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Masters Degrees (International Fashion Marketing)

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This programme is subject to validation. Read more
This programme is subject to validation.

The MA International Fashion Marketing brings together two disciplines for which Regent’s is internationally renowned – fashion and marketing – to provide future fashion marketing managers and directors with the practical and intellectual skills to lead and succeed in the vibrant and fast-changing fashion industry.

Our MA programme has been developed in consultation with industry experts and designed to ensure that our graduates are best placed to capitalise on new opportunities presented by the most sustained period of creative disruption in fashion since the industrial revolution.

Technological innovation is challenging long-established fashion systems and changing the ways in which the industry markets itself globally. Dynamic and fast-paced by nature, the industry is set to continue this period of disruption for the foreseeable future.

Our programme will place you at the heart of the fashion-business revolution, located in central London, the heartland of fashion.

In addition, you will benefit from a study trip to Milan, included in the fees, and have the opportunity to go to Paris and New York, covering all four of fashion’s premier destinations.

Why should I choose this programme?

If London is the fashion capital of the world, Regent’s is surely the best place to study in London. Located in royal Regent’s Park, we are often considered to have the most beautiful campus in the UK’s capital city – and with our sister site in neighbouring Marylebone Village, a haven for fashion and design, there is no better location.

The programme itself is thoroughly grounded in well-established fashion marketing theory and practice, while also focused on developing your personal, professional and leadership skills, as well as your ability to think creatively in response to change.

You will enter the industry in a climate of disruption and uncertainty, particularly to supply chain management and fashion marketing communications, but you will relish the opportunities that this presents.

We encourage students from different disciplinary backgrounds to join our cohort, not only business.

Based on years of experience, we consider there to be five essential elements to gaining the best possible postgraduate education in international fashion marketing and ensuring the most rewarding time as a student.

The best education in fashion marketing is:

‌•Intimate
‌•Intensive
‌•International
‌•Industry-focused
‌•Independent
‌•Intimate

Our teaching philosophy is based on personal attention: our classes are small, with a maximum cohort size of 20. Every student gets to know their lecturers and peers, and you will benefit from more contact time with teaching staff than you would elsewhere. The Regent’s mission is to develop tomorrow’s global leaders: we know that developing you as a future leader in international fashion marketing is most effectively done in an intimate learning environment.

Intensive

Our MA programme is dynamic and intensive, combining modular study with field trips, masterclasses, live projects and industry opportunities. We will immerse you in the fashion industry and the discipline of fashion marketing for the duration of the programme, as well as provide you with the connections to succeed thereafter.

International

There is no better place to study international fashion marketing than Regent’s. With students from over 140 nationalities spread across a small community of 3,500 full-time students, we can confidently claim to be the most internationally diverse university in the UK. With an unmatched international focus and a range of study opportunities at key destinations abroad, our MA programme is truly global.

Industry-focused

As well as being industry-focused in its design and content, your programme is delivered by practitioner lecturers, and encompasses live projects with industry as well as masterclasses with influential industry professionals.

In order to prepare you for careers in international fashion marketing, you will begin your relationship with staff from our dedicated Careers & Business Relations team from Day One, many of whom will jointly deliver your teaching on relevant modules.

Independent

As a private institution, independence is our legal status, but it is also an attitude of mind. We make an intellectual claim on independence, and our students are encouraged to think and operate with independence and individuality.

This is essential to success in both marketing and fashion. By the time you graduate you will have developed your own unique approach to international fashion marketing and your own strengths in relation to the industry.

Key skills, aims and objectives

As an aspiring fashion marketing manager or director, the aim of the MA International Fashion Marketing is to give you the intellectual and practical knowledge to create and implement a fashion marketing strategy within the complex, fast-changing and dynamic international context of the contemporary fashion industry, and to develop the skills necessary to lead and succeed in your future career.

The main educational objectives of the programme are to:

Provide an inspiring learning environment – an environment where you can feel confident that you are acquiring the knowledge and skills that will fully equip you to enter the international fashion industry as a consummate professional
Develop you as a distinctive individual – a professional who is capable of independent, innovative and entrepreneurial thinking in relation to complex and changing contexts
Hone your critical and creative thinking – offering you the opportunity to learn to apply critical, analytical and creative thinking to theoretical and practical fashion marketing briefs
Build your expertise – fostering a thorough knowledge and understanding of the nature and structure of the international fashion industry and its processes, from trend-forecasting through to distribution
Develop your intercultural intelligence – ensuring a sound knowledge of international fashion marketing management for international markets
Develop your technical and strategic skills – developing confident knowledge of marketing strategies, marketing activities and integrated marketing communications strategies and their applications within global fashion contexts
Foster your independence – cultivating your independent application of fashion marketing theories and methodologies
Develop you as an ethical practitioner – ensuring you graduate with a rich appreciation of the ethical and environmental responsibilities involved in the international marketing of fashion
Cultivate reflective practice – facilitating the development of effective reflective and self-management skills
Future opportunities
For over 20 years, Fashion & Design at Regent’s has successfully launched graduates into international careers in fashion. While many of our graduates start their own businesses and creative ventures, some of the brands that our alumni have worked for include:

‌•All Saints
‌•Burberry
‌•Christina Siriano
‌•Coach
‌•Fashion Scout
‌•Fujiwara
‌•Gap
‌•GQ Magazine
‌•Hackett
‌•H&M
‌•Jaeger
‌•Marks & Spencer
‌•Matthew Williamson
‌•Puma
‌•Ralph Lauren
‌•Roland Mouret
‌•Saks
‌•Selfridges
‌•T‌he White Company
‌•Top Man
‌•Vivienne Westwood
‌•Zandra Rhodes Enterprises

Further Entry Requirements

Exceptional Entry

If you do not meet the essential entry criteria outlined above, you may be eligible to apply for exceptional entry. In order to do so, you must:

Have a minimum of two years of relevant work experience
Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is relevant to the programme
Be prepared to attend an interview with the Postgraduate Admissions Panel
Please contact us for further information on applying through this route:

English requirements
PLEASE NOTE: Latest update regarding ETS & TOEFL testing – The Home Office has suspended all ETS tests, including TOEFL exams, as evidence of English language ability from new visa applicants.

Please see the Home Office website for further information: https://www.gov.uk/government/world-location-news/changes-to-english-language-certification-for-visa-applications--3

Therefore, if you are relying on an ETS / TOEFL certificate for Visa purposes please be aware that you will now need to take an alternative English proficiency test.

We will continue to accept the following English language proficiency tests:

IELTS
PTE Academic
Cambridge Advanced
Regent’s University London on campus diagnostic test
If you have taken and submitted the TOEFL test as part of your admissions application, or have any questions in relation to the above, please do not hesitate to make contact with our Admissions team to seek further advice and support.

– 18/07/2014

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Succeed at the next level with a practical and creative Master's degree. Focus on core concepts and principles of fashion marketing coupled with contemporary international issues, integrated fashion communications, global marketing and brand management. Read more
Succeed at the next level with a practical and creative Master's degree. Focus on core concepts and principles of fashion marketing coupled with contemporary international issues, integrated fashion communications, global marketing and brand management.

