This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Depending on your choice of modules, your final award could be either Master of Arts (MA) or Master of Science (MSc).
Students on this course are eligible for an Affiliate Professional Membership of Chartered Institute of Marketing (CIM) and access to a range of professional events.
You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also improve your career prospects in marketing and general business areas.
A highlight for many students is the residential weekend organised as part of this course – a weekend away combining presentations and workshops with great opportunities to network and get to know your fellow students.
Students on this course benefit from free access to part of the material on the course reading list.
A fast-track route to the Marketing Management MA qualification is available for holders of the CIM Postgraduate Diploma in Marketing (or equivalent). Holders of this qualification will be exempt from all but two modules:
The fees will be proportional to the number of credits studied. Dissertation (40 credits) Quantitative Analysis for Marketing Management (20 credits)
The following modules are indicative of what you will study on this course.
Core modules – MA
Core modules – MSc
Students on this course are eligible for an Affiliate Professional Membership of Chartered Institute of Marketing (CIM) and access to a range of professional events.
All students on our full-time Business Masters courses can apply to undertake the PG/MBA Internship Programme, which forms part of the Reflective Practitioner Module.
The internship allows you to test drive a career and explore one of your career interests before you complete your Postgraduate studies!
Completing an 8-12 week accredited internship helps students gain invaluable work experience. This fantastic work experience can be taken in addition to option modules. Students are responsible for finding their own internship with the support of the Business Experience Team.
To express an interest in the module, students must submit a completed application form and a copy of their updated CV. This will give students membership a dedicated website that offers exclusive access to internship vacancies, one to-one CV guidance appointments, mock interviews, employability workshops and much more.
Students can apply to London-based organisations and have the flexibility to take their internship in the summer period or alongside their studies.
Every year we receive very positive feedback from both postgraduate students and employers and expect that the internship programme will continue to remain popular amongst our students.
As a Marketing Management postgraduate, you can look forward to excellent career prospects in both UK and international specialist agencies and within in-house marketing departments.
With the MA/MSc Marketing Management, you will be particularly well-placed to pursue marketing opportunities with organisations who want marketing specialists with business analytical skills. And with the MSc, you'll also be well-placed to pursue opportunities with organisations involved in technical or financial products.
During your study, you will be offered one-year Chartered Institute of Marketing (CIM) Affiliate Professional Membership and opportunities of attending the CIM professional development and networking events which are accredited towards your CPD.
Marketing is a key aspect of every business and a fascinating work context. Choosing marketing for your graduate studies will equip you with a strong understanding of the modern business environment and will place you at the core of a company’s decision making. The ALBA MSc. in Marketing can prepare you for these challenges. It is a rigorous program aiming to provide current and prospective marketers with a blend of strategic thinking, analytical skills and contemporary marketing tools. The program provides students with an extensive coverage of digital marketing strategies and applications along with marketing metrics and marketing analytics tools to help them foster marketing accountability across their organizations.
Key features of the program
The MSc in Marketing Is Designed for:
International Recognition: Accredited by the New England Association of Schools and Colleges (NEASC)
A focus on applied learning: the program is designed to provide students with opportunities to test the practical relevance of the marketing topics taught through project work, case study analysis, and software applications.
The internship opportunities, for eligible students, it offers in positions relative to the Marketing field.
Innovative curriculum: the program offers a number of unique courses and workshops:
After completing the program participants should be able to:
The MSc in Marketing French Excellence prepares students from any country for a career in International Marketing.
The MSc in Marketing French Excellence prepares students for a career in international marketing by:
France occupies a unique position, excelling in cultural diversity, scientific endeavour, hospitality, and business acumen. The programme uses examples from global industries in which France excels to teach advanced marketing theory and techniques. The curriculum also includes an internship and a final dissertation. It provides a unique challenging experience for students, while maximizing their opportunities for long-term personal and career development.
The MSc in Marketing French Excellence programme starts with the fundamentals of Marketing and culminates with the internship and a final dissertation. It is organised in semesters:
Discover how the digital revolution has changed the field of marketing, and how the most cutting edge tools are impacting marketers globally, as well as how those tools are used, both by and in an attempt to target, the current generation. Topics include, but are not limited to: web marketing, social media marketing, big data, apps, netnography, and more.
