• New College of the Humanities Featured Masters Courses
  • St Mary’s University, Twickenham Featured Masters Courses
  • Cardiff University Featured Masters Courses
  • University of Glasgow Featured Masters Courses
  • Xi’an Jiaotong-Liverpool University Featured Masters Courses
  • Goldsmiths, University of London Featured Masters Courses
  • University of Derby Online Learning Featured Masters Courses
  • Coventry University Featured Masters Courses
King’s College London Featured Masters Courses
University of Reading Featured Masters Courses
Cass Business School Featured Masters Courses
Institute for Advanced Architecture of Catalonia Featured Masters Courses
Northumbria University Featured Masters Courses
"marketing" AND "analyst"…×
0 miles

Masters Degrees (Marketing Analyst)

  • "marketing" AND "analyst" ×
  • clear all
Showing 1 to 15 of 123
Order by 
Our MSc International Marketing prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Read more
Our MSc International Marketing prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). It is suitable for students who want to work in marketing management, marketing consultancy, media and related careers.

Key benefits

- At King’s, you will mainly be working with a faculty from the Marketing Subject Group that teaches marketing and conducts empirical and theoretical research on marketing activity, as well as how this impacts such key marketing issues as marketing strategy and consumer research.

- Provides a high-level and rigorous understanding of the theory and practice of international marketing.

- Prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Suitable if you currently work or want to work in marketing management, marketing consultancy, digital and media-related careers.

- The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. King’s College London has joined forces with CIM to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degree, which ensures we are equipping you with the best opportunities for a successful marketing career.

- Block taught over weekend sessions (MBA type delivery) to allow you to continue to work alongside your master's.

Visit the website: http://www.kcl.ac.uk/study/postgraduate/taught-courses/international-marketing-msc-part-time.aspx

Course detail

- Description -

Our programme is delivered by a group of world-renowned scholars, with expertise and practical experience in international marketing. It is highly international, with a faculty from over 10 countries and a diverse student body from all regions of the world.

The international scope of our marketing programme will appeal to students with or without a marketing background who wish to embark on a career in marketing. King’s is a research-intensive university and our programme makes reference to research findings in order to provide additional insights into international marketing. Various educational approaches are utilised to enable you to develop your decision-making skills and link marketing theory and practice such as case-study analysis, computer simulation, exercises and experiments as well as traditional lectures.

After completing a series of core modules you may pursue electives in a range of areas including brand management, digital and business-to-business marketing, and international marketing communications.

- Course purpose -

Our degree prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). The programme is designed for people seeking a part-time route to an MSc International Marketing. You may be working for an organisation in a non-marketing capacity and be interested in employment in marketing. It may also appeal if you are currently employed in marketing and would like to have a deeper insight into marketing theory and practice. Equally it may appeal to you if you are taking a career break and seeking a future move into the marketing profession.

- Course format and assessment -

Written examination for all compulsory modules combined with coursework in some cases. A combination of coursework, presentations and written examinations for optional modules. Research project and dissertation.

Career prospects

Graduates have gained a range of marketing related posts (e.g. brand manager, digital analyst, digital content creator, international marketing coordinator, media buyer and planner, portfolio marketing manager, market researcher and product manager to name but a few) in organisations varying from multi-national corporations to small and medium sized enterprises (examples of organisations include Accenture, Booking.com, Google and IBM).

How to apply: http://www.kcl.ac.uk/study/postgraduate/apply/taught-courses.aspx

About Postgraduate Study at King’s College London:

To study for a postgraduate degree at King’s College London is to study at the city’s most central university and at one of the top 20 universities worldwide (2015/16 QS World Rankings). Graduates will benefit from close connections with the UK’s professional, political, legal, commercial, scientific and cultural life, while the excellent reputation of our MA and MRes programmes ensures our postgraduate alumni are highly sought after by some of the world’s most prestigious employers. We provide graduates with skills that are highly valued in business, government, academia and the professions.

Scholarships & Funding:

All current PGT offer-holders and new PGT applicants are welcome to apply for the scholarships. For more information and to learn how to apply visit: http://www.kcl.ac.uk/study/pg/funding/sources

Free language tuition with the Modern Language Centre:

If you are studying for any postgraduate taught degree at King’s you can take a module from a choice of over 25 languages without any additional cost. Visit: http://www.kcl.ac.uk/mlc

Read less
The full-time master's program in marketing offers you a practice-oriented education. It gives you the analytical and creative skills to satisfy customer needs. Read more
The full-time master's program in marketing offers you a practice-oriented education. It gives you the analytical and creative skills to satisfy customer needs.

Visit the website: https://www.wu.ac.at/en/programs/masters-programs/marketing/overview/

Course detail

Dramatic technological developments have changed the way we obtain information, make decisions, and interact. Marketing experts have to understand these changes and the way they affect strategies for new product development, customer relationship management, branding, and other marketing efforts.

The MSc in Marketing program prepares you for this challenging environment. It combines cutting-edge theory and practical applications. Students acquire the skills for creating, communicating, and delivering value to customers through customized products and services.

Our students have an outstanding academic record and embrace international mobility. They have strong analytical and conceptual skills, an interest in analyzing practical issues, and in translating their findings into operational marketing plans. Company projects provide excellent opportunities to put their learning experience into practice.

Format

Choose from seven electives: Retail and Sales Management, Service Marketing and CRM, Marketing Management, International Marketing Management, Marketing Communication and Consumer Behavior, Marketing Project Management, and Interactive Marketing and Social Media.

Almost all of the courses count a maximum of 30 participants. All classes are extremely interactive with a high degree of team work, which creates a collaborative and entrepreneurial atmosphere.

First Year

In the courses of the first year you develop the core knowledge and skills. You will gain thorough grounding the areas of customer-focused marketing and consumer behavior, research tools and planning techniques, as well as strategic and instrumental aspects of marketing. Furthermore, you will start linking ideas from different areas of your study subjects.

