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Masters Degrees (Intercultural And International Communication)

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This 36-credit program is designed for self-starters and independent thinkers; students who want to further their career in intercultural or international communication, including Strategic Communication, Health Communication, and Communication for Development. Read more
This 36-credit program is designed for self-starters and independent thinkers; students who want to further their career in intercultural or international communication, including Strategic Communication, Health Communication, and Communication for Development. The program is delivered by faculty with professional and practitioner industry insight, providing a functional, real-world understanding of the fundamental and advanced concepts related to intercultural and international communication issues.

The MA in Intercultural and International Communication program will give graduates the skills necessary to communicate effectively in complex circumstances, through the use of diverse media and communication genres and engaging different audiences across multiple cultural settings.

Graduates will be familiar with non-governmental, civic, and business organizations and will have an understanding of how the making and shaping of meaning is fundamental to the reproduction of culture.

Course themes include:
-Intercultural and International Communication
-Intercultural Competence
-Media Relations in a Global Context
-Public Affairs and Advocacy
-Social Marketing
-Sport for Society
-Communication for Health and Well-Being

This program is delivered in two formats: an 18-month on-campus program, or a two-year blended program incorporating online learning with one on-campus residency, with the opportunity for an internship or research course. As well, this program features an intercultural field study experience to ensure you have opportunities to apply your learning in both intercultural and international contexts.

This program is recognized as full-time by StudentAid BC, meaning B.C. residents on this program are eligible for full-time government student loan assistance.

Who It’s For

The MA in Intercultural and International Communication program is for strategic and independent-thinking communication managers looking to improve their ability to assist organizations respond to the rapidly changing global environment, as well as individuals with an arts or science undergraduate degree who want to pursue or advance their career in professional communication in the intercultural or international sphere. This program is designed to balance Intercultural Communication with International Communication to better integrate theory and practice.

There are two learning models available for this program, with each model traditionally attracting slightly different students:
-Two-Year Blended Model – The students that lean towards this option tend to have significant professional experience, and have a background as communication managers and leaders.
-18-Month On-Campus Model – Shortly after completing their bachelor degree, the students that tend to take up this model have a solid understanding of the theoretical aspects of communication, with some relevant work experience as communication specialists and liaisons.

Through our Flexible Admission process, significant professional experience in lieu of academic requirements is also considered.

Outcomes

The MA in Intercultural and International Communication prepares individuals for work in:
-International or multicultural governmental or non-governmental organizations (NGOs)
-International journalism and documentary-reporting
-Multi-ethnic and multicultural communities
-International media
-Intercultural conflict management
-International communication enterprises
-Social marketing and development aid
-International relations
-Community activism
-Sustainable international and intercultural development
-Cultural interpretation and mediation
-Further studies in any of these fields

Graduates will gain:
-Knowledge of both the fundamental and advanced concepts related to intercultural and international communication and an ability to communicate successfully through multiple modes (e.g. through written and oral discourse, visual language, multimodal media) across culturally diverse settings.
-The ability to use computer-mediated technology to manage the processes required for the production and reproduction of culture.
-Knowledge of traditional and new media and their operation across diverse audiences.
-Knowledge of government, non-government, civic, and business organizations and an understanding of how meaning-making is fundamental to the operation of these.
-An understanding of the social forces shaping the globalization of the world, combined with a practical understanding of how processes such as transnationalism, travel and tourism, global commerce, migration, diaspora, refugee movement, global identity politics, information flows, postcolonial governmental relations, and much more, shape communities worldwide.
-An understanding of the cultural dynamics underpinning the formation of local, regional and national communities with regard to issues such as the formation of cultural identities, the shaping of gender inclusion, racialization, multicultural policy and education, ritualization, language protection and cultural revival, multicultural health communication campaigns, environmental culture, political culture, indigenous governance, sustainable development, and all forms of cross-cultural interaction.
-An understanding of culture, international and intercultural communication, negotiation and conflict management. An ability to communicate ethically in diverse and difficult circumstances.

Upon successful completion of the MA Intercultural and International Communication program at Royal Roads University, you will have demonstrated your competency at a professional and international level, and that you are prepared to meet the challenges facing communication managers in today’s fast-changing cultural, socio-economic, and political environments.

Flexible Admission

Applicants who do not meet the Standard Admission requirements will be considered for Flexible Admission and assessed as follows:
-All applicants must show evidence of having sufficient knowledge, skills and abilities to complete a demanding academic course of study at a master's level and have significant professional communication experience.
-Applicants without an undergraduate degree, but more than three years (90 credits) of relevant post-secondary education, should have at least two years of relevant work experience, preferably in a leadership capacity.
-Applicants with 2-3 years (60-90 credits) of relevant post-secondary education should have at least five years of relevant international/intercultural work experience in a leadership capacity.
-Applicants with less than two years of relevant post-secondary education should have at least ten years of high-level, professional communication experience in a leadership capacity.

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This course involves combining communication studies, applied linguistics, international management and intercultural communication. Read more
This course involves combining communication studies, applied linguistics, international management and intercultural communication.

Economic globalisation and rapid developments in ICT mean that many organisations now operate on an international scale, or at the very least interact with consumers, clients and/or partner organisations in other countries. Even ‘local’ companies and organisations may have a multicultural workforce, or offer their services or products abroad. As a result, communication has become increasingly international and intercultural.

Organisations seek to create communication strategies that support their overall strategy and objectives. In doing so, they need to interact with stakeholders who may have a variety of linguistic and cultural backgrounds. These stakeholders may include employees, customers, suppliers, financial backers or even local governments. In the Master’s specialisation in International Business Communication, you’ll learn about the all factors, including cultural and linguistic ones, that play a role in communication and need to be taken into account in order to create effective communication strategies.

In your future career as a business executive or communication specialist, you’ll need to be able to assess the quality, reliability and validity of the research that informs your practical decisions ‘on the job’. In other words, you’ll need to be able to judge whether existing research – as well as your own – complies with the ground rules of academic rigor. The programme therefore places emphasis not only on training your research skills but also on developing your awareness of what ‘good research’ entails.

See the website http://www.ru.nl/masters/ibc

Why study International Business Communication at Radboud University?

- This is one of very few programmes in Europe (and the only programme in the Netherlands) that also focuses on the cultural and linguistic dimensions of international business communication.

- The specialisation deals with theory and insights that are relevant to achieving effective communication in various organisational contexts; from interpersonal communication in a meeting with (multicultural) colleagues, to marketing communication aimed at reaching international target audiences.

