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Masters Degrees (Internal Communication)

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This course is for experienced internal communication practitioners or PR professionals who want to develop their. strategic internal communication and management skills. Read more
This course is for experienced internal communication practitioners or PR professionals who want to develop their
strategic internal communication and management skills. It provides those working in internal communications with a platform for continuous development. On this course, you will take an in depth look at the role that internal communications plays in organisations and in particular those going through change. You will develop your ability to use research to inform effective internal communication strategies and develop successful plans. The course focuses on core topics such as: internal communication; audit; change management theory; using research to inform and help develop internal communication strategies; moving from one-way communications to engagement; psychology of communication and the role and function of technology.

Teaching, learning and assessment

Twenty hours of on campus teaching compises a variety of approaches including lectures, workshops, group work and input from senior practitioners and QMU academics. Work is set and contact maintained between teaching blocks through online discussions. Students also receive supervision support with their assignment. CIPR Internal Communication Diploma students learn alongside CIPR Diploma and MSc Strategic Communication and Public Relations students ensuring that you benefit from sharing experiences and developing a network of colleagues.

Assessment is through submission of a 6,000 word research project. Support is offered with research project preparation.

Further information is available on the CIPR website at http://www.cipr.co.uk/content/qualifications/internal-communicationdiploma.

Teaching hours and attendance

Teaching is normally delivered in one or two day blocks three/ four times a year. Details will be available on the QMU website

Entry requirements:

You must have ONE of the following entry requirements:
- The CIPR Advanced Certificate in Public Relations;
- The CIPR Internal Communication Certificate plus one year’s full-time employment in PR;
- A postgraduate professional qualification in a related discipline (eg CIM Diploma), plus one year’s full-time
employment (or equivalent part-time employment) in PR;
- A degree in business/marketing/ management/communication studies, plus one year’s full-time employment in PR;
- Any other UK degree plus two years full-time employment in PR
- NCTJ Diploma plus either five years’ journalism experience or three years’ full-time employment in PR;
- Two years’ full-time employment in PR and the CAM Advanced Diploma in Marketing Communication;
- LCCIEB 5 3rd Level subjects, including PR, Marketing, Advertising, Principles & Practice of Management, plus two
years’ experience in PR;
- Four years’ full-time employment in PR and five GCSE passes, one of which must be in English Language.

International: Those whose first language is not English must be able to demonstrate proficiency in the language - spoken and written - to an International Language Testing System (IELTS) band score of 6.5 or equivalent.

Modules

Assessing Internal Communication/ Change Management and Communication/ Applying Advanced Communication
Theory/ Research project

Careers

CIPR qualifications are recognised as the benchmark for professional practice in public relations by employers in the private and public sectors. The CIPR Internal Communication Diploma helps participants to develop or diversify their careers by fostering a strategic approach to internal communications management. Studying for the CIPR Internal Communication Diploma counts towards the CIPR’s CPD programme and becoming a CIPR Accredited Practitioner - the hallmark of your commitment to professional development.

Quick facts

- QMU is the only institution outside London to teach the CIPR Internal Communications Diploma, the CIPR Public Affairs Diploma and the CIPR Diploma.
- QMU is accredited by the Chartered Institute of Public Relations (CIPR).
- Our PR academics are recognised nationally and internationally for their excellence in research. These courses reflect the strength and depth of the teaching team which includes academics with extensive research and publication portfolios and PR practitioners with many years of experience at senior level in a wide range of organisations.
- CIPR Internal Communication Diploma graduates receive credits towards an MSc Strategic Communication and Public Relations at QMU and towards the CIPR Diploma.
- Block teaching is a simple way of fitting your study around the demands of your job.

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This course involves combining communication studies, applied linguistics, international management and intercultural communication. Read more
This course involves combining communication studies, applied linguistics, international management and intercultural communication.

Economic globalisation and rapid developments in ICT mean that many organisations now operate on an international scale, or at the very least interact with consumers, clients and/or partner organisations in other countries. Even ‘local’ companies and organisations may have a multicultural workforce, or offer their services or products abroad. As a result, communication has become increasingly international and intercultural.

Organisations seek to create communication strategies that support their overall strategy and objectives. In doing so, they need to interact with stakeholders who may have a variety of linguistic and cultural backgrounds. These stakeholders may include employees, customers, suppliers, financial backers or even local governments. In the Master’s specialisation in International Business Communication, you’ll learn about the all factors, including cultural and linguistic ones, that play a role in communication and need to be taken into account in order to create effective communication strategies.

In your future career as a business executive or communication specialist, you’ll need to be able to assess the quality, reliability and validity of the research that informs your practical decisions ‘on the job’. In other words, you’ll need to be able to judge whether existing research – as well as your own – complies with the ground rules of academic rigor. The programme therefore places emphasis not only on training your research skills but also on developing your awareness of what ‘good research’ entails.

See the website http://www.ru.nl/masters/ibc

Why study International Business Communication at Radboud University?

- This is one of very few programmes in Europe (and the only programme in the Netherlands) that also focuses on the cultural and linguistic dimensions of international business communication.

- The specialisation deals with theory and insights that are relevant to achieving effective communication in various organisational contexts; from interpersonal communication in a meeting with (multicultural) colleagues, to marketing communication aimed at reaching international target audiences.

- Students do a (group) internship in which they work towards solving a particular communication issue or answering a specific communication question for a company or organisation. This provides hands-on experience in a relevant organisational setting.

- This specialisation attracts students from different countries and because admission to the programme is selective (max. 50 students per year), you’ll be part of a small group of highly motivated Dutch and international students. This means that to a certain extent, your learning environment is international as well.

- Guest speakers are regularly invited to share their knowledge about current developments in business, management and organisational communication.

- Although the main focus is on international communication in larger, multinational companies, graduates of this programme will be able to apply what they’ve learned in a variety of organisations – for profit, non-profit or governmental institutes.

Language(s) and management perspective

Languages form the heart of communication and that is why this Master’s specialisation is taught within Radboud University’s Faculty of Arts. The programme places a strong focus on the role that languages play in effective corporate communication. Of course, the languages used are not the only factor to consider in a multicultural environment - which is why you will be encouraged to also consider communication issues and strategy from an international management perspective.

