusters add to computing facilities already available to students across the campus. The main lecture theatre, seating 200, is often utilised outside term-time as a conference facility for local industry.

Civil Engineering at Birmingham is housed in modern buildings which provide facilities for undergraduate Civil Engineering programmes, the postgraduate Master of Science and Postgraduate Diploma programmes, post-experience programmes and an active PhD research centre. We have well equipped laboratory and computing facilities and make a point of undertaking work in co-operation with industry. The majority of the academic staff have had professional engineering experience which is often continued by means of research contracts and consultancies with private and public organisations. We have an impressive record of publications in engineering and scientific journals.



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The Engineering Management MSc programme helps you master current and emerging engineering management issues and the management principles that underpin effective strategies and outcomes. Read more

About the course

The Engineering Management MSc programme helps you master current and emerging engineering management issues and the management principles that underpin effective strategies and outcomes.

Balancing academic theory with practical opportunities, it equips you to handle the diverse management responsibilities that require knowledge in finance, systems thinking, operations, human resources and the design and management of the supply chain.

You will understand the way in which finance and assets are managed within the business, appreciate the concepts and principles of marketing and customer care and learn effective team working and motivation techniques – as well as a range of transferable skills.

Aims

Studying management within the MSc Engineering Management programme allows you to obtain an understanding of how an engineering organisation is managed internally and operates from a corporate perspective.

Increasingly employers are looking for students who can demonstrate a strong understanding, not just in the technical (your first degree), but also in managing people, processes, understanding business models especially in relation to the supply chain, and corporate strategy.

Most students choosing this programme are looking to demonstrate a broad range of management knowledge and skills that can be used together with their technical background to obtain management positions in their careers.

The course is intended to benefit a wide range of participants, in particular:

Engineering and technology graduates who aspire to management positions.
Established engineers working in industry and faced with the challenge of new areas of responsibility following promotion to management positions.
Managers working in engineering organisations who have the technical knowledge and skills but need to broaden their experience and update their expertise.
Others with engineering, technology or appropriate business backgrounds, working in advisory, consultancy or research roles, who need to familiarise themselves with engineering management principles and practices.
European and other overseas engineers who wish to broaden their education in the United Kingdom.

Course Content

Modes of Study

1 Year Full-Time: The taught element of the course (September to April) includes eight modules; delivery will be by a combination of lectures, tutorials and group/seminar work. A further four months (May to September) is spent undertaking the dissertation.

3-5 Years by Distance Learning: The distance learning programme is designed to enable you to conduct most of your studies at home, in your own time and at your own pace. For more information regarding distance learning please see website

http://www.brunel.ac.uk/study/postgraduate/Engineering-Management-MSc

Typical Modules

Compulsory Modules

Logistics and Global Supply Chain Management
Manufacturing Systems Design and Economics
Quality Management and Reliability
Managing People and Organisations
Project Management
Dissertation
Systems Modelling and Simulation

Optional Modules (choose two)

Advanced Manufacturing Measurement
Sustainable Design and Manufacture
Global Manufacturing
Robotics and Manufacturing Automation
Financial Management

Special Features

Research

The course is underpinned by the current research still being carried out by the staff in the former academic unit Advanced Manufacturing and Enterprise Engineering which promotes manufacturing as a discipline.  Thus the academics teaching on the Engineering Management MSc which were part of this unit have strong research portfolios in manufacturing. This research has been judged world leading.  In the 2014 Research Excellence Framework, academics teaching on the course were involved with Brunel’s General engineering submission, one of one of the largest in the UK. The area’s percentage of world leading research doubled, with a significant increase in our research judged as internationally excellent as well. The impact of over 75% of this research was judged to be world leading or internationally excellent. This placed the discipline in the top 20% in the UK terms of research power.

Women in Engineering and Computing Programme

Brunel’s Women in Engineering and Computing mentoring scheme provides our female students with invaluable help and support from their industry mentors.

Accreditation

The MSc Engineering Management is accredited by both the Institution of Mechanical Engineering (IMechE) and the Institution of Engineering and Technology (IET). This will provide a route to Chartered Engineer status in the UK.

Teaching

Students are supplied with a study pack in the form of text books and CD-ROMs which are supported by e-learning web based lecture materials.

Students can take between three and five years to complete the course, it is entirely up to you how long you take but usually the minimum is three years, with students taking four modules in the first year, four modules in the second year and the dissertation in the third year. However, depending on your other commitments you can take longer up to a maximum of five years.

