The MSc in Marketing & Technology aims to transform students into uniquely-trained individuals possessing the knowledge and skills required to be successful marketers in dynamic and technology-driven industries.
Companies such as Netflix, Airbnb, and Tesla have one thing in common: they break with the norms of existing markets and employ unconventional, technology-driven marketing approaches. Traditional marketing education all too often neglects the marketing abilities that these companies possess.
The MSc in Marketing & Technology departs from the rather passive marketing logic that assumes markets and marketing channels are fixed features of reality. Instead, it shows how managers can proactively shape and create new markets and marketing landscapes.
The goal of this programme is to transform students into uniquely-trained individuals who understand how to leverage emerging technologies, such as 3D printing, Virtual Reality, and the Internet of Things, to design unique customer experiences, disrupt existing markets, and create entirely new ones.
The programme will direct students’ attention to significant and emerging technological trends, and show how they can address important social and environmental problems.
It seeks to enable students to discover new market opportunities that will have a positive impact on the economy, society, and the environment. Students will be equipped with the skills required to effectively navigate today’s technology-dominated marketing environments, and they will learn how to be successful marketers in the digital marketing era.
You will find this programme valuable if you:
The MSc Marketing & Technology consists of:
You will study the following core modules:
You'll undertake an independent piece of research focusing on the intersection of marketing, technology management, and innovation. The research dissertation should be no longer than 10,000 words. You'll be advised by an experienced supervisor.
You can choose two optional modules to make up the remaining 30 credits
Please note that due to staff research commitments not all of these modules may be available every year.
Companies across many industries have to cope with increasingly technology-dominated marketing environments. This programme is a response to the marketing needs of such companies. Also, entrepreneurial, technology-based firms will value the skills provided by this programme. Typical jobs include, but are not limited to, the positions of marketing manager, product manager, brand manager, advertising manager, PR manager, media manager, digital communications manager, account manager, marketing strategist, marketing analyst, marketing consultant, or sales manager.
Our Masters in Digital Marketing course has been designed with an industry focus. We aim to provide you with a highly competitive qualification for the modern job market, in a vibrant commercial sector with a significant skills gap.
The course provides a great balance of practical and theory work across the whole course, and will also embed an understanding of the latest digital trends and techniques. We will take an in-depth look at:
• Digital Marketing Communications
• Online Consumer Behaviour and Multi-Cultural Brand Management
• Contemporary Marketing Challenges
• Digital Marketing Tools
• Corporate Global Marketing and Responsibility
• New Venture Development and Project Management
• Digital Marketing Project (including research methods).
The MSc in Digital Marketing at UWL will give you a great knowledge of the latest online marketing trends and techniques in the digital marketplace.
You will learn:
Our MSc in Digital Marketing is a great start towards building a rewarding career. This practical vocational course will provide you with the confidence you need to create successful digital strategies.
During the course, you will have many opportunities to run digital marketing projects for real companies. The course also heavily adopts enquiry-based learning approach and so teaching methods such as case study and simulation games would be employed.
It provides a great balance of practical and theory work across the whole course, and will also embed an understanding of the latest digital trends and techniques.
Our Digital Marketing MSc is:
Our academic staff have an enviable blend of theoretical knowledge and real-world expertise, with over 100 years of combined industry experience in areas such as:
Their knowledge is extensive, current and, most importantly, transferable.
Our teaching staff includes Emmanuel Mensah Asiedu, Lecturer in Marketing and Management with 15 years' academic experience.
Emmanuel's research interest is in areas of: marketing, strategy, marketing communications a branding, mobile phone technology and Small Business Entrepreneurship in developing economies.
Click the following link for information on how to apply to this course.
Information about scholarships and bursaries can be found here.
The main objective of the program is to prepare future managers to work in Digital Marketing and CRM, two rapidly emerging & complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.
The focus of the Master of Science in Digital Marketing and CRM is to acquire the theoretical and practical knowledge of digital marketing and be able to analyze and exploit customer databases.
Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.
Accredited with the French National Association of Grandes Ecoles (La Conférence des Grandes Ecoles).
Advantages of the program:
- Combination of Digital & CRM
- Specialized and innovative program designed with experts in Digital Marketing and CRM
- Interactive education learning approach with academics and professionals
- Digital Marketing Manager and Brand Manager
- Web-Marketing Manager
- CRM and e-CRM Manager
- Traffic Manager
The Master of Science in Digital Marketing program is offered on a full time basis and the curriculum is developed around core courses and specialized courses in Digital Marketing and CRM. It also includes French or other foreign language courses.
The Master of Science in Digital Marketing and CRM outlines the management and marketing essentials needed to become efficient marketing managers.
In the light of the changes brought by internet, the program focuses on the fundamentals of doing business online helping students understand online consumer behaviour, how to develop effective websites, how to optimise digital strategy and communication across various channels and how to integrate new innovation.
MSc in Digital Marketing Curriculum -
The program helps students use new digital information systems and manage databases correctly in order to improve customer relationships which will consequently enhance the decision-making process and benefit the company.