In short, you’ll explore the impact of globalisation on business communication, the role of linguistic and cultural diversity in corporate communication, and the human and operational consequences of organisations’ language policy or strategies. In doing so, you’ll also come to understand how such issues can shape and affect an organisation’s performance.

Career prospects

With a Master’s specialisation in International Business Communication, you could pursue a career in government, semi-government, business or academia. For example, our graduates work as internal or external communication managers or press spokespeople in companies, government departments, health institutions or non-profit organisations. Many work in marketing communications at multinational companies, as communication trainers for consultancies, as social media managers or as PR consultants.

- International perspectives
Since the programme focuses on communication in international contexts, and on communication with international target groups, a sizable number of graduates have found jobs outside the Netherlands or with international organisations operating from the Netherlands.

- Wide range of communication functions
Job openings for our graduates can cover a wide range of communication functions, organisational types and (business) sectors. This is because organisations have increasingly come to realise that effective communication is essential to all organisational functions (e.g. marketing, PR, HRM, R&D, finance), and have made a real effort over the past decades to professionalise communications, making (international) business communication an increasingly important discipline.

Our approach to this field

Corporate communication involves orchestrating internal and external communication instruments to support an organisation’s core activities and to manage its relationship with different types of stakeholders. Due to the internationalisation of markets and businesses, corporate communication has gone global in recent years. Organisations that operate internationally need to take different cultures and language backgrounds into account when designing their communication. Culture and language(s) may affect international communication at three levels:
- The management level: e.g. when CEOs communicate with internal or external audiences
- The organisational level: e.g. when a company communicates about its Corporate Social Responsibility policy
- The marketing level: e.g. when products or services are promoted to an international audience in (corporate) advertising.

See the website http://www.ru.nl/masters/ibc

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Postgraduate study for the Part-time MA Strategic Communication at Lancashire Business School will suit people who want to develop their career in strategic communication, corporate communication, public relations or internal communication. Read more
Postgraduate study for the Part-time MA Strategic Communication at Lancashire Business School will suit people who want to develop their career in strategic communication, corporate communication, public relations or internal communication.

Communicate strategically

Effective and efficient communication is a core requirement for the success of organisations in all sectors and in all nations. However, it continues to be a challenging goal for many organisations. The MA Strategic Communication responds to the growing world-wide demand for independent thinking communication strategists with the knowledge and skills to enable organisations to communicate effectively in dynamic, diverse environments. It is for people who appreciate that communication practice needs to evolve away from a media savvy tactical focus on press, publicity and information provision to a business savvy strategic focus on relationship management and organisational positioning. Graduates will be able to help organisations manage their stakeholder relationships through innovative strategic communication.

Develop professionally

This course is designed for graduates who aim to start, or develop, a career in strategic communication, internal communication, public relations, or corporate communication management. This course will not only add value to your CV but will also benefit your future employers. Participants have become communication professionals in private enterprise, government, or not-for-profit organisations. They join in-house communication teams and communication consultancies.

Stretch intellectually

This course is for people who want to develop their capacity to think strategically and are ready for a new and personally stretching intellectual challenge. Subjects studied include principles of strategic communication and the impact of technology on communication. You will study rhetoric as the art of speech, and theories and concepts relating to internal communication. The course covers aspects of the management of strategic communication and research methods.

The MA Strategic Communication course team is based in the Division of Applied Communication. The team members are keen, enthusiastic about their subjects and committed to engaging students in the study of communication concepts and theory. The team value the maxim that 'there's nothing as practical as a good theory' and are committed to enable you to develop insight into how theory can be applied to improve communication practice. Our team has international experience in communication practice and an active research culture. They contribute to books, journals and conferences on a range of communication topics.

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Public Relations (PR) has become an increasingly influential management discipline over the last 20 years. The programme provides students with the practical and theoretical skills to enable them to help organisations communicate, build relationships and engage with increasingly demanding stakeholders. Read more
Public Relations (PR) has become an increasingly influential management discipline over the last 20 years. The programme provides students with the practical and theoretical skills to enable them to help organisations communicate, build relationships and engage with increasingly demanding stakeholders.

This programme enhances the skills you need as a PR and communications student seeking to enter the industry. It is focused on developing skills related to communications as a strategic management discipline, it enhances employability and the continuing development of the profession. You will have the opportunity to undertake an internship with an organisation as part of one of your optional courses, Professional Practice.

Studied full-time, this is aimed at students with a good first degree seeking to develop more sector-specific, specialist and reflective skills via postgraduate study prior to entering the public relations industry. The programme, when studied part time is aimed at career development for people already in the industry.

The MA PR has been developed in close conjunction with the PR industry to provide a platform of key core courses relevant to PR practice alongside a range of optional courses which provide specific sector focus. As it is based in London, a notable feature of the programme is its ability to draw on experienced PR practitioners as guest and visiting lecturers.

We are proud to say that in London our Marketing programmes were ranked 1st in student satisfaction and 2nd overall by the Complete University Guide 2016.

The aims of the programme are:

- To develop understanding and critical reflection about the role and processes of public relations in organisations and society

- To engage with topics and issues about public relations, and demonstrate leadership and thoughtful reflection in discussions and group work

- To develop practical skills for PR planning and implementation alongside reflective skills and scholarship and understanding of the role and agendas which develop from PR as a strategic management discipline.

Visit the website http://www2.gre.ac.uk/study/courses/pg/mark/pr

Public Relations and Marketing

These programmes are ideal for marketing professionals looking to develop a greater understanding of the field they are in. The aim is to advance an individual's marketing skill and understanding to meet the competitive challenges of the marketplace.

What you'll study

Full time
- Year 1:
Students are required to study the following compulsory courses.

Foundations of Scholarship(PR) (15 credits)
Dissertation (45 credits)
Business English for Academic Purposes - Level 4
Contemporary Issues in PR Practice (15 credits)
Planning and Communication Skills for PR (15 credits)
Media Relations and Social Media (Level 7) (15 credits)
PR Foundations and Corporate Communications (30 credits)
Research Methods (15 credits)

Students are required to choose 2 courses from this list of options.

Internal Communication (15 credits)
Consumer and Celebrity PR (15 credits)
Campaigning PR (15 credits)
Financial PR (15 credits)

Part time
- Year 1:
Students are required to study the following compulsory courses.

Foundations of Scholarship(PR) (15 credits)
PR Foundations and Corporate Communications (30 credits)

Students are required to choose 1 course from this list of options.