- Students do a (group) internship in which they work towards solving a particular communication issue or answering a specific communication question for a company or organisation. This provides hands-on experience in a relevant organisational setting.

- This specialisation attracts students from different countries and because admission to the programme is selective (max. 50 students per year), you’ll be part of a small group of highly motivated Dutch and international students. This means that to a certain extent, your learning environment is international as well.

- Guest speakers are regularly invited to share their knowledge about current developments in business, management and organisational communication.

- Although the main focus is on international communication in larger, multinational companies, graduates of this programme will be able to apply what they’ve learned in a variety of organisations – for profit, non-profit or governmental institutes.

Language(s) and management perspective

Languages form the heart of communication and that is why this Master’s specialisation is taught within Radboud University’s Faculty of Arts. The programme places a strong focus on the role that languages play in effective corporate communication. Of course, the languages used are not the only factor to consider in a multicultural environment - which is why you will be encouraged to also consider communication issues and strategy from an international management perspective.

In short, you’ll explore the impact of globalisation on business communication, the role of linguistic and cultural diversity in corporate communication, and the human and operational consequences of organisations’ language policy or strategies. In doing so, you’ll also come to understand how such issues can shape and affect an organisation’s performance.

Career prospects

With a Master’s specialisation in International Business Communication, you could pursue a career in government, semi-government, business or academia. For example, our graduates work as internal or external communication managers or press spokespeople in companies, government departments, health institutions or non-profit organisations. Many work in marketing communications at multinational companies, as communication trainers for consultancies, as social media managers or as PR consultants.

- International perspectives
Since the programme focuses on communication in international contexts, and on communication with international target groups, a sizable number of graduates have found jobs outside the Netherlands or with international organisations operating from the Netherlands.

- Wide range of communication functions
Job openings for our graduates can cover a wide range of communication functions, organisational types and (business) sectors. This is because organisations have increasingly come to realise that effective communication is essential to all organisational functions (e.g. marketing, PR, HRM, R&D, finance), and have made a real effort over the past decades to professionalise communications, making (international) business communication an increasingly important discipline.

Our approach to this field

Corporate communication involves orchestrating internal and external communication instruments to support an organisation’s core activities and to manage its relationship with different types of stakeholders. Due to the internationalisation of markets and businesses, corporate communication has gone global in recent years. Organisations that operate internationally need to take different cultures and language backgrounds into account when designing their communication. Culture and language(s) may affect international communication at three levels:
- The management level: e.g. when CEOs communicate with internal or external audiences
- The organisational level: e.g. when a company communicates about its Corporate Social Responsibility policy
- The marketing level: e.g. when products or services are promoted to an international audience in (corporate) advertising.

See the website http://www.ru.nl/masters/ibc

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Our communication programmes were among the first in the UK and combine the research and teaching strengths in the School of English and Languages with the expertise of Surrey Business School. Read more
Our communication programmes were among the first in the UK and combine the research and teaching strengths in the School of English and Languages with the expertise of Surrey Business School. We’ve successfully trained over 300 graduates who have left equipped for a range of careers in communication and intercultural consultancy, many within government overseas agencies, international diplomatic organisations and business consultancies.

PROGRAMME OVERVIEW

The Masters in Intercultural Communication with International Business combines linguistic studies, cultural studies, international business components and training in research methods.

You will take six compulsory modules, two optional modules and write a dissertation where you have the opportunity to specialise according to your personal interests. The programme includes numerous opportunities to apply and develop your skills through practical tasks.

The programme is ideal for business professionals who wish to enhance their profile with a postgraduate qualification; and for graduates of humanities, English language or business disciplines who would like to deepen their insight into business across linguistic and cultural boundaries.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year and part-time over two academic years. It consists of eight taught modules and a dissertation. The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Introduction to Research Methods
-Organisational Behaviour
-International Business Management
-Intercultural Communication for Business Purposes
-Teaching Intercultural Communication
-Interpersonal Communication
-Global Diversity in Language and Communication
-Theories of Professional Communication
-Identity: Marketing and Communication in Practice
-Globalisation: Theories, Discourses and Practices
-The Language of Advertising
-Organisations and Written Communication
-Dissertation

CAREER PROSPECTS

This degree will prepare you for a career in the areas of communication and intercultural consultancy, particularly, though not exclusively, where the use of English is required.

More specifically, the programme will appeal if you are seeking to work in multinational and international business, in particular in the fields of intercultural training, human resource management, and communication and marketing.

It will provide valuable preparation for careers in government overseas agencies and international diplomatic organisations, the voluntary sector, local government community initiatives and business consultancies, as well as in the communication industries.

Many of our graduates go on to find employment in a wide range of international organisations and businesses; others choose to take research degrees in their subject.

ACADEMIC SUPPORT

As a student of the School of English and Languages, you will benefit from the expertise of a vibrant, multidisciplinary group of academics. You will also have access to a number of conferences, seminars and workshops hosted throughout the year.

These events cover a range of topics to broaden your thinking in the fields of literature, language and linguistics, cultural studies and creative writing.

The business component of the programme will also allow you to benefit from the close affiliation with the Surrey Business School, a leading provider of internationally recognised postgraduate vocational management degrees.

The School has strong links with industry and has established a number of high-profile partnerships with multinational organisations. You will be supported by a team of international staff with a wealth of global experience and specialist expertise. Programmes available to all students include:
-Oral Skills
-Academic Listening
-Contemporary British Society
-Pronunciation
-Critical Thinking
-Legal English
-Academic Reading and Note-Taking
-Grammar Revision
-Essay Writing
-Essay Writing for Native English Speakers
-Thesis / Dissertation Writing

EDUCATIONAL AIMS OF THE PROGRAMME

The overall purpose of the programme is to:
-Provide a comprehensive and differentiated understanding of intercultural communication in contemporary socio-cultural contexts
-Supply the tools enabling students to apply this understanding to the task of addressing the market needs of the international business environment
-Instil in students the capacity for carrying out advanced supervised research in an area ofIntercultural Communication

