The International Tourism Management programme will equip you with the knowledge, skills and insights required to work in the diverse and dynamic tourism sector. Our stimulating and challenging programme takes a comprehensive approach to understanding tourism and its relationships with the economy, environment and society, within a broad business-based curriculum. The programme is delivered by a world-class team, passionate about their subject and highly respected for tourism research, consultancy and leading academic publications.
Our curriculum is international in scope and is suitable for UK and international students from a range of disciplines. The programme will help you to develop an ability to think critically about the relationship between tourism and management in different contexts and across a range of functions e.g. marketing, policy, business evaluation, strategy and applied research. Throughout our MSc, there is a strong emphasis on sustainability which positions people and the environment at the centre of tourism development and destinations.
Our dissertation module is the flagship of our programme, where you get to demonstrate and apply all the knowledge and skills you have acquired to study a contemporary tourism management issue of your choice. We encourage students to pick a dissertation subject that not only interests them, but is directly related to the kind of employment they are looking to secure following their graduation. Added to that, you can opt for our Work Based Learning module which allows students to work with a tourism business client in a consultancy role, or you may choose to travel abroad to take advantage of summer school opportunities in Europe and further afield.
By the end of the programme you will have the knowledge to understand and critically evaluate ideas at the cutting edge of tourism research alongside research skills that will enable you to predict and evaluate the changing business environment within a tourism context.
This programme is also available with a hospitality focused pathway, leading to a degree title of MSc International Tourism Management (Hospitality). This pathway is designed to address specific challenges in the hospitality industry, including services and facilities management.
Graduates from the MSc International Tourism Management are well placed to find positions with international tourism and hospitality corporations and businesses as destination managers and marketers, consultants, hotel and event managers as well as tourism development, planning and impact assessment roles in the private and public sectors. In addition, this MSc provides a sound research training for those wanting to go on to further study at PhD level.
The double degree option enables you to gain a second Masters qualification by studying for a year with one of our prestigious partner universities. For more information on this and other postgraduate study abroad opportunities, visit the Business School’s Study Abroad webpages. (http://business-school.exeter.ac.uk/programmes/postgraduate/studyabroad/)
During the programme you will study modules (including the dissertation) totalling 180 credits. Please note that programme structures may be subject to change. Descriptions of the individual modules are given in full on the Business School postgraduate module list http://business-school.exeter.ac.uk/programmes/postgraduate/modules/ .
Examples of compulsory modules include; Tourism Business: Management, Impacts and Evaluation; Methods and Techniques for Independent Research; Strategy; Tourism and Marketing; Tourism Dissertation.
The MSc is available with a hospitality focused pathway, leading to a degree title of MSc International Tourism Management (Hospitality). This pathway is designed to address specific challenges in the hospitality industry, including services and facilities management.
For students without Hospitality:
Tourist Behaviour: Understanding Demand; Sustainable Tourism Management.
For students with Hospitality: Hospitality Service Management; Hospitality Resource Management; Research and Consultancy Project.
Examples of optional modules include; Managing Operations; Principles of International Business; Marketing Strategy; Digital Business Models; International Human Resource Management; Work-Based Learning; Research and Consultancy Project (if not taken as core); Hospitality Service Management (if not taken as core); Hospitality Resource Management (if not taken as core); Entrepreneurship: New Venture Development; Leadership and Global Challenges; Intercultural Communication in a Global World; Food, Body and Society.
At GCU, we understand how the international tourism sector is constantly evolving, from advances in destination management and sustainability to the dynamic influence of global events. That's why we designed our MSc International Tourism Management to prepare you to not only keep up with industry change - but to lead the way.
GCU's Moffat Centre for Travel and Tourism Business Development is the UK's largest university-based consultancy and research centre in the field. Our close relationship to industry ensures your programme will be relevant, comprehensive and career-focused.
You'll take trips, attend guest lectures from industry experts and learn from researchers who make active contributions to best practices in international tourism. You'll be equipped to pursue management careers in a range of industry sectors, both nationally and internationally.
During your studies, you'll join GCU's thriving, friendly and diverse community - giving you a global network of like-minded professionals who share your belief in social responsibility and serving the common good.
Tourism Destination Management
You will examine the concept of strategicsustainable destination development from amanagement and marketing perspective. Thismodule includes a live project. In 2016 this wasfor the Culture Division, Ministry of CommunityDevelopment, Culture and the Arts, Governmentof the Republic of Trinidad & Tobago, wherestudents had to formulate in groups, two realisticrecommendations aimed at embedding cultureso as to enhance the islands tourism competitiveadvantage. Previous projects include working withpartners such as Love Loch Lomond, Glasgow CityMarketing Bureau and Visit Scotland.
Throughout this module you will widen yourunderstanding of the relationship between heritageand tourism through examination of culturalresource management concerns in a global contextas well as at the individual heritage operation level.
