The MSc in Marketing French Excellence prepares students from any country for a career in International Marketing.
The MSc in Marketing French Excellence prepares students for a career in international marketing by:
France occupies a unique position, excelling in cultural diversity, scientific endeavour, hospitality, and business acumen. The programme uses examples from global industries in which France excels to teach advanced marketing theory and techniques. The curriculum also includes an internship and a final dissertation. It provides a unique challenging experience for students, while maximizing their opportunities for long-term personal and career development.
The MSc in Marketing French Excellence programme starts with the fundamentals of Marketing and culminates with the internship and a final dissertation. It is organised in semesters:
Discover how the digital revolution has changed the field of marketing, and how the most cutting edge tools are impacting marketers globally, as well as how those tools are used, both by and in an attempt to target, the current generation. Topics include, but are not limited to: web marketing, social media marketing, big data, apps, netnography, and more.
Marketing tools, theories, and knowledge required for the successful planning and execution of effective marketing activities.
Definition of frame for a comprehensive marketing analysis, including the global environment, culture and customer and competitor analysis. Choice of market and integration of different variables within an overall international strategic approach.
Use of quantitative information as an essential element in marketing decisions. Understanding and interpreting key marketing statements within the business.
Motivation and the buying process from a French sociocultural perspective.
Understanding how brand marketing works and examining the actions and responsibilities of the marketing team, to maximize the potential of the major brands they control.
Mastering and implementing sophisticated research techniques related to data collection and analysis to address complex marketing problems with the most appropriate methodology
Learning the tools and techniques that maintain France’s position as a global leader in the luxury goods sector
Since the invention of the original hypermarket concept, France has consistently excelled in the development of innovative retailing and merchandising solutions.
Study the dominance of the French aerospace, nuclear and rail transport industries.
What makes France different and special? This module focuses on the concept of National Brand Identity and examines how French marketers integrate culture as a positioning tool to gain competitive advantage and differentiate themselves.
Focus on France’s status as the world’s most visited country and the success of leading French service companies in the tourism, hotel and hospitality industries.
Provides an essential opportunity to apply the theoretical and practical skills learnt during the first two semesters to a professional environment. You are free to carry out your internship in France, or abroad, subject to approval by the internship director, based on its relevance to the MSc programme and course content.
You will be assigned a research tutor and choose a research topic that you will study throughout the semester and present to a panel of professors.
The M.Sc. in Marketing French Excellence prepares students from any country for a career in International Marketing.
A few of the possible jobs to which you can aspire:
MA Hospitality and Event Management is designed to equip professionals to undertake a range of diverse operational and strategic management roles within the hospitality and event sectors. Studying on this programme you will be introduced to application of management concepts relating to hospitality and event organisations, including event planning, event catering and hotel related operations. You will also gain knowledge in the use and management of a range of property and venue types, ranging from B&Bs to mixed development properties, and from street theatre to exhibition centres.
You will be able to work with technology and tools associated with the management of hospitality and events to create exceptional consumer experiences. You’ll also be equipped with the skills to manage material, financial and human resources. You will be provided a contextual knowledge base from which you can interpret relevant concepts and theories and develop ideas not only to provide solutions to the complex challenges facing hospitality and event organisations but also communicate these solutions effectively to a range of audiences.
If you are interested in owning and managing your own business, and wish to acquire business skills this is the course for you! You will develop skills in enterprise, employability and entrepreneurship necessary for the creation of event and hospitality business in a wide range of settings.
This programme offers flexibility to students in terms of career choice and meets industry demand because there is a wide appeal amongst employers for students who have both event and hospitality sector knowledge and expertise. Students will be able to use prior experience and certificated learning to gain credits against the programme.
The course is unique in bringing together the two subject areas, and teaching on the course is undertaken by experienced practitioners. The teaching team have published widely in both subject areas and the Department has been recognised as a centre of excellence by the Institute of Travel and Tourism.
Some of our master’s students are in lecturing jobs in HEIs and FEIs in the UK. Students also have the option to progress to higher degree. A master’s qualification prepares graduates for PhD study. Increasingly the department is attracting PhD students in the subject area.
Whether you want to break into marketing, start your own business, take over your family’s company, or just learn more about how to innovate new products and services, and create buzz and excitement around them, this course is right for you.
This course is specifically tailored for students with little or no prior marketing experience and study background. It will qualify you to get your first professional marketing position, even if you have studied fine arts, medicine, business, or physics before. If you are looking for a degree that deepens your advanced marketing knowledge, please take a look at our MBA programmes.
Some people equate marketing with advertising. Not you. You know that marketing is a multi-faceted business process involving creativity and innovation alongside analytical and strategic skills.
