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Masters Degrees (International Tourism Management)

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The MA International Tourism Management programme is aimed at students who work, or aspire to work, in a management position within the tourism industry in small or large organisations, and at global or local levels. Read more
The MA International Tourism Management programme is aimed at students who work, or aspire to work, in a management position within the tourism industry in small or large organisations, and at global or local levels.

Course Overview

The MA International Tourism Management programme is available as a full or part time campus based programme as well as a part-time online programme. In part one of the programme students will study a number of modules which will enable them to gain a systematic understanding of the nature and development of tourism and destinations, marketing and management.

Tourism specific modules will initiate discussion about the development of places as sustainable destinations, destination management, place image, socio-cultural, environmental, economic and political impacts of tourism and the potential of sustainable approaches to tourism development.

Additionally, students will also develop an understanding of management principles and marketing applied to the tourism context and will engage in critical thinking about contemporary global issues which form the backdrop to the discipline. In part two of the programme, students can elect to undertake a dissertation, integrated case study or business development proposal. Exit awards also include Postgraduate Certificate and Postgraduate Diploma.

Modules

PART 1
Within part 1 of the programme students undertaking the Postgraduate Diploma or MA must take all compulsory modules and one optional module; students undertaking a Postgraduate Certificate must take three out of the four compulsory modules.
-International Tourism Contexts (compulsory)
-Sustainable Destinations (compulsory)
-Marketing (compulsory)
-Management Theory and Practice (compulsory)
-Global Issues (compulsory)
-Heritage Tourism Contexts (optional)
-International Hospitality Management (optional)
-Events Management: Themes and Issues (optional)
-Industry Research Experience (optional)

PART 2
Students undertaking the MA International Tourism Management must take one of the following:
-Dissertation
-Case Study
-Business Development Proposal

Key Features

The MA International Tourism Management programme combines a theoretical approach with practical skills relevant for the sector and promotes an understanding of key concepts from an applied perspective. Students will study a combination of management, social science and subject specific modules which will engage them in discussion about their discipline set within the wider global context. Graduates from the programmes will have developed transferable employability skills such as research, problem solving, data interpretation and critical thinking as well as gaining the knowledge and practical skills applicable to the sector.

A key feature of the programme is that we aim to produce graduates who are global citizens and who approach their personal and professional lives from a sustainable perspective. The University of Wales Trinity Saint David is committed to placing sustainability at the core of its activities and has made it a strategic priority, which has been further enhanced by the creation of the Institute of Sustainable Practice, Innovation and Resource Effectiveness (INSPIRE) – this ethos is reflected within the programmes with the embedding of sustainable thinking and global awareness throughout the learning.

Key features:
-Available as a campus based or online programme
-Builds on excellent industry and academic links
-Combines theory based discussion with practical application
-Learner focused approach
-Engages students in sustainable thinking and global issues

Assessment

Assessment for both online and campus based versions of the programmes employs a variety of coursework formats which engage students in critical thinking about practical issues. In addition to more traditional essays and reports, assessment across the programme also includes presentations, podcasts, online discussion, articles, seminar report, critical discussion, case studies, interview report, portfolio, poster presentation.

Career Opportunities

The MA International Tourism Management programme combines a theoretical approach with practical skills relevant for the sector and promotes an understanding of key concepts from an applied perspective. Graduates from the programme will have developed transferable employability skills such as research, problem solving, data interpretation and critical thinking as well as gaining the knowledge and practical skills applicable to the sector.

Online students, although already in related employment will also enhance their future employability by benefiting from industry based case studies, guest lectures in the form of podcasts and recorded interviews. The online learning environment will also provide significant opportunities for students to share professional best practice and ideas within and across subject domains and cultures.

Previous graduates from UWTSD Tourism Masters programmes have gained positions in organisations such as the National Trust, Museums, National Parks, research and consultancy and Higher Education employment. Graduates from this new suite of programmes are also likely to find employment within PR firms, local authorities, theatres, festivals, hotels, sports venues, corporate events.

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The International Tourism Management programme will equip you with the knowledge, skills and insights required to work in the diverse and dynamic tourism sector. Read more

The International Tourism Management programme will equip you with the knowledge, skills and insights required to work in the diverse and dynamic tourism sector. Our stimulating and challenging programme takes a comprehensive approach to understanding tourism and its relationships with the economy, environment and society, within a broad business-based curriculum. The programme is delivered by a world-class team, passionate about their subject and highly respected for tourism research, consultancy and leading academic publications.

Our curriculum is international in scope and is suitable for UK and international students from a range of disciplines. The programme will help you to develop an ability to think critically about the relationship between tourism and management in different contexts and across a range of functions e.g. marketing, policy, business evaluation, strategy and applied research. Throughout our MSc, there is a strong emphasis on sustainability which positions people and the environment at the centre of tourism development and destinations.

Our dissertation module is the flagship of our programme, where you get to demonstrate and apply all the knowledge and skills you have acquired to study a contemporary tourism management issue of your choice. We encourage students to pick a dissertation subject that not only interests them, but is directly related to the kind of employment they are looking to secure following their graduation. Added to that, you can opt for our Work Based Learning module which allows students to work with a tourism business client in a consultancy role, or you may choose to travel abroad to take advantage of summer school opportunities in Europe and further afield.

By the end of the programme you will have the knowledge to understand and critically evaluate ideas at the cutting edge of tourism research alongside research skills that will enable you to predict and evaluate the changing business environment within a tourism context.

This programme is also available with a hospitality focused pathway, leading to a degree title of MSc International Tourism Management (Hospitality). This pathway is designed to address specific challenges in the hospitality industry, including services and facilities management. 