Sport Event Tourism
This module will examine the interconnectionsof these three expanding fields of study byrecognising the variety of experiences throughparticipation and spectator relationships.You will also investigate the influence of policyand examine the challenges of contemporarywork in the area.
Global Strategy - Challenges and Choices
You will learn how to develop a criticalunderstanding of challenges and choicesin the global business environment andimplications of management.
Contemporary Issues for Business and Society
Explores the geopolitical, economic, social andtechnological environments in which businessesoperate and encourages you to reflect criticallyupon these issues.
Personal and Professional Development
Enables you to identify, understand, developand articulate your personal abilities in thecontext of your future career aspirations.
This module develops advanced skillsrelated to a range of research methods neededfor academic and practical research atMasters level.
The final element of the programme is thedissertation, which provides you with anopportunity to design and undertake a pieceof original research in a selective area oftourism management.
A range of assessment methods are usedwhich are designed to develop your intellectual,professional and transferable skills in relation to theprogramme. Assessment methods vary betweenmodules and may include: unseen examination,class tests, written course work, presentations andgroup work.
Your MSc International Tourism Management, accredited by the Tourism Management Institute (TMI), opens doors to new career opportunities across a range of sectors and specialities. With GCU's global reputation for academic excellence and focus on promoting meaningful positive change, industry leaders know our graduates will help them stay ahead and serve as leaders in this dynamic and exciting field.
Tourism has experienced continued expansion and diversification, becoming one of the largest and fastest growing economic sectors in the world. According to UN World Tourism Organization (UNWTO, 2014) the worldwide international tourist arrivals are expected to see a 3.3% increase a year between 2010 and 2030, and reach 1.8 billion by 2030, with emerging destinations growing at the fastest rate.
This creates many career opportunities for qualified managers in the hospitality and tourism industries in both developed and developing countries. The MSc International Tourism Management is designed to prepare graduates for management and senior management positions in a complex and dynamic industry.
The course helps you to start or develop a career in the international tourism industry. You build a strong theoretical and practical foundation by studying both business management and tourism modules.
You learn to apply and critically challenge your understanding of the industries in practical contexts, particularly in the work-related learning module and during your industry placement. You also critically examine the sustainability of the international tourism industry. Throughout the course enhance your employability skills, such as communications and team-working, which are vital for rapid career development.
The placement option offers you an additional opportunity to develop your practical skills, either in the UK or abroad. We help you gain a placement by running employability workshops and have dedicated placement team to support you. Placement opportunities exist in organisations such as • Omega Travel • Cosmos • Visit Peak District and Derbyshire • Hilton • Marriott • Conrad • Anantara resorts • Como resorts • the Gleneagles hotel • the Hotelbeds Group.
You graduate with the skills and knowledge to plan, manage and promote products, services, businesses and destinations in the international tourism industry in a competitive and sustainable manner.
The course is based on the following principles
This course is recognised by the Tourism Management Institute, the professional organisation for tourism destination managers.
September start – typically 12 months or 24 months with work experience
January start – typically 15 months
Choose one 15 credit module from
• strategic resort hotel management • hospitality service excellence • managing profitable food and beverage operations • managing the property asset • talent management • sustainable tourism and hospitality in 21st century • contemporary issues in tourism • tourism and globalisation • visitor attraction management • tourism, culture and society • sales and revenue management
You can find international careers in organisations such as • international tour operators • transport operators • visitor attractions • resort management • hotel corporations • conference and event organisers • national tourist organisations • government agencies • tourism consultancy firms.
You can also continue with further study by completing a PhD or Doctorate in Business Administration.
This master's programme has been designed to meet the needs of those who aspire to management in tourism. It is aimed to help you develop a detailed knowledge and understanding of tourism and of the tourist industry. It is designed to give you the associated management skills and abilities necessary for management in the world’s largest and fastest growing industry to meet the needs of an ever more sophisticated international traveller.
The MSc in International Tourism Management is intended for those with a passion for the wider tourism industry. It is designed for tourism managers and those who would see their career in tourism. The International Tourism Industry is one of the world’s major growth areas. The industry is vast and covers a diverse range of activities from Tourism Planning and Development at local and national level, creating and marketing tourist packages and the operation hotels and restaurants. The qualification is recognised worldwide for International Employment.
The course examines tourism management from the point of view of both the commercial private sector business and the public non-business perspective (tourism products and experiences), and is underpinned by understanding key principles of tourism. It will equip you for working at the level of individual enterprises, across the different sectors of the tourism industry, including its public sector in tourism development and promotion to managers within tour operations and destination management. The programme is vocationally relevant and academically challenging, this course is for current employees seeking to up-skill and move into management positions across the tourism sector, as well as providing graduates with all the competencies and qualities needed for employment and career growth as tourism managers.
Commencing in early September, the course starts with an induction period of three days duration. As a full time student you will complete the master’s degree in three semesters / one calendar year. Part-time students will complete a maximum of two modules per semester and it will take six semesters 2 to 2½ years.
