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At IED Barcelona Fashion Management is taught by a faculty body of practitioners from Fashion & Business, through the analysis of case studies and the execution of real-industry projects commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. Read more
At IED Barcelona Fashion Management is taught by a faculty body of practitioners from Fashion & Business, through the analysis of case studies and the execution of real-industry projects commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. All the contents, methodologies and tools are taught from the specificity of the fashion industry. This approach facilitates the training in decision making, placing the students in a real context for innovation and experimentation.

With the aim of giving a broad and complete preparation to develop their professional careers in the fashion market, students are trained in different and complementary fields. The complexity of managing a fashion business requires a proper knowledge on diverse tools, and the ability to apply critical analysis to quickly react on a changing landscape.

Fashion Managers should manage the complete cycle of fashion, from product conceptualization until the product is set on the store and packed in consumer’s shopping bag. The expertise on the fashion market is approached from the key disciplines involved in the fashion system. Experts in these fields will transmit students their experience on fashion trends, process of product design and production, branding, retail and visual merchandising. The awareness on Fashion Culture, complemented with Semiotics, Market Research and Trends will give a proper awareness to understand the target.

Business skills are taught from the perspective of fashion business. Marketing, sales, finances, distribution and supply chain are tackled from the fashion business specificity, from the big company’s perspective, but also giving the tools to undertake start-up projects as entrepreneurs.

Following the learning-by-doing methodology, students are constantly developing projects in teams. The Fashion Management Master students are hosted in a dedicated classroom, a space that it's transformed in an innovation design studio where students experiment with new tools an knowledge, with the guidance of the faculty. Small groups of students in the class facilitate the application of this hand-on methodology.

Leading managers need to have strong personal skills, to head projects involving heterogeneous teams of people. They should be capable to be the reference for the working team, but also transmit confidence to senior positions and investors. Personal branding, people management and creative leadership will be then integrated during the development of classes.

Fashion leaders must be able to communicate very clearly their concepts, either to the business staff or to the working team in order to achieve the desired results. Therefore the students are taught a very diverse set of tools, to train their skills to a level where they can communicate well.

With the aim of creating synergies between future professionals, some transversal activities will be held for exchanging knowledge with students of different programs is part of IED philosophy.

PERSONAL RESEARCH PROJECT

The Personal Research Project is the single most important piece of written work that students undertake during their RSP Research Study Program. PRP is the culmination Master and should demonstrate that the student has acquired skills, knowledge and analytical capabilities.

The project is an original piece of research involving primary data collection which aim is to undertake an individual work that meets the requirements outlined in these guidelines in order to achieve a passing grade.

The objectives of the thesis process are the following:

.To identify a feasible project in the student’s area of study

.To establish clearly defined objectives and/or questions to be investigated

.To design and implement an appropriate (design research/process) methodology

.To understand the adding value proposition (concept)

.To create a business development plan based on the previous concept.

.To create feasible and concrete design proposals

.To demonstrate analytical skills and produce valid findings

.To apply theory to practical reality

.To draw appropriate conclusions and recommendations where necessary

.To produce a well organized and well-written final document and an effective oral presentation of the thesis

INTERNSHIP

After finishing classes and presenting the two real industries projects, students have the opportunity to implement and prove all the knowledge acquired and skills developed in a three months internship.

In the same period students are working on their PRP so that they can choose to focus their investigation on a personal project or to connect it with the internship.

FIELD TRIPS

To give students a wider understanding of market state-of-the-art, 2 field trips are scheduled in the course curriculum, one to Milano and the other to Paris.

With the guidance of professors and coordination, students will explore different markets and professional contexts in Europe.

Field trips take students for 4 days to European Fashion Capitals to exchange knowledge in different environments. After this days devoted to academic activities, students have the opportunity to discover the city by their own.

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At IED Barcelona Design Management is taught by a faculty body of practitioners from Design & Business, through the immersion and practice of different… Read more
At IED Barcelona Design Management is taught by a faculty body of practitioners from Design & Business, through the immersion and practice of different innovation and strategic methodologies, analysis of case studies and the execution of a real-industry project commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. This approach facilitates the training in decision making, placing the students in a real context for innovation and experimentation.

