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The MSc Marketing Management program is delivered in Grenoble and London - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming. Read more

Objectives

The MSc Marketing Management program is delivered in Grenoble and London - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming

Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations. You will be capable of understanding the demands of business and translating these needs into up-to-date marketing programs that build long-term customer relationships and generate long-term growth.

4 COMPELLING REASONS TO CHOOSE THIS PROGRAM

- Our graduates are sought after by leading organizations for internships and permanent positions.
- AMBA, AACSB, EQUIS-accredited School
- A Top European Business School - http://en.grenoble-em.com/rankings

Program

After an introduction to the general business environment, the program covers the fundamentals of marketing and the methodology of marketing planning.

Specific areas such as digital marketing, customer intelligence and business to business marketing are also covered. Course content places emphasis on current trends in marketing, as well as key issues that marketing professionals face.

The program combines academic theory and a practical approach through case studies and real live examples to provide a hands-on approach.

The continual development of critical thinking and analytical skills enables graduates to make sound strategic marketing decisions at managerial level in an international environment. The MSc Marketing Management also focuses on soft skills such as presentation techniques and intercultural communication - indispensable assets for effective management in multicultural environments.

Introduction Week

- Moodle e-learning platform
- Library and Computing Services
- Administrative Issues
- Alumni Association

Program Content

COURSE CONTENT

The first year of the Master is a fulltime year in Grenoble or London.
The program covers four key areas of study for Marketers, each of the 19 modules follow a logical connection to the one before.

- Strategic Management (6 modules)
- Marketing Management (8 modules)
- Digital Marketing (2 modules)
- Business Fundamentals (3 modules)

The content of the program may be adapted from year to year to take into account the needs of industry. Class attendance is compulsory.

Integrative Marketing Case Study

Using an existing business, the “Live Business Case” will provide the students with the opportunity to pull together all the aspects of the program. Students will analyze a marketing problem in the Company and use their skills and knowledge to solve issues and propose solutions. This takes place in small groups and in a limited time. Assessment for the case study will be based on a group assignment with a group presentation to the Company.

At the end of the one-year full time part of the program, each student will be required to complete a Final Management Project of approximately 20,000 words in length, under the guidance of a GGSB tutor.

To successfully complete the Final Management Project, you are required to address a particular research question or knowledge gap in the field of your study. This will be business oriented and coherent with your program's objectives. A student may choose to write his/her project on a topic grounded in his/her internship experience.

Careers

Graduates of the MSc Marketing Management program are qualified for positions such as:

MARKETING

- Marketing Executive
- Product Manager
- Brand Manager
- Sales Promotion Account Executive
- PR Account Executive
- Marketing Manager

ADVERTISING

- Account Executive
- Account Manager
- Account Planner
- Media Buyer
- Media Planner

MARKET RESEARCH

- Market Researcher
- Research Executive
- Senior Researcher

RETAILING, LOGISTICS & SALES

- Retail Buyer
- Retail Merchandiser
- Customer Service Manager
- Retail Manager
- Sales Executive
- Sales Manager
- Logistics Executive
- Logistics and Distribution Manager

Internships

MSc Marketing Management students spend their internships in prestigious international companies:

- Xerox Research Center Europe
- Warner Home Video
- Hewlett Packard
- Schneider Electric SAS
- Evergreen Laurel Hotel
- Cartier International
- Salomon
- Adidas France
- HP France
- Coca Cola
- Amadeus SAS
- Siemens Transmission & Distribution

Internships include: Assistant Key Account Manager, Assistant Program Manager, and Marketing Assistant, among many others.
Interns put their marketing knowledge into practice not only in marketing departments but also in sales, B2B sales, exports, and press and advertising.

Admission

This program is suitable for graduates from a wide range of disciplines. Prospective students should have excellent written and oral communication skills, strong interpersonal skills, and the motivation to pursue an international career.

Experienced managers already working in marketing positions will also benefit from this program by acquiring a formal qualification and training in the theory and concepts needed to advance their marketing careers

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with good grade average.
- Work experience is not compulsory.
- Fluency in English (see test requirements below).
- GMAT is not required for this program.

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This programme is subject to validation. Read more
This programme is subject to validation.

The MA International Fashion Marketing brings together two disciplines for which Regent’s is internationally renowned – fashion and marketing – to provide future fashion marketing managers and directors with the practical and intellectual skills to lead and succeed in the vibrant and fast-changing fashion industry.

Our MA programme has been developed in consultation with industry experts and designed to ensure that our graduates are best placed to capitalise on new opportunities presented by the most sustained period of creative disruption in fashion since the industrial revolution.

Technological innovation is challenging long-established fashion systems and changing the ways in which the industry markets itself globally. Dynamic and fast-paced by nature, the industry is set to continue this period of disruption for the foreseeable future.

Our programme will place you at the heart of the fashion-business revolution, located in central London, the heartland of fashion.

In addition, you will benefit from a study trip to Milan, included in the fees, and have the opportunity to go to Paris and New York, covering all four of fashion’s premier destinations.

Why should I choose this programme?

If London is the fashion capital of the world, Regent’s is surely the best place to study in London. Located in royal Regent’s Park, we are often considered to have the most beautiful campus in the UK’s capital city – and with our sister site in neighbouring Marylebone Village, a haven for fashion and design, there is no better location.

The programme itself is thoroughly grounded in well-established fashion marketing theory and practice, while also focused on developing your personal, professional and leadership skills, as well as your ability to think creatively in response to change.

You will enter the industry in a climate of disruption and uncertainty, particularly to supply chain management and fashion marketing communications, but you will relish the opportunities that this presents.

We encourage students from different disciplinary backgrounds to join our cohort, not only business.

Based on years of experience, we consider there to be five essential elements to gaining the best possible postgraduate education in international fashion marketing and ensuring the most rewarding time as a student.

The best education in fashion marketing is:

‌•Intimate
‌•Intensive
‌•International
‌•Industry-focused
‌•Independent
‌•Intimate

Our teaching philosophy is based on personal attention: our classes are small, with a maximum cohort size of 20. Every student gets to know their lecturers and peers, and you will benefit from more contact time with teaching staff than you would elsewhere. The Regent’s mission is to develop tomorrow’s global leaders: we know that developing you as a future leader in international fashion marketing is most effectively done in an intimate learning environment.

