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Masters Degrees (Marketing And Pr)

We have 132 Masters Degrees (Marketing And Pr)

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The MA in Marketing and PR offers you the opportunity to gain both the essential knowledge of marketing and PR theory and practice and its application in a real world context. Read more
The MA in Marketing and PR offers you the opportunity to gain both the essential knowledge of marketing and PR theory and practice and its application in a real world context. The course focuses on skills required to take on a specialist role in marketing and/or PR in a variety of organisations. Specifically the MA programme aims to enable you to develop your capability to build successful marketing and PR careers in a rapidly changing business environment and develop your ability to integrate marketing and PR knowledge and practice in different contexts to improve your own marketing and PR practice. It also develops your understanding of different domains of knowledge from a range of perspectives in the study and practice of marketing and PR in both domestic and international contexts. The course will provide you with an in-depth and intellectually challenging study of marketing and PR at a postgraduate level, whilst encouraging independent judgement.

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Branding is one of the most important aspects of marketing. This course is designed for those seeking to develop a specialist understanding of brand management and communications. Read more
Branding is one of the most important aspects of marketing. This course is designed for those seeking to develop a specialist understanding of brand management and communications. If you want to kick-start a career in one of these exciting fields, this is the course for you.

Communications contribute to the competitive advantage of a business through differentiation and building brand value and equity. This degree will introduce you to the various tools businesses use - including advertising, promotion and PR to communicate with target markets.

The degree develops your knowledge of both the theory and practice of marketing at an advanced level. It will provide you with an in-depth and critical understanding of research methodologies, as well as marketing communications planning and strategy.

You will critically analyse real world branding and develop a marketing communications strategy for a real client. This will provide you with the commercial marketing experience that employers are looking for.

Scholarships

Scholarships are available for this course. Please click the link below for more information.
https://www.brighton.ac.uk/studying-here/fees-and-finance/postgraduate/index.aspx

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules (Moving to Masters, Critical Developments in Marketing Theory and Practice, Marketing Planning and Strategy, Marketing Research I: quantitative methods, Marketing Research II: qualitative methods, and a dissertation).

This specialist route includes one subject-specific module (Branding and Communications), but also shares a range of optional modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study six core modules including a masters transition module and a dissertation. You will also choose an option module to study. This will allow you to specialise in the areas of the course that interest you the most.

Modules:

Moving to Masters
Critical Developments in Marketing Theory and Practice
Marketing Planning and Strategy
Marketing Research I: Quantitative Methods
Marketing Research II: Qualitative Methods
Branding and Communications
Dissertation

One from:

International Marketing
Social Marketing
Behavioural Economics
Digital Marketing
New Product Development

For more information please see the website

https://www.brighton.ac.uk/courses/study/marketing-branding-and-communications-msc-pgcert-pgdip.aspx

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership:

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

• The Marketer – the members' magazine
• Studying Member e-news
• Learning Zone website – study resources
• Marketing library and online archive resources

Professional Certificate in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Essentials (exempt)
• Marketing Information and Research (exempt)
• Assessing the Marketing Environment
• Stakeholder Marketing

Professional Diploma in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Planning Process (exempt)
• Delivering Customer Value through Marketing (exempt)
• Managing Marketing
• Project Management in Marketing

Diploma in Digital Marketing

This course consists of three units, one of which will be exempted:

• Marketing and Consumer Behaviour (exempt)
• Digital Marketing Essentials
• Digital Marketing Planning

Teaching excellence

Course tutors have worked in industry prior to joining and continue to consult for corporate firms, enabling them to feed the latest developments in the commercial world into the course. They are also active researchers and this knowledge and experience is used to help develop an advanced knowledge of the latest marketing theory.

Industry representatives advise on the content and development of the course and contribute to teaching as guest lecturers. These talks help bring classroom theory to life by sharing real-world case studies, results and pitfalls.

Students learn a range of transferable skills, such as research skills, presentation skills, working in groups and dealing with conflict. These skills are much sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

A Marketing (Branding and Communications) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors including advertising, branding, communications, digital marketing, direct marketing, event management, public relations and sales.

The course is also ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.
Previous graduates have started successful careers with the following companies:

• Product Manager for Astra Zeneca, Milan
• Brand manager for Campari, Switzerland
• Account Executive for Blaze Communications, UK
• Marketing Manager for Mitchells and Butlers, UK
• Marketing Manager for Cartier, Taiwan
• Brand Manager for L'Oreal, Greece

Links with industry:

"Our students engage with industry through work placements, projects and guest speakers. This close link with industry often provides our students with opportunities to get a job. This is what the business school is all about." - Aidan Berry, Director of Brighton Business School

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Digital marketing is driving customer insights, and proves key in improving return on investment and company performance. Read more
Digital marketing is driving customer insights, and proves key in improving return on investment and company performance. There is a shortage of skilled people who can manage this process and interpret data to provide a justification for decision making; meaning this MSc Strategic Digital Marketing course is attractive to employers.

Strategic Digital Marketing is an essential aspect of any marketing strategy. By studying this course you will develop the skills and knowledge much sought after in the market place, allowing you to contribute strategically to a business’s success in the digital marketing arena.

You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future. This will give you, your organisation, or prospective employer, a distinct competitive advantage.

The course also provides many opportunities for you to network with fellow students, sharing your experience and workplace ideas, and offers an innovative approach to the issues that today’s marketers face.

The course is currently being considered for accreditation by the IDM (Institute of Direct and Digital Marketing).

See the website http://courses.southwales.ac.uk/courses/1247-msc-strategic-digital-marketing

What you will study

This course focuses on strategic entrepreneurial marketing and the development of new business models and value propositions based on in-depth insights of both customer and industry/market sector analysis.

It has a clear emphasis on the strategic utilisation of digital marketing theory, strategy, tools and tactics as well as analysis and evaluation of key analytics and metrics in meeting organisational key performance indicators.

You’ll study 180 credits on the course. These credits are made up of the following modules:

- Digital Marketing Management (September – December)
On this module you will learn key aspects of strategic digital marketing planning as well as the changing nature of customer markets and strategic business models. You will be expected to set strategic digital marketing objectives to meet strategic business aims.

- Strategic Entrepreneurial Marketing (September – December)
Gain an understanding of key constructs associated with Strategic Entrepreneurial Marketing, Strategic Entrepreneurial Marketing interfaces with business strategy; and the differentiation between Strategic Entrepreneurial Marketing, and normative marketing planning and management.

- Content Marketing and PR (January to March)
You will be provided with a solid foundation for writing and factual story-telling as well as verbal communication within a marketing and PR context.