Following the learning-by-doing methodology, students are constantly developing relevant projects in teams. The learnings and competences achieved will be applied at the transversal real-industry project alongside the program. The Design Management Master students are hosted in a dedicated classroom, a space that it's transformed in an innovation design studio where students experiment with new tools and knowledge, with the guidance of the faculty. Small groups of students in the class facilitate the application of this hand-on methodology.

Design managers most likely won’t need to design in detail themselves, but they must be able to communicate very clearly their concepts, either to the business staff or to the design team in order to achieve the desired results. Therefore the students are taught a very diverse set of tools, to train their skills to a level where they can communicate well and loose the fear to discuss at sketch level or through a video.

With the aim of creating synergies between futures professionals, some transversal activities are held for exchanging knowledge with students of different programs. This is also part of IED philosophy.

PERSONAL RESEARCH PROJECT

The Personal Research Project is the single most important piece of written work that students undertake during their RSP Research Study Program. PRP is the culmination Master and should demonstrate that the student has acquired skills, knowledge and analytical capabilities.

The project is an original piece of research involving primary data collection which aim is to undertake an individual work that meets the requirements outlined in these guidelines in order to achieve a passing grade.

The objectives of the thesis process are the following:

. To identify a feasible project in the student’s area of study

. To establish clearly defined objectives and/or questions to be investigated

. To design and implement an appropriate (design research/process) methodology

. To understand the adding value proposition (concept)

. To create a business development plan based on the previous concept.

. To create feasible and concrete design proposals

. To demonstrate analytical skills and produce valid findings

. To apply theory to practical reality

. To draw appropriate conclusions and recommendations where necessary

. To produce a well organized and well-written final document and an effective oral presentation of the thesis

INTERNSHIP

After finishing classes and presenting the two real industries projects, students have the opportunity to implement and prove all the knowledge acquired and skills developed in a three months internship.

In the same period students are working on their PRP so that they can choose to focus their investigation on a personal project or to connect it with the internship.

FIELD TRIPS

To give students a wider understanding of market state-of-the-art, 2 field trips are scheduled in the course curriculum. With the guidance of professors and coordination, students explore different markets and professional contexts in Europe.

Each Field Trip will take students for 3 to 5 days to European cities to exchange knowledge in different environments. After those days devoted to academic activities, students have the opportunity to discover the city by their own. The proposed trips for this academic year are*:

. Milan_ Salone del Mobile 2016 and visit to companies.

. Geneva_ Innovation Bootcamp at CERN (European Organization for Nuclear Research).

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The course is divided into two modules, characterized by a specific course of study, strictly related to the peculiarity of the venue in which it takes place. Read more
The course is divided into two modules, characterized by a specific course of study, strictly related to the peculiarity of the venue in which it takes place: Venice and Como.

In the I° Module, the courses offered by IED Venice provide students with an original preparation in the field of arts and conservation, interchanging lessons in class with visits and meetings, so to understand the concrete application of theoretical concept analyzed in class. A focus is dedicate on the criticality related to the movement and the management of the contemporary artwork, to the legal aspect and the valorization of cultural heritage.

In the II° Module, the possibility to operate in the technical laboratory of Accademia Aldo Galli-IED Como, will offer a concrete preparation in the field of restoration, through workshop and practical experience able to prepare students to understand the artworks peculiarities and how to operate on them.

A specific training period is scheduled at the end of the course and will contribute to the definition of the final thesis project.

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The main aim of IED Venice Master in Business Administration in Arts and Cultural Events is to provide a strong theoretical background in relation to culture and creativity, coupled with a managerial vision related to the field of design and cultural business start-up. Read more
The main aim of IED Venice Master in Business Administration in Arts and Cultural Events is to provide a strong theoretical background in relation to culture and creativity, coupled with a managerial vision related to the field of design and cultural business start-up. The range of institutions and phenomena considered includes all the pillars of cultural production, moving from the classical heritage sectors and museums to the world of media and communication joining the fields of material culture. Starting from the observation that the cultural world is moving towards a new model based on entrepreneurship and projects, the master wants to train professionals able to handle the tools of culture in a sustainable way both culturally and economically.
The total number of hours of the Master program are divided as follows: nine months of frontal lectures, lab activities, didactic visits, integrated by individual study, project development and three months dedicated to the elaboration of the final Thesis Project, that could be done alone or in group.

