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Masters Degrees (Luxury Brands)

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The MSc Marketing with Luxury Brands degree at Lincoln offers students an opportunity to specialise in luxury goods and brand management. Read more
The MSc Marketing with Luxury Brands degree at Lincoln offers students an opportunity to specialise in luxury goods and brand management. This programme aims to develop a thorough knowledge of marketing theory and the planning, strategic-thinking and managerial skills necessary to secure a career in the luxury goods and experience sectors.

The programme is taught by a team of international academics. In addition, the course will benefit from guest speakers, who are professionals in well-known and innovative organisations.

Students can choose between a dissertation, consultancy project, or a start-up venture to either enhance research skills or gain more practical experience.

Students will also gain access to a set of exclusive career events that help to build a CV, deal with psychometric tests, and formulate effective applications.

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The luxury industry has evolved rapidly over the last decade, with brands expanding and consolidating into mature and fast-developing markets. Read more
The luxury industry has evolved rapidly over the last decade, with brands expanding and consolidating into mature and fast-developing markets. Successful professionals in this field demonstrate the ability to operate in a highly competitive global context. An innovative and creative approach with a strong cultural perspective is also key.

The MA Luxury Brand Management takes a strategic view of the dynamic characteristics and opportunities within the global luxury goods and services industry. It combines academic study with the practicalities of management, with a focus on delivering an exceptional experience for consumers and gaining a global competitive advantage.

Studying in the heart of London, one of the world’s capitals for the luxury industry, you will develop the skills needed to manage leading brands in a highly competitive environment, combining knowledge with an innovative approach and a strong cultural perspective.

The programme is taught by highly qualified academics and experienced industry professionals, and focuses exclusively on luxury, branding and management across the full value chain.

Read about a current MA Luxury Brand Management student's thoughts on contemporary luxury and how this programme is preparing her for a career in the industry here.

Why should I choose this programme?

The luxury industry has doubled in size over the past 10 years, reflecting an increasingly global presence. Traditionally a sector associated with Europe, luxury brands are expanding into the markets of the fast-developing BRIC economies.

You will enjoy a high level of teaching contact and support from lecturers who offer a breadth of expertise and experience across a variety of luxury sectors. You will also benefit from lectures by guest speakers and visits to companies managing luxury brands. High profile speakers in 2016 have included Helen David, Harrods Fashion Director, Matthew Zorpas from The Gentleman Blogger and Valerie Kaminov, CEO of Miller Harris Perfumes.

Through taught classes, hands-on projects and contact with industry experts, you will develop the knowledge, insights and critical skills to make informed judgements about the strategic and tactical business activities of luxury brands.

The programme is kept current by the research, business practice and networks of academic staff, who incorporate the latest industry thinking into teaching and learning. You will be able to apply the knowledge and skills you develop on the programme through a final project – either an academic dissertation, live business project or start-up project.

This degree is recognised by the Chartered Management Institute (CMI), providing you with access to CMI resources during your studies, and enabling you to gain CMI membership upon degree completion.

Key skills, aims and objectives

Through taught classes, projects and contact with industry experts you will develop the knowledge, insights and critical skills to make informed judgements about the strategic and tactical business activities of luxury brands.

Future opportunities

This programme has been designed to equip you with the knowledge, confidence and skills to pursue management roles in international luxury brand management, marketing, communications and retailing.

MA Luxury Brand Management alumni are working in a range of roles in advertising, PR, brand management, and marketing, in prestigious companies throughout the industry. Many have also started their own companies. Some of the companies our alumni are working at include:

‌•Anthony & Cie
‌•Ava Mirabelle
‌•Baume et Mercier
‌•Bell Pottinger Private
‌•Condé Nast, Vogue Magazine
‌•Devika Dass
‌•Estée Lauder
‌•Guerlain
‌•Hermès
‌•Krystal by MS Design
‌•Lakme Lever
‌•Lioness Jewellery
‌•L'Oréal
‌•Lifestyle Estates International Corporation
‌•Maybourne Hotel Group
‌•CMI membership provides access to a wealth of resources that foster employability, including Continued Professional Development (CPD) and access to dedicated job postings.

How to apply

Applying to study at RUL is a quick and easy process. We accept direct applications, have no formal application deadlines and there is no application fee.

Step 1 Apply

You can apply in the following ways:

•Apply online
•Apply directly to us using the application form available here http://www.regents.ac.uk/media/1188903/Regents-application-form.pdf
Once you have completed the application form, please send us the following supporting documents, by post, email or fax:

•Copies of academic transcripts and certificates of all academic study undertaken after secondary school
•One letter of academic reference
•A copy of your CV/resumé showing your work experience if applicable.
•A 300 to 500-word personal statement in support of your application, outlining your reasons for applying to your chosen programme and how you feel you will benefit from the course of study
•A copy of your passport photograph (ID) page
•One recent passport-sized, colour photograph, jpeg format (this must be emailed to us at )
•If not a native English speaker, proof of your English proficiency

Please note: most candidates will be assessed for admission on the basis of their submitted application materials. However, RUL reserves the right to invite candidates for interview and to reject those who decline to attend.

Step 2 Making an offer

We will assess whether you meet our minimum entry requirements and will make you an offer by both email and post, or notify you that you have been unsuccessful.

If you have completed your education and have met all the entry requirements, you will be sent an unconditional offer. If you still have to finish your exams, or have yet to submit supporting documentation, we will make you a conditional offer.

You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.