Intensive

Our MA programme is dynamic and intensive, combining modular study with field trips, masterclasses, live projects and industry opportunities. We will immerse you in the fashion industry and the discipline of fashion marketing for the duration of the programme, as well as provide you with the connections to succeed thereafter.

International

There is no better place to study international fashion marketing than Regent’s. With students from over 140 nationalities spread across a small community of 3,500 full-time students, we can confidently claim to be the most internationally diverse university in the UK. With an unmatched international focus and a range of study opportunities at key destinations abroad, our MA programme is truly global.

Industry-focused

As well as being industry-focused in its design and content, your programme is delivered by practitioner lecturers, and encompasses live projects with industry as well as masterclasses with influential industry professionals.

In order to prepare you for careers in international fashion marketing, you will begin your relationship with staff from our dedicated Careers & Business Relations team from Day One, many of whom will jointly deliver your teaching on relevant modules.

Independent

As a private institution, independence is our legal status, but it is also an attitude of mind. We make an intellectual claim on independence, and our students are encouraged to think and operate with independence and individuality.

This is essential to success in both marketing and fashion. By the time you graduate you will have developed your own unique approach to international fashion marketing and your own strengths in relation to the industry.

Key skills, aims and objectives

As an aspiring fashion marketing manager or director, the aim of the MA International Fashion Marketing is to give you the intellectual and practical knowledge to create and implement a fashion marketing strategy within the complex, fast-changing and dynamic international context of the contemporary fashion industry, and to develop the skills necessary to lead and succeed in your future career.

The main educational objectives of the programme are to:

Provide an inspiring learning environment – an environment where you can feel confident that you are acquiring the knowledge and skills that will fully equip you to enter the international fashion industry as a consummate professional
Develop you as a distinctive individual – a professional who is capable of independent, innovative and entrepreneurial thinking in relation to complex and changing contexts
Hone your critical and creative thinking – offering you the opportunity to learn to apply critical, analytical and creative thinking to theoretical and practical fashion marketing briefs
Build your expertise – fostering a thorough knowledge and understanding of the nature and structure of the international fashion industry and its processes, from trend-forecasting through to distribution
Develop your intercultural intelligence – ensuring a sound knowledge of international fashion marketing management for international markets
Develop your technical and strategic skills – developing confident knowledge of marketing strategies, marketing activities and integrated marketing communications strategies and their applications within global fashion contexts
Foster your independence – cultivating your independent application of fashion marketing theories and methodologies
Develop you as an ethical practitioner – ensuring you graduate with a rich appreciation of the ethical and environmental responsibilities involved in the international marketing of fashion
Cultivate reflective practice – facilitating the development of effective reflective and self-management skills
Future opportunities
For over 20 years, Fashion & Design at Regent’s has successfully launched graduates into international careers in fashion. While many of our graduates start their own businesses and creative ventures, some of the brands that our alumni have worked for include:

‌•All Saints
‌•Burberry
‌•Christina Siriano
‌•Coach
‌•Fashion Scout
‌•Fujiwara
‌•Gap
‌•GQ Magazine
‌•Hackett
‌•H&M
‌•Jaeger
‌•Marks & Spencer
‌•Matthew Williamson
‌•Puma
‌•Ralph Lauren
‌•Roland Mouret
‌•Saks
‌•Selfridges
‌•T‌he White Company
‌•Top Man
‌•Vivienne Westwood
‌•Zandra Rhodes Enterprises

Further Entry Requirements

Exceptional Entry

If you do not meet the essential entry criteria outlined above, you may be eligible to apply for exceptional entry. In order to do so, you must:

Have a minimum of two years of relevant work experience
Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is relevant to the programme
Be prepared to attend an interview with the Postgraduate Admissions Panel
Please contact us for further information on applying through this route:

English requirements
PLEASE NOTE: Latest update regarding ETS & TOEFL testing – The Home Office has suspended all ETS tests, including TOEFL exams, as evidence of English language ability from new visa applicants.

Please see the Home Office website for further information: https://www.gov.uk/government/world-location-news/changes-to-english-language-certification-for-visa-applications--3

Therefore, if you are relying on an ETS / TOEFL certificate for Visa purposes please be aware that you will now need to take an alternative English proficiency test.

We will continue to accept the following English language proficiency tests:

IELTS
PTE Academic
Cambridge Advanced
Regent’s University London on campus diagnostic test
If you have taken and submitted the TOEFL test as part of your admissions application, or have any questions in relation to the above, please do not hesitate to make contact with our Admissions team to seek further advice and support.

– 18/07/2014

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The Rome Business School’s Master’s Degree in Marketing and Communications is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the field. Read more
The Rome Business School’s Master’s Degree in Marketing and Communications is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the field..

The programme’s quality teaching, its international paid internship offerings and its career and networking services all contribute to make this programme the perfect fit for anyone who is looking to rise to the top in the world of business.

TARGET RECIPIENTS

The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or for all those who are already working in this environment, but are seeking to expand their knowledge of their own field, all within a structured environment.

TRAINING OBJECTIVES

• Expanding the knowledge and ability to apply the most cutting-edge marketing and business communication strategies.
• Recognizing individual market components and using this understanding for better marketing management.
• Learning how to launch and manage the most effective marketing strategies.
• Forming an effective integrated marketing plan.
• Understanding the process of defining and implementing streamlined communication strategies aligned with business objectives.
• Mastering the use of communication tools and channels.
• Applying marketing and communication knowledge to a variety of business contexts.

COURSE CONTENTS

Part 1 – Defining Marketing and the Marketing Process

1. Introduction to Marketing
2. Company and Marketing Strategy

Part 2 – Understanding the Marketplace and Consumers

3. The Marketing Environment
4. Marketing Information Systems and Research
5. Consumer Markets and Consumer Buyer Behaviour
6. Business Markets and Business Buyer Behaviour

Part 3 – Designing a Customer-Driven Marketing and Communication Strategy and Mix

7. Segmentation, Targeting, Differentiation and Positioning
8. Product, Services, and Brands
9. New-Product Development and Life-Cycle Strategies
10. Pricing: Understanding and Capturing Customer Value
11. Pricing Strategies
12. Marketing Channels
13. Retailing and Wholesaling
14. Integrated Marketing Communication Strategy
15. Advertising and Public Relations
16. Personal Selling and Sales Promotion
17. Direct and Online Marketing

Part 4 – Competing on an international scale, ethically

18. Creating a Competitive Advantage
19. International Marketing and The Global Marketplace
20. Marketing Ethics and Social Responsibility

Part 5 – Special Contents
The technical/professional teaching is enriched by:

• Company tours, to get to know managerial systems and players from the inside
• Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding

Training in interdisciplinary competencies, such as:
• Business English
• Self-marketing
• Interpersonal communication techniques and PNL
• Public speaking

2 STUDY TOURS, IN PARIS AND BARCELONA

PAID INTERNATIONAL INTERNSHIPS

Interested attendees may take part in paid internships in numerous Countries at major companies and organisations.