Second Year

In the second year students can specialize in the areas of their interests through several electives to choose from. Additionally, students have the option to develop more towards the qualification as a marketing specialist / executive function or an academic / advanced marketing management consulting career. The second year also offers opportunities to gain international experience through an exchange semester at a partner university or – for selected students – through a double degree with the Università Commerciale Luigi Bocconi, Italy.

Study abroad

50% of our students study abroad. Additionally to an exchange semester at one of WU's 120 prestigious partner universities, selected students can gain a double degree by doing their 2nd year at Università Commerciale Luigi Bocconi (Milan, Italy).

Career Prospects

Our graduates have numerous career opportunities in a variety of organizations, such as:

- Multinational companies (as brand or product manager, market research analyst, customer relationship manager, sales manager or marketing communications manager)

- Small and medium enterprises (responsible for sales, marketing, advertising, promotions, and public relations)

- Consulting firms

- Research centers and educational institutions

How to apply: https://www.wu.ac.at/en/programs/masters-programs/marketing/application-admission/

Funding

Information on funding can be found on the following webpage: https://www.wu.ac.at/en/students/my-degree-program/masters-student-guide/grants-and-scholarships/

Read less
A distinct, research-led course based on contemporary theory and case material which is challenging and innovative. Read more
A distinct, research-led course based on contemporary theory and case material which is challenging and innovative. Our academics have expertise in cutting edge consumer and culture industry research and is best suited to students who have a keen interest in developing an intellectual understanding of the theories underpinning marketing concepts and processes.

This course will:
- provide you with an in-depth and critical understanding of a world increasingly defined by a culture of consumerism and the role played by marketing activities in building strong customer relationships and business opportunities.

- develop a sound knowledge and understanding of the contemporary issues relating to marketing, consumers and culture

See the website https://www.royalholloway.ac.uk/management/coursefinder/mamarketing.aspx

Why choose this course?

- the course is at the cutting edge of contemporary marketing and has a distinctive quality in matters relating to consumer culture and critical perspectives.

- with the option to take elective units in areas such as Arts or Sports Marketing, Digital Media Marketing, and Marketing Ethics, the course offers the opportunity to learn more about specialised topics.

- the Marketing Group has an international profile and regularly hosts visits by leading international marketing academics.

- the course hosts a ‘Marketing Camp’, where leading international scholars present their research to faculty and students.

- our academic marketing cohort is the largest in the University of London, with 10 members.

Department research and industry highlights

- ESRC project - Branded Consumption and Social Identification: Young People and Alcohol

- ESRCSeminar Series Award for Motherhoods, Markets and Consumption 2009-2010

On completion of the course graduates will have:

- developed a systematic understanding of marketing practice together with a critical awareness of current issues at the forefront of marketing in society

- evaluated critically the relevant academic literature

- evaluated research methodologies and undertaken research into marketing in society

- developed a theoretical and empirical knowledge of marketing and employed a variety of academically based marketing techniques and practices

- acquired a range of conceptual, technical and personal skills

- developed an understanding of the use and value of the case study method.

Assessment

Assessment is carried out by a variety of methods including coursework, examinations and a dissertation.

Employability & career opportunities

Our graduates are highly employable and, in recent years, have entered many different marketing-related areas, including:
- Sales Officer at Standard Chartered
- Category Analyst at Kantar World Panel UK
- Research Assistant at Maritz Research Europe
- Private Banker at ICICI Bank
- Marketing Consultant at Viewpress TV

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online https://www.royalholloway.ac.uk/studyhere/postgraduate/applying/howtoapply.aspx .

Read less
The International Marketing Programme is designed as a specialist course for those who want to build on a previous business and marketing degree and study Marketing at an advanced level. Read more

Why this course?

The International Marketing Programme is designed as a specialist course for those who want to build on a previous business and marketing degree and study Marketing at an advanced level. It’s also appropriate for recent business graduates or established executives who are seeking either to acquire new skills or supplement the skills they have developed in a practical context.

The programme allows you to develop advanced-level academic expertise in international marketing. You’ll gain the technical and personal skills to operate across a range of dynamic and competitive international environments.

The course features a wide choice of elective subjects; many include international dimensions, reflecting the current diversity in global marketing practice. The course has many value added features including but not limited to:
- real-life learning through our live industry project, ‘International Marketing Works’
- high-calibre industry collaboration
- research excellence
- skills-based teaching

Our students are truly international with representations from all parts of the globe which further enhances the learning experience.

See the website https://www.strath.ac.uk/courses/postgraduatetaught/internationalmarketing/

What you’ll study

You’ll study seven compulsory and four optional choice classes.

Teaching methods include case studies, simulations, seminars, presentations, team work, problem-solving exercises, and ‘hands-on’ real-life business projects.

The teaching methods are designed to facilitate integration of the theoretical and practical aspects of the programme and to encourage interaction among students. All modules require a high level of student participation in class.

Leadership & team building

For many students our dynamic programme (organised early in the first semester to enhance the development of leadership, teamwork and cross cultural skills) provides many memorable experiences.

The programme is organised in conjunction with independent specialists and provides the ideal chance to network with your colleagues and develop key management skills.

Accreditations & affiliations

Our Department of Marketing is one of the oldest, largest and best marketing departments in Europe. We’ve an international reputation for the quality of teaching and research. Our staff also as advisors to private and public organisations; some hold senior positions in the Chartered Institute of Marketing, the Marketing Research Society and other professional associations.

We’re affiliated with the Chartered Institute of Marketing and the Marketing Society.

Our courses are accredited by:
- AACSB
- EQUIS

Guest lecturers

World-class speakers from major International organisations give lectures on our programmes reflecting the high calibre industry collaborations of the department.

Employability & career development

The course has a dedicated careers specialist for group sessions, employability seminars, individual interviews and CV compilation and continues to support graduates for a year after graduation.

Social activities

There is a wide range of university social activities and clubs for students. The Marketing department organises its own events in addition to the programme run by the International office of the University. These include:famous student ceilidh in October with Scottish country dancing, the Marketing Works Grand Finale and Gala Dinner in June, sporting competitions and events; students also sometimes organise an end of programme celebration themselves.