- Digital Tools, Technologies and Metrics (January to March)
You will learn about how digital tools and technologies can be used to engage and influence customer conversations and interactions as well as customer retention. You’ll also understand and critique best practice and relevant tools and technologies, application, remuneration and controls to deliver results and find out about how digital tools and technologies interface with business activities to meet strategic aims and objectives.

- Campaign Planning for Marketing and PR (April – May)
On this module you will learn about key constructs associated with Campaign Planning for Marketing and PR; and how strategic digital Campaign Planning for Marketing and PR interfaces with overall organisation strategies and actions.

- Research Methods
Develop your understanding and skills of research in a management and/or professional development context whilst undertaking a critical review of research methodologies and methods.

- Dissertation
A significant piece of research into an appropriate area of study.

Learning and teaching methods

The course is delivered full-time daily and is term-based. Part time students, depending on prior qualifications and experience will be counselled on the flexible options available to them.

You will study through a series of lectures, workshops and internship/work-based learning. The course team work closely with digital marketing professionals who co-deliver elements of the course.

Teaching staff come from a range of academic and practitioner backgrounds. Their expertise comes from a wide range of private and public practice areas as well as academic and research-focussed subjects.

Alumni form an important part of delivery through communicating experiences and inspiring our students. Through social media, we have captured graduates who have studied the course and related modules. It is hoped that this group will facilitate networking and information sharing. A LinkedIn course area has been developed to ensure prospective and current students and alumni can engage and build their professional network.

Work Experience and Employment Prospects

The MSc Strategic Digital Marketing draws students from a range of backgrounds who share the common goal of wanting to develop as strategic digital marketers. Graduates should greatly enhance their career prospects across a variety of industries in both private and public sectors but may also choose to start up their own business in this growth area. Career options include Social Media Lead, Digital Marketing Manager, Digital Strategy Manager, Marketing Manager, Digital Communications Manager or E-Marketing Manager.

Throughout the course guest speakers representing employers from public, private and third sector industries and organisations provide students with career advice. These sessions will provide you with a broad overview of the different opportunities available to you.

Assessment methods

You will be assessed on a variety of methods, including individual coursework (reports and portfolio work), group projects (reports, presentations, and case studies) and a dissertation/business research project. There are no examinations.

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Accredited by the. Chartered Institute of Marketing. (CIM), our Masters in Advertising and Marketing allows you to gain specialist knowledge in marketing communications and advertising, alongside comprehensive understanding of key areas of marketing such as strategy, consumer behaviour and research. Read more

Accredited by the Chartered Institute of Marketing (CIM), our Masters in Advertising and Marketing allows you to gain specialist knowledge in marketing communications and advertising, alongside comprehensive understanding of key areas of marketing such as strategy, consumer behaviour and research.

Taught by specialists with professional experience and research expertise, you’ll gain the skills and knowledge to prepare for a successful career in marketing communications.

The course offers a balanced academic and practical programme, giving you the opportunity to apply your knowledge to genuine business situations. You’ll explore contemporary developments in marketing and marketing communications theory and practice.

Dedicated modules will introduce you to key concepts, frameworks and approaches, whilst equipping you with the skills you need to work in a professional marketing communications or advertising environment. You’ll also select optional modules allowing you to focus on areas that suit your career plans.

Academic excellence

The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across the globe.

Our research makes an important contribution to your learning on the MA Advertising and Marketing; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre is the Business School’s established and esteemed centre of excellence for scholarly research work.

Accreditation

This programme is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain professional qualifications through CIM Graduate Gateway. This means you can work towards CIM qualifications during your studies, and will receive exemptions from selected assessments.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

CIM qualifications are highly sought after by employers, which ensures you are equipped with the best opportunities for a successful marketing career.

Course content

Throughout the year you’ll study core modules covering different aspects of advertising and marketing.

You will build your understanding of the ways in which brands communicate with their audiences with modules in marketing communications and PR and corporate communications. From there you’ll explore theories and practices of different types of advertising, and examine how organisations plan and develop their media strategies in a changing media landscape. In addition you’ll also gain an insight into important marketing functions of marketing which support brand communications.

Optional modules will give you the chance to shape the programme to suit your interests or career plans. You could focus on sales promotion, brand management and other fields such as social media, digital and interactive marketing.

The course culminates in a final project, which allows you to demonstrate the knowledge and skills you’ve gained while focusing on a single topic in-depth. Two options are available – you could complete either a standard research dissertation on a topic of your choice, or a consultancy project, allowing you to work with an external business on a real marketing problem.

Throughout the course you’ll also benefit from a Professional Skills and Employability module, dedicated to developing the key skills employers are looking for when recruiting marketing graduates. Read what our students say about the opportunities for professional development.

Course structure

Compulsory modules

You’ll take eight compulsory modules, plus your dissertation, which can be either a research dissertation or marketing consultancy project.

  • Consumer Behaviour 15 credits
  • Marketing Communications 15 credits
  • Advertising 15 credits
  • Global Strategic Marketing 15 credits
  • Media Planning and Strategy 15 credits
  • Public Relations and Corporate Communications 15 credits
  • Marketing Research 15 credits
  • Professional Skills and Employability 15 credits
  • Dissertation OR Marketing Consultancy Project 30 credits

Optional modules

  • You’ll also choose two optional modules.
  • Brand Management and Corporate Identity 15 credits
  • Sales Promotion and Sponsorship 15 credits
  • Social Media Marketing 15 credits
  • Direct, Digital and Interactive Marketing 15 credits

For more information on typical modules, read Advertising and Marketing MA in the course catalogue

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course allowing you to prepare for taught classes and sharpen your own research and critical skills.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Career opportunities

Graduates of the MA Advertising and Marketing can expect to have a wide and varied range of career opportunities in marketing communications agencies and in-house marketing departments.

Previous graduates have become brand managers, research managers, account executives, business development specialists, sales managers and even started their own businesses. Employers include marketing agencies within the advertising and communications sector, retailers, communications groups, commercial banks, education and recruitment agencies.

An increasing number of graduates are working within the rapidly expanding digital, direct and interactive marketing industry.

Careers support

Our dedicated Professional Development Tutor provides tailored academic and careers support to every student. This means you will develop the academic skills to successfully progress through the course, and also the professional skills you will need to secure employment and start a successful career.

You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.

Read more about our careers support.



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Got a passion for marketing? Hoping to improve your suitability for senior marketing roles? Southampton Solent University’s MA Marketing Management programme can help you to develop an advanced understanding of key marketing concepts, looking at industry practices from a strategic, international and ethical perspective. Read more

Overview

Got a passion for marketing? Hoping to improve your suitability for senior marketing roles? Southampton Solent University’s MA Marketing Management programme can help you to develop an advanced understanding of key marketing concepts, looking at industry practices from a strategic, international and ethical perspective.