A MULTICULTURAL ENVIRONMENT

The Rome Business School prizes intercultural exchange as a source of personal and professional development. Students from more than 140 countries regularly attend its courses.

TEACHING TECHNIQUES

The Rome Business School employs a wide array of teaching methods:

• Lectures
• Case study analysis
• Exercises
• Assisted private studying
• Guest speakers
• Videos
• Company tours
• Complementary cultural initiatives

LEARNING OPTIONS

The Rome Business School’s Master’s Degree in Marketing and Communications can be attended, based upon preference, either on campus or by distance learning, with the following options:

- Full-time (from Monday to Thursday)
- Executive (on Saturday)
- Professional

ENTRY REQUIREMENTS

- All applicants must have a three-year degree (or be near completion).
- Applicants for English-taught Masters must demonstrate English language proficiency.

For both the on-campus and distance learning options and in order to ensure a high quality training course, classes can consist of a maximum of 15 attendees.

INTERNATIONALITY

Rome Business School is an International Institution that has already hosted students from more than 140 countries.

Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.

Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.

Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies

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This 36-credit program is designed for self-starters and independent thinkers; students who want to further their career in intercultural or international communication, including Strategic Communication, Health Communication, and Communication for Development. Read more
This 36-credit program is designed for self-starters and independent thinkers; students who want to further their career in intercultural or international communication, including Strategic Communication, Health Communication, and Communication for Development. The program is delivered by faculty with professional and practitioner industry insight, providing a functional, real-world understanding of the fundamental and advanced concepts related to intercultural and international communication issues.

The MA in Intercultural and International Communication program will give graduates the skills necessary to communicate effectively in complex circumstances, through the use of diverse media and communication genres and engaging different audiences across multiple cultural settings.

Graduates will be familiar with non-governmental, civic, and business organizations and will have an understanding of how the making and shaping of meaning is fundamental to the reproduction of culture.

Course themes include:
-Intercultural and International Communication
-Intercultural Competence
-Media Relations in a Global Context
-Public Affairs and Advocacy
-Social Marketing
-Sport for Society
-Communication for Health and Well-Being

This program is delivered in two formats: an 18-month on-campus program, or a two-year blended program incorporating online learning with one on-campus residency, with the opportunity for an internship or research course. As well, this program features an intercultural field study experience to ensure you have opportunities to apply your learning in both intercultural and international contexts.

This program is recognized as full-time by StudentAid BC, meaning B.C. residents on this program are eligible for full-time government student loan assistance.

Who It’s For

The MA in Intercultural and International Communication program is for strategic and independent-thinking communication managers looking to improve their ability to assist organizations respond to the rapidly changing global environment, as well as individuals with an arts or science undergraduate degree who want to pursue or advance their career in professional communication in the intercultural or international sphere. This program is designed to balance Intercultural Communication with International Communication to better integrate theory and practice.

There are two learning models available for this program, with each model traditionally attracting slightly different students:
-Two-Year Blended Model – The students that lean towards this option tend to have significant professional experience, and have a background as communication managers and leaders.
-18-Month On-Campus Model – Shortly after completing their bachelor degree, the students that tend to take up this model have a solid understanding of the theoretical aspects of communication, with some relevant work experience as communication specialists and liaisons.

Through our Flexible Admission process, significant professional experience in lieu of academic requirements is also considered.

Outcomes

The MA in Intercultural and International Communication prepares individuals for work in:
-International or multicultural governmental or non-governmental organizations (NGOs)
-International journalism and documentary-reporting
-Multi-ethnic and multicultural communities
-International media
-Intercultural conflict management
-International communication enterprises
-Social marketing and development aid
-International relations
-Community activism
-Sustainable international and intercultural development
-Cultural interpretation and mediation
-Further studies in any of these fields

Graduates will gain:
-Knowledge of both the fundamental and advanced concepts related to intercultural and international communication and an ability to communicate successfully through multiple modes (e.g. through written and oral discourse, visual language, multimodal media) across culturally diverse settings.
-The ability to use computer-mediated technology to manage the processes required for the production and reproduction of culture.
-Knowledge of traditional and new media and their operation across diverse audiences.
-Knowledge of government, non-government, civic, and business organizations and an understanding of how meaning-making is fundamental to the operation of these.
-An understanding of the social forces shaping the globalization of the world, combined with a practical understanding of how processes such as transnationalism, travel and tourism, global commerce, migration, diaspora, refugee movement, global identity politics, information flows, postcolonial governmental relations, and much more, shape communities worldwide.
-An understanding of the cultural dynamics underpinning the formation of local, regional and national communities with regard to issues such as the formation of cultural identities, the shaping of gender inclusion, racialization, multicultural policy and education, ritualization, language protection and cultural revival, multicultural health communication campaigns, environmental culture, political culture, indigenous governance, sustainable development, and all forms of cross-cultural interaction.
-An understanding of culture, international and intercultural communication, negotiation and conflict management. An ability to communicate ethically in diverse and difficult circumstances.

Upon successful completion of the MA Intercultural and International Communication program at Royal Roads University, you will have demonstrated your competency at a professional and international level, and that you are prepared to meet the challenges facing communication managers in today’s fast-changing cultural, socio-economic, and political environments.

Flexible Admission

Applicants who do not meet the Standard Admission requirements will be considered for Flexible Admission and assessed as follows:
-All applicants must show evidence of having sufficient knowledge, skills and abilities to complete a demanding academic course of study at a master's level and have significant professional communication experience.
-Applicants without an undergraduate degree, but more than three years (90 credits) of relevant post-secondary education, should have at least two years of relevant work experience, preferably in a leadership capacity.
-Applicants with 2-3 years (60-90 credits) of relevant post-secondary education should have at least five years of relevant international/intercultural work experience in a leadership capacity.
-Applicants with less than two years of relevant post-secondary education should have at least ten years of high-level, professional communication experience in a leadership capacity.