Assessment

Assessment is by a combination of assignments and examinations. Examinations can be taken either at Brunel University or in the country you are resident in (the latter on the Distance Learning mode only). We have an extensive network of organisations (universities, colleges and British Council Offices) throughout the world that will provide invigilation services. The cost of invigilation away from Brunel is your responsibility. The exams are held in May and September each year.


 

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International business and marketing is a powerful combination if you have set your sights on a high-flying career in a leading global organisation. Read more

International business and marketing is a powerful combination if you have set your sights on a high-flying career in a leading global organisation. Our MSc equips you with the vision, professional credibility, practical skills and specialist knowledge you need to excel.

  • Focus on applied analysis in international business sectors, markets and marketing as well as international policy and global strategy
  • Network with business leaders who provide guest lectures, consultancy projects, case studies and professional mentoring
  • Gain vital hands-on experience in our brand new Bloomberg Financial Markets Lab, using real-world data for research into companies and markets across the globe
  • Work on real-world consultancy projects, harnessing the theory you learn in the classroom to help businesses and other organisations improve their performance and productivity
  • Enhance your CV and boost your employability with our unique Futures Award in Leadership in International Business and on our industry-standard leadership residential
  • Undertake a major independent study into an area of international business and marketing that matches your interests and career plans
  • Be inspired by a teaching team with industry experience, extensive contacts and a strong profile for influential research
  • Learn alongside students from around the world, sharing experiences to deepen your understanding of global business and cultural diversity

Join our highly successful network of alumni now pursuing lucrative careers in international and multinational organisations

  • Our exciting new MSc is designed to nurture the next generation of forward-thinking, energetic and ambitious business and marketing professionals with a truly global outlook.
  • In tune with today’s business world
  • Leading employers worldwide increasingly expect their senior staff to have a specialist postgraduate degree like our MSc International Business and Marketing.
  • This multidisciplinary course is an excellent choice if you want to develop a thorough understanding of the economic, marketing, strategic, legal and cultural factors facing international business. It brings together disciplines such as strategy, international economics, marketing, brand management and law.
  • Drawing on real-world case studies, you’ll hone your skills in applied research as you conduct wide-ranging business, marketing, international economic and market analysis. You’ll also focus on how to create and implement strategic marketing plans which address business challenges in original ways.
  • Learning at the cutting edge
  • Our impressive new Bloomberg Financial Markets Lab is the ideal setting for you to gain hands-on experience, working with the same information and technology used by financial and business professionals all over the world. You’ll gain vital insights into extracting and analysing real-time market and international economic and financial data, undertaking applied analysis using appropriate statistical software.
  • We are among the top universities to have invested in such exceptional learning facilities in partnership with Bloomberg, the global business and financial information leader. You will receive training from Bloomberg specialists and can work towards the Bloomberg Market Concepts Certificate alongside your degree to boost your professional profile.
  • Powerful partnerships to inspire you
  • The MSc International Business and Marketing is designed and delivered with input from business leaders operating at local, national and international levels. We collaborate directly with prestigious names such as Lloyds Bank, Smiths of Derby, Eversheds, Price Waterhouse Cooper, PKF Cooper Parry, Bloomberg and major marketing analytic firms including GI Solutions Group.
  • Many of our business partners contribute to the MSc with thought-provoking guest lectures and masterclasses. You’ll hear first-hand what happens at the sharp end of business and marketing across vastly different organisational cultures.
  • You can also extend your contacts through networking at Institute of Directors workshops, company taster days and events held by our Network of Entrepreneurs. Our annual Marketing 2020 programme – a rare opportunity to hear from some of the country’s leading marketers – sets the scene for the future of the profession.
  • Company visits will give you fresh insights too. Previous examples include behind-the-scenes tours of the Pride Park Stadium, Derby Arena, Crown Derby and high performance engineering company epm:technology.
  • Benefit from professional mentoring
  • We offer you the opportunity to receive mentoring from influential business figures who are happy to share their experiences and insights with you. Our mentors range from international trade experts and banking specialists to senior marketing managers from our partner companies.
  • Career development planning is an integral part of your studies and you’ll benefit from the support of a personal tutor. You’ll also have access to our first-class professional career service throughout your studies and even after you’ve graduated. 
  • Build an impressive portfolio of skills
  • We’re committed todelivering a stimulating learning experience, which includes our two-day industry-standard residential course in leadership.
  • You could also contribute to specialist research projects in the region or work in a team of marketing consultants with our partners. Recent examples include an economic impact study of the Buxton Festival, branding ideas for Haddon Hall, and customer research for the Derwent Rural Counselling Service.
  • In addition, we support you to take part in competitions such as the IBM University Business Challenge and the University Trading Challenge. You could even publish your research in our monthly Economic Bulletin and our academic journal, Critical Perspectives on Business Management.
  • Focus on areas that interest you most
  • The culmination of the MSc International Business and Marketing is your Independent Study where you investigate a topic that reflects your interests and ambitions. This is your chance to conduct in-depth research, developing critical thinking and problem-solving skills which will serve you well in future. You’ll ask searching questions, critically review literature, analyse data, draw conclusions and make recommendations.
  • The range of topics covered is vast. Among recent examples, our MSc students have investigated knowledge transfer in the South African hotel sector; international marketing of satellite TV packages in Africa; consumer complaint behaviour in Chinese online shopping; international leadership challenges in SMEs; international marketing in higher education; and how consumers become ‘fans’.
  • Employability sessions including psychometric testing, interview experience and assessment centre training.


