Our School of Hospitality and Tourism Management offers a fresh, dynamic outlook, unsurpassed industry connections, a leading international reputation and a remarkable track record in graduate employment.
Our two-year Euromasters programme combines a comprehensive education in international hospitality management with the opportunity to undertake valuable work experience in the sector.
This programme addresses, from an international perspective, the various elements of the hospitality industry and their interrelationships.
You will graduate equipped with the skills to evaluate and analyse the international hospitality sector from a managerial, operational and organisational perspective.
The structure of our Euromasters programme includes the opportunity to undertake a placement in industry between the two years of study.
This experience gives students (particularly those with little prior work experience) a significant advantage in terms of employability upon graduation.
You will also, through optional modules and your dissertation, be able to tailor your education to your career aspirations.
This programme is studied full-time over two academic years. It consists of twelve taught modules and a dissertation. The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Hospitality and Tourism Operating Systems
-Hospitality Services Marketing
-Strategic Management of International Hotel Companies
-Intercultural Management in the International Hospitality Industry
-Ethics and CSR
-Current Issues in Hotel Development and Management
-Innovation and New Product Development
-Start-up Ventures in Hospitality
-Strategic Marketing and Brand Management
-Hotel Investment and Financial Management
-Strategic Human Resource Management
EDUCATIONAL AIMS OF THE PROGRAMME
The aims of the new programme are to provide:
-A high quality education, which is intellectually rigorous and up-to-date, as well as relevant to the needs of future managers, executives and professionals in the hospitality industry
-A business management orientation related to the hospitality business drawing on a range of cognate areas of study to explain and analyse this particular sector
-An integrated approach so as to provide a coherent view that explores the interrelationships between the various components of the programme, but at the same time by way of elective modules permits students to pursue an extra element of specialisation relevant to their backgrounds, interests and/or career aspirations
-An international perspective both in scope and coverage
-Up to date information that draws on the stimulus of the School’s recent research activities
-Students with the basis for developing their own approach to learning and personal development
PROGRAMME LEARNING OUTCOMES
Knowledge and understanding
-Critically evaluate the development, characteristics, issues and influences relevant to strategic hospitality management
-Analyse and debate theoretical and applied knowledge in the strategic management, operation, organisation and provision of hospitality services
-Evaluate critically a wide range of approaches and techniques relevant to strategic management in the hospitality sector
-Evaluate outcomes and accurately assess/report on their own/others work with justification and relate them to existing knowledge structures and methodologies
Intellectual / cognitive skills
-Demonstrate high level learning and problem solving skills
-Conduct research and produce a high quality report: this includes the ability to select, define and focus upon and issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of research work
-Identify modifications to existing knowledge structures and theoretical frameworks and to propose new areas for investigations/ new problems / new or alternative applications and methodological approaches
Professional practical skills
-Handle ethical dilemmas likely to arise in management, research and professional practice and to formulate solutions in dialogue with peers, clients, mentors and others
Key / transferable skills
Display a range of skills relevant to the needs of existing and future managers, executives and professionals irrespective of their sector of operation, particularly in the areas of:
-Analysis and synthesis
-Communication and presentation skills
-Organisation and planning
-Report and essay writing skills
-Interactive and group skills
We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.
In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.