Today’s rapidly changing work environment requires employees to complement their dynamic and flexible skills with a deep understanding of theory and practice. The Master of Communication (Professional) at Bond allows graduates to differentiate themselves by complimenting previously acquired knowledge with problem-solving skills, a high level of written communication, and a professional portfolio.
Our students can advance into the next chapter of their career by graduating sooner with Bond’s accelerated degrees.
The Master of Communication (Professional) at Bond, equips graduates with a deeper understanding of theory and practice, necessary for advancement in the communication industry. Graduates of the program are required to submit a Professional Portfolio that details their research and experience in their respective area. This portfolio ensure graduates can articulate their practical and theoretical expertise, develop their strategic thinking skills, and reflection capabilities.
The Master of Communication (Professional) allows students to further their careers in Communication by equipping them with an appropriate mix of theory and practice suited to industry, culminating with a professional segment comprising a professional portfolio, field project and field project report. The Master of Communication (Professional) provides an ideal balance of theoretical knowledge, practical skills, problem solving abilities, interpersonal skills and a high level of written communication. At the end of the degree, candidates will have a professional portfolio detailing their research and practical expertise in their chosen vocational area. The program duration is 4 semesters and 20 weeks (92 weeks).
Master of Communication (Professional) comprises 13 subjects, as follows:
Core subjects (2)
Foundation subjects (6)
* Please note that the Professional Portfolio subject can only be commenced once all coursework subjects have been completed.
Available research topics for Dissertation / Portfolio
Please refer to Master of Communication for a full list of available research topics.
Bond University’s teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.
The Master will enhance the potential of young brilliant professionals to tackle all the complexities of communication management. Each module of the Master training is designed to strengthen the students chance to become a sought out professional in the communication field. The Master training is centered on the most current and significant strategic and operational issues of communication in all its business configurations, in order to make students acquire the professional, interpersonal, and language skills necessary to be effective communicators in organizations.
The Master graduates will gain 360 degrees of communication knowledge of strategic and operational management of communication (marketing communications/brand management, accounting and strategic planning, interactive/social media communications and community management, corporate public relations, internal communications, stakeholder relations). The Master supports students’ career openings by:
● Empowering students’ self-branding capability organizing classes focused on effective resume writing, job interview training, teamwork advice, as well as diversity and cross-cultural management;
● Supporting encounters between students and professionals directly in the classroom. Many of the professors are top executives that may hire students for internships
● Involving students in field trips to companies and agencies;
● Challenging students with a real consultancy field project. An opportunity to take on the full responsibility in managing a project and delivering a result by activating the knowledge developed in the classroom. Consultancy projects are a realistic and direct bridge with potential employers;
● Sharing students’ profiles with the Master’s partner companies and business liaisons beyond partners;
● Partnering with Università Cattolica Stage and Placement Office which collects and posts job opportunities. Over the past editions, students have been hired for internships at: BMW, FIAT, Ketchum Inc., L’Oréal, Leo Burnett, Mediacom, MSL Group, Pandora, TBWA Worldwide, and Vizeum Spa.
The 4 E of the Master in Corporate Communication excellence:
● Corporate Communication
● Communication Planning and measurement
● Brand management & consumer-brand relationships
● B2C & B2B Marketing
● Qualitative & quantitative market research
● Communication skills
● Professional life and negotiation
● Advanced English for relationship management (Language courses are alternative options )
● Italian language and culture (Language courses are alternative options )
● Far East culture and language (Language courses are alternative options )
● Social Media Management
● Market Insights
● Advertising Creative & Media\Budgeting Strategy
● Consumer Behaviour
● Public Relations
● Retail Experience
● Business-to-Business Relationships
● Internal Communication
● Event Management
● Crisis Communication and issue management
Milan boasts extraordinary beauty. The city has inspired the creativity behind some of the world’s iconic fashion and design labels. Milan is recognized as a fashion and design capital, and has a major global influence in commerce, industry, music, sport, literature, art, and media.
Students receive support through comput- ing platforms including teaching, discussion forum, group work and tutorship. There is a tutor tailored for every consultancy field project group. Within the program there is a strong involvement of student group works and meetings with companies.
Supporting Companies: Leo Burnett, MSL Group
Partner Companies: ABC Production Agency, Henkel, International Advertising Association, Intesa Sanpaolo, Italian Brand Factory, Iterion, Mediacom, MSL Group, TBWA, Vizeum Aegis Media Group, We are social
Consultancy projects: Google, Disney, Leo Burnett, Lovable, Mars, MSL, Vizeum, 3M (previous editions of the Master)
Liaisons companies: Coop, Ecor Naturasi, Heineken, Lego (involved in class presentations and assignments).
All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.
