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Masters Degrees (Marketing And Advertising)

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Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media. Read more

Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media.

On the course, you will:    

  • Develop the skills and knowledge necessary to manage digital marketing campaigns within a modern marketing communications mix    
  • Examine the range of digital marketing channels and contextualise emerging digital marketing opportunities
  • Hear guest speakers from the digital marketing industry discuss best practice in email, mobile, social media, SEO and digital strategy.

Accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing body, this course progresses you towards Chartered Marketer status through exemptions from examinations of the institute.  

This course is part of our Marketing MSc programme. All students complete the same core modules to give you practical knowledge in key marketing subjects, then from the end of your first term you will be able to tailor your course to your interests or career aspirations through a choice of specialisms and option modules, or continue on a more generalist route with our Marketing MSc.

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules. This specialist route includes one subject-specific module (Digital Marketing), but also shares a range of optional modules which enable you to tailor the course to your own interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

You will learn through a combination of structured teaching and independent study and research. Modules will be assessed with a mixture of essays, reports, group work, presentations and examinations.

Students select six core modules and select one optional module.

Modules

  • Moving to Masters
  • Critical Developments in Marketing Theory and Practice
  • Marketing Planning and Strategy
  • Marketing Research I: quantitative methods
  • Marketing Research II: qualitative methods
  • Digital Marketing
  • Dissertation

One from:

  • International Marketing
  • Social Marketing
  • Behavioural Economics
  • Branding and Communications
  • New Product Development 

CIM

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership 

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

  • The Marketer – the members' magazine
  • Studying Member e-news
  • Learning Zone website – study resources
  • Marketing library and online archive resources

You will also be able to take modules from your course that will help you gain the following CIM qualifications:

CIM Certificate in Professional Marketing

To obtain this certificate you will need to pass the CIM’s Integrated Communications module and one option module. You will be exempt from the CIM’s Marketing module.

CIM Diploma in Professional Marketing

To obtain the diploma you will need to pass the CIM’s Marketing Metrics module and one option module. *

CAM Diploma in Digital Marketing

To obtain the diploma you will need to take the Branding and Marketing Communications module and pass the CIM’s Digital Marketing Essentials module and one option module. You will be exempt from the Marketing and Consumer Behaviour module.

International Study Exchange 

Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.

You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing. 

Careers and employability

Digital media and marketing has grown into a multi-billion pound industry. As demand for digital marketing has grown, so has the number of specialist digital jobs in companies and agencies. 

This course is ideal for potential marketing professionals and digital marketing specialists.

Graduates are likely to be able to choose from a wide variety of marketing careers, from those traditionally associated with marketing (such as advertising, direct marketing, event management, market research, public relations and sales) to specialist digital marketing roles such as: 

  • Analytics Manager
  • CRM (Customer Relationship Marketing) and email marketing Manager
  • Digital Agency Account Manager and Sales Director
  • Copywriter
  • Digital Marketing Manager and Web Manager
  • Ecommerce Manager
  • PPC (Pay Per Click) Search Manager
  • Search Manager / SEO (Search Engine Optimisation) Manager
  • Social Media Manager or Community Manager
  • Web Developer and Web Designer


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Our CIM-accredited Marketing (International Marketing) MSc is designed for those seeking to develop their knowledge of global and multi-cultural marketing – positioning you for a career in a multinational organisation. Read more

Our CIM-accredited Marketing (International Marketing) MSc is designed for those seeking to develop their knowledge of global and multi-cultural marketing – positioning you for a career in a multinational organisation.  

On the course, you will:

  • examine how cultural differences, new technologies and the rapid emergence of Brazil, Russia, China and India create opportunities and challenges·
  • develop your knowledge of both the theory and practice of marketing at an advanced level
  • gain an in-depth and critical understanding of research methodologies, and marketing planning and strategy

 Accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing body, this course progresses you towards Chartered Marketer status through exemptions from examinations of the institute.  This course is part of our Marketing MSc programme.

All students complete the same core modules to give you practical knowledge in key marketing subjects, then from the end of your first term you will be able to tailor your course to your interests or career aspirations through a choice of specialisms and option modules, or continue on a more generalist route with our Marketing MSc.

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules (Moving to Masters, Critical Developments in Marketing Theory and Practice, Marketing Planning and Strategy, Marketing Research I: quantitative methods, Marketing Research II: qualitative methods, and a dissertation).

This specialist route includes one subject-specific module (International Marketing), but also shares a range of optional modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study seven core modules. You will also select one option module, which will allow you to specialise in an additional strand of marketing.

Modules

  • Moving to Masters
  • Critical Developments in Marketing Theory and Practice
  • Marketing Planning and Strategy
  • Marketing Research I: Quantitative Methods
  • Marketing Research II: Qualitative Methods
  • International Marketing
  • Dissertation

One from:

  • Branding and Communications
  • Social Marketing
  • Behavioural Economics
  • Digital Marketing
  • New Product Development

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership 

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

  • The Marketer – the members' magazine
  • Studying Member e-news
  • Learning Zone website – study resources
  • Marketing library and online archive resources

You will also be able to take modules from your course that will help you gain the following CIM qualifications:

CIM Certificate in Professional Marketing

To obtain this certificate you will need to pass the CIM’s Integrated Communications module and one option module. You will be exempt from the CIM’s Marketing module.

CIM Diploma in Professional Marketing

To obtain the diploma you will need to pass the CIM’s Marketing Metrics module and one option module. *

CAM Diploma in Digital Marketing

To obtain the diploma you will need to take the Branding and Marketing Communications module and pass the CIM’s Digital Marketing Essentials module and one option module. You will be exempt from the Marketing and Consumer Behaviour module.

International Study Exchange 

Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.

You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing. 

Careers and employability

A Marketing (International Marketing) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors such as:

  • advertising
  • branding
  • communications
  • creative and design
  • digital marketing
  • direct marketing
  • event management
  • market research
  • marketing (general)
  • media
  • product marketing
  • public relations
  • sales

The course is ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.



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Our CIM-accredited Marketing (Social Marketing) MSc explores the nuances of marketing for the wider benefit of society, preparing you for a marketing career in the public sector, health authorities, not-for-profit organisations and social marketing consultancies in the UK and internationally. . Read more

Our CIM-accredited Marketing (Social Marketing) MSc explores the nuances of marketing for the wider benefit of society, preparing you for a marketing career in the public sector, health authorities, not-for-profit organisations and social marketing consultancies in the UK and internationally. 

On the course, you will:·    

  • understand how to use the motivations of target audiences when planning programmes to influence, and ultimately change, behaviour     
  • develop your knowledge of both the theory and practice of marketing at an advanced level    
  • gain an in-depth and critical understanding of research methodologies, and marketing planning and strategy 

This course is part of our Marketing MSc programme. All students complete the same core modules to give you practical knowledge in key marketing subjects, then from the end of your first term you will be able to tailor your course to your interests or career aspirations through a choice of specialisms and option modules, or continue on a more generalist route with our Marketing MSc.