- Students are able to tailor the course to their own unique career ambitions, choosing either the ‘digital marketing’ or ‘marketing management’ pathway.
- A range of optional units supplement each pathway, helping students to specialise even further.
- Graduates automatically qualify for membership into the Chartered Institute of Marketing.
- The course is taught by tutors with experience in a wide range of industry roles.
- Guest speakers, networking events, live client briefs and marketing consultancy projects offer students valuable opportunities to interact with the industry.
- Students have the chance to gain PRINCE2 and Google Analytics qualifications alongside their postgraduate degree.
- Flexible study is available, including a two-year part-time variation.

The industry -

The UK’s economic recovery is maintaining a strong pace, with many businesses feeling comfortable enough to focus on growth for the first time since the survival-oriented recession years. Studying a postgraduate degree in marketing positions students perfectly to help drive that growth, delivering quality marketing research and then making decisions accordingly.

The programme -

Core units look at the significance of communication; the development of existing and emerging marketing strategies; new marketing technologies; globalisation; and relationship marketing. Students also learn how best to apply academic theory to real-life marketing scenarios, eventually researching and writing their own 12,000 word dissertation. This is an ideal opportunity to explore an area of marketing that is related to their own unique career ambitions.

Professional qualifications are offered alongside the core postgraduate curriculum. These include Chartered Institute of Marketing, CAM Foundation, PRINCE2 and Google Analytics awards. Professional qualifications of this kind are valued by many employers, giving students an advantage when it comes time to look for work.

Marketing management students also benefit from our strong links with industry, gaining access to a range of exciting guest lectures, live briefs and industry assessments. The Marketing Consultancy Project unit sees students working on marketing projects with either a commercial or not-for-profit business. Past students have completed work for Symantec, Southampton City Council, the Leprosy Mission, the Nuffield Theatre, Cunard, Microsoft, Bath Travel, Morgan Motor Company, Rotary International and Arlington Fleet Services.

The course team can help students to secure additional work placement opportunities throughout the course. Students also have the chance to develop freelance experience by pitching for work at Solent Creatives, our in-house creative agency.

Course Content

Programme specification document - http://mycourse.solent.ac.uk/course/view.php?id=6152

Teaching, learning and assessment -

The course is classroom-based and involves group and individual study. It includes field trips to Morgan Motor Cars in Coventry and local marketing communications agencies.

Work experience -

Several units provide opportunities to work on live projects. For the Marketing Consultancy Project, for example, past students have completed research for Symantec, Southampton City Council, the Leprosy Mission, the Nuffield Theatre, Cunard and Microsoft.

Placements are available during the summer vacation, giving you the chance to work closely with a UK business and, by agreement, undertake research for your dissertation.

Assessment -

Assessment is through individual and group work. There are no examinations.

Web-based learning -

Solent’s virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

Our graduates are well placed to pursue high-flying careers in a variety of areas, including strategic management, digital and social media marketing, marketing communications and PR, product management and marketing research.

Suitable roles for graduates include:

- Strategic management
- Digital and social media marketing
- Marketing communications and PR
- Product management
- Marketing research

Links with industry -

We have strong links with industry and welcome regular guest speakers and visiting fellows from industry and commerce.

You’ll have opportunities to complete practical projects and placements during the course.
The course is supported by a number of organisations, including Lawton Communications, Carswell Gould and the Institute of Commercial Management.

Transferable skills -

You will develop skills and knowledge in a range of areas, including business and client communications, market research, marketing planning, presentation, project management, teamwork and marketing strategy.

Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £5,140

International full-time fees: £11,260

UK and EU part-time fees: £430 per 15-credit unit

International part-time fees: £940 per 15-credit unit

Graduation costs -

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx

Next steps

Is it time to take your marketing career to the next level? By combining the skills, knowledge, and professional qualifications gained during your time studying here at Southampton Solent, you’ll be better prepared to work in a range of senior marketing roles.

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This marketing masters is designed to help you evolve into a critically informed professional with the key analytic and strategic skills employers need. Read more
This marketing masters is designed to help you evolve into a critically informed professional with the key analytic and strategic skills employers need.

During your studies, you will be introduced to ideas that will improve your strategic thinking and your ability to devise creative solutions to marketing problems.

Distinctiveness within the diet of study comes from a focus on the contemporary consumer. Today’s consumer is more marketing savvy, more environmentally aware of the responsibilities associated with the market place, and has greater engagement with technology. Understanding this emergent being is crucial to marketing practitioners in developing innovation within the marketing field. This greater understanding will help marketers to develop more appropriate strategies and communications methods and thus facilitate more effective bi-directional communication which will assist with organisational success, but also with the creation of a more satisfied customer base. The inclusion of modules such as ‘Innovation in Consumerism and Market Research’, ‘Trends in Marketing’ and ‘Social and Sustainability Marketing’ will allow the student to focus in depth on the matters that are crucial in developing organisational success that pays due regard to the customer base.

Course content allows you to focus on how research can inform practice, and strengthen performance in complex modern markets. You will explore why organisations adopt certain marketing strategies and tactics, and how practices are likely to evolve in today’s rapidly changing international business environment.

Your studies will also focus on the increased importance of brand and reputation management, the modern driving force of new media, and the challenge of re-appropriating traditional approaches to communications.

You will challenge the broad-based concepts and philosophies of modern marketing and consider the importance of a customer-centric, service dominant approach to marketing, where the balance of power is shifting from marketer to consumer. You will gain an insight into emerging trends in contemporary marketing practice, underpinned by cutting-edge approaches to managing an organisation’s reputation and its brands. You will also learn how to communicate with the end consumer and other stakeholders through traditional and new media.

See the website http://courses.southwales.ac.uk/courses/507-msc-marketing

What you will study

Throughout your studies, you will explore a wide range of marketing philosophies and functions, challenging traditional methods and contemporary thinking. Research skills will focus on the effect of new and emerging media on modern organisational thinking. You will test issues surrounding areas such as corporate ethics, branding, and marketing strategy, as well as question communications theory and develop new ideas in line with marketing thinking and consumption.

Modules you will study:

- Strategic Marketing
This module critically examines the key elements of strategic marketing and its interface with business strategy.

- Research Methods
Develop your understanding and skills of research in a management and/or professional development context whilst undertaking a critical review of research methodologies and methods.

- Brands and Reputation Management
This module aims to provide a critique of the key theoretical underpinning surrounding the consumption, construction and reputation management of brands – a key responsibility for modern PR practitioners.

- Social and Sustainability Marketing
You will gain an understanding of social, economic, ecological issues in domestic and global markets.

- Trends in Marketing
You will learn about contemporary and emergent issues in marketing.

