The MSc in Marketing & Technology aims to transform students into uniquely-trained individuals possessing the knowledge and skills required to be successful marketers in dynamic and technology-driven industries.
Companies such as Netflix, Airbnb, and Tesla have one thing in common: they break with the norms of existing markets and employ unconventional, technology-driven marketing approaches. Traditional marketing education all too often neglects the marketing abilities that these companies possess.
The MSc in Marketing & Technology departs from the rather passive marketing logic that assumes markets and marketing channels are fixed features of reality. Instead, it shows how managers can proactively shape and create new markets and marketing landscapes.
The goal of this programme is to transform students into uniquely-trained individuals who understand how to leverage emerging technologies, such as 3D printing, Virtual Reality, and the Internet of Things, to design unique customer experiences, disrupt existing markets, and create entirely new ones.
The programme will direct students’ attention to significant and emerging technological trends, and show how they can address important social and environmental problems.
It seeks to enable students to discover new market opportunities that will have a positive impact on the economy, society, and the environment. Students will be equipped with the skills required to effectively navigate today’s technology-dominated marketing environments, and they will learn how to be successful marketers in the digital marketing era.
You will find this programme valuable if you:
The MSc Marketing & Technology consists of:
You will study the following core modules:
Research project
You'll undertake an independent piece of research focusing on the intersection of marketing, technology management, and innovation. The research dissertation should be no longer than 10,000 words. You'll be advised by an experienced supervisor.
Optional modules
You can choose two optional modules to make up the remaining 30 credits
Please note that due to staff research commitments not all of these modules may be available every year.
Companies across many industries have to cope with increasingly technology-dominated marketing environments. This programme is a response to the marketing needs of such companies. Also, entrepreneurial, technology-based firms will value the skills provided by this programme. Typical jobs include, but are not limited to, the positions of marketing manager, product manager, brand manager, advertising manager, PR manager, media manager, digital communications manager, account manager, marketing strategist, marketing analyst, marketing consultant, or sales manager.
About 30% of all jobs in the UK’s financial services sector are for marketing and client-facing roles. The MSc in Finance and Marketing combines Exeter’s long tradition of excellent research-based finance teaching with a range of innovative marketing modules.
Designed for UK and international students alike, this cutting-edge programme will ensure that you are well placed to obtain a position in financial services, marketing or at the interface between the two.
You can study the programme in an intensive 9-month format, or over 12-months. With both formats, you will acquire the technical knowledge to understand how financial services products work, together with the marketing acumen necessary to compete +successfully in this highly competitive sector. The programme is especially appropriate for business and finance graduates wishing to specialise in marketing within banking and financial services as well as marketing graduates wanting to develop a career in the marketing and promotion of financial services.
The core modules in both formats are augmented by specialist optional modules which enable you to build up a knowledge base to suit your individual interests and relevant background.
If studying over 9-months, you select six optional modules. With the 12-month format you will undertake two to four optional modules in addition to the dissertation or work-based project. It is possible to tailor this programme to match your career goals and i) achieve Graduate Gateway status from the Chartered Institute of Marketing (CIM) or ii) apply for Associate Chartered Banker designation and attain Associate membership status with the Chartered Banker Institute (CBI) or follow an accelerated route to work towards Chartered Banker status.
Non-assessed intensive computing training covering Bloomberg, Thomson Reuters Datastream/Eikon/Thomson ONE, MorningStar, S&P Capital IQ and other financial databases and software systems, is incorporated into relevant modules.
The double degree option enables you to gain a second Masters qualification by studying for a year with one of our prestigious partner universities. For more information on this and other postgraduate study abroad opportunities, visit the Business School’s Study Abroad webpages at http://business-school.exeter.ac.uk/programmes/postgraduate/studyabroad/.
During the programme you will study modules (including the dissertation in the 12 month variant) totalling 180 credits. Please note that programme structures may be subject to change. Descriptions of the individual modules are given in full on the Business School postgraduate module list http://business-school.exeter.ac.uk/programmes/postgraduate/modules/ .