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules (Moving to Masters, Critical Developments in Marketing Theory and Practice, Marketing Planning and Strategy, Marketing Research I: quantitative methods, Marketing Research II: qualitative methods, and a dissertation).

This specialist route includes one subject-specific module (Social Marketing), but you can also select from a range of optional modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study seven core modules. You will also select one option module, which will allow you to specialise in an additional strand of marketing.

Modules

  • Moving to Masters
  • Critical Developments in Marketing Theory and Practice
  • Marketing Planning and Strategy
  • Marketing Research I: quantitative methods
  • Marketing Research II: qualitative methods
  • Social Marketing
  • Dissertation

One from:

  • International Marketing
  • Branding and Communications
  • Behavioural Economics
  • Digital Marketing
  • New Product Development

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership 

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

  • The Marketer – the members' magazine
  • Studying Member e-news
  • Learning Zone website – study resources
  • Marketing library and online archive resources

You will also be able to take modules from your course that will help you gain the following CIM qualifications:

CIM Certificate in Professional Marketing

To obtain this certificate you will need to pass the CIM’s Integrated Communications module and one option module. You will be exempt from the CIM’s Marketing module.

CIM Diploma in Professional Marketing

To obtain the diploma you will need to pass the CIM’s Marketing Metrics module and one option module. *

CAM Diploma in Digital Marketing

To obtain the diploma you will need to take the Branding and Marketing Communications module and pass the CIM’s Digital Marketing Essentials module and one option module. You will be exempt from the Marketing and Consumer Behaviour module.

Teaching excellence

Most of our tutors worked in industry before joining the university and continue to consult for corporate firms, which allows them to integrate the latest commercial developments into our courses. They are also active researchers at the forefront of marketing theory.

Industry representatives advise on the content and development of our courses and contribute to teaching as guest lecturers. Their talks help to bring classroom theory to life by sharing real-world case studies, results and pitfalls.

You will learn transferable skills in research, presentations, group work and conflict resolution, all of which are highly sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

A Marketing (Social Marketing) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both theoretical knowledge and practical skills necessary for a successful career in marketing.

The course has been designed for people wanting a successful and rewarding careers in sectors such as:

  • advertising
  • branding
  • communications
  • creative and design
  • digital marketing
  • direct marketing
  • event management
  • market research
  • marketing (general)
  • media
  • product marketing
  • public relations
  • sales.

The course is ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.



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Our CIM-accredited Marketing MSc develops your understanding of marketing from a strategic perspective, with specialisms available in Digital Marketing, Branding and Communications, Social Marketing and International Marketing. Read more

Our CIM-accredited Marketing MSc develops your understanding of marketing from a strategic perspective, with specialisms available in Digital Marketing, Branding and Communications, Social Marketing and International Marketing.

Using a mix of lectures, practical experience from live client projects and case studies our course will prepare you for a career in marketing. You will learn about both the theory and practice of marketing at an advanced level, and cover topics such as research methodologies, marketing planning and strategy. 

At the end of the first term, you will also have the option to specialise in one of four areas:

Accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing body, this course progresses you towards Chartered Marketer status through exemptions from examinations of the institute.  

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study six core modules including a masters transition module and a dissertation. Optional modules will allow you to specialise in the areas of marketing that interest you most.

Modules

  • Moving to Masters
  • Critical Developments in Marketing Theory and Practice
  • Marketing Planning and Strategy 
  • Marketing Research I: quantitative methods
  • Marketing Research II: qualitative methods
  • Dissertation

Two from:

  • International Marketing 
  • Branding and Communications 
  • Social Marketing 
  • Behavioural Economics 
  • Digital Marketing 
  • New Product Development

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership 

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

  • The Marketer – the members' magazine
  • Studying Member e-news
  • Learning Zone website – study resources
  • Marketing library and online archive resources

You will also be able to take modules from your course that will help you gain the following CIM qualifications:

CIM Certificate in Professional Marketing

To obtain this certificate you will need to pass the CIM’s Integrated Communications module and one option module. You will be exempt from the CIM’s Marketing module.

CIM Diploma in Professional Marketing

To obtain the diploma you will need to pass the CIM’s Marketing Metrics module and one option module. *

CAM Diploma in Digital Marketing

To obtain the diploma you will need to take the Branding and Marketing Communications module and pass the CIM’s Digital Marketing Essentials module and one option module. You will be exempt from the Marketing and Consumer Behaviour module.

Teaching excellence

Most of our tutors worked in industry before joining the university and continue to consult for corporate firms, which allows them to integrate the latest commercial developments into our courses. They are also active researchers at the forefront of marketing theory.

Industry representatives advise on the content and development of our courses and contribute to teaching as guest lecturers. Their talks help to bring classroom theory to life by sharing real-world case studies, results and pitfalls.

You will learn transferable skills in research, presentations, group work and conflict resolution, all of which are highly sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

A Marketing MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors including advertising, branding, communications, digital marketing, direct marketing, event management, public relations and sales.

The course is also ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.

Previous graduates have started successful careers with the following companies:

  • Product Manager for Astra Zeneca, Milan
  • Brand manager for Campari, Switzerland
  • Account Executive for Blaze Communications, UK
  • Marketing Manager for Mitchells and Butlers, UK
  • Marketing Manager for Cartier, Taiwan
  • Brand Manager for L'Oreal, Greece.

By the time you graduate, you will be equipped with the skills to think and act independently, and to arrive at considered judgements and decisions in co-operation with others. You will be able to interpret information, data and ideas to produce creative solutions to problems and identify market opportunities.



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Our course is designed to update your knowledge and enhance your understanding of the principles and theories underlying effective marketing practice and provide you with leading edge contemporary marketing skills. Read more

Why take this course?

Our course is designed to update your knowledge and enhance your understanding of the principles and theories underlying effective marketing practice and provide you with leading edge contemporary marketing skills. You will explore this dynamic and challenging field to an advanced level.

What will I experience?

On this course you can:

Benefit from advice and interaction with our many professional visiting speakers
Apply live case studies to your coursework through the wide links we have with companies and organisations
Work in teams on the Market2win simulation software gaining invaluable experience of strategic marketing decision-making

What opportunities might it lead to?

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The University of Portsmouth has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. Those graduating with a mark of 50% or more will be exempted from the Strategic Marketing module in the CIM Level 6 Professional Diploma in Marketing for a period of three year following graduation. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures you have best opportunities for a successful marketing career.

This course aims to enhance your career prospects and prepare you for roles in marketing and marketing-related functions.

Here are some routes our graduates have pursued:

Business development
Direct marketing
Marketing research
Digital marketing
Marketing communications
Sales

Module Details

The MA Marketing course at Portsmouth Business School aims to make you highly employable in the field of marketing. You will develop advanced marketing knowledge and skills and also develop skills in critical appraisal, team working, debating, writing, research and giving presentations.

In the first teaching block you will critically examine the fundamental concepts and practices of marketing. Alongside this you will explore the tools and techniques used by marketing departments in business analysis and research.

