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Masters Degrees (Market Research)

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Analyze and understand CONSUMERS to drive business. This one-year master at IE University will train you to understand the needs of consumers, how and why they make purchasing decisions, and how companies design products or services. Read more
Analyze and understand CONSUMERS to drive business. This one-year master at IE University will train you to understand the needs of consumers, how and why they make purchasing decisions, and how companies design products or services. You can become the consumer and market expert who drives product, marketing, strategy decisions. You will get in depth training and experience in consumer psychology, consumer research, and the business of marketing. You will also refine your professional and leadership skills to help you continue or start successful career.

Market research is one of the fastest growing job categories. Consumer experts can be found across sectors (For-Profit, Non-Profit, Governmental, Military), industries (consumer goods, high-tech, health, manufacturing, etc.), and types of organizations (startups, small and medium-sized companies, and large corporations).

Quick Facts

Length: 10 Months

Language of Instruction: English

Campus: Madrid

Profile: Recent Bachelor graduates and Young Professionals with 2-6 years of professional experience (Professional experience is reviewed on a case-by-case basis)

Start Date: October

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PROGRAMME DESCRIPTION. This MSc course prepares students for a career in dynamic food businesses to play a lead role in the analysis of key sectorial issues and strategic management of the food industry. Read more

PROGRAMME DESCRIPTION

This MSc course prepares students for a career in dynamic food businesses to play a lead role in the analysis of key sectorial issues and strategic management of the food industry. The balance of modules on this programme reflects the global nature of the food industry. Students will expand their knowledge of food, the food consumer, innovation in food and the decision-making processes in companies that develop, brand, distribute, and sell food products. Through practical application, this programme will equip graduates with analytical, communication, business and presentation skills, which are required and highly valued by the industry. Graduates from the MSc in Food Business and Innovation course pursue employment opportunities in the food sector (international corporations, SMEs, start-ups and food agencies) and non-food sector (banks, market research firms and higher education) as the skills acquired are highly transferable.

The MSc in Food Business and Innovation is delivered over 12 months and includes a Food Industry Centered Research Project. 

UNIQUE ASPECTS OF THE PROGRAMME

A central part of the MSc in Food Business and Innovation is a Food Industry Centred Research Project with the opportunity to work in a food firm, food agency, university, bank or related establishment, where students gain valuable work experience and apply the theoretical skills developed through lectures and capstone style seminars. Additional unique features of the MSc in Food Business and Innovation programme include: an in-depth introduction to the national and international food sectors; a unique blend of relevant courses that are relevant to both established food firms and start-ups; and an introduction to leading edge food research issues, innovative teaching methods (including boot-camps) and exposure to digital marketing methods.

SKILLS AND CAREERS INFORMATION

The Programme provides the graduate with the expert skills to analyse the key issues impacting on food chains: changing consumer demands and demographics; food supply chain management and structural changes at retail level; food safety and consumer behaviour; consumer acceptance of novel foods; new food product development opportunities; the evolution of functional foods and the marketing of health-enhancing foods. The course is ideally suited to graduates who seek employment opportunities in Market Research, Consumer Research, Food Business Management, Product Marketing and Brand Management, New Product Development, Food Retail Organisations, the Financial Sector as Food Analysts, Research Institutions and Policy Organisations, and organisations that support food firms nationally and internationally. 

What can I do after I graduate with a MSc in Food Business and Innovation?

Problem solving, creative thinking, communications, strategic thinking, entrepreneurship skills

Occupations associated with MSc in Food Business and Innovation

Food Sector: Market Research, Consumer Research, Food Business Management, Product Marketing and Brand Management, New Product Development.

What are our Graduates Doing?

Graduates on sister programmes have secured employment in international food and non-food firms (Glanbia, Ornua, Kerry, Britvic, Danone, Aldi, Dawn, AIB, LinkedIn), banks, food agencies (Bord Bia, UK Home-Grown Cereals Authority, Teagasc), brand management and marketing departments (Kerry Foods, Musgrave Group, Nestle), non-food agencies (Enterprise Ireland, IBEC, Bord Bia), market research firms (AC Nielsen, Spark Market Research, Dunhumby) and in Higher Education (CIT, WIT, University of Lancaster).

PLACEMENT AND STUDY ABROAD OPPORTUNITIES

Participants can complete their placement either in Ireland or abroad, depending on their interests

LEARNING OUTCOMES

On successful completion of the MSc in Food Business and Innovation, students should be able to:

  • Communicate and work effectively to a high professional standard;
  • Demonstrate advanced analytical and problem solving skills associated with effective practice;
  • Engage in the application of advanced frameworks and techniques in organisational settings;
  • Demonstrate advanced analytical skills associated with the key challenges and decisions facing those along the food supply chain;
  • Demonstrate research and professional proficiency through the completion of an independent industry centred research project.

 

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PRACTICALITIES & ASSESSMENT

PRACTICALITIES

The MSc in Food Business and Innovation is a full-time 12 month programme. In Part I, you will need to be available to attend classes and seminars from Monday to Friday (inclusive). During Part II of the programme, you will complete a full-time Applied Food Industry Centred Research Project under the guidance of an academic and industry mentor.

The MSc in Food Business and Innovation programme is taught by academic staff of the Department of Food Business and Development and Management and Marketing. In addition, invited guest lecturers, adjunct professors and experts with a broad range of national and international experience will also contribute to the programme.

ASSESSMENT

You will be assessed by examinations, continuous assessment and a Food Industry Centred Research Project report.

WHO TEACHES THIS COURSE

The MSc in Food Business and Innovation programme is taught by academic staff of the Department of Food Business and Development and Management and Marketing. In addition, invited guest lecturers, adjunct professors and experts with a broad range of national and international experience will also contribute to the programme.



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Centennial College's Marketing Research and Analytics program positions you at the forefront of a cutting edge job market in which organizations have oceans of data available to them but struggle to make sense of it as marketing becomes increasingly data-driven. Read more
Centennial College's Marketing Research and Analytics program positions you at the forefront of a cutting edge job market in which organizations have oceans of data available to them but struggle to make sense of it as marketing becomes increasingly data-driven. As a result, there is a large and growing demand for trained researchers who can harness the power of big data using the latest tools and analytical techniques to uncover new insights and drive businesses forward.

This Marketing Research and Analytics program combines advanced courses in marketing research and big data analytics with training on leading commercial technologies and platforms and the opportunity to gain in-demand industry certifications.

This program equips you with knowledge, skills and training in leading business intelligence and marketing research technologies and tools used in the field. Among them are SAS Enterprise Guide and SAS Enterprise Miner, Environics Analytics Envision (used to develop comprehensive profiles of selected target markets), SPSS, Tableau (the leading data visualization software), Excel, XL Miner, Dell Factiva and NVIVO (qualitative research and text analysis software).

Upon graduation, you receive an Ontario Graduate Certificate from Centennial College, plus certificates of recognition from SAS and Environics Canada. In addition, you are put on an accelerated track to earning the Certified Marketing Research Professional (CMRP) designation, the premier credential in Canadian marketing research from the Marketing Research and Intelligence Association (MRIA).