The Master is organized into four main educational areas:

AREA 1_KEY ELEMENTS OF CONTEMPORARY ARTS
The first area want to provide students with theoretical basis on the contemporary cultural sector and its historical roots, both nationally and internationally. In particular, they receive in this section a solid preparation on Contemporary Arts and Critics, followed by an in-depth analysis of the Arts system and the Art Market, including meeting with the main operators acting there.
Moreover, a specific attention will be dedicated in this prospective to the 57th International Art Exhibition organized by Venice Biennale, experienced in an exclusive way.

AREA 2_KEY ELEMENTS OF CULTURAL PROJECT MANAGEMENT
The second area is designed to provide operational tools with which students can transform the knowledge gained in employment opportunities. The methodology followed starting from an economical and creative approach, providing them with fundamentals of Cultural Economics, Business Planning, Project Cycle Management, Marketing, Crowd Founding and Engagement actions, followed by specific focus on how to create a cultural start-up or business activity in the sector.

AREA 3_CULTURAL SECTORS
Heritage, Cultural industries and Material culture: the third module analyze the meaning of the word “Culture” and offer the possibility to experiment the interaction between different aspects that characterize this wide sector. Fashion, Design, Handcraft, Tourism, Performing Arts and New Technologies: workshop and fieldtrips will be organized with high professionals and operators in these fields, so to stimulate the students on the contamination between the different cultural assets.

AREA 4_ENTREPRENEURSHIP EXPERIENCE
The final Thesis Project offers to the students a concrete opportunity to start – or develop, his/her own career using at best the theoretical and practical skills and methods learned during the other modules of the Master course. Based on the personal interest, they will in fact work together with a tutor on the creation and design of an accurate business plan to start an own business or to propose a project to institution operating in cultural field or to a non-profit organization.
At the end of each thematic Module students are requested to pass an assessment exam, able to check the knowledge assimilated during the classes attended.
Moreover, fieldtrips and specific case histories represent an important asset during all the Master, related to single course or module. At this proposal destination and testimonial could be also defined taking into consideration the proposal done by lectures and students during the pathway.

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Students will work intensively together with the teaching staff in sessions where different typologies will be combined. The curse lecturers, who are prestigious active professionals, transmit the most recent contents from their own everyday experiences. Read more
Students will work intensively together with the teaching staff in sessions where different typologies will be combined. The curse lecturers, who are prestigious active professionals, transmit the most recent contents from their own everyday experiences.

In order to properly develop the learning process of the course and guarantee a global design experience, the study plan has been conceived through the combination of different work methods:

THEORETICAL LESSONS

Professors will introduce different subjects that will not only provide methodological knowledge but also analyse practices and cases. To reinforce knowledge acquisition, the teaching staff will monitor the development of research and analysis projects through in-person tutorials.

TRANSVERSAL TOOLS

Students will be trained in using transversal tools that will back the whole design project, regardless of the field they will apply it to.

IMMERSIONS IN DIFFERENT DISCIPLINES

The methodology of IED Barcelona is based on the concept of “learning-by-doing”, by which students consolidate knowledge acquisition through the practice and experience in problem-solving and real professional challenges.

With this philosophy in mind, students will be part of intensive two-week immersions in different design disciplines.

In the first week there will be conferences, lectures and theoretical contents on the discipline. They will hear the voices of different professionals who will show their own work and offer their perspective on a particular subject related to the discipline. Students will develop their own research project on the topic.

Once the theoretical immersion is over, students will go into a practice immersion in workshops where they will develop projects under the monitoring of a professor. During this process, while projecting ideas and experimenting with materials in the search for innovative solutions, they will put the acquired theoretical and technical knowledge into practice.

This will enable them to gain in-depth knowledge and boost their personal approach.

