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Masters Degrees (International Marketing Management)

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The MSc International Marketing Management degree is designed to meet industry demand and is accredited by the Chartered Institute of Marketing (CIM). Read more
The MSc International Marketing Management degree is designed to meet industry demand and is accredited by the Chartered Institute of Marketing (CIM).

The MSc International Marketing Management course involves the study and analysis of consumer attitudes to products and business and looks at the behaviour of the customer in a rapidly changing world. It covers both domestic and international marketing issues and develops a more creative, flexible and customer-focussed approach.

A postgraduate qualification in international marketing management will enhance your ability to be more creative, flexible and disciplined in your approach to marketing. Additionally, this MSc International Marketing enjoys dual award status with the Chartered Institute of Marketing and students who successfully complete the course with us can, if they wish, go on to take two additional CIM modules and gain the Institute’s PG Professional Diploma

The course is available to study full-time on campus or online via distance learning.

Visit the website http://www.rgu.ac.uk/business-management-and-accounting/study-options/postgraduate-taught-full-time/international-marketing-management

Course detail

Marketing involves the study and analysis of consumers attitudes to products and business, and their behaviour in a rapidly changing and dynamic world.

Stage 1

•International Branding
•Marketing Strategy
•Strategic Digital Communications

Exit Award: PgCert International Marketing Management

Stage 2

•Global Marketing Management
•Business Marketing and Innovation OR
•Consumer, Media and Communications
• Research Methods

Exit Award: PgDip International Marketing Management

Stage 3

•Dissertation

Award: MSc International Marketing Management

Full-time Study

In full time mode, you will learn through a combination of lectures, seminars and workshop sessions. These comprise of a mix of group study, discussion, simulation and presentations of findings by teams and individuals. You will work as an individual and also as part of a team on case studies, team activities, presentations and discussions.

Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).

Distance Learning

Our supported distance learning mode of delivery allows you to study online from any location and is designed to fit in around your work commitments. You will be taught and supported by experienced industry professionals who will recreate the same challenging interactive format of the on-campus courses for those studying at a distance.

Our virtual learning environment, CampusMoodle offers students flexibility of where and when they can study, offering full and open access to tutors and other class members. Students have the benefit of being part of a group of learners with the invaluable opportunity to participate in active, group-related learning within a supportive online community setting. The online campus provides students with lectures and course materials and it also includes:
•Virtual tutorials
•Live chat
•Discussion forums - student and tutor led
•Up-to-date web technology for delivery methods
•User friendly material
•Access to our online library

As online learners, students are part of a 'virtual cohort' and the communication and interaction amongst members of the cohort is a significant aspect of the learning process.

Careers

Through the range of management subjects studied on his course you will be prepared for a career at middle and higher level management in this exciting and challenging field.

There are a wide range of opportunities available with a qualification in international marketing management. Some typical career routes which graduates have moved into are:
• brand and product management
• advertising
• public relations
• market research
• sales management
• retailing
• general marketing management

How to apply

To find out how to apply, use the following link: http://www.rgu.ac.uk/applyonline

Funding

For information on funding, including loans, scholarships and Disabled Students Allowance (DSA) please click the following link: http://www.rgu.ac.uk/future-students/finance-and-scholarships/financial-support/uk-students/postgraduate-students/postgraduate-students/

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Cultural and national differences pose various problems for organisations who market their products and services around the world. Read more

Cultural and national differences pose various problems for organisations who market their products and services around the world.

Our MSc International Marketing Management programme will provide you with a comprehensive framework for understanding the theories, concepts, applications and unique challenges of marketing in a fast changing international and global context.

The programme will develop your appreciation of strategies and tactics for international markets, along with their implications, and build your understanding of marketing management for multinational and global organisations.

The core modules cover topics in international business and marketing, while our optional modules allow you tailor the programme according to your interests.

Programme structure

This programme is studied full-time over one academic year and part-time students must study at least two taught technical modules per academic year, until a total of eight is reached. It consists of eight taught modules and a dissertation.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

Educational aims of the programme

The programme aims to provide a high quality, vocational education which is intellectually rigorous and up-to- date, as well as relevant to the needs of existing and future managers, executives and other professionals in international marketing management.

In addition to subject-specific knowledge, the programmes aim to develop generic management skills necessary to be effective in todays’ challenging business environment.

The programme has a business management orientation related to international marketing management and draws upon a range of cognate areas of study to explain and analyse this business function.

It takes an integrated approach so as to provide a coherent exploration of the inter-relationships between the various components. The, programme is international in scope and coverage, and lecturers draw upon the most recent research to inform their teaching.

The programmes aim to develop students as independent and reflective learners, able to continue their learning once in their chosen profession.

Programme learning outcomes

Knowledge and understanding

Upon completing the programme, students will have:

  • A systematic, in-depth understanding of the development, issues and influences relevant to international marketing management
  • A high level of theoretical and applied knowledge of the management, operation, organisation and provision of business sector education
  • An understanding of the research process

Intellectual / cognitive skills

Students will have the ability to:

  • Independently critically evaluate approaches and techniques relevant to international marketing management
  • Evaluate outcomes and accurately assess/report on own/others’ work with justification and relate them to existing knowledge structures and methodologies
  • Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills

Students will ble able to:

  • Conduct research and produce a high quality Dissertation: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
  • Identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches

Key / transferable skills

Students will gain a range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research.