The MSc in Marketing Strategy and Innovation course gives you a sound understanding of the principles and state-of-the art practices of marketing. You will acquire the latest knowledge on market research, customer analysis, innovation and design, brand management, advertising, digital and social media marketing, fashion brand management, storytelling, sponsoring, and many other current marketing topics.
Your lecturers bring these topics to life through interactive classes, case discussions, lectures with leading marketers, and hands-on innovation and communication tasks. You will, for example:
In the first two weeks at Cass, you will meet your new classmates, the marketing faculty, your course officer, and learn about the library, IT, and career services at Cass. You will also get special classes where you test your own personality, learn to collaborate and achieve targets in multi-cultural groups, solve case studies, present convincingly, conduct academic experiments, and use Microsoft Excel.
Students will be assessed through a range of different methods. Most courses have both an exam and a coursework assessment component. Students conduct the course work with study groups. Group members learn from assessing each other through peer assessment, mirroring evaluation mechanisms in organisations.
We are committed to not only educate you as an excellent marketer, but also as a responsible leader.
This ethos pervades the MSc in Marketing Strategy and Innovation course. Exploring topics such as Corporate Social Responsibility, for example, gives you an 'outside in' perspective, enabling you to reflect on the wider social implications of youremployability of Cass students, the applicable vocational skills of the course and the support Cass students benefit from. marketing decisions and to adapt quickly to the tone and tempo of contemporary business. Typical Industries for graduates include:
Recent graduates have gone on to work for:
Cass Business School has an illustrious reputation for providing fantastic employees. The wide variety of roles and industries are a further testament to the experience you will gain by studying the postgraduate Marketing course.
If you want to work in a dynamic marketing role, in the events, hospitality or tourism industries, then this course will provide you with the knowledge and experience necessary to succeed.
The focus of this course is on developing effective marketing management competencies through the study of a range of modules specifically designed to encapsulate and reflect the contemporary marketing environment.
You will have the opportunity to undertake projects in a live marketing context and act as a consultant to develop strategies and marketing plans for clients. You will benefit from interaction and engagement with leading marketing practitioners and academics as well as having access to a wide range of specific marketing resources. This industry-based experience is very valuable and will enhance your overall employability.
This course encompasses a corporate team-building event to develop the skills that you learned during your undergraduate studies and raise them to a higher academic level.
The hospitality industry is growing rapidly throughout the world and employment prospects for graduates are excellent. This course will help you to start or develop your career in international hospitality.
The course is designed and delivered by an industry-experienced team of academic staff, with an international focus attracting students from around the world. The course supports you in developing a broad range of professional, technical and transferable skills required by the industry. You gain the theoretical background, skills and experiences to become a successful leader in the hospitality industry.
You take core modules including • business and management strategy • the global hospitality experience • leadership and management skills development • consumer behaviour • marketing and technology in hospitality • sales and revenue management • work-related learning.
This range of modules ensures you develop as a well-rounded and transnational manager, capable of achieving business objectives across cultures. You also take a module on research methods to support your masters dissertation research project.
You also choose an option module based on your personal interests and development plan. This is designed to provide an in-depth exploration and critical understanding of an area of the hospitality industry, such as • strategic resort hotel management • hospitality service excellence • managing profitable food and beverage operations • talent management • managing the property asset.
The course also includes a range of learning methods to improve your knowledge and professional experience, such as guest lectures from industry experts, online and video technologies, field trips and live consultancy projects with real organisations.
The work experience route involves a 12 month work placement in the UK or overseas. During your placement you improve your practical management skills and employability, gaining real experience in industry. We help you secure a placement by running employability workshops and have dedicated placement team to support you. Past students have had placements with world leaders in hospitality including • Ritz Carlton • The Gleneagles Hotel • Hilton hotels • JW Marriott • Conrad. Download our work placement guide (PDF, 52KB) for more information.
The course is based on the following principles
This course is accredited by the Institute of Hospitality, the international hospitality professional membership body for managers and aspiring managers.
September start – typically 12 months or 24 with work placement
January start – typically 15 months
You choose one from
• strategic resort hotel management (15 credits) • managing innovation and change in hospitality (15 credits) • hospitality project management (15 credits) • hospitality management consultancy (15 credits) • strategic financial analysis (15 credits) • strategic use of ICT for hospitality (15 credits) • hospitality service excellence (15 credits) • managing profitable food and beverage operations (15 credits) • managing the property asset (15 credits) • talent management (15 credits) • sales and revenue management (15 credits)
There are international career opportunities in organisations such as • food and service management • hotel corporations • conference and event organisers • restaurant groups • national tourist organisations • international tour operators • transport operators • visitor attractions • resort management • government agencies.
Our graduates have gained positions in the USA, Australia, Spain, China, Malaysia and the UK with companies such as • Intercontinental hotels • Hilton hotels • Disney • British Airways • Compass group.
