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Masters Degrees (International Fashion Business)

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This programme is subject to validation. Read more
This programme is subject to validation.

The MA International Fashion Marketing brings together two disciplines for which Regent’s is internationally renowned – fashion and marketing – to provide future fashion marketing managers and directors with the practical and intellectual skills to lead and succeed in the vibrant and fast-changing fashion industry.

Our MA programme has been developed in consultation with industry experts and designed to ensure that our graduates are best placed to capitalise on new opportunities presented by the most sustained period of creative disruption in fashion since the industrial revolution.

Technological innovation is challenging long-established fashion systems and changing the ways in which the industry markets itself globally. Dynamic and fast-paced by nature, the industry is set to continue this period of disruption for the foreseeable future.

Our programme will place you at the heart of the fashion-business revolution, located in central London, the heartland of fashion.

In addition, you will benefit from a study trip to Milan, included in the fees, and have the opportunity to go to Paris and New York, covering all four of fashion’s premier destinations.

Why should I choose this programme?

If London is the fashion capital of the world, Regent’s is surely the best place to study in London. Located in royal Regent’s Park, we are often considered to have the most beautiful campus in the UK’s capital city – and with our sister site in neighbouring Marylebone Village, a haven for fashion and design, there is no better location.

The programme itself is thoroughly grounded in well-established fashion marketing theory and practice, while also focused on developing your personal, professional and leadership skills, as well as your ability to think creatively in response to change.

You will enter the industry in a climate of disruption and uncertainty, particularly to supply chain management and fashion marketing communications, but you will relish the opportunities that this presents.

We encourage students from different disciplinary backgrounds to join our cohort, not only business.

Based on years of experience, we consider there to be five essential elements to gaining the best possible postgraduate education in international fashion marketing and ensuring the most rewarding time as a student.

The best education in fashion marketing is:

‌•Intimate
‌•Intensive
‌•International
‌•Industry-focused
‌•Independent
‌•Intimate

Our teaching philosophy is based on personal attention: our classes are small, with a maximum cohort size of 20. Every student gets to know their lecturers and peers, and you will benefit from more contact time with teaching staff than you would elsewhere. The Regent’s mission is to develop tomorrow’s global leaders: we know that developing you as a future leader in international fashion marketing is most effectively done in an intimate learning environment.

Intensive

Our MA programme is dynamic and intensive, combining modular study with field trips, masterclasses, live projects and industry opportunities. We will immerse you in the fashion industry and the discipline of fashion marketing for the duration of the programme, as well as provide you with the connections to succeed thereafter.

International

There is no better place to study international fashion marketing than Regent’s. With students from over 140 nationalities spread across a small community of 3,500 full-time students, we can confidently claim to be the most internationally diverse university in the UK. With an unmatched international focus and a range of study opportunities at key destinations abroad, our MA programme is truly global.

Industry-focused

As well as being industry-focused in its design and content, your programme is delivered by practitioner lecturers, and encompasses live projects with industry as well as masterclasses with influential industry professionals.

In order to prepare you for careers in international fashion marketing, you will begin your relationship with staff from our dedicated Careers & Business Relations team from Day One, many of whom will jointly deliver your teaching on relevant modules.

Independent

As a private institution, independence is our legal status, but it is also an attitude of mind. We make an intellectual claim on independence, and our students are encouraged to think and operate with independence and individuality.

This is essential to success in both marketing and fashion. By the time you graduate you will have developed your own unique approach to international fashion marketing and your own strengths in relation to the industry.

Key skills, aims and objectives

As an aspiring fashion marketing manager or director, the aim of the MA International Fashion Marketing is to give you the intellectual and practical knowledge to create and implement a fashion marketing strategy within the complex, fast-changing and dynamic international context of the contemporary fashion industry, and to develop the skills necessary to lead and succeed in your future career.

The main educational objectives of the programme are to:

Provide an inspiring learning environment – an environment where you can feel confident that you are acquiring the knowledge and skills that will fully equip you to enter the international fashion industry as a consummate professional
Develop you as a distinctive individual – a professional who is capable of independent, innovative and entrepreneurial thinking in relation to complex and changing contexts
Hone your critical and creative thinking – offering you the opportunity to learn to apply critical, analytical and creative thinking to theoretical and practical fashion marketing briefs
Build your expertise – fostering a thorough knowledge and understanding of the nature and structure of the international fashion industry and its processes, from trend-forecasting through to distribution
Develop your intercultural intelligence – ensuring a sound knowledge of international fashion marketing management for international markets
Develop your technical and strategic skills – developing confident knowledge of marketing strategies, marketing activities and integrated marketing communications strategies and their applications within global fashion contexts
Foster your independence – cultivating your independent application of fashion marketing theories and methodologies
Develop you as an ethical practitioner – ensuring you graduate with a rich appreciation of the ethical and environmental responsibilities involved in the international marketing of fashion
Cultivate reflective practice – facilitating the development of effective reflective and self-management skills
Future opportunities
For over 20 years, Fashion & Design at Regent’s has successfully launched graduates into international careers in fashion. While many of our graduates start their own businesses and creative ventures, some of the brands that our alumni have worked for include:

‌•All Saints
‌•Burberry
‌•Christina Siriano
‌•Coach
‌•Fashion Scout
‌•Fujiwara
‌•Gap
‌•GQ Magazine
‌•Hackett
‌•H&M
‌•Jaeger
‌•Marks & Spencer
‌•Matthew Williamson
‌•Puma
‌•Ralph Lauren
‌•Roland Mouret
‌•Saks
‌•Selfridges
‌•T‌he White Company
‌•Top Man
‌•Vivienne Westwood
‌•Zandra Rhodes Enterprises

Further Entry Requirements

Exceptional Entry

If you do not meet the essential entry criteria outlined above, you may be eligible to apply for exceptional entry. In order to do so, you must:

Have a minimum of two years of relevant work experience
Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is relevant to the programme
Be prepared to attend an interview with the Postgraduate Admissions Panel
Please contact us for further information on applying through this route:

English requirements
PLEASE NOTE: Latest update regarding ETS & TOEFL testing – The Home Office has suspended all ETS tests, including TOEFL exams, as evidence of English language ability from new visa applicants.

