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Masters Degrees (Hospitality Marketing)

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In just two semesters, the Marketing Management program prepares you to become a marketing professional who carries out a broad range of marketing functions within business, government and not-for-profit organizations. Read more
In just two semesters, the Marketing Management program prepares you to become a marketing professional who carries out a broad range of marketing functions within business, government and not-for-profit organizations.

The Marketing Management program covers marketing management along with related subjects in brand management, marketing project management, digital marketing, marketing services, integrated marketing communications, marketing research and international marketing strategy. As a result, you develop a solid understanding of domestic and international marketing issues.

Once you graduate, you will be able to employ analytical, decision making, organizational and communications skills to support the marketing activities of a wide variety of organizations. You may also continue your studies in a specialized area such as Research and Analytics or Corporate Account Management.

In today's competitive marketplace, it is essential that every business develops, implements and monitors a strong marketing plan. Environmental factors such as evolving technology, societal and sustainable needs, demographic trends, regulatory changes and intense competition continue to challenge the marketing function to provide more return to the organizations' various stakeholders. Understanding what customers want and providing products and services to them is the essence of marketing. This challenging graduate certificate program provides you the opportunity to develop knowledge and skills applicable to today's workforce.

Career Opportunities

Program Highlights
-You learn to develop and apply marketing strategy from a domestic and international perspective leveraging market research.
-The Marketing Management program prepares you to manage the execution of key marketing projects and take on digital marketing planning and execution.
-In ways that are interactive and engaging, you have the opportunity to evaluate the differences between marketing products and marketing services, and evaluate integrated marketing communications.
-Program instructors are industry professionals with years of experience, who are approachable and ready to help.
-Upon program completion you will be prepared to join the domestic and global work force in several aspects of marketing strategy and execution.

Career Outlook
-Marketing manager
-Advertising executive
-Marketing communications coordinator
-Client marketing specialist
-Customer marketing specialist
-Marketing associate

Areas of Employment
-Retailers
-Small businesses
-Marketing agencies
-Consumer packaged goods
-Franchises
-Hospitality, food and beverage
-Transportation
-Institutions

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Wherever in the world you want to work, the hospitality and tourism industry provides opportunities like few others. Read more
Wherever in the world you want to work, the hospitality and tourism industry provides opportunities like few others. The sector - ranging from international hotel chains, airlines and tour operators to conference venues, tourist boards and government organisations - is one of the most diverse and exciting industries around, providing management opportunities worldwide in business operations, marketing, sales, customer service, HR, research, logistics and policy. Employment in this sector is set to grow over the next few years and the demand for senior and specialised roles will increase.

To excel in this industry you need to be a good leader, manager, entrepreneur and show awareness of the ethical, cultural, environmental and social settings within which you are working.

This Masters degree helps prepare you for this. We encourage an entrepreneurial and questioning approach to the industry, examining growth and development through the prism of social responsibility and sustainability. The degree also emphasises the management of strategic issues that arise in the sector, through the specialist modules of marketing, business development and management, leadership and cross cultural management.

We examine the needs of both the commercial and non-commercial elements of the sector and the networks and partnerships that link them.

- Field trip
Postgraduate students enrolled in the MSc International Tourism and Hospitality Management join a residential five day trip Semester 2. For the last three years we have been to Belfast where we study the processes of city marketing. On your return we analyse the issues that the city faces in becoming a competitive destination and you write a City Marketing plan for Belfast.

International Tourism and Hospitality Management Top-up

If you already hold the Level 7 Postgraduate Diploma in Tourism and Hospitality Management from either the Confederation for Tourism and Hospitality (CTH) or the Organisations for Tourism and Hospitality Management (OTHM) you can top-up your qualification to a full MSc by studying a research methods module and researching and writing a 20,000 word dissertation.

The degree is jointly delivered with ESHotels in Paris enabling you to integrate with students from this course when you jointly participate on a field trip.

See the website http://www.lsbu.ac.uk/courses/course-finder/international-tourism-hospitality-management-msc

Modules

Year 1:
- Critical issues in tourism and hospitality industry
The module explores and analyses current policy issues in the tourism and hospitality sector as well as how these are interpreted by various stakeholders, how these stakeholders develop their policy preferences on these issues and how they deal with opposition and collaborations to further their goals.
The module will relate mostly to policy-making theory, but will also investigate the often chaotic and complex nature of the tourism and hospitality sector and what impacts this has on trying to set out a clear and unambiguous policy arena within which the industry and resources it depends upon can flourish.

- City marketing
Cities, be they historic, seaside, regional or capital, are the power houses of the tourism and hospitality industry. They shape and are shaped by tourism and hospitality which has become a major economic driver and re-imaging agent of city governance agencies as they seek to re-invent their themselves in the new global order. This module seeks to explain the role of tourism and hospitality and the visitor economy in the modern city and to critically analyse this in relation to a number of theoretical perspectives. The module will equip you with a critical understanding of broader perspectives required to manage and market tourism in the modern city and inform city marketing strategies.

- Cross-cultural management
This module examines concepts of culture and its multifaceted impacts on managerial behaviour in the tourism and hospitality industry. It reviews situations and issues that managers have to meet and resolve when working internationally. This module brings together knowledge, understanding, different interpretations and critical analysis of the contexts and issues relating to cross-cultural management.

- Business and management strategy
The module integrates the learning of management and enterprise theory with the practical processes of developing a business idea to the point of the completion of a business plan aimed to attract the financial backing.The module will cover theories of corporate strategy and strategic choice, human resource development, enterprise and business planning.

- Marketing strategy
Marketing is dynamic, pervasive and exciting. It steers innovation, strategy, revenue generation and profitability and, ultimately, drives economic development and corporate performance. This module, using theory and practice, explores how organisations in both the public and private sector address the key marketing challenges posed by an increasingly competitive environment. It looks at how they develop tactical and strategic responses, research and reach audiences, mount campaigns, create global brands, manage reputation and the importance of working in partnerships and networks to do this.

- Professional leadership
The module focuses on the active, professional aspects of leadership studies and starts from the assumption that all successful organised activity is initiated by leadership of some sort. Alongside engaging with contemporary theoretical perspectives, students will be encouraged to learn from their own and others experiences of leadership in practice, and to engage in classroom activities which enable them to develop their own leadership aptitude.

Optional placement year:

Year 2
Choose from the following options:

- Dissertation
The relevance of the final year project is to give you the opportunity to undertake a piece of primary research and analysis and to enable them to manage your own learning under the guidance of a tutor. You'll choose your own topic, which should show originality and should offer a worthwhile contribution to the existing 'body of knowledge'. The module is double weighted and will be supported by a taught research methods programme that will incorporate the elements crucial for the completion of an in depth research project.

- Extended management report
Part-time = two modules a year for three years then dissertation in Year 4; or four modules in Year 1 then two modules plus the dissertation in Year 2, with dissertation extending into Year 3.

Employability

- International Tourism as a career
Tourism is an international service industry and so you can probably expect a busy, fast-paced job wherever you decide to specialise, interacting with different people and organisations around the globe.

Our LSBU post graduates work around the world. Many work for international companies, tourist boards, policy and development institutes, acquiring senior management skills as they progress.

