The MSc Marketing - Integrated Marketing for the Digital World - provides an integrated approach to marketing that combines advanced knowledge in traditional and digital marketing with a strategic mindset. The perfect fit for students who strive to enhance their analytical and strategic skills in order to pursue a successful career where they can readily adapt to the ever-developing marketing world.
As France has long been recognized for its Fashion and Luxury industries, and its large number of premium brands (L’Oréal Paris, Pernod Ricard, etc.), it comes as no surprise that a key asset of HEC Paris has always been its expertise in the field of marketing. In fact, as the leading Business School in France, HEC Paris has constantly produced talented individuals with innovative ideas who have gone on to fuel the activities of leading global companies in these French areas of excellence.
The strong relationships between HEC Paris and prestigious companies are reflected notably in the organization of many events and competitions throughout the year, in which the program’s students actively take part:
The MSc Marketing students, therefore, benefit from close ties with business leaders, notably through the range of chairs and certificates they have access to, such as:
The MSc Marketing provides the students with a complete vision of the companies’ multiple issues. This truly strategy-oriented approach is reflected in the large variety of courses available within the program, such as Marketing Strategy Reinvented, Strategic Brand Management, and Pricing Strategy.
Moreover, Marketing is a constantly evolving area, which takes multiple forms: traditional, social, mobile and viral. The HEC MSc Marketing covers all these aspects by providing not only academic and operational knowledge but also a strategic mindset to high-potential students from all around the world. With this degree, graduates are equipped with a set of skills that allows them to contribute to the success and growth of the companies they work in. With the strategic vision and hands-on experience acquired throughout the program, they will be invaluable assets to recruiters and capable of evolving easily in this challenging and ever-developing environment.
Participants are given frequent opportunities to gain real “hands-on” experience and to interact with key players from the business world through conferences, workshops, projects, such as:
The students are also given the chance to put their newly acquired knowledge into practice through business cases provided by well-known companies, offering them an invaluable opportunity to enrich their skills.
Finally, the special relationship between HEC Paris and the business world allows its students to meet the most prestigious companies directly on campus and hence access high-level international career opportunities.
The curriculum of MSc Marketing is made up of a set of compulsory core and elective courses that provide our students with all the necessary tools and knowledge required to successfully address today’s main marketing challenges.
Between April and June, students have access to a wide portfolio of certificates to add a sectorial expertise on top of their curriculum (students already holding a Master’s degree can stop in April to finish their professional thesis and fulfill a professional experience).
Finally, all students must write a Master's Thesis and fulfill a 4-month professional experience requirement in order to graduate.
The construction industry is facing unprecedented change that is being driven by digital transformation. This course focuses strategically on these changes, and is designed with the aim of educating and supporting professionals in responding to current and future challenges in client expectations and wider societal needs.
This programme aims to provide extensive knowledge in the fields of BIM, Lean, and integrated design and project delivery approaches to deliver better whole life value through digital built environments. It is intended primarily for practitioners and graduates in the fields of architecture, engineering construction, and built environment, who wish to specialise in this area of industry digital transformation.
This course provides the skills and competences that will enable you to support integrated design and delivery approaches as well as equipping you with the skills necessary to coordinate roles and responsibilities for the financial, environmental and social performance of built environment assets. Building upon leading edge research and practice, you will be able to up-skill and take a principle role in the digital transformation of practices in work settings, delivering better whole life value through integrated design and project delivery approaches.
The School of the Built Environment enjoys excellent links with the local, national and international built environment industry. This course meets the needs of the industry by providing formal postgraduate level education and technical knowledge in the highly advanced and emerging area of BIM and Digital Built Environments. Guest lecturers from industry with expertise in relevant areas are invited to provide lectures throughout the duration of the course, enriching your learning experience. Field trips and site visits to innovative projects will allow the analysis and critical evaluation of cases in which high quality design and the adoption of technology has led to benefits for clients, users and/or communities.
This course can be studied (a) full-time on campus, (b) part-time on campus or (c) part-time by online distance learning. Admission onto the course is in September.
The Masters award consists of three core taught modules and one elective module, followed by a dissertation. The PgDip requires the completion of three core taught modules and one elective taught module. The PgCert requires the completion of two of the core taught modules. All modules are delivered over a 15 week period and are assessed through coursework.
For the full-time study option:
You will study two 30 credit modules in each of your first two semesters on campus; these are designed to give you the core knowledge and experience required. In the final semester you will progress to the dissertation.