VISITS TO STUDIOS AND WORKSHOPS

The opportunity of an enriching experience: a chance to gain first-hand knowledge about the reality of design, through visits to workshops, shops and spaces that have become benchmarks in design in Barcelona, discussing with designers in their own studios. To be in contact with the real market helps students to relate the contents provided during the Master with the reality of professional practice.

MASTER’S FINAL PROJECT

As consolidation of the new knowledge acquired during the course, students have to develop a Master’s Final Project, where all the experiences of the course will come together.

Working in teams students are required to develop a whole global design process, from research to the final project presentation.

This project is based on a real commission and developed in collaboration with a company.

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The study plan has a practical approach and is focused on market reality. Read more
The study plan has a practical approach and is focused on market reality. The methodology of IED Barcelona is based on the concepts of learning-by-doing and User Centered Design, by which students consolidate the knowledge acquisition through practice and attaining experience solving real problems and professional challenges, analysing the usage of terminals by users and integrating them in the development.

Under the guidance of this philosophy, the Master’s degree methodology is centered on project development, from the inception of an idea to its fulfilment and real market implementation. Subjects are directed from a real perspective, with completely updated contents, and given by lecturers, who are working top professionals, experts on their subjects and with a relevant professional experience.

The course is founded on two content areas: user experience design and programming. Expertise will be acquired by means of two didactic cores: the project execution and the collaboration with institutions.

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The program foresees a first year designed to provide students with the theoretical design tools required for the production of 1:4 scale models that will represent the final projects of the first part of the Master Course. Read more
The program foresees a first year designed to provide students with the theoretical design tools required for the production of 1:4 scale models that will represent the final projects of the first part of the Master Course.

During the second year the students will be expected to perform as if they were in a real working environment, simulating the team work found in a professional design studio equipped with all the most innovative IT tools. At this final stage the Master course will actually operate as an experimental workshop.

For every second course year a Style Centre will commission Istituto Europeo di Design of Turin to come up with a project to develop a concept car.

The students will have to face up to the challenge and collaborate in carrying out this project, like a real team, handling all the various stages of project development and all the problems that a style centre has to deal with, right up to the production of a 1:1 scale model.

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The Master's programme focuses on research and innovation in different sectors, with an emphasis on practical activities of design, to enable students to develop their creativity, refining tools and knowledge through a targeted and structured approach. Read more
The Master's programme focuses on research and innovation in different sectors, with an emphasis on practical activities of design, to enable students to develop their creativity, refining tools and knowledge through a targeted and structured approach: the fundamentals of Interior design of cars, both technically and psychologically, emerging technologies, identifying layout and models of use of interior space, traditional materials and the latest generation, new trimmings, technologies and integrated platforms with a particular emphasis on interface design.

From a cultural perspective, the Master in Car Interior Design and User Experience covers subjects such as the history and trends of Car Interior Design and the study of perception. Students improve their skills and techniques in the visualization and communication of ideas, forms and concepts. The laboratory of communication occurs with the practice in the advanced levels of 2D and 3D Photoshop and other industry-specific programs. The environment of the cockpit is examined in all its functionality. The user and his needs are always at the center of the project proposal. This means improving and facilitating the driving of the vehicle, the passenger compartment comfort in all aspects (functional, aesthetic, sound, touch) and its security.

Much importance is given to human-machine interface. The important flow of visual information, sound messages or control actions through devices and controls located on the dashboard in front of the driver requires a careful and intelligent planning that facilitates the interaction between the driver and the car as a function of maximum driving safety.
Over the past decade, the heavy investments made by the most influential international car manufacturers have greatly contributed to the research and technological
development of the passenger that, in its evolution, has changed the real idea of the car, considered primarily for its aesthetics design in the past. comfort and aesthetics have become increasingly important as the range of devices and interfaces of the latest generation, together, offer the driver a unique mobility experience often conveyed through the philosophy of a brand.

The curriculum includes a study of the marketing strategy: user profile, market analysis. The student is measured with the reality in a series of professional workshops held with the support of companies in the industry.

The final project is the synthesis of all the experiences, where the laboratory results and knowledge merge together inthe design of the interior of a vehicle according to the brief provided by the industry partner.

The course is recognised by MIUR as Master Academic Level I.