The nature of the industry - the large majority of organisations in the sector are small to medium enterprises (SMEs) - also provides opportunities for you to start your own business. Web-based tour operations, restaurants and events management companies are all popular options for start-ups. You certainly have choices over the route you take into this vast sector.

- Career progression
There is a worldwide shortage of well qualified tourism and hospitality managers, particularly in Asia, and this professional Masters qualification will help you to progress your career. If you are academically minded this could also be a positive step towards a PhD and academic career.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

- direct engagement from employers who come in to interview and talk to students
- Job Shop and on-campus recruitment agencies to help your job search
- mentoring and work shadowing schemes.

Professional links

We have a wide range of industry speakers on the course and you undertake a range of projects that bring you into contact with managers from the sector. In particular, you'll undertake a research project for the global attractions company Merlin Entertainments in Semester 1 where you analyse their operations and policies, develop solutions to a particular challenge and report back directly to their managers.

Placements

If you are a home or EU student you may wish to consider undertaking a voluntary year-long work placement in the UK or overseas to gain, extend or seek variety in your experience within the industry prior to studying with us. If you undertake such a placement you may use this as the basis for an extended industry-related management project instead of the traditional dissertation. This is subject to prior approval by the Course Director and must be an investigation into an aspect of management that is worthy of investigation and is subject to the usual academic discipline.

This option is not open to overseas students, as Home Office regulations mean that overseas students are unable to get a visa for the placement year.

Teaching and learning

Classroom teaching includes a mix of traditional lectures, seminars, workshops and guest lectures from industry stakeholders. We undertake a real life business development scenario with our industry partner Merlin Entertainments and undertake a residential field trip in Semester 2.

The nature of the teaching and assessment will allow you to apply the theories and processes learnt in class to their preferred setting (e.g. public or private sector; tourism or hospitality industries; UK, European or International).

We are currently negotiating a partnership with InHolland University, Amsterdam, where you could study Semester 1 in Amsterdam and complete Semester 2 and the dissertation at LSBU (This option is open to UK and EU students only).

Academic expertise

Department staff are experts in their respective fields of urban, environment, tourism, heritage and leisure and related educational policy. Many have professional affiliations, appointed positions and research links, for example with the Association for Tourism in Higher Education, Local Economy, The Landscape Research Group, The Organisation for Tourism and Hospitality Management (OTHM), the Confederation of Tourism and Hospitality, the Chartered Institute of Marketing and the Tourism Society. We integrate these links into our teaching wherever possible.

Tools and knowledge

The course develops the appropriate skills, tools and knowledge to operate innovatively in the global tourism and hospitality environments. The nature of the teaching and assessment allows you to apply the theories and processes learnt in class to your preferred setting (e.g public or private sector; tourism or hospitality industries; related policy and government organisations; UK, European or international).

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Course overview. If you want to work in a dynamic marketing role, managing events or working within hospitality and tourism, then this course will provide you with the knowledge and experience necessary to succeed. Read more
Course overview

If you want to work in a dynamic marketing role, managing events or working within hospitality and tourism, then this course will provide you with the knowledge and experience necessary to succeed.

The focus of this course is on developing your effective marketing management competencies through the study of a range of modules specifically designed to encapsulate and reflect the contemporary marketing environment.

You will have the opportunity to undertake projects in a live marketing context and act as a consultant to develop strategies and marketing plans for clients. This industry-based experience is very valuable and will enhance your overall employability.

This course encompasses a corporate team-building event to develop the skills that you learned during your undergraduate studies and raise them to a higher academic level.

The UCB Business School has an affiliation with the Academy of Marketing and the Chartered Institute of Marketing (CIM). You will benefit from interaction and engagement with leading marketing practitioners and academics as well as having access to a wide range of specific marketing resources.

Why should I choose this course?

You will develop your professional career in marketing as you specialise in the dynamic events, hospitality and tourism industries.
You will be given a choice of specialist modules that allow you to customise your degree to suit your career aspirations.
You will learn advanced business functions in marketing management and how to apply them to the industry.
You will work with real clients, helping to develop marketing plans and strategies in order develop your industry experience.
You will be able to evaluate the effectiveness of alternative marketing approaches and appreciate the changing nature of the contemporary business environment.

Teaching and assessment

This course is delivered through team-based learning exercises to encourage a high level of participation. You will also attend lectures, seminar debates and do independent reading to ensure an interactive, personalised learning experience.

You will be assessed in a variety of ways to encourage you to develop a range of skills. These include case studies, presentations, online debates, assessed seminars, essays and reports, marketing plans and a live exhibition.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

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Humber’s Hospitality and Tourism Operations Management graduate certificate program is your fast-track entry into one of the world’s most dynamic industries. Read more
Humber’s Hospitality and Tourism Operations Management graduate certificate program is your fast-track entry into one of the world’s most dynamic industries. Gain the skills needed for an exciting career in tourism and hospitality management, both in Canada and internationally.

The program covers key areas of the tourism industry, from human resources to strategic business planning. The curriculum brings the industry into the classroom and connects the student with the industry.

Enjoy small class sizes and faculty with extensive industry experience and strong tourism and hospitality industry connections. An eight-week work placement provides valuable on-the-job experience geared towards future employment.

Professional Accreditations

Qualified students have the opportunity to earn the following certifications:
• Wine & Spirit Education Trust (WSET) Level 1 and Level 2 certifications

Course detail

Upon successful completion of the program, a graduate will:

• Apply financial management principles including cost accounting, management accounting, and audit practices and procedures.
• Apply management theory and operating practices including the fundamental principles underlying management planning, organizing, directing and controlling in a service-driven industry.
• Use financial operating and statistical reports to assist in intermediate and long-term decision making.
• Assess the adequacy of strategic and operational decisions through the application and analysis of appropriate financial indicators.
• Apply strategic marketing principles and techniques in the development of a sound organizational marketing plan.
• Develop effective customer relations, mange guest problems with empathy and sensitivity.
• Apply the concepts of organizational behaviour with consideration of their impact on hospitality and tourism operations.
• Use relevant and current information systems including the use and application of industry-specific and generic software packages relating to operational planning and management.
• Contribute effectively to the development and implementation of management procedures in the supervision of employees, identify and use appropriate motivational and team-building techniques to achieve desired results.
• Apply government legislation and regulations bearing on the hospitality and tourism industry including occupational health and safety legislation, employment standards and labour relations, and contract law.
• Define ethics, integrity and social responsibility, and assess their importance to hospitality administration.
• Conceptualize and develop a new venture small business plan including the role of the entrepreneur or small business owner/operator in the hospitality and tourism sectors.
• Use effective interpersonal skills in the workplace.
• Use effective oral and written communication skills.
• Conduct meetings and make formal presentations through the use of effective public speaking skills and techniques.