Previous examples of compulsory modules are as follows;
Previous examples are as follows;
The CIM accredited MSc Marketing draws upon the unique expertise the Business School has in the areas of marketing and society, consumer behaviour, psychology, and branding. It is especially relevant for those seeking a career as a marketing professional equipped with an understanding of how marketing and consumption work at the level of the individual and across society.
Many of the course materials such as lectures, seminars and research data will be provided in a downloadable format. The programme will develop your understanding of the theory of marketing as well as a broad range of managerial skills and knowledge for contributing to a global economy. The core modules are augmented by specialist optional modules to enable you to build up a knowledge base to suit your individual interests.
During the programme you will study modules (including the dissertation) totalling 180 credits.
Please note that programme structures may be subject to change.
• Descriptions of the individual modules are given in full on the Business School postgraduate module list at http://business-school.exeter.ac.uk/programmes/postgraduate/modules/
Recent examples of compulsory modules are as follows;
Some recent examples are as follows;
Whether you are a business student looking to build your knowledge and specialise in the digital domain or looking to join the marketing world, this MSc Digital Marketing programme has been designed to accelerate your career potential in a rapidly developing sector.
-Learn how to integrate new tactics and strategies with traditional marketing tools and practices
-Develop your understanding of leadership and management
-Newcastle Business School is part of a select group of business schools worldwide, following accreditation by the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting – the first in Europe to gain the double accreditation
-Upon completion of your programme, you will be eligible for our Professional Pathway programmes which will enable you to further develop your skills, delivered by QA, one of the UK’s largest providers of IT and project management training
Our marketing subject area has established working relationships with key bodies such as the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM) allowing the course content to be reflective of their syllabus. This is particularly of value if you are intending to progress on to a professional qualification with either body upon successful completion of your Masters.
The MSc Digital Marketing programme demonstrates how new digitally-focused tactics and strategies integrate with more traditional marketing tools and practices to capture new customers, build customer loyalty and provide superior customer service. You will understand the value of, and methods for, determining return on investment of Internet marketing programs, as well as online visitor and buyer behaviour, customer journey mapping, mobile marketing and social media.
You will also have the opportunity to develop a wider understanding of the principles and practice of leading and managing organisations and develop a range of applied research skills.
You will be taught through a mix of lectures, seminars and workshops to enable you to grow your knowledge of the business world. In addition, you will be expected to engage in independent study involving directed and self-directed learning.
Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research.
Assessment for this programme takes place through group work, assignments, exams, and presentations giving you multiple methods for you to show your understanding of the course material.
Significant emphasis is placed on developing your ability to complete a Masters degree. As part of induction you will be made fully familiar with the learning resources and support available to you. There will also be weekly academic support sessions designed to build your confidence and ability as a postgraduate learner. You will also be allocated an individual guidance tutor at induction. You will meet this tutor at regular intervals throughout your studies.
Graduates will be well suited to join a wide range of businesses, including graduate training schemes or even start up their own businesses or begin a professional qualification with one of the marketing industry bodies.
Upon successfully completing your course, you may undertake further professional development and training through Professional Pathways programmes. This additional training is offered to our graduates for free, from our partner QA, and provides you with an excellent opportunity to undertake professional training at the end of your Masters from one of the UK’s leading corporate training providers, further enhancing your professional development and employability skills. Find out more about Professional Pathways and your eligibility. Find out more about the Pathways available and your eligibility - http://london.northumbria.ac.uk/why-northumbria/careers-and-employability/
You will study a range of topics across an intellectually stimulating set of modules designed to provide you with a thorough understanding of digital marketing processes and management. Modules you can expect include The Digital Customer Journey: Data, Profiling and CRM and Strategic Marketing in the Digital Era. You will also complete a Masters Dissertation, giving you the opportunity to investigate an area of particular interest and demonstrate academic excellence.
Please visit the course page for more information on module content.
The internet and advances in digitalisation and social networking are transforming how companies interact with customers and partners. The specialization in Digital Marketing and Data Science provides participants with the strategic and analytical skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions.