Career Opportunities

Program Highlights
-The Marketing – Research and Analytics program combines marketing research principles and skills with cutting edge "big data" analytics techniques to equip you with the training required to deliver insights and strategies to help organizations make smarter and more impactful business decisions.
-Employed is an extensive use of learner-centered approaches such as case studies, simulations and project-based learning, with a focus on developing project management, teamwork, analytical thinking, and report writing and presentation skills.
-Hands-on learning covers areas such as questionnaire design, data manipulation, quality control, statistical output and program development.
-There is a strong focus on applying marketing research and analytics to strategic marketing decision-making.
-In the second semester, you develop and implement a capstone project that will integrate and apply your learning.
-In addition to market research technologies, you also have access to the full suite of Microsoft products, including Microsoft Excel, XL Miner, Access and PowerPoint.
-Once you graduate, you have the option to take the Comprehensive Marketing Research Exam (CMRE) on campus at Centennial College, which leads to the Certified Marketing Research Professional (CMRP) designation.

Articulation Agreements
Start with a graduate certificate, and continue to a master of business administration through our degree completion partnership. Successful graduates of this Marketing – Research and Analytics program may choose to continue with courses leading to a graduate degree.

Career Outlook
-Marketing research specialist or analyst
-Research analyst
-Marketing research and intelligence coordinator
-Market intelligence specialist or analyst
-Customer insights analyst
-Consumer research manager
-Business intelligence analyst
-Market research analytics manager
-Web marketing analyst
-Customer experience analyst
-CRM analyst
-Direct response analyst
-Digital marketing analyst
-Social media analyst
-Data and analytics specialist
-Business analytics specialist
-Loyalty program analyst
-Sales analyst
-Marketing strategy analyst

Program Outcomes
-Optimize the financial results produced by interactive marketing programs through the application of marketing analytics
-Contribute to the design of a marketing analytics team project (develop charter, business case financials, technical requirements, design, test plan, test results, approval to proceed) and the management of the resulting project
-Create, manage and mine, and apply modelling and decision making functions to a database
-Utilize data auditing techniques and quality control processes that are consistent with current marketing research codes of conduct and Canadian privacy principles to ensure the integrity of the data collection, storage, analysis and presentation processes
-Compare and contrast, evaluate and select appropriate data sources to meet specific marketing objectives
-Conduct industry, competitor and customer analyses using a wide variety of secondary research sources
-Produce reliable and analyzable data through the application of sound questionnaire design principles to marketing research projects
-Design marketing research projects and interactive marketing programs that are founded in sound sampling techniques, hypothesis testing and research design
-Solve business and marketing problems by identifying, selecting and applying effective, current and relevant techniques such as descriptive and inferential analysis
-Prepare provisional output of analyses including cross-tabulations and pivot tables that address the needs of analysts and prepare final output, including research reports, presentation sides and visual representations of data that address the needs of management
-Develop actionable recommendations based on situation analyses and research findings

Areas of Employment
-Retail corporations
-Organizations with in-house analytical and research functions
-Marketing research firms

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The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. Read more

The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. Accredited by the Chartered Institute of Marketing (CIM) and Market Research Society (MRS), you will gain an in-depth understanding of marketing, including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics.

Who is it for?

  • Recent graduates who want to boost their academic credentials and prepare for a first professional role in marketing.
  • Marketing professionals looking to enhance their knowledge and skills and progress their career.

Why this course?

More than just an academic institution, Cranfield School of Management’s world-class research, expertise and teaching result in practical management solutions that are transforming the world of business today. For 50 years, we have been working with leading companies across the globe, pursuing our mission to improve the practice of management.

Our Strategic Marketing MSc will provide you with a thorough grounding in the core disciplines of marketing and how to apply them. Programme highlights include:

  • Interactive teaching approach by leading international faculty, authors of best-selling marketing texts and of articles in Harvard Business Review or Sloan Management Review.
  • Designed with senior marketing practitioners to give you up-to-date knowledge and skills in strategic marketing. 
  • Practical skills are developed through your participation in a marketing consultancy project provided by an external business client, and through international marketing case studies.
  • Master classes with reputable industry partners provide insight into cutting-edge and innovative marketing techniques and practices.
  • The diverse, multi-national cohort provides an international learning opportunity enabling you to share marketing insight and experience.
  • Our unique, self-contained campus, just one hour from London, offers a friendly postgraduate-focused learning environment, with small class sizes and unrivalled access to lecturers and support staff.

As one of the top schools for postgraduate marketing education, we develop proactive marketing professionals who can put their practical skills straight to work in the marketplace.

Informed by Industry

Our Strategic Marketing MSc faculty are experts in their field and have considerable industry experience. They work with the operating boards of many of the world's leading multinationals so bring the latest insights and best practice to their lectures.

Our faculty are supported by a team of international visiting industry speakers and professors who also bring the latest thinking and best practice into the classroom.

The leadership of the course is informed by a panel of high-profile marketing professionals, the Practice Advisory Board. Our Practice Advisory Board informs the design and development of the master's in marketing programme. Comprising leading figures from the world of marketing, it recommends additions and amendments to the course to reinforce its relevance to the modern marketing world.

Accreditation

The Strategic Marketing MSc is a Chartered Institute of Marketing (CIM) Graduate Gateway accredited degree, enabling you to achieve CIM’s professional marketing qualifications and awards alongside your Cranfield degree. CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing professionals. More information can be found at: http://www.cim.co.uk

The Strategic Marketing MSc is also one of only a few master's degrees in the UK that is accredited by the Market Research Society (MRS). This means that while studying for your master's in marketing, you also have the opportunity to work towards achieving the MRS Advanced Certificate in Market and Social Research Practice, and with appropriate work experience you will be eligible to join the Market Research Society after graduation. More information can be found at: http://www.mrs.org.uk

Course details

The course has been developed to produce practical, proactive strategic marketers, and our teaching methods are specifically geared towards encouraging participation, self-development and team working. As well as studying a number of core modules, you will complete a marketing consultancy project carried out in teams and have the opportunity to undertake a research project, which can be either company-sponsored, or an empirical project in an area of marketing you are passionate about.

Consultancy project

The marketing consultancy project simulates a real-life consultancy assignment. You will work in teams in a time-constrained environment, competing against your class colleagues to make the strongest marketing strategy presentation to senior executives from partner firms. You will attend a briefing meeting to define the project, research the situation and consider your options. You will then formulate your recommendations and present them to company leaders at the final client presentation. On completion you will receive feedback from your supervisor and an industry expert. Companies students have worked with include Google, Nike, Cobra Beer, InterContinental Hotels Group, Acer and Sainsbury’s.

Research project

The culmination of the learning process is your opportunity to undertake a research project, which can be either company-sponsored, or an empirical project in an area of marketing you are passionate about (usually involving direct research with either marketing professionals/managers or with customers).

