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Masters Degrees (Interpersonal Communication)

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This course involves combining communication studies, applied linguistics, international management and intercultural communication. Read more

This course involves combining communication studies, applied linguistics, international management and intercultural communication.

Economic globalisation and rapid developments in ICT mean that many organisations now operate on an international scale, or at the very least interact with consumers, clients and/or partner organisations in other countries. Even ‘local’ companies and organisations may have a multicultural workforce, or offer their services or products abroad. As a result, communication has become increasingly international and intercultural.

Organisations seek to create communication strategies that support their overall strategy and objectives. In doing so, they need to interact with stakeholders who may have a variety of linguistic and cultural backgrounds. These stakeholders may include employees, customers, suppliers, financial backers or even local governments. In the Master’s specialisation in International Business Communication, you’ll learn about the all factors, including cultural and linguistic ones, that play a role in communication and need to be taken into account in order to create effective communication strategies.

In your future career as a business executive or communication specialist, you’ll need to be able to assess the quality, reliability and validity of the research that informs your practical decisions ‘on the job’. In other words, you’ll need to be able to judge whether existing research – as well as your own – complies with the ground rules of academic rigor. The programme therefore places emphasis not only on training your research skills but also on developing your awareness of what ‘good research’ entails.

See the website http://www.ru.nl/masters/ibc

Why study International Business Communication at Radboud University?

- This is one of very few programmes in Europe (and the only programme in the Netherlands) that also focuses on the cultural and linguistic dimensions of international business communication.

- The specialisation deals with theory and insights that are relevant to achieving effective communication in various organisational contexts; from interpersonal communication in a meeting with (multicultural) colleagues, to marketing communication aimed at reaching international target audiences.

- Students do a (group) internship in which they work towards solving a particular communication issue or answering a specific communication question for a company or organisation. This provides hands-on experience in a relevant organisational setting.

- This specialisation attracts students from different countries and because admission to the programme is selective (max. 50 students per year), you’ll be part of a small group of highly motivated Dutch and international students. This means that to a certain extent, your learning environment is international as well.

- Guest speakers are regularly invited to share their knowledge about current developments in business, management and organisational communication.

- Although the main focus is on international communication in larger, multinational companies, graduates of this programme will be able to apply what they’ve learned in a variety of organisations – for profit, non-profit or governmental institutes.

Language(s) and management perspective

Languages form the heart of communication and that is why this Master’s specialisation is taught within Radboud University’s Faculty of Arts. The programme places a strong focus on the role that languages play in effective corporate communication. Of course, the languages used are not the only factor to consider in a multicultural environment - which is why you will be encouraged to also consider communication issues and strategy from an international management perspective.

In short, you’ll explore the impact of globalisation on business communication, the role of linguistic and cultural diversity in corporate communication, and the human and operational consequences of organisations’ language policy or strategies. In doing so, you’ll also come to understand how such issues can shape and affect an organisation’s performance.

Career prospects

With a Master’s specialisation in International Business Communication, you could pursue a career in government, semi-government, business or academia. For example, our graduates work as internal or external communication managers or press spokespeople in companies, government departments, health institutions or non-profit organisations. Many work in marketing communications at multinational companies, as communication trainers for consultancies, as social media managers or as PR consultants.

- International perspectives

Since the programme focuses on communication in international contexts, and on communication with international target groups, a sizable number of graduates have found jobs outside the Netherlands or with international organisations operating from the Netherlands.

- Wide range of communication functions

Job openings for our graduates can cover a wide range of communication functions, organisational types and (business) sectors. This is because organisations have increasingly come to realise that effective communication is essential to all organisational functions (e.g. marketing, PR, HRM, R&D, finance), and have made a real effort over the past decades to professionalise communications, making (international) business communication an increasingly important discipline.

Our approach to this field

Corporate communication involves orchestrating internal and external communication instruments to support an organisation’s core activities and to manage its relationship with different types of stakeholders. Due to the internationalisation of markets and businesses, corporate communication has gone global in recent years. Organisations that operate internationally need to take different cultures and language backgrounds into account when designing their communication. Culture and language(s) may affect international communication at three levels:

- The management level: e.g. when CEOs communicate with internal or external audiences

- The organisational level: e.g. when a company communicates about its Corporate Social Responsibility policy

- The marketing level: e.g. when products or services are promoted to an international audience in (corporate) advertising.

See the website http://www.ru.nl/masters/ibc



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The Masters in Intercultural Communication with International Business combines linguistic studies, cultural studies, international business components and training in research methods. Read more

The Masters in Intercultural Communication with International Business combines linguistic studies, cultural studies, international business components and training in research methods.

You will take six compulsory modules, two optional modules and write a dissertation where you have the opportunity to specialise according to your personal interests. The programme includes numerous opportunities to apply and develop your skills through practical tasks.

The programme is ideal for business professionals who wish to enhance their profile with a postgraduate qualification; and for graduates of humanities, English language or business disciplines who would like to deepen their insight into business across linguistic and cultural boundaries.

Programme structure

This programme is studied full-time over one academic year and part-time over two academic years. It consists of eight taught modules and a dissertation.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

Career prospects

This degree will prepare you for a career in the areas of communication and intercultural consultancy, particularly, though not exclusively, where the use of English is required.

