• Northumbria University Featured Masters Courses
  • University of Derby Online Learning Featured Masters Courses
  • University of Bristol Featured Masters Courses
  • University of Edinburgh Featured Masters Courses
  • University of Surrey Featured Masters Courses
  • Jacobs University Bremen gGmbH Featured Masters Courses
  • Swansea University Featured Masters Courses
  • Aberystwyth University Featured Masters Courses
London Metropolitan University Featured Masters Courses
Birmingham City University Featured Masters Courses
University of Bath Featured Masters Courses
Durham University Featured Masters Courses
University of Sheffield Featured Masters Courses
"internet" AND "marketing…×
0 miles

Masters Degrees (Internet Marketing)

We have 235 Masters Degrees (Internet Marketing)

  • "internet" AND "marketing" ×
  • clear all
Showing 1 to 15 of 235
Order by 
The MSc in Marketing & Technology aims to transform students into uniquely-trained individuals possessing the knowledge and skills required to be successful marketers in dynamic and technology-driven industries. Read more

The MSc in Marketing & Technology aims to transform students into uniquely-trained individuals possessing the knowledge and skills required to be successful marketers in dynamic and technology-driven industries.

Companies such as Netflix, Airbnb, and Tesla have one thing in common: they break with the norms of existing markets and employ unconventional, technology-driven marketing approaches. Traditional marketing education all too often neglects the marketing abilities that these companies possess. 

The MSc in Marketing & Technology departs from the rather passive marketing logic that assumes markets and marketing channels are fixed features of reality. Instead, it shows how managers can proactively shape and create new markets and marketing landscapes.

The goal of this programme is to transform students into uniquely-trained individuals who understand how to leverage emerging technologies, such as 3D printing, Virtual Reality, and the Internet of Things, to design unique customer experiences, disrupt existing markets, and create entirely new ones.

The programme will direct students’ attention to significant and emerging technological trends, and show how they can address important social and environmental problems.

It seeks to enable students to discover new market opportunities that will have a positive impact on the economy, society, and the environment. Students will be equipped with the skills required to effectively navigate today’s technology-dominated marketing environments, and they will learn how to be successful marketers in the digital marketing era. 

You will find this programme valuable if you:

  • aim to find a marketing job in an entrepreneurial company, in a creative or technology-dominated industry, and/or in the area of digital marketing.
  • prefer working in dynamic and fast-changing environments
  • have an entrepreneurial mindset and enjoy thinking outside the box.
  • are fascinated by human ingenuity and the latest technological discoveries.
  • seek to make a positive impact on society.

Modules & structure

The MSc Marketing & Technology consists of:

  • six core modules (90 combined credits)
  • two optional modules (30 combined credits)
  • a research dissertation (60 credits)

You will study the following core modules:

Research project

You'll undertake an independent piece of research focusing on the intersection of marketing, technology management, and innovation. The research dissertation should be no longer than 10,000 words. You'll be advised by an experienced supervisor.

Optional modules

You can choose two optional modules to make up the remaining 30 credits

Please note that due to staff research commitments not all of these modules may be available every year.

Skills & careers

Companies across many industries have to cope with increasingly technology-dominated marketing environments. This programme is a response to the marketing needs of such companies. Also, entrepreneurial, technology-based firms will value the skills provided by this programme. Typical jobs include, but are not limited to, the positions of marketing manager, product manager, brand manager, advertising manager, PR manager, media manager, digital communications manager, account manager, marketing strategist, marketing analyst, marketing consultant, or sales manager.



Read less
About 30% of all jobs in the UK’s financial services sector are for marketing and client-facing roles. The MSc in Finance and Marketing combines Exeter’s long tradition of excellent research-based finance teaching with a range of innovative marketing modules. Read more

About 30% of all jobs in the UK’s financial services sector are for marketing and client-facing roles. The MSc in Finance and Marketing combines Exeter’s long tradition of excellent research-based finance teaching with a range of innovative marketing modules.

Designed for UK and international students alike, this cutting-edge programme will ensure that you are well placed to obtain a position in financial services, marketing or at the interface between the two.

You can study the programme in an intensive 9-month format, or over 12-months. With both formats, you will acquire the technical knowledge to understand how financial services products work, together with the marketing acumen necessary to compete +successfully in this highly competitive sector. The programme is especially appropriate for business and finance graduates wishing to specialise in marketing within banking and financial services as well as marketing graduates wanting to develop a career in the marketing and promotion of financial services.

The core modules in both formats are augmented by specialist optional modules which enable you to build up a knowledge base to suit your individual interests and relevant background.

If studying over 9-months, you select six optional modules. With the 12-month format you will undertake two to four optional modules in addition to the dissertation or work-based project. It is possible to tailor this programme to match your career goals and i) achieve Graduate Gateway status from the Chartered Institute of Marketing (CIM) or ii) apply for Associate Chartered Banker designation and attain Associate membership status with the Chartered Banker Institute (CBI) or follow an accelerated route to work towards Chartered Banker status.

Non-assessed intensive computing training covering Bloomberg, Thomson Reuters Datastream/Eikon/Thomson ONE, MorningStar, S&P Capital IQ and other financial databases and software systems, is incorporated into relevant modules.

Study abroad and gain a second Masters qualification

The double degree option enables you to gain a second Masters qualification by studying for a year with one of our prestigious partner universities. For more information on this and other postgraduate study abroad opportunities, visit the Business School’s Study Abroad webpages at http://business-school.exeter.ac.uk/programmes/postgraduate/studyabroad/.