Selection process

The selection process for this programme is based on information relating to your past academic performance and qualifications as well as work and life experiences, determining your suitability for the programme. For this reason, the completion rate is extremely high. Students who are committed to their studies and perform at the academic level required will complete the programme successfully.

Pre-Masters Preparation Course

The Pre-Masters Programme is a preparation course for international students (non EU/UK) who do not meet the entry requirements for a Masters degree at the University of Strathclyde. The Pre-Masters programme provides progression to a number of degree options.

To find out more about the courses and opportunities on offer visit isc.strath.ac.uk or call today on +44 (0) 1273 339333 and discuss your education future. You can also complete the online application form, or to ask a question please fill in the enquiry form and talk to one of our multi-lingual Student Enrolment Advisers today.

Learning & teaching

A comprehensive support package is provided to enhance students' learning and to ensure maximum student benefit during their period of study. This includes, but is not limited to:
- a package of essential texts for all core classes
- employability seminars and career counselling
- access to relevant databases
- a student/staff consultative committee providing an effective mechanism for student feedback throughout the year

Students are also asked each year to evaluate the perceived value of both the quality of the teaching and the associated support package to ensure that the highest of standards are maintained.

The taught component of the course will be covered in semester 1 and 2. Both of these semesters will run for 12 weeks. At MSc level the dissertation is taken during the summer term.

The Learning and Teaching methods will vary between courses. These will include:
- online updates
- class discussions
- role-playing exercises
- case studies
- directed reading tasks
- guest lectures
- student-led presentations
- DVD/Podcast presentations
- computer-based/experiential learning
- self-motivated reading and research

Careers

- Where are they now?
Our Masters is recognised globally for its excellence and graduates develop careers in marketing and related employment all over the world. A very small selection of job titles and employers is represented in the following examples*. Some graduates choose to continue studying for a PhD.*

Job titles include:
- Analyst
- Junior Planner
- Marketing Co-ordinator
- Marketing Manager
- Media Planner
- Research Associate

Employers include:
- Asia Pacific Research
- Billington Cartmell
- Gerson Lehrman Group
- GroupM China
- ICS Technology Co Ltd
- The Edinburgh Woollen Mill

*Based on the results of the national Destinations of Leavers from Higher Education Survey (2010/11 and 2011/12).

Find information on Scholarships here http://www.strath.ac.uk/search/scholarships/index.jsp

Read less
The Msc Marketing Programme is designed for non-business graduates who want to pursue a career in this area. The Programme reflects the dynamic and technologically innovative nature of contemporary marketing, spanning private, public and third sectors. Read more

Why this course?

The Msc Marketing Programme is designed for non-business graduates who want to pursue a career in this area.

The Programme reflects the dynamic and technologically innovative nature of contemporary marketing, spanning private, public and third sectors.

You’ll gain a sound knowledge of the principles of marketing. Most importantly, you’ll develop an understanding of consumer behaviour in relation to individuals and organisations. We’ll also ensure that you gain the technical and personal skills necessary to pursue your future career.

The programme features a wide choice of elective subjects. These reflect the current diversity in contemporary marketing practice.

The course has many value added features including but not limited to:
- real-life learning through our live industry consultancy project, ‘International Marketing Works’
- high-calibre industry collaboration
- research excellence
- skills-based teaching

Our students are truly international with representations from all parts of the globe which further enhances the learning experience.

See the website https://www.strath.ac.uk/courses/postgraduatetaught/marketing/

What you’ll study

You’ll study seven compulsory and four optional choice classes.

Teaching methods include case studies, simulations, seminars, presentations, team work, problem-solving exercises, and ‘hands-on’ real-life business projects.

The teaching methods are designed to facilitate integration of the theoretical and practical aspects of the programme and encourage interaction among students. All modules require a high level of student participation in class and independent study.

Leadership & team building

For many students our dynamic programme (organised early in the first semester to enhance the development of leadership, teamwork and cross cultural skills) provides many memorable experiences.

The programme is organised in conjunction with independent specialists and provides the ideal chance to network with your colleagues and develop key management skills.

Accreditations & affiliations

Our Department of Marketing is one of the oldest, largest and best marketing departments in Europe. We’ve an international reputation for the quality of teaching and research. Our staff also as advisors to private and public organisations; some hold senior positions in the Chartered Institute of Marketing, the Marketing Research Society and other professional associations.

We’re affiliated with the Chartered Institute of Marketing and the Marketing Society.

Our courses are accredited by:
- AACSB
- EQUIS

Guest lecturers

World-class speakers from major International organisations give lectures on our programmes reflecting the high calibre industry collaborations of the department.

Employability & career development

The course has a dedicated careers specialist for group sessions, employability seminars, individual interviews and CV compilation and continues to support graduates for a year after graduation.

Social activities

There is a wide range of university social activities and clubs for students. The Marketing department organises its own events in addition to the programme run by the International office of the University. These include:famous student ceilidh in October with Scottish country dancing, the Marketing Works Grand Finale and Gala Dinner in June, sporting competitions and events; students also sometimes organise an end of programme celebration themselves.

Selection process

The selection process for this programme is based on information relating to your past academic performance and qualifications as well as work and life experiences, determining your suitability for the programme. For this reason, the completion rate is extremely high. Students who are committed to their studies and perform at the academic level required will complete the programme successfully.

Pre-Masters Preparation Course

The Pre-Masters Programme is a preparation course for international students (non EU/UK) who do not meet the entry requirements for a Masters degree at the University of Strathclyde. The Pre-Masters programme provides progression to a number of degree options.

To find out more about the courses and opportunities on offer visit isc.strath.ac.uk or call today on +44 (0) 1273 339333 and discuss your education future. You can also complete the online application form, or to ask a question please fill in the enquiry form and talk to one of our multi-lingual Student Enrolment Advisers today.

Learning & teaching

A comprehensive support package is provided to enhance students' learning and to ensure maximum student benefit during their period of study. This includes, but is not limited to:
- a package of essential texts for all core classes
- employability seminars and career counselling
- access to relevant databases
- a student/staff consultative committee providing an effective mechanism for student feedback throughout the year

Students are also asked each year to evaluate the perceived value of both the quality of the teaching and the associated support package to ensure that the highest of standards are maintained.