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Biomedical Engineering has enormous potential to make a positive impact on human health. Biomedical engineers address healthcare problems from a unique perspective, blending an understanding of biomedical science with specialist knowledge of engineering techniques and problem-solving skills. Read more

Biomedical Engineering has enormous potential to make a positive impact on human health.

Biomedical engineers address healthcare problems from a unique perspective, blending an understanding of biomedical science with specialist knowledge of engineering techniques and problem-solving skills.

You will focus on human systems, the design and operation of devices and processes, and the application of engineering skills to new medical treatments, instruments and machines.

Our reputation for biomedical innovation in areas such as medical bionics, prostheses and tissue engineering, ensures you are learning from leaders in the field, who are working on exciting projects aimed at solving major health dilemmas.

The Master of Engineering (Biomedical with Business) will lead to a formal qualification in biomedical engineering at the Masters level.

Step into the world of medical device development through BioDesign Innovation, an interdisciplinary biomedical engineering subject, where you work in a team with MBA students to create a prototype and develop a supporting business plan.

MASTER OF ENGINEERING (WITH BUSINESS)

The Master of Engineering (with Business) is designed to provide students with a formal qualification in engineering at the masters level, with a business specialisation that recognises the need for engineers to understand the management and workings of modern professional organisations.

Students who undertake the Master of Engineering (with Business) replace five advanced technical electives with five business subjects that have been tailored specifically for engineering students and co-developed with Melbourne Business School.

Graduates will have a grounding in financial, marketing and economic principles enabling them to work efficiently in any organisation, as well as the ability to apply the technical knowledge, creativity and team work skills learnt in their engineering training. This combination of knowledge and skills will be a powerful asset in the workplace.

Key features

  • Combine a technical specialisation with exposure to the business and management skills that can help fast-track your career.
  • Benefit from subjects co-developed by Melbourne Business School and tailored specifically for engineering students.
  • Tight integration of subjects ensures that you understand the business side of engineering applications.
  • Be empowered with strong technical skills, as well as the business skills to understand how organisations work.

Biomedical Engineering Career Pathways [PDF]

CAREER OUTCOMES

Biomedical engineers: develop new drug therapies; study the electrical and/or mechanical activity of organs such as the brain, heart, muscle and bone; build artificial organs, limbs, heart valves and bionic implants to replace lost function; develop orthopaedic devices to treat bone and joint conditions; and grow living tissues to replace failing organs.

Employment opportunities exist in the biotechnology, biomedical, pharmaceutical, medical device and equipment industries, in research and innovation, in the health services and hospitals, in government and consulting, and for companies such as Cochlear, Sanofi, Cell Therapies, Compumedics, GlaxoSmithKline and Zimmer Biomet.

PROFESSIONAL ACCREDITATION

This Master of Engineering (with Business) degree is professionally recognised under EUR-ACE®. Graduates can work as chartered professional engineers throughout Europe.

This Master of Engineering (with Business) degree is provisionally accredited by Engineers Australia. In line with Engineers Australia policy on granting accreditation to new courses, full accreditation cannot be granted until sufficient students have graduated from the program. Once full accreditation has been granted, it will be back-dated to include all graduates from the start of the program.