Programme structure

During the programme you will study modules (including the dissertation in the 12 month variant) totalling 180 credits. Please note that programme structures may be subject to change. Descriptions of the individual modules are given in full on the Business School postgraduate module list http://business-school.exeter.ac.uk/programmes/postgraduate/modules/ .

Compulsory modules

Previous examples of compulsory modules are as follows;

  • Financial Instruments;
  • Investment Analysis;
  • Fundamentals of Financial Management;
  • Marketing Strategy;
  • Marketing Analysis & Research;
  • Banking and Financial Services;
  • Integrated Marketing Communications.

Optional modules

Previous examples are as follows;

  • Derivatives Pricing;
  • Domestic and International Portfolio Management;
  • Entrepreneurship: New Venture Development;
  • Internet Marketing in the Information Society;
  • Topics in Financial Economics;
  • Tourism and Marketing;
  • Understanding Consumer Behaviour;
  • Corporate Finance and Governance;
  • Mergers, Management Buyouts and Other Corporate Reorganizations;
  • Alternative Investments;
  • Services Marketing.


Read less
The CIM accredited MSc Marketing draws upon the unique expertise the Business School has in the areas of marketing and society, consumer behaviour, psychology, and branding. Read more

The CIM accredited MSc Marketing draws upon the unique expertise the Business School has in the areas of marketing and society, consumer behaviour, psychology, and branding. It is especially relevant for those seeking a career as a marketing professional equipped with an understanding of how marketing and consumption work at the level of the individual and across society.

Many of the course materials such as lectures, seminars and research data will be provided in a downloadable format. The programme will develop your understanding of the theory of marketing as well as a broad range of managerial skills and knowledge for contributing to a global economy. The core modules are augmented by specialist optional modules to enable you to build up a knowledge base to suit your individual interests.

Programme structure

During the programme you will study modules (including the dissertation) totalling 180 credits.

Please note that programme structures may be subject to change.

• Descriptions of the individual modules are given in full on the Business School postgraduate module list at http://business-school.exeter.ac.uk/programmes/postgraduate/modules/

Compulsory modules

Recent examples of compulsory modules are as follows;

  • Marketing Analysis & Research;
  • Marketing Strategy;
  • Integrated Marketing Communications;
  • Advanced Marketing Seminars
  • Understanding Consumer Behaviour.

Optional modules

Some recent examples are as follows;

  • Accounting for International Managers;
  • Entrepreneurship: New Venture Development;
  • Internet Marketing in the Information Society;
  • Principles of International Business;
  • Tourism and Marketing;
  • Brand Design;
  • Consumption, Markets & Culture;
  • Services Marketing;
  • Technology, Society and Markets;
  • Purchasing and Supply Chain Management.


Read less
Whether you are a business student looking to build your knowledge and specialise in the digital domain or looking to join the marketing world, this MSc Digital Marketing programme has been designed to accelerate your career potential in a rapidly developing sector. Read more

Whether you are a business student looking to build your knowledge and specialise in the digital domain or looking to join the marketing world, this MSc Digital Marketing programme has been designed to accelerate your career potential in a rapidly developing sector.

Key facts

-Learn how to integrate new tactics and strategies with traditional marketing tools and practices

-Develop your understanding of leadership and management

-Newcastle Business School is part of a select group of business schools worldwide, following accreditation by the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting – the first in Europe to gain the double accreditation

-Upon completion of your programme, you will be eligible for our Professional Pathway programmes which will enable you to further develop your skills, delivered by QA, one of the UK’s largest providers of IT and project management training

What will I study?

Our marketing subject area has established working relationships with key bodies such as the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM) allowing the course content to be reflective of their syllabus. This is particularly of value if you are intending to progress on to a professional qualification with either body upon successful completion of your Masters.

The MSc Digital Marketing programme demonstrates how new digitally-focused tactics and strategies integrate with more traditional marketing tools and practices to capture new customers, build customer loyalty and provide superior customer service. You will understand the value of, and methods for, determining return on investment of Internet marketing programs, as well as online visitor and buyer behaviour, customer journey mapping, mobile marketing and social media.

You will also have the opportunity to develop a wider understanding of the principles and practice of leading and managing organisations and develop a range of applied research skills.

How will I be taught and assessed?

You will be taught through a mix of lectures, seminars and workshops to enable you to grow your knowledge of the business world. In addition, you will be expected to engage in independent study involving directed and self-directed learning.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research.

Assessment for this programme takes place through group work, assignments, exams, and presentations giving you multiple methods for you to show your understanding of the course material.

Significant emphasis is placed on developing your ability to complete a Masters degree. As part of induction you will be made fully familiar with the learning resources and support available to you. There will also be weekly academic support sessions designed to build your confidence and ability as a postgraduate learner. You will also be allocated an individual guidance tutor at induction. You will meet this tutor at regular intervals throughout your studies.

Careers and further study

Graduates will be well suited to join a wide range of businesses, including graduate training schemes or even start up their own businesses or begin a professional qualification with one of the marketing industry bodies.

Upon successfully completing your course, you may undertake further professional development and training through Professional Pathways programmes. This additional training is offered to our graduates for free, from our partner QA, and provides you with an excellent opportunity to undertake professional training at the end of your Masters from one of the UK’s leading corporate training providers, further enhancing your professional development and employability skills. Find out more about Professional Pathways and your eligibility. Find out more about the Pathways available and your eligibility - http://london.northumbria.ac.uk/why-northumbria/careers-and-employability/

Modules

You will study a range of topics across an intellectually stimulating set of modules designed to provide you with a thorough understanding of digital marketing processes and management. Modules you can expect include The Digital Customer Journey: Data, Profiling and CRM and Strategic Marketing in the Digital Era. You will also complete a Masters Dissertation, giving you the opportunity to investigate an area of particular interest and demonstrate academic excellence. 