Graduates from the MSc International Tourism Management are well placed to find positions with international tourism and hospitality corporations and businesses as destination managers and marketers, consultants, hotel and event managers as well as tourism development, planning and impact assessment roles in the private and public sectors. In addition, this MSc provides a sound research training for those wanting to go on to further study at PhD level.

Study abroad and gain a second Masters qualification

The double degree option enables you to gain a second Masters qualification by studying for a year with one of our prestigious partner universities. For more information on this and other postgraduate study abroad opportunities, visit the Business School’s Study Abroad webpages. (http://business-school.exeter.ac.uk/programmes/postgraduate/studyabroad/)

Programme structure

During the programme you will study modules (including the dissertation) totalling 180 credits. Please note that programme structures may be subject to change. Descriptions of the individual modules are given in full on the Business School postgraduate module list http://business-school.exeter.ac.uk/programmes/postgraduate/modules/ .

Compulsory Modules

Examples of compulsory modules include;

  • Tourism business: management, impacts and evaluation;
  • Tourist behaviour: theory and practice;
  • Methods and techniques for independent research;
  • Strategy;
  • Tourism and marketing;
  • Dissertation.

The MSc is available with a hospitality focused pathway, leading to a degree title of MSc International Tourism Management (Hospitality). This pathway is designed to address specific challenges in the hospitality industry, including services and facilities management. 

For students without Hospitality:

  • Tourist Behaviour: Understanding Demand;
  • Sustainable Tourism Management.

For students with Hospitality:

  • Hospitality Service Management;
  • Hospitality Resource Management;
  • Research and Consultancy Project.

Optional Modules

Examples of optional modules include;

  • Sustainable tourism management;
  • Managing operations;
  • Principles of international business;
  • Marketing strategy;
  • International human resource management;
  • Work-based learning;
  • Entrepreneurship: new venture development;
  • Managing in a multinational context;
  • Digital business models.


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Why study at MODUL University Vienna. The MODUL brand stands for more than 100 years of excellence in tourism management education. Read more
Why study at MODUL University Vienna

The MODUL brand stands for more than 100 years of excellence in tourism management education. Founded in 1908, MODUL College is the vocational training school with the longest tradition in tourism and hospitality education worldwide, with more than six thousand graduates who currently hold leading positions all over the world. Based on this knowledge, MODUL University Vienna was founded as a true international university in 2007 and has quickly established itself as the premier European Center for Tourism Research, internationally renowned for its undergraduate and graduate degree programs and research expertise in the area of tourism and hospitality management.

Program Focus

The MSc in International Tourism Management is a two-year, full-time program taught entirely in English which prepares its students for a future career in the international tourism industry – the fastest growing industry sector in the world, providing global job opportunities. Accredited by the United Nations World Tourism Organization (UNWTO.TedQual) and the European Association for Quality Assurance in Higher Education (ENQA), the program is the only accredited research university degree in Tourism Management in Central Europe. Students will gain a solid basis in management through subjects in finance, economics, corporate social responsibility (CSR), and information technology. Furthermore, they will specialize in the area of international tourism management through subjects such as destination management, tourism and hotel marketing, tourism market research, e-distribution, and benchmarking, which typically qualifies them to pursue a career in one of the following tourism sectors:
• International, national, or local travel and tourism authorities
• Tourism and hospitality consulting industry
• International hospitality industry

Career Opportunities

After graduation, MODUL University’s Career Center (http://www.modulcareer.at) supports alumni in their career path. With almost 500 partner companies in the international tourism and hospitality industry and an active alumni association, many Master graduates begin their professional lives in positions such as tourism consultants at partner companies like PKF hotelexperts and Kohl & Partner, in the sales and marketing departments of major international hotel chains, or return to their home country to take up employment in local, city, or national tourism marketing. Additionally, MU’s faculty has close ties to international organizations including European Cities Marketing, the European Travel Commission and the United Nations World Tourism Organization (UNWTO). MODUL University serves as hub for delegates from these entities and other international tourism organizations to come together on occasions such as the prestigious annual TourMIS workshop to discuss the topic of benchmarking tourism destinations and to establish a vital network within the international tourism community.

The Ideal MSc Student

Students enrolled in the MSc in International Tourism Management come from all over the world. The program typically has a 90% international student population and class sizes of maximum 10-15 students. This intimate and multicultural study environment provides an interactive in-class experience which encourages students to engage in discussions and to share their personal views on tourism development examples from their home countries. Additionally, an overall 1:5 faculty:student ratio guarantees that faculty members know their students on a first name basis. The ideal MSc candidate has obtained an undergraduate degree (from a university or a university of applied sciences) in social sciences, economics, business administration, or tourism and hospitality management and wants to continue with a research-based university degree with a possible doctorate afterwards, and has a genuine interest in modern tourism marketing and research techniques. For more details on the curriculum, the program’s faculty, and the admission criteria visit http://www.modul.ac.at or contact our Admissions Office ().

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By the year 2020, tourism will be firmly established as one of the world’s most powerful economic forces, and this expected growth will drive the global demand for professionally educated tourism managers. Read more
By the year 2020, tourism will be firmly established as one of the world’s most powerful economic forces, and this expected growth will drive the global demand for professionally educated tourism managers.

The programme covers key aspects of international tourism management with the aim of providing a set of rigorous and industry-relevant analytical tools that will equip graduates for leadership and management positions within the global tourism industry. The programme seeks to provide knowledge and skills through an in-depth study of key issues facing the industry, including sustainable and strategic tourism management, global marketing and tourism operations.