More specifically, the programme will appeal if you are seeking to work in multinational and international business, in particular in the fields of intercultural training, human resource management, and communication and marketing.

It will provide valuable preparation for careers in government overseas agencies and international diplomatic organisations, the voluntary sector, local government community initiatives and business consultancies, as well as in the communication industries.

Many of our graduates go on to find employment in a wide range of international organisations and businesses; others choose to take research degrees in their subject.

Academic support

As a student of the School of Literature and Languages, you will benefit from the expertise of a vibrant, multidisciplinary group of academics. You will also have access to a number of conferences, seminars and workshops hosted throughout the year.

These events cover a range of topics to broaden your thinking in the fields of literature, language and linguistics, cultural studies and creative writing.

The business component of the programme will also allow you to benefit from the close affiliation with the Surrey Business School, a leading provider of internationally recognised postgraduate vocational management degrees.

The School has strong links with industry and has established a number of high-profile partnerships with multinational organisations. You will be supported by a team of international staff with a wealth of global experience and specialist expertise.

English language support for all

Programmes available to all students include:

  • Oral Skills
  • Academic Listening
  • Contemporary British Society
  • Pronunciation
  • Critical Thinking
  • Legal English
  • Academic Reading and Note-Taking
  • Grammar Revision
  • Essay Writing
  • Essay Writing for Native English Speakers
  • Thesis / Dissertation Writing

Educational aims of the programme

The overall purpose of the programme is to:

  • Provide a comprehensive and differentiated understanding of intercultural communication in contemporary socio-cultural contexts
  • Supply the tools enabling students to apply this understanding to the task of addressing the market needs of the international business environment
  • Instil in students the capacity for carrying out advanced supervised research in an area of Intercultural Communication

Programme learning outcomes

Knowledge and understanding

Students will be able to demonstrate:

  • A critical understanding of different types of communication, in particular intercultural, cross-cultural, non-mediated (face-to- face) and mediated (telephone, internet,etc.) communication
  • A critical awareness of the issues and concerns involved in mediated and non-mediated intercultural communication
  • A comprehensive knowledge of the strategies and processes of social interaction either spoken or written
  • A detailed understanding of business organisations, their management challenges, and the changing external environment in which they operate

Intellectual / cognitive skills

Students will be able to:

  • Demonstrate an ability to create and carry out a project in the field of (non) professional communication of significant complexity
  • Demonstrate an ability to reflect upon the knowledge gained and incorporate this into independent learning strategies
  • Critically appreciate the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation

Professional practical skills

Students will have the skills to:

  • Create appropriate strategies for effective communication with members of the same and/or other (sub)cultures
  • Evaluate communication processes already in place in different contexts and implement communication policies

Key / transferable skills

Students will be able to demonstrate:

  • The capacity to work both independently and with others in order to achieve common goals
  • An ability to manage learning self-critically

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

Learn more about opportunities that might be available for this particular programme by using our student exchanges search tool.

Professional recognition

Surrey Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and by the Association of MBAs (AMBA).



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About the program. The Master of Communication program allows students to further their careers in Communication by equipping them with an appropriate mix of theory and practice suited to industry. Read more

About the program

The Master of Communication program allows students to further their careers in Communication by equipping them with an appropriate mix of theory and practice suited to industry. It provides an ideal balance of theoretical knowledge, practical skills, problem solving abilities, interpersonal skills and a high level of written communication.

Advance your career

A Master of Communication at Bond, allows graduates to complement their dynamic and flexible skills with a deep understanding of theory and practice. By building upon previously acquired knowledge with problem-solving skills and a high level of written communication, graduates can differentiate themselves in the industry.

Structure and subjects

View the Master of Communication - Program Structure and Sequencing

The Master of Communication comprises 12 subjects, as follows:

Core subjects (2)

Foundation subjects (6)

Dissertation/Elective option subejcts (4)

Students must choose one (1) of the following suites of subjects as their dissertation/portfolio:

Or

  • Minor Dissertation/Portfolio A (HUMR71-705)
  • Minor Dissertation/Portfolio B (HUMR71-706)
  • Plus two (2) elective subjects from the Faculty of Society & Design list of available postgraduate subjects.(COMN71-710 Communication Internship and Portfolio and further Minor Dissertation/Portfolio subjects are available as elective subject options).

Teaching methodology

Bond University’s teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.