Please visit the course page for more information on module content. 



Read less
This degree is designed for graduates wishing to start, or further develop, careers in marketing. Read more
This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

For the Advanced Taught Programme students will choose four Applied Business Projects from a list which currently includes the following titles:

1. e-Business and Value Chain
2. Human Resource Management
3. International Business
4. Investment and Private Banking
5. Operations Management
6. Business Planning

Compulsory modules:

Marketing Strategy: This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations.

Management Research: This module analyses the philosophical basis for research in the management sciences, and examines a number of key methodological issues and approaches. Research designs for both quantitative and qualitative research methodologies are developed, including interviews, case studies, focus groups, surveys and experiments.

International Marketing: The globalization of companies is the involvement of customers, producers, suppliers, retailers and other stakeholders in the global marketing process. International marketing reflects the trend of companies selling products and services across national boundaries. This module provides an overview of contemporary international marketing issues and trends as well as the international marketing planning process. On completion, students will be conversant with the theories, instruments, realities, debates and recent developments in the field, and be capable of researching, devising and applying solutions to key decisions regarding international market entry strategies and the development and management of global brands.

Consumer Behaviour in a Global & Digital World: This module will introduce students to the main theories which purport to explain consumer behaviour from the perspective of gaining an understanding of the consumer as an individual as well as how consumers are influenced by their cultural environment. Given that the internet has become an essential part of modern day life this module will provide students with an understanding of how consumer behaviour is impacted as a result of changes in the way goods and services are marketed and sold online. This module also examines the critical issues and trends whereby the internet has changed consumer behaviour spanning across traditional/geographic boundaries.

Finance for Managers: This module is designed for those who aim to achieve a basic understanding of financial management and control, and who require an understanding of finance in order to manage an organisation effectively. Financial planning and control are central themes, as well as the appraisal techniques of investment projects.

International Marketing Communication: This module examines the processes by which integrated marketing communications (IMC) programs are planned, developed and executed. Individual communication vehicles included in an Integrated Marketing Communication plan are explored.

Optional modules (choose 2):

Your optional modules must include AT LEAST ONE of the following:

International Strategic Management: This module analyses strategic decision-making within business. You will develop a critical understanding of the strategic processes of business management, the interconnections with the functional domains of marketing, human resource management and corporate finance, and the management of knowledge systems.

Organisations and People: This module examines key issues arising from contemporary research in organisational behaviour (OB) and human resource management (HRM). It provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.

Other optional modules include:

New Venture Creation: This module examines the processes whereby organisations and individuals develop and utilise their knowledge bases. Successful knowledge management hinges on people, culture and technology. As such it has professional and academic links with organisational behaviour and organisational learning.

Knowledge Management: This module examines the processes whereby organisations and individuals develop and utilise their knowledge bases. Successful knowledge management hinges on people, culture and technology. As such it has professional and academic links with organisational behaviour and organisational learning.

Contemporary Issues in Management: This module develops several theories and concepts in contemporary management theory and practice. It provides a detailed and critical analysis of management, further developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.

Marketing Financial Services: This module surveys the tools of modern financial services marketing, focussing on the key methods of financial services marketing in the acquisition of customers and sale and distribution of financial services. The module progresses considering consumer behaviour, the changing customer demands, consumer heuristics and biases and ways in which financial services marketing has succeeded and failed.

Public Sector Management: This module identifies the distinctive characteristics of the public sector in a competitive market-driven environment. Organisational forms in the public sector are reviewed, in the light of the changing culture of public services, competition, best value and public expectations.

Global Business and Culture: This module will enable students to develop a systematic understanding of the challenges of managing across national boundaries. Culture is assessed in the context of a range of contemporary classifications and discussed in a variety of conceptual, methodological and practical situations relating to the measurement and application of culture at various levels of analysis (national, industry, corporate, individual). On completion, students will be conversant with the theories, instruments, realities, debates and recent developments in the field, and be capable of researching, devising and applying solutions to key decisions involving culture as an input. Case studies are used to illustrate the complexities of cross-cultural negotiations, international expansion, and cross-border alliances/ mergers & acquisitions.

International Business: This module analyses the conditions in the international environment that drive trade between nations involving multinational enterprises (MNEs), small and medium-sized enterprises (SMEs) and the public sector.

Read less
The internet and advances in digitalisation and social networking are transforming how companies interact with customers and partners. . Read more

The internet and advances in digitalisation and social networking are transforming how companies interact with customers and partners. The specialization in Digital Marketing and Data Science provides participants with the strategic and analytical skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions.

The MSc in Digital Marketing & Data Science is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies to develop business.

The program pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis and strategy with an in‐depth and specific digital knowledge in online video, mobile, viral, social media, and data driven marketing. As a student, you will also have the possibility to learn the latest innovations from major players like Google, Facebook, Amazon, Twitter, Netflix, and other greatest technological companies or discover the benefits and challenges faced by the main companies.

This program focuses on digital marketing and data analytics, which includes business analytics (with advanced Excel and Tableau Software), coding (R and Python), database access (SQL), data science and machine learning with Python. You will be able to manage the coming technological and algorithmic disruptions in marketing, instead of being made redundant by them.

During the first semester the focus is on the fundamentals of digital marketing and about becoming proficient in data analytics. The second semester covers strategy, value intensive processes in digital marketing and data analytics and the third semester opens specializations and training in a professional and international context.

