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This course involves combining communication studies, applied linguistics, international management and intercultural communication.
Economic globalisation and rapid developments in ICT mean that many organisations now operate on an international scale, or at the very least interact with consumers, clients and/or partner organisations in other countries. Even ‘local’ companies and organisations may have a multicultural workforce, or offer their services or products abroad. As a result, communication has become increasingly international and intercultural.
Organisations seek to create communication strategies that support their overall strategy and objectives. In doing so, they need to interact with stakeholders who may have a variety of linguistic and cultural backgrounds. These stakeholders may include employees, customers, suppliers, financial backers or even local governments. In the Master’s specialisation in International Business Communication, you’ll learn about the all factors, including cultural and linguistic ones, that play a role in communication and need to be taken into account in order to create effective communication strategies.
In your future career as a business executive or communication specialist, you’ll need to be able to assess the quality, reliability and validity of the research that informs your practical decisions ‘on the job’. In other words, you’ll need to be able to judge whether existing research – as well as your own – complies with the ground rules of academic rigor. The programme therefore places emphasis not only on training your research skills but also on developing your awareness of what ‘good research’ entails.
See the website http://www.ru.nl/masters/ibc
- This is one of very few programmes in Europe (and the only programme in the Netherlands) that also focuses on the cultural and linguistic dimensions of international business communication.
- The specialisation deals with theory and insights that are relevant to achieving effective communication in various organisational contexts; from interpersonal communication in a meeting with (multicultural) colleagues, to marketing communication aimed at reaching international target audiences.
- Students do a (group) internship in which they work towards solving a particular communication issue or answering a specific communication question for a company or organisation. This provides hands-on experience in a relevant organisational setting.
- This specialisation attracts students from different countries and because admission to the programme is selective (max. 50 students per year), you’ll be part of a small group of highly motivated Dutch and international students. This means that to a certain extent, your learning environment is international as well.
- Guest speakers are regularly invited to share their knowledge about current developments in business, management and organisational communication.
- Although the main focus is on international communication in larger, multinational companies, graduates of this programme will be able to apply what they’ve learned in a variety of organisations – for profit, non-profit or governmental institutes.
Languages form the heart of communication and that is why this Master’s specialisation is taught within Radboud University’s Faculty of Arts. The programme places a strong focus on the role that languages play in effective corporate communication. Of course, the languages used are not the only factor to consider in a multicultural environment - which is why you will be encouraged to also consider communication issues and strategy from an international management perspective.
In short, you’ll explore the impact of globalisation on business communication, the role of linguistic and cultural diversity in corporate communication, and the human and operational consequences of organisations’ language policy or strategies. In doing so, you’ll also come to understand how such issues can shape and affect an organisation’s performance.
With a Master’s specialisation in International Business Communication, you could pursue a career in government, semi-government, business or academia. For example, our graduates work as internal or external communication managers or press spokespeople in companies, government departments, health institutions or non-profit organisations. Many work in marketing communications at multinational companies, as communication trainers for consultancies, as social media managers or as PR consultants.
- International perspectives
Since the programme focuses on communication in international contexts, and on communication with international target groups, a sizable number of graduates have found jobs outside the Netherlands or with international organisations operating from the Netherlands.
- Wide range of communication functions
Job openings for our graduates can cover a wide range of communication functions, organisational types and (business) sectors. This is because organisations have increasingly come to realise that effective communication is essential to all organisational functions (e.g. marketing, PR, HRM, R&D, finance), and have made a real effort over the past decades to professionalise communications, making (international) business communication an increasingly important discipline.
Corporate communication involves orchestrating internal and external communication instruments to support an organisation’s core activities and to manage its relationship with different types of stakeholders. Due to the internationalisation of markets and businesses, corporate communication has gone global in recent years. Organisations that operate internationally need to take different cultures and language backgrounds into account when designing their communication. Culture and language(s) may affect international communication at three levels:
- The management level: e.g. when CEOs communicate with internal or external audiences
- The organisational level: e.g. when a company communicates about its Corporate Social Responsibility policy
- The marketing level: e.g. when products or services are promoted to an international audience in (corporate) advertising.