WHY CHOOSE THIS COURSE?

-Our courses are ranked number 2 for Hospitality, Event Management and Tourism by the Guardian University Guide 2016, and 35th in the World according to EdUniversal 2016
-International guest speakers on a range of topics related to tourism management and responsible tourism
-Opportunities to gain valuable applied destination management and tourism planning experience through the international field trip module
-An interactive and internationally diverse learning environment
-Industry field trips to tourism destinations and heritage sites such as Stratford-upon-Avon, Stonehenge and the National Parks of England
-Research-informed teaching from academic staff who are experts in the tourism field
-An international outlook through the use of international case studies, diversity amongst the course cohort, and opportunities for Online International Learning (OIL) projects

WHAT WILL I LEARN?

The programme seeks to enhance knowledge and skills through an in-depth study of key issues. The course consists of a range of modules with an international focus, which are taught within an internationally diverse learning environment. The programme thus seeks to produce autonomous learners, able to work with self-direction and originality.

We seek to develop the ability to blend theory and practice in complex situations, and have an appreciation of how properly conducted research can enhance performance as a future manager within the tourism sector.

Modules include:
-Tourism Operations Management
-Sustainable Tourism Management
-Strategic Tourism Management
-Contemporary Issues in Tourism Management
-International Field Trip
-New Business Development

HOW WILL THIS COURSE BE TAUGHT?

The MSc International Tourism Management course focuses on strategic decision making in relation to tourism operations, tourism marketing and strategic tourism management. As well as traditional teaching and learning methods such as lectures and seminars, specific subjects adopt a mix of experiential approaches to facilitate the achievement of richer, deeper, and critical learning.

Learning approaches include:
-Using real life case studies from secondary sources and invited guest speakers.
-Providing a combination of classroom and seminar based activities.
-Facilitating an international field trip that provides students with the opportunity to understand the global impacts of tourism.
-The use of online international learning (OIL), working with students from international partner universities.

HOW WILL I BE ASSESSED?

A range of different assessment methods are used across the course both to support the development of a variety of skills and knowledge and to take into account different learning styles.

Assessment includes reports, essays, case studies, presentations, portfolios, examinations, and a dissertation.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The in-depth knowledge and critical evaluation and analysis skills developed on the course are designed to prepare graduates for management positions in sectors of the industry including:
-Destination Marketing Organisations
-Accommodation
-Tour Operators
-Travel Agencies
-Airlines
-Tourist Attractions
-Heritage Sites
-The Arts and Cultural Sector

WORK PLACEMENTS

The Management Consultancy Project enables students to undertake a consultancy research project for a tourism organisation. Although the course doesn’t include a traditional placement, many of the modules incorporate work-related learning.

OPPORTUNITIES FOR AN INTERNATIONAL EXPERIENCE

The course has an international focus, and all modules are applied to an international context, incorporating international case studies and in-depth examples. All students who are enrolled on the course are able to engage in the Global Leaders’ Programme. The international field trip emphasises intercultural engagement and group working, which fosters intercultural competency. Opportunities will also be available to develop Online International Learning (OIL) projects.

GLOBAL LEADERS PROGRAMME

Centre for Global Engagement logoTo prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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Did you know the tourism industry is a major contributor to the global economy? It accounted for 9.8% of world GDP in 2015 and supports 284 million people in employment, the equivalent of 1 in 11 jobs on the planet. . Read more

Did you know the tourism industry is a major contributor to the global economy? It accounted for 9.8% of world GDP in 2015 and supports 284 million people in employment, the equivalent of 1 in 11 jobs on the planet. 

Become a Tourism professional

This Master's degree has been developed to meet the growing demand for competent and resourceful managers in the rapidly expanding tourism industry. It is delivered on our Greenwich Campus, a UNESCO World Heritage Site which attracts tourists from all over the world.

Organisations that develop tourism facilities, and those that provide essential services such as transport and holidays, are set to expand in the future. There is increasing demand for experts in formulating tourism policies, tourism plans, strategies and tourism marketing. As a tourism professional, you will need to take a strategic perspective and help develop a competitive sector that is sustainable. 

Our tourism teaching team consists of highly qualified academics, researchers and practitioners in the tourism field.

You will gain sound foundation of business and management principles as well as specialist tourism skills and expertise that are essential for a successful career in tourism management today. 

Placement

You will be able to undertake an optional placement with a tourism business or organisation. This gives you the opportunity to gain professional experience in various aspects of tourism management, which is an increasingly important requirement. 

Rankings

Our hospitality, leisure, recreation and tourism subjects were ranked:

  • First overall in London by the Complete University Guide 2017
  • Top five for student satisfaction in London by the Complete University Guide 2017.

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.

Outcomes

The aims of this degree are to:

  • Provide you the understanding of the broad political, economic and social frameworks within which international tourism management takes place
  • Teach you how to evaluate tools and techniques that are used for developing and managing visitors and tourism in a range of destinations
  • Develop your business skills to set up and manage tourism businesses
  • Provide you with analytical and practical skills in tourism marketing
  • Discuss the role of tourism as an agent for cultural change and understanding
  • Develop your strategic perspective and management skills for the tourism industry.

Full time

Year 1

Students are required to study the following compulsory courses.

Part time

Year 1

Students are required to study the following compulsory courses.

Year 2

Students are required to study the following compulsory courses.

Assessment

You will be assessed through various means, which may include:

  • In-class examinations
  • Essays
  • Reports
  • Consultancy plans
  • Presentations
  • Fieldwork reports
  • Portfolios.