Modules

Semester 1
• HTOM 5000: Principles of Tourism and Hospitality
• HTOM 5002: Human Resources Management and Hospitality Law
• HTOM 5003: e-Business and Technology Systems
• HTOM 5004: Tourism and Hospitality Operations and Finance
• HTOM 5007: Tourism and Hospitality Sales and Marketing
• HTOM 5013: Hospitality Operations

Semester 2
• HTOM 5016: Wines and Beverages of the World
• HTOM 5500: Revenue Management in Tourism and Hospitality
• HTOM 5501: Globalization and Sustainable Tourism
• HTOM 5502: Special Event Management
• HTOM 5503: Hospitality Strategic Business Planning
• HTOM 5507: Food and Beverage Management
• WORK 5507: Internship

Work Placement

Your eight-week work placement will provide you with the vital hands-on experience that is highly valued by employers. Gain valuable work-related experience needed for you to embark upon an exciting career in the hospitality and tourism industries.

Our internship co-ordinators provide support in securing your work placement. During the placement, you will receive hands-on experience, network with industry professionals while working under their experienced direction, and showcase your skills and knowledge. Placements provide the opportunity for employers to evaluate students’ performance.

Study Abroad

Qualified students are eligible to undertake a study abroad service learning trip which provides rewarding experiences and opportunities to do community service across the globe.

This trip operates annually in May and is 10 to 15 days in length.

New study abroad trips and initiatives are introduced each fall. Additional fees apply.

Your Career

Take off on a new dynamic career path in the hospitality and tourism industry, either in Canada or internationally.

The global tourism industry is dynamic and ever-changing with over one billion people travelling the world in a single year. International tourism continues to grow 5 per cent annually, accounting for more than an additional 52 million international tourists. The Canadian Tourism Human Resource Council projects that the potential labour shortage in tourism services in Canada could reach more than 228,000 full-year jobs by 2030.

Establish your hospitality and tourism career in a number of diverse sectors including:
• tourist attractions
• hotels and accommodations
• tour operations
• food and beverage
• special event planning
• transportation
• destination marketing
• convention and conference centres.

Graduates work for local and international hotel brands, cruise lines, travel promotion agencies, event planning firms, restaurants, airlines, and various other tourism related businesses and agencies.

How to apply

Click here to apply: http://humber.ca/admissions/how-apply.html

Funding

For information on funding, please use the following link: http://humber.ca/admissions/financial-aid.html

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Tourism and hospitality continue to be expanding global industries with a high demand for managers to lead and develop international organisations. Read more
Tourism and hospitality continue to be expanding global industries with a high demand for managers to lead and develop international organisations. This course gives you the expertise to perform at a strategic senior level in these dynamic service industries.

By understanding the major influences affecting the international hospitality business environment you will explore issues currently shaping the management of international hospitality corporations. You will gain a comprehensive knowledge of international tourism and tourist destinations including the supply chain, customer demand and the global forces impacting on the sustainability of tourism.

With the range of management and marketing modules, research methods and your research project, you will have the opportunity to complete your study in subjects relevant to your future career ambitions.

- Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

You should be able to boost your career to a senior management position in a range of international tourism and hospitality organisations. These include accommodation, food and beverage providers, tour, cruise and transport operators, plus government and non-government organisations supporting tourism initiatives both locally and globally.

- Food and Beverage Manager
- Hotel Manager
- Tourism Marketing Manager
- Travel Sales Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

This postgraduate course is for you if you want to build on or convert your original undergraduate or professional experience, and have the desire to study international tourism and hospitality management at a higher level.

It is designed to enhance your ability to function effectively at a strategic level within public and private sectors of the international tourism and hospitality industries or to embark on an advanced programme of research.

Core Modules

Strategic Marketing (20 credits)
Explore the process and application of marketing management and strategy to the characteristics of the global tourism and hospitality industries. You will critique marketing concepts, tactics and strategy alternatives in order to understand the internal and external marketing environment.

International Tourism & Tourists (20 credits)
Develop skills, knowledge and understanding of international tourism and tourists through the analysis of international tourism destinations and organisations, the tourism supply chain, tourism demand and global forces which might impact on the sustainability of tourism systems.

Hospitality - Past, Present & Future (20 credits)
Study the history of the hospitality industry and the changes that have influenced its evolution. You will study the expansion from local to national markets and assess possibilities for the future.

Strategic Management (20 credits)
Gain an in-depth understanding of the concepts and techniques of Strategic Management and how to apply this knowledge to the service sector.

Research Methods (20 credits)
Examine the research needs and major influences affecting the design and execution of a robust investigation related to your field of study.

Research Project (40 credits)
Pursue a significant/extended individual research activity relating learning from your taught modules to the analysis of a particular issue related to the field study. The process will offer you the opportunity to advance research skills both academically and through practical application.

Human Resource Management (20 credits)
Gain an understanding of the definitions, concepts and theories that underpin human resource management. You will evaluate traditional and contemporary industry practices and explore the issues that make an impact on the management of human resources in the tourism and hospitality industries.

Dr Alexandra Kenyon

Course Leader and Senior Lecturer in the School of Events, Tourism and Hospitality

"Our course provides students with opportunities to engage with industry partners giving them the knowledge to provide solutions and develop hospitality and tourism businesses. They will also gain confidence and employability skills as they explore their talents."

Alexandra's main interests include social marketing, alcohol retailing and alcohol advertising. She has a national and international reputation in the field of corporate social responsibilities, working with organisations such as Meeting Professionals International (Dallas), Best Bar None and National Pubwatch. Alexandra has engaged with 30 European Universities in an ERASMUS funded project to investigate alcoholic and non-alcoholic consumption patterns across Europe and sits on the Editorial Board of the Journal of Advertising Research.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- Headingley Campus
Our historic Headingley Campus is set in 100 acres of parkland with easy access to Leeds city centre.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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This is an innovative joint master level qualification that combines tourism, hospitality and business management to give students the management skills required to be a tourism and hospitality industry professional. Read more
This is an innovative joint master level qualification that combines tourism, hospitality and business management to give students the management skills required to be a tourism and hospitality industry professional.

Supply and demand

The School of Business recognises the need for more management-level hospitality professionals – this innovative joint master level qualification combines tourism, hospitality and business management to give you the management skills required by a tourism and hospitality industry professional.

Course learning outcomes

JCU graduates are committed to lifelong learning, intellectual development, and to the display of exemplary personal, professional and ethical standards. They have a sense of their place in the tropics and are charged with professional, community, and environmental responsibility. JCU graduates appreciate the need to embrace and be acquainted with the Aboriginal and Torres Strait Islander Peoples of Australia. They are committed to reconciliation, diversity and sustainability. They exhibit a willingness to lead and to contribute to the intellectual, environmental, cultural, economic and social challenges of regional, national, and international communities of the tropics.
On successful completion of the Master of Business Adminstration component of the joint degree, JCU graduates will be able to:
*Critically analyse complex business-related knowledge and practice from both historical and recent perspectives
*Evaluate contexts within which differing sustainable business performance methods should be integrated and applied
*Evaluate sustainable economic, social and environmental practices and value systems from different disciplinary perspectives
*Research and apply established concepts to solve business and professional practice problems
*Critically analyse complex contemporary business issues using appropriate models and make reasoned recommendations based on multidisciplinary synthesis of theory and evidence
*Apply creative and innovative thinking effectively to business theory and practice
*Present complex business analyses and information appropriately to differing audiences using:
*Effective oral presentation skills
*Clear and fluent written communication
*Demonstrate the ability to work effectively in achieving common goals, demonstrating both:
*Collaboration
*Leadership
*Adapt sustainable business constructs and skills to novel theoretical or practical situations
*Exercise independent ethical judgment and initiative in solving differing business problems creatively
*Demonstrate a capacity for personal reflection and self-development in relation to professional business learning and practice

