This course is for experienced internal communication practitioners or PR professionals who want to develop their strategic internal communication and management skills. It provides those working in internal communications with a platform for continuous development.
On this course, you will take an in-depth look at the role that internal communication plays in organisations and in particular those going through change. You will develop your ability to use research to inform effective internal communication strategies and develop successful plans. The course focuses on core topics such as: internal communication; audit; change management theory; using research to inform and help develop internal communication strategies; moving from one-way communications to engagement; psychology of communication and the role of technology.
Twenty hours of on campus teaching comprises a variety of approaches including lectures, workshops, group work and input from senior practitioners and QMU academics. Work is set and contact maintained between teaching blocks through online discussions.
CIPR Internal Communication Diploma students learn alongside other CIPR and MSc Strategic Communication and Public Relations students ensuring that you benefit from sharing experiences and develop a network of colleagues. Assessment is through production of a management proposal. Further information is available on the CIPR website at http://www.cipr.co.uk/content/qualifications/internalcommunication-diploma.
Teaching is normally delivered in one day blocks three/ four times a year.
This course does not follow a modular structure.
CIPR qualifications are recognised as the benchmark for professional practice in public relations by employers in the private and public sectors. The CIPR Internal Communication Diploma helps participants to develop or diversify their careers by fostering a strategic approach to internal communications management. Studying for the CIPR Internal Communication Diploma counts towards the CIPR’s CPD programme and becoming a CIPR Accredited Practitioner – the hallmark of your commitment to professional development.
This online programme will give you a comprehensive understanding of the processes, investigation procedures and treatment options for common diseases you encounter in general medical practice.
The programme is mostly for early postgraduate doctors. It complements the learning you need to achieve membership of the Royal College of Physicians and it may also be suitable for doctors in other specialties, or nurse consultants and other paramedical specialists with extensive clinical experience.
We cover basic physiology, pathophysiology, therapy and clinical management, as well as clinical skills, generic skills (including writing and research methods) law, ethics and prescribing ability.
Problem-based learning through clinical case scenarios will be used to enhance knowledge and clinical decision-making. We use a variety of e-learning resources and platforms, including a virtual classroom with online tutorials and lectures, online interactive resources and virtual patients.
Our online learning technology is fully interactive, award-winning and enables you to communicate with our highly qualified teaching staff from the comfort of your own home or workplace. Students not only have access to Edinburgh’s excellent resources, but also become part of a supportive online community, bringing together students and tutors from around the world.
This programme is made up of compulsory and optional courses.
Further programme information
This programme is designed to help medical professionals gain the next step in their medical career, with a highly regarded qualification and first-rate expertise.
Run in partnership with educators, commissioners and practitioners from throughout the region, the course has support from Health Education Kent, Surrey, and Sussex (HEKSS).
It provides a rounded education in internal medicine, including current advances in medical sciences and their application in the clinical arena. Students will gain a detailed understanding of core research methodologies, critical evaluation, evidence based approaches and the pathophysiology of conditions of clinical interest.
PGCert (60 credits)
PGDip (120 credits)
MSc (180 credits)
The course provides increased scientific awareness of pathophysiological processes and will prepare medical trainees for advanced practice and senior clinical posts.
It will train students to be high-achieving consultants and clinical leaders by combining clinical knowledge with professional development learning in the three key domains of leadership; communication, learning and teaching; and the development of research and publishing skills. It will also prepare students who wish to engage in substantive research projects leading to MD or PhD.
Our research to date has established that MWM and SMWM are effective at improving shoulder internal rotation range of motion. Previous research however only looked at one particular dosage, 30 repetitions. The aim of this study is to examine if different dosages of MWM and SMWM’s have differing effects on the obtained range of shoulder, i.e. Is more better or worse? We will also establish if dosage also has an impact of the strength of the shoulder muscles.
The design will be set as a single-blind, randomized controlled study. In the first study sixty subjects with limited shoulder internal rotation will be randomly divided into three groups: 10 rep x MWM group, 30 rep x MWM group and 60 rep MWM group. Two outcome measures will be assessed at baseline, after the treatment session, 48hrs, 72hrs and 120hrs later. The outcome measures will consist of shoulder internal rotation range of motion and isokinetic testing of shoulder rotational strength. In the second study sixty subjects with limited shoulder internal rotation will be randomly divided into three groups: 10 rep x Self MWM group, 30 rep x Self MWM group and 60 rep Self MWM group. Two outcome measures will be assessed at baseline, after the treatment session and. 48hrs, 72hrs and 120hrs later. The outcome measures will consist of shoulder internal rotation range of motion and isokinetic testing of shoulder rotational strength. A repeated measures ANOVA will be used to compare differences before and after intervention and among groups at each time-point.
