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Masters Degrees (Luxury Branding)

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The Master in Luxury Goods Management - EMLUX is aimed at those students who wish to begin their career path in the luxury industry, a sector that requires both an understanding of the process of creativity and a solid managerial approach in order to succeed in an international multifaceted environment. Read more

The Master in Luxury Goods Management - EMLUX is aimed at those students who wish to begin their career path in the luxury industry, a sector that requires both an understanding of the process of creativity and a solid managerial approach in order to succeed in an international multifaceted environment. With a concrete approach, EMLUX allows you to understand the peculiar logic and strategies of luxury companies, who master the ability to craft products that are desired by clients worldwide.

Learning objectives

Starting from the necessary cultural foundations of luxury and the understanding of the utmost importance of craftsmanship and of the Métiers d’Art which are vital for this industry, EMLUX proceeds to unravel the managerial tools that dominate the functions of a luxury company, with a particular focus on brand and marketing management, communication, retail, finance and accounting, which are key to obtain economic stability and long term growth. Our cross-functional approach is the key for future managers who need to understand the implications and impact of company decisions.

Career opportunities & professional recognition

EMLUX allows you to acquire an overview of all the different functions of a luxury company so you will be able to under- stand the peculiarities of the companies that operate in this sector and choose the path for the professional growth that best suits your interests and passions.

Participants will therefore be exposed to the fundamentals needed to start the following careers:

● Marketing or brand manager

● Product manager

● Licensing manager

● Retail/wholesale manager

● Communication manager

● Area manager

● Buyer/merchandiser

Curriculum

● Luxury: definition, environment and characteristics – introductory course

● Sociocultural analysis of luxury

● Human resource management & business organization

● Cross cultural management & organization

● Marketing management

● Brand management

● Global integrated marketing communication

● Research techniques in the luxury industry

● Accounting, financial management and performance measurement

● Pricing and retail in the luxury industry

● Sales and customer relationship management

● Legal issues

● Supply chain strategy and network design

● Manufacturing, distribution & operations

● Product design and development

● Innovation & trends

● Basic Chinese course

● Beginner Italian or French language course

The teaching method is based upon lessons, case analyses, company visits and presentations, group and individual work sessions, out-of class assignments and finalized by a Project Work with a practical approach to a managerial issue pertaining to the luxury industry. To complete the perspective on the luxury environment EMLUX activities include visits such as Baglietto (yachts), Damiani (jewellery), Van Cleef&Arpels (jewellery), Atelier Pino Grasso (fashion), Excelsior (concept store), etc.

Session in Paris

In addition, true to its international vocation, EMLUX has developed a session in Paris, France, with a focus on French luxury that during the past edition was in collaboration with the University of Sciences-Po. The session included not only lectures by French brands such as Lanvin and Chloé, but also a focus on the Champagne and jewellery market, with a visit to the Van Cleef&Arpels atelier and boutique.

Partner companies

EMLUX has been developed in collaboration with the Cologni Foundation of the Métiers d’Art and with the Fondation de la Haute Horlogerie.

Faculty & teaching staff

The following have lectured in the Master:

● Paolo Balistrieri, Head of Anti-counterfeiting for Southern Europe at Louis Vuitton Mallettier- LVMH Fashion Group

● Christopher Berry, author of The Idea of Luxury: a Conceptual and Historical Investigation

● Davide Castelvero, head of CRM Bottega Veneta

● Alberto Cavalli, Lifestyle and Luxury Goods Correspondent by Vedomosti, the leading Russian financial newspaper

● Michel Chevalier Professor at University Paris Dauphine; author of Luxury Brand Management, Luxury China: Opportunities and Market potential and Luxury Retail Management

● Marco De Angeli, Clients and External Relations Director at ABC

● Alberto Festa, President of Bulgari USA

● Pino Grasso, Haute Couture Embroiderer winner of the Prix Talent du Luxe et de la Création of the Centre du Luxe et de la Création Paris

● Paola Leoni, Founder and Managing Partner at Corporate Advisors

● Matteo Marzotto, President of Fiera di Vicenza, former CEO of Valentino and Vionnet

● Uché Okonkwo Executive Director at Luxe Corp, author of Luxury Fashion Branding and Luxury Online: Styles, Systems, Strategies

● Carl Rohde, Head of Science of the Times, Professor of trend-watching at Fontys University of Applied Sciences

● Andrea Rossi, CFO of Valextra

● Stefano Turconi, Sloan Fellow and Strategy Research Associate at London Business School

● Alessandro Varisco, General Manager of Moschino

International environment

EMLUX full-time, now in its third edition, is taught entirely in English by an international faculty to an international class of students. A key element to compete in the luxury environment that is international by nature and definition.

Cross-functional approach

Our program allows students not only to study all company functions through the lens of a company operating in the particular environment of luxury goods, but also to explore different sectors from fashion to jewelery & watches to yachts to accessories.

Leading professional faculty

Our program’s approach is aimed at teaching concrete strategies and tools.

Our faculty, which is a mix of academics and professionals from the luxury industry, is the ideal setup to obtain this objective.

Focus on luxury

All of the courses focus on both the peculiar strategies and approach of luxury companies in terms of marketing, communication, sales and retail, product development, customer care and operations, which differ highly from those of mass market goods.

Scholarships

All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.