Graduate prospects

Our marketing graduates who enrol with the Chartered Institute of Marketing (CIM) as an Affiliate can study CIM qualifications without having to complete all of the modules. For most qualifications, students will only need to take two assessments instead of the usual three and therefore, students will add an individual award to supplement their degree. There is a fee to join CIM.

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

Learn more about opportunities that might be available for this particular programme by using our student exchanges search tool.

Professional recognition

Surrey Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the Chartered Institute of Marketing (CIM).



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Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Management (International Management) at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017). Read more

Visit our website for more information on fees, scholarships, postgraduate loans and other funding options to study Management (International Management) at Swansea University - 'Welsh University of the Year 2017' (Times and Sunday Times Good University Guide 2017).

We offer a MSc in Management (International Management) for students from any background who would like to work in business or management. The Management (International Management) programme has been specifically designed with a clear focus on management in an interconnected global community. This programme in Management (International Management) covers core management concepts such as international marketing, operations management, global strategy, finance and international human resource management. To help you get the best from your studies, the programme also includes an academic skills module that covers issues such as research methods, presentation skills, group dynamics and employability support.

MSc Management Pathways

- Generalist MSc Management - for you to create your own mix of specialist modules

- Marketing - focused on the challenges of global marketing activities

- Finance – for students interested in financial aspects of management

- Human Resource Management – focused on the challenges of leadership and managing a global work force

- Entrepreneurship – for students interested in the dynamics of starting their own business

- Operations and Supply Management – focused on the management of global operations and supply networks

- International Management – considers contemporary management practice in a global setting

- International Standards – focused on the role of internationals standards (such as ISO) in quality improvement

- Business Analytics – to equip students to work in the era of ‘big data’

- E-Business - investigates the challenges and opportunities of global information systems networks and e-commerce

Key Features of the Management (International Management) Programme

- All modules on the Management (International Management) programme are taught by our world-class faculty who have a breadth of industrial and academic knowledge

- Swansea is joint 1st in Wales for international ranked research (REF 2014)

- 93% of Swansea students in employment six months after graduating

- High contact time – our modules come with a lecture (in class sizes capped at approximately 150 students) and seminar/tutorial (in class sizes capped at 30) every single week

- Fully refurbished facilities – we have invested half a million pounds in a recent refurbishment to our student facilities

- Scholarships available for outstanding students

- Swansea is 1st in Wales for world-leading impact - 60% at 4-star level (REF 2014)

The MSc Management (International Management) is designed for students who wish to focus specifically on the opportunities and challenges of business in an interconnected global marketplace. Students will undertake modules in global business and international management before undertaking a specialist management consulting style project on international business.

Modules

Modules on the Management (International Management) programme may include:

Managing Financial Resources

Human Resource Management

Marketing Management

Operations Management

Strategy

Global Business Environment: International Political Relations

International Management

Careers and Employability

We have an excellent track record of placing our graduates including those from the Management programme with major multinational companies and our graduate employment rate is 92%.

From the moment you arrive at the School of Management as a student on the Management programme we will work with you to help you build your skills and experience to enhance your career prospects. During your time with us you’ll have the chance to:

- Undertake a work placement or internship through the Swansea Paid Internship Network (SPIN) or ‘Week of Work’ initiative

- Work and network with employers from a range of national and multi-national companies through our visiting speaker programme

- In conjunction with the International Development Office, undertake an Internship in India, with a company such as GE, Thomson Reuters, 3M, Private Equity or Kanvic Consulting

- Boost your skills and meet employers during our biannual Employability Week

- Complete the Swansea Employability Award

- Participate in one of our student challenges and competitions, such as the Branding Challenge, and CIM student competition ‘The Pitch’

School of Management

The School of Management at Swansea University is building on long-established foundations as one of the UK's top providers of Management, Accounting & Finance and Economic education.

The School of Management's vision is to make a difference to society and the economy locally and globally through excellence in research-led teaching that has resulted in the School being ranked 17th in the UK for research impact* and 26th in the UK for research excellence, all working towards continuing our trend of becoming one of the top business schools in Wales and the UK.

Environment:

The School of Management comprises over 150 staff and more than 2000 students studying at the new £450million Bay Campus, with the School of Management building itself providing truly world-class facilities with an impressive communal Atrium, new teaching rooms, meeting room and IT equipment.

School of Management, alongside the Great Hall, also proudly offers high quality conferencing and event capacity all within half a mile of the M4 corridor, that has already attracted several high profile and key events during the short time that the Bay Campus has been open.

Ambition:

Through its enterprise and innovation activities of business engagement the School plans to focus on three global challenges: Health & Wellbeing, Digital Society and Sustainable Economies. The School of Management's aim is to deliver world-class education through collaboration, innovation and fresh thinking, and we pride ourselves on the outstanding student experience on offer here at the School of Management ensuring a rich learning environment, while also developing our staff in line with Swansea University's wider ambition to anchor and underpin everything we do with a core set of values.

Opportunity:

School of Management aspires to be known globally as a centre for educational excellence, working in partnership with other Swansea University departments and organisations to create joint programmes that reflect the skillsets required by an evolving workplace.

*THE Research Excellence Framework 2014: Institutions ranked by subject



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The Master in International Marketing Management (MIMM) provides a broad learning and training experience that helps students enter in the job market. Read more
The Master in International Marketing Management (MIMM) provides a broad learning and training experience that helps students enter in the job market. The program aims at preparing students for a successful career in international marketing management, whether in a large multinational firm, a smaller company, or their own business.