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We are living at a time that echoes the early stages of industrial design, when designers’ work was not limited to \"aesthetics\", and when they instead played a key role in innovation, technology development, the development of product strategy and the creation of new businesses. Read more
We are living at a time that echoes the early stages of industrial design, when designers’ work was not limited to \"aesthetics\", and when they instead played a key role in innovation, technology development, the development of product strategy and the creation of new businesses.

The Master of Product Design Labs focuses on carrying out ideas through the tools offered by the industry, innovation in the field of materials and manufacturing processes, in order to creatively anticipate market demands.

The Master of Product Design Labs creates favourable conditions in which to achieve, over a year of learning and experience, the following objectives:

- Leading multidisciplinary teams during the production process.
- Establishing personal contacts with various professionals.
- Managing the logistics of a project.
- Conceptualizing, developing and communicating innovative ideas.
- Incorporating innovation, both conceptual and technological

The contents covered in the course are organized into modules:

- Foundation (critical historical analysis, methodology, sustainability, visual communication...)

- Specific (socio-economic and needs analysis of users, anthropology, materials, production systems and processes, product launch processes, new technologies, projects)

- Transverse (design culture, applied creativity, team building, design research, design thinking, job placement…)

- Thesis / research project (concept, idea, development, production, prototyping, display...)

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The Master in Interior Design for Commercial Spaces proposes to work from the basis of a theoretical and practical reflection on the design of the commercial space. Read more
The Master in Interior Design for Commercial Spaces proposes to work from the basis of a theoretical and practical reflection on the design of the commercial space. The aim is to combine theoretical concepts and construction, quotation, and material interpretation, with the understanding that the design practice exists in relation to current society, to the present.

Therefore, applying a historical perspective to design, analysing the current situation, and referring to the history of the place will therefore be important issues to consider. The Master uses Barcelona as its working ground, and so deals with the commercial space associated with a territory where the street is the protagonist. Due to the geographical characteristics of our city, and good weather, much use is made of public spaces. Streets and squares areopen spaces that oxygenate the urban fabric; and, within this area of high-density housing, they provide necessary ‘living rooms’ for citizens.

Barcelona, unlike American cities, for example, is a “mixed-use” city, a sparsely zoned territory, where domestic life, work, and leisure co-exist. These two characteristics, the use of the public space and the “mixed-use”, makes the ground floor an important place of transition, and a threshold between public and private life. The boundary between the interior and the exterior is a blurred one, where the confines of the street do not end at the buildings, but rather extend into their interior, through its contact with the ground. Over the past few decades Barcelona has been reconstructing its own landscape, limited by the geographical elements that surround it (mountains, rivers, and the sea), carrying out different urban projects which arose from historical needs. In recent years, these transformations have been tied in with major events, and three projects in particular have changed Barcelona’s urban structure:
The Olympic Village developed for the Olympic Games in Barcelona in 1992. The extension of Avinguda Diagonal carried out in 2006 which involved the modification of the metropolitan area of Barcelona, extending Avinguda Diagonal as far as the sea. The creation of 22@ in the Poble Nou district, a new urban structure designed to transform the old area into a focus for new activity, where a balance is sought between its different potential uses. Making use of this richness, the course deals with the concept of the commercial space in relation to the “street”, taking into account the social and political situation to intervene in places that form part of the public debate.

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Objective of the course is teaching first the design methodology that, by analyzing the codes of expression and conduct of the contemporary consumer, the identity of the customer, current trends in design and materials technology, allows students to capture an important wealth of experience. Read more
Objective of the course is teaching first the design methodology that, by analyzing the codes of expression and conduct of the contemporary consumer, the identity of the customer, current trends in design and materials technology, allows students to capture an important wealth of experience. Students learn to create their own expressive language and to include in it, enhancing it, their creativity. They are taught to create project layout particularly accurate in the colors, materials, finishes, lighting effects, that can offer new sensory and emotional experiences.

The main activity of the course in the classroom is the development of strategic value projects, able to meet the diverse needs of the design industries. Under the guidance of a faculty, consisting mainly of professionals and designers, projects take place according to an open system, in which participants are invited to collaborate with Italian companies of international reputation and brand with young people, looking for an innovative and sustainable design .

