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Masters Degrees (Hospitality Marketing)

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In just two semesters, the Marketing Management program prepares you to become a marketing professional who carries out a broad range of marketing functions within business, government and not-for-profit organizations. Read more
In just two semesters, the Marketing Management program prepares you to become a marketing professional who carries out a broad range of marketing functions within business, government and not-for-profit organizations.

The Marketing Management program covers marketing management along with related subjects in brand management, marketing project management, digital marketing, marketing services, integrated marketing communications, marketing research and international marketing strategy. As a result, you develop a solid understanding of domestic and international marketing issues.

Once you graduate, you will be able to employ analytical, decision making, organizational and communications skills to support the marketing activities of a wide variety of organizations. You may also continue your studies in a specialized area such as Research and Analytics or Corporate Account Management.

In today's competitive marketplace, it is essential that every business develops, implements and monitors a strong marketing plan. Environmental factors such as evolving technology, societal and sustainable needs, demographic trends, regulatory changes and intense competition continue to challenge the marketing function to provide more return to the organizations' various stakeholders. Understanding what customers want and providing products and services to them is the essence of marketing. This challenging graduate certificate program provides you the opportunity to develop knowledge and skills applicable to today's workforce.

Career Opportunities

Program Highlights
-You learn to develop and apply marketing strategy from a domestic and international perspective leveraging market research.
-The Marketing Management program prepares you to manage the execution of key marketing projects and take on digital marketing planning and execution.
-In ways that are interactive and engaging, you have the opportunity to evaluate the differences between marketing products and marketing services, and evaluate integrated marketing communications.
-Program instructors are industry professionals with years of experience, who are approachable and ready to help.
-Upon program completion you will be prepared to join the domestic and global work force in several aspects of marketing strategy and execution.

Career Outlook
-Marketing manager
-Advertising executive
-Marketing communications coordinator
-Client marketing specialist
-Customer marketing specialist
-Marketing associate

Areas of Employment
-Retailers
-Small businesses
-Marketing agencies
-Consumer packaged goods
-Franchises
-Hospitality, food and beverage
-Transportation
-Institutions

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Course overview. If you want to work in a dynamic marketing role, managing events or working within hospitality and tourism, then this course will provide you with the knowledge and experience necessary to succeed. Read more
Course overview

If you want to work in a dynamic marketing role, managing events or working within hospitality and tourism, then this course will provide you with the knowledge and experience necessary to succeed.

The focus of this course is on developing your effective marketing management competencies through the study of a range of modules specifically designed to encapsulate and reflect the contemporary marketing environment.

You will have the opportunity to undertake projects in a live marketing context and act as a consultant to develop strategies and marketing plans for clients. This industry-based experience is very valuable and will enhance your overall employability.

This course encompasses a corporate team-building event to develop the skills that you learned during your undergraduate studies and raise them to a higher academic level.

The UCB Business School has an affiliation with the Academy of Marketing and the Chartered Institute of Marketing (CIM). You will benefit from interaction and engagement with leading marketing practitioners and academics as well as having access to a wide range of specific marketing resources.

Why should I choose this course?

You will develop your professional career in marketing as you specialise in the dynamic events, hospitality and tourism industries.
You will be given a choice of specialist modules that allow you to customise your degree to suit your career aspirations.
You will learn advanced business functions in marketing management and how to apply them to the industry.
You will work with real clients, helping to develop marketing plans and strategies in order develop your industry experience.
You will be able to evaluate the effectiveness of alternative marketing approaches and appreciate the changing nature of the contemporary business environment.

Teaching and assessment

This course is delivered through team-based learning exercises to encourage a high level of participation. You will also attend lectures, seminar debates and do independent reading to ensure an interactive, personalised learning experience.

You will be assessed in a variety of ways to encourage you to develop a range of skills. These include case studies, presentations, online debates, assessed seminars, essays and reports, marketing plans and a live exhibition.