Assessment

Taught modules 60%, MSc thesis project 40%

Your career

95% of School of Management students were employed within 3 months of graduation*.

The Cranfield Career Development Service offers a comprehensive service to help you develop a set of career management skills that will remain with you throughout your career.

During your course you will receive support and guidance to help you plan an effective strategy for your personal and professional development, whether you are looking to secure your first management role, or wanting take your career to the next level.

Cranfield Strategic Marketing MSc graduates have secured jobs with a diverse range of companies including Vodafone, TJX, Kerry, Christian Dior, Henkel, GE, Schlumberger, Ernst & Young, Estée Lauder, Coca-Cola, Mars, Beiersdorf, KMPG Nunwood and Microsoft. Their roles have included Customer Insight Consultant, Junior Manager, Buying and Merchandising Graduate Programme trainee, Marketing Manager and Associate Consultant.

*based on those students for whom we hold data, across all School of Management full-time master's courses (2015/16 cohort).



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This course offers ambitious individuals the opportunity to become designers, designer-makers or textile artists, either within the professional industries or to set up small businesses independently or in small teams. Read more
This course offers ambitious individuals the opportunity to become designers, designer-makers or textile artists, either within the professional industries or to set up small businesses independently or in small teams.

The programme of study allows you to freely develop creative design practice and valuable marketing and business skills, building comprehensive understanding, vision and direction.

COURSE STRUCTURE AND CONTENT

The course is developed through seminars, lectures, tutorials, visiting speakers, group critiques, market research and personal research. You will be introduced to research skills and methods, product development, design management and methods, with marketing and business skills. The emphasis of the course is learning how best to present ideas, and where and how to place them in the market.

Students develop and propose a personal route of study and explore and research an area of textiles in knit, print, weave, or embroidery for fashion or interiors, textile art, or in fashion design.

You are encouraged to trial a product in the market either through first hand experience, or through working with studios and agents for designers, shops and craft markets (for designer makers), or with galleries or public spaces (for textile artists).

MODULES

In the first trimester, you'll study Research Methodologies. This introduces generic methodologies and considers subject specific data retrieval analysis and evaluation techniques. You'll also study The Development of Product, Market Research and Product Ideas.

In the second trimester, you'll study Marketing skills. This about developing relevant professional skills and an understanding of marketing requirements for textile designers, makers and artists. You'll also study other modules such as Product Sampling and Development and Research.

The final trimester involves a practice-based Master's Project. This is about bringing ideas to a professional conclusion often in the form of an exhibition of finished wok and supporting promotional materials.

For more information on course modules please go to: https://www.bathspa.ac.uk/courses/pg-design-fashion-and-textiles/

TEACHING METHODS

The course is developed through seminars, lectures, tutorials, visiting speakers, group critiques, market research and personal research.

ASSESSMENT METHODS

The PG Cert is assessed by studio exhibition and/or portfolio presentation with a marketing assignment.

The PG Dip involves a written report including market analysis of your chosen product field. Practical work is presented by studio work and/or portfolio and an evaluative report.

For the MA you will present a cohesive body of creative work, supported by an extended report.

For more information on teaching and assessment, please view the course handbook via the website: https://www.bathspa.ac.uk/courses/pg-design-fashion-and-textiles/

CAREER OPPORTUNITIES

Graduates work in a variety of sectors and levels of different industries, these have included:

• Studio Designer
• Freelance Designer
• Industrial Designer
• Practising Textile Artist
• And, many more

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Who is it for?. This programme is for students who wish to develop their knowledge and skills as a professional researcher in academia, private or public sectors. Read more

Who is it for?

This programme is for students who wish to develop their knowledge and skills as a professional researcher in academia, private or public sectors. It is suitable for those seeking to undertake foundational training for doctoral level research, as well as those planning to work in an environment where they might need to commission, undertake, or otherwise critically engage with empirical social research.

Students will typically have a first degree in an arts or social sciences subject. Some students come to us with prior experience of conducting empirical research, or using it, while some are new to the field – the programme thrives on the diversity of experiences and interests of its students.

Objectives

The aim of the course is to boost your understanding, appreciation and practice of qualitative and quantitative research methods. It is taught by academics in the School of Arts and Social Sciences, so whatever your academic or professional background, you will achieve a broad perspective on the production and consumption of empirical research across a range of disciplines. At the same time, you will be able to pursue your own subject specialism through elective module choices and by conducting your own original research for your dissertation.

In the course we aim to equip you with an overview of key issues in research design and philosophical foundations of social research. We offer several modules in applied quantitative and qualitative data collection and analysis. These equip you with a set of practical skills to enable you to conduct and critically read research using these methods, and provide a firm foundation from which you can pursue further specialist training.

Teaching and learning

Teaching is delivered predominantly by lecturers and other academic staff across the School. You will experience a combination of lectures, seminars, workshops and computer lab sessions. You will be expected to read in preparation for classes, and to participate in discussions, group work, presentations and other practical activities. You will be expected to take responsibility for your own learning and to engage in independent study. You will be guided by reading lists for each module, and teaching materials will be made available via the virtual learning environment Moodle. The dissertation is a major part of your MSc work, for which you will receive individual supervision.

Assessment is by means of coursework (written assignments, essays or reports), class tests, presentations, unseen written examinations, and the dissertation. The particular assessment details vary according to the module being studied. Your overall degree result is based on your performance in the taught modules and the dissertation.

Modules

The course consists of taught modules from interdisciplinary core subjects, plus department-specific elective modules, and a research dissertation.

In full-time study you will typically take four 15-credit modules in Term 1 and four in Term 2. The balance of teaching between the terms may vary according to your module choice. Most modules are worth 15 credits each, with a few elective modules worth 30 credits. Your dissertation is worth 60 credits.

As a general guide, a 15-credit module delivered over ten weeks of teaching will typically comprise an hour-long lecture and an hour-long seminar or workshop each week. We would notionally expect you to spend 150 hours in total studying for each 15-credit module (this time includes time spent attending lectures and seminars, reading, working through exercises, preparing for examinations, writing coursework, using online resources, navigating Library resources, and so on).

Core modules

You will take six core modules alongside your dissertation. Your taught core modules will be as below:

  • Research design, methods and methodology (15 credits)
  • Rationale and philosophical foundations of social research (15 credits)
  • Qualitative research methods (15 credits)
  • Applied qualitative research methods (15 credits)
  • Introduction to quantitative inference* (15 credits)
  • Research methods dissertation (60 credits)

You will choose one of the following core quantitative analysis modules (or two if you do not study Introduction to quantitative inference) with the guidance of the Programme Director:

  • Statistical models** (15 credits)
  • Applied econometric and psychological research methods (15 credits)
  • Multivariate data analysis (15 credits)
  • Statistical modelling ** (15 credits)

* May not be compulsory if you have prior training in quantitative methods.

** You may study Statistical models or Statistical modelling, but not both.

Elective modules

In addition, you take one or two elective modules (to the value of 30 credits). Visit the website for list of modules available.

