The MSc in Marketing & Technology aims to transform students into uniquely-trained individuals possessing the knowledge and skills required to be successful marketers in dynamic and technology-driven industries.
Companies such as Netflix, Airbnb, and Tesla have one thing in common: they break with the norms of existing markets and employ unconventional, technology-driven marketing approaches. Traditional marketing education all too often neglects the marketing abilities that these companies possess.
The MSc in Marketing & Technology departs from the rather passive marketing logic that assumes markets and marketing channels are fixed features of reality. Instead, it shows how managers can proactively shape and create new markets and marketing landscapes.
The goal of this programme is to transform students into uniquely-trained individuals who understand how to leverage emerging technologies, such as 3D printing, Virtual Reality, and the Internet of Things, to design unique customer experiences, disrupt existing markets, and create entirely new ones.
The programme will direct students’ attention to significant and emerging technological trends, and show how they can address important social and environmental problems.
It seeks to enable students to discover new market opportunities that will have a positive impact on the economy, society, and the environment. Students will be equipped with the skills required to effectively navigate today’s technology-dominated marketing environments, and they will learn how to be successful marketers in the digital marketing era.
You will find this programme valuable if you:
The MSc Marketing & Technology consists of:
You will study the following core modules:
You'll undertake an independent piece of research focusing on the intersection of marketing, technology management, and innovation. The research dissertation should be no longer than 10,000 words. You'll be advised by an experienced supervisor.
You can choose two optional modules to make up the remaining 30 credits
Please note that due to staff research commitments not all of these modules may be available every year.
Companies across many industries have to cope with increasingly technology-dominated marketing environments. This programme is a response to the marketing needs of such companies. Also, entrepreneurial, technology-based firms will value the skills provided by this programme. Typical jobs include, but are not limited to, the positions of marketing manager, product manager, brand manager, advertising manager, PR manager, media manager, digital communications manager, account manager, marketing strategist, marketing analyst, marketing consultant, or sales manager.
Wageningen University & Research is one of the leading centres in Food Science and Technology in Europe and the world. The history of the Food Technology programme at the university goes back more than 50 years; it is considered to be one of the best and most innovative programmes in its field in Europe.
Wageningen (the Netherlands, 40.000 inhabitants, 10.000 students) is one of the leading areas for Food Technology and Nutrition in the world. Besides the many groups within Wageningen University & Research working on Food Science and Nutrition, there are also numerous companies and research institutes in Wageningen.
On the Programme of Food Technology page you can find the general outline of the programme and more detailed information about courses, theses and internships.
Within the master's programme you can choose one of the following Specialisations to meet your personal interests.
Graduates of the Food Technology programme generally find a job in either one of the food industries, the government, universities or institutes. Around 10% of the graduates will pursue a PhD degree. Below you can find several stories of graduates Food Technology about their job. Read more about career perspectives and opportunities after finishing the programme.
This programme provides theoretical knowledge and practical methodologies and techniques via case studies and tutorials that enable students to specify and design technology solutions for business managers and organisations.
You will learn about informatics, business systems, processes and architecture necessary to understand the digital business environment. Students develop analysis, problem solving, teamwork and leadership skills necessary for creating effective business solutions. Students also learn the consulting principles and behaviours necessary for consulting.
A one week residential course at our beautiful Greenlands campus in Henley-on-Thames enables students to experience our world-class executive training environment with other business executives and consultants.
A 10-12 week consulting project enables students to apply their knowledge to real-life cases in a structured and systematic manner, with many projects involving work with and for consulting organisations.
Our graduates are pragmatic problem solvers able to bridge the gap between business and technology, who are often highly sought after by industry. Many of our graduates join consultancies or businesses as analysts, solution architects or project leaders.
Module descriptions are correct for modules taught in the academic year 2017/18. Optional module listings are indicative, and may be subject to change.
In addition students must choose two optional modules from the list below.
The MSc Business Technology Consulting programme provides the foundations for a career in technology and management consultancy as well as the skills and behaviours necessary for analysing and solving the type of business and technology problems encountered by all major businesses. This course is a must for those interested in business problem-solving and consulting activities.
Many of our alumni have been recruited by management consultancies or analytical and consulting units of major businesses.