The Master is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by the presence of academics of international standing and managers, case discussions, role playing, individual group projects and seminars.

Learning objectives

The Master aims at developing knowledge, competences and abilities in order to analyze the international markets and to assume managerial, commercial and marketing responsibilities. It enables to operate in international contexts thanks to original, dynamic and unique approaches, culture and knowledge coming from a training process that virtuously integrates the economical-managerial disciplines with the psychological-organizational ones. A classroom mix of different competencies will benefit the learning environment and allow students to share different perspectives of the marketing field. The Master aims at training professionals able to comprehend and put into action a cross-cultural approach in the negotiation and strategy development phase. The learning objectives are to develop an open culture, flexible to changes and a long lasting set of competences able to continuously adequate themselves to various and dynamic economical contexts. Students will complete the program by taking an internship at one of the Master’s partner companies, either in Italy or abroad.

Career opportunities & professional recognition

Graduates from the Master will gain full marketing management knowledge and practices. They may take positions in any company or agency to carry out tasks related to marketing and customer management and marketing research. Graduates from the Master can take positions in market research centers and institutes or marketing offices of multi- nationals as well as smaller companies, as market analysts, marketing managers, product and brand managers etc.

Curriculum Propedeutic courses
● Propedeutic psychology course* (10 ECTS/CFU)
○ Fundamentals of social sciences and psychology for marketing
○ Principles of applied social research methodology

● Propedeutic economics course** (10 ECTS/CFU)
○ Fundamentals of business and management
○ Principles of marketing

* Those courses should be considered mandatory only for students coming from faculties other than Psychology.
** Those courses should be considered mandatory only for students coming from faculties other than Economics.

Core courses (32 ECTS/CFU)
● Introduction to internationalization
● Understanding international markets
● Consumer behavior
● International marketing research
● Marketing strategies in an international setting
● Evaluating companies and markets for action
● Managing the international marketing mix
● Managing psychology in an intercultural context

Field projects and seminars (6 ECTS/CFU)
Teaching method includes seminars and conferences from guest speakers and practical activities:
● Field works implemented by small groups and coached by partner firms
● Project works

Internship and final report (12 ECTS/CFU)

Problem solving

The Master is structured to guide students in developing strategic capabilities in the search for innovative and creative customer-based marketing strategies for enterprises’ competitiveness. Students will be able to introduce a new and effective way of approaching and managing markets internationally.

World class faculty

Academics, professionals and key note speakers with international profiles will enhance students’ learning experience in the Master.

Interdisciplinary approach

The Master has a methodology and a cultural approach which embraces two different scientific fields of study: Management and Psychology. This extends and enriches students’ perspectives and capabilities to understand markets and customers in greater depth.

A 360 degree experience

The strong relationship among the students, their involvement in different activities and the specific contexts, as well as the city of Milan, and Università Cattolica will make the Master an extraordinary living experience.

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Our CIM-accredited Marketing MSc programme develops your understanding of marketing from a strategic perspective. Our Marketing (International Marketing) MSc is designed for those seeking to develop their knowledge of global and multi-cultural marketing – positioning you for a career in a multinational organisation. Read more
Our CIM-accredited Marketing MSc programme develops your understanding of marketing from a strategic perspective. Our Marketing (International Marketing) MSc is designed for those seeking to develop their knowledge of global and multi-cultural marketing – positioning you for a career in a multinational organisation.

As more consumer markets emerge, companies are increasingly interested in marketing their products around the world. If you want to be a part of one of these exciting ventures, this is the course for you.

On the course, you will:

• Examine how cultural differences, new technologies and the rapid emergence of Brazil, Russia, China and India create opportunities and challenges·
• Develop your knowledge of both the theory and practice of marketing at an advanced level
• Gain an in-depth and critical understanding of research methodologies, and marketing planning and strategy

Scholarships

Scholarships are available for this course. Please click the link below for more information.
https://www.brighton.ac.uk/studying-here/fees-and-finance/postgraduate/index.aspx

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules (Moving to Masters, Critical Developments in Marketing Theory and Practice, Marketing Planning and Strategy, Marketing Research I: quantitative methods, Marketing Research II: qualitative methods, and a dissertation).

This specialist route includes one subject-specific module (International Marketing), but also shares a range of optional modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study seven core modules. You will also select one option module, which will allow you to specialise in an additional strand of marketing.

Modules

Moving to Masters
Critical Developments in Marketing Theory and Practice
Marketing Planning and Strategy
Marketing Research I: Quantitative Methods
Marketing Research II: Qualitative Methods
International Marketing
Dissertation

One from:

Branding and Communications
Social Marketing
Behavioural Economics
Digital Marketing
New Product Development

Please visit the website for further information:

https://www.brighton.ac.uk/courses/study/marketing-international-marketing-msc-pgcert-pgdip.aspx

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership:

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

• The Marketer – the members' magazine
• Studying Member e-news
• Learning Zone website – study resources
• Marketing library and online archive resources

Professional Certificate in Marketing

The course consists of four units, two of which will be exempted:

Marketing Essentials (exempt)
Marketing Information and Research (exempt)
Assessing the Marketing Environment
Stakeholder Marketing

Professional Diploma in Marketing

The course consists of four units, two of which will be exempted:

Marketing Planning Process (exempt)
Delivering Customer Value through Marketing (exempt)
Managing Marketing
Project Management in Marketing

Diploma in Digital Marketing

This course consists of three units, one of which will be exempted:

Marketing and Consumer Behaviour (exempt)
Digital Marketing Essentials
Digital Marketing Planning

International Study Exchange

Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.

