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Masters Degrees (Luxury Hospitality)

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The luxury sector is the fastest growing sector of the $6 trillion global hospitality industry. This course has been designed to launch your career into this highly lucrative and competitive market. Read more

The luxury sector is the fastest growing sector of the $6 trillion global hospitality industry. This course has been designed to launch your career into this highly lucrative and competitive market.

This postgraduate course is specifically designed to give you the skills, knowledge and insight to develop a global vision of a business and the ability to successfully design and manage a luxury hospitality brand.

Course detail

You will learn how to:

• learn new approaches where empathy, intuition and the art of anticipation are dominant approach business challenges from a global perspective

• integrate academic and technical knowledge

• assess situations from financial, commercial and cultural standpoints.

• champion and protect the trusted reputation of brands

• develop action plans based on rigorous theoretical frameworks

• manage change and transfer competencies and know-how

• work in teams to learn how to build commitment

• develop the communication and organisational skills that secures team 'buy-in' and successful project management.

The curriculum is linked externally with leading luxury hospitality brands and enterprises and internally with the academic hospitality community, ensuring your learning is always considered from a practical angle.

Modules

• The Luxury Hospitality Business Environment

• Designing the Customer Experience I

• Designing the Customer Experience II

• Business Performance Analysis

• Brand Reputation Management

• E-Strategies and Systems

• Research Methods

• Dissertation.

Career and study progression

The course combines, academic rigor with contemporary managerial and strategic issues in luxury hospitality management. Whilst this enhances your employability in the growing and dynamic hospitality industry, it can also be applied to a range of other professions.

Skills such as brand management or customer experience are also valuable in industries such as PR or advertising, whilst studying business in a global context prepares you for numerous other career paths.

Whilst studying, you may have discovered an area you want to learn more about. Postgraduate study enables you to specialise in the field you are passionate about. Progression to MPhil and PhD research degrees are possible.

How to apply

Click the following link for information on how to apply to this course.

Scholarships and bursaries

Information about scholarships and bursaries can be found here.



Read less
The luxury sector is the fastest growing sector of the $6 trillion global hospitality industry. This course has been designed to launch your career into this highly lucrative and competitive market. Read more

The luxury sector is the fastest growing sector of the $6 trillion global hospitality industry. This course has been designed to launch your career into this highly lucrative and competitive market.

This postgraduate course is specifically designed to give you the skills, knowledge and insight to develop a global vision of a business and the ability to successfully design and manage a luxury hospitality brand.

Course detail

You will learn to:

• learn new approaches where empathy, intuition and the art of anticipation are dominant approach business challenges from a global perspective

• integrate academic and technical knowledge

• assess situations from financial, commercial and cultural standpoints.

• champion and protect the trusted reputation of brands

• develop action plans based on rigorous theoretical frameworks

• manage change and transfer competencies and know-how

• work in teams to learn how to build commitment

• develop the communication and organisational skills that secures team 'buy-in' and successful project management.

Modules

• The Luxury Hospitality Business Environment

• Designing the Customer Experience I

• Designing the Customer Experience II

• Business Performance Analysis

• Brand Reputation Management

• E-Strategies and Systems

• Research Methods.

Internship route:

• Organisational Behaviour in Theory and Practice

• Management Consultancy

• The Internship.

The Internship

The internship requires that you work for a minimum of 1,200 hours (equivalent to 30 weeks) with a hospitality employer. These positions can be in either paid or non-paid employment. The important thing is that the internship allows you to apply the theoretical knowledge acquired on your course to a practical work-based situation. The internship will allow you to improve and acquire new skills, explore various career opportunities, network and work with others a part of a team.

It will also enhance your understanding of the world of work and what constitutes professional practice in the workplace. In doing so the internship seeks to enhance your career prospects and allow you to become more focussed in determining a potential career pathway. Please note the University does not guarantee a work placement for your internship – the onus is with the student to pro-actively seek an internship, which requires working closely with the placements team.