In particular, the programme aims to:
-Develop students’ awareness of the linguistic and cultural differences arising from the intercultural encounter of Anglophone culture(s) with the diverse cultures subject to its influence
-Sensitize students to linguistic and cultural difference in the construction of everyday and institutional discourse resulting from the increased marketization of private and public services, as well as to the issues and concerns of the rapidly growing media industries
-Impart the knowledge and skills of intercultural communication and international business necessary to enable students to compete for jobs/research opportunities in fields relevant to their degree (intercultural training, human resource management, government local/overseas agencies and agencies for international co-operation, business consultancies), as well as PhD opportunities in this area
-Develop students’ abilities to evaluate and judiciously apply scholarship in Intercultural Communication

PROGRAMME LEARNING OUTCOMES

Knowledge and understanding
-A critical understanding of different types of communication, in particular intercultural, cross-cultural, non-mediated (face-to- face) and mediated (telephone, internet,etc.) communication
-A critical awareness of the issues and concerns involved in mediated and non-mediated intercultural communication
-A comprehensive knowledge of the strategies and processes of social interaction either spoken or written
-A detailed understanding of business organisations, their management challenges, and the changing external environment in which they operate

Intellectual / cognitive skills
-Demonstrate an ability to create and carry out a project in the field of (non) professional communication of significant complexity
-Demonstrate an ability to reflect upon the knowledge gained and incorporate this into independent learning strategies
-Critically appreciate the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation

Professional practical skills
-Create appropriate strategies for effective communication with members of the same and/or other (sub)cultures
-Evaluate communication processes already in place in different contexts and implement communication policies

Key / transferable skills
-The capacity to work both independently and with others in order to achieve common goals
-An ability to manage learning self-critically

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

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The Master in International Communication (MIC) is an ambitious double degree programme for those who aspire to an international career as a communication practitioner in senior managerial or consultancy positions, responsible for the external and internal communication of an organisation. Read more
The Master in International Communication (MIC) is an ambitious double degree programme for those who aspire to an international career as a communication practitioner in senior managerial or consultancy positions, responsible for the external and internal communication of an organisation.

Four universities across Europe, all specialising in communication and public relations in international professional contexts, have joined forces to create this unique joint programme offering you the full benefit of their collective expertise and international networks. This consortium consists of:

• The Netherlands: Hanze University of Applied Sciences, Groningen
• The United Kingdom: Leeds Beckett University
• Italy: IULM University, Milan
• Lithuania: Vilnius University

The MIC offers you the opportunity to study at two universities and graduate with two Master’s degrees and the Geert Hofstede Consortium certificate. The programme starts each September and consists of three semesters (90 European credits). During the first semester you will study at one of the consortium universities, and for your second semester you will study at one of the other consortium universities. During the third semester, you will write your dissertation under the supervision of these two universities.

Career Focused

How is the career perspective built into the MIC programme? Throughout your study, you will analyse and solve real corporate communication problems provided by companies and governmental and non-governmental organisations. While acquiring the necessary expertise, you will at the same time acquire the knowledge and skills you need to be able to work within an international, complex and ever-changing business context. In doing so, you will not only be achieving an academic milestone, you will also be building your business network and complementing your résumé with work experiences.

MIC Curriculum Overview

Semester 1: Core Programme (30 European credits)
The first semester introduces you to the full breadth of the profession. What are the roles and responsibilities of the communication professional in an organisation from a strategic perspective? Which main functional areas are there? How does culture influence communication? What is the relationship between the organisation and its international and intercultural environment? You will complete this semester at one of the consortium universities of your choice.

Semester 2: Specialisations (30 European credits)
During the second semester you will complete a number of specialisations from another consortium universities of your choice. The specialisations are, by definition, in tune with what is happening in the professional field and can change according. The specialisations include:

Hanze University of Applied Sciences, Groningen, The Netherlands
• Intercultural Management
• International marketing communication
• International public affairs & corporate communication

IULM International University of Languages and Media, Milan, Italy
• Development and communication
• Public affairs and advocacy
• Social responsibility and communication

Leeds Beckett University, Leeds, The United Kingdom
• Public relations skills
• Communication audits
• Digital communication management

Vilnius University, Vilnius, Lithuania
• International crisis communication management
• Innovative methods in corporate communication
• Media and sustainable development

Semester 3: The Graduation Project (30 European credits)
The graduation Project consists of a master’s dissertation and a personal development portfolio. You must demonstrate mastery of those competences required to obtain the title Master in International Communication. You will choose a professional role and analytically solve a problem for an outside client or stakeholders (working in-house or as a consultant). The result of this project will be based on applied research and the use of an appropriate methodology. Every problem requires a solution from an international or intercultural perspective. The dissertation is completed under the supervision of two universities.

MIC graduate profile

As a graduate of the Master in International Communication you will be an interculturally competent communication professional able to work in a global context. You will be able to anticipate changes and develop, implement and manage sustainable and innovative solutions to communication issues. As a graduate, you will have the skills and knowledge needed to work at managerial or consultancy level.

Career Prospects

Based on the MIC Alumni Evaluation conducted in 2015, 91.6% of the MIC graduates have found a job within a year after graduating. Graduates have found jobs as Communications manager, Communications consultant, Director of communication and external relations, Image and communications manager, Marketing & communications executive, Content and media manager, Social media research officer, Senior international relations officer, Events officer and Project manager. Companies where our graduates have found positions include Google, Edelman PR, Ogilvy Group, Walt Disney, Hewlett Packard, IBM, ABN-Amro bank and governmental institutions.

Admission requirements

• Previous study in one of the following fields: communication, humanities, social sciences, business, management. Extensive work experience may also be considered.
• English language requirements: IELTS: 6.5, no subscores below 5.5 or TOEFL: 90 (internet). IELTS or TOEFL must not be older than two years.

The MIC is a fully accredited programme.

For more information about admission and application visit: http://www.hanzegroningen.eu/mic or http://www.masterinternationalcommunication.eu

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Students in this graduate program have a core set of requirements in theory and method courses, which provide foundations in three research areas. Read more

Program Areas

Students in this graduate program have a core set of requirements in theory and method courses, which provide foundations in three research areas: Communication and Culture, Organizational and Interpersonal Communication, and Rhetoric and Political Discourse. In addition, students complete their plans of study, with elective courses from among any graduate courses in the department (see link below) or outside of the department, with the approval of their academic advisors.

Visit the website https://comstudies.ua.edu/graduate-program/

COMMUNICATION STUDIES (COM)

COM 500 Introduction to Graduate Studies. One hour.
The primary goal is to orient new graduate students to the expectations and procedures of graduate study in the department. Topics covered include developing the plan of study, thesis prospectus, comprehensive examination, and choosing advisors and committees.

