The MA in Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.
The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross cultural context, and offers a strong academic underpinning on theories of luxury and consumption. You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas.
The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths’ alumni for inspirational talks. This programme offers practice based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths.
Core Modules
You will take the following core modules:
Option Modules
Students can make up the remaining credits with the modules below:
This programme has a strong critical and theoretical underpinning, enabling you to write a dissertation that could serve as a stepping stone to a higher level academic study and/or careers within research or academia.
This MA will provide you with the management, entrepreneurial marketing and professional skills required to pursue a career in the luxury brand field.
This sector covers a wide range of creative industries and the combination of core and optional modules will allow you to develop specific knowledge and skills, to enhance your career prospects and succeed in relevant career/professional paths.
The Master in Luxury Goods Management - EMLUX is aimed at those students who wish to begin their career path in the luxury industry, a sector that requires both an understanding of the process of creativity and a solid managerial approach in order to succeed in an international multifaceted environment. With a concrete approach, EMLUX allows you to understand the peculiar logic and strategies of luxury companies, who master the ability to craft products that are desired by clients worldwide.
Starting from the necessary cultural foundations of luxury and the understanding of the utmost importance of craftsmanship and of the Métiers d’Art which are vital for this industry, EMLUX proceeds to unravel the managerial tools that dominate the functions of a luxury company, with a particular focus on brand and marketing management, communication, retail, finance and accounting, which are key to obtain economic stability and long term growth. Our cross-functional approach is the key for future managers who need to understand the implications and impact of company decisions.
EMLUX allows you to acquire an overview of all the different functions of a luxury company so you will be able to under- stand the peculiarities of the companies that operate in this sector and choose the path for the professional growth that best suits your interests and passions.
Participants will therefore be exposed to the fundamentals needed to start the following careers:
● Marketing or brand manager
● Product manager
● Licensing manager
● Retail/wholesale manager
● Communication manager
● Area manager
● Buyer/merchandiser
● Luxury: definition, environment and characteristics – introductory course
● Sociocultural analysis of luxury
● Human resource management & business organization
● Cross cultural management & organization
● Marketing management
● Brand management
● Global integrated marketing communication
● Research techniques in the luxury industry
● Accounting, financial management and performance measurement
● Pricing and retail in the luxury industry
● Sales and customer relationship management
● Legal issues
● Supply chain strategy and network design
● Manufacturing, distribution & operations
● Product design and development
● Innovation & trends
● Basic Chinese course
● Beginner Italian or French language course
The teaching method is based upon lessons, case analyses, company visits and presentations, group and individual work sessions, out-of class assignments and finalized by a Project Work with a practical approach to a managerial issue pertaining to the luxury industry. To complete the perspective on the luxury environment EMLUX activities include visits such as Baglietto (yachts), Damiani (jewellery), Van Cleef&Arpels (jewellery), Atelier Pino Grasso (fashion), Excelsior (concept store), etc.
In addition, true to its international vocation, EMLUX has developed a session in Paris, France, with a focus on French luxury that during the past edition was in collaboration with the University of Sciences-Po. The session included not only lectures by French brands such as Lanvin and Chloé, but also a focus on the Champagne and jewellery market, with a visit to the Van Cleef&Arpels atelier and boutique.
EMLUX has been developed in collaboration with the Cologni Foundation of the Métiers d’Art and with the Fondation de la Haute Horlogerie.
The following have lectured in the Master:
● Paolo Balistrieri, Head of Anti-counterfeiting for Southern Europe at Louis Vuitton Mallettier- LVMH Fashion Group
● Christopher Berry, author of The Idea of Luxury: a Conceptual and Historical Investigation
● Davide Castelvero, head of CRM Bottega Veneta
● Alberto Cavalli, Lifestyle and Luxury Goods Correspondent by Vedomosti, the leading Russian financial newspaper
● Michel Chevalier Professor at University Paris Dauphine; author of Luxury Brand Management, Luxury China: Opportunities and Market potential and Luxury Retail Management
● Marco De Angeli, Clients and External Relations Director at ABC
● Alberto Festa, President of Bulgari USA
● Pino Grasso, Haute Couture Embroiderer winner of the Prix Talent du Luxe et de la Création of the Centre du Luxe et de la Création Paris
● Paola Leoni, Founder and Managing Partner at Corporate Advisors
● Matteo Marzotto, President of Fiera di Vicenza, former CEO of Valentino and Vionnet
● Uché Okonkwo Executive Director at Luxe Corp, author of Luxury Fashion Branding and Luxury Online: Styles, Systems, Strategies
● Carl Rohde, Head of Science of the Times, Professor of trend-watching at Fontys University of Applied Sciences
● Andrea Rossi, CFO of Valextra
● Stefano Turconi, Sloan Fellow and Strategy Research Associate at London Business School
● Alessandro Varisco, General Manager of Moschino
EMLUX full-time, now in its third edition, is taught entirely in English by an international faculty to an international class of students. A key element to compete in the luxury environment that is international by nature and definition.