Marketing tools, theories, and knowledge required for the successful planning and execution of effective marketing activities.
Definition of frame for a comprehensive marketing analysis, including the global environment, culture and customer and competitor analysis. Choice of market and integration of different variables within an overall international strategic approach.
Use of quantitative information as an essential element in marketing decisions. Understanding and interpreting key marketing statements within the business.
Motivation and the buying process from a French sociocultural perspective.
Understanding how brand marketing works and examining the actions and responsibilities of the marketing team, to maximize the potential of the major brands they control.
Mastering and implementing sophisticated research techniques related to data collection and analysis to address complex marketing problems with the most appropriate methodology
Learning the tools and techniques that maintain France’s position as a global leader in the luxury goods sector
Since the invention of the original hypermarket concept, France has consistently excelled in the development of innovative retailing and merchandising solutions.
Study the dominance of the French aerospace, nuclear and rail transport industries.
What makes France different and special? This module focuses on the concept of National Brand Identity and examines how French marketers integrate culture as a positioning tool to gain competitive advantage and differentiate themselves.
Focus on France’s status as the world’s most visited country and the success of leading French service companies in the tourism, hotel and hospitality industries.
Provides an essential opportunity to apply the theoretical and practical skills learnt during the first two semesters to a professional environment. You are free to carry out your internship in France, or abroad, subject to approval by the internship director, based on its relevance to the MSc programme and course content.
You will be assigned a research tutor and choose a research topic that you will study throughout the semester and present to a panel of professors.
The M.Sc. in Marketing French Excellence prepares students from any country for a career in International Marketing.
A few of the possible jobs to which you can aspire:
The Masters in Mechanical Engineering & Management offers you the opportunity to develop the knowledge and skills needed for modern engineering or technology management. The programme content includes design engineering and other mechanical engineering disciplines.
Aims of the programme:
There are two semesters of taught material and a summer session working on a project or dissertation for MSc students. September entry students start with management courses and January entry students with engineering courses.
You will be based in the Business School, developing knowledge and skills in management principles and techniques. We offer an applied approach, with an emphasis on an informed critical evaluation of information, and the subsequent application of concepts and tools to the core areas of business and management.
You will study engineering courses, which aim to enhance your group working and project management capability at the same time as improving your depth of knowledge in chosen mechanical engineering subjects.
You will undertake an individual project or dissertation work in the summer period (May–August). This will give you an opportunity to apply and consolidate the course material and enhance your ability to do independent work, as well as present results in the most appropriate format. Project and dissertation options are closely linked to staff research interests. September entry students have a choice of management dissertation topics in addition to mechanical engineering projects, and January entry students have a choice of mechanical engineering projects.
Career opportunities include positions in project management, engineering design, materials & mechanics, dynamics, control and desalination technology.
Graduates of this programme have gone on to positions such as:
Technology Engineer at Procter and Gamble
Quality Engineer at Worcester Bosch.
The MSc Marketing - Integrated Marketing for the Digital World - provides an integrated approach to marketing that combines advanced knowledge in traditional and digital marketing with a strategic mindset. The perfect fit for students who strive to enhance their analytical and strategic skills in order to pursue a successful career where they can readily adapt to the ever-developing marketing world.
As France has long been recognized for its Fashion and Luxury industries, and its large number of premium brands (L’Oréal Paris, Pernod Ricard, etc.), it comes as no surprise that a key asset of HEC Paris has always been its expertise in the field of marketing. In fact, as the leading Business School in France, HEC Paris has constantly produced talented individuals with innovative ideas who have gone on to fuel the activities of leading global companies in these French areas of excellence.
The strong relationships between HEC Paris and prestigious companies are reflected notably in the organization of many events and competitions throughout the year, in which the program’s students actively take part:
The MSc Marketing students, therefore, benefit from close ties with business leaders, notably through the range of chairs and certificates they have access to, such as:
The MSc Marketing provides the students with a complete vision of the companies’ multiple issues. This truly strategy-oriented approach is reflected in the large variety of courses available within the program, such as Marketing Strategy Reinvented, Strategic Brand Management, and Pricing Strategy.