The MSc in Digital Marketing & Data Science is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies to develop business.
The program pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis and strategy with an in‐depth and specific digital knowledge in online video, mobile, viral, social media, and data driven marketing. As a student, you will also have the possibility to learn the latest innovations from major players like Google, Facebook, Amazon, Twitter, Netflix, and other greatest technological companies or discover the benefits and challenges faced by the main companies.
This program focuses on digital marketing and data analytics, which includes business analytics (with advanced Excel and Tableau Software), coding (R and Python), database access (SQL), data science and machine learning with Python. You will be able to manage the coming technological and algorithmic disruptions in marketing, instead of being made redundant by them.
During the first semester the focus is on the fundamentals of digital marketing and about becoming proficient in data analytics. The second semester covers strategy, value intensive processes in digital marketing and data analytics and the third semester opens specializations and training in a professional and international context.
Upon completing the MSc in Digital Marketing & Data Science, you will become accomplished digital marketing professionals, able to manage and innovate in a data‐rich business environment. You will be well‐prepared to work in a sales or marketing department of startups and major brands in business to consumer or business to business environments. You will also fit the requirements of advertising agencies looking for marketing professionals knowledgeable about multichannel communication, consulting firms managing the digital transformation of their clients, as well as digital media and technology companies looking for managers with a strong business background who are also familiar with their trade.
The skills developed with the program open large horizons as all companies are now challenged by data and digital disruptions.
The MSc in Digital Marketing & Data Science will prepare you for specific positions and job titles related to the program’s fields, with target positions in marketing and business updated to the digital era such as :
Selecting the right student is about more than just test scores. At emlyon business school we take an applicant's entire potential into account. Elements like motivation to pursue the MSc in Digital Marketing & Data Science, your background and career aspirations weigh just as heavily in our selection procedure.
If you would like to have the contact details of the right person to help you with any questions regarding the program or the selection procedure, you can create your personal space and obtain full contact details on your emlyon business school dashboard.
Admission Process
The first step of the admission process is your online application, which you can access through your personal space(programme dashboard).
Should your application be complete, you will receive the admission board’s final decision within 15 working days. Please send back your enrolment form within 10 working days.
Our Masters in Digital Marketing course has been designed with an industry focus. We aim to provide you with a highly competitive qualification for the modern job market, in a vibrant commercial sector with a significant skills gap.
The course provides a great balance of practical and theory work across the whole course, and will also embed an understanding of the latest digital trends and techniques. We will take an in-depth look at:
• Digital Marketing Communications
• Online Consumer Behaviour and Multi-Cultural Brand Management
• Contemporary Marketing Challenges
• Digital Marketing Tools
• Corporate Global Marketing and Responsibility
• New Venture Development and Project Management
• Digital Marketing Project (including research methods).
The MSc in Digital Marketing at UWL will give you a great knowledge of the latest online marketing trends and techniques in the digital marketplace.
You will learn:
Our MSc in Digital Marketing is a great start towards building a rewarding career. This practical vocational course will provide you with the confidence you need to create successful digital strategies.
During the course, you will have many opportunities to run digital marketing projects for real companies. The course also heavily adopts enquiry-based learning approach and so teaching methods such as case study and simulation games would be employed.
It provides a great balance of practical and theory work across the whole course, and will also embed an understanding of the latest digital trends and techniques.
Our Digital Marketing MSc is:
Our academic staff have an enviable blend of theoretical knowledge and real-world expertise, with over 100 years of combined industry experience in areas such as:
Their knowledge is extensive, current and, most importantly, transferable.
Our teaching staff includes Emmanuel Mensah Asiedu, Lecturer in Marketing and Management with 15 years' academic experience.
Emmanuel's research interest is in areas of: marketing, strategy, marketing communications a branding, mobile phone technology and Small Business Entrepreneurship in developing economies.
Click the following link for information on how to apply to this course.
Information about scholarships and bursaries can be found here.