Our program allows students not only to study all company functions through the lens of a company operating in the particular environment of luxury goods, but also to explore different sectors from fashion to jewelery & watches to yachts to accessories.
Our program’s approach is aimed at teaching concrete strategies and tools.
Our faculty, which is a mix of academics and professionals from the luxury industry, is the ideal setup to obtain this objective.
All of the courses focus on both the peculiar strategies and approach of luxury companies in terms of marketing, communication, sales and retail, product development, customer care and operations, which differ highly from those of mass market goods.
All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.
Scholarship value: €5000
Our MBA Luxury Brand Management builds on GCU London's expertise in the luxury industry. We developed this innovative programme to meet the growing demand for experienced managers who really understand luxury brand management.
Through this programme, you'll master the tools and strategies of the global luxury market, launching your successful career in this fascinating industry. Luxury markets are becoming more competitive, more complex and more polarised; with the relevant, up-to-date industry knowledge you'll acquire in this programme, you'll be ready to meet those challenges head-on.
The curriculum emphasises data analysis to support evidence-based decision-making.
In the MBA Luxury Brand Management, you will explore key brand concepts such as authenticity, exclusivity and craftsmanship, balanced with brand access and immediacy. Then you'll develop your understanding of how these issues intersect with digital technology and contemporary culture.
At GCU, you'll join a welcoming and career-focused community of learners, professors and professionals. You'll find personal support as you work hard to achieve the successful career that's right for you.
Our well-established links with industry together with current thinking and research has shaped the structure of the programme, which consists of 7 modules, plus a dissertation.
Luxury Perspectives and Practice
Designed to critically assess the complexities of the luxury concept and the evolution of the global luxury sector. Students will analyse how perceptions of luxury value evolve across different product/market contexts and will investigate how individual consumers’ characteristics, social dynamics and brand related factors affect decisions to purchase luxury products and services.
Finance and Wealth Management
Develops a critical awareness of modern wealth management and builds on students' previous exposure to the financial management principles and techniques. The module will focus on all three major aspects of wealth management, which would be: wealth creation, wealth preservation and wealth transfer.
Luxury Distribution and Retail
Provides a critical analysis of management trends and developments with respect to the retailing and distribution of luxury goods and services. The dimensions of the luxury retail experience are considered - with a particular emphasis upon the creation of differential advantage through store image creation and customer service.
Strategy Leadership and Social Responsibility
Enables students to critically analyse the roles that managers play in formulating, implementing and evaluating strategy within organisations in the luxury sector. Students are encouraged reflect upon the importance of leadership in developing, protecting and exploiting strategic capabilities within organisations. The module is designed to help students take on a significant leadership role in their future careers in the luxury sector.
Strategic Brand Management
Explores the nature and role of the product from the perspective of brand delivery and experience across a range of luxury sectors. It highlights the importance of effective brand management in the luxury goods and services sector through a detailed consideration of the relative literature, supported by contextual examples.
Legal Aspects of Brand Management
Focuses on and contextualises niche aspects of law so as to be accessible to those without prior legal study of intellectual property law or regulation. It provides foundations for critical, analytical and legally creative thinking while exploring legal issues related to trademarks, domain names, passing off, design rights, patent rights, copyright, and issues relating to advertising standards.
Research Project: Design and Methods
Introduces students to research approaches and time management skills essential for their research project. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.
Dissertation
The final element of the programme is the dissertation, which provides you with an opportunity to design and undertake a piece of original research in a selective area of Luxury Brand Marketing. As part of the research, students have the opportunity to apply theories, concepts, theories and frameworks introduced in the modules that were previously taught.
The dissertation can assume one of 3 forms: An Applied Research Project, an Inquiry Project or a Business Consultancy Project.
Students studying the MBA Luxury Brand Management will be part of a small and focused class, a mix of local and international students sharing management expertise and benefiting from teaching by world-class professors, with research and professional experience as well as close links to industry.
The diversity and experience brought to the class by each individual is one of the primary strengths of the MBA Luxury Brand Management in GCU London. The programme is designed to promote informal peer support and knowledge sharing networks, helping them to become effective, independent, lifelong learners.