The results of this study will be highly relevant to anyone involved in sports medicine. Shoulder pathology in sports people is very common and normally results in a decreased internal rotation of the shoulder. The results of this study may be able to provide the sports medicine profession with a successful treatment method to improve and maintain the deficit of internal rotation. The results of this study will be published in peer reviewed journals and presented at international conferences.
The MSc Strategic Communication and Public Relations offers an unparalleled balance in UK postgraduate courses of teaching in internal and external communication, as well as strategic communication, for both private and public sectors. Students learn from an academic team which includes internationally published researchers and practitioners with years of professional experience. QMU is an accredited teaching centre of the UK’s professional body, the Chartered Institute of Public Relations (CIPR) and a partner institution of the UK’s Public Relations Consultants Association (PRCA).
Is this the right course for me?
It is if you:
■ want to start a career in communication and public relations (PR). You’ll do an industry placement (optional) and we’ll support you in developing knowledge and skills, and producing a portfolio, and provide you with opportunities to meet, work alongside and network with current practitioners;
■ already work in a communication or PR role and want professional development. You can tailor your studies to your own development needs and study part-time, or
■ want to progress to a research career in communication or PR. Members of QMU’s teaching team author key texts and regularly present at conferences all over the world.
Teaching is delivered face-to-face at our modern campus in Scotland’s capital city of Edinburgh. You are also supported by QMU’s online virtual learning environment. As well as lectures, seminars and workshops, you will also work with live clients, respond to communication briefs, undertake analysis and research, blog, reflect, create materials and content, engage in digital media, work in groups, make presentations and develop proposals.
Our carefully designed delivery pattern provides continuous and frequent face-to-face teaching for full time students. Part-time students benefit from a delivery pattern which requires attendance at short intensive blocks and which you can fit alongside other commitments. On many modules you will learn alongside communication and PR practitioners and students. This helps you start your professional network and develop a deep understanding of the relevance of theory to practice. Our shared community of learners approach also provides access to a busy programme of activities and events offered across our PR programmes. On your 20 day placement (optional module) you’ll gain invaluable professional experience and develop your learning in a work setting.
Modules include: Communication and Digital Skills for Working in PR */ Media and Campaigning/ Critical Reflections on Public Relations/Understanding Research/ Strategic Communication Planning/ Communications Impact on Policy Making/ Strategic Internal Communication in a Digitized World/ Master’s Communication Placement */ Project Students who already work in communication and PR can select from a list of modules, including business focused ones, instead of those marked * above. If you select to do the Master’s Communication Placement module, you can undertake this with your employer. You can also focus your Project on a topic which is relevant to your professional role. If you already have CIPR Diploma, CIPR Internal Communications Diploma or CIPR Public Affairs Diploma you are awarded credits and exempted from selected modules.
Students who have already been awarded a Chartered Institute of Public Relations (CIPR) Diploma receive 45 credits towards the MSc Strategic Communication and Public Relations, exempting them from specified parts of the course. Students who have already been awarded the CIPR Internal Communication Diploma/ CIPR Public Affairs Diploma receive 30 credits exempting them from specified parts of the course.
As a CIPR accredited course, the MSc Strategic Communication and Public Relations is benchmarked against CIPR career progression requirements. This means there is a clear articulation between the course and developing your career. For students who are already associate or full CIPR members, the MSc counts towards the Institute’s Continuing Professional Development (CPD) programme.
In the Master’s in European Politics and External Relations, you will analyse politics and power in Europe. The programme focuses on the challenges of Europe as a part of an increasingly interdependent, globalised and multi-polar world. You will be given the analytical, theoretical and empirical tools to develop a deeper understanding of the EU’s role as an international actor. You will also gain knowledge on both internal and external dimensions of EU policies such as for example the economic crisis, challenges surrounding security, the environment, the refugee crisis, the rise of populism, trade as well as the EU’s role in its immediate neighbourhood and the world and many more topics. Our teaching is research-led and our programme offers access to seminars and debates of the research community of ACCESS Europe. During past years, European Politics and External Relations track students were given the opportunity to attend a study trip to Brussels, which included meetings and discussions in key EU institutions.
The European Politics and External Relations programme provides students with a thorough understanding of the politics and power of Europe in an increasingly diverse, interdependent, and multi-polar world. It offers in-depth study of the internal and external dimensions of European politics and their interrelations. Internally, it takes a historically grounded approach to processes of European integration, democracy and citizenship. Externally, it focuses on understanding and analysing the power of Europe in a changing global environment, for example in relation to borders, security, conflicts, trade, finance and environmental governance.
You have a fascination for European politics in a global context in all its facets. This fascination extends to the current political developments of the EU, as well as the state-of-the-art of theorizing EU power and politics. The programme is intensive and rigorous. You are expected to develop a capacity to work independently and in group settings. Most teaching is in small seminars (max 25 students) in which you are expected to contribute actively, and in which your skills of analysis, presentation, teamwork and critical questioning are developed. In addition, you learn to undertake an individual and high-level research project.
