The International Tourism Management programme will equip you with the knowledge, skills and insights required to work in the diverse and dynamic tourism sector. Our stimulating and challenging programme takes a comprehensive approach to understanding tourism and its relationships with the economy, environment and society, within a broad business-based curriculum. The programme is delivered by a world-class team, passionate about their subject and highly respected for tourism research, consultancy and leading academic publications.
Our curriculum is international in scope and is suitable for UK and international students from a range of disciplines. The programme will help you to develop an ability to think critically about the relationship between tourism and management in different contexts and across a range of functions e.g. marketing, policy, business evaluation, strategy and applied research. Throughout our MSc, there is a strong emphasis on sustainability which positions people and the environment at the centre of tourism development and destinations.
Our dissertation module is the flagship of our programme, where you get to demonstrate and apply all the knowledge and skills you have acquired to study a contemporary tourism management issue of your choice. We encourage students to pick a dissertation subject that not only interests them, but is directly related to the kind of employment they are looking to secure following their graduation. Added to that, you can opt for our Work Based Learning module which allows students to work with a tourism business client in a consultancy role, or you may choose to travel abroad to take advantage of summer school opportunities in Europe and further afield.
By the end of the programme you will have the knowledge to understand and critically evaluate ideas at the cutting edge of tourism research alongside research skills that will enable you to predict and evaluate the changing business environment within a tourism context.
This programme is also available with a hospitality focused pathway, leading to a degree title of MSc International Tourism Management (Hospitality). This pathway is designed to address specific challenges in the hospitality industry, including services and facilities management.
Graduates from the MSc International Tourism Management are well placed to find positions with international tourism and hospitality corporations and businesses as destination managers and marketers, consultants, hotel and event managers as well as tourism development, planning and impact assessment roles in the private and public sectors. In addition, this MSc provides a sound research training for those wanting to go on to further study at PhD level.
The double degree option enables you to gain a second Masters qualification by studying for a year with one of our prestigious partner universities. For more information on this and other postgraduate study abroad opportunities, visit the Business School’s Study Abroad webpages. (http://business-school.exeter.ac.uk/programmes/postgraduate/studyabroad/)
During the programme you will study modules (including the dissertation) totalling 180 credits. Please note that programme structures may be subject to change. Descriptions of the individual modules are given in full on the Business School postgraduate module list http://business-school.exeter.ac.uk/programmes/postgraduate/modules/ .
Examples of compulsory modules include;
The MSc is available with a hospitality focused pathway, leading to a degree title of MSc International Tourism Management (Hospitality). This pathway is designed to address specific challenges in the hospitality industry, including services and facilities management.
For students without Hospitality:
For students with Hospitality:
Examples of optional modules include;
Did you know the tourism industry is a major contributor to the global economy? It accounted for 9.8% of world GDP in 2015 and supports 284 million people in employment, the equivalent of 1 in 11 jobs on the planet.
This Master's degree has been developed to meet the growing demand for competent and resourceful managers in the rapidly expanding tourism industry. It is delivered on our Greenwich Campus, a UNESCO World Heritage Site which attracts tourists from all over the world.
Organisations that develop tourism facilities, and those that provide essential services such as transport and holidays, are set to expand in the future. There is increasing demand for experts in formulating tourism policies, tourism plans, strategies and tourism marketing. As a tourism professional, you will need to take a strategic perspective and help develop a competitive sector that is sustainable.
Our tourism teaching team consists of highly qualified academics, researchers and practitioners in the tourism field.
You will gain sound foundation of business and management principles as well as specialist tourism skills and expertise that are essential for a successful career in tourism management today.
You will be able to undertake an optional placement with a tourism business or organisation. This gives you the opportunity to gain professional experience in various aspects of tourism management, which is an increasingly important requirement.
Our hospitality, leisure, recreation and tourism subjects were ranked:
Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.
We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.
The aims of this degree are to:
Year 1
Students are required to study the following compulsory courses.
Year 1
Students are required to study the following compulsory courses.
Year 2
Students are required to study the following compulsory courses.
You will be assessed through various means, which may include:
Careers in all aspects of the international tourism industry are open to you, including government tourism agencies, international tourism organisations, tour operators, airlines, marketing, and cultural, heritage, festival and other specialist tourism operations.
You can reach out to top employers through our dedicated Business School Employability Office (BSEO). Our team focuses on developing your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs.
The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards; which shows their dedication to actively support career development.
The Tourism Society provides an additional forum for students to meet and discuss current trends with faculty and guest speakers.
This programme offers the opportunity to learn from leading academics and practitioners working in the field of sustainable tourism management.
You will learn about management decision-making, the significance and complexity of managing human and financial resources, and the critical issues involved in marketing international tourism and travel.
All our programmes are underpinned by an emphasis on the impact of globalisation for the international tourism industry, and a critical evaluation of ethical and social responsibility in business, and tourist behaviour.