International academics from France, Spain, Italy, Taiwan, China and the USA have visited GCU London to gain insight into our teaching.
A number of assessment methods are used in the programme, which vary between modules, and include: group work, case studies, written coursework, group presentations, projects and a research-based dissertation.
GCU's MBA Luxury Brand Management produces graduates who are successful leaders and responsible global citizens, with the relevant, practical skillsets that employers value. The programme will help you build on your managerial experience with an in-demand specialisation so you can advance in your career.
Market analysts and industry experts all agree that Luxury Goods firms perform better than others even in turbulent times. The reason for this lies in their ability to fulfil the need for the exceptional expressed by a growing number of customers all over the world.
The International Master in Luxury Management is a unique double-degree programme created jointly by NEOMA Business School and MIP Politecnico in Milan. We have combined our academic and professional expertise and practice to deliver a curriculum specialised in how to understand, create and manage value in the luxury sector.
Associating French and Italian expertise, and with the support of our prestigious partners GUCCI and Champagne Taittinger, the programme covers the creation and the management of value in the luxury sector, from the product design to distribution.
The programme trains specialist managers in the luxury industry for senior positions in Luxury Goods companies.
Thanks to our interactive approach based on active learning with numerous case studies, business seminars and company visits, you will acquire hands-on knowledge of the major aspects of luxury management.
The International Master in Luxury Management is a cross-disciplinary programme delivered in English, in partnership with Gucci and Champagne Taittinger, through which you will:
Taught entirely in English, the curriculum reflects the complementary expertise of NEOMA BS and MIP Politecnico di Milano and of our corporate partners, Gucci and Champagne Taittinger.
FIRST TERM
NEOMA BS, Reims (France) from September till December.
This phase will give you an overview of the competitive structure and business models in the Luxury sector. It focuses on the key values of luxury assets. You will learn to understand value creation foundation, discover the fundamentals of luxury management and leadership, and then gradually move on to luxury markets (multicultural perspective) and understanding luxury company assets (turning brands into assets).
Study tour in Paris :
At the end of November, the students will benefit from visits of companies and businesses related to the luxury industry in Paris, culminating with a challenge.
This first term ends with case studies on exploiting assets in luxury markets (defining the potential for growth) before you move on to Milan.
SECOND TERM
MIP POLITECNICO DI MILANO, Milan (Italy), from January till June.
You will explore the creation and delivery of value. You will work on with value management in production, the transformation of cultural products into luxury products and collections, and of superior craftsmanship into outstanding products. You will also study how to convey the luxury experience through communication and retail (Digital Communication, Product & Collection Design, Operations & Quality Management, Supply Chain & Purchasing Management, Channel & Retail Management, and Communication & Promotion).
THIRD TERM
NEOMA BS, Reims (France), and MIP POLITECNICO DI MILANO, Milan (Italy), from July till December
You will undertake a Project or a Professional Thesis. This is also when you may develop professional experience in a firm involved in luxury management, though an optional internship (4 to 6-month, either in France or abroad).
The programme trains specialist managers in the luxury industry for senior positions in Luxury Goods companies.
A few of the possible jobs to which you can aspire:
The MSc in Luxury Management & Marketing Marketing is a 16-month program delivered by emlyon business schoolin partnership with Parsons School of Design at The New School (New York City) and in association with London College of Fashion, preparing students for an international management career in the luxury industry. It offers you a true multi-campus and multi-country experience by studying in Paris, London or New York and Shanghai.
You’ll acquire the basics of management, discover how to apply specialist management knowledge to the luxury industry, focus on the Fashion and Lifestyle Industry (London) or the Luxury Design Industry (New York City) and master fundamental skills that you will transpose to the luxury dimension of your choice. You will also experience the differences in international business cultures. Furthermore you will gain tangible work experience through the internship and business projects that are an inherent part of the curriculum. If you want to build a successful career in the highly competitive, highly international luxury industry, then this program offers you all that you need.
Throughout the year, various company visits and seminars are organized, but the contact with the business community does not stop there. You will be invited to participate in different Careers Days, where companies come to the campus to recruit future managers and high-quality interns.
The MSc in Luxury Management & Marketing is structured around two semesters in Paris and Shanghai (attended by the whole cohort) and a particular semester where you will choose a distinctive track allowing you to study the Fashion and Lifestyle Industry in London or the Luxury Design Industry in New York City:
*Track 1 :
January 2018: emlyon business school – Paris campus
February and March 2018: London College of Fashion – London, UK
*Track 2 :
January to March 2018: Parsons School of Design at the New School – New York City, USA (subject to available places)
Please note that:
- Program dates are subject to change.
