From analysing the theories of intellectual heavyweights such as Foucault and Bourdieu, to unpicking a global campaign, explore the hinterland between the big three promotional professions and the media and society on this innovative MA.
Right now the roles within public relations, advertising and marketing are converging. So this MA isn’t about studying ads – it’s about becoming a professional who can understand the dynamics of power that exist between these professions, and critically intervene in today’s media landscape.
At its core this masters looks at how we can better serve society by improving communications across these disciplines, and how we can develop as professionals who can adapt within a challenging media world. You’ll learn how to reflect on the intellectual theories of the past and apply them to the present, so you plan the first decade of your career.
We want you to understand the power struggles that exist between these three professions so we look at public relations, advertising and marketing as inter-related disciplines, drawing on theoretical and professional debates around issues such as globalisation and homogenised consumption. We also discuss current industry expectations looking at the crossovers that exist between creativity, management and strategy.
We’ll tackle some of the big things that are changing when it comes to the way the world works - aspects such as globalisation, the control of knowledge, digital technologies, and the way content is created. You’ll also get an introduction to media and cultural theory, which lies at the intersection between the promotional professions, media and society.
This is a theory-based programme, but it also offers vocational elements, so you can take practice-based options in subjects ranging from online journalism and social media campaigning, to design methods and media law and ethics. You'll also get the latest insights from industry professionals across a range of sectors through our visiting speaker series in the Spring.
We take fields such as sociology, anthropology media and cultural studies to understand how public relations, advertising and marketing get together, where they overlap and where the tensions lie. This means we might take an anthropological perspective on how the promotional professions work together to develop a product – not just in terms of its messaging – but in terms of how it was conceived and came to market in the first place.
It’s important to mention that this isn’t a business studies-style MA; it’s a rigorous, academic programme investigating promotional workers and their use of media in today’s campaigns and debates.
Throughout the core components of the degree, you'll examine the very wide range of ways in which public relations, advertising and marketing is represented in society, together with the skills and techniques enacted by practitioners in their day-to-day roles. You will be encouraged to develop your critical and analytical skills, but also to think creatively and become more confident in your aesthetic judgment.
Goldsmiths prides itself on its innovative and critical approach, and you will be encouraged to immerse yourself in its wider intellectual environment in order to deepen your understanding of the cultural infrastructure surrounding branding and promotional media.
We offer a wide range of option modules each year. Below are some examples of modules that are currently running. For a full list, please contact the Department of Media and Communications.
The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.
From account executives to digital copywriters and from product managers to media planners and sponsorship coordinators, our graduates enhance their careers by working across disciplines, across countries, and across everything from social media and content generation, from sponsorship and events marketing, to corporate communications or government communications.
Find out more about employability at Goldsmiths.
We welcome proposals for research in any area connected with media, communications, digital media, cultural theory and practice.
We give priority to those with proposals for research within the areas of interest of our staff.
Research degrees in this department have two elements:
Supervisors and their students form loose research teams, sometimes on a joint basis with another group. When you apply, please indicate your intended research area and any preference for a particular supervisor.
You'll be assessed by a thesis and viva voce.
Find out more about research degrees at Goldsmiths.
Having celebrated its 35th anniversary in 2013, Goldsmiths’ Department of Media and Communications is one of the oldest and largest media departments in the UK. It is also unique in its diversity of approaches to, and articulations of, the disciplinary conjunctures around media and culture.
The department has equal research strengths in media and communications and in cultural studies research, in humanities and in social sciences approaches, and in theory- and practice-driven work. Its work spans a wide range of topics and modes of enquiry – from philosophical studies of technology and human life to sociological investigations of media production and use; from issues of identity, embodiment and becoming to post-feminism, queer theory and critical race studies; from global screen studies and transnational investigations of media and culture to news’ role in contemporary democracy.