Moreover, Marketing is a constantly evolving area, which takes multiple forms: traditional, social, mobile and viral. The HEC MSc Marketing covers all these aspects by providing not only academic and operational knowledge but also a strategic mindset to high-potential students from all around the world. With this degree, graduates are equipped with a set of skills that allows them to contribute to the success and growth of the companies they work in. With the strategic vision and hands-on experience acquired throughout the program, they will be invaluable assets to recruiters and capable of evolving easily in this challenging and ever-developing environment.
Participants are given frequent opportunities to gain real “hands-on” experience and to interact with key players from the business world through conferences, workshops, projects, such as:
The students are also given the chance to put their newly acquired knowledge into practice through business cases provided by well-known companies, offering them an invaluable opportunity to enrich their skills.
Finally, the special relationship between HEC Paris and the business world allows its students to meet the most prestigious companies directly on campus and hence access high-level international career opportunities.
The curriculum of MSc Marketing is made up of a set of compulsory core and elective courses that provide our students with all the necessary tools and knowledge required to successfully address today’s main marketing challenges.
Between April and June, students have access to a wide portfolio of certificates to add a sectorial expertise on top of their curriculum (students already holding a Master’s degree can stop in April to finish their professional thesis and fulfill a professional experience).
Finally, all students must write a Master's Thesis and fulfill a 4-month professional experience requirement in order to graduate.
Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Materials Engineering at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).
Engineering at Swansea University has key research strengths in materials for aerospace applications and steel technology. As a student on the Master's course in Materials Engineering, you will be provided with the depth of knowledge and breadth of abilities to meet the demands of the international materials industry.
Through the MSc Materials Engineering course you will be provided with training and experience in a broad range of topic areas, including metallurgy and materials selection, modern methods used for engineering design and analysis, the relationship between structure, processing and properties for a wide range of materials, materials and advanced composite materials, structural factors that control the mechanical properties of materials, and modern business management issues and techniques.
The MSc Materials Engineering course is an excellent route for those who have a first degree in any scientific or technical subject and would like to become qualified in this field of materials engineering.
MSc in Materials Engineering programme is modular in structure. Students must obtain a total of 180 credits to qualify for the degree. This is made up of 120 credits in the taught element (Part One) and a project (Part Two) that is worth 60 credits and culminates in a written dissertation. Students must successfully complete Part One before being allowed to progress to Part Two.
The part-time scheme is a version of the full-time equivalent MSc scheme, and as such it means lectures are spread right across each week and you may have lectures across every day. Due to this timetabling format, the College advises that the scheme is likely to suit individuals who are looking to combine this with other commitments (typically family/caring) and who are looking for a less than full-time study option.
Those candidates seeking to combine the part-time option with full-time work are unlikely to find the timetable suitable, unless their job is extremely flexible and local to the Bay Campus.
Modules on the MSc Materials Engineering course can vary each year but you could expect to study:
Environmental Analysis and Legislation
Communication Skills for Research Engineers
Simulation Based Product Design
Aerospace Materials Engineering
Structural Integrity of Aerospace Metals
Environmental Analysis and Legislation
Physical Metallurgy of Steels
The MSc Materials Engineering course at Swansea University is accredited by the Institute of Materials, Minerals and Mining (IOM3).
This degree is accredited as meeting the requirements for Further Learning for a Chartered Engineer (CEng) for candidates who have already acquired an Accredited CEng (Partial) BEng(Hons) or an Accredited IEng (Full) BEng/BSc (Hons) undergraduate first degree.
Accreditation is a mark of assurance that the degree meets the standards set by the Engineering Council in the UK Standard for Professional Engineering Competence (UK-SPEC). An accredited degree will provide you with some or all of the underpinning knowledge, understanding and skills for eventual registration as an Incorporated (IEng) or Chartered Engineer (CEng). Some employers recruit preferentially from accredited degrees, and an accredited degree is likely to be recognised by other countries that are signatories to international accords.