Boost your business and marketing knowledge with our combined Postgraduate Diploma in Business with Marketing. Our course is 100% online and part time, giving you the opportunity to develop key skills and abilities without the need to give up your career.
Our Postgraduate Diploma in Business with Marketing will equip you with the skills and knowledge to progress your career in a wide variety of organisations and industries.
Developed by subject experts, this advanced programme covers a range of challenging business topics including Leadership In Practice, Management: Principles & Practices and many more.
The marketing modules allow you to develop your specialised knowledge further, with topics covering Marketing Strategy & Management, Marketing Principles & Practices and more.
The programme also allows you to focus on areas of business or marketing that interest you, or that might benefit your career, with a broad range of optional modules including Human Resource Management, Financial Decision Making and Financial Management.
Upon completion of your Postgraduate Diploma, we offer the opportunity for you to progress to study for a full Masters (awarded after 180 credits).
The Postgraduate Diploma in Business with Marketing is made up of the following modules and, upon completion, is equal to a total of 120 credits at Level 7.
Level 7 modules:
Optional modules
Upon completion of your PG Dip Business with Marketing we offer the opportunity for you to progress on to study for an MSc Business with Marketing (180 credits).
Introduction
Studying online gives you the freedom to study when and where it suits you – at home, during your lunch hour or anywhere else you have internet access.
All of our online courses have an indicative study duration which is a guide to how long your course will take to complete. The actual duration may be longer or shorter depending on your speed of study, study options chosen and module availability. It’s possible to complete your studies faster than the indicative course duration by doubling up on modules at certain times; however, minimum study durations do apply.
All of our courses have regular start dates throughout the year. Our academic year is organised into modules, typically with a one- or two-week break between modules and a structured three-week break for the Christmas period. Students will receive a course timetable during the application process.
Teaching methods and style
As we are a 100% online university, we utilise a virtual learning environment instead of a traditional campus. The system tracks and manages the learning process in real-time and provides you with immediate access to your learning materials.
This learning platform allows both students and tutors to actively take part in real-time conversations and you can listen to, and view, live lectures and seminars over the internet. All courses are delivered in English only.
You are supported throughout your course by a dedicated Student Adviser and have the opportunity to regularly interact with fellow students and your tutor. To ensure you receive the support you need from your tutor, we cap our class sizes at 20 students.
Assessment
We adopt an assignment-based approach to assessment instead of exams. Assessment for the Postgraduate Diploma in Business with Marketing is based on a combination of written coursework.
You are always aware of your current provisional grade right from the start of the programme, allowing you to evaluate the success of your current study methods and clearly identify areas to improve. We believe that this transparency gives you the information you need to make the most of your course. We achieve this by:
We also have a policy of ensuring that work submitted by students is authentic. As well as the fact that all work is frequently assessed, we use a well-established electronic monitoring system to check for plagiarism.
We are dedicated to improving employability amongst our graduates. Our online courses give you the opportunity to improve your career prospects and earning potential with a mix of key skills that are directly transferable to the workplace.
This Postgraduate Diploma in Business with Marketing will demonstrate to current and future employers that you possess both the passion and dedication to study online and part-time.
The main objective of the program is to prepare future managers to work in Digital Marketing and CRM, two rapidly emerging & complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.
The focus of the Master of Science in Digital Marketing and CRM is to acquire the theoretical and practical knowledge of digital marketing and be able to analyze and exploit customer databases.
Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.
Accredited with the French National Association of Grandes Ecoles (La Conférence des Grandes Ecoles).
Advantages of the program:
- Combination of Digital & CRM
- Specialized and innovative program designed with experts in Digital Marketing and CRM
- Interactive education learning approach with academics and professionals
Career opportunities:
- Digital Marketing Manager and Brand Manager
- Web-Marketing Manager
- CRM and e-CRM Manager
- Traffic Manager
The Master of Science in Digital Marketing program is offered on a full time basis and the curriculum is developed around core courses and specialized courses in Digital Marketing and CRM. It also includes French or other foreign language courses.