Many of our students already have careers when they begin the course. After graduating, they are in an excellent position to improve their careers with their current employers.
You can also continue with further study by completing a PhD or Doctorate in Business Administration.
This is a broad course that prepares you for a successful management career in the international hospitality, events and tourism industries. You will be introduced to key concepts, including the psychology of consumer behaviour, how to create a marketing plan, hospitality operations and strategic financial management. You don’t need to have previously studied hospitality, events or tourism management and prior work experience is not required.
After completing your academic studies, you will have the option to undertake a one-year paid work placement as part of the course (sandwich mode). You will be fully supported in finding a placement and supervised throughout.
The School provides you with opportunities to interact with professionals, employers and alumni. This helps you to develop your networking skills and to gain useful, global contacts for the future. Our unique Bacchus Mentoring Programme gives you one-to-one support from a senior industry professional.
The following compulsory modules enable you to develop a deep understanding of the complexity of international hospitality, events and tourism management.
You can choose one elective module from the following:
Please see the following course structure charts:
The innovative learning experience on this course is very much student-centred and interactive. You will take part in multicultural group work, case studies, workshops, seminars, lectures, events and one-to-one tutorials. Alumni and senior industry professionals contribute to the programme through guest lectures. You will have the opportunity to be personally mentored by an industry leader.
The tutors are internationally renowned for their research and consultancy activities, and their excellent links with hotel, tourism and events industries. They bring commercial expertise into the classroom to inform you of contemporary developments taking place in hospitality and tourism industries.
Assessment is based predominantly on individual coursework and the dissertation. There is an examination in the Strategic Financial Management module.
Each year, there is a series of field trips to events such as the World Travel Market and visits to destinations, attractions, hotels, museums and the corporate office of a leading international hotel company.
Field trips are optional and are paid for by the student.
The full-time mode involves approximately 15 hours of contact time per week, but in addition there is a significant amount of independent and group study time. You will therefore be expected to take a great deal of responsibility for your own learning and to manage your time effectively.
This MSc offers a taught programme that uses academic knowledge to inform operational hospitality management practice.
Our worldwide industry connections enable our postgraduate students to study the hospitality industry from an entrepreneurial, operational and strategic management perspective. You not only address core business and management subjects, but also hospitality as a global phenomenon and how it is consumed by cultures and societies.
On this course, you can expect:
We are an affiliate member of the United Nations World Tourism Organization (UNWTO), which informs our teaching and your learning.
The course is suitable if you are looking to convert from another subject area and pursue a future career in hospitality or if you already have a grounding in hospitality or related subject areas such as business, management, events, tourism or sport.
Full-time students attend workshops two days per week, while the part-time route usually requires one day per week. Some modules may be delivered intensively over several consecutive days.
The course is delivered through a variety of approaches including lectures, presentations, tutorials, case studies group work and live projects, all with an emphasis on interactive learning.
For international students, the MSc also offers an extended masters route with English language study for between two and sixth months before the course begins.
Management subjects address key issues of strategy, marketing, operations, human resources and financial planning, which are studied in parallel with international hospitality development. You acquire research skills as part of the course, which you can then apply to academic or industrial projects.
You will take five core management modules and one option module from a choice of four.
Professional-Based Learning Module:
All credit-based postgraduate courses at the School of Sport and Service Management offer the Professional-Based Learning module.
The module offers you an opportunity to undertake practical experience in a work environment and gain invaluable first-hand knowledge. It is designed to help you engage with the process of planning and delivering expertise in practice, and to reflect upon and take steps to improve your academic, personal and professional skills.
In Semester 1 (September–January) you will have classes on CV development, interview skills, target setting, reflective practice and experiential learning, leading to 100 hours of professional experience in Semester 2 (February–June). This experience could take the form of a part-time job, an unpaid internship, a volunteering opportunity in the university or time as a mentee in your chosen industry. You can also take this module as part of a live consultancy in connection with one of your tourism, sport, hospitality or event modules, either in the UK or a School of Sport and Service Management project overseas.
Our school-based Employability Hub will be on hand to assist you in securing an experience that best meets your career goals and aspirations. Professional experience will enhance your practice and academic knowledge, and many of our students have started their careers with their placement organisation.
The Culinary Arts Studio is a state-of-the-art commercial kitchen, restaurant and cafe available for use by hospitality students. It provides an outstanding opportunity to observe and record social interaction within a hospitality setting.
The studio is fully equipped with programmable interactive mood lighting, a data projector, a PA system, CCTV, VHS/DVD playback, a multi-channel mixing desk and flat screen monitors.
