The ways to connect, retain and communicate with our customers are in a process of constant change. Also, every day new marketing tools and resources to meet their needs and demands arise. In this new digital ecosystem, companies need professionals with expertise in social media to create new business models, the application of technology to business innovation and management and use of the tools of the digital environment. Thus, companies can create value and monetize their services, products and content Therefore, social media is the indispensable starting point in this new revolution. The direction and management of social media, with penetration capability, individual metering and analysis of potential users, customers and buyers of our services, opens up new possibilities while providing us with challenges hitherto imagined.
This program designed by MFI Business School in collaboration with the Camilo José Cela University, is based on three fundamental pillars for structuring:
Recent graduates and young professionals seeking comprehensive training to strengthen their career as managers of communication in digital environments. Professionals interested in exploring how businesses and communication departments interact with their customers through digital channels. Communication professionals who need to develop the conceptual and strategic thinking.
OBJECTIVES Master in Social Media and Community Manager
Knowing the digital ecosystem and its main distinguishing characteristics, from a business standpoint, to design social and marketing strategy of a company.
You will also learn to:
Students have a next-generation technology platform with complementary content, access to news, articles of interest, activities proposed by the tutor and area forums. Through the platform, they have direct and personal contact with tutors specialized in different areas of the program, working professionals who provide practical vision with their experience in the sector.
IMF offers to all its students a free consultation line access, permanent and personalized, both telephone, email or via the internal mailbox Virtual Campus, with his tutor. In addition, you can arrange personalized or virtual tutorials for solving doubts or guidance on the course.
Since MFIs are committed to online learning the content of the master you can be downloaded in PDF format, but also give you the option to have the course material in book form. Study manuals are fully updated and have great technical, easily understandable and with a clear practical vocation rigor.
Students may take on the virtual campus self-assessment exercises of each module of the training program, to self-assess the knowledge of the contents.
Also, obtaining the titles of the Master by MFI Business School and Master by the University Camilo José Cela is subject to passing a final exam in any of the available modalities.
According to the latest Adecco report is expected for the coming years creating up to 115,000 new jobs in the area only in Englis. According to the global consultancy directive Talengo search managers work with a digital view of the business will increase by 23% this year.
At the end of our Master you will be ready to serve as:
IMF Business School, through its website and Employment Practices ensures students of the Master in Community Manager and Social Media, practices in companies. Query conditions.
Short-term investment, life-long return, on your schedule. Compared to a traditional two-year programme, the Rome Business School’s 1-Year MBA provides a faster return on investment. It can be started anytime, either on campus or online (or both), offering the unique opportunity of fitting today’s professionals’ need for freedom and flexibility.
The programme is structured to enable you to continue to work full-time and study for your MBA part-time, connecting what you learn to current global and relevant organisational issues. This is ideal if you are unable to take significant time out of work to study and want greater flexibility over how, when and where you achieve your MBA qualification.
• Start whenever you want, anytime during the year
• Designed for busy professionals wishing to combine work and study
• One-year duration
• Choose to attend lectures either on campus or online – or even both
• A global perspective, thanks to the four Double MBA options available in three different continents, even live online
• Small and International classes
• 2 International Study Tours, in Paris and Barcelona
• Individualized management coursework
• Lectures in the evenings and on Saturdays
• Grants available
Our 1-year MBA course is aimed at all those who wish to acquire the skills and knowledge that will enable them to operate as general managers. Our 1-year MBA is designed for full-time working individuals. Courses are offered in the evenings and on Saturdays, allowing students to complete the programme without interrupting their careers or excessively disrupting their personal lives.
Students interested in taking part this MBA are typically:
• professionals interested in pursuing careers in general management, either in not-for-profit or for-profit businesses or as entrepreneurs or managers;
• professionals with specialist backgrounds who wish to acquire general management experience to progress in their careers;
• graduates with at least two years of relevant work experience who wish to consolidate their managerial knowledge;
• entrepreneurs who wish to develop their skills and competences to make their businesses grow internationally.
On completion of the Rome Business School’s MBA, you will have acquired the skills to be able to work – among other profiles – as:
• General Manager
• Project Manager
• Business Development Manager
• Human Resources Manager
• Marketing Manager
• Strategy Manager
• Finance Manager
• Management Consultant
The MBA is structured as a collection of ten courses and a final project work/final dissertation. Eight courses are core courses and two are electives, leading to specializations.
3. Entrepreneurship and Creativity
4. Quantitative Business Methods and Decision Techniques
5. Strategic Management
7. Human Resources Management
8. Marketing Management
MBA with a specialization in Marketing
MBA with a specialization in Finance
MBA with a specialization in International Business
MBA with a specialization in Human Resources Management
The Rome Business School offers you the possibility to complete your studies in the heart of two of the most influencing cities in Europe and in the world, Paris and Barcelona. This will give you the opportunity to learn further management models and gain experience in the world’s leading business cities, thus growing as a true international manager.
Rome Business School is an International Institution that has already hosted students from more than 140 countries.
Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.
Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies.
All applicants must:
Please note: for both the on-campus and distance learning options and in order to ensure a top quality training course, classes will consist of a maximum of 15 attendees.
Today the Brand Manager represents a key figure of the company, and should be a connoisseur of the brand, an innovator prepared and competent and a skilled tactician. The Master in Brand Management and Communication forms professionals able to create, develop and manage a brand awareness through all the tools of marketing and communication.
Students learn the secrets of brand strategy (tangible values of quality and performance and intangibles values related to the image, reputation, visibility and reputation) in order to ensure the success of a product, create business and develop business capital. The Master is organized in two editions, the first in November in Italian, the second in February, in English.
Career opportunities - At the end of the Master, the student can work in companies as a Brand Manager, Marketing Manager, Product Manager, and for Consultancies as Project Manager, Client Manager, Strategist, Brand Consultant. Other opportunities are advertising and communication agencies as Strategic Planner, Account Manager.
The Master is organized in partnership with Landor