Career prospects

Graduates from the MSc in Research Methods should find themselves well equipped for careers which require critical engagement with empirical research, whether in commissioning, designing, conducting, or making use of its results. Likely destinations include local and central government, public and private sector research organisations, companies involved in marketing, charities and non-governmental organisations. Recent graduate destinations of students studying research methods include the UK Government’s Cabinet Office; Ministry of Defence; Department of Energy and Climate Change; National Health Service; London Borough of Hammersmith and Fulham; Eurofound (EU agency); Rhetoric Solutions (market knowledge provider); Ipsos MORI (leading UK market research company); NatCen (leading social research organisation in the UK); and a range of charities and institutions.

The course is also an ideal foundation for students who wish to pursue doctoral research in social sciences.



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MSc Marketing Online Programme Delivery. The programme is 180 credits with 11 modules. Read more

MSc Marketing Online Programme Delivery

The programme is 180 credits with 11 modules. Classes are 7 weeks long and the full programmes consist of 90 credits core courses, 45 credits focused on marketing electives and/or business electives, and a 30-credit dissertation (with a supporting 15-credit Research Skills module). The programme can be completed in 2 years. Classes are 100% online, and you’ll join a diverse group of professionals from a variety of industries. You’ll participate in class discussions, lectures and assessments at your own pace. Collaborate with fellow students, faculty, and staff to tackle case studies and challenges from the marketing field. At the same time, you’ll enjoy the advantage of building a career network while completing your postgraduate degree.

Class materials are accessible 24/7, and courses are delivered in an innovative online learning environment. We offer six intakes per year so you can start your online postgraduate marketing degree when you’re ready. A Student Support Advisor will work with you throughout the programme to help you succeed.

The online marketing programme’s dissertation is designed to test your cumulative knowledge. You’ll be asked to apply classroom concepts, experience, and theory to a real-world scenario. The dissertation portion of the online programme may be a valuable portfolio piece that shows potential employers the direct application of your marketing degree.

MSc Marketing Online Curriculum

Core Modules - 90 Credits

Marketing Strategy

 The aim of this module is to introduce marketing as a central feature of the strategic planning process. The American Marketing Association defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. A marketing perspective focuses on an in-depth and critical understanding of desires and decision processes of customers and businesses. This module will introduce the stages of an organisation’s marketing strategy as: strategic analysis; strategic choice; strategic implementation; and monitoring and control. Understanding the processes involved in these stages, from both theoretical and practical perspectives will develop participant’s awareness of the changing role of marketing in today’s organisations. The module content is structured around practical examples and case studies that aim to help you develop skills of critical analysis and problem-solving.

Understanding Consumer Behaviour

The aim of the module is to understand the behaviour of people as consumers and the strategic implications of this understanding for marketing managers. This understanding is one of the critical components of marketing analysis in examining and diagnosing problems and reaching effective decisions. Principles from several social sciences including psychology, sociology, and anthropology are integrated to understand and analyse consumer actions, experiences, feelings, and judgment processes.

Integrated Marketing Communications

Consumers find themselves increasingly surrounded by media and marketing-related messages and the impact of technology, and digital communication are transforming the way consumers interact with each other and organisations. Consumers are active and engaged, often generating their own content and co-creating communications with producers and other consumers. This raises both opportunities and challenges for organisations. This module will give students an in-depth understanding of the marketing communication mix both from a theoretical and practical perspective, exploring how different forms of communication work together, acknowledging the development of the new mediums by which organisations may communicate with stakeholder and influencer groups and how such communications affect business and society.

Principles of International Business

Business is increasingly international in scope as managers take advantage of greater access to foreign markets, not only to sell products, but also to access inputs, knowledge and skills. This module addresses several questions. ‘How does becoming an international business change a company that previously operated only in the home market?’ ‘How are its resources and capabilities challenged and transformed by internationalisation?’ ‘What factors determine an international business is successful?’ While many practical examples are provided, focus is given to developing an analytical approach to addressing these questions, drawing on two perspectives. These are the Resource Based View, which focuses on the resources and capabilities of the firm and the Institution Based View which requires studying the differences in the business environment around the globe, to which successful companies need to adapt. The module considers political, economic and cultural difference and the strategies companies adopt when conducting business across national boundaries.

Marketing Analysis & Research

The aim of this module is to provide knowledge on the qualitative and quantitative methodologies used in market research, which provides a foundation to understand markets and consumers. A variety of qualitative and quantitative data collection and data analysis methods for descriptive, causal, and exploratory research designs will be discussed and compared, alongside the utilisation of these techniques in market research. The research design process (problem identification, proposal writing) will also be taught.

Digital Marketing Strategy

This module focuses on the role and consequences of digital technology and social media developments for marketing theory and practice. Digital marketing has fast become an essential area of marketing for many, if not all, organisations. Digital marketing is not only marked by significant cultural changes, but also changes in the ways that marketers operate and relate to consumers. Along with these changes come far-reaching implications related to data security and privacy, social relations, mixed realities, and Big Data, among many others. Looking across a variety of issues within digital marketing, the course interrogates the relationship between digital and ‘traditional’ marketing strategy, with a critical eye to societal implications. As such, this course begins by examining theory around marketing, particularly from a sociological perspective to consider how ‘consumers’ engage with digital marketing and what it means to live in a digital world. Next, the course examines digital marketing practices that are now integral, if not essential, to marketing strategy from a ‘real world’ perspective, including the role and practice of communication, market research, campaign planning and evaluation. Finally, the course considers the implications of digital marketing, not only related to marketing practice but also to the social.



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This programme is based at the UCL Institute of Ophthalmology, which is world renowned for the translation of biomedical research into new therapeutic advances in eye disease. Read more

This programme is based at the UCL Institute of Ophthalmology, which is world renowned for the translation of biomedical research into new therapeutic advances in eye disease. Students will be embedded in the research environment, have the opportunity to conduct an independent research project, and to work alongside world-leading experts.

About this degree

Students will develop key transferable personal and professional skills to independently conduct an extended empirical research project supervised by world-leading experts in the field of vision research. Students will also learn about the fundamental biology of the eye in health and disease, providing key knowledge to support their research project.

Students undertake modules to the value of 180 credits.

The programme consists of two core modules (30 credits), three optional modules (45 credits) and a dissertation (105 credits).

Core modules

  • Bioscience Research Skills
  • Research in Practice

Optional modules

  • Students choose three of the following:
  • Genetics and Epidemiology of Ocular Disease
  • Ocular Cell Biology
  • Ocular Development in Health and Disease
  • Ocular Immunology

Dissertation/research project

All students undertake an independent research project which culminates in a dissertation of 18,000 words.

Teaching and learning

The programme is delivered through a combination of lectures, journal clubs and workshops. Assessment is through essays, oral presentations, problem-based tasks and a research dissertation.

