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Masters Degrees (Management And Marketing)

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If you aspire to be a Marketing Manager, or a general Manager with a focussed understanding of the Marketing this postgraduate Masters degree in Marketing and Management is a great choice. Read more
If you aspire to be a Marketing Manager, or a general Manager with a focussed understanding of the Marketing this postgraduate Masters degree in Marketing and Management is a great choice. Studying the Management and Marketing Masters will improve your qualifications, enhance your skillset, and give you the opportunity to reflect in a more detailed and structured way on the work you have already done, and the things you have already studied. When you graduate you will emerge with an internationally recognised qualification, ideally equipped to participate in the international business world.

This degree will suit you

whatever was the discipline of your first degree
whether you have graduated recently or are some way into your business career;
if you want to enhance your qualifications and keep your skills and strategies up to date;
if you are, or intend to be, a Manager in a Marketing context;
ff you are, or intend to be, a general business Manager with a sophisticated knowledge of Marketing

Overview

he Master’s in Management and Marketing is a taught, one-year, full-time programme. The course is divided into three 15 week semesters. In the first two semesters, contact time averages about 15 hours a week for the first ten to twelve weeks, leaving the last three to five weeks for examinations. The third semester is given over to the Managerial Reports Module, which involves 12 hours of workshops and then ongoing contact time with your tutor as you prepare a substantial piece of work (up to 14,000 words) on a real-world business and management topic.

Teaching in the Aberystwyth Business School is underpinned by research. Our academic staff publish their work in leading academic journals and regularly act as consultants to a range of organizations. We have significant strengths in areas such as entrepreneurship, human resource management, international business and operations and supply chain management. In the most recent Research Excellence Framework (2014) assessment the university was placed in the top 50 institutions for research power and intensity. It submitted 77% of eligible staff and 95% of the university's research was of an internationally recognised standard.

The Management Strand

This degree will suit you, whether you are intending to be a manager in Marketing, or a general manager or entrepreneur who understands Marketing. So, especially in the first Semester, the Management strand of the Master's degree in Management and Marketing covers the fundamental aspects of Management: managing people (Human Resource Management); managing money (Accounting for Managers); managing business information (Management Information Systems) and so on. Whatever the subject of your first degree, the Aberystwyth Masters in Management and Marketing will give you an essential grounding in the knowledge base and skill set which today’s managers require.

The Marketing Strand

In a global, multi-media marketplace, modern managers and entrepreneurs require a more sophisticated understanding of Marketing than ever before. Decisions about strategy and financial planning in business are crucially dependent on market conditions and opportunities, locally, nationally and internationally. Focusing on Marketing, in the second Semester, this Master's degree in Management and Marketing will equip you, as a manager, with the key skills you need to commission or carry out national and international Market Research, to analyse its results, to understand Consumer Behaviour, and to formulate, execute and monitor a Marketing Strategy for your business which uses the most effective media for the best consumer targets.

Assessment

The taught part of the course (Part 1) is delivered and assessed through lectures, student seminars, practical exercises, case studies, course work and formal examinations. The subsequent successful submission of your research dissertation (Part 2) leads to the award of an MSc

Modules

Financial Analysis And Decision Making
Marketing And Strategy For Managers
People And Organisations
Business Economics
Implementation Delivery And Development
Marketing For Managers
Application And Integration (management And Marketing)

Employability

Every aspect of the Aberystwyth Master’s programme is designed to enhance your employability: indeed, successful completion of the Master’s in Management and Marketing is in itself certain to do so; but we set more store by the hugely enhanced knowledge, abilities and skills with which you will graduate. We believe that prospective employers take a similar view. We offer a career-development programme for professional managers, aimed at widening your knowledge, skills, experience and understanding of management and business practices. Our aspiration is to make you a better leader, a better manager and a better communicator.

In addition to those who are recent graduates, many of our students have come to what they feel are significant turning points in their careers. By completing the Aberystwyth Master’s in Management and Marketing, you will have broadened your horizons, gaining knowledge, skills and business contacts which will enable you to consider further career moves and new opportunities in the medium and longer term. It is quite possible that your career will take an unexpected, more fulfilling or more lucrative direction because of what you learn in Aberystwyth - not just about Management and Marketing, but about yourself, your competencies and your confidence.

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This programme is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by providing specialist teaching about the principles and practice of sport management and marketing. Read more
This programme is designed to give you the skills and expertise you need to compete in the sport industry and related businesses and organisations, by providing specialist teaching about the principles and practice of sport management and marketing.

It will help you to develop a deeper understanding of management, governance and regulatory issues within the business of sport. It also provides an understanding of the relevance of marketing for sports organisations.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

We have particular research strengths in international business and strategy, the management of innovation and entrepreneurship, human resource management, corporate governance, sport management and marketing, as well as financial management and accounting.

We offer students of all ages and backgrounds a chance to study either part-time or full-time in our department and to gain an internationally recognised University of London qualification.

We also offer an MSc Sport Marketing, MSc Sport Management and Marketing, MSc Sport Management, MSc Management with Sport Management, and for those individuals with an interest in the business of football, we offer an MSc Sport Management and the Business of Football.

Why study this course at Birkbeck?

A comprehensive review of the theory and practice of the business and management and marketing of sport.
Linked to Birkbeck's Sport Business Centre, one of the world's leading centres for sport business and football research, teaching, training, consultancy and policy advice.
We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions.
You will have access to Moodle, our online learning resource where all information and materials relating to your programme of study and modules are available. You will also have access to the Birkbeck Library and e-Library where you can obtain books and journal articles that are required for your studies.

Our research

Birkbeck is one of the world’s leading research-intensive institutions. Our cutting-edge scholarship informs public policy, achieves scientific advances, supports the economy, promotes culture and the arts, and makes a positive difference to society.

Birkbeck’s research excellence was confirmed in the 2014 Research Excellence Framework, which placed Birkbeck 30th in the UK for research, with 73% of our research rated world-leading or internationally excellent.

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Our Advanced International Business Management and Marketing Dual Award course meets the needs of excellent graduates who aspire to a global role in marketing. Read more

Course overview

Our Advanced International Business Management and Marketing Dual Award course meets the needs of excellent graduates who aspire to a global role in marketing.

On successful completion of this course, you will be awarded:
•Advanced International Business Management and Marketing MSc from Newcastle University
•International Business Management MSc from the University of Groningen

This course covers the main aspects of business management and marketing in an international context, including:
•business strategy
•corporate finance
•customer relations management

What you'll learn:
Your studies will involve comparative analyses of countries, institutions, cultures and markets. The course also covers the strategic decision making of companies operating within this environment.