The European Politics and External Relations programme prepares you for a career in (European) policy making, diplomacy, work with a non-governmental organisation (NGO), consultancies, and businesses, as well as academia. For more information, see the webpage on career prospects.
The University of Amsterdam, a major research university, offers a Master’s programme taught by one of the highest ranking political science departments in continental Europe. The Graduate School of Social Sciences (GSSS) of Amsterdam provides a vibrant and international academic community. The GSSS values diversity in both research and academic content, academic staff and the student population. European Politics and External Relations:
European Politics and External Relations is a track of the accredited degree programme Political Science. After successful completion of this programme, you will receive a legally accredited Master’s degree in Political Science and the title Master of Science (MSc).
This course involves combining communication studies, applied linguistics, international management and intercultural communication.
Economic globalisation and rapid developments in ICT mean that many organisations now operate on an international scale, or at the very least interact with consumers, clients and/or partner organisations in other countries. Even ‘local’ companies and organisations may have a multicultural workforce, or offer their services or products abroad. As a result, communication has become increasingly international and intercultural.
Organisations seek to create communication strategies that support their overall strategy and objectives. In doing so, they need to interact with stakeholders who may have a variety of linguistic and cultural backgrounds. These stakeholders may include employees, customers, suppliers, financial backers or even local governments. In the Master’s specialisation in International Business Communication, you’ll learn about the all factors, including cultural and linguistic ones, that play a role in communication and need to be taken into account in order to create effective communication strategies.
In your future career as a business executive or communication specialist, you’ll need to be able to assess the quality, reliability and validity of the research that informs your practical decisions ‘on the job’. In other words, you’ll need to be able to judge whether existing research – as well as your own – complies with the ground rules of academic rigor. The programme therefore places emphasis not only on training your research skills but also on developing your awareness of what ‘good research’ entails.
See the website http://www.ru.nl/masters/ibc
- This is one of very few programmes in Europe (and the only programme in the Netherlands) that also focuses on the cultural and linguistic dimensions of international business communication.
- The specialisation deals with theory and insights that are relevant to achieving effective communication in various organisational contexts; from interpersonal communication in a meeting with (multicultural) colleagues, to marketing communication aimed at reaching international target audiences.
- Students do a (group) internship in which they work towards solving a particular communication issue or answering a specific communication question for a company or organisation. This provides hands-on experience in a relevant organisational setting.
- This specialisation attracts students from different countries and because admission to the programme is selective (max. 50 students per year), you’ll be part of a small group of highly motivated Dutch and international students. This means that to a certain extent, your learning environment is international as well.
- Guest speakers are regularly invited to share their knowledge about current developments in business, management and organisational communication.
- Although the main focus is on international communication in larger, multinational companies, graduates of this programme will be able to apply what they’ve learned in a variety of organisations – for profit, non-profit or governmental institutes.
Languages form the heart of communication and that is why this Master’s specialisation is taught within Radboud University’s Faculty of Arts. The programme places a strong focus on the role that languages play in effective corporate communication. Of course, the languages used are not the only factor to consider in a multicultural environment - which is why you will be encouraged to also consider communication issues and strategy from an international management perspective.
In short, you’ll explore the impact of globalisation on business communication, the role of linguistic and cultural diversity in corporate communication, and the human and operational consequences of organisations’ language policy or strategies. In doing so, you’ll also come to understand how such issues can shape and affect an organisation’s performance.
With a Master’s specialisation in International Business Communication, you could pursue a career in government, semi-government, business or academia. For example, our graduates work as internal or external communication managers or press spokespeople in companies, government departments, health institutions or non-profit organisations. Many work in marketing communications at multinational companies, as communication trainers for consultancies, as social media managers or as PR consultants.
- International perspectives
Since the programme focuses on communication in international contexts, and on communication with international target groups, a sizable number of graduates have found jobs outside the Netherlands or with international organisations operating from the Netherlands.
- Wide range of communication functions
Job openings for our graduates can cover a wide range of communication functions, organisational types and (business) sectors. This is because organisations have increasingly come to realise that effective communication is essential to all organisational functions (e.g. marketing, PR, HRM, R&D, finance), and have made a real effort over the past decades to professionalise communications, making (international) business communication an increasingly important discipline.
Corporate communication involves orchestrating internal and external communication instruments to support an organisation’s core activities and to manage its relationship with different types of stakeholders. Due to the internationalisation of markets and businesses, corporate communication has gone global in recent years. Organisations that operate internationally need to take different cultures and language backgrounds into account when designing their communication. Culture and language(s) may affect international communication at three levels:
- The management level: e.g. when CEOs communicate with internal or external audiences
- The organisational level: e.g. when a company communicates about its Corporate Social Responsibility policy
- The marketing level: e.g. when products or services are promoted to an international audience in (corporate) advertising.
See the website http://www.ru.nl/masters/ibc