In the second teaching block you will interact with senior marketing practitioners and explore contemporary issues in marketing such as digital marketing and the impact of social media, sustainability, crisis management and the relationship between marketing and sales.

Alongside this you will examine how marketers can offer shareholder value by developing customer relationships and managing brands for value, and you will gain invaluable experience of strategic marketing decision-making by using the Market2win simulation software.

The culmination of your Master's course will be either a Dissertation or a Critical Marketing Study.

Here are the units you will study:

Essentials of Marketing: This unit explores the fundamental concepts and practices of marketing, which include:

Business orientations
Macro and micro marketing environments
Segmentation, targeting and positioning
Marketing planning and research
Consumer and organisational behaviour
Tools, media and content
Marketing across borders
Ethics and marketing

Marketing Analysis and Decision: This unit is designed to provide you with a foundation in the tools and techniques used by marketing departments in business analysis and research. It will include:

Business finance for marketing
Marketing metrics
Marketing planning
Marketing information systems
Marketing research
Customer relationship management (CRM)

Contemporary Issues in Marketing: This unit is largely delivered by senior marketing practitioners who will expose you to Contemporary and often controversial issues that organisations are grappling with in the real world. Topics may include:

Digital marketing
Managing innovation
Globalisations of SMEs
Integration of sales and marketing
Sustainability and marketing

Strategic Marketing Management: This unit focuses on the strategic role of marketing in delivering value to stakeholders. You will examine:

Marketing and shareholder value
Customer relationships
Growth strategies
Competing for organisational resources
Managing products and brands for value
Value-based pricing
Innovation

Dissertation: a substantial piece of independent research drawing on secondary and primary data

or

Critical Marketing Study: requiring evaluation of an organisation's marketing activities using secondary sources only.

You will be provided with extensive support in research methods, and a supervisor to guide you, as you complete your Dissertation or Critical Marketing Study.

Programme Assessment

You will experience a range of stimulating teaching methods including tutor-led presentation of material, case study analyses, student presentations, computer-based simulation group work and in-class discussion. You will also be encouraged to read widely and critically evaluate academic and practical materials.

You will be assessed throughout the course by means of coursework assignments and examinations. Here’s how:

Group work
Presentations
Essays
Case study analysis or reports
Closed or open book exams

Student Destinations

This course will provide you with credibility in a highly competitive field and the confidence you will need to obtain the most sought-after roles. In particular, it demonstrates a commitment to marketing and an expertise in the field, immediately enhancing your career prospects.

You will be qualified to enter a wide range of marketing-related jobs. Previous graduates have been successful in securing roles in a variety of organisations, including advertising, financial services, airlines, manufacturing, textiles and market research.

If you are already employed in marketing positions, you will find this course enhances your promotion prospects and provides a stepping stone to more senior positions.

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Accredited by the. Chartered Institute of Marketing. (CIM), our Masters in Advertising and Marketing allows you to gain specialist knowledge in marketing communications and advertising, alongside comprehensive understanding of key areas of marketing such as strategy, consumer behaviour and research. Read more

Accredited by the Chartered Institute of Marketing (CIM), our Masters in Advertising and Marketing allows you to gain specialist knowledge in marketing communications and advertising, alongside comprehensive understanding of key areas of marketing such as strategy, consumer behaviour and research.

Taught by specialists with professional experience and research expertise, you’ll gain the skills and knowledge to prepare for a successful career in marketing communications.

The course offers a balanced academic and practical programme, giving you the opportunity to apply your knowledge to genuine business situations. You’ll explore contemporary developments in marketing and marketing communications theory and practice.

Dedicated modules will introduce you to key concepts, frameworks and approaches, whilst equipping you with the skills you need to work in a professional marketing communications or advertising environment. You’ll also select optional modules allowing you to focus on areas that suit your career plans.

Academic excellence

The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across the globe.

Our research makes an important contribution to your learning on the MA Advertising and Marketing; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre is the Business School’s established and esteemed centre of excellence for scholarly research work.

Accreditation

This programme is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain professional qualifications through CIM Graduate Gateway. This means you can work towards CIM qualifications during your studies, and will receive exemptions from selected assessments.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

CIM qualifications are highly sought after by employers, which ensures you are equipped with the best opportunities for a successful marketing career.

Course content

Throughout the year you’ll study core modules covering different aspects of advertising and marketing.

You will build your understanding of the ways in which brands communicate with their audiences with modules in marketing communications and PR and corporate communications. From there you’ll explore theories and practices of different types of advertising, and examine how organisations plan and develop their media strategies in a changing media landscape. In addition you’ll also gain an insight into important marketing functions of marketing which support brand communications.

Optional modules will give you the chance to shape the programme to suit your interests or career plans. You could focus on sales promotion, brand management and other fields such as social media, digital and interactive marketing.

The course culminates in a final project, which allows you to demonstrate the knowledge and skills you’ve gained while focusing on a single topic in-depth. Two options are available – you could complete either a standard research dissertation on a topic of your choice, or a consultancy project, allowing you to work with an external business on a real marketing problem.

Throughout the course you’ll also benefit from a Professional Skills and Employability module, dedicated to developing the key skills employers are looking for when recruiting marketing graduates. Read what our students say about the opportunities for professional development.

Course structure

Compulsory modules

You’ll take eight compulsory modules, plus your dissertation, which can be either a research dissertation or marketing consultancy project.

  • Consumer Behaviour 15 credits
  • Marketing Communications 15 credits
  • Advertising 15 credits
  • Global Strategic Marketing 15 credits
  • Media Planning and Strategy 15 credits
  • Public Relations and Corporate Communications 15 credits
  • Marketing Research 15 credits
  • Professional Skills and Employability 15 credits
  • Dissertation OR Marketing Consultancy Project 30 credits

Optional modules

  • You’ll also choose two optional modules.
  • Brand Management and Corporate Identity 15 credits
  • Sales Promotion and Sponsorship 15 credits
  • Social Media Marketing 15 credits
  • Direct, Digital and Interactive Marketing 15 credits

For more information on typical modules, read Advertising and Marketing MA in the course catalogue

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course allowing you to prepare for taught classes and sharpen your own research and critical skills.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Career opportunities

Graduates of the MA Advertising and Marketing can expect to have a wide and varied range of career opportunities in marketing communications agencies and in-house marketing departments.

Previous graduates have become brand managers, research managers, account executives, business development specialists, sales managers and even started their own businesses. Employers include marketing agencies within the advertising and communications sector, retailers, communications groups, commercial banks, education and recruitment agencies.

An increasing number of graduates are working within the rapidly expanding digital, direct and interactive marketing industry.

Careers support

Our dedicated Professional Development Tutor provides tailored academic and careers support to every student. This means you will develop the academic skills to successfully progress through the course, and also the professional skills you will need to secure employment and start a successful career.

You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.

Read more about our careers support.



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The MSc in Marketing & Technology aims to transform students into uniquely-trained individuals possessing the knowledge and skills required to be successful marketers in dynamic and technology-driven industries. Read more

The MSc in Marketing & Technology aims to transform students into uniquely-trained individuals possessing the knowledge and skills required to be successful marketers in dynamic and technology-driven industries.