See the website http://www.ru.nl/masters/ibc
The Masters in Intercultural Communication with International Business combines linguistic studies, cultural studies, international business components and training in research methods.
You will take six compulsory modules, two optional modules and write a dissertation where you have the opportunity to specialise according to your personal interests. The programme includes numerous opportunities to apply and develop your skills through practical tasks.
The programme is ideal for business professionals who wish to enhance their profile with a postgraduate qualification; and for graduates of humanities, English language or business disciplines who would like to deepen their insight into business across linguistic and cultural boundaries.
This programme is studied full-time over one academic year and part-time over two academic years. It consists of eight taught modules and a dissertation.
Example module listing
The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
This degree will prepare you for a career in the areas of communication and intercultural consultancy, particularly, though not exclusively, where the use of English is required.
More specifically, the programme will appeal if you are seeking to work in multinational and international business, in particular in the fields of intercultural training, human resource management, and communication and marketing.
It will provide valuable preparation for careers in government overseas agencies and international diplomatic organisations, the voluntary sector, local government community initiatives and business consultancies, as well as in the communication industries.
Many of our graduates go on to find employment in a wide range of international organisations and businesses; others choose to take research degrees in their subject.
As a student of the School of Literature and Languages, you will benefit from the expertise of a vibrant, multidisciplinary group of academics. You will also have access to a number of conferences, seminars and workshops hosted throughout the year.
These events cover a range of topics to broaden your thinking in the fields of literature, language and linguistics, cultural studies and creative writing.
The business component of the programme will also allow you to benefit from the close affiliation with the Surrey Business School, a leading provider of internationally recognised postgraduate vocational management degrees.
The School has strong links with industry and has established a number of high-profile partnerships with multinational organisations. You will be supported by a team of international staff with a wealth of global experience and specialist expertise.
Programmes available to all students include:
The overall purpose of the programme is to:
Knowledge and understanding
Students will be able to demonstrate:
Intellectual / cognitive skills
Students will be able to:
Professional practical skills
Students will have the skills to:
Key / transferable skills
Students will be able to demonstrate:
We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.
In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.
Learn more about opportunities that might be available for this particular programme by using our student exchanges search tool.
Surrey Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and by the Association of MBAs (AMBA).
The Master of Communication program allows students to further their careers in Communication by equipping them with an appropriate mix of theory and practice suited to industry. It provides an ideal balance of theoretical knowledge, practical skills, problem solving abilities, interpersonal skills and a high level of written communication.
A Master of Communication at Bond, allows graduates to complement their dynamic and flexible skills with a deep understanding of theory and practice. By building upon previously acquired knowledge with problem-solving skills and a high level of written communication, graduates can differentiate themselves in the industry.
View the Master of Communication - Program Structure and Sequencing
The Master of Communication comprises 12 subjects, as follows:
Core subjects (2)
Foundation subjects (6)
Dissertation/Elective option subejcts (4)
Students must choose one (1) of the following suites of subjects as their dissertation/portfolio:
Or
Bond University’s teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.
Available research topics for dissertation / portfolio
The Faculty of Society & Design has highly skilled academic staff who can provide supervision to students in the following research areas:
This is a dynamic, pioneering interdisciplinary Masters course which meets the global demand for greater professionalism in interpersonal and inter-institutional bilingual communication. The course will focus on enhancing your personal skills as a communicator and facilitator of communication. This can be as an advocate, as a mediator, communication strategist, intermediary or communication facilitator. Firmly grounded on the latest international communications theories and using real life simulations, you will learn to locate and analyse resources, pre-empt communications challenges and develop strategies to overcome obstacles to successful interaction.
The course will enrich your knowledge and application of the key paradigms of international communication, information handling and presentation in a range of contexts from the field of public diplomacy to international media, intelligence, business and international NGOs. It also enhances your competencies in handling information across and between languages and cultures, in various professional settings. You will have the training and preparation to make significant contributions in your chosen profession.