Scholarship value: €5000



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By the end of the program, students will have acquired the key competencies to manage fashion, design and luxury companies successfully and will be able to evolve professionally within the cosmopolitan, culture-intensive and hypercompetitive environment typical of these industries. Read more

Objectives

By the end of the program, students will have acquired the key competencies to manage fashion, design and luxury companies successfully and will be able to evolve professionally within the cosmopolitan, culture-intensive and hypercompetitive environment typical of these industries.

LOCATIONS

Students have the opportunity to follow the MSc in Fashion, Design and Luxury Management program in the following locations:

- Grenoble - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming
- Paris - http://en.grenoble-em.com/paris
- London

WHY CHOOSE TO DO A MSC IN FASHION, DESIGN AND LUXURY MANAGEMENT?

The MSc in Fashion, Design and Luxury Management is designed to provide international companies in these industries with the profiles they need to be highly competitive in a complex environment.

The fashion, design and luxury industries are design-intensive and innovation-oriented industries, providing very good opportunities for growth in a hypercompetitive environment. For this reason, companies in these industries are seeking to recruit experts aware of the specific dynamics of these fields, able to manage companies and develop brands in a successful way.

Students enrolled in the MSc Fashion, Design and Luxury Management will benefit from a high-level faculty with both academic and professional experience.

Taught entirely in English, this program offers students the international perspective and the industry-specific culture they will need in order to become skilled managers in these hypercompetitive industries.

Through their coursework, students will acquire the management tools and techniques and the overall industry culture needed to develop and govern fashion, design and luxury brands in a highly competitive global and complex environment. The course covers essential management skills as well as more industry-specific competencies:

- Principles of luxury and luxury brand management
- Luxury sectorial analysis
- Technology and innovation in the fashion and design business
- Creative fundamentals of fashion and design
- Sustainable design, luxury and fashion management.

Program

MANAGEMENT ESSENTIALS

- Intercultural Management and International Negotiations
- Global Leadership and People Management
- International Trade
- Marketing
- Branding and Brand Equity Management
- Strategic Management
- Finance and Accounting

FASHION, DESIGN & LUXURY MANAGEMENT

- Technology and Innovation in the Fashion and Design Business
- Industrial Design
- Interior Design and Merchandising
- Sustainable Luxury and Design
- Luxury Sectorial Analysis:
- Food, Wine and Hospitality
- Boats, Cars and Motorbikes
- Jewelry and Watches
- Perfumes, Cosmetics and Eyewear
- Accessories and Leather Goods

- Distribution Channels and Digital Marketing in the Fashion Industry
- Fundamentals of Fashion and Design
- Principles of Luxury and Managing Luxury Brands
- Integrated Communications Strategy
- Production, Operations, Purchasing and Supply Chain in the Fashion Industry
- Customer Management and Customer Intelligence
- The Legal Context of the Design and Fashion Industry

STUDY TRIPS

Students will take part in an international study trip of one week in one European Fashion Capital. They will have the opportunity to meet with leading industry professionals and visit companies in the fashion, design and luxury industries.

During the company visits students will work on a project relating to one of these industries and in alignment with their future career ambitions.

INTERNSHIP

Each student will undertake an internship of a minimum of three months in a company of their choice at the end of the classroom part of the program. The internship will contribute directly to the content of the Final Management Project and may take place anywhere in the world.

FINAL MANAGEMENT PROJECT

The second year of the program is dedicated to the Final Management Project which will be undertaken under the supervision of a GGSB professor.
Students will focus on a management aspect of the fashion, design and luxury industries; they are also encouraged to choose the subject of the Final Management Project in coherence with their future career goals. It is possible to complete the project in parallel with an employment or an internship in France or abroad.

FOREIGN LANGUAGES

Foreign language skills are essential in a globally competitive business environment. The program is taught in English, and no prior knowledge of French is required to attend the program. Students have the possibility of learning French or another foreign language such as Spanish or Chinese during the program.
This language component, although not compulsory, is highly recommended for students who intend to pursue an international career, since companies in the Fashion, Design and Luxury industry are currently recruiting personnel speaking the language of the country in which they are based, in addition to English and in-demand languages like Chinese or Russian.

LOCATION

The MSc in Fashion, Design and Luxury Management will be offered at the GGSB Grenoble, Paris and London campuses.

PROGRAM BENEFITS

Students enrolled in the program will:

- Acquire and develop the specific management skills required for a successful career in fashion, design, and luxury industries
- Benefit from teaching staff with extensive scientific and professional industry experience
- Enjoy study trips with visits to companies and industry-specific fairs and events
- Study in a multicultural and creative learning environment
- Understand the creation of value in the fashion, design and luxury industries

Careers

It is expected that graduates of this MSc program will either take up positions in multinational companies in the fashion, design and luxury industries or will become entrepreneurs able to found and develop their own companies.

The program will prepare graduates for positions in sourcing, purchasing, product development, product management, public relations, events, store retail management, people management and entrepreneurship.

Admission

Candidates should have excellent written and oral communication skills, as well as strong interpersonal skills and the motivation to pursue an international career.

No prior knowledge of the fashion, design and luxury management industries is required, but applicants should demonstrate a strong interest in this area and have a clear idea of how the program will help them achieve career goals.

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with good grade average.
- Work experience is not compulsory.
- Fluency in English (see test requirements below).