Further information on modules and degree structure is available on the department website: Vision Research MRes

Funding

The Institute of Ophthalmology currently offers the following bursaries for successful applicants on our postgraduate taught master’s degrees: One £5,000 Duke Elder bursary for non-clinical courses (available for successful applicants on the Biology of Vision, Applied Immunobiology, Applied and Regenerative Neuroscience, and Vision Research degrees). Duke Elder bursaries are open to home and overseas students and will be received in the form of a fee reduction only. 

For a comprehensive list of the funding opportunities available at UCL, including funding relevant to your nationality, please visit the Scholarships and Funding website.

Careers

The Vision Research MRes will develop the necessary competitive skills to pursue a research degree at PhD level in the field of biomedical sciences. Graduates will offer prospective employers skills in research development and practice, suitable for further research careers in academia, industry or business.

Employability

A unique feature of the Vision Research MRes is the delivery of key elements that are essential for the development of an internationally competitive career in biomedical research. The research expertise at the institute will be fully harnessed to prepare students for a new era in research in the global employment market. Students will develop critical understanding of a range of research-related knowledge and skills, including quantitative and qualitative tools for the implementation, management and dissemination of research. The programme will give students both the fundamental knowledge and skills base to address complex issues of global significance in health and wellbeing.

Why study this degree at UCL?

The UCL Institute of Ophthalmology is recognised globally for its outstanding record in basic biomedical research, much of which has been translated into important advances in novel and innovative therapies.

The Vision Research MRes is a unique programme that will combine existing high-quality research-informed teaching at the institute with a substantial empirical research project.

The opportunity to participate fully in academic life as part of a research team will provide networking opportunities across the spectrum of biomedical research taking place at the institute, UCL and elsewhere, thereby increasing exposure to further opportunities in research.



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MRes Human Sciences course provides a comprehensive research training programme enabling you to gain high-level research skills, equipping you for further study at MPhil and PhD level, or for a range of professional careers in the knowledge economy. Read more

MRes Human Sciences course provides a comprehensive research training programme enabling you to gain high-level research skills, equipping you for further study at MPhil and PhD level, or for a range of professional careers in the knowledge economy.

The emphasis of the course is the development of critical thinking skills and their application to concrete research problems and issues. The modules are wide ranging covering a broad base of academic subjects in law, humanities and social sciences.

What happens on the course?

The course consists of both taught and research elements, with modules covering the philosophy and ethics of research, quantitative and qualitative research methodologies and the application of computerised and virtual research techniques.

The course culminates with an option to produce a piece of independent, original research, guided by a supervisor with expertise in your chosen area of study or to complete a grant funding proposal for potential development as a research project at MPhil or PhD level.

The emphasis of the course is the development of critical thinking skills and their application to concrete research problems and issues. The modules are wide ranging covering a broad base of academic subjects in law, humanities and social sciences.

Why Wolverhampton?

Why study the MRes in Human Sciences at the University of Wolverhampton:

  • Taught by experts in their fields, with extensive experience of research.
  • The course engages with the current critical discourse on methods and emerging trends.
  • Designed with a view to ensure applicability of methods to a variety of research contexts.
  • Provides grounding for further developing independent projects both in interdisciplinary as well as subject specific areas
  • The degree can count towards admission to MPhil/PhD at the University of Wolverhampton in addition to giving a competitive edge to students applying for research funding for PhD programmes in most universities.

Career path

Upon successful completion of this course you will be able to pursue a wide range of opportunities and careers involving advanced level research.

These include MPhil and PhD study across a range of disciplines within law, humanities and the social sciences, many professional careers within, for example, government and the public sector, the uniformed services, the legal and criminal justice industries, market research and think-tank organisations.

What skills will you gain?

At the end of this course you will be able to:

  • Demonstrate a sophisticated grasp of research paradigms and research methodologies, guiding appropriate employment of research concepts and tools.
  • Demonstrate an advanced level understanding of the principles of research design and planning, the difference between knowledge and information and of a sophisticated understanding of issues in research ethics including the potential use, abuse and impact of research findings.
  • Produce an original research funding bid or pilot study which communicates its findings effectively.
  • Demonstrate an awareness of the impact of the social and political context in which research takes place and show understanding of the ‘social construction’ of data.
  • Identify potential stakeholders in specific areas of research and be acquainted with the application process for research funding from a wide range of public and private organisations
  • Work reflectively and collaboratively with a research supervisor and with peers.


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In recent years the study of plant sciences has been revolutionised by the development of new tools and technologies which have allowed unprecedented progress in the study of plant biology – knowledge which is being applied to develop sustainable solutions to some of the major challenges of the 21st century. Read more

In recent years the study of plant sciences has been revolutionised by the development of new tools and technologies which have allowed unprecedented progress in the study of plant biology – knowledge which is being applied to develop sustainable solutions to some of the major challenges of the 21st century.

This course will give you specialist training in the modern molecular aspects of plant science. A large part of your teaching will be delivered by academics from the University’s Centre for Plant Sciences (CPS) linked to the latest research in their areas of expertise.

You’ll explore the wide ranges of approaches used in biomolecular sciences as applied to plant science. This will cover theory and practice of recombinant DNA and protein production, bioimaging using our confocal microscope suite, practical bioinformatics and theories behind ‘omic technologies.

You’ll also learn how to design a programme of research and write a research proposal, read and critically analyse scientific papers in plant science and biotechnology and present the findings. A highlight of the course is your individual 80 credit practical research project.

The course is 100% coursework assessed (although some modules have small in course tests). Our teaching and assessment methods are designed to develop your independent thinking, problem solving, communication skills and practical ability, making you attractive to employers or providing an excellent foundation for further study (eg PhD).

You’ll study in a faculty ranked 6th in the UK for its research impact in the recent Research Excellence Framework (REF 2014).

Our Facilities

You’ll study in a stimulating environment which houses extensive facilities developed to support and enhance our faculty’s pioneering research. As well as Faculty operated facilities, the CPS laboratories are well equipped for general plant research. There is also a plant growth unit, including tissue culture suites with culture rooms, growth rooms and flow cabinets alongside transgenic glass-houses to meet a range of growth requirements.

Course content

On this course you’ll gain an overview of a range of modern techniques and methodologies that underpin contemporary biomolecular plant sciences.

You’ll also apply your knowledge to an extended practical investigation in the form of a laboratory-based mini project, involving practical training in a range of modern molecular biology and protein engineering techniques such as gene cloning, PCR, mutagenesis, protein expression, protein purification and analysis.

A module on plant biotechnology will address current topics such as the engineering of plants, development of stress-tolerant crop varieties and techniques for gene expression and gene silencing through reading discussion and critical analysis of recent research papers.

You’ll learn from the research of international experts in DNA recombination and repair mechanisms and their importance for transgene integration and biotechnological applications; plant nutrition and intracellular communication; and the biosynthesis, structure and function of plant cell walls.

You’ll also explore the wide range of approaches used in bio-imaging and their relative advantages and disadvantages for analysing protein and cellular function. Bioinformatics and high throughput omic technologies are crucial to plant science research and you will take modules introducing you to these disciplines.