For the part-time on campus study option:
Part-time students attend the university one day per week, usually on day release from employment in industry. A 30 credit module is studied each semester. Throughout the final two semesters you undertake the dissertation.
Distance learning study:
A 30 credit module is studied each semester. Assessment of these modules is driven by real-world problems aligned to your workplace and job role. Teaching is based around a virtual learning environment supported by interactive online sessions. In the final two semesters you progress to the dissertation worth 60 credits, which is also delivered online and incorporates extensive tutor engagement and support. You have the option to attend the university for specific activities like field trips, Salford study days and summer schools, which enable face to face interaction and knowledge exchange.
On campus study is delivered by a variety of learning and teaching methods. Lectures introduce new material and provide the core knowledge base for each module. Tutorials offer the opportunity for discussion and debate with personalised instruction from tutors. Design project work is an important aspect of the course enabling you to initiate and control research and design techniques to develop solutions to prescribed tasks.
Distance Learning uses an internet-based learning environment backed up by intensive tutor support. Weekly online tutorials are led by tutors with student interaction. Our online repository of learning material enables you to undertake self-directed study at your own convenience. Learning is driven by real-world problems aligned to your workplace and job role.
Additional learning support will be provided through optional study days for both on-campus and distance learning students along with a summer school which will include seminars, group working, presentations and guest speakers from industry.
Full-time: Approximately two days per week
Part-time: Approximately one day per week
Distance Learning: Two to three hours online contact time with up to five hours personal study time per week
You will be assessed through:
The uptake of BIM is growing worldwide and therefore there is a clear need for professionals with appropriate process and technology skills. This course will enable architects, designers and design/project/construction/facility managers to specialise in the use of BIM and the implementation of integrated design and delivery.
You will develop managerial, technical and interpersonal skills to deliver better value through integrated design. You will be able to work collaboratively throughout design development. You will also be able to apply digital and media technologies to generate, represent and communicate innovative design solutions.
On completion of this course you will have developed skills and knowledge in a highly advanced specialism and the expertise gained is at the forefront of industry requirements. The technical and reflective skills you will develop are of immediate advantage to employers in construction, engineering and design roles across the built environment.
Our population is ageing: This is well recognised, as is the fact that older people, in particular those living with frailty, are best supported through a holistic, person centred and community based approach to care. There is therefore a pressing need to enable primary and community care clinicians to develop the enhanced clinical, managerial and leadership skills required to support the delivery of safe, effective, compassionate and integrated care for older people, unhindered by traditional professional and organisational boundaries.
This course allows students to study the latest concepts in frailty and integrated care, in a multi-professional, multi-agency and community focused context. The course covers the definition, epidemiology, concepts and models of frailty in primary care and at transitions of care. It goes on to consider the clinical management of frailty, including specialist clinical interventions, medicines management, and legal and ethical aspects. The course also identifies and addresses key leadership and management themes important in the development, commissioning and management of integrated services for older people with frailty, allowing students to study these crucial concepts in a practically based and interactive manner.
This programme has been developed in collaboration with Shropshire Doctors Co-operative Ltd., GP First and the British Geriatrics Society.
The aim of the course is to help primary and community care clinicians to develop skills that will motivate, empower and enable them to enhance their contribution to the delivery of high quality and effective integrated care for older people living with frailty in our communities.
This course recognises that clinicians require a unique combination of knowledge, skills and experience to support the delivery of enhanced primary and community care services for older people with frailty, particularly in seeking to provide person centred and integrated care that overcomes traditional professional and organisational boundaries.
This course is designed to develop these skills and to empower clinicians to be confident in their holistic approach to the complex issues associated with delivering care to older people with frailty.
Clinicians who complete these course will be ideally placed not only to take on currently available enhanced clinical roles in this area, but also to take up new opportunities emerging through the transformational change in service delivery being driven by the New Care Models and the NHS Five Year Forward View.
It will therefore benefit GPs at any stage of their careers, Nurse Practitioners and Community Matrons in general or specialist roles in Primary Care or Community Trusts and Allied Health Professionals working in this area; in other words, a range of primary and community care clinicians enthusiastic to develop their skills and capabilities in this area.
The course is divided into modules, each attracting 15 M-level credits. The modules then build up to a 120 credits diploma after two years if all the modules are completed. Students can go on to undertakie the final year research dissertation (60 credits) required to achieve the MMedSci should they so wish.