Career and study progression

The course combines, academic rigor with contemporary managerial and strategic issues in luxury hospitality management. Whilst this enhances your employability in the growing and dynamic hospitality industry, it can also be applied to a range of other professions.

Skills such as brand management or customer experience are also valuable in industries such as PR or advertising, whilst studying business in a global context prepares you for numerous other career paths.

Whilst studying, you may have discovered an area you want to learn more about. Postgraduate study enables you to specialise in the field you are passionate about. Progression to MPhil and PhD research degrees are possible.

How to apply

Click the following link for information on how to apply to this course.

Scholarships and bursaries

Information about scholarships and bursaries can be found here.



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The MA in Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry. Read more

The MA in Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.

The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross cultural context, and offers a strong academic underpinning on theories of luxury and consumption. You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas.

The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths’ alumni for inspirational talks. This programme offers practice based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths.

Modules & structure

Core Modules

You will take the following core modules:

Option Modules

Students can make up the remaining credits with the modules below:

Skills

This programme has a strong critical and theoretical underpinning, enabling you to write a dissertation that could serve as a stepping stone to a higher level academic study and/or careers within research or academia.

Careers

This MA will provide you with the management, entrepreneurial marketing and professional skills required to pursue a career in the luxury brand field. 

This sector covers a wide range of creative industries and the combination of core and optional modules will allow you to develop specific knowledge and skills, to enhance your career prospects and succeed in relevant career/professional paths.



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By the end of the program, students will have acquired the key competencies to manage fashion, design and luxury companies successfully and will be able to evolve professionally within the cosmopolitan, culture-intensive and hypercompetitive environment typical of these industries. Read more

Objectives

By the end of the program, students will have acquired the key competencies to manage fashion, design and luxury companies successfully and will be able to evolve professionally within the cosmopolitan, culture-intensive and hypercompetitive environment typical of these industries.

LOCATIONS

Students have the opportunity to follow the MSc in Fashion, Design and Luxury Management program in the following locations:

- Grenoble - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming
- Paris - http://en.grenoble-em.com/paris
- London

WHY CHOOSE TO DO A MSC IN FASHION, DESIGN AND LUXURY MANAGEMENT?

The MSc in Fashion, Design and Luxury Management is designed to provide international companies in these industries with the profiles they need to be highly competitive in a complex environment.

The fashion, design and luxury industries are design-intensive and innovation-oriented industries, providing very good opportunities for growth in a hypercompetitive environment. For this reason, companies in these industries are seeking to recruit experts aware of the specific dynamics of these fields, able to manage companies and develop brands in a successful way.

Students enrolled in the MSc Fashion, Design and Luxury Management will benefit from a high-level faculty with both academic and professional experience.

Taught entirely in English, this program offers students the international perspective and the industry-specific culture they will need in order to become skilled managers in these hypercompetitive industries.

Through their coursework, students will acquire the management tools and techniques and the overall industry culture needed to develop and govern fashion, design and luxury brands in a highly competitive global and complex environment. The course covers essential management skills as well as more industry-specific competencies:

- Principles of luxury and luxury brand management
- Luxury sectorial analysis
- Technology and innovation in the fashion and design business
- Creative fundamentals of fashion and design
- Sustainable design, luxury and fashion management.

Program

MANAGEMENT ESSENTIALS

- Intercultural Management and International Negotiations
- Global Leadership and People Management
- International Trade
- Marketing
- Branding and Brand Equity Management
- Strategic Management
- Finance and Accounting

FASHION, DESIGN & LUXURY MANAGEMENT

- Technology and Innovation in the Fashion and Design Business
- Industrial Design
- Interior Design and Merchandising
- Sustainable Luxury and Design
- Luxury Sectorial Analysis:
- Food, Wine and Hospitality
- Boats, Cars and Motorbikes
- Jewelry and Watches
- Perfumes, Cosmetics and Eyewear
- Accessories and Leather Goods