- There are only a limited number of spots available to attend courses at Parsons School of Design in New York City. Selection criteria will be communicated once you have started the online application process.
Combining academic knowledge with practical, real-life business challenges is key to the future success of our students.
Therefore, the MSc in Luxury Management & Marketing program includes business projects for a sponsor company and in-company internships.
The Business Project is a key module of the Shanghai experience. Students will work for a company in China on a real project.
http://graduate.em-lyon.com/en/MSc-in-Luxury-Management-Marketing/Program/business-projects
The internship (4 to 6 months) is a great opportunity to put your academic knowledge to the test, and acquire tangible experience within the industry. The school will give you all the support and tools you need to find the right internship for you.
A recent emlyon business school placement survey shows that companies such as Audemars Piguet, Christian Dior Couture, Hermès, Infiniti Europe, Lancel, Sheraton Hotel, Van Cleef and Chanel are some of the top internship and employment providers. Alumni are primarily working in the following industry segments: management consulting in luxury business, fashion and leather goods, automotive, watches and jewellery and the top 3 job positions are project manager, product specialist and consultant.
As the global luxury market’s centre of gravity shifts from the West to the East, from Europe to Asia, so do the business challenges luxury companies face on a daily basis. To successfully develop a career in this industry, it is therefore vital for future managers to establish a thorough understanding of how customer expectations and cultural norms influence the brand strategies that are the basis of success for all luxury companies. The MSc in Luxury Management & Marketingresponds to this need, by offering you a true multi-campus, multi-national experience to teach you how to navigate these different business environments.
By studying in three distinct locations, you will develop both a broad view of the global luxury industry as a whole, acquire the specialist knowledge required for success in this industry, learn how to navigate the specifics of these different business markets successfully, and in addition build the foundations for the intercultural competencies that working in a global industry requires.
Students of the MSc in Luxury Management & Marketing program all share a strong desire to learn and work in an international and high-quality environment. This passion is mirrored in a program designed to develop those skills that will be most useful for the student's career development, as well as to provide each student with the support necessary to obtain their internship and jobs.
The Careers Services Department provides continual support in identifying career goals and developing action plans to achieve them. With various workshops, tools, and one-on-one time with the Career Services Consultants, you further develop strengths and identify possible areas of improvement while building a resume fit for the global business world. Students have access to Company visits, Expert Panels and a Luxury Week in Shanghai where they are given the opportunity to meet emlyon business school partners, permitting them to exchange with real business representatives and further develop their network from the start of the program. With these advantages, students have a stronger resume, a broader network and the necessary resources it takes to enter the international luxury job market.
Selecting the right student is about more than just test scores. At emlyon business school we take an applicant's entire potential into account. Elements like motivation to pursue the MSc in Luxury Management & Marketing, your background and career ambitions weigh just as heavily in our selection procedure.
Our MSc International Luxury Marketing course enables you to learn about planning and applying luxury marketing management strategies within a framework of international marketing. You will approach luxury marketing and its business challenges from a very international perspective.
The course integrates academic and practical knowledge with practical case studies and live scenarios and you learn to assess situations from financial, commercial and cultural standpoints, to reach decisions on solutions and actions. If you begin your course in September you have the choice to apply for an 8 month paid work placement in a marketing role instead of completing either a dissertation or client project. By gaining this professional experience you will be well prepared for your future career. By gaining this professional experience you will be well prepared for your future career.
With specialist modules in luxury businesses you develop marketing strategies in a luxury context and develop and understand how building customer trust and champion luxury brands is critical. You will gain the insights and critical skills to make decisions about the operational and strategic business activities of luxury brands and their distribution channels in a range of international business environments.
Graduates will be well placed to be employed in marketing roles throughout the world in luxury sectors such as jewellery, fashion, tourism, fine wine, spirits and prestige cars. These positions are not confined to in-house marketing management, but also can be in media, digital, brand and communications agencies, in particular those specialising in the luxury marketplace.
Compulsory Modules
You will study eight compulsory modules and a module which helps develop your professional and academic skills. In addition, you will choose two optional modules and you can complete either a dissertation or client project or, if you start the course in September, you also have the opportunity to apply for an 8 month paid work placement in a marketing role. If you choose not to take a work placement, the course lasts 12 months. If you start in September and take the work placement the course last 17 months.
Please also refer to the course structure charts:
MSc International Luxury Marketing September entry
MSc International Luxury Marketing January entry
Optional Modules: choose one from the following three modules
Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation.