In the final part of the course you'll work on an independent laboratory-based research project related to your course options. You’ll receive extensive training in experimental design, the practical use of advanced techniques and technologies, data analysis and interpretation, and will be assigned a research project supervisor who will support and guide you through your project.

Course structure

Compulsory modules

  • Bioimaging 10 credits
  • Topics in Plant Science 10 credits
  • Practical Bioinformatics 10 credits
  • Plant Biotechnology 10 credits
  • High-throughput Technologies 10 credits
  • MSc Bioscience Research Project Proposal 5 credits
  • Research Planning and Scientific Communication 10 credits
  • Advanced Biomolecular Technologies 20 credits
  • Protein Engineering Laboratory Project 15 credits
  • Bioscience MSc Research Project 80 credits

For more information on typical modules, read Plant Science and Biotechnology MSc in the course catalogue

Learning and teaching

You’ll have access to the very best learning resources and academic support during your studies. We’ve been awarded a Gold rating in the Teaching Excellence Framework (TEF, 2017), demonstrating our commitment to delivering consistently outstanding teaching, learning and outcomes for our students.

Your learning will be heavily influenced by the University’s world-class research as well as our strong links with highly qualified professionals from industry, non-governmental organisations and charities.

You’ll experience a wide range of teaching methods including formal lectures, interactive workshops, problem-solving, practical classes and demonstrations.

Through your research project and specialist plant science modules, you’ll receive substantial subject-specific training. Our teaching and assessment methods are designed to develop you into a scientist who is able to think independently, solve problems, communicate effectively and demonstrate a high level of practical ability.

Assessment

We use a variety of assessment methods: multiple-choice testing, practical work, data handling and problem solving exercises, group work, discussion groups (face-to-face and online), computer-based simulation, essays, posters and oral presentations.

Career opportunities

The strong research element of the Plant Science and Biotechmology MSc, along with the specialist and generic skills you develop, mean you’ll graduate equipped for a wide range of careers.

Our graduates work in a diverse range of areas, ranging from bioscience-related research through to scientific publication, teacher training, health and safety and pharmaceutical market research.

Links with industry

We have a proactive Industrial Advisory Board who advise us on what they look for in graduates and on employability-related skills within our courses.

We collaborate with a wide range of organisations in the public and commercial sectors. Many of these are represented on our Industrial Advisory Board. They include:

  • GlaxoSmithKline
  • Ernst and Young
  • The Food and Environment Research Agency
  • The Health Protection Agency
  • MedImmune
  • Thermofisher Scientific
  • Hays Life Sciences
  • European Bioinformatics Institute
  • Smaller University spin-out companies, such as Lumora.

Industrial research placements

Some of our partners offer MSc research projects in their organisations, allowing students to develop their commercial awareness and build their network of contacts.



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Our MSc Bioscience course gives you the opportunity to develop a broad scientific base on which to build your future career. On this course you’ll study core research training modules designed to equip you with the expertise needed to work at the forefront of the modern bioscience sector. Read more

Our MSc Bioscience course gives you the opportunity to develop a broad scientific base on which to build your future career.

On this course you’ll study core research training modules designed to equip you with the expertise needed to work at the forefront of the modern bioscience sector. You can specialise in exciting contemporary topics in the areas of human disease, bioinformatics, biotechnology and plant science, and choose from a range of optional modules, including those associated with the specialisms we offer. This means you can study the topics that interest you and match your career aspirations.

You’ll also carry out an independent research project in an area related to your course options.

The course is 100% coursework assessed (although some modules have small in-course tests). Our teaching and assessment methods are designed to develop your independent thinking, problem solving, communication skills and practical ability, making you attractive to employers or providing an excellent foundation for further study (eg PhD).

You’ll study in a faculty ranked 6th in the UK for its research impact in the recent Research Excellence Framework (REF 2014).

Course content

This course is designed to equip you with the expertise necessary to work at the forefront of the modern bioscience sector. We’ll offer you a combination of practical training and theoretical modules to help you build your knowledge and skills.

The practical experience you gain during this degree is a vital part of your career preparation. You’ll receive substantial training in practical methods and technologies currently being used to advance the biological sciences.

During the course you’ll apply yourself through core research training modules. You’ll undertake a laboratory-based mini-project providing a hands-on experience in molecular biology techniques. You’ll also carry out a laboratory-based independent research project on an innovative topic related to your course options.

Importantly, we’ll also give you a strong foundation of theoretical teaching to enhance your practical training. You’ll develop your knowledge through research planning exercises and by studying methodologies underpinning contemporary bioscience, with many optional modules available to choose from, including Advanced Immunology, Plant Biotechnology, and Medical Diagnostics.

Course structure

Compulsory modules

  • Practical Bioinformatics 10 credits
  • MSc Bioscience Research Project Proposal 5 credits
  • Research Planning and Scientific Communication 10 credits
  • Advanced Biomolecular Technologies 20 credits
  • Protein Engineering Laboratory Project 15 credits
  • Bioscience MSc Research Project 80 credits

Optional modules

  • Bioimaging 10 credits
  • Advanced Immunology 10 credits
  • Topics in Plant Science 10 credits
  • Infectious & Non-infectious Diseases 10 credits
  • Drug and Chemical Toxicology 10 credits
  • Plant Biotechnology 10 credits
  • High-throughput Technologies 10 credits
  • Medical Diagnostics 10 credits
  • Treatment of Infectious Disease and Cancer 10 credits

For more information on typical modules, read Bioscience MSc in the course catalogue

Learning and teaching

You’ll have access to the very best learning resources and academic support during your studies. We’ve been awarded a Gold rating in the Teaching Excellence Framework (TEF, 2017), demonstrating our commitment to delivering consistently outstanding teaching, learning and outcomes for our students.

Your learning will be heavily influenced by the University’s world-class research as well as our strong links with highly qualified professionals from industry, non-governmental organisations and charities.

You’ll experience a wide range of teaching methods including formal lectures, interactive workshops, problem-solving, practical classes and demonstrations.

The learning context has a strong research ethos, preparing you for academic (PhD and post-doctoral), industrial or public sector research. Taught modules address problems at the forefront of the subject, and learning activities (such as group work and mini-research projects) are designed to develop your subject-specific knowledge and research skills.

Your major project will involve cutting edge research with potential for publication in peer reviewed literature.

Assessment

We use a variety of assessment methods: multiple-choice testing, practical work, data handling and problem solving exercises, group work, discussion groups (face-to-face and online), computer-based simulation, essays, posters and oral presentations.

Career opportunities

The strong research element of the Bioscience MSc, along with the specialist and generic skills you develop, mean you’ll graduate equipped for a wide range of careers.

Our graduates work in a diverse range of areas, ranging from bioscience-related research through to scientific publication, teacher training, health and safety and pharmaceutical market research.

Links with industry

We have a proactive Industrial Advisory Board who advise us on what they look for in graduates and on employability-related skills within our courses.