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Explore the key role intercultural business communication plays in the global economy and gain the skills you need for a career in international business ventures. Read more
Explore the key role intercultural business communication plays in the global economy and gain the skills you need for a career in international business ventures.

Intercultural business communication deals with the study of communication in intercultural and cross-cultural business contexts. It plays a key role in the global economy and world commerce as it cuts across cultural differences between international business partners and clients.

This course will give you a solid understanding of intercultural business communication and a range of issues related to cross-cultural business. You'll be well prepared for a career in international tourism, commerce and marketing.

See the website http://www.napier.ac.uk/en/Courses/MSc-Intercultural-Business-Communication-Postgraduate-FullTime

What you'll learn

You’ll critically examine issues related to cross-cultural business behaviour, cultural dimensions, the key role of language, critical cultural awareness, and training for intercultural sensitivity.

You’ll discuss the works of major intercultural researchers and the critiques they have received in order to contribute to a more widening debate of intercultural theory and research.

This course gives you grounding in the global economic environment and the opportunity to specialise in an area of business. You’ll also study an in-depth introduction to research methodology, appropriate to undertaking research at this level.

With an international outlook, MSc Intercultural Business Communication attracts students from a wide range of cultural backgrounds. By the end of the course, you’ll have a systematic understanding of intercultural business communication and competing theories of culture and communication.

You’ll also have the ability to critically and flexibly apply theoretical models to cross-cultural business contexts, including those of international marketing, commerce, advertising and tourism.

This is a one year full-time course starting in September and is split up into three trimesters. You'll learn by a variety of teaching methods including lectures, tutorials and independent study.

Modules

• Intercultural Business Communication
• Understanding Language in the Global Workplace
• Developing Intercultural Competence in the Workplace
• Advertising as Cultural Discourse
• Two options
• Research Methods
• Dissertation

One option from:
• Global Economic Environment & Marketing
• Contemporary HRM
• Principles and Practice of Marketing
• Marketing Communications
• Business Skills for Event Management in the Tourism Industry
• International Business Event Management
• Postgraduate Language -French, German, Spanish or Italian

One option from:
• Global Marketing
• Organisational Change management
• Case Studies in International Tourism
• Postgraduate Language -French, German, Spanish or Italian

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

Opportunities in international tourism, commerce and marketing and also human resources, where trained professionals are required to negotiate business ventures with overseas clients and markets and train and support international workforces.

You could also progress to further academic study on a higher research degree.

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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Our communication programmes were among the first in the UK, combining the research and teaching strengths in the School of English and Languages with the expertise of Surrey Business School. Read more
Our communication programmes were among the first in the UK, combining the research and teaching strengths in the School of English and Languages with the expertise of Surrey Business School.

We’ve successfully trained over 300 graduates who have left to work successfully in a wide variety of multinational and international organisations, particularly in the fields of advertising, international management, media and public relations.

PROGRAMME OVERVIEW

The MA Communication and International Marketing programme equips students with a critical understanding of communication in contemporary international marketing contexts in order to address the market needs of the international business environment.

The programme comprises six compulsory modules and two optional modules covering a wide range of disciplines. These offer numerous opportunities to apply and develop your skills through practical tasks.

It is ideal for marketing and communications professionals who wish to enhance their profile with a postgraduate qualification; and for graduates of humanities, languages or business disciplines wanting to deepen their insight into marketing across linguistic and cultural boundaries.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Introduction to Research Methods
-Marketing
-International Marketing Management
-Marketing Communications
-Strategy
-Interpersonal Communication
-Global Diversity in Language and Communication
-Professional Communication
-Identity: Marketing and Communication in Practice
-Globalisation: Theories, Discourses and Practices
-The Language of Advertising
-Organisations and Written Communication
-Dissertation

EDUCATIONAL AIMS OF THE PROGRAMME

The overall purpose of the programme is to:
-Provide a comprehensive and differentiated understanding of communication and marketing communication
-Supply the tools enabling students to apply this understanding to the task of addressing the market needs of the international business environment
-Instil in students the capacity for carrying out advanced supervised research in an area of (Marketing) Communication

In particular, the programme aims to:
-Develop students’ awareness of the linguistic and cultural differences arising from the (inter)cultural encounter of Anglophone culture(s) with the diverse cultures subject to its influence
-Sensitize students to linguistic and cultural difference in the construction of everyday and institutional discourse resulting from the increased marketization of private and public services, as well as to the issues and concerns of the rapidly growing media industries
-Impart the knowledge and skills of communication and marketing necessary to enable students to compete for jobs/research opportunities in fields relevant to their degree (human resource management, advertising, international marketing), as well as PhD opportunities in this area
-Develop students’ abilities to evaluate and judiciously apply scholarship in Communication

PROGRAMME LEARNING OUTCOMES

The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:

Knowledge and understanding
-Demonstrate a critical understanding of different types of communication, in particular intercultural, cross-cultural, non-mediated (face-to-face) and mediated (telephone, internet,etc.) communication
-Demonstrate a critical understanding of models of consensus-generation, agenda-setting, opinion-formation and communicative interaction
-Demonstrate an awareness of the issues and concerns involved in strategic communication, in marketing communication and intercultural communication
-Demonstrate a comprehensive knowledge of the strategies and content and methods of the marketing function, both within corporations and as a service industry
-Demonstrate a comprehensive knowledge of the strategies and processes of social interaction either spoken or written
-Demonstrate a critical understanding of the role of marketing with particular reference to international case studies
-Demonstrate an appreciation of the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation (this would involve the collection, analysis and manipulation of data of diverse kinds from a variety of theoretical and methodological perspectives, an awareness of the (dis)advantages of each frame and/or method and, consideration of the ethical issues involved in data collection and storage relative to the (sub) cultures examined)

Intellectual / cognitive skills
-Demonstrate an ability to create and carry out a project in the field of (non) professional communication of significant complexity
-Demonstrate an ability to reflect upon the knowledge gained and incorporate this into independent learning strategies
-Critically appreciate the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation

Professional practical skills
-Demonstrate an ability to create appropriate strategies for effective communication with members of the same and/or other (sub)cultures
-Demonstrate the capacity to evaluate communication processes already in place in different contexts and implement marketing communication policies

Key / transferable skills
-Demonstrate the capacity to work both independently and with others in order to achieve common goals
-Demonstrate an ability to manage learning self-critically

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

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Develop the wide range of skills and practical experience required to pursue a career in the management of festivals, events and conferences around the world. Read more
Develop the wide range of skills and practical experience required to pursue a career in the management of festivals, events and conferences around the world.