The Master of Science in Digital Marketing and CRM outlines the management and marketing essentials needed to become efficient marketing managers.
In the light of the changes brought by internet, the program focuses on the fundamentals of doing business online helping students understand online consumer behaviour, how to develop effective websites, how to optimise digital strategy and communication across various channels and how to integrate new innovation.
MSc in Digital Marketing Curriculum -
The program helps students use new digital information systems and manage databases correctly in order to improve customer relationships which will consequently enhance the decision-making process and benefit the company.
The choice to study abroad is not only an academic decision, but also a financial one. Students need to be aware of the various cost involved in pursuing a master’s at IÉSEG.
Application process -
Admission is based on students’ online application available at https://application.ieseg.fr/ and the examination of the required documents. Admission is offered on an ongoing basis to qualified students. Decision release date: from Mid-October 2016.
Application deadlines:
May 30th 2018
Tuition 2018-2019:
€ 15,000 for domestic and international students.
International merit-based scholarships are available.
Funding and scholarship -
IÉSEG has a merit-based International Scholarship Program with a tuition waiver of 15 to 50% per year. Selection is based on the applicant’s previous academic performance and overall application portfolio.
The scholarship application is automatic; students do not need to apply separately.
All international students are encouraged to check with Campus France and their own government to see if there are any scholarships available. For American students please check with Sallie Mae for private loan options.
"I chose IÉSEG because of its rankings and it is more international than most business schools. I worked for nearly a year after graduation from university in an area related to E-commerce and the program in Digital Marketing & CRM is perfectly suited for my career path, which is to become a marketing director. I am very excited to continue my studies at IÉSEG!"
Xingyu ZHOU, 1st year student
The MA Communication and International Marketing programme equips students with a critical understanding of communication in contemporary international marketing contexts in order to address the market needs of the international business environment.
The programme comprises six compulsory modules and two optional modules covering a wide range of disciplines. These offer numerous opportunities to apply and develop your skills through practical tasks.
It is ideal for marketing and communications professionals who wish to enhance their profile with a postgraduate qualification; and for graduates of humanities, languages or business disciplines wanting to deepen their insight into marketing across linguistic and cultural boundaries.
This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.
Example module listing
The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
The overall purpose of the programme is to:
In particular, the programme aims to:
The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:
Knowledge and understanding
Intellectual / cognitive skills
Professional practical skills
Key / transferable skills
We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.
In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.
This master explores the main components of marketing decision-making from both a theoretical and pragmatic perspective, helping students to develop the competences required to make effective marketing choices and providing insight into analytical, strategic and operational areas. Focusing on the development of critical-thinking and executive skills, this program will deliver solutions for marketing challenges while developing the student’s understanding of marketing practice.
Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.
The Master in Marketing (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).
The program develops a comprehensive view of the role of marketing in companies and how fundamental it is in driving companies’ success by creating competitive marketing strategies. Students will also:
1. Investigate the impact of political, economic, sociocultural and physical environments in marketing practice and how to manage this.
2. Understand the relationship between the customer and the company.
3. Learn analytical, strategic and operational marketing competencies.
4. Study the major processes within marketing through case studies and class discussion.
Boost your career prospects and your confidence with knowledge from our MSc Business with Marketing. This advanced programme will equip you with all the subject-specific and transferable skills required to progress in either a private, public and non-profit making organisation.
Business and marketing are both valuable areas of expertise in modern business environments, and our MSc Business with Marketing will prepare you for a senior role in any number of industries.
Graduates from this programme will be able to demonstrate a comprehensive in-depth knowledge of management interaction and team building with areas of specialisation, examine and appraise research methods and technological skills and more.
Throughout the course, you’ll also develop a number of advanced cognitive skills including critical-thinking, analysis, data evaluation and many more.
This innovative programme also allows you to specialise in a number of key areas that interest you, or might benefit your specific career path; these include Business Strategy, Marketing Strategy & Management, Financial Management and more.