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MA Fashion Marketing and Branding at Winchester School of Art, University of Southampton, will enable you to engage with the complex marketing and branding challenges facing fashion brands in a global industry. Read more

MA Fashion Marketing and Branding at Winchester School of Art, University of Southampton, will enable you to engage with the complex marketing and branding challenges facing fashion brands in a global industry. You will develop the skills required to understand and build fashion brands, and how to use design-led solutions to meet modern marketing and management challenges. A distinctive feature of this programme is the focus on understanding fashion consumer behaviour and fashion brands from emerging markets/economies. Whether your interests lie with luxury, fast fashion, lifestyle or other fashion brands, you will gain an understanding of how to apply your knowledge in a dynamic industry. Teaching on this programme is provided by staff with many years of experience in the fashion and creative industries, and you will practise skills that will be directly transferable to a working environment or to further research-based postgraduate study.

Introducing your course

This is the course page for MA Fashion Marketing and Branding at the University of Southampton. Find out everything about Fashion Marketing and Branding and what studying here involves.

In this course page we explain a range of key information about the course. This includes typical entry requirements, modules you can take and how assessment works. We also suggest career opportunities open to you as a University of Southampton graduate of MA Fashion Marketing and Branding.

If you still have questions, please get in touch and we’ll be happy to answer any enquiries. See our contact us page for our telephone, email and address information.

Overview

MA Fashion Marketing and Branding at Winchester School of Art is designed to balance the theoretical knowledge and practical skills required to succeed in marketing roles in international based fashion and textile brands.

This MA programme will explore the specific marketing challenges and opportunities that exist within the world of fashion and its supporting textiles industries. The global nature of the Fashion industry, coupled with rapid advances in communication and digital technologies, have changed the nature of how we view the world of fashion and how consumers' tastes develop. In this context, the world of Fashion demands a focused and knowledge based approach to marketing.

You will critically analyse your ideas in relation to contemporary issues and theories of fashion and textile marketing from a local and global perspective. You will have the opportunity to develop the critical thinking and skills required for a successful career in Fashion Marketing and Branding, enabling you to respond positively to the changing demands of clients and consumers.

Subjects covered include:

  1. The history of fashion
  2. Strategic marketing
  3. Branding
  4. Trend forecasting
  5. Creating value for fashion consumers
  6. Visual merchandising
  7. Market and consumer segmentation
  8. Marketing communications
  9. Corporate social responsibility
  10. Research skills

Students are encouraged from a wide variety of disciplines, including marketing. This programme is open to management based students without an arts portfolio or to students from arts, humanities, social sciences, engineering and science backgrounds.

Click here to download the full Programme Specification.



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Design Innovation and Brand Management are the commercial powerhouses of all global organisations. These need to be understood and applied to the fast-growing business and luxury markets worldwide. Read more

Design Innovation and Brand Management are the commercial powerhouses of all global organisations. These need to be understood and applied to the fast-growing business and luxury markets worldwide. This course will help you become an innovator, attracting design savvy and communication conscious entrepreneurs.

This course will enable you to apply contemporary management and design thinking in a professional context, helping you compete in the growing global markets using your creativity, strategy and management theory.

The key to successful brand development is an understanding of business strategy in relation to design thinking models and a diverse and inquisitive mind as to the relationships involved in incremental or radical innovation. Branding connects to the consumer through a range of tools; identity, experience, advertising and manipulation, while design innovation is more about new thinking processes, new associations/relationships between functionality and aesthetics and new technologies.

Learn about these fascinating contemporary areas and gain relevant professional skills, preparing you for success in your career.

Course detail

Students study luxury design, design innovation and its relationship to the experience of creative management through brand strategies. This is then applied creatively to a range of live industry projects. Through carefully designed modules you will explore a range of evolutionary and revolutionary processes that build a professional understanding of current global environments.

As well as this critical industry knowledge, you will also:

• Have the unique opportunity to collaborate across other post graduate courses delivered in the London School of Film Media and Design and the London School of Music

• gain specialist skills and knowledge in your course

• gain insight and professional practice from working alongside students from the other courses, replicating collaborative industry practices

• explore a range of evolutionary and revolutionary processes to build a professional understanding of today's competitive global environments related to design, innovation processes and the management of brands

• develop your own project driven by your new knowledge: the culmination of your Masters experience

• apply management and design thinking to support organisations to compete in the growing global markets combining creativity, strategy and management and visual language as communication powerful tools

• learn to research, apply and present/pitch design innovation and branding campaigns with mentored design partnerships or teams on industry set briefs.

Modules

  • Research for the Creative Industries
  • Communication Management
  • Communication Application
  • Innovation
  • Professionalisation
  • Internship or Industry Mentored Brief
  • Master's Project or Dissertation

Jobs and placements

The Professionalisation module is an immersive module that covers the key professional creative and technical skills that anchor industry.

Through seminars and practical workshops you will:

• explore the working life of a professional

• gain a better understanding of industry narratives

• understand historical approaches used within the field of advertising, branding and communications.

The Internship or Industry Mentored Brief is an important module and an integral element of the MA Luxury Design Innovation and Brand Management. This is a module designed to develop the experience of design, branding and communication through experience in industry or doing a professional live mentored brief, with one of our mentors.