On successful completion of the Master of International Tourism and Hospitality Management component of the degree, JCU graduates will be able to:
*Critically analyse complex tourism and hospitality-related knowledge and practice from both historical and recent perspectives
*Evaluate contexts within which differing sustainable tourism and hospitality performance methods should be integrated and applied
*Evaluate sustainable economic, social and environmental practices and value systems from different disciplinary perspectives
*Research and apply established concepts to solve tourism and hospitality and professional practice problems
*Critically analyse complex contemporary tourism and hospitality issues using appropriate models and make reasoned recommendations based on multidisciplinary synthesis of theory and evidence
*Apply creative thinking effectively to tourism and hospitality theory and practice
*Present complex tourism and hospitality analyses and information appropriately to differing audiences using:
*Effective oral presentation skills
*Clear and fluent written communication
*Work effectively in achieving common goals, demonstrating both:
*Collaboration
*Leadership
*Adapt tourism and hospitality constructs and skills to novel theoretical or practical situations
*Exercise independent judgment and initiative in solving differing tourism and hospitality problems
*Demonstrate a capacity for personal reflection and self-development in relation to professional tourism and hospitality learning and practice.

Award title

MASTER OF INTERNATIONAL TOURISM AND HOSPITALITY MANAGEMENT – MASTER OF BUSINESS ADMINISTRATION (MITHM-MBA)

Entry requirements (Additional)

English band level 1 - the minimum English Language test scores you need are:
*Academic IELTS – 6.0 (no component lower than 5.5), OR
*TOEFL – 550 (plus minimum Test of Written English score of 4.0), OR
*TOEFL (internet based) – 79 (minimum writing score of 19), OR
*Pearson (PTE Academic) - 57

If you meet the academic requirements for a course, but not the minimum English requirements, you will be given the opportunity to take an English program to improve your skills in addition to an offer to study a degree at JCU. The JCU degree offer will be conditional upon the student gaining a certain grade in their English program. This combination of courses is called a packaged offer.
JCU’s English language provider is Union Institute of Languages (UIL). UIL have teaching centres on both the Townsville and Cairns campuses.

Minimum English Language Proficiency Requirements

Applicants of non-English speaking backgrounds must meet the English language proficiency requirements of Band 1 – Schedule II of the JCU Admissions Policy.

Why JCU?

James Cook University’s professional programs are internationally recognised and teaching staff are often research leaders in their fields.
James Cook University’s programs have met the Associate Member Assessment criteria of the International Centre of Excellence in Tourism and Hospitality Education (THE-ICE).

Application deadlines

*1st February for commencement in semester one (February)
*1st July for commencement in semester two (mid-year/July)

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Our School of Hospitality and Tourism Management offers a fresh, dynamic outlook, unsurpassed industry connections, a leading international reputation and a remarkable track record in graduate employment. Read more
Our School of Hospitality and Tourism Management offers a fresh, dynamic outlook, unsurpassed industry connections, a leading international reputation and a remarkable track record in graduate employment.

Benefitting from world-class research and a long-established reputation as a world leader in tourism education, this programme places you at the forefront of the latest tourism marketing and digital communication thinking and practice.

PROGRAMME OVERVIEW

Our MSc International Tourism Marketing programme trains you in the necessary practical and analytical skills required to pursue a career in the public and private tourism sectors.

The programme modules explore established concepts and systems underlying marketing processes, as well as current specialist issues in tourism and marketing in the digital age.

Specifically, you will learn a range of skills relevant to the tourism marketing sector, including: how to study customers and the environment in which tourism marketing is conducted; how to communicate effectively with other departments within organisations; and how to formulate plans that are appropriate for specific tourism products.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation. The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Research Methods
-Digital Marketing and Social Media in Tourism
-Tourism Services Marketing
-Perspectives in Tourism Management
-Sustainable Tourism Management
-Tourism Development
-Dissertation
-Tourism Social Science
-Destinations Management and Marketing
-Accounting and Finance for Business
-Innovation in Tourism
-Applied Marketing Research
-Visitor Attraction Management
-Tourism Strategy
-Ethics and CRS
-Business Plan for Hospitality and Tourism

EDUCATIONAL AIMS OF THE PROGRAMME

The programme is designed to provide students with the essentials of a sound underpinning in tourism marketing. The programme takes an international perspective and an integrated approach.

It provides students with opportunities to be at the forefront of the latest tourism marketing thinking and practice. It aims to develop students’ relevant skills to study customers and the environment in which tourism marketing is conducted, to communicate effectively with the other departments within organisations and to formulate plans that are appropriate for specific tourism products.

The programme provides students with opportunities to work directly with industry partners through not only guest lectures, but also on a real tourism project through the Applied Dissertation initiative and during fieldtrips.

PROGRAMME LEARNING OUTCOMES

Knowledge and understanding
-A systematic, in-depth understanding of the development, issues and influences relevant to tourism marketing
-A high level of theoretical and applied knowledge of the management operation, organisation and provision of business or service sector education
-An understanding of the research process

Intellectual / cognitive skills
-Independently critically evaluate approaches and techniques relevant to tourism marketing
-Evaluate outcomes and accurately assess/report on own/others’ work with justification and relate them to existing knowledge structures and methodologies
-Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills
-Analyse and synthesise issues related to tourism marketing. Other skills developed include communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, problem solving skills, interactive and group skills, and research skills
-Evaluate the ethical dilemmas likely to arise in research and professional practice, and to formulate solutions in dialogue with peers, clients, mentors, supervisors and others

Key / transferable skills
-How to identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
-How to conduct research and produce a high quality reports: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
-A range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

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This course has been designed as a conversion programme to prepare you for a successful management career in the international hospitality, events and tourism industry. Read more
This course has been designed as a conversion programme to prepare you for a successful management career in the international hospitality, events and tourism industry. You will be introduced to key concepts, including the psychology of tourism behaviour, how to create a marketing plan, hospitality operations and strategic financial management.

Our unique Bacchus Mentoring Programme gives you one-to-one support from a senior professional, who will help you to develop your professional skills and advise you on your future career.

The school holds a range of events that provide you with opportunities to interact with professionals, employers, academics, students and alumni. This helps you to develop your networking skills and gain useful, global contacts for the future.

See the website http://www.brookes.ac.uk/studying-at-brookes/courses/postgraduate/2015/international-hospitality--events-and-tourism-management-january-entry/

Why choose this course?

- The Oxford School of Hospitality Management is ranked top in the UK and seventh in the world for hospitality management education (Taylor Nelson Sofres, 2013).

- In a recent survey, 100% of our students said they would recommend us to potential students (PTES 2014).

- You will be mentored by a leading senior figure from industry, who will help with your professional development.