Our new home at the innovative Bay Campus provides some of the best university facilities in the UK, in an outstanding location.
Within Engineering at Swansea University there are state-of-the-art facilities specific to Materials Engineering.
- Comprehensive computer systems for specialist and general purposes.
- World-leading equipment for characterisation of the mechanical properties of metallic, ceramic, polymeric and composite materials.
- Extensive range of laboratories housing scanning electron microscopes with full microanalysis and electron backscatter diffraction capabilities.
Materials engineering underpins almost all engineering applications and employment prospects are excellent.
Employment can be found in a very wide range of sectors, ranging from large-scale materials production through to R&D in highly specialised advanced materials in industries that include aerospace, automotive, manufacturing, sports, and energy generation, as well as consultancy and advanced research.
Materials engineering knowledge is vital in many fields and our graduates go on to successful careers in research and development, product design, production management, marketing, finance, teaching and the media, and entrepreneurship.
The internationally leading materials research conducted at Swansea is funded by prestigious organisations including:
The Institute of Structural Materials at Swansea is a core member of the Rolls-Royce University Technology Centre in Materials.
This venture supports a wide ranging research portfolio with a rolling value of £6.5 million per annum addressing longer term materials issues.
Over £1m funding has been received from Airbus and the Welsh Government in the last three years to support structural composites research and development in the aerospace industry and to support composites activity across Wales.
Funding of over £6 million to continue our very successful postgraduate programmes with Tata Steel.
Other companies sponsoring research projects include Akzo Nobel, Axion Recycling, BAE Systems, Bayer, Cognet, Ford, HBM nCode, Jaguar Land Rover, Novelis, QinetiQ, RWE Innogy, Timet, TWI (Wales), as well as many smaller companies across the UK.
These industrial research links provide excellent opportunities for great research and employment opportunities.
The Research Excellence Framework (REF) 2014 ranks Engineering at Swansea as 10th in the UK for the combined score in research quality across the Engineering disciplines.
The REF assesses the quality of research in the UK Higher Education sector, assuring us of the standards we strive for.
The REF shows that 94% of research produced by our academic staff is of World-Leading (4*) or Internationally Excellent (3*) quality. This has increased from 73% in the 2008 RAE.
Research pioneered at the College of Engineering harnesses the expertise of academic staff within the department. This ground-breaking multidisciplinary research informs our world-class teaching with several of our staff leaders in their fields.
The 21st century is witnessing an unprecedented growth in technological innovation, across all business sectors.
Today’s business professionals are required to have a strong understanding of how technology and innovation must meet with the demand for technology driven products and/or services.
Yet, the majority of business undergraduates lack the necessary educational background that would allow them to fully understand how emerging technologies open the way to new business opportunities. Likewise, graduates from engineering lack the necessary business background that would enable them to focus their innovativeness and skills in economically sustainable ideas for new products and/or services.
This course simply lays the bridge for the two disciplines to come closer.
Our Department of Marketing in Strathclyde Business School and the Department of Design, Manufacturing & Engineering Management (DMEM) in our faculty of Engineering, have collaborated to develop a masters level programmes to bridge this gap.
The course comprises two teaching semesters. Semester one consists of the core classes, namely Brand Management & Product Strategy, Strategic Marketing, Innovation Management and Financial Implications of Innovation.
In semester two there is the opportunity to focus on specific topics that may be of interest to individual students.
The semester comprises four electives coming from Marketing, namely Marketing Research, Export Marketing, Services Marketing and B2B & Key Account Management; and four electives coming from Design, Manufacture & Engineering Management, namely Strategic Supply Chain Management, Management of Total Quality & Continuous Improvement, Design Methods and Supply Chain Operations.
As a student studying this course, at this stage you will need to combine two classes from Marketing with two from DMEM in such a way that the resulting set of the four electives will best fit your career vision and plans.
During the second semester, together with another three to four of your colleagues, you'll have the opportunity, as a group, to get involved in the Marketing Works projects.