Companies such as Netflix, Airbnb, and Tesla have one thing in common: they break with the norms of existing markets and employ unconventional, technology-driven marketing approaches. Traditional marketing education all too often neglects the marketing abilities that these companies possess. 

The MSc in Marketing & Technology departs from the rather passive marketing logic that assumes markets and marketing channels are fixed features of reality. Instead, it shows how managers can proactively shape and create new markets and marketing landscapes.

The goal of this programme is to transform students into uniquely-trained individuals who understand how to leverage emerging technologies, such as 3D printing, Virtual Reality, and the Internet of Things, to design unique customer experiences, disrupt existing markets, and create entirely new ones.

The programme will direct students’ attention to significant and emerging technological trends, and show how they can address important social and environmental problems.

It seeks to enable students to discover new market opportunities that will have a positive impact on the economy, society, and the environment. Students will be equipped with the skills required to effectively navigate today’s technology-dominated marketing environments, and they will learn how to be successful marketers in the digital marketing era. 

You will find this programme valuable if you:

  • aim to find a marketing job in an entrepreneurial company, in a creative or technology-dominated industry, and/or in the area of digital marketing.
  • prefer working in dynamic and fast-changing environments
  • have an entrepreneurial mindset and enjoy thinking outside the box.
  • are fascinated by human ingenuity and the latest technological discoveries.
  • seek to make a positive impact on society.

Modules & structure

The MSc Marketing & Technology consists of:

  • six core modules (90 combined credits)
  • two optional modules (30 combined credits)
  • a research dissertation (60 credits)

You will study the following core modules:

Research project

You'll undertake an independent piece of research focusing on the intersection of marketing, technology management, and innovation. The research dissertation should be no longer than 10,000 words. You'll be advised by an experienced supervisor.

Optional modules

You can choose two optional modules to make up the remaining 30 credits

Please note that due to staff research commitments not all of these modules may be available every year.

Skills & careers

Companies across many industries have to cope with increasingly technology-dominated marketing environments. This programme is a response to the marketing needs of such companies. Also, entrepreneurial, technology-based firms will value the skills provided by this programme. Typical jobs include, but are not limited to, the positions of marketing manager, product manager, brand manager, advertising manager, PR manager, media manager, digital communications manager, account manager, marketing strategist, marketing analyst, marketing consultant, or sales manager.



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In our social media and mobile-driven world, data and digital marketing have never been more vital. Enroll in our . Digital Marketing and Data Analytics online master's program. Read more

In our social media and mobile-driven world, data and digital marketing have never been more vital. Enroll in our Digital Marketing and Data Analytics online master's program to gain critical, in-demand skills and advance your marketing career. With courses in digital campaigns, branding, web and predictive analytics, social and mobile marketing, customer segmentation, and more, graduates of this program develop the digital and analytic skills you need to compete in today's insight­-driven market.

In this program, you will learn how to:

  • Design mobile-friendly marketing programs focused on user experience
  • Implement digital storytelling and content marketing strategies that connect consumers with brands
  • Use web and social media analytic tools to evaluate online interactions to generate consumer leads
  • Incorporate best practices for digital campaign testing and measurement

The 32-credit program can be completed in one year for students choosing to take the accelerated course schedule, or in a 16-month or longer period. The program is designed to be flexible, meeting the needs of working professionals.

Ready to advance your career in digital marketing and analytics? Apply to our online graduate program in Digital Marketing and Data Analytics today.

The MA in Digital Marketing and Data Analytics can also be completed as individual certificate programs. Student have the opportunity to develop critical skills through our 16-credit graduate certificates in Digital Marketing or Data Analytics.

Program Details

Our expertly designed online curriculum empowers working professionals to advance their careers in the areas of digital marketing and data analytics. According to the U.S. Bureau of Labor Statistics, the demand for advertising and marketing managers will grow by 9% over a 10-year span. With a balanced curriculum of digital-centric marketing and omni-channel customer analytics courses, graduates of the program develop digital and analytic skills that are necessary to compete in today's dynamic insight-driven marketing environment. 

You can complete our 32 credit program entirely online. The program curriculum is made up of four classes (16 credits) for Digital Marketing and four classes (16 credits) for Data Analytics. The online environment provides the flexibility to meet the needs of busy working professionals. Students can choose to take between 1-3 classes a semester and can complete the program in as little as 1-year with our accelerated option.

The program allows students who are eager to gain critical, in-demand digital marketing or data analytics skills to choose one of our 16 credit certificate options. Upon completion of a certificate, students have the option to apply to continue and complete the full degree program. The certificate program is made up of the 4 Digital Marketing or Data Analytics courses.

Learning Outcomes

The student learning outcomes of the Digital Marketing and Data Analytics program balance the priorities of both digital marketing and data analytics. Students will be able to:

Digital Marketing

  • Develop targeted, customer-centric digital marketing campaigns across a range of digital interfaces
  • Design marketing programs that account for the unique user experience needs of mobile consumers
  • Implement digital storytelling and content marketing strategies that connect consumers with brands across all major social media platforms
  • Use their knowledge of digital consumer behaviors and trends to design marketing programs that motivate consumers to engage and remain loyal to a brand

Data Analytics

  • Develop consumer personas and segments that provide the framework to deploy targeted and personalized marketing treatments
  • Build predictive models that forecast individual consumer behaviors and enable proactive marketing communications
  • Use web and social media analytic tools to evaluate online interactions and identify new opportunities to generate consumer leads and build even stronger customer relationships
  • Incorporate best practice digital campaign testing and measurement approaches that accurately assess the ROI of marketing investments

Emerson Advantage

Drawing upon Emerson's longstanding expertise in strategic communication, the Department of Marketing Communication has created a unique online master's program that equips working professionals with the cross-functional skills required to be successful in today's insight-driven marketing environment.

Our online learning and collaboration platform offers a student-centric learning experience. Enrollment in each course is capped at 20 to maintain a low student-to-faculty ratio. Smaller class sizes promote interactive learning and stimulating discussions with peers and faculty.

Students in this program are exposed to industry leading analytics software such as SAS Studio, SAS Enterprise Miner, Google Analytics, and social analytics platforms to acquire the skills to turn data into valuable insights that support better decision-making across myriad business applications.



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The MSc in Strategic Marketing is designed to provide you with the foundation for a successful career in marketing. Read more
The MSc in Strategic Marketing is designed to provide you with the foundation for a successful career in marketing.

You will study modules which cover the fundamentals of marketing including strategic marketing management, behavioural aspects of marketing, research in strategic marketing, integrated marketing communications, measuring marketing effectiveness, marketing and society, international marketing and digital media marketing.

Once you have completed the taught modules you will embark upon a Marketing Project working with a real organisation. The Marketing Project gives you the chance to apply the knowledge and skills gained in the taught modules to address a live marketing issue and to present possible solutions.