Available research topics for dissertation / portfolio

The Faculty of Society & Design has highly skilled academic staff who can provide supervision to students in the following research areas:

  • Advertising and Brand Experience in a Multi-Channel Environment
  • Advertising Creativity: Concepts and Applications
  • Advertising Ethics and Corporate Social Responsibility
  • Building Teamwork in the Virtual Workplace
  • Convergence and Digital Industries
  • Crisis Communication Strategies in a Digital World
  • Effects of Different Leadership Styles on Organisational Culture
  • Engaging Employees – Strong Advocates or Harsh Critics?
  • Establishing Authentic Corporate Social Responsibility in a Sceptical Environment
  • Global Factors Contributing to Organisational Change
  • Impact of Social Media on Future Public Relations Practice
  • Interactivity and Consumer Engagement on Social Media Platforms
  • Interpersonal Communication
  • Journalism in the 21st Century
  • Journalism Reinvented
  • Mobile and Pervasive Communications
  • Opportunities and Challenges of Mobile and Real-Time Marketing
  • Paparazzi – The New Face of Journalism?
  • Role of Media Relations in a Social Media Future
  • Serious Games and Gamification
  • Significance of the Media in Bridging the Cultural Divide
  • Social Media and User-Generated Content
  • The Growing Significance of Citizen Journalism
  • The Internationalisation of Advertising
  • The New Journalism
  • The Obama Effect – New Election Campaigning Strategies
  • The Proliferation of Social Networking Sites
  • Virtual Environments for Learning and Work


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This is a dynamic, pioneering interdisciplinary Masters course which meets the global demand for greater professionalism in interpersonal and inter-institutional bilingual communication. Read more

This is a dynamic, pioneering interdisciplinary Masters course which meets the global demand for greater professionalism in interpersonal and inter-institutional bilingual communication. The course will focus on enhancing your personal skills as a communicator and facilitator of communication. This can be as an advocate, as a mediator, communication strategist, intermediary or communication facilitator. Firmly grounded on the latest international communications theories and using real life simulations, you will learn to locate and analyse resources, pre-empt communications challenges and develop strategies to overcome obstacles to successful interaction.

The course will enrich your knowledge and application of the key paradigms of international communication, information handling and presentation in a range of contexts from the field of public diplomacy to international media, intelligence, business and international NGOs. It also enhances your competencies in handling information across and between languages and cultures, in various professional settings. You will have the training and preparation to make significant contributions in your chosen profession.

Course applicants typically come from fields such as language studies, translation and interpreting, social work, teaching, journalism and other areas of the media as well as from public office. However, the course will prove invaluable to anyone with high-level bilingual competence and experience in mediation between peoples from different cultural backgrounds.

Course structure

The following modules are indicative of what you will study on this course.

You will take three core modules, two of which are taught and the third is research based. Theories and Practices of Global Communication covers the key underpinning knowledge and analytical tools for the programme as well as your abilities as a presenter of information. International Liaison focuses on your practical communication competences. In the research component you have the choice of an MA Thesis (the Dissertation module), conducting research into a topic of your choice, or a Professional Project where you apply your knowledge and expertise to creating a communication strategy. In both you are required to demonstrate research competence at Masters level. You then have the choice of four option modules to complete the MA.

Core modules

Option modules

Professional recognition

The University of Westminster is a Higher Education Language partner of the Chartered Institute of Linguists.

Career path

Course graduates have gained success in communications-related positions in NGOs, diplomatic missions, international divisions of business and international organisations, as well as achieving a step-change in their original professions.



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This is a dynamic, pioneering interdisciplinary Masters course which meets the global demand for greater professionalism in interpersonal and inter-institutional bilingual communication. Read more

This is a dynamic, pioneering interdisciplinary Masters course which meets the global demand for greater professionalism in interpersonal and inter-institutional bilingual communication. The course will focus on enhancing your personal skills as a communicator and facilitator of communication. This can be as an advocate, as a mediator, communication strategist, intermediary or communication facilitator. Firmly grounded on the latest international communications theories and using real life simulations, you will learn to locate and analyse resources, pre-empt communications challenges and develop strategies to overcome obstacles to successful interaction.

The course will enrich your knowledge and application of the key paradigms of international communication, information handling and presentation in a range of contexts from the field of public diplomacy to international media, intelligence, business and international NGOs. It also enhances your competencies in handling information across and between languages and cultures, in various professional settings. You will have the training and preparation to make significant contributions in your chosen profession.

Course applicants typically come from fields such as language studies, translation and interpreting, social work, teaching, journalism and other areas of the media as well as from public office. However, the course will prove invaluable to anyone with high-level bilingual competence and experience in mediation between peoples from different cultural backgrounds.

Course structure

The following modules are indicative of what you will study on this course.

You will take three core modules, two of which are taught and the third is research based. Theories and Practices of Global Communication covers the key underpinning knowledge and analytical tools for the programme as well as your abilities as a presenter of information. International Liaison focuses on your practical communication competences. In the research component you have the choice of an MA Thesis (the Dissertation module), conducting research into a topic of your choice, or a Professional Project where you apply your knowledge and expertise to creating a communication strategy. In both you are required to demonstrate research competence at Masters level. You then have the choice of four option modules to complete the MA.

Core modules

Option modules

Professional recognition

The University of Westminster is a Higher Education Language partner of the Chartered Institute of Linguists.

Career path

Course graduates have gained success in communications-related positions in NGOs, diplomatic missions, international divisions of business and international organisations, as well as achieving a step-change in their original professions.



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This course provides you with a broad understanding of the varied role of media and communication in societies. Read more

This course provides you with a broad understanding of the varied role of media and communication in societies.

The flexibility of the course means you can prepare to pursue an international career or develop specialist knowledge in particular fields, such as film, political communication or the cultural industries more broadly.