You will gain practical experience and put your knowledge of marketing approaches and theory into practice during live research projects for an organisation. Teaching staff at the Business School are engaged in academic research and/or come from an industry background with in-depth practical experience of business and management issues. Visiting speakers from the world of business, consultancies and research bodies augment the programme through leading edge discussions and specialist events.
We're investing over £30m to create a modern teaching and learning facilities and creating a new home at Headington for the Oxford Brookes Business School.
Set to be complete in 2017, you'll see:
Our library provides specialist business resources (both hard copy and via online access) to UK and overseas companies' annual reports, statistics on all aspects of business and management, a wide range of constantly updated key texts, and postgraduate MA, MBA, MSc and PhD theses.
If you are starting your course in September 2017 you are likely to experience all your teaching at the Headington Campus.
We offer an International Business in Practice Study Trip module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.
This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.
Take advantage of the exciting career opportunities offered by the expanding luxury industry. One of the most prestigious UK masters courses specialising in luxury brand management, this degree is taught by academics with extensive professional experience and offers an unrivalled level of industry exposure.
Develop the creative and business skills necessary for success in the luxury industry – one of the fastest growing areas of global business. One of just a few courses of its kind in the UK, the MA Luxury Brand Management offers the opportunity to learn from academics with extensive industry experience. They use their network of contacts to create exceptional learning opportunitiessuch as field trips to London and Paris to visit prestigious luxury brands, regular talks by external speakers from companies such as Aston Martin and The Ritz, and the opportunity to work on a real-world industry consultancy project. Studying in a creative art school environment, you’ll learn about brand design and management in a range of premium industries, from fashion and perfume to yachts and automobiles. You’ll also gain an understanding of the evolution of the luxury market and contemporary debates in the field, informed by world-class research. In-depth study for your final project will allow you to become a specialist in an area of luxury that interests you. You’ll be prepared for a career in this exciting international industry, following in the footsteps of graduates who have gone on to work for brands such as Dior, Ferrari and Karl Lagerfeld.
We require our students to have one to two years’ experience in the luxury industry, so you’ll benefit from working within a high-calibre group with a range of existing skills and knowledge. We attract a diverse international cohort, so from day one you’ll be able to build a global network that will be invaluable as your career develops.
The course encompasses the creative as well as the business aspects of luxury brand management. Being based on a dedicated art school campus enables us to tap into a wealth of creative expertise – particularly valuable when exploring luxury from a design perspective.
Click here to download the full Programme Specification.
Our graduates have gone on to work in a range of roles in luxury companies around the globe, in brand management, advertising, visual merchandising, PR, and marketing. Some have also gone on to create their own luxury brands. Alumni career destinations include:
Do you have a passion for high-end fashion and lifestyle products? Want to work with the world’s most luxurious brands? Whether you’re interested in fashion, beauty, travel, sport, cars or yachts; Southampton Solent’s postgraduate luxury brand management programme will equip you with the knowledge and skills required to launch an exciting career.
The course will provide you with an advanced understanding of business management, strategic marketing and creative direction. You’ll work on real project briefs which have been sourced via the course team's close industry links. Projects will give you a range of practical and theory-based skills, all of which are tailored to meet your individual career ambitions.
You’ll graduate with a strong portfolio of real client work, acquired through the course’s industry-focused units, assessments and briefs.
The teaching team's industry links can provide you with a range of contacts at CEO and marketing director level. This presents an excellent opportunity for industry engagement while you are still on the course, and will help you to graduate with a professional network of in-house and agency contacts.
Graduates from this course will be well-placed to pursue senior positions within the luxury brand sector. Suitable areas include brand management, marketing, PR, communications and business management.
This course will appeal to those with a desire to work at a senior level for the world’s most luxurious brands. It’s ideal for candidates who have gained a marketing-related degree, or who have professional experience in this field.
Units include:
A stimulating learning environment and access to state-of-the-art resources will help you to make the most of your time here at Solent. These include a 24-hour library, computer resource centres, bookable study spaces and comprehensive sport/exercise facilities. You’ll also have access to our academic support and career development services.
Students on this course benefit from a range of subject-specific facilities throughout their studies. This includes Mac computers, professional creative software, digital printing studios and high-end photography equipment.
This course will prepare you for a range of careers, including:
Staff have strong links with industry. This gives students access to live briefs, consultancy projects and a programme of relevant guest speakers.
The course project is flexible to allow for a work placement opportunity. Students are expected to source this opportunity themselves, but will be supported by the course team wherever possible.
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