The School of Sport and Service Management, where the course is based, is an affiliate member of the United Nations World Tourism Organization (UNWTO) which informs our teaching and your learning. We are also a member of the UNWTO Knowledge Network, which will give you access to the extensive UNWTO e-library.
The course is suitable if you are looking to convert from another subject area and pursue a future career in tourism or if you already have a grounding in tourism or related subject areas such as business, management, events, hospitality or sport.
The course is delivered by staff that are actively involved in research and consultancy, ensuring that the curriculum and classroom discussions are informed by current knowledge and practice in the management of international tourism.
Full-time students normally attend class two days per week, while part-time students usually attend once per week. Some modules may be delivered intensively over several consecutive days.The course is delivered through a variety of lectures, workshops, presentations, tutorials and case studies with an emphasis on interactive learning.
A distinctive feature of postgraduate study within the school is the flexibility and choice provided by the final project. Guided by your programme of study and in consultation with an individual supervisor, there are several options open to you. Whether undertaking an academic dissertation, an applied piece of research such as a business or enterprise project or a study that includes a portfolio or exhibition of work, the final project enables you to pursue your own particular interest in an area relevant to your programme of study.
For international students, the MSc also offers an extended masters route with English language study for between two and sixth months before the course begins.
Tourism is a global sector, and so international perspectives will be at the heart of your learning experience. Alongside your student peers, you can expect to gain valuable insight into topics such as destination planning and management, responsible tourism practices, tourism impacts, destination marketing, and mass/niche tourism development strategies. We also offer unique opportunities to study visual discourse in tourism, and management issues in the global cruise industry.
You will work both individually and in small, multi-national teams to develop international capabilities and build global networks, learning how to adapt your knowledge to a variety of cultural settings.
Our MSc students come from across the world from a variety of backgrounds, and you'll benefit greatly from sharing experiences.
You will take five core management modules and one option module from a choice of four.
Modules
One from:
Professional-Based Learning Module:
All credit-based postgraduate courses at the School of Sport and Service Management offer the Professional-Based Learning module.
The module offers you an opportunity to undertake practical experience in a work environment and gain invaluable first-hand knowledge. It is designed to help you engage with the process of planning and delivering expertise in practice, and to reflect upon and take steps to improve your academic, personal and professional skills.
In Semester 1 (September–January) you will have classes on CV development, interview skills, target setting, reflective practice and experiential learning, leading to 100 hours of professional experience in Semester 2 (February–June). This experience could take the form of a part-time job, an unpaid internship, a volunteering opportunity in the university or time as a mentee in your chosen industry. You can also take this module as part of a live consultancy in connection with one of your tourism, sport, hospitality or event modules, either in the UK or a School of Sport and Service Management project overseas.
Our school-based Employability Hub will be on hand to assist you in securing an experience that best meets your career goals and aspirations. Professional experience will enhance your practice and academic knowledge, and many of our students have started their careers with their placement organisation.
Our programme prepares you for a wide range of possible employment options in international tourism.
Our graduates work for some of the world's largest tourism and travel companies in sales, marketing, human resources and finance. Many hold senior management positions in private and public sector organisations, such as tour operators, cruise lines, international hotel and restaurant chains, destination management and marketing organisations, and transportation providers.
Those with entrepreneurial skills run their own enterprises, whilst others work as freelance consultants in a wide range of service industries. A substantial number of graduates embark on PhDs before starting their career in academia.
Whether you are thinking of starting a career in tourism management or are already working in the sector, the University of Brighton’s International Tourism Management MSc will enable you to begin a successful and rewarding future.
Our MSc International Tourism Management programme is one of the longest-established university tourism programmes in the world, combining our world-class research expertise with a strong focus on enterprise and innovation.
We have channelled our wealth of industry-relevant teaching and research experience into the ideal platform for a career in the global tourism industry.
The structure of our Euromasters programme includes the opportunity to undertake a placement in industry between the two years of study.
This experience gives students (particularly those with little prior work experience) a significant advantage in terms of employability upon graduation.
This programme is studied full-time over two academic years and part-time over four academic years. It consists of twelve taught modules and a dissertation.
Example module listing
The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
The programme takes a broad view of tourism and provides an opportunity to explore issues and problems relevant to a wide range of situations and aspects likely to be faced by tourism managers and other relevant professionals.
It gives an opportunity to develop academic skills and knowledge. At the same time it maintains a practical focus on the rapidly developing tourism industry. Its intensive but generalist approach aims to prepare students for a wide range of possible careers in travel and tourism.
It is designed to provide an appropriate base for employment opportunities in official tourism organisations, in transport, hotels, tour operating and travel agency companies, in government and other organisations where knowledge of tourism is important.
The programme draws on the stimulus of the School’s recent research activities, and takes an integrated approach to the relationships between the various components of the programme.