- Creativity in Advertising and Promotion
On this module you will learn about the best use of creative processes of ads and promotion.

- Dissertation
A significant piece of research into an appropriate area of study.

Learning and teaching methods

There is a varied lecture and seminar programme, case studies, visits, and analyses of contemporary marketing campaigns. Teaching is delivered by a team of research-active academics who maintain close links with the Chartered Institute of Marketing (CIM). You will have access to some of the world’s top marketing journals and publications, as well as specialist guest lectures.

Work Experience and Employment Prospects

This course will enable students with a limited marketing background to enhance their employability and skills, and will also enable those established practitioners to consolidate their knowledge through the contextualisation of theory within practice and vice versa. This will allow a deeper understanding of the discipline within the field.

This course has been designed to meet the development needs of those who want a career in marketing. As such, it reflects the requirements of dynamic organisations of various sizes and types, in a range of sectors.

Our marketing graduates can be found in a variety of senior marketing positions with national retailers, international charities, leading financial institutions and professional sports clubs.

Many graduates have also set up their own consultancy firms or continue their studies to doctoral level, becoming experts in their own specialist fields of marketing.

Assessment methods

Assessment is assignment-based, so you can explore each subject to develop your critical and analytical skills. The final requirement is a dissertation or business research project, where you will examine an aspect of marketing in depth.

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The MSc Digital Marketing at Liverpool John Moores University will extend your knowledge of traditional marketing and equip you with the new knowledge and approaches needed to reach digital audiences. Read more
The MSc Digital Marketing at Liverpool John Moores University will extend your knowledge of traditional marketing and equip you with the new knowledge and approaches needed to reach digital audiences.

-Course available to study full time (1 year) and part time (2 years)
-Programme at the cutting-edge of digital marketing practice, led by staff with strong links to professional bodies
-Developed in partnership with industry and delivered by both academics and industry professionals
-Accreditation by the Institute for Direct and Digital Marketing recognising that course content is of a professional standard relevant to potential marketeers
-Assessment through live client briefs and consultancy or project work brings the opportunity to gain work experience and develop a digital portfolio as a showcase for potential employers

Digital Marketing is one of the biggest growth areas in present times. For those with a talent for understanding brand identity, there are many new and exciting opportunities to explore tone-of-voice, and to make connections through these ever evolving modes of digital communication.
A new breed of marketing professional is in demand, someone who is able to combine traditional marketing methods with new techniques and platforms to reach a digital audience and who is also creative, innovative and responsive.

Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds.

The IDM accreditation recognises that the course content is of a professional standard relevant to those who want to work in marketing. It gives you the opportunity to take the IDM Certificate in Digital Marketing alongside your studies, a professional qualification widely recognised by employers.

What you will study on this degree

Please see guidance below on modules for further information on what you will study.

Digital Marketing in Context

You will develop a critical, theoretical understanding of the field of digital marketing, gaining an in-depth appreciation of the key areas of digital including email marketing, online promotion, social media management, mobile marketing and SEO

Digital Marketing (current and emerging technologies)

Explore the key concepts and trends within digital marketing while building confidence to work with some of the significant, emerging technologies in this exciting new field. The module provides hands-on, interactive workshops which will allow you to gain the necessary practical skills for working with the various technologies in the field of digital marketing

Marketing, Consumer and Business Insights

By completing this module, you will understand the nature of the marketing function and the importance of marketing within the modern organisation

Digital Marketing Strategy and Planning

This module will provide you with a detailed understanding of how to plan a digital marketing campaign. You will evaluate relevant academic frameworks and up-to-date industry sources will be used to plan a detailed campaign based on a 'live' brief

Digital Marketing Campaign Management

This module complements 'Digital Marketing Strategy and Planning' and allows you to work alongside your client and develop your 'live' project

Research Methods for Digital Marketing

Develop an understanding of the key research methods necessary to analyse important consumer and market trends. This module prepares you for your dissertation

Dissertation

Complete a 15,000 word research study on a theme of your choice

Further guidance on modules

The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Please email if you require further guidance or clarification.

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The MSc Marketing Management program is delivered in Grenoble and London - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming. Read more

Objectives

The MSc Marketing Management program is delivered in Grenoble and London - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming

Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations. You will be capable of understanding the demands of business and translating these needs into up-to-date marketing programs that build long-term customer relationships and generate long-term growth.

4 COMPELLING REASONS TO CHOOSE THIS PROGRAM

- Our graduates are sought after by leading organizations for internships and permanent positions.
- AMBA, AACSB, EQUIS-accredited School
- A Top European Business School - http://en.grenoble-em.com/rankings

Program

After an introduction to the general business environment, the program covers the fundamentals of marketing and the methodology of marketing planning.

Specific areas such as digital marketing, customer intelligence and business to business marketing are also covered. Course content places emphasis on current trends in marketing, as well as key issues that marketing professionals face.

The program combines academic theory and a practical approach through case studies and real live examples to provide a hands-on approach.

The continual development of critical thinking and analytical skills enables graduates to make sound strategic marketing decisions at managerial level in an international environment. The MSc Marketing Management also focuses on soft skills such as presentation techniques and intercultural communication - indispensable assets for effective management in multicultural environments.

Introduction Week

- Moodle e-learning platform
- Library and Computing Services
- Administrative Issues
- Alumni Association

Program Content

COURSE CONTENT

The first year of the Master is a fulltime year in Grenoble or London.
The program covers four key areas of study for Marketers, each of the 19 modules follow a logical connection to the one before.

- Strategic Management (6 modules)
- Marketing Management (8 modules)
- Digital Marketing (2 modules)
- Business Fundamentals (3 modules)

The content of the program may be adapted from year to year to take into account the needs of industry. Class attendance is compulsory.

Integrative Marketing Case Study

Using an existing business, the “Live Business Case” will provide the students with the opportunity to pull together all the aspects of the program. Students will analyze a marketing problem in the Company and use their skills and knowledge to solve issues and propose solutions. This takes place in small groups and in a limited time. Assessment for the case study will be based on a group assignment with a group presentation to the Company.

At the end of the one-year full time part of the program, each student will be required to complete a Final Management Project of approximately 20,000 words in length, under the guidance of a GGSB tutor.

To successfully complete the Final Management Project, you are required to address a particular research question or knowledge gap in the field of your study. This will be business oriented and coherent with your program's objectives. A student may choose to write his/her project on a topic grounded in his/her internship experience.