Graduates of the International Hospitality Management MSc are equipped to join hospitality organisations in senior positions, enter consultancy or the public sector, become sector analysts or pursue an academic career. Previous students include:
Tourism has experienced continued expansion and diversification, becoming one of the largest and fastest growing economic sectors in the world. According to UN World Tourism Organization (UNWTO, 2014) the worldwide international tourist arrivals are expected to see a 3.3% increase a year between 2010 and 2030, and reach 1.8 billion by 2030, with emerging destinations growing at the fastest rate.
This creates many career opportunities for qualified managers in the hospitality and tourism industries in both developed and developing countries. The MSc International Hospitality and Tourism Management is designed to prepare graduates for management and senior management positions in a complex and dynamic industry.
The course helps you to start or develop a career in the international hospitality and tourism industries. You build a strong theoretical and practical foundation by studying both business management modules, and tourism and hospitality modules.
You learn to apply and critically challenge your understanding of the industries in practical contexts, particularly in the work-related learning module and during your industry placement. You also critically examine the sustainability of the international hospitality and tourism industries. Throughout the course enhance your employability skills, such as communications and team-working, which are vital for rapid career development.
The placement option offers you an additional opportunity to develop your practical skills, either in the UK or abroad. We help you gain a placement by running employability workshops and have dedicated placement team to support you. Placement opportunities exist in organisations such as • Hilton • Marriott • Conrad • Anantara resorts • Como resorts • the Gleneagles hotel • the Hotelbeds Group • Omega Travel • Cosmos • Visit Peak District and Derbyshire.
You graduate with the skills and knowledge to plan, manage and promote products, services, businesses and destinations in the international hospitality and tourism industries in a competitive and sustainable manner.
The course is based on the following principles
This course is accredited by the Institute of Hospitality, the international hospitality professional membership body for managers and aspiring managers. It is also recognised by the Tourism Management Institute, the professional organisation for tourism destination managers. TMI has extended recognition to this course delivered in Hong Kong in partnership with SHAPE.
September start – typically 12 months or 24 months with work experience
January start – typically 15 months
Choose two from
Plus, choose one 15 credit module from • strategic resort hotel management • hospitality service excellence • managing profitable food and beverage operations • managing the property asset • talent management • sustainable tourism and hospitality in 21st century • contemporary issues in tourism • tourism and globalisation • visitor attraction management • tourism, culture and society • sales and revenue management.
You can find international careers in organisations such as • hotel corporations • conference and event organisers • national tourist organisations • international tour operators • transport operators • visitor attractions • resort management • government agencies.
You can also continue with further study by completing a PhD or Doctorate in Business Administration.
The MSc Tourism Marketing Management Programme offers a complete introduction to marketing management within the international tourism industry and prepares you with the knowledge and skills demanded by leading organisations worldwide. It reflects the dynamic and technologically innovative nature of contemporary marketing and you’ll gain insights into the technical and personal skills necessary to pursue a future career in tourism.
Students in this programme come from a variety of academic backgrounds, with first degrees as diverse as physics and philosophy, and they always contribute a spectrum of perspectives, as befits a world leading masters programme. Undergraduate studies in Tourism or Hospitality are not a prerequisite of this programme.
You’ll study seven compulsory and four optional choice classes.
The course features a wide choice of elective subjects; many include international dimensions, reflecting the current diversity in global marketing practice. The course has many value added features including but not limited to:
Our students are truly international with representations from all parts of the globe which further enhances the learning experience.
This is organised early in the first semester to enhance the development of leadership, teamwork and cross cultural skills. For many students, our dynamic programme provides many memorable experiences. The programme is organised in conjunction with independent specialists and provides the ideal chance to network with your colleagues and develop key management skills.
Our Department of Marketing is one of the oldest, largest and best marketing departments in Europe. We’ve an international reputation for the quality of teaching and research. Our staff also as advisors to private and public organisations; some hold senior positions in the Chartered Institute of Marketing, the Marketing Research Society and other professional associations.
Our courses are accredited by:
The course has a dedicated careers specialist for group sessions, employability seminars, individual interviews and CV compilation and continues to support graduates for a year after graduation.
There is a wide range of university social activities and clubs for students. The Marketing department organises its own events in addition to the programme run by the International office of the University. These include:famous student ceilidh in October with Scottish country dancing, the Marketing Works Grand Finale and Gala Dinner in June, sporting competitions and events; students also sometimes organise an end of programme celebration themselves.
A comprehensive support package is provided to enhance students' learning and to ensure maximum student benefit during their period of study. This includes, but is not limited to:
Students are also asked each year to evaluate the perceived value of both the quality of the teaching and the associated support package to ensure that the highest of standards are maintained.
The taught component of the course will be covered in semester 1 and 2. Both of these semesters will run for 12 weeks. At MSc level the dissertation is taken during the summer term.
The Learning and Teaching methods will vary between courses. These will include:
Assessment methods vary between core and elective classes. Assessment for core classes is a combination of examinations worth 60% and assignments worth 40%. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth 100%.