COM 501 Introduction to Teaching Public Speaking. No hours.
The primary goal of this course is to facilitate the instruction of COM 123 Public Speaking. Students enrolled in this course will provide lesson plans for their classes and discuss options for improving classroom learning.

COM 513 Communication and Diversity. Three hours.
Study and analysis of issues of diversity as they relate to groups in society and in communication fields. Emphasis is on the media's treatment of various groups in society. Approved as a communication and cultural diversity elective.

COM 515 African American Rhetoric. Three hours.
A historical-critical investigation of African American public discourse from the Revolutionary era to the present, exploring rhetorical strategies for social change and building community.

COM 521 Political Communication. Three hours.
An exploration of rhetorical, media, and cross-disciplinary theories and literature related to political communication as expressed in campaigns and institutional governance.

COM 525 Gender and Political Communication. Three hours.
Study of the impact of gender on political communication activities. Topics include gender differences in political messages and voter orientation, masculine ideals of leadership, women’s roles and advancement in the political sphere, and media representations.

COM 536 Independent Study. Three hours.
Prerequisite: Written permission.
Students who want to count this course toward their Plans of Study must complete the official request form and submit it for the approval of their faculty advisor and the Graduate Program Director.

COM 541 Contemporary Rhetorical Theory. Three hours.
A survey of major contributions to rhetorical theory from the 20th century up to the present.

COM 545 Classical Rhetorical Theory. Three hours.
A systematic inquiry into the development of Greek and Roman rhetorical theory during the classical period (ca. 480 B.C.E.–400 C.E.).

COM 548 Seminar in Rhetorical Criticism. Three hours.
An examination of various methodological perspectives of rhetorical criticism. Specifically, the course aims to familiarize students with both traditional and alternative critical methods and to encourage students to perceive the rhetorical dimensions of all manner of public discourse, ranging from speeches, advertising, film, popular music to discursive forms in new media and the Internet.

COM 560 Group Leadership. Three hours.
An advanced study of small-group behavior, examining in detail theories of leadership as they relate to problem solving in group situations.

COM 550 Qualitative Research Methods. Three hours.
An introduction to qualitative research methods in communication, including data collection and analysis. The goals of the course are to provide exposure to a broad array of qualitative methods, help students learn to use some of these methods, and to help them to understand the role of research in our field. The course is designed to help student actually conduct research, resulting in two conference-worthy papers.

COM 555 Conflict and Negotiation. Three hours.
Negotiation is fundamentally a communicative activity. The main objective of this course is to understand processes of formal conflict management in mixed motive settings. Students will apply negotiation theory and skills to simulated negotiation cases that include buyer-seller transactions, negotiating through an agent or mediator, salary negotiations, deal making, resolution of workplace disputes, multiparty negotiations, international and intercultural negotiations, and ethical decision making and communication in negotiation. The skills and theory introduced in this course will help students manage integrative and distributive aspects of the negotiation process to achieve individual and collective goals.

COM 561 Human Communication Theory. Three hours.
A detailed review of selected theories of speech communication with a focus on the critical examination of the foundation of social scientific theories.

COM 562 Theories of Persuasion. Three hours.
A critical review of social-influence theories in the area of persuasion and human action.

COM 563 Relational Communication. Three hours.
Prerequisite: COM 220 or permission of the instructor.
Focused investigation of to communication in close personal relationships, with primary emphasis on contemporary concepts and theories of romantic relationships and friendships.

COM 565 Intercultural Communication. Three hours.
Survey and analysis of major concepts, theories, and research dealing with communication between people of different cultural backgrounds in multicultural and international settings.

COM 567 Seminar: Public Address. Three hours.
A topical consideration of individual case studies from public discourse, designed to probe problems of the nature of the audience, the ethics of persuasion, and the power of public advocacy in mass society. Topics may vary.

COM 569 Communication and Gender. Three hours.
Explores the role of communication in the construction of gender. Covers feminist theoretical approaches in communication and other disciplines, the intersections of gender with other marginalities, and the role of gender in various communication contexts. Approved as a communication and cultural diversity elective.

COM 571 Seminar in Organizational Communication. Three hours.
An introductory examination of historical and contemporary issues in organizational communication scholarship from a variety of theoretical and methodological perspectives.

COM 572 Organizational Assessment and Intervention. Three hours.
Examines the theoretical issues inherent in the study of organizational communication, the primary factors requiring assessment and intervention, the impact of on-going changes and new information techniques, current challenges facing the organizational consultant, and the practical application of communication processes for improving organizations.

COM 575 Technology, Culture, and Human Communication. Three hours.
Study of the complexity of technologically-mediated communication across cultures. This course combines literature and concepts from intercultural communication with human communication and technology and addresses the challenges of interacting with others via technology, working in global virtual teams and organizations, and participating as a citizen and consumer in the technology age.

COM 590 Internship in Communication Studies. One to three hours.
Prerequisite: Written permission from the graduate program director.
Proposal for supervised field experience in communication studies must be submitted and approved.

COM 595 Special Topics. Three hours. Topics vary by instructor.

COM 598 Professional Project. Three hours.

COM 599 Thesis Research. One to three hours.

Career Options

A Master of Arts degree in Communication Studies can offer many career options. Communication skills — oral, written, electronic — are now recognized as critical aspects in all major professions in the United States. Both in education and in the work force, there is a growing need for those who not only understand how human communication functions in its various forms, but also can analyze and advise others on ways to improve human communication. Graduates typically pursue one of three career paths: teaching public speaking, working in professional communication positions, or continuing with advanced academic study, such as in doctoral or law degree programs.

Find out how to apply here - https://comstudies.ua.edu/graduate-program/admissions/

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Our communication programmes were among the first in the UK, combining the research and teaching strengths in the School of English and Languages with the expertise of Surrey Business School. Read more
Our communication programmes were among the first in the UK, combining the research and teaching strengths in the School of English and Languages with the expertise of Surrey Business School.

We’ve successfully trained over 300 graduates who have left to work successfully in a wide variety of multinational and international organisations, particularly in the fields of advertising, international management, media and public relations.

PROGRAMME OVERVIEW

The MA Communication and International Marketing programme equips students with a critical understanding of communication in contemporary international marketing contexts in order to address the market needs of the international business environment.

The programme comprises six compulsory modules and two optional modules covering a wide range of disciplines. These offer numerous opportunities to apply and develop your skills through practical tasks.