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

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Wherever in the world you want to work, the hospitality and tourism industry provides opportunities like few others. Read more
Wherever in the world you want to work, the hospitality and tourism industry provides opportunities like few others. The sector - ranging from international hotel chains, airlines and tour operators to conference venues, tourist boards and government organisations - is one of the most diverse and exciting industries around, providing management opportunities worldwide in business operations, marketing, sales, customer service, HR, research, logistics and policy. Employment in this sector is set to grow over the next few years and the demand for senior and specialised roles will increase.

To excel in this industry you need to be a good leader, manager, entrepreneur and show awareness of the ethical, cultural, environmental and social settings within which you are working.

This Masters degree helps prepare you for this. We encourage an entrepreneurial and questioning approach to the industry, examining growth and development through the prism of social responsibility and sustainability. The degree also emphasises the management of strategic issues that arise in the sector, through the specialist modules of marketing, business development and management, leadership and cross cultural management.

We examine the needs of both the commercial and non-commercial elements of the sector and the networks and partnerships that link them.

Field trip

Postgraduate students enrolled in the MSc International Tourism and Hospitality Management join a residential five day trip Semester 2. For the last three years we have been to Belfast where we study the processes of city marketing. On your return we analyse the issues that the city faces in becoming a competitive destination and you write a City Marketing plan for Belfast.

International Tourism and Hospitality Management Top-up

If you already hold the Level 7 Postgraduate Diploma in Tourism and Hospitality Management from either the Confederation for Tourism and Hospitality (CTH) or the Organisations for Tourism and Hospitality Management (OTHM) you can top-up your qualification to a full MSc by studying a research methods module and researching and writing a 20,000 word dissertation.

The degree is jointly delivered with ESHotels in Paris enabling you to integrate with students from this course when you jointly participate on a field trip.

Modules

Year 1

Critical issues in tourism and hospitality industry
City marketing
Cross-cultural management
Business and management strategy
Marketing strategy
Professional leadership

Optional placement year

Year 2

Choose from the following options:

Dissertation
Extended management report

Part-time = two modules a year for three years then dissertation in Year 4; or four modules in Year 1 then two modules plus the dissertation in Year 2, with dissertation extending into Year 3.

Teaching and learning

Classroom teaching includes a mix of traditional lectures, seminars, workshops and guest lectures from industry stakeholders. We undertake a real life business development scenario with our industry partner Merlin Entertainments and undertake a residential field trip in Semester 2.

The nature of the teaching and assessment will allow you to apply the theories and processes learnt in class to their preferred setting (e.g. public or private sector; tourism or hospitality industries; UK, European or International).

We are currently negotiating a partnership with InHolland University, Amsterdam, where you could study Semester 1 in Amsterdam and complete Semester 2 and the dissertation at LSBU (This option is open to UK and EU students only).

Academic expertise

Department staff are experts in their respective fields of urban, environment, tourism, heritage and leisure and related educational policy. Many have professional affiliations, appointed positions and research links, for example with the Association for Tourism in Higher Education, Local Economy, The Landscape Research Group, The Organisation for Tourism and Hospitality Management (OTHM), the Confederation of Tourism and Hospitality, the Chartered Institute of Marketing and the Tourism Society. We integrate these links into our teaching wherever possible.

Tools and knowledge

The course develops the appropriate skills, tools and knowledge to operate innovatively in the global tourism and hospitality environments. The nature of the teaching and assessment allows you to apply the theories and processes learnt in class to your preferred setting (e.g public or private sector; tourism or hospitality industries; related policy and government organisations; UK, European or international).

Placements

If you are a home or EU student you may wish to consider undertaking a voluntary year-long work placement in the UK or overseas to gain, extend or seek variety in your experience within the industry prior to studying with us. If you undertake such a placement you may use this as the basis for an extended industry-related management project instead of the traditional dissertation. This is subject to prior approval by the Course Director and must be an investigation into an aspect of management that is worthy of investigation and is subject to the usual academic discipline.

This option is not open to overseas students, as Home Office regulations mean that overseas students are unable to get a visa for the placement year.

Professional links

We have a wide range of industry speakers on the course and you undertake a range of projects that bring you into contact with managers from the sector. In particular, you'll undertake a research project for the global attractions company Merlin Entertainments in Semester 1 where you analyse their operations and policies, develop solutions to a particular challenge and report back directly to their managers.