Careers

Careers in all aspects of the international tourism industry are open to you, including government tourism agencies, international tourism organisations, tour operators, airlines, marketing, and cultural, heritage, festival and other specialist tourism operations.

Employability

You can reach out to top employers through our dedicated Business School Employability Office (BSEO). Our team focuses on developing your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs.

The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards; which shows their dedication to actively support career development.

Extracurricular activities

The Tourism Society provides an additional forum for students to meet and discuss current trends with faculty and guest speakers.



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Please note. this programme is subject to validation. The programme emphasises the ethical dimension of international tourism management alongside a sustainable approach to tourism issues in a global context. Read more
Please note: this programme is subject to validation.

Why study International Tourism Management?

The programme emphasises the ethical dimension of international tourism management alongside a sustainable approach to tourism issues in a global context.

This degree focuses on the development of the managerial and leadership skills necessary for you thrive in a competitive, responsible and global world. The degree will equip you with a wide range of analytical, research and communication skills as you work with fellow students and undertake your own original research.

Why St Mary's?

Supporting you is core to the St Mary's mission, with the University ranking first in London for student experience. The School of Management and Social Sciences received an overall rating of 91% for student satisfaction in the 2016 National Student Survey.

St Mary's offers students the best of both worlds: the campus is based near the river in the green and safe London Borough of Richmond-upon-Thames, but is only a half hour journey from central London.

Course content

A full list of modules can be found on our website:
https://www.stmarys.ac.uk/postgraduate-courses-london/international-tourism-management

Career opportunities

The aim of the MSc in International Tourism Management is to produce postgraduates equipped with the relevant knowledge, skills and competencies to enable them to exploit the growing number of global job opportunities within the travel and tourism sector.

The Careers Service has more information on careers and postgraduate study options available to International Tourism Management students who have started their studies at St Mary's.

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This programme offers the opportunity to learn from leading academics and practitioners working in the field of sustainable tourism management.  . Read more

This programme offers the opportunity to learn from leading academics and practitioners working in the field of sustainable tourism management.  

You will learn about management decision-­making, the significance and complexity of managing human and financial resources, and the critical issues involved in marketing international tourism and travel.

All our programmes are underpinned by an emphasis on the impact of globalisation for the international tourism industry, and a critical evaluation of ethical and social responsibility in business, and tourist behaviour.

The School of Sport and Service Management, where the course is based, is an affiliate member of the United Nations World Tourism Organization (UNWTO) which informs our teaching and your learning. We are also a member of the UNWTO Knowledge Network, which will give you access to the extensive UNWTO e-library.

The course is suitable if you are looking to convert from another subject area and pursue a future career in tourism or if you already have a grounding in tourism or related subject areas such as business, management, events, hospitality or sport.

Course structure

The course is delivered by staff that are actively involved in research and consultancy, ensuring that the curriculum and classroom discussions are informed by current knowledge and practice in the management of international tourism.

Full-time students normally attend class two days per week, while part-time students usually attend once per week. Some modules may be delivered intensively over several consecutive days.The course is delivered through a variety of lectures, workshops, presentations, tutorials and case studies with an emphasis on interactive learning. 

A distinctive feature of postgraduate study within the school is the flexibility and choice provided by the final project. Guided by your programme of study and in consultation with an individual supervisor, there are several options open to you. Whether undertaking an academic dissertation, an applied piece of research such as a business or enterprise project or a study that includes a portfolio or exhibition of work, the final project enables you to pursue your own particular interest in an area relevant to your programme of study.

For international students, the MSc also offers an extended masters route with English language study for between two and sixth months before the course begins.

Areas of study

Tourism is a global sector, and so international perspectives will be at the heart of your learning experience. Alongside your student peers, you can expect to gain valuable insight into topics such as destination planning and management, responsible tourism practices, tourism impacts, destination marketing, and mass/niche tourism development strategies. We also offer unique opportunities to study visual discourse in tourism, and management issues in the global cruise industry.

You will work both individually and in small, multi-­national teams to develop international capabilities and build global networks, learning how to adapt your knowledge to a variety of cultural settings.

Our MSc students come from across the world from a variety of backgrounds, and you'll benefit greatly from sharing experiences.

You will take five core management modules and one option module from a choice of four.

Modules

  • Globalisation, Society and Culture
  • Marketing for Tourism, Hospitality and Events
  • Professional-based Learning
  • Critical Perspectives in Tourism Management
  • Destination Management and Planning
  • Final Project

One from:

  • Strategic Business
  • Visual Culture: Travel, Tourism and Leisure
  • Contemporary Issues in Cruise Management
  • Consultancy

Professional experience

Professional-Based Learning Module:

All credit-based postgraduate courses at the School of Sport and Service Management offer the Professional-Based Learning module.

The module offers you an opportunity to undertake practical experience in a work environment and gain invaluable first-hand knowledge. It is designed to help you engage with the process of planning and delivering expertise in practice, and to reflect upon and take steps to improve your academic, personal and professional skills.

In Semester 1 (September–January) you will have classes on CV development, interview skills, target setting, reflective practice and experiential learning, leading to 100 hours of professional experience in Semester 2 (February–June). This experience could take the form of a part-time job, an unpaid internship, a volunteering opportunity in the university or time as a mentee in your chosen industry. You can also take this module as part of a live consultancy in connection with one of your tourism, sport, hospitality or event modules, either in the UK or a School of Sport and Service Management project overseas.

