MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing.
Marketing is no longer just a business function. It is a way of doing business that places the consumer at the centre of organisational activity. As such, marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.
Indeed, few organisations remain unaffected by patterns of change in the global marketplace. Whether actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. It will also enhance your ability to think strategically about marketing issues and challenges.
You also have the option to study this programme via Distance Learning.
The MSc International Marketing Strategy is made up of several modules that combine to provide comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing, the decision to internationalise, market identification, screening and selection, market entry, tactical action programmes, implementation, monitoring and evaluation. Examples of specific issues that are covered include: standardisation adaptation, cultural drivers of customer behaviour, the impact of global trends, country of origin effect, international branding issues and the use of social media. The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.
For further information about this course please visit the award map: http://oldweb.northampton.ac.uk/caf/pgmsaward/international-marketing-strategy-msc.htm
-Marketing: Principles and Management
-Global Marketing Strategy
-International Marketing Research
-Global Marketing Issues
-Strategic Digital Marketing
-International Marketing Communications
-Dissertation and Research Methods
One year, full time over three trimesters.
In addition to attending lectures and seminars (around 10-12 hours a week) you will be expected to spend significant time (25 or more hours a week) engaged in preparing for classes and additional self-directed study as well as participating in the support programme.
An innovative range of individual and group based assessments are used involving the preparation of essays, marketing plans, case study analyses, portfolios and presentations as well as the dissertation.
Throughout the course you are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using a combination of lecture and seminar sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real world case-studies and practical exercises supplemented by extensive on-line learning materials
To integrate these modules and enrich the experience of the student there is a supporting programme of workshop activities and events. Typically these include a Summer School as well as guest speakers, marketing games, study trips and learning skills development sessions throughout the year.
In July 2015, students studying on the course benefitted from a week-long Summer School that provided the opportunity to have marketing concepts brought to life through study trips, visiting speakers and participating in a Marketing Challenge based on Northampton’s leather heritage.
The students were able to find out how leather products are produced with a tour of the tannery at the University’s Institute for Creative Leather Technologies. Professor Mike Redwood spoke on the way luxury leather brands market themselves and the particular issues they face in developing markets.
Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation. Our marketing graduates can be found working in a range of organisations large and small in areas such as brand management, business development, digital and online marketing, marketing communications and marketing research.
A world-leading programme developed by Cranfield through a unique partnership with Rolls-Royce and the Institute for Manufacturing at the University of Cambridge. Designed for industry professionals to fit around demanding careers, the course has been designed to develop the skills to lead change in business.
For those who recognise the potential for a long and successful career in manufacturing, Cranfield offers the ideal balance of academic study and practical work experience. This course addresses the need for highly trained operations professionals required to transform operations into a world-class business in all sectors of manufacturing. The Operations Excellence course is structured to allow maximum benefit from learning with minimum time away from the working environment.
Companies seek out streamlined processes to enable them to be more efficient, improve quality and be more cost effective. The Operations Excellence course brings together expertise across several disciplines to inform industry and help companies stay ahead of their competitors.
Students learn from other cohort members, from industry practitioners and from developing solutions to individual issues through group and individual projects.These industry experts teach alongside academics from Cranfield and Cambridge who have a wealth of experience in operations excellence.
We have exceptional facilities many of which are unique in the university sector. Students on the Operations Excellence course benefit from this infrastructure which also supports our work with industrial partners. Students have access to computing facilities and laboratories suitable for general purpose and engineering applications. A vast range of specialist software applications are available including Witness, SAP and CAD IDEAS.
Our courses are designed to meet the training needs of industry and have a strong input from experts in their sector. Students who have excelled have their performances recognised through course awards. The awards are provided by high profile organisations and individuals, and are often sponsored by our industrial partners. Awards are presented on Graduation Day.
The MSc in Operations Excellence is accredited by the Institution of Engineering & Technology (IET), Royal Aeronautical Society (RAeS) and the Institution of Mechanical Engineers (IMechE) on behalf of the Engineering Council as meeting the requirements for Further Learning for registration as a Chartered Engineer. Candidates must hold a CEng accredited BEng/BSc (Hons) undergraduate first degree to comply with full CEng registration requirements.
Please note accreditation applies to the MSc award. PgDip and PgCert do not meet in full the further learning requirements for registration as a Chartered Engineer.