Please see the Home Office website for further information: https://www.gov.uk/government/world-location-news/changes-to-english-language-certification-for-visa-applications--3

Therefore, if you are relying on an ETS / TOEFL certificate for Visa purposes please be aware that you will now need to take an alternative English proficiency test.

We will continue to accept the following English language proficiency tests:

IELTS
PTE Academic
Cambridge Advanced
Regent’s University London on campus diagnostic test
If you have taken and submitted the TOEFL test as part of your admissions application, or have any questions in relation to the above, please do not hesitate to make contact with our Admissions team to seek further advice and support.

– 18/07/2014

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Studying fashion buying and merchandise management at Master’s level will allow you to develop the ability to strategically plan and select a range of products, whilst considering the profitable development of a company. Read more
Studying fashion buying and merchandise management at Master’s level will allow you to develop the ability to strategically plan and select a range of products, whilst considering the profitable development of a company.

This course offers you an opportunity to explore the buying function and to develop analytical and managerial skills that will allow you to become highly employable upon completion of your studies. You will develop a detailed understanding of the process, structure and dynamics of fashion buying in the international fashion supply chain. Study visits to international trade fairs and fashion capitals offer exciting research opportunities to support course content.

You will study fashion buying, product development, merchandise management, logistics and supply chain management, project management, budgeting and financial management, fashion marketing and research methods. Your study will culminate in a dissertation.

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This programme offers you an opportunity to develop the ability to strategically plan and instigate marketing activity, whilst considering the profitable development of a company. Read more
This programme offers you an opportunity to develop the ability to strategically plan and instigate marketing activity, whilst considering the profitable development of a company.

You will explore fashion consumers and the marketing function within the international fashion context across retail, print media and online environments. The course cultivates analytical and managerial skills that will allow you to become highly employable upon completion. You will study the methods of international fashion marketing and its incorporation in the structure and dynamics of the global fashion supply chain. Study visits to international trade fairs and fashion capitals offer exciting research opportunities to support course content.

You will study fashion marketing, marketing management, marketing analytics, project management, product development, supply chain management, budgeting and financial management and research methods. Your study will culminate in a dissertation.

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During her 2011 runway show, Miuccia Prada stated that “Fashion is an instant language”. Read more
During her 2011 runway show, Miuccia Prada stated that “Fashion is an instant language”. In an era of massive digitalization in which individuals have indirect communications through the intermediary of a screen, it is psychologically reassuring to believe that the construction of one’s style mirrors its representation as an individual. However, just like any other languages, Fashion has a myriad of nuances and facets that render any reading and interpretation much more complex.

The main objective of the MBA in Fashion Business at IFA Paris is to equip its postgraduate students with keys to decipher the ever changing fashion industry. Delivered since 2008, the course has been completely revamped in order to take full advantage of IFA Paris’ heritage and cultural specificities.

The philosophy of the MBA in Fashion Business revolves around 3 pillars:

Discovery:
Students are being immersed in a workshop environment allowing them to get an intensive and practical training based on each development stage of a fashion collection, from inception to commercialization.

Experimentation:
While travelling between IFA’s campus locations (Paris, Istanbul, Bangkok and Shanghai) our students are able to experience first-hand the intrinsic characteristics of emerging and mature markets thanks to IFA Paris learning by doing pedagogy.

Self-affirmation:
The overarching Capstone thesis reflects the students’ commitment to the development of a unique and individual project.

The overall course structure promotes a holistic approach to the fashion industry enabling participants to analyze complex functions. The MBA in Fashion Business is one of the only postgraduate courses that allows its students to understand the integration of Sensorial Marketing within the strategies of international fashion houses.

The development of special seminars in haute couture, fashion trade shows, celebrity endorsements and fashion ethnography are “windows” into unique activities or phenomenon of the fashion industry. From their implication in the organization of fashion related events to the discovery of the inner sanctum of Paris Haute Couture Ateliers, participants will be able to improve their professional portfolio with experiences that will ultimately render their profile more sophisticated and attractive to potential employers.

Finally, from inception to graduation, and regardless of their location, Postgraduate students of IFA Paris will benefit from the support of a unique department called the “Career and Alumni Center”. The industry relation arm of IFA Paris’ academic programs is in charge of organizing bi-weekly guest lectures and field trips to attune our students with the fashion pulse. They will have access to exclusive brand launch events, fashion shows, art exhibitions or professional trade-shows in order to build their own professional network. The Career and Alumni Center accompanies IFA Paris students even after graduation by linking them with its strong alumni network composed of individuals originating from 50 different countries. The key word here is synergy, whereby IFA Paris, its students and its graduates are all major actors in the reshaping of the fashion industry panorama.

Our MBA Courses are structured with the ECTS framework in mind as set by the Bologna Convention. Upon completion of their studies participants will gather a total of 120 ECTS that they will be able to transfer if they wish to further their studies. The Course is also accredited by IDEL/IDEART* and is certified as “International Master”.

*For more information feel free to visit http://www.idel-labels.eu

Course Structure

Our Fashion Business course covers a wide range of modules clustered into five main module groupings:

Marketing and Management:

This grouping encompasses a series of modules that will be sequentially planned based on the structure of a marketing plan. The overall body of knowledge acquired by the students will prepare them to:

Analyze complex marketing challenges based on practical case studies
Allocate resources strategically to achieve pre-determined objectives
Craft brand DNAs allowing for the achievement of a sustainable competitive advantage

Business Issues:

The capacity to listen and interpret markets’ signals is a key component of today’s managers. It needs to be continuously cultivated. Within this module grouping students will discover the idiosyncrasies of the fashion industry from an economic and financial view point.

Distribution and Retail:

The emergence of fast fashion retailing and the exponential growth of online commerce have changed the distribution landscape for fashion houses. This module grouping explores the importance of selecting the right distribution strategies as well as creating a positive shopping environment to achieve an efficient customers’ return rate.