Our school-based Employability Hub will be on hand to assist you in securing an experience that best meets your career goals and aspirations. Professional experience will enhance your practice and academic knowledge, and many of our students have started their careers with their placement organisation.

Careers and employability

Our programme prepares you for a wide range of possible employment options in international tourism.

Our graduates work for some of the world's largest tourism and travel companies in sales, marketing, human resources and finance. Many hold senior management positions in private and public sector organisations, such as tour operators, cruise lines, international hotel and restaurant chains, destination management and marketing organisations, and transportation providers.

Those with entrepreneurial skills run their own enterprises, whilst others work as freelance consultants in a wide range of service industries. A substantial number of graduates embark on PhDs before starting their career in academia.

Whether you are thinking of starting a career in tourism management or are already working in the sector, the University of Brighton’s International Tourism Management MSc will enable you to begin a successful and rewarding future.



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This MSc in International Tourism Management, from Liverpool John Moores University, develops the knowledge and skills required to work in this fast-paced sector, calling on wide-ranging links with the tourism industry. Read more
This MSc in International Tourism Management, from Liverpool John Moores University, develops the knowledge and skills required to work in this fast-paced sector, calling on wide-ranging links with the tourism industry.

•Masters degree available to study full time (one year) or part time (two years)
•Study global tourism in the heart of Liverpool – a thriving, cosmopolitan city with its own multi-million pound tourist industry
•Develop the knowledge and skills required by management professionals in the international tourism sector
•Benefit from industry speakers and placement opportunities
•Discover current and emerging sector developments through the programme's wide-ranging links with the tourism industry
•Enjoy excellent career opportunities in the public and private sectors in tourism, leisure and hospitality
•This course will only run subject to minimum numbers

Led by expert tutors actively engaged in research and consultancy work nationally and internationally, this eagerly-anticipated Masters will cover a host of key topics.

You will study the globalisation of tourism services, management and leadership practice, resource management, global tourism marketing and strategic planning.

Student support levels are exceptionally high in this subject area, with course tutors previously nominated for Teacher Excellence awards in recognition of their outstanding pastoral and academic support for postgraduate students.

As this is a Masters-level course, there is a strong emphasis on self-guided learning. You can expect to spend between two and six hours a week in timetabled sessions at IM Marsh and/or the city centre campus and, as you can study full or part time, you can even fit your learning around employment.

The programme comprises six, 20 credit, core modules and a 60 credit dissertation.

Level 7

-The nature and the international tourism industry and its impacts
-The complex dynamics of the global tourism industry
-Engaging with, and evaluation of, current concepts underpinning management practice within the tourism management environment
-An understanding of the processes driving development within the arena of international tourism management
-The application of principles or theoretical perspectives in a management situation
-The importance of management strategy as its relates to tourism management in an international context
-The importance of communication with other professionals in the tourism industry
-The importance of critical evaluation of data based on informed and reasoned rationales
-The importance of the selection and analysis of appropriate information for management decision-making activity

Further guidance on modules

The information listed in the section entitled ‘What you will study’ is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.


Academic Framework reviews are conducted by LJMU from time to time to ensure that academic standards continue to be maintained. A review is currently in progress and will be operational for the academic year 2016/2017. Final details of this programme’s designated core and option modules will be made available on LJMU’s website as soon as possible and prior to formal enrolment for the academic year 2016/2017.

Please email if you require further guidance or clarification.

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. Our MSc International Tourism Management programme is one of the longest-established university tourism programmes in the world, combining our world-class research expertise with a strong focus on enterprise and innovation. Read more

Our MSc International Tourism Management programme is one of the longest-established university tourism programmes in the world, combining our world-class research expertise with a strong focus on enterprise and innovation.

We have channelled our wealth of industry-relevant teaching and research experience into the ideal platform for a career in the global tourism industry.

The structure of our Euromasters programme includes the opportunity to undertake a placement in industry between the two years of study.

This experience gives students (particularly those with little prior work experience) a significant advantage in terms of employability upon graduation.

Programme structure

This programme is studied full-time over two academic years and part-time over four academic years. It consists of twelve taught modules and a dissertation.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

  • Tourism Development
  • Sustainable Development
  • Sustainable Tourism Management
  • Tourism Services Marketing
  • Tourism Social Science
  • Visitor Attraction Management
  • Destinations Management and Marketing
  • Applied Marketing Research
  • Marketing Communications
  • Project Management
  • Accounting and Finance for Business
  • Ethics and CRS
  • Business Plan for Hospitality, Tourism and Events
  • Hospitality and Tourism Operating Systems
  • Tourism Strategy
  • Strategic Brand Management in Tourism
  • Strategic Human Resource Management
  • Strategic Tourism Management
  • Smart Tourism Design
  • Strategic Tourism Cosultancy
  • Applied Marketing Research
  • Designing a Brand Campaign in Tourism and Events
  • Marketing Communications
  • Event Portfolio and Destination Development
  • Research Methods (SHTM)
  • Dissertation (SHTM)

Educational aims of the programme

The programme takes a broad view of tourism and provides an opportunity to explore issues and problems relevant to a wide range of situations and aspects likely to be faced by tourism managers and other relevant professionals.

It gives an opportunity to develop academic skills and knowledge. At the same time it maintains a practical focus on the rapidly developing tourism industry. Its intensive but generalist approach aims to prepare students for a wide range of possible careers in travel and tourism.

It is designed to provide an appropriate base for employment opportunities in official tourism organisations, in transport, hotels, tour operating and travel agency companies, in government and other organisations where knowledge of tourism is important.

The programme draws on the stimulus of the School’s recent research activities, and takes an integrated approach to the relationships between the various components of the programme.