Careers

Graduates of the MSc Marketing Management program are qualified for positions such as:

MARKETING

- Marketing Executive
- Product Manager
- Brand Manager
- Sales Promotion Account Executive
- PR Account Executive
- Marketing Manager

ADVERTISING

- Account Executive
- Account Manager
- Account Planner
- Media Buyer
- Media Planner

MARKET RESEARCH

- Market Researcher
- Research Executive
- Senior Researcher

RETAILING, LOGISTICS & SALES

- Retail Buyer
- Retail Merchandiser
- Customer Service Manager
- Retail Manager
- Sales Executive
- Sales Manager
- Logistics Executive
- Logistics and Distribution Manager

Internships

MSc Marketing Management students spend their internships in prestigious international companies:

- Xerox Research Center Europe
- Warner Home Video
- Hewlett Packard
- Schneider Electric SAS
- Evergreen Laurel Hotel
- Cartier International
- Salomon
- Adidas France
- HP France
- Coca Cola
- Amadeus SAS
- Siemens Transmission & Distribution

Internships include: Assistant Key Account Manager, Assistant Program Manager, and Marketing Assistant, among many others.
Interns put their marketing knowledge into practice not only in marketing departments but also in sales, B2B sales, exports, and press and advertising.

Admission

This program is suitable for graduates from a wide range of disciplines. Prospective students should have excellent written and oral communication skills, strong interpersonal skills, and the motivation to pursue an international career.

Experienced managers already working in marketing positions will also benefit from this program by acquiring a formal qualification and training in the theory and concepts needed to advance their marketing careers

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with good grade average.
- Work experience is not compulsory.
- Fluency in English (see test requirements below).
- GMAT is not required for this program.

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Global organisations are realising that their corporate communications and marketing functions need to work closely to communicate with stakeholders. Read more

Global organisations are realising that their corporate communications and marketing functions need to work closely to communicate with stakeholders. This growing interdependence has partly been driven by the impact of online communications on organisational reputation.

This course recognises this industry shift and explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations. You focus on stakeholder management, global marketing, brand management, reputation management, media relations and social media.

Taught by researchers who combine their professional experience with the latest research expertise, you’ll examine key theories and concepts and gain the practical professional skills employers are looking for.

You’ll benefit from our corporate connections, as senior figures working in the sector regularly visit to offer a practitioner’s view during guest lectures. Many also provide case studies and practical projects.

Academic excellence

The Marketing division at Leeds University Business School is one the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across the globe.

Our research makes an important contribution to your learning on the programme; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre (GLOSMARC) is the Business School’s established and esteemed centre of excellence for scholarly research work.

Course content

The course provides you with an essential foundation in communications theory, marketing strategy and public relations practice.

You’ll explore the history and theory of corporate communications, connecting communications to overall corporate strategy. Alongside this, you’ll study the latest thinking in important areas of marketing such as international marketing, marketing strategy and marketing research, as well as understanding how organisations manage their brands and identities, marketing communications and key priorities such as sustainability.

During the Public Relations in Practice module, you’ll work alongside classmates in interactive workshops that focus on the practical applications of some key PR tools and techniques. You’ll cover essential skills such as campaign planning, personal communication skills, influencing techniques and writing for PR.

In addition, you’ll choose from a selection of optional modules that allow you to focus on a topic that matches your interests and career plans.

In the final semester you will apply your skills and knowledge to either a research dissertation or a practical consultancy project. Our consultancy projects give you the opportunity to work with a live business situation, make links with industry and gain work experience that can be exceptionally rewarding.

Course structure

Compulsory modules

You’ll study nine compulsory modules, plus either a dissertation or consultancy project.

  • Corporate Communications and Reputation Management 15 credits
  • Corporate Communications Strategy 15 credits
  • Corporate Social Responsibility and Sustainability 15 credits
  • Brand Management and Corporate Identity 15 credits
  • Public Relations in Practice 15 credits
  • Marketing Research 15 credits
  • Marketing Communications 15 credits
  • Global Marketing 15 credits
  • Marketing Strategy 15 credits

Optional modules

You’ll also choose one optional module.

  • Creative Public Relations 15 credits
  • Internal Communications and Change Management 15 credits
  • Social Media Marketing 15 credits
  • Direct, Digital and Interactive Marketing 15 credits

For more information on typical modules, read Corporate Communications, Marketing and Public Relations MA in the course catalogue

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Career opportunities

Graduates have a rounded and reflective approach to communications strategy and practice. Many become effective communications professionals, either in internal corporate and marketing communications roles or in PR, digital and social media agencies.

Links with industry

A number of senior figures from the world of corporate communications, marketing and public relations are invited to deliver guest lectures, providing a practitioner's view of the latest industry developments.

Recent contributors include: Sainsburys, Creative Concern, Ikea UK & IE, Sustainly, Marks and Spencer, Search Laboratory, Twentysix and Brand 24.

Careers support

We help you to achieve your career ambitions by providing professional development support as part of the course.

Our dedicated professional development tutor provides you with tailored academic and careers support. They help you to develop essential skills to successfully progress through the course, and also the professional skills you need to gain employment in your future career.

You can expect advice and guidance with your career choices, help in identifying and applying for jobs, as well as one-to-one coaching for interpersonal skills.

Read more about our Careers and professional development support.



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Passionate about PR and communications? Want to boost your employment prospects? Southampton Solent’s MA PR & Multimedia Communications programme is designed to help graduates build on traditional paradigms of public relations, exploring critically how the PR industry relates to advertising, marketing and journalism. Read more

Overview

Passionate about PR and communications? Want to boost your employment prospects? Southampton Solent’s MA PR & Multimedia Communications programme is designed to help graduates build on traditional paradigms of public relations, exploring critically how the PR industry relates to advertising, marketing and journalism.

With an emphasis on the emergence of ‘peer-to-peer’ communications on digital platforms, this course can help improve the employability of both recent graduates and existing practitioners.

- The course curriculum emphasises content creation and management across paid, owned, earned and shared platforms.
- Students study alongside industry experts with a wealth of first-hand insight to share.
- The course is delivered through interactive seminars. These small group sessions allow for open discussion and regular feedback.
- Students will learn how to commission work and manage relationships with advertising, marketing and brand journalism specialists.
- Work placements and freelance projects are a core part of the curriculum, helping to ensure that students graduate with a range of relevant workplace experience.
- Small class sizes allow for flexibility in the curriculum, helping students to tailor the course to their own interests.
- Assignments can be adapted to suit each student’s unique career ambitions or, if they are working, their employer’s needs.
- Students benefit from a range of guest speakers and practical events including a crisis simulation, an ‘eCampaign’ in a day, and participation in industry events.

The industry -

Modern PR practitioners have to grapple with communication that knows no boundaries. The stakeholder relations manager, the corporate journalist, the digital promoter, the brand content manager - these are the jobs of the future, and the graduates filling these posts will need to know how to do their public relations in an integrated way.

