This course offers a critical examination of the academic theories and contemporary professional practices that shape the profession in the 21st century.
The course will focus on the design and planning of organisational change campaigns, corporate social responsibility (CSR) programmes and rhetorical and non-rhetorical responses and tactics to tackle issues and crises. Students will be equipped with the tools and skills needed to address different stakeholders and to approach any challenge from a strategic perspective.
Also the course programme is taught by professionals with extensive experience in different areas of the industry and its content has been recognised by the Chartered Institute of Public Relations (CIPR). This certifies that our students will have the opportunity to learn up to date techniques that are relevant to the current workplace, whether their prospective or current posts involve practicing at a local, national or an international level.
Typical core modules include:
How will I be assessed?
Case studies and essays.
You will study PR from a range of different perspectives, considering the impact of PR on society and the media. You will also learn the techniques and practices of public relations that contribute to the evolution of PR as a management discipline.
Our teaching staff comes from a wide range of academic and professional backgrounds. They have had considerable experience of working in PR and other media sectors of the industry. Close contact with the industry enables staff to invite guest speakers and visiting lectures who are involved in various aspects of the industry in the UK and abroad.
This course is not only recognised by the CIPR but our institution is also a partner university of the Public Relations and Communications Association (PRCA). Therefore students from recognised courses or partner universities can become members of these professional bodies after paying a fee. While studying at Wolverhampton students may enjoy discounts on training activities, have free access to some instruction materials (available online) and other resources.
"I found the course interesting. It was a big challenge and a great experience. It encouraged me to discover new ideas that I did not realise were of interest to me. I would recommend this course to anyone interested in combining ideas from fields such as business, communication and journalism."
There are two distinct areas of practice: in-house, working for an organisation, or working at an agency, where you will be advising a range of clients.
Public relations practitioners are responsible for: internal communications, media relations, public affairs/lobbying, community relations, corporate social responsibility, investor relations or financial public relations. They also manage issues, crisis and business-to-business relations.
Graduates may go on to assist human resources departments, activist organisations or public sector institutions with social change/social marketing campaigns.
At the end of this course you will be able to:
The degree provides a full-time course for those seeking positions in a variety of Management fields. It provides a theoretically grounded coverage of key conceptual and practical developments across a wide range of management disciplines including marketing, human resource management, finance and accounting, and corporate strategy.
Participants in the MSc Management programme can use the dissertation component to concentrate in-depth on Management topics according to individual interests and career requirements.
The MSc Management programme is intended to enable students：
The MSc International Management programme is a full-time degree studied over a period of calendar year commencing late September and a part-time degree can be studied over a period of between 2 and 4 years. In each case participants take taught modules and prepare a dissertation. Students without the relevant English proficiency are required to do a Summer pre-sessional programme before gaining entry onto the postgraduate programme.
Classes are in the form of either two or three hour teaching/learning sessions. These included some small group teaching.
The structure of the MSc International Management programme is modular, with individual modules each having weighting of 15 credits. One credit represents 10 hours of student work. This, means that a 15 credit module represents 150 hours of study including formal teaching, independent study, revision, and the preparation of assessments. The MSc International Management degree requires the successful completion of 180 credits, 120 of which are taught modules, and 60 a Management dissertation.
All students undertake core and elective modules relating to a wide range of management disciplines. Elective modules offer a choice of electives that allow the student to focus upon advanced management most closely associated with his/her career aspirations.
More information is available on key facts about the delivery of the programme.
Students must select 180 credits in total. Modules are 15 credits each.
Semester 1 modules
and ONE module from the list below:
Plus TWO modules from the list below:
Semester 2 modules
Three or four from the list below:
The course acts as a sound basis for a variety of management or management-related careers. The degree offers opportunities in a variety of careers such as Accountancy, Business Analysis, Business Development, Consultancy, Credit Advice, Economic Development, Financial Consultancy, Investor Relations, General Management, Marketing, Operations Management and Tax Consultancy.