The programme also provides students with opportunities to work directly with industry partners through not only guest lectures, but also on a real tourism project through the Applied Dissertation initiative and during fieldtrips.

The programme encourages students to develop skills in relation to practical research and decision making in a tourism business environment.

Knowledge and understanding

Upon completing the course, students will be able to demonstrate:

  • A systematic, in-depth understanding of the development, issues and influences relevant to tourism management
  • A high level of theoretical and applied knowledge of the management operation, organisation and provision of business or service sector education
  • An understanding of the research process

Intellectual / cognitive skills

Students will have the ability to:

  • Independently critically evaluate approaches and techniques relevant to tourism management
  • Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills

Students will be able to:

  • Analyse and synthesise issues related to tourism management. Other skills developed include communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, problem solving skills, interactive and group skills, and research skills
  • Evaluate the ethical dilemmas likely to arise in research and professional practice, and to formulate solutions in dialogue with peers, clients, mentors, supervisors and others

Key / transferable skills

Students will learn:

  • To identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
  • To conduct research and produce a high quality reports: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
  • A range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.



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Tourism has experienced continued expansion and diversification, becoming one of the largest and fastest growing economic sectors in the world. Read more

Tourism has experienced continued expansion and diversification, becoming one of the largest and fastest growing economic sectors in the world. According to UN World Tourism Organization (UNWTO, 2014) the worldwide international tourist arrivals are expected to see a 3.3% increase a year between 2010 and 2030, and reach 1.8 billion by 2030, with emerging destinations growing at the fastest rate.

This creates many career opportunities for qualified managers in the hospitality and tourism industries in both developed and developing countries. The MSc International Tourism Management is designed to prepare graduates for management and senior management positions in a complex and dynamic industry.

The course helps you to start or develop a career in the international tourism industry. You build a strong theoretical and practical foundation by studying both business management and tourism modules.

You learn to apply and critically challenge your understanding of the industries in practical contexts, particularly in the work-related learning module and during your industry placement. You also critically examine the sustainability of the international tourism industry. Throughout the course enhance your employability skills, such as communications and team-working, which are vital for rapid career development.

The placement option offers you an additional opportunity to develop your practical skills, either in the UK or abroad. We help you gain a placement by running employability workshops and have dedicated placement team to support you. Placement opportunities exist in organisations such as • Omega Travel • Cosmos • Visit Peak District and Derbyshire • Hilton • Marriott • Conrad • Anantara resorts • Como resorts • the Gleneagles hotel • the Hotelbeds Group.

You graduate with the skills and knowledge to plan, manage and promote products, services, businesses and destinations in the international tourism industry in a competitive and sustainable manner.

The course is based on the following principles

  • excellent student experience
  • business engagement and employability – through the work-related learning module and the industry mentor scheme
  • flexibility – through option modules and the bespoke work-related learning module

Professional recognition

This course is recognised by the Tourism Management Institute, the professional organisation for tourism destination managers.

Course structure

September start – typically 12 months or 24 months with work experience

January start – typically 15 months

Core modules

  • Business and management strategy (30 credits)
  • Approaches to tourism and hospitality business management (15 credits)
  • Enterprise and entrepreneurship in tourism and hospitality (15 credits)
  • Work-related learning (15 credits)
  • Research methods (15 credits)
  • Dissertation (45 credits)
  • Tourism planning and development (15 credits)
  • Destination marketing

Options

Choose one 15 credit module from

• strategic resort hotel management • hospitality service excellence • managing profitable food and beverage operations • managing the property asset • talent management • sustainable tourism and hospitality in 21st century • contemporary issues in tourism • tourism and globalisation • visitor attraction management • tourism, culture and society • sales and revenue management

Assessment

  • essays
  • management projects
  • problem solving exercises
  • group work
  • dissertation

Employability

You can find international careers in organisations such as • international tour operators • transport operators • visitor attractions • resort management • hotel corporations • conference and event organisers • national tourist organisations • government agencies • tourism consultancy firms.

You can also continue with further study by completing a PhD or Doctorate in Business Administration.



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Summary. This master's programme has been designed to meet the needs of those who aspire to management in tourism. It is aimed to help you develop a detailed knowledge and understanding of tourism and of the tourist industry. Read more

Summary

This master's programme has been designed to meet the needs of those who aspire to management in tourism. It is aimed to help you develop a detailed knowledge and understanding of tourism and of the tourist industry. It is designed to give you the associated management skills and abilities necessary for management in the world’s largest and fastest growing industry to meet the needs of an ever more sophisticated international traveller.

About

The MSc in International Tourism Management is intended for those with a passion for the wider tourism industry. It is designed for tourism managers and those who would see their career in tourism. The International Tourism Industry is one of the world’s major growth areas. The industry is vast and covers a diverse range of activities from Tourism Planning and Development at local and national level, creating and marketing tourist packages and the operation hotels and restaurants. The qualification is recognised worldwide for International Employment.

The course examines tourism management from the point of view of both the commercial private sector business and the public non-business perspective (tourism products and experiences), and is underpinned by understanding key principles of tourism. It will equip you for working at the level of individual enterprises, across the different sectors of the tourism industry, including its public sector in tourism development and promotion to managers within tour operations and destination management. The programme is vocationally relevant and academically challenging, this course is for current employees seeking to up-skill and move into management positions across the tourism sector, as well as providing graduates with all the competencies and qualities needed for employment and career growth as tourism managers.