Course applicants typically come from fields such as language studies, translation and interpreting, social work, teaching, journalism and other areas of the media as well as from public office. However, the course will prove invaluable to anyone with high-level bilingual competence and experience in mediation between peoples from different cultural backgrounds.
The following modules are indicative of what you will study on this course.
You will take three core modules, two of which are taught and the third is research based. Theories and Practices of Global Communication covers the key underpinning knowledge and analytical tools for the programme as well as your abilities as a presenter of information. International Liaison focuses on your practical communication competences. In the research component you have the choice of an MA Thesis (the Dissertation module), conducting research into a topic of your choice, or a Professional Project where you apply your knowledge and expertise to creating a communication strategy. In both you are required to demonstrate research competence at Masters level. You then have the choice of four option modules to complete the MA.
Core modules
Option modules
The University of Westminster is a Higher Education Language partner of the Chartered Institute of Linguists.
Course graduates have gained success in communications-related positions in NGOs, diplomatic missions, international divisions of business and international organisations, as well as achieving a step-change in their original professions.
This is a dynamic, pioneering interdisciplinary Masters course which meets the global demand for greater professionalism in interpersonal and inter-institutional bilingual communication. The course will focus on enhancing your personal skills as a communicator and facilitator of communication. This can be as an advocate, as a mediator, communication strategist, intermediary or communication facilitator. Firmly grounded on the latest international communications theories and using real life simulations, you will learn to locate and analyse resources, pre-empt communications challenges and develop strategies to overcome obstacles to successful interaction.
The course will enrich your knowledge and application of the key paradigms of international communication, information handling and presentation in a range of contexts from the field of public diplomacy to international media, intelligence, business and international NGOs. It also enhances your competencies in handling information across and between languages and cultures, in various professional settings. You will have the training and preparation to make significant contributions in your chosen profession.
Course applicants typically come from fields such as language studies, translation and interpreting, social work, teaching, journalism and other areas of the media as well as from public office. However, the course will prove invaluable to anyone with high-level bilingual competence and experience in mediation between peoples from different cultural backgrounds.
The following modules are indicative of what you will study on this course.
You will take three core modules, two of which are taught and the third is research based. Theories and Practices of Global Communication covers the key underpinning knowledge and analytical tools for the programme as well as your abilities as a presenter of information. International Liaison focuses on your practical communication competences. In the research component you have the choice of an MA Thesis (the Dissertation module), conducting research into a topic of your choice, or a Professional Project where you apply your knowledge and expertise to creating a communication strategy. In both you are required to demonstrate research competence at Masters level. You then have the choice of four option modules to complete the MA.
Core modules
Option modules
The University of Westminster is a Higher Education Language partner of the Chartered Institute of Linguists.
Course graduates have gained success in communications-related positions in NGOs, diplomatic missions, international divisions of business and international organisations, as well as achieving a step-change in their original professions.
This course provides you with a broad understanding of the varied role of media and communication in societies.
The flexibility of the course means you can prepare to pursue an international career or develop specialist knowledge in particular fields, such as film, political communication or the cultural industries more broadly.
Core modules introduce a range of theoretical perspectives and their application in real world contexts. You will also have the opportunity to choose optional modules from across the School. You will undertake an independent research project, working under the guidance of an individual supervisor.
Our School has a range of fantastic facilities to support your studies. The 58-seat Phil Taylor Cinema is equipped with Dolby Digital sound and high-definition projection facilities, as well as projectors for 16mm and 35mm film.
You can also work on your own projects in our 44 editing suites, equipped with Avid Media Composer editing software and Adobe Creative Cloud. The fully equipped TV studio also has a large green screen area, lighting and photo-flash facilities. We also have a track and dolly, sliders, Glidecam and various cranes, and you’ll have access to a new photographic dark room.
We also run a loans service where you can borrow a range of HD digital camcorders and various Canon stills cameras to help with your project work.