The taught component of the course will be covered in semester 1 and 2. Both of these semesters will run for 12 weeks. At MSc level the dissertation is taken during the summer term.

The Learning and Teaching methods will vary between courses. These will include:
- online updates
- class discussions
- role-playing exercises
- case studies
- directed reading tasks
- guest lectures
- student-led presentations
- DVD/Podcast presentations
- computer-based/experiential learning
- self-motivated reading and research

Assessment

Assessment methods vary between core and elective classes. Assessment for core classes is a combination of examinations worth 60% and assignments worth 40%. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth 100%.

Careers

- Where are they now?
Our Masters is recognised globally for its excellence and graduates develop careers in marketing and related employment all over the world. A very small selection of job titles and employers is represented in the following examples*.

Some graduates choose to continue studying for a PhD.

Job titles include:
- Analyst
- Junior Planner
- Marketing Co-ordinator
- Marketing Manager
- Media Planner
- Research Associate

Employers include:
- Asia Pacific Research
- Billington Cartmell
- Gerson Lehrman Group
- GroupM China
- ICS Technology Co Ltd
- The Edinburgh Woollen Mill

*Based on the results of the National Destinations of Leavers from Higher Education Survey (2010/11 and 2011/12).

Find information on Scholarships here http://www.strath.ac.uk/search/scholarships/index.jsp

Read less
Marketing managers oversee the research that provides market knowledge to help guide their decisions. This double degree (Groningen and BI Oslo) will teach you how to become a market-oriented manager. Read more
Marketing managers oversee the research that provides market knowledge to help guide their decisions. This double degree (Groningen and BI Oslo) will teach you how to become a market-oriented manager.

How can you obtain knowledge about what your customer really wants? How can you implement this knowledge in a financially sound marketing plan? How can insights from marketing research be used in marketing plans?

Truly market-oriented (marketing) managers need customer insights to guide decision-making on issues such as which markets to target, which new products to develop, and what communication themes and channels will best build customer and brand equity.

In the Groningen programme the focus is on customer relations and gaining insight into customers. You will learn to collect qualitative and quantitative data about customers and to analyze it using the latest and most advanced marketing research methods.

In the Oslo programme the focus is on strategic marketing theory, statistical methods and financial implications of marketing investments. In both programmes, practitioners in the field relate theory to practice.

The two degrees you get are:
* MSc in Marketing/profile Marketing Intelligence (University of Groningen)
* MSc in Strategic Marketing Management (BI Norwegian Business School, Oslo)

Degree: MA/MSc in Marketing

Why in Groningen?

The programme is a unique combination of two degrees, in Groningen and Oslo. You learn about marketing research and strategic marketing management in an international environment. Besides, it is an internationally accredited programme, ensuring a high quality education that meets both the AACSB and EQUIS standards, which only one percent of universities reach worldwide.

Job perspectives

This double degree has been designed for individuals who aspire to a career as a market researcher in the private or public sector, as a strategic marketing expert, customs relations manager, product or brand manager, database analyst or market intelligence expert.

Graduates qualify for a range of positions in international, multinational or transnational companies.

Some examples:
› strategic marketing expert› customer relationship manager› market researcher› product or brand manager› database analyst or market intelligence expert

Graduates have also acquired the qualifications to enter PhD programmes and work in international research institutions.

Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities reach worldwide, your degree will be highly valued on the labour market.

Linking education to research and career preparation

Our education is strongly rooted in business practice and society. Also right from the start of your degree programme attention is paid to academic research and preprofessional development. Since an analytical and critical mind and problem-solving capabilities are important qualities in any career our students aspire.

In collaboration with external partners we conduct research projects on e.g banking, local government, customer insights, leadership, energy, healthy ageing and lean operations.

Read less
The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and utilise. Read more
The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and utilise. This innovative Masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.

Taught by leading academics from the Business School and School of Geography, you’ll explore a range of analytical techniques and develop the softer skills needed to use the results of these analyses to inform decisions about marketing strategy.

You’ll learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations. You’ll study predictive analytics, big data and consumer analytics, business analytics and decision science, and learn how to communicate results through data visualisations.

Alongside this, you’ll learn how to deploy data to inform decisions about marketing strategy. Areas of study in marketing include marketing strategy, consumer behavior and direct, digital and interactive marketing. You’ll also deliver your own data-driven marketing research project for a company.

Careers

As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing or management.

Due to the digital revolution, companies from around the world and in many industrial sectors have access to greater amounts of data. The most progressive companies in the world are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.

Apply now

The deadline for International applications is 31 March 2017.
The deadline for UK/EU applications is 31 August 2017.
For further guidance on how to apply, visit: http://business.leeds.ac.uk/masters/how-to-apply/

Online events

You can logon from anywhere to join one of these one hour events, which will include:

- Introduction to Leeds University Business School and Masters study
- Advice from one of our Professional Development Tutors, with examples of the career skills you can build and the major companies we work with
- Guidance on how to apply for postgraduate study from our admissions team
- Opportunity to ask your questions

The dates for our next online events are below:

- TBC

Open events

Our Masters Open Days are an opportunity to visit in person, learn more about our Masters degrees and meet our staff. Activities include:

- Presentations, talks and Q&A with academic directors
- Business School tour
- Speak to admissions, academic teaching teams and current Masters students

Our next Masters Open Days:

- TBC

Please visit our website for further information and to book your place: http://business.leeds.ac.uk/masters/meet-us-at-an-event/

Read less
Centennial College's Marketing Research and Analytics program positions you at the forefront of a cutting edge job market in which organizations have oceans of data available to them but struggle to make sense of it as marketing becomes increasingly data-driven. Read more
Centennial College's Marketing Research and Analytics program positions you at the forefront of a cutting edge job market in which organizations have oceans of data available to them but struggle to make sense of it as marketing becomes increasingly data-driven. As a result, there is a large and growing demand for trained researchers who can harness the power of big data using the latest tools and analytical techniques to uncover new insights and drive businesses forward.