A career in marketing can take you into almost any sector of business and into workplaces all over the world.

This course is particularly aimed at those who wish to combine the key principles and practice of marketing with a specialisation in the management of festivals, events and conferences.

You’ll be able to make a vital contribution to commercial success in both the private and public sector. The practical applications, based on real business scenarios, will equip you for a marketing career in this fast-growing international industry.

See the website http://www.napier.ac.uk/en/Courses/MSc-Marketing-with-Festival-and-Event-Management-Postgraduate-FullTime

What you'll learn

Marketing requires a wide range of skills. You’ll learn to think analytically and critically examine the issues confronting the global business environment and the festival and events industries.

You’ll develop brand management, quantitative and qualitative research skills and presentation techniques alongside the ability to formulate policies and plans and deliver exciting business or cultural experiences.

You’ll benefit from our strong links within the global marketing, advertising, festival and event industries, as well as guest speakers. You’ll have the opportunity to immerse yourself in marketing practice within one of the most famous festival cities in the world.

This is a full-time course, starting in September or January, and is split up into three trimesters. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.

Modules

Your course structure is based upon the MSc Marketing and includes modules from the specialist area of your choice including:
• Principles and Practice of Marketing
• International Business Event Management
• Strategic Brand Management
• International Festival and Event Management
• Research methods
• Dissertation

One option module from
• Marketing Communications
• Consumer Behaviour

One option module from
• Direct and Digital Marketing
• New Venture Planning
• Advertising as Cultural Discourse
• Global Marketing
• Professional Selling and Sales Strategies
• Developing Intercultural Competence in the Workplace

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

The scope of marketing employment opportunities is wide. Most businesses recognise the need for a marketing function and positions constantly arise in a variety of positions worldwide.

You’ll be particularly well-equipped for marketing roles in the festivals, events and conference industries.

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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The Master in International Marketing Management (MIMM) provides a broad learning and training experience that helps students enter in the job market. Read more
The Master in International Marketing Management (MIMM) provides a broad learning and training experience that helps students enter in the job market. The program aims at preparing students for a successful career in international marketing management, whether in a large multinational firm, a smaller company, or their own business.

The Master is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by the presence of academics of international standing and managers, case discussions, role playing, individual group projects and seminars.

Learning objectives

The Master aims at developing knowledge, competences and abilities in order to analyze the international markets and to assume managerial, commercial and marketing responsibilities. It enables to operate in international contexts thanks to original, dynamic and unique approaches, culture and knowledge coming from a training process that virtuously integrates the economical-managerial disciplines with the psychological-organizational ones. A classroom mix of different competencies will benefit the learning environment and allow students to share different perspectives of the marketing field. The Master aims at training professionals able to comprehend and put into action a cross-cultural approach in the negotiation and strategy development phase. The learning objectives are to develop an open culture, flexible to changes and a long lasting set of competences able to continuously adequate themselves to various and dynamic economical contexts. Students will complete the program by taking an internship at one of the Master’s partner companies, either in Italy or abroad.

Career opportunities & professional recognition

Graduates from the Master will gain full marketing management knowledge and practices. They may take positions in any company or agency to carry out tasks related to marketing and customer management and marketing research. Graduates from the Master can take positions in market research centers and institutes or marketing offices of multi- nationals as well as smaller companies, as market analysts, marketing managers, product and brand managers etc.

Curriculum Propedeutic courses
● Propedeutic psychology course* (10 ECTS/CFU)
○ Fundamentals of social sciences and psychology for marketing
○ Principles of applied social research methodology

● Propedeutic economics course** (10 ECTS/CFU)
○ Fundamentals of business and management
○ Principles of marketing

* Those courses should be considered mandatory only for students coming from faculties other than Psychology.
** Those courses should be considered mandatory only for students coming from faculties other than Economics.

Core courses (32 ECTS/CFU)
● Introduction to internationalization
● Understanding international markets
● Consumer behavior
● International marketing research
● Marketing strategies in an international setting
● Evaluating companies and markets for action
● Managing the international marketing mix
● Managing psychology in an intercultural context

Field projects and seminars (6 ECTS/CFU)
Teaching method includes seminars and conferences from guest speakers and practical activities:
● Field works implemented by small groups and coached by partner firms
● Project works

Internship and final report (12 ECTS/CFU)

Problem solving

The Master is structured to guide students in developing strategic capabilities in the search for innovative and creative customer-based marketing strategies for enterprises’ competitiveness. Students will be able to introduce a new and effective way of approaching and managing markets internationally.

World class faculty

Academics, professionals and key note speakers with international profiles will enhance students’ learning experience in the Master.

Interdisciplinary approach

The Master has a methodology and a cultural approach which embraces two different scientific fields of study: Management and Psychology. This extends and enriches students’ perspectives and capabilities to understand markets and customers in greater depth.

A 360 degree experience

The strong relationship among the students, their involvement in different activities and the specific contexts, as well as the city of Milan, and Università Cattolica will make the Master an extraordinary living experience.

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If companies are to expand their business and be competitive, they must employ modern marketing techniques and integrate these into their organisational processes. Read more
If companies are to expand their business and be competitive, they must employ modern marketing techniques and integrate these into their organisational processes. On this course you will study a full range of marketing practices combined with broader aspects of strategic marketing such as buyer behaviour, marketing international business, marketing and service management, and social media marketing.

Designed to help you become a highly effective manager and creative thinker, you will gain the conceptual, framework-focused, analytical, problem solving and research skills required to operate confidently in a dynamic environment.

There are six entry points through the year. This allows you to start when it is most suitable. The entry points are:

• September
• November
• January
• March
• June
• July

Why choose this course?

• Study aspects of global brand communications and reputation, marketing in the digital landscape, intercultural issues in marketing, and strategy and brand management
• Develop your employability by undertaking a work placement with the opportunity to work on a live project to improve your team-working, negotiation skills, confidence and ability to apply critical and creative thinking to complex and unclear problems
• Benefit from studying with a Business School that has partners across the world enabling you to examine the cross culture perspectives essential to organisations in the global markets
• Explore how cultural and social differences affect buying behaviour, and discover how to use branding to compete in the global marketplace
• Gain an appreciation of the integrated nature of marketing communications and their application in a contemporary context

Visit the website: https://www.beds.ac.uk/howtoapply/courses/postgraduate/next-year/marketing2#about

Course detail

On this Marketing course, you will undertake four 30 credit units and one 60 credit project unit.