The programme is made up of four weeks of introductory workshops, which serve to examine the knowledge and methods of design students from all over the world. After these four experiences students will support the three main projects through Project Laboratories, of different length and complexity, the difficulty gradually increases during the year.

The classes alternate with the three projects that examine some of the areas of interior design: retail spaces, hospitality and wellness facilities. The projects are developed simulating a real professional situation: brief, development and presentation.

Students examine the environmental issues in parallel with natural and recyclable materials, environmentally-friendly production processes, in collaboration with specialized companies. Classes involve also the issue of indoor, natural and artificial, through the knowledge of the light sources, new technologies and systems of light control.

The Master organizes seminars conducted by design practitioners, visits to leading manufacturers of materials and showroom, participation at events (most notably the Salone del Mobile in Milan), workshops and interdisciplinary laboratories.

The Master is completed with the presentation of the final project that comprises evidence of the journey taken and the knowledge gained.

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The Master in Arts Management is divided into two operational modules, characterised by a distinct course of study in relation to the city in which it takes place, each involving an examination and a final project. Read more
The Master in Arts Management is divided into two operational modules, characterised by a distinct course of study in relation to the city in which it takes place, each involving an examination and a final project. Some of the subjects of the course cut across the modules, while others are specific and unique to each location.

The Master is held in partnership with the Fondazione Palazzo Strozzi in Florence, the MIBAC (Italian Ministry of Cultural Heritage and Activities) in Rome and the Peggy Guggenheim Collection in Venice.

At the end of the course, students will be ready to work in arts and cultural companies and institutions (e.g. museums, foundations, galleries, festivals, auction houses), in the so-called cultural sectors (national and international cultural institutions, profit and nonprofit), in areas related to contemporary art and with large enterprises investing in the cultural market (banks, insurance companies, banking institutions, event management companies, trade fair organisations, art foundations, exhibition production companies, or companies operating in the communication world).

FLORENCE - Design of exhibitions and events
The Florence module focuses on developing specific skills to manage the different organisational phases of a Cultural event: from the design to the identification of partners and sponsors, to communication management and content creation. As a group, with the support of teachers and the course coordinator, students will plan and create one or more cultural events with real clients.

ROME - Art Direction: focus on festivals
The goal of this module is to develop a new approach to artistic heritage management. The Master’s semester in Rome combines the huge culture that the city plays at international level with the vivacity of the backgrounds that characterises its urban culture. With the support of new technologies, students will explore possible cultural convergences that stimulate interest and participation.

VENICE - 1 week Workshop
In partnership with the Peggy Guggenheim Collection, students will participate in a one-week workshop in Venice. They will visit the main institutions and meet the professionals of the Peggy Guggenheim.
The Peggy Guggenheim Collection is one of the most important museums in Italy for European and American art from the first half of the Twentieth century. It is located in the home of the famous collector Peggy Guggenheim, at Palazzo Venier dei Leoni on the Grand Canal in Venice.

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The Master in Brand Management and Communication, now at the 13th edition, provides the alternation of lectures, tutorials, case studies, workshops and projects in partnerships with companies, individual or group projects. Read more
The Master in Brand Management and Communication, now at the 13th edition, provides the alternation of lectures, tutorials, case studies, workshops and projects in partnerships with companies, individual or group projects.

The course has a close link with the professional world through the work developed between partners and teaching staff, composed of a team of professionals from major companies, agencies and consulting firms, providing the students with an intense and interactive curriculum, of increasing complexity.

Teaching methodology considers the different stages of the process: from building of brand equity, defining values, positioning and planning marketing activities, to the actions aimed at the growth and support of the brand, with the analysis of branding strategies and trends and development.

Participants explore the various areas of the construction project and strategic communication of the brand, through the study of skills in various functions: Brand Manager, Account, Strategic Planner, Media Research Planner, Copy and Art.

At the end of the pathway, in a dedicated unit, the course examines the actions of self marketing: from the tools necessary to make a self-presentation through the appropriate instruments (video card, Web), to the techniques of public speech.