This Marketing Research and Analytics program combines advanced courses in marketing research and big data analytics with training on leading commercial technologies and platforms and the opportunity to gain in-demand industry certifications.

This program equips you with knowledge, skills and training in leading business intelligence and marketing research technologies and tools used in the field. Among them are SAS Enterprise Guide and SAS Enterprise Miner, Environics Analytics Envision (used to develop comprehensive profiles of selected target markets), SPSS, Tableau (the leading data visualization software), Excel, XL Miner, Dell Factiva and NVIVO (qualitative research and text analysis software).

Upon graduation, you receive an Ontario Graduate Certificate from Centennial College, plus certificates of recognition from SAS and Environics Canada. In addition, you are put on an accelerated track to earning the Certified Marketing Research Professional (CMRP) designation, the premier credential in Canadian marketing research from the Marketing Research and Intelligence Association (MRIA).

Career Opportunities

Program Highlights
-The Marketing – Research and Analytics program combines marketing research principles and skills with cutting edge "big data" analytics techniques to equip you with the training required to deliver insights and strategies to help organizations make smarter and more impactful business decisions.
-Employed is an extensive use of learner-centered approaches such as case studies, simulations and project-based learning, with a focus on developing project management, teamwork, analytical thinking, and report writing and presentation skills.
-Hands-on learning covers areas such as questionnaire design, data manipulation, quality control, statistical output and program development.
-There is a strong focus on applying marketing research and analytics to strategic marketing decision-making.
-In the second semester, you develop and implement a capstone project that will integrate and apply your learning.
-In addition to market research technologies, you also have access to the full suite of Microsoft products, including Microsoft Excel, XL Miner, Access and PowerPoint.
-Once you graduate, you have the option to take the Comprehensive Marketing Research Exam (CMRE) on campus at Centennial College, which leads to the Certified Marketing Research Professional (CMRP) designation.

Articulation Agreements
Start with a graduate certificate, and continue to a master of business administration through our degree completion partnership. Successful graduates of this Marketing – Research and Analytics program may choose to continue with courses leading to a graduate degree.

Career Outlook
-Marketing research specialist or analyst
-Research analyst
-Marketing research and intelligence coordinator
-Market intelligence specialist or analyst
-Customer insights analyst
-Consumer research manager
-Business intelligence analyst
-Market research analytics manager
-Web marketing analyst
-Customer experience analyst
-CRM analyst
-Direct response analyst
-Digital marketing analyst
-Social media analyst
-Data and analytics specialist
-Business analytics specialist
-Loyalty program analyst
-Sales analyst
-Marketing strategy analyst

Program Outcomes
-Optimize the financial results produced by interactive marketing programs through the application of marketing analytics
-Contribute to the design of a marketing analytics team project (develop charter, business case financials, technical requirements, design, test plan, test results, approval to proceed) and the management of the resulting project
-Create, manage and mine, and apply modelling and decision making functions to a database
-Utilize data auditing techniques and quality control processes that are consistent with current marketing research codes of conduct and Canadian privacy principles to ensure the integrity of the data collection, storage, analysis and presentation processes
-Compare and contrast, evaluate and select appropriate data sources to meet specific marketing objectives
-Conduct industry, competitor and customer analyses using a wide variety of secondary research sources
-Produce reliable and analyzable data through the application of sound questionnaire design principles to marketing research projects
-Design marketing research projects and interactive marketing programs that are founded in sound sampling techniques, hypothesis testing and research design
-Solve business and marketing problems by identifying, selecting and applying effective, current and relevant techniques such as descriptive and inferential analysis
-Prepare provisional output of analyses including cross-tabulations and pivot tables that address the needs of analysts and prepare final output, including research reports, presentation sides and visual representations of data that address the needs of management
-Develop actionable recommendations based on situation analyses and research findings

Areas of Employment
-Retail corporations
-Organizations with in-house analytical and research functions
-Marketing research firms

Read less
The one-year Master's degree programme in Marketing concentrates on marketing strategies and customer behaviour. It explores the strategies and methods that companies use to meet the wishes and requirements of customers. Read more
The one-year Master's degree programme in Marketing concentrates on marketing strategies and customer behaviour. It explores the strategies and methods that companies use to meet the wishes and requirements of customers. Companies need this type of information to be successful.

In this programme you will analyse consumer and business markets, investigating markets of both goods and services. The focus will be on profit-making organizations, but the public sector and non-profit organizations will also be studied.

The programme is taught by specialists with an international reputation. Courses are of high standard, and high standards are expected of students. In most courses, theory is applied to practice. There are also plenty of opportunities for studying abroad.

The programme offers two profiles: Marketing Management and Marketing Intelligence. It is also possible to do a Double Degree programme in Groningen and Oslo: Marketing Intelligence and Strategic Marketing Management. In this two-year Double Degree programme you will earn two recognized EU Master's degrees.

Why in Groningen?

Our Marketing Department belongs among the top 5 of Marketing Departments in Europe. And the Marketing programme is an internationally accredited programme, ensuring a high quality education that meets both the AACSB and EQUIS standards, which only one percent of universities reach worldwide. In research-based marketing courses you learn to identify consumer needs and serve the market.

Job perspectives

After completing this programme, you are well-suited for a career in marketing. You are qualified for a range of positions in all kinds of organizations: strategic marketing expert, customer relationship manager, market researcher, product or brand manager, database analyst or market intelligence expert. It is also possible to enter a PhD programme at a university or carry out research in other research institutions.

Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities reach worldwide, your degree will be highly valued on the labour market.

Linking education to research and career preparation

Our education is strongly rooted in business practice and society. Also right from the start of your degree programme attention is paid to academic research and preprofessional development. Since an analytical and critical mind and problem-solving capabilities are important qualities in any career our students aspire.

In collaboration with external partners we conduct research projects on e.g banking, local government, customer insights, leadership, energy, healthy ageing and lean operations.

Read less
An MBA is widely seen as a passport to a successful career. Our MBA (Marketing) builds on your previous business experience and enhances your real-world management capabilities. Read more
An MBA is widely seen as a passport to a successful career. Our MBA (Marketing) builds on your previous business experience and enhances your real-world management capabilities.