This course has several available start dates - for more information, see the relevant web-page:
JANUARY 2017 - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02563-1FTLB-1617/International_Fashion_Marketing_(Jan)?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

JANUARY 2018 - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02563-1FTLB-1718/International_Fashion_Marketing?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

Programme Description

Fast-paced, exciting and innovative, the MSc International Fashion Marketing will provide you with the international business knowledge along with the creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry.

Our programme's unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing, logistics, buying and merchandising, fashion business analysis, integrated fashion communications, consumer insights, marketing planning, brand management.

Designed to challenge and inspire, our programme is intensive and academically challenging. Youll analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. Well encourage you to critically develop independent, inquiring and creative approaches to strategic fashion marketing issues and problems.

You can start in September or January at our Glasgow or London campus.

EPAS Accredited

MSc International Fashion Marketing is accredited by the European Foundation for Management Development Programme Accreditation Scheme (EPAS) and is the only fashion programme worldwide to receive this distinction of high quality education.

Benchmarked against international standards. GCU is one of just 69 international institutions to have EPAS accreditation, and was commended by EPAS for its exceptional commitment to the ethics, responsibility and sustainability (ERS) agenda.

EPAS accreditation is a key achievement of Glasgow School for Business and Society (GSBS) and gives MSc IFM graduates the assurance that they will be equipped with the skills and knowledge needed to succeed in the fashion marketing industry as well as being recognised internationally for their excellent Master’s education and experience.

Course Overview

-This programme has been designed in consultation with industry to offer the knowledge and skills needed to make a difference in the international fashion marketing arena.
-The university prides itself on creating a friendly and highly supportive learning environment for all its students.
-We incorporate the latest academic marketing thinking and theories to ensure the programme is leading edge in all respects.
-All teaching and learning on the programme is supported by cutting edge e-learning technologies.
-Teaching is delivered in small groups allowing students to develop their own environment of shared learning and for individual learning needs to be addressed by tutors.
-Modules are designed to relate directly to real-world business and to give students opportunities to learn about potential career areas.
-The programme provides students the opportunity to attend Masterclasses from marketing practitioners and leaders of industry.

Employment Details

The prospects for graduates from this programme remain high, in a range of organisations, both in the UK and internationally. Employers have identified the key strengths of our graduates as being their commercial awareness and combination of academic and applied skills. Previous graduates have secured employment in brand management, market analysis, buying and merchandising, marketing communications, direct marketing and media planning. Other graduates have successfully set up their own business or developed an existing company.

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This course will suit highly motivated individuals who want to develop fashion marketing and business skills to either work within the fashion industry, explore new ideas to set up their own business or extend family enterprises. Read more

OVERVIEW

This course will suit highly motivated individuals who want to develop fashion marketing and business skills to either work within the fashion industry, explore new ideas to set up their own business or extend family enterprises. Previous experience in allied industries such as advertising will be of a particular advantage.

WHY CHOOSE THIS COURSE?

Our location offers a fantastic opportunity to explore the world of fashion, from up-and-coming designers and their pop-up shops, to global trend laboratories, leading high street names and luxury fashion brands. On campus, you can take advantage of our fashion studio equipped with the latest design software.

MODULES

• Marketing in a Global Age
• Trend Prediction and Fashion Forecasting
• International Fashion Marketing
• Fashion and Brand Management
• Buying and Merchandising in a Changing Global Industry
• Buyer Behaviour
• Retail and Service Marketing
• Business and Management Research Methods
• Fashion Marketing and Communication in a Global Context
• London Fashion Live Project

Project options
• Internship
• Consulting Project
• Entrepreneurship Project
• Simulation
• Dissertation

ACCREDITATION

Upon successful completion of the programme and selected modules you will be awarded the CMI Level 7 Certificate in Strategic Management and Leadership*.

*Subject to registering as a CMI member

SCHOLARSHIP OPPORTUNITIES

Coventry University London is delighted to have recently launched a number of scholarships to UK and International students. You can find out more about our Scholarships by viewing our website.

START DATES

MSc International Fashion Marketing has start dates in October 2017.

FUTURE PROSPECTS

“I really appreciated the range of work experience options which were available and I would highly recommend an internship module. It helped me bring together everything I had learned and combine it with real-world practices. I am currently pursuing a career in the media and entertainment industry and cannot wait to see what the future holds.” - Samantha Johnson, Germany

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Fast-paced, exciting and innovative, our MSc International Fashion Marketing provides you the international business knowledge along with creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry. Read more
Fast-paced, exciting and innovative, our MSc International Fashion Marketing provides you the international business knowledge along with creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry.

Accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide, and the only fashion programme in the world accredited by European Foundation for Management Development Programme Accreditation Scheme (EPAS), our prgoramme is benchmarked against international standards. This double accreditation demonstrates your degree is recognised internationally for its excellent education and experience.

Our programme's unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing, logistics, buying and merchandising, fashion business analysis, integrated fashion communications, consumer insights, marketing planning, brand management.

With teaching designed to challenge and inspire, you’ll analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. We incorporate the latest academic marketing thinking and theories to ensure the programme is leading edge in all respects. We’ll encourage you to develop creative and strategic approaches to fashion marketing issues and problems.

This programme also has a JANUARY 2017 start - for more information, please view this web-page: http://www.gcu.ac.uk/gsbs/study/courses/details/index.php/P02562-1FTAB-1617/International_Fashion_Marketing_(Jan_start)?utm_source=YYYY&utm_medium=web&utm_campaign=courselisting

Why choose this programme?

-Unique dual accreditation from CIM & EPAS.
-GCU was commended for its exceptional commitment to the ethics, responsibility and sustainability (ERS) agenda by EPAS.
-Designed in consultation with industry.
-Coursework relates directly to real-world business challenges.
-A friendly and highly supportive learning environment.
-Teaching is delivered in small groups and supported by cutting edge e-learning technology.
-You can start in September or January at our Glasgow or London campus.

Assessment

Assessment strategies aim to test subject knowledge, independent thought and skills acquisition. They are balanced in accordance with the learning outcomes of each module and include examinations, essays and reports.

Assessments are designed in various formats to allow the development of specific skills, for example, individual as well as group work, case study analysis as well as real-life hosted projects and various forms of academic and management-style presentations. Some of the assessments are summative (marked) while others are designed solely to give you feedback on the progress of your learning throughout the year.

During the course of the year, you will also undertake a major research dissertation on a fashion marketing topic of your choice. Some topics may be suggested and sponsored by commercial companies, allowing you to undertake research which has a real impact on marketing decision making.

Significant emphasis is placed on independent learning throughout the assessment period. Students are encouraged to manage their own learning and embrace the values of rationality, reflection, critical appraisal and self-development.

Career Opportunities

The prospects for graduates from this programme are high. Our graduates have gone on to succeed in a range of organisations, both in the UK and internationally. Employers have identified the key strengths of our graduates as being their commercial awareness and combination of academic and applied skills.

Previous graduates have secured employment in brand management, market analysis, buying and merchandising, marketing communications, direct marketing and media planning. Other graduates have successfully set up their own business or developed an existing company.