Core modules introduce a range of theoretical perspectives and their application in real world contexts. You will also have the opportunity to choose optional modules from across the School. You will undertake an independent research project, working under the guidance of an individual supervisor.

Our School has a range of fantastic facilities to support your studies. The 58-seat Phil Taylor Cinema is equipped with Dolby Digital sound and high-definition projection facilities, as well as projectors for 16mm and 35mm film.

You can also work on your own projects in our 44 editing suites, equipped with Avid Media Composer editing software and Adobe Creative Cloud. The fully equipped TV studio also has a large green screen area, lighting and photo-flash facilities. We also have a track and dolly, sliders, Glidecam and various cranes, and you’ll have access to a new photographic dark room.

We also run a loans service where you can borrow a range of HD digital camcorders and various Canon stills cameras to help with your project work.

Course content

You’ll study two core modules that lay the foundations of the programme, exploring theoretical approaches to communication and media. One of these will consider issues such as de-westernising media and communication studies, interpersonal communication, media and power and the concept of the public sphere. You’ll then use these theories to take a critical approach to real-world issues, as well as developing your own perspectives on topics that interest you.

On top of this, you’ll build specialist knowledge through your choice of optional modules. These vary every year, but can include topics such as television narrative, media and globalisation, urban narratives, and media and democratisation. The optional modules allow you to focus on topics that suit your own interests or perhaps reflect your career plans.

Throughout the year, you’ll also be preparing for your dissertation through the Dissertation and Research Methods module. Your dissertation is a major independent research project on a topic of your choice, which you submit at the end of the year.

If you choose to study part-time, you’ll complete the MA over two years, instead of one, taking fewer modules each year.

Course structure

These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

Compulsory modules

  • Critical Issues in Media and Communication 30 credits
  • Media and Communication Theory 30 credits
  • Dissertation and Research Methods 60 credits

Optional modules

Please see the website for a list of the optional modules available

For more information on typical modules, read Communication and Media MA Full Time in the course catalogue

For more information on typical modules, read Communication and Media MA Part Time in the course catalogue

Learning and teaching

MA modules will use a range of teaching and learning methods including lectures, group learning and project work, seminars, tutorials and workshops. Independent study is also crucial to this degree, as an opportunity to deepen your knowledge of the subjects introduced in lectures and seminars, and to develop your skills in analysis and research. You should anticipate spending at least 20 hours per week on independent study associated with your modules.

Assessment

We use various methods to assess your progress, depending on the modules you choose. These could include essays, presentations, project work and reports, case studies and in-course assessment of your contribution to group tasks.

Career opportunities

You'll gain diverse and in-depth subject knowledge from this programme, as well as sophisticated skills in research, analysis, interpretation and oral and written communication. You’ll also develop stronger cultural and critical awareness of the world around you. All of this is very attractive to employers.

Graduates have gone into a wide range of careers that reflect the breadth of the discipline, including communications advisors, public relations practitioners, media executives, and corporate managers. The programme also offers an excellent foundation for PhD study.

Careers support

We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.

The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.




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In the English-language Master's specialization in Business Communication & Digital Media, you will focus on communication issues in the area of business communications. Read more
In the English-language Master's specialization in Business Communication & Digital Media, you will focus on communication issues in the area of business communications. You will research how people communicate with one another using a variety of means, and how they process information through language, pictures, sound and computers. For example, you will acquire knowledge about pitfalls and misunderstandings when exchanging information, negotiating or managing conflicts in business settings, and the principles of marketing communications. The emphasis lies on the effects of digital communication on our society and culture. The program in Business Communication and Digital Media enables you to study the consequences/implications of media selection for effective communication transaction.

Internal communication

One of the most important issues within organizations is internal communication.
•How do teams communicate and make decisions?
•How do people deal with conflicts within their organization?
•How do managers use advanced business communication to motivate their employees?

These questions are all part of the internal business communication that you will deal with during your studies. You will focus on important aspects of interpersonal and group communication.

External communication

In this context, external communication is more than marketing and promoting the products on offer, it concerns the image of the organization.
•How do organizations manage a crisis situation?
•How do they communicate with media?
•How do organizations improve their image through communication?

These questions will be answered during this program. You will study various theories that explain how people make observations and form their opinions and you will learn about how organizations reach customers and convince them.

Digital Media

Over the past decade, the internet and new media have developed rapidly. The increasing importance of the internet and new media has a major impact on business communication. There are several issues that organizations are facing in this particular field of communication, such as announcing news by email, the most convenient way of communication with customers, the quality and user-friendliness of their website. Another part of this study is the social media aspect and how organizations deal with it.

Career Prospects Business Communication & Digital Media

After completing a Master's program with a specialization in Business Communication and Digital Media, you will be able to enter the education, research or business market. You will be able to analyze internal and external communications and to act as a consultant on these matters. You will also be able to give advice about communication tools within organizations. You can pursue an international career in various national or multinational organizations. After the Master's specialization, you can specialize further, as an academic researcher.

