Masters Degrees (Internet Marketing)

This master explores the main components of marketing decision-making from both a theoretical and pragmatic perspective, helping students to develop the competences required to make effective marketing choices and providing insight into analytical, strategic and operational areas. Read more

On both our Geneva and Montreux campuses, the master’s programs are threeterm, one-year full-time programs (60 ECTS). Starting in October, January and March, they are designed to prepare students for a specialized area of business while providing a balanced understanding of fundamental concepts. Read more

The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. Read more

The Master of Science in Marketing programme at the HKU Business School combines traditional marketing concepts and strategies with up-to-date digital analysis. Read more

In an era where most businesses rely heavily on digital and internet presence, it is crucial to maximize and optimize such presence. Read more

The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. Read more

The MBA is a one-year, full-time or two-year, part-time program (90 ECTS) that deepens your knowledge and understanding of business to help you develop management and leadership skills. Read more

Get the confidence and strategic planning skills needed to work in the rapidly evolving global marketing, branding and digital communications industry. Read more

The success of a business today depends on its online presence. Accordingly, digital business is one of the fastest growing and most in-demand modern industries. Read more

The success of a business today depends on its online presence. Accordingly, e-business is one of the fastest growing and most in-demand modern industries. Read more

The success of a business today depends on its online presence. Accordingly, e-business is one of the fastest growing and most in-demand modern industries. Read more

The Master of High-Tech Entrepreneurship program combines the fundamentals of entrepreneurship and technology pioneered in Silicon Valley, with the processes developed by leading entrepreneurs and accelerators such as Y Combinator and company builders such as Rocket Internet to quickly start and accelerate technology companies. Read more

The sports market is a multibillion dollar industry, experiencing rapid expansion in regions such as China, Russia, Brazil and the Middle East, opening many doors to those with a specialized skill set. Read more

The sports market is a multibillion dollar industry, experiencing rapid expansion in regions such as China, Russia, Brazil and the Middle East, opening many doors to those with a specialized skill set. Read more

The MBA is a one-year, full-time or two-year, part-time program (90 ECTS) that deepens your knowledge and understanding of business to help you develop management and leadership skills. Read more