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Developed in partnership with George Davies, who has founded three hugely successful fashion retail businesses (Next, George @ Asda, and Per Una) this programme focuses on all aspects of the fashion retail experience, from design right through to the shop floor. Read more
Developed in partnership with George Davies, who has founded three hugely successful fashion retail businesses (Next, George @ Asda, and Per Una) this programme focuses on all aspects of the fashion retail experience, from design right through to the shop floor.


PROGRAMME STRUCTURE

Semester 1
• Retail Marketing 1: Understanding the Fashion Consumer
• Retail Marketing 2: Fashion Brand Management
• New Product Development
• Strategic Retail Management

Semester 2
• Fashion Business Development
• Fashion Buying and Merchandise Management
• Fashion Marketing Communications
• Retail Logistics


Following successful completion of the taught modules listed above, students go on to undertake a 12,000-15,000 word dissertation over the summer months.

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During her 2011 runway show, Miuccia Prada stated that “Fashion is an instant language”. Read more
During her 2011 runway show, Miuccia Prada stated that “Fashion is an instant language”. In an era of massive digitalization in which individuals have indirect communications through the intermediary of a screen, it is psychologically reassuring to believe that the construction of one’s style mirrors its representation as an individual. However, just like any other languages, Fashion has a myriad of nuances and facets that render any reading and interpretation much more complex.

The main objective of the MBA in Fashion Business at IFA Paris is to equip its postgraduate students with keys to decipher the ever changing fashion industry. Delivered since 2008, the course has been completely revamped in order to take full advantage of IFA Paris’ heritage and cultural specificities.

The philosophy of the MBA in Fashion Business revolves around 3 pillars:

Discovery:
Students are being immersed in a workshop environment allowing them to get an intensive and practical training based on each development stage of a fashion collection, from inception to commercialization.

Experimentation:
While travelling between IFA’s campus locations (Paris, Istanbul, Bangkok and Shanghai) our students are able to experience first-hand the intrinsic characteristics of emerging and mature markets thanks to IFA Paris learning by doing pedagogy.

Self-affirmation:
The overarching Capstone thesis reflects the students’ commitment to the development of a unique and individual project.

The overall course structure promotes a holistic approach to the fashion industry enabling participants to analyze complex functions. The MBA in Fashion Business is one of the only postgraduate courses that allows its students to understand the integration of Sensorial Marketing within the strategies of international fashion houses.

The development of special seminars in haute couture, fashion trade shows, celebrity endorsements and fashion ethnography are “windows” into unique activities or phenomenon of the fashion industry. From their implication in the organization of fashion related events to the discovery of the inner sanctum of Paris Haute Couture Ateliers, participants will be able to improve their professional portfolio with experiences that will ultimately render their profile more sophisticated and attractive to potential employers.

Finally, from inception to graduation, and regardless of their location, Postgraduate students of IFA Paris will benefit from the support of a unique department called the “Career and Alumni Center”. The industry relation arm of IFA Paris’ academic programs is in charge of organizing bi-weekly guest lectures and field trips to attune our students with the fashion pulse. They will have access to exclusive brand launch events, fashion shows, art exhibitions or professional trade-shows in order to build their own professional network. The Career and Alumni Center accompanies IFA Paris students even after graduation by linking them with its strong alumni network composed of individuals originating from 50 different countries. The key word here is synergy, whereby IFA Paris, its students and its graduates are all major actors in the reshaping of the fashion industry panorama.

Our MBA Courses are structured with the ECTS framework in mind as set by the Bologna Convention. Upon completion of their studies participants will gather a total of 120 ECTS that they will be able to transfer if they wish to further their studies. The Course is also accredited by IDEL/IDEART* and is certified as “International Master”.

*For more information feel free to visit http://www.idel-labels.eu

Course Structure

Our Fashion Business course covers a wide range of modules clustered into five main module groupings:

Marketing and Management:

This grouping encompasses a series of modules that will be sequentially planned based on the structure of a marketing plan. The overall body of knowledge acquired by the students will prepare them to:

Analyze complex marketing challenges based on practical case studies
Allocate resources strategically to achieve pre-determined objectives
Craft brand DNAs allowing for the achievement of a sustainable competitive advantage

Business Issues:

The capacity to listen and interpret markets’ signals is a key component of today’s managers. It needs to be continuously cultivated. Within this module grouping students will discover the idiosyncrasies of the fashion industry from an economic and financial view point.

Distribution and Retail:

The emergence of fast fashion retailing and the exponential growth of online commerce have changed the distribution landscape for fashion houses. This module grouping explores the importance of selecting the right distribution strategies as well as creating a positive shopping environment to achieve an efficient customers’ return rate.


Fashion Environment:

Programs focusing on Fashion Business traditionally put the emphasis on analyzing strategic and marketing challenges. The MBA Fashion Business at IFA incorporates a more creative accent, sourcing inspiration from the school’s roots in Fashion Design. In this module grouping students will learn and experience first-hand about the different steps involved in the creation of a cohesive collection.

Fashion Lifestyle:

From observing the development of a Haute Couture Collection in a studio in Paris to taking an ethnographic trip in the Northern Tribes of China to understand their contribution to the contemporary fashion scene, this series of seminars comprised within the “Fashion Lifestyle” module grouping will allow our students to experience specific aspects of the fashion industry in a workshop like environment.

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By the end of the program, students will have acquired the key competencies to manage fashion, design and luxury companies successfully and will be able to evolve professionally within the cosmopolitan, culture-intensive and hypercompetitive environment typical of these industries. Read more

Objectives

By the end of the program, students will have acquired the key competencies to manage fashion, design and luxury companies successfully and will be able to evolve professionally within the cosmopolitan, culture-intensive and hypercompetitive environment typical of these industries.

LOCATIONS

Students have the opportunity to follow the MSc in Fashion, Design and Luxury Management program in the following locations:

- Grenoble - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming
- Paris - http://en.grenoble-em.com/paris
- London

WHY CHOOSE TO DO A MSC IN FASHION, DESIGN AND LUXURY MANAGEMENT?

The MSc in Fashion, Design and Luxury Management is designed to provide international companies in these industries with the profiles they need to be highly competitive in a complex environment.

The fashion, design and luxury industries are design-intensive and innovation-oriented industries, providing very good opportunities for growth in a hypercompetitive environment. For this reason, companies in these industries are seeking to recruit experts aware of the specific dynamics of these fields, able to manage companies and develop brands in a successful way.

Students enrolled in the MSc Fashion, Design and Luxury Management will benefit from a high-level faculty with both academic and professional experience.

Taught entirely in English, this program offers students the international perspective and the industry-specific culture they will need in order to become skilled managers in these hypercompetitive industries.

Through their coursework, students will acquire the management tools and techniques and the overall industry culture needed to develop and govern fashion, design and luxury brands in a highly competitive global and complex environment. The course covers essential management skills as well as more industry-specific competencies:

- Principles of luxury and luxury brand management
- Luxury sectorial analysis
- Technology and innovation in the fashion and design business
- Creative fundamentals of fashion and design
- Sustainable design, luxury and fashion management.