Attendance

The course starts with an induction period of three days duration. As a full time student you will complete the master’s degree in three semesters / one calendar year. Part-time students will complete a maximum of two modules per semester and it will take six semesters 2 to 2½ years.

A key strength of the MSc is that it is modular in structure and delivered in blended learning mode, with all modules being taught in 3 day intensive blocks.

Our novel delivery is designed to fit around your home and work life as a mature student. We recognise that being able to schedule study around your life-needs is of vital importance for academic success. Accordingly we have designed our master’s programmes to be delivered in compact and intensive three day immersive learning experiences.

The block delivered modules are supported with online discussion groups and three half day learning sets (tutorial learning support) per module. These days are set to meet with your tutors and student groups to develop your assessed work.

Semester three includes the three day learning block on research methods followed by a series of support meetings with your dissertation or business project supervisor between June and September.

The calendar of scheduled teaching blocks and learning sets is available to you prior to commencement on the programme.

Professional recognition

Accredited by the Institute of Hospitality that academic, vocational and professional standards achieved are appropriate and programme content and delivery meet international Institute of Hospitality benchmark standards.

Career options

This qualification offers a world of opportunities in terms of career options in one of the world’s largest and fastest growing industries. The tourism industry is composed of a diverse range of sectors and employers including national tourist organisations, airlines, visitor attractions (theme/amusement parks, natural landscape sites, castles, museums), tour operators, event venues, ferry/cruise companies, airport operations and management. You also have the opportunity to pursue avenues such as teaching, lecturing, training, research and consultancy in relation to tourism.



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With a thriving tourism industry, Edinburgh is a great place to explore tourism management and gain the skills to develop a career in international tourism. Read more
With a thriving tourism industry, Edinburgh is a great place to explore tourism management and gain the skills to develop a career in international tourism.

A UNESCO World Heritage Site and home of the world’s largest arts festival, Edinburgh welcomes visitors from across the world all year round. As a result, the city boasts a thriving tourism industry with global connections and is a great place for you to study MSc International Tourism Management.

This higher degree will equip you with the knowledge you need to successfully operate or be employed in an international tourism business in the UK or around the world and contributes towards professional accreditation with the Institute of Hospitality.

See the website http://www.napier.ac.uk/en/Courses/MSc-International-Tourism-Management-Postgraduate-FullTime

What you'll learn

You’ll gain organisational and business skills that take into account the diversity of cultures involved in developing and managing international tourism. Through lectures, guest speakers and case studies, you’ll develop an advanced understanding of the issues and concepts involved in international tourism development, as well as marketing practice and heritage considerations around the world.

You’ll also learn broad skills, such as formulating policy and planning for the future, as well as developing your abilities in research, time management and presentation methods.

Upon completion of the course, you’ll be able to devise sustainable policies and strategies for the overall industry.

With the number of tourist ventures and operations in and near the city, you’ll have plenty of options for part-time work and employment after graduation.

You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.

Modules

• Tourism Concepts and Issues
• Managing Heritage Tourism
• Case Studies in International Tourism
• Experience Design and Management for Tourism, Hospitality and Events
• Two options
• Research Methods
• Dissertation

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

As a tourism graduate from Edinburgh Napier, you’ll be well placed to progress within the industry, whether your career aspirations are local or international.

Career opportunities may include:
• destination development
• cultural services management
• operations management
• tour operators
• airlines
• public sector organisations
• retail and hospitality

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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This programme takes a broad view of tourism management, exploring the challenges relevant to a wide range of situations that managers and other professionals are likely to face. Read more

This programme takes a broad view of tourism management, exploring the challenges relevant to a wide range of situations that managers and other professionals are likely to face.

You will develop your academic skills and knowledge, and learn approaches to management decision-making and critical evaluation. Importantly, the programme has a practical focus on the managerial and strategic issues in the rapidly developing tourism industry.

The programme’s intensive but generalist approach prepares you for a wide range of careers in travel and tourism. Our graduates are often employed in official tourist organisations, transport providers, hotels, tour operating and travel agencies and government organisations.

Programme structure

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

Educational aims of the programme

The programme takes a broad view of tourism and provides an opportunity to explore issues and problems relevant to a wide range of situations and aspects likely to be faced by tourism managers and other relevant professionals.

It gives an opportunity to develop academic skills and knowledge. At the same time it maintains a practical focus on the rapidly developing tourism industry. Its intensive but generalist approach aims to prepare students for a wide range of possible careers in travel and tourism.

It is designed to provide an appropriate base for employment opportunities in official tourism organisations, in transport, hotels, tour operating and travel agency companies, in government and other organisations where knowledge of tourism is important.

The programme draws on the stimulus of the School’s recent research activities, and takes an integrated approach to the relationships between the various components of the programme.

The programme also provides students with opportunities to work directly with industry partners through not only guest lectures, but also on a real tourism project through the Applied Dissertation initiative and during fieldtrips.

The programme encourages students to develop skills in relation to practical research and decision making in a tourism business environment.

Programme learning outcomes

Knowledge and understanding

Upon completing the course, students will be able to demonstrate:

  • A systematic, in-depth understanding of the development, issues and influences relevant to tourism management
  • A high level of theoretical and applied knowledge of the management operation, organisation and provision of business or service sector education
  • An understanding of the research process

Intellectual / cognitive skills

Students will have the ability to:

  • Independently critically evaluate approaches and techniques relevant to tourism management
  • Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills

Students will be able to:

  • Analyse and synthesise issues related to tourism management. Other skills developed include communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, problem solving skills, interactive and group skills, and research skills
  • Evaluate the ethical dilemmas likely to arise in research and professional practice, and to formulate solutions in dialogue with peers, clients, mentors, supervisors and others

Key / transferable skills

Students will learn:

  • To identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
  • To conduct research and produce a high quality reports: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
  • A range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.