The corporate narrative now has to compete with the user generated content. Traditional news and feature journalism is being pushed aside by citizen journalism and brand journalism, causing PR practitioners to re-think their influencer strategies. Advertisers who were once focused on campaigns in print media are now using rich online content, while native advertising is blurring the lines between public relations and advertising. Those who can surf the waves of this multifaceted world will be the most effective (employable) strategic communicators.

The programme -

As the roles of digital newsroom manager, multimedia advertiser, marketing professional, and corporate PR continue to converge, it is increasingly important that students gain first-hand experience of these functions. With opportunities for networking, live client briefs and portfolio development all built into the course, graduates leave Southampton Solent with a wealth of industry relevant experience to show potential employers.

The ‘Professional Development’ unit gives students work-placement and freelance opportunities, enhancing their professional skillset. Students will also be able to pitch for paid work at Solent Creatives, who specialise in connecting students with businesses who need creative support. These projects can help students to strengthen their portfolio of professional work. For full details of each individual unit, please see the ‘course content’ tab.

Learners are encouraged to carry out additional work experience alongside their regular studies. The course team’s close links with industry have helped past students to negotiate placements at top local and national agencies.

As one of the country’s top creative universities (Which? University Student Survey, 2014), Southampton Solent is proud to offer students a range of high-end media facilities. Students also have the opportunity to access an extensive media loans service, where they can borrow high-end video production and photography equipment.

The course concludes with a major project or dissertation. This is another opportunity for students to specialise their knowledge, conducting in-depth research into an area that complements their unique career ambitions.

Course Content

Units include:

- PR in a Multimedia World (30 credits) - this unit covers how the theory and practice of PR changes as communication moves across paid, owned, shared and earned media. Paradigm shifts from traditional PR approaches are considered in the context of actual PR campaigns currently running.
- Multimedia Campaign Planning (30 credits) - students get the opportunity to develop and implement a number of campaign activities across a wide variety of platforms, testing their ability to integrate paid, owned, shared and earned media in a PR campaign.
- Media Measurement & Evaluation (15 credits) - this unit introduces students to the measurement techniques applied in advertising, marketing, promotion and PR sectors, including the evolution of RoE (return on engagement).
- Research Methods (15 credits) - this unit raises the students’ research skills to master’s level and includes SPSS software and other methodologies that are relevant to their particular areas of interest. This is a shared unit.
- Professional Development (30 credits) - this unit positions the MA programme in terms of the student’s career aspiration, identifying skill sets and development needs in a personal development programme. This forms the basis of a freelance/workplace project and informs the student’s choice of dissertation topic.
- Major Project/Dissertation (60 credits) - the culmination of this MA programme. Theory and practice learned in the previous units inform a final research project.

Teaching, learning and assessment -

Work experience:

One unit (Professional Practice) requires a work placement or freelance project to be completed. Students are encouraged to source their own client (through Solent Creatives) or to find a work placement that is appropriate to their career ambitions. The course team will be available to provide support and guidance as necessary.

The placements and projects vary in length, depending on client needs. The minimum required is a two week placement, but on average the client projects last much longer.

Assessment:

Assessment methods include essays, practical portfolios, reflective reports, and campaign outputs. The major project/dissertation unit includes a presentation during the early stages of development. ‘PR in a Multimedia World’ includes an exam.

Our facilities -

We have a fully equipped IT centre with both PC and Mac computers. These feature industry-standard image manipulation, video and audio editing software. Access to camera equipment and professional recording devices for podcast and video creation is highly likely, and access to photographic equipment is always available.

Web-based learning -

Solent’s virtual learning environment (VLE) provides quick online access to assignments, lecture notes, suggested reading and other course information. The unit materials are posted on the VLE and students are expected to have reviewed them prior to attending class. The materials include journal articles, videos and web-based resources.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

This course provides students with the skills required to progress onto a range of roles in the public relations and communication industry.

Suitable roles for graduates include:

- Public relations (agency and in-house)
- Marketing
- Digital and social media communications
- Crisis management
- Internal communications
- Research and analysis
- Content management
- Stakeholder relations
- Customer communications analysis
- Brand partnership

Links with industry -

Live client briefs are used for the ‘Multimedia Campaign’ unit. The ‘Professional Practice’ unit requires every student to undertake a work placement or freelance project. Students who are in work while taking the course have the opportunity to adapt the topic of their assignments to suit the needs of their employers. Adaptable units include:

- Dissertation/Final Project
- Multimedia Campaigns
- Professional Practice
- Evaluation and Measurement
- PR in a Multimedia World

There is a strong relationship between the course and the Chartered Institute of Public Relations, as evidenced by the participation of the CIPR Presidents in our eBook in a day events. These events have been organised by the MA students for the past two years.

Transferable skills -

MA PR and Multimedia Communication here at Solent offers students the opportunity to develop multiple transferable skills. Graduates will have gained a range of writing, digital, account management, research presentation, marketing and public speaking skills which are valued in many industries.

Further study -

Graduates will be in a good position to pursue further professional qualifications. Chartered Institute of Public Relations diplomas are available in areas of expertise such as crisis management and internal communication. Membership of the CIPR encourages continued professional development (CPD).

MPhil/PhD options are open to those wishing to pursue academic research and teaching.

Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £6,500 per year

International full-time fees: £10,930 per year

UK and EU part-time fees: £3,250 per year

International part-time fees: £5,465 per year

Other costs -

Students may travel to central London for an agency visit. This has taken place three times over the past six years. Coach tickets can be found for less than £20, and all day tube passes cost around £10.

Graduation costs -

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx

Next steps

Do you want to work on PR campaigns, deliver communications strategies and create exciting multimedia content? Southampton Solent University’s public relations and multimedia communications programme is both academically challenging and industry focused, helping to equip you with the essential skills that PR employers require.

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This innovative new course gives you a firm grounding in the two disciplines of management and marketing in an international context. Read more
This innovative new course gives you a firm grounding in the two disciplines of management and marketing in an international context. You gain knowledge and an understanding of the global influences on business and marketing, together with the ability to analyse marketing management decisions in an international setting.

Course details

If you are a business graduate or a graduate from a related discipline and want to pursue a career in management or marketing, this is the course for you. It is also ideal if you are already working in a marketing environment.

The course is the ideal foundation for students from a business or marketing background who are looking to develop management or marketing careers, but who do not yet have significant experience.

The marketing consultancy project is considered to be one of the highlights of the programme, enabling you to work on live consultancy projects with local SMEs. Mentoring by local CIM practitioners through the Marketing Consultancy module links with the activity generated through Teesside Marketing Clinic. This gives you opportunities to network with local employers and gain invaluable experience of putting theory into practice.