The choice to study abroad is not only an academic decision, but also a financial one. Students need to be aware of the various cost involved in pursuing a master’s at IÉSEG.
Application process -
Admission is based on students’ online application available at https://application.ieseg.fr/ and the examination of the required documents. Admission is offered on an ongoing basis to qualified students. Decision release date: from Mid-October 2016.
May 30th 2018
€ 15,000 for domestic and international students.
International merit-based scholarships are available.
Funding and scholarship -
IÉSEG has a merit-based International Scholarship Program with a tuition waiver of 15 to 50% per year. Selection is based on the applicant’s previous academic performance and overall application portfolio.
The scholarship application is automatic; students do not need to apply separately.
All international students are encouraged to check with Campus France and their own government to see if there are any scholarships available. For American students please check with Sallie Mae for private loan options.
"I chose IÉSEG because of its rankings and it is more international than most business schools. I worked for nearly a year after graduation from university in an area related to E-commerce and the program in Digital Marketing & CRM is perfectly suited for my career path, which is to become a marketing director. I am very excited to continue my studies at IÉSEG!"
Xingyu ZHOU, 1st year student
The MA Communication and International Marketing programme equips students with a critical understanding of communication in contemporary international marketing contexts in order to address the market needs of the international business environment.
The programme comprises six compulsory modules and two optional modules covering a wide range of disciplines. These offer numerous opportunities to apply and develop your skills through practical tasks.
It is ideal for marketing and communications professionals who wish to enhance their profile with a postgraduate qualification; and for graduates of humanities, languages or business disciplines wanting to deepen their insight into marketing across linguistic and cultural boundaries.
This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.
Example module listing
The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
The overall purpose of the programme is to:
In particular, the programme aims to:
The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:
Knowledge and understanding
Intellectual / cognitive skills
Professional practical skills
Key / transferable skills
We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.
In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.
Do you find it difficult to commit time to learning at a specific location, work in a rural location, have commitments which mean you cannot always attend somewhere at a specific time and place? Do you want to study in your own time at your own pace and build your qualification to Master's level if you can? Digital Marketing Leadership is offered at Aberdeen to allow you to progress your skills and professional development without the need to go back to college or university full time. You can study this degree from anywhere in the world where you can use the internet.
If you want to get ahead in the world of marketing digital marketing is now an essential toolkit of skills and knowledge you need to know alongside strategic and tactical marketing knowledge. The mass communications revolution has meant that this discipline is constantly evolving and extremely necessary to most business and organisations worldwide within their marketing function. The programme is delivered to give you practical digital marketing consultancy knowledge and insight. You study theories but also techniques with the Business School and Jump Digital online. You learn everything from strategy to user centred web development and marketing communications, social media marketing, usability, creating digital assets to output to via a range of channels, optimising experience and search, creating dashboards, website specification and many more skills within web development. From here you look at content marketing to provide inbound campaigns to your website. You study further modules in project management, thought leadership, pitching, and disruptive market value plus a lot more.
This is a high growth employment area which has been driven by the huge advances in technology and communications online globally. Most business is now global due to this change and many businesses have taken advantage of international marketing and ecommerce to sell and market their products and services on.
Find out more detail by visiting the programme web page
Find out about fees
*Please be advised that some programmes have different tuition fees from those listed above and that some programmes also have additional costs.
Find out more about:
In an era where most businesses rely heavily on digital and internet presence, it is crucial to maximize and optimize such presence. The Master of Science in International Commerce & Digital Marketing at ESC Clermont in France is a 14 to 18-month master programme taught fully in English and accredited by the CGE. The objective of the programme is to create business leaders seizing business opportunities and mastering the usage and application of the digital tools and sales methods. Graduates of the programme are fully capable to develop a marketing strategy, expand a business and use the digital tools in an efficient way to achieve competetive advantage.
Classes last from October to May, followed by an internship of a minimum of 4 months along with an executive report.
Students can obtain a dual-degree an MSc. in International Business from Nottingham Trent University in UK or an M.A. in International Marketing and Sales in from Aalen University in Germany by spending an extra semester there.
Recent graduates and professionals seeking to acquire deep knowledge in the areas of commerce, marketing and digital marketing. Become an expert in the design of a marketing strategy focusing on the efficient employment of digital techniques to bring a real difference to the business while also learning about internationalization strategies, export methodology, and sales techniques.
The postgraduate master programme recevies international students coming from all over the world, some of which already have professional work experience generating a diverse student group and atmosphere.
Students will work on concrete world commercial projects and digital marketing missions aimed at providing the students with practical experience, imporoving their managerial skills and allowing them to explore the usage of digital tools for brand management and customer management through the different media channels.
Internship and Thesis
Each student of the MSc. in International Commerce & Digital Marketing will complete an internship or a job placement of a minimum of 4 months in France, Europe or any other location abroad.
The internship is a great opportunity for students to acquire professional experience in the fields of commerce, sales and digital marketing. It also allows graduates to bring the acquired knowledge into practice and gain practical experience.
Each student is individually supervised by a designated advisor and completes a professional thesis, followed by an oral defense and company assessment.
Companies that welcomed our students:
Various flexible payment plans and scholarships are offered to international students.
On International Commerce Side
On Marketing and Sales Side
This programme is accredited by the French Conférence des Grandes Ecoles and is accessible after a 4 to 5 years degree.
The MSc in Cross Cultural Marketing & Negotiation is designed to allow students who wish to prepare for their future international careers, to acquire the theoretical knowledge and skills required to take up key positions in Marketing and/or Sales Management, both in France and abroad. In addition to courses given by international experts, students get to learn from exchanging with other participants, as the cohort welcomes applicants from the whole world (15 different nationalities on average). The programme is also a unique opportunity to extend their professional networks, thanks to Business Challenges and Junior Consulting Projects, where they develop closer ties among themselves. Finally, with the active support of companies such as GEODIS, Société Générale or TV5 Monde, CCM&N students hone their competencies to become as attractive propositions as possible for the employment market.
- Attending a recognised programme ( Accredited by AACSB International, BSIS, CGE, SMBG),
- Receiving lectures totally in English, while living in a very international environment,
- Acquiring knowledge and competencies enriched by a cross-cultural dimension,
- Taking advantage of everyday practice of a cross-cultural experience, thanks to the presence of many students from various nationalities,
- Following lectures by lecturers from various nationalities, and experts in Marketing, Sales, Purchasing, Procurement, International Business, Cross-cultural Management and Webmarketing.
- Taking part in professional events full of opportunities: business dating with professionals and alumni in employment, professional colloquia, consulting missions (Geodis, Love Hotel Saint Martin,...), meetings at major company headquarters (TV5 Monde, Société Générale, Château de Versailles,...).
- 7 Core Modules
- 6 Ancillary modules
- One 5-week Junior Consulting Project: Marketing or Cross-cultural Communication. JCPs (‘Missions') proposed and validated by the Programme staff (Pédagogie HEC Entrepreneurs),
- One 2-week Challenge: Negotiation or Cross-cultural Marketing,
- One 6-month work placement/ internship.
Lectures are given by EMN full-time PhD faculty, by external lecturers from various nationalities, and by professional adjuncts from the Marketing, Sales, and Purchasing, International Business, Négotiation, Webmarketing and Cross-cultural Management industries.
Program duration: One academic year (on campus)
Teaching Campus: Caen
Important dates -
Intake: September, 2018
The School offers:
- 22,200 m2 of teaching facilities in Caen, Deauville, Le Havre, Oxford and Paris,
- 8 Amphitheatres,
- 2 Sports Centres,
- 5 Relaxation Areas,
- 2 Cafeterias,
- 2 Media Centre & Library with 33,500 books, 530 national and international journals, and 9 data banks open to all students,
- 12 PC and Multimedia Rooms
- 280 PCs on free access,
- 4 Very High Speed Internet Networks,
- 10 LaSmartEcole® equipped rooms,
- Wi-Fi access on all campuses.
Whatever the Campus, you may rent rooms in town, private or university residence apartments, located between 200 m and 1.5 km from the campus. EM Normandie is a member of immo-school in Caen.
Campus Location -
EM Normandie is located in Normandy, a region in North-West France, with a coastline opening on the English Channel. There is easy access by motorway or rail to nearby Paris, and several day and night ferries to England.
The Campus in Caen is located in the heart of a Science Park ( Technopole de Caen-Normandie - Plateau Nord), in the middle of the Université de Caen Campus II. Near the downtown area, the School is connected to the city centre by bus and tram.
A major university town, Caen has a beautiful historical inner city, only 30 minutes away from the D-day Landing Beaches.
Caen was ranked recently as the 7th best city in France to study in by the Student Magazine L'Etudiant - http://www.letudiant.fr/palmares/palmares-des-villes-etudiantes/caen.html
Caen is also N° 1 (jointly with Grenoble) in the ‘Student Life' category which includes categories such as "Going Out", "Culture" and "Sports. Among the criteria for the survey was the number of sports, cultural, and entertainment spots available, or even the availability of a Student Welcome Service in September.
International Applicants (who require a visa) must send their applications by June 11th 2018 at the latest. Application files will be accepted as from September 2017.
Alongside their EM Normandie application files, international applicants must file in a Campus France application to make easier to obtain their visas - http://www.campusfrance.org/fr/page/procedure-cef-creez-votre-dossier
If you are admitted, you will be requested to send in a first down payment of € 2,500 (which will be deducted from the total tuition fee) in order to secure your place in the programme. Once the down payment has been received, you will then be helped in your accommodation and visa application formalities by the International Relations Service.
Career Opportunities -
There is a wide range of openings. After their induction period in the company, students aim for positions such as:
- Product Manager,
- Category Manager,
- International Brand Manager,
- International Project Manager,
- International Marketing Consultant