The course is designed to be relevant to a wide range of students from both developed and developing countries with career aspirations in a wide variety of marketing situations.

It provides you with expertise in all aspects of strategic marketing and is excellent preliminary training for those who wish to pursue further research for a PhD with a view to an academic or similar research-orientated career.

This degree programme is accredited by the Chartered Institute of Marketing (CIM) for the CIM Dual Award. Students graduating successfully from Business Management (Marketing) are entitled to attain the CIM Professional Diploma in Marketing by studying for and passing two CIM assessments instead of the four normally required.

Distinctive features:

• You will be part of a community which is committed to delivering social improvement alongside economic development in the world’s first Public Value Business School.

• You will study at a Business School ranked 1st in the UK for research environment and 6th for research excellence (REF 2014).

• You will be a student of the only business school in Wales accredited by AACSB international (and one of only 5% worldwide).

• A live Marketing Project working with an organisation gives you the chance to apply their knowledge and skills to a real-life marketing issue.

Structure

The programme has two academic stages, leading to the award of a Master’s Degree. The programme is for full-time students and runs for one calendar year.

• Stage 1 consists of eight modules (120 credits in total).
• Stage 2 consists of a Marketing Project of 60 credits.

This course is taught from September to June and you will take a range of core modules.

Upon successful completion of the taught phase you will proceed to the Marketing Project which takes the place of a traditional dissertation.

The Marketing Project aims to integrate and apply core marketing course concepts, skills and techniques holistically, experientially and in a self-guiding context in order to construct and present a complete marketing project report for an organisation based on a defined brief.

Core modules:

Strategic Marketing Management
Behavioural Aspects of Marketing
Research in Strategic Marketing
Integrated Marketing Communications
Digital Media Marketing
Measuring Marketing Effectiveness
Marketing and Society
International Marketing
Project

Methods of teaching

Most modules involve a mixture of lectures and small group teaching (called classes, seminars, workshops or tutorials).

In a lecture, the lecturer will mainly be giving an overview of a particular aspect of the module content (as well as opportunities for you to ask questions and be reflective), while in classes and workshops you will have an opportunity to practice techniques, discuss ideas, apply concepts and consolidate your understanding in the topic

Support

You will be allocated a personal tutor at the beginning of your studies. Normally, your personal tutor will teach on your own degree course and you will keep the same personal tutor throughout your course.

Your personal tutor will be able to give you advice on academic issues, including module choice and assessment. If you encounter any problems which affect your studies, your personal tutor should always be your first point of contact; she/he will be able to put you in touch with the wide range of expert student support services provided by the University and the Students' Union as appropriate. You are required to meet with your personal tutor at three points during each academic year but you are also encouraged to get in touch with them at any other point if you need help or advice.

For day-to-day information, the staff of our Postgraduate Student Hub are available, in person, by telephone or by email, from 8am to 6pm each weekday during term time to answer your questions.

Feedback

We’ll provide you with regular feedback on your work. This comes in a variety of formats including oral feedback, personalised feedback on written work, and generic written feedback.

You will be given general feedback in relation to examinations following all examination periods and you will be able to discuss your overall performance with your personal tutor.

When undertaking the dissertation/project you are expected to meet regularly with your supervisor to review progress and discuss any questions. Your supervisor will be able to provide feedback on your research plan and drafts of your work as you progress.

Assessment

Assessment methods vary from module to module but, across your degree scheme as a whole, you can expect a mixture of exams, coursework, essays, practical work, presentations, and individual and group projects.

Career prospects

This MSc aims to offer knowledge and expertise for a career in marketing in the UK or overseas in industry, commerce or the public sector, or to pursue further research for a PhD.

Graduates from this course have gone on to careers in digital marketing, tourism marketing, advertising, product development marketing, customer relationship management, etc.

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Digital marketing is a unique discipline that applies cutting edge technologies to enhance organisational efforts in engaging with consumers, partners and other stakeholders. Read more
Digital marketing is a unique discipline that applies cutting edge technologies to enhance organisational efforts in engaging with consumers, partners and other stakeholders. Organisations require and seek qualified employees who have current knowledge and skills to develop creative marketing solutions in the digital world.

WHY CHOOSE THIS COURSE?

The Digital Marketing MA degree provides a programme of study to equip you with the theoretical knowledge, intellectual frameworks and the practical skills required by today’s organisations to succeed in the management of their online presence. The programme deals with how to manage social media, understanding consumers in the digital domain, building online communities, web design, and analysis, creating and implementing digital campaigns.

Organisations are increasingly seeking to use digital technologies, online marketing and social media to reach and engage with their customers. This enables organisations to better understand their customers, create online word of mouth and reduce operational costs by using the, often free, platforms. Students will analyse the latest web designing software, practice web platforms and blogging techniques in order to develop their skills in manipulating new media for marketing and advertising applications using the DigiComm lab.

The course also aims to equip you with knowledge of the applied techniques of digital marketing, and an understanding of the development and direction of social media. The programme should appeal to students interested in increasing both their understanding of digital marketing in general and the strategic use of social media.

It provides opportunities to work on live projects so that students can gain further experience to assist you in the workplace.

WHAT WILL I LEARN?

The course aims to provide you with the skills to:
-Apply and critically evaluate the knowledge and skills acquired to both the theory and practice of specialist marketing, advertising and branding areas
-Use appropriate analyses tools to critically evaluate marketing and/or advertising problems and develop appropriate solutions
-Develop the ability to reflect on the acquired skills with self-direction and independence
-Strategically analyse a range of international marketing situations through the exposure to different real life business cases, guest speakers and the application of online and offline marketing
-Excel in teamwork and leadership

These courses are regularly reviewed and updated to reflect new developments and the requirements of the profession, needs of industry and government legislation.

Postgraduate courses are regularly reviewed and updated to reflect new developments and the requirements of the profession, needs of industry and government legislation.

Semester 1
-Principles of Digital and Social Media Marketing
-Consumer Behaviour
-Global Marketing
-Web and Social Media Analytics

Semester 2
-Applied Brand Management
-Marketing Consultancy Research
-Advanced Digital and Social Media Design
-Contemporary Issues in Marketing

Semester 3
-Digital Marketing Portfolio or Company Internship

Marketing is a discipline that requires hands on experience of conducting and managing a research project. This course offers you several opportunities to engage in this experience. You will be able to conduct your own research project that will form basis of your dissertation. Alternatively, you will also have the option of enrolling on a company internship that will provide you with the opportunity to undertake a workplace project on behalf of an organisation.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The Digital Marketing MA is suited to graduates seeking career development and opportunities in digital marketing and social media, both in-house and marketing agency roles. Previous graduates have secured exciting and rewarding positions in a wide variety of digital marketing areas such as social media campaign management and website analysis working with the leading organisations worldwide such as McCann’s, Zurich and many others.