Course overview

This MBA has a particular focus on marketing, giving you a fast track towards senior roles in marketing. You will develop a deep strategic understanding of the different functions within organisations. You will also learn how to re-apply the best of international management practices and how to implement approaches that deliver outstanding results.

In addition to the core elements completed by all our MBA students, you will also complete a specialist module: either ‘E-Marketing’ or ‘International Marketing’. You will also undertake a dissertation related to marketing.

Sunderland Business School has partnered together with the Chartered Management Institute, to offer you dual accreditation with your MBA to enhance your professional profile and add to your achievements. On successful completion of your MBA, you will be eligible for the Chartered Management Institute Level 7 Extended Diploma in Management and Leadership. During your study period, you will also become an Affiliate Member of CMI, which gives you access to CMI’s knowledge resources.

At the end of your studies, graduates with 3 or more years management experience will be entitled to apply for full membership of the CMI or Chartered status.

At Sunderland, we focus on problem-solving ability and linking theory to real-world challenges. As part of this, you will visit companies both in the UK and in Europe, and also learn from guest speakers who share their practical business experiences.

We understand that your MBA is part of an onward journey. We offer extensive career support to help you gain a rapid return on your investment in yourself.

If you prefer, you can choose to pursue our broad-based MBA or an MBA that has a specific reference in the award title to Marketing Innovation and Entrepreneurship, Supply Chain Management, Finance, HRM or Hospitality Management.

Students who successfully obtain their MBA will also be awarded CMI level 7 extended diploma (which is the highest level of accreditation in the UK for an MBA from the CMI). Students will also have associate membership whilst studying and benefit from extensive networking opportunities.

Course content

The course mixes taught elements with self-directed research. You can negotiate the topic of the dissertation to reflect your personal interests and career aspirations.

Modules on this course include:
-Financial Management and Control (15 Credits)
-Managing and Leading People (15 Credits)
-Operations Management (15 Credits)
-Marketing Management (15 Credits)
-International Business Environment (15 Credits)
-Global Corporate Strategy (15 Credits)
-Managing Innovation and Technology Transfer (15 Credits)
-MBA Dissertation (60 Credits)

Plus choose one optional module:
-E-Marketing (15 Credits)
-International Marketing (15 Credits)

Teaching and assessment

We use a wide variety of teaching and learning methods that include lectures, seminars, class discussions, case studies, group work, presentations and applied study.

Assessment is mainly through the dissertation and assignments, as well as exams in some subjects.

Facilities & location

This course is based on the banks of the River Wear at The Sir Tom Cowie Campus at St Peter’s. Recently we’ve developed a Student Learning Space that is specifically designed to facilitate collaboration and team-based projects. It includes a board room as well as bookable areas to hold meetings and to meet with staff and visitors from outside the University.

University Library Services
The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism. Added to this, you’ll benefit from a wide range of journals and periodicals in the St Peter’s Library, many of them in online format. To help you make the most of the wealth of resources there’s a full-time librarian who is dedicated to the Business and Tourism sections. Further resources are available at the main Murray Library, which has a total of over 430,000 books with many more available through the inter-library loan service. The University spends around £1 million every year on new books and resources.

IT provision
When it comes to IT provision you can take your pick from over a hundred PCs in the St Peter’s Library, three computer laboratories, and wireless access zones. If you have any problems, just ask the friendly helpdesk team.

Learning environment
The University of Sunderland is a vibrant learning environment with an international dimension thanks to the presence of students from around the world. At the same time, the University is fully plugged into the world of business as a result of strong links with industry organisations.

Employment & careers

The applied nature of our MBA course will build on your previous managerial experience while moving you forward on a journey of practical professional development. The course is an investment in yourself that can lead to:
-Higher salary
-Promotion opportunities
-Greater employability
-Flexibility in an evolving job market

The most common reason for undertaking an MBA is to improve job opportunities. Previous Sunderland MBA graduates now work in roles such as:
-Financial Controller in the Gulf region
-Financial Analyst for ultra-high net worth investors
-Operations Director in an oil company
-Management Consultant with an international consultancy group
-General Manager in Eastern Europe
-Division Chief in China
-Business Development Manager for an automotive supplier
-Vice President of a Canadian corporation

Read less
This Master of Business Administration (Marketing) course builds on your previous experience and enhances your real-world management capabilities. Read more
This Master of Business Administration (Marketing) course builds on your previous experience and enhances your real-world management capabilities.

This MBA has a particular focus on marketing. It aims to accelerate your promotion to well-paid positions of leadership either in marketing or in any other management function.

You will develop a deep strategic understanding of the different functions within organisations. You will also learn how to re-apply the best of international management practices and how to implement approaches that deliver outstanding results.

In addition to the core elements completed by all our MBA students, you will complete a specialist module: either ‘E-Marketing’ or ‘International Marketing’. You will also undertake a marketing-related dissertation on topic that is relevant to your particular interests and career aspirations.

Our course focuses on problem-solving ability and linking theory to real-world challenges. As part of this, we encourage visits to local companies as well as guest lecturers who share their practical business experiences. We understand that your MBA is part of an onward journey. We offer extensive career support to help you gain a rapid return on your investment in yourself.

As well as this MBA which focuses on marketing, we also offer other related courses. We offer a broader MBA, and also MBAs with a particular focus on Finance, Human Resource Management and Supply Chain Management.

This course can also be taken in August and October.

COURSE CONTENT

The course mixes taught elements with self-directed research. You can negotiate the topic of the dissertation to reflect your personal interests and career aspirations.

MODULES ON THIS COURSE INCLUDE:
-Managing and Leading People (15 Credits)
-Operations Management (15 Credits)
-Marketing Management (15 Credits)
-International Business Environment (15 Credits)
-Global Corporate Strategy (15 Credits)
-Financial Management and Control (15 Credits)
-Information Management (15 Credits)
-MBA Dissertation (60 Credits)

PLUS CHOOSE ONE OPTIONAL MODULE:
-E-Marketing (15 Credits)
-International Marketing (15 Credits)

Note: some optional modules may not be available.