You will learn how to:
•analyse operations functions in different countries
•understand various institutional environments
•develop a 'sharp eye' for operations management within international, multinational and transnational enterprises

Your development:
On completion of the course, you will be able to demonstrate:
•knowledge of how to improve the quality of management, leadership and practice in international organisations
•improved capacity for enquiry, problem solving, critical thinking and analysis
•the ability to communicate and cooperate with individuals from different cultural backgrounds

Career focus:
A sample of job titles our graduates now hold include:
•Managing Director
•Financial Analyst
•Legal Contracts Advisor
•Project Technical Leader
•Procurement Agent
•Category Analyst
•Corporate Strategy Intern

Our graduates work for employers such as:
•L'Oréal
•Heineken
•Continental
•Axel Springer SE
•TCD Foods Ltd
•Unilever
•EY
•Bosch
•Mintel

Delivery:
Semester one is taught at the Faculty of Economics and Business at the University of Groningen. Semester two is at Newcastle University Business School. Both universities teach the course in English, so you do not need knowledge of the Dutch language.

You will also complete a dissertation on a topic that you have studied during the course. You can choose whether to study at Newcastle or Groningen during this process. You will receive joint support and guidance, with a supervisor from each institution.

There are many opportunities to engage with organisations through guest lectures and live case studies. We also encourage you to engage with organisations through your dissertation research.

Modules

For detailed module information see http://www.ncl.ac.uk/postgraduate/courses/degrees/advanced-int-bus-mgt-marketing-msc-msc/#modules

How to apply

For course application information see http://www.ncl.ac.uk/postgraduate/courses/degrees/advanced-int-bus-mgt-marketing-msc-msc/#howtoapply

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Our MSc Management degrees are aimed at students with either no background in business and management who want to develop a career in this field, or students who have a qualification in business and management but want to become more competitive and progress their careers. Read more

Course description

Our MSc Management degrees are aimed at students with either no background in business and management who want to develop a career in this field, or students who have a qualification in business and management but want to become more competitive and progress their careers.

Our Management and Marketing route gives you a strong understanding of the fundamental issues behind marketing practice. You will explore the marketing planning process, marketing concepts and debates. You will also develop an in-depth understanding of the complexities of the consumer by exploring buying behaviour.

Building on this, you will examine strategic marketing issues and contemporary practice, taking a holistic view of how organisations respond to an ever-changing global environment. This includes understanding how marketing operates not just in a consumer-facing context, but also in business-to-business and not-for-profit contexts.

See the website https://www.ntu.ac.uk/study-and-courses/courses/find-your-course/business/pg/2017-18/management-and-marketing

Work placement

If you are starting your course in September, you can choose to add a year's work placement, making your master's a two-year course. It's a great way to put your learning into practice and gain valuable real-world experience to boost your career.

We have extensive links with corporate partners who can offer placements, so we can help you find something perfect. If you undertake a placement, you must take up the Business Research Project in Semester Three.

Study and support

Teaching and learning methods are centered around interactive workshops which are highly participative in nature and will employ case studies, discussions, business simulations and group activities.

Interactivity is key to our teaching and we are committed to providing courses that adopt teaching methods that are appropriate to the student cohort and the specific modules.

We ensure that support and guidance is in place, especially during the early stages of the course and assessment periods, to help you become comfortable with operating in a student-centred learning environment

Assessment methods

A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of module. Some modules will assess the ability to work collaboratively in a team and others will assess individual capability. Types of assessment will range from examinations to group presentations including essays, reports, financial analyses, literature reviews and research based projects.

The interactive nature of the taught sessions offers opportunities to gain feedback on your performance before being formally assessed and increasing use is made of eLearning to further support the feedback process.

Induction

All our courses begin with a comprehensive development programme that will help you prepare for your studies and develop key academic and transferable skills. A key feature is a short residential team-building course, normally in the Peak District.

You will also have opportunities to meet members of the teaching team and other postgraduate students, receive detailed programme information, and gain valuable support and guidance from the library, careers service, international office and Student Support Services.

Visit the MSc Management and Marketing page on the Nottingham Trent University web site for more details! https://www.ntu.ac.uk/study-and-courses/courses/find-your-course/business/pg/2017-18/management-and-marketing

Scholarships

Nottingham Business School is delighted to offer a number of generous scholarships for our full-time master's courses. To find out more visit the Nottingham Business School website. (http://www.ntu.ac.uk/nbs/courses/fees_and_funding/postgraduate_fees/index.html?utm_campaign=FAM-BLSS-Nov-15&utm_medium=Profile&utm_source=Findamasters&utm_term=BLSS )

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This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction. Retailing is one of the largest sectors in the world economy. Read more
This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction.

Retailing is one of the largest sectors in the world economy. In some countries it is well established with large multinational companies constantly investing in customer-oriented marketing efforts to attract customer spending and loyalty. Marketing is an essential part of retailing.

This course deals with the learning and practical application of concepts essential for operating and marketing a retail business, and will help you to understand the contemporary retail environment and examine topical issues related to retail management and marketing.

You’ll learn from research-active, industry-experienced staff who have published innovative research into retail management and marketing issues. You'll develop analytical skills essential for operating and marketing in international retail environment by critically examining international retail development and activity, with a view to putting this knowledge into practice.

Placement

As part of this course you can take an optional minimum 30-week work placement giving you further hands-on experience and understanding of the industry. The placement will take place after the taught elements of the course are complete.

Join us on Social Media

Keep up to date with BU, chat to current students and ask us any questions you have about studying here at BU.
- Facebook (https://www.facebook.com/BournemouthUniversityPostgraduateStudy)
- Twitter (https://twitter.com/bournemouthuni)

Student Blog

Follow our dedicated student blog (http://microsites.bournemouth.ac.uk/postgraduate) and keep up to date with BU current students, find out about their experiences and get ready to study with us.

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Accredited by both the Chartered Management Institute (CMI) and the Chartered Institute of Marketing (CIM), our MSc Management and Marketing course teaches you the fundamental skills and attributes you need to become a successful manager and marketer. Read more
Accredited by both the Chartered Management Institute (CMI) and the Chartered Institute of Marketing (CIM), our MSc Management and Marketing course teaches you the fundamental skills and attributes you need to become a successful manager and marketer. You will learn how to negotiate the challenges and issues that international businesses face, as well as having the option to learn how to become adept at marketing.

You will experience working in internationally diverse, team-based projects, collaborating to deliver professional reports and presentations as part of module assessments. These assessments will reflect the professional practice of international management. Throughout the course, the programme team will give you the support you need to realise your potential and we look forward to working with you to develop your knowledge, understanding and skills for the career of your choice.

What's covered in the course?

You will learn about the fundamental principles of business within a global context, principles that cover finance, operations, marketing and people management. This will enable you to develop key skills in leadership, managerial decision making and problem solving.

In the second stage of your course, you will begin to develop your chosen specialist expertise. You will establish the importance and impact of efficient marketing, developing the skills and insights of a successful marketing manager. Customers are at the heart of every business, and marketing places you at the centre of corporate strategy and its application. You’ll become knowledgeable in knowing how to make a company stand out from the competition, developing innovative brand and communications plans, while also developing skills in digital marketing in the final stage of the course.