In addition, the Coventry University’s suite of Marketing courses is currently one of only a few marketing courses in the UK that are accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. The Dual Award means that while you are studying for your postgraduate qualification you also have the opportunity to work towards achieving the CIM Diploma in Professional Marketing as part of your degree, enabling you to graduate with an enhanced qualification that is sought after by employers. With appropriate work experience you will be eligible for Member status from The Chartered Institute of Marketing and awarded designatory letters MCIM. With MCIM you are well on the way to Chartered Marketer status, the mark ofan up to date, qualified and experienced marketing professional.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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Branding is one of the most important aspects of marketing. This course is designed for those seeking to develop a specialist understanding of brand management and communications. Read more

Branding is one of the most important aspects of marketing. This course is designed for those seeking to develop a specialist understanding of brand management and communications. If you want to kick-start a career in one of these exciting fields, this is the course for you.

Communications contribute to the competitive advantage of a business through differentiation and building brand value and equity. This degree will introduce you to the various tools businesses use - including advertising, promotion and PR to communicate with target markets.

The degree develops your knowledge of both the theory and practice of marketing at an advanced level. It will provide you with an in-depth and critical understanding of research methodologies, as well as marketing communications planning and strategy.

You will critically analyse real world branding and develop a marketing communications strategy for a real client. This will provide you with the commercial marketing experience that employers are looking for.

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules (Moving to Masters, Critical Developments in Marketing Theory and Practice, Marketing Planning and Strategy, Marketing Research I: quantitative methods, Marketing Research II: qualitative methods, and a dissertation).

This specialist route includes one subject-specific module (Branding and Communications), but also shares a range of optional modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study six core modules including a masters transition module and a dissertation. You will also choose an option module to study. This will allow you to specialise in the areas of the course that interest you the most.

Modules

  • Moving to Masters
  • Critical Developments in Marketing Theory and Practice
  • Marketing Planning and Strategy 
  • Marketing Research I: Quantitative Methods
  • Marketing Research II: Qualitative Methods
  • Branding and Communications
  • Dissertation

One from:

  • International Marketing 
  • Social Marketing 
  • Behavioural Economics 
  • Digital Marketing 
  • New Product Development

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership 

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

  • The Marketer – the members' magazine
  • Studying Member e-news
  • Learning Zone website – study resources
  • Marketing library and online archive resources

You will also be able to take modules from your course that will help you gain the following CIM qualifications:

CIM Certificate in Professional Marketing

To obtain this certificate you will need to pass the CIM’s Integrated Communications module and one option module. You will be exempt from the CIM’s Marketing module.

CIM Diploma in Professional Marketing

To obtain the diploma you will need to pass the CIM’s Marketing Metrics module and one option module. *

CAM Diploma in Digital Marketing

To obtain the diploma you will need to take the Branding and Marketing Communications module and pass the CIM’s Digital Marketing Essentials module and one option module. You will be exempt from the Marketing and Consumer Behaviour module.

Careers and employability

A Marketing (Branding and Communications) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors including advertising, branding, communications, digital marketing, direct marketing, event management, public relations and sales.

The course is also ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.

Previous graduates have started successful careers with the following companies:

  • Product Manager for Astra Zeneca, Milan
  • Brand manager for Campari, Switzerland
  • Account Executive for Blaze Communications, UK
  • Marketing Manager for Mitchells and Butlers, UK
  • Marketing Manager for Cartier, Taiwan
  • Brand Manager for L'Oreal, Greece


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Top Rankings for Marketing. The University of Stirling Management School’s Marketing Division ranks among the top in the country. Read more

Introduction

Top Rankings for Marketing
The University of Stirling Management School’s Marketing Division ranks among the top in the country. We are positioned 2nd in Scotland and among the top 20 in the UK. Complete University Guide 2016.
Marketing is about creating, communicating and delivering exchanges of value between an organisation and its customers that satisfy the customer, the organisation and society at large. The MSc Marketing course offers students from a wide variety of educational and cultural backgrounds the opportunity to understand and combine academic concepts and practice-related marketing issues. This unique combination of academic and practice allows for students to be well-positioned for future success in the field of marketing.
As part of the highly flexible method of learning, the following degree pathways are offered, all of which provide a route to an MSc, Postgraduate Diploma or Postgraduate Certificate qualification. All students will register for the MSc course in Marketing in the first instance and be given the opportunity to change degree pathway at the end of the first semester.

Key information

- Degree type: MSc, Postgraduate Diploma, Postgraduate Certificate
- Study methods: Full-time
- Duration: 12 months
- Start date: Mid-September
- Course Director: Dr Keri Davies

Accreditation

CIM Dual Award
The MSc Marketing course at Stirling was one of the first in the country to be accredited by the Chartered Institute of Marketing (CIM). Upon the successful completion of the MSc Marketing Course, two modules will be waived, meaning students need only complete the remaining two modules (versus completing all four required modules) in order to gain a Professional Diploma in Marketing. This exciting opportunity will provide you with the competitive edge you are looking for to embark on a successful career.

MSc Marketing with Brand Management

The MSc Marketing with Brand Management is a specialist, 12-month full-time taught postgraduate course. The course offers students the opportunity to hone skills necessary to plan, manage and evaluate brand projects. This course provides a stronger focus on the specifics of developing and using brands and branding in the marketing context. All students will register for the MSc Course in Marketing in the first instance and be given the opportunity to change degree pathway at the end of the first semester.
The course is modular, so the credits awarded at the end of each assessed module can be accumulated towards a postgraduate qualification. Students of Marketing with Brand Management study three core topics in the Autumn Semester before deciding on their final course of study. In the Spring Semester MSc Marketing with Brand Management students have to apply this knowledge through a project undertaken for an external company and through an appreciation of Contemporary Issues in Marketing. To specialise in Brand Management students must also complete the modules on Brand Marketing and Digital marketing and Advertising and undertake an individual dissertation or group research project in the field of Branding.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.0 with 5.5 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade C
- Pearson Test of English (Academic): 54 with 51 in each component
- IBT TOEFL: 80 with no subtest less than 17

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Delivery and assessment

The taught modules of the MSc course are delivered using a variety of methods, for example, lectures, tutorials, case studies, role playing, computer simulations, fieldwork exercises, site visits, guest speakers and company projects. Much of the assessment is continuous and may include research reports, essays, briefings, management reports, case analyses, debates, literature reviews, marketing communication plans, poster sessions and presentations. Assessed work is often conducted in groups, as developing teamwork and communication skills are seen as important.

Why Stirling?

- REF2014
In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.
The reputation of our research at Stirling Management School was recognised in the 2014 Research Excellence Framework (REF), where the School was placed in the UK's top 25 institutions for Business and Management, out of 101 business schools. In Scotland, the School was ranked in the top five. 64% of our research outputs were classified as world-leading and internationally excellent in terms of their originality, significance and rigour and we were ranked 14th in the UK in terms of research impact with over 60% of our research impact judged to have outstanding reach and wide-ranging impact on the policies of public, private and governmental organisations.
Members of our academic staff regularly publish in journals such as British Journal of Management, Journal of Marketing Management, European Journal of Marketing, Journal of Business Ethics, Journal of Advertising, Industrial Marketing Management, Marketing Intelligence and Planning, and Journal of Retailing and Consumer Services. Our staff consistently serve as conference and track chairs at international marketing conferences and hold editorial posts across a wide-variety of academic journals. Notably, current members of staff regularly consult industry across a number of high-profile issues such as the recent horse meat scandal, the role of marketing towards children and the issues facing the high street retailers across the UK.