You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing.

Teaching excellence

Most of our tutors worked in industry before joining the university and continue to consult for corporate firms, which allows them to integrate the latest commercial developments into our courses. They are also active researchers at the forefront of marketing theory.

Industry representatives advise on the content and development of our courses and contribute to teaching as guest lecturers. Their talks help to bring classroom theory to life by sharing real-world case studies, results and pitfalls.

You will learn transferable skills in research, presentations, group work and conflict resolution, all of which are highly sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

A Marketing (International Marketing) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors such as:

• advertising
• branding
• communications
• creative and design
• digital marketing
• direct marketing
• event management
• market research
• marketing (general)
• media
• product marketing
• public relations
• sales

The course is ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.

By the end of the course you will be equipped with the skills to think and act independently, and to arrive at well considered judgements and decisions in co-operation with others. You will be able to interpret information, data and ideas to produce creative solutions to problems and identify market opportunities.

Careers Advice and Support:

As a student you will have access to our Careers Service, including careers counselling sessions, CV checking, mock interviews and advice on setting up your own business.

Entrepreneurship network:

Beepurple is the university’s entrepreneurship support network. They offer free support any student or graduate with their business ideas, freelance plan or social enterprise project. Beepurple run events throughout the throughout the academic year, designed to equip you with key skills that will improve your employability and help you grow a successful business. By taking part in their activities and events, you will meet like-minded people, hear how other graduates set up their own businesses and gain key enterprise skills that will help you stand out from the crowd.

For more information visit http://www.beepurple.co.uk

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This masters degree offers the perfect starting point for a career in strategic marketing, particularly in an international business environment. Read more

This masters degree offers the perfect starting point for a career in strategic marketing, particularly in an international business environment.

You’ll learn to appreciate modern developments in marketing management theory and practice and explore essential areas including international marketing, marketing strategy and marketing research. You’ll also examine key topics such as international services marketing, consumer behaviour across cultures and global supply chains.

The course has a practical focus and you’ll develop professional skills through in-company assignments and case studies examining genuine business scenarios.

Our academics are experts in their field with extensive teaching, research and consultancy experience of international standing. As such, this course is globally recognised and attracts students from all over the world. You’ll gain cross-cultural experience and an understanding of the skills required to work in an international environment.

Academic excellence

The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across all five continents.

Our research makes an important contribution to your learning on the MSc International Marketing Management; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre is the Business School’s established and esteemed centre of excellence for scholarly research work.

Accreditation

This course is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain professional qualifications through CIM Graduate Gateway. This means you can work towards CIM qualifications during your studies and will receive exemptions from selected assessments.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and map alongside our own degrees, which ensures you are equipped with the best opportunities for a successful marketing career.

The course is also accredited by the Institute of Export and International Trade (IOE), the professional membership body representing and supporting the interests of everyone involved in importing, exporting and international trade.

Course content

Core modules will develop your understanding of international marketing in theory and practice.

You’ll learn how organisations use marketing research to understand their audience and complement this with an awareness of consumer behaviour in different cultures. Then you’ll examine how this information is turned into practical marketing strategies, with modules focusing on marketing communications and strategy as well as the challenges of international marketing.

From there, you’ll develop your knowledge by focusing on international services marketing and considering practical solutions to the problems of global supply chains. You’ll also choose an optional module in an area that interests you, such as social media marketing or corporate social responsibility. During the company marketing project, you’ll have the chance to work alongside an external organisation to research and develop strategies to address their marketing problems.

You can apply your research skills and knowledge to a dissertation which you submit by the end of the year, or you can take a different route. Our third semester consultancy projects give students the opportunity to work with a live business situation, make links with industry and gain work experience that can be exceptionally rewarding.

Throughout the course you’ll also benefit from a Professional Skills and Employability module, dedicated to developing the key skills employers are looking for when recruiting marketing graduates. Read what our current students say about the opportunities for professional development.

Course structure

Compulsory modules

You’ll take nine compulsory modules, plus either a research dissertation or consultancy project.

  • Consumer Behaviour Across Cultures 15 credits
  • Marketing Research 15 credits
  • Marketing Communications 15 credits
  • Global Marketing 15 credits
  • Marketing Strategy 15 credits
  • International Services Marketing 15 credits
  • Global Distribution and Supply Chains 15 credits
  • Professional Skills and Employability 15 credits
  • Company Marketing Project 15 credits
  • Dissertation or Marketing Consultancy Project 30 credits

Optional modules

You’ll choose one further optional module.

  • Corporate Social Responsibility and Sustainability 15 credits
  • Direct, Digital and Interactive Marketing 15 credits
  • Social Media Marketing 15 credits

For more information on typical modules, read International Marketing Management MSc in the course catalogue

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Career opportunities

This masters degree will prepare you to pursue a career in marketing management within an international or domestic environment. You’ll develop the professional skills to work within a range of business situations, from large multinational corporations to smaller organisations, or within your own business.

You’ll be able to pursue a career in many areas including international marketing, export marketing, marketing research, marketing consultancy, services marketing, social media marketing, direct, digital and interactive marketing, or supply chain management.

Top graduates who aspire to a research or academic career will also be prepared to pursue a PhD in marketing.

Careers support

Our dedicated Professional Development Tutor provides tailored academic and careers support to marketing students. They work in partnership with our academics to help you translate theory into practice and develop your interpersonal and professional business skills.