A key strength of the MSc is that it is modular in structure and delivered in blended learning mode, with all modules being taught in 3 day intensive blocks.
Our novel delivery is designed to fit around your home and work life as a mature student. We recognise that being able to schedule study around your life-needs is of vital importance for academic success. Accordingly we have designed our master’s programmes to be delivered in compact and intensive three day immersive learning experiences.
The block delivered modules are supported with online discussion groups and three half day learning sets (tutorial learning support) per module. These days are set to meet with your tutors and student groups to develop your assessed work.
Semester three includes the three day learning block on research methods followed by a series of support meetings with your dissertation or business project supervisor between June and September.
The calendar of scheduled teaching blocks and learning sets is available to you prior to commencement on the programme.
Accredited by the Institute of Hospitality that academic, vocational and professional standards achieved are appropriate and programme content and delivery meet international Institute of Hospitality benchmark standards.
This qualification offers a world of opportunities in terms of career options in one of the world’s largest and fastest growing industries. The tourism industry is composed of a diverse range of sectors and employers including national tourist organisations, airlines, visitor attractions (theme/amusement parks, natural landscape sites, castles, museums), tour operators, event venues, ferry/cruise companies, airport operations and management. You also have the opportunity to pursue avenues such as teaching, lecturing, training, research and consultancy in relation to tourism.
Did you know the tourism industry is a major contributor to the global economy? It accounted for 9.8% of world GDP in 2015 and supports 284 million people in employment, the equivalent of 1 in 11 jobs on the planet.
This Master's degree has been developed to meet the growing demand for competent and resourceful managers in the rapidly expanding tourism industry. It is delivered on our Greenwich Campus, a UNESCO World Heritage Site which attracts tourists from all over the world.
Organisations that develop tourism facilities, and those that provide essential services such as transport and holidays, are set to expand in the future. There is increasing demand for experts in formulating tourism policies, tourism plans, strategies and tourism marketing. As a tourism professional, you will need to take a strategic perspective and help develop a competitive sector that is sustainable.
Our tourism teaching team consists of highly qualified academics, researchers and practitioners in the tourism field.
You will gain sound foundation of business and management principles as well as specialist tourism skills and expertise that are essential for a successful career in tourism management today.
You will be able to undertake an optional placement with a tourism business or organisation. This gives you the opportunity to gain professional experience in various aspects of tourism management, which is an increasingly important requirement.
Our hospitality, leisure, recreation and tourism subjects were ranked:
Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.
We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.
The aims of this degree are to:
Students are required to study the following compulsory courses.
Students are required to study the following compulsory courses.
Students are required to study the following compulsory courses.
You will be assessed through various means, which may include:
Careers in all aspects of the international tourism industry are open to you, including government tourism agencies, international tourism organisations, tour operators, airlines, marketing, and cultural, heritage, festival and other specialist tourism operations.
You can reach out to top employers through our dedicated Business School Employability Office (BSEO). Our team focuses on developing your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs.
The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards; which shows their dedication to actively support career development.
The Tourism Society provides an additional forum for students to meet and discuss current trends with faculty and guest speakers.
Our MSc International Tourism Management programme is one of the longest-established university tourism programmes in the world, combining our world-class research expertise with a strong focus on enterprise and innovation.
We have channelled our wealth of industry-relevant teaching and research experience into the ideal platform for a career in the global tourism industry.
The structure of our Euromasters programme includes the opportunity to undertake a placement in industry between the two years of study.
This experience gives students (particularly those with little prior work experience) a significant advantage in terms of employability upon graduation.
This programme is studied full-time over two academic years and part-time over four academic years. It consists of twelve taught modules and a dissertation.
Example module listing
The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
The programme takes a broad view of tourism and provides an opportunity to explore issues and problems relevant to a wide range of situations and aspects likely to be faced by tourism managers and other relevant professionals.
It gives an opportunity to develop academic skills and knowledge. At the same time it maintains a practical focus on the rapidly developing tourism industry. Its intensive but generalist approach aims to prepare students for a wide range of possible careers in travel and tourism.
It is designed to provide an appropriate base for employment opportunities in official tourism organisations, in transport, hotels, tour operating and travel agency companies, in government and other organisations where knowledge of tourism is important.
The programme draws on the stimulus of the School’s recent research activities, and takes an integrated approach to the relationships between the various components of the programme.
The programme also provides students with opportunities to work directly with industry partners through not only guest lectures, but also on a real tourism project through the Applied Dissertation initiative and during fieldtrips.
The programme encourages students to develop skills in relation to practical research and decision making in a tourism business environment.
Knowledge and understanding
Upon completing the course, students will be able to demonstrate:
Intellectual / cognitive skills
Students will have the ability to:
Professional practical skills
Students will be able to:
Key / transferable skills
Students will learn:
We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.
In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.