- You will frequently engage with industry experts through our range of events and international visiting speaker programme.

- Our dedicated careers office provides you with extensive support in securing graduate jobs and placements. They invite leading hospitality employers to visit the campus and recruit students.

- You will learn from recognised experts in their fields – those who write the books that support your learning.

- Learning and teaching is student-centred, participative and interactive. You will take part in workshops, seminars, lectures, case study analysis and one-to-one tutorials.

- A computer-based hotel simulation project will introduce you to the crucial links between financial, human resource, marketing and operations management.
- In the module Tourist Consumer Behaviour and Marketing Management you choose an attraction or museum, then research and write a marketing plan for the business.

- Researching and writing an academic journal article for the Contemporary Issues assignment helps to develop your research, analytical and academic writing skills.

- You can customise assignments to suit your own interests.

- Practice and theory is integrated into your learning and assessment.

- An optional one-year, post-study sandwich mode comprises of one year's full-time, paid, supervised work experience.

- Our students and staff come from all over the world. This gives you a multicultural learning and social environment in one of the world's great student cities, Oxford.

Teaching and learning

The innovative learning experience on this course includes multicultural group work, live case studies, the opportunity to create your own brand and an international visiting speaker programme. You will have the opportunity to be personally mentored by an industry leader.

The tutors are internationally renowned for their research and consultancy activities, and their excellent links with the hotel and tourism industry. They bring commercial expertise into the classroom to inform you of contemporary developments taking place in hospitality and tourism. Learning and teaching is very much student-centred, participative and interactive. You will take part in workshops, seminars, lectures, theatre role-plays, case study analysis and one-to-one tutorials.

Approach to assessment

Assessment is based predominantly on individual coursework and the dissertation.

Field trips

Each year, there is a series of field trips to events such as the World Travel Market and visits to destinations, attractions, hotels, museums and the corporate office of a leading international hotel company.

Attendance pattern

The full-time mode involves approximately 15 hours of contact time per week, but in addition there is a significant amount of independent and group study time. You will therefore be expected to take a great deal of responsibility for your own learning and to manage your time effectively.

Careers

After graduation from this course you will have excellent career prospects in hospitality and tourism – especially in the international hotel industry. Our graduates go on to work for the leading hotel brands in a wide range of roles either in the UK or internationally with companies like Accor, Compass, Carnival, Four Seasons, Hilton, Hyatt, IHG, Shangri-La, Mandarin Oriental, Marriott, Rezidor, Sodexho, Sol Melia, Starwood and TUI. Depending upon their prior experience, graduates have obtained supervisory/junior management positions and operational roles.

Some students choose an academic career by studying for a PhD with us, or in other universities. Our study programme provides students with excellent preparation for doctoral studies and careers in teaching in universities.

Free language courses for students - the Open Module

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Please note that the free language courses are not available if you are:
- studying at a Brookes partner college
- studying on any of our teacher education courses or postgraduate education courses.

Research highlights

The Oxford School of Hospitality Management is ranked number one in Europe for hospitality research, and top in the world for research productivity (Journal of Hospitality and Tourism Research, March 2011).

We were recognised in the most recent research assessment exercise (RAE) as 'one of the leading hospitality research groups in the UK'.

Research areas and clusters

We are committed to ensuring that research output informs teaching and has a positive impact on industry, internationally. Our hospitality and tourism research areas include:
- consumer satisfaction
- education, careers and development
- environmental management and food studies
- entrepreneurship and small business management
- internationalisation and branding
- performance measurement and financial management decision making.

The School maintains a rigorous and dynamic doctoral programme leading to the higher degrees of MPhil and PhD. Postgraduate students join a supportive, friendly and multicultural research environment.

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You are keen on a career in marketing? Whether you are a fresh graduate or have gained some work experience already, the MSc in Marketing Strategy & Innovation is the course for you to acquire the most up-to-date knowledge and skills for starting a career as a marketing strategist, brand manager, innovation manager, or key account manager in a leading global firm. Read more
You are keen on a career in marketing? Whether you are a fresh graduate or have gained some work experience already, the MSc in Marketing Strategy & Innovation is the course for you to acquire the most up-to-date knowledge and skills for starting a career as a marketing strategist, brand manager, innovation manager, or key account manager in a leading global firm. Or you can work as a marketing consultant or advertising creative. If you are considering starting your own business, our MSc in Marketing Strategy and Innovation provides you with the knowledge and skills to promote your product or service professionally.

Your fellow students will be smart and motivated people from around the world, with graduate degrees in arts, business, engineering, humanities, medicine, etc. – with and without some marketing experience. During your time together, you will learn what it needs to become leading marketers who skillfully analyse customers, markets, and social trends, invent new and manage existing brands, run on and offline media campaigns, and thus leverage the success of commercial and non-commercial organizations. When it comes to move on after the year at Cass, the credibility of you having a degree from our world-leading business school will be a powerful drop of fuel to get your career started.

Visit the website: http://www.cass.city.ac.uk/courses/masters/courses/marketing/2017#courses-details=2

Course detail

Marketing is a fast moving field. Therefore, the skills and knowledge that you will acquire on the MSc in Marketing Strategy and Innovation course are continuously updated to include the latest theoretical developments (some of them authored by our very own lecturers) and the newest practical developments.

The MSc in Marketing Strategy & Innovation is about marketing AND innovation. So when you graduate you know how to INNOVATE with new products, services and ideas, and you will know how to best position these offerings in the market of your choice, and to create excitement among the right customers. Becoming a marketing STRATEGIST means that you won’t spend much time using Photoshop and designing ads or brochures, but spend most of your time analyzing markets, understanding customers and competitors, and creating the strategies behind innovative products and advertisements.

Career opportunities

The MSc in Marketing Strategy & Innovation was launched in September 2014. We are committed to creating not only excellent marketers, but also responsible leaders, and this ethos pervades the MSc in Marketing Strategy and Innovation. Exploring topics such as Corporate Social Responsibility gives students an 'outside in' perspective, enabling them to reflect on the wider social implications of marketing decisions and adapt quickly to the tone and tempo of modern business.

Typical Industries for graduates include:

• Agency (Marketing, Advertising, Digital, Media)
• Consulting
• FMCG
• Media & Entertainment
• Hospitality
• Design/Luxury Goods

How to apply

Apply here: http://www.city.ac.uk/study/postgraduate/applying-to-city

Funding

For information on funding, please follow this link: http://www.city.ac.uk/study/postgraduate/funding-and-financial-support

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The University of Sunderland is ranked fourth in the UK for hospitality, event management and tourism according to The Guardian University Guide 2015. Read more
The University of Sunderland is ranked fourth in the UK for hospitality, event management and tourism according to The Guardian University Guide 2015.

Course overview

This Masters course takes a social science approach to tourism and hospitality and combines it with practical skills for the workplace. We have designed our stimulating course to give you a head start in the tourism and hospitality sectors, which are part of one of the world’s largest industries.

We welcome applications from graduates of any discipline. You will learn theoretical approaches through modules such as ‘Critical Tourism Theory and Methods’ and ‘International Tourism and Development’. There is also a core module in ‘Hospitality Management Studies’. We organise field trips and company visits to put your learning into context and we offer an optional work-based learning module.

