Our MSc in International Event Management is one of the longest running event management courses of its type in the UK. The course aims to assist you in developing an open, critical and inquiring mindset for both the social-scientific and the applied study of events and management, while simultaneously aiming to equip you with the skills and knowledge required for a successful career in the events sector.
Within this course you will critically evaluate existing knowledge in the field of event management, debate key issues such as sustainability, ethical event production and legacy planning, and consider strategic responses to the environmental forces impacting the events industry.
Unique aspects of the course include:
• triple-level study of events at a macro, meso and micro level, covering global issues, event design, management and marketing
• professional-based learning
• an international approach and student body.
Industry expertise and application is drawn from areas as diverse as festivals, business events, marketing, consultancy, sport and leisure, all of which enrich the design and delivery of the course.
This is an academic course with a high degree of vocational relevance. Its content and delivery are strongly underpinned by the team's expertise, research activities and, in many cases, first-hand experience and it is regularly reviewed to ensure its curriculum is at the leading edge of knowledge in the event sector.
The course is suitable whether you are looking to convert from another subject area and pursue a future career in events or if you already have a grounding in events or related subject areas, such as business, management, tourism, hospitality or sport.
The course is delivered through a variety of lectures, workshops, presentations, tutorials and case studies with an emphasis on interactive learning. Full-time students usually attend workshops two days per week, while part-time students usually only attend them once per week. Some modules may be delivered intensively over several consecutive days.
A distinctive feature of postgraduate study within the school is the flexibility and choice provided by the final project. Guided by your programme of study and in consultation with an individual supervisor, there are several options open to you. Whether undertaking an academic dissertation, producing a research article, or conducting an applied business project in the form of an enterprise plan or a consultancy project, the final project enables you to pursue your own particular interest in an area relevant to your programme of study.
For international students, the MSc also offers an extended masters route with English language study for between two and sixth months before the course begins.
The course examines the dynamic events sector on global, regional, national and local levels, within which it explores both the significance and the practice of numerous event organisations within the sector.
You'll be equipped with the knowledge and skills required for a successful career in the events sector through its in-depth insight into the relationship between events and processes of globalisation, the immediate event environment and the significance of sustainability as well as its emphasis on the inter-relatedness of the event, tourism and hospitality sectors, event design and management, marketing and professional-based learning.
In addition to the final project, which offers an excellent opportunity to explore your own interests within events theory and/or practice, the course also offers an optional module.
Marketing for Tourism, Hospitality and Events
Globalisation, Society and Culture
Events: Theory and Practice
Event Design and Management
Visual Culture: Travel, Tourism and Leisure
Food and Beverage Business
Destination Management and Planning
This list of options is an indication of those available at present. They may change in accordance with the latest developments in the international event industry.
Professional-based learning module
This course offers a professional-based learning module, which is also a core module on the International Hospitality Management MSC, International Tourism Management MSc, Tourism and International Development MSc and Sport and International Development MS.
The module offers an opportunity to undertake practical experience in a work environment and gain invaluable first-hand knowledge in your sector. It is designed to help you engage with the process of planning and delivering expertise in practice, and to reflect upon and take steps to improve your academic, personal and professional skills.
Please visit the website to find out more about the professional-based learning module: https://www.brighton.ac.uk/courses/study/international-event-management-msc-pgcert-pgdip.aspx
Field trip opportunities in the UK and abroad will enhance your studies and enable you to apply your knowledge in an external environment.
• the Olympic Park in London
• Denbys Wine Estate, the trip included a talk events as a means to create additional income streams
• field study in Leros, Greece
• guided tour and talk at The Brighton Pavilion including an assessment based on the premises
• P2P International Gambia
Careers and employability
The International Event Management MSc provides opportunities to develop skills and knowledge relevant for a multitude of roles within the international events sector. The course is designed flexibly to suit applicants who already have a grounding in events study as well as those wishing to transition from an aligned industry sector, such as business, management, tourism, hospitality or sport.
By studying the masters course you will develop a higher level of transferable skills in research, problem solving, creativity, decision making and leadership that will enable you to stand out from the crowd when applying for a huge range of careers available in the event sector.
With the development of the experience economy, increasingly diverse leisure event offerings and broadening awareness of the social, cultural and political meanings of events, the industry continues to expand and offer new and exciting career paths across a range of skill sets.
Previous graduates have gone on to secure a wide variety of job roles around the world which include working in events in socially oriented fundraising and LGBT organisations, in marketing and communications departments for multi-national corporations, for world-sporting associations, and running their own business in niche area of events such as party planning or the lucrative wedding industry.
Other graduates have gone on to PhD studies before entering academia.