Fashion Environment:

Programs focusing on Fashion Business traditionally put the emphasis on analyzing strategic and marketing challenges. The MBA Fashion Business at IFA incorporates a more creative accent, sourcing inspiration from the school’s roots in Fashion Design. In this module grouping students will learn and experience first-hand about the different steps involved in the creation of a cohesive collection.

Fashion Lifestyle:

From observing the development of a Haute Couture Collection in a studio in Paris to taking an ethnographic trip in the Northern Tribes of China to understand their contribution to the contemporary fashion scene, this series of seminars comprised within the “Fashion Lifestyle” module grouping will allow our students to experience specific aspects of the fashion industry in a workshop like environment.

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This course will equip you with the strategic decision-making, leadership and problem-solving skills you will need to become an entrepreneurial and visionary fashion business leader of the future. Read more
This course will equip you with the strategic decision-making, leadership and problem-solving skills you will need to become an entrepreneurial and visionary fashion business leader of the future. It continues the University’s fashion tradition of a commitment to excellence in developing highly effective, talented and committed professional fashion graduates.

Working closely with fashion industry professionals, role models and mentors, you will receive a relevant, well-grounded, high-quality education and skill base that will enable you to have a wider, clearer understanding of the business you are already involved in. The course offers inside knowledge of industry strategies and cultures on a global basis, combined with key business skills and essential fashion industry management knowledge.

Course content

This course equips you for a business management career in the domestic or international fashion industry. Delivered by a teaching team with a wide range of experience both in industry and academia, the course offers an innovative and relevant fashion business curriculum that focuses on preparing your entry into senior roles in business and management within the industry.

Modules

The following modules are indicative of what you will study on this course.

Core modules, semester 1
-FASHION BUSINESS AND SUPPLY CHAIN MANAGEMENT
-CREATIVE TEAM BUILDING
-STRATEGIC FASHION BUSINESS MANAGEMENT

Core modules, semester 2
-FINANCE AND ENTREPRENEURSHIP
-FASHION MARKETING AND BRAND MANAGEMENT
-MANAGING CHANGE AND INNOVATION
-MAJOR FASHION BUSINESS MANAGEMENT PROJECT

Industry links

The idea of a Fashion Business Management MA was formulated in discussion with industry leaders. Building on the success of our Fashion Merchandise Management courses and in particular the close collaboration with industry we spoke extensively to senior fashion executives. Many felt that although doing an MA in Fashion Business Management would not ensure promotion, potential candidates who learn how to apply the knowledge they gain from the course can become leaders who can inspire others. Those candidates need to understand the values and culture of the industry and, most importantly, recognise the difference between information and knowledge and have clearly defined goals.

This support from industry is important both for you as a student and for the future development and relevance of the MA. We will continue to foster and maintain these important links with the fashion industry, and ensure that our Fashion Business Management MA stays at the forefront of education for the future leaders in the fashion industry. We will also continue to invite many prestigious and eminent guest speakers from the industry to participate on all the modules, ensuring that the course remains relevant, informed and up-to-date with current industry practice.

Associated careers

The course is designed to attract applicants with a recognised design, retail management or distribution/manufacturing background. With guidance from the academics and professionals in this field it is anticipated that you will go on to enter senior management positions and move up the career ladder.

Our alumni can be found working in senior positions all over the world in many fashion roles and include such well-known brands such as Aldo, Dior, Dunhill, Harrods, Hermes, Louis Vuitton, Marks and Spencer, Nordstrom, Prada Hong Kong and many more.

Several of our alumni, have also gone on to study at PhD level and to further academic research. Others have set up their own business or successfully taken over a family run business.

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This unique business and enterprise course brings together the internationalisation of business and the importance of enterprise. Read more
This unique business and enterprise course brings together the internationalisation of business and the importance of enterprise.

In a contemporary business environment two features stand out; the internationalisation of business and the importance of enterprise. This unique course brings these together to examine the theory and practice of international business, including how exports, franchises and foreign direct investment (FDI) are analysed and developed.

The University of South Wales’s Centre for Enterprise has been recognised as a Centre of Enterprise Excellence by the UK Sector Skills Body for Enterprise (SFEDI). The Body was extremely impressed with both the quality and range of enterprise development activities supported by the University. Not only are we the first and only university in Wales to be recognised as a Centre of Excellence, but also the first in the UK to be awarded Centre of Enterprise Excellence status.

As an enterprise student, you will be given the opportunity to obtain free student membership from the Institute of Enterprise and Entrepreneurs (IOEE). The IOEE is a not-for-profit professional body within SFEDI. Student membership will give you access to a range of resources and potential mentoring support through the Institute. It is also the first step to becoming an Associate Member, ideal for anyone who wants to start their own business.

See the website http://courses.southwales.ac.uk/courses/479-msc-international-business-and-enterprise

What you will study

You will study 180 credits from the modules listed below:

- Economies, Markets and Decision Making in International Contexts
Develop the ability to solve problems which relate to management decision-making in the context of changing economic and market conditions.

- Innovation Management
Gain an understanding of the theory and practice of managing innovation in organisations. You will learn about the frameworks used by organisations to manage innovation and sources of innovation inside and outside the organisation.

- Globalisation of Logistics and Supply Chain
Delve into the activities of global and international logistics and supply networks – identifying trends and key drivers for the globalisation of industry and its impact on the development and management of the logistics and supply chain.

- Entrepreneurial Start-up
Learn how to start and develop a business venture - develop the tools needed to critically appraise the complexities of successfully starting and growing a new venture in a turbulent and ever changing society.

- Research Methods
Conduct a proper scientific investigation and present it in a written format developing your understanding and research skills in a management and/or professional development context.

- Strategic Entrepreneurial Marketing
Critically examine the key elements of strategic marketing and its interface with business strategy.

- Issues in International Management
Gain a critical awareness of the complex interrelationships between developing issues in international and trans-national management.

- Entrepreneur in a Global Environment
You'll be introduced to the various principles and structures of the current environment of global business and how it can be analysed. You will also learn about how the internationalization of businesses can occur.