The final phase of the course is a major project that you negotiate with your tutors to reflect your particular interests and chosen career path. For example, your project could have special relevance to the skill sets required by hotel managers, resort coordinators or restaurant entrepreneurs.

The University of Sunderland is a member of the Institute of Hospitality's Education Membership Scheme.

Tutors at Sunderland have active research interests including cultural geographies of tourism, tourism political economies, heritage management and events. This research adds extra depth to our teaching and supervision, enhancing your learning experience.

This course is also available part time - for more information, please view this web-page: http://www.sunderland.ac.uk/courses/businessandlaw/postgraduate/tourism-hospitality-part-time/

Course content

The course mixes taught elements with independent research. You can negotiate the topic of the project to fit both your personal interests and the supervisory expertise of Sunderland's tutors.

Modules on this course include:
-Tourism Concepts and Issues (30 Credits)
-Critical Theories and Methods for Tourism, Hospitality and Events (30 Credits)
-Hospitality Management Studies (30 Credits)
-Current Practices in Tourism, Hospitality and Events (30 Credits)
-Tourism and Hospitality Major Project (60 Credits)

Teaching and assessment

We use a wide variety of teaching and learning methods which include lectures, seminars, study visits and group work. These are supported by a range of guest speakers from diverse academic and industry backgrounds.

Compared to an undergraduate course, you will find that this Masters course requires a higher level of independent working.

Facilities & location

This course is based on the banks of the River Wear at The Sir Tom Cowie Campus at St Peter’s. Recently we’ve developed a Student Learning Space that is specifically designed to facilitate collaboration and team-based projects. It includes a board room as well as bookable areas to hold meetings and to meet with staff and visitors from outside the University.

University Library Services
The St Peter’s Library is excellent for tourism and there’s a full-time librarian who is dedicated to the Business and Tourism sections.
Further resources are available at the main Murray Library, which has a total of over 430,000 books with many more available through the inter-library loan service. You will benefit from a wide range of journals and periodicals, many of them in an online format. The University spends around £1 million every year on new books and resources.

IT provision
When it comes to IT provision you can take your pick from hundreds of PCs as well as Apple Macs in the David Goldman Informatics Centre and St Peter’s Library. There are also free WiFi zones throughout the campus. If you have any problems, just ask the friendly helpdesk team.

Learning environment
The University of Sunderland offers a vibrant learning environment with an international dimension thanks to the presence of students from around the world. At the same time, the University is networking with relevant industry organisations, with strong links and an exchange of ideas and people.

Employment & careers

This Masters course equips you with the skills and knowledge to progress rapidly in tourism and hospitality management. Potential employers include:
-Hotel and resort management
-Attractions and museums
-Destination marketing agencies
-Tourism companies
-Restaurant and bar management
-Catering management

The University of Sunderland is a member of the Institute of Hospitality's Education Membership Scheme.

The Institute of Hospitality is the professional body for aspiring managers studying in the hospitality, leisure and tourism industry. It has been the industry’s leading network for more than 70 years, and it promotes the highest professional standards of management and education.

Another option is to set up your own tourism or hospitality business, drawing on the entrepreneurial resources that are available through our Careers & Employability Service.

During the course, you can choose to undertake a work-based learning module, which will further enhance your employability.
A Masters degree will also open up opportunities in academic roles or further study towards a PhD.

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The hospitality industry is growing rapidly throughout the world and employment prospects for graduates are excellent. This course will help you to start or develop your career in international hospitality. Read more
The hospitality industry is growing rapidly throughout the world and employment prospects for graduates are excellent. This course will help you to start or develop your career in international hospitality.

The course is designed and delivered by an industry-experienced team of academic staff, with an international focus attracting students from around the world. The course supports you in developing a broad range of professional, technical and transferable skills required by the industry. You gain the theoretical background, skills and experiences to become a successful leader in the hospitality industry.

The range of modules taken ensures you develop as a well-rounded and transnational manager, capable of achieving business objectives across cultures. You also take a module on research methods to support your masters dissertation research project.

You also choose an option module based on your personal interests and development plan. This is designed to provide an in-depth exploration and critical understanding of an area of the hospitality industry, such as:
-Strategic resort hotel management.
-Hospitality service excellence.
-Managing profitable food and beverage operations.
-Talent management.
-Managing the property asset.

The course also includes a range of learning methods to improve your knowledge and professional experience, such as guest lectures from industry experts, online and video technologies, field trips and live consultancy projects with real organisations.

The work experience route involves a 12 month work placement in the UK or overseas. During your placement you improve your practical management skills and employability, gaining real experience in industry. We help you secure a placement by running employability workshops and have dedicated placement team to support you. Past students have had placements with world leaders in hospitality including:
-Ritz Carlton
-The Gleneagles Hotel
-Hilton hotels
-JW Marriott
-Conrad.

The course is based on the following principles:
-Excellent student experience.
-Business engagement and employability – through the work-related learning module and the industry mentor scheme.
-Flexibility – through option modules and the bespoke work-related learning module.

For more information, see the website: https://www.shu.ac.uk/study-here/find-a-course/msc-international-hospitality-management

Professional recognition

This course is accredited by the Institute of Hospitality.

Course structure

Full time. September start – typically 12 months or 24 with work placement. January start – typically 15 months.

Core modules
-Business and management strategy (30 credits)
-The global hospitality experience (15 credits)
-Leadership and management skills development (15 credits)
-Consumer behaviour, marketing and technology in hospitality (15 credits)
-Sales and revenue management (15 credits)
-Work-related learning (15 credits)
-Research methods (15 credits)
-Dissertation (45 credits)

Optional modules
You choose one from:
-Strategic resort hotel management (15 credits)
-Managing innovation and change in hospitality (15 credits)
-Hospitality project management (15 credits)
-Hospitality management consultancy (15 credits)
-Srategic financial analysis (15 credits)
-Strategic use of ICT for hospitality (15 credits)
-Hospitality service excellence (15 credits)
-Managing profitable food and beverage operations (15 credits)
-Managing the property asset (15 credits)
-Talent management (15 credits)
-Sales and revenue management (15 credits)

Assessment: essays; management projects; problem solving exercises; group work; dissertation.

Other admission requirements

If you do not meet the above criteria you can apply for the Graduate Diploma in Business and English. After passing this diploma we automatically offer you a place on one of our business-related masters degrees.

Work Experience Route
If English is not your first language you will need an IELTS 6.5 score with a minimum of 5.5 in all skills or equivalent.

Non Work Experience Route
If English is not your first language you will need an IELTS 6.0 score with a minimum of 5.5 in all skills or equivalent.

If your English language skill is currently below the required level we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

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Tourism has experienced continued expansion and diversification, becoming one of the largest and fastest growing economic sectors in the world. Read more
Tourism has experienced continued expansion and diversification, becoming one of the largest and fastest growing economic sectors in the world. According to UN World Tourism Organization (UNWTO, 2014) the worldwide international tourist arrivals are expected to see a 3.3% increase a year between 2010 and 2030, and reach 1.8 billion by 2030, with emerging destinations growing at the fastest rate.