The Digital Marketing Theory and Practice module evaluates ways in which an organisation can deliver an online customer experience and the importance of the online presence to develop and support branding and customer service objectives. Search engine optimisation, customer acquisition and retention, display advertising, advergaming, mobile marketing, email marketing, viral marketing, online PR, affiliate marketing, social media, video and etailing are all explored in detail.

What you study

The programme develops your understanding of strategic issues in marketing and management. It reflects the main functional areas of international business and integrates theoretical knowledge with practical enterprise skills in a global context.

Core modules
-Business Research
-Business Research Methods
-Digital Marketing Theory and Practice
-Dissertation
-Managing People in Organisations
-Marketing Consultancy
-Marketing Principles and Practices
-Strategic Management in an International Context

Modules offered may vary.

Teaching

You learn through a variety of methods both in the classroom and also in workshops. The lectures/workshops are designed to enable you to apply the theoretical approaches you have learned into live and practical situations relevant to industry's needs today.

Modules are taught via lectures, seminars, practical workshops, group work and practise in the Marketing Clinic. Teaching staff adopt a range of web-based technologies to deliver module content and provide feedback.

Assessment methods vary according to the module studied and may include essays, report writing, presentations, formal examinations and course work.

Employability

This programme equips you with the necessary skills and knowledge to be successful in a career in marketing or management. It is relevant to the private and public sectors, as well as profit and non-profit organisations.

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As more organisations than ever before look to connect with consumers in new and exciting ways the huge growth in digital marketing activity over the last decade has created huge demand for professionals with the skills and knowledge needed in this highly dynamic and fast paced sector. Read more
As more organisations than ever before look to connect with consumers in new and exciting ways the huge growth in digital marketing activity over the last decade has created huge demand for professionals with the skills and knowledge needed in this highly dynamic and fast paced sector.

Why study MSc Digital Marketing at Middlesex University?

This course offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based activities, including the use of real-life case studies, and a residential week with industry professionals. There is also the opportunity to incorporate a 6 month industry placement into your learning, enhancing the opportunity to integrate theory and practice.

Course Highlights

Covers fundamentally important subjects such as media strategy and consumer research, as well as highly relevant topics in the sector including digital marketing skills and creativity
Optional modules allow for routes of specialisation on the course in a range of fields such as content, public relations and advertising
Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting
Week-long residential incorporating workshops and talks from industry professionals.
*Course currently subject to validation

Course content

What you will study on the MSc Digital Marketing?
The course begins with the fundamentals of digital marketing to ensure you gain a holistic understanding of digital marketing strategy, emerging trends and technologies, and digital marketing in a wider context. From here your path can be defined by your interests and career needs, with optional modules of which you will select four.

If you are looking for an insights route you can explore areas such as consumer psychology and digital analytics, for a more creative path there is the opportunity to engage issues of content, PR and advertising, while for the strategically minded marketing management and entrepreneurialism in the digital sector would be of interest. The course ends with a dissertation, allowing you to explore in depth a digital marketing topic of your choice.

Modules

E-Marketing and Social Media Management (30 Credits) - Compulsory
Marketing Strategy, Leadership and Planning (30 Credits) - Compulsory
Digital and Social Media Analytics (15 Credits) - Compulsory
Digital Advertising (15 Credits) - Compulsory
Entrepreneurship in the Digital Sector (15 Credits) - Compulsory
Innovation-Driven Marketing (15 Credits) - Compulsory
Internship in the Digital Sector (15 Credits) - Compulsory
You can find more information about this course in the programme specification. Module and programme information is indicative and may be subject to change.

Teaching

How will the MSc Digital Marketing be taught?
The course features a number of different modes of learning that help enhance your understanding of the subject. These can range from traditional lectures and seminar sessions where you will engage with concepts and theories, explore key questions and carry out tasks such as devising and analysing marketing activity. You will also engage in sessions in a computer lab and take part in a residential to enhance understanding of practice issues.

Assessment

You will be required to complete a number of coursework assignment for assessment. The coursework can be individual, such as plans, reports, memorandum and essays, or group which will involve activity including presentations and reports. Tutorials will also feature formal and informal feedback.

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This course is designed for recent graduates with little or no public relations (PR) experience, who want to pursue a career in an exciting and expanding sector. Read more

This course is designed for recent graduates with little or no public relations (PR) experience, who want to pursue a career in an exciting and expanding sector. It is also ideal if you are a public relations practitioner with one or two years of experience, looking to develop your strategic and analytical skills whilst gaining a broader understanding of the PR industry.

The course combines academic learning and professional practice with a hands-on approach. Key areas of study include

  • the origins and history of PR from a global perspective
  • how PR is used to manage and restore organisational reputation
  • public affairs and government communication
  • how charities and campaigning groups use PR
  • the ethical dimensions of PR and how to be an ethical PR practitioner
  • the impact of globalisation on PR practice and how to create compelling and relevant international PR campaigns

You learn the latest techniques to succeed in the fast changing world of communications, and gain the analytical, strategic, management and organisational skills to succeed at the highest levels in PR. You develop your ability to

  • critically evaluate key concepts, theories and debates
  • plan and manage PR campaigns
  • write for a wide range of communication media including print, broadcasting, and online
  • work effectively across a wide range of media channels
  • think and work creatively
  • critically reflect on your own professional development
  • develop a strong and effective social media profile
  • use social scientific research skills across academic and industry work

During the course you put important PR campaigns under the spotlight and work on live briefs to develop your professional skills in real-life situations. You learn how to work with bloggers and journalists, to meet their needs and develop your organsiation's reputation, and bring new ideas into the public sphere. You also develop an understanding of how academic research helps us understand the practice and development of public relations across the world.

You gain practical skills in • content creation and curation • writing news releases • organising events • researching and creating strategic PR campaigns • dealing with the media • blogger relations • crisis management • creative use of online and social media • advocacy approaches to engage with hard-to-reach audiences.

We give you the skills you need to communicate with key audiences across different media channels including print, broadcast, social media and online. It is not about ‘spin’, but great writing and verbal skills, critical and creative thinking, and understanding how the media works. You are encouraged to think about an organisation's aims and objectives and how PR knowledge can be used to achieve or question them.

The course is delivered by a team that includes award winning PR industry specialists with national and international experience across TV, health, charity, public and private sectors.

Public Relations Consultants Association

This course also benefits from Partner University status with the Public Relations Consultants Association (PRCA). A limited number of Universities are endorsed by the PRCA for offering excellent courses which are intellectually rigorous and esteemed by employers.

Our students gain automatic free student membership of the PRCA and all the benefits that come with it, including • exclusive access to work placements • internships • graduate schemes and entry level jobs • free and unlimited online training • free access to the industry recognised PRCA Online Certificate.