- Distribution Channels and Digital Marketing in the Fashion Industry
- Fundamentals of Fashion and Design
- Principles of Luxury and Managing Luxury Brands
- Integrated Communications Strategy
- Production, Operations, Purchasing and Supply Chain in the Fashion Industry
- Customer Management and Customer Intelligence
- The Legal Context of the Design and Fashion Industry

STUDY TRIPS

Students will take part in an international study trip of one week in one European Fashion Capital. They will have the opportunity to meet with leading industry professionals and visit companies in the fashion, design and luxury industries.

During the company visits students will work on a project relating to one of these industries and in alignment with their future career ambitions.

INTERNSHIP

Each student will undertake an internship of a minimum of three months in a company of their choice at the end of the classroom part of the program. The internship will contribute directly to the content of the Final Management Project and may take place anywhere in the world.

FINAL MANAGEMENT PROJECT

The second year of the program is dedicated to the Final Management Project which will be undertaken under the supervision of a GGSB professor.
Students will focus on a management aspect of the fashion, design and luxury industries; they are also encouraged to choose the subject of the Final Management Project in coherence with their future career goals. It is possible to complete the project in parallel with an employment or an internship in France or abroad.

FOREIGN LANGUAGES

Foreign language skills are essential in a globally competitive business environment. The program is taught in English, and no prior knowledge of French is required to attend the program. Students have the possibility of learning French or another foreign language such as Spanish or Chinese during the program.
This language component, although not compulsory, is highly recommended for students who intend to pursue an international career, since companies in the Fashion, Design and Luxury industry are currently recruiting personnel speaking the language of the country in which they are based, in addition to English and in-demand languages like Chinese or Russian.

LOCATION

The MSc in Fashion, Design and Luxury Management will be offered at the GGSB Grenoble, Paris and London campuses.

PROGRAM BENEFITS

Students enrolled in the program will:

- Acquire and develop the specific management skills required for a successful career in fashion, design, and luxury industries
- Benefit from teaching staff with extensive scientific and professional industry experience
- Enjoy study trips with visits to companies and industry-specific fairs and events
- Study in a multicultural and creative learning environment
- Understand the creation of value in the fashion, design and luxury industries

Careers

It is expected that graduates of this MSc program will either take up positions in multinational companies in the fashion, design and luxury industries or will become entrepreneurs able to found and develop their own companies.

The program will prepare graduates for positions in sourcing, purchasing, product development, product management, public relations, events, store retail management, people management and entrepreneurship.

Admission

Candidates should have excellent written and oral communication skills, as well as strong interpersonal skills and the motivation to pursue an international career.

No prior knowledge of the fashion, design and luxury management industries is required, but applicants should demonstrate a strong interest in this area and have a clear idea of how the program will help them achieve career goals.

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with good grade average.
- Work experience is not compulsory.
- Fluency in English (see test requirements below).

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The Msc in Luxury & Fashion Management is the ideal program for professionals wanting to further their knowledge in business and specialize in the fast-growing, lucrative domains of luxury and fashion. Read more
The Msc in Luxury & Fashion Management is the ideal program for professionals wanting to further their knowledge in business and specialize in the fast-growing, lucrative domains of luxury and fashion.
Students interested in Luxury and Fashion benefit from Paris' unique position in the world. Strong academic learning is made relevant through company visits and exploratory field trips. Guest speakers share their industry-specific knowledge with students, who may also participate in company projects. Learning is particularly dynamic and interactive: syllabi clarify the body of knowledge to be mastered, while reference textbooks facilitate student preparation and home-learning. Our experienced international faculty brings academic and professional learning to life. Our specialized faculty members utilize cutting-edge teaching methods.