You’ll study two core modules that lay the foundations of the programme, exploring theoretical approaches to communication and media. One of these will consider issues such as de-westernising media and communication studies, interpersonal communication, media and power and the concept of the public sphere. You’ll then use these theories to take a critical approach to real-world issues, as well as developing your own perspectives on topics that interest you.
On top of this, you’ll build specialist knowledge through your choice of optional modules. These vary every year, but can include topics such as television narrative, media and globalisation, urban narratives, and media and democratisation. The optional modules allow you to focus on topics that suit your own interests or perhaps reflect your career plans.
Throughout the year, you’ll also be preparing for your dissertation through the Dissertation and Research Methods module. Your dissertation is a major independent research project on a topic of your choice, which you submit at the end of the year.
If you choose to study part-time, you’ll complete the MA over two years, instead of one, taking fewer modules each year.
These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.
Compulsory modules
Optional modules
Please see the website for a list of the optional modules available
MA modules will use a range of teaching and learning methods including lectures, group learning and project work, seminars, tutorials and workshops. Independent study is also crucial to this degree, as an opportunity to deepen your knowledge of the subjects introduced in lectures and seminars, and to develop your skills in analysis and research. You should anticipate spending at least 20 hours per week on independent study associated with your modules.
We use various methods to assess your progress, depending on the modules you choose. These could include essays, presentations, project work and reports, case studies and in-course assessment of your contribution to group tasks.
You'll gain diverse and in-depth subject knowledge from this programme, as well as sophisticated skills in research, analysis, interpretation and oral and written communication. You’ll also develop stronger cultural and critical awareness of the world around you. All of this is very attractive to employers.
Graduates have gone into a wide range of careers that reflect the breadth of the discipline, including communications advisors, public relations practitioners, media executives, and corporate managers. The programme also offers an excellent foundation for PhD study.
We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.
The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.
Today’s rapidly changing work environment requires employees to complement their dynamic and flexible skills with a deep understanding of theory and practice. The Master of Communication (Professional) at Bond allows graduates to differentiate themselves by complimenting previously acquired knowledge with problem-solving skills, a high level of written communication, and a professional portfolio.
Our students can advance into the next chapter of their career by graduating sooner with Bond’s accelerated degrees.
The Master of Communication (Professional) at Bond, equips graduates with a deeper understanding of theory and practice, necessary for advancement in the communication industry. Graduates of the program are required to submit a Professional Portfolio that details their research and experience in their respective area. This portfolio ensure graduates can articulate their practical and theoretical expertise, develop their strategic thinking skills, and reflection capabilities.
The Master of Communication (Professional) allows students to further their careers in Communication by equipping them with an appropriate mix of theory and practice suited to industry, culminating with a professional segment comprising a professional portfolio, field project and field project report. The Master of Communication (Professional) provides an ideal balance of theoretical knowledge, practical skills, problem solving abilities, interpersonal skills and a high level of written communication. At the end of the degree, candidates will have a professional portfolio detailing their research and practical expertise in their chosen vocational area. The program duration is 4 semesters and 20 weeks (92 weeks).
View the Master of Communication (Professional) - Program Structure and Sequencing
Master of Communication (Professional) comprises 13 subjects, as follows:
Core subjects (2)
Foundation subjects (6)
Dissertation/Portfolio (2)
Electives (2)
Professional
* Please note that the Professional Portfolio subject can only be commenced once all coursework subjects have been completed.
Available research topics for Dissertation / Portfolio
Please refer to Master of Communication for a full list of available research topics.
Bond University’s teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.
The Master will enhance the potential of young brilliant professionals to tackle all the complexities of communication management. Each module of the Master training is designed to strengthen the students chance to become a sought out professional in the communication field. The Master training is centered on the most current and significant strategic and operational issues of communication in all its business configurations, in order to make students acquire the professional, interpersonal, and language skills necessary to be effective communicators in organizations.