Program

MANAGEMENT ESSENTIALS

- Intercultural Management and International Negotiations
- Global Leadership and People Management
- International Trade
- Marketing
- Branding and Brand Equity Management
- Strategic Management
- Finance and Accounting

FASHION, DESIGN & LUXURY MANAGEMENT

- Technology and Innovation in the Fashion and Design Business
- Industrial Design
- Interior Design and Merchandising
- Sustainable Luxury and Design
- Luxury Sectorial Analysis:
- Food, Wine and Hospitality
- Boats, Cars and Motorbikes
- Jewelry and Watches
- Perfumes, Cosmetics and Eyewear
- Accessories and Leather Goods

- Distribution Channels and Digital Marketing in the Fashion Industry
- Fundamentals of Fashion and Design
- Principles of Luxury and Managing Luxury Brands
- Integrated Communications Strategy
- Production, Operations, Purchasing and Supply Chain in the Fashion Industry
- Customer Management and Customer Intelligence
- The Legal Context of the Design and Fashion Industry

STUDY TRIPS

Students will take part in an international study trip of one week in one European Fashion Capital. They will have the opportunity to meet with leading industry professionals and visit companies in the fashion, design and luxury industries.

During the company visits students will work on a project relating to one of these industries and in alignment with their future career ambitions.

INTERNSHIP

Each student will undertake an internship of a minimum of three months in a company of their choice at the end of the classroom part of the program. The internship will contribute directly to the content of the Final Management Project and may take place anywhere in the world.

FINAL MANAGEMENT PROJECT

The second year of the program is dedicated to the Final Management Project which will be undertaken under the supervision of a GGSB professor.
Students will focus on a management aspect of the fashion, design and luxury industries; they are also encouraged to choose the subject of the Final Management Project in coherence with their future career goals. It is possible to complete the project in parallel with an employment or an internship in France or abroad.

FOREIGN LANGUAGES

Foreign language skills are essential in a globally competitive business environment. The program is taught in English, and no prior knowledge of French is required to attend the program. Students have the possibility of learning French or another foreign language such as Spanish or Chinese during the program.
This language component, although not compulsory, is highly recommended for students who intend to pursue an international career, since companies in the Fashion, Design and Luxury industry are currently recruiting personnel speaking the language of the country in which they are based, in addition to English and in-demand languages like Chinese or Russian.

LOCATION

The MSc in Fashion, Design and Luxury Management will be offered at the GGSB Grenoble, Paris and London campuses.

PROGRAM BENEFITS

Students enrolled in the program will:

- Acquire and develop the specific management skills required for a successful career in fashion, design, and luxury industries
- Benefit from teaching staff with extensive scientific and professional industry experience
- Enjoy study trips with visits to companies and industry-specific fairs and events
- Study in a multicultural and creative learning environment
- Understand the creation of value in the fashion, design and luxury industries

Careers

It is expected that graduates of this MSc program will either take up positions in multinational companies in the fashion, design and luxury industries or will become entrepreneurs able to found and develop their own companies.

The program will prepare graduates for positions in sourcing, purchasing, product development, product management, public relations, events, store retail management, people management and entrepreneurship.

Admission

Candidates should have excellent written and oral communication skills, as well as strong interpersonal skills and the motivation to pursue an international career.

No prior knowledge of the fashion, design and luxury management industries is required, but applicants should demonstrate a strong interest in this area and have a clear idea of how the program will help them achieve career goals.

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with good grade average.
- Work experience is not compulsory.
- Fluency in English (see test requirements below).

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Combine creative and business knowledge and skills to develop a solid understanding of the fashion industry in this international, inter-disciplinary course. Read more

Introduction

Combine creative and business knowledge and skills to develop a solid understanding of the fashion industry in this international, inter-disciplinary course.

Content

Please note: This course will run at Level 6, which is equivalent to the final year of a BA Honours degree, and is a preparatory course for students who want to study at postgraduate level, but currently need further knowledge and skills before being eligible for postgraduate study. A one-year conversion course for students who have a 2.1 or higher first degree in an area unrelated to fashion management, this course will enable students who come from different paths of study to progress onto fashion management postgraduate courses or enter employment.

The international student body on the Graduate Diploma Fashion Management, reflects the internationalisation of the fashion industry. Students are encouraged to draw on their own experience to develop a global understanding of the relevant dynamics affecting the fashion industry. Drawing on the field of International Business, Marketing, Operations Management and Creative Management, this inter-disciplinary course will cover a wide range of topics, including the establishment of the fashion industry, its internationalisation drivers, product development and product life cycles, fashion forecasting, fashion marketing and marketing communications with a specific focus on social media, consumer behaviour and fashion branding.

This provides students with a rich and stimulating learning experience from which to progress, culminating in a final project that is self-negotiated and relevant to their future aspirations. Many students progress onto MA study while others move into employment, defining and establishing their roles within the sector including positions in PR, marketing, management and product development.

Structure

The Fashion Language and Context unit (20 credits) enables students to locate their own work within global economic, social, cultural and technological contexts. Students will have the chance to enrich their own understanding by engaging in debate and by exchanging ideas with students across a range of courses within the School of Graduate studies from diverse backgrounds and with expertise in a range of fashion disciplines. This will enable students to share experiences and benefit from interdisciplinary approaches to the subject. The unit is underpinned by English support specifically directed to enable students to fully understand and evaluate language used within these discourses.

The introductory units Fashion Business Environment and Creative Fashion Management will provide a variety of specialist knowledge required as a solid base for study. The second term will build on that knowledge with Fashion Marketing Management. The Fashion Business Project unit will enable you to specialise in your own interests and to research a self-selected topic from three subject areas of management.

Fashion Business Environment (20 credits) will consider strategies and concepts for different types of business from small and medium enterprises to large corporations. Creative Fashion Management (20 credits) looks at key requirements such as innovation, creativity and new product development. A more specialist in depth approach to Fashion Marketing Management (20 credits) will explore branding and marketing communication theories and practices.

The final term offers you the opportunity to specialise in one of three areas of expertise, retailing, marketing and creative management for the final Fashion Business Project (40 credits). This unit enables you to follow your own specific interests and create a project title of your choice with the support and approval of the Course Director.

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This course is designed to allow students to explore and produce creative strategies for fashion and retail brands, re-equipping them with the skills necessary to excel in the global fashion industry. Read more
This course is designed to allow students to explore and produce creative strategies for fashion and retail brands, re-equipping them with the skills necessary to excel in the global fashion industry. The course merges practical skills, with leading academic research surrounding areas such as business, marketing, consumer behaviour, branding and fashion theory – giving a solid platform for graduates to move into the industry or progress in their chosen career path.

MA Fashion Retail is designed to accommodate a range of student backgrounds, from those already within employment looking to add to their existing skills, to design graduates looking to expand their knowledge of branding and retail strategy, or even those seeking a change in career. Learning activities will focus on the needs of individual students, allowing them to focus projects on their area of expertise or future career ambitions.

The course has been developed to meet global fashion industry demand for graduates with both creative skills and business acumen, particularly surrounding multi-channel retailing, digital and social media strategies, brand management, retail design, marketing and communication. The course will take an international focus, to ensure graduate relevance across global markets.