Your course takes place over three semesters. Depending upon when you join the course, this will determine the order of units which you will study. You will benefit by beginning your studies with others who started at one of the earlier points of entry.

• Induction Week
• Unit 1 (30 credits)
• Unit 2 (30 credits)
• Unit 3 (30 credits)
• Unit 4 (30 credits)
• Business/Law project (BLP) 60 credits

The induction week will prepare you well for study on your course. You will then study only one unit at a time, which will enable you to focus upon the subject. Our evidence-based approach is designed to enhance engagement and success by applied practice, working with others and network development. The learning delivery takes place through a mix of interactive lectures, seminars, tutorials and lab sessions, along with guided learning, independent and autonomous learning. This emphasis on active learning uses the latest in teaching and learning approaches, integrated with our employability practice-based method with real businesses to enable you to gain real experience as part of your course.

Moduless (unit order depends on your start date):

• Brand Communication and Reputation Management
• Marketing and the Digital Future
• Intercultural Business Competencies
• Strategic Management

Capstone project

This Master's course provides the opportunity to undertake different types of project, a "Capstone" experience which completes the integration of your studies applied in one of the following:

• Professional Practice - the central aim of this unit is to provide you with a thorough understanding of the commercial context in which organisations operate. By reflecting upon your existing knowledge and experience you will be required to respond to a number of work-based scenarios through critical evaluation to determine an appropriate course of action.

• The Live Project - this will enable you to work as part of a team on a project provided by a business organisation. The exact nature of the level of work, and nature of responsibility will depend upon the chosen organisation. However, there will be close negotiation between the company and the Business School.

• The dissertation - this is a conventional dissertation of 12,000 to 15,000 words, enabling you to undertake in-depth research of a topic relating to your course. It will consist of research question, aims and objectives, rationale for undertaking the study, literature review, research methodology, analysis of findings, conclusions and recommendations.

Assessment

In line with the Business School’s commitment to practice-based education, a large part of the assessment will relate to the demonstration of your ability to understand Marketing in practice.

It is the expectation of the course that you understand the theory and develop critical thinking skills, which will help you to evaluate the relevance of what you have learnt. All of this comes together by being able to demonstrate rigorous expertise for a business or related organisation.

Career

By completing the course you will have the skills and find career opportunities in the following industries/areas:

• Brand Management
• Advertising
• Sales
• Account Management
• Media Management
• Media Buying
• Marketing Research
• Public Relations

You will also be well prepared for further research study in either the MPhil, or PhD.

Funding

For information on available funding, please follow the link: https://www.beds.ac.uk/howtoapply/money/scholarships/pg

How to apply

For information on how to apply, please follow the link: https://www.beds.ac.uk/howtoapply/course/applicationform

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With strong industry links, this practical course will equip you with the skills and knowledge to develop a career in business all over the world. Read more
With strong industry links, this practical course will equip you with the skills and knowledge to develop a career in business all over the world.

A career in marketing can take you into almost any sector of business and into workplaces all over the world.

With an understanding of consumer behaviour and effective communication techniques, you’ll be able to help guide businesses towards commercial success.

This course introduces you to the theories and principles of marketing, then presents them in practical applications based on real business scenarios. It’s an effective combination of teaching styles, and one that has resulted in increased employment opportunities for many of our previous students.

See the website http://www.napier.ac.uk/en/courses/msc-marketing-postgraduate-fulltime

What you'll learn

Marketing requires a wide range of skills. You’ll learn to think analytically and critically examine the issues confronting the global business environment. You'll develop quantitative and qualitative research skills and presentation techniques and you’ll understand how to develop brands in the global marketplace.

You’ll benefit from our strong links within the marketing and advertising industries all over the world, as well as guest speakers. We also have good links with industry bodies including the Chartered Institute of Marketing and the Institute of Direct Marketing which add further credibility to the course.

This is a full-time course and is split up into three trimesters. You can choose to start in either January or September. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.

Modules

• Principles and Practice of Marketing
• Marketing Communications
• Consumer Behaviour
• Strategic Brand Management
• Global Marketing
• Research Methods
• Dissertation

One option module from:
• Direct and Digital Marketing
• New Venture Planning
• Advertising as Cultural Discourse
• Professional Selling and Sales Strategies
• Developing Intercultural Competence in the Workplace
• International Festival and Event Management

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

The scope of marketing employment opportunities is wide. Most businesses recognise the need for a marketing function and positions constantly arise in a variety of areas worldwide such as:
• finance
• law
• health
• charities
• tourism
• government

Your qualification could lead to a marketing role in:
• advertising
• brand management
• information technology
• market research

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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Our communication programmes were among the first in the UK and combine the research and teaching strengths in the School of English and Languages with the expertise of Surrey Business School. Read more
Our communication programmes were among the first in the UK and combine the research and teaching strengths in the School of English and Languages with the expertise of Surrey Business School. We’ve successfully trained over 300 graduates who have left equipped for a range of careers in communication and intercultural consultancy, many within government overseas agencies, international diplomatic organisations and business consultancies.

PROGRAMME OVERVIEW

The Masters in Intercultural Communication with International Business combines linguistic studies, cultural studies, international business components and training in research methods.

You will take six compulsory modules, two optional modules and write a dissertation where you have the opportunity to specialise according to your personal interests. The programme includes numerous opportunities to apply and develop your skills through practical tasks.

The programme is ideal for business professionals who wish to enhance their profile with a postgraduate qualification; and for graduates of humanities, English language or business disciplines who would like to deepen their insight into business across linguistic and cultural boundaries.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year and part-time over two academic years. It consists of eight taught modules and a dissertation. The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Introduction to Research Methods
-Organisational Behaviour
-International Business Management
-Intercultural Communication for Business Purposes
-Teaching Intercultural Communication
-Interpersonal Communication
-Global Diversity in Language and Communication
-Theories of Professional Communication
-Identity: Marketing and Communication in Practice
-Globalisation: Theories, Discourses and Practices
-The Language of Advertising
-Organisations and Written Communication
-Dissertation

CAREER PROSPECTS

This degree will prepare you for a career in the areas of communication and intercultural consultancy, particularly, though not exclusively, where the use of English is required.