The final core Major Project module is tailored to your career aspirations. The module provides three project options - a work-based study route enabling you to relate the project to a current employer, or a ‘consultancy project’ option where you find a client who has a marketing problem that you feel you can solve; or a traditional dissertation involving both the theory and practice of marketing.

Whatever route you choose, it will give you the opportunity to identify a topic and industry of your choice related to your specialist area of marketing, tailoring your degree to enhance your employability for your final chosen career destination. Previous projects have involved fashion branding, customer relationship management in the finance sector and customer loyalty within sports marketing.

Why Choose Us?

-You’ll be taught by highly qualified module tutors with significant professional practice experience in a range of management and marketing roles, including international marketing, marketing management, digital marketing and marketing consultancy.
-You will develop fundamental skills in business management, while having the opportunity to gain enhanced and specialist expertise to help you enter the exciting and dynamic marketing profession.
-On graduating you will receive an industry-recognised professional qualification from the Chartered Management Institute (CMI), as well as receiving the maximum possible number of exemptions from the Chartered Institute of Marketing (CIM)’s Level 6 Diploma in Professional Marketing
-You will work alongside a diverse range of international students, creating an exciting atmosphere and a range of ideas.
-You will have the opportunity to visit a leading service or manufacturing company, such as Jaguar Land Rover, helping you gain insight into the complexity of real-world global operations.
-You will be supported with business English language diagnostics and tutor support to help improve you in the international language of business.

Course Structure

The course runs for 12 months (full-time, September start) and is split into three stages, each lasting at least 10 weeks. Assessment is of a practical nature, including assignments, reports, presentations and examinations.

Each module consists a mixture of lectures, seminars, workshops, online interactive activities and assessments. Typically each module is taught on a weekly basis during term time, consisting of three hours per module per week split into one, two or three-hour sessions. A total of 9 contact hours per week is typical over a 10 week period for Stage 1 and Stage 2. Stage 3 will consist of three hours of contact time per week, supplemented with project supervision meetings as and when required for the Major Project.

Each 20-credit module is designed to require 200 hours of study, of which 30 hours or more will be via direct contact with module tutors. The remaining time will consist of independent learning, which will be structured with guidance from the module tutor to incorporate activities such as online learning, reading and group or team based work.

Emphasis will be placed on the group as a resource for learning. There will be group discussion of practical management situations and problems, making use of case studies, problem situations and scenarios and, where relevant, the participants' own experiences.

Assessment on the programme is designed to be an integral part of your learning process, enhancing and demonstrating your knowledge and practice. Formative feedback will be provided to you through a combination of self-reflection, peer group and tutor feedback. Summative assessments will provide a measure of the extent to you have achieved the learning outcomes of the modules.

Assessment within the modules will take various forms, including coursework assignments, reports, controlled assessment, examinations and the dissertation or project. You may be required to defend the dissertation or project through a viva, drawing on the skills developed in the programme.

Employability

You’ll have the opportunity to:
-Take part in a funded company visit to a leading company, such as Jaguar Land Rover, one of the most successful and lucrative businesses in the world.
-Choose to deliver a work-based study project or consultancy project in the final stage of the course using a current employer or a client you find yourself.
-Seek support and engage with events and activities provided by Birmingham City University’s careers service.
-Take part in Birmingham City University’s Graduate Plus scheme.
-Receive employment advice and support via your Personal Tutor.

Our graduates have obtained employment in management positions, or have set up their own successful businesses. Former students are employed in managerial positions across the globe, including land management (Kenya), manufacturing (China), HR (Germany), finance (Canada), insurance (France) and teaching (India, UK and Sri Lanka). You’ll learn new perspectives on a changing business world, enabling you to provide employers with relevant and cutting-edge information. The research skills you develop doing your Major Project will also look good on your CV.

A postgraduate qualification can really help you stand out from the crowd in today’s competitive job market. By becoming a specialist in your field, you’ll have the chance to advance thinking in that subject and lead, rather than follow, the latest developments.

Other admission requirements

Entry to Stage Two
-A Postgraduate Certificate (Level 7 or equivalent, minimum value of 60 credits) in a business subject aligned with the chosen pathway (international business, finance, marketing or entrepreneurship)
-Candidates will be required to submit an extended application to evidence how their Postgraduate Certificate meets the programme learning outcomes at the equivalent stage.

Entry to Stage Three
-A Postgraduate Diploma (Level 7 or equivalent, minimum value of 120 credits) in a business subject aligned with the chosen pathway (international business, finance, marketing or entrepreneurship)
-Candidates will be required to submit an extended application to evidence how their Postgraduate Diploma meets the programme learning outcomes at the equivalent stage.
-Candidates will be required to have passed a research methods module (Level 7 or equivalent, minimum value of 20 credits) and will be required to submit an original Dissertation Proposal that has been passed by the Programme Team prior to admission approval.

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Accredited by the Chartered Institute of Marketing. This course bridges the gap between the two disciplines of management and marketing. Read more

About the course

Accredited by the Chartered Institute of Marketing

This course bridges the gap between the two disciplines of management and marketing. You’ll get a good grounding in each subject and, most importantly, you’ll learn about how they interact. On graduation, you become an Affiliate Post-Graduate Member of the CIM (ACIM).

Core modules

Contemporary Chinese Business and Management; Strategic Management; International Business Strategy; Global Marketing; Marketing Management; Contemporary Marketing Practices; International Consumer Behaviour; International Management; Marketing Research; Project Dissertation

You can apply to do a project-based dissertation, working with an external organisation. Recent dissertation projects include a feasibility study and business plan for a Sheffield-based product management organisation and a marketing project for a company in the care sector.

The example course structure listed is indicative and may be subject to change in future years. The content of our courses is reviewed annually to make sure it's up-to-date and relevant.

Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption. Please note that not all combinations of elective modules may be possible because of timetabling.

How we teach

We teach management from a truly global perspective, and our courses are based on pioneering research into the challenges faced by businesses everywhere. We use a combination of lectures, seminars, case studies, group work for collaborative learning, and web-based discussion groups. You'll be assessed through Individual assignments, group projects, end-of-semester examinations and a dissertation.

We’ll teach you how to identify opportunities, solve problems and inspire others. Many of our teaching staff are world-class researchers working in policy-relevant areas. Our courses are based on their research. We also bring in guest speakers from business, local government and industry. You can apply to carry out a project with an external organisation as part of your course. We also offer you the chance to spend the summer at another university overseas.

Your career

At Sheffield University Management School, we are committed to focusing on employability and our postgraduate students’ future career prospects. We have two specialist careers advisors in the School, dedicated to providing full-time career support throughout your course.

You will have many opportunities during your course to engage in personal and professional development. Our courses are designed to enable you to acquire the transferable skills essential for employment: communication, organisation, and the ability to deal with complex issues creatively and systematically.