If you choose to study on a creative postgraduate course at the University of South Wales, you will also benefit from being part of a vibrant international student community.

See the website http://courses.southwales.ac.uk/courses/1557-ma-fashion-retail

What you will study

Students will benefit from an immersion into the contemporary fashion industry, with modules addressing both the creative skills and theoretical application necessary. The course will combine a creative focus with the acquisition of technical skills and professional expertise via experiential learning and the strategical application towards live and industry simulated briefs.

Selection of Modules include:

- Academic and Professional Practice for Fashion
This module is design to cater to students individual learning needs, whether that be focused on research into the fashion industry or towards research and academic skills required for Masters level study. Students will consider their own personal experience and future career aspirations along with a focus on creative digital visualisation skills and industry standard software.

- Fashion Retail Interactions
This module will explore the landscape of fashion retail to encourage students to engage with contextual understanding, looking into areas such as consumer behaviour, sales management, visual merchandising, buying, multi-channel retailing and marketing communication. Students can choose an area of specialism to produce a visual research book, demonstrating their skills in research and analysis.

- Fashion Retail Space and Place
This module will encourage innovative thinking as students question what retail is and what it could be in the future. Students will use industry standard 3D visualisation software to design their own retail space that will be focused on a specific market and consumer base, considering the store environment, use of multi-platform integration across all levels of fashion retail.

- Fashion Brand Design and Communication
This module will critically explore the nature of branding, with both theoretical understanding and creative and practical application. Students will be encouraged to select an existing fashion brand or retailer, researching fully utilising both primary and secondary research methods, before proposing an opportunity for re-branding or re-positioning of the brand. Students will utilise create software to produce promotional materials relating to their ‘new’ brand concept. This module is designed to run as a live brief with a brand.

- Strategic Fashion Retail Innovation
Students will be asked to think globally, exploring the impact of wider factors on the design of fashion retail strategies for innovation. Students will consider a consumer group in a specific marketplace and produce a strategy for international expansion. This strategy will be accompanied by creative promotional material to enhance students research and analytical skills, as well as their visual communication.

The final semester of the degree will include a 60-credit project, which will develop through one of the above modules. The final major project enables students to focus on their area of expertise, designing their own major project brief (with help from lecturers) that will showcase their advance fashion retail knowledge and design skills. Students will be guided on an appropriate project, before working with tutors to create an outcome that can be used as a discussion point in future interviews or exhibitions. Alternatively, students can choose an extended work placement, or reflection on their own work practice, to utilise work placed learning into their MA Fashion Retail.

Common Modules:
The Faculty understands the importance of a strong grounding in research knowledge and skills, enterprise and innovation as part of a balanced postgraduate education.

We also recognise that each student has different requirements of their postgraduate experience.

You can choose to study one of the following three, 20 credit common modules. Each of these has a different focus, enabling you to select the module that will be most beneficial to you.

- Creative and Cultural Entrepreneurship
This module aims to develop your knowledge of the methods to identify, develop and manage enterprise and innovation in the creative sector. It will then help you apply this to your own entrepreneurial project.

- Research and Practice in the Creative and Cultural Industries
The focus of this module is on the development of research knowledge and skills, while also encouraging critical engagement with approaches to creative practice. You will also explore ideas, debates and issues in the creative and cultural industries.

- Research Paradigms
This module focuses on research paradigms and their theoretical underpinnings. It also looks at key conceptual tools drawn from a wide range of subject areas relevant to postgraduate research in the creative industries.

PLEASE NOTE: Modules are subject to change.

Learning and teaching methods

The academic staff have significant fashion industry experience within retail, business, design and marketing and have access to industry to bring guest speakers and attract world-renowned brands for live briefs in order to enhance the learning experience and networking opportunities.

Work Experience and Employment Prospects

This course is suitable for those looking to break into the fashion industry, along with those who are looking to take their current career towards a more senior role. This course would also suit those with a background in a more specific industry function (such as design and PR) to help them to enhance their skill-set and knowledge.

The course will give you rich knowledge of the fashion industry and a broad range of transferable skills. The skills and experience gained will allow you to go on to decision-making roles within fashion, in areas such as retail design, buying and merchandising, marketing, brand strategy, creative branding and management.

Assessment methods

The course is 100% course work and will include innovative and research informed teaching practices. Modules will include live project briefs from well-known fashion and retail brands to give you experience that reflects industry practice.

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Humber’s Fashion Management and Promotions graduate certificate program prepares you to work in the dynamic fashion industry. It focuses on the management, marketing and sales of fashion apparel and accessories. Read more
Humber’s Fashion Management and Promotions graduate certificate program prepares you to work in the dynamic fashion industry. It focuses on the management, marketing and sales of fashion apparel and accessories. Courses cover content in new product development and branding, fashion buying and retailing, multi-channel sales, international marketing, and product management. Visual merchandising skills combined with colour theory skills and trend forecasting give this program a dynamic, hands-on approach to the business side of fashion. The program also covers the rapidly growing promotional side of fashion including courses in integrated marketing communication and social media brand management. You will learn how to leverage and promote a brand through social media, personal blogs, Instagram, Twitter, online selling and personal website development.

Course detail

Upon successful completion of the program, a graduate will:

• Analyze the changing face of the Canadian Textile and apparel industry in context with shifting global sourcing and manufacturing centres.
• Determine strategies and formulate a production plan for developing new fashion/cosmetic/fragrance products that are consistent with evolving market needs using Supply Chain Management principles.
• Strategically analyze the process of brand development, market positioning and new fashion/cosmetic/fragrance trends, and evaluate potential impact.
• Determine entrepreneurship strategies in both large and small companies.
• Develop replenishment processes for product inventory and develop pricing and market positioning strategies which take into account competitive pressures, manufacturing costs and corporate objectives.
• Create visual merchandising promotional images using specialized industry software.
• Formulate a strategic business plan based on the ever changing face of retail operations, and conduct primary research on market and manufacturing conditions in order to determine existing and potential levels of activity for particular fashion and cosmetic products.
• Evaluate the types of multi-channel retailing methods and determine the most optimum strategic mix for an organization.
• Evaluate product marketing in an international market.
• Prepare and deliver a sales/marketing/promotional presentation.
• Apply human resource and leadership knowledge and skills to enhance performance with individuals and teams to contribute to the successful creation of a new product.
• Develop strategies to establish working relationships with clients, customers, suppliers, manufacturers, distributors and promotional agencies which maintain and strengthen their loyalty to his/her organization.

Modules

Semester 1
• BISM 5000: Computer Analytic Skills
• FMPC 5000: Marketing Fundamentals
• FMPC 5001: Career Development and Pre-Placement Seminar
• FMPC 5002: Trend Analysis
• FMPC 5005: Product Knowledge
• FMPC 5006: Visual Merchandising and Display
• FMPC 5007: Wholesale Sales

Semester 2
• FMPC 5100: Current Issues in Fashion Industry: A Strategic Analysis
• FMPC 5101: International Marketing
• FMPC 5103: Retail Buying
• FMPC 5104: Product Development and Sourcing
• MKTG 5519: Integrated Marketing Communications
• WORK 5121: Fashion Management Field Placement
• WORK 5570: Industry Seminar

Work Placement

Gain first-hand experience in the industry with a four-week (160-hour) work placement, which takes place either part time during the program or full time at the end of the program. Placements provide the valuable work experience employers seek.