Internal Communication (15 credits)
Consumer and Celebrity PR (15 credits)
Campaigning PR (15 credits)
Financial PR (15 credits)

- Year 2:
Students are required to study the following compulsory courses.

Dissertation (45 credits)
Contemporary Issues in PR Practice (15 credits)
Planning and Communication Skills for PR (15 credits)
Media Relations and Social Media (Level 7) (15 credits)
Research Methods (15 credits)

Students are required to choose 1 course from this list of options.

Internal Communication (15 credits)
Consumer and Celebrity PR (15 credits)
Campaigning PR (15 credits)
Financial PR (15 credits)

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:
- Postgraduate finance pages (http://www.gre.ac.uk/finance/pg)
- International students' finance pages (http://www.gre.ac.uk/finance/international)

Assessment

Students are assessed through written assignments, blogs, presentations and a dissertation.

Professional recognition

This programme is recognised by the Chartered Institute of Public Relations, the professional UK association for public relations in the UK. The University also belongs to the European PR Research Association (EUPRERA) and is active in links with European PR universities.

Career options

Graduates from this programme have opportunities and gained positions in public relations and corporate communications within PR
consultancies, the public sector, NGOs and charities, and companies serving a range of sectors including the consumer, technology, financial, political PR and corporate. The programme develops the knowledge, analytical skills and intellectual capabilities required for related job opportunities within sectors such as marketing, advertising and social media.

Find out about the teaching and learning outcomes here - http://www2.gre.ac.uk/__data/assets/pdf_file/0007/643993/Prog-Spec-MA-Public-Relations.pdf

Find out how to apply here - http://www2.gre.ac.uk/study/apply

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The MSc Strategic Communication and Public Relations offers an unparalleled balance in UK postgraduate courses. of teaching in internal and external communication, as well as strategic communication, for both private and public. Read more
The MSc Strategic Communication and Public Relations offers an unparalleled balance in UK postgraduate courses
of teaching in internal and external communication, as well as strategic communication, for both private and public
sectors. Students learn from an academic team which includes internationally published researchers and practitioners with years of professional experience.

QMU is an accredited teaching centre of the UK’s professional body, the Chartered Institute of Public Relations (CIPR) and a partner institution of the UK’s Public Relations Consultants Association (PRCA).

Is this the right course for me? It is if you:
- want to start a career in communication and public relations (PR). You'’ll do an industry placement and we'’ll support you in developing knowledge and skills, producing a portfolio and providing you with opportunities to meet, work alongside and network with current practitioners;
- already work in a communication or PR role and want professional development. You can tailor your studies to your own development needs and study part-time, or
- want to progress to a research career in communication or PR. Members of QMU’s teaching team author key texts and regularly present at conferences all over the world.

Teaching, learning and assessment

Teaching is delivered face-to-face at our modern campus in Scotland’'s capital city of Edinburgh. You are also supported by QMU’s online virtual learning environment. As well as lectures, seminars and workshops you will also work with live clients, respond to communication briefs, undertake analysis and research, blog, reflect, create materials and content, engage in digital media, work in groups, make presentations and develop proposals.

Teaching hours and attendance

Our carefully designed delivery pattern provides continuous and frequent face-to-face teaching for full time students. On many modules you will learn alongside communication and PR practitioners and students. This helps you start your professional network and develop a deep understanding of the relevance of theory to practice. Our shared community of learners approach also provides access to a busy programme of activities and events offered across our PR programmes. On your 20 day placement you’'ll gain invaluable professional experience and develop your learning in a work setting. Part time students benefit from a delivery pattern which requires attendance at short intensive blocks and which you can fit alongside other commitments.

Modules

Modules include: Communication and Digital Skills for Working in PR */Media and Campaigning/Critical Reflections on Public Relations/Understanding Research /Strategic Communication Planning /Communications Impact on Policy Making /Strategic Internal Communication in a Digitized World/Masters Communication Placement */ Project Students who already work in communication and PR can select from a list of modules, including business focused ones, instead of those marked * above. If you select to do the Master'’s Communication Placement module, you can undertake this with your employer.

You can also focus your Project on a topic which is relevant to your professional role. If you already have CIPR Diploma, CIPR Internal Communications Diploma or CIPR Public Affairs Diploma you are awarded credits and exempted from selected modules including the Master’s Communication Placement.

Careers

As a CIPR accredited course, the MSc Strategic Communication and Public Relations is benchmarked against CIPR career progression requirements. This means there is a clear articulation between the course and developing your career. For students who are already associate or full CIPR members, the MSc counts towards the Institute’s Continuing Professional Development (CPD) programme.

Entry requirements:

A UK honours degree or equivalent from a relevant subject area (arts, humanities or social sciences). Students without traditional honours degrees may be admitted (subject to interview) if they have other relevant qualifications and/ or appropriate work experience.

Accreditation of prior learning: Students who have already been awarded a Chartered Institute of Public Relations (CIPR) Diploma receive 45 credits towards the MSc Strategic Communication and Public Relations, exempting them from specified parts of the course. Students who have already been awarded the CIPR Internal Communication Diploma/ CIPR Public Affairs Diploma receive 30 credits exempting them from specified parts of the course.

International: Where your honours degree has not been studied in English, you will be required to take an IELTS test receiving an overall score of 6.5 with no individual component score below 6.0.

Quick Facts

- QMU is the only CIPR accredited UK Institution to offer undergraduate and postgraduate courses and teach the CIPR Diploma, CIPR Internal Communication Diploma and CIPR Public Affairs Diploma.
- The block face-to-face teaching approach enables students to combine studying with working.
- Our PR academics are recognised nationally and internationally for their excellence in research.

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If you are interested in the use of communication to improve the quality of life, then Wageningen is the place to be! In the MSc programme Applied Communication Science students learn to integrate communication science with problem solving and innovation in the domain of the life sciences, such as nature, environment, water, nutrition and health, biotechnology and food production. Read more

MSc Applied Communication Science

If you are interested in the use of communication to improve the quality of life, then Wageningen is the place to be! In the MSc programme Applied Communication Science students learn to integrate communication science with problem solving and innovation in the domain of the life sciences, such as nature, environment, water, nutrition and health, biotechnology and food production. Not only in the Netherlands, but in the whole world!