This creates many career opportunities for qualified managers in the hospitality and tourism industries in both developed and developing countries. The MSc International Hospitality and Tourism Management is designed to prepare graduates for management and senior management positions in a complex and dynamic industry.

The course helps you to start or develop a career in the international hospitality and tourism industries. You build a strong theoretical and practical foundation by studying both business management modules, and tourism and hospitality modules.

You learn to apply and critically challenge your understanding of the industries in practical contexts, particularly in the work-related learning module and during your industry placement. You also critically examine the sustainability of the international hospitality and tourism industries. Throughout the course enhance your employability skills, such as communications and team-working, which are vital for rapid career development.

The placement option offers you an additional opportunity to develop your practical skills, either in the UK or abroad. We help you gain a placement by running employability workshops and have dedicated placement team to support you. Placement opportunities exist in organisations such as:
-Hilton
-Marriott
-Conrad
-Anantara resorts
-Como resorts
-The Gleneagles hotel
-The Hotelbeds Group
-Omega Travel
-Cosmos
-Visit Peak District and Derbyshire

You graduate with the skills and knowledge to plan, manage and promote products, services, businesses and destinations in the international hospitality and tourism industries in a competitive and sustainable manner.

The course is based on the following principles:
-Excellent student experience.
-Business engagement and employability – through the work-related learning module and the industry mentor scheme.
-Flexibility – through option modules and the bespoke work-related learning module.

For more information, see the website: https://www.shu.ac.uk/study-here/find-a-course/msc-international-hospitality-and-tourism-management

Professional recognition

This course is accredited by the Institute of Hospitality and is recognised by the Tourism Management Institute.

Course structure

Full time.
September start – typically 12 months or 24 months with work experience.
January start – typically 15 months.

Core modules
-Business and management strategy (30 credits)
-Approaches to tourism and hospitality business management (15 credits)
-Enterprise and entrepreneurship in tourism and hospitality (15 credits)
-Work-related learning (15 credits)
-Research methods (15 credits)
-Dissertation (45 credits)

Options (choose two from)
-Tourism planning and development (15 credits)
-Leadership and management skills development (15 credits)
-Consumer behaviour, marketing and technology in hospitality (15 credits)
-Destination marketing (15 credits)

Plus, choose one 15 credit module from:
-Strategic resort hotel management
-Hospitality service excellence
-Managing profitable food and beverage operations
-Managing the property asset
-Talent management
-Sustainable tourism and hospitality in 21st century
-Contemporary issues in tourism
-Tourism and globalisation
-Visitor attraction management
-Tourism, culture and society
-Sales and revenue management

Assessment: essays, management projects, problem solving exercises, group work, dissertation.

Other admission requirements

If you do not meet the above criteria you can apply for the Graduate Diploma in Business and English. After passing this diploma we automatically offer you a place on one of our business-related masters degrees.

Work experience route
If English is not your first language you will need an IELTS 6.5 score with a minimum of 6.0 in all skills or equivalent.

Non work experience route
If English is not your first language you will need an IELTS 6.0 score with a minimum of 5.5 in all skills or equivalent.

If your English language skill is currently below the required level we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

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The QMU MBA Hospitality fulfils the University’s vision of providing an industry relevant and interdisciplinary experience for students. Read more
The QMU MBA Hospitality fulfils the University’s vision of providing an industry relevant and interdisciplinary experience for students. We are widely recognised as a centre of excellence in hospitality and this course has been devised in consultation with employers and managers within the sector. Employers look beyond the letters when recruiting and want employees with real-life experience, so we’ve replaced the traditional dissertation with a student-centred, hospitality focused project that allows you to investigate, design and lead
a real world project in connection with an external business or organisation. Within the hospitality sector the need for high performing groups and teams holds a particular importance. By connecting our modular structure, our course takes a clear and consistent focus on team and project dynamics, and challenges you to take on different types of roles in delivering objectives.

The teaching team who deliver the masters courses have experience of leading high profile teams within the hospitality industry
and other related sectors. Our hospitality team have great passion and enthusiasm about their areas of expertise and are enthusiastic about sharing their knowledge with you. Your fellow students will come from a wide range of geographical, educational and business backgrounds, enhancing the overall experience. What our students have in common is a ‘gusto’ for the hospitality sector and a desire to
learn and succeed. If you are considering applying and can add your mix of enthusiasm and ambition to the course we would be delighted to discuss entry with you. If you would like to visit QMU, please get in touch.

Teaching, learning and assessment

You will attend lectures and seminars, work in groups, complete case studies, participate in field trips, carry out independent learning, participate in discussions, develop ideas, and engage with experiential learning. Assessment methods include management reports, essays, and reflection on practice and group work with presentations. A unique aspect of the course is the challenge to design, lead and reflect upon a hospitality project that focuses on an external business partner. You will be expected to frame this challenge towards the hospitality sector. Central to the course experience is the regular involvement of guest speakers and field trips which provide valuable insights into practice, contemporary trends and thinking. Class sizes are normally 10-30.

Teaching hours and attendance

Modules you study on-campus require you to attend classes and carry out independent work. Attendance requirements at QMU depend on which module you are studying and whether you are full or part-time. In most instances the taught elements of the full-time course occur on Tuesday, Wednesday (AM) and Thursday. Part-time students have the option to select different routes each year.

Links with industry/professional bodies

QMU is an approved centre of the Chartered Management Institute (CMI), the only professional body in the UK dedicated to promoting the highest standards in management and leadership excellence. As an approved centre, we are working towards facilitating CMI professional qualifications within our postgraduate awards. The MBA involves a number of guest lecturers and visits to industry, for example Diageo, New Lanark Hertitage Centre, Nairn’s and Glenkinchie Distillery.

Modules

You will normally complete six core modules and two route specific modules. Examples of core modules include; Strategy*/ Inspirational Leadership in Hospitality+/ Developments and Issues in Global Hospitality Operations+/ Business Economics+/ International Marketing+/ Financial Management+/ Managing People+/ The Effective Manager.
You will also complete the Business Impact and Practice Project which runs across a full year (45 credits).
* 30 credits +15 credits

Careers

Successful completion of the QMU MBA Hospitality will prepare you for a range of management and leadership roles in the hospitality or wider related sectors.

Quick Facts

The practical hospitality focused project instead of dissertation challenges students to research, plan, manage and evaluate a project.

This course reflects contemporary working practice; our teaching and assessment promotes and supports team focus.

The small class numbers enable the development of strong personal relationships with our students

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Our School of Hospitality and Tourism Management offers a fresh, dynamic outlook, unsurpassed industry connections, a leading international reputation and a remarkable track record in graduate employment. Read more
Our School of Hospitality and Tourism Management offers a fresh, dynamic outlook, unsurpassed industry connections, a leading international reputation and a remarkable track record in graduate employment.

Our two-year Euromasters programme combines a comprehensive education in international hospitality management with the opportunity to undertake valuable work experience in the sector.

PROGRAMME OVERVIEW

This programme addresses, from an international perspective, the various elements of the hospitality industry and their interrelationships.

You will graduate equipped with the skills to evaluate and analyse the international hospitality sector from a managerial, operational and organisational perspective.

