The MSc Marketing and Brand Management focuses on planning and applying brand management strategies. You will learn about the importance of brand management within an overall framework of marketing and business management.
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What are the challenges facing marketing and branding today? What links are there between management, marketing and culture?. Modern marketing requires a global mind-set.
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This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations.
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Degree. MSc in Economics and Business Administration. ECTS credits. 120. Duration. two years. Building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations.
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Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals.
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Our Marketing and Brand Management MSc, accredited by CIM, takes a unique focus on branding from a business perspective. Created to fill a skills gap in the graduate jobs market and designed with input from leading branding practitioners.
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On our Master’s course in International Brand Management you will learn about all of the success factors that drive cross-culture marketing and brand management in different economic, cultural and legal systems.
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Our CIM-accredited Marketing MSc develops your understanding of marketing from a strategic perspective, with specialisms available in Digital Marketing, Branding and Communications, Social Marketing and International Marketing.
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Our Master's programme in Marketing and Management covers core business practices and marketing principles, giving you the range of competencies you need to become marketing professional or pursue a management career with a specialism in marketing.
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The MSc Applied Corporate Brand Management is offered in a choice of two routes. MSc in Applied Corporate Brand Management – a one year standard master's.
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Gain insight into the different activities that make up the marketing mix and other essential communication strategies. Organisations today face many challenges and opportunities.
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Brand management is a unique discipline that brings together multiple perspectives of organisations, consumers and wider societal stakeholders.
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Discover a full range of graduate programs offering a truly international experience at emlyon business school