Careers

Upon completing the MSc in Digital Marketing & Data Science, you will become accomplished digital marketing professionals, able to manage and innovate in a data‐rich business environment. You will be well‐prepared to work in a sales or marketing department of startups and major brands in business to consumer or business to business environments. You will also fit the requirements of advertising agencies looking for marketing professionals knowledgeable about multichannel communication, consulting firms managing the digital transformation of their clients, as well as digital media and technology companies looking for managers with a strong business background who are also familiar with their trade.

The skills developed with the program open large horizons as all companies are now challenged by data and digital disruptions.

The MSc in Digital Marketing & Data Science will prepare you for specific positions and job titles related to the program’s fields, with target positions in marketing and business updated to the digital era such as :

  • Digital marketing manager
  • Marketing product manager
  • Head of digital solutions
  • Digital project manager
  • Data analyst
  • Business intelligence analyst
  • Digital analyst
  • Consultant in digital strategy
  • Consultant or project manager in digital transformation
  • Social media manager
  • Online media planner
  • Web project leader

Admissions

Selecting the right student is about more than just test scores. At emlyon business school we take an applicant's entire potential into account. Elements like motivation to pursue the MSc in Digital Marketing & Data Science, your background and career aspirations weigh just as heavily in our selection procedure.

If you would like to have the contact details of the right person to help you with any questions regarding the program or the selection procedure, you can create your personal space and obtain full contact details on your emlyon business school dashboard.

Admission Process

The first step of the admission process is your online application, which you can access through your personal space(programme dashboard).

  • Selection sessions for the 2018 intake run from November 2017 to July 2018.

Should your application be complete, you will receive the admission board’s final decision within 15 working days. Please send back your enrolment form within 10 working days.



Read less
Overview. Our Masters in Digital Marketing course has been designed with an industry focus. We aim to provide you with a highly competitive qualification for the modern job market, in a vibrant commercial sector with a significant skills gap. Read more

Overview

Our Masters in Digital Marketing course has been designed with an industry focus. We aim to provide you with a highly competitive qualification for the modern job market, in a vibrant commercial sector with a significant skills gap.

The course provides a great balance of practical and theory work across the whole course, and will also embed an understanding of the latest digital trends and techniques. We will take an in-depth look at:

  • social media marketing
  • e-marketing
  • online marketing trends
  • digital marketing strategy.

Modules

• Digital Marketing Communications

• Online Consumer Behaviour and Multi-Cultural Brand Management

• Contemporary Marketing Challenges

• Digital Marketing Tools

• Corporate Global Marketing and Responsibility

• New Venture Development and Project Management

• Digital Marketing Project (including research methods).

Why choose this course?

The MSc in Digital Marketing at UWL will give you a great knowledge of the latest online marketing trends and techniques in the digital marketplace.

You will learn: 

  • effective use of social media and digital channels
  • how to build an online community
  • the latest digital technology and innovation.

Our MSc in Digital Marketing is a great start towards building a rewarding career. This practical vocational course will provide you with the confidence you need to create successful digital strategies.

During the course, you will have many opportunities to run digital marketing projects for real companies. The course also heavily adopts enquiry-based learning approach and so teaching methods such as case study and simulation games would be employed. 

It provides a great balance of practical and theory work across the whole course, and will also embed an understanding of the latest digital trends and techniques.

Our Digital Marketing MSc is:

  • developed with the Chartered Institute of Marketing (CIM) requirements
  • supported by leading employers in the sector, namely: 
  • Grain Ltd
  • Simon Inc Ltd
  • Target Internet Ltd
  • a highly competitive qualification with potential for sustainable recruitment.

Our teaching staff

Our academic staff have an enviable blend of theoretical knowledge and real-world expertise, with over 100 years of combined industry experience in areas such as: 

  • logistics
  • finance
  • tourism
  • IT
  • manufacturing
  • leadership. 

Their knowledge is extensive, current and, most importantly, transferable.

Our teaching staff includes Emmanuel Mensah Asiedu, Lecturer in Marketing and Management with 15 years' academic experience. 

Emmanuel's research interest is in areas of: marketing, strategy, marketing communications a branding, mobile phone technology and Small Business Entrepreneurship in developing economies.

How to apply

Click the following link for information on how to apply to this course.

Scholarships and bursaries

Information about scholarships and bursaries can be found here.



Read less
The MBA in Digital Marketing strategy aims to give the students the necessary skills to achieve a successful career in the digital sector. Read more
The MBA in Digital Marketing strategy aims to give the students the necessary skills to achieve a successful career in the digital sector.

The core courses of the MBA are focused on digital marketing and communication: digital and social media marketing strategy, Web-marketing, cross canal marketing, digital communication, e-business of internet of Things.

General objective

MBA graduates of today prioritise task diversity, intellectual challenge and a work-life balance in their careers.

The MBA in Digital Marketing Strategy aims to give the students the necessary skills to path their way to a successful career in the digital sector

Learning outcomes

The students will develop the expertise required to evaluate, analyse and create digital marketing and digital communication campaigns, digital advertising, e-business and marketing of loT, websites, web projects and web startups. They will learn how to anticipate on the evolution of the digital economy, e-business and digital marketing.

We propose innovative courses on mobile and IoT marketing that are really challenging today.

Blended Learning

One of our pedagogical approaches will be the use of case studies in the different courses. Students will be given the opportunity to work on real business problems with companies whilst working on their junior consultant project.

They will also be encouraged to follow specific MOOC’s on digital marketing, web marketing and digital communication.

PROGRAM OVERVIEW

OUR MAIN OBJECTIVE IS TO PROVIDE THE STUDENT WITH THE TOOLS TO ANALYSE THIS EVOLVING SECTOR.