Step 3 Accepting the offer

If you wish to accept the offer you must:

•Confirm your acceptance via email/post/telephone/in person
•Pay the registration fee (non-refundable)
•Pay the non-EU advance tuition fee deposit, if applicable (non-refundable)
•Please note: although there is no formal deadline to pay your registration fee or non-EU advance deposit, if you need to apply for an international student visa to study in the UK, then we recommend that you pay these as soon as possible.

Please see here for information on how to pay http://www.regents.ac.uk/study/how-to-pay.aspx

Step 4 Full acceptance and visa

On receipt of your acceptance we will issue the final set of documentation and, where needed, the relevant visa support documentation. To find out if you need a student visa please consult the UK Visas and Immigration (UKVI) website for current information: http://www.gov.uk/government/organisations/uk-visas-and-immigration (please note it is your own responsibility to arrange the appropriate visa).

For more information on course structure, admissions and teaching and assessment, please follow this link: http://www.regents.ac.uk/study/postgraduate-study/programmes/ma-luxury-brand-management.aspx

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The Master in Luxury Goods Management - EMLUX is aimed at those students who wish to begin their career path in the luxury industry, a sector that requires both an understanding of the process of creativity and a solid managerial approach in order to succeed in an international multifaceted environment. Read more
The Master in Luxury Goods Management - EMLUX is aimed at those students who wish to begin their career path in the luxury industry, a sector that requires both an understanding of the process of creativity and a solid managerial approach in order to succeed in an international multifaceted environment. With a concrete approach, EMLUX allows you to understand the peculiar logic and strategies of luxury companies, who master the ability to craft products that are desired by clients worldwide.

Learning objectives

Starting from the necessary cultural foundations of luxury and the understanding of the utmost importance of craftsmanship and of the Métiers d’Art which are vital for this industry, EMLUX proceeds to unravel the managerial tools that dominate the functions of a luxury company, with a particular focus on brand and marketing management, communication, retail, finance and accounting, which are key to obtain economic stability and long term growth. Our cross-functional approach is the key for future managers who need to understand the implications and impact of company decisions.

Career opportunities & professional recognition

EMLUX allows you to acquire an overview of all the different functions of a luxury company so you will be able to under- stand the peculiarities of the companies that operate in this sector and choose the path for the professional growth that best suits your interests and passions.

Participants will therefore be exposed to the fundamentals needed to start the following careers:
● Marketing or brand manager
● Product manager
● Licensing manager
● Retail/wholesale manager
● Communication manager
● Area manager
● Buyer/merchandiser

Curriculum

● Luxury: definition, environment and characteristics – introductory course
● Sociocultural analysis of luxury
● Human resource management & business organization
● Cross cultural management & organization
● Marketing management
● Brand management
● Global integrated marketing communication
● Research techniques in the luxury industry
● Accounting, financial management and performance measurement
● Pricing and retail in the luxury industry
● Sales and customer relationship management
● Legal issues
● Supply chain strategy and network design
● Manufacturing, distribution & operations
● Product design and development
● Innovation & trends
● Basic Chinese plus either Italian or French language courses

The teaching method is based upon lessons, case analyses, company visits and presentations, group and individual work sessions, out-of class assignments and finalized by a Project Work with a practical approach to a managerial issue pertaining to the luxury industry. To complete the perspective on the luxury environment EMLUX activities include visits such as Baglietto (yachts), Damiani (jewellery), Van Cleef&Arpels (jewellery), Atelier Pino Grasso (fashion), Excelsior (concept store), etc.

Session in Paris

In addition, true to its international vocation, EMLUX has developed a session in Paris, France, with a focus on French luxury that during the past edition was in collaboration with the University of Sciences-Po. The session included not only lectures by French brands such as Lanvin and Chloé, but also a focus on the Champagne and jewellery market, with a visit to the Van Cleef&Arpels atelier and boutique.

Partner companies

EMLUX has been developed in collaboration with the Cologni Foundation of the Métiers d’Art and with the Fondation de la Haute Horlogerie.

Faculty & teaching staff

The following have lectured in the Master:
● Paolo Balistrieri, Head of Anti-counterfeiting for Southern Europe at Louis Vuitton Mallettier- LVMH Fashion Group
● Christopher Berry, author of The Idea of Luxury: a Conceptual and Historical Investigation
● Davide Castelvero, head of CRM Bottega Veneta
● Alberto Cavalli, Lifestyle and Luxury Goods Correspondent by Vedomosti, the leading Russian financial newspaper
● Michel Chevalier Professor at University Paris Dauphine; author of Luxury Brand Management, Luxury China: Opportunities and Market potential and Luxury Retail Management
● Marco De Angeli, Clients and External Relations Director at ABC
● Alberto Festa, President of Bulgari USA
● Pino Grasso, Haute Couture Embroiderer winner of the Prix Talent du Luxe et de la Création of the Centre du Luxe et de la Création Paris

● Paola Leoni, Founder and Managing Partner at Corporate Advisors
● Matteo Marzotto, President of Fiera di Vicenza, former CEO of Valentino and Vionnet
● Uché Okonkwo Executive Director at Luxe Corp, author of Luxury Fashion Branding and Luxury Online: Styles, Systems, Strategies
● Carl Rohde, Head of Science of the Times, Professor of trend-watching at Fontys University of Applied Sciences
● Andrea Rossi, CFO of Valextra
● Stefano Turconi, Sloan Fellow and Strategy Research Associate at London Business School
● Alessandro Varisco, General Manager of Moschino

International environment

EMLUX full-time, now in its third edition, is taught entirely in English by an international faculty to an international class of students. A key element to compete in the luxury environment that is international by nature and definition.