Our dedicated Employability Hub acts as a key interface between students and employers. Its staff will help you access employability support, skills development and opportunities throughout your masters.

Our graduates work for companies such as Adidas, ASDA, Boots, ExxonMobil, HSBC, Morgan Stanley, Pepsico International, Sainsbury’s and Vodafone. Their job titles include Head of Business Enhancement, Management Consultant, Product Marketing Manager, Web Marketing Consultant and Campaign Manager.

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Within the context of internationally oriented organisations, attention is paid to the comparative analyses of countries, institutions, cultures and the strategic decision making of companies operating within this environment. Read more
Within the context of internationally oriented organisations, attention is paid to the comparative analyses of countries, institutions, cultures and the strategic decision making of companies operating within this environment. The programme aims to provide students with:

* An ability to apply their knowledge and understanding of international business management to complex issues, both systematically and creatively.
* A deep knowledge of marketing theories, including advanced skills in the analysis of markets in an international context.
* An understanding of management, leadership and business practice within international organisations.
* An opportunity to conceptualise real world problems using analytical frameworks drawn from marketing, international marketing and international business theory.
* An ability to critically evaluate these issues within the context of the activities of businesses, government and non-governmental organisations.

The dual award approach provides students with the opportunity to study a distinctive and internationally focused curriculum, and study at two highly respected and traditionally focused Universities

Degree: MA/MSc in International Business and Management

Why in Groningen?

A unique combination of two degrees that let you develop a 'sharp eye' for the processes in which multinational enterprises can operate. You acquire advanced knowledge of international business management and marketing theories and learn to conceptualize real-world problems. It's an internationally accredited programme, ensuring a high quality education that meets both the AACSB and EQUIS standards, which only one percent of universities reach worldwide.

Job perspectives

The degree has been designed for individuals who aspire to a career in international business management and will prepare students for a range of positions in international, multinational or transnational companies. Participants will understand how to analyse the markets in different countries and will develop a 'sharp eye' for the processes within which multinational enterprises operate.

Linking education to research and career preparation

Our education is strongly rooted in business practice and society. Also right from the start of your degree programme attention is paid to academic research and preprofessional development. Since an analytical and critical mind and problem-solving capabilities are important qualities in any career our students aspire.

In collaboration with external partners we conduct research projects on e.g banking, local government, customer insights, leadership, energy, healthy ageing and lean operations.

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Are you looking to complement your undergraduate studies with a business-focused Masters degree that will enhance your employability? This two-year course develops skills in business and international management while also offering a pathway in marketing. Read more
Are you looking to complement your undergraduate studies with a business-focused Masters degree that will enhance your employability? This two-year course develops skills in business and international management while also offering a pathway in marketing.

The first year is the same as MSc Business with International Management. You’ll then undertake a second year that develops the ‘Marketing’ pathway. Specialist modules will cover advertising and marketing communications strategy as well as interactive and relationship marketing.

You’ll develop your research skills through a Masters dissertation or an investigative consultancy project related to an issue faced by a real client. You’ll also explore contemporary issues in management research.

There is no requirement to have studied business, international management or marketing at undergraduate level.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at The Times Higher Education Awards 2015.

Learn From The Best

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK. We are part of an elite group of less than 1% of business schools worldwide with double accreditation from the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting.

Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading. The quality of our research, teaching and engagement with business were among the factors that led to Newcastle Business School being named ‘Business School of the Year’ at the Times Higher Education Awards 2015.

Teaching And Assessment

Your tutors will use a variety of teaching methods including lectures, seminars and workshops. As this is a Masters course there is a major element of independent learning and self-motivated reflection.

Teaching is backed up by a well-designed support system that helps ensure a successful learning journey. We make sure that extensive feedback, from both tutors and peers, is built into the course.

Our assessment strategy is based on our understanding that everyone has different needs, strengths and enthusiasms. Assessment is based on course work and our methods will include essays, reports, group work, presentations, and the master’s dissertation or consultancy project.

Learning Environment

Newcastle Business School provides first-class teaching in a world-class environment. From social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional. The University’s library was ranked #2 in the UK in the Times Higher Education Student Experience Survey for 2015.

The University has also invested heavily in IT labs and facilities. You’ll use software such as ARIS Express Business Process Modelling, various SAS applications, Microsoft Project, specialist decision-making software, and Google Analytics.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research. Our use of lecture capture software will help you revise challenging material.

There will be plenty of opportunities to put your learning into practice. The Student Engagement Centre promotes all types of experiential learning including volunteering, internships and placements. The Business Clinic enables our students to participate in a ‘consultancy firm’ to provide advice for our region’s businesses.

Research-Rich Learning

As a Masters student you’ll develop your research skills to a new and higher level. Your research supervisor will help you submit a proposal for your Masters dissertation or consultancy project and then discuss its development through to completion in the final semester.

If you decide on a Masters consultancy project, rather than a dissertation, you’ll still undertake primary and desk research. Through your reading, reflection and research, you’ll be expected to show a deep understanding of the issues that are involved in the client brief.

Throughout your course you’ll be an active participant in the ongoing research agenda that’s at the heart of Newcastle Business School. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you’ll study, there’s a strong emphasis on engaging in up-to-date enquiry-based learning.

Give Your Career An Edge

The course includes two modules that are focused on developing global management competencies. Topics during these modules include emotional intelligence, cultural awareness and the ability to work in diverse groups and teams, as well as project management and decision making.

A further module, ‘Academic and Professional Development’, has a specific focus on self-development. It includes formal sessions with our Careers and Employment Service which offers a range of workshops, one-to-one advice, and networking opportunities.

The option of a Masters consultancy project, as an alternative to the traditional dissertation, can be an excellent vehicle for broadening your experience and building your track record.

In the second year of the course you’ll be extending your knowledge of marketing through specialist modules whose titles are ‘Advertising and Marketing Communications Strategy’ and ‘Advanced Interactive and Relationship Marketing’. You’ll also study a further module ‘Contemporary Issues in Management Research’.

A Masters course that takes two years, instead of just one, will carry particular weight with employers. They’ll understand that you’ll have a deeper understanding of topics as well as more experience.

The course fees are split evenly between year 1 and year 2. In addition, while you can only work twenty hours per week during term time, you can use the extra vacation periods to travel or work full time and help fund your time in the UK.

Your Future

Our graduates typically go into professional and graduate management positions and, by the end of the course, you’ll be well-equipped to follow them. Your knowledge and skills, including your specialisms in international management and marketing, will help you turn good businesses into great ones.

Some employers require completion of a two-year Masters and this course will meet their requirement.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

The course could also lead you to a postgraduate research degree such as an MPhil, PhD and Professional Doctorate.

Whatever you decide to do, you will have the transferable skills that employers expect from a Masters graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

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Are you looking to complement your undergraduate studies with a business-focused master’s degree that will enhance your employability? This two-year course develops broad business and management skills while also offering a specialist pathway in marketing. Read more
Are you looking to complement your undergraduate studies with a business-focused master’s degree that will enhance your employability? This two-year course develops broad business and management skills while also offering a specialist pathway in marketing.