Successful completion on the compulsory module Business Domain and Requirements Analysis can lead to the BCS Professional Certificate in Business Analysis Practice.
The MSc in Environmental Technology has been running for over 40 years and provides the highest standard of knowledge and skills development for environmental and sustainability specialists. Through the course students acquire a diverse range of discipline-specific problem-solving skills for tackling contemporary sustainability issues. A major emphasis of the course is on the way that environments function and on the compatible tools, alternative technologies and policies for sustainable environmental management.
Our course combines the natural and social sciences, engineering and business in a truly interdisciplinary manner, providing a foundation for graduates to demonstrate their ability to identify and resolve environmental and sustainability issues in a holistic way. This broad training is followed by an in-depth education in many specialised areas, maintaining the course's interdisciplinary nature. The specialist options in the second term are designed to cater for a variety of individual interests and career requirements.
The course provides students with different options to build on their undergraduate degree, by allowing them to specialise in an area of particular interest, convert undergraduate knowledge to a different setting, differentiate for the job market and learn specific techniques and tools for research and management.
MSc candidates learn to appreciate that successful projects depend, at least in part, on belonging to a network of experts aiming to advance personal and collective environmental goals. We emphasise a friendly and supportive learning environment.
Building on Imperial’s environmental world-class research portfolio, dedicated teaching staff coordinate the interdisciplinary nature of our course and very strong links with industry, business and regulators. We pride ourselves on the quality of the service we provide to students, science and the society, and our excellence in delivering the valuable interaction between scientific/technological training and industrial experience.
First term – Core Course
The Core Course emphasises contemporary policy debates through a number of cross-cutting themes: climate change and energy, international development, sustainability and health, and biodiversity. This is delivered through the following modules:
Second term – specialist Options
Student elect to specialise in one of nine Options in the second term. A strong case study approach is employed with emphasis on working in teams, decision-making, strong analytical skills and report writing and delivery. The nine specialist options currently offered on the course include:
Third Term – Individual Research Project
The research project term, running from April to September, aims to provide graduates with valuable research and practical experience and give them the ability to address individual sustainability and environmental problems with confidence. It provides the opportunity to undertake rigorous independent research; to apply knowledge and understanding of sustainability and environmental disciplines to practical problems; and to develop and demonstrate interdisciplinary, transferable skills with specific emphasis on project management and oral and written presentation skills.
The research project normally follows from the specialist Option and may involve any combination of desk-, laboratory- or fieldwork. It may be set up and carried out in conjunction with an outside organisation thereby providing practical experience which greatly enhances employment prospects, and may be carried out in the UK or abroad.
The programme aims to:
• Provide the highest standard of training for environmental scientists and managers, who will become leaders in their fields, whether in academia, consultancy, research, government bodies, non-governmental organisations or industry and commerce, both nationally and internationally
• Deliver an holistic understanding of the interdisciplinary complexities underlying environmental issues integrating science, technology, law, economics, policy and management, with in-depth education in the more specific areas addressed by the eight specialist options
• Attract highly motivated students, both from within the UK and from overseas
The expected learning outcomes are:
Links with Industry
The MSc in Environmental Technology has developed very strong links with employers and research organisations, and maintains strong links with our large alumni body. All Options benefit from industry and alumni teaching into the course, actively complementing the academic teaching delivered by staff members. Collaborative frameworks are in place aim to deliver outputs beneficial to both organisations and the students in our course.
Health Care Technology (HCT) is a unique Master’s programme in Europe and Estonia is the first country to start teaching Health Care Technology in such an all-inclusive form. HCT focuses on combination of academic and practical skills and the lecturers are mostly from the industry, bringing the latest knowledge and experience to the students.
HCT Master’s program has two specialities: 1) Health care technology (HCT) and 2) Occupational Health Science and Ergonomics (OHSE).
HCT speciality is for people who are interested in healthcare management combined with information technology and innovation. Not just creating new eHealth applications, but making sure it is humanly, financially, economically viable.
Occupational Health and Ergonomics (OHSE) speciality is for people who are interested in health and safety management, ergonomics and designing innovative workplaces, promoting work life quality, productivity and employees’ wellbeing.
An HCT alumni works in healthcare organisation managements, in IT development companies that develop healthcare applications and systems, laboratory management, rehabilitation management and as academics in the university. A OHSE alumni works in variety of organisations, private and state, in management of health and safety, working life quality, ergonomics, occupational health services and as academics in the university.