Cross-functional approach

Our program allows students not only to study all company functions through the lens of a company operating in the particular environment of luxury goods, but also to explore different sectors from fashion to jewelery & watches to yachts to accessories.

Leading professional faculty

Our program’s approach is aimed at teaching concrete strategies and tools.

Our faculty, which is a mix of academics and professionals from the luxury industry, is the ideal setup to obtain this objective.

Focus on luxury

All of the courses focus on both the peculiar strategies and approach of luxury companies in terms of marketing, communication, sales and retail, product development, customer care and operations, which differ highly from those of mass market goods.

Scholarships

All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.

Scholarship value: €5000

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Luxury Brand Management Innovation focuses on managing the relationship between luxury brands, high value services and consumer behaviour. Read more
Luxury Brand Management Innovation focuses on managing the relationship between luxury brands, high value services and consumer behaviour. To understand these complex relationships, you will gather and analyse customer and market data, to understand who the customers are, why they buy, and appreciate the value of brands and brand strategy.

Luxury Brand Management equip you to analyse new, sub-brands and established brands; and at a more strategic level, analyse issues around brand loyalty, equity and value.

Luxury Brand Management requires sensitivity to customer perceptions of established aesthetics and the potential for higher levels of engagement/participation and affinity-enabling services.

The course will take you through the various stages needed to turn a luxury brand into a ‘lived’ experience providing insightful thinking and practical strategies into what makes a luxury brand ‘high value’ in terms of meaningful interactions and diversified services with customers/markets.

Study units

Stage One: developing a knowledge base and new reference points - introduces you to a range of theories and practices in the strategic use of design and innovation, with a particular focus on the method of design thinking and how it relates to luxury brand management.

- Unit 1: Cultural and Contextual Design Studies
- Unit 2: Practical Application of Design Thinking in Luxury Brand Management
- Unit 3: Managing Design in a Global Society and Economy

Stage Two: putting new learning into a professional context – develops the practical application of design thinking with a focus on innovation and industry oriented professional practice.

- Unit 4: Professional Practice in Management and Consulting
- Unit 5: Strategic Design and Innovation
- Unit 6: Studio Practice

Stage Three: evaluating and advancing existing knowledge

- Unit 7: Major Project.

Course aims:

- To enable the development of high value services and luxury brands.
- To develop an understanding of personalised multi-platform experiences and interactions which can add value to, and build a brand on a global scale.

Programme Aims for the Master of Design

The Master of Design programme aims to provide the opportunity for you to develop creative thinking and innovative strategies through an advanced understanding of the practical application of design thinking and design strategy to management and organisational leadership, in order to equip you with the knowledge and skills to apply your learning in a global context. In particular, this programme aims:

- To equip you with an advanced knowledge and understanding of the contextual background to, and developments in design thinking and to reflect on that learning in order to advance your own practice and subject area and to innovate.

- To develop effective managers and leaders with effective design management skills who through creativity and global awareness are able to influence and create positive change in their organisations whether at an operational or a strategic level.

- To equip you with independent study skills that support research, practice and professional development and allow you to continue developing as life-long learners throughout their professional lives maintaining contact with emerging practice from a variety of fields.

- To provide a stimulating environment, which is supportive, flexible and collaborative and allows you to develop your potential.

- To develop a high level of professionalism and confidence to initiate and lead complex design projects involving diverse disciplines and business functions.

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By the end of the program, students will have acquired the key competencies to manage fashion, design and luxury companies successfully and will be able to evolve professionally within the cosmopolitan, culture-intensive and hypercompetitive environment typical of these industries. Read more

Objectives

By the end of the program, students will have acquired the key competencies to manage fashion, design and luxury companies successfully and will be able to evolve professionally within the cosmopolitan, culture-intensive and hypercompetitive environment typical of these industries.

LOCATIONS

Students have the opportunity to follow the MSc in Fashion, Design and Luxury Management program in the following locations:

- Grenoble - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming
- Paris - http://en.grenoble-em.com/paris
- London

WHY CHOOSE TO DO A MSC IN FASHION, DESIGN AND LUXURY MANAGEMENT?

The MSc in Fashion, Design and Luxury Management is designed to provide international companies in these industries with the profiles they need to be highly competitive in a complex environment.

The fashion, design and luxury industries are design-intensive and innovation-oriented industries, providing very good opportunities for growth in a hypercompetitive environment. For this reason, companies in these industries are seeking to recruit experts aware of the specific dynamics of these fields, able to manage companies and develop brands in a successful way.

Students enrolled in the MSc Fashion, Design and Luxury Management will benefit from a high-level faculty with both academic and professional experience.

Taught entirely in English, this program offers students the international perspective and the industry-specific culture they will need in order to become skilled managers in these hypercompetitive industries.

Through their coursework, students will acquire the management tools and techniques and the overall industry culture needed to develop and govern fashion, design and luxury brands in a highly competitive global and complex environment. The course covers essential management skills as well as more industry-specific competencies:

- Principles of luxury and luxury brand management
- Luxury sectorial analysis
- Technology and innovation in the fashion and design business
- Creative fundamentals of fashion and design
- Sustainable design, luxury and fashion management.

