The main objective of the program is to prepare future managers to work in Digital Marketing and CRM, two rapidly emerging & complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.
The focus of the Master of Science in Digital Marketing and CRM is to acquire the theoretical and practical knowledge of digital marketing and be able to analyze and exploit customer databases.
Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.
Accredited with the French National Association of Grandes Ecoles (La Conférence des Grandes Ecoles).
Advantages of the program:
- Combination of Digital & CRM
- Specialized and innovative program designed with experts in Digital Marketing and CRM
- Interactive education learning approach with academics and professionals
- Digital Marketing Manager and Brand Manager
- Web-Marketing Manager
- CRM and e-CRM Manager
- Traffic Manager
The Master of Science in Digital Marketing program is offered on a full time basis and the curriculum is developed around core courses and specialized courses in Digital Marketing and CRM. It also includes French or other foreign language courses.
The Master of Science in Digital Marketing and CRM outlines the management and marketing essentials needed to become efficient marketing managers.
In the light of the changes brought by internet, the program focuses on the fundamentals of doing business online helping students understand online consumer behaviour, how to develop effective websites, how to optimise digital strategy and communication across various channels and how to integrate new innovation.
MSc in Digital Marketing Curriculum -
The program helps students use new digital information systems and manage databases correctly in order to improve customer relationships which will consequently enhance the decision-making process and benefit the company.
The choice to study abroad is not only an academic decision, but also a financial one. Students need to be aware of the various cost involved in pursuing a master’s at IÉSEG.
Application process -
Admission is based on students’ online application available at https://application.ieseg.fr/ and the examination of the required documents. Admission is offered on an ongoing basis to qualified students. Decision release date: from Mid-October 2016.
May 30th 2018
€ 15,000 for domestic and international students.
International merit-based scholarships are available.
Funding and scholarship -
IÉSEG has a merit-based International Scholarship Program with a tuition waiver of 15 to 50% per year. Selection is based on the applicant’s previous academic performance and overall application portfolio.
The scholarship application is automatic; students do not need to apply separately.
All international students are encouraged to check with Campus France and their own government to see if there are any scholarships available. For American students please check with Sallie Mae for private loan options.
"I chose IÉSEG because of its rankings and it is more international than most business schools. I worked for nearly a year after graduation from university in an area related to E-commerce and the program in Digital Marketing & CRM is perfectly suited for my career path, which is to become a marketing director. I am very excited to continue my studies at IÉSEG!"
Xingyu ZHOU, 1st year student
The MA Communication and International Marketing programme equips students with a critical understanding of communication in contemporary international marketing contexts in order to address the market needs of the international business environment.
The programme comprises six compulsory modules and two optional modules covering a wide range of disciplines. These offer numerous opportunities to apply and develop your skills through practical tasks.
It is ideal for marketing and communications professionals who wish to enhance their profile with a postgraduate qualification; and for graduates of humanities, languages or business disciplines wanting to deepen their insight into marketing across linguistic and cultural boundaries.
This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.
Example module listing
The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
The overall purpose of the programme is to:
In particular, the programme aims to:
The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:
Knowledge and understanding
Intellectual / cognitive skills
Professional practical skills
Key / transferable skills
We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.
In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.
Do you find it difficult to commit time to learning at a specific location, work in a rural location, have commitments which mean you cannot always attend somewhere at a specific time and place? Do you want to study in your own time at your own pace and build your qualification to Master's level if you can? Digital Marketing Leadership is offered at Aberdeen to allow you to progress your skills and professional development without the need to go back to college or university full time. You can study this degree from anywhere in the world where you can use the internet.
If you want to get ahead in the world of marketing digital marketing is now an essential toolkit of skills and knowledge you need to know alongside strategic and tactical marketing knowledge. The mass communications revolution has meant that this discipline is constantly evolving and extremely necessary to most business and organisations worldwide within their marketing function. The programme is delivered to give you practical digital marketing consultancy knowledge and insight. You study theories but also techniques with the Business School and Jump Digital online. You learn everything from strategy to user centred web development and marketing communications, social media marketing, usability, creating digital assets to output to via a range of channels, optimising experience and search, creating dashboards, website specification and many more skills within web development. From here you look at content marketing to provide inbound campaigns to your website. You study further modules in project management, thought leadership, pitching, and disruptive market value plus a lot more.
This is a high growth employment area which has been driven by the huge advances in technology and communications online globally. Most business is now global due to this change and many businesses have taken advantage of international marketing and ecommerce to sell and market their products and services on.
Find out more detail by visiting the programme web page
Find out about fees
*Please be advised that some programmes have different tuition fees from those listed above and that some programmes also have additional costs.