In previous editions, the projects were developed in collaboration with Jacuzzi - development project of the new brand Jacuzzi SPA; Ducati - Brand stretching on target millennials worldwide; Aiutare I Bambini - brand repositioning; Bellavita - guideline development of brands; Cottoveneto - assessment and brand positioning worldwide; Prénatal - assessment and brand positioning worldwide; Boscolo Hotels - assessment and brand experience; Nestle '/ Buitoni - assessment and re-launching the brand in Italy; Diesel - 55DSL - assessment and strategic guidelines; Max Mara - branding green field on the brand Sportmax and person; Pomellato - global digital branding strategy; Campari - Mix Campari brand relaunch; Piaggio - branding and development of smart mobility ecosystem; Ferrero - brand stretching brand on target millennials worldwide and developing new product line.

During the previous editions of the programme students enjoyed, among others, the following visiting: Google, Technogym, Campari.

The Master is organized in two editions, the first in November in Italian, the second in February in English.

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The strength of the Master in Fashion Communication and Styling is the combination of theoretical contents, analysis and study of the manufacturers of the most successful fashion, and practical activities, carried out in collaboration with companies and industry professional practitioners in an international context. Read more
The strength of the Master in Fashion Communication and Styling is the combination of theoretical contents, analysis and study of the manufacturers of the most successful fashion, and practical activities, carried out in collaboration with companies and industry professional practitioners in an international context.

The course aims to form a Fashion Communication Coordinator, a professional able to create and carry on a communication strategy for a fashion brand. Since the visual communication of the brand has now become essential, the course gives special emphasis to the study of styling, elaborated by practical exercises, designed to represent the market values and the aesthetics of the brand effectively.

The fashion communication expert must have a good understanding of the trends of a particular sector of the market, being able to develop new techniques of dissemination of information and to manage communication processes typical of the fashion world.

After an initial study of the fashion industry from an historical, cultural and visual perspective, participants acquire knowledge about the communication process of fashion: from the structure of a press office with his organization and its activities, to the organization and management of a fashion show as a moment of visibility and strengthening of a brand identity up to the publishing world and events.

The teaching methodology examines the communication through different media and forms of expression linked to them (publishing, styling, web, new media, advertising, corporate events).

Part of the course is dedicated to the activities of the stylist: from the structure of a photographic set - organization, technical tools for professional photography and the lights, the still life study - to the iconographic research. The realization of photographic services allows participants to gain experience in the field, applying the theoretical knowledge and practical tools acquired during the course.

The Master culminates in a presentation of the final project, a summary of all the classes in which the student develops the insights gained during the educational pathway.

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Through a modular training, the participants of the Master in Fashion Design learn from the beginning how to deal with materials designed to align and implement the basic skills. Read more
Through a modular training, the participants of the Master in Fashion Design learn from the beginning how to deal with materials designed to align and implement the basic skills. The course will concentrate on technological teachings workshops in parallel with cultural insights that highlight the historical and sociological aspects necessary to develop a fashion project.

Throughout the route students will develop managerial skills: predisposition to teamwork, communication skills and collaboration with the various sectors and manufacturers of fabrics and clothing.The Master focuses on the development of projects dedicated to specific product areas involving the student in the design and creative development by thematic areas, according to the personal inspiration or following specific requests from companies participating in the learning pathway.

The Master in Fashion Design involves distinguished Fashion Designers in various vertical workshops that follow the issues of the brief such as open workshops where teachers serve as mentors during the entire design process. The course deals with different issues: conception and vision, research, design sketches, colours, materials, evaluation of the economic feasibility, prototyping, presentation and story collection.

The student explores the culture of contemporary fashion by studying the ideas and the work of the icons that have influenced the more recent history of costume and those designers who are dictating the trends of taste, style and the market for the foreseeable future.

Students will examine social phenomena and processes of the international fashion world trying to figure out how the future scenarios will change in the relationship between people and products, focusing on the most sensitive and receptive areas.

The multidisciplinary approach of the Master leads the student to penetrate within the fashion business, developing a range of skills in product management and merchandising, marketing and branding, distribution and customer care.

The Master culminates in a final Project aimed at checking the skills acquired.

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