Graduates with a specialization in BDM may find positions such as:
•Web editor
•Marketing Officer
•Communications Officer
•New Media project manager
•Head of PR and Communications

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Our course enables you to meet the growing need for increased knowledge in cross-cultural communication. You will receive communication-focused training and develop expertise in cross-cultural communication. Read more
Our course enables you to meet the growing need for increased knowledge in cross-cultural communication. You will receive communication-focused training and develop expertise in cross-cultural communication. The course covers understanding how cultures and human behaviour reflexively interconnect.

Changing social conditions and circumstances require new ways of dealing with people, and fresh ways of interacting and communicating with people of other cultures.

There is an urgent need to improve our knowledge and understanding of the processes and issues involved in cross-cultural communication, and to discover how such knowledge can be effectively applied in everyday experiences.

What this means in practice is that we need to develop our knowledge of why and how communication 'works' and how and why it sometimes does not 'work'.

The course answers questions including how cultural background impacts upon successful communication and how language, thought, and behaviour are interrelated.

The Cross-Cultural Communication (CCC) MA is relevant if you wish to study communication, language and culture. It will also suit anyone intending to work, or are already working, in international and cross-cultural environments where communication is an essential aspect of that work, as for example:
-Communications consultants
-Interpreters
-Social workers
-International sales representatives
-Journalists
-Medical and healthcare professionals
-Humanitarian aid staff
-Teachers
-Local government officials

The course is theoretically, practically and research oriented, and allows selection of one of six specialist pathways.

Our CCC courses are the only ones in the world to offer such a broad range of specialisms. This unique combination of expertise in cross-cultural communication and an additional area provides our graduates with enhanced employability in the competitive global marketplace.

We have an international student cohort, with up to 35 countries represented. Former students identify this as one of the main strengths of the course, as they are regularly working with peers from a wide range of national, linguistic and professional backgrounds. This provides everyone with an opportunity to develop their interpersonal and intercultural skills while studying.

Through the research portfolio, you are equipped with the analytical and theoretical skills required to understand and analyse communication in a wide range of settings. You learn about research in communication and cross-cultural communication from a range of perspectives, including:
-Social psychology
-Communication studies
-Intercultural communication studies
-Ethnography
-Discourse studies

The course has received praise from external examiners and the University's Internal Subject Review committee for the emphasis on teaching and assessing empirical, data-driven research. You receive training on the practical, theoretical and methodological skills required to conduct research relevant to the field of cross-cultural communication. This includes the various ways of collecting and analysing empirical data:
-Ethnographic observation
-Research interviews
-Questionnaire-based statistical analysis
-Discourse analysis

Delivery

Modules are delivered through a range of means, including:
-Lectures
-Seminars
-Workshops
-Group projects

Each module tends to last one semester. Some optional modules are taught in short, intensive blocks and/or on occasional weekends.

Work experience

You are encouraged to apply your research interests to real world case studies, particularly of international organisations or workplaces with which you have a connection.

For example, your empirical project submitted in research file three can be in connection with voluntary work (for a charity or NGO) or an internship, arranged over the summer towards the end of the course.

As a part time student you can conduct a research project of relevance to your employer and/or industry.

Pathway

The Cross-Cultural Communication MA has six specialist pathways:
-Applied Linguistics
-Education
-International Management
-International Marketing
-Media
-International Relations

Facilities

As a student in the School of Education, Communication and Language Sciences you'll have access to facilities and a growing collection of online resources, including:
-A well-stocked Education Resource Centre
-Language Analysis Lab
-A phonetics lab
-An audio-video lab
-A recording studio

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Advance your career. Today’s rapidly changing work environment requires employees to complement their dynamic and flexible skills with a deep understanding of theory and practice. Read more

Advance your career

Today’s rapidly changing work environment requires employees to complement their dynamic and flexible skills with a deep understanding of theory and practice. The Master of Communication (Professional) at Bond allows graduates to differentiate themselves by complimenting previously acquired knowledge with problem-solving skills, a high level of written communication, and a professional portfolio.

Our students can advance into the next chapter of their career by graduating sooner with Bond’s accelerated degrees.

Graduate with a professional portfolio

The Master of Communication (Professional) at Bond, equips graduates with a deeper understanding of theory and practice, necessary for advancement in the communication industry. Graduates of the program are required to submit a Professional Portfolio that details their research and experience in their respective area. This portfolio ensure graduates can articulate their practical and theoretical expertise, develop their strategic thinking skills, and reflection capabilities.

About the program

The Master of Communication (Professional) allows students to further their careers in Communication by equipping them with an appropriate mix of theory and practice suited to industry, culminating with a professional segment comprising a professional portfolio, field project and field project report. The Master of Communication (Professional) provides an ideal balance of theoretical knowledge, practical skills, problem solving abilities, interpersonal skills and a high level of written communication. At the end of the degree, candidates will have a professional portfolio detailing their research and practical expertise in their chosen vocational area. The program duration is 4 semesters and 20 weeks (92 weeks).

Structure and subjects

View the Master of Communication (Professional) - Program Structure and Sequencing

Master of Communication (Professional) comprises 13 subjects, as follows:

Core subjects (2)

Foundation subjects (6)

Dissertation/Portfolio (2)

Electives (2)

  • Student must choose two (2) subjects from the FSD list of available postgraduate subjects. Students can choose to undertake further minor dissertations/portfolios as electives if desired.