Program

MANAGEMENT ESSENTIALS

- Intercultural Management and International Negotiations
- Global Leadership and People Management
- International Trade
- Marketing
- Branding and Brand Equity Management
- Strategic Management
- Finance and Accounting

FASHION, DESIGN & LUXURY MANAGEMENT

- Technology and Innovation in the Fashion and Design Business
- Industrial Design
- Interior Design and Merchandising
- Sustainable Luxury and Design
- Luxury Sectorial Analysis:
- Food, Wine and Hospitality
- Boats, Cars and Motorbikes
- Jewelry and Watches
- Perfumes, Cosmetics and Eyewear
- Accessories and Leather Goods

- Distribution Channels and Digital Marketing in the Fashion Industry
- Fundamentals of Fashion and Design
- Principles of Luxury and Managing Luxury Brands
- Integrated Communications Strategy
- Production, Operations, Purchasing and Supply Chain in the Fashion Industry
- Customer Management and Customer Intelligence
- The Legal Context of the Design and Fashion Industry

STUDY TRIPS

Students will take part in an international study trip of one week in one European Fashion Capital. They will have the opportunity to meet with leading industry professionals and visit companies in the fashion, design and luxury industries.

During the company visits students will work on a project relating to one of these industries and in alignment with their future career ambitions.

INTERNSHIP

Each student will undertake an internship of a minimum of three months in a company of their choice at the end of the classroom part of the program. The internship will contribute directly to the content of the Final Management Project and may take place anywhere in the world.

FINAL MANAGEMENT PROJECT

The second year of the program is dedicated to the Final Management Project which will be undertaken under the supervision of a GGSB professor.
Students will focus on a management aspect of the fashion, design and luxury industries; they are also encouraged to choose the subject of the Final Management Project in coherence with their future career goals. It is possible to complete the project in parallel with an employment or an internship in France or abroad.

FOREIGN LANGUAGES

Foreign language skills are essential in a globally competitive business environment. The program is taught in English, and no prior knowledge of French is required to attend the program. Students have the possibility of learning French or another foreign language such as Spanish or Chinese during the program.
This language component, although not compulsory, is highly recommended for students who intend to pursue an international career, since companies in the Fashion, Design and Luxury industry are currently recruiting personnel speaking the language of the country in which they are based, in addition to English and in-demand languages like Chinese or Russian.

LOCATION

The MSc in Fashion, Design and Luxury Management will be offered at the GGSB Grenoble, Paris and London campuses.

PROGRAM BENEFITS

Students enrolled in the program will:

- Acquire and develop the specific management skills required for a successful career in fashion, design, and luxury industries
- Benefit from teaching staff with extensive scientific and professional industry experience
- Enjoy study trips with visits to companies and industry-specific fairs and events
- Study in a multicultural and creative learning environment
- Understand the creation of value in the fashion, design and luxury industries

Careers

It is expected that graduates of this MSc program will either take up positions in multinational companies in the fashion, design and luxury industries or will become entrepreneurs able to found and develop their own companies.

The program will prepare graduates for positions in sourcing, purchasing, product development, product management, public relations, events, store retail management, people management and entrepreneurship.

Admission

Candidates should have excellent written and oral communication skills, as well as strong interpersonal skills and the motivation to pursue an international career.

No prior knowledge of the fashion, design and luxury management industries is required, but applicants should demonstrate a strong interest in this area and have a clear idea of how the program will help them achieve career goals.

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with good grade average.
- Work experience is not compulsory.
- Fluency in English (see test requirements below).

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This MA in Luxury Brand Management gives you the tools to gain an understanding of the luxury brand industry through the unique combination of teaching and industrial contact. Read more
This MA in Luxury Brand Management gives you the tools to gain an understanding of the luxury brand industry through the unique combination of teaching and industrial contact. You will gain an understanding of markets and customers, business and management, globalisation, media distribution, circulation, and consumption and communication systems.

The course offers a postgraduate experience that is specialised in the concept, management, marketing and strategic positioning of luxury brands and the dynamics of the global luxury brand sector. It uniquely combines teaching and research from staff who possess industrial contact within the luxury brand industries exposing you to numerous industry professionals.

You will study a variety of conceptual, theoretical, applied, and industry-facing modules that will provide you with the tools and knowledge to work with luxury brands. Building upon your undergraduate experiences and education, this course will position you towards specific areas, from brand management to marketing and brand communication.

The MA in Luxury Branding Management offers you knowledge, experiential and a practical skillset that will position you strongly towards the luxury brand, marketing and managerial industries, allowing you to select a career path that really suits you.

The industry-facing nature of the course maximises your employability. It enables you to deepen your undergraduate knowledge and skills with enhanced and specialist knowledge of managerial approaches to marketing and advertising with a focus upon the luxury brand sector.

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This innovative MBA programme responds to a growing demand for skilled managers with a thorough understanding of luxury brand management strategies and tools. Read more
This innovative MBA programme responds to a growing demand for skilled managers with a thorough understanding of luxury brand management strategies and tools.

The programme builds on the success of the MBA Luxury Brand Marketing and continues to provide an outstanding platform for exploring the evolution of the global luxury market.

This programme has several different available start dates and study methods - for more information, please view the relevant web-page:
SEPTEMBER 2017 (Part Time) - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02952-1PTL-1718%20/Luxury_Brand_Management_(Part-time)?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

JANUARY 2017 (Part Time) - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02952-1PTLB-1617/Luxury_Brand_Management_(Jan_-_PT)?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

JANUARY 2017 (Full Time) - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02900-1FTLB-1617/Luxury_Brand_Management_(Jan)?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

JANUARY 2018 (Full Time) - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02900-1FTLB-1718%20/Luxury_Brand_Management?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

JANUARY 2018 (Part Time) - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02952-1PTLB-1718%20/Luxury_Brand_Management_(Part-time)?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

Programme Description

The MBA Luxury Brand Management programme is designed to equip candidates who have the relevant managerial experience with specialist advanced knowledge and skills to move on to the next level of their career.