The programme also provides students with opportunities to work directly with industry partners through not only guest lectures, but also on a real tourism project through the Applied Dissertation initiative and during fieldtrips.
The programme encourages students to develop skills in relation to practical research and decision making in a tourism business environment.
Knowledge and understanding
Upon completing the course, students will be able to demonstrate:
Intellectual / cognitive skills
Students will have the ability to:
Professional practical skills
Students will be able to:
Key / transferable skills
Students will learn:
We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.
In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.
Tourism has experienced continued expansion and diversification, becoming one of the largest and fastest growing economic sectors in the world. According to UN World Tourism Organization (UNWTO, 2014) the worldwide international tourist arrivals are expected to see a 3.3% increase a year between 2010 and 2030, and reach 1.8 billion by 2030, with emerging destinations growing at the fastest rate.
This creates many career opportunities for qualified managers in the hospitality and tourism industries in both developed and developing countries. The MSc International Tourism Management is designed to prepare graduates for management and senior management positions in a complex and dynamic industry.
The course helps you to start or develop a career in the international tourism industry. You build a strong theoretical and practical foundation by studying both business management and tourism modules.
You learn to apply and critically challenge your understanding of the industries in practical contexts, particularly in the work-related learning module and during your industry placement. You also critically examine the sustainability of the international tourism industry. Throughout the course enhance your employability skills, such as communications and team-working, which are vital for rapid career development.
The placement option offers you an additional opportunity to develop your practical skills, either in the UK or abroad. We help you gain a placement by running employability workshops and have dedicated placement team to support you. Placement opportunities exist in organisations such as • Omega Travel • Cosmos • Visit Peak District and Derbyshire • Hilton • Marriott • Conrad • Anantara resorts • Como resorts • the Gleneagles hotel • the Hotelbeds Group.
You graduate with the skills and knowledge to plan, manage and promote products, services, businesses and destinations in the international tourism industry in a competitive and sustainable manner.
The course is based on the following principles
Professional recognition
This course is recognised by the Tourism Management Institute, the professional organisation for tourism destination managers.
September start – typically 12 months or 24 months with work experience
January start – typically 15 months
Core modules
Options
Choose one 15 credit module from
• strategic resort hotel management • hospitality service excellence • managing profitable food and beverage operations • managing the property asset • talent management • sustainable tourism and hospitality in 21st century • contemporary issues in tourism • tourism and globalisation • visitor attraction management • tourism, culture and society • sales and revenue management
You can find international careers in organisations such as • international tour operators • transport operators • visitor attractions • resort management • hotel corporations • conference and event organisers • national tourist organisations • government agencies • tourism consultancy firms.
You can also continue with further study by completing a PhD or Doctorate in Business Administration.
This master's programme has been designed to meet the needs of those who aspire to management in tourism. It is aimed to help you develop a detailed knowledge and understanding of tourism and of the tourist industry. It is designed to give you the associated management skills and abilities necessary for management in the world’s largest and fastest growing industry to meet the needs of an ever more sophisticated international traveller.
The MSc in International Tourism Management is intended for those with a passion for the wider tourism industry. It is designed for tourism managers and those who would see their career in tourism. The International Tourism Industry is one of the world’s major growth areas. The industry is vast and covers a diverse range of activities from Tourism Planning and Development at local and national level, creating and marketing tourist packages and the operation hotels and restaurants. The qualification is recognised worldwide for International Employment.
The course examines tourism management from the point of view of both the commercial private sector business and the public non-business perspective (tourism products and experiences), and is underpinned by understanding key principles of tourism. It will equip you for working at the level of individual enterprises, across the different sectors of the tourism industry, including its public sector in tourism development and promotion to managers within tour operations and destination management. The programme is vocationally relevant and academically challenging, this course is for current employees seeking to up-skill and move into management positions across the tourism sector, as well as providing graduates with all the competencies and qualities needed for employment and career growth as tourism managers.
The course starts with an induction period of three days duration. As a full time student you will complete the master’s degree in three semesters / one calendar year. Part-time students will complete a maximum of two modules per semester and it will take six semesters 2 to 2½ years.
A key strength of the MSc is that it is modular in structure and delivered in blended learning mode, with all modules being taught in 3 day intensive blocks.
Our novel delivery is designed to fit around your home and work life as a mature student. We recognise that being able to schedule study around your life-needs is of vital importance for academic success. Accordingly we have designed our master’s programmes to be delivered in compact and intensive three day immersive learning experiences.
The block delivered modules are supported with online discussion groups and three half day learning sets (tutorial learning support) per module. These days are set to meet with your tutors and student groups to develop your assessed work.
Semester three includes the three day learning block on research methods followed by a series of support meetings with your dissertation or business project supervisor between June and September.