Scholarship value: €2500
Communication is one of the most vital parts to our work and life. Ability to succeed in life beyond basic communication levels opens significant doors in terms of business, successful organisational growth, great human relationships and ability to grow opportunities. This programme allows you to understand and explore just how much we communicate effectively and with each other and how we interact with the wider world in doing so. Communication is vital to success on an individual and organisational level and this programme gives you a multidisciplinary approach to the discipline. You can discover and fine tune your skills in negotiation, create rapport, provide leadership and interpret various issues to interaction which prevent growth, movement or improvements within an organisation and your business relationships. This is an essential language which you can apply to just about any known business and organisation area. Professional communication can be the difference between the failure or success of projects, organisations and people management, plus how your organisation is seen by the rest of the world. Specific business areas we look at are in healthcare, law and the energy industry in Aberdeen so that we can utilise our networks but these skills are applicable to any business discipline or institution.
You acquire skills in organisational negotiation, leadership, rapport management and interaction with a range of professional institutions and business organisations. You study a variety of intercultural communications and professional contexts to uncover the true meaning of data in language analysis for example. The breadth of opportunities for a professional with communications expertise is immense and it can be anything from the more obvious communications, marketing and change management positions to HR, teaching, PR and crisis management.
Find out more detail by visiting the programme web page
Find out about fees
*Please be advised that some programmes have different tuition fees from those listed above and that some programmes also have additional costs.
View all funding options on our funding database via the programme page
Find out more about:
MA Digital Technologies, Communication and Education is an award-winning course that uses digital technologies, the broadcast media and/or interpersonal, group or organisational communications techniques to enhance practice, research and the professional and academic development of educators in technology- and information-rich environments.
The course is offered in three modes, each starting in September.
Formalised lectures are rare. Instead, classes tend to mix lecturer input with group work, computer and video activities, simulations, problem-based learning and class discussions. We make considerable use of enquiry-based learning (EBL), encouraging students' critical reflection on their own practice and beliefs: formed both by their professional experiences and intuitions, and theory and research. We encourage both individual and co-operative learning and research and hope to foster an ethos of life-long-learning. As most of our participants are themselves experienced teachers, we appreciate the wealth of knowledge and practical experience that they bring to the course and we encourage all participants to use all sources of professional insights including their fellow participants. We provide training in the use of electronic databases, library resources, and computer based statistics packages. Many other key skills will be developed during the course.
The form of the assessment varies from unit to unit, including:
For dissertations, you can choose between a Mode A (traditional type) or a Mode B (portfolio type) dissertation. Mode A dissertations report on a research project of your own design or, possibly, discuss or develop theoretical understanding relevant to the field and/or your professional development. Mode B dissertations are more practical, and involve you designing, testing and implementing a technological solution to an educational problem, for example, a website or piece of interactive multimedia, and then reporting on this process. Mode A dissertations are 15,000 - 20,000 words long - the length of Mode B work can be negotiated, but the overall workload is expected to be equivalent to that of a Mode A.
The MA is a modular course carrying 180 points. It is divided into a taught component of 120 credits (subdivided into eight course units of 15 credits) and a dissertation of 60 credits. The taught component must be successfully completed before the dissertation can be submitted.
The course is semesterised. For on-site participants, this involves Semester 1 (late September - late January), Semester 2 (February-mid-June), and, for full-time participants, a summer semester (mid June - early September) for the dissertation. Part-time participants, whether studying in Manchester or at a distance by e-learning, follow the same teaching semesters as full-time participants but with a lighter study load in each. Their dissertations can then be completed over a longer period and submitted in either April or September.
Each 15-credit course unit is normally taught in one semester either through face-to-face classes or through various types of distance/e-learning. Except where noted, all courses exist in both a face-to-face and distance version. It is possible for students to complete the degree by a mixture of face-to-face and distance methods, if this is desired. Each 15-credit course unit is designed to fill 150 hours of study time. This time includes both set activities/classes, independent study, and work on assessment projects.
Applicants may choose to specialise in a recognised area of Digital Technologies, and currently there is a TESOL pathway available. For further information, please contact [email protected] .
The degree that you would be awarded if you took this specialism would be called: MA DTCE (TESOL )
A pathway student must successfully complete a 15 credit core course specialising in language learning and technology; focus on their specialism and relevant research methods in the 30 credit unit Researching DTCE; and complete a 60 credit dissertation with a focus on TESOL and technology.
We have planned the part-time distance/e-learning course so that completion within three calendar years is possible and we expect that most students will follow this schedule. However, we recognise that distance learning studies have to be accommodated within participants' busy personal and professional lives and sometimes unpredictable circumstances arise. In such cases, interruption of studies for up to a year is possible without any fee implications. In other cases a slower study pace can be arranged involving additional fee calculations please contact the [email protected] for details. Thus, there is a financial incentive to complete within three years.
Practical support and advice for current students and applicants is available from the Disability Advisory and Support Service. Email: [email protected]