This means you will develop the academic skills to successfully progress through the course, and also the professional skills you will need to secure employment and start a successful career.

You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.

Read more about our careers support.



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Understanding the consumer lies at the very heart of effective international marketing management. Consumer psychology provides detailed insight into how consumers think, feel and act and is vital to a range of marketing actions including consumer research, product design, decision making, communication and pricing. Read more

NEW FOR 2014

Understanding the consumer lies at the very heart of effective international marketing management. Consumer psychology provides detailed insight into how consumers think, feel and act and is vital to a range of marketing actions including consumer research, product design, decision making, communication and pricing.

Our MSc International Marketing Management with Consumer Psychology is ideal for students wishing to develop a career in global marketing management based on a strong understanding of psychological approaches and interventions in consumer-led marketing strategies.

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Build a successful career in international marketing management, working at home or overseas within a variety of business environments. Read more
Build a successful career in international marketing management, working at home or overseas within a variety of business environments.

About the programme

This degree provides you with solid theoretical and practical knowledge and skills in the key areas related to the efficient management of international marketing. It will enable you to be an effective marketing manager within a variety of business environments. The option exists to specialise in particular areas of marketing and business functions, with an emphasis on international themes.

The modules offered will enable you to develop the essential skills and knowledge required to operate a marketing function successfully, with optional modules developing specialist knowledge such as international and global marketing; business to business marketing; and marketing, innovation, creativity and enterprise.

Your learning

To exit with a Postgraduate Diploma you must pass the taught modules. Most students continue to work towards an MSc and will complete relevant modules and a dissertation.

Modules include:
• International Marketing Management (20 credits)
• International Marketing Communications (20 credits)
• Managing Financial and Information Resources (20 credits)
• Marketing, Innovation, Creativity and Entrepreneurship (20 credits)
• Strategic Management in an International Context (20 credits)
• Business to Business Marketing (10 credits)
• Research Methods (10 credits)

MSc

To attain the MSc, you will complete an MSc dissertation (60 credits) combining the skills and knowledge developed during the Diploma stage to produce an individual piece of relevant research.

Our Careers Adviser says

Graduates have a rich diversity of career options and many typically enter management posts in exciting areas including marketing communications, market research, business development, new product development, business to business marketing and brand development. Graduates may also pursue entrepreneurial opportunities on an international basis.

Financial support

In session 2015/16 the Postgraduate Diploma element of this programme carried SAAS postgraduate loan funding for eligible students. Check
http://www.saas.gov.uk for 2016/17 loan info.

Facilities

We have invested in new facilities at our Lanarkshire Campus. There are new teaching rooms and a postgraduate student learning space which ensures our environment supports your learning. The use of technology (such as virtual learning environments, mobile applications, smart boards, etc.) at all campuses will add to your experience. Library and study spaces have also been upgraded and are regularly reviewed.

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The programme aims to provide students with a thorough postgraduate education in the field of international management, with a specialism in accounting and its international aspects. Read more

The programme aims to provide students with a thorough postgraduate education in the field of international management, with a specialism in accounting and its international aspects.

The MSc Accounting and International Management programme is distinctive in its international flavour, with a strong emphasis on the international business themes necessary for analysing the dynamic global business challenges of the 21st century.It offers a critical understanding of current management theories and global accounting practices. The programme covers issues relating to international strategic management, managing people and organisations, global financial reporting, corporate governance, ethics and the fundamentals of marketing.

Why Henley?

  • Consistently maintain highest standards: Henley is in top 1% of business schools worldwide to hold accreditation from all three bodies in the UK, Europe and US
  • Excellent networking potential : 72,000 Henley alumni members in 150 countries
  • High calibre students: always oversubscribed, 1,000 ambitious new Masters students join Henley each year
  • Award winning campus: beautiful, green, 134 hectares, with state of the art facilities
  • World-leading faculty: widely published, frequently asked for expert comment by media and to speak at events
  • Henley is proud to be part of the University of Reading. The University is ranked within the top 200 universities worldwide (Times Higher Education World University Rankings 2016/17 and QS World University Rankings 2018) and 98% of the research is rated as being of international standard.

Course content

Module descriptions are correct for modules taught in the academic year 2017/18. Optional module listings are indicative, and may be subject to change.

Compulsory modules

Either/Or:

Dissertation/Project:

Optional Modules

Students choosing the dissertation must choose ONE optional module from the list below. Students choosing the Management or Accounting project must choose TWO optional modules. Students choosing MMM054 cannot choose MMM027 and vice versa. 

Assessment

Exams, applied project and individual and group assignments

Careers and accreditations

The MSc Accounting and International Management programme is distinctive in its international flavour, with a strong emphasis on the international business themes necessary for analysing the dynamic global business challenges of the 21st century.It offers a critical understanding of current management theories and global accounting practices. The programme covers issues relating to international strategic management, managing people and organisations, global financial reporting, corporate governance, ethics and the fundamentals of marketing.

Graduates from this programme will enhance their employability in a range of careers related to their first-degree discipline or in a general international management as well as more specialized accounting roles.

This programme is granted exemption from four of the Chartered Institute of Management Accountants (CIMA) professional exams: BA1 to BA4.