Programme summary

In this programme students learn to analyse and critically reflect on the role of communication in complex dynamic processes. They also learn to design communication strategies and programmes that are relevant to societal problem solving and innovation.

Specialisations

There are two specialisations that students can choose from:

Communication in Innovation
Students learn to analyse and strategically apply communication to deal with current societal issues, problems and challenges in life science domains such as nature conservation, nutrition and health, water management, environment and food production. Our students are trained to adopt an integrative approach that involves social science and technical innovations, fulfilling an intermediary role to enhance multidisciplinarity and interactive cooperation.

Communication is a basic element of change. Complex processes of change involve different perspectives and perceptions of the various people involved. Societal processes like climate change, poverty, disease or ecological degradation require appropriate solutions that integrate insights from all kinds of disciplines and stakeholders. Opportunities for enhancing mutual understanding and collaboration between science disciplines and society are explored. Special attention is paid to everyday life situations and how people actively deal with common issues related to the domains of the life sciences. There are no pre-defined thesis tracks.

Students compile their own thesis tracks by choosing, besides the compulsory communication science courses, a combination of closely linked courses; including a minor in a life sciences domain. An internship introduces students to professional practice. The major thesis allows them to become experts in a specific area within communication that is closely linked to their personal interests and future career.

In the thesis track of their choice, students link Communication Science to, for example, Nature Conservation, Nutrition and Health, Animal Production Systems, Ecology and Environment, Forestry and Rural Development, Land Use Planning, Organic Agriculture, Product Design and Quality Management, Food Technology or Water Management.

Health and Society
More information on this specialisation is available here: http://www.findamasters.com/search/masters-degree/i883d5908c20425/msc-health-and-society-specialisation

Your future career

Graduates are specialised in building bridges between various stakeholders, such as governments and citizens or laymen and experts. They work for communication consultancy organisations, government departments, hospitals, development agencies, commercial organisations, media and institutes of knowledge. Career prospects are: communication consultant (advising organisations on how to improve their communication processes); policymaker (formulating policy in cooperation with groups in society); process facilitator (managing conflict, negotiation and change); communication manager (organising internal and external communication processes of an organisation); project manager (managing the communication and collaboration between parties throughout the entire project lifespan); journalist (making scientific knowledge accessible to a broader public); communication researcher (making a systematic analysis of a communication issue).

Alumna Bette Harms.
"At 'International Union for Conservation of Nature' (IUCN) I am part of a booming platform called 'Leaders for Nature' where over twenty multinationals meet and learn to incorporate natural capital into their core business processes. I am the coordinator of the Leaders for Nature Academy where I develop and deliver training models to our network members. In my daily job I actively seek to develop cooperation between Non Governmental Organisations (NGO's), the government and private sector. The Master Applied Communication Science has given me the capacity to translate ecology into valuable and understandable knowledge for a range of professionals working in the private sector."

Related programmes:
MSc International Development Studies
MSc Development and Rural Innovation
MSc Management, Economics and Consumer Studies

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The MSc in Communication and Information Sciences offers a unique program in which you learn about how people acquire and transfer information and how new means of communication can be used creatively and innovatively. Read more
The MSc in Communication and Information Sciences offers a unique program in which you learn about how people acquire and transfer information and how new means of communication can be used creatively and innovatively. The approach taken at Tilburg University is unique in the sense that the broad concept of communication is examined from many perspectives, including those of linguistics, cognitive and social psychology, computational modeling and document design.

This program is intended for highly talented and motivated students with a keen sense of intellectual curiosity and intellectual ambition. In this Master’s program, you will encounter state-of-the-art research in the broad interdisciplinary field of communication. The point of departure is natural communication: how is information transferred from one person to another? For what purpose? You will participate in a wide range of courses such as communication strategies, non-verbal communication and computer vision. This unique combination of approaches and research traditions will enable you to work as a communication expert, and answer questions such as:
•What is the best way to present information to an audience?
•How do people communicate within an organization?
•How can you influence people's behavior through language?

You take a particular interest in language and you are seeking to broaden and deepen your academic knowledge. You are interested in the many different aspects of communication such as the effect that words can have, how people produce language, and linguistic phenomena such as metaphors, and the stories behind them.

This one-year MSc program offers four different specializations: Business Communication & Digital Media, Communication Design, Data Journalism and Human Aspects of Information Technology.

Career Prospects Communication and Information Sciences

After completing your MSc program in Communication and Information Sciences, a broad range of career paths in business, research and education will be open to you. You will be able to analyze and consult on internal and external communications. With a Master's degree, you can start your career as a scientific researcher in this field. And remember that these opportunities are worldwide because your studies are internationally-oriented.

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Designed to equip those working within or intending to join the internal audit profession with the conceptual understanding, knowledge and skills to contribute positively to the organisations that they work for, our Internal Audit Management and Consultancy course will help to develop you into a director, manager or consultant in today's challenging but rewarding audit sector. Read more
Designed to equip those working within or intending to join the internal audit profession with the conceptual understanding, knowledge and skills to contribute positively to the organisations that they work for, our Internal Audit Management and Consultancy course will help to develop you into a director, manager or consultant in today's challenging but rewarding audit sector.

Close ties with the Chartered Institute of Internal Auditors UK & Ireland (IIA UKI) and accreditation from the Internal Auditing Educators Partnership program from the IIA Inc. ensures our course is fresh and relevant.

Our course is designed to enhance your skills and train you to become a qualified internal auditor, manager and head of department. Past graduates have gone on to work with high-profile organisations, including Cancer Research UK, the Department of Work and Pensions and Royal Bank of Scotland.

With the drive across the globe for integrated reporting to increase transparency, increased regulation such as the introduction of the Sarbanes Oxley Act in the US, and the general publics access to real time information, boards and their audit committees are ever more in need of independent and objective assurance and internal audit has a vital role to play in providing this.

What's covered in the course?

This course covers not just the operational aspects of internal auditing, but also the strategic and tactical. It considers internal audit’s role in many key risk areas that organisations face, such as ethics, CSR and sustainability, and examines how internal audit can influence an organisation and be a catalyst for change. It also looks at innovation within an organisation and specifically for internal audit, and you will have the opportunity to complete a research project of your choice relating to the field.

We encourage your communication and confidence with active learning methods, such as group work, seminars, debates and quizzes. The assessments are designed to mirror an internal auditor’s working life as far as possible, and many students comment on how this has helped them improve their skills at work.