The MBA in Luxury & Fashion Management provides students with the tools and understanding necessary to create and promote luxury brands.
This rigorous program lasts 12 months and covers all aspects of this lucrative industry including fashion, leisure, hotels, yachts, private jets, wineries and more. Key components of the program included comprehension of consumer behavior, marketing techniques, entrepreneurship and networking. We invite guest speakers from the luxury & fashion industries to give seminars throughout the year, giving our students the opportunity to create important links with professionals working in the field.

1st Trimester: Foundation courses
History of Civilisations and origins of Luxury
Luxury Marketing and Distribution
International Luxury Brand Management
Financial Management
Social Marketing and sustainable development
Integrated Marketing communication
Business Law & Intellectual Propert
Management of Innovation and Business Development

For the 2nd and the 3rd Trimesters you choose 1 between 2 Specializations:

First Specialization: Luxury & Fashion
History of Haute Couture & Ready to Wear
Fashion Strategic Marketing and trends Analysis
Strategy business modeling
Fashion Social Media Marketing Strategy
Brand strategy and Fashion Licensing
History of social Costume and social Evolution
Merchandising Strategies for fashion retailers
Italian Fashion Management industry
Accessories and Leather Goods
Human Recourse Management

Second Specialization: Luxury & Lifestyle
The welness industry
Luxury Automotive Industry
Merchandiding of luxury products
Strategy Business modeling
Luxury Jewelry Industry
Watch Business Fundamentals
French Etiquette
Private Jets and Yachting Industry
High Gastronomy
Wine Marketing
Fragrance and cosmectics Management
Tourism & Hospitality Management

Job Opportunities

Students with an MBA in Luxury & Fashion Management go on to work as:
International Brand Directors, International Product Managers, International Purchase Managers in Luxury Goods, International Luxury Business Development Managers, Buyers, and Fashion Consultants, etc.

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Are you aiming for an influential role in one of the fastest growing global industries? Through our Institute of Hospitality accredited programme, you’ll develop an international perspective on hospitality management and the contemporary issues that shape it. Read more
Are you aiming for an influential role in one of the fastest growing global industries? Through our Institute of Hospitality accredited programme, you’ll develop an international perspective on hospitality management and the contemporary issues that shape it. Sharpen your knowledge of business and marketing theory and gain strategic and operational insights into the hospitality sector through our strong industry partnerships.

Key features

-Learn to meet the changing needs of the hospitality industry and the varying demands of both society and the economy.
-Benefit from established industry contacts with international corporations like Hilton Worldwide, helping you network your way to a graduate career.
-Take an international perspective on one of the fastest growing sectors in the world and learn first-hand from industry experts. Our lecturers are active in research areas such as sustainable practices, consumer behaviour, motivation and satisfaction, and staff retention.
-Gain a competitive advantage on a course accredited by the Institute of Hospitality.
-Investigate a topic you’re passionate about and sharpen your research skills, by undertaking an independent postgraduate dissertation.
-Explore key topics within International Hospitality Management, such as luxury, service, customers and innovation, through diverse and relevant fieldwork.

Course details

Throughout this programme, you’ll familiarise yourself with key marketing theories and business strategies within the context of the hospitality industry. You’ll study a diverse range of current topics from business development and service operations, to e-commerce strategies and people management. The programme features fieldwork, guest speakers from industry and lectures led by research active academics. Every aspect of your studies will be grounded in current trends and emerging practices, culminating in an independent research project and dissertation. Benefit from a strong focus on international management, while building on the regional strengths of the south-west of England.

Core modules
-HTM701 Managing People in the Tourism and Hospitality Industry
-HTM706 e-Service Strategies
-HTM704 Tourism and Hospitality Dissertation
-HTM702 Tourism and Hospitality Marketing
-HTM703 Competitive Advantage for Hospitality
-HTM708 Hospitality Service Encounters
-HTM709 Hospitality Business Development and Entrepreneurship

Every postgraduate taught course has a detailed programme specification document describing the programme aims, the programme structure, the teaching and learning methods, the learning outcomes and the rules of assessment.