Comprises an induction week, a series of taught modules, a manufacturing study tour, a group project and an individual thesis project. The modules include lectures and tutorials, and are assessed through written examinations and assignments. These provide key information for subsequent project work. The Institute for Manufacturing (IfM) at University of Cambridge delivers two of the modules.
Industrially supported and relevant project work undertaken represents 60% of the total study time. It enables delegates to apply the knowledge and skills learnt from the taught element of the course and put them into practice. Projects are chosen to ensure delegates are able to relate the content directly to the performance of the business and its future success. The individual thesis work is particularly focused on the delegate’s company with critical thinking encouraged and supported by thought leaders from the University.
Students who have excelled in the course have their performance recognised through course awards, sponsored by Rolls-Royce, Arthur Corfe and Professor John Kay. These are presented to the winners when they Graduate.
The Group project gives a team of students the opportunity to take the responsibility for a consultancy type project working for an industrial sponsor. (Note: a dissertation can replace the group project.)
Recent projects include:
The individual project allows each student to demonstrate their independent learning ability and interest in advancing their knowledge through the pursuit of independent research and/or development work in an industrially relevant area and communicate their ideas, analysis and conclusions in written and oral formats. The subject of the thesis is agreed between the delegate and the supervisor and will normally be based around part of the taught material and/or a company problem. The project will be carried out at a company and/or at Cranfield University depending on the nature of the project.
Taught modules 40%, Group project or dissertation 20%, Individual project 40%
Individuals selected to participate in this programme will be able to deliver significant business benefits to their employer/sponsoring company immediately. In addition, the greater depth and breadth of skills gained will enable graduates to progress to more senior roles in the future.
The MSc in Luxury Management & Marketing Marketing is a 16-month program delivered by emlyon business schoolin partnership with Parsons School of Design at The New School (New York City) and in association with London College of Fashion, preparing students for an international management career in the luxury industry. It offers you a true multi-campus and multi-country experience by studying in Paris, London or New York and Shanghai.
You’ll acquire the basics of management, discover how to apply specialist management knowledge to the luxury industry, focus on the Fashion and Lifestyle Industry (London) or the Luxury Design Industry (New York City) and master fundamental skills that you will transpose to the luxury dimension of your choice. You will also experience the differences in international business cultures. Furthermore you will gain tangible work experience through the internship and business projects that are an inherent part of the curriculum. If you want to build a successful career in the highly competitive, highly international luxury industry, then this program offers you all that you need.
Throughout the year, various company visits and seminars are organized, but the contact with the business community does not stop there. You will be invited to participate in different Careers Days, where companies come to the campus to recruit future managers and high-quality interns.
The MSc in Luxury Management & Marketing is structured around two semesters in Paris and Shanghai (attended by the whole cohort) and a particular semester where you will choose a distinctive track allowing you to study the Fashion and Lifestyle Industry in London or the Luxury Design Industry in New York City:
*Track 1 :
January 2018: emlyon business school – Paris campus
February and March 2018: London College of Fashion – London, UK
*Track 2 :
January to March 2018: Parsons School of Design at the New School – New York City, USA (subject to available places)
Please note that:
- Program dates are subject to change.
- There are only a limited number of spots available to attend courses at Parsons School of Design in New York City. Selection criteria will be communicated once you have started the online application process.
Combining academic knowledge with practical, real-life business challenges is key to the future success of our students.
Therefore, the MSc in Luxury Management & Marketing program includes business projects for a sponsor company and in-company internships.
The Business Project is a key module of the Shanghai experience. Students will work for a company in China on a real project.
The internship (4 to 6 months) is a great opportunity to put your academic knowledge to the test, and acquire tangible experience within the industry. The school will give you all the support and tools you need to find the right internship for you.
A recent emlyon business school placement survey shows that companies such as Audemars Piguet, Christian Dior Couture, Hermès, Infiniti Europe, Lancel, Sheraton Hotel, Van Cleef and Chanel are some of the top internship and employment providers. Alumni are primarily working in the following industry segments: management consulting in luxury business, fashion and leather goods, automotive, watches and jewellery and the top 3 job positions are project manager, product specialist and consultant.