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This is a specialised Management Masters giving students an opportunity to study a wide range of international business topics. There are three programmes;. Read more
This is a specialised Management Masters giving students an opportunity to study a wide range of international business topics. There are three programmes;

MSc International Business and Strategic Management

MSc International Strategic Management

MSc International Business

and all are designed to provide students with knowledge and skills that would be well suited for careers as business consultants and/or strategy analysts in the broad arena of business and management, but especially in the areas of international business and strategic management. It will also be relevant to those wishing to work in business and economic development roles in public sector organisations.

The programme is suitable for students from any background and will rapidly develop an understanding of management and business studies to an advanced level, with particular reference to the current research agenda and innovative thinking in international business practice.

MSc International Business and Strategic Management

Studying on our MSc in International Business and Strategic Management provides you with the chance look in-depth at the factors that shape international business and how strategy is articulated and enacted in a global context. During this programme of study, you will also have the chance to develop your skills in critical analysis, information processing and data presentation. Subject material is studied in an international context to prepare graduates for the global economy in which organisations operate. The programme is suitable for applicants from a wide range of backgrounds, including those with no previous business studies. Upon completing this programme, you will not only be prepared for a range of careers in international business and management, you will also have the skills and outlook necessary to thrive in an increasingly interconnected global workplace.

Term 1
-International Business in the Global Context [20]
-International Political Economy and Business [20]
-Introduction to Strategic Management [10]
-Managing People [10]

Term Break
Term 2
- Research Methods for International Business and Management Studies [20]
-Strategy in Global Organisations [20]

and One option from:
-Continuity and Change in Organisations [20]
-International Marketing Communications and Ethics [20]
-Social and Environmental Accounting [20]
-International Sales Management [20]
-Global Perspectives on HRM and Employment Relations [20]

Term 3 and Summer
- Dissertation (60)

Note: the University reserves the right to change the modules on offer.

MSc International Strategic Management

Studying on our MSc in International Strategic Management provides you with the chance look in-depth at how strategy is formulated, articulated and enacted in a global context. During this programme of study, you will also have the chance to develop your skills in critical analysis, information processing and data presentation. Subject material is studied in an international context to prepare graduates for the global economy in which organisations operate. The programme is suitable for applicants from a wide range of backgrounds, including those with no previous business studies. Upon completing this programme, you will not only be prepared for a range of careers in international business and management, you will also have the skills and outlook necessary to thrive in an increasingly interconnected global workplace.

Term 1
-International Business in the Global Context [20]
-International Political Economy and Business [20]
-Introduction to Strategic Management [10]
-Managing People [10]

Term Break
Term 2
-Research Methods for International Business and Management Studies [20]
-Case Studies in Strategic Management [20]
and One option from:
-International Business Management and Emerging Markets [20]
-Strategy in Global Organisations [20]
-International Sales Management [20]
-International Public Management (20)

Term Break
Term 3 and Summer
- Dissertation (60)

Note: the University reserves the right to change the modules on offer.

MSc International Business

Studying on our MSc in International Business provides you with the chance look in-depth at the factors that shape the international business environment and how corporations respond to these challenges. During this programme of study, you will also have the chance to develop your skills in critical analysis, information processing and data presentation. Subject material is studied in an international context to prepare graduates for the global economy in which organisations operate. The programme is suitable for applicants from a wide range of backgrounds, including those with no previous business studies. Upon completing this programme, you will not only be prepared for a range of careers in international business and management, you will also have the skills and outlook necessary to thrive in an increasingly interconnected global workplace.

Term 1
-International Business in the Global Context [20]
-International Political Economy and Business [20]
-Introduction to Strategic Management [10]
-Managerial Economics [10]

Term Break
Term 2
Qualitative Research Methods [10]
International Business Management and Emerging Markets [20]
and One option from:
-Strategy in Global Organisations [20]
-Innovation and Technology Management [20]
-Financial Strategy and Governance [20]
-International Marketing Communications and Ethics [20]
-Global Perspectives on HRM and Employment Relations [20]
-International Sales Management [20]


Term Break
Term 3 and Summer
-Quantitative Methods and Data Analysis (10)
Dissertation [60]

Note: the University reserves the right to change the modules on offer.

Where you’ll go from here

York Masters students have been successful in developing careers in a range of organisations in many parts of the world. Common destinations on leaving are:
-Accountancy and Audit
-Computing
-Defence and Aerospace
-Finance and Banking
-Healthcare and Medicine
-Insurance
-Management Consultancy
-Market Research
-Pharmaceuticals and Chemicals
-Tourism and Travel
-Transport, Logistics and Distribution

A small number of students each year are keen to continue their studies, enrolling on specialists masters programmes elsewhere in the UK or moving on to The York Management School’s Doctoral programme.

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Our CIM-accredited Marketing MSc programme develops your understanding of marketing from a strategic perspective. Read more
Our CIM-accredited Marketing MSc programme develops your understanding of marketing from a strategic perspective. Our Marketing (Social Marketing) MSc explores the nuances of marketing for the wider benefit of society, preparing you for a marketing career in the public sector, health authorities, not-for-profit organisations and social marketing consultancies in the UK and internationally.

Social marketing is the systematic application of marketing concepts and techniques to achieve specific behavioural goals leading to an individual or social good. If you want to learn more about this process, this is the course for you. On the course, you will:·

• Understand how to use the motivations of target audiences when planning programmes to influence, and ultimately change, behaviour
• Develop your knowledge of both the theory and practice of marketing at an advanced level
• Gain an in-depth and critical understanding of research methodologies, and marketing planning and strategy

Scholarships

Scholarships are available for this course. Please click the link below for more information.
https://www.brighton.ac.uk/studying-here/fees-and-finance/postgraduate/index.aspx

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules (Moving to Masters, Critical Developments in Marketing Theory and Practice, Marketing Planning and Strategy, Marketing Research I: quantitative methods, Marketing Research II: qualitative methods, and a dissertation).