The structure of our Euromasters programme includes the opportunity to undertake a placement in industry between the two years of study.

This experience gives students (particularly those with little prior work experience) a significant advantage in terms of employability upon graduation.

You will also, through optional modules and your dissertation, be able to tailor your education to your career aspirations.

PROGRAMME STRUCTURE

This programme is studied full-time over two academic years. It consists of twelve taught modules and a dissertation. The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Research Methods
-Hospitality and Tourism Operating Systems
-Hospitality Services Marketing
-Organisational Behaviour
-Financial Management
-Strategic Management of International Hotel Companies
-Revenue Management
-Intercultural Management in the International Hospitality Industry
-Asset Management
-Ethics and CSR
-Current Issues in Hotel Development and Management
-Business Plan
-Innovation and New Product Development
-Start-up Ventures in Hospitality
-Strategic Marketing and Brand Management
-Hotel Investment and Financial Management
-Strategic Human Resource Management
-Dissertation

EDUCATIONAL AIMS OF THE PROGRAMME

The aims of the new programme are to provide:
-A high quality education, which is intellectually rigorous and up-to-date, as well as relevant to the needs of future managers, executives and professionals in the hospitality industry
-A business management orientation related to the hospitality business drawing on a range of cognate areas of study to explain and analyse this particular sector
-An integrated approach so as to provide a coherent view that explores the interrelationships between the various components of the programme, but at the same time by way of elective modules permits students to pursue an extra element of specialisation relevant to their backgrounds, interests and/or career aspirations
-An international perspective both in scope and coverage
-Up to date information that draws on the stimulus of the School’s recent research activities
-Students with the basis for developing their own approach to learning and personal development

PROGRAMME LEARNING OUTCOMES

Knowledge and understanding
-Critically evaluate the development, characteristics, issues and influences relevant to strategic hospitality management
-Analyse and debate theoretical and applied knowledge in the strategic management, operation, organisation and provision of hospitality services
-Evaluate critically a wide range of approaches and techniques relevant to strategic management in the hospitality sector
-Evaluate outcomes and accurately assess/report on their own/others work with justification and relate them to existing knowledge structures and methodologies

Intellectual / cognitive skills
-Demonstrate high level learning and problem solving skills
-Conduct research and produce a high quality report: this includes the ability to select, define and focus upon and issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of research work
-Identify modifications to existing knowledge structures and theoretical frameworks and to propose new areas for investigations/ new problems / new or alternative applications and methodological approaches

Professional practical skills
-Handle ethical dilemmas likely to arise in management, research and professional practice and to formulate solutions in dialogue with peers, clients, mentors and others

Key / transferable skills
Display a range of skills relevant to the needs of existing and future managers, executives and professionals irrespective of their sector of operation, particularly in the areas of:
-Analysis and synthesis
-Communication and presentation skills
-Computing skills
-Critical reasoning
-Data analysis
-Organisation and planning
-Report and essay writing skills
-Interactive and group skills
-Research skills

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

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The MSc Tourism Marketing Management Programme offers a complete introduction to marketing management within the international tourism industry and prepares you with the knowledge and skills demanded by leading organisations worldwide. Read more

Why this course?

The MSc Tourism Marketing Management Programme offers a complete introduction to marketing management within the international tourism industry and prepares you with the knowledge and skills demanded by leading organisations worldwide. It reflects the dynamic and technologically innovative nature of contemporary marketing and you’ll gain insights into the technical and personal skills necessary to pursue a future career in tourism.

Students in this programme come from a variety of academic backgrounds, with first degrees as diverse as physics and philosophy, and they always contribute a spectrum of perspectives, as befits a world leading masters programme. Undergraduate studies in Tourism or Hospitality are not a prerequisite of this programme.

See the website https://www.strath.ac.uk/courses/postgraduatetaught/tourismmarketingmanagement/

What you’ll study

You’ll study seven compulsory and four optional choice classes.

The course features a wide choice of elective subjects; many include international dimensions, reflecting the current diversity in global marketing practice. The course has many value added features including but not limited to:
- real-life learning through our live industry project, ‘International Marketing Works’
- high-calibre industry collaboration
- research excellence
- skills-based teaching

Our students are truly international with representations from all parts of the globe which further enhances the learning experience.

Leadership & team building

This is organised early in the first semester to enhance the development of leadership, teamwork and cross cultural skills. For many students, our dynamic programme provides many memorable experiences. The programme is organised in conjunction with independent specialists and provides the ideal chance to network with your colleagues and develop key management skills.

Accreditations & affiliations

Our Department of Marketing is one of the oldest, largest and best marketing departments in Europe. We’ve an international reputation for the quality of teaching and research. Our staff also as advisors to private and public organisations; some hold senior positions in the Chartered Institute of Marketing, the Marketing Research Society and other professional associations.

We’re affiliated with the Chartered Institute of Marketing and the Marketing Society.

Our courses are accredited by:
- AACSB
- AMBA
- EQUIS

Guest lecturers

World-class speakers from major International organisations give lectures on our programmes reflecting the high calibre industry collaborations of the department.

Employability & career development

The course has a dedicated careers specialist for group sessions, employability seminars, individual interviews and CV compilation and continues to support graduates for a year after graduation.

Social activities

There is a wide range of university social activities and clubs for students. The Marketing department organises its own events in addition to the programme run by the International office of the University. These include:famous student ceilidh in October with Scottish country dancing, the Marketing Works Grand Finale and Gala Dinner in June, sporting competitions and events; students also sometimes organise an end of programme celebration themselves.

Pre-Masters preparation course

The Pre-Masters Programme is a preparation course for international students (non EU/UK) who do not meet the entry requirements for a Masters degree at University of Strathclyde. The Pre-Masters programme provides progression to a number of degree options.

To find out more about the courses and opportunities on offer visit isc.strath.ac.uk or call today on +44 (0) 1273 339333 and discuss your education future. You can also complete the online application form. To ask a question please fill in the enquiry form and talk to one of our multi-lingual Student Enrolment Advisers today.

Learning & teaching

A comprehensive support package is provided to enhance students' learning and to ensure maximum student benefit during their period of study. This includes, but is not limited to:
- a package of essential texts for all core classes
- employability seminars and career counselling
- access to relevant databases
- a student/staff consultative committee providing an effective mechanism for student feedback throughout the year

Students are also asked each year to evaluate the perceived value of both the quality of the teaching and the associated support package to ensure that the highest of standards are maintained.

The taught component of the course will be covered in semester 1 and 2. Both of these semesters will run for 12 weeks. At MSc level the dissertation is taken during the summer term.

The Learning and Teaching methods will vary between courses. These will include:
- online updates
- class discussions
- role-playing exercises
- case studies
- directed reading tasks
- guest lectures
- student-led presentations
- DVD/Podcast presentations
- computer-based/experiential learning
- self-motivated reading and research

Assessment

Assessment methods vary between core and elective classes. Assessment for core classes is a combination of examinations worth 60% and assignments worth 40%. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth 100%.

Find information on Scholarships here http://www.strath.ac.uk/search/scholarships/index.jsp

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