The University of West London has its own 'W5 Productions' which will support appropriately-skilled students find relevant work placements or an industry mentored brief in the creative industries.

Career and study progression

The MA Luxury Design Innovation and Brand Management develops graduate attributes that prepare you for a range of possible careers, depending on your interests and talents.These include:

• Brand and design managers

• Marketers

• Client account handlers

• Project managers

• Creative directors

• Senior designers

• Design team leaders

• Art directors

• Advertising managers

• Account planners

• Strategic thinkers

• Communication Consultants

• Content creators and managers

• Client account executives

The UK attracts many global brands, setting up flagship stores to attract domestic and overseas visitors to private retail locations. Retailers continue to look to enter new markets in potential higher growth regions, seeking to improve their existing operational performance in these markets to achieve sustained growth. This course has been designed to lead to employment and is targeted towards students whose career developments and interests lie within this field and the growth sector of the Design and Fashion Industries.

How to apply

Click the following link for information on how to apply to this course.

Scholarships and bursaries

Information about scholarships and bursaries can be found here.



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Modern business is increasingly global - and we have designed a programme to match. This MSc gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you. Read more

Modern business is increasingly global - and we have designed a programme to match. This MSc gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you.

Drawing on GCU's close relationship to industry, we'll help you develop new insight into the cross-cultural challenges you'll face in today's global environment - and how to address them. You'll discover how technology can help you develop sustainable marketing practices, better understand consumer behaviour and plan marketing, branding and communication strategies. You'll also study marketing in both theory and practice, for a world-class education built on GCU's decades of academic and professional experience in the field.

As part of our welcoming, open and diverse GCU community, you'll also be in the ideal place to launch a marketing career that is globally engaged and socially responsible - truly serving the common good.

What you will study

Our well-established links with industry together with current thinking and research has shaped the structure of the programme, which consists of 6 modules, plus a Dissertation.

Strategic Marketing of Luxury Goods

Explores how the assets of a luxury company can be used to create and deliver value to stakeholders, particularly customers and stakeholders. Students are provided with the opportunity to develop a managerial overview of how marketing interacts with the other functional areas of the luxury business.

Legal Aspects of Brand Management

Focuses on and contextualises niche aspects of law so as to be accessible to those without prior legal study of intellectual property law or regulation. It provides foundations for critical, analytical and legally creative thinking while exploring legal issues related to trademarks, domain names, passing off, design rights, patent rights, copyright, and issues relating to advertising standards.

Developing Personal and Professional Competence

Enables students to identify, understand, develop and articulate their key personal abilities in the context of their future career aspirations. Students will be given the opportunity to undertake an industry placement, volunteer, study abroad or take part in desk based consultancy in order to be better prepared for their personal and professional life.

Consumer-Led Sustainable Marketing

Designed to provide an in-depth and critical understanding of consumer-led sustainable marketing practices. Students are introduced to the concept of customer insight and its role in marketing decision-making. The module evaluates the psychological, social and economic roots of the discipline of consumer behaviour and relates these to contemporary consumers.

Global Branding and Integrated Marketing Communications

Provides students with a critical understanding of branding theory through an examination of key theoretical frameworks relevant to brand identity, personality, brand relationships and brand culture. Various sectors including fashion, luxury, travel and entertainment are explored while providing students an understanding of marketing communication's mix.

Research Project: Design and Methods

Introduces students to research approaches and time management skills essential for their research project. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.

Dissertation

The final element of the programme is the dissertation, which provides you with an opportunity to design and undertake a piece of original research in a selective area of Luxury Brand Marketing.

Graduate prospects

You'll graduate from our career-focused programme ideally positioned to create innovative marketing solutions in a variety of sectors - from fashion to travel, entertainment to technology. Our alumni pursue rewarding careers and create meaningful change in the UK and internationally.



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Do you have a passion for high-end fashion and lifestyle products? Want to work with the world’s most luxurious brands? Whether you’re interested in fashion, beauty, travel, sport, cars or yachts; Southampton Solent’s postgraduate luxury brand management programme will equip you with the knowledge and skills required to launch an exciting career. Read more

Do you have a passion for high-end fashion and lifestyle products? Want to work with the world’s most luxurious brands? Whether you’re interested in fashion, beauty, travel, sport, cars or yachts; Southampton Solent’s postgraduate luxury brand management programme will equip you with the knowledge and skills required to launch an exciting career.

The course will provide you with an advanced understanding of business management, strategic marketing and creative direction. You’ll work on real project briefs which have been sourced via the course team's close industry links. Projects will give you a range of practical and theory-based skills, all of which are tailored to meet your individual career ambitions.

You’ll graduate with a strong portfolio of real client work, acquired through the course’s industry-focused units, assessments and briefs.

The teaching team's industry links can provide you with a range of contacts at CEO and marketing director level. This presents an excellent opportunity for industry engagement while you are still on the course, and will help you to graduate with a professional network of in-house and agency contacts.

What does this course lead to?

Graduates from this course will be well-placed to pursue senior positions within the luxury brand sector. Suitable areas include brand management, marketing, PR, communications and business management.

Who is this course for?

This course will appeal to those with a desire to work at a senior level for the world’s most luxurious brands. It’s ideal for candidates who have gained a marketing-related degree, or who have professional experience in this field.