This specialist route includes one subject-specific module (Social Marketing), but you can also select from a range of optional modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study seven core modules. You will also select one option module, which will allow you to specialise in an additional strand of marketing.

Modules:

Moving to Masters
Critical Developments in Marketing Theory and Practice
Marketing Planning and Strategy
Marketing Research I: quantitative methods
Marketing Research II: qualitative methods
Social Marketing
Dissertation

One from:

International Marketing
Branding and Communications
Behavioural Economics
Digital Marketing
New Product Development

Please see the website for further details:

https://www.brighton.ac.uk/courses/study/marketing-social-marketing-msc-pgcert-pgdip.aspx

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership
You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

• The Marketer – the members' magazine
• Studying Member e-news
• Learning Zone website – study resources
• Marketing library and online archive resources

Professional Certificate in Marketing

The course consists of four units, two of which will be exempted:

Marketing Essentials (exempt)
Marketing Information and Research (exempt)
Assessing the Marketing Environment
Stakeholder Marketing

Professional Diploma in Marketing

The course consists of four units, two of which will be exempted:

Marketing Planning Process (exempt)
Delivering Customer Value through Marketing (exempt)
Managing Marketing
Project Management in Marketing

Diploma in Digital Marketing

This course consists of three units, one of which will be exempted:

Marketing and Consumer Behaviour (exempt)
Digital Marketing Essentials
Digital Marketing Planning

International study exchange

Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.

You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing.

Teaching excellence

Most of our tutors worked in industry before joining the university and continue to consult for corporate firms, which allows them to integrate the latest commercial developments into our courses. They are also active researchers at the forefront of marketing theory.

Industry representatives advise on the content and development of our courses and contribute to teaching as guest lecturers. Their talks help to bring classroom theory to life by sharing real-world case studies, results and pitfalls.

You will learn transferable skills in research, presentations, group work and conflict resolution, all of which are highly sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

[{Careers and employability]]

A Marketing (Social Marketing) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both theoretical knowledge and practical skills necessary for a successful career in marketing.

The course has been designed for people wanting a successful and rewarding careers in sectors such as:

• advertising
• branding
• communications
• creative and design
• digital marketing
• direct marketing
• event management
• market research
• marketing (general)
• media
• product marketing
• public relations
• sales.

The course is ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.

By the end of the course you will be equipped with the skills to think and act independently, and to arrive at well thought out judgements and decisions in co-operation with others. You will be able to interpret information, data and ideas to produce creative solutions to problems and identify market opportunities.

Careers Advice and Support:

As a student you will have access to our Careers Service, including careers counselling sessions, CV checking, mock interviews and advice on setting up your own business.

Entrepreneurship network:

Beepurple is the university’s entrepreneurship support network. They offer free support any student or graduate with their business ideas, freelance plan or social enterprise project. Beepurple run events throughout the throughout the academic year, designed to equip you with key skills that will improve your employability and help you grow a successful business.

By taking part in their activities and events, you will meet like-minded people, hear how other graduates set up their own businesses and gain key enterprise skills that will help you stand out from the crowd.

For more information visit http://www.beepurple.co.uk

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Explore the issues facing contemporary businesses, develop your management skills and enhance your qualifications on this postgraduate course. Read more
Explore the issues facing contemporary businesses, develop your management skills and enhance your qualifications on this postgraduate course.

Whether you’re contemplating a career in business or currently working and looking to enhance your qualifications, our MSc Business Management will equip you with the practical skills to advance your career.

Addressing the essentials of modern business, this course has been designed to develop personal and professional skills of independent thinking, critical analysis and reflective learning, opening doors to increased employment opportunities at postgraduate level.

Whether you’re contemplating a career in business or currently working and looking to enhance your qualifications, our MSc Business Management will equip you with the practical skills to advance your career.

Addressing the essentials of modern business, this course has been designed to develop personal and professional skills of independent thinking, critical analysis and reflective learning, opening doors to increased employment opportunities at postgraduate level.

See the website http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Postgraduate-FullTime

What you'll learn

Our course materials are based on real issues faced by contemporary businesses, covering topics ranging from creativity in business to global economics, strategic management and organisational change management.

You’ll learn to creatively address issues such as competition and sustainability and acquire knowledge of the global economic and business environment. You’ll develop leadership and team development skills and an understanding of management and organisational methods. Guest speakers add value to this course, which is updated regularly to reflect current business issues.

You may also choose to introduce a specialism to your course to reflect your area of interest.

This may include:
• Entrepreneurship
• Human Resource Management
• Marketing
• Sales

This is a full-time course splt up into three trimesters. You can choose to start in either January or September. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.

Recent graduates, continuing students, management practitioners, business professionals, international applicants and aspiring entrepreneurs can all benefit from our MSc Business Management, which is intended to appeal to people of all ages and from a broad spectrum of backgrounds and experience.

Modules

• Sustaining Organisational Performance
• Global Economic Environment and Marketing
• Organisational Change and Management
• Leadership, Strategy and Innovation
• Managing Innovation
• Contemporary Issues in Strategic Management
• Research Methods
• Dissertation

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

MSc Business Management (Banking)

Widen the application of your business management skills to include banking and increase your employment opportunities on this flexible course delivered fully online.