Professional

* Please note that the Professional Portfolio subject can only be commenced once all coursework subjects have been completed.

Available research topics for Dissertation / Portfolio

Please refer to Master of Communication for a full list of available research topics.

Teaching methodology

Bond University’s teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.



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This unique course in intercultural communication will expand your awareness of different cultures and workplace diversity, enhance your understanding of intercultural communication, and encourage you to reflect on your own culture and language use. Read more
This unique course in intercultural communication will expand your awareness of different cultures and workplace diversity, enhance your understanding of intercultural communication, and encourage you to reflect on your own culture and language use. You will also improve your professional and business communication skills, including written, oral and interpersonal skills, in international settings. The programme, which is based within Birkbeck's MA Intercultural Communication in Business and Professions, values the importance of bridging the gap between theory and practice in the field of intercultural communication and is structured to strike a balance between ideas and real-world experience.

This course is specifically designed for intercultural trainers, coaches and consultants interested in enhancing their existing knowledge and experience, and for professionals working in fields such as communication, public relations, human resources, management and business consulting, who want to expand their global perspective and increase intercultural effectiveness. You will develop the professional and business communication skills you need to proceed to a career in the international business world.

The programme benefits from a combination of knowledge-based and skills-oriented training, world-class experts in intercultural communication, Birkbeck's flexible, student friendly support, and London's position as an international multicultural and multilingual city.

If you unable or unsure about committing to a full Master's, this programme will help you gain cutting-edge, practical knowledge of the field of intercultural communication. Upon completion of the course, you can choose to go on to complete Birkbeck's MA Intercultural Communication for Business and Professions, if you wish.

Why study this course at Birkbeck?

Arts and humanities courses at Birkbeck are ranked third best in London and 11th in the UK in the Times Higher Education 2015-16 World University Subject Rankings.
Our intercultural communication programmes are internationally recognised higher professional qualifications, which could help you improve your employment prospects.
This multidisciplinary programme brings together communication studies, applied linguistics, language studies and business studies.
Applied linguistics has been taught at Birkbeck since 1965, making this one of the oldest departments in the world. You will be taught by leading researchers in the field.
The programme takes an interdisciplinary and cross-cultural approach, with staff expertise in a wide range of sub-disciplines, from humanities to social sciences and life sciences. Teaching and research take place within a strong research culture.
Birkbeck’s central London location and unique evening study is ideal for working professionals. A unique advantage of studying this programme at Birkbeck is that students who are working professionals in London are taught side-by-side with others coming from across Europe and around the world.
We have a multimedia library and computing facilities. Birkbeck Library has a large holding of books, as well as over 40 current print journal subscriptions in the subject area, with an additional 100 available electronically. We are located within walking distance of the British Library and libraries at the Institute of Education, School of Oriental and African Studies, University College London and Senate House.
Birkbeck's Applied Linguistics Society, an official University of London society, was formed to bring together students interested in applied linguistics and related fields (for example, multilingualism, intercultural communication, TESOL etc) in the London area. You will also benefit from intercollegiate seminars and lectures offered by various departments located in Bloomsbury.
Birkbeck's Centre for Multilingual and Multicultural Research hosts visiting scholars from all over the world and runs regular research seminars given by speakers from overseas and other UK institutions. The centre also supports postgraduate training in applied linguistics, bilingualism, intercultural communication and translation.

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Description. The MA in Cross‐Cultural Communication will help students learn about the essential aspects of contacts between cultures while developing strong intercultural communication competences with critical and independent analysis. Read more
Description:
The MA in Cross‐Cultural Communication will help students learn about the essential aspects of contacts between cultures while developing strong intercultural communication competences with critical and independent analysis.

Methodology:
The courses will focus on the impact of cultural differences in today’s economic and social spheres and on the necessity to develop communication skills to bridge those differences.

Career Prospects:
The Master in Cross-Cultural Communication at Horizons University prepares students for an international career, rooted in international affairs and culture by enhancing cross-cultural communication and interpersonal skills. These assets enable students to secure positions in international companies, consulting practices and international education as well as positions where intercultural mediation and understanding of multiple cultures and communication schemes are a top requirement.

Credit Value: 90ECTS/36US
Languages: English
Study Options: Online

Earn a degree fully online, and at your pace. Our innovative personalized approach gives you the opportunity to accelerate your studies, and increase your employability potential. Start your degree any day of the year!

Courses:
- Communication and Human Relations
- Cross/Cultural Communication
- Language Isuues in Communication
- Virtual Communication
- World Cultures
- Foreign Language Fluency
- Global Issues
- The International Business Environment
- Thesis

Specialized courses:
- Global Issues
- Virtual Communication
- Language Issues in Communication
- Communication and Human Relations
- Producing 1
- World Cultures

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Why is human language unique, and unlike any other natural communication system? How do children learn their first language? Do women and men speak differently? Are some forms of English better than others? Why does language change through time?. Read more
Why is human language unique, and unlike any other natural communication system? How do children learn their first language? Do women and men speak differently? Are some forms of English better than others? Why does language change through time?