Read less
The contemporary international tourism industry is facing a range of challenges. On this course you will explore how destinations and organisations may respond to these challenges through the development of innovative solutions, such as new products or services, or alternative ways of doing business. Read more

The contemporary international tourism industry is facing a range of challenges. On this course you will explore how destinations and organisations may respond to these challenges through the development of innovative solutions, such as new products or services, or alternative ways of doing business.

You will explore the political, social, economic challenges facing the tourism industry, how innovation and entrepreneurship might provide solutions to these challenges and the impact this has on consumer behaviour. You will have the opportunity to gain ‘real world’ experience by working with our industry partners on a Tourism Consultancy Project.

After completing the taught element of the course you will have the option to undertake a one year, paid work placement. You will be fully supported in finding a placement and supervised throughout by a member of our academic team.

Why choose this course?

  • You will learn from recognised experts in their fields - academic who are actively researching in this area. You will frequently engage with industry experts through our range of events and visiting speakers.
  • Researching and writing an academic journal article for the Contemporary Issues assignment helps to develop your research, analytical and academic writing skills.
  • In a recent survey, 93% of Hospitality Management students would recommend Oxford Brookes to potential students (PTES, 2016).
  • Our students and staff come from all over the world. This gives you a multicultural learning and social environment in one of the world's great student cities, Oxford.
  • You will undertake a consultancy project, working with our industry partners, to identify innovative solutions to their current challenges. This is good preparation for your future career in the sector. You will be mentored by a leading senior figure from industry, who will help with your professional development.
  • Learning and teaching is student-centred, participative and interactive. You will take part in workshops, seminars, lectures, case study analysis and one-to-one tutorials and have the opportunity to customise assignments to suit your own interests. 
  • Our dedicated careers office provides you with extensive support in securing graduate jobs and placements. An optional one-year, post-study sandwich mode comprises of one year's full-time, paid, supervised work experience.
  • You will become a member of the school’s Bacchus Society, which will give you the opportunity to meet successful alumni and industry experts at exciting events such as the Bacchus Alumni Awards. Through the Society, you'll also get mentored by a senior industry professional who will help you to develop your career prospects and professional network. 

Course content

The following compulsory modules enable you to develop a deep understanding of the complexity of international tourism. 

  • Hospitality, Tourism and Events Synthesis
  • Tourism Innovation and Entrepreneurship
  • Tourist Consumer Behaviour and Marketing
  • Tourism Consultancy Project
  • Contemporary Issues in International Hospitality, Events and Tourism
  • Research Methods
  • Dissertation
  • Mentoring and Leadership Development

Teaching and learning

The course involves an innovative learning experience in the Tourism Consultancy Project and lots of opportunities to shape your own learning. 

The tutors are internationally renowned for their research and consultancy activities, and their excellent links with the international tourism industry. They bring commercial expertise into the classroom to inform you of contemporary developments taking place in tourism and hospitality. Learning and teaching is very much student-centred, participative and interactive. You will take part in workshops, seminars, lectures, case study analysis and one-to-one tutorials.

Approach to assessment

Assessment is based predominantly on individual coursework and the dissertation.

How this course helps you develop

This masters equips you for a career in the international tourism sector. This may involve working with international tourism businesses in the private sector, such as travel agencies and tour operators, or working in the public sector with local, or national tourism organisations, destination management organisations, or government agencies. You might also consider starting your own business, or social enterprise. 

Some students choose an academic career by studying for a PhD with us, or in other universities. Our study programme provides students with excellent preparation for doctoral studies and careers in teaching in universities.



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Tourism is one of the largest, most dynamic and competitive industries in the world, creating a demand for managers who possess high-level knowledge and… Read more

Tourism is one of the largest, most dynamic and competitive industries in the world, creating a demand for managers who possess high-level knowledge and skills to succeed in this exciting global industry. This course will enhance your management potential and develop your critical thinking, problem-solving, research and analytical skills to make an immediate impact on a tourism or service organisation. 

Students will have the opportunity to specialise in a range of areas through our optional module offer.

A strong emphasis is placed on the role of communication and creativity in effective management practice, together with an in-depth understanding of contemporary issues.

A key feature of this course is the ‘international live industry project’, where you will travel to an overseas destination and apply your skills and knowledge to a real tourism context.

Previous students have completed projects in the Gambia, the Azores (in Portugal), the Canaries, Cyprus, Madeira and Dubai.

During your studies, you will work on other industry consultancy projects, network and debate contemporary themes in ‘creative dialogue’ sessions and mix with a diverse range of nationalities. The course also offers you an opportunity to undertake an optional placement.

View the latest Tourism & Aviation newsletter.

Why should I choose this course?

  • UCB is an Institute of Travel & Tourism ‘Centre of Excellence’ and a leading provider of innovative undergraduate and postgraduate courses in tourism, with a national and international reputation.
  • UCB’s well-developed international links are reflected in our thriving international student body, which makes for a diverse and friendly atmosphere.
  • Our lecturers have significant industry and academic experience.
  • Postgraduate students will also benefit from a ‘professional mentor’ to offer further guidance and advice on advancing their careers.
  • The ‘live industry project’ is a fantastic opportunity to travel abroad, gain experience and use the skills you develop on your course in a real industry environment.

Student pics - #travellerucb 

Follow our students around the world on the @UCBtourism Instagram account.



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