At the end of the programme, you will be required to do a 6-month mission in a company of your choice (anywhere in the world) where you will put your knowledge into practice. EMLV will give you access to a list of internship and job offers in your field through its Corporate Relations Department, Alumni network, school and MBA partners.

::Core::

Semester 1
- Upgrading sessions
- website and application project
- Data mining for e-commerce & e-merchandising
- Digital communiation & social media marketing
- web project management
- creating and managing a web start-up

Semester 2
- Web, social media, cross canal marketing
- online reputation & crisis management
- social media KPI & analytics
- Digital advertising
- social gaming & gamification
- mobile & iot marketing

::Example of courses::

Foundation courses
- Online reputation & Crisis management
- Web, social media & Cross Canal Marketing
- Social Media KPI and Analytics
- Web Project Management
- Creating and Managing a web startup

Electives
- Community Management
- Editorial Content
- Storytelling and Personal Branding
- Website & Application Creation
- UX and Web Site Design
- Data Mining for e-commerce & e-merchandising
- Digital Advertising
- Social Gaming and Gamification
- Mobile & IoT Marketing

Core courses
- Law and New Technologies
- Big Data

Projects

JUNIOR CONSULTANT PROJECT
The students work with firms on a digital and social media strategy. They act as junior consultant by developing a digital marketing strategy. At the end of the project, the student will be able to apply the concepts, tools and methods taught during the course in a professional context and to coordinate a mission from the formulation of the recommendations to the operational expectations of customers.

PROFESSIONAL PROJECT
Students must develop their professional project by working on their resume, cover letter, and presentation. This course enlightens students on how to develop and map their future orientations and careers

USEFUL INFORMATIONS

WE OFFER AN EXCELLENT WORK ENVIRONMENT WITH STATE-OF-THE-ART FACILITIES IN THE HEART OF THE LARGEST FINANCIAL DISTRICT IN EUROPE, PARIS-LA DÉFENSE.

From day one, when the International Relations Department meets you at the airport and helps you settling in Paris, you will get support from administrative and academic staff to make your learning experience in Paris really amazing!

For more information contact

Vaghé LUDINARD
International Programmes Manager
Pôle Universitaire Léonard de Vinci
Tel : +33 (0)1 41 16 70 86


Prof. Marie Haikel-Elsabeh
MBA Digital & Retail Banking Programme Manager


Read less
Boost your business and marketing knowledge with our combined Postgraduate Diploma in Business with Marketing. Our course is 100% online and part time, giving you the opportunity to develop key skills and abilities without the need to give up your career. Read more

Boost your business and marketing knowledge with our combined Postgraduate Diploma in Business with Marketing. Our course is 100% online and part time, giving you the opportunity to develop key skills and abilities without the need to give up your career.

Overview

Our Postgraduate Diploma in Business with Marketing will equip you with the skills and knowledge to progress your career in a wide variety of organisations and industries.

Developed by subject experts, this advanced programme covers a range of challenging business topics including Leadership In Practice, Management: Principles & Practices and many more.

The marketing modules allow you to develop your specialised knowledge further, with topics covering Marketing Strategy & Management, Marketing Principles & Practices and more.

The programme also allows you to focus on areas of business or marketing that interest you, or that might benefit your career, with a broad range of optional modules including Human Resource Management, Financial Decision Making and Financial Management.

Upon completion of your Postgraduate Diploma, we offer the opportunity for you to progress to study for a full Masters (awarded after 180 credits).

Course structure

The Postgraduate Diploma in Business with Marketing is made up of the following modules and, upon completion, is equal to a total of 120 credits at Level 7.

Level 7 modules:

 Optional modules

Upon completion of your PG Dip Business with Marketing we offer the opportunity for you to progress on to study for an MSc Business with Marketing (180 credits).

Learning and assessment

Introduction

Studying online gives you the freedom to study when and where it suits you – at home, during your lunch hour or anywhere else you have internet access.

All of our online courses have an indicative study duration which is a guide to how long your course will take to complete. The actual duration may be longer or shorter depending on your speed of study, study options chosen and module availability. It’s possible to complete your studies faster than the indicative course duration by doubling up on modules at certain times; however, minimum study durations do apply.

All of our courses have regular start dates throughout the year. Our academic year is organised into modules, typically with a one- or two-week break between modules and a structured three-week break for the Christmas period. Students will receive a course timetable during the application process.

Teaching methods and style

As we are a 100% online university, we utilise a virtual learning environment instead of a traditional campus. The system tracks and manages the learning process in real-time and provides you with immediate access to your learning materials.

This learning platform allows both students and tutors to actively take part in real-time conversations and you can listen to, and view, live lectures and seminars over the internet. All courses are delivered in English only.

You are supported throughout your course by a dedicated Student Adviser and have the opportunity to regularly interact with fellow students and your tutor. To ensure you receive the support you need from your tutor, we cap our class sizes at 20 students.

Assessment

We adopt an assignment-based approach to assessment instead of exams. Assessment for the Postgraduate Diploma in Business with Marketing is based on a combination of written coursework.

You are always aware of your current provisional grade right from the start of the programme, allowing you to evaluate the success of your current study methods and clearly identify areas to improve. We believe that this transparency gives you the information you need to make the most of your course. We achieve this by:

  • showing your marks clearly in your gradebook, which can be viewed whenever you log onto the learning platform
  • the rapid turnaround of work assessed to ensure that your gradebook is always up to date
  • assessing your work throughout the module rather than waiting for end of year exams
  • ensuring you have regular contact with your Student Adviser
  • the simplicity and transparency in the design of our assessment criteria

We also have a policy of ensuring that work submitted by students is authentic. As well as the fact that all work is frequently assessed, we use a well-established electronic monitoring system to check for plagiarism.