More specifically, the programme will appeal if you are seeking to work in multinational and international business, in particular in the fields of intercultural training, human resource management, and communication and marketing.

It will provide valuable preparation for careers in government overseas agencies and international diplomatic organisations, the voluntary sector, local government community initiatives and business consultancies, as well as in the communication industries.

Many of our graduates go on to find employment in a wide range of international organisations and businesses; others choose to take research degrees in their subject.

ACADEMIC SUPPORT

As a student of the School of English and Languages, you will benefit from the expertise of a vibrant, multidisciplinary group of academics. You will also have access to a number of conferences, seminars and workshops hosted throughout the year.

These events cover a range of topics to broaden your thinking in the fields of literature, language and linguistics, cultural studies and creative writing.

The business component of the programme will also allow you to benefit from the close affiliation with the Surrey Business School, a leading provider of internationally recognised postgraduate vocational management degrees.

The School has strong links with industry and has established a number of high-profile partnerships with multinational organisations. You will be supported by a team of international staff with a wealth of global experience and specialist expertise. Programmes available to all students include:
-Oral Skills
-Academic Listening
-Contemporary British Society
-Pronunciation
-Critical Thinking
-Legal English
-Academic Reading and Note-Taking
-Grammar Revision
-Essay Writing
-Essay Writing for Native English Speakers
-Thesis / Dissertation Writing

EDUCATIONAL AIMS OF THE PROGRAMME

The overall purpose of the programme is to:
-Provide a comprehensive and differentiated understanding of intercultural communication in contemporary socio-cultural contexts
-Supply the tools enabling students to apply this understanding to the task of addressing the market needs of the international business environment
-Instil in students the capacity for carrying out advanced supervised research in an area ofIntercultural Communication

In particular, the programme aims to:
-Develop students’ awareness of the linguistic and cultural differences arising from the intercultural encounter of Anglophone culture(s) with the diverse cultures subject to its influence
-Sensitize students to linguistic and cultural difference in the construction of everyday and institutional discourse resulting from the increased marketization of private and public services, as well as to the issues and concerns of the rapidly growing media industries
-Impart the knowledge and skills of intercultural communication and international business necessary to enable students to compete for jobs/research opportunities in fields relevant to their degree (intercultural training, human resource management, government local/overseas agencies and agencies for international co-operation, business consultancies), as well as PhD opportunities in this area
-Develop students’ abilities to evaluate and judiciously apply scholarship in Intercultural Communication

PROGRAMME LEARNING OUTCOMES

Knowledge and understanding
-A critical understanding of different types of communication, in particular intercultural, cross-cultural, non-mediated (face-to- face) and mediated (telephone, internet,etc.) communication
-A critical awareness of the issues and concerns involved in mediated and non-mediated intercultural communication
-A comprehensive knowledge of the strategies and processes of social interaction either spoken or written
-A detailed understanding of business organisations, their management challenges, and the changing external environment in which they operate

Intellectual / cognitive skills
-Demonstrate an ability to create and carry out a project in the field of (non) professional communication of significant complexity
-Demonstrate an ability to reflect upon the knowledge gained and incorporate this into independent learning strategies
-Critically appreciate the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation

Professional practical skills
-Create appropriate strategies for effective communication with members of the same and/or other (sub)cultures
-Evaluate communication processes already in place in different contexts and implement communication policies

Key / transferable skills
-The capacity to work both independently and with others in order to achieve common goals
-An ability to manage learning self-critically

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

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Study in two different cultures with a trimester in Edinburgh and a trimester in France giving you vital international experience. Read more
Study in two different cultures with a trimester in Edinburgh and a trimester in France giving you vital international experience.

International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning basic principles of marketing, you’ll develop an appreciation of its practice in a global environment.

The MSc International Marketing with Tourism and Events route shares most of its content with the MSc International Marketing, but lets you specialise by studying modules in tourism or event management.

This course offers you the opportunity to study in two beautiful and cultured European cities – Edinburgh and Nice. You’ll be based in Edinburgh with an option to spend a trimester at the IPAG Business School in Nice, France.

This international experience will enhance your career prospects on completion of the course.

See the website http://www.napier.ac.uk/en/Courses/MSc-International-Marketing-with-Tourism-and-Events-Postgraduate-FullTime

What you'll learn

You’ll develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication and the ability to develop marketing plans.

You’ll gain transferable skills such as formulating policy and project management, research, time management and presentation methods.

You’ll learn alongside other international students and be taught in English, so you don’t need to speak French to apply. Your third trimester can be based in Edinburgh or Nice and there may be further opportunities to gain work experience in Nice, as IPAG offer internships.

This is a one year full-time course starting in September and is split up into three trimesters. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.

• Principles and Practice of Marketing
• Tourism Concepts and Issues
• Intercultural Business Communication
• Strategic Brand Management
• Global Marketing
• Research Methods
• Dissertation

Plus one module from:
• Case Studies in International Tourism
• International Festival and Event Management

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

This course will give you excellent career prospects in marketing including at management level.

The experience of studying marketing abroad and specialising in tourism and events can open up many more marketing career options to you around the world.

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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This one-year MA Strategic Marketing Communications programme (Dual Award) is designed to provide graduates and professionally qualified managers with an understanding of key aspects of marketing communications and give them the necessary skills to research, assess and evaluate aspects of the communications mix thereby enabling them to develop coherent and integrated communications strategies. Read more
This one-year MA Strategic Marketing Communications programme (Dual Award) is designed to provide graduates and professionally qualified managers with an understanding of key aspects of marketing communications and give them the necessary skills to research, assess and evaluate aspects of the communications mix thereby enabling them to develop coherent and integrated communications strategies.

While studying this programme, students will be undertaking a dual award at both the University of Greenwich in London and FBS in Poitiers, giving them an opportunity to strengthen their intercultural competence, take advantages of both institutes’ extensive business, social and professional networks, and enhance their employability with work placement.

On completion of the requirements for both institutions students will be awarded two degrees: MA Strategic Marketing Communications from University of Greenwich and MA International Marketing Communications from France Business School in Poitier. All study is in English. The first term is based in London, the second term is in Poitiers and the third term will usually be UK based.

Erasmus Grant funding is available for scholarship schemes on this programme, for a limited number of students. Further details will be provided upon successful receipt of unconditional or conditional offer on the programme.