Why Choose Us?

-We are an established team with over 20 years’ experience of delivering courses accredited by the Chartered Institute of Internal Auditors (IIA) and the Internal Auditing Educations Partnerships (IAEP).
-We now boast a Route to Chartered Status from the IIA UK.
-The Centre prides itself on its extremely high pass rates.
-The lecture team is supported by guest speakers, who regularly visit to provide valuable practitioner insight.
-We get to know our students as individuals and support their specific needs, or signpost them to other areas of the University that can provide additional, complimentary support.
-The delivery is flexible so you can choose full-time or part-time with block release and distance learning as options. This means you can fit your studies alongside work and personal commitments.

Course Structure

Our course is available to study in a range of options, ensuring you don’t have to miss out.

Full-Time
You can choose to study one year full-time or three years part-time, with qualifications achieved at the end of each year:
-Term / Year One – Postgraduate Certificate
-Term / Year Two – Postgraduate Diploma
-Term / Year Three – Master’s (MSc)

Distance Learning
This course is also offered as a distance learning option, enabling you to study at a time that suits you. You don’t have to attend any face-to-face sessions, and delivery of course materials is done through our e-learning platform, Moodle. Each module with an exam has a revision day which, although not mandatory, you should highly consider attending. If you can’t make it, supporting materials are made available via Moodle.

If you’re an international student, you can sit your examinations at your British council offices for a fee payable locally of around £100 per examination.

Block Release
This option sees you attend intense face-to-face teaching on campus from Monday to Friday for each module, one a term for years one and two. In year three the block weeks take place in the first term for both modules in order to support early initiation of your research project.

This option also provides the flexibility to incorporate some distance learning, to accommodate your work and personal commitments. You can do this at no extra charge and with no penalties.

Assessments
All modules are tested by assignment, except for
-Organisation environment risks and controls which has an assignment and a 27 hour test to be completed remotely
-Organisational Leadership which is a closed book exam
AND
-Professional Innovation and Development which is a presentation (which can be done remotely over Skype, for example) and reflective diary

Employability

There are planned field trips each term to local organisations. These trips will be accompanied by a seminar from a visiting professor on a related topic.

We also have a guest speaker programme, bringing the working world into the University. These talks are delivered in the block weeks, and presentations are posted on Moodle so that they are available to everyone.

All assignments are grounded in the real working organisations, allowing students to apply their knowledge into a real working environment.

Skills assessment takes place at the start of each term and students are encouraged to create a development plan to enhance their skills and work experience over the duration of the course. Lecturers will support students in finding opportunities to support this wherever possible.

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The MA in Professional Communication program consists of two years of study with an annual three-week on-campus residency at the beginning of each year. Read more
The MA in Professional Communication program consists of two years of study with an annual three-week on-campus residency at the beginning of each year. Faculty who have expert, real-world experience provide a solid foundation of advanced professional and technical skills that underpin effective leadership in an increasingly communication-driven world.

The MA in Professional Communication program provides a broad understanding of communication as a human activity. Graduates will be able to function in environments that require effective team-work, adaptability, strategic planning, intercultural mediation, and a sophisticated understanding of interpersonal discourse. Additionally, they will excel in the integration of written and verbal communications with digital technologies.

Students may pursue a thesis-based option or complete a research paper which is smaller in scope but allows for extra coursework.

Please call 1.800.788.8028 and ask to speak with the program office for information about how you can apply your IABC accreditation to an MA in Professional Communication.

Who It’s For

Working professionals who want to excel in the integration of strategic written and verbal communications in an environment that requires team-work, adaptability, intercultural mediation, and a sophisticated understanding of interpersonal discourse. Through our Flexible Admission process, significant professional experience in lieu of academic requirements may also be considered. Please visit our program admission page for more admission information.

Outcomes

Graduates of the MA in Professional Communication are professionals with a broad understanding of communication as a human activity. They are leaders, entrepreneurs, and innovators in the workplace. They are able to function in environments that require effective team-work, adaptability, strategic planning, intercultural mediation, and a sophisticated understanding of interpersonal discourse. Finally, they excel in communication that requires the integration of superior written and spoken skills with digital technologies.

Graduates of the program will be familiar with government, social, and business organizations and will have an understanding of how information exchange is fundamental to their operation.

Graduates will have:
-Knowledge of both the fundamental and advanced concepts related to human communication and interaction and an ability to communicate successfully (written and oral discourse).
-The ability to use computer-mediated technology to manage the processes required for information retrieval and dispersal.
-Knowledge of the mass media and the information society, including information technology, telecommunications, public policy, publishing, and the cultural industries.
-Knowledge of government, social, and business organizations and an understanding of how information exchange is fundamental to the operation of these.
-An understanding of the management of communication industries and of internal and external corporate communications (public relations, advertising, marketing).
-An understanding of culture, international and intercultural communication, negotiation and conflict management. An ability to communicate effectively in diverse and difficult circumstances.

Flexible Admission

Applicants who do not meet the Standard Admission requirements will be considered for Flexible Admission and assessed as follows:
-Applicants without an undergraduate degree, but more than three years (90 credits) of relevant post-secondary education, should have at least three years of relevant work experience, preferably in a leadership capacity.
-Applicants with 2-3 years (60-90 credits) of relevant post-secondary education should have at least five years of relevant work experience in a leadership capacity.
-Applicants with less than two years of relevant post-secondary education should have at least ten years of high-level, professional communication experience in a leadership capacity.

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The CIPR Public Affairs Diploma is designed for public relations or public affairs practitioners who want to develop relevant theoretical knowledge and to strengthen their practical skills in order to become more effective and better placed to take on more senior roles. Read more
The CIPR Public Affairs Diploma is designed for public relations or public affairs practitioners who want to develop relevant theoretical knowledge and to strengthen their practical skills in order to become more effective and better placed to take on more senior roles. The course focuses on the role communication expertise plays in public policy processes as they are approached in the context of strategic communications and reputation management that underpin the public affairs function. The qualification is firmly rooted in practice - with regular contributions from senior practitioners - as well as clear in its interdisciplinary theoretical basis. Public Affairs Diploma students receive 20 hours of face-to-face tuition between January and May, individual supervision for the research project (course assessment), as well as extensive online resources developed to support individual study.