Linguistics seeks to provide answers to questions such as those above, and many others. As the science of language, linguistics studies everything to do with language, including how language is structured, how it develops in children, the ways in which it reflects society and culture, how it defines individuals and groups, and how it changes over time. If you find these questions interesting, then you will enjoy studying linguistics.

This programme offers the opportunity for those who do not have a BA second-class honours degree in a relevant subject to gain an understanding of the social, interpersonal and psychological aspects of human language and communication systems, and to enhance their academic skills in linguistics. It provides training in aspects of both theory and practice in the field of linguistics, language and communication.

Why study this course at Birkbeck?

- Arts and humanities courses at Birkbeck are ranked third best in London and 11th in the UK in the Times Higher Education 2015-16 World University Subject Rankings.

- Prepare for further postgraduate study at Master’s level if you have a degree in another subject.
Raise your communicative awareness and competence, and gain knowledge of theories and models of human, social and interpersonal communication.
- Develop skills necessary to proceed to careers in various fields related to linguistics, languages and communication.
- The Birkbeck Applied Linguistics Society, an official University of London society, was formed to bring together students interested in applied linguistics and related fields (for example multilingualism, intercultural communication and TESOL) in the London area.
- Birkbeck’s Centre for Multilingual and Multicultural Research hosts visiting scholars from all over the world and runs regular research seminars given by speakers from overseas and other UK institutions. The centre also supports postgraduate training in applied linguistics, bilingualism, intercultural communication and translation.

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Learning objectives. The Master will enhance the potential of young brilliant professionals to tackle all the complexities of communication management. Read more

Learning objectives

The Master will enhance the potential of young brilliant professionals to tackle all the complexities of communication management. Each module of the Master training is designed to strengthen the students chance to become a sought out professional in the communication field. The Master training is centered on the most current and significant strategic and operational issues of communication in all its business configurations, in order to make students acquire the professional, interpersonal, and language skills necessary to be effective communicators in organizations.

Career opportunities & professional recognition

The Master graduates will gain 360 degrees of communication knowledge of strategic and operational management of communication (marketing communications/brand management, accounting and strategic planning, interactive/social media communications and community management, corporate public relations, internal communications, stakeholder relations). The Master supports students’ career openings by:

● Empowering students’ self-branding capability organizing classes focused on effective resume writing, job interview training, teamwork advice, as well as diversity and cross-cultural management;

● Supporting encounters between students and professionals directly in the classroom. Many of the professors are top executives that may hire students for internships

● Involving students in field trips to companies and agencies;

● Challenging students with a real consultancy field project. An opportunity to take on the full responsibility in managing a project and delivering a result by activating the knowledge developed in the classroom. Consultancy projects are a realistic and direct bridge with potential employers;

● Sharing students’ profiles with the Master’s partner companies and business liaisons beyond partners;

● Partnering with Università Cattolica Stage and Placement Office which collects and posts job opportunities. Over the past editions, students have been hired for internships at: BMW, FIAT, Ketchum Inc., L’Oréal, Leo Burnett, Mediacom, MSL Group, Pandora, TBWA Worldwide, and Vizeum Spa.

Curriculum

The 4 E of the Master in Corporate Communication excellence:

I- Enriching

● Corporate Communication

● Communication Planning and measurement

● Brand management & consumer-brand relationships 

● B2C & B2B Marketing

● Qualitative & quantitative market research 

● Communication skills

● Professional life and negotiation

● Advanced English for relationship management (Language courses are alternative options )

● Italian language and culture (Language courses are alternative options )

● Far East culture and language (Language courses are alternative options )

II- Empowering

● Social Media Management

● Market Insights

● Advertising Creative & Media\Budgeting Strategy

● Consumer Behaviour

● Public Relations

● Retail Experience

III-Enhancing:

● Business-to-Business Relationships

● Internal Communication

● Event Management

● Crisis Communication and issue management

IV- Experiencing

  • Creativity Lab
  • Consultancy Project Ongoing
  • Professional training (individual assessment interviews; self-branding sessions; team-working support; diversity management training; job interview simulation; field trips)

Location

Milan boasts extraordinary beauty. The city has inspired the creativity behind some of the world’s iconic fashion and design labels. Milan is recognized as a fashion and design capital, and has a major global influence in commerce, industry, music, sport, literature, art, and media.

We support you

Students receive support through comput- ing platforms including teaching, discussion forum, group work and tutorship. There is a tutor tailored for every consultancy field project group. Within the program there is a strong involvement of student group works and meetings with companies.

Our companies

Supporting Companies: Leo Burnett, MSL Group

Partner Companies: ABC Production Agency, Henkel, International Advertising Association, Intesa Sanpaolo, Italian Brand Factory, Iterion, Mediacom, MSL Group, TBWA, Vizeum Aegis Media Group, We are social

Consultancy projects: Google, Disney, Leo Burnett, Lovable, Mars, MSL, Vizeum, 3M (previous editions of the Master)

Liaisons companies: Coop, Ecor Naturasi, Heineken, Lego (involved in class presentations and assignments).

Scholarships

All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.