- Management Project

Learning and teaching methods

The course team are a group of highly experienced and well qualified academics with an extensive portfolio of international research, consultancy and applied industrial experience. They pride themselves on the close relationship they maintain with the student group. As a student you will be treated as an individual and your personal learning requirements will be met and monitored throughout the programme.

You'll have the benefit of guest lectures in the Entrepreneurial Start-up module which will allow you to gain an insight of setting up or working in a small or medium sized enterprise. Such involvement creates opportunities for informal mentoring and networking to take place between MSc International Business and Enterprise students, practicing entrepreneurs and professional bodies. The entrepreneurs have set up businesses in areas such as Manufacturing and Design, Marketing, Fashion, Hospitality and Catering, Record Labels, Film Industry, Sports and Fitness etc. Businesses range from social enterprises, small local businesses, to national and international businesses.

Work Experience and Employment Prospects

Employability is at the heart of everything we do, and we aim to ensure that our students are innovative, creative and entrepreneurial. Whether you are interested in working for a multinational corporation, a small business or even starting your own company, this course will give you the knowledge and skills for a successful career. The focus on cultural fluency will help you feel comfortable when working in different cultural environments.

This challenging and dynamic course is designed for those looking to take their career to the next level. It will help you develop the knowledge and skills to be a successful strategic business leader and equip you with an insight into the business practices you will need for a future in an ever changing global environment.

Developed in close consultation with a range of employers who have contributed significantly to making our graduates more effective in the workplace.

The University is also host to a vibrant, multicultural environment that provides an excellent opportunity for you to gain an international perspective to business, and different cultures and practices.

Assessment methods

You will be assessed through written assignments, examinations and/or project work. The MSc International Business and Enterprise involves the completion of a significant Management project, developing your communication, research and consulting skills.

Field trips

Alongside your studies, you will also be part of a study visit to see first-hand how different companies operate. You will have the opportunity to visit a range of companies in both the private and public sector. The visit is normally to a European capital city, allowing you to experience a different business culture aiding the development of cultural fluency.

Finally, the social aspect of the study visit proves a popular means of strengthening the student bonds. There is an additional fee of £500 for this field trip.

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By the end of the program, students will have acquired the key competencies to manage fashion, design and luxury companies successfully and will be able to evolve professionally within the cosmopolitan, culture-intensive and hypercompetitive environment typical of these industries. Read more

Objectives

By the end of the program, students will have acquired the key competencies to manage fashion, design and luxury companies successfully and will be able to evolve professionally within the cosmopolitan, culture-intensive and hypercompetitive environment typical of these industries.

LOCATIONS

Students have the opportunity to follow the MSc in Fashion, Design and Luxury Management program in the following locations:

- Grenoble - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming
- Paris - http://en.grenoble-em.com/paris
- London

WHY CHOOSE TO DO A MSC IN FASHION, DESIGN AND LUXURY MANAGEMENT?

The MSc in Fashion, Design and Luxury Management is designed to provide international companies in these industries with the profiles they need to be highly competitive in a complex environment.

The fashion, design and luxury industries are design-intensive and innovation-oriented industries, providing very good opportunities for growth in a hypercompetitive environment. For this reason, companies in these industries are seeking to recruit experts aware of the specific dynamics of these fields, able to manage companies and develop brands in a successful way.

Students enrolled in the MSc Fashion, Design and Luxury Management will benefit from a high-level faculty with both academic and professional experience.

Taught entirely in English, this program offers students the international perspective and the industry-specific culture they will need in order to become skilled managers in these hypercompetitive industries.

Through their coursework, students will acquire the management tools and techniques and the overall industry culture needed to develop and govern fashion, design and luxury brands in a highly competitive global and complex environment. The course covers essential management skills as well as more industry-specific competencies:

- Principles of luxury and luxury brand management
- Luxury sectorial analysis
- Technology and innovation in the fashion and design business
- Creative fundamentals of fashion and design
- Sustainable design, luxury and fashion management.

Program

MANAGEMENT ESSENTIALS

- Intercultural Management and International Negotiations
- Global Leadership and People Management
- International Trade
- Marketing
- Branding and Brand Equity Management
- Strategic Management
- Finance and Accounting

FASHION, DESIGN & LUXURY MANAGEMENT

- Technology and Innovation in the Fashion and Design Business
- Industrial Design
- Interior Design and Merchandising
- Sustainable Luxury and Design
- Luxury Sectorial Analysis:
- Food, Wine and Hospitality
- Boats, Cars and Motorbikes
- Jewelry and Watches
- Perfumes, Cosmetics and Eyewear
- Accessories and Leather Goods

- Distribution Channels and Digital Marketing in the Fashion Industry
- Fundamentals of Fashion and Design
- Principles of Luxury and Managing Luxury Brands
- Integrated Communications Strategy
- Production, Operations, Purchasing and Supply Chain in the Fashion Industry
- Customer Management and Customer Intelligence
- The Legal Context of the Design and Fashion Industry

STUDY TRIPS

Students will take part in an international study trip of one week in one European Fashion Capital. They will have the opportunity to meet with leading industry professionals and visit companies in the fashion, design and luxury industries.

During the company visits students will work on a project relating to one of these industries and in alignment with their future career ambitions.

INTERNSHIP

Each student will undertake an internship of a minimum of three months in a company of their choice at the end of the classroom part of the program. The internship will contribute directly to the content of the Final Management Project and may take place anywhere in the world.

FINAL MANAGEMENT PROJECT

The second year of the program is dedicated to the Final Management Project which will be undertaken under the supervision of a GGSB professor.
Students will focus on a management aspect of the fashion, design and luxury industries; they are also encouraged to choose the subject of the Final Management Project in coherence with their future career goals. It is possible to complete the project in parallel with an employment or an internship in France or abroad.