It is ideal for marketing and communications professionals who wish to enhance their profile with a postgraduate qualification; and for graduates of humanities, languages or business disciplines wanting to deepen their insight into marketing across linguistic and cultural boundaries.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Introduction to Research Methods
-Marketing
-International Marketing Management
-Marketing Communications
-Strategy
-Interpersonal Communication
-Global Diversity in Language and Communication
-Professional Communication
-Identity: Marketing and Communication in Practice
-Globalisation: Theories, Discourses and Practices
-The Language of Advertising
-Organisations and Written Communication
-Dissertation

EDUCATIONAL AIMS OF THE PROGRAMME

The overall purpose of the programme is to:
-Provide a comprehensive and differentiated understanding of communication and marketing communication
-Supply the tools enabling students to apply this understanding to the task of addressing the market needs of the international business environment
-Instil in students the capacity for carrying out advanced supervised research in an area of (Marketing) Communication

In particular, the programme aims to:
-Develop students’ awareness of the linguistic and cultural differences arising from the (inter)cultural encounter of Anglophone culture(s) with the diverse cultures subject to its influence
-Sensitize students to linguistic and cultural difference in the construction of everyday and institutional discourse resulting from the increased marketization of private and public services, as well as to the issues and concerns of the rapidly growing media industries
-Impart the knowledge and skills of communication and marketing necessary to enable students to compete for jobs/research opportunities in fields relevant to their degree (human resource management, advertising, international marketing), as well as PhD opportunities in this area
-Develop students’ abilities to evaluate and judiciously apply scholarship in Communication

PROGRAMME LEARNING OUTCOMES

The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:

Knowledge and understanding
-Demonstrate a critical understanding of different types of communication, in particular intercultural, cross-cultural, non-mediated (face-to-face) and mediated (telephone, internet,etc.) communication
-Demonstrate a critical understanding of models of consensus-generation, agenda-setting, opinion-formation and communicative interaction
-Demonstrate an awareness of the issues and concerns involved in strategic communication, in marketing communication and intercultural communication
-Demonstrate a comprehensive knowledge of the strategies and content and methods of the marketing function, both within corporations and as a service industry
-Demonstrate a comprehensive knowledge of the strategies and processes of social interaction either spoken or written
-Demonstrate a critical understanding of the role of marketing with particular reference to international case studies
-Demonstrate an appreciation of the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation (this would involve the collection, analysis and manipulation of data of diverse kinds from a variety of theoretical and methodological perspectives, an awareness of the (dis)advantages of each frame and/or method and, consideration of the ethical issues involved in data collection and storage relative to the (sub) cultures examined)

Intellectual / cognitive skills
-Demonstrate an ability to create and carry out a project in the field of (non) professional communication of significant complexity
-Demonstrate an ability to reflect upon the knowledge gained and incorporate this into independent learning strategies
-Critically appreciate the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation

Professional practical skills
-Demonstrate an ability to create appropriate strategies for effective communication with members of the same and/or other (sub)cultures
-Demonstrate the capacity to evaluate communication processes already in place in different contexts and implement marketing communication policies

Key / transferable skills
-Demonstrate the capacity to work both independently and with others in order to achieve common goals
-Demonstrate an ability to manage learning self-critically

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

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Explore the key role intercultural business communication plays in the global economy and gain the skills you need for a career in international business ventures. Read more
Explore the key role intercultural business communication plays in the global economy and gain the skills you need for a career in international business ventures.

Intercultural business communication deals with the study of communication in intercultural and cross-cultural business contexts. It plays a key role in the global economy and world commerce as it cuts across cultural differences between international business partners and clients.

This course will give you a solid understanding of intercultural business communication and a range of issues related to cross-cultural business. You'll be well prepared for a career in international tourism, commerce and marketing.

See the website http://www.napier.ac.uk/en/Courses/MSc-Intercultural-Business-Communication-Postgraduate-FullTime

What you'll learn

You’ll critically examine issues related to cross-cultural business behaviour, cultural dimensions, the key role of language, critical cultural awareness, and training for intercultural sensitivity.

You’ll discuss the works of major intercultural researchers and the critiques they have received in order to contribute to a more widening debate of intercultural theory and research.

This course gives you grounding in the global economic environment and the opportunity to specialise in an area of business. You’ll also study an in-depth introduction to research methodology, appropriate to undertaking research at this level.

With an international outlook, MSc Intercultural Business Communication attracts students from a wide range of cultural backgrounds. By the end of the course, you’ll have a systematic understanding of intercultural business communication and competing theories of culture and communication.

You’ll also have the ability to critically and flexibly apply theoretical models to cross-cultural business contexts, including those of international marketing, commerce, advertising and tourism.

This is a one year full-time course starting in September and is split up into three trimesters. You'll learn by a variety of teaching methods including lectures, tutorials and independent study.

Modules

• Intercultural Business Communication
• Understanding Language in the Global Workplace
• Developing Intercultural Competence in the Workplace
• Advertising as Cultural Discourse
• Two options
• Research Methods
• Dissertation

One option from:
• Global Economic Environment & Marketing
• Contemporary HRM
• Principles and Practice of Marketing
• Marketing Communications
• Business Skills for Event Management in the Tourism Industry
• International Business Event Management
• Postgraduate Language -French, German, Spanish or Italian

One option from:
• Global Marketing
• Organisational Change management
• Case Studies in International Tourism
• Postgraduate Language -French, German, Spanish or Italian

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

Opportunities in international tourism, commerce and marketing and also human resources, where trained professionals are required to negotiate business ventures with overseas clients and markets and train and support international workforces.

You could also progress to further academic study on a higher research degree.

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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This unique course in intercultural communication will expand your awareness of different cultures and workplace diversity, enhance your understanding of intercultural communication, and encourage you to reflect on your own culture and language use. Read more
This unique course in intercultural communication will expand your awareness of different cultures and workplace diversity, enhance your understanding of intercultural communication, and encourage you to reflect on your own culture and language use. You will also improve your professional and business communication skills, including written, oral and interpersonal skills, in international settings. The programme, which is based within Birkbeck's MA Intercultural Communication in Business and Professions, values the importance of bridging the gap between theory and practice in the field of intercultural communication and is structured to strike a balance between ideas and real-world experience.

This course is specifically designed for intercultural trainers, coaches and consultants interested in enhancing their existing knowledge and experience, and for professionals working in fields such as communication, public relations, human resources, management and business consulting, who want to expand their global perspective and increase intercultural effectiveness. You will develop the professional and business communication skills you need to proceed to a career in the international business world.