We collaborate with a wide range of organisations in the public and commercial sectors. Many of these are represented on our Industrial Advisory Board. They include:

  • GlaxoSmithKline
  • Ernst and Young
  • The Food and Environment Research Agency
  • The Health Protection Agency
  • MedImmune
  • Thermofisher Scientific
  • Hays Life Sciences
  • European Bioinformatics Institute
  • Smaller University spin-out companies, such as Lumora

Industrial research placements

Some of our partners offer MSc research projects in their organisations, allowing students to develop their commercial awareness and build their network of contacts.

Professional and career development

We take personal and career development very seriously. We have a proactive Industrial Advisory Board who advises us on what they look for in graduates and on employability related skills within our courses.

Our dedicated Employability and Professional Development Officer ensures that you are aware of events and opportunities to increase your employability. In addition, our Masters Career Development Programme will support you to:

  • explore career options and career planning
  • understand the PhD application process and optimise PhD application
  • learn how to use LinkedIn and other social media for effective networking and career opportunities
  • practice interviews for both job and PhD applications

You will also have access to seminars and presentations from industry professionals (including our alumni) at faculty led career events. We also have regular research seminars presented by leading academics from around the world on their specialist subjects.



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Develop skills that are essential to a career in academia, business, or further postgraduate or professional study with our MSc by Research Business Management. Read more

Develop skills that are essential to a career in academia, business, or further postgraduate or professional study with our MSc by Research Business Management. Blending independent research with expert academic supervision, the MSc by Research in Business Management programme provides an advanced understanding of contemporary trends and issues in Management and associated areas. Offering flexibility through a wholly research based mode of study; our MSc by Research Business Management course is perfect for those looking to balance work, life and study commitments.

Key Features of the MSc by Research in Business Management

  • Swansea is joint 1st in Wales for international-ranked research (REF 2014)
  • Swansea is 1st in Wales for world-leading impact - 60% at 4-star level (REF 2014)
  • Swansea is 3rd in the UK for international ranked research outputs (REF 2014).
  • 95% of our graduates are in employment or study 6 months after graduation (DLHE 2015/16)
  • Supervision from our world class faculty with a breadth of industrial and academic knowledge
  • Our School of Management research centres produce pioneering research that impact society and industry on a global scale. Our research centres include:
  1. Centre for Lean Enterprise, Application and Research (CLEAR)
  2. Centre for Responsible Organisation and Social Innovation (CROSI)
  3. Emerging Markets Research Centre (EMaRC)
  4. The Hawkes Centre for Empirical Finance
  5. People and Organisation
  6. Swansea i-Lab
  7. Welsh Economy Labour Market Evaluation Research Centre (WELMERC)
  8. Centre for Health and Environmental Management Research and Innovation (CHEMRI)
  9. Bevan Commission
  • Scholarships available for outstanding students

Upon choosing a research area in which to conduct your independent research project in Business Management, you will be aligned to one of our research centres and supervised throughout by an academic expert in that field. Using innovative thinking, critical analysis of current research trends and issues in Management, as well as advanced qualitative and quantitative research methods, you will develop the necessary skills to challenge previously held opinions and apply objective solutions to inform practical business application within your chosen research area in Business Management.

Careers and Employability

We have an excellent track record of placing our graduates with major multinational companies, and 95% of our graduates in employment or study 6 months after graduation (DLHE 2015/16).

From the moment you arrive at the School of Management as a student on the Business Management research programme, we will work with you to help you build your skills and experience to enhance your career prospects.

During your time with us as a student in Business Management you’ll have the chance to:

  • Get unlimited one to one bespoke careers advice from our dedicated careers team
  • Undertake a work placement or internship through the Swansea Paid Internship Network (SPIN) or ‘Week of Work’ initiative
  • Work and network with employers from a range of national and multi-national companies through our seminars and events
  • Boost your skills and meet employers during our Employability Module which is run twice a year
  • Complete the Swansea Employability Award
  • Participate in our Business in the Bay competition and compete against other university students
  • Join our Alumni community and meet graduates from previous years who can offer the benefit of their experiences
  • Attend our Careers Fair and network with employers
  • Join our Employability Mentoring scheme and get mentored by an employer who can help you with the transition from student to working professional.

Location and Facilities for MSc by Research in Business Management

Students and staff from Accounting, Business Management and Economics will be located in a state-of-the-art building and will benefit from the applied research, innovation and employment opportunities offered by this exceptional working environment. Occupying a prime seafront location, the School of Management will boast purpose-built lecture and teaching spaces for both undergraduate and postgraduate students.

Business Management students will have access to high-tech teaching and research spaces, that together with collaborative working and practice areas will ensue the School of Management is able to deliver its commitment to offer an engaging and innovative student experience.



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The MSc Research in Human Geography is a research training Masters degree that provides the skills necessary to undertake a PhD in Human Geography, or for those who want to acquire rigorous research skills more generally. Read more

The MSc Research in Human Geography is a research training Masters degree that provides the skills necessary to undertake a PhD in Human Geography, or for those who want to acquire rigorous research skills more generally.

The recognition of the programme by the UK’s Economic and Social Research Council (ESRC) means that applicants are eligible to apply for 1+3 funding for Masters and PhD or, on successful completion, can apply to ESRC for +3 funding for a PhD.

Course details

The programme combines interdisciplinary expertise from Geography, Political Science and International Studies, and is truly multidisciplinary. Students will interact with other MSc students from across the social sciences and thereby gain a unique breadth of academic research, teaching and key transferable skills.

In addition to exposing individuals to cutting-edge debates in human geography, environmental science and related fields, the programme provides research training in theoretical, philosophical and methodological issues relevant to human geography and social science research. These include debates concerning social theory and epistemology, qualitative and quantitative techniques and their application to human geography, and research design, ethics and presentation.

In essence, the MSc provides rigorous research skills with a broad human geography focus, but can also be combined with a number of optional modules concerned with environmental management and decision-making and urban resilience.

The Aims of the Programme are as follows: 

  • To develop a deeper understanding of advanced level theoretical, philosophical and methodological debates in contemporary human geographies and related social sciences; 
  • To provide advanced training in social science research methodologies and their application in social research in general and human geography in particular;
  • To develop a student's ability to communicate ideas and research effectively; and 
  • To develop specialist research-grounded expertise (for example, environmental management and/or urban resilience)

Learning and teaching

Modules are taught using a diverse blend of teaching styles and assessment formats. Teaching methods include lectures, seminars, workshops and guided reading.

Employability

Former students taking this Masters degree programme have developed successful academic, business and policy-based careers (for example, in policy development, international finance and accountancy, economic development and consultancy, journalism and market research for a range of public, private and voluntary organisations). Other graduates of the course have continued to PhD research in the School and elsewhere, such as Oxford. Given the increasing competition for graduate jobs, many students are now deciding to read for an MSc to enhance their CVs.