The two departments supporting this course pull together their resources and substantial links with industry to secure opportunities for the students to get involved with a real-life problem facing a company.
During this project, under the supervision of one of the lecturers in the course, your group will act as a “consulting agency”, will meet with the customer and receive briefing and then work together to prepare a realistic and efficient solution to the customer’s problem.
This is a unique experience that will enable you not only to use your newly acquired knowledge and skills in practice but also give you a better understanding of the challenges laying ahead after graduation.
Upon successful completion of all the requirements (taught classes, Marketing Works project and Dissertation) you receive a Master of Science in Innovation & Marketing Management.
This requires you to collect 180 credits. A Diploma in Innovation & Marketing Management is also available for students who manage to collect no less than 120 credits.
This is the only Masters course available in Europe that brings together the field of Marketing and Engineering in an integrated course that allows graduates to pursue a professional career in either direction with tremendous success.
Teaching will involve lecturing, case study discussion and analysis, in-class learning exercises and group tasks.
All classes (core and elective) will involve at least one guest lecture from practitioners to allow students to grasp the perspective from the real business world.
Where necessary and appropriate (for example “Marketing Research” class) students will also have to attend workshops to build the required practical skills.
Assessment will rely on class work and exams (for core classes). The latter will account for no less than 50% and the former no more than 40% of the students’ total mark. Final mark for elective classes will rely on an individual major assignment the students will have to submit.
The Advanced Engineering Management Programme (AEMP) is delivered jointly by Birmingham Business School (BBS) and the College of Engineering and Physical Sciences (EPS), combining the expertise and strengths of both schools to offer a high quality, distinctive and flexible course.
The programme introduces students to core management concepts in semester one before selecting one of four specialist pathways in semester two. Students also have the opportunity to choose a mixed pathway route, tailoring the course to their requirements.
The Construction Management pathway provides advanced training to graduates to develop their construction management skills enabling them to play leading roles in a professional capacity in both the civil engineering and building industries. The skills gained will provide them with ability to respond to changing requirements of the construction industry in both the UK and overseas. The programme includes lectures, tutorials, workshops, industrial seminars, site visits and individual projects.
Find out more about the other specialist pathways:
This programme addresses management in the construction industry in its widest sense. The purpose is to provide advanced training to graduates aspiring to higher or middle management positions in the civil engineering and building industries. It addresses the working of those organisations, as well as disciplines and techniques of practical use in the management and implementation of all stages of construction and civil engineering projects. This opens up a wide range of career opportunities, as many of the techniques are applicable both within and outside the construction industry.
The programme includes lectures, tutorials, workshops, industrial seminars, site visits and an individual project.
Semester one modules are taken by all students to develop a firm base of general knowledge and techniques for further specialised management study. Delivered by leading academics in Birmingham Business School (BBS), the management content is research led, drawing on the expertise and reputation of BBS to help deliver a high quality experience for students. Topics include strategy, innovation, marketing, organisational behaviour and financial management.
Semester two sees students move into a pathway of their choice, where the key management concepts tackled in the first semester will be complemented by the exploration of practical management applications by academics from the School of Engineering, drawing upon its wealth of research experience and industrial links.
This new structure will allow us to present the core principles in semester one and then to demonstrate their application in semester two before you progress into the summer and the opportunity to investigate and develop a contemporary Engineering Management topic via a 60 credit research project.
Examples of project titles:
You can expect to be exposed throughout to up-to-date knowledge of current and future trends in the management of your chosen field whilst developing the skills of critical evaluation and analysis that you will need as an engineer of tomorrow. We look forward to welcoming you.
To apply and start studying on one of the specialist pathways, please visit the pathway programme pages;
The Advanced Engineering Management Programmes can be studied on a part-time basis over the duration of up to five years. Modules will be studied over a two-week period, therefore you can undertake one module per term or complete more if you would like to finish the course sooner. Module dates and times are yet to be confirmed, but if you have any queries about studying part-time you can contact [email protected].
Construction Management provides a ground in the main disciplines and techniques and to develop personal skills of practical use in the management and implementation of construction and civil engineering projects.