The programme benefits from a combination of knowledge-based and skills-oriented training, world-class experts in intercultural communication, Birkbeck's flexible, student friendly support, and London's position as an international multicultural and multilingual city.

If you unable or unsure about committing to a full Master's, this programme will help you gain cutting-edge, practical knowledge of the field of intercultural communication. Upon completion of the course, you can choose to go on to complete Birkbeck's MA Intercultural Communication for Business and Professions, if you wish.

Why study this course at Birkbeck?

Arts and humanities courses at Birkbeck are ranked third best in London and 11th in the UK in the Times Higher Education 2015-16 World University Subject Rankings.
Our intercultural communication programmes are internationally recognised higher professional qualifications, which could help you improve your employment prospects.
This multidisciplinary programme brings together communication studies, applied linguistics, language studies and business studies.
Applied linguistics has been taught at Birkbeck since 1965, making this one of the oldest departments in the world. You will be taught by leading researchers in the field.
The programme takes an interdisciplinary and cross-cultural approach, with staff expertise in a wide range of sub-disciplines, from humanities to social sciences and life sciences. Teaching and research take place within a strong research culture.
Birkbeck’s central London location and unique evening study is ideal for working professionals. A unique advantage of studying this programme at Birkbeck is that students who are working professionals in London are taught side-by-side with others coming from across Europe and around the world.
We have a multimedia library and computing facilities. Birkbeck Library has a large holding of books, as well as over 40 current print journal subscriptions in the subject area, with an additional 100 available electronically. We are located within walking distance of the British Library and libraries at the Institute of Education, School of Oriental and African Studies, University College London and Senate House.
Birkbeck's Applied Linguistics Society, an official University of London society, was formed to bring together students interested in applied linguistics and related fields (for example, multilingualism, intercultural communication, TESOL etc) in the London area. You will also benefit from intercollegiate seminars and lectures offered by various departments located in Bloomsbury.
Birkbeck's Centre for Multilingual and Multicultural Research hosts visiting scholars from all over the world and runs regular research seminars given by speakers from overseas and other UK institutions. The centre also supports postgraduate training in applied linguistics, bilingualism, intercultural communication and translation.

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The Cross-Cultural Communication and International Relations MA provides theoretical, research and practical training in areas of international and intercultural communication and international relations. Read more
The Cross-Cultural Communication and International Relations MA provides theoretical, research and practical training in areas of international and intercultural communication and international relations. It addresses contemporary international dynamics through a range of theoretical, empirical and area-based approaches.

The International Relations pathway is a specialism on the Cross-Cultural Communication MA. It is designed for students who wish to combine the study of cross-cultural communication with a comprehensive grounding in the approaches to understanding contemporary international politics and society.

This specialist pathway is delivered by academic staff in politics from the School of Geography, Politics and Sociology.

You will develop:
-Advanced knowledge and understanding of areas such as international relations theory and international studies politics topics
-Knowledge of the more important approaches and methods in social science research and the techniques required to carry out advanced research
-Theoretical and practical research skills, including the synthesis of materials from a variety of primary and secondary sources

The pathway is designed to give you the expertise and skills appropriate for a range of public and private sector careers where an advanced knowledge and understanding of contemporary international society is needed or desirable.

Rigorous training in international relations theory and in theories and approaches to the study of politics will help you to develop the specialist knowledge and research skills from which to embark upon a career with significant international dimensions or pursue a postgraduate research degree in international studies.

Delivery

Modules are delivered through a range of means, including:
-Lectures
-Seminars
-Workshops
-Group projects

Each module tends to last one semester. Some optional modules are taught in short, intensive blocks and/or on occasional weekends.

Placements

You are encouraged to apply your research interests to real world case studies, particularly of international organisations or workplaces with which you have a connection.

For example, your empirical project submitted in research file three can be in connection with voluntary work (for a charity or NGO) or an internship, arranged over the summer towards the end of the course.

As a part time student you can conduct a research project of relevance to your employer and/or industry.

Pathway

The Cross-Cultural Communication MA has six specialist pathways:
-Applied Linguistics
-Education
-International Management
-International Marketing
-Media
-International Relations

Facilities

As a student in the School of Education, Communication and Language Sciences you'll have access to facilities and a growing collection of online resources, including:
-A well-stocked Education Resource Centre
-Language Analysis Lab
-A phonetics lab
-An audio-video lab
-A recording studio

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Effective communication is a vital skill in any field of employment. Increasingly, intercultural communication in business contexts is recognised as crucial in multicultural societies and in the more competitive globalised business world. Read more
Effective communication is a vital skill in any field of employment. Increasingly, intercultural communication in business contexts is recognised as crucial in multicultural societies and in the more competitive globalised business world. With an increasing number of international and transnational companies established in both developing and developed countries, there is a demand for future business people to be able to communicate effectively in intercultural
business settings.

If you would like to work in a business-related profession, this course will help you to achieve your goal and increase your opportunities for this competitive business and professional labour market.

•Specialise in intercultural communication to develop skills that can be used in potentially global business and professional contexts
•Learn and collaborate in an international environment to enhance your future national or international career
•Combine theory, practice and work experience for intercultural communication
•Work in an optional placement at a British company or organisation and gain a certificate proving your intercultural work experience
•This flexible course allows you to study alongside work, and enhance your existing skills and knowledge in your current business or organisation
•Supported by the Centre for Intercultural Research in Communication and Learning (CIRCL), you will have access
•to national and international expertise from a range of intercultural research backgrounds


This course is managed by the Centre for Intercultural Research in Communication and Learning (CIRCL) which brings together expertise, skills and strengths from across three faculties (Business and Law; Art, Design and Humanities; and CIRCL) to provide a unique learning experience. This inter-disciplinary approach will enable you to gain knowledge and practical skills to achieve intercultural communication competence in global business contexts. The content of the programme aims to enhance your ability of intercultural awareness and understanding, the use of professional language, confidence in communication, understanding and practising operations in international business related contexts.

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The MA in International Communication and Cultures aims to provide you with a theoretical and practical understanding of communication as a cultural process. Read more
The MA in International Communication and Cultures aims to provide you with a theoretical and practical understanding of communication as a cultural process.