Career prospects

We are dedicated to improving employability amongst our graduates. Our online courses give you the opportunity to improve your career prospects and earning potential with a mix of key skills that are directly transferable to the workplace.

This Postgraduate Diploma in Business with Marketing will demonstrate to current and future employers that you possess both the passion and dedication to study online and part-time.



Read less
The main objective of the program is to prepare future managers to work in Digital Marketing and CRM, two rapidly emerging & complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients. Read more

The main objective of the program is to prepare future managers to work in Digital Marketing and CRM, two rapidly emerging & complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.

The focus of the Master of Science in Digital Marketing and CRM is to acquire the theoretical and practical knowledge of digital marketing and be able to analyze and exploit customer databases.

Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.

Accredited with the French National Association of Grandes Ecoles (La Conférence des Grandes Ecoles).

Advantages of the program:

- Combination of Digital & CRM

- Specialized and innovative program designed with experts in Digital Marketing and CRM

- Interactive education learning approach with academics and professionals

Career opportunities:

- Digital Marketing Manager and Brand Manager

- Web-Marketing Manager

- CRM and e-CRM Manager

- Traffic Manager

Program

The Master of Science in Digital Marketing program is offered on a full time basis and the curriculum is developed around core courses and specialized courses in Digital Marketing and CRM. It also includes French or other foreign language courses.

The Master of Science in Digital Marketing and CRM outlines the management and marketing essentials needed to become efficient marketing managers.

In the light of the changes brought by internet, the program focuses on the fundamentals of doing business online helping students understand online consumer behaviour, how to develop effective websites, how to optimise digital strategy and communication across various channels and how to integrate new innovation.

MSc in Digital Marketing Curriculum -

The program helps students use new digital information systems and manage databases correctly in order to improve customer relationships which will consequently enhance the decision-making process and benefit the company.

Admission & Fees

The choice to study abroad is not only an academic decision, but also a financial one. Students need to be aware of the various cost involved in pursuing a master’s at IÉSEG.

Application process -

Admission is based on students’ online application available at https://application.ieseg.fr/ and the examination of the required documents. Admission is offered on an ongoing basis to qualified students. Decision release date: from Mid-October 2016.

Application deadlines:

May 30th 2018

Tuition 2018-2019:

€ 15,000 for domestic and international students.

International merit-based scholarships are available.

Funding and scholarship -

IÉSEG has a merit-based International Scholarship Program with a tuition waiver of 15 to 50% per year. Selection is based on the applicant’s previous academic performance and overall application portfolio.

The scholarship application is automatic; students do not need to apply separately.

All international students are encouraged to check with Campus France and their own government to see if there are any scholarships available. For American students please check with Sallie Mae for private loan options.

Testimonials

"I chose IÉSEG because of its rankings and it is more international than most business schools. I worked for nearly a year after graduation from university in an area related to E-commerce and the program in Digital Marketing & CRM is perfectly suited for my career path, which is to become a marketing director. I am very excited to continue my studies at IÉSEG!"

Xingyu ZHOU, 1st year student



Read less
The MA Communication and International Marketing programme equips students with a critical understanding of communication in contemporary international marketing contexts in order to address the market needs of the international business environment. Read more

The MA Communication and International Marketing programme equips students with a critical understanding of communication in contemporary international marketing contexts in order to address the market needs of the international business environment.

The programme comprises six compulsory modules and two optional modules covering a wide range of disciplines. These offer numerous opportunities to apply and develop your skills through practical tasks.

It is ideal for marketing and communications professionals who wish to enhance their profile with a postgraduate qualification; and for graduates of humanities, languages or business disciplines wanting to deepen their insight into marketing across linguistic and cultural boundaries.

Programme structure

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

Educational aims of the programme

The overall purpose of the programme is to:

  • Provide a comprehensive and differentiated understanding of communication and marketing communication
  • Supply the tools enabling students to apply this understanding to the task of addressing the market needs of the international business environment
  • Instil in students the capacity for carrying out advanced supervised research in an area of (Marketing) Communication

In particular, the programme aims to:

  • Develop students’ awareness of the linguistic and cultural differences arising from the (inter)cultural encounter of Anglophone culture(s) with the diverse cultures subject to its influence
  • Sensitize students to linguistic and cultural difference in the construction of everyday and institutional discourse resulting from the increased marketization of private and public services, as well as to the issues and concerns of the rapidly growing media industries
  • Impart the knowledge and skills of communication and marketing necessary to enable students to compete for jobs/research opportunities in fields relevant to their degree (human resource management, advertising, international marketing), as well as PhD opportunities in this area
  • Develop students’ abilities to evaluate and judiciously apply scholarship in Communication

Programme learning outcomes

The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:

Knowledge and understanding

  • Demonstrate a critical understanding of different types of communication, in particular intercultural, cross-cultural, non-mediated (face-to-face) and mediated (telephone, internet,etc.) communication
  • Demonstrate a critical understanding of models of consensus-generation, agenda-setting, opinion-formation and communicative interaction
  • Demonstrate an awareness of the issues and concerns involved in strategic communication, in marketing communication and intercultural communication
  • Demonstrate a comprehensive knowledge of the strategies and content and methods of the marketing function, both within corporations and as a service industry
  • Demonstrate a comprehensive knowledge of the strategies and processes of social interaction either spoken or written
  • Demonstrate a critical understanding of the role of marketing with particular reference to international case studies
  • Demonstrate an appreciation of the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation (this would involve the collection, analysis and manipulation of data of diverse kinds from a variety of theoretical and methodological perspectives, an awareness of the (dis)advantages of each frame and/or method and, consideration of the ethical issues involved in data collection and storage relative to the (sub) cultures examined)