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Study this dynamic blend of marketing and sales and gain the skills and practical experience to deliver commercial success to any organisation around the world. Read more
Study this dynamic blend of marketing and sales and gain the skills and practical experience to deliver commercial success to any organisation around the world.

A career in marketing with sales management can take you all over the world. This course introduces you to the theories and principles of marketing with a focus on sales management.

Sharing much of its content with the MSc in Marketing, you’ll gain the sales management theory and practical skills you need to be successful in the area of professional sales.

Choosing to study this dynamic blend of marketing and sales will bring increased employment opportunities in this rapidly growing field.

See the website http://www.napier.ac.uk/en/courses/msc-marketing-with-sales-management-postgraduate-fulltime

What you'll learn

MSc Marketing with Sales Management introduces you to the theories and principles of marketing and professional selling and sales management, delivering practical applications based on real commercial selling and business scenarios.

Sales management and marketing require a wide range of skills. You'll learn to think analytically and critically examine the issues confronting the global business environment. You'll also gain a variety of oral and presentation techniques to communicate effectively with clients.

You’ll develop quantitative and qualitative research through preparing and writing your dissertation. You’ll understand how to develop brands and market them effectively in the global marketplace.

You’ll benefit from our strong links within the global sales and marketing industries, as well as guest speakers.

This is a full-time course, starting in September or January, and is split up into three trimesters. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study. Our teaching team is highly qualified and experienced within sales management.

Sales management is a key role within all businesses and there are opportunities for senior level sales-related roles in a range of industries including oil and gas, chemicals, information technology, retail, pharmaceuticals, finance and engineering.

Sales-ready graduates are highly prized assets to many organisations. With improved selling skills and techniques and knowledge of effective sales processes and relationship strategy, you’ll be able to deliver commercial success to any organisation.

Modules

Your course structure is based upon the MSc Marketing and includes modules from your specialist area, including:

• Principles and Practice of Marketing
• International Sales Management
• Strategic Brand Management
• Professional Selling and Sales Strategies
• Research Methods
• Dissertation

One option module from:
• Marketing Communications
• Consumer Behaviour

One option module from:
• Direct and Digital Marketing
• New Venture Planning
• Advertising as Cultural Discourse
• Global Marketing

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

The scope of marketing and sales employment opportunities is wide. Most businesses recognise the need for a marketing and sales function and positions arise in a variety of areas worldwide such as:

• IT
• retail
• finance
• health
• charities
• tourism
• government

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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With its unique focus on the digital and analytical aspects of marketing, this marketing management degree will place you at the cutting edge of marketing practice. Read more

With its unique focus on the digital and analytical aspects of marketing, this marketing management degree will place you at the cutting edge of marketing practice.

Introducing your degree

The rise of digital and online marketing has created two key business challenges – how to optimise the use of digital marketing techniques and how to interpret the complex datasets these techniques generate. With its unique focus on the digital and analytical aspects of marketing, MSc Marketing Management will equip you with the skills employers are looking for. You’ll gain a thorough grounding in key marketing concepts and techniques, both online and offline. A choice of optional modules, such as the popular Luxury Marketing module, will enable you to pursue your career interests. And you’ll learn from active researchers whose close links with industry ensure the course reflects the latest thinking in the sector.

Overview

New technologies and the rise of digital and online communications have changed the marketing landscape. To stay in touch with the latest trends and understand their customers, businesses increasingly need marketers with knowledge of digital tools and the skills to interpret the vast amounts of data they generate.

The MSc Marketing Management’s unique focus on two key aspects of marketing – digital and analytics – will equip you to meet these needs. These two aspects are embedded across the course, for example when looking at the optimal use of loyalty card data or evaluating the effect of online customer feedback on brand reputation.

The course is suitable for graduates who are new to marketing. Our students come from a range of disciplines including media and communications, medicine and engineering.

Career Opportunities

Our students graduate with digital marketing and analytical skills that are sought after by employers; many of our students receive job offers before finishing their dissertation. The MSc Marketing Management is also good preparation for further research at PhD level.   

Past graduates have progressed to a range of roles such as customer relationship management, data analysis, brand management, marketing project management, market research and product design management. Former students are now working with big-name brands including: 

  • Accenture
  • Burson-Marsteller
  • John Lewis
  • Ocado
  • HP
  • Lego
  • BearingPoint


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This course is designed for graduates who have taken no, or a very limited amount of management or marketing in their undergraduate degree. Read more

This course is designed for graduates who have taken no, or a very limited amount of management or marketing in their undergraduate degree. If you wish to pursue a career in management or marketing, or to focus on a specific strategic innovation, enterprise or marketing capability, the course is suitable for you. People from a variety of academic backgrounds, including science, arts, engineering, law and social science attend this course. It is also suitable for those with professional or academic qualifications like medicine or accounting. This unique programme places great emphasis on the creative and innovation aspects of management and marketing which are essential for business careers and for the development of a knowledge-based economy.