The design of the programme will help students gain a deep understanding of the complexities of management within the context of luxury organisations, particularly as luxury markets continue to become more competitive and multi-dimensional, and luxury consumers become more polarised.

There is a strong emphasis throughout the programme on the collection and analysis of data to support complex decision-making. Students will develop the analytical skills necessary to examine a wide range of issues affecting the luxury sector and the ability to construct creative solutions. Active experiential learning will enable students to develop strategic thinking, leadership, interpersonal and group skills and a deeper entrepreneurial outlook. Problem-solving capabilities will also be cultivated through case studies, business games and a live briefs project, created in partnership with leading luxury organisations.

Luxury brands will continue to succeed through the key elements of authenticity, exclusivity and craftsmanship, but today these need to be balanced with 24/7 access and immediacy, and reflect advancements in digital technologies and the increasing power of the consumer. The MBA Luxury Brand Management examines how luxury brands need to find innovative ways to address the classic trade-off between rarity and global expansion.

Programme Leader

Tim Jackson teaches the MBA Luxury Brand Management course.

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The global luxury sector continues to grow, with increasing profits for both well established and new brands. This course will address the specific challenges and opportunities of the luxury sector and is the perfect choice for students that see their future careers with premium, high-end and luxury brands. Read more

Course summary

The global luxury sector continues to grow, with increasing profits for both well established and new brands. This course will address the specific challenges and opportunities of the luxury sector and is the perfect choice for students that see their future careers with premium, high-end and luxury brands.

We enable you to become a confident leader and an innovative thinker, learning how to approach brands and decide their place within the market. You’ll learn how luxury brands are managed in the international marketplace, as well as looking at branding from producer and consumer perspectives.

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This program covers the art and luxury management sector with a focus on France and its cultural excellence. Taught in English, this program explores the management, sales and distribution of luxury products using the themes of taste and luxury à la française from Louis XIV to present-day France. Read more
This program covers the art and luxury management sector with a focus on France and its cultural excellence. Taught in English, this program explores the management, sales and distribution of luxury products using the themes of taste and luxury à la française from Louis XIV to present-day France. Themes covered include the French arts de la table, fashion, gemology, cosmetics and fragrances, interior design, furniture, art objects and design, scenery and décor, etc.

The innovative academic program combines lectures with practical field visits major historical monuments, fashion houses, and workshops that represent French cultural excellence. Legal aspects, finance, luxury marketing and management, communication and strategic marketing are all taught by professionals.

Direct interaction with industry players will allow students to build up a network of top professionals in the field and discover the savoir-faire of different sectors.

Structure

The year is made up of 3 terms: 2 terms of classes (Oct-Dec/ Jan-March) and a term of professional experience in the form of an internship (April-June). The first term ends with a group project to validate the term. During the last two terms, students will work on a personal project that they will be expected to present in front of a jury in validation of their diploma “Titre I”.

Each trimester consists of 200 hours of classes spread out over a 10-week period. Courses are taught in English.Participants are attributed a mentor for personalized coaching as well as group methodology sessions to guide them in the conception and realization of their personal project.

1st Term :

The history of art and style (17th-21st centuries), art law, the management of art objects and artistic projects communication and the marketing of art and luxury goods, defining an artistic project (content, business plan, legal structure, communication, marketing), meeting with professionals in situ during visits and workshops.

2nd Term:

e-communication and e-marketing of art and luxury products, negotiation of art objects, promotion of an artistic production, a brand or an artist, contemporary art and luxury, organizing an exhibit, the history of l’art de la table, the history of fashion and luxury products (fashion and accessories, wine and spirits, gastronomy, jewelry and watches, cosmetics and fragrances, niche brands), the history of interior design, meetings with professionals in situ for visits and workshops, methodology and follow up on personal projects.

3rd Term:

Full-time internship along with methodology sessions and personal projects.

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The MA in Luxury Brand Management is designed to equip individuals, at any stage of their career, with the necessary scholarly and professional skills to develop a deep and critical understanding of luxury brand management, whilst preparing you for an uncertain and competitive future. Read more

Overview

The MA in Luxury Brand Management is designed to equip individuals, at any stage of their career, with the necessary scholarly and professional skills to develop a deep and critical understanding of luxury brand management, whilst preparing you for an uncertain and competitive future. The programme is suitable for recent business and marketing graduates seeking to pursue a career as a brand managers or for those who seek to develop or deepen their specialist knowledge of the luxury brand management sector.
Studying in the heart of London, in South Kensington, a centre for the luxury industry, you will develop the skills required to manage leading brands in a highly competitive environment

Content

Drawing from the opinions of industry experts and recent research undertaken by our faculty, every effort has been made to create a masters degree that balances historical perspectives with emerging trends in the luxury brand sector. The programme takes a holistic approach to this growing field, and you will be exposed to concepts from business and management theory, alongside behavioural psychology, psychoanalysis, culture theory, anthropology and design. There is also a strong emphasis on understanding different consumption practices globally – linked to various cultures, sub-cultures, ethnicities, and nationalities.

Assessment

Through the use of innovative assessments, where you will be required to produce industry reports, strategy documents, and video documentaries: you will be immersed in an interactive classroom experience, which also brings in visiting faculty from industry – with the aim of encouraging you to enhance your critical thinking, commercial skills, and entrepreneurial flair.

