This course involves combining communication studies, applied linguistics, international management and intercultural communication.
Economic globalisation and rapid developments in ICT mean that many organisations now operate on an international scale, or at the very least interact with consumers, clients and/or partner organisations in other countries. Even ‘local’ companies and organisations may have a multicultural workforce, or offer their services or products abroad. As a result, communication has become increasingly international and intercultural.
Organisations seek to create communication strategies that support their overall strategy and objectives. In doing so, they need to interact with stakeholders who may have a variety of linguistic and cultural backgrounds. These stakeholders may include employees, customers, suppliers, financial backers or even local governments. In the Master’s specialisation in International Business Communication, you’ll learn about the all factors, including cultural and linguistic ones, that play a role in communication and need to be taken into account in order to create effective communication strategies.
In your future career as a business executive or communication specialist, you’ll need to be able to assess the quality, reliability and validity of the research that informs your practical decisions ‘on the job’. In other words, you’ll need to be able to judge whether existing research – as well as your own – complies with the ground rules of academic rigor. The programme therefore places emphasis not only on training your research skills but also on developing your awareness of what ‘good research’ entails.
See the website http://www.ru.nl/masters/ibc
- This is one of very few programmes in Europe (and the only programme in the Netherlands) that also focuses on the cultural and linguistic dimensions of international business communication.
- The specialisation deals with theory and insights that are relevant to achieving effective communication in various organisational contexts; from interpersonal communication in a meeting with (multicultural) colleagues, to marketing communication aimed at reaching international target audiences.
- Students do a (group) internship in which they work towards solving a particular communication issue or answering a specific communication question for a company or organisation. This provides hands-on experience in a relevant organisational setting.
- This specialisation attracts students from different countries and because admission to the programme is selective (max. 50 students per year), you’ll be part of a small group of highly motivated Dutch and international students. This means that to a certain extent, your learning environment is international as well.
- Guest speakers are regularly invited to share their knowledge about current developments in business, management and organisational communication.
- Although the main focus is on international communication in larger, multinational companies, graduates of this programme will be able to apply what they’ve learned in a variety of organisations – for profit, non-profit or governmental institutes.
Languages form the heart of communication and that is why this Master’s specialisation is taught within Radboud University’s Faculty of Arts. The programme places a strong focus on the role that languages play in effective corporate communication. Of course, the languages used are not the only factor to consider in a multicultural environment - which is why you will be encouraged to also consider communication issues and strategy from an international management perspective.
In short, you’ll explore the impact of globalisation on business communication, the role of linguistic and cultural diversity in corporate communication, and the human and operational consequences of organisations’ language policy or strategies. In doing so, you’ll also come to understand how such issues can shape and affect an organisation’s performance.
With a Master’s specialisation in International Business Communication, you could pursue a career in government, semi-government, business or academia. For example, our graduates work as internal or external communication managers or press spokespeople in companies, government departments, health institutions or non-profit organisations. Many work in marketing communications at multinational companies, as communication trainers for consultancies, as social media managers or as PR consultants.
- International perspectives
Since the programme focuses on communication in international contexts, and on communication with international target groups, a sizable number of graduates have found jobs outside the Netherlands or with international organisations operating from the Netherlands.
- Wide range of communication functions
Job openings for our graduates can cover a wide range of communication functions, organisational types and (business) sectors. This is because organisations have increasingly come to realise that effective communication is essential to all organisational functions (e.g. marketing, PR, HRM, R&D, finance), and have made a real effort over the past decades to professionalise communications, making (international) business communication an increasingly important discipline.
Corporate communication involves orchestrating internal and external communication instruments to support an organisation’s core activities and to manage its relationship with different types of stakeholders. Due to the internationalisation of markets and businesses, corporate communication has gone global in recent years. Organisations that operate internationally need to take different cultures and language backgrounds into account when designing their communication. Culture and language(s) may affect international communication at three levels:
- The management level: e.g. when CEOs communicate with internal or external audiences
- The organisational level: e.g. when a company communicates about its Corporate Social Responsibility policy
- The marketing level: e.g. when products or services are promoted to an international audience in (corporate) advertising.
See the website http://www.ru.nl/masters/ibc
This specialist pathway will help you to develop an understanding of finance within organisations, as well as develop knowledge of key elements of corporate financial management. There is a particular focus on international capital markets and international banking, preparing you for employment in international contexts where the management of capital in mixed financial economies is complex and therefore risky.
This course will provide you with a thorough understanding of the principals of management and finance, in an international context. You will study a core range of stimulating modules and also have the chance to focus in more detail on areas that interest you.
Recent core modules have covered topics including management research methods, international financial management, human resource management, the international economic environment, and marketing and international capital markets and banking. Optional modules cover a diverse range of topics, which might include project management or business ethics.
The course attracts graduates from a wide range of countries, thus making for an excellent cross-cultural mix in learning and teaching sessions. All students on the course are registered as affiliate members of the Chartered Management Institute.
The course is delivered by highly qualified teaching staff with practical experience of financial management and research, and consultancy expertise in credit, banking and financial services.
During this course you will develop your understanding of the theory and practice of different research methods, both quantitative and qualitative, in business. You will learn to assess how the external business environment will affect your business, and develop strategies for responding to this.
You will complete an investment portfolio exercise which will help you develop your knowledge of international finance, and an insight into the challenges facing bankers, policy makers, regulators and investors in financial markets. You will cover the key theories that underpin financial decisions in an international business.
The business environment is very much international these days, which makes global and inter cultural working a reality. Businesses need to be effective at managing people from an international perspective, and during this course you will look at organisational behaviour and human resources management with a focus on the continuous change and the increasing globalisation of business and management practice.
As an MSc student, you will also be required to complete a dissertation which will allow you to apply all the understanding, knowledge, analytical and conceptual tools that you have gained from your modules.
Students will also have the option to take a module of their choice which might focus on ethics, research in accounting or project management.
Compulsory module for MSc students only
A generalist career in international organisations, more specialist employment in the finance, marketing and human resources management (HRM) sectors globally and further academic studies, eg, a PhD on an international management topic.
Globalisation and an ever-changing economic landscape are introducing new opportunities and practices to effective Human Resource Management (HRM). Our MSc in International Human Resource Management will develop your understanding of real-world HR issues, developing your knowledge and practical skills, with a focus on how a strategic approach to HR can add value to organisations across the globe.
This course is particularly suitable if some, or all, of your career will involve working outside the UK or if you have an interest in global employment issues. Our MSc International HRM is fully accredited by the UK professional body (CIPD) and leads directly to Associate Membership.
The course is taught by an experienced team of lecturers, many of whom have extensive experience as HR professionals, and others who are actively researching and publishing in the field.
The course includes a work placement, and the opportunity of a live research project leading to your dissertation. It also includes a residential event and a visit to the CIPDs national conference.
Our postgraduate business programmes aim to equip you with the specialist skills in management, leadership and strategy and are intensively focused on developing your employability skills so that you can develop rewarding careers as HR leaders.