Our School of Hospitality and Tourism Management offers a fresh, dynamic outlook, unsurpassed industry connections, a leading international reputation and a remarkable track record in graduate employment.
Our two-year Euromasters programme combines a comprehensive education in international tourism management with the opportunity to undertake valuable work experience in the sector.
Our MSc International Tourism Management programme is one of the longest-established university tourism programmes in the world, combining our world-class research expertise with a strong focus on enterprise and innovation.
We have channelled our wealth of industry-relevant teaching and research experience into the ideal platform for a career in the global tourism industry.
The structure of our Euromasters programme includes the opportunity to undertake a placement in industry between the two years of study.
This experience gives students (particularly those with little prior work experience) a significant advantage in terms of employability upon graduation.
This programme is studied full-time over two academic years and part-time over four academic years. It consists of twelve taught modules and a dissertation. The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Sustainable Tourism Management
-Tourism Services Marketing
-Tourism Social Science
-Visitor Attraction Management
-Destinations Management and Marketing
-Applied Marketing Research
-Accounting and Finance for Business
-Ethics and CRS
-Business Plan for Hospitality, Tourism and Events
-Hospitality and Tourism Operating Systems
-Strategic Brand Management in Tourism
-Strategic Human Resource Management
EDUCATIONAL AIMS OF THE PROGRAMME
The programme takes a broad view of tourism and provides an opportunity to explore issues and problems relevant to a wide range of situations and aspects likely to be faced by tourism managers and other relevant professionals.
It gives an opportunity to develop academic skills and knowledge. At the same time it maintains a practical focus on the rapidly developing tourism industry. Its intensive but generalist approach aims to prepare students for a wide range of possible careers in travel and tourism.
It is designed to provide an appropriate base for employment opportunities in official tourism organisations, in transport, hotels, tour operating and travel agency companies, in government and other organisations where knowledge of tourism is important.
The programme draws on the stimulus of the School’s recent research activities, and takes an integrated approach to the relationships between the various components of the programme.
The programme also provides students with opportunities to work directly with industry partners through not only guest lectures, but also on a real tourism project through the Applied Dissertation initiative and during fieldtrips.
The programme encourages students to develop skills in relation to practical research and decision making in a tourism business environment.
Knowledge and understanding
-A systematic, in-depth understanding of the development, issues and influences relevant to tourism management
-A high level of theoretical and applied knowledge of the management operation, organisation and provision of business or service sector education
-An understanding of the research process
Intellectual / cognitive skills
-Independently critically evaluate approaches and techniques relevant to tourism management
-Demonstrate high level learning and problem solving abilities in the range of modules studied
Professional practical skills
-Analyse and synthesise issues related to tourism management. Other skills developed include communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, problem solving skills, interactive and group skills, and research skills
-Evaluate the ethical dilemmas likely to arise in research and professional practice, and to formulate solutions in dialogue with peers, clients, mentors, supervisors and others
Key / transferable skills
-To identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
-To conduct research and produce a high quality reports: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
-A range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research
We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.
In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.