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The MSc in Marketing French Excellence prepares students from any country for a career in International Marketing. WHY JOIN THIS PROGRAMME ?. Read more

The MSc in Marketing French Excellence prepares students from any country for a career in International Marketing.

WHY JOIN THIS PROGRAMME ?

The MSc in Marketing French Excellence prepares students for a career in international marketing by:

  • Focusing on French centres Excellence as benchmarks for the development of wide-ranging knowledge and understanding of France's outstanding position in international marketing.
  • Analysing in detail marketing strategy and tactics in different French industries to develop distinctive applicable techniques.
  • Providing managerial and operational skills required to excel in the world of international marketing.
  • Studying recent developments in French academic research and practical problem solving to develop the ability to adapt and innovate in real-time.

France occupies a unique position, excelling in cultural diversity, scientific endeavour, hospitality, and business acumen. The programme uses examples from global industries in which France excels to teach advanced marketing theory and techniques. The curriculum also includes an internship and a final dissertation. It provides a unique challenging experience for students, while maximizing their opportunities for long-term personal and career development.

CURRICULUM

The MSc in Marketing French Excellence programme starts with the fundamentals of Marketing and culminates with the internship and a final dissertation. It is organised in semesters:

SEMESTER 1 – October to December, Fundamentals of Marketing

  • Millenial Marketing

Discover how the digital revolution has changed the field of marketing, and how the most cutting edge tools are impacting marketers globally, as well as how those tools are used, both by and in an attempt to target, the current generation. Topics include, but are not limited to: web marketing, social media marketing, big data, apps, netnography, and more.

  • Operational Marketing

Marketing tools, theories, and knowledge required for the successful planning and execution of effective marketing activities.

  • International Strategic Marketing

Definition of frame for a comprehensive marketing analysis, including the global environment, culture and customer and competitor analysis. Choice of market and integration of different variables within an overall international strategic approach.

  • Quantitative Tools for Marketing

Use of quantitative information as an essential element in marketing decisions. Understanding and interpreting key marketing statements within the business.

  • Consumer Behaviour

Motivation and the buying process from a French sociocultural perspective.

SEMESTER 2 – January to May, French Marketing

  • Brand Management

Understanding how brand marketing works and examining the actions and responsibilities of the marketing team, to maximize the potential of the major brands they control.

  • Market Intelligence

Mastering and implementing sophisticated research techniques related to data collection and analysis to address complex marketing problems with the most appropriate methodology

  • Luxury Marketing

Learning the tools and techniques that maintain France’s position as a global leader in the luxury goods sector

  • Retail Marketing

Since the invention of the original hypermarket concept, France has consistently excelled in the development of innovative retailing and merchandising solutions.

  • High-Tech Marketing

Study the dominance of the French aerospace, nuclear and rail transport industries.

  • Cultural Marketing

What makes France different and special? This module focuses on the concept of National Brand Identity and examines how French marketers integrate culture as a positioning tool to gain competitive advantage and differentiate themselves.

  • Service Marketing

Focus on France’s status as the world’s most visited country and the success of leading French service companies in the tourism, hotel and hospitality industries.

SEMESTER 3 – June to December, Marketing in practice

  • Internship (4-6 months)

Provides an essential opportunity to apply the theoretical and practical skills learnt during the first two semesters to a professional environment. You are free to carry out your internship in France, or abroad, subject to approval by the internship director, based on its relevance to the MSc programme and course content.

  • Research Dissertation

You will be assigned a research tutor and choose a research topic that you will study throughout the semester and present to a panel of professors.

CAREERS

The M.Sc. in Marketing French Excellence prepares students from any country for a career in International Marketing.