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The UCL programme in Data Science for Research in Health and Biomedicine covers computational and statistical methods as applied to problems in data-intensive medical research. Read more

The UCL programme in Data Science for Research in Health and Biomedicine covers computational and statistical methods as applied to problems in data-intensive medical research. Students learn techniques that are transforming medical research and creating exciting new commercial opportunities. Our recent graduates, many of whom begin paid internships while completing the MSc, have moved on to roles in industry and academia.

About this degree

Students learn how to link and analyse large complex datasets. They design and carry out complex and innovative clinical research studies that take advantage of the increasing amount of available data about the health, behaviour and genetic make-up of small and large populations. The content is drawn from epidemiology, computer science, statistics and other fields, including genetics.

Students undertake modules to the value of 180 credits.

The programme consists of five core modules (75 credits), three optional modules (45 credits) and a dissertation/report (60 credits).

A Postgraduate Diploma (120 credits) is offered.

A Postgraduate Certificate (60 credits) is offered.

Core modules

  • Principles of Epidemiology Applied to Electronic Health Records Research
  • Data Management for Health Research
  • Statistics for Epidemiology and Public Health
  • Statistical Methods in Epidemiology
  • Topics in Health Data Science

Optional modules

  • Advanced Statistics for Records Research
  • Database Systems
  • Information Retrieval and Data Mining
  • Principles of Health Informatics
  • Machine Learning in Healthcare and Biomedicine
  • Statistics for Interpreting Genetic Data
  • Electronic Health Records
  • Clinical Decision Support Systems

Dissertation/report

All students undertake an independent research project which culminates in a dissertation. Project Proposal 20% (2,000 words); Journal Article 80% (6,000 words).

Teaching and learning

The programme is delivered by clinicians, statisticians and computer scientists from UCL, including leading figures in data science. We use a combination of lectures, practical classes and seminars. A mixture of assessment methods is used including examinations and coursework.

Further information on modules and degree structure is available on the department website: Data Science for Research in Health and Biomedicine MSc

Careers

Students on this programme will be passionate about research and know that, in the 21st century, some of the most exciting, stimulating and productive research is carried out using large collections of data acquired in big collaborative endeavours or major public or private initiatives. We hope that graduates will build on that passion and, together with the experience gained on the programme, will go one to develop careers as entrepreneurs, scientists and managers, working in industry, academia and healthcare.

Employability

The programme is designed to meet a need, identified by the funders of health research and by a number of industrial organisations and healthcare agencies, for training in the creation, management and analysis of large datasets. This programme is practical, cross-disciplinary and closely linked to cutting-edge research and practice at UCL and UCL’s partner organisations. Data science is arguably the most rapidly growing field of employment at the moment and employers recruiting in health data science include government agencies, technology companies, consulting and research firms as well as scientific organisations. A number of employers are supporting the programme in different ways, including providing paid internships to selected students.

Why study this degree at UCL?

Data science is an exciting area with a dynamic job market, including in healthcare. Our graduates have gone on to work for a range of companies, including large research organisations and small start-ups, while others are working in health care or pursuing their interests in universities.

The lecturers on this programme are international experts in health data science and students will learn about cutting-edge research projects. The collaboration is part of the Farr Institute, a network of centres of excellence created to enhance the UK’s strength in data-intensive research. This MSc will draw on that collaboration, giving students access to the most advanced research in the field.

We work closely with a range of employing organisations to ensure that our graduates have the best possible preparation for a career in data science. This includes offering industry-sponsored dissertations for selected students.

Research Excellence Framework (REF)

The Research Excellence Framework, or REF, is the system for assessing the quality of research in UK higher education institutions. The 2014 REF was carried out by the UK's higher education funding bodies, and the results used to allocate research funding from 2015/16.

Learn more about the scope of UCL's research, and browse case studies, on our Research Impact website.



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COURSE OVERVIEW. Develop and apply marketing expertise in innovation, strategic insight and creativity. Emphasis on professional development and preparation for the workplace. Read more

COURSE OVERVIEW

  • Develop and apply marketing expertise in innovation, strategic insight and creativity
  • Emphasis on professional development and preparation for the workplace
  • Conduct research and analysis using your own innovative ideas

To be successful in marketing, you need to drive innovation, build brand presence in a changing society, create an organisational culture that shares and acts on the principles of customer focus, and develop performance metrics that include data analytics and deep insights into consumer motivations. You also need to focus on financial and market performance. Marketing Innovation at Winchester enables you to develop and apply these capabilities in a creative manner with an awareness of ethical and social responsibility.

This is a cutting-edge programme that helps you hone a range of skills, from the strategic and creative process of leading and managing innovations through to commercialisation and beyond. You explore innovation as it pertains to existing products and services, focusing on the knowledge and skills required to ensure continued success of brands and organisations in the marketplace. You also investigate the areas of idea generation and innovative data collection methods, examining how insights derived from consumer research can aid the development of creative and effective marketing strategies. In addition, the programme fosters a detailed understanding of the design, development and management of new product and service innovations and explores how to create an engaging brand presence in an increasingly complex media landscape.

You are presented with challenging experiences through a balance of theory and practice by evaluating contemporary case studies, conducting research and analysis, and through participating in regular creative development workshops.

Core modules include The Marketing Innovator; Consumer Insight, Analysis and Creativity; Product Service Design and Development Strategic Brand Planning; and Marketing Communications. There is also a compulsory module on Research Methods in Business which informs your final dissertation.

You complete the course equipped to pursue a career in product management, market development, business ownership, market research, customer insight management or new product development.

Careers

Graduates may enter domestic or international roles within product management, market development, business ownership, market research, customer insight management or new product development.

ABOUT THIS COURSE

Suitable for applicants from:

UK, EU, World

Learning and teaching

The dual emphasis on both the intellectual growth and professional development of students underpins the learning and teaching of the programme. Seminars are delivered by both academic staff and experienced marketers throughout the programme. Students are presented with challenging experiences through a balance of theory and practice by evaluating contemporary case studies, conducting research and analysis, and through participating in regular creative development workshops.

Location

King Alfred or West Downs, University of Winchester

Assessment

There are no conventional examinations. All modules are assessed through one piece of coursework per module.

Our validated courses may adopt a range of means of assessing your learning. An indicative, and not necessarily comprehensive, list of assessment types you might encounter includes essays, portfolios, supervised independent work, presentations, written exams, or practical performances.

We ensure all students have an equal opportunity to achieve module learning outcomes. As such, where appropriate and necessary, students with recognised disabilities may have alternative assignments set that continue to test how successfully they have met the module's learning outcomes. Further details on assessment types used on the course you are interested in can be found on the course page, by attending an Open Day or Open Evening, or contacting our teaching staff.

Feedback

We are committed to providing timely and appropriate feedback to you on your academic progress and achievement in order to enable you to reflect on your progress and plan your academic and skills development effectively. You are also encouraged to seek additional feedback from your course tutors.

Further information

For more information about our regulations for this course, please see our Academic Regulations, Policies and Procedures.



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