You will discover how cultural meanings are carried within every message and what their effects are at an international level – how they are mediated, interpreted and translated. You will gain the skills required to critically explore the (trans)formation and effects of messages and their meanings in a globalised world. You will also learn how to translate and interpret the delivery of these messages to international audiences and markets, and develop the ability to negotiate and promote intended meaning.

The programme is ideal for those who have studied culture or communication (history, education, communication, social sciences, linguistics or languages) and wish to gain a more practical element with a focus on international markets, or those who have worked in the industry and would like to get a more thorough understanding of transcultural communication, which is linked to their experience.

In the first semester, you will take modules in global studies of communication and culture and in relevant research methods (textual and image analysis). You will be introduced to a range of optional modules for further specialisation, such as, Negotiation and Business Strategies, Documentary Film-making or Intercultural Rhetoric, Translation and Mediation. In the second semester, you will consolidate the knowledge, understanding and skills acquired in the previous semester in the field of international media and intercultural communication. New aspects of your learning in semester two will be an introduction to cultural practices (cultural management, innovation and creativity), but also to the role and use of languages across different cultures. You will be introduced to a range of optional modules for further specialisation, such as World literature, Global Media Events and Latin-America Cinema.

Core modules:
•Analysing transnational and intercultural meaning: Images and film/Language, texts and discourses
•Negotiation in international contexts: The use of language across cultures
•Representing intercultural meaning: Exhibition project or film festival (alternate years)
•Transnational flows, mediascapes and global meaning-making in intercultural contexts

Optional modules:
•Global cultural cities: The visual representation of Barcelona – tourism, football, architecture, festivals
•Global media events: Spectacles, festivals and conferences
•Global online communication: Self-expression and identity
•Intercultural rhetoric, translation and mediation: Promotional, educational and public communication
•Mediating distant suffering: Pity, trauma and victimhood in a transnational context
•Memory beyond borders: The transnational politics of memory and remembering
•Cinematic Representations of Latin America: Local versus global
•Representing intercultural meaning: Film project
•Theories of culture and communication
•Transcultural and transnational aesthetic practices: Cinema, magazines, fashion and museums
•Understanding multilingual contexts: Ethnic minorities and the glocal level
•World literature: Narratives, genres and networks

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This course is designed to produce international developers with advanced intercultural communication skills – it’s taught by the School of Languages and Cultures and the Department of Geography (page XXX). Read more

About the course

This course is designed to produce international developers with advanced intercultural communication skills – it’s taught by the School of Languages and Cultures and the Department of Geography (page XXX). A module on international project management integrates the two subjects and there are communication seminars designed for developers.

Fieldwork is important. The course includes a compulsory field class in the global south. Recent field classes were in the West Pokot region of Kenya and the suburbs of Cairo.

In a global society based on fairness, everyone’s voice should be heard. The world needs developers who can communicate across cultural boundaries and bring people together. As a graduate of this course, you’ll be well placed to make a difference.

Your career

Our reputation for excellence means your MA will be highly respected by employers. You’ll develop the skills to work in translation, culture and communication internationally or in the UK. Recent graduates have gone on to work for employers such as SDL, Transact, The Big Word, Kaplan, the University of Leeds, the State University – Higher School of Economics in Moscow, Centre for French and Francophone Studies, Jawaharlal Nehru University and as International Projects Director at a South Yorkshire College.

You may also choose to follow in the footsteps of students who have continued to PhD and have been awarded highly prestigious grants for PhD study such as Wolfson and WRoCAH scholarships.

About us

We constantly review and revise our degrees to make sure you keep on top of the latest developments in the field. You’ll learn academic theory and practical skills – and how to relate the two.

Sheffield is at the forefront of modern languages research. The 2014 Research Excellence Framework (REF) ranks us among the top ten Russell Group universities for impact in this field. Recent projects include e-learning and knowledge exchange with industry, and three initiatives looking at language teaching and learning.

Our facilities

You can practise your English, French, German, Italian or Spanish with native speakers at our Modern Languages Teaching Centre. Our specially designed building has modern spaces for teaching and research. We’re right next to the other arts and humanities departments, and there are lots of opportunities to share ideas.

Core modules

Concepts and Approaches in Intercultural Communication; Ethnography: reflective practice; Ideas and Practice in International Development; Spatial Planning and Development in the Global South; Placement Dissertation. You’ll also take a ten-day field class overseas. There is an extra charge for overseas trips but it’s great experience and value for money.

Examples of optional modules

International Management; Language in Context; Key Issues in Environment and Development; Understanding Environmental Change; HIV/AIDS; Living with Climate Change; International Project Management; Approaches to Translation Genres; Enhanced Languages Project 1; Enhanced Languages Project 2; Tandem Learning for Intercultural Communication; Localisation for Linguists; Critical Reading and Writing at MA Level; Cities of Diversity; Cities of the South: planning for informality; Intercultural Communication in Practice; Professional Problem-based Learning.

Teaching and assessment

Lectures, seminars, small-group work and workshops. You’re assessed on coursework and a dissertation. The dissertation involves a work placement (often understaken in the global south) with a development organisation.

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The Cross-Cultural Communication and International Marketing MA provides theoretical, research and practical training in areas of international and intercultural communication and international marketing. Read more
The Cross-Cultural Communication and International Marketing MA provides theoretical, research and practical training in areas of international and intercultural communication and international marketing. It focuses on rapidly developing issues surrounding global communications and brand management.

The International Marketing pathway is a specialism on the Cross-Cultural Communication MA. It is designed for students who wish to combine the study of cross-cultural communication with developing their knowledge of international marketing.

This specialist pathway is delivered by academic staff in Newcastle University Business School (NUBS). It provides the chance to gain a thorough understanding of marketing theories and how to apply them to real-world business challenges.

The pathway will equip you with relevant research techniques required to investigate and critically analyse international marketing issues.

You will:
-Develop systemic understanding and critical awareness of international marketing theory
-Apply theory to international case studies, markets and issues
-Measure market performance and consumer behaviour
-Develop knowledge of ethical issues and their implications in marketing

You will benefit from Newcastle University Business School's excellent facilities and partnerships with major corporate and social enterprises and academic institutions.

The pathway will prepare you to develop knowledge and key skills valued by employers in the areas of international marketing and international brand management.

Delivery

Modules are delivered through a range of means, including:
-Lectures
-Seminars
-Workshops
-Group projects

Each module tends to last one semester. Some optional modules are taught in short, intensive blocks and/or on occasional weekends.