A few of the possible jobs to which you can aspire:

  • Marketing Manager
  • Category Manager
  • Brand Manager
  • Event Manager
  • PMarketing Operations Manager


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Overview. This program meets the growing needs of the tourism industry to shape high skilled and knowledgeable professionals, so that they can assume leading roles in the management of tourism organizations. Read more

Overview

This program meets the growing needs of the tourism industry to shape high skilled and knowledgeable professionals, so that they can assume leading roles in the management of tourism organizations. The program blends the requisite specialist operational knowledge and skills, with advanced managerial competencies, in order to educate the new generation of tourism executives. It emphasizes the cross-cultural, moral, ethical, institutional and environmental issues in the management of tourism organizations, while covering all specialized business and operational skills. The strategic partnership with Costa Navarino and a series of events in collaboration with key tourism players throughout the program, as well as a well-organized internship process strongly support the development of a professional network and increase considerably the employability of students upon graduation.

Why Tourism?

The tourism sector fuels growth and job creation around the world, at sustained pace, according to the World Tourism Organization:

  • Represents approximately 9% of the global economy.
  • Has created approximately 69 million new jobs in the past 10 years.

The Greek tourism industry is one of the most dynamic fields of employment in the country, according to SETE, the Association of Greek Tourism Enterprises:

  • Represents 17.3% of the country’s GDP.
  • Supports 18.3% of total domestic employment, directly employing nearly 700.000 people across all skill levels.

Key features of the program

  • Weekday classes between 18:00 – 22:00, twice a week on average for part-time mode.
  • A 12-month program (24-month program for part-time mode).
  • 14 core modules and 2 workshops
  • Assessment: group reports/presentations, case study analysis, mid-term tests, final exams 
  • Dissertation or Internship (in Greece or abroad)

The MSc in Tourism Management is designed for:

  • Entrepreneurs in tourism business.
  • Members of family tourism business.
  • Young professionals in hospitality, tour operators, tour guides, travel agencies (air, land and sea), event and conference organizers, cruise makers, leisure and entertainment organizers, real estate developers.

Highlights

  • International Recognition: Accredited by the Association of MBAs (AMBA) and the New England Association of Schools and Colleges (NEASC).
  • The quality and academic standing of its faculty, both resident and visiting.
  • Academic rigor with practical know-how: Academic courses are combined with specialized workshops by leading industry experts, tailored to address realistic technological and management challenges in travel, destination, tour guide, event, conference, leisure and entertainment management.
  • Strategic Partnership with Costa Navarino: Specialized workshops by Costa Navarino professionals, tailored to address challenges in hospitality and destination management. Three-day visit at The Westin Resort Costa Navarino, located at the first resort area in Costa Navarino. Costa Navarino is the prime, sustainable destination in Messinia, southwest Peloponnese, encompassing luxury resort hotels, high-end residences, a new golf destination, spa, sports & leisure facilities, as well as authentic cultural experiences.
  • Internship: Opportunity to spend three months at the heart of the tourism season at a number of tourism organizations. Internship at Costa Navarino offers c.v. inclusion into a global employment database and access to the most exciting online and classroom training programs.
  • Ideal location: The program is offered in Greece, a country with a long-lasting tradition in tourism. Part of the program will be offered on the ALBA campus at the heart of Athens.
  • Links to the industry: Students will benefit from the close links between ALBA and the Greek tourism community.

Career

Graduates of the program will be able to:

  • Identify new trends and the requirements of employers, and adapt and respond effectively.
  • Provide outstanding service along international standards and manage successfully the complexities of the tourism industry.
  • Command the theory and practice in all aspects of running a tourism business: strategy, finance, marketing, operations, human resources.
  • Contribute to the management and organization of: hospitality, travel, destination, event, conference, leisure, entertainment and real estate development.
  • Handle the internal IT systems and online media channels necessary for digital marketing and operations.


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The International Pre-Masters Certificate in Business and English is designed to prepare non-native English speaking students for postgraduate study in business related disciplines. Read more

The International Pre-Masters Certificate in Business and English is designed to prepare non-native English speaking students for postgraduate study in business related disciplines.

