The term creative director originated in advertising agencies, but in the last few years has also become prevalent in the fashion and beauty industries. The role of creative director within fashion and beauty is multi-faceted and varied. Generally speaking, creative directors find themselves responsible for the creative direction and visual identity of a brand, publication, website or event.
Solent’s fashion and beauty programmes have strong links with industry, giving students the chance to work with experienced academics and industry professionals. Students can leverage these industry links when they are looking for work placements as part of the essential work-based learning unit.
Students also benefit from a programme of guest lectures throughout the course, with representatives from fashion, beauty, media, retail and other creative industries coming to campus and sharing their experiences. Recent events have included a guest lecture from professional makeup artist Laura Mercier, as well as visits from representatives of MAC, Illamasqua, Trendstop and Charles Fox.
The course culminates in a final major project, where students can either write a thesis or produce a major practical outcome. Students will have access to a wide range of industry-standard facilities in support of this project. Available facilities include photography studios; film studios; make-up studios; cameras; location lighting kits; ‘infinity cove’ studios and Mac suites with the latest industry software.
The role of creative director has become prevalent in the fashion and beauty industries in recent years. Generally speaking, creative directors find themselves responsible for the creative direction and visual identity of a brand, publication, website or event.
This course is specifically aimed at those currently working in the fashion and beauty industry who are aspiring towards art direction. The course content is ideal for building knowledge in magazine publishing, event production, e-commerce and advertising.
The research methods unit prepares students for their MA final project by equipping them with the skills and knowledge necessary to define a research project, select an appropriate methodological approach and investigate a key research topic utilising secondary and/or primary research.
This unit will explore and critically analyse the fashion, beauty and creative industries around the world. The unit will equip students with advanced skills to enable them to research the industry they seek to work in and to critically analyse opportunities. Students will be supported to produce a professional development plan - key to this will be an element of work-based learning.
The primary focus of this unit is on developing the wide range of conceptual skills necessary to effectively and innovatively communicate to a consumer audience. This unit provides the opportunity to develop, in response to a range of set briefs, concepts for different outcomes (for example digital, film, print and fashion shows).
Technical Image Design Skills
This unit covers the technical aspects of creative and art direction. Using a range of software students will focus on understanding technical specifications and design problems aligned to producing web, print and time based outcomes.
In this unit students will design, execute and present an individually demanding piece of work that deploys a systematic and in-depth understanding of the skills and debates relevant to their particular discipline of study.
Available facilities include photography studios; film studios; make-up studios; camera loans; location lighting kits; an ‘infinity cove’ facility; and Mac suites with the latest industry software.
We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.
After graduation, students will be able to apply their knowledge to a range of areas within fashion and beauty including magazine publication, event production, e-commerce and advertising.
Graduates may find themselves working with fashion and beauty brands, magazines, retail businesses, media production companies or communications agencies.
Industry professionals share their knowledge and experiences with students through guest presentations, lectures, one-to-one tutorials and portfolio-viewing workshops.
Recent visiting lecturers have included: Caryn Franklin, Perry Curties, Iain R Webb, Wayne Johns, Bruce Smith, Ellen Rogers, Hannah Al-Shemmeri, Elaine Waldron, Maria Bonet and Richard Billingham.
The programme area and its staff have strong links with the industry, recently hosting a guest lecture from professional makeup artist Laura Mercier, as well as visits from representatives of MAC, Illamasqua, Trendstop and Charles Fox.
The professional practice unit has been specifically designed to equip master’s students with an in-depth knowledge of their chosen industry and to give them the insights required to plan their long-term career. Students will be supported as they produce reflective professional development plans.
Work-based learning is essential to student development. Students will be required to secure a work placement, freelance assignment or relevant work related experience in order to strengthen their knowledge and refine practical skills.