TEACHING AND ASSESSMENT

We use a wide variety of teaching and learning methods which include lectures, seminars, class discussions, case studies, group work, presentations and applied study. Assessment is mainly through the dissertation and assignments, as well as exams in some subjects.

EMPLOYMENT AND CAREERS

The MBA degree is one of the most prestigious and sought-after postgraduate degrees in the field of management and leadership.

The applied nature of our MBA course will build on your previous managerial experience while moving you forward on a journey of practical professional development. The course is an investment in yourself that can lead to:
-Higher salary
-Promotion opportunities
-Greater employability
-Flexibility in an evolving job market

The most common reason for undertaking an MBA is to improve job opportunities. Previous University of Sunderland MBA graduates now work in roles such as:
-Financial Controller in the Gulf region
-Financial Analyst for ultra-high net worth investors
-Operations Director in an oil company
-Management Consultant with an international consultancy group
-General Manager in Eastern Europe
-Division Chief in China
-Business Development Manager for an automotive supplier
-Vice President of a Canadian corporation

Read less
Our Advanced International Business Management and Marketing Dual Award course meets the needs of excellent graduates who aspire to a global role in marketing. Read more
Our Advanced International Business Management and Marketing Dual Award course meets the needs of excellent graduates who aspire to a global role in marketing.

On successful completion of this course, you will be awarded:
-Advanced International Business Management and Marketing MSc from Newcastle University
-International Business Management MSc from the University of Groningen

This course covers the main aspects of business management and marketing in an international context, including:
-Business strategy
-Corporate finance
-Customer relations management

What you'll learn

Your studies will involve comparative analyses of countries, institutions, cultures and markets. The course also covers the strategic decision making of companies operating within this environment.

You will learn how to:
-Analyse operations functions in different countries
-Understand various institutional environments
-Develop a 'sharp eye' for operations management within international, multinational and transnational enterprises

Your development

On completion of the course, you will be able to demonstrate:
-Knowledge of how to improve the quality of management, leadership and practice in international organisations
-Improved capacity for enquiry, problem solving, critical thinking and analysis
-The ability to communicate and cooperate with individuals from different cultural backgrounds

Career focus

A sample of job titles our graduates now hold include:
-Managing Director
-Financial Analyst
-Legal Contracts Advisor
-Project Technical Leader
-Procurement Agent
-Category Analyst
-Corporate Strategy Intern

Our graduates work for employers such as:
-L'Oréal
-Heineken
-Continental
-Axel Springer SE
-TCD Foods Ltd
-Unilever
-EY
-Bosch
-Mintel

Read less
This part-time Advanced Master's program trains participants to become specialists in the energy sector (from equipment manufactors to utilities and major energy users). Read more

Objectives

This part-time Advanced Master's program trains participants to become specialists in the energy sector (from equipment manufactors to utilities and major energy users).

The successful completion of the program provides diploma holders opportunities in business development and marketing, strategic analysis, or energy project management. Energy management and marketing requires a solid background in economics and technology skills.

Designed for participants seeking a technologic and managerial dual competency, this high-level professional Advanced Master's program offers a global and interdisciplinary approach. This is its main strength. A real challenge for those with a keen interest in energy management and marketing.

Why get an Advanced Master's Degree?

- Obtain a high-level postgraduate qualification.
- Benefit from a technico-managerial dual competency.
- Acces high-level careers.
- Benefit from concrete, operationaloriented applied courses.
- Professional insertion
- 87% of our students are employed two months after graduation.
- 88% are in mid-level or higher management

Program Structure

Part-time work/study program from October to May + 6 months of full-time work from June to December. Internship opportunities and the possibility of obtaining a French contrat de professionalisation

Careers

YOUR EXPECTATIONS

- Join the world of energy management
- Acquire a sector-specific technological and managerial dual competency
- Access marketing and business responsibilities
- Drive energy management projects
- Develop consulting expertise and strategic analysis skills
- Adopt sustainable business practices

MARKETING AND COMMERCIAL FUNCTIONS:

- Business developer
- Business manager
- Product/market manager

PROJECT MANAGEMENT :

- Project Manager
- Energy efficiency expert
- Facilities manager

STRATEGY AND CONSULTING :

- Consultant,
- Market Analyst
- Energy Buyer

Our Strengths

- An interdisciplinary approach to energy
- The combined expertise of three academic partners: Grenoble Ecole de Management,
- Grenoble INP-Ense3, the EDDEN laboratory (Université Pierre Mendès France)
- A partnership with Tenerrdis competitivity cluster
- Close links with energy sector professionals: companies, unions, clusters
- An applied, professionalizationoriented pedagogy offered through an alternating study-internship program
- International study trip : previous destinations have included Sweden, China, and Germany
- The support of the Grenoble Chamber of Commerce and Industry

Admission

- Diploma from a recognized business school in management or engineering or a university : Master's degree (Bac+5) in sciences, economics, or social sciences. Or at least 3 years of significant professional experience with a Bachelor's degree (Bac+4).
- English test and jury session.
- Autonomy, adaptability, interpersonal skills, and personal commitment to an intensive Master's program

Read less
In the current knowledge economy and information age, the demand for social, market and marketing research has increased substantially as organizations have recognized the growing need for research on which key policy and strategic decisions are based. Read more
In the current knowledge economy and information age, the demand for social, market and marketing research has increased substantially as organizations have recognized the growing need for research on which key policy and strategic decisions are based. The Research Analyst graduate certificate program focuses on the theoretical, practical and ethical underpinnings of research, while also equipping you with the statistical, technical and professional skills necessary to do applied research in a variety of different settings throughout the public and private sectors.

In this program, you will focus on all of the major aspects of the research process including research design, information retrieval and evaluation, data collection, analysis and interpretation, and the preparation and presentation of the research findings.

Special features of the program include an emphasis on professional, ethical and legal implications when designing research studies; new research technologies for data collection; analysis; presentation; proposal writing; research entrepreneurship; project management; and program evaluation.