What you will study

Units include:

  • Luxury Business Management
  • Luxury Marketing & Branding
  • Luxury Culture
  • Luxury Launch
  • Professional Practice
  • Research Methods
  • Final Masters Project

Facilities

A stimulating learning environment and access to state-of-the-art resources will help you to make the most of your time here at Solent. These include a 24-hour library, computer resource centres, bookable study spaces and comprehensive sport/exercise facilities. You’ll also have access to our academic support and career development services.

Students on this course benefit from a range of subject-specific facilities throughout their studies. This includes Mac computers, professional creative software, digital printing studios and high-end photography equipment.

Your future

This course will prepare you for a range of careers, including:

  • Business management
  • Brand management
  • Marketing
  • PR
  • Luxury industry entrepreneurship

Industry links

Staff have strong links with industry. This gives students access to live briefs, consultancy projects and a programme of relevant guest speakers. 

Placements

The course project is flexible to allow for a work placement opportunity. Students are expected to source this opportunity themselves, but will be supported by the course team wherever possible.



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The global luxury sector continues to grow, with increasing profits for both well established and new brands. This course will address the specific challenges and opportunities of the luxury sector and is the perfect choice for students that see their future careers with premium, high-end and luxury brands. Read more

Course summary

The global luxury sector continues to grow, with increasing profits for both well established and new brands. This course will address the specific challenges and opportunities of the luxury sector and is the perfect choice for students that see their future careers with premium, high-end and luxury brands.

We enable you to become a confident leader and an innovative thinker, learning how to approach brands and decide their place within the market. You’ll learn how luxury brands are managed in the international marketplace, as well as looking at branding from producer and consumer perspectives.

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The International Fashion Marketing masters course is an exciting and innovative course which aims to equip the global fashion marketing managers of the future with skills in . Read more

The International Fashion Marketing masters course is an exciting and innovative course which aims to equip the global fashion marketing managers of the future with skills in strategic marketing, retail marketing and multi-channel marketing. This course is suitable for students from a marketing related academic background and equips graduates with the necessary marketing management skills vital for a career in the fast-paced world of international fashion. This programme is designed as a specialist MSc marketing course that will develop and strengthen core marketing skills into specialist areas including; strategic marketing skills and digital marketing skills.

The course will teach you how to be adaptive and to have the managerial and specific know-how to effectively market attractive brands in an increasingly competitive global online environment. You will become competent in strategic marketing problem-solving and multi-channel marketing, and develop your self-learning and time-management skills.

The course is a one-year full-time MSc, delivered on-campus at the School of Materials.

Course unit details

The complete MSc course is made up of taught course units and a research dissertation project. The taught course units, assessed by a combination of coursework and examination, cover a wide range of industry-relevant subject areas:

Course Units:

  • Strategic Marketing - including strategic case analysis
  • Retail Marketing - including retail applications of marketing
  • Multi-channel Marketing - including SEO, PPC and Digital Marketing
  • Constructed Textiles for Fashion - including mood board development and knitting and weaving processes
  • International Fashion Retailing- including market entry methods and luxury branding
  • Research Methods - including data analysis and collection methods

Your dissertation is a chance to apply what you have learned to a focused five-month research project. Your choice of topic will be determined in consultation with your personal tutor and will develop further skills that can be applied to the real world

Disability support

Practical support and advice for current students and applicants is available from the Disability Advisory and Support Service. Email: 

Career opportunities

The employment prospects following graduation from the School are excellent; our graduates have been employed as buyers, marketers and PR in great positions at Burberry, Gucci, Abercombie and Fitch, Marks and Spencers and Prada.

We have extensive contacts in the fashion industry; these include Arcadia, ASOS, Next and Marks and Spencer, Burberry and Gucci.



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This course will provide you with up-to-date management skills in the context of fashion. You will embark on an innovative curriculum which balances theoretical constructs with practical commercial solutions. Read more

This course will provide you with up-to-date management skills in the context of fashion.

You will embark on an innovative curriculum which balances theoretical constructs with practical commercial solutions. In addition to formal learning and teaching, you will engage with industry professionals, live projects, guest speakers and overseas trips to ensure a rich and varied experience.

You will have the option to graduate with one of two pathways, marketing management or luxury branding, depending on your individual interests and choice of modules.



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The Rome Business School’s Master in Fashion Management is the ideal academic course for professionals seeking a . world-class degree programme. Read more

The Rome Business School’s Master in Fashion Management is the ideal academic course for professionals seeking a world-class degree programme in these discipline, leading to a successful global career in the the global fashion market.

With the Rome Business School’s international perspective, the programme offers a unique learning experience and a global professional exposure, enabling participants to study in one of the best cities of the world or online. The Rome Business School’s Master in Fashion Management is geared to provide all the tools necessary to interpret, forecast, and follow this sector’s phases and trends, and is aimed at students, professionals, and entrepreneurs in the fashion, design, and luxury industries who wish to acquire the basics of and the ability to interpret the evolution of this special market, setting up and maintaining successful businesses.