The programme also gives you the opportunity to undertake independent research and create a 40-credit Business and Management Research Report.
The MSc Business with Marketing degree is made up of the following modules and, upon completion, is equal to a total of 180 credits at Level 7.
Level 7 modules:
Optional modules
* These modules are core and must be passed in order to achieve the award.
Introduction
Studying online gives you the freedom to study when and where it suits you – at home, during your lunch hour or anywhere else you have internet access.
All of our online courses have an indicative study duration which is a guide to how long your course will take to complete. The actual duration may be longer or shorter depending on your speed of study, study options chosen and module availability. It’s possible to complete your studies faster than the indicative course duration by doubling up on modules at certain times; however, minimum study durations do apply.
All of our courses have regular start dates throughout the year. Our academic year is organised into modules, typically with a one- or two-week break between modules and a structured three-week break for the Christmas period. Students will receive a course timetable during the application process.
Teaching methods and style
As we are a 100% online university, we utilise a virtual learning environment instead of a traditional campus. The system tracks and manages the learning process in real-time and provides you with immediate access to your learning materials.
This learning platform allows both students and tutors to actively take part in real-time conversations and you can listen to, and view, live lectures and seminars over the internet. All courses are delivered in English only.
You are supported throughout your course by a dedicated Student Adviser and have the opportunity to regularly interact with fellow students and your tutor. To ensure you receive the support you need from your tutor, we cap our class sizes at 20 students.
Assessment
Our MSc Business with Marketing course includes both compulsory and optional modules, so you can tailor the content of your course to more closely fit your interests and aspirations.
We adopt an assignment-based approach to assessment instead of exams. Assessment for the MSc Business with Marketing is based on a combination of written coursework and work on a dissertation or individual project.
You are able to see your current provisional marks from the start of the programme, allowing you to evaluate the success of your current study methods and clearly identify areas to improve. We believe that this transparency gives you the information you need to make the most of your Masters course. We achieve this by:
We also have a policy of ensuring that work submitted by students is authentic. As well as the fact that all work is frequently assessed, we use a well-established electronic monitoring system to check for plagiarism.
On successful completion of your MSc Business with Marketing degree, you will be invited to attend a graduation ceremony at the University of Essex, Colchester Campus.
We are dedicated to improving employability amongst our graduates. Our online courses give you the opportunity to improve your career prospects and earning potential with a mix of key skills that are directly transferable to the workplace.
Whatever career goal you aspire to, this MSc Business with Marketing will prepare you for a senior-level position in any number of private, public and non-profit making organisations.
Do you find it difficult to commit time to learning at a specific location, work in a rural location, have commitments which mean you cannot always attend somewhere at a specific time and place? Do you want to study in your own time at your own pace and build your qualification to Master's level if you can? Digital Marketing Leadership is offered at Aberdeen to allow you to progress your skills and professional development without the need to go back to college or university full time. You can study this degree from anywhere in the world where you can use the internet.
If you want to get ahead in the world of marketing digital marketing is now an essential toolkit of skills and knowledge you need to know alongside strategic and tactical marketing knowledge. The mass communications revolution has meant that this discipline is constantly evolving and extremely necessary to most business and organisations worldwide within their marketing function. The programme is delivered to give you practical digital marketing consultancy knowledge and insight. You study theories but also techniques with the Business School and Jump Digital online. You learn everything from strategy to user centred web development and marketing communications, social media marketing, usability, creating digital assets to output to via a range of channels, optimising experience and search, creating dashboards, website specification and many more skills within web development. From here you look at content marketing to provide inbound campaigns to your website. You study further modules in project management, thought leadership, pitching, and disruptive market value plus a lot more.
This is a high growth employment area which has been driven by the huge advances in technology and communications online globally. Most business is now global due to this change and many businesses have taken advantage of international marketing and ecommerce to sell and market their products and services on.
Find out more detail by visiting the programme web page
Find out about fees
*Please be advised that some programmes have different tuition fees from those listed above and that some programmes also have additional costs.
View all funding options on our funding database via the programme page
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