Some of the modules are face to face whilst others are partly online or portfolio based. The portfolio based modules include tutored supervision to guide the student's work.
Year One includes:
Year Two includes options and students can choose a number of appropriate optional modules such as:
Students will be taught in an interactive manner, with an opportunity to undertake a work based portfolio to concentrate learning on a specific area of the students' interest. Each of the modules finishes with an assignment which helps to continue the themed learning with the student undertaking an assignment.
All students will be allocated a personal tutor who will provide academic guidance and study skills support.
Apart from additional costs for text books, inter-library loans and potential overdue library fines we do not anticipate any additional costs for this postgraduate programme.
Find information on Scholarships here - http://www.keele.ac.uk/studentfunding/bursariesscholarships/
The combined Masters degree in Architecture and Project Management enables students interested in integrated design management to gain specialised knowledge related to the coordination of the design process and the maximisation of client satisfaction. The blurring of boundaries between the built environment disciplines is occurring as a response to client demand for more complex designs involving specialist knowledge. This is an international trend, underpinned by the need to deliver projects that ultimately reflect long life, loose fit and low energy. Graduates may also be involved in design optimisation, process re-engineering and value management within the confines of economic, social and environmental criteria. The combined degree provides a unique blend of studio-based architectural design and generic project management problem-solving abilities. A distinct feature of this program takes place during the final semester where students undertake work-based learning in an integrated design environment either in Australia or overseas. Studies can be achieved within three calendar years part-time given recent or concurrent employment. Upon completion of the combined program, graduates receive two separate accredited degrees.
Bond University's partnerships with AECOM and WSP | Parsons Brinckerhoff will each provide six Bond University students annually with a 12-week full-time internship in integrated design management at AECOM or WSP | Parsons Brinckerhoff. AECOM employs 100,000 people across the globe and reported a US$18 billion workbook in the 12 months to September 30 last year. WSP | Parsons Brinckerhoff has 34,000 employees, including engineers, technicians, scientists, architects, planners, surveyors, program and construction management professionals, and various environmental experts. The firm is based in more than 500 offices across 40 countries worldwide. These are the two largest integrated design firms in the world.
Internships are available to students in the final semester of this combined degree, with students able to nominate their preferred location, meaning they can align the experience with their ultimate career goals or even future employment destinations.
The combined program will be automatically accredited by the Australian Institute of Architects, Royal Institution of Chartered Surveyors and Australian Institute of Project Management. Graduates of this combined degree are also internationally recognised by the Project Management Institute (PMI).
You must complete all of the following subjects:
The HEE/NIHR Integrated Clinical Academic Programme (ICAP) was launched in March 2015 and streamlines the previous training programmes (making best use of money for improved patient benefit) into one programme which contains five schemes at different levels, plus a mentorship scheme:
The HEE Integrated Clinical Academic (ICA) Programme is intended to support practitioners who wish to apply for an NIHR award (MRes, Clinical Doctoral Research Fellowship, Clinical Lectureship or Senior Clinical Lectureship (see http://www.nihr.ac.uk/funding/training-programmes.htm) or to provide an opportunity for applicants (with an MRes or Doctorate qualification) to work in a research group (as a normal member or principal investigator) that submits an application for an external research funding award.
The National Institute for Health Research (NIHR) offers competitive research training awards to healthcare practitioners who wish to develop their research skills and carry out research for the benefit of patient care. NIHR have a number of training awards, which are intended to increase research capacity in the NHS to improve health and healthcare, by developing practitioners with the potential and aspiration to become leading clinical academics and independent researchers of the future.
Spatial planners are fascinated by on-going and future changes in cities and regions and take on the role as managers of those spatial transformations - think of: regenerating shopping districts or old industrial sites; designating water retention areas; shaping urban mobility concepts for the future. Related challenges vary in scale, from individual property to European policy making.
The Master's in Spatial Planning has the subtitle ‘managing smart cities and regions’. This reflects the challenges of current and future urban societies, at a time that ambitions for a ‘New Urban Agenda’ for the 21st century are formulated, with policies and strategies to create more sustainable and equitable urban spaces.
You can choose a specialisation that best reflects your passion for spatial planning:
Find out more on our website: http://www.ru.nl/masters/spatial
If you are interested in developing a different understanding of planning and forms of practices and you want to create socially, environmentally, economically just places, come study our Master's in Spatial Planning!