The programme addresses the management of technical (engineering) techniques, the development of personal, interpersonal and project management skills, and provides a fundamental understanding of the social, economic, resource management and legal frameworks within which the construction project takes place. Generally, The purpose of the course is to prepare the student to make an effective contribution to the project management of the whole enterprise and environment in which she/he will work.
The content of the programme takes into account the dominant position of the engineer at every stage in the development of a civil engineering project. Since the engineer is normally chosen to fill a position with responsibility for technical, financial and contractual decisions and for the overall management and administration of a project, the programme is directed to satisfying these needs.
The home of Birmingham Business School is University House, conveniently situated on the edge of the main campus opposite the main gate of the University. To the elegant old house of 1908, that houses staff rooms and social space, a new multi-million pound state of-the-art teaching and learning complex has been added giving a unique combination of historic elegance and cutting-edge facilities.
Our students benefit from advanced teaching technology. All fifteen lecture theatres and seminar rooms contain comprehensive audio-visual equipment and sound systems, as well as wireless connectivity and data projection. Three large PC clusters add to computing facilities already available to students across the campus. The main lecture theatre, seating 200, is often utilised outside term-time as a conference facility for local industry.
Civil Engineering at Birmingham is housed in modern buildings which provide facilities for undergraduate Civil Engineering programmes, the postgraduate Master of Science and Postgraduate Diploma programmes, post-experience programmes and an active PhD research centre. We have well equipped laboratory and computing facilities and make a point of undertaking work in co-operation with industry. The majority of the academic staff have had professional engineering experience which is often continued by means of research contracts and consultancies with private and public organisations. We have an impressive record of publications in engineering and scientific journals.
International business and marketing is a powerful combination if you have set your sights on a high-flying career in a leading global organisation. Our MSc equips you with the vision, professional credibility, practical skills and specialist knowledge you need to excel.
Join our highly successful network of alumni now pursuing lucrative careers in international and multinational organisations
Biomedical Engineering has enormous potential to make a positive impact on human health.
Biomedical engineers address healthcare problems from a unique perspective, blending an understanding of biomedical science with specialist knowledge of engineering techniques and problem-solving skills.
You will focus on human systems, the design and operation of devices and processes, and the application of engineering skills to new medical treatments, instruments and machines.
Our reputation for biomedical innovation in areas such as medical bionics, prostheses and tissue engineering, ensures you are learning from leaders in the field, who are working on exciting projects aimed at solving major health dilemmas.
The Master of Engineering (Biomedical with Business) will lead to a formal qualification in biomedical engineering at the Masters level.
Step into the world of medical device development through BioDesign Innovation, an interdisciplinary biomedical engineering subject, where you work in a team with MBA students to create a prototype and develop a supporting business plan.
The Master of Engineering (with Business) is designed to provide students with a formal qualification in engineering at the masters level, with a business specialisation that recognises the need for engineers to understand the management and workings of modern professional organisations.
Students who undertake the Master of Engineering (with Business) replace five advanced technical electives with five business subjects that have been tailored specifically for engineering students and co-developed with Melbourne Business School.
Graduates will have a grounding in financial, marketing and economic principles enabling them to work efficiently in any organisation, as well as the ability to apply the technical knowledge, creativity and team work skills learnt in their engineering training. This combination of knowledge and skills will be a powerful asset in the workplace.
Biomedical engineers: develop new drug therapies; study the electrical and/or mechanical activity of organs such as the brain, heart, muscle and bone; build artificial organs, limbs, heart valves and bionic implants to replace lost function; develop orthopaedic devices to treat bone and joint conditions; and grow living tissues to replace failing organs.
Employment opportunities exist in the biotechnology, biomedical, pharmaceutical, medical device and equipment industries, in research and innovation, in the health services and hospitals, in government and consulting, and for companies such as Cochlear, Sanofi, Cell Therapies, Compumedics, GlaxoSmithKline and Zimmer Biomet.
This Master of Engineering (with Business) degree is professionally recognised under EUR-ACE®. Graduates can work as chartered professional engineers throughout Europe.