International Tourism as a career

Tourism is an international service industry and so you can probably expect a busy, fast-paced job wherever you decide to specialise, interacting with different people and organisations around the globe.

Our LSBU post graduates work around the world. Many work for international companies, tourist boards, policy and development institutes, acquiring senior management skills as they progress.

The nature of the industry - the large majority of organisations in the sector are small to medium enterprises (SMEs) - also provides opportunities for you to start your own business. Web-based tour operations, restaurants and events management companies are all popular options for start-ups. You certainly have choices over the route you take into this vast sector.

Career progression

There is a worldwide shortage of well qualified tourism and hospitality managers, particularly in Asia, and this professional Masters qualification will help you to progress your career. If you are academically minded this could also be a positive step towards a PhD and academic career.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

• Direct engagement from employers who come in to interview and talk to students
• Job Shop and on-campus recruitment agencies to help your job search
• Mentoring and work shadowing schemes.

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Tourism and hospitality continue to be expanding global industries with a high demand for managers to lead and develop international organisations. Read more
Tourism and hospitality continue to be expanding global industries with a high demand for managers to lead and develop international organisations. This course gives you the expertise to perform at a strategic senior level in these dynamic service industries.

By understanding the major influences affecting the international hospitality business environment you will explore issues currently shaping the management of international hospitality corporations. You will gain a comprehensive knowledge of international tourism and tourist destinations including the supply chain, customer demand and the global forces impacting on the sustainability of tourism.

With the range of management and marketing modules, research methods and your research project, you will have the opportunity to complete your study in subjects relevant to your future career ambitions.

- Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

You should be able to boost your career to a senior management position in a range of international tourism and hospitality organisations. These include accommodation, food and beverage providers, tour, cruise and transport operators, plus government and non-government organisations supporting tourism initiatives both locally and globally.

- Food and Beverage Manager
- Hotel Manager
- Tourism Marketing Manager
- Travel Sales Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

This postgraduate course is for you if you want to build on or convert your original undergraduate or professional experience, and have the desire to study international tourism and hospitality management at a higher level.

It is designed to enhance your ability to function effectively at a strategic level within public and private sectors of the international tourism and hospitality industries or to embark on an advanced programme of research.

Core Modules

Strategic Marketing (20 credits)
Explore the process and application of marketing management and strategy to the characteristics of the global tourism and hospitality industries. You will critique marketing concepts, tactics and strategy alternatives in order to understand the internal and external marketing environment.

International Tourism & Tourists (20 credits)
Develop skills, knowledge and understanding of international tourism and tourists through the analysis of international tourism destinations and organisations, the tourism supply chain, tourism demand and global forces which might impact on the sustainability of tourism systems.

Hospitality - Past, Present & Future (20 credits)
Study the history of the hospitality industry and the changes that have influenced its evolution. You will study the expansion from local to national markets and assess possibilities for the future.

Strategic Management (20 credits)
Gain an in-depth understanding of the concepts and techniques of Strategic Management and how to apply this knowledge to the service sector.

Research Methods (20 credits)
Examine the research needs and major influences affecting the design and execution of a robust investigation related to your field of study.

Research Project (40 credits)
Pursue a significant/extended individual research activity relating learning from your taught modules to the analysis of a particular issue related to the field study. The process will offer you the opportunity to advance research skills both academically and through practical application.

Human Resource Management (20 credits)
Gain an understanding of the definitions, concepts and theories that underpin human resource management. You will evaluate traditional and contemporary industry practices and explore the issues that make an impact on the management of human resources in the tourism and hospitality industries.

Dr Alexandra Kenyon

Course Leader and Senior Lecturer in the School of Events, Tourism and Hospitality

"Our course provides students with opportunities to engage with industry partners giving them the knowledge to provide solutions and develop hospitality and tourism businesses. They will also gain confidence and employability skills as they explore their talents."