Placements

You are encouraged to apply your research interests to real world case studies, particularly of international organisations or workplaces with which you have a connection.

For example, your empirical project submitted in research file three can be in connection with voluntary work (for a charity or NGO) or an internship, arranged over the summer towards the end of the course.

As a part time student you can conduct a research project of relevance to your employer and/or industry.

Pathway

The Cross-Cultural Communication MA has six specialist pathways:
-Applied Linguistics
-Education
-International Management
-International Marketing
-Media
-International Relations

Facilities

As a student in the School of Education, Communication and Language Sciences you'll have access to facilities and a growing collection of online resources, including:
-A well-stocked Education Resource Centre
-Language Analysis Lab
-A phonetics lab
-An audio-video lab
-A recording studio

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Our course enables you to meet the growing need for increased knowledge in cross-cultural communication. You will receive communication-focused training and develop expertise in cross-cultural communication. Read more
Our course enables you to meet the growing need for increased knowledge in cross-cultural communication. You will receive communication-focused training and develop expertise in cross-cultural communication. The course covers understanding how cultures and human behaviour reflexively interconnect.

Changing social conditions and circumstances require new ways of dealing with people, and fresh ways of interacting and communicating with people of other cultures.

There is an urgent need to improve our knowledge and understanding of the processes and issues involved in cross-cultural communication, and to discover how such knowledge can be effectively applied in everyday experiences.

What this means in practice is that we need to develop our knowledge of why and how communication 'works' and how and why it sometimes does not 'work'.

The course answers questions including how cultural background impacts upon successful communication and how language, thought, and behaviour are interrelated.

The Cross-Cultural Communication (CCC) MA is relevant if you wish to study communication, language and culture. It will also suit anyone intending to work, or are already working, in international and cross-cultural environments where communication is an essential aspect of that work, as for example:
-Communications consultants
-Interpreters
-Social workers
-International sales representatives
-Journalists
-Medical and healthcare professionals
-Humanitarian aid staff
-Teachers
-Local government officials

The course is theoretically, practically and research oriented, and allows selection of one of six specialist pathways.

Our CCC courses are the only ones in the world to offer such a broad range of specialisms. This unique combination of expertise in cross-cultural communication and an additional area provides our graduates with enhanced employability in the competitive global marketplace.

We have an international student cohort, with up to 35 countries represented. Former students identify this as one of the main strengths of the course, as they are regularly working with peers from a wide range of national, linguistic and professional backgrounds. This provides everyone with an opportunity to develop their interpersonal and intercultural skills while studying.

Through the research portfolio, you are equipped with the analytical and theoretical skills required to understand and analyse communication in a wide range of settings. You learn about research in communication and cross-cultural communication from a range of perspectives, including:
-Social psychology
-Communication studies
-Intercultural communication studies
-Ethnography
-Discourse studies

The course has received praise from external examiners and the University's Internal Subject Review committee for the emphasis on teaching and assessing empirical, data-driven research. You receive training on the practical, theoretical and methodological skills required to conduct research relevant to the field of cross-cultural communication. This includes the various ways of collecting and analysing empirical data:
-Ethnographic observation
-Research interviews
-Questionnaire-based statistical analysis
-Discourse analysis

Delivery

Modules are delivered through a range of means, including:
-Lectures
-Seminars
-Workshops
-Group projects

Each module tends to last one semester. Some optional modules are taught in short, intensive blocks and/or on occasional weekends.

Work experience

You are encouraged to apply your research interests to real world case studies, particularly of international organisations or workplaces with which you have a connection.

For example, your empirical project submitted in research file three can be in connection with voluntary work (for a charity or NGO) or an internship, arranged over the summer towards the end of the course.

As a part time student you can conduct a research project of relevance to your employer and/or industry.

Pathway

The Cross-Cultural Communication MA has six specialist pathways:
-Applied Linguistics
-Education
-International Management
-International Marketing
-Media
-International Relations

Facilities

As a student in the School of Education, Communication and Language Sciences you'll have access to facilities and a growing collection of online resources, including:
-A well-stocked Education Resource Centre
-Language Analysis Lab
-A phonetics lab
-An audio-video lab
-A recording studio

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The Cross-Cultural Communication and International Management MA provides theoretical, research and practical training in international and intercultural communication and international business management. Read more
The Cross-Cultural Communication and International Management MA provides theoretical, research and practical training in international and intercultural communication and international business management. It celebrates diversity in cultural contexts. It focuses on the skills, competences and knowledge necessary to work in today's global business environment.

The International Management pathway is a specialism on the Cross-Cultural Communication MA. It is designed for students who wish to combine the study of cross-cultural communication with developing their knowledge of international business management.

This specialist pathway is delivered by academic staff in Newcastle University Business School (NUBS). It has been created in response to the growing internationalisation of business and management practice.

You will have the opportunity to:
-Critically evaluate the activities of business, governments and multi-national institutions within the global environment
-Diagnose and analyse issues confronting managers in international businesses
-Conduct a marketing audit procedure, operationalise and evaluate a marketing plan
-Critically analyse approaches to business strategy in an international context
-Advise on HRM policy development and strategy within international corporations
-Prepare, analyse and interpret accounting statements
-Design, structure, organise and carry out an advanced research project

The pathway will equip students with the skills needed to develop a career within business management in areas such as:
-Management consultancy
-Marketing
-Financial management
-Human resource management.

You will benefit from Newcastle University Business School's excellent facilities and partnerships with major corporate and social enterprises and academic institutions.

Delivery

Modules are delivered through a range of means, including:
-Lectures
-Seminars
-Workshops
-Group projects

Each module tends to last one semester. Some optional modules are taught in short, intensive blocks and/or on occasional weekends.

Placements

You are encouraged to apply your research interests to real world case studies, particularly of international organisations or workplaces with which you have a connection.

For example, your empirical project submitted in research file three can be in connection with voluntary work (for a charity or NGO) or an internship, arranged over the summer towards the end of the course.

As a part time student you can conduct a research project of relevance to your employer and/or industry.

Pathway

The Cross-Cultural Communication MA has six specialist pathways:
-Applied Linguistics
-Education
-International Management
-International Marketing
-Media
-International Relations

Facilities

As a student in the School of Education, Communication and Language Sciences you'll have access to facilities and a growing collection of online resources, including:
-A well-stocked Education Resource Centre
-Language Analysis Lab
-A phonetics lab
-An audio-video lab
-A recording studio

Read less

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