This Master of Engineering (with Business) degree is provisionally accredited by Engineers Australia. In line with Engineers Australia policy on granting accreditation to new courses, full accreditation cannot be granted until sufficient students have graduated from the program. Once full accreditation has been granted, it will be back-dated to include all graduates from the start of the program.
This course is designed for graduates who have taken no, or a very limited amount of management or marketing in their undergraduate degree. If you wish to pursue a career in management or marketing, or to focus on a specific strategic innovation, enterprise or marketing capability, the course is suitable for you. People from a variety of academic backgrounds, including science, arts, engineering, law and social science attend this course. It is also suitable for those with professional or academic qualifications like medicine or accounting. This unique programme places great emphasis on the creative and innovation aspects of management and marketing which are essential for business careers and for the development of a knowledge-based economy.
View downloadable brochure here CKL22 Downloadable Brochure
The MSc (Management and Marketing) is delivered using a combination of:
MSc (Management and Marketing) is designed for those who have taken no, or only a very limited amount of management or marketing in their undergraduate degree. If you wish to pursue a career in management or marketing, or to focus on a specific strategic innovation, enterprise or marketing capability, this course will suit your needs.
This unique course places great emphasis on the creative and innovative aspects of management and marketing which are essential for business careers and the development of the new knowledge-based economy.
In Part 2 of the course, from April until late August, you will pursue either a five-month research internship or an industry-focused research/consultancy project that will apply and develop what you have learnt in Part 1
The nature of any management and marketing course means that on completion of the course you will be broadly equipped to seek employment in the widest possible range of industries. The theoretical foundation and skills provided will enable you to approach career opportunities with vision and flexibility, and to switch careers with greater ease, in line with your own changing career plans and with the entrepreneurial expectations of the modern economy.
People who have graduated from this course have found employment in a wide variety of industries, including:
Recent graduates have found employment in a variety of companies, including 2FM Radio, Apple, Cork County Council, Kerry Group, Musgrave Group, Linklift, Aon Hewitt, etc.
Support continues after you graduate. We maintain regular communication with our graduates and aim to keep them informed of employment opportunities relevant to their career plans and ambitions. Where graduates desire it, we maintain a database of their current status as information for prospective employers.
For MSc (Management and Marketing) (NFQ Level 9, Major Award)
On successful completion of this programme, students should be able to:
For Postgraduate Diploma in Management and Marketing (NFQ Level 9, Major Award)
On successful completion of this programme, students should be able to:
With its unique focus on the digital and analytical aspects of marketing, this marketing management degree will place you at the cutting edge of marketing practice.
The rise of digital and online marketing has created two key business challenges – how to optimise the use of digital marketing techniques and how to interpret the complex datasets these techniques generate. With its unique focus on the digital and analytical aspects of marketing, MSc Marketing Management will equip you with the skills employers are looking for. You’ll gain a thorough grounding in key marketing concepts and techniques, both online and offline. A choice of optional modules, such as the popular Luxury Marketing module, will enable you to pursue your career interests. And you’ll learn from active researchers whose close links with industry ensure the course reflects the latest thinking in the sector.
New technologies and the rise of digital and online communications have changed the marketing landscape. To stay in touch with the latest trends and understand their customers, businesses increasingly need marketers with knowledge of digital tools and the skills to interpret the vast amounts of data they generate.
The MSc Marketing Management’s unique focus on two key aspects of marketing – digital and analytics – will equip you to meet these needs. These two aspects are embedded across the course, for example when looking at the optimal use of loyalty card data or evaluating the effect of online customer feedback on brand reputation.
The course is suitable for graduates who are new to marketing. Our students come from a range of disciplines including media and communications, medicine and engineering.
Our students graduate with digital marketing and analytical skills that are sought after by employers; many of our students receive job offers before finishing their dissertation. The MSc Marketing Management is also good preparation for further research at PhD level.
Past graduates have progressed to a range of roles such as customer relationship management, data analysis, brand management, marketing project management, market research and product design management. Former students are now working with big-name brands including: