Masters Degrees (Internet Marketing)

This program is designed to deliver the latest knowledge in the theoretical development of marketing, which helps to equip students with the abilities to exercise analytical, strategic and innovative thinking, and make intelligent marketing decisions.

The MSc Program in Marketing emphasizes the department's present competitive strengths in the areas of Marketing in China, Service Marketing, CRM, Brand Management and Strategic Marketing. In addition, the program is unique in that it provides students not only with a thorough and in-depth knowledge base in marketing but also a wide range of advanced marketing electives not usually encountered in a normal undergraduate marketing or MBA program.

Visit the website http://www.bschool.cuhk.edu.hk/index.php/programs/masters/msc-in-marketing/program-overview

Admission Requirements

Applicants are required to meet the following requirements:

- Have a recognized bachelor’s degree with honors (not lower than second class lower division or B grade) or equivalent professional qualification.

- Provide a satisfactory GMAT score
Applicants should arrange to send the official GMAT scores (SCHOOL COPY) to the Program Office, MSc Program in Marketing of The Chinese University of Hong Kong: Program code for MSc Program in Marketing is R9H-0W-23
For admission purpose, the scores of GMAT tests taken more than five years prior to the admission year will not be considered.
Online registration details of GMAT: http://www.mba.com/global.

- Applicants should fulfill one of the following English Language Proficiency Requirements of the University before admitted to the Program:
possess a pass grade in English in one of the following examinations:
Hong Kong Advanced Level Examination (AS Level);
Hong Kong Higher Level Examination;
CUHK Matriculation Examination; or

achieve Level 4 or above in the English Language subject of the Hong Kong Diploma of Secondary Education (HKDSE) Examinatoin; or
a degree from a university in Hong Kong or an English speaking country; or
achieve the specified scores in the following tests:
TOEFL (Paper-based: 550; Computer-based: 213; Internet-based: 79);
GMAT (verbal) (Band 21);
IELTS (Academic) (Band 6.5); or

- Applicants with degrees awarded by overseas universities through distance learning programs or through the completion of a curriculum of short duration are required to provide an assessment report from the Hong Kong Council for Accreditation of Academic & Vocational Qualifications (HKCAAVQ) on the level of qualification obtained.

Program Aims

The aim of MSc in Marketing program is to provide students who aspire to be highly capable marketing professionals with advanced marketing knowledge and necessary skills.

Upon completion of the program,

- Students will be able to apply marketing concepts, principles and theories to implement effective marketing operations.
- Students will be able to apply advanced analytical and quantitative techniques in making sound marketing decisions.
- Students will be able to analyze the impact of different national features and adapt appropriate marketing strategy and marketing decisions.
- Students will be able to assess the ethical implications of marketing decisions and be able to respond appropriately to them.
- Students will understand issues related to leading/managing sales and/or marketing teams.

Duration

The Program is offered in both Full-time and Part-time modes in which they are trimester-based. It is designed for students to complete the program with the normative study period of 1 year (Full-time) and 2 years (Part-time). During regular trimesters, classes of Full-time program are held on weekday mornings/afternoons/evenings and/or Saturdays. For Part-time program, classes are held on weekday evenings and/or Saturdays.

Study Plan

- Full-time
Candidates are required to complete one pre-requisite course in the pre-term, seven core courses and four elective courses offered in the regular terms within one year. Each course equals to three credit units. The pre-requisite course and seven core courses are offered by the MSc Program in Marketing. For the elective courses, candidates may choose at most six (6) units of courses offered by the MSc Program in Marketing or courses offered by other MSc programs in CUHK Business School and the MSSc Program in Advertising offered by the School of Journalism and Communication, upon the approval of the Program Director. Students are required to attend a two-week pre-term course (pre-requisite course) in August before the first term commences.

Program Brochure - http://www.bschool.cuhk.edu.hk/images/Master/MScMKT_Brochure.pdf

Find out how to apply here - http://www.bschool.cuhk.edu.hk/index.php/programs/masters/msc-in-marketing/apply-now

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This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

For the Advanced Taught Programme students will choose four Applied Business Projects from a list which currently includes the following titles:

1. e-Business and Value Chain
2. Human Resource Management
3. International Business
4. Investment and Private Banking
5. Operations Management
6. Business Planning

Compulsory modules:

Marketing Strategy: This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations.

Management Research: This module analyses the philosophical basis for research in the management sciences, and examines a number of key methodological issues and approaches. Research designs for both quantitative and qualitative research methodologies are developed, including interviews, case studies, focus groups, surveys and experiments.

International Marketing: The globalization of companies is the involvement of customers, producers, suppliers, retailers and other stakeholders in the global marketing process. International marketing reflects the trend of companies selling products and services across national boundaries. This module provides an overview of contemporary international marketing issues and trends as well as the international marketing planning process. On completion, students will be conversant with the theories, instruments, realities, debates and recent developments in the field, and be capable of researching, devising and applying solutions to key decisions regarding international market entry strategies and the development and management of global brands.

Consumer Behaviour in a Global & Digital World: This module will introduce students to the main theories which purport to explain consumer behaviour from the perspective of gaining an understanding of the consumer as an individual as well as how consumers are influenced by their cultural environment. Given that the internet has become an essential part of modern day life this module will provide students with an understanding of how consumer behaviour is impacted as a result of changes in the way goods and services are marketed and sold online. This module also examines the critical issues and trends whereby the internet has changed consumer behaviour spanning across traditional/geographic boundaries.

Finance for Managers: This module is designed for those who aim to achieve a basic understanding of financial management and control, and who require an understanding of finance in order to manage an organisation effectively. Financial planning and control are central themes, as well as the appraisal techniques of investment projects.

International Marketing Communication: This module examines the processes by which integrated marketing communications (IMC) programs are planned, developed and executed. Individual communication vehicles included in an Integrated Marketing Communication plan are explored.

Optional modules (choose 2):

Your optional modules must include AT LEAST ONE of the following:

International Strategic Management: This module analyses strategic decision-making within business. You will develop a critical understanding of the strategic processes of business management, the interconnections with the functional domains of marketing, human resource management and corporate finance, and the management of knowledge systems.

Organisations and People: This module examines key issues arising from contemporary research in organisational behaviour (OB) and human resource management (HRM). It provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.

Other optional modules include:

New Venture Creation: This module examines the processes whereby organisations and individuals develop and utilise their knowledge bases. Successful knowledge management hinges on people, culture and technology. As such it has professional and academic links with organisational behaviour and organisational learning.

Knowledge Management: This module examines the processes whereby organisations and individuals develop and utilise their knowledge bases. Successful knowledge management hinges on people, culture and technology. As such it has professional and academic links with organisational behaviour and organisational learning.

Contemporary Issues in Management: This module develops several theories and concepts in contemporary management theory and practice. It provides a detailed and critical analysis of management, further developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.

Marketing Financial Services: This module surveys the tools of modern financial services marketing, focussing on the key methods of financial services marketing in the acquisition of customers and sale and distribution of financial services. The module progresses considering consumer behaviour, the changing customer demands, consumer heuristics and biases and ways in which financial services marketing has succeeded and failed.

Public Sector Management: This module identifies the distinctive characteristics of the public sector in a competitive market-driven environment. Organisational forms in the public sector are reviewed, in the light of the changing culture of public services, competition, best value and public expectations.

Global Business and Culture: This module will enable students to develop a systematic understanding of the challenges of managing across national boundaries. Culture is assessed in the context of a range of contemporary classifications and discussed in a variety of conceptual, methodological and practical situations relating to the measurement and application of culture at various levels of analysis (national, industry, corporate, individual). On completion, students will be conversant with the theories, instruments, realities, debates and recent developments in the field, and be capable of researching, devising and applying solutions to key decisions involving culture as an input. Case studies are used to illustrate the complexities of cross-cultural negotiations, international expansion, and cross-border alliances/ mergers & acquisitions.

International Business: This module analyses the conditions in the international environment that drive trade between nations involving multinational enterprises (MNEs), small and medium-sized enterprises (SMEs) and the public sector.

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If you are seeking to deepen current knowledge and understanding of business and management from the marketing perspective, MA Business and Management: Marketing will enable you to achieve this.

You will engage in the advanced study of marketing and marketing management for a diverse range of organisations and the rapidly changing environments in which they operate both nationally and internationally. You will enhance both your academic research skills and the practical marketing skills that you will need in order to manage complex marketing functions in a rigorous, pragmatic and innovative manner.

The specialist pathway in Marketing is accredited by The Chartered Institute of Marketing as meeting the qualification criterion for entry into the Professional Diploma in Marketing. In addition to the Marketing pathway, there are also specialist pathways available in Enterprise, International Business, and Accounting.

COURSE STRUCTURE AND CONTENT

The programme is offered in a modular format offering you the greatest choice in tailoring your final degree content to match your academic interest and future career development. You will take a mix of taught modules in the first two trimesters (120 credits) and complete a dissertation/research project (15,000–20,000 words) in the third trimester (60 credits). To achieve the MA you will need to complete 180 credits in total.

MODULES

Trimester 1
You will study the following modules on the Marketing pathway:
- Management in Practice
- Marketing Management

Plus one optional module from:
- Financial and Management Accounting
- Business Economics
- Managing innovation, Creativity and Change

Trimester 2
You will study two compulsory modules:
- Services and Relationship Marketing
- Marketing Communications

Plus two optional modules from:
- Strategy and Governance
- Managing People
- Entrepreneurship
- Managing the Organisation
- Non-Profit Management
- Financial and Management Accounting
- International Financial Management
- International Business and Management

Trimester 3
In Trimester 3 you will work on your consultancy project or dissertation (60 credits). This is supported by a nominated supervisor. The teaching commences with a series of taught interventions designed to promote scholarly endeavour in the research context - resulting in the formulation of a clearly articulated research proposal outlining your research questions and the framing of the detailed work to be undertaken.

The consultancy project or dissertation gives you the opportunity to explain to yourself what you have learned about business and management and to demonstrate how you will apply this knowledge. Writing the consultancy project or dissertation provides you with a unique opportunity to consolidate the evidence you have assembled during the course and to subject it to rigorous academic analysis and practical application. As a guide the consultancy project or dissertation will be between 15,000 and 20,000 words.

TEACHING METHODS

- Lectures
- Seminar discussions, group- work, presentations
- Case studies and problem based learning
- Role plays
- Management exercises
- Field research
- Internet searches

LEARNING OUTCOMES

By the time you complete the programme, you will be able to:
- Understand the major business functions - understanding markets, developing plans, understanding and improving delivery, managing relationships with people, managing finance, technology and other resources;
- Develop skills and techniques - in gathering, analysing and evaluating information, planning, applying concepts and models to the solution of problems, evaluating risk, making decisions, communicating, working in teams, thinking effectively and in flexibly managing your own work and that of others;
- Evaluate and challenge both the positive and negative effects of a range of business and management practices and be able to make judgements about their value and implications;
- Apply your learning in a variety of business contexts ranging from the experience of large multinational organisations to sole party ownership; through different industry and sector specific experience; and through analysis of enterprise at different stages of development - self- employment, start- up and small business.

CAREER OPPORTUNITIES

This programme is designed to prepare participants for a wide range of careers in general management across all industry sectors and in the international environment. It will prepare you for entry level into management and ready you for progression to middle management positions. The advanced learning that it provides delivers practical management based skills and techniques that are directly applicable to a wide range of occupations. Study within the specialist pathways allows for further concentration of skills and techniques in marketing and in business start- up and small and medium size business management. The specialist pathway in Marketing is accredited by The Chartered Institute of Marketing as meeting the qualification criterion for entry into the Professional Diploma in Marketing. The content of the programme is also directly applicable to those participants who wish to work in a self- employed capacity in the creative and performing arts sectors.

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The main objective of the program is to prepare future managers to work in Digital Marketing and CRM, two rapidly emerging & complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.

The focus of the Master of Science in Digital Marketing and CRM is to acquire the theoretical and practical knowledge of digital marketing and be able to analyze and exploit customer databases.

Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.

Accredited with the French National Association of Grandes Ecoles (La Conférence des Grandes Ecoles).

Advantages of the program:
- Combination of Digital & CRM
- Specialized and innovative program designed with experts in Digital Marketing and CRM
- Interactive education learning approach with academics and professionals

Career opportunities:
- Digital Marketing Manager and Brand Manager
- Web-Marketing Manager
- CRM and e-CRM Manager
- Traffic Manager

Program

The Master of Science in Digital Marketing program is offered on a full time basis and the curriculum is developed around core courses and specialized courses in Digital Marketing and CRM. It also includes French or other foreign language courses.

The Master of Science in Digital Marketing and CRM outlines the management and marketing essentials needed to become efficient marketing managers.

In the light of the changes brought by internet, the program focuses on the fundamentals of doing business online helping students understand online consumer behaviour, how to develop effective websites, how to optimise digital strategy and communication across various channels and how to integrate new innovation.

MSc in Digital Marketing Curriculum -

The program helps students use new digital information systems and manage databases correctly in order to improve customer relationships which will consequently enhance the decision-making process and benefit the company.

Admission & Fees

The choice to study abroad is not only an academic decision, but also a financial one. Students need to be aware of the various cost involved in pursuing a master’s at IÉSEG.

Application process -

Admission is based on students’ online application available at https://application.ieseg.fr/ and the examination of the required documents. Admission is offered on an ongoing basis to qualified students. Decision release date: from Mid-October 2016.

Application deadlines:
May 26th 2017

Tuition 2017-2018:
€ 15,000 for domestic and international students.
International merit-based scholarships are available.

Funding and scholarship -

IÉSEG has a merit-based International Scholarship Program with a tuition waiver of 15 to 50% per year. Selection is based on the applicant’s previous academic performance and overall application portfolio.

The scholarship application is automatic; students do not need to apply separately.

All international students are encouraged to check with Campus France and their own government to see if there are any scholarships available. For American students please check with Sallie Mae for private loan options.

Testimonials

"I chose IÉSEG because of its rankings and it is more international than most business schools. I worked for nearly a year after graduation from university in an area related to E-commerce and the program in Digital Marketing & CRM is perfectly suited for my career path, which is to become a marketing director. I am very excited to continue my studies at IÉSEG!"

Xingyu ZHOU, 1st year student

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Our communication programmes were among the first in the UK, combining the research and teaching strengths in the School of English and Languages with the expertise of Surrey Business School.

We’ve successfully trained over 300 graduates who have left to work successfully in a wide variety of multinational and international organisations, particularly in the fields of advertising, international management, media and public relations.

PROGRAMME OVERVIEW

The MA Communication and International Marketing programme equips students with a critical understanding of communication in contemporary international marketing contexts in order to address the market needs of the international business environment.

The programme comprises six compulsory modules and two optional modules covering a wide range of disciplines. These offer numerous opportunities to apply and develop your skills through practical tasks.

It is ideal for marketing and communications professionals who wish to enhance their profile with a postgraduate qualification; and for graduates of humanities, languages or business disciplines wanting to deepen their insight into marketing across linguistic and cultural boundaries.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Introduction to Research Methods
-Marketing
-International Marketing Management
-Marketing Communications
-Strategy
-Interpersonal Communication
-Global Diversity in Language and Communication
-Professional Communication
-Identity: Marketing and Communication in Practice
-Globalisation: Theories, Discourses and Practices
-The Language of Advertising
-Organisations and Written Communication
-Dissertation

EDUCATIONAL AIMS OF THE PROGRAMME

The overall purpose of the programme is to:
-Provide a comprehensive and differentiated understanding of communication and marketing communication
-Supply the tools enabling students to apply this understanding to the task of addressing the market needs of the international business environment
-Instil in students the capacity for carrying out advanced supervised research in an area of (Marketing) Communication

In particular, the programme aims to:
-Develop students’ awareness of the linguistic and cultural differences arising from the (inter)cultural encounter of Anglophone culture(s) with the diverse cultures subject to its influence
-Sensitize students to linguistic and cultural difference in the construction of everyday and institutional discourse resulting from the increased marketization of private and public services, as well as to the issues and concerns of the rapidly growing media industries
-Impart the knowledge and skills of communication and marketing necessary to enable students to compete for jobs/research opportunities in fields relevant to their degree (human resource management, advertising, international marketing), as well as PhD opportunities in this area
-Develop students’ abilities to evaluate and judiciously apply scholarship in Communication

PROGRAMME LEARNING OUTCOMES

The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:

Knowledge and understanding
-Demonstrate a critical understanding of different types of communication, in particular intercultural, cross-cultural, non-mediated (face-to-face) and mediated (telephone, internet,etc.) communication
-Demonstrate a critical understanding of models of consensus-generation, agenda-setting, opinion-formation and communicative interaction
-Demonstrate an awareness of the issues and concerns involved in strategic communication, in marketing communication and intercultural communication
-Demonstrate a comprehensive knowledge of the strategies and content and methods of the marketing function, both within corporations and as a service industry
-Demonstrate a comprehensive knowledge of the strategies and processes of social interaction either spoken or written
-Demonstrate a critical understanding of the role of marketing with particular reference to international case studies
-Demonstrate an appreciation of the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation (this would involve the collection, analysis and manipulation of data of diverse kinds from a variety of theoretical and methodological perspectives, an awareness of the (dis)advantages of each frame and/or method and, consideration of the ethical issues involved in data collection and storage relative to the (sub) cultures examined)

Intellectual / cognitive skills
-Demonstrate an ability to create and carry out a project in the field of (non) professional communication of significant complexity
-Demonstrate an ability to reflect upon the knowledge gained and incorporate this into independent learning strategies
-Critically appreciate the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation

Professional practical skills
-Demonstrate an ability to create appropriate strategies for effective communication with members of the same and/or other (sub)cultures
-Demonstrate the capacity to evaluate communication processes already in place in different contexts and implement marketing communication policies

Key / transferable skills
-Demonstrate the capacity to work both independently and with others in order to achieve common goals
-Demonstrate an ability to manage learning self-critically

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

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Do you want to develop your professional expertise and advance your career in marketing? The Master of Marketing is an innovative course that blends cutting-edge research and practice to deepen your marketing knowledge.

You will develop an understanding of strategic marketing constructs and focus your learning in specialist areas. Your knowledge will be developed through a blend of formal and informal approaches that promote learning and transformation.

You will have the opportunity to learn with and from a diverse range of professionals, who bring different, but complementary, knowledge and perspectives. You will also develop the confidence to create new strategies and unleash your creativity.

Flexible study options enable you to balance busy work schedules and personal commitments. Some units are offered in intensive five-day blocks, or two-day split blocks, in addition to evening classes and online options. The range of elective units on offer allows you to customise the course to suit your professional interests and career goals, and includes the opportunity to undertake a corporate project under supervision.

Professionals seeking a marketing career with a global enterprise are also encouraged to participate in one of our global study programs in marketing.

Visit the website http://www.study.monash/courses/find-a-course/2016/marketing-b6010?domestic=true

Course Structure

The course is structured in two parts. Part A. Mastery knowledge and Part B. Application studies. All students complete Part A. Depending upon prior qualifications you may receive credit for Part B.

PART A. Mastery knowledge
These units will provide you with a comprehensive study of the field and the impacts of marketing within organisations. You will gain an appreciation of key concepts and contemporary practice to develop your capacity to operate as a critical and creative professional.

PART B. Application studies
These studies will advance your knowledge and skill development and provide you with specialist professional knowledge and advanced practical skills that can be applied in the marketing field.

For more information visit the faculty website - http://www.study.monash/media/links/faculty-websites/business-and-economics

Welcome to the Department of Marketing

Our department is characterised by its energy, purpose and innovation. We are one of the largest providers of tertiary-level marketing education in Australia, with more than 40 full-time academic teaching and research staff.

Excellent teaching
Marketing continues to be one of the most sought after study areas of the university. Every year we welcome over 1500 new students in our undergraduate and postgraduate programs. Students have a variety of study options and are taught by experienced academics and industry professionals. Graduates have successful careers in business and not-for-profit organisations; many of our alumni are highly esteemed and award-winning marketers.

World-class research
Our research deals with important problems in business and the wider society. Our research especially deals with issues relating to advertising, branding and communications, retailing and services, strategy and business-to-business marketing, and social marketing, including health promotion and behavioural change. Our research gets published in the very best international journals, uses the most advanced methods and approaches for consumer and organisational research, and provides cutting-edge insights. We have an outstanding record of research and are considered "well above world-standard", with an ERA (Excellence of Research for Australia) rating of 5.

Find out how to apply here - http://www.study.monash/courses/find-a-course/2016/marketing-b6010?domestic=true#making-the-application

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Our Marketing MPhil programmes involve the production of new knowledge through original research and advanced scholarship, exploring a field of marketing in detail.

Research strengths at Newcastle University Business School are focused in a number of groups or themes. Each of these involves externally funded research, international collaboration and the active involvement of doctoral students.

Research in the marketing group focuses on a wide range of aspects of consumer behaviour. Ongoing projects and interests cover the UK, European and international contexts.

Specific areas of research expertise include:
-Consumer behaviour
-Service marketing
-Retail marketing
-Sustainability marketing
-International marketing
-Marketing communications
-Marketing in the creative industries
-Internet and direct marketing
-Marketing strategy

There are opportunities for you to study in any of these disciplines. You will undertake supervised independent study and be assessed through a single written document supported with a viva voce examination. This involves detailed understanding of:
-The methods, techniques and approaches needed to produce such knowledge
-The wider context of the subject of study

Accreditation

Newcastle University Business School is accredited by the:
-Association to Advance Collegiate Schools of Business (AACSB)
-European Quality Improvement System (EQUIS)
-Association of MBAs (AMBA)

Only 1% of business schools worldwide hold this ‘triple accreditation’. This accolade is a huge endorsement that reflects the investment we make for our students through providing a high quality teaching environment, innovative programming and active engagement with industry.

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This programme is accredited by the French Conférence des Grandes Ecoles and is accessible after a 4 to 5 years degree.

Objectives

The MSc in Cross Cultural Marketing & Negotiation is designed to allow students who wish to prepare for their future international careers, to acquire the theoretical knowledge and skills required to take up key positions in Marketing and/or Sales Management, both in France and abroad. In addition to courses given by international experts, students get to learn from exchanging with other participants, as the cohort welcomes applicants from the whole world (15 different nationalities on average). The programme is also a unique opportunity to extend their professional networks, thanks to Business Challenges and Junior Consulting Projects, where they develop closer ties among themselves. Finally, with the active support of companies such as GEODIS, Société Générale or TV5 Monde, CCM&N students hone their competencies to become as attractive propositions as possible for the employment market.

Strong Points

- Attending a recognised programme ( Accredited by AACSB International, BSIS, CGE, SMBG),
- Receiving lectures totally in English, while living in a very international environment,
- Acquiring knowledge and competencies enriched by a cross-cultural dimension,
- Taking advantage of everyday practice of a cross-cultural experience, thanks to the presence of many students from various nationalities,
- Following lectures by lecturers from various nationalities, and experts in Marketing, Sales, Purchasing, Procurement, International Business, Cross-cultural Management and Webmarketing.
- Taking part in professional events full of opportunities: business dating with professionals and alumni in employment, professional colloquia, consulting missions (Geodis, Love Hotel Saint Martin,...), meetings at major company headquarters (TV5 Monde, Société Générale, Château de Versailles,...).

Programme

- 7 Core Modules
- 6 Ancillary modules

http://www.ecole-management-normandie.fr/uk/formation/msc/msc-cross-cultural-marketing-and-negotiation/programme_211.html

Professionalisation -

- One 5-week Junior Consulting Project: Marketing or Cross-cultural Communication. JCPs (‘Missions') proposed and validated by the Programme staff (Pédagogie HEC Entrepreneurs),
- One 2-week Challenge: Negotiation or Cross-cultural Marketing,
- One 6-month work placement/ internship.

Lectures are given by EMN full-time PhD faculty, by external lecturers from various nationalities, and by professional adjuncts from the Marketing, Sales, and Purchasing, International Business, Négotiation, Webmarketing and Cross-cultural Management industries.

Practical information

Program duration: One academic year (on campus)

Tuition: €10,990

Teaching Campus: Caen

Important dates -
Admission session: April 18th, 2016
Intake: September 5th, 2016

Infrastructure -
The School offers:

- 22,200 m2 of teaching facilities in Caen, Deauville, Le Havre, Oxford and Paris,
- 8 Amphitheatres,
- 2 Sports Centres,
- 5 Relaxation Areas,
- 2 Cafeterias,
- 2 Media Centre & Library with 33,500 books, 530 national and international journals, and 9 data banks open to all students,
- 12 PC and Multimedia Rooms
- 280 PCs on free access,
- 4 Very High Speed Internet Networks,
- 10 LaSmartEcole® equipped rooms,
- Wi-Fi access on all campuses.

Accommodation -
Whatever the Campus, you may rent rooms in town, private or university residence apartments, located between 200 m and 1.5 km from the campus. EM Normandie is a member of immo-school in Caen.

Campus Location -
EM Normandie is located in Normandy, a region in North-West France, with a coastline opening on the English Channel. There is easy access by motorway or rail to nearby Paris, and several day and night ferries to England.

The Campus in Caen is located in the heart of a Science Park ( Technopole de Caen-Normandie - Plateau Nord), in the middle of the Université de Caen Campus II. Near the downtown area, the School is connected to the city centre by bus and tram.

A major university town, Caen has a beautiful historical inner city, only 30 minutes away from the D-day Landing Beaches.

Caen was ranked recently as the 7th best city in France to study in by the Student Magazine L'Etudiant - http://www.letudiant.fr/palmares/palmares-des-villes-etudiantes/caen.html

Caen is also N° 1 (jointly with Grenoble) in the ‘Student Life' category which includes categories such as "Going Out", "Culture" and "Sports. Among the criteria for the survey was the number of sports, cultural, and entertainment spots available, or even the availability of a Student Welcome Service in September.

International Candidates

International Applicants (who require a visa) must send their applications by June 13th 2016 at the latest. Application files will be accepted as from September 2015.
Alongside their EM Normandie application files, international applicants must file in a Campus France application to make easier to obtain their visas - http://www.campusfrance.org/fr/page/procedure-cef-creez-votre-dossier

If you are admitted, you will be requested to send in a first down payment of € 1,000 (which will be deducted from the total tuition fee) in order to secure your place in the programme. Once the down payment has been received, you will then be helped in your accommodation and visa application formalities by the International Relations Service.

http://www.ecole-management-normandie.fr/uk/formation/msc/msc-cross-cultural-marketing-and-negotiation/international-candidates-_1654.html

Careers

Career Opportunities -
There is a wide range of openings. After their induction period in the company, students aim for positions such as:

- Product Manager,
- Category Manager,
- International Brand Manager,
- International Project Manager,
- International Marketing Consultant

http://www.ecole-management-normandie.fr/uk/formation/msc/msc-cross-cultural-marketing-and-negotiation/careers_1655.html

Admission

Find out how to apply here - http://www.ecole-management-normandie.fr/uk/formation/msc/msc-cross-cultural-marketing-and-negotiation/admission_1656.html

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About the course

With the increasing impact of globalisation and advancing technologies, the food, agrienergy and agricultural industries are in a state of expansion and evolution. As two of the world’s leading countries in agribusiness, France and Brazil are poised to play a fundamental role in the future of the food industry.

In the Master of Science and MBA in Food and Agribusiness Management (FAM) programme, you’ll learn how to excel in all aspects of food and agribusiness management – and earn degrees from two of the top business schools in France and Brazil:

- Master of Science degree from Audencia Business School in France
- MBA degree from Escola Superior de Propaganda e Marketing in Brazil

Course content

Prepare to help the global food and agribusiness sectors reinvent themselves! You’ll gain the tools to develop innovative solutions to challenges faced by food and agricultural enterprises, to manage all aspects of agribusiness operation and to market food products effectively. Programme includes:

- Internationalised study in both France and Brazil
- Courses taught by top Audencia faculty and ESPM faculty
- Guest lectures and workshops led by industry experts
- Field trips to a variety of SME, SMI and multinational agribusiness companies
- Practical master’s project
- Worldwide, hands-on internship

Core courses (France)

Period 1 (September to mid-November)

You’ll gain a solid understanding of the foundational principles of food and agribusiness management, taking 20 ECTS at Audencia in Nantes, France, and participating in field trips across France. Courses include:

Analytical Tools
Strategy for Agribusiness
Financial Management
Human Resources Management
Marketing and Food Business
Operations Management
Corporate Social Responsibility

Advanced courses I (France)

Period 2 (December to February)

Now it’s time to dig deeper into the field, taking another 20 ECTS and continuing to participate in field trips. You’ll also undertake a field project in France, working in a team on an industry-related case. Courses will be taught primarily by Audencia, with one course taught by ESPM. Courses include:

- Value Chain and Performance
- Design and Innovation

B2C
- Packaging Management
- Brand Management
- International Marketing

B2B
- Category Management
- Trade Marketing
- Supply Chain Management
- The Retail World

Advanced courses II (Brazil)

Period 3 (mid-March to mid-May)

At this point, you’ll move your studies to São Paulo, Brazil, taking a further 20 ECTS to build your expertise. You’ll participate in field trips and a field project in Brazil. Courses will be taught primarily by ESPM, with one course taught by Audencia. Example courses include:

Principles of Animal Genetics
Marketing “Before the Farm”
Marketing Strategies in the Public Sector
Marketing of Agricultural Production
Marketing “After the Farm” – Agro Industry Farms
Reverse Marketing – Retail Industry
Agribusiness Geopolitics
Communication Strategies
Social Media and Internet Governance
Media for Agribusiness
Sales and Distribution Channels Planning
Agribusiness NGO Marketing
International Legislation and Regulation
Tax Management – Governance Models from USA and EEC
Marketing of Cooperatives and Associations

Projects and field trips (France and Brazil)

A wide range of field trips and field projects in both France and Brazil will expand your real-world knowledge in an international context. This equips you to analyse issues facing the sector and apply your skills to solve problems.

Field trips are a component of each period, and field projects are integrated into Periods 2 and 3.

Internship (Worldwide)

Period 4 (June to October or December)

During your four- to six-month mandatory internship, you will gain an inside look into the day-to-day operations and marketing of an enterprise in the food or agricultural sector anywhere in the world. Audencia students complete the internship before graduation for 30 ECTS. Internships in France are paid; this will vary from country to country, depending on local laws.

The internship highlights your ability to apply theoretical knowledge in a real-world setting, helping you build your network and strengthen future career possibilities.

Example positions held by FAM interns:

- Market access specialist
- Assistant project manager
- Marketing assistant
- Junior commercial exporter
- Marketing and international trade assistant

Final report

Period 4 (June to November)

In addition to the internship, you will cap your programme with a final report (30 ECTS) examining an issue in the agribusiness industry – and proposing a solution.

We encourage you to use your internship as the basis for this report, highlighting your real-world experience and demonstrating your value to prospective employers. You’ll submit the written report in mid-October and give an oral presentation in early November (at Audencia or via Skype).

International Partners

Audencia is among the elite 1% of business schools to hold triple accreditation from EQUIS, AACSB and AMBA. Our strong international partnerships serve as the foundation of your FAM programme. You’ll work with faculty members who have extensive industry experience, researchers who specialise in the field, and agribusiness and agrienergy corporate partners.

ESPM
ESPM is the leading university in Brazil for business strategy, marketing and integrated communications programmes – and agribusiness marketing. ESPM’s Centre for Agribusiness works closely with the Brazilian Agribusiness Marketing Association (AMBR&A) and the Brazilian Agribusiness Association (ABAG), the main industry associations for this sector, to develop state-of-the-art research and education.

Crédit Agricole
The FAM is supported by generous funding from Crédit Agricole, the largest bank in France – and the second-largest in Europe. Crédit Agricole has a long history of supporting farmers and agribusiness, and is a top employer of Audencia graduates. Learn from and connect with industry experts from Crédit Agricole and other companies, building a network of industry contacts for your future career.

Corporate partners
The FAM programme also partners with the following influential agribusiness and agrienergy corporate partners:

Terrena
InVivo Group
Olmix
Avril Group
In addition, you’ll benefit from Audencia’s network of corporate partners.

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The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behaviour from an international perspective. You’ll learn about the latest developments in e-marketing strategies, advertising and media; preparing you for a career in international marketing.

Course structure

The MBA in International Marketing program (90 ECTS) lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

International Marketing (3 | 4)
Sales Management (3 | 4)
Marketing Research (3 | 4)
E-Marketing Strategies (3 | 4)
Advertising & Media (3 | 4)

Graduation Requirements:

EU Dissertation (14 | 20)
EU Research & Dissertation Seminars*

*EU research & dissertation seminars will be taken over two terms

Learning Outcomes

Graduates leave this program with all the tools they need to be effective players in the field of international marketing. Students will also:

1. Explore how companies make the most from their investments, from managing data to communications.

2. Apply key principles that enhance communication and effectiveness.

3. Analyse the microfunctions of human resources management and explore its strategic importance.

4. Analyse and create alternative investment projects.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Marketing consultancy
Advertising
Public relations
Brand management

Read less

The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behaviour from an international perspective. You’ll learn about the latest developments in e-marketing strategies, advertising and media; preparing you for a career in international marketing.

Course structure

The MBA in International Marketing program (90 ECTS) lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

International Marketing (3 | 4)
Sales Management (3 | 4)
Marketing Research (3 | 4)
E-Marketing Strategies (3 | 4)
Advertising & Media (3 | 4)

Graduation Requirements:

EU Dissertation (14 | 20)
EU Research & Dissertation Seminars*

*EU research & dissertation seminars will be taken over two terms

Learning Outcomes

Graduates leave this program with all the tools they need to be effective players in the field of international marketing. Students will also:

1. Explore how companies make the most from their investments, from managing data to communications.

2. Apply key principles that enhance communication and effectiveness.

3. Analyse the microfunctions of human resources management and explore its strategic importance.

4. Analyse and create alternative investment projects.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Marketing consultancy
Advertising
Public relations
Brand management

Read less

The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behaviour from an international perspective. You’ll learn about the latest developments in e-marketing strategies, advertising and media; preparing you for a career in international marketing.

Course structure

The MBA in International Marketing program (90 ECTS) lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a management research methods module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organisational Behaviour (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4)
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

International Marketing (3 | 4)
Sales Management (3 | 4)
Marketing Research (3 | 4)
E-Marketing Strategies (3 | 4)
Advertising & Media (3 | 4)

Graduation Requirements:

EU Dissertation (14 | 20)
EU Research & Dissertation Seminars*

*EU research & dissertation seminars will be taken over two terms

Learning Outcomes

Graduates leave this program with all the tools they need to be effective players in the field of international marketing. Students will also:

1. Explore how companies make the most from their investments, from managing data to communications.

2. Apply key principles that enhance communication and effectiveness.

3. Analyse the microfunctions of human resources management and explore its strategic importance.

4. Analyse and create alternative investment projects.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Marketing consultancy
Advertising
Public relations
Brand management

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Our E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. We will prepare you to excel in using the internet to attract, engage and retain customers.

Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the internet.

Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction. This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

This course addresses the full customer relationship cycle, which includes marketing, sales and service.

Your development

The course will also support your personal development, shape your entrepreneurial mind-set and enhance your employability prospects.

On completion of the course you will demonstrate knowledge of:
-The business value of contemporary technologies
-Your personal development as an entrepreneur and intrapreneur
-The feasibility of disruptive e-business models
-Business planning and new ventures
-The link between business strategy and systems
-Business processes, such as the ones involving clients and suppliers
-Business intelligence systems
-Organisational alignment for the attainment of e-business benefits
-The marketing function in organisations
-Customer relationship management

Other topics you will cover include:
-Social media planning
-Mobile commerce
-Data analytics
-Behavioural targeting
-Campaign management
-E-mail marketing
-E-sales
-Call centres
-Online self-service
-Contact channels integration
-Customer segmentation and life cycle
-Customer-oriented culture

Career focus

This course is designed for professionals from any academic background who want to excel in the use of the internet to influence the full relationship cycle with clients. It is suitable if you want to work for a technology start-up or multinational company, including product and service providers.

Our graduates progress into careers as e-marketing consultants, CRM managers or project managers. The course is also relevant to industry analysts and product development managers in the e-business sector.

Many graduates from our E-Business courses have worked for international companies, such as:
-Google
-Yahoo
-IBM
-Dell
-Accenture
-KPMG
-Ernst & Young
-PwC
-Hewlett-Packard
-The Hut Group
-Travix International
-Hitachi Solutions
-BAE Systems Applied Intelligence
-Ctrl-Shift
-HSBC
-Lloyds Banking Group
-GlaxoSmithKline
-Datwyler
-Walmart

Other graduates have used their acquired expertise to start up their own companies, or develop their family business.

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Summary

This MSc Marketing Analytics degree programme aims to introduce the latest developments and techniques in “refining” this new oil into greater business opportunities in the marketing area: the programme is designed to provide training and education for those who wish to understand how marketing data is collected, stored, analysed, disseminated, and interpreted in order to make sound marketing decisions. After studying this programme, students will be wellequipped to work in the analytical area to draw actionable insights from “Big Data”.

Modules

Marketing in the 21st Century; Building Customer Insight; Data Analytics; Text Mining and Social Network Analytics; Designing and Managing Research Projects; Web Analytics; Credit Scoring and Data Mining; Using Big Data for Consultancy

Optional modules: Consultancy Skills; Project Management; Internet intermediaries and data protection law; Luxury Marketing; Digital Marketing; Strategic Brand Management; SAS Software for Data Analysis and Modelling; Forecasting; Revenue Management

Visit our website for further information...

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The Aberystwyth LLM in Internet Commerce and Law is a relatively new discipline within law and one which provides you with ample opportunity to explore the fastest growing area of commercial activity and related legal developments. When you choose to study the LLM Internet Commerce and Law, in addition to providing significant academic challenges, you will be equipped you with the necessary experience to succeed in law in this rapidly growing area of commercial law.

On this degree scheme you will study the practical response of the law to the explosion in online trading and commercial activity. You will also assess the adequacy and effectiveness of measures taken at both a national and international level to deal with the novel problems which continue to arise where jurisdictions cross over. In the light of the global nature of this subject, a particular consideration will be given to consistency and the need for a uniform approach between conflicting international interests.

You will benefit from the knowledge and experience of members of Aberystwyth University's Law and Criminology Department who will also guide and encourage you as you tackle your Master's dissertation. Alongside your subject-specific learning, you will also complete regular assignments and exercises designed to strengthen your rigorous analytical skills, your abilities in argument formation and your capacity for independent thought, making you highly employable in legal and other professional work contexts.

See the website http://courses.aber.ac.uk/postgraduate/internet-commerce-law-masters/

Suitable for

This degree will suit you:

- If you want to study an area of law with urgent contemporary significance
- If you would enjoy studying the interaction between technology, business and the law
- If you wish to develop a critical appreciation of legal responses to technological development
- If you wish to nurture a legal career dealing with national and international law firms and technology companies

Course detail

The LLM in Internet Commerce and Law will challenge you to master one of the fastest changing disciplines within law. Developments in information technology and communications means that the subject of Internet Commerce and Law moves at an astonishing pace – as quickly as new products and programs are created. Your studies at Aberystwyth will equip you to respond to the urgent need for legislation to protect and guide human interaction in the realm of internet commerce.

You will begin by securing a comprehensive grounding in the current legal framework regulating online business interaction before exploring the rapidly developing legal perspectives on digital technologies, rights issues, intellectual property, commerce, product marketing, communication and much more.

An important part of the course is the writing of a detailed dissertation within the specialism of your choice. This is your opportunity to select a project topic which has a direct bearing on your professional life. Previous LLM students at Aberystwyth have found this opportunity to be invaluable in establishing a successful career.

In completing your LLM, you will have gained a wealth of skills vital for success in legal and more general employment options. For instance, you will become proficient in quickly identify assumptions, evaluating the evidentiary quality of statements, detecting false logic or reasoning, identifying implicit values, defining terms appropriately and stating your case clearly. This course will be particularly attractive to those seeking a career in transnational corporations, specialist online trading, corporate lobby groups, international law firms and a range of governmental and non-governmental organisations.

The Department of Law and Criminology recently participated in the Research Excellence Framework (2014) assessment. It found that 96.5% of publications submitted were of of an internationally recognised standard and that 98% of research activity in the department was rated as internationally recognised.

Assessment

Assessment takes the form of; research proposals including a related bibliographic element, case studies, oral assessments and essays. Each student will complete a Master’s dissertation of 15,000 to 20,000 words which deals with an area of chosen study in the third semester.

Employability

Every course at Aberystwyth University is designed to enhance your vocational and general employability. Your LLM will place you in the jobs market as a rigorous legal professional armed with impressive expertise in the latest developments in law regarding the exponential growth in internet commerce. In addition, this course will help you to master key skills that are required in almost every postgraduate workplace – planning, analysis, presentation, project management and professional independence.

Key Skills and Competencies:

- Study Skills:
You will learn to quickly assemble, assimilate and interpret a wealth of legal data in this fascinating field. You will learn how to deploy your knowledge to assert your expertise and build a strong argument in a changing legal environment. These skills in analysis and discourse, supported by your mastery of rigorous methodologies, will stand you in good stead for any professional workplace.

- Self-Motivation and discipline:
Studying at LLM level requires discipline and self-motivation from every candidate. Though you will have access to the expertise and helpful guidance of departmental staff, you are ultimately responsible for devising and completing a sustained programme of scholarly research in pursuit of your Master’s degree. This process will strengthen your skills as an independent and self-sufficient worker, a trait prized by most employers.

- Transferable Skills:
The LLM programme is designed to give you a range of transferable skills that you can apply in a variety of employment contexts. Upon graduation, you will have proven your abilities in structuring and communicating ideas efficiently, writing for and speaking to a range of audiences, evaluating and organizing information, working effectively with others and working within time frames and to specific deadlines.

Find out how to apply here https://www.aber.ac.uk/en/postgrad/howtoapply/

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