Intellectual / cognitive skills

  • Demonstrate an ability to create and carry out a project in the field of (non) professional communication of significant complexity
  • Demonstrate an ability to reflect upon the knowledge gained and incorporate this into independent learning strategies
  • Critically appreciate the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation

Professional practical skills

  • Demonstrate an ability to create appropriate strategies for effective communication with members of the same and/or other (sub)cultures
  • Demonstrate the capacity to evaluate communication processes already in place in different contexts and implement marketing communication policies

Key / transferable skills

  • Demonstrate the capacity to work both independently and with others in order to achieve common goals
  • Demonstrate an ability to manage learning self-critically

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.



Read less
Do you want to develop your professional expertise and advance your career in marketing? The Master of Marketing is an innovative course that blends cutting-edge research and practice to deepen your marketing knowledge. Read more
Do you want to develop your professional expertise and advance your career in marketing? The Master of Marketing is an innovative course that blends cutting-edge research and practice to deepen your marketing knowledge.

You will develop an understanding of strategic marketing constructs and focus your learning in specialist areas. Your knowledge will be developed through a blend of formal and informal approaches that promote learning and transformation.

You will have the opportunity to learn with and from a diverse range of professionals, who bring different, but complementary, knowledge and perspectives. You will also develop the confidence to create new strategies and unleash your creativity.

Flexible study options enable you to balance busy work schedules and personal commitments. Some units are offered in intensive five-day blocks, or two-day split blocks, in addition to evening classes and online options. The range of elective units on offer allows you to customise the course to suit your professional interests and career goals, and includes the opportunity to undertake a corporate project under supervision.

Professionals seeking a marketing career with a global enterprise are also encouraged to participate in one of our global study programs in marketing.

Visit the website http://www.study.monash/courses/find-a-course/2016/marketing-b6010?domestic=true

Course Structure

The course is structured in two parts. Part A. Mastery knowledge and Part B. Application studies. All students complete Part A. Depending upon prior qualifications you may receive credit for Part B.

PART A. Mastery knowledge
These units will provide you with a comprehensive study of the field and the impacts of marketing within organisations. You will gain an appreciation of key concepts and contemporary practice to develop your capacity to operate as a critical and creative professional.

PART B. Application studies
These studies will advance your knowledge and skill development and provide you with specialist professional knowledge and advanced practical skills that can be applied in the marketing field.

For more information visit the faculty website - http://www.study.monash/media/links/faculty-websites/business-and-economics

Welcome to the Department of Marketing

Our department is characterised by its energy, purpose and innovation. We are one of the largest providers of tertiary-level marketing education in Australia, with more than 40 full-time academic teaching and research staff.

Excellent teaching
Marketing continues to be one of the most sought after study areas of the university. Every year we welcome over 1500 new students in our undergraduate and postgraduate programs. Students have a variety of study options and are taught by experienced academics and industry professionals. Graduates have successful careers in business and not-for-profit organisations; many of our alumni are highly esteemed and award-winning marketers.

World-class research
Our research deals with important problems in business and the wider society. Our research especially deals with issues relating to advertising, branding and communications, retailing and services, strategy and business-to-business marketing, and social marketing, including health promotion and behavioural change. Our research gets published in the very best international journals, uses the most advanced methods and approaches for consumer and organisational research, and provides cutting-edge insights. We have an outstanding record of research and are considered "well above world-standard", with an ERA (Excellence of Research for Australia) rating of 5.

Find out how to apply here - http://www.study.monash/courses/find-a-course/2016/marketing-b6010?domestic=true#making-the-application

Read less
Master in Marketing. This master explores the main components of marketing decision-making from both a theoretical and pragmatic perspective, helping students to develop the competences required to make effective marketing choices and providing insight into analytical, strategic and operational areas. Read more

Master in Marketing

This master explores the main components of marketing decision-making from both a theoretical and pragmatic perspective, helping students to develop the competences required to make effective marketing choices and providing insight into analytical, strategic and operational areas. Focusing on the development of critical-thinking and executive skills, this program will deliver solutions for marketing challenges while developing the student’s understanding of marketing practice.

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

How You Earn Your Certificate

The Master in Marketing (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).

Learning Outcomes

The program develops a comprehensive view of the role of marketing in companies and how fundamental it is in driving companies’ success by creating competitive marketing strategies. Students will also:

1. Investigate the impact of political, economic, sociocultural and physical environments in marketing practice and how to manage this.

2. Understand the relationship between the customer and the company.

3. Learn analytical, strategic and operational marketing competencies.

4. Study the major processes within marketing through case studies and class discussion.



Read less
Boost your career prospects and your confidence with knowledge from our MSc Business with Marketing. This advanced programme will equip you with all the subject-specific and transferable skills required to progress in either a private, public and non-profit making organisation. Read more

Boost your career prospects and your confidence with knowledge from our MSc Business with Marketing. This advanced programme will equip you with all the subject-specific and transferable skills required to progress in either a private, public and non-profit making organisation.

Overview

Business and marketing are both valuable areas of expertise in modern business environments, and our MSc Business with Marketing will prepare you for a senior role in any number of industries.

Graduates from this programme will be able to demonstrate a comprehensive in-depth knowledge of management interaction and team building with areas of specialisation, examine and appraise research methods and technological skills and more.

Throughout the course, you’ll also develop a number of advanced cognitive skills including critical-thinking, analysis, data evaluation and many more.