Core Modules

Global History of Luxury
Strategic Brand Management
Consumer Culture Theory and Insight
Advertising, Public Relations, and Sponsorship
Emerging and Future Industry Trends

Internship and Networking

Industry Networking & Internships

The programme benefits from exceptionally strong links with luxury brand management industry with teaching by practitioners, a wide range of distinguished guest speakers, and events involving brand leaders. These links not only ensure that students are aware of the latest developments in London’s luxury brand industry but also facilitate internships and help students with their career development.

How to Apply

Apply online using the application form available at http://www.richmond.ac.uk/admissions/postgraduate-admissions/ please send your completed form to us by email to or by mail to the following address: Admission Office, Richmond, the American University in London, Queens Road, Richmond Upon Thames TW10 6JP, UK

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The Master analyzes the fashion system as a contemporary industry that finds great opportunities for development thanks to a new way of understanding the marketing mix. Read more
The Master analyzes the fashion system as a contemporary industry that finds great opportunities for development thanks to a new way of understanding the marketing mix: the fashion product of the third millennium is sophisticated but wearable, original but timeless; the price is affordable but a "mental" discriminant for the target; distribution is global, yet maintaining a strong local recognition with a consequent customization of the product in different markets; communication makes use of the new marketing models (digital and social networks, blogs, viral communication, sensory communication, video communication) and the power acquired by the reputation of the brand in the consumer's mind.

The Master in Luxury Marketing Management analyzes luxury as an artisanal creation, the result of tradition, innovation, know-how, quality, both intrinsic and perceived. Luxury is also investigated as an economic instrument that promotes social distinction influencing purchasing decisions, but also as an exercise of the industrial power that sees the highest growth potential. The sectors of the luxury industry examined are: fashion, design, art, jewelry, watches, beauty, travel, accommodation, yachts, private aircrafts, cars, private banking, real estate and personal services.

The Marketing & Branding unit will cover subjects, such as distribution policies, the value of the leading international brands in the fashion industry, the suggestion of the life style in the communication of the brand and the product.

The course analyzes the behaviors and needs of consumers, the trends, the development of luxury items, the approaches to marketing, sales and customer satisfaction based on the Internet and social media. Students will learn the use of apps, m-sites, and social media for making international campaigns.

Together with anthropology, art and fashion, psychology, color theory, students will examine the contemporary fashion, brands and international designers, protagonists of current trends, and key factors to be able to interpret the dynamics of the industry today and in the near future.

The course includes communication in the fashion industry and subjects such as strategic planning, advertising, the basics of journalism, creative writing, the copy writing, editing, and graphics.

Of particular importance are the analysis of the work of the press office, the media relations and public relations, sponsorships, direct product and brand communications through an event.

The Master ends with the Final Project realized on a chosen topic among seminars and presented in a personal portfolio, aimed at checking the skills acquired.

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The luxury sector is the fastest growing sector of the $6 trillion global hospitality industry. This course has been designed to launch your career into this highly lucrative and competitive market. Read more
The luxury sector is the fastest growing sector of the $6 trillion global hospitality industry. This course has been designed to launch your career into this highly lucrative and competitive market.

This postgraduate course is specifically designed to give you the skills, knowledge and insight to develop a global vision of a business and the ability to successfully design and manage a luxury hospitality brand.

Course detail

You will learn how to:
• learn new approaches where empathy, intuition and the art of anticipation are dominant approach business challenges from a global perspective
• integrate academic and technical knowledge
• assess situations from financial, commercial and cultural standpoints.
• champion and protect the trusted reputation of brands
• develop action plans based on rigorous theoretical frameworks
• manage change and transfer competencies and know-how
• work in teams to learn how to build commitment
• develop the communication and organisational skills that secures team 'buy-in' and successful project management.

The curriculum is linked externally with leading luxury hospitality brands and enterprises and internally with the academic hospitality community, ensuring your learning is always considered from a practical angle.

Modules

• The Luxury Hospitality Business Environment
• Designing the Customer Experience I
• Designing the Customer Experience II
• Business Performance Analysis
• Brand Reputation Management
• E-Strategies and Systems
• Research Methods
• Dissertation.

Career and study progression

The course combines, academic rigor with contemporary managerial and strategic issues in luxury hospitality management. Whilst this enhances your employability in the growing and dynamic hospitality industry, it can also be applied to a range of other professions.

Skills such as brand management or customer experience are also valuable in industries such as PR or advertising, whilst studying business in a global context prepares you for numerous other career paths.

Whilst studying, you may have discovered an area you want to learn more about. Postgraduate study enables you to specialise in the field you are passionate about. Progression to MPhil and PhD research degrees are possible.

How to apply

Click the following link for information on how to apply to this course: http://www.uwl.ac.uk/students/postgraduate/how-apply

Scholarships and bursaries

Information about scholarships and bursaries can be found here: http://www.uwl.ac.uk/students/postgraduate/scholarships-and-bursaries

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Design Innovation and Brand Management are the commercial powerhouses of all global organisations. These need to be understood and applied to the fast-growing business and luxury markets worldwide. Read more
Design Innovation and Brand Management are the commercial powerhouses of all global organisations. These need to be understood and applied to the fast-growing business and luxury markets worldwide. This course will help you become an innovator, attracting design savvy and communication conscious entrepreneurs.

This course will enable you to apply contemporary management and design thinking in a professional context, helping you compete in the growing global markets using your creativity, strategy and management theory.

