Delivered in the state-of-the-art UCFB Wembley campus, with the iconic Wembley Stadium at its heart, this degree is designed to prepare graduates to take on leadership roles in the business of sport across the globe. With an additional learning period also provided at the Real Madrid Graduate School in Spain, students will gain invaluable experience for their final dissertation and employability prospects.
UCFB’s unique MSc International Sport Management provides an unparalleled educational and experiential opportunity for aspiring sports leaders. This pioneering programme has been developed as a transformational journey suited for graduates of all disciplines, as well as for current professionals working within various sectors of the sport industry, for example in management, marketing or operations.
In addition to the inimitable degree programme delivered at UCFB Wembley’s world class facilities, students will be able to enhance their understanding of the business and operations of a sporting superpower through a unique period spent at the Real Madrid Graduate School – Universidad Europea, the educational arm of the world’s biggest football club.
By experiencing two of the most iconic sporting destinations in the world, Wembley Stadium and Madrid, students are fully immersed within the sports industry and are able to develop a network of world-class industry contacts.
As a capstone to the MSc International Sport Management degree, students may have an opportunity to specialise their academic experience by undertaking a research project with a sports organisation, leveraging UCFB’s global network of contacts with leading companies such as The Football Association, BBC Sport, the US Tennis Association, the Rugby Football League, as well as a multitude of football and sporting clubs both domestically and overseas. MSc students are also encouraged to apply for short term placements, internships and projects via our dedicated Employability and Enrichment team.
Financial and Human Capital Management
This module develops students’ understanding of the ways in which financial and management information can be used to achieve competitive advantage. The module also examines the evolution of human resource management, human capital management, and their interaction with accounting and finance.
Leadership and Influence in Sport
The aim of this module is to understand the conceptualisation of leadership within the sporting and business world via the drivers of influence, mutuality and future.
Sustainable Stadium and Event Management
The aim of this module is to explore current and future issues around sustainable sport management. The course uses the concept of sustainability to explore key contemporary issues such as: types of sports venues, construction and refurbishment, venue design, event delivery, stakeholder management, venue marketing and venue management.
Global Strategic Sports Marketing Management
Many sports brands face domestic markets that are saturated, highly competitive and with little potential to grow sales revenues, a situation that may see them fall behind in the marketplace. Their main opportunity to grow is to target overseas markets in order to attract new customers and develop new revenues streams. Many sports leagues and brands sell the television rights for their marches to media companies in deals worth in excess of £2billion, who in turn sell these rights in as many as 100 different countries.
Corporate Strategy in a Sporting Context
In order to be an effective sport manager, it is essential to possess a comprehensive and systematic understanding of the importance of corporate strategy in management, and to demonstrate how this can be applied in the area of international football and sporting management. Students will extend research skills alongside new analytical techniques in order to analyse the business environment. Students will be expected to show a critical awareness of how to carry out complex analysis of this information and explain the current strategic position of the organisation.
Globalisation of Sport Management
The rapid growth of the sport industry in recent times has led to a need for sport to be studied in a global context. With globalisation as a key concept to be addressed, this module will emphasise the need for sport to be managed effectively in order for optimal performance to be achieved. It is essential for sport managers to fully apprehend the influence of globalisation on sports and the sport industry through acquiring and applying contemporary business analysis and decision making tools.
Research Methods and Dissertation
The dissertation allows you to design and conduct an independent piece of academic research, providing an opportunity to develop and demonstrate advanced scholarship skills. This combined research methods and dissertation module provides subject-specific methods training in preparation for the completion of a dissertation within the domains of marketing, entrepreneurship and leisure management. The research topic that you select must align with the title of the programme on which you are enrolled. The module begins with a series of taught research methods sessions, during which a research proposal is produced. This proposal then guides the development of a clearly defined and evidenced study purpose, a critical review of the extant literature, and a robust methodology. Data is then collected, analysed, interpreted and applied to the study purpose, and a 15-20,000-word research report (dissertation) is produced.