FOREIGN LANGUAGES

Foreign language skills are essential in a globally competitive business environment. The program is taught in English, and no prior knowledge of French is required to attend the program. Students have the possibility of learning French or another foreign language such as Spanish or Chinese during the program.
This language component, although not compulsory, is highly recommended for students who intend to pursue an international career, since companies in the Fashion, Design and Luxury industry are currently recruiting personnel speaking the language of the country in which they are based, in addition to English and in-demand languages like Chinese or Russian.

LOCATION

The MSc in Fashion, Design and Luxury Management will be offered at the GGSB Grenoble, Paris and London campuses.

PROGRAM BENEFITS

Students enrolled in the program will:

- Acquire and develop the specific management skills required for a successful career in fashion, design, and luxury industries
- Benefit from teaching staff with extensive scientific and professional industry experience
- Enjoy study trips with visits to companies and industry-specific fairs and events
- Study in a multicultural and creative learning environment
- Understand the creation of value in the fashion, design and luxury industries

Careers

It is expected that graduates of this MSc program will either take up positions in multinational companies in the fashion, design and luxury industries or will become entrepreneurs able to found and develop their own companies.

The program will prepare graduates for positions in sourcing, purchasing, product development, product management, public relations, events, store retail management, people management and entrepreneurship.

Admission

Candidates should have excellent written and oral communication skills, as well as strong interpersonal skills and the motivation to pursue an international career.

No prior knowledge of the fashion, design and luxury management industries is required, but applicants should demonstrate a strong interest in this area and have a clear idea of how the program will help them achieve career goals.

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with good grade average.
- Work experience is not compulsory.
- Fluency in English (see test requirements below).

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Succeed at the next level with a practical and creative Master's degree. Focus on core concepts and principles of fashion marketing coupled with contemporary international issues, integrated fashion communications, global marketing and brand management. Read more
Succeed at the next level with a practical and creative Master's degree. Focus on core concepts and principles of fashion marketing coupled with contemporary international issues, integrated fashion communications, global marketing and brand management.

This course has several available start dates - for more information, see the relevant web-page:
JANUARY 2017 - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02563-1FTLB-1617/International_Fashion_Marketing_(Jan)?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

JANUARY 2018 - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02563-1FTLB-1718/International_Fashion_Marketing?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

Programme Description

Fast-paced, exciting and innovative, the MSc International Fashion Marketing will provide you with the international business knowledge along with the creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry.

Our programme's unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing, logistics, buying and merchandising, fashion business analysis, integrated fashion communications, consumer insights, marketing planning, brand management.

Designed to challenge and inspire, our programme is intensive and academically challenging. Youll analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. Well encourage you to critically develop independent, inquiring and creative approaches to strategic fashion marketing issues and problems.

You can start in September or January at our Glasgow or London campus.

EPAS Accredited

MSc International Fashion Marketing is accredited by the European Foundation for Management Development Programme Accreditation Scheme (EPAS) and is the only fashion programme worldwide to receive this distinction of high quality education.

Benchmarked against international standards. GCU is one of just 69 international institutions to have EPAS accreditation, and was commended by EPAS for its exceptional commitment to the ethics, responsibility and sustainability (ERS) agenda.

EPAS accreditation is a key achievement of Glasgow School for Business and Society (GSBS) and gives MSc IFM graduates the assurance that they will be equipped with the skills and knowledge needed to succeed in the fashion marketing industry as well as being recognised internationally for their excellent Master’s education and experience.

Course Overview

-This programme has been designed in consultation with industry to offer the knowledge and skills needed to make a difference in the international fashion marketing arena.
-The university prides itself on creating a friendly and highly supportive learning environment for all its students.
-We incorporate the latest academic marketing thinking and theories to ensure the programme is leading edge in all respects.
-All teaching and learning on the programme is supported by cutting edge e-learning technologies.
-Teaching is delivered in small groups allowing students to develop their own environment of shared learning and for individual learning needs to be addressed by tutors.
-Modules are designed to relate directly to real-world business and to give students opportunities to learn about potential career areas.
-The programme provides students the opportunity to attend Masterclasses from marketing practitioners and leaders of industry.

Employment Details

The prospects for graduates from this programme remain high, in a range of organisations, both in the UK and internationally. Employers have identified the key strengths of our graduates as being their commercial awareness and combination of academic and applied skills. Previous graduates have secured employment in brand management, market analysis, buying and merchandising, marketing communications, direct marketing and media planning. Other graduates have successfully set up their own business or developed an existing company.

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This one-year Master of Science program entirely taught in English aims to prepare future managers of fashion companies, who will be able to deal with competitive global environments, and to promote the exchange of experiences and best practices in the international fashion arena. Read more

Course Overview

This one-year Master of Science program entirely taught in English aims to prepare future managers of fashion companies, who will be able to deal with competitive global environments, and to promote the exchange of experiences and best practices in the international fashion arena.

The program offers students the opportunity to interact with a dedicated professional faculty, specialized in fashion management; to visit companies including factories, showrooms, and flagship stores; and to learn about new trends and successful business models in fashion and across segments, from luxury companies to fast fashion retailers.

The Fifth edition of the MSc in Fashion Management will start in September 2017 at the IÉSEG campus in Paris, France.

Accredited with the French National Association of Grandes Ecoles (La Conférence des Grandes Ecoles).

Program Advantages:

- A specialized fashion management education in Paris, one of the world’s fashion and design capitals
- Relevant international partnerships and network
- Mix of case studies, company visits, and guest speakers

Career Opportunities -

Career opportunities may be found in positions in all fields associated with managerial roles in the fashion industry, including

Buyer
Product Manager
Merchandiser
Retail Manager
Store Manager

The Master of Science in Fashion Management is the perfect program to specialize in the Fashion Business.

Our Fashion Management students benefit from a dedicated faculty with extensive experience and knowledge of the industry. There is collaboration with many companies and professionals operating in the fashion industry, from luxury to fast fashion retailers. Companies are involved in the program in different ways, including sending guest speakers, offering consulting projects, providing internships/jobs and flagship stores visits.

Courses will be a mix of interactive lectures and traditional classes; guest speakers from the academic and fashion business community; corporate visits and seminars; and problem-based learning cases.