As the global luxury market’s centre of gravity shifts from the West to the East, from Europe to Asia, so do the business challenges luxury companies face on a daily basis. To successfully develop a career in this industry, it is therefore vital for future managers to establish a thorough understanding of how customer expectations and cultural norms influence the brand strategies that are the basis of success for all luxury companies. The MSc in Luxury Management & Marketingresponds to this need, by offering you a true multi-campus, multi-national experience to teach you how to navigate these different business environments.
By studying in three distinct locations, you will develop both a broad view of the global luxury industry as a whole, acquire the specialist knowledge required for success in this industry, learn how to navigate the specifics of these different business markets successfully, and in addition build the foundations for the intercultural competencies that working in a global industry requires.
Students of the MSc in Luxury Management & Marketing program all share a strong desire to learn and work in an international and high-quality environment. This passion is mirrored in a program designed to develop those skills that will be most useful for the student's career development, as well as to provide each student with the support necessary to obtain their internship and jobs.
The Careers Services Department provides continual support in identifying career goals and developing action plans to achieve them. With various workshops, tools, and one-on-one time with the Career Services Consultants, you further develop strengths and identify possible areas of improvement while building a resume fit for the global business world. Students have access to Company visits, Expert Panels and a Luxury Week in Shanghai where they are given the opportunity to meet emlyon business school partners, permitting them to exchange with real business representatives and further develop their network from the start of the program. With these advantages, students have a stronger resume, a broader network and the necessary resources it takes to enter the international luxury job market.
Selecting the right student is about more than just test scores. At emlyon business school we take an applicant's entire potential into account. Elements like motivation to pursue the MSc in Luxury Management & Marketing, your background and career ambitions weigh just as heavily in our selection procedure.
The Technology of Wood and Plastic international degree programme provides specialisation either in woodwork or plastic technology. Teaching is organised into modules combining lectures, seminars and laboratory work in the recently renovated laboratory of Polymer Physics and Technology, which is equipped with state-of-the-art devices. The programme also emphasises the basic practical knowledge of CAD-engineering programmes and CAM-manufacturing technologies as they are extremely important in every industrial sector all over the world. The curriculum gives students the unique opportunity to implement their individual research projects in collaboration with various companies.
This Master programme gives for students` vocational and professional preparation for working in the international engineering industry as a designer/constructor, specialist, industrial engineer or middle manager. This curriculum gives valuable knowledge and the practical experience necessary to work with customised furniture projects (hotels, restaurants, public sector buildings, cruise ships) or material selection and technology development for plastic products manufacturing. Skills in CAD/CAM engineering work in connection with knowledge about the technological properties of wood-, laminates, plywood, chipboard, medium density fibreboard, plastics, metals, leather, textiles and composite materials that might come in handy for different professions.
The two-year Design & Crafts MA programme at the Estonian Academy of Arts prepares students for professional practice and helps them identify their own positions as artists — within their communities, society, design field, global economy, natural environment and other contexts. The programme provides students with as many real-world, hands-on situations as possible by giving them access to practising professionals and diverse opportunities. The programme also develops and changes with the students. With each new group, we start with roundtable discussions to find out what our students actually want. What experiences do they value? What is the focus of their interests? What are their professional dreams?
The students enter a common programme but also select a specialisation. Students who study in the Design & Crafts programme remain closely connected with their chosen discipline. Regardless of the specialisation, the MA programme focuses on collaboration. This includes group tasks that cross disciplines, so that students with different backgrounds and study experience work together.
A significant part of the coursework takes place in the form of workshops (supervised by international lecturers), which aim to break routine and provide inspiration.
Material-based design and craft disciplines have a unique outlook and philosophy, and the Estonian Academy of Arts is one the few places in the world where it is possible to study in some of these fields at the MA level. Each MA graduate should be the best in the world in something — whether in producing an ingenious product, having a unique artistic position or demonstrating in-depth, materials-based research. The Design & Crafts MA programme is also an ideal entry point for international students wishing to continue their studies in the EAA doctoral programme.
120 total credits:
“In the Design & Crafts Master’s programme, you learn to analyse and structure your thoughts, plus visualise them in a proper manner. You can experiment and polish your skills in your specific field, while also getting to know more about the practical sides of design, like branding and product development.”
Maria Sidorenko, MA Design & Crafts ’16, Designer and Co-owner of Upstairs Shop
More information: https://www.artun.ee/masters/design-and-crafts/