During the months of May, June and July, students will enjoy the truly unique opportunity to live and learn in Madrid, Spain’s capital city and home to the 10-time European football champions, Real Madrid. Whilst undertaking a 30 ECTS credit Diploma in Sport Management at the Real Madrid Graduate School – which students would earn in addition to the MSc International Sport Management degree – the invaluable learning enhancement experience is expected to provide a further foundation for employability prospects in the global sport marketplace. With classes taught at the Real Madrid Graduate School’s facilities including the Real Madrid Sports City in the Valdebebas district of Madrid and the famous Santiago Bernabéu Stadium, students will obtain access to leading executives from the football club. The Madrid experience will provide a vital international angle on the sport business, aiding students as they work towards completing their final MSc International Sport Management dissertation in September.
Southern Europe is a region that finds itself at the cutting edge of key global challenges. South European Studies offers the stimulating experience of studying and training in three different European countries in the region and the opportunity to acquire advanced language, research and professional skills.
The programme is taught over 24 months and includes three mobility periods. In semester 1 you gain an overview of the subject in Glasgow, followed by a choice of mobility partner in semester 2 (Athens or Madrid). Here you will follow a geographical pathway that situates the region in its broader neighbourhood context. Semester 2 also includes an online research and training course. A summer school featuring dissertation/project workshops and meetings with the supervisory teams will be held at the end of semester 2 in Lisbon.
In semester 3 you will have the choice of four thematic pathways along the research track in Athens, Madrid, Aix-en-Provence or Rome. Alternatively, you may follow a professional track that includes a lengthy work placement available in Madrid or Aix-en-Provence. You will spend semester 4 with the same semester 3 mobility partner researching and writing your dissertation or professional project under the guidance of a supervisory team made up of members of staff from each of your chosen mobility partners. If on the professional track you will also undertake a substantial work placement in S4. Please note semesters 3 and 4 cannot be spent with the same partner as semester 2.
Teaching will be via lectures and small group seminars utilising a wealth of theoretical and methodological approaches drawn from the humanities and social sciences. Assignments and coursework include individual and group presentations, structured debates, simulation exercises and role play, reflective logs, fieldwork and study trips. Language courses in all major South European languages are available with each mobility partner over the two years of the programme.
University of Glasgow – Overview
National and Kapodistrian University of Athens – Greece and the Balkans
Universidad Autónoma de Madrid* – Spain and the Arab world
Introduction to quantitative and qualitative methods in the social sciences (online)
Instituto de Ciências Sociais da Universidade de Lisboa – Dissertation workshops (summer school)
National and Kapodistrian University of Athens – Crisis and change
Universidad Autónoma de Madrid* – Nationalism
Aix-Marseille Université – Borders
LUISS Guido Carli –Democratisation
Universidad Autónoma de Madrid
Athens/Madrid/Aix-en-Provence/Rome – Dissertation
Universidad Autónoma de Madrid
*Additonal courses available in English and Spanish.
Career prospects include the civil service, diplomacy, regional organisations such as the Union for the Mediterranean and the European Union, international organisations such as NATO and the United Nations, journalism, public opinion and market research, non-governmental organisations and charities, teaching, academic research, business, tourism and international trade.
In the Master of Product Design Labs students will learn how to research, develop and deliver a product to high technical and quality standards, using a methodology based on the project, to understand fully and in great detail the development of processes and industrial constraints.
By providing access to industry tools, innovative materials and manufacturing processes, we create the ideal working environment for students, so that they can anticipate the needs of the market, looking for alternatives to the usual methods of solving problems, encouraging critical thinking and social awareness.
Career opportunities: Senior designer. Design manager. Project manager. Product manager. Design consultant. Freelance designer.
The European Master of Contemporary Photography is, at present, the most ambitious training proposal in the field of art photography and aims to become meeting point for artists and professionals, enriching this field in Spain.
Practical and innovative, it is a unique programme based on the excellence of its faculty (Martin Parr, Simon Roberts, Joan Fontcuberta and Andreas Müller-Pohle, among others). It emerged on the basis of the premise that there exists a European conceptual and creative identity, which can and should be an important reference point in the fields of academia, culture and the art market. In this sense, the participation of students from a range of continents is especially interesting and enriching.