Master of Science in Fashion Management Curriculum

The Master of Science in Fashion Management consists of 90 ECTS credits and is offered on a full-time basis. The program consists of 2 consecutive semesters of courses (September – May) followed by a professional experience (from June onwards). The curriculum is developed around introductory courses to build a common managerial background; core management courses with a focus on the industry; and specialized courses in fashion. It also includes French or other foreign language courses.

Admission & Fees

This admission is open to students holding an undergraduate degree in any field from a recognized university with good academic performance and a good command of English.

Application process -

The application process is based on students’ online application available at https://application.ieseg.fr/ and review of the required documents.

Rolling admission is offered from October 2016.

Checklist requirements:
- Online application form
- Transcripts and diploma translated into English or French if necessary
- English proficiency test (IELTS 6.5 TOEFL IBT 85, TOEIC 800) if required
- CV / Resume
- Copy of passport
- 80€ application fee

Application deadlines:
May 26th 2017

Tuition 2017-2018:
€ 16,000 for domestic and international students.
International merit-based scholarships are available.e

Funding and scholarship -

IÉSEG has a merit-based International Scholarship Program with a tuition waiver of 15 to 50% per year. Selection is based on the applicant’s previous academic performance and overall application portfolio.

The scholarship application is automatic; students do not need to apply separately.

All international students are encouraged to check with Campus France and their own government to see if there are any scholarships available. For American students please check with Sallie Mae for private loan options.

Testimonials

What do some of our former and current students think about the MSc in Fashion Management?

"The MSc in Fashion Management at IÉSEG was a meaningful and enriching experience! Studying in Paris gave me a first-hand opportunity to understand the exciting and colorful world of the fashion business in a city that is opulent in art, music, and literature. I discovered how to work with different cultures through group projects and case studies with my classmates from Europe, Asia, and Latin America."

Janize, 2014

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Combine creative and business knowledge and skills to develop a solid understanding of the fashion industry in this international, inter-disciplinary course. Read more

Introduction

Combine creative and business knowledge and skills to develop a solid understanding of the fashion industry in this international, inter-disciplinary course.

Content

Please note: This course will run at Level 6, which is equivalent to the final year of a BA Honours degree, and is a preparatory course for students who want to study at postgraduate level, but currently need further knowledge and skills before being eligible for postgraduate study. A one-year conversion course for students who have a 2.1 or higher first degree in an area unrelated to fashion management, this course will enable students who come from different paths of study to progress onto fashion management postgraduate courses or enter employment.

The international student body on the Graduate Diploma Fashion Management, reflects the internationalisation of the fashion industry. Students are encouraged to draw on their own experience to develop a global understanding of the relevant dynamics affecting the fashion industry. Drawing on the field of International Business, Marketing, Operations Management and Creative Management, this inter-disciplinary course will cover a wide range of topics, including the establishment of the fashion industry, its internationalisation drivers, product development and product life cycles, fashion forecasting, fashion marketing and marketing communications with a specific focus on social media, consumer behaviour and fashion branding.

This provides students with a rich and stimulating learning experience from which to progress, culminating in a final project that is self-negotiated and relevant to their future aspirations. Many students progress onto MA study while others move into employment, defining and establishing their roles within the sector including positions in PR, marketing, management and product development.

Structure

The Fashion Language and Context unit (20 credits) enables students to locate their own work within global economic, social, cultural and technological contexts. Students will have the chance to enrich their own understanding by engaging in debate and by exchanging ideas with students across a range of courses within the School of Graduate studies from diverse backgrounds and with expertise in a range of fashion disciplines. This will enable students to share experiences and benefit from interdisciplinary approaches to the subject. The unit is underpinned by English support specifically directed to enable students to fully understand and evaluate language used within these discourses.

The introductory units Fashion Business Environment and Creative Fashion Management will provide a variety of specialist knowledge required as a solid base for study. The second term will build on that knowledge with Fashion Marketing Management. The Fashion Business Project unit will enable you to specialise in your own interests and to research a self-selected topic from three subject areas of management.

Fashion Business Environment (20 credits) will consider strategies and concepts for different types of business from small and medium enterprises to large corporations. Creative Fashion Management (20 credits) looks at key requirements such as innovation, creativity and new product development. A more specialist in depth approach to Fashion Marketing Management (20 credits) will explore branding and marketing communication theories and practices.

The final term offers you the opportunity to specialise in one of three areas of expertise, retailing, marketing and creative management for the final Fashion Business Project (40 credits). This unit enables you to follow your own specific interests and create a project title of your choice with the support and approval of the Course Director.

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This course is designed to allow students to explore and produce creative strategies for fashion and retail brands, re-equipping them with the skills necessary to excel in the global fashion industry. Read more
This course is designed to allow students to explore and produce creative strategies for fashion and retail brands, re-equipping them with the skills necessary to excel in the global fashion industry. The course merges practical skills, with leading academic research surrounding areas such as business, marketing, consumer behaviour, branding and fashion theory – giving a solid platform for graduates to move into the industry or progress in their chosen career path.

MA Fashion Retail is designed to accommodate a range of student backgrounds, from those already within employment looking to add to their existing skills, to design graduates looking to expand their knowledge of branding and retail strategy, or even those seeking a change in career. Learning activities will focus on the needs of individual students, allowing them to focus projects on their area of expertise or future career ambitions.

The course has been developed to meet global fashion industry demand for graduates with both creative skills and business acumen, particularly surrounding multi-channel retailing, digital and social media strategies, brand management, retail design, marketing and communication. The course will take an international focus, to ensure graduate relevance across global markets.

If you choose to study on a creative postgraduate course at the University of South Wales, you will also benefit from being part of a vibrant international student community.

See the website http://courses.southwales.ac.uk/courses/1557-ma-fashion-retail

What you will study

Students will benefit from an immersion into the contemporary fashion industry, with modules addressing both the creative skills and theoretical application necessary. The course will combine a creative focus with the acquisition of technical skills and professional expertise via experiential learning and the strategical application towards live and industry simulated briefs.