Your Career

According to City of Toronto data, the fashion industry employs nearly 50,000 people. Fashion design, wholesaling and retailing have grown dramatically in the last five years, with 10,000 fashion-related jobs. There are 4,600 fashion retail firms in Toronto that generate annual sales of $2.6 billion. Sales have grown by 6.4 per cent in the last year. Employment in the wholesale and retail trade grew by 34.5 per cent or 13,000 jobs in the last five years.

Graduates may find employment in companies that develop, manufacture, market, import, wholesale, distribute or retail fashion apparel and accessories. Employment settings include apparel suppliers, wholesale distribution companies, fashion retail companies, importers and logistics firms, marketing divisions within major retail operations, and up and coming online businesses. The program equips you for roles such as product development manager, private label/brand manager, retail manager, event manager, retail buyer, fashion manager relating to sourcing, logistics co-ordinator, inventory control manager, visual merchandiser, promotion manager or planner. Online retailing offers positions in community management, social media marketing and opportunities in customer service inventory management.

How to apply

Click here to apply: http://humber.ca/admissions/how-apply.html

Funding

For information on funding, please use the following link: http://humber.ca/admissions/financial-aid.html

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Accredited by both the Chartered Management Institute (CMI) and the Chartered Institute of Marketing (CIM), our MSc Management and Marketing course teaches you the fundamental skills and attributes you need to become a successful manager and marketer. Read more
Accredited by both the Chartered Management Institute (CMI) and the Chartered Institute of Marketing (CIM), our MSc Management and Marketing course teaches you the fundamental skills and attributes you need to become a successful manager and marketer. You will learn how to negotiate the challenges and issues that international businesses face, as well as having the option to learn how to become adept at marketing.

You will experience working in internationally diverse, team-based projects, collaborating to deliver professional reports and presentations as part of module assessments. These assessments will reflect the professional practice of international management. Throughout the course, the programme team will give you the support you need to realise your potential and we look forward to working with you to develop your knowledge, understanding and skills for the career of your choice.

What's covered in the course?

You will learn about the fundamental principles of business within a global context, principles that cover finance, operations, marketing and people management. This will enable you to develop key skills in leadership, managerial decision making and problem solving.

In the second stage of your course, you will begin to develop your chosen specialist expertise. You will establish the importance and impact of efficient marketing, developing the skills and insights of a successful marketing manager. Customers are at the heart of every business, and marketing places you at the centre of corporate strategy and its application. You’ll become knowledgeable in knowing how to make a company stand out from the competition, developing innovative brand and communications plans, while also developing skills in digital marketing in the final stage of the course.

The final core Major Project module is tailored to your career aspirations. The module provides three project options - a work-based study route enabling you to relate the project to a current employer, or a ‘consultancy project’ option where you find a client who has a marketing problem that you feel you can solve; or a traditional dissertation involving both the theory and practice of marketing.

Whatever route you choose, it will give you the opportunity to identify a topic and industry of your choice related to your specialist area of marketing, tailoring your degree to enhance your employability for your final chosen career destination. Previous projects have involved fashion branding, customer relationship management in the finance sector and customer loyalty within sports marketing.

Why Choose Us?

-You’ll be taught by highly qualified module tutors with significant professional practice experience in a range of management and marketing roles, including international marketing, marketing management, digital marketing and marketing consultancy.
-You will develop fundamental skills in business management, while having the opportunity to gain enhanced and specialist expertise to help you enter the exciting and dynamic marketing profession.
-On graduating you will receive an industry-recognised professional qualification from the Chartered Management Institute (CMI), as well as receiving the maximum possible number of exemptions from the Chartered Institute of Marketing (CIM)’s Level 6 Diploma in Professional Marketing
-You will work alongside a diverse range of international students, creating an exciting atmosphere and a range of ideas.
-You will have the opportunity to visit a leading service or manufacturing company, such as Jaguar Land Rover, helping you gain insight into the complexity of real-world global operations.
-You will be supported with business English language diagnostics and tutor support to help improve you in the international language of business.

Course Structure

The course runs for 12 months (full-time, September start) and is split into three stages, each lasting at least 10 weeks. Assessment is of a practical nature, including assignments, reports, presentations and examinations.

Each module consists a mixture of lectures, seminars, workshops, online interactive activities and assessments. Typically each module is taught on a weekly basis during term time, consisting of three hours per module per week split into one, two or three-hour sessions. A total of 9 contact hours per week is typical over a 10 week period for Stage 1 and Stage 2. Stage 3 will consist of three hours of contact time per week, supplemented with project supervision meetings as and when required for the Major Project.

Each 20-credit module is designed to require 200 hours of study, of which 30 hours or more will be via direct contact with module tutors. The remaining time will consist of independent learning, which will be structured with guidance from the module tutor to incorporate activities such as online learning, reading and group or team based work.

Emphasis will be placed on the group as a resource for learning. There will be group discussion of practical management situations and problems, making use of case studies, problem situations and scenarios and, where relevant, the participants' own experiences.

Assessment on the programme is designed to be an integral part of your learning process, enhancing and demonstrating your knowledge and practice. Formative feedback will be provided to you through a combination of self-reflection, peer group and tutor feedback. Summative assessments will provide a measure of the extent to you have achieved the learning outcomes of the modules.

Assessment within the modules will take various forms, including coursework assignments, reports, controlled assessment, examinations and the dissertation or project. You may be required to defend the dissertation or project through a viva, drawing on the skills developed in the programme.

Employability

You’ll have the opportunity to:
-Take part in a funded company visit to a leading company, such as Jaguar Land Rover, one of the most successful and lucrative businesses in the world.
-Choose to deliver a work-based study project or consultancy project in the final stage of the course using a current employer or a client you find yourself.
-Seek support and engage with events and activities provided by Birmingham City University’s careers service.
-Take part in Birmingham City University’s Graduate Plus scheme.
-Receive employment advice and support via your Personal Tutor.

Our graduates have obtained employment in management positions, or have set up their own successful businesses. Former students are employed in managerial positions across the globe, including land management (Kenya), manufacturing (China), HR (Germany), finance (Canada), insurance (France) and teaching (India, UK and Sri Lanka). You’ll learn new perspectives on a changing business world, enabling you to provide employers with relevant and cutting-edge information. The research skills you develop doing your Major Project will also look good on your CV.

A postgraduate qualification can really help you stand out from the crowd in today’s competitive job market. By becoming a specialist in your field, you’ll have the chance to advance thinking in that subject and lead, rather than follow, the latest developments.

Other admission requirements

Entry to Stage Two
-A Postgraduate Certificate (Level 7 or equivalent, minimum value of 60 credits) in a business subject aligned with the chosen pathway (international business, finance, marketing or entrepreneurship)
-Candidates will be required to submit an extended application to evidence how their Postgraduate Certificate meets the programme learning outcomes at the equivalent stage.