The first year is the same as MSc Business with Management. You’ll then undertake a second year that develops the ‘with Marketing’ pathway. Specialist modules will cover topics like advertising and marketing communications strategy as well as interactive and relationship marketing.

You’ll develop your research skills through a master’s dissertation or an investigative consultancy project related to an issue faced by a real client. You’ll also explore contemporary issues in management research.

There is no requirement to have studied business, management or marketing at undergraduate level.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at The Times Higher Education Awards 2015.

Learn From The Best

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK. We are part of an elite group of less than 1% of business schools worldwide with double accreditation from the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting.

Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading. The quality of our research, teaching and engagement with business were among the factors that led to Newcastle Business School being named ‘Business School of the Year’ at the Times Higher Education Awards 2015.

Teaching And Assessment

Your tutors will use a variety of teaching methods including lectures, seminars and workshops. As this is a master’s course there is a major element of independent learning and self-motivated reflection.

Teaching is backed up by a well-designed support system that helps ensure a successful learning journey. We make sure that extensive feedback, from both tutors and peers, is built into the course.

Our assessment strategy is based on our understanding that everyone has different needs, strengths and enthusiasms. Assessment is based on course work and our methods will include essays, reports, group work, presentations, and the master’s dissertation or consultancy project.

Learning Environment

Newcastle Business School provides first-class teaching in a world-class environment. From social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional. The University’s library was ranked #2 in the UK in the Times Higher Education Student Experience Survey for 2015.

The University has also invested heavily in IT labs and facilities. You’ll use software such as ARIS Express Business Process Modelling, various SAS applications, Microsoft Project, specialist decision-making software, and Google Analytics.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research. Our use of lecture capture software will help you revise challenging material.

There will be plenty of opportunities to put your learning into practice. The Student Engagement Centre promotes all types of experiential learning including volunteering, internships and placements. The Business Clinic enables our students to participate in a ‘consultancy firm’ to provide advice for our region’s businesses.

Research-Rich Learning

As a master’s student you’ll develop your research skills to a new and higher level. Your research supervisor will help you submit a proposal for your master’s dissertation or consultancy project and then discuss its development through to completion in the final semester.

If you decide on a master’s consultancy project, rather than a traditional dissertation, you’ll still undertake primary and desk research. Through your reading, reflection and research, you’ll be expected to show a deep understanding of the issues that are involved in the client brief.

Throughout your course you’ll be an active participant in the on-going research agenda that’s at the heart of Newcastle Business School. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you’ll study, there’s a strong emphasis on engaging in up-to-date enquiry-based learning.

Give Your Career An Edge

The course includes two modules that are focused on developing global management competencies. Topics during these modules include emotional intelligence, cultural awareness and the ability to work in diverse groups and teams, as well as project management and decision making.

A further module, ‘Academic and Professional Development’, has a specific focus on self-development. It includes formal sessions with our Careers and Employment Service which offers a range of workshops, one-to-one advice, and networking opportunities.

The option of a master’s consultancy project, as an alternative to the traditional dissertation, can be an excellent vehicle for broadening your experience and building your track record.

In the second year of the course you’ll be extending your knowledge of marketing through specialist modules whose titles are ‘Advertising and Marketing Communications Strategy’ and ‘Advanced Interactive and Relationship Marketing’. You’ll also study a further module ‘Contemporary Issues in Management Research’.

A master’s course that takes two years, instead of just one, will carry particular weight with employers. They’ll understand that you’ll have a deeper understanding of topics as well as more experience.

The course fee is divided evenly between year 1 and year 2. In addition, while you can only work twenty hours per week during term time, you can use the extra vacation periods to travel or work full time and help fund your time in the UK.

Your Future

Our graduates typically go into professional and graduate management positions and, by the end of the course, you’ll be well-equipped to follow them. Your knowledge and skills, including your specialisms in management and marketing, will help you turn good businesses into great ones.

Some employers require completion of a two-year master’s and this course will meet their requirement.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

The course could also lead you to a postgraduate research degree such as an MPhil, PhD and Professional Doctorate.

Whatever you decide to do, you will have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

Read less
Take advantage of one of our 100 Master’s Scholarships to study Management (Marketing) at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Read more
Take advantage of one of our 100 Master’s Scholarships to study Management (Marketing) at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Postgraduate loans are also available to English and Welsh domiciled students. For more information on fees and funding please visit our website.

We offer a Master's in Management (Marketing) for students from any background who would like to work in business or management. The Management (Marketing) programme has been specifically designed with a clear focus on management in an interconnected global community. This programme in Management (Marketing) covers core management concepts such as international marketing, operations management, global strategy, finance and international human resource management. To help you get the best from your studies, the programme also includes an academic skills module that covers issues such as research methods, presentation skills, group dynamics and employability support.

MSc Management Pathways

- Generalist MSc Management - for you to create your own mix of specialist modules
- Marketing - focused on the challenges of global marketing activities
- Finance – for students interested in financial aspects of management
- Human Resource Management – focused on the challenges of leadership and managing a global work force
- Entrepreneurship – for students interested in the dynamics of starting their own business
- Operations and Supply Management – focused on the management of global operations and supply networks
- International Management – considers contemporary management practice in a global setting
- International Standards – focused on the role of internationals standards (such as ISO) in quality improvement
- Business Analytics – to equip students to work in the era of ‘big data’
- E-Business - investigates the challenges and opportunities of global information systems networks and e-commerce

Key Features of the Management (Marketing) Programme

- All modules on the Management (Marketing) programme are taught by our world-class faculty who have a breadth of industrial and academic knowledge
- Swansea is joint 1st in Wales for international ranked research (REF 2014)
- 93% of Swansea students in employment six months after graduating
- High contact time – our modules come with a lecture (in class sizes capped at approximately 150 students) and seminar/tutorial (in class sizes capped at 30) every single week
- Fully refurbished facilities – we have invested half a million pounds in a recent refurbishment to our student facilities
- Scholarships available for outstanding students
- Swansea is 1st in Wales for world-leading impact - 60% at 4-star level (REF 2014)

The MSc Management (Marketing) pathway is for students interested in the challenges of global marketing activities and who would like to build a career within a marketing field. This pathway allows students to pursue specialist topics such as international consumer behaviour and marketing research.

Modules

Modules on the Management (Marketing) programme may include:

Managing Financial Resources
Human Resource Management
Marketing Management
Operations Management
Strategy
Consumer Behaviour
Integrated Marketing Communications
Research Methods

Careers and Employability

We have an excellent track record of placing our graduates including those from the Management programme with major multinational companies and our graduate employment rate is 92%.