The Master graduates will gain 360 degrees of communication knowledge of strategic and operational management of communication (marketing communications/brand management, accounting and strategic planning, interactive/social media communications and community management, corporate public relations, internal communications, stakeholder relations). The Master supports students’ career openings by:
● Empowering students’ self-branding capability organizing classes focused on effective resume writing, job interview training, teamwork advice, as well as diversity and cross-cultural management;
● Supporting encounters between students and professionals directly in the classroom. Many of the professors are top executives that may hire students for internships
● Involving students in field trips to companies and agencies;
● Challenging students with a real consultancy field project. An opportunity to take on the full responsibility in managing a project and delivering a result by activating the knowledge developed in the classroom. Consultancy projects are a realistic and direct bridge with potential employers;
● Sharing students’ profiles with the Master’s partner companies and business liaisons beyond partners;
● Partnering with Università Cattolica Stage and Placement Office which collects and posts job opportunities. Over the past editions, students have been hired for internships at: BMW, FIAT, Ketchum Inc., L’Oréal, Leo Burnett, Mediacom, MSL Group, Pandora, TBWA Worldwide, and Vizeum Spa.
The 4 E of the Master in Corporate Communication excellence:
I- Enriching
● Corporate Communication
● Communication Planning and measurement
● Brand management & consumer-brand relationships
● B2C & B2B Marketing
● Qualitative & quantitative market research
● Communication skills
● Professional life and negotiation
● Advanced English for relationship management (Language courses are alternative options )
● Italian language and culture (Language courses are alternative options )
● Far East culture and language (Language courses are alternative options )
II- Empowering
● Social Media Management
● Market Insights
● Advertising Creative & Media\Budgeting Strategy
● Consumer Behaviour
● Public Relations
● Retail Experience
III-Enhancing:
● Business-to-Business Relationships
● Internal Communication
● Event Management
● Crisis Communication and issue management
IV- Experiencing
Milan boasts extraordinary beauty. The city has inspired the creativity behind some of the world’s iconic fashion and design labels. Milan is recognized as a fashion and design capital, and has a major global influence in commerce, industry, music, sport, literature, art, and media.
Students receive support through comput- ing platforms including teaching, discussion forum, group work and tutorship. There is a tutor tailored for every consultancy field project group. Within the program there is a strong involvement of student group works and meetings with companies.
Supporting Companies: Leo Burnett, MSL Group
Partner Companies: ABC Production Agency, Henkel, International Advertising Association, Intesa Sanpaolo, Italian Brand Factory, Iterion, Mediacom, MSL Group, TBWA, Vizeum Aegis Media Group, We are social
Consultancy projects: Google, Disney, Leo Burnett, Lovable, Mars, MSL, Vizeum, 3M (previous editions of the Master)
Liaisons companies: Coop, Ecor Naturasi, Heineken, Lego (involved in class presentations and assignments).
All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.
Scholarship value: €2500
The Rome Business School’s Master’s Degree in Marketing and Communications is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the field..
The programme’s quality teaching, its international paid internship offerings and its career and networking services all contribute to make this programme the perfect fit for anyone who is looking to rise to the top in the world of business.
The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or for all those who are already working in this environment, but are seeking to expand their knowledge of their own field, all within a structured environment.
• Expanding the knowledge and ability to apply the most cutting-edge marketing and business communication strategies.
• Recognizing individual market components and using this understanding for better marketing management.
• Learning how to launch and manage the most effective marketing strategies.
• Forming an effective integrated marketing plan.
• Understanding the process of defining and implementing streamlined communication strategies aligned with business objectives.
• Mastering the use of communication tools and channels.
• Applying marketing and communication knowledge to a variety of business contexts.