Entry to Stage Three
-A Postgraduate Diploma (Level 7 or equivalent, minimum value of 120 credits) in a business subject aligned with the chosen pathway (international business, finance, marketing or entrepreneurship)
-Candidates will be required to submit an extended application to evidence how their Postgraduate Diploma meets the programme learning outcomes at the equivalent stage.
-Candidates will be required to have passed a research methods module (Level 7 or equivalent, minimum value of 20 credits) and will be required to submit an original Dissertation Proposal that has been passed by the Programme Team prior to admission approval.

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The Graduate Diploma in Fashion is a one-year programme for fashion graduates, aiming to prepare sophisticated designers for the next stage of their careers. Read more

Introduction

The Graduate Diploma in Fashion is a one-year programme for fashion graduates, aiming to prepare sophisticated designers for the next stage of their careers. Created for International students, the course is now open to Home/EU applicants. You’ll specialise in Womenswear, Menswear, Fashion Design with Knit or Fashion Design with Textiles. The course has excellent rates of progression to leading postgraduate fashion courses including CSM - MA Fashion (Womenswear and Menswear) and MA Textiles Futures; RCA - MA Fashion (Womenswear, Menswear, Menswear Knit, Footwear and Accessories); Parsons, New York - MA Fashion (Womenswear and Menswear); LCF - MA Fashion (Womenswear, Menswear, Footwear and Accessories), MA Digital Fashion, MA Fashion Marketing; Chelsea - MA Textiles; Arnhem - MA Fashion (Womenswear); Goldsmiths - MA Design and Environment and Westminster University - MA Fashion.

Content

The Graduate Diploma in Fashion offers a one-year Higher Education programme for international and, for the first time in 2014, graduate students. It aims to produce mature and sophisticated designers equipped to work in and design for the international market.
The course offers students with a background in fashion design or a closely related discipline the opportunity to take a fresh view of their work and their creative direction.

The course’s learning and teaching philosophy emphasises creative freedom and offers you the opportunity to explore and experience London as an international fashion design centre and a rich resource for research, providing invaluable insights into progression to postgraduate study or employment in the International fashion industry.

The learning and teaching are project-based and offer you the freedom to experiment and find or re-define yourselves within a creative environment. The course emphasises breadth as well as depth of research and an innovative approach to design development.

The Graduate Diploma in Fashion begins with staff-directed and / or industry projects aiming to support you in identifying and further developing your strengths and addressing your weaknesses. This enables you to develop your work in consultation with staff on an ongoing basis.

Fundamental to the course is the commitment to support your creative development with appropriate design, technical (pattern cutting / garment construction) and professional skills to help you to take advantage of the benefits and challenges that studying in London provides.

Later projects are negotiated with course staff and self-directed, offering you the opportunity to demonstrate independent learning in the context of your final project.

The curriculum also introduces you to the potential of a range of different approaches to the visual communication and articulation of design ideas. Personal and professional development emphasises the skills and aptitudes required in designing for a specific market, researching and taking account of current trends and, in particular, the personal presentation skills required to support application for entry into postgraduate study and / or employment in the international fashion industry.

You leave the course with a portfolio and realised design work that will effectively support access to postgraduate study and / or entry into employment in the fashion industry.

Structure

Unit One

Diagnostic: Research and Creative Development:

Introduction / Induction
Portfolios (as submitted for application)
Design Inspiration Project
Design and Make Project
Industry Project
Muse Project
Portfolio Preparation
IT for Presentation
Research and Cultural Awareness
Fabric and Fibre Awareness

Unit Two

Final Project and Portfolio: Development and Resolution

Final Project Development
Final Project Realisation

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The Msc in Luxury & Fashion Management is the ideal program for professionals wanting to further their knowledge in business and specialize in the fast-growing, lucrative domains of luxury and fashion. Read more
The Msc in Luxury & Fashion Management is the ideal program for professionals wanting to further their knowledge in business and specialize in the fast-growing, lucrative domains of luxury and fashion.
Students interested in Luxury and Fashion benefit from Paris' unique position in the world. Strong academic learning is made relevant through company visits and exploratory field trips. Guest speakers share their industry-specific knowledge with students, who may also participate in company projects. Learning is particularly dynamic and interactive: syllabi clarify the body of knowledge to be mastered, while reference textbooks facilitate student preparation and home-learning. Our experienced international faculty brings academic and professional learning to life. Our specialized faculty members utilize cutting-edge teaching methods.

The MBA in Luxury & Fashion Management provides students with the tools and understanding necessary to create and promote luxury brands.
This rigorous program lasts 12 months and covers all aspects of this lucrative industry including fashion, leisure, hotels, yachts, private jets, wineries and more. Key components of the program included comprehension of consumer behavior, marketing techniques, entrepreneurship and networking. We invite guest speakers from the luxury & fashion industries to give seminars throughout the year, giving our students the opportunity to create important links with professionals working in the field.

1st Trimester: Foundation courses
History of Civilisations and origins of Luxury
Luxury Marketing and Distribution
International Luxury Brand Management
Financial Management
Social Marketing and sustainable development
Integrated Marketing communication
Business Law & Intellectual Propert
Management of Innovation and Business Development

For the 2nd and the 3rd Trimesters you choose 1 between 2 Specializations:

First Specialization: Luxury & Fashion
History of Haute Couture & Ready to Wear
Fashion Strategic Marketing and trends Analysis
Strategy business modeling
Fashion Social Media Marketing Strategy
Brand strategy and Fashion Licensing
History of social Costume and social Evolution
Merchandising Strategies for fashion retailers
Italian Fashion Management industry
Accessories and Leather Goods
Human Recourse Management

Second Specialization: Luxury & Lifestyle
The welness industry
Luxury Automotive Industry
Merchandiding of luxury products
Strategy Business modeling
Luxury Jewelry Industry
Watch Business Fundamentals
French Etiquette
Private Jets and Yachting Industry
High Gastronomy
Wine Marketing
Fragrance and cosmectics Management
Tourism & Hospitality Management

Job Opportunities

Students with an MBA in Luxury & Fashion Management go on to work as:
International Brand Directors, International Product Managers, International Purchase Managers in Luxury Goods, International Luxury Business Development Managers, Buyers, and Fashion Consultants, etc.

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Are you fascinated by the fashion industry? Would you like a career that combines creativity with business acumen? Southampton Solent University’s postgraduate fashion merchandise management programme will help you to develop an advanced understanding of merchandising practices, retail space design, product buying, consumer behaviour, marketing and academic research methods. Read more

Overview

Are you fascinated by the fashion industry? Would you like a career that combines creativity with business acumen? Southampton Solent University’s postgraduate fashion merchandise management programme will help you to develop an advanced understanding of merchandising practices, retail space design, product buying, consumer behaviour, marketing and academic research methods.