From the moment you arrive at the School of Management as a student on the Management programme we will work with you to help you build your skills and experience to enhance your career prospects. During your time with us you’ll have the chance to:

- Undertake a work placement or internship through the Swansea Paid Internship Network (SPIN) or ‘Week of Work’ initiative
- Work and network with employers from a range of national and multi-national companies through our visiting speaker programme
- In conjunction with the International Development Office, undertake an Internship in India, with a company such as GE, Thomson Reuters, 3M, Private Equity or Kanvic Consulting
- Boost your skills and meet employers during our biannual Employability Week
- Complete the Swansea Employability Award
- Participate in one of our student challenges and competitions, such as the Branding Challenge, and CIM student competition ‘The Pitch’

School of Management

The School of Management at Swansea University is building on long-established foundations as one of the UK's top providers of Management, Accounting & Finance and Economic education.

The School of Management's vision is to make a difference to society and the economy locally and globally through excellence in research-led teaching that has resulted in the School being ranked 17th in the UK for research impact* and 26th in the UK for research excellence, all working towards continuing our trend of becoming one of the top business schools in Wales and the UK.

Environment:

The School of Management comprises over 150 staff and more than 2000 students studying at the new £450million Bay Campus, with the School of Management building itself providing truly world-class facilities with an impressive communal Atrium, new teaching rooms, meeting room and IT equipment.

School of Management, alongside the Great Hall, also proudly offers high quality conferencing and event capacity all within half a mile of the M4 corridor, that has already attracted several high profile and key events during the short time that the Bay Campus has been open.

Ambition:

Through its enterprise and innovation activities of business engagement the School plans to focus on three global challenges: Health & Wellbeing, Digital Society and Sustainable Economies. The School of Management's aim is to deliver world-class education through collaboration, innovation and fresh thinking, and we pride ourselves on the outstanding student experience on offer here at the School of Management ensuring a rich learning environment, while also developing our staff in line with Swansea University's wider ambition to anchor and underpin everything we do with a core set of values.

Opportunity:

School of Management aspires to be known globally as a centre for educational excellence, working in partnership with other Swansea University departments and organisations to create joint programmes that reflect the skillsets required by an evolving workplace.

*THE Research Excellence Framework 2014: Institutions ranked by subject

Read less
Take advantage of one of our 100 Master’s Scholarships to study Management (International Management) at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Read more
Take advantage of one of our 100 Master’s Scholarships to study Management (International Management) at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Postgraduate loans are also available to English and Welsh domiciled students. For more information on fees and funding please visit our website.

We offer a MSc in Management (International Management) for students from any background who would like to work in business or management. The Management (International Management) programme has been specifically designed with a clear focus on management in an interconnected global community. This programme in Management (International Management) covers core management concepts such as international marketing, operations management, global strategy, finance and international human resource management. To help you get the best from your studies, the programme also includes an academic skills module that covers issues such as research methods, presentation skills, group dynamics and employability support.

MSc Management Pathways

- Generalist MSc Management - for you to create your own mix of specialist modules
- Marketing - focused on the challenges of global marketing activities
- Finance – for students interested in financial aspects of management
- Human Resource Management – focused on the challenges of leadership and managing a global work force
- Entrepreneurship – for students interested in the dynamics of starting their own business
- Operations and Supply Management – focused on the management of global operations and supply networks
- International Management – considers contemporary management practice in a global setting
- International Standards – focused on the role of internationals standards (such as ISO) in quality improvement
- Business Analytics – to equip students to work in the era of ‘big data’
- E-Business - investigates the challenges and opportunities of global information systems networks and e-commerce

Key Features of the Management (International Management) Programme

- All modules on the Management (International Management) programme are taught by our world-class faculty who have a breadth of industrial and academic knowledge
- Swansea is joint 1st in Wales for international ranked research (REF 2014)
- 93% of Swansea students in employment six months after graduating
- High contact time – our modules come with a lecture (in class sizes capped at approximately 150 students) and seminar/tutorial (in class sizes capped at 30) every single week
- Fully refurbished facilities – we have invested half a million pounds in a recent refurbishment to our student facilities
- Scholarships available for outstanding students
- Swansea is 1st in Wales for world-leading impact - 60% at 4-star level (REF 2014)

The MSc Management (International Management) is designed for students who wish to focus specifically on the opportunities and challenges of business in an interconnected global marketplace. Students will undertake modules in global business and international management before undertaking a specialist management consulting style project on international business.

Modules

Modules on the Management (International Management) programme may include:

Managing Financial Resources
Human Resource Management
Marketing Management
Operations Management
Strategy
Global Business Environment: International Political Relations
International Management

Careers and Employability

We have an excellent track record of placing our graduates including those from the Management programme with major multinational companies and our graduate employment rate is 92%.

From the moment you arrive at the School of Management as a student on the Management programme we will work with you to help you build your skills and experience to enhance your career prospects. During your time with us you’ll have the chance to:

- Undertake a work placement or internship through the Swansea Paid Internship Network (SPIN) or ‘Week of Work’ initiative
- Work and network with employers from a range of national and multi-national companies through our visiting speaker programme
- In conjunction with the International Development Office, undertake an Internship in India, with a company such as GE, Thomson Reuters, 3M, Private Equity or Kanvic Consulting
- Boost your skills and meet employers during our biannual Employability Week
- Complete the Swansea Employability Award
- Participate in one of our student challenges and competitions, such as the Branding Challenge, and CIM student competition ‘The Pitch’

School of Management

The School of Management at Swansea University is building on long-established foundations as one of the UK's top providers of Management, Accounting & Finance and Economic education.

The School of Management's vision is to make a difference to society and the economy locally and globally through excellence in research-led teaching that has resulted in the School being ranked 17th in the UK for research impact* and 26th in the UK for research excellence, all working towards continuing our trend of becoming one of the top business schools in Wales and the UK.

Environment:

The School of Management comprises over 150 staff and more than 2000 students studying at the new £450million Bay Campus, with the School of Management building itself providing truly world-class facilities with an impressive communal Atrium, new teaching rooms, meeting room and IT equipment.

School of Management, alongside the Great Hall, also proudly offers high quality conferencing and event capacity all within half a mile of the M4 corridor, that has already attracted several high profile and key events during the short time that the Bay Campus has been open.

Ambition:

Through its enterprise and innovation activities of business engagement the School plans to focus on three global challenges: Health & Wellbeing, Digital Society and Sustainable Economies. The School of Management's aim is to deliver world-class education through collaboration, innovation and fresh thinking, and we pride ourselves on the outstanding student experience on offer here at the School of Management ensuring a rich learning environment, while also developing our staff in line with Swansea University's wider ambition to anchor and underpin everything we do with a core set of values.

Opportunity:

School of Management aspires to be known globally as a centre for educational excellence, working in partnership with other Swansea University departments and organisations to create joint programmes that reflect the skillsets required by an evolving workplace.