The key to successful brand development is an understanding of business strategy in relation to design thinking models and a diverse and inquisitive mind as to the relationships involved in incremental or radical innovation. Branding connects to the consumer through a range of tools; identity, experience, advertising and manipulation, while design innovation is more about new thinking processes, new associations/relationships between functionality and aesthetics and new technologies.

Learn about these fascinating contemporary areas and gain relevant professional skills, preparing you for success in your career.

Course detail

Students study luxury design, design innovation and its relationship to the experience of creative management through brand strategies. This is then applied creatively to a range of live industry projects. Through carefully designed modules you will explore a range of evolutionary and revolutionary processes that build a professional understanding of current global environments.

As well as this critical industry knowledge, you will also:
• Have the unique opportunity to collaborate across other post graduate courses delivered in the London School of Film Media and Design and the London School of Music
• gain specialist skills and knowledge in your course
• gain insight and professional practice from working alongside students from the other courses, replicating collaborative industry practices
• explore a range of evolutionary and revolutionary processes to build a professional understanding of today's competitive global environments related to design, innovation processes and the management of brands
• develop your own project driven by your new knowledge: the culmination of your Masters experience
• apply management and design thinking to support organisations to compete in the growing global markets combining creativity, strategy and management and visual language as communication powerful tools
• learn to research, apply and present/pitch design innovation and branding campaigns with mentored design partnerships or teams on industry set briefs.

Jobs and placements

The Professionalisation module is an immersive module that covers the key professional creative and technical skills that anchor industry.

Through seminars and practical workshops you will:
• explore the working life of a professional
• gain a better understanding of industry narratives
• understand historical approaches used within the field of advertising, branding and communications.

The Internship or Industry Mentored Brief is an important module and an integral element of the MA Luxury Design Innovation and Brand Management. This is a module designed to develop the experience of design, branding and communication through experience in industry or doing a professional live mentored brief, with one of our mentors.

The University of West London has its own 'W5 Productions' which will support appropriately-skilled students find relevant work placements or an industry mentored brief in the creative industries.

Career and study progression

The MA Luxury Design Innovation and Brand Management develops graduate attributes that prepare you for a range of possible careers, depending on your interests and talents.These include:
• Brand and design managers
• Marketers
• Client account handlers
• Project managers
• Creative directors
• Senior designers
• Design team leaders
• Art directors
• Advertising managers
• Account planners
• Strategic thinkers
• Communication Consultants
• Content creators and managers
• Client account executives

The UK attracts many global brands, setting up flagship stores to attract domestic and overseas visitors to private retail locations. Retailers continue to look to enter new markets in potential higher growth regions, seeking to improve their existing operational performance in these markets to achieve sustained growth. This course has been designed to lead to employment and is targeted towards students whose career developments and interests lie within this field and the growth sector of the Design and Fashion Industries.

How to apply

Click the following link for information on how to apply to this course: http://www.uwl.ac.uk/students/postgraduate/how-apply

Scholarships and bursaries

Information about scholarships and bursaries can be found here: http://www.uwl.ac.uk/students/postgraduate/scholarships-and-bursaries

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The luxury sector is the fastest growing sector of the $6 trillion global hospitality industry. This course has been designed to launch your career into this highly lucrative and competitive market. Read more
The luxury sector is the fastest growing sector of the $6 trillion global hospitality industry. This course has been designed to launch your career into this highly lucrative and competitive market.

This postgraduate course is specifically designed to give you the skills, knowledge and insight to develop a global vision of a business and the ability to successfully design and manage a luxury hospitality brand.

Course detail

You will learn to:
• learn new approaches where empathy, intuition and the art of anticipation are dominant approach business challenges from a global perspective
• integrate academic and technical knowledge
• assess situations from financial, commercial and cultural standpoints.
• champion and protect the trusted reputation of brands
• develop action plans based on rigorous theoretical frameworks
• manage change and transfer competencies and know-how
• work in teams to learn how to build commitment
• develop the communication and organisational skills that secures team 'buy-in' and successful project management.

Modules

• The Luxury Hospitality Business Environment
• Designing the Customer Experience I
• Designing the Customer Experience II
• Business Performance Analysis
• Brand Reputation Management
• E-Strategies and Systems
• Research Methods.

Internship route:
• Organisational Behaviour in Theory and Practice
• Management Consultancy
• The Internship.

The Internship

The internship requires that you work for a minimum of 1,200 hours (equivalent to 30 weeks) with a hospitality employer. These positions can be in either paid or non-paid employment. The important thing is that the internship allows you to apply the theoretical knowledge acquired on your course to a practical work-based situation. The internship will allow you to improve and acquire new skills, explore various career opportunities, network and work with others a part of a team.

It will also enhance your understanding of the world of work and what constitutes professional practice in the workplace. In doing so the internship seeks to enhance your career prospects and allow you to become more focussed in determining a potential career pathway. Please note the University does not guarantee a work placement for your internship – the onus is with the student to pro-actively seek an internship, which requires working closely with the placements team.

Career and study progression

The course combines, academic rigor with contemporary managerial and strategic issues in luxury hospitality management. Whilst this enhances your employability in the growing and dynamic hospitality industry, it can also be applied to a range of other professions.

Skills such as brand management or customer experience are also valuable in industries such as PR or advertising, whilst studying business in a global context prepares you for numerous other career paths.

Whilst studying, you may have discovered an area you want to learn more about. Postgraduate study enables you to specialise in the field you are passionate about. Progression to MPhil and PhD research degrees are possible.