Scholarship value: €2500



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The Rome Business School’s Master’s Degree in Marketing and Communications is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the field. Read more

The Rome Business School’s Master’s Degree in Marketing and Communications is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the field..

The programme’s quality teaching, its international paid internship offerings and its career and networking services all contribute to make this programme the perfect fit for anyone who is looking to rise to the top in the world of business.

Guaranteed internships in USA, Dubai or Europe

Gain unique international working experience in many influential cities of the world!The Rome Business School students will have the amazing opportunity to take part in guaranteed internship programmes in Dubai, the USA (New York, San Francisco, Boston, Miami, Los Angeles, etc.), or Europe (London, Dublin, Barcelona, Madrid, Paris, Berlin, Munich, Lisbon, Milan, Rome, etc.). The internships have a duration of at least two months and the students can express their preferences.With some of the best business and employment opportunities, it’s no surprise that these destinations attract expats from all corners of the world. If you’re looking to work in a cosmopolitan and business-oriented city, this is the right opportunity for you. The internship opportunities offered by the Rome Business School will give you the chance to learn further management models and gain experience in the world’s leading business cities.

TARGET RECIPIENTS

The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or for all those who are already working in this environment, but are seeking to expand their knowledge of their own field, all within a structured environment.

TRAINING OBJECTIVES

• Expanding the knowledge and ability to apply the most cutting-edge marketing and business communication strategies.

• Recognizing individual market components and using this understanding for better marketing management.

• Learning how to launch and manage the most effective marketing strategies.

• Forming an effective integrated marketing plan.

• Understanding the process of defining and implementing streamlined communication strategies aligned with business objectives.

• Mastering the use of communication tools and channels.

• Applying marketing and communication knowledge to a variety of business contexts.

COURSE CONTENTS

Part 1 – Defining Marketing and the Marketing Process

1. Introduction to Marketing

2. Company and Marketing Strategy

Part 2 – Understanding the Marketplace and Consumers

3. The Marketing Environment

4. Marketing Information Systems and Research

5. Consumer Markets and Consumer Buyer Behaviour

6. Business Markets and Business Buyer Behaviour

Part 3 – Designing a Customer-Driven Marketing and Communication Strategy and Mix

7. Segmentation, Targeting, Differentiation and Positioning

8. Product, Services, and Brands

9. New-Product Development and Life-Cycle Strategies

10. Pricing: Understanding and Capturing Customer Value

11. Pricing Strategies

12. Marketing Channels

13. Retailing and Wholesaling

14. Integrated Marketing Communication Strategy

15. Advertising and Public Relations

16. Personal Selling and Sales Promotion

17. Direct and Online Marketing

Part 4 – Competing on an international scale, ethically

18. Creating a Competitive Advantage

19. International Marketing and The Global Marketplace

20. Marketing Ethics and Social Responsibility

Part 5 – Special Contents

The technical/professional teaching is enriched by:

• Company tours, to get to know managerial systems and players from the inside

• Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding

Training in interdisciplinary competencies, such as:

• Business English

• Self-marketing

• Interpersonal communication techniques and PNL

• Public speaking


A MULTICULTURAL ENVIRONMENT

The Rome Business School prizes intercultural exchange as a source of personal and professional development. Students from more than 140 countries regularly attend its courses.

TEACHING TECHNIQUES

The Rome Business School employs a wide array of teaching methods:

• Lectures

• Case study analysis

• Exercises

• Assisted private studying

• Guest speakers

• Videos

• Company tours

• Complementary cultural initiatives

LEARNING OPTIONS

The Rome Business School’s Master’s Degree in Marketing and Communications can be attended, based upon preference, either on campus or by distance learning, with the following options:

- Full-time (from Monday to Thursday)

- Executive (on Saturday)

- Professional

ENTRY REQUIREMENTS

- All applicants must have a three-year degree (or be near completion).

- Applicants for English-taught Masters must demonstrate English language proficiency.

For both the on-campus and distance learning options and in order to ensure a high quality training course, classes can consist of a maximum of 15 attendees.

INTERNATIONALITY

Rome Business School is an International Institution that has already hosted students from more than 140 countries.

Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.

Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.

Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies



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This course offers you an opportunity to raise your cross-cultural awareness and enhance your intercultural communicative competence in international business settings, to reflect on your own culture and language use, and to develop the professional and business communication skills necessary to advance your career in the international business world. Read more
This course offers you an opportunity to raise your cross-cultural awareness and enhance your intercultural communicative competence in international business settings, to reflect on your own culture and language use, and to develop the professional and business communication skills necessary to advance your career in the international business world.

It focuses on intercultural communication skills, including written, oral and interpersonal skills, and is specially designed for:

- Language and communication graduates who are looking to develop a career in international organisations or the business sector.
- Business graduates who would like to improve their professional and business communication skills to enhance their employability.
- Professionals working in fields such communication, public relations, human resources, management and business consulting who want to expand their global perspective and increase effectiveness.
- Intercultural trainers, coaches and consultants interested in enhancing their existing knowledge and experience.


The programme benefits from a combination of knowledge-based and skills-oriented training, world-class experts in intercultural communication, Birkbeck's flexible and student-friendly support, and London's position as an international multicultural and multilingual city.

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