Our MSc International Luxury Marketing course enables you to learn about planning and applying luxury marketing management strategies within a framework of international marketing. You will approach luxury marketing and its business challenges from a very international perspective.
The course integrates academic and practical knowledge with practical case studies and live scenarios and you learn to assess situations from financial, commercial and cultural standpoints, to reach decisions on solutions and actions. If you begin your course in September you have the choice to apply for an 8 month paid work placement in a marketing role instead of completing either a dissertation or client project. By gaining this professional experience you will be well prepared for your future career. By gaining this professional experience you will be well prepared for your future career.
With specialist modules in luxury businesses you develop marketing strategies in a luxury context and develop and understand how building customer trust and champion luxury brands is critical. You will gain the insights and critical skills to make decisions about the operational and strategic business activities of luxury brands and their distribution channels in a range of international business environments.
Graduates will be well placed to be employed in marketing roles throughout the world in luxury sectors such as jewellery, fashion, tourism, fine wine, spirits and prestige cars. These positions are not confined to in-house marketing management, but also can be in media, digital, brand and communications agencies, in particular those specialising in the luxury marketplace.
You will study eight compulsory modules and a module which helps develop your professional and academic skills. In addition, you will choose two optional modules and you can complete either a dissertation or client project or, if you start the course in September, you also have the opportunity to apply for an 8 month paid work placement in a marketing role. If you choose not to take a work placement, the course lasts 12 months. If you start in September and take the work placement the course last 17 months.
Please also refer to the course structure charts:
Optional Modules: choose one from the following three modules
Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation.
You will gain practical experience and put your knowledge of marketing approaches and theory into practice during live research projects for an organisation. Teaching staff at the Business School are engaged in academic research and/or come from an industry background with in-depth practical experience of business and management issues. Visiting speakers from the world of business, consultancies and research bodies augment the programme through leading edge discussions and specialist events.
We're investing over £30m to create a modern teaching and learning facilities and creating a new home at Headington for the Oxford Brookes Business School.
Set to be complete in 2017, you'll see:
Our library provides specialist business resources (both hard copy and via online access) to UK and overseas companies' annual reports, statistics on all aspects of business and management, a wide range of constantly updated key texts, and postgraduate MA, MBA, MSc and PhD theses.
If you are starting your course in September 2017 you are likely to experience all your teaching at the Headington Campus.
We offer an International Business in Practice Study Trip module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.
This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.
Fashion Marketing and Branding will enable you to engage with the complex marketing and branding challenges facing fashion brands in a global industry. You will develop the skills required to understand and build fashion brands, and how to use design-led solutions to meet modern marketing and management challenges. A distinctive feature of this programme is the focus on understanding fashion consumer behaviour and fashion brands from emerging markets/ economies. Whether your interests lie with luxury, fast fashion, lifestyle or other fashion brands, you will gain an understanding of how to apply your knowledge in a dynamic industry. Teaching on this programme is provided by staff with many years of experience in the fashion and creative industries, and you will practise skills that will be directly transferable to a working environment or to further research-based postgraduate study.
Core Modules: Professional and Academic Skills, Fashion Marketing and Branding: Key Issues and Trends, Fashion Marketing and Branding.
Optional Modules: Sustainability, Creative Thinking & Problem Solving, Digital Cultures, Entrepreneurship, Experimental Publishing, Exploring the Visual Language of Display, Global Marketing, Visual Culture.