How to apply

Click the following link for information on how to apply to this course: http://www.uwl.ac.uk/students/postgraduate/how-apply

Scholarships and bursaries

Information about scholarships and bursaries can be found here: http://www.uwl.ac.uk/students/postgraduate/scholarships-and-bursaries

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Luxury is going through a phenomenon much akin to the Big Bang our Universe has experienced billions of years ago. It is in perpetual movement and the core ideas defining its framework are being dismantled one by one. Read more
Luxury is going through a phenomenon much akin to the Big Bang our Universe has experienced billions of years ago. It is in perpetual movement and the core ideas defining its framework are being dismantled one by one. Is it still accurate to equate luxury with rarity when 94% of Japanese Women in their twenties are said to own a Louis Vuitton bag? Should we still assume that Luxury brands invariably utilize a price skimming strategy when Hermes was forced to hold its first ever sale in Hangzhou China in 2014?

The matter at stake here is to understand if the structural changes faced by this prestigious industry push it to morph and explode into various different, and sometimes paradoxical, ideologies; or if those same structural changes are precisely pushing luxury to initiate a retrenchment to its traditional and secular values, back to its original core? This is the initial postulate structuring one of the most sought after postgraduate courses in IFA Paris: The MBA in Luxury Brand Management.

The philosophy of this revamped MBA is based on the same principles as the other postgraduate courses in IFA Paris:

Discovery:
Students are being immersed in a workshop environment allowing them to get an intensive and practical training based on modules that analyze macro and micro trends in depth.

Experimentation:
While travelling between IFA’s campus locations (Paris, Istanbul, Bangkok and Shanghai) our students are able to experience first-hand the intrinsic characteristics of emerging and mature markets thanks to IFA Paris learning by doing pedagogy.

Self-affirmation:
The overarching Capstone thesis reflects the students’ commitment to the development of a unique and individual project.

The MBA in Luxury Brand Management also takes advantage of the unique heritage and bi-cultural affiliation of IFA Paris as it “sits” perfectly at the confluence of a geographical dichotomy:

The East as the catalyst transforming the “Luxe DNA”:
Thanks to IFA Paris unique combination of campus rotation system and synergistic curriculum, participants will be able to choose between 3 metropolises embodying luxury in developing countries:

Shanghai (2 Terms) where students will discover a country that will become the biggest luxury goods market in the world in 2020, and a city where consumers tastes and knowledge are at such a level of sophistication that some analysts consider they have reached a level of maturity faster than expected
Istanbul (2 Terms) where students will be able to analyse how demographic and lifestyle trends changes are driving one of the healthiest and steadiest industry growth in the European Continent
Bangkok (1 Term following rotations in Paris and Shanghai) where students will be able to explore the thriving fashion retail panorama in a city where the most luxurious brands are increasing their presence
The participants’ experience is reinforced by a unique course structure that offers a variety of modules and seminars opening doors into specific sectors of activity such as luxury watch making, cosmetics and perfume, haute couture or even Oenology and Gastronomy.

Finally, from inception to graduation, and regardless of their location, Postgraduate students of IFA Paris will benefit from the support of a unique department called the “Career and Alumni Center”. The industry relation arm of IFA Paris’ academic courses is in charge of organizing bi-weekly guest lectures and field trips to attune our students with the latest trends in the luxury industry.

Capitalizing on strong collaborations with groups such as LVMH, Richemont or Kering, the Career and Alumni Center will give access to exclusive brand launch events, fashion shows, art exhibitions or professional trade-shows in order to build the students’ own professional network.

Our MBA Courses are structured with the ECTS framework in mind as set by the Bologna Convention. Upon completion of their studies participants will gather a total of 120 ECTS that they will be able to transfer if they wish to further their studies. The Course is also accredited by IDEL/IDEART* and is certified as “International Master”.

*For more information feel free to visit http://www.idel-labels.eu

Course structure
Our Luxury brand Management course covers a wide range of modules clustered into five main module groupings:

Marketing and Management:

This grouping encompasses a series of modules that will be sequentially planned based on the structure of a marketing plan. The overall body of knowledge acquired by the students will prepare them to:

analyse complex marketing challenges based on practical case studies
allocate resources strategically to achieve pre-determined objectives
craft brand DNAs allowing for the achievement of a sustainable competitive advantage

Business Issues:

The capacity to listen and interpret markets’ signals is a key component of today’s managers. It needs to be continuously cultivated. Within this module grouping students will discover the idiosyncrasies of the luxury industry from an economic and financial view point.

Luxury Environment:

The concept of rarity has traditionally been associated to the idea of luxury. However, while rarity is still an important factor in determining the value of a luxury brand, terms such as “exclusivity” or “space” are now strongly resounding within customers’ minds as alternative descriptors. In this module grouping students will study the historical evolution of the luxury industry and will explore macro trends that are structuring the different international markets.

Luxury Lifestyle:

The series of seminars comprised within the “Luxury Lifestyle” module grouping will allow our students to experience diverse industries and give them more specific insights on each of them. Topics such as Haute Couture, Jewellery, Luxury Watch Making…etc will be covered by specialists of the sectors who will guide the students through their discovery process.

The Foundation workshop will be taught over 2 full weeks (75 Hours) and comprise the following modules:

Principles of Marketing – 15 Hours
Quantitative Research Approaches – 15 Hours
Accounting Principles – 15 Hours
Working Methodology – 15 Hours
Project Management – 15 Hours

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