IED is set within the vibrant mixed studios of the RCA’s School of Communication, each of its pathways with a specialist Lab as its hub. Professor Neville Brody, who provides inspiration and instigation, calls IED an interface between information and experience, and a platform for exploring post-screen, post-digital and post-disciplinary practice. Our students and researchers work alongside the School’s graphic designers, animators and illustrators, and in interdisciplinary teams with other RCA programmes as well as external scientists, companies, architects and academics.
IED develops a mindset as well as a skillset. No specific technical skills are required; applicants come from diverse backgrounds in design, science, fine art, engineering and technology, with a common critical interest in data, design and making. Graduates may go on to work in visualisation, data science, advanced design practice, cultural and educational institutions, research labs or studio practice.
The three distinct pathways offered by the IED programme of Sound Design, Moving Image Design, and Experimental Design, one of which students select as part of their application, are interrelated, focused around different ways of approaching IED’s core aim of transforming information into experiences.
The global scenario of the art system includes today a growing number of physical and virtual venues representing a wide range of curatorial projects opportunities: museums, exhibition areas, public and private galleries, biennals, fairs, platforms, websites, etc.
The Master course in Curatorial Practice promoted by IED Venezia is a programme that deals with the exhibition design direction and management related to the art field and beyond, training professionals ready to enter with full rights the art industry. Strong point is the prestige and uniqueness of Venice, main player of the current debate on curatorial issues, generator of professional excellence.
The international faculty is coordinated by Jonathan Watkins and includes leading curators, scholars in the humanities, artists, and art professionals, coming from many prominent institutions such as the Peggy Guggenheim Collection, Fondation Pinault, Fondazione La Biennale di Venezia, Ruya Foundation, Beirut Art Center, and the Museo Nacional Centro de Arte Reina Sofía in Madrid.
Career opportunities - At the end of the Master course, participants may pursue careers in museums and not-for-profit galleries as well as in commercial galleries, fairs, and auction houses. They also consider roles in emerging areas such as criticism, education, consultancy, and artist studio management.
In the Master of Product Design Labs students will learn how to research, develop and deliver a product to high technical and quality standards, using a methodology based on the project, to understand fully and in great detail the development of processes and industrial constraints.
By providing access to industry tools, innovative materials and manufacturing processes, we create the ideal working environment for students, so that they can anticipate the needs of the market, looking for alternatives to the usual methods of solving problems, encouraging critical thinking and social awareness.
Career opportunities: Senior designer. Design manager. Project manager. Product manager. Design consultant. Freelance designer.
The Master in Interior Design for Commercial Spaces proposes to work from the basis of a theoretical and practical reflection on the design of the commercial space. The aim is to combine theoretical concepts and construction, quotation, and material interpretation, with the understanding that the design practice exists in relation to current society, to the present.
Therefore, applying a historical perspective to design, analysing the current situation, and referring to the history of the place will therefore be important issues to consider. The Master uses Barcelona as its working ground, and so deals with the commercial space associated with a territory where the street is the protagonist. Due to the geographical characteristics of our city, and good weather, much use is made of public spaces. Streets and squares areopen spaces that oxygenate the urban fabric; and, within this area of high-density housing, they provide necessary ‘living rooms’ for citizens.
Barcelona, unlike American cities, for example, is a “mixed-use” city, a sparsely zoned territory, where domestic life, work, and leisure co-exist. These two characteristics, the use of the public space and the “mixed-use”, makes the ground floor an important place of transition, and a threshold between public and private life. The boundary between the interior and the exterior is a blurred one, where the confines of the street do not end at the buildings, but rather extend into their interior, through its contact with the ground. Over the past few decades Barcelona has been reconstructing its own landscape, limited by the geographical elements that surround it (mountains, rivers, and the sea), carrying out different urban projects which arose from historical needs. In recent years, these transformations have been tied in with major events, and three projects in particular have changed Barcelona’s urban structure:
The Olympic Village developed for the Olympic Games in Barcelona in 1992. The extension of Avinguda Diagonal carried out in 2006 which involved the modification of the metropolitan area of Barcelona, extending Avinguda Diagonal as far as the sea. The creation of [email protected] in the Poble Nou district, a new urban structure designed to transform the old area into a focus for new activity, where a balance is sought between its different potential uses. Making use of this richness, the course deals with the concept of the commercial space in relation to the “street”, taking into account the social and political situation to intervene in places that form part of the public debate.
Methodology and structure - Objective of the course is teaching the design methodology that allows students to get a quality combination of experiences by analyzing the contemporary consumer’s codes of expression and behaviors, the customer’s identity, current trends in design and materials technology. Students learn to develop their own expressive language and to enhancing it with their creativity. They create project layouts particularly accurate in colors, materials, finishes and lighting effects, offering new sensory and emotional experiences.
The main activity of the classes is developing strategic value projects, able to meet the diverse needs of the design industries. Under the guidance of a faculty, consisting mainly of professionals and designers, projects take place according to an open system, in which participants are invited to collaborate with Italian companies of international reputation and new brands looking for an innovative and sustainable design.