In consequence, the European Master of Contemporary Photography is based on three main pillars:
• International nature, with a special focus on the European realm.
• The excellence of the faculty.
• A focus on the production of an artistic project.
The Master of Communication Design Labs offers the keys to managing the complexity of the interconnected disciplines that are explored during the creative process. Students will learn to master linguistic resources and applications, to lead interdisciplinary teams in communication projects.
The Master aims to raise the professional profile of students so that they can be part of new business structures, where concepts and language are ever closer. The near constant exchange between students and teachers (active professionals with wide experience in the field of communication) enhances the processes of innovation and creativity that characterise this master.
Career opportunities: Creative director. Account manager. Marketing director. Brand manager. Strategic director. Conceptual director.
The Master of Strategic Design Labs trains professionals who can transform visionary ideas into projects and business opportunities.
Students will learn how to develop a business model taking into account the involvement of customers and the market, information and communication technologies and sustainability.
During the course, the students will acquire the tools to listen to the customer, design solutions and deliver products and services that can make an impact on society.
Career opportunities: Marketing director. R&D management. Design manager. Project manager. Product manager. Brand manager. Retail manager. Innovation manager. Product and innovation systems consultant. Design and ICT consultant.
This MA is made up of three modules focusing on Advertising and Editorial, Documentary and Reportage, and Fashion and Lifestyle. The students must present a final project along with a written dossier.
The main objectives of this Master program are:
• To offer students a view of current tendencies in applied and commercial photography.
• To implement the tools and knowledge used in the photography industry.
• To familiarise students with contemporary working methods in the field of production, studio management, post-production, publishing and stock.
• To show the cultural value of photography, forms of collaboration and creative funding models,
• To analyse the challenges and limitations of the market in times of strong media convergence and downsizing,
• To get to know about the history of photography in the context of design.
Professional Opportunities: This Master programme offers students the chance to access the field of professional photography, which has a high demand in many fields: Many artbuyers and photoeditors worked as photographers themselves or graduated in photography. Therefore they know the challenges and needs of photographic artists and can also communicate with them at eye level. This course could initialize an entry into professional life of creative industry regarding art buying, photo editing, agent, etc.
The Program for the MBA Sports Management, is aimed at both professionals who already have experience in the area of sport management who want to update their knowledge in a rapidly changing arena, as well as at people who wish to further their career in sports management and planning.
In order to be considered for UCAM’s MBA Sports Management, prospective students should fall into at least one of the following categories:
· Professionals from the sporting sector (with proven relevant work experience).
· Elite or professional athletes.
· Successful graduates holding a Bachelor’s Degree (or higher), wishing to pursue a career in sports management.
On completion of the program you will be qualified to:
The content and development of this Master in Sports Marketing has been adjusted to the professional demands that students need in their professional practice. It is aimed at the management and direction of sports organizations, institutions and facilities - both public and private - as well as the design, leadership and development of sports events of any nature or size. At this time of progressive academic adaptation across the European Higher Education Area, it is essential to enlarge UCAM’s postgraduate studies portfolio with a qualitatively high master’s program specifically aimed at obtaining the skills required to compete in a global world. To achieve this, teaching staff has carefully been selected, comprising highly qualified university academics as well as professionals from our country's top sports institutions.
This Masters Degree is intended to train future sports marketeers for the normal function of directing sports organizations, with special emphasis on their management and planning. To this end, the Masters formulates the acquisition of advanced training of a specialized nature, geared towards a professional qualification.
The Program for the Master in Sports Marketing, is aimed at both professionals who already have experience in the area of sport marketing who want to update their knowledge in a rapidly changing arena, as well as at people who wish to further their career in sports management and planning.
Similarly, it is intended for individuals who are ready to be leaders, contributing to human social and economic sustainable development, leaders with empathy and ethics who put effort into any project they encounter, with a team spirit and an eagerness to help others succeed.