- Students study under the guidance of veteran industry professionals with strong links to fashion and retail businesses.
- Core units cover contemporary retail innovation, industry contexts, marketing, retail design, research methods, fashion buying and merchandising.
- Students work closely with Solent’s industry contacts. Retailing company B&Q is currently involved in teaching the ‘Retail Futures: Innovation and Enterprise’ unit.
- Previous industry collaborators have included MRA Architecture & Interior Design, and IBM.
- Students will also have the opportunity to work in Re:So, our student-managed high-street retail boutique, or pitch for agency work through Solent Creatives.
- Students are supported by tutors to secure industry work placements.
- Graduates will have learnt transferable business management, marketing and employability skills that are sought after by employers in a range of sectors.
- Available facilities include a 24 hour library; industry-standard design software; photographic and fashion studios; and a range of merchandising equipment.

The industry -

The retail workforce is projected to grow between 2013 and 2020, with job opportunities expected to increase for managerial positions in particular (Prospects, 2015). This unique degree programme will help you to capitalise on the growth, developing key skills that visual merchandising and product buying employers are seeking.

The programme -

With increasing competition in the retail sector, fashion merchandisers play a vital role in transforming ordinary store environments into exciting retail experiences. Students studying on Southampton Solent’s unique fashion merchandise management programme will undertake in-depth study of visual merchandising, retail design and fashion buying – delving into the psychological and cultural factors that influence consumer spending.

The curriculum also covers technical innovation and the place of technology in the modern retail environment. These contemporary innovations are examined alongside retail design, visual merchandising, in-store branding and the benefits of customer interaction.

Students can get involved in retail activities at Re:So, Solent’s student-run high-street store. Re:So stocks a range of fashion and craft products produced by our creative students, making it the ideal place to get hands-on visual merchandising experience. The store’s upper floor ‘learning zone’ has previously hosted guest speakers from the fashion industry, workshops, photo-shoots and exhibitions – all with an emphasis on developing student retail, enterprise and employability skills.

The course concludes with a final master’s project. This is a chance for students to specialise in an area that suits their unique career ambitions, applying the skills that they have learnt throughout the course. Project supervisors are chosen based on the topic of the dissertation, ensuring that students have one-to-one access to expert support.

Course Content

Programme specification document - http://mycourse.solent.ac.uk/course/view.php?id=6152

Teaching, learning and assessment -

The course is taught through seminars, tutorials and workshops, with an emphasis on creativity and critical thinking. You will collaborate with our industry partners and take part in occasional group projects.

Work Experience -

We can provide support and guidance to help you find relevant work experience at a fashion or design company through our close links with industry. Former students have completed placements in a wide range of areas, including:

- trend reporting for WGSN
- merchandising at the Hobbs Head Office
- design/trend consultancy for Mudpie
- design at Jenny Packham
- marketing at Harvey Nichols
- MRA Architecture and Interior Design
- visual communication at Calvin Klein.

Assessment -

Assessment is through projects, reports and a dissertation.

Our facilities -

You will have access to multimedia and IT suites, photography and printing studios, fashion studios, design-and-make workshops, and excellent library facilities.

Study abroad -

There are opportunities for trips abroad, as well as regular excursions to museums and exhibitions in and around London.

Web-based learning -

Solent’s virtual learning environment provides quick online access to assignments, lecture notes, suggested reading and other course information.

Why Solent?

What do we offer?

From a vibrant city centre campus to our first class facilities, this is where you can find out why you should choose Solent.

Facilities - http://www.solent.ac.uk/about/facilities/facilities.aspx

City living - http://www.solent.ac.uk/studying/southampton/living-in-southampton.aspx

Accommodation - http://www.solent.ac.uk/studying/accommodation/accommodation.aspx

Career Potential

Following this course, you will be well prepared for a career in fashion merchandise management or the broader fashion industry.

Suitable roles for graduates include:

- Visual merchandiser
- Buyer/allocator
- Merchandising
- Creative marketing
- Consumer behaviour consultant
- Store planner/designer
- Retail management
- Visual merchandising
- Business owner.

Links with industry -

Industry professionals share their knowledge and experiences with students through guest presentations, lectures, one-to-one tutorials and portfolio-viewing workshops.
Recent visiting lecturers have included: Caryn Franklin, Perry Curties, Iain R Webb, Wayne Johns, Bruce Smith, Ellen Rogers, Hannah Al-Shemmeri, Elaine Waldron, Maria Bonet and Richard Billingham.

On this course, we also work closely with industry partners, including MRA and IBM, who are involved in teaching on two specialist units.

Transferable skills -

During the course you’ll develop your research, writing and critical thinking skills, along with experience in presentation, networking and teamwork.

Tuition fees

The tuition fees for the 2016/2017 academic year are:

UK and EU full-time fees: £6,695 per year

International full-time fees: £11,260 per year

UK and EU part-time fees: £3,350 per year

International part-time fees: £5,630 per year

Graduation costs -

Graduation is the ceremony to celebrate the achievements of your studies. For graduates in 2015, there is no charge to attend graduation, but you will be required to pay for the rental of your academic gown (approximately £42 per graduate, depending on your award). You may also wish to purchase official photography packages, which range in price from £15 to £200+. Graduation is not compulsory, so if you prefer to have your award sent to you, there is no cost.
For more details, please visit: http://www.solent.ac.uk/studying/graduation/home.aspx

Next steps

Think a career in fashion retail might be for you? With an expert teaching team, industry-standard facilities and a long history of providing graduates for retail and fashion management roles, Southampton Solent University’s postgraduate fashion merchandise management programme could be the ideal next step towards your dream career.

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The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. Read more
The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. This program covers current developments in e-marketing strategies along with changes in advertising and media, preparing you for a career in international marketing.

Program

Graduates leave this program with all the tools they need to be effective players in the field of international marketing.

Term I
MCO 101 - Management Skills
MCO 102 - Organizational Behavior
MCO 103 - Managerial Accounting
MCO 104 - Marketing
MCO 105 - Quantitative Business Methods
MCO 106 - Negotiation (seminar)
MCO 107 - Business Law (seminar)
MCO 108 - Personal & Professional Development

Term II
MCO 201 - Finance
MCO 202 - Human Resources Management
MCO 203 - Global Economics
MCO 204 - Strategic Management
MCO 205 - Management Information Systems
MCO 206 - Business Strategy Simulation
MCO 207 - Job Career Planning (seminar)
MCO 208 - Communication Skills (seminar)
MCO 209 - Personal & Professional Development

Term III
MIK 301 - International Marketing
MIK 302 - Sales Management
MIK 303 - Marketing Research
MIK 304 - E-Marketing Strategies
MIK 305 - Advertising & Media

Faculty

EU Business School faculty members are leading innovators who work both inside and outside of the classroom to guide our business students’ education.

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees as well as part-time instructors who are also current members of the international professional community. Our faculty members possess experience as entrepreneurs, consultants and business leaders. This combination of the academic and business worlds supports a unique and exceptional quality of learning.

Employability

An MBA in Marketing can open a number of professional doors to opportunities in a wide range of fields.

Career paths graduates with an MBA degree in marketing can pursue include:
-Creative advertising agencies
-Fashion marketing
-Film marketing and publicity
-Biotech, aviation and pharmaceuticals
-Freelance consultancy
-Teaching

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