Masters Degrees (Marketing Analytics)

We are top 5 in the UK for Marketing (Complete University Guide, 2023). With our marketing analytics MSc you’ll learn industry-specific skills to make strategic marketing decisions using data and evidence. Read more

Overview The data revolution is upon us, with marketers at the forefront of this transformation. As guardians of the customer voice in businesses, marketers remain in high demand. Read more

Whether you take the train, buy something online or make an insurance claim, virtually everything you do contributes to the vast amount of data collected. Read more

In a period of unprecedented global shifts, consumer behaviours, data, and analysis are key in deriving strategies that are adaptable, customer-driven… Read more

In the age of  big data , companies have more consumer information than ever before. They can use this information to target consumers, but they can also use consumer information (e.g. Read more

The increase in the collection and analysis of Big Data, — extremely large sets of information, such as social media comments or online product reviews — can provide valuable insight to consumer behaviors and preferences. Read more

Our new MSc Marketing Analytics gives you the opportunity to gain specialisation in data analytics with a core knowledge in digital marketing. Read more

How to generate customer insights based on advanced data engineering and analytics? In the MSc Marketing - Marketing Analytics and Data Science (MADS) profile, you will be educated and trained thoroughly on methods that allow you to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. Read more

Designed for the digital marketing environment, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing. Read more

Would you like to expand and deepen your knowledge in the field of Marketing Analytics and Data Science and Management, combined with a minor in Finance? Then this double degree programme is for you! In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. Read more

The digital revolution has resulted in a widening of the number and types of organisations involved in communications. Previously advertising was often confined to larger commercial organisations, however, there is now a need to have a strong web presence. Read more

Our Masters in Marketing gives you the opportunity to gain a theoretical and practical understanding of marketing, and its role within organisations. You’ll learn about the practice and theory of modern marketing, as well as current business trends in the areas of brand identity creation, multi-channel marketing and digital marketing. Read more

How to generate and use customer insights and create sustainable customer relationships? In this programme, you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. Read more

This programme will equip you with theoretical and practical knowledge of digital marketing and analytics and provide a solid understanding of digital marketing concepts, trends, and methodologies. Read more