Alexandra's main interests include social marketing, alcohol retailing and alcohol advertising. She has a national and international reputation in the field of corporate social responsibilities, working with organisations such as Meeting Professionals International (Dallas), Best Bar None and National Pubwatch. Alexandra has engaged with 30 European Universities in an ERASMUS funded project to investigate alcoholic and non-alcoholic consumption patterns across Europe and sits on the Editorial Board of the Journal of Advertising Research.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- Headingley Campus
Our historic Headingley Campus is set in 100 acres of parkland with easy access to Leeds city centre.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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The hospitality industry is growing rapidly throughout the world and employment prospects for graduates are excellent. This course will help you to start or develop your career in international hospitality. Read more

The hospitality industry is growing rapidly throughout the world and employment prospects for graduates are excellent. This course will help you to start or develop your career in international hospitality.

The course is designed and delivered by an industry-experienced team of academic staff, with an international focus attracting students from around the world. The course supports you in developing a broad range of professional, technical and transferable skills required by the industry. You gain the theoretical background, skills and experiences to become a successful leader in the hospitality industry.

You take core modules including • business and management strategy • the global hospitality experience • leadership and management skills development • consumer behaviour • marketing and technology in hospitality • sales and revenue management • work-related learning.

This range of modules ensures you develop as a well-rounded and transnational manager, capable of achieving business objectives across cultures. You also take a module on research methods to support your masters dissertation research project.

You also choose an option module based on your personal interests and development plan. This is designed to provide an in-depth exploration and critical understanding of an area of the hospitality industry, such as • strategic resort hotel management • hospitality service excellence • managing profitable food and beverage operations • talent management • managing the property asset.

The course also includes a range of learning methods to improve your knowledge and professional experience, such as guest lectures from industry experts, online and video technologies, field trips and live consultancy projects with real organisations.

The work experience route involves a 12 month work placement in the UK or overseas. During your placement you improve your practical management skills and employability, gaining real experience in industry. We help you secure a placement by running employability workshops and have dedicated placement team to support you. Past students have had placements with world leaders in hospitality including • Ritz Carlton • The Gleneagles Hotel • Hilton hotels • JW Marriott • Conrad. Download our work placement guide (PDF, 52KB) for more information.

The course is based on the following principles

  • excellent student experience
  • business engagement and employability – through the work-related learning module and the industry mentor scheme
  • flexibility – through option modules and the bespoke work-related learning module

Professional recognition

This course is accredited by the Institute of Hospitality, the international hospitality professional membership body for managers and aspiring managers. 

Course structure

September start – typically 12 months or 24 with work placement

January start – typically 15 months

Core modules

  • Business and management strategy (30 credits)
  • The global hospitality experience (15 credits)
  • Leadership and management skills development (15 credits)
  • Consumer behaviour, marketing and technology in hospitality (15 credits)
  • Sales and revenue management (15 credits)
  • Work-related learning (15 credits)
  • Research methods (15 credits)
  • Dissertation (45 credits)

Optional modules

You choose one from

• strategic resort hotel management (15 credits) • managing innovation and change in hospitality (15 credits) • hospitality project management (15 credits) • hospitality management consultancy (15 credits) • strategic financial analysis (15 credits) • strategic use of ICT for hospitality (15 credits) • hospitality service excellence (15 credits) • managing profitable food and beverage operations (15 credits) • managing the property asset (15 credits) • talent management (15 credits) • sales and revenue management (15 credits)

Assessment

  • essays
  • management projects
  • problem solving exercises
  • group work
  • dissertation

Employability

There are international career opportunities in organisations such as • food and service management • hotel corporations • conference and event organisers • restaurant groups • national tourist organisations • international tour operators • transport operators • visitor attractions • resort management • government agencies.

Our graduates have gained positions in the USA, Australia, Spain, China, Malaysia and the UK with companies such as • Intercontinental hotels • Hilton hotels • Disney • British Airways • Compass group.

Many of our students already have careers when they begin the course. After graduating, they are in an excellent position to improve their careers with their current employers.

You can also continue with further study by completing a PhD or Doctorate in Business Administration.