The calendar of scheduled teaching blocks and learning sets is available to you prior to commencement on the programme.
Accredited by the Institute of Hospitality that academic, vocational and professional standards achieved are appropriate and programme content and delivery meet international Institute of Hospitality benchmark standards.
This qualification offers a world of opportunities in terms of career options in one of the world’s largest and fastest growing industries. The tourism industry is composed of a diverse range of sectors and employers including national tourist organisations, airlines, visitor attractions (theme/amusement parks, natural landscape sites, castles, museums), tour operators, event venues, ferry/cruise companies, airport operations and management. You also have the opportunity to pursue avenues such as teaching, lecturing, training, research and consultancy in relation to tourism.
This programme takes a broad view of tourism management, exploring the challenges relevant to a wide range of situations that managers and other professionals are likely to face.
You will develop your academic skills and knowledge, and learn approaches to management decision-making and critical evaluation. Importantly, the programme has a practical focus on the managerial and strategic issues in the rapidly developing tourism industry.
The programme’s intensive but generalist approach prepares you for a wide range of careers in travel and tourism. Our graduates are often employed in official tourist organisations, transport providers, hotels, tour operating and travel agencies and government organisations.
This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.
Example module listing
The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
The programme takes a broad view of tourism and provides an opportunity to explore issues and problems relevant to a wide range of situations and aspects likely to be faced by tourism managers and other relevant professionals.
It gives an opportunity to develop academic skills and knowledge. At the same time it maintains a practical focus on the rapidly developing tourism industry. Its intensive but generalist approach aims to prepare students for a wide range of possible careers in travel and tourism.
It is designed to provide an appropriate base for employment opportunities in official tourism organisations, in transport, hotels, tour operating and travel agency companies, in government and other organisations where knowledge of tourism is important.
The programme draws on the stimulus of the School’s recent research activities, and takes an integrated approach to the relationships between the various components of the programme.
The programme also provides students with opportunities to work directly with industry partners through not only guest lectures, but also on a real tourism project through the Applied Dissertation initiative and during fieldtrips.
The programme encourages students to develop skills in relation to practical research and decision making in a tourism business environment.
Knowledge and understanding
Upon completing the course, students will be able to demonstrate:
Intellectual / cognitive skills
Students will have the ability to:
Professional practical skills
Students will be able to:
Key / transferable skills
Students will learn:
We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.
In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.
The contemporary international tourism industry is facing a range of challenges. On this course you will explore how destinations and organisations may respond to these challenges through the development of innovative solutions, such as new products or services, or alternative ways of doing business.
You will explore the political, social, economic challenges facing the tourism industry, how innovation and entrepreneurship might provide solutions to these challenges and the impact this has on consumer behaviour. You will have the opportunity to gain ‘real world’ experience by working with our industry partners on a Tourism Consultancy Project.
After completing the taught element of the course you will have the option to undertake a one year, paid work placement. You will be fully supported in finding a placement and supervised throughout by a member of our academic team.
The following compulsory modules enable you to develop a deep understanding of the complexity of international tourism.
The course involves an innovative learning experience in the Tourism Consultancy Project and lots of opportunities to shape your own learning.
The tutors are internationally renowned for their research and consultancy activities, and their excellent links with the international tourism industry. They bring commercial expertise into the classroom to inform you of contemporary developments taking place in tourism and hospitality. Learning and teaching is very much student-centred, participative and interactive. You will take part in workshops, seminars, lectures, case study analysis and one-to-one tutorials.
Assessment is based predominantly on individual coursework and the dissertation.
This masters equips you for a career in the international tourism sector. This may involve working with international tourism businesses in the private sector, such as travel agencies and tour operators, or working in the public sector with local, or national tourism organisations, destination management organisations, or government agencies. You might also consider starting your own business, or social enterprise.
Some students choose an academic career by studying for a PhD with us, or in other universities. Our study programme provides students with excellent preparation for doctoral studies and careers in teaching in universities.
Tourism is one of the largest, most dynamic and competitive industries in the world, creating a demand for managers who possess high-level knowledge and skills to succeed in this exciting global industry. This course will enhance your management potential and develop your critical thinking, problem-solving, research and analytical skills to make an immediate impact on a tourism or service organisation.
Students will have the opportunity to specialise in a range of areas through our optional module offer.
A strong emphasis is placed on the role of communication and creativity in effective management practice, together with an in-depth understanding of contemporary issues.
A key feature of this course is the ‘international live industry project’, where you will travel to an overseas destination and apply your skills and knowledge to a real tourism context.
Previous students have completed projects in the Gambia, the Azores (in Portugal), the Canaries, Cyprus, Madeira and Dubai.
During your studies, you will work on other industry consultancy projects, network and debate contemporary themes in ‘creative dialogue’ sessions and mix with a diverse range of nationalities. The course also offers you an opportunity to undertake an optional placement.
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