The idea to create Health Care Technology programme was born because of high demand on the market for Health Care Specialists. After discussions and brainstorming amongst The Institute of Clinical Medicine and industry partners, the Master's programme was created. For the HCT major to be more effective, the students will attend apprenticeship in the following medical or health care companies:
OHSE major students will attend apprenticeship in different manufacturing companies, state organisations and occupational health services.
The aim of Health Care Technology major is to prepare e-Health technology specialists who have acquired the know-how for working in different health care sector organisations and have the knowledge about the client and patient centred approach and manner of behaviour characteristics of the modern health care system.
Tallinn University of Technology is the first university to start teaching Health Care Technology in this all-inclusive form. Theory lectures are combined with practical studies in our medical and health care industry partner organisations, teaching students how to use their freshly learnt skills and how to put them to work.
Health Care Technology programme professors are from Estonia as well as from Europe and North America, covering Estonian and international experience in different levels and angles of health care. Estonia is well known for its technological inventions in e-Health and their successful implementation, making it a lucrative country to study and work in technological fields.
School of Information Technologies (former Faculty of Information Technology) was founded in 1965. The faculty trains specialists in the main fields of information and communications technology (ICT) at bachelor, master and doctoral level. High-quality knowledge based teaching and training is based on international research and development activities, and tight cooperation with ICT industry. There are more than 2100 students annually learning in the faculty, which employs 150 faculty members, lecturers, researchers and engineers.
In a world where commercial success relies on digital communications, high speed data transfer and real-time analysis, where information technology (IT) is constantly advancing, companies need professionals capable of developing diverse, bespoke and often novel technology solutions to help them identify and maintain competitive advantage.
Aimed at graduates with experience in computing or IT, this specialist practice-based course has been developed and delivered in partnership with Coventry Business School. It aims to develop complementary skills in business and technology, providing a solid foundation in management, including budgeting, resource allocation and organisation, together with sound technical knowledge of aspects such as software design, network planning and technical support.
Coventry University is ranked in the top 20 best universities in the country for both ‘Computer Sciences’ and ‘Business and Management Studies’ by the Guardian University Guide 2017. Well-established industry connections, with companies like IBM, provide opportunities for collaborative projects and guest lectures from expert practitioners who will share their experiences, both challenges and successes.
The Master of Business Administration (MBA) is an internationally recognised business qualification, which indicates the higher levels of knowledge and skills needed to implement change, turn threats into opportunities, sustain and improve competitive advantage locally, nationally and internationally.
This exciting new course is designed to develop your understanding of the global information technology environment to prepare you to become effective in a senior management role in the IT sector both within and beyond the UK.
You will examine the use of enterprise-wide information management systems within different business contexts and several commercial sectors to better understand how IT can positively impact on the structure and processes of a modern organisation, particularly in the light of changing external environments and rapidly developing technology.
A distinct advantage of our course is the fact you will receive training and practical exposure to two of the world’s leading software systems – Systems, Applications and Products (SAP), the leading provider of enterprise business applications and solutions, and Projects IN Controlled Environments (PRINCE2), recognised worldwide as the de facto project management process.
Course content has been designed with input from our Industry Advisory Board, whose membership includes companies in the wholesale industry. Their feedback tells us that employers are looking for graduates with management capabilities in addition to the expected IT skills, which is why our course provides a solid foundation in PRINCE2 techniques, which demonstrates your commitment to high quality management, control and organisation.
Our highly qualified staff are acknowledged experts in their field, with substantial academic and industrial expertise. This includes, for example, the country project director for IT for Shell International and ITV, former heads of IT, managing directors of software development houses and database specialists. They have or continue to conduct research into big data, internet protocols, knowledge management, education and healthcare, sharing this knowledge within their teaching.
Course content has been structured to enable you to achieve an integrated understanding of the operation and strategy of IT management, together with the appropriate intellectual, intercultural and personal skills required in the modern workplace.
We will look at current and emerging practices in the management of information technology systems, providing advanced knowledge and practical experience – through real-life case studies and work-based projects – of the specification, implementation and management of information systems in divergent organisational contexts.