The aims of the course are to equip you with the skills and knowledge you need to confidently achieve at postgraduate level in a business discipline.

The course aims to develop your understanding of key business vocabulary, theories and concepts integral to postgraduate business courses, and your linguistic competence in specific Business English to enable successful study at postgraduate level. It also aims to develop your academic, cognitive, meta-cognitive and professional skills required for successful study at postgraduate level in a business-related area, and to provide you with the necessary personal, professional, interpersonal and key skills to enable development as independent, autonomous learners in preparation for postgraduate study.

The course is delivered in two modules

  • Study and Research Skills for Business develops your language, academic and study skills
  • Principles of Business provides you with a broad exploration of key contemporary business issues

You have the opportunity to carry out research projects with local and regional organisations, which will be an enriching cultural experience and enhance your employment prospects.

Successfully completing the course enables you to choose from a range of postgraduate courses to suit your interests and career development needs. These are available at Sheffield Hallam and other academic institutions.

Sheffield Business School runs postgraduate courses in

If you successfully complete this course you will be eligible for a discount on your fees on a full-time Sheffield Business School postgraduate beginning in September.

The course focuses on three areas of skills and knowledge

  • Academic and Business English
  • Academic skills for postgraduate study in a Business context
  • Principles of Business

Course structure

Full-time – 12 weeks

September to December for masters courses starting in January.

Study and Research Skills for Business

The Study and Research Skills for Business module constitutes the larger proportion of the two modules during the twelve week course. In this module you will

  • acquire and apply academic skills, such as researching, referencing, critical reading and writing to a level equivalent to IELTS level 6
  • develop listening skills in the context of academic settings, such as lectures, and business settings, such as meetings, debates and news broadcasts to a level equivalent to IELTS level 6
  • develop oral communication skills for business negotiation and presentation to a level equivalent to IELTS level 6
  • develop employability skills: apply your business knowledge, theory and understanding in a real work context in an assessed project collaboration with a local business

Principles of Business

The Principles of Business module provides you with fundamentals of Business Strategy, Global Business and Finance. The module is designed to give students an understanding and appreciation of the contemporary issues faced by businesses, both within national and international markets.

It will interlink three broad subject areas: Strategic Management, Business Practice and Financial Management and will introduce students to the fundamental features and concepts of business management. For those students who do possess some business experience the module will provide academic underpinning to their business practise.

By engaging successfully with this module a student will be able to appreciate and appraise different theories and frameworks in the context of Business and Management, evaluate real life company situations by applying conceptual knowledge and understanding of business practice, and apply theories, concepts and frameworks to analyse and evaluate practical management solutions and formulate operational strategies.

Employability

This is a pre-masters course which allows you to progress to a postgraduate course leading to many careers in all business-related areas.

If you successfully complete this course you will be eligible for a discount on your fees for a full-time Sheffield Business School postgraduate beginning in September.

The course is designed in such a way that it contributes towards Sheffield Hallam University Postgraduate attributes. High level transferable skills, such as knowledge application, creative and critical thinking, research and enquiry are integral to the course. You will be encouraged to develop skills that will underpin your future academic and professional development. For example, during the assessed debate students propose a new sales strategy for a UK company, and present and defend their idea to their peers who take on the role of directors of different departments of the company, understanding the different drivers from each area of the company in the decision-making process.

The modules include case studies, team working and industry examples. Module content and related assessment will focus on past and present business scenarios and will form a vital chain in connecting theory with practice. These situations and practice led examples will enhance the student experience and will count towards greater student employability.

A major enhancement to the course will be the opportunity for you to carry out an assessed project based on real-world business problems faced by local organisations, which will be supported by the Venture Matrix team and by module tutors. The project aims to enhance your business awareness and take an enquiry-based approach to learning. The opportunity to visit and communicate regularly with a company will be particularly beneficial to you as an international student from the point of view of business engagement and real-life practical experience. You will be supported through this experience by the module teaching team to propose research-led solutions to a real business issue for a real company.