Teaching, learning and assessment

Twenty hours of on campus teaching comprises a variety of approaches including lectures, workshops, group work and input from senior practitioners and QMU academics. Work is set and contact maintained between teaching blocks through online discussions. Students also receive supervision support with their assignment. CIPR Public Affairs Diploma students learn alongside and MSc Strategic Communications and Public Relations students ensuring that you benefit from sharing experiences and developing a network of colleagues. Assessment is through submission of a 6,000 word research project. Support is offered with research project preparation. Further information is available on the CIPR website at http://www.cipr.co.uk/courses/public-affairs-diploma.

Teaching hours and attendance

Teaching is normally delivered in one or two day blocks three/ four times a year. Details will be available on the QMU website.

Links with industry/professional bodies

Students on the course are eligible for student membership of the Chartered Institute of Public Relations (CIPR) and, on graduation, can upgrade their membership to full or associate status depending on professional experience.

Entry requirements:

You must have ONE of the following requirements:
- The CIPR Advanced Certificate in Public Relations;
- The CIPR Internal Communication Certificate plus one year'’s full-time employment in PR;
- A postgraduate professional qualification in a related discipline (eg CIM Diploma), plus one year’'s full-time employment (or equivalent part-time employment) in PR;
- A degree in business/marketing/management/communication studies, plus one year’'s full-time employment in PR;
- Any other UK degree plus two years full -time employment in PR;
- NCTJ Diploma plus either five years’ journalism experience or three years’ full -time employment in PR;
- Two years’ full-time employment in PR, and the CAM Advanced Diploma in Marketing Communication;
- LCCIEB 5 3rd Level subjects, including PR, Marketing, Advertising, Principles & Practice of Management, plus two
years’ experience in PR;
- Four years’ full-time employment in PR and five GCSE passes, one of which must be in English Language.

NB Restrictions on existing students apply. To check eligibility of PR role email the CIPR professional development team.

International: Those whose first language is not English must be able to demonstrate proficiency in the language - spoken and written - to an International Language Testing System (IELTS) band score of 6.5 or equivalent.

Modules

Public Policy Landscape/ Lobbying and Campaigning/ Public Affairs in the Context of Reputation Management/ Research Project

Careers

CIPR qualifications are recognised as the benchmark for professional practice in public relations by employers in the private and public sectors. Studying for the CIPR Public Affairs Diploma counts towards the CIPR’s CPD programme and becoming a CIPR Accredited Practitioner - the hallmark of your commitment to professional development.

Quick facts

- QMU is the only institution outside London to teach the CIPR Internal Communication Diploma, the CIPR Public Affairs Diploma and the CIPR Diploma.
- QMU is accredited by the Chartered Institute of Public Relations (CIPR).
- Our PR academics are recognised nationally and internationally for their excellence in research. These courses reflect the strength and depth of the teaching team which includes academics with extensive research and publication portfolios and PR practitioners with many years of experience at senior level in a wide range of organisations.
- CIPR Public Affairs Diploma graduates receive credits towards a MSc Strategic Communication and Public Relations at QMU and towards the CIPR Diploma.
- Block teaching is a simple way of fitting your study around the demands of your job.

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In the English-language Master's specialization in Business Communication & Digital Media, you will focus on communication issues in the area of business communications. Read more
In the English-language Master's specialization in Business Communication & Digital Media, you will focus on communication issues in the area of business communications. You will research how people communicate with one another using a variety of means, and how they process information through language, pictures, sound and computers. For example, you will acquire knowledge about pitfalls and misunderstandings when exchanging information, negotiating or managing conflicts in business settings, and the principles of marketing communications. The emphasis lies on the effects of digital communication on our society and culture. The program in Business Communication and Digital Media enables you to study the consequences/implications of media selection for effective communication transaction.

Internal communication

One of the most important issues within organizations is internal communication.
•How do teams communicate and make decisions?
•How do people deal with conflicts within their organization?
•How do managers use advanced business communication to motivate their employees?

These questions are all part of the internal business communication that you will deal with during your studies. You will focus on important aspects of interpersonal and group communication.

External communication

In this context, external communication is more than marketing and promoting the products on offer, it concerns the image of the organization.
•How do organizations manage a crisis situation?
•How do they communicate with media?
•How do organizations improve their image through communication?

These questions will be answered during this program. You will study various theories that explain how people make observations and form their opinions and you will learn about how organizations reach customers and convince them.

Digital Media

Over the past decade, the internet and new media have developed rapidly. The increasing importance of the internet and new media has a major impact on business communication. There are several issues that organizations are facing in this particular field of communication, such as announcing news by email, the most convenient way of communication with customers, the quality and user-friendliness of their website. Another part of this study is the social media aspect and how organizations deal with it.

Career Prospects Business Communication & Digital Media

After completing a Master's program with a specialization in Business Communication and Digital Media, you will be able to enter the education, research or business market. You will be able to analyze internal and external communications and to act as a consultant on these matters. You will also be able to give advice about communication tools within organizations. You can pursue an international career in various national or multinational organizations. After the Master's specialization, you can specialize further, as an academic researcher.

Graduates with a specialization in BDM may find positions such as:
•Web editor
•Marketing Officer
•Communications Officer
•New Media project manager
•Head of PR and Communications

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Whether it is managing social media, dealing with an issue, or building relationships with stakeholders, the role of the corporate communication professional is more complex than ever. Read more
Whether it is managing social media, dealing with an issue, or building relationships with stakeholders, the role of the corporate communication professional is more complex than ever. This six-month Graduate Certificate will improve your management of internal and external corporate communication, solidify your understanding of stakeholder and public relations and enable you to develop a deeper understanding of social media strategy and governance.

The Graduate Certificate in Professional Communication Management consists of three courses:
-LEAD 580 Leadership, Community and Collaboration in a Complex Environment
-PCOM 633 Strategic Communication Management
-PCOM 520 Social Media Strategy and Governance

You will begin the program with LEAD 580 which consists of an online pre-residency component, a one-week on-campus residency and post-residency online work. The residency allows students to examine a leadership challenge through a live case and explore dimensions of personal and strategic leadership, the dynamics of personal and organizational change, and the communication professional’s role as a catalyst for change. PCOM 520 and PCOM 633 are delivered entirely online including dynamic activities and creative synchronous and asynchronous discussion forums

Who It’s For

This certificate has been designed for communication professionals directly responsible for organizational or corporate communication including managers who wish to strengthen their ability to manage communication strategically and leverage traditional, digital, and social media to strengthen relationships with stakeholders, customers, and other key groups.