The program consists of four weeks of introductory workshops, aiming to examine the knowledge and methods of design students from all over the world, and three Project Laboratories of different length and increasing complexity. The projects simulate a real professional situation: brief, development and presentation.
The Master course includes seminars, visits to leading materials manufacturers and showrooms, participation at events (most notably the Salone del Mobile in Milan), workshops and interdisciplinary laboratories.
Final step the programe is presentation of the Final Project that comprises evidence of the journey taken and the knowledge gained.
Among the project partner companies of previous editions: Febal, Colombini Group, Rhizome, TVS, Jacuzzi, JVC Kenwood, Verallia.
The two-year Master course in Transportation Design is an advanced training programme designed for Italian and foreign professionals. It provides specific analytic, critical and methodological skills for the creation of innovative and stunning vehicles while developing a personal design style. Thanks to an on-going relationship with companies and design centres, it contributes to the creation of very sought-after profiles. The Master course represents a unique training offer, because not only it prepares students in the Transportation Design field, but it also allows to specialise in the Car Interior Design and User Experience and the Exterior Design majors.
Career opportunities – Graduates from the Car Interior Design major can work as Experts in multimedia products for automotive companies, design centres and firms active in the development of user interaction interfaces. At the end of the Car Exterior Design major, students can hold positions as Car Exterior Design Experts able to face design projects from the concept to its prototype creation.
Today the Brand Manager represents a key figure of the company, and should be a connoisseur of the brand, an innovator prepared and competent and a skilled tactician. The Master in Brand Management and Communication forms professionals able to create, develop and manage a brand awareness through all the tools of marketing and communication.
Students learn the secrets of brand strategy (tangible values of quality and performance and intangibles values related to the image, reputation, visibility and reputation) in order to ensure the success of a product, create business and develop business capital. The Master is organized in two editions, the first in November in Italian, the second in February, in English.
Career opportunities - At the end of the Master, the student can work in companies as a Brand Manager, Marketing Manager, Product Manager, and for Consultancies as Project Manager, Client Manager, Strategist, Brand Consultant. Other opportunities are advertising and communication agencies as Strategic Planner, Account Manager.
The Master is organized in partnership with Landor
Communicating fashion contents is a complex task that requires a reactive approach and the application of strategic measures in a changeable and unstable market. The Master in Fashion Communication and Styling forms key figures in the fashion who deal with the relationship between the market and the evolution of new media and the crucial role of visual communication in the world today. The Stylist is the one who adds value to the communication of fashion products, which creates the image and is responsible for the choice of the items and the selection of combinations to present in the collection. The Stylist is a real fashion reporter, the link amongst the fashion manufacturer, consumers and readers of fashion magazines.
Career opportunities - Students can work as Fashion Communication Managers, Image Consultants, Fashion Stylists, researchers and Trend Setters, public relations Managers at press offices, public relations and event organization agencies, publishers (for printing, web and TV) and design offices of Italian and international fashion houses.
The Master in Fashion Design forms creative practitioners, able to combine theoretical knowledge, insights and innovative capacity of experimentation to design stylish collections.
The new generation of fashion designers must have the capacity to identify and analyze contemporary trends to reprocess them in the form of the original story, trying to balance individual creativity with the concept of fast fashion from the world and from the market. Equally important is knowing how to combine these elements with a solid knowledge of design and visual culture of the fashion world.
Career opportunities - Thanks to the training acquired during the Master, participants can work as a Fashion Designer, as specialists in the creative process and the creation of collections of clothing for fashion houses in Italy and abroad. They can also work as a product manager, Fashion Merchandiser, Creative Advisors.
The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media.
The course is based on a creative approach to develop innovative thinking and experimenting new strategies in the area.
Career opportunities - Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution and Retailing as well as counseling and communication agencies.
The Master in Graphic Design integrates the knowledge of the tools and technologies, the project culture and methodology with a sensibility towards Visual Communication and its representations.
Particular attention is given to the new media and to the new frontiers of web communication, in order to create professional figures capable of acting within an evolving scenario.
The Graphic Designer figure, today, is particularly dynamic; being not only an expert in Visual Languages, but also a director of Communication Strategies based on the sign that is expressed on physical support in both real locations and virtual environments.
Career opportunities - The Graphic Designer works in advertisement and communication companies, web agencies, publishing houses or as a freelancer in his own facility ; he is able to interact with multiple clients in different fields thanks to a developed versatility. This professional figure, in fact, has the necessary tools to keep updated and anticipate the times, offering innovative solutions to his clients.
The European Master of Contemporary Photography is, at present, the most ambitious training proposal in the field of art photography and aims to become meeting point for artists and professionals, enriching this field in Spain.
Practical and innovative, it is a unique programme based on the excellence of its faculty (Martin Parr, Simon Roberts, Joan Fontcuberta and Andreas Müller-Pohle, among others). It emerged on the basis of the premise that there exists a European conceptual and creative identity, which can and should be an important reference point in the fields of academia, culture and the art market. In this sense, the participation of students from a range of continents is especially interesting and enriching.
In consequence, the European Master of Contemporary Photography is based on three main pillars:
• International nature, with a special focus on the European realm.
• The excellence of the faculty.
• A focus on the production of an artistic project.