Professional recognition

This course is recognised by the Chartered Institute of Public Relations (CIPR).

When you enrol on a course recognised by the CIPR you are eligible for CIPR Student Membership. This gives you access to the members area of the CIPR website, where they have a dedicated student area which offers help and advice on getting into the PR industry.

Course structure

Postgraduate certificate – core modules

  • PR – essential theory and history
  • PR for the digital era
  • Practical PR and professional experience

Postgraduate certificate – optional modules

  • Writing for PR
  • Media law and regulation

Postgraduate diploma – core modules

  • PR issues and crisis management
  • Corporate communications
  • PR, politics and lobbying

Postgraduate diploma – optional modules

  • international journalism and PR
  • print and online news reporting

MA modules

  • Dissertation

Assessment

  • essay
  • dissertation
  • portfolio and critical evaluation of professional standard work

Employability

Organisations are increasingly recognising the value of PR and the importance of effective communication. As more media platforms are launched, and the communication mix becomes more complex, the demand for honest, ethical and skilled PR practitioners continues to grow.

The course gives you the knowledge and skills to work as a public relations officer or executive in • public and private sector organisations • PR agencies • charities • pressure groups • the voluntary sector.

It also prepares you for work • as a campaigns director • in public affairs or lobbying • as an account manager or director making the headlines for your creative campaigns.

Many of our students also move into marketing and social media roles.

The skills from the course are transferrable to a range of other professions as you gain competencies in writing, communicating, presenting ideas and working in a team. 



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The MSc Digital Marketing degree has been designed to equip you with the knowledge and skills that will prepare you to design and deliver digital marketing campaigns. Read more
The MSc Digital Marketing degree has been designed to equip you with the knowledge and skills that will prepare you to design and deliver digital marketing campaigns.

This course has professional practice at its core with content being created and delivered by both academic staff and industry practitioners. The structure and content of the course will allow you to work on real campaigns in collaboration with relevant businesses.

The MSc Digital Marketing is accredited by the IDM - the UK's only government-approved institute for the professional development of direct and digital marketers. Recent industry partners and guest speakers include Fifth Ring, DigitasLBi, Mearns & Gill, McEwan Fraser Legal, and the Scottish Government.

Visit the website http://www.rgu.ac.uk/msc-digital-marketing

Course detail

The MSc Digital Marketing aims to provide a learning experience that is vocationally focused, interactive and student-centred. The course will provide you with the opportunity to apply knowledge and skills to real world business scenarios, and evaluate the success of the approaches used. The course aims to introduce you to a wide range of technologies and techniques, providing them with an overview of the digital-marketing landscape.

This Digital Marketing university course is designed to develop creative and reflective modern marketing practitioners, enabling you to identify learning needs and acquire, develop and enhance your knowledge, understanding and skills aligned with your interests. You will engage with the course through online and on campus learning materials, lectures, tutorials and workshops and will be expected to engage with a range of software and online platforms.

Semester 1

• BSM727 Digital Production Tools And Techniques 30 Credits
• BSM729 Digital Marketing Strategy 30 Credits

Semester 2

• BSM716 Digital Public Relations 30 Credits
• BSM728 Methods, Metrics And Analytics 30 Credits

Semester 3

Choose 1 option module from the following group:

• BSM101 Dissertation 60 Credits
• BSM730 Digital Marketing Project 60 Credits

Format

The Digital Marketing masters degree course uses a combination of teaching methods and sources of expertise. Tutorials and blended-learning materials introduce theories, digital marketing knowledge and skills which are further explored through a series of practitioner-led workshops. All modules develop both the theoretical and the practical and are assessed in part through live projects in collaboration with related businesses, allowing you to develop your portfolio and build linkages and contacts within industry. You can engage with the course in a number of different modes:

Full-time Study

In full-time mode, you will learn through a combination of online exercises, digital marketing workshops, presentations and lab tutorials. These comprise of a mix of group study, discussion, simulation and presentations of findings by teams and individuals. You will work as an individual and also as part of a team on case studies, team activities, presentations and discussions.

Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).

Part-time Study

Our part-time delivery mode combines aspects of online learning and on-campus delivery. You will benefit from the support of the virtual learning environment but also face-to-face interaction with tutors and classmates.

Individual Modules

In addition to studying the course on a part-time basis, further flexibility is provided through the ability to study modules on an individual basis, credits can be transferred towards the overall course at a later date.

Careers

The digital economy has been recognised as a key area of growth and strategic importance to the Scottish, wider UK and international economy and as such it is not surprising that the job prospects leading from MSc Digital Marketing are significant. The course has been designed with employability and developing professional practice at its core, bringing together marketing and management theory with the skills and knowledge required to utilise digital marketing strategy in response to real world business problems.

The course will prepare you for a range of careers and roles depending on your individual aspirations. Careers appropriate to students undertaking study on the course include:

• Digital Marketing Manager
• Social Media Manager / Community Manager
• Search Manager / SEO Manager
• Digital Strategist
• Online PR Manager
• Communications/Marketing Manager
• Digital Producer
• Public Relations Manager

How to apply

To find out how to apply, use the following link: http://www.rgu.ac.uk/applyonline

Funding

For information on funding, including loans, scholarships and Disabled Students Allowance (DSA) please click the following link: http://www.rgu.ac.uk/future-students/finance-and-scholarships/financial-support/uk-students/postgraduate-students/postgraduate-students/

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This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction. This course focuses on events marketing, defined as the use of events for marketing purposes. Read more

This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction.

This course focuses on events marketing, defined as the use of events for marketing purposes. In a competitive marketing environment, organisations are now marketing through events, whereby events are used as an integral part of the marketing communications mix. The event is not the end itself, but a means to achieve a product’s or brand’s marketing objectives. Events marketing is, thus, part of the experiential marketing domain, defined as the strategy of achieving marketing objectives through personal experiences which allow customers to engage and interact with brands, products, and services.

You'll learn about the most recent developments in a range of critical areas of events marketing such as sponsorship/branding, new media campaigns (guerrilla and ambush), PR stunts and virtual events. All aspects of marketing communications are discussed to enable you to prepare an integrated events marketing communications plan. You'll start the course by developing a sound understanding of management principles and the events industry; understand the strategic, finance and organisational context in which organisations operate. This will help you come up with events marketing solutions that satisfy the organisation’s marketing communication briefs.

A number of specialist knowledge areas are covered, including a comprehensive overview of marketing and the migration towards the integrated management of marketing communications. As an academically-driven course, you'll learn to evaluate a range of theories and models for events marketing.

Placement

You will be given the opportunity to undertake a placement or an option which directly provides insight into the operation or management of event marketing.

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