Applicants who do not have the formal academic education to qualify for admission may be assessed on the basis of both their formal education and their informal learning, in accordance with the Flexible Admission Policy.

Outcomes

-Demonstrate effective leadership and collaboration skills in complex business environments.
-Develop skills to create a strategic communication plan for your organization.
-Manage social media effectively and be able to incorporate all digital media into communication planning and delivery.
-Demonstrate the return on investment of public relations and communications.
-Create and support the framework of stakeholder relations.
-Manage crisis situations and protect the organization’s reputation when under threat.
-Build the skillset needed to work at the executive level effectively.

The program’s flexible schedule allows you to further your education while maintaining professional and personal responsibilities. The certificate can be applied in full toward the MA in Interdisciplinary Studies; and the MA in Professional Communication; and up to six credits into the MBA in Executive Management program as long as admission into those programs has been granted. Please speak to our enrolment advisors at 1.877.778.6227 for information.

Delivery Model

This program is delivered through our blended model which features a short introductory online period, a five-day on-campus residency and online course work. This flexible model enables students to benefit from an on-campus learning experience while maintaining personal and professional responsibilities.

Residency
The on-campus residency is an intensive period of collaborative study which enables students to become acquainted with RRU, their teachers and their cohort with the aim of preparing students for the rest of the program. The normal schedule for residencies is from 8:30 a.m. - 4:30 p.m. with homework, readings and team assignments completed outside of these hours, so it is recommended that students keep their evenings available for these activities.

Online Learning
The online portion of our Graduate Certificate programs takes place over the Internet. Several different information delivery methods are used, including textbooks, articles, case studies, interactive learning and 'chat' bulletin boards for corresponding with team members. Courses contain assignment due dates and team work, requiring students to plan carefully to meet course timelines.

The two online courses are taken consecutively and each course lasts for a period of 10 weeks. Each course requires a level of effort of approximately 20 hours per week. During the first online course, the amount of time required may be higher as students familiarize themselves with our online learning platform. LEAD 580, the residency course, continues online at the same time as the first online course (EXMN652). This is to complete the final assignment in LEAD580.

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Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world. Read more
Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world.

The use of the internet, mobile technology and social media has had a huge impact on our lives and the way we communicate ? information is quite literally available at our fingertips and word of mouth is spreading faster than ever before. This trend is leading to a greater demand for communication professionals who can plan strategic PR campaigns and implement social media and viral campaigns in order to drive businesses forward in this digital age.

You will be paired with an experienced mentor, who will offer valuable advice on the industry, your future career and the latest developments in the field. You will undertake a live public relations consultancy project for a client.

You will also have the option to undertake a work placement in your second semester.

- Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

Visit the website http://courses.leedsbeckett.ac.uk/prandstrategiccommunication_ma

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

With guidance from your mentor and backed by the experiences gleaned from your work placement and real-life project, your career prospects will be significantly strengthened. A study abroad option will enable you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and strategic communication. Job roles for our graduates could include public relations manager, communications manager, press officer, media relations manager, internal communications manager and social media manager.

- Digital Communications Manager
- Communications Manager
- Head of Media Relations
- Social Media Account Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

Your employability will be enhanced by a three-step system - a work placement, real-life project and through guidance from your mentor. A study abroad option enables you to undertake part of your studies at a partner university in Europe and these opportunities will help you build a strong CV for a career in PR and corporate communication.

This course forms part of our Leeds Business School which has been at the forefront of public relations education, both nationally and internationally, since 1990. We are a centre for excellence for public relations and communications teaching in the UK and Europe and our academics have substantial professional experience in the subject. The late Alan Rawel, who was Head of Education at the Chartered Institute of Public Relations (CIPR), described us as 'one of the leading university PR departments in Europe'.

The bestselling textbook 'Exploring Public Relations' is edited by our very own Prof Ralph Tench and Liz Yeomans, with chapters written by members of our subject group. It is now in its second edition and has been adopted as a standard text by many universities all over the world as well as by the CIPR professional courses.

Our strong relationships with employers and professionals give you the opportunity to do a placement with PR consultancies and in-house PR departments. A study abroad option enables you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and corporate communication.

Core Modules

Corporate Communication in an Intercultural Context
Examine the role of cultural factors in the management of corporate communications, combining the fields of corporate relations functions and specialist areas of corporate communication.

Digital Communication Management
Gain an understanding of the changing landscape in digital communication and develop the tools for managing personal and corporate reputation.

Dissertation
You will carry out an in-depth research project in a subject that is appropriate to the course and of particular interest to you.

Public Relations Skills
Develop the core skills required to be a public relations professional, including planning, presentation and writing.

Strategic Communication Planning & Management
Gain an understanding and awareness of the strategic nature of communication, its role as a management function, and the contribution it makes to the achievement of business objectives.

Option Modules

Communications Audit
Develop your critical awareness of communications audits and their function in a consultancy setting. Working in a team alongside your peers, you will audit an aspect of internal or external communications for a live client. You will understand how to use auditing to improve an organisation's business performance, especially in relation to its communications activity.

Global Business Environment
You will analyse the political, social, legal and technological relationships between businesses in the global external environment. Additionally you will explore issues including sustainable development, competitive advantage of nations, global responsibility and citizenship in relation to the function of business globally.

International Marketing - Emerging Markets
Develop an in-depth understanding of the dynamics and specifics of the BRIC markets (Brazil, Russia, India & China) as examples of the numerous country markets now identified as emerging.

Marketing Communications Strategy
Gain a strategic understanding of how marketing communications tools, media, content, audiences and brands interact. Your knowledge will underpin your understanding of the way in which marketing communications strategy works with branding principles.

Work Placement
You will develop your personal, intellectual and professional skills throughout your placement. Your portfolio and your reflective report will be based on the practical application of theories and ideas you have studied, explored in the context of your placement organisation.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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Become an effective communications practitioner who is able to work in an international setting. You will focus on working with clients and practical problem-solving in the communications sphere of both the private and public sectors. Read more
Become an effective communications practitioner who is able to work in an international setting. You will focus on working with clients and practical problem-solving in the communications sphere of both the private and public sectors.