 

Objectives

In particular, on completing the programme, participants will be able to:

  • identify, analyse, and understand the fashion sector’s characteristics, its market trends and their evolution;
  • identify and develop effective managerial strategies for fashion sector businesses;
  • recognise and understand the specificities and differences between the various types of production and organisation in fashion, haute couture and fast fashion businesses;
  • develop a business plan for fashion companies;
  • identify the specificities of the various types of products in the clothing, accessories, jewellery, home and beauty contexts;
  • analyse and perfect offline, online, and performance integrated fashion system strategies pertaining to marketing, branding, and communication;
  • identify, analyse, and understand the innovative technologies, materials, and distribution opportunities found in the fashion sector;
  • utilise brand monitoring tools suited to continuously work on the constant improvement of a fashion brand’s storytelling and reputation;
  • utilise the experience acquired during company visits and interactions with industry professionals to build their own professional networks in the fashion market.

Professional Outlets

At the end of the Master, the students will be able to strengthen their professionalism or start their careers in relation to professional profiles such as:

  • Entrepreneur or manager in companies specialising in production, distribution, or commercialisation in the fashion context;
  • Store manager
  • Designer and stylist with managerial and communication abilities
  • Brand manager, marketing and/or communication director for fashion companies (also as a freelance consultant)
  • Press officer or PR director for a fashion brand
  • Social media manager or social media strategist for a fashion brand
  • Event manager specialising in fashion shows and events
  • Personal shopper
  • Fashion blogger

Target Recipients

The Master Course in Fashion Management is designed both for those who are already professionally employed in the fashion industry and wish to update their competencies and acquire new ones in the field, and for those who intend to get a specialisation before their first experience in the industry.

Thus, typical attendee profiles are:

  • graduates interested in specialising in fashion management and therefore in acquiring the specific competencies needed to operate in this context;
  • entrepreneurs interested in launching or revitalising a retail business focussed on the sale of clothing, accessories, jewellery, and home and beauty products;
  • designers and stylists who also wish to acquire managerial competencies related to the management, distribution, and communication of their own brand or collection;
  • managers, professionals, and consultants seeking to specialise in the fashion industry.

Contents

The Fashion Market

The fashion industry and its evolution in various cultural and geographical contexts;

The fashion system: types of businesses (from haute couture to fast fashion)

Elements of consumer sociology

Elements of fashion history

Managerial Competencies

Business strategy and company organisation

Economics and company management

Marketing management

Digital marketing

Accounting and management control

Project Management

Business Planning

Human resource management

Fashion Products

Menswear, womenswear, childrenswear

Accessories

Jewellery

Home

Beauty and personal care

Fashion Touch Points and Communication Strategies

Targeting, experiential branding, and holistic marketing in fashion

Luxury Fashion: direct marketing, heritage marketing, ambient marketing, and packaging

Naming, branding and guidelines for their use

Visual Branding and Creative Direction: expressing exclusivity

Public relations, the press office, and institutional communication for fashion

Analysis and design of web-based supports, and elements of SEO

Social networking in the fashion sector

Brand monitoring for fashion

Retail branding: point of sale furnishing and layout

Shows and events

Technological innovation in Fashion

Point of sale and interfaces

Materials

Online presence and mobile app functionality

E-commerce and new forms of distribution

Fashion in the Made in Italy domain

Case histories, company visits and testimonials

 

Structure (12 months)

The Rome Business School’s Master’s Degree in Fashion Management is structured in:

  • 6 months of lectures (twice a week)
  • 6 months of international internship and project work
  • Company visits
  • Personalized career services
  • Cultural programme
  • Seminars and events
  • 

Attendance formulas

The Master in Fashion Management may be attended in the following formulas:

  • On Campus, at the Rome Business School Rome headquarters.
  • Online (Distance Learning), through a cutting edge e-learning platform with live lectures and a great teacher-student interaction.


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Modern business is increasingly global - and we have designed a programme to match. Our MSc Global Marketing gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you. Read more

Modern business is increasingly global - and we have designed a programme to match. Our MSc Global Marketing gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you.

Drawing on GCU's close relationship to industry, we'll help you develop new insight into the cross-cultural challenges you'll face in today's global environment - and how to address them. You'll discover how technology can help you develop sustainable marketing practices, better understand consumer behaviour and plan marketing, branding and communication strategies. You will study marketing in both theory and practice, for a world-class education built on GCU's decades of academic and professional experience in the field.

As part of our welcoming, open and diverse GCU community, you'll also be in the ideal place to launch a marketing career that is globally engaged and socially responsible - truly serving the common good.

What you will study

Global Marketing Strategy

Considers the challenges that organisations face in the contemporary global B2B and B2C marketplace and explores strategic options internationally. Adopting a strategic marketing planning perspective this module will equip students with the necessary tools, skills and insights to generate a comprehensive, cohesive and congruent strategic marketing plan to take an organisation global.

Product and Service Innovation and Global Logistics

Examines the interconnection of an entrepreneurial mind-set and its role in the process of product and service innovation in a private, public or third sector. By critically appraising effective and responsible marketing solutions for sourcing and global logistics, students will develop a portfolio of how to take their innovation to market and realise its benefits internationally.

Developing Personal and Professional Competence

Enables students to identify, understand, develop and articulate their key personal abilities in the context of their future career aspirations. Students will be given the opportunity to undertake an internship, volunteer, study abroad or take part in desk based consultancy. Students will be invited to apply the concepts of personal and professional development to what they are experiencing outside the classroom in order to be better prepared for their personal and professional life.