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The Bath MSc in Marketing will deepen and advance your understanding of core marketing theories and concepts whilst providing you with a desirable skill-set valued by the marketing industry. Read more
The Bath MSc in Marketing will deepen and advance your understanding of core marketing theories and concepts whilst providing you with a desirable skill-set valued by the marketing industry.

Our programme is 12 months long, with two 11-week semesters of taught content, and the summer period, where you can choose between a research dissertation and a practice track where you will be asked to come up with a solution to an organisation's problem.

The Bath MSc in Marketing differs from many other marketing Masters programmes as it has been designed to:

-Draw on the research interests of the marketing faculty and address the three core elements of marketing today: Marketing to Consumers, Marketing to Businesses and Organizations and Marketing and Society.

-Deepen and advance your understanding of core marketing theories and concepts.

-Balance theory with practical application.

-Systematically develop key business skills including group working skills, project management skills and presentation skills.

-Leverage the expertise of nationally and internationally recognised faculty who have successfully published in the world’s top marketing journals and have many years of practical marketing experience between them.

Why the MSc in Marketing?

State-of-the-art thinking:
The programme is unique in spanning the three core elements of marketing today:
-Marketing to Consumers
-Marketing to Businesses and Organisations
-Marketing and Society

Within each of these areas, you will engage with leading academics and have access to their latest thinking.

State-of-the-art practice:
You will gain a wealth of practical knowledge as the Marketing faculty are experienced in market research, advertising, strategic consulting and brand management.

They maintain close links with a wide range of international organisations which allows us to include input from senior industry managers and site visits as part of the programme experience.

Top Careers. Top Employers.
World leading organisations recruit our graduates, here are just some of those who have recruited MSc Marketing students in the recent past:

Accenture
BP
Ernst & Young
GlaxoSmithKline
IBM
KPMG
Mercedes Benz
PWC
Rolls Royce Group
Proctor and Gamble
Siemens
Vodafone

Programme Structure

The MSc degree in Marketing is an intensive full-time programme lasting 12 months. The programme is divided into two 11-week semesters of taught content, and the summer period, where you can choose between a research dissertation and the practice track. The dissertation allows you to focus on a specific aspect of marketing that is interesting to you, using theory and robust research methods to investigate and generate a much deeper understanding of this area of interest. The practice track allows you take what you have learned about marketing and use this knowledge within your team to come up with a solution for an organisation’s problem.

Semester 1
During the first semester you will study the following five modules:
- Marketing and Society
- Consumer Psychology
- Marketing to Businesses and Organisations
- Strategic Brand Management Independent Research
- Strategic Marketing

Semester 2
During the second semester the modules are:
- Strategic Brand Management
- Advanced Advertising Theory
- E-Marketing
- International Marketing Across Cultures
- Research Methods for Marketing
- Optional Unit: Financial Management for International Business; Principles of CSR; Business in Emerging Markets; Project Management; Business Analytics; New Product Development

Summer period

During the summer period you will be able to choose between two tracks: (1) dissertation track and (2) practice track.

The dissertation track gives you the opportunity to do a piece of substantial work on your own, demonstrating originality, innovation, drive, and determination. The dissertation also enables you to plan and execute your own project, giving you complete choice and flexibility.

The practice track allows you to undertake a number of tasks, both working in teams with other members of your cohort and working individually. The practice track is designed to allow you to apply learned concepts and theories to practical problems and issues, including a management problem which will be presented to you by an organisation. This track also provides opportunities for gaining practical experience in running team projects.

Both tracks allow you to demonstrate critical insight and reflective thinking about business/management/policy issues. The tracks also help develop your written and presentation skills, and your ability to develop effective arguments. All of these attributes are transferable skills relevant to the workplace and your future career.

Teaching & Learning Methods

You will be exposed to a variety of teaching and learning methods that could include: interactive lectures, case studies, seminar presentations and group project work. As this is a Masters level course, we place a significant emphasis on independent, directed, private study that is often conducted in learning sets or groups.

Assessment

A variety of individual and group assessment methods are used throughout the degree including exams, coursework essays, reports and presentations.

Professional Qualifications

The programme carries exemptions from the Chartered Institute of Marketing exams and has links with the Market Research Society and the Institute of Direct Marketing (IDM). All students will be eligible to enter the IDM's National Student Marketing Competition at which Bath has an impressive record.

Career Development Programme

Our expert careers team is dedicated to providing first class careers support exclusively for School of Management MSc students.
We offer a Comprehensive Career Development Programme and provide an individual service by working with you on a one-to-one basis to identify your career goals and help you to plan your job search.

Our Career Development programme is integrated into your MSc timetable and includes;

- An overview of career opportunities in different sectors
- Workshops on the recruitment process including: CVs, cover letters, application forms and interview advice
- Mock interviews and assessment centres
- Opportunities to network with graduate recruiters, sector specialists and alumni
- Guest speakers, company visits and presentations, employer-led skills sessions
- Development of employability skills by participating in company sponsored community projects
- Week-long business immersion week - The Future Business Challenge
- Additional support for international students and those seeking global job opportunities

A highly ranked business school

We have established ourselves as one of Europe’s leading business schools and 2016 marks the 50th Anniversary of the University of Bath, celebrating our past achievements and looking forward.

The School of Management is one of the UK's leading business schools. Currently ranked 1st for Student Experience (Times Higher Education 2015) (http://www.bath.ac.uk/management/about/rankings.html#NSS) and 1st for Business & Management (The Complete University Guide 2016) (http://www.thecompleteuniversityguide.co.uk/league-tables/rankings?s=Business+%26+Management+Studies), we are a leading centre for management research - placed 8th in the UK in the latest REF2014 (http://www.bath.ac.uk/management/about/rankings.html#ref) for business and management studies, confirming the world-class standing of our faculty.

Find out about the department here - http://www.bath.ac.uk/management/faculty/

Find out how to apply here - http://www.bath.ac.uk/management/msc-operations-logistics-supply-chain/how-to-apply

Government Loans

A new system of postgraduate loans for Masters courses is being developed for students at English universities. There will be loans of up to £10,000 available for Masters students starting a course in 2016/17. More information is available on the study site (http://www.bath.ac.uk/study/pg/funding/taught/government-loans/index.html) and the government website external website.

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Different countries and cultures bring their own set of challenges in terms of marketing. So introducing a product or service needs sensitivity, understanding and respect. Read more

Different countries and cultures bring their own set of challenges in terms of marketing. So introducing a product or service needs sensitivity, understanding and respect. This MSc is open to graduates from all disciplines who are interested in a career in the lively world of international marketing. You will explore all the up-to-date thinking, theories, principles and practice of the discipline. 

Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing, this programme is run and supported by experienced academics and marketing practitioners. Globally renowned for their expertise, they will give you significant insights into key areas of international marketing, including brand marketing; advertising; e-marketing; and innovation and strategy.

Course details

This is a conversion programme for applicants without previous knowledge or experience in marketing, but who wish to particularly explore the theory, principles and practice of marketing in the context of a global market environment and the challenges of marketing across countries and cultures.

This programme is accredited by The Chartered Institute of Marketing (CIM).

For recent graduates and practising managers already familiar with basic marketing concepts, please also see our Marketing Communications MSc and Strategic Marketing and Consulting MSc programmes.

Programme details

The 12 month masters degree programme begins at the end of September. Initially you will spend time developing your understanding of core principles, theory and practice in marketing management, marketing research and marketing strategy and planning. Case studies will explore the particular applications of concepts in an international marketing context. You will also take a compulsory module exploring the principles, theory and practice of international marketing strategy, including approaches to international market selection, entry mode, and planning the marketing mix globally and/or locally. You will also study a compulsory module on Cross-Cultural Communication to help appreciate the challenges and strategies for effective communication when managing in an international context.

Beyond the core modules, the programme offers a wide choice of elective modules. You will be able to specialise in the areas of marketing that you feel will best prepare you for your chosen career path. We offer an exciting elective which explores the challenges of international marketing decisions in practice, using an innovative computer-based simulation in association with a USA-based company.

Learning and teaching

During the year you will undertake a major independent research dissertation, which must be related to an international marketing issue. Academic members of the Marketing Group will suggest topics consistent with their ongoing research, or you can choose a topic that is directly related to your chosen career path.

There are a host of potential topics for an international marketing dissertation.

Topics have included:

  • International marketing strategies for a new cosmetics brand
  • Comparative analysis of Nestle’s marketing strategies in Europe and Africa
  • Positioning strategies for car manufacturers in China
  • Launching and licensing new magazine concepts in Thailand
  • Standardisation vs adaptation in international advertising
  • The impact of country of origin on the marketability of Georgian wines
  • Evaluating franchising vs concessions for an international fashion brand

Our students benefit from advanced teaching technology. All fifteen lecture theatres and seminar rooms contain comprehensive audio-visual equipment and sound systems, as well as wireless connectivity and data projection. Three large PC clusters add to computing facilities already available to students across the campus. The main lecture theatre, seating 200, is often utilised outside term-time as a conference facility for local industry.

Employability

Recent graduates from our two conversion programmes (MSc Marketing and MSc International Marketing) have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students

Strong industry links

We enjoy active and close links with industry and the financial community. Many of our programmes have input from organisations such as GE, Biersdorf and Accenture. Companies such as HSBC, BP, Unilever and Deloitte visit the School to run workshops and business games, ensuring that you have the opportunity to put the theory you have learned into practice.

Particular programmes also offer the ability to obtain first-hand experience in the form of either work placements abroad or UK based consultancy projects with companies such as Jaguar, Aston Villa Football Club and Cadbury.

Careers in Business

Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.



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Business to business, customer relationships, internal communications… marketing an organisation’s products or services makes you an ambassador of the brand, a key part in its commercial and reputational success. Read more

Business to business, customer relationships, internal communications… marketing an organisation’s products or services makes you an ambassador of the brand, a key part in its commercial and reputational success. This programme is for graduates from all disciplines, and explores the principles, theoretical concepts and practice of marketing, with a strong emphasis on current thinking and contemporary issues. This programme is accredited by the Chartered Institute of Marketing.

Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing, this programme is run and supported by experienced academics and marketing practitioners. Globally renowned for their expertise, they will give you significant insights into key areas of marketing, including brand marketing; advertising; consumer behaviour and innovation and strategy.

Course details

Programme content

The programme involves six taught modules, including four core modules (Consumer Behaviour, Marketing Management, Marketing Research and Marketing Strategy and planning) followed by a number of specialist modules such as Retail Marketing, Strategic Brand Management, Strategic Environmental Sustainability and Marketing Communications. You will also undertake a substantial research dissertation on a marketing topic of your choice. Recent dissertations have included investigations in areas such as interactive marketing, marketing communications and retail marketing.

This programme is accredited by the Chartered Institute of Marketing.

For recent graduates and practising managers already familiar with basic marketing concepts, please also see our Marketing Communications MSc and Strategic Marketing and Consulting MSc programmes.

Programme details

The 12-month full-time programme begins at the end of September. The first nine months are spent developing knowledge through six or seven taught modules, comprising four compulsory modules and two/three specialist modules chosen from a list of options designed to give you flexibility.

A 24 month MSc Marketing programme is also available where students first take a nine month general business qualification, Graduate Diploma in Business Administration (GDBA) if they do not meet the 12 month course requirements. If a satisfactory performance on this GDBA is achieved students can then progress to the 12-month MSc Marketing programme.

Learning and teaching

During the year you will undertake a major independent research dissertation, which must be related to an international marketing issue. Academic members of the Marketing Group will suggest topics consistent with their ongoing research, or you can choose a topic that is directly related to your chosen career path.

There are a host of potential topics for an international marketing dissertation.

Topics have included:

  • International marketing strategies for a new cosmetics brand
  • Comparative analysis of Nestle’s marketing strategies in Europe and Africa
  • Positioning strategies for car manufacturers in China
  • Launching and licensing new magazine concepts in Thailand
  • Standardisation vs adaptation in international advertising
  • The impact of country of origin on the marketability of Georgian wines
  • Evaluating franchising vs concessions for an international fashion brand

The home of Birmingham Business School is University House, conveniently situated on the edge of the main campus opposite the main gate of the University. To the elegant old house of 1908, that houses staff rooms and social space, a new multi-million pound state of-the-art teaching and learning complex has been added giving a unique combination of historic elegance and cutting-edge facilities.

Our students benefit from advanced teaching technology. All fifteen lecture theatres and seminar rooms contain comprehensive audio-visual equipment and sound systems, as well as wireless connectivity and data projection. Three large PC clusters add to computing facilities already available to students across the campus. The main lecture theatre, seating 200, is often utilised outside term-time as a conference facility for local industry.

Birmingham Business School’s brand new Postgraduate Teaching Centre opened its doors to students in autumn 2016. The building is called the Alan Walters Building after the noted economist of the same name. The high quality facilities provide a dedicated space for the Business School’s postgraduate students, and includes communal areas for studying and group work, which will look out over the Green Heart when completed in 2019.

Employability

Recent graduates from our two conversion programmes (MSc Marketing and MSc International Marketing) have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students. 

Strong industry links

We enjoy active and close links with industry and the financial community. Many of our programmes have input from organisations such as GE, Biersdorf and Accenture. Companies such as HSBC, BP, Unilever and Deloitte visit the School to run workshops and business games, ensuring that you have the opportunity to put the theory you have learned into practice.

Particular programmes also offer the ability to obtain first-hand experience in the form of either work placements abroad or UK based consultancy projects with companies such as Jaguar, Aston Villa Football Club and Cadbury.

Careers in Business

Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.



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