*THE Research Excellence Framework 2014: Institutions ranked by subject

Read less
Take advantage of one of our 100 Master’s Scholarships to study Management (Operations and Supply Management) at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Read more
Take advantage of one of our 100 Master’s Scholarships to study Management (Operations and Supply Management) at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Postgraduate loans are also available to English and Welsh domiciled students. For more information on fees and funding please visit our website.

We offer a Master's in Management (Operations and Supply Management) for students from any background who would like to work in business or management. The Management (Operations and Supply Management) programme has been specifically designed with a clear focus on management in an interconnected global community. This programme in Management (Operations and Supply Management) covers core management concepts such as international marketing, operations management, global strategy, finance and international human resource management. To help you get the best from your studies, the programme also includes an academic skills module that covers issues such as research methods, presentation skills, group dynamics and employability support.

MSc Management Pathways

- Generalist MSc Management - for you to create your own mix of specialist modules
- Marketing - focused on the challenges of global marketing activities
- Finance – for students interested in financial aspects of management
- Human Resource Management – focused on the challenges of leadership and managing a global work force
- Entrepreneurship – for students interested in the dynamics of starting their own business
- Operations and Supply Management – focused on the management of global operations and supply networks
- International Management – considers contemporary management practice in a global setting
- International Standards – focused on the role of internationals standards (such as ISO) in quality improvement
- Business Analytics – to equip students to work in the era of ‘big data’
- E-Business - investigates the challenges and opportunities of global information systems networks and e-commerce

Key Features of the Management (Operations and Supply Management) Programme

- All modules on the Management (Operations and Supply Management) programme are taught by our world-class faculty who have a breadth of industrial and academic knowledge
- Swansea is joint 1st in Wales for international ranked research (REF 2014)
- 93% of Swansea students in employment six months after graduating
- High contact time – our modules come with a lecture (in class sizes capped at approximately 150 students) and seminar/tutorial (in class sizes capped at 30) every single week
- Fully refurbished facilities – we have invested half a million pounds in a recent refurbishment to our student facilities
- Scholarships available for outstanding students
- Swansea is 1st in Wales for world-leading impact - 60% at 4-star level (REF 2014)

The MSc Management (Operations and Supply Management) is for students with a clear interest in understanding how things (be it products or services) are made and in improving this transformation process. The pathway offers students the opportunity to focus on modules relating to operations management, supply chain management and project management.

Modules

Modules on the Management (Operations and Supply Management) programme may include:

Managing Financial Resources
Human Resource Management
Marketing Management
Operations Management
Strategy
Project Management
Global Supply Chain Management
Research Methods

Careers and Employability

We have an excellent track record of placing our graduates including those from the Management programme with major multinational companies and our graduate employment rate is 92%.

From the moment you arrive at the School of Management as a student on the Management programme we will work with you to help you build your skills and experience to enhance your career prospects. During your time with us you’ll have the chance to:

- Undertake a work placement or internship through the Swansea Paid Internship Network (SPIN) or ‘Week of Work’ initiative
- Work and network with employers from a range of national and multi-national companies through our visiting speaker programme
- In conjunction with the International Development Office, undertake an Internship in India, with a company such as GE, Thomson Reuters, 3M, Private Equity or Kanvic Consulting
- Boost your skills and meet employers during our biannual Employability Week
- Complete the Swansea Employability Award
- Participate in one of our student challenges and competitions, such as the Branding Challenge, and CIM student competition ‘The Pitch’

School of Management

The School of Management's vision is to make a difference to society and the economy locally and globally through excellence in research-led teaching that has resulted in the School being ranked 17th in the UK for research impact* and 26th in the UK for research excellence, all working towards continuing our trend of becoming one of the top business schools in Wales and the UK.

Environment:

The School of Management comprises over 150 staff and more than 2000 students studying at the new £450million Bay Campus, with the School of Management building itself providing truly world-class facilities with an impressive communal Atrium, new teaching rooms, meeting room and IT equipment.

School of Management, alongside the Great Hall, also proudly offers high quality conferencing and event capacity all within half a mile of the M4 corridor, that has already attracted several high profile and key events during the short time that the Bay Campus has been open.

Ambition:

Through its enterprise and innovation activities of business engagement the School plans to focus on three global challenges: Health & Wellbeing, Digital Society and Sustainable Economies. The School of Management's aim is to deliver world-class education through collaboration, innovation and fresh thinking, and we pride ourselves on the outstanding student experience on offer here at the School of Management ensuring a rich learning environment, while also developing our staff in line with Swansea University's wider ambition to anchor and underpin everything we do with a core set of values.

Opportunity:

School of Management aspires to be known globally as a centre for educational excellence, working in partnership with other Swansea University departments and organisations to create joint programmes that reflect the skillsets required by an evolving workplace.

*THE Research Excellence Framework 2014: Institutions ranked by subject

Read less
Take advantage of one of our 100 Master’s Scholarships to study Management (Human Resource Management) at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Read more
Take advantage of one of our 100 Master’s Scholarships to study Management (Human Resource Management) at Swansea University, the Times Good University Guide’s Welsh University of the Year 2017. Postgraduate loans are also available to English and Welsh domiciled students. For more information on fees and funding please visit our website.

We offer a Master's in Management (Human Resource Management) for students from any background who would like to work in business or management. The Management (Human Resource Management) programme has been specifically designed with a clear focus on management in an interconnected global community. This programme covers core management concepts such as international marketing, operations management, global strategy, finance and international human resource management. To help you get the best from your studies, the programme also includes an academic skills module that covers issues such as research methods, presentation skills, group dynamics and employability support.

MSc Management Pathways

- Generalist MSc Management - for you to create your own mix of specialist modules
- Marketing - focused on the challenges of global marketing activities
- Finance – for students interested in financial aspects of management
- Human Resource Management – focused on the challenges of leadership and managing a global work force
- Entrepreneurship – for students interested in the dynamics of starting their own business
- Operations and Supply Management – focused on the management of global operations and supply networks
- International Management – considers contemporary management practice in a global setting
- International Standards – focused on the role of internationals standards (such as ISO) in quality improvement
- Business Analytics – to equip students to work in the era of ‘big data’
- E-Business - investigates the challenges and opportunities of global information systems networks and e-commerce

Key Features of MSc in Management (Human Resource Management)

- All modules on the Management programme are taught by our world-class faculty who have a breadth of industrial and academic knowledge
- Swansea is joint 1st in Wales for international ranked research (REF 2014)
- 93% of Swansea students in employment six months after graduating
- High contact time – our modules come with a lecture (in class sizes capped at approximately 150 students) and seminar/tutorial (in class sizes capped at 30) every single week
- Fully refurbished facilities – we have invested half a million pounds in a recent refurbishment to our student facilities
- Scholarships available for outstanding students
- Swansea is 1st in Wales for world-leading impact - 60% at 4-star level (REF 2014)

The MSc Management (Human Resource Management) is designed for students who are interested in the human element of business management - from classical human resource management to areas such as leadership and managing human elements of business in a dynamic global context.