Part 1 – Defining Marketing and the Marketing Process
1. Introduction to Marketing
2. Company and Marketing Strategy
Part 2 – Understanding the Marketplace and Consumers
3. The Marketing Environment
4. Marketing Information Systems and Research
5. Consumer Markets and Consumer Buyer Behaviour
6. Business Markets and Business Buyer Behaviour
Part 3 – Designing a Customer-Driven Marketing and Communication Strategy and Mix
7. Segmentation, Targeting, Differentiation and Positioning
8. Product, Services, and Brands
9. New-Product Development and Life-Cycle Strategies
10. Pricing: Understanding and Capturing Customer Value
11. Pricing Strategies
12. Marketing Channels
13. Retailing and Wholesaling
14. Integrated Marketing Communication Strategy
15. Advertising and Public Relations
16. Personal Selling and Sales Promotion
17. Direct and Online Marketing
Part 4 – Competing on an international scale, ethically
18. Creating a Competitive Advantage
19. International Marketing and The Global Marketplace
20. Marketing Ethics and Social Responsibility
Part 5 – Special Contents
The technical/professional teaching is enriched by:
• Company tours, to get to know managerial systems and players from the inside
• Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding
Training in interdisciplinary competencies, such as:
• Business English
• Self-marketing
• Interpersonal communication techniques and PNL
• Public speaking
Fly to Dubai—the largest city in the United Arab Emirates, for a two months internship! This enriching experience will enable you to take advantage of an integrated learning approach based upon sharing the knowledge and experience of two different cultures.
Completing your Master’s programme in two very different and dynamic cities like Rome and Dubai will give your educational résumé an international and remarkable appearance. As you will be challenged to discover the different leadership styles and approaches to business enacted in different countries and environments, you will be exposed to a life-changing experience and to an opportunity for outstanding professional growth!
The Rome Business School prizes intercultural exchange as a source of personal and professional development. Students from more than 140 countries regularly attend its courses.
The Rome Business School employs a wide array of teaching methods:
• Lectures
• Case study analysis
• Exercises
• Assisted private studying
• Guest speakers
• Videos
• Company tours
• Complementary cultural initiatives
The Rome Business School’s Master’s Degree in Marketing and Communications can be attended, based upon preference, either on campus or by distance learning, with the following options:
- Full-time (from Monday to Thursday)
- Executive (on Saturday)
- Professional
- All applicants must have a three-year degree (or be near completion).
- Applicants for English-taught Masters must demonstrate English language proficiency.
For both the on-campus and distance learning options and in order to ensure a high quality training course, classes can consist of a maximum of 15 attendees.
Rome Business School is an International Institution that has already hosted students from more than 140 countries.
Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.
Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.
Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies
Communication is one of the most vital parts to our work and life. Ability to succeed in life beyond basic communication levels opens significant doors in terms of business, successful organisational growth, great human relationships and ability to grow opportunities. This programme allows you to understand and explore just how much we communicate effectively and with each other and how we interact with the wider world in doing so. Communication is vital to success on an individual and organisational level and this programme gives you a multidisciplinary approach to the discipline. You can discover and fine tune your skills in negotiation, create rapport, provide leadership and interpret various issues to interaction which prevent growth, movement or improvements within an organisation and your business relationships. This is an essential language which you can apply to just about any known business and organisation area. Professional communication can be the difference between the failure or success of projects, organisations and people management, plus how your organisation is seen by the rest of the world. Specific business areas we look at are in healthcare, law and the energy industry in Aberdeen so that we can utilise our networks but these skills are applicable to any business discipline or institution.
You acquire skills in organisational negotiation, leadership, rapport management and interaction with a range of professional institutions and business organisations. You study a variety of intercultural communications and professional contexts to uncover the true meaning of data in language analysis for example. The breadth of opportunities for a professional with communications expertise is immense and it can be anything from the more obvious communications, marketing and change management positions to HR, teaching, PR and crisis management.
Semester 1
Semester 2
Optional
Semester 3
Find out more detail by visiting the programme web page
Find out about fees
*Please be advised that some programmes have different tuition fees from those listed above and that some programmes also have additional costs.
View all funding options on our funding database via the programme page
https://www.abdn.ac.uk/funding/
https://www.abdn.ac.uk/study/postgraduate-taught/finance-funding-1599.php ;
Find out more about:
Find out more about living in Aberdeen and living costs
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