Sharing much of its content with the Global Online MSc Business Management, this course offers you the opportunity to pursue a specialism in banking, opening doors to increased employment opportunities at postgraduate level.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Banking-Postgraduate-Distance-Learning-part-time

MSc Business Management (Entrepreneurship)

Explore the issues facing contemporary businesses, develop your management and entrepreneurial skills on this postgraduate course.

If you aspire to start your own business, combine your MSc Business Management with Entrepreneurship. You’ll learn how to plan new ventures and manage innovation and be equipped with the practical skills and expertise to advance your career.

This course is designed to deliver accessible, creative and flexible postgraduate business education and offer a choice in how, when and where you study - as well as the option to pursue a specialism.

It’s ideally suited to individuals who intend to balance their personal and professional commitments with their studies. This is a fully online course that will build on your existing experience and knowledge and enhance it with contemporary business theory.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Entrepreneurship-Postgraduate-FullTime

MSc Business Management (Events)

Learn about events management, explore the issues facing contemporary businesses and develop the skills to succeed on this flexible course delivered fully online.

You’ll learn about the management of international festivals and events as well as looking at the business events sector worldwide.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Events-Postgraduate-Distance-Learning-part-time

MSc Business Management (Finance)

Enhance your business management skills with a focus on finance and increase your employment opportunities on this flexible course delivered fully online.

By focusing on finance you’ll learn a set of skills and knowledge that will enhance your business and management capabilities, and can also be applied in a range of careers in the financial sector.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Finance-Postgraduate-Distance-Learning-part-time

MSc Business Management (HRM)

Gain an understanding of business and human resource management theory and develop the skills needed to manage staff effectively.

You’ll gain a sound understanding of business and human resource management (HRM) theory, including the skills needed to successfully manage and motivate staff, real issues faced by contemporary human resource managers, and international HRM.

Website: http://www.napier.ac.uk/en/Courses/MSc---Business-Management-HRM-Postgraduate-FullTime

MSc Business Management (Marketing and Sales)

Explore business management, marketing and sales and gain the knowledge and skills to enhance your employment opportunities on this flexible course delivered fully online.

This dynamic blend of business, marketing and sales will provide you with a business education tailored towards employment opportunities in this sector.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Marketing-and-Sales-Postgraduate-Distance-Learning-part-time

MSc Business Management (Marketing)

Explore business management and marketing and gain the knowledge and practical skills to advance your career on this postgraduate course.

This dynamic blend of business and marketing will provide you with a business education tailored towards employment opportunities in this sector.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Marketing-Postgraduate-FullTime

MSc Business Management (Sales)

Explore business management and sales and gain the knowledge and practical skills to advance your career on this postgraduate course.

This dynamic blend of business and sales will provide you with a business education tailored towards employment opportunities in this sector.

Website http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Sales-Postgraduate-FullTime

MSc Business Management (Tourism and Hospitality)

Explore business management with a focus on tourism and hospitality and gain the skills to develop your career on this flexible course delivered fully online.

Covering topics ranging from the management of international business events to contemporary issues in hospitality management, this course provides you with a business education tailored towards employment opportunities in this sector.

Website: http://www.napier.ac.uk/en/Courses/MSc-Business-Management-Tourism-and-Hospitality-Postgraduate-Distance-Learning-part-time

MSc Business Management (Project Management)

Enhance your business management skills with a focus on project management on this flexible online course.

Whether you’re contemplating a career in business, or currently working and looking to enhance your qualifications, our Online MSc Business Management (Project Management) will equip you with the practical skills and knowledge you need to succeed.

http://www.napier.ac.uk/courses/msc-business-management-project-management-postgraduate-distance-learning-part-time

MSc Business Management (Logistics and Supply Chains)

Enhance your business management skills with a focus on logistics and supply chains on this flexible online course.

Sharing much of its content with the Online MSc Business Management, this course offers you the opportunity to pursue a specialism in logistics and supply chains, opening doors to increased employment opportunities at postgraduate level.

Careers

In recent years, students have come to our MSc courses with degrees from many different disciplines, and have gone on to build careers in a range of industries in the public, private and voluntary/not-for-profit sectors.

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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Our MSc International Marketing Management acknowledges the changing role of international marketing, blends contemporary and traditional practice, and gives you the required knowledge and skills to adopt an integrated approach toward creative problem solving and strategic decision making in marketing management. Read more

NEW FOR 2014

Our MSc International Marketing Management acknowledges the changing role of international marketing, blends contemporary and traditional practice, and gives you the required knowledge and skills to adopt an integrated approach toward creative problem solving and strategic decision making in marketing management.

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This programme introduces students to digital marketing management within the international marketplace. Read more

NEW FOR 2014

This programme introduces students to digital marketing management within the international marketplace.

Our MSc International Marketing Management with Digital Marketing will be of interest to students who are living in, and intend working in, the digital economy looking to differentiate themselves within a expanding job market.

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It is widely accepted that the global environmental crisis places significant and growing constraints on the products and services organisations market. Read more

NEW FOR 2014

It is widely accepted that the global environmental crisis places significant and growing constraints on the products and services organisations market. Whereas organisations agree that sustainability is important to all their stakeholders, concern remains about how to market according to sustainable principles.

Our MSc International Marketing Management with Sustainability will suit students looking to develop a career in global marketing management based on providing leadership on how to pursue sustainable and socially responsible marketing strategies.

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