Consumer-Led Sustainable Marketing

Delivers a critical, in-depth understanding of consumer-led sustainable marketing practices. Students are introduced to the concept of customer insight and its role in marketing decision-making. The module evaluates the psychological, social and economic roots of the discipline of consumer behaviour and relates these to contemporary consumers.

Global Branding and Integrated Marketing Communications

Provides students with a critical understanding of how a brand may be marketed via digital communications and placed within the global marketplace. Various sectors including fashion, luxury, travel, entertainment and technology are explored while providing students with an in depth understanding of branding theory.

Research Project: Design and Methods

Introduces students to research approaches, time and project management skills essential for their dissertation and similar tasks in the future. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.

Dissertation

The final element of the programme is the dissertation, which provides you with an opportunity to design and undertake a piece of original research in a relevant area of marketing which could become the starting point of your career in global marketing

Your career

You'll graduate from our career-focused programme ideally positioned to create innovative marketing solutions in a variety of sectors - from fashion to travel, entertainment to technology. Our alumni pursue rewarding careers and create meaningful change in the UK and internationally.



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This programme develops entrepreneurs who can build and capitalise on the existing strengths in the UK and international fashion industries. Read more

Introduction

This programme develops entrepreneurs who can build and capitalise on the existing strengths in the UK and international fashion industries.

Content

The ethos that entrepreneurship serves as a catalyst for economic development underpins the philosophy of this specialist course. Strengthened by London College of Fashion’s unparalleled external and internal industry networks, MA Fashion Entrepreneurship aims to develop new fashion concepts through to commercialization. Addressing the need for the fashion entrepreneur who can identify market opportunities in the industry, this programme is firmly aligned to 21st century, global business with all the challenges and potential this brings.

This course will enable individuals to build and capitalize on existing strengths both in the UK and internationally. In depth studies of innovative emerging designers in the UK provide an understanding of the British fashion industry while extra-curricular international study tours provide valuable insights into the global fashion market. Industry presentations and factory tours have taken place previously in Paris, Milan and Shanghai and have explored everything from French Haute Couture to Italian craftsmanship and Asia’s luxury fashion boom.

MA Fashion Entrepreneurship is a dynamic and interactive learning experience that is built through key collaborative relationships in education (such as IFM in Paris) and industry. Through a supported and structured programme that includes entrepreneurial practice, new business models and planning and management of creative enterprise, participants are encouraged to develop new thinking and innovative concepts. Former alumni have launched their own fashion businesses or taken on entrepreneurial roles in fields such as buying, corporate sustainable responsibility and international brand building for perse fashion companies that span luxury to high street.

Structure

12 months level 7 180 credits

Term One

Fashion Branding (20 credits)
Entrepreneurship and Innovation (20 credits)
Research Methods (20 credits)

Term Two

Managing Creative Enterprise (20 credits)
Business Development and Planning (20 credits)
Collaborative Unit (20 credits)

Term Three

Masters Project (60 credits)

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The online MBA from Nottingham Business School, will give you all the experience you need to make a significant impact in the world of business without having to set foot on campus. Read more
The online MBA from Nottingham Business School, will give you all the experience you need to make a significant impact in the world of business without having to set foot on campus.

Designed for high-performing middle managers seeking a more fulfilling role, this course will give you the ability to work effectively at a senior strategic management level. Through online, experiential and personalised study techniques you will gain the in-depth strategic knowledge you need to put the theories you’ve learnt into practice, ultimately giving you the expertise and confidence to lead your organisation to business success.

Students can choose to follow a core MBA curriculum or specialise in fashion management or data analytics.
Career-focused specialisms

- MBA with fashion management – studies are focused on fashion business, fashion marketing communication or luxury fashion branding, giving students with or without fashion experience the practical skills to excel in this dynamic sector.

- MBA with data analytics – studies are focused on the life cycle of big data and its huge impact on company processes and strategy, giving students the knowledge and insights they need to capitalise on this fundamental aspect of modern business.

Course overview

The experiential component of Nottingham Business School’s MBA ensures that you are able to apply your knowledge in real-world business scenarios.

Through the online modules, you will cover a breadth of management subjects, with exposure to lecturers, guest speakers and students from a host of industry sectors. You will also participate regularly in business simulations and case study projects, helping you understand the challenges of managing an organisation.
Flexible and engaging online learning

NTU is committed to offering highly relevant courses, tailored to fit around your lifestyle and career. The online MBA course provides a flexible and engaging way to learn.

Course curriculum

Nottingham Business School’s online MBA is a modular course, completed over three years. The MBA course consists of 10 core modules worth ten credits each, a project module worth 40 credits, plus a choice of four additional modules in MBA, Fashion Management or Data Analytics (total 40 credits).

Course modules

- Responsible Leadership
- The Values-led Organisation
- Global Marketing Management
- Operations Management
- Organisations and People Management
- Financial Management
- Business Information and Decision Making
- Strategic Change Management
- Business Research Project
- Professional and Leadership Development

MBA modules

- Customer Engagement
- Managing Creativity and Innovation
- Reconfiguring the Human Resource Management Function
- Advanced Strategic Management

Data Analytics modules

- Statistical Approaches to Data Analysis
- Fundamentals of Big Data and its Infrastructure
- Practical Machine Learning Methods for Data Mining
- Deriving Business Value from Data Science

Fashion Management modules

- Fashion Branding and Communications
- Fashion Buying and Merchandising
- Fashion Forecasting
- Fashion Sourcing and Supply Chain Management

Career outlook

With courses and research informed by industry, we can help you to further your career, research the subject you’re passionate about and become a specialist in your field.