Selection of Modules include:

- Academic and Professional Practice for Fashion
This module is design to cater to students individual learning needs, whether that be focused on research into the fashion industry or towards research and academic skills required for Masters level study. Students will consider their own personal experience and future career aspirations along with a focus on creative digital visualisation skills and industry standard software.

- Fashion Retail Interactions
This module will explore the landscape of fashion retail to encourage students to engage with contextual understanding, looking into areas such as consumer behaviour, sales management, visual merchandising, buying, multi-channel retailing and marketing communication. Students can choose an area of specialism to produce a visual research book, demonstrating their skills in research and analysis.

- Fashion Retail Space and Place
This module will encourage innovative thinking as students question what retail is and what it could be in the future. Students will use industry standard 3D visualisation software to design their own retail space that will be focused on a specific market and consumer base, considering the store environment, use of multi-platform integration across all levels of fashion retail.

- Fashion Brand Design and Communication
This module will critically explore the nature of branding, with both theoretical understanding and creative and practical application. Students will be encouraged to select an existing fashion brand or retailer, researching fully utilising both primary and secondary research methods, before proposing an opportunity for re-branding or re-positioning of the brand. Students will utilise create software to produce promotional materials relating to their ‘new’ brand concept. This module is designed to run as a live brief with a brand.

- Strategic Fashion Retail Innovation
Students will be asked to think globally, exploring the impact of wider factors on the design of fashion retail strategies for innovation. Students will consider a consumer group in a specific marketplace and produce a strategy for international expansion. This strategy will be accompanied by creative promotional material to enhance students research and analytical skills, as well as their visual communication.

The final semester of the degree will include a 60-credit project, which will develop through one of the above modules. The final major project enables students to focus on their area of expertise, designing their own major project brief (with help from lecturers) that will showcase their advance fashion retail knowledge and design skills. Students will be guided on an appropriate project, before working with tutors to create an outcome that can be used as a discussion point in future interviews or exhibitions. Alternatively, students can choose an extended work placement, or reflection on their own work practice, to utilise work placed learning into their MA Fashion Retail.

Common Modules:
The Faculty understands the importance of a strong grounding in research knowledge and skills, enterprise and innovation as part of a balanced postgraduate education.

We also recognise that each student has different requirements of their postgraduate experience.

You can choose to study one of the following three, 20 credit common modules. Each of these has a different focus, enabling you to select the module that will be most beneficial to you.

- Creative and Cultural Entrepreneurship
This module aims to develop your knowledge of the methods to identify, develop and manage enterprise and innovation in the creative sector. It will then help you apply this to your own entrepreneurial project.

- Research and Practice in the Creative and Cultural Industries
The focus of this module is on the development of research knowledge and skills, while also encouraging critical engagement with approaches to creative practice. You will also explore ideas, debates and issues in the creative and cultural industries.

- Research Paradigms
This module focuses on research paradigms and their theoretical underpinnings. It also looks at key conceptual tools drawn from a wide range of subject areas relevant to postgraduate research in the creative industries.

PLEASE NOTE: Modules are subject to change.

Learning and teaching methods

The academic staff have significant fashion industry experience within retail, business, design and marketing and have access to industry to bring guest speakers and attract world-renowned brands for live briefs in order to enhance the learning experience and networking opportunities.

Work Experience and Employment Prospects

This course is suitable for those looking to break into the fashion industry, along with those who are looking to take their current career towards a more senior role. This course would also suit those with a background in a more specific industry function (such as design and PR) to help them to enhance their skill-set and knowledge.

The course will give you rich knowledge of the fashion industry and a broad range of transferable skills. The skills and experience gained will allow you to go on to decision-making roles within fashion, in areas such as retail design, buying and merchandising, marketing, brand strategy, creative branding and management.

Assessment methods

The course is 100% course work and will include innovative and research informed teaching practices. Modules will include live project briefs from well-known fashion and retail brands to give you experience that reflects industry practice.

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The Msc in Luxury & Fashion Management is the ideal program for professionals wanting to further their knowledge in business and specialize in the fast-growing, lucrative domains of luxury and fashion. Read more
The Msc in Luxury & Fashion Management is the ideal program for professionals wanting to further their knowledge in business and specialize in the fast-growing, lucrative domains of luxury and fashion.
Students interested in Luxury and Fashion benefit from Paris' unique position in the world. Strong academic learning is made relevant through company visits and exploratory field trips. Guest speakers share their industry-specific knowledge with students, who may also participate in company projects. Learning is particularly dynamic and interactive: syllabi clarify the body of knowledge to be mastered, while reference textbooks facilitate student preparation and home-learning. Our experienced international faculty brings academic and professional learning to life. Our specialized faculty members utilize cutting-edge teaching methods.

The MBA in Luxury & Fashion Management provides students with the tools and understanding necessary to create and promote luxury brands.
This rigorous program lasts 12 months and covers all aspects of this lucrative industry including fashion, leisure, hotels, yachts, private jets, wineries and more. Key components of the program included comprehension of consumer behavior, marketing techniques, entrepreneurship and networking. We invite guest speakers from the luxury & fashion industries to give seminars throughout the year, giving our students the opportunity to create important links with professionals working in the field.

1st Trimester: Foundation courses
History of Civilisations and origins of Luxury
Luxury Marketing and Distribution
International Luxury Brand Management
Financial Management
Social Marketing and sustainable development
Integrated Marketing communication
Business Law & Intellectual Propert
Management of Innovation and Business Development

For the 2nd and the 3rd Trimesters you choose 1 between 2 Specializations:

First Specialization: Luxury & Fashion
History of Haute Couture & Ready to Wear
Fashion Strategic Marketing and trends Analysis
Strategy business modeling
Fashion Social Media Marketing Strategy
Brand strategy and Fashion Licensing
History of social Costume and social Evolution
Merchandising Strategies for fashion retailers
Italian Fashion Management industry
Accessories and Leather Goods
Human Recourse Management

Second Specialization: Luxury & Lifestyle
The welness industry
Luxury Automotive Industry
Merchandiding of luxury products
Strategy Business modeling
Luxury Jewelry Industry
Watch Business Fundamentals
French Etiquette
Private Jets and Yachting Industry
High Gastronomy
Wine Marketing
Fragrance and cosmectics Management
Tourism & Hospitality Management

Job Opportunities

Students with an MBA in Luxury & Fashion Management go on to work as:
International Brand Directors, International Product Managers, International Purchase Managers in Luxury Goods, International Luxury Business Development Managers, Buyers, and Fashion Consultants, etc.