View downloadable brochure here CKL22 Downloadable Brochure 

The MSc (Management and Marketing) is delivered using a combination of:

  • lectures and tutorials
  • interactive workshops
  • case-studies and class discussion
  • industry presentations
  • company visits
  • guest speakers
  • research seminars

UNIQUE ASPECTS OF THE PROGRAMME

MSc (Management and Marketing) is designed for those who have taken no, or only a very limited amount of management or marketing in their undergraduate degree. If you wish to pursue a career in management or marketing, or to focus on a specific strategic innovation, enterprise or marketing capability, this course will suit your needs.

This unique course places great emphasis on the creative and innovative aspects of management and marketing which are essential for business careers and the development of the new knowledge-based economy.

PLACEMENT AND STUDY ABROAD INFORMATION

In Part 2 of the course, from April until late August, you will pursue either a five-month research internship or an industry-focused research/consultancy project that will apply and develop what you have learnt in Part 1

SKILLS AND CAREERS INFORMATION

The nature of any management and marketing course means that on completion of the course you will be broadly equipped to seek employment in the widest possible range of industries. The theoretical foundation and skills provided will enable you to approach career opportunities with vision and flexibility, and to switch careers with greater ease, in line with your own changing career plans and with the entrepreneurial expectations of the modern economy.

People who have graduated from this course have found employment in a wide variety of industries, including:

  • education
  • food and drink
  • financial services
  • information technology
  • travel and tourism
  • management consultancy
  • retail and manufacturing industries.

Recent graduates have found employment in a variety of companies, including 2FM Radio, Apple, Cork County Council, Kerry Group, Musgrave Group, Linklift, Aon Hewitt, etc.

Support continues after you graduate. We maintain regular communication with our graduates and aim to keep them informed of employment opportunities relevant to their career plans and ambitions. Where graduates desire it, we maintain a database of their current status as information for prospective employers.

LEARNING OUTCOMES

For MSc (Management and Marketing) (NFQ Level 9, Major Award)

On successful completion of this programme, students should be able to:

  • Communicate and work effectively to a high professional standard;
  • Demonstrate advanced analytical and problem solving skills associated with effective practice;
  • Engage in advanced application of frameworks and techniques in organisational settings;
  • Demonstrate creative, reflective and personal development;
  • Display competency in management and marketing practice and research;
  • Develop a career path in management and marketing.

For Postgraduate Diploma in Management and Marketing (NFQ Level 9, Major Award) 

On successful completion of this programme, students should be able to:

  • Communicate and work effectively to a high professional standard;
  • Demonstrate advanced analytical and problem solving skills associated with effective practice;
  • Engage in advanced application of frameworks and techniques in organisational settings;
  • Demonstrate creative, reflective and personal development;
  • Display competency in management and marketing practice and research.


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Programme description. This course provides students with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems. Read more

Programme description

This course provides students with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems.

Students will consider the use and application of management science techniques in a variety of marketing and business contexts through participation in courses in marketing management, marketing decision analysis, business statistics and forecasting, marketing research methods, and more advanced applications in credit risk management, problem solving and spreadsheet modelling skills and data mining.

This practical application of quantitative marketing, taught alongside the theoretical underpinnings of marketing aptly prepares students for careers as market analysts, business consultants, database managers and marketing researchers.

Programme structure

Learning will primarily be through lectures, set reading, class discussions, exercises, group-work assignments, problem solving in tutorials and case studies. Assessment methods include examinations, assignments, presentations or continuous assessment.

Learning outcomes

On graduating from your MSc in Marketing and Business Analysis, you will be able to:

  • Define, explain and apply the key terms, concepts and theories in marketing and business analysis.
  • Critically evaluate analytical tools and frameworks used in marketing and business analysis.
  • Discuss the challenges facing marketing decision-makers in modern organisations.
  • Collect, analyse and synthesise a range of information sources to inform discussion on topical issues in marketing and business analysis.
  • Explain, apply and evaluate qualitative and quantitative approaches to marketing and business analysis problems.


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