Modules

Modules on Management (Human Resource Management) programme may include:

Managing Financial Resources
Human Resource Management
Marketing Management
Operations Management
Leadership
Strategy
International Human Resource Management
Research Methods

Careers and Employability

We have an excellent track record of placing our graduates including those from the Management (Human Resource Management) programme with major multinational companies and our graduate employment rate is 92%.

From the moment you arrive at the School of Management as a student on the Management (Human Resource Management) programme we will work with you to help you build your skills and experience to enhance your career prospects. During your time with us you’ll have the chance to:

- Undertake a work placement or internship through the Swansea Paid Internship Network (SPIN) or ‘Week of Work’ initiative
- Work and network with employers from a range of national and multi-national companies through our visiting speaker programme
- In conjunction with the International Development Office, undertake an Internship in India, with a company such as GE, Thomson Reuters, 3M, Private Equity or Kanvic Consulting
- Boost your skills and meet employers during our biannual Employability Week
- Complete the Swansea Employability Award
- Participate in one of our student challenges and competitions, such as the Branding Challenge, and CIM student competition ‘The Pitch’

School of Management

The School of Management at Swansea University is building on long-established foundations as one of the UK's top providers of Management, Accounting & Finance and Economic education.

The School of Management's vision is to make a difference to society and the economy locally and globally through excellence in research-led teaching that has resulted in the School being ranked 17th in the UK for research impact* and 26th in the UK for research excellence, all working towards continuing our trend of becoming one of the top business schools in Wales and the UK.

Environment:

The School of Management comprises over 150 staff and more than 2000 students studying at the new £450million Bay Campus, with the School of Management building itself providing truly world-class facilities with an impressive communal Atrium, new teaching rooms, meeting room and IT equipment.

School of Management, alongside the Great Hall, also proudly offers high quality conferencing and event capacity all within half a mile of the M4 corridor, that has already attracted several high profile and key events during the short time that the Bay Campus has been open.

Ambition:

Through its enterprise and innovation activities of business engagement the School plans to focus on three global challenges: Health & Wellbeing, Digital Society and Sustainable Economies. The School of Management's aim is to deliver world-class education through collaboration, innovation and fresh thinking, and we pride ourselves on the outstanding student experience on offer here at the School of Management ensuring a rich learning environment, while also developing our staff in line with Swansea University's wider ambition to anchor and underpin everything we do with a core set of values.

Opportunity:

School of Management aspires to be known globally as a centre for educational excellence, working in partnership with other Swansea University departments and organisations to create joint programmes that reflect the skillsets required by an evolving workplace.

*THE Research Excellence Framework 2014: Institutions ranked by subject

Read less
Our course is designed to update your knowledge and enhance your understanding of the principles and theories underlying effective marketing practice and provide you with leading edge contemporary marketing skills. Read more

Why take this course?

Our course is designed to update your knowledge and enhance your understanding of the principles and theories underlying effective marketing practice and provide you with leading edge contemporary marketing skills. You will explore this dynamic and challenging field to an advanced level.

What will I experience?

On this course you can:

Benefit from advice and interaction with our many professional visiting speakers
Apply live case studies to your coursework through the wide links we have with companies and organisations
Work in teams on the Market2win simulation software gaining invaluable experience of strategic marketing decision-making

What opportunities might it lead to?

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The University of Portsmouth has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. Those graduating with a mark of 50% or more will be exempted from the Strategic Marketing module in the CIM Level 6 Professional Diploma in Marketing for a period of three year following graduation. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures you have best opportunities for a successful marketing career.

This course aims to enhance your career prospects and prepare you for roles in marketing and marketing-related functions.

Here are some routes our graduates have pursued:

Business development
Direct marketing
Marketing research
Digital marketing
Marketing communications
Sales

Module Details

The MA Marketing course at Portsmouth Business School aims to make you highly employable in the field of marketing. You will develop advanced marketing knowledge and skills and also develop skills in critical appraisal, team working, debating, writing, research and giving presentations.

In the first teaching block you will critically examine the fundamental concepts and practices of marketing. Alongside this you will explore the tools and techniques used by marketing departments in business analysis and research.

In the second teaching block you will interact with senior marketing practitioners and explore contemporary issues in marketing such as digital marketing and the impact of social media, sustainability, crisis management and the relationship between marketing and sales.

Alongside this you will examine how marketers can offer shareholder value by developing customer relationships and managing brands for value, and you will gain invaluable experience of strategic marketing decision-making by using the Market2win simulation software.

The culmination of your Master's course will be either a Dissertation or a Critical Marketing Study.

Here are the units you will study:

Essentials of Marketing: This unit explores the fundamental concepts and practices of marketing, which include:

Business orientations
Macro and micro marketing environments
Segmentation, targeting and positioning
Marketing planning and research
Consumer and organisational behaviour
Tools, media and content
Marketing across borders
Ethics and marketing

Marketing Analysis and Decision: This unit is designed to provide you with a foundation in the tools and techniques used by marketing departments in business analysis and research. It will include:

Business finance for marketing
Marketing metrics
Marketing planning
Marketing information systems
Marketing research
Customer relationship management (CRM)

Contemporary Issues in Marketing: This unit is largely delivered by senior marketing practitioners who will expose you to Contemporary and often controversial issues that organisations are grappling with in the real world. Topics may include:

Digital marketing
Managing innovation
Globalisations of SMEs
Integration of sales and marketing
Sustainability and marketing

Strategic Marketing Management: This unit focuses on the strategic role of marketing in delivering value to stakeholders. You will examine:

Marketing and shareholder value
Customer relationships
Growth strategies
Competing for organisational resources
Managing products and brands for value
Value-based pricing
Innovation

Dissertation: a substantial piece of independent research drawing on secondary and primary data

or

Critical Marketing Study: requiring evaluation of an organisation's marketing activities using secondary sources only.

You will be provided with extensive support in research methods, and a supervisor to guide you, as you complete your Dissertation or Critical Marketing Study.

Programme Assessment

You will experience a range of stimulating teaching methods including tutor-led presentation of material, case study analyses, student presentations, computer-based simulation group work and in-class discussion. You will also be encouraged to read widely and critically evaluate academic and practical materials.

You will be assessed throughout the course by means of coursework assignments and examinations. Here’s how:

Group work
Presentations
Essays
Case study analysis or reports
Closed or open book exams

Student Destinations

This course will provide you with credibility in a highly competitive field and the confidence you will need to obtain the most sought-after roles. In particular, it demonstrates a commitment to marketing and an expertise in the field, immediately enhancing your career prospects.

You will be qualified to enter a wide range of marketing-related jobs. Previous graduates have been successful in securing roles in a variety of organisations, including advertising, financial services, airlines, manufacturing, textiles and market research.

If you are already employed in marketing positions, you will find this course enhances your promotion prospects and provides a stepping stone to more senior positions.

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