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The programme aims to provide a fundamental understanding of the international fashion retail industry, with knowledge of international fashion retailing processes including design, innovation, fashion consumer behaviour, fabric structures and distribution. Read more
The programme aims to provide a fundamental understanding of the international fashion retail industry, with knowledge of international fashion retailing processes including design, innovation, fashion consumer behaviour, fabric structures and distribution.

The programme will provide a range of intellectual, practical and transferable skills; experience of research; and a broad knowledge base of international fashion retailing.

The programme aims to:

Provide a fundamental understanding of the international fashion retail industry, with knowledge of international fashion retailing processes including design, innovation, fashion consumer behaviour, fabric structures and distribution.
Provide a range of intellectual, practical and transferable skills
Provide experience of research
Provide a broad knowledge base of international fashion retailing

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Fast-paced, exciting and innovative, our MSc International Fashion Marketing provides you the international business knowledge along with creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry. Read more
Fast-paced, exciting and innovative, our MSc International Fashion Marketing provides you the international business knowledge along with creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry.

Accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide, and the only fashion programme in the world accredited by European Foundation for Management Development Programme Accreditation Scheme (EPAS), our prgoramme is benchmarked against international standards. This double accreditation demonstrates your degree is recognised internationally for its excellent education and experience.

Our programme's unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing, logistics, buying and merchandising, fashion business analysis, integrated fashion communications, consumer insights, marketing planning, brand management.

With teaching designed to challenge and inspire, you’ll analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. We incorporate the latest academic marketing thinking and theories to ensure the programme is leading edge in all respects. We’ll encourage you to develop creative and strategic approaches to fashion marketing issues and problems.

This programme also has a JANUARY 2017 start - for more information, please view this web-page: http://www.gcu.ac.uk/gsbs/study/courses/details/index.php/P02562-1FTAB-1617/International_Fashion_Marketing_(Jan_start)?utm_source=YYYY&utm_medium=web&utm_campaign=courselisting

Why choose this programme?

-Unique dual accreditation from CIM & EPAS.
-GCU was commended for its exceptional commitment to the ethics, responsibility and sustainability (ERS) agenda by EPAS.
-Designed in consultation with industry.
-Coursework relates directly to real-world business challenges.
-A friendly and highly supportive learning environment.
-Teaching is delivered in small groups and supported by cutting edge e-learning technology.
-You can start in September or January at our Glasgow or London campus.

Assessment

Assessment strategies aim to test subject knowledge, independent thought and skills acquisition. They are balanced in accordance with the learning outcomes of each module and include examinations, essays and reports.

Assessments are designed in various formats to allow the development of specific skills, for example, individual as well as group work, case study analysis as well as real-life hosted projects and various forms of academic and management-style presentations. Some of the assessments are summative (marked) while others are designed solely to give you feedback on the progress of your learning throughout the year.

During the course of the year, you will also undertake a major research dissertation on a fashion marketing topic of your choice. Some topics may be suggested and sponsored by commercial companies, allowing you to undertake research which has a real impact on marketing decision making.

Significant emphasis is placed on independent learning throughout the assessment period. Students are encouraged to manage their own learning and embrace the values of rationality, reflection, critical appraisal and self-development.

Career Opportunities

The prospects for graduates from this programme are high. Our graduates have gone on to succeed in a range of organisations, both in the UK and internationally. Employers have identified the key strengths of our graduates as being their commercial awareness and combination of academic and applied skills.

Previous graduates have secured employment in brand management, market analysis, buying and merchandising, marketing communications, direct marketing and media planning. Other graduates have successfully set up their own business or developed an existing company.

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This course will suit highly motivated individuals who want to develop fashion marketing and business skills to either work within the fashion industry, explore new ideas to set up their own business or extend family enterprises. Read more

OVERVIEW

This course will suit highly motivated individuals who want to develop fashion marketing and business skills to either work within the fashion industry, explore new ideas to set up their own business or extend family enterprises. Previous experience in allied industries such as advertising will be of a particular advantage.

WHY CHOOSE THIS COURSE?

Our location offers a fantastic opportunity to explore the world of fashion, from up-and-coming designers and their pop-up shops, to global trend laboratories, leading high street names and luxury fashion brands. On campus, you can take advantage of our fashion studio equipped with the latest design software.

MODULES

• Marketing in a Global Age
• Trend Prediction and Fashion Forecasting
• International Fashion Marketing
• Fashion and Brand Management
• Buying and Merchandising in a Changing Global Industry
• Buyer Behaviour
• Retail and Service Marketing
• Business and Management Research Methods
• Fashion Marketing and Communication in a Global Context
• London Fashion Live Project

Project options
• Internship
• Consulting Project
• Entrepreneurship Project
• Simulation
• Dissertation

ACCREDITATION

Upon successful completion of the programme and selected modules you will be awarded the CMI Level 7 Certificate in Strategic Management and Leadership*.

*Subject to registering as a CMI member

SCHOLARSHIP OPPORTUNITIES

Coventry University London is delighted to have recently launched a number of scholarships to UK and International students. You can find out more about our Scholarships by viewing our website.

START DATES

MSc International Fashion Marketing has start dates in October 2017.

FUTURE PROSPECTS

“I really appreciated the range of work experience options which were available and I would highly recommend an internship module. It helped me bring together everything I had learned and combine it with real-world practices. I am currently pursuing a career in the media and entertainment industry and cannot wait to see what the future holds.” - Samantha Johnson, Germany

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