Professional Accreditations

This program is recognized by the Marketing Research and Intelligence Association (MRIA) as being an official post-graduate program designate. This enables graduates of the program to take advantage of Pathway 1 to the Certified Marketing Research Professional (CMRP) designation.

Course detail

Upon successful completion of the program, a graduate will:

• Retrieve, process, and present market research information and findings using current online and stand-alone information technology tools.
• Conduct social and market research with a high degree of accuracy and reliability, which can inform major organizational and business decisions.
• Write documentation to collect, and support the collection, of data for social and market research projects.
• Interpret qualitative and quantitative research through the analysis and presentation of empirical data to meet the needs and objectives of the client.
• Ensure that all analysis of numerical and text data is consistent with the appropriate principles of descriptive statistics and techniques of statistical inference.
• Design and implement research projects for international and domestic populations with varied cultural and linguistic demographic profiles.
• Formulate plans for social and market research that will meet the needs of the client and follow all theoretical, practical, ethical, and legal guidelines related to the collection of data and the privacy of personal information.
• Design and implement research projects that address the unique characteristics of public, private or not-for-profit organizations.
• Prepare applications for the research ethical review board in an effective manner.
• Complete all work in accordance with ethical, legislative, and professional requirements and standards.

[Modules]]

Semester 1
• RAPP 5001: Surveying Society
• RAPP 5002: Qualitative Research Methods 1
• RAPP 5003: Spreadsheet and Table Management
• RAPP 5004: Quantitative Research Methods 1
• RAPP 5005: Research Communication and Proposal Writing Skills
• RAPP 5006: Research Ethics and Standards

Semester 2
• RAPP 5011: Research Seminar
• RAPP 5012: Qualitative Research Methods 2
• RAPP 5013: Research Management
• RAPP 5014: Quantitative Research Methods 2
• RAPP 5015: Database Management
• RAPP 5016: New Research Technologies
• RAPP 5021: Research Analyst Placement

Work Placement

Students complete a twelve-week placement beginning in May, which allows them to gain invaluable practical and professional experience.

Your Career

Graduates of this program may find employment as analysts, community and social development officers, consumer advisers, economic policy researchers, education policy researchers, health and social policy development officers, health policy researchers, housing policy analysts, market and marketing researchers, program officers, research consultants, and social survey researchers.

How to apply

Click here to apply: http://humber.ca/admissions/how-apply.html

Funding

For information on funding, please use the following link: http://humber.ca/admissions/financial-aid.html

Read less
MSc Business & Management will enable you to develop a wide range of business and transferable skills demanded by graduate employers worldwide. Read more
MSc Business & Management will enable you to develop a wide range of business and transferable skills demanded by graduate employers worldwide. These include interpreting financial statements, developing marketing and pricing strategies, and understanding strategy and innovation processes. Our students come from a variety of educational backgrounds including both business and non-business subject areas.

This programme will provide you with a comprehensive focus on key areas of business education. The wide range of elective modules available will enable you to develop skills across a wide range of business functions including marketing, HR, finance and operations.

Subject guide and modules

Core Modules:
-Accounting for Non-Financial Managers
-Applied Research Methods
-Marketing Management
-Strategic Management
-People & World Organisations
-Operations Management
-Professional Development Programme
-Ethics in Academic Practice

Optional Modules (select two modules from one of the following groups):
Group A
-Economic Environment of Business
-Entrepreneurial Strategies
-International Business strategy
-Management of Innovation

Group B
-International Finance
-Business Finance

Group C
-Marketing Channels & Strategic Sales Force Management
-Digital Marketing
-International Marketing Management

Group D
-International Operations
-Managing Multi-Organisational Enterprises & Enterprise Systems
-Quality Management
-Strategic Global Outsourcing and Offshoring

Group E
-Employee Relations in Context
-Learning & Talent Development

Group F
-Global Ethics Human Rights Responsibilities in Business
-Strategic Business Sustainability
-CSR, Sustainable Development & Public Policy

Group G
-Corporate Governance Regulation & Compliance
-Intellectual Property Strategy & Management

The programme then concludes with a dissertation project.

Learning, teaching and assessment

You will be assessed through a mixture of examinations and coursework. The taught element of the programme is then complemented by a substantial piece of research leading to the completion of a dissertation. You should ensure that your choice of elective modules is consistent with your intended dissertation topic area.

Personal development
You will acquire skills in the following areas: giving presentations, team working, report writing, negotiation and IT skills.

Core modules taught on this MSc will enable you to develop a wide range of business and transferable skills and knowledge demanded by graduate employers. These include:
-Interpreting financial statements covering income, balances and cash flow
-Budgetary control and analysing business costs using Cost Volume Profit and contribution analysis
-Improving business performance and employee well-being through influencing organisational behaviour
-Developing marketing and pricing strategies, plans and marketing mix policies
-Operational planning and management including: product, service and process design; choice of layout and technology; statistical stock control and MRPI
-Knowledge of strategy processes and techniques including: value chain analysis; ‘make or buy’ decisions; diversification and corporate parenting
-Understanding innovation processes, innovation-based strategies and creating competitive advantage through innovation
-Assessing the macroeconomic business environment (including economic policy and forecasts) and the microeconomic environment (including demand, competition) and their implications for business performance
-Multi-cultural teamwork and presentation skills developed through group-work
-Analytical skills developed through research dissertation

The wide range of elective modules available on this programme enables you to develop skills across a range of business functions including marketing, HR, Finance and Operations.

Career opportunities

This programme will prepare you for a wide range of professional and management careers across sectors including accountancy, marketing, operations, HR and strategic management. Recent graduate positions include:
-Brand Activation Executive – Unilever (United Arab Emirates)
-Communications and Training Executive – Tesco (UK)
-Management Consultant – Deloitte (India)
-Senior Business Analyst – Lloyds TSB (UK)
-Strategic Project Leader – Rolls-Royce (UK)

Our international alumni ambassadors share their experiences of studying at Aston Business School with students all over the world who consider applying for a course at Aston. Feel free to contact our ambassadors if you have any questions about 'Aston Life', the Campus, the courses or living in the UK/Birmingham.

Read less

Show 10 15 30 per page



Cookie Policy    X