We aim to develop and enhance your managerial, analytical, critical communication and presentation skills, developing your understanding of both the functional nature of business and the holistic nature of management. You’ll explore contemporary business issues, such as corporate social responsibility (CSR), ethics and the need to manage change across cultures to ensure successful global trade. We will also consider sources of financial information, examining the financial reports of real-world public companies, to develop your financial analysis skills.
To demonstrate you have acquired the skills and knowledge to pursue a professional career in the management of IT, your Master’s culminates in an independent project or dissertation. You will either solve a real practical problem with the application of best practice or conduct research into a chosen subject area. Recent projects within this area have covered topics as diverse as network security for SMEs and digital marketing strategies for a local community centre.
The Master’s programme in Technology Governance and Digital Transformation leads to a technology-focused graduate degree in the fields of Public Administration, Innovation/Industrial Policy, Development Economics, and E-Governance. The overall purpose of the program is to educate (policy) analysts with interdisciplinary skills to govern, analyse and develop a knowledge-based state and society. Innovation policy and its use in different economic situations has become a very important topic in the world, as the need for people who are knowledgeable in dealing with economic cycles in a new way is increasing. The program should be attractive for those international students who want to get an understanding of the dynamics of capitalist economies and economic development processes from a rather non-orthodox perspective, i.e. from evolutionary, post-Keynesian and other heterodox economics perspectives.
The MA in Technology Governance and Digital Transformation programme is aimed at understanding economic development processes and is taught through the development and evolutionary economics perspectives, which oppose to standard text-book economics, taught at most universities around the world. The programme covers various interlinked areas of study, including public administration and the role of the state in economic development, innovation, industries, and finance.
Technology Governance is an approach and set of policies undertaken by the public and private sector and social actors to develop a knowledge base, social cohesion and competitiveness at the same time. So far, both in academic research and in policy advice, these aspects have tended to be separated. The Technology Governance and Digital Trasformation programme is designed to bridge these gaps. The current crisis has made the Technology Governance approach more necessary than ever. Not only are several of the core faculty members among the earliest who predicted the coming of the collapse, but they are all actively engaged in dealing with crisis now, both nationally and internationally.
Our Master’s programme in Technology Governance and Digital Transformation is a technology-focused special graduate degree as a realistic alternative to mainstream economics that could be placed in such areas as innovation policy, industrial policy or development economics. This is the international innovation policy and high-tech programme with a solid foundation in history and theory, embedded in an exciting environment that so many students and scholars were always looking for, yet could not find! Our Master’s programme in Technology Governance and Digital Transformation is a technology-focused special graduate degree as a realistic alternative to mainstream economics that could be placed in such areas as innovation policy, industrial policy or development economics. This is the international innovation policy and high-tech programme with a solid foundation in history and theory, embedded in an exciting environment that so many students and scholars were always looking for, yet could not find!
The programme is interesting as an early- or mid-career professional degree for those working in development authorities, private companies and NGOs. Programme graduates are working in the following organizations: Morgan Stanley (London), GIZ Private Sector Development Project (Georgia), Office of Prime Minister (Greece), Ministry of Economic Affairs and Communications (Estonia) and various IT companies (Edicy, RM Solutions etc.). Other potential employers include international organizations, governmental institutions, science and technology parks, development agencies, think-tanks, and technology-intensive private companies.
Faculty of Social Sciences
Studying humanities and social sciences has become increasingly popular at the University. The studies in Technology Governance are organized by the Ragnar Nurkse School of Innovation and Governancee. There are about 450 students studying for a diploma, bachelor’s, master’s or doctoral degree. The School offers also courses in philosophy, cultural history, logic, and the history of technology. The lecturers of the programme are internationally recognized professionals.
Although the program is designed to educate prospective policy analysts and public servants, it is also ideal for those who see themselves working in the private sector (entrepreneurs, consultants, analysts) or non-governmental organisations. Potential employers could include international organisations, science and technology parks, development agencies, think-tanks, and technology-intensive companies. Furthermore, the program provides the grounds for a continuing academic career by engagement as a researcher in academic institutions or pursuing PhD studies. Career examples of our alumni: JP Morgan Stanley, Innovalue Management Partner GmbH, Office of the State Minister of Georgia, Estonian Ministry of Economic Affairs and Communications, Czechinvest, etc.