The course is delivered by four European universities ? Leeds Beckett University, Hanze University of Applied Sciences in the Netherlands, IULM in Italy and Vilnius University in Lithuania ? which all specialise in professional communications and public relations.

You can study your first or second semester at Leeds Beckett University, where you will benefit from being taught at one of the most prestigious centres for public relations in Europe. You will spend your second semester at one of our partner universities and choose specialisations offered by those universities. You can also take an optional industrial placement in semester three.

- Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

Visit the website http://courses.leedsbeckett.ac.uk/intlcommunication_ma

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

Upon graduating, you will become an interculturally competent communication professional who is able to work in a global setting. You will be equipped with the skills to anticipate change and to create and manage sustainable and innovative solutions to problems at a senior managerial or consultancy level.
As a graduate, you could work for an international PR consultancy, a multinational company and global organisations either in the private or the public sector.

- International PR Consultant
- International Communications Manager
- International Marketing and Communications Executive
- International Public Affairs Consultant

Careers advice:
The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

The four partner universities formulate a consortium, named after Prof Geert Hofstede, a pioneer and international leading scholar in the field of international communication. You will fully benefit from the collective expertise of the four European partner universities and their international networks both in academia as well as in professional practice. Those of you taking the first semester at our University will benefit from being taught in an English language culture at the biggest and most prestigious centre for public relations education in Europe.

The concept of competency-based learning is at the heart of the curriculum. This means that you are equipped to become a reflective practitioner with the transferable competencies and skills needed for your employability and on-going personal development. The content and learning experience of the course enables you to apply your knowledge and skills directly in professional practice. To enhance your employability, you can also take an optional industrial placement in semester three.
We have a dedicated employability and placements office to support you and provide you with access to a wide range of vacancies from local, national and international employers. Pre-placement guidance and seminars are available on topics such as CV and letter writing, how to succeed at interview, assessment centres and psychometric tests.

Core Modules

Communications Audit
Audit an aspect of internal or external communications with a live client organisation.

Corporate Communication in an Intercultural Context
Examine the role of cultural factors in the management of corporate communications, combining the fields of corporate relations functions and specialist areas of corporate communication.

Digital Communication Management
Gain an understanding of the changing landscape in digital communication and develop the tools for managing personal and corporate reputation.

Global Business Environment
Analyse the role of business in the global environment, focusing on political, social, legal and technological aspects, in particular sustainable development, competitive advantage of nations, global responsibility and citizenship.

Public Relations Skills
Develop the core skills required to be a public relations professional, including planning, presentation and writing.

Strategic Communication Planning & Management
Develop an understanding and awareness of the strategic nature of communication, its role as a management function, and the contribution it makes to the achievement of business objectives.

Dissertation
You will carry out an in-depth research project in a subject that is appropriate to the course and of particular interest to you.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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This variant of our established MSc Strategic Public Relations & Communication Management course is delivered jointly with our partner Pompeu Fabra University in Barcelona, Spain. Read more

Introduction

This variant of our established MSc Strategic Public Relations & Communication Management course is delivered jointly with our partner Pompeu Fabra University in Barcelona, Spain. This course provides students with a solid international perspective on strategic communication and provides an opportunity to study in both Stirling, UK, and Barcelona, Spain.
The MSc Strategic Communication & Public Relations is an interdisciplinary, advanced level course taught by established academics and practitioners. It offers a hands-on approach while at the same time providing you with the theoretical foundations necessary to practise public relations at a managerial level.
You will be offered the opportunity to attend a Public Affairs and Lobbying seminar series in Brussels, which includes visits to the European Parliament, the European Commission as well as specialist industry seminars with leading public affairs and public relations experts in Brussels.
This course is taught completely in English and students will obtain a joint MSc degree from the University of Stirling and Pompeu Fabra University. Students spend the Semester 1 at the University of Stirling and then move to Pompeu Fabra University for Semester 2. Students then decide if they would like to have their dissertation supervised by Stirling or Pompeu Fabra.

Link to MSc Strategic Communication and Public Relations at Pompeu Fabra University http://www.upf.edu/masterpublicrelations/en/

Key information

- Degree type: MSc, Postgraduate Certificate, Postgraduate Diploma
- Study methods: Full-time
- Duration: 12 months (Stirling in semester 1 - Barcelona in semester 2 - Stirling dissertation period) 16 months (Stirling in semester 1 Barcelona in semester 2 - Barcelona dissertation period)
- Start date: September
- Course Director: Dr Alenka Jelen

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 6.5 with 6.0 minimum in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade C
- Cambridge Certificate of Advanced English (CAE): Grade B
- Pearson Test of English (Academic): 60 with 56 in each component
- IBT TOEFL: 90 with no subtest less than 20

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Structure and content

Students spend Semester 1 at the University of Stirling and then go to Pompeu Fabra University for Semester 2. Students then can decide to have their dissertation supervision at the University of Stirling or Pompeu Fabra University.
The course covers a range of modules including public relations and communication management theory, strategic public relations planning, public diplomacy and strategic communication, media relations, digital media, public affairs and advocacy, and research methods.

Delivery and assessment

Delivery methods include lecture, workshops and seminars.
Methods of assessment include case studies, timed assignments, essays, presentations and reports. Students also complete a 12,000-word dissertation.

Why Stirling?

- REF2014
In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

- Rating
Research within Communications, Media and Culture had 70 percent of its research rated as either ‘World-leading’ or ‘Internationally Excellent’ in the most recent Research Assessment Exercise. Pompeu Fabra staff are also research active and publish internationally.

Strengths
- Academic strengths
This course provides a unique multicultural and intercultural experience for students as well as an innovative and challenging curriculum that is regularly updated. Students will develop a solid theoretical foundation as well as learn practical skills necessary for working within the public relations industry.
Students benefit from the experience and expertise of the academic research active team at Stirling and Pompeu Fabra; students are able to study in both northern and southern Europe (Scotland and Spain) and will develop an international outlook.
Students are able to attend a two-day Public Affairs and Lobbying seminar series delivered in Brussels (additional cost).

Career opportunities

This course prepares students for careers in public relations and related areas in consultancies and private sector companies, (in-house positions, such as communications officer/manager, public relations officer/manager, press officer, internal communications officer/manager) NGOS, international organisations (such as the EU, UN etc.).

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