This innovative programme also allows you to specialise in a number of key areas that interest you, or might benefit your specific career path; these include Business Strategy, Marketing Strategy & Management, Financial Management and more.

The programme also gives you the opportunity to undertake independent research and create a 40-credit Business and Management Research Report.

Course structure

The MSc Business with Marketing degree is made up of the following modules and, upon completion, is equal to a total of 180 credits at Level 7.

Level 7 modules:

 Optional modules

* These modules are core and must be passed in order to achieve the award.

Learning and assessment

Introduction

Studying online gives you the freedom to study when and where it suits you – at home, during your lunch hour or anywhere else you have internet access.

All of our online courses have an indicative study duration which is a guide to how long your course will take to complete. The actual duration may be longer or shorter depending on your speed of study, study options chosen and module availability. It’s possible to complete your studies faster than the indicative course duration by doubling up on modules at certain times; however, minimum study durations do apply.

All of our courses have regular start dates throughout the year. Our academic year is organised into modules, typically with a one- or two-week break between modules and a structured three-week break for the Christmas period. Students will receive a course timetable during the application process.

Teaching methods and style

As we are a 100% online university, we utilise a virtual learning environment instead of a traditional campus. The system tracks and manages the learning process in real-time and provides you with immediate access to your learning materials.

This learning platform allows both students and tutors to actively take part in real-time conversations and you can listen to, and view, live lectures and seminars over the internet. All courses are delivered in English only.

You are supported throughout your course by a dedicated Student Adviser and have the opportunity to regularly interact with fellow students and your tutor. To ensure you receive the support you need from your tutor, we cap our class sizes at 20 students.

Assessment

Our MSc Business with Marketing course includes both compulsory and optional modules, so you can tailor the content of your course to more closely fit your interests and aspirations.

We adopt an assignment-based approach to assessment instead of exams. Assessment for the MSc Business with Marketing is based on a combination of written coursework and work on a dissertation or individual project.

You are able to see your current provisional marks from the start of the programme, allowing you to evaluate the success of your current study methods and clearly identify areas to improve. We believe that this transparency gives you the information you need to make the most of your Masters course. We achieve this by:

  • showing your marks clearly in your gradebook, which can be viewed whenever you log onto the learning platform
  • the rapid turnaround of work assessed to ensure that your gradebook is always up to date
  • assessing your work throughout the module rather than waiting for end of year exams
  • ensuring you have regular contact with your Student Adviser
  • the simplicity and transparency in the design of our assessment criteria

We also have a policy of ensuring that work submitted by students is authentic. As well as the fact that all work is frequently assessed, we use a well-established electronic monitoring system to check for plagiarism.

On successful completion of your MSc Business with Marketing degree, you will be invited to attend a graduation ceremony at the University of Essex, Colchester Campus.

Career prospects

We are dedicated to improving employability amongst our graduates. Our online courses give you the opportunity to improve your career prospects and earning potential with a mix of key skills that are directly transferable to the workplace.

Whatever career goal you aspire to, this MSc Business with Marketing will prepare you for a senior-level position in any number of private, public and non-profit making organisations.



Read less
Your programme of study. Read more

Your programme of study

Do you find it difficult to commit time to learning at a specific location, work in a rural location, have commitments which mean you cannot always attend somewhere at a specific time and place? Do you want to study in your own time at your own pace and build your qualification to Master's level if you can? Digital Marketing Leadership is offered at Aberdeen to allow you to progress your skills and professional development without the need to go back to college or university full time. You can study this degree from anywhere in the world where you can use the internet.

If you want to get ahead in the world of marketing digital marketing is now an essential toolkit of skills and knowledge you need to know alongside strategic and tactical marketing knowledge. The mass communications revolution has meant that this discipline is constantly evolving and extremely necessary to most business and organisations worldwide within their marketing function. The programme is delivered to give you practical digital marketing consultancy knowledge and insight. You study theories but also techniques with the Business School and Jump Digital online. You learn everything from strategy to user centred web development and marketing communications, social media marketing, usability, creating digital assets to output to via a range of channels, optimising experience and search, creating dashboards, website specification and many more skills within web development.  From here you look at content marketing to provide inbound campaigns to your website.  You study further modules in project management, thought leadership, pitching, and disruptive market value plus a lot more.

This is a high growth employment area which has been driven by the huge advances in technology and communications online globally. Most business is now global due to this change and many businesses have taken advantage of international marketing and ecommerce to sell and market their products and services on.

Courses listed for the programme

  • Digital Marketplace and Strategy
  • Digital Strategy and Digital Assets
  • Executing A Digital Strategy
  • Effective Consultancy and Project Management
  • Digital Futures

Find out more detail by visiting the programme web page

Why study at Aberdeen?

  • You can fit this programme of study around your life, offered three times a year, online, and part time to fit round work
  • The course provides contextual learning and practical application online
  • You learn to develop strategic digital marketing, tactical planning and you learn to work with disruptive technologies offered
  • The programme has multiple applications including consultancy and agency work, marketing in all sectors worldwide, and it supports understanding of the latest communications and content techniques

Where you study

  • Online Learning
  • 9 Months, 18 Months or 24 Months
  • Part Time
  • September, January or June starts

International Student Fees 2017/2018

Find out about fees

*Please be advised that some programmes have different tuition fees from those listed above and that some programmes also have additional costs.

Scholarships

View all funding options on our funding database via the programme page

Aberdeen

Find out more about:

  • Aberdeen City
  • University
  • Clubs and Societies


Read less

Show 10 15 30 per page



Cookie Policy    X