The aims of this programme are:
• To foster a creative yet systematic approach to problem solving in the area of Strategic Marketing Communications via both academic and practical activities in UK and France
• To develop, improve and extend analytical, conceptual, research and consultancy skills in strategic marketing via industrial links in UK and France
• To provide students with a set of tools and a range of skills to become more effective communicators, negotiators and coaches via both national and international work placement programme.

Visit the website http://www2.gre.ac.uk/study/courses/pg/mark/stratmdual

What you'll study

Full time
- Year 1:
Students are required to study the following compulsory courses.
• Placement (EU) (30 credits)
• Dissertation/Research Project (EU) (30 credits)
• Business Strategy Simulation (FBS) (6 credits)
• The Future of Marketing and Agencies (FBS) (6 credits)
• Negotiation in Marketing and Communications (FBS) (6 credits)
• International Brand Management (FBS) (12 credits)
• Measuring Advertising Effectiveness (FBS) (6 credits)
• New Media Marketing (FBS) (6 credits)
• Communications and Social Media Metrics (FBS) (6 credits)
• Developing Advertising and Promotional Strategies (30 credits)
• Inside the Customer's Mind (EU) (15 credits)
• Public Relations/Sponsorship (FBS) (6 credits)
• Foundations of Scholarship (EU)
• Research Methods (EU) (15 credits)
• Communications and Employability Skills (FBS) (6 credits)

Public Relations and Marketing

These programmes are ideal for marketing professionals looking to develop a greater understanding of the field they are in. The aim is to advance an individual's marketing skill and understanding to meet the competitive challenges of the marketplace.

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:
- Postgraduate finance pages (http://www.gre.ac.uk/finance/pg)
- International students' finance pages (http://www.gre.ac.uk/finance/international)

Find out about the teaching and learning outcomes here - http://www2.gre.ac.uk/__data/assets/pdf_file/0008/645380/Strategic-Marketing-Communications-MA-P10205.pdf

Find out how to apply here - http://www2.gre.ac.uk/study/apply

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Study in two different cultures with a trimester in Edinburgh and a trimester in France giving you vital international experience. Read more
Study in two different cultures with a trimester in Edinburgh and a trimester in France giving you vital international experience.

International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning basic principles of marketing, you’ll develop an appreciation of its practice in a global environment.

This course offers you the opportunity to study in two beautiful and cultured European cities – Edinburgh and Nice. You’ll be based in Edinburgh with an option to spend a trimester at the IPAG Business School in Nice, France.

This international experience will enhance your career prospects on completion of the course.

See the website http://www.napier.ac.uk/en/Courses/MSc-International-Marketing-Postgraduate-FullTime

What you'll learn

You’ll develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication and the ability to develop marketing plans.

You’ll gain transferable skills such as formulating policy and project management, research, time management and presentation methods.

You’ll learn alongside other international students and be taught in English, so you don’t need to speak French to apply. Your third trimester can be based in Edinburgh or Nice and there may be further opportunities to gain work experience in Nice, as IPAG offer internships.

This is a one year full-time course starting in September and is split up into three trimesters. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.

• Principles and Practice of Marketing
• Consumer Behaviour
• Intercultural Business Communication
• Strategic Brand Management
• Global Marketing
• Research Methods
• Dissertation

Plus one module from:
• Direct and Digital Marketing
• Case Studies in International Tourism
• International Festival and Event Management

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

This course will give you excellent career prospects in marketing including at management level.

The experience of studying marketing abroad and in a global context can open up many more marketing career options to you around the world.

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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Our MSc in Intercultural Communication for Business and the Professions (ICBP) is for anyone who wants to develop their intercultural skills, and apply those skills to the world of business or beyond. Read more

Are you ready for the global workplace?

Our MSc in Intercultural Communication for Business and the Professions (ICBP) is for anyone who wants to develop their intercultural skills, and apply those skills to the world of business or beyond. With research increasingly showing a need for employees who can work across cultures, the intercultural skills you’ll learn on the course will prepare you for wherever you want your career to take you.

A programme tailored to your needs

With a wide variety of modules to choose from, our MSc ICBP lets you tailor your studies to your own career aspirations. Want to apply your intercultural knowledge in a role within marketing? Or perhaps you’re interested in issues in intercultural politics?

Our core modules focus on culture and communication, developing your ability to analyse, explain and research intercultural communication, as well as strengthening your practical cultural skills. You can also choose from optional modules that enable you to specialise in various communication and/or professionally oriented areas, including marketing, international business and even learning and working in a new language.

What’s more, you can choose the pace of your studies, with full-time and tailored part-time study options available.

Apply your intercultural skills in the real world

On our MSc ICBP, our programme is rooted in the understanding that teaching needs to be informed by research and practice alike. Our research with organisations across a wide range of industries is reflected in both our course content and our approach to teaching. That’s why each module on our programme gives you the chance to apply your intercultural skills and knowledge in a practical way – from in-class discussions and group projects, to case studies or an experiential placement.

As an MSc student you’ll also have many opportunities to gain first-hand insights into challenges that organisations face, thanks to our guest speaker series that runs through all terms. In previous years, we’ve hosted speakers from businesses and organisations from around the world, on a wide range of intercultural, international issues.

Experiential placements: go beyond the classroom

In today’s competitive workplace, opportunities to put theory into practice when studying are invaluable. As a student on our MSc ICBP, you’ll have the opportunity to undertake an experiential placement as part of your degree programme – giving you hands-on experience of applying the skills you’ve learned in the real world.

Our students have undertaken placements ranging from visiting our partner universities around the world, to organising their own work placement. Whether you want to study in China, or work with an international business in South Africa, you’ll have the chance to gain a real edge in taking the next step in your global career.

Where will our course take you?

Our students have gone on to follow a huge range of career paths in including the following:

Marketing
- Fashion & Lifestyle
- Mobile communications
- Web technology
- Education management
- Arts

Public Relations and Media
- Editing & Publishing
- Primary sector industries
- Education
- Consulting
- Journalism

Consulting
- Management & Business
- Electronics
- Insurance
- Translation & Interpreting
- Food

Management/HR
- Oil & Energy
- Investment
- Medical devices
- International recruitment
- Tourism

Education
- Secondary education
- Central administration
- Teaching
- Higher education
- Research

To find out more about where our course can take you, send us an email (), or visit our website: MSc Intercultural Communication for Business and the Professions (http://www2.warwick.ac.uk/fac/soc/al/study/msc/)

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