The Department’s research falls into five main strands which make up our research groupings:
(1) Media and Democracy: building on the work of the Leverhulme programme on the media’s contribution to democracy, including the changing nature of journalism and political communication; studying globalisation in relation to issues of diaspora and nationhood
(2) Economy, Culture and Communication: investigating communication and discourse in finance and financial media; everyday representations and understandings of the economy and economic life; creative labour, neoliberalism and organisational practices in the arts and cultural industries; the impact of the promotional professions (branding, PR, marketing) on the economy, culture and society
(3) Media Futures: bringing together humanities and social sciences approaches to understanding the changing role of media technologies and global media flows in society, economy and science
(4) Gender, Feminism and Contemporary Cultures: connecting the long tradition of work within the Department on culture, representation, embodiment and affect to its specific strengths in gender, race, sexuality and labour in national and international contexts
(5) Screen Cultures and Media Arts: consolidating the long-standing focus on screen cultures within the Department, as concentrated within the Leverhulme programme, combined with an exploration of media arts such as photography, video, digital imagining, sound and performance.
Many of the projects undertaken within the Department are collaborative in nature - such as the work conducted under the umbrella of Goldsmiths Leverhulme Media Research Centre, funded with a 2006 Leverhulme grant to study the design and significance of various contemporary media spaces. Members of the Department have also received funding from AHRC, British Academy, British Council, Carnegie Trust UK, Council for British Research in the Levant, ESRC, EPSRC, Guggenheim Foundation, Higher Education Academy, Hong Kong Research Grants Council, JISC, London Centre for Arts and Cultural Exchange, Media Trust and Open Society Foundation.
As well as working on collaborative projects, members of the Department have published many books with high-impact international presses, on a diverse range of topics: affect and emotion, artificial intelligence, bioethics, the body and experience, branding, broadcasting, democracy, film history, the future of journalism, media geographies, the mediation of power, post-feminism, postcolonial politics, sound and video cultures.
Members of the Department edit leading academic journals, including Body and Society, Culture Machine and its sister project, Photomediations Machine), Global Media and Communication, International Journal of Cultural Studies, Subjectivity and photographies.
Find out more about research in the Department of Media and Communications.
We aim to develop students who are able to express themselves creatively and self-critically in theoretical and/or practice work. You'll develop research skills, presentation skills, an understanding of the workings of the media and their broad cultural and social impacts and an understanding of the pleasures of media consumption.
Our course explores in both theoretical and practical terms current issues in journalism in the context of the digital revolution and media convergence.
With guest lecturers from the BBC and other media organisations, practical workshops and newsdays in industry standard radio and TV studios, the syllabus is as close to real life in the world of digital media as one can get. The theory informs the practice to produce critical and autonomous professionals capable of working with confidence in any global media environment.
This course will be taught through lectures, presentations, seminars and workshops aimed at developing your understanding of the theory and practice of international and online journalism. There will be a number of visiting speakers and guest lecturers, and full use will be made of the growing links between our courses and the BBC and ITV through our base at MediaCityUK to facilitate joint projects and enable students to attend and participate in industry events.
Student-led independent research, independent study, and project work such as newsdays, will be used alongside ‘problem-based’ and ‘task-based’ teaching, learning and assessment strategies. These will be integrated with an assessment strategy based on outcomes, students’ reflective self-assessments and learning plans. You will also undertake a period of work placement within the journalism community of practice, which will be supported by your module tutors. In certain cases, international students may be able to undertake this work placement in their home country.
Assessment methods will include:
This course is delivered at the University’s state of the art facility at MediaCityUK, which has specialist journalism suites including newsrooms, TV studios and radio studios.
Graduates can enter careers in various forms of journalism (print, broadcast or online) either in reporting or management roles, public relations, researchers, media analysts and advisers all either working in this country or abroad. Journalists could work as UK-based foreign correspondents travelling abroad or full-time in overseas postings.
LINKS WITH INDUSTRY
This course is based at MediaCityUK, with the BBC and ITV as neighbours, and our students benefit from the strong relationships that our journalism courses have developed with the regional press as well as local radio and TV stations over the years. This new course enables links to be established with journalism provision in universities around the world as well as international news organisations.
Graduates can undertake a postgraduate degree by research at MPhil (two years full-time) or PhD level (three years full-time). This could occur in any field of communications, journalism and media. At Salford the Communication, Cultural & Media Studies Research Centre and the International Media Research Centre contain a range of internationally leading academics able to supervise research degrees in their broad field.
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