Examples of previous projects have included market research for a luxury snack company, researching new markets for a local engineering manufacturer, investigating the potential for a sportswear start-up and a competitor analysis for an online service provider.



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Who is it for?. Whether you want to break into marketing, start your own business, take over your family’s company, or just learn more about how to innovate new products and services, and create buzz and excitement around them, this course is right for you. Read more

Who is it for?

Whether you want to break into marketing, start your own business, take over your family’s company, or just learn more about how to innovate new products and services, and create buzz and excitement around them, this course is right for you.

This course is specifically tailored for students with little or no prior marketing experience and study background. It will qualify you to get your first professional marketing position, even if you have studied fine arts, medicine, business, or physics before. If you are looking for a degree that deepens your advanced marketing knowledge, please take a look at our MBA programmes.

Objectives

Some people equate marketing with advertising. Not you. You know that marketing is a multi-faceted business process involving creativity and innovation alongside analytical and strategic skills.

The MSc in Marketing Strategy and Innovation course gives you a sound understanding of the principles and state-of-the art practices of marketing. You will acquire the latest knowledge on market research, customer analysis, innovation and design, brand management, advertising, digital and social media marketing, fashion brand management, storytelling, sponsoring, and many other current marketing topics.

Your lecturers bring these topics to life through interactive classes, case discussions, lectures with leading marketers, and hands-on innovation and communication tasks. You will, for example:

  • work with a London start-up company on a marketing plan for the introduction of a new product to the UK market
  • develop your own business idea, business model, and communication strategy and pitch it to a jury of London marketers and investors
  • compete against classmates in a strategy simulation game where you experience how your marketing decisions would play out in the real world
  • personally meet some of London’s finest senior marketers, from companies such as Unilever, Visa, Interbrand, and Unruly.

What will you learn

  • Develop your understanding of up-to-date tools and tricks of leading marketing strategists, as well as of the newest emerging theories and approaches.
  • Directly apply what you have learned in class to real marketing problems. 
  • When you graduate you will be able to contribute right away to marketing practice in leading organisations.
  • You will also have the knowledge and skill to get audiences excited about your own start-up idea.

Integration Weeks

In the first two weeks at Cass, you will meet your new classmates, the marketing faculty, your course officer, and learn about the library, IT, and career services at Cass. You will also get special classes where you test your own personality, learn to collaborate and achieve targets in multi-cultural groups, solve case studies, present convincingly, conduct academic experiments, and use Microsoft Excel.

Assessment methods

Students will be assessed through a range of different methods. Most courses have both an exam and a coursework assessment component. Students conduct the course work with study groups. Group members learn from assessing each other through peer assessment, mirroring evaluation mechanisms in organisations.

Career pathways

We are committed to not only educate you as an excellent marketer, but also as a responsible leader.

This ethos pervades the MSc in Marketing Strategy and Innovation course. Exploring topics such as Corporate Social Responsibility, for example, gives you an 'outside in' perspective, enabling you to reflect on the wider social implications of youremployability of Cass students, the applicable vocational skills of the course and the support Cass students benefit from. marketing decisions and to adapt quickly to the tone and tempo of contemporary business. Typical Industries for graduates include:

  • Agency (Marketing, Advertising, Digital, Media)
  • Design/Luxury Goods
  • Fashion
  • Fast-Moving Consumer Goods (FMCG)
  • Hospitality
  • Media & Entertainment

Recent graduates have gone on to work for:

  • Brand Union
  • Cartier
  • Dunnhumby
  • Interbrand
  • GfK
  • Unruly Media
  • Hogarth/WPP
  • Leo Burnett
  • Mars
  • Nestle
  • Ogilvy&Mather
  • Procter & Gamble

Cass Business School has an illustrious reputation for providing fantastic employees. The wide variety of roles and industries are a further testament to the experience you will gain by studying the postgraduate Marketing course.



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