Our graduates have found employment in a range of national and global businesses, including small or medium-sized private and public sector organisations, in sectors such as banking, investment and retail, as well as in management consultancy roles.

Start your journey today

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MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing. Read more

MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing.

Marketing is no longer just a business function. It is a way of doing business that places the consumer at the centre of organisational activity. As such, marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.

Indeed, few organisations remain unaffected by patterns of change in the global marketplace. Whether actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. It will also enhance your ability to think strategically about marketing issues and challenges.

You also have the option to study this programme via Distance Learning.

Course content

The MSc International Marketing Strategy is made up of several modules that combine to provide comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing, the decision to internationalise, market identification, screening and selection, market entry, tactical action programmes, implementation, monitoring and evaluation. Examples of specific issues that are covered include: standardisation adaptation, cultural drivers of customer behaviour, the impact of global trends, country of origin effect, international branding issues and the use of social media. The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.

For further information about this course please visit the award map: http://oldweb.northampton.ac.uk/caf/pgmsaward/international-marketing-strategy-msc.htm

Course modules (17/18)

-Marketing: Principles and Management

-Global Marketing Strategy

-International Marketing Research

-Global Marketing Issues

-Strategic Digital Marketing

-International Marketing Communications

-Dissertation and Research Methods

Schedule

One year, full time over three trimesters.

In addition to attending lectures and seminars (around 10-12 hours a week) you will be expected to spend significant time (25 or more hours a week) engaged in preparing for classes and additional self-directed study as well as participating in the support programme.

Assessments

An innovative range of individual and group based assessments are used involving the preparation of essays, marketing plans, case study analyses, portfolios and presentations as well as the dissertation.

Facilities and Special Features

Throughout the course you are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using a combination of lecture and seminar sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real world case-studies and practical exercises supplemented by extensive on-line learning materials

To integrate these modules and enrich the experience of the student there is a supporting programme of workshop activities and events. Typically these include a Summer School as well as guest speakers, marketing games, study trips and learning skills development sessions throughout the year.

Summer School

In July 2015, students studying on the course benefitted from a week-long Summer School that provided the opportunity to have marketing concepts brought to life through study trips, visiting speakers and participating in a Marketing Challenge based on Northampton’s leather heritage.

The students were able to find out how leather products are produced with a tour of the tannery at the University’s Institute for Creative Leather Technologies. Professor Mike Redwood spoke on the way luxury leather brands market themselves and the particular issues they face in developing markets.

Careers

Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation. Our marketing graduates can be found working in a range of organisations large and small in areas such as brand management, business development, digital and online marketing, marketing communications and marketing research.



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The fashion industry has become an important actor in world social and economic development. Yet too often fashion communications have been analyzed exclusively from the point of view of the Western fashion system—or simply been dismissed as superficial or irrelevant. Read more
The fashion industry has become an important actor in world social and economic development. Yet too often fashion communications have been analyzed exclusively from the point of view of the Western fashion system—or simply been dismissed as superficial or irrelevant.

The optional fashion track within the Master of Arts in Global Communications (MAGC) addresses this misperception. It offers courses taught by theorists of fashion and professionals in the field. Students get the chance to explore the many facets of fashion communications.

From traditional to cutting-edge

The specialized fashion track of MAGC provides an in-depth background applicable to careers in traditional fashion communications, as well as in several expanding and cutting-edge aspects of the industry including:
-The marketing of global luxury brands.
-The rise of ethical fashion, such as cause-related marketing, Labor Behind the Label, and sustainable consumption.
-NGO fashion and textile production for sustainable development.
-Cultural implications of globalized fashion.
-The digital revolution in fashion journalism and marketing including blogs and websites.
-Fashion centers and cities worldwide.

Students take introductory background courses which provide theories and models to prepare them for study of specific fashion issues in modules. These modules are taught by visiting professionals and researchers, top in their fields.

This specialized knowledge will be supplemented by and integrated with courses for the Master of Arts in Global Communications.

Structure of the specialized track

As in the regular MA in Global Communications program, coursework can be completed in three semesters, including the summer. The length of the internship or thesis may vary, however—many students choose to take additional time for these components. The program requirements for the MAGC Fashion Track are as follows:
-Four core courses (16 credits)
-Four fashion modules (8 credits)
-Two courses out of a list of seven core options (8 credits)
-Two electives chosen from any of the Global communications graduate course offerings (8 credits)
-Final project: thesis or internship (8 credits)

Core courses focus on the fundamentals of global communications—and particularly how they relate to the fashion industry and fashion theory. Modules include such specialized topics as Asian Fashion Communication, Applied Design Thinking for Sustainability, and Paris Style, An Emerging Designer Pop-up Store, among many others. You also have a choice of practicums in sustainable development, NGOs, or Branding and courses in PR and journalism.

Coursework and Research Masters

The MA in in Global Communications, Fashion Track is a 48 credit Coursework and Research Masters that can be completed in one calendar year. Coursework and Research Masters at AUP open up international horizons and enable career-transition through an extensive range of classes blending theory and practice. You will develop precision in your problem-solving skills through challenging hands-on modules and choice of an internship or a personalized research project.

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