The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.
Taught by leading academics from Leeds University Business School and School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You’ll also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy.
Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in topics such as consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills with the opportunity to work on a live data project provided by a company.
This courseoffers you a rare combination of teaching expertise; the Business School’s academic excellence in Marketing alongside world-class teaching from the School of Geography, which draws on the knowledge of the Centre for Spatial Analysis and Policy.
The University of Leeds is a major centre for big data analytics and you’ll benefit from affiliation with the UK’s Consumer Data Research Centre. The centre aims to make data that are routinely collected by businesses and organisations accessible for academic purposes. Coordinating and analysing this large and complex data has the potential to increase productivity and innovation in business, as well as to inform public policy and drive development.
Read an interview with the academic team to learn more about our expertise and the growing importance of this emerging subject area.
Core modules will introduce you to a range of analytical methods, ensuring you develop a solid foundation in the essential skills for consumer analytics and marketing strategy.
You’ll learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations. You’ll study predictive analytics, big data and consumer analytics, business analytics and decision science, and learn how to communicate results through data visualisations.
Alongside this, you’ll learn how to deploy data to inform decisions about marketing strategy. Marketing modules include marketing strategy, consumer behavior and direct, digital and interactive marketing. You’ll also deliver your own data-driven marketing research project for a company.
Optional modules allow you to further your knowledge in a related area of interest, either corporate social responsibility, internal communications and managing change, or applied population and demographic analysis.
By the end of the course, you’ll submit an independent project. You can either research a topic in-depth and submit a dissertation, or gain practical experience through a consultancy project working with an external organisation.
You’ll take the nine compulsory modules below, plus your dissertation, which can be a choice of either a research dissertation or marketing consultancy project.
You'll take one further optional module.
We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.
Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.
Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.
As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing and/or management.
Due to the digital revolution, companies from around the world and in many industrial sectors have access to greater amounts of data.
The most progressive companies in the world are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.
As a masters student you will be able to access careers and professional development support, which will help you develop key skills including networking and negotiating, and put you in touch with potential employers.
Our dedicated Professional Development Tutor provides tailored academic and careers support to marketing students. They work in partnership with our academics to help you translate theory into practice and develop your interpersonal and professional business skills.
You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.
Read more about careers support at the Business School.
Go further in your career in marketing management, consultancy, or media with our part-time MSc. You’ll analyse strategic marketing issues, and gain a deep understanding of the industry, from theory to practice.
You’ll analyse key issues, including marketing strategy and consumer research. Our empirical and theoretical research will provide cutting-edge insights into the latest issues facing companies around the world.
You’ll be taught by world-renowned scholars. Their expertise and experience will give you cutting-edge insights into international marketing. King’s is known around the world for the quality of our research and your course will take full advantage of our findings.
It’s a diverse course – our teaching staff come from 10 different countries and our students come from all over the world.
We’ll deliver the course through a case-studies, computer simulation, exercises, experiments, as well as traditional lectures. You’ll study core modules in key areas. You also have a choice of optional modules in a wide range of subjects including brand management and international marketing communications.
Whether you want a career change or you’re already in the job and looking to improve your marketing skills, we’ll help you better understand the issues facing the marketing industry.
You’ll learn the theory – but also develop the skills to put your knowledge into practice. And because this degree is all about improving your career options, you’ll have the chance to take a Chartered Institute of Marketing qualification.
Assessment methods will depend on the modules selected. The primary methods of assessment for this course are written examinations, coursework, individual or group projects, presentations, case studies and multiple-choice tests.
Our programme provides an MBA type delivery of an MSc. Classes are provided over intensive weekends. There are approximately four weekends per term including Friday’s which includes all course content, revision classes and any required presentations.
Graduates have gained a range of marketing related posts (e.g. brand manager, digital analyst, digital content creator, international marketing coordinator, media buyer and planner, portfolio marketing manager, market researcher and product manager to name but a few) in organisations varying from multi-national corporations to small and medium sized enterprises (examples of organisations include Accenture, Booking.com, Google and IBM).
BOSTON – LONDON
Start your Masters in International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation.
For the global generation, the new way to learn about the world is to experience it. Only Hult allows you to complete your Master degree while immersing yourself in up to three of the world’s most influential cities, including Boston, San Francisco, London, Dubai, New York, and Shanghai.
Experience firsthand the business and cultural practices of the world’s most influential economies. Internationalize your resume while developing a broad network of contacts across multiple continents—you never know where your next career opportunity will come from.
Study in the heart of global commerce of each city. Our central campuses are situated where the influence, power, and culture of each city is. You’ll experience the business customs of the location firsthand, learn local business knowledge inside and outside the classroom, and develop a broad network of contacts across multiple continents.
Because we operate each location ourselves, you’ll rotate seamlessly between cities without worrying about cumbersome study abroad or exchange programs. You can relocate smoothly and your studies will be uninterrupted, regardless of where you rotate.
Complete your core studies in Boston or London
Hult's Master of International Marketing can be started in either Boston or London. You'll complete your core courses at one of these campuses where you'll be based for about ten months of the year. During your final two modules, you can choose to either stay where you are for your elective courses – or study at any other two Hult campuses.
Where do you want to rotate to first?
In your penultimate module, Module D, you have the option of taking electives and spending six weeks in Boston, London, San Francisco, London, Dubai, Shanghai, or New York. You can choose to remain for the next module and extend your stay to twelve weeks if you prefer to only rotate once.
Where do you want to rotate to next?
For your final module, Module E, you can choose to stay where you were for Module D, or rotate to any other Hult campus worldwide to spend your final six weeks.
September to April
Start your studies on your home campus.
May to June (six weeks)
Remain at your home campus or rotate to another Hult location to take your electives.
Rotation campus options:
July to August (six weeks)
Return to your home campus, remain at your first rotation location, or rotate to another Hult campus to take your electives.
Rotation campus options:
As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Masters in International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. Our goal is that you will learn core marketing knowledge, develop leadership skills, and experience business culture in up to three global cities—all in one year.
Who is this program for?
Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing.
Home campus: Boston, London (September-April)
Rotation Campus: Boston, San Francisco, London, Dubai, Shanghai, New York (May-August)
What you’ll learn
Mastering the marketing mix is more critical than ever as consumers are constantly exposed to an increasing amount of online and offline content. You’ll learn how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing.
Navigating an international job search requires an individual approach. At Hult, we are experts in international student placement and work one-on-one with you to craft a tailored career strategy.
Before you start your program at Hult, you'll have access to software that gives you a line-by-line resume review, webinars on resume writing, global market employment trends, and creating a targeted job-search strategy. So when you arrive on campus you can concentrate on your studies, networking opportunities, and begin your job search straight away.
Throughout your program, you'll attend workshops and coaching sessions to equip you with essential knowledge and skills in areas like LinkedIn optimisation, personal branding, negotiations, interview preparation, and job search strategy.
You'll be assigned a personal Careers Advisor who will work with you one-on-one to help you position yourself to enter your target location and industry. They can advise you on everything from visas to job applications and long-term career paths. You also have the opportunity to have an alumni mentor.
There is a packed schedule of career events that bring companies to campus to present, network, and recruit, as well as alumni mixers, expert guest speakers, and career open house events.