Find out more about:
In an era where most businesses rely heavily on digital and internet presence, it is crucial to maximize and optimize such presence. The Master of Science in International Commerce & Digital Marketing at ESC Clermont in France is a 14 to 18-month master programme taught fully in English and accredited by the CGE. The objective of the programme is to create business leaders seizing business opportunities and mastering the usage and application of the digital tools and sales methods. Graduates of the programme are fully capable to develop a marketing strategy, expand a business and use the digital tools in an efficient way to achieve competetive advantage.
Classes last from October to May, followed by an internship of a minimum of 4 months along with an executive report.
Students can obtain a dual-degree an MSc. in International Business from Nottingham Trent University in UK or an M.A. in International Marketing and Sales in from Aalen University in Germany by spending an extra semester there.
Recent graduates and professionals seeking to acquire deep knowledge in the areas of commerce, marketing and digital marketing. Become an expert in the design of a marketing strategy focusing on the efficient employment of digital techniques to bring a real difference to the business while also learning about internationalization strategies, export methodology, and sales techniques.
The postgraduate master programme recevies international students coming from all over the world, some of which already have professional work experience generating a diverse student group and atmosphere.
Students will work on concrete world commercial projects and digital marketing missions aimed at providing the students with practical experience, imporoving their managerial skills and allowing them to explore the usage of digital tools for brand management and customer management through the different media channels.
Internship and Thesis
Each student of the MSc. in International Commerce & Digital Marketing will complete an internship or a job placement of a minimum of 4 months in France, Europe or any other location abroad.
The internship is a great opportunity for students to acquire professional experience in the fields of commerce, sales and digital marketing. It also allows graduates to bring the acquired knowledge into practice and gain practical experience.
Each student is individually supervised by a designated advisor and completes a professional thesis, followed by an oral defense and company assessment.
Companies that welcomed our students:
Various flexible payment plans and scholarships are offered to international students.
On International Commerce Side
On Marketing and Sales Side
The MSc in Marketing & Technology aims to transform students into uniquely-trained individuals possessing the knowledge and skills required to be successful marketers in dynamic and technology-driven industries.
Companies such as Netflix, Airbnb, and Tesla have one thing in common: they break with the norms of existing markets and employ unconventional, technology-driven marketing approaches. Traditional marketing education all too often neglects the marketing abilities that these companies possess.
The MSc in Marketing & Technology departs from the rather passive marketing logic that assumes markets and marketing channels are fixed features of reality. Instead, it shows how managers can proactively shape and create new markets and marketing landscapes.
The goal of this programme is to transform students into uniquely-trained individuals who understand how to leverage emerging technologies, such as 3D printing, Virtual Reality, and the Internet of Things, to design unique customer experiences, disrupt existing markets, and create entirely new ones.
The programme will direct students’ attention to significant and emerging technological trends, and show how they can address important social and environmental problems.
It seeks to enable students to discover new market opportunities that will have a positive impact on the economy, society, and the environment. Students will be equipped with the skills required to effectively navigate today’s technology-dominated marketing environments, and they will learn how to be successful marketers in the digital marketing era.
You will find this programme valuable if you:
With its unique focus on the digital and analytical aspects of marketing, MSc Marketing Management will equip you with the skills employers are looking for. You’ll gain a thorough grounding in key marketing concepts and techniques, both online and offline. A choice of optional modules, such as the popular Luxury Marketing module, will enable you to pursue your career interests.
Marketing in the 21st Century; Building Customer Insight; Data Analytics; Text Mining and Social Network Analytics; Consultancy Skills; Luxury Marketing; Strategic Brand Marketing; Designing and Managing Research Projects; Web Analytics; Credit Scoring and Data Mining; Using Big Data for Consultancy; Project Management; Software for Data Analysis and Modelling; Digital Marketing; Forecasting; Revenue Management; Internet Intermediaries and Data Protection Law.
Bringing together Southampton Business School’s world-leading expertise in digital marketing and data analytics, MSc Marketing Analytics covers key concepts and techniques that will enable you to manage and analyse big data to inform marketing decisions. You’ll also learn about cutting-edge areas that only a small number of UK analytics programmes offer, such as text mining and use of data from social networks. Another distinctive feature of the marketing analytics course is the opportunity to learn R and SAS software – both of which are invaluable for a career in analytics.
Marketing in the 21st Century; Building Customer Insight; Data Analytics; Text Mining and Social Network Analytics; Designing and Managing Research Projects; Web Analytics; Credit Scoring and Data Mining; Using Big Data for Consultancy
Optional modules: Consultancy Skills; Project Management; Internet intermediaries and data protection law; Luxury Marketing; Digital Marketing; Strategic Brand Management; SAS Software for Data Analysis and Modelling; Forecasting; Revenue Management