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This is an innovative joint master level qualification that combines tourism, hospitality and business management to give students the management skills required to be a tourism and hospitality industry professional. Read more
This is an innovative joint master level qualification that combines tourism, hospitality and business management to give students the management skills required to be a tourism and hospitality industry professional.

Supply and demand

The School of Business recognises the need for more management-level hospitality professionals – this innovative joint master level qualification combines tourism, hospitality and business management to give you the management skills required by a tourism and hospitality industry professional.

Course learning outcomes

JCU graduates are committed to lifelong learning, intellectual development, and to the display of exemplary personal, professional and ethical standards. They have a sense of their place in the tropics and are charged with professional, community, and environmental responsibility. JCU graduates appreciate the need to embrace and be acquainted with the Aboriginal and Torres Strait Islander Peoples of Australia. They are committed to reconciliation, diversity and sustainability. They exhibit a willingness to lead and to contribute to the intellectual, environmental, cultural, economic and social challenges of regional, national, and international communities of the tropics.
On successful completion of the Master of Business Adminstration component of the joint degree, JCU graduates will be able to:
*Critically analyse complex business-related knowledge and practice from both historical and recent perspectives
*Evaluate contexts within which differing sustainable business performance methods should be integrated and applied
*Evaluate sustainable economic, social and environmental practices and value systems from different disciplinary perspectives
*Research and apply established concepts to solve business and professional practice problems
*Critically analyse complex contemporary business issues using appropriate models and make reasoned recommendations based on multidisciplinary synthesis of theory and evidence
*Apply creative and innovative thinking effectively to business theory and practice
*Present complex business analyses and information appropriately to differing audiences using:
*Effective oral presentation skills
*Clear and fluent written communication
*Demonstrate the ability to work effectively in achieving common goals, demonstrating both:
*Collaboration
*Leadership
*Adapt sustainable business constructs and skills to novel theoretical or practical situations
*Exercise independent ethical judgment and initiative in solving differing business problems creatively
*Demonstrate a capacity for personal reflection and self-development in relation to professional business learning and practice

On successful completion of the Master of International Tourism and Hospitality Management component of the degree, JCU graduates will be able to:
*Critically analyse complex tourism and hospitality-related knowledge and practice from both historical and recent perspectives
*Evaluate contexts within which differing sustainable tourism and hospitality performance methods should be integrated and applied
*Evaluate sustainable economic, social and environmental practices and value systems from different disciplinary perspectives
*Research and apply established concepts to solve tourism and hospitality and professional practice problems
*Critically analyse complex contemporary tourism and hospitality issues using appropriate models and make reasoned recommendations based on multidisciplinary synthesis of theory and evidence
*Apply creative thinking effectively to tourism and hospitality theory and practice
*Present complex tourism and hospitality analyses and information appropriately to differing audiences using:
*Effective oral presentation skills
*Clear and fluent written communication
*Work effectively in achieving common goals, demonstrating both:
*Collaboration
*Leadership
*Adapt tourism and hospitality constructs and skills to novel theoretical or practical situations
*Exercise independent judgment and initiative in solving differing tourism and hospitality problems
*Demonstrate a capacity for personal reflection and self-development in relation to professional tourism and hospitality learning and practice.

Award title

MASTER OF INTERNATIONAL TOURISM AND HOSPITALITY MANAGEMENT – MASTER OF BUSINESS ADMINISTRATION (MITHM-MBA)

Entry requirements (Additional)

English band level 1 - the minimum English Language test scores you need are:
*Academic IELTS – 6.0 (no component lower than 5.5), OR
*TOEFL – 550 (plus minimum Test of Written English score of 4.0), OR
*TOEFL (internet based) – 79 (minimum writing score of 19), OR
*Pearson (PTE Academic) - 57

If you meet the academic requirements for a course, but not the minimum English requirements, you will be given the opportunity to take an English program to improve your skills in addition to an offer to study a degree at JCU. The JCU degree offer will be conditional upon the student gaining a certain grade in their English program. This combination of courses is called a packaged offer.
JCU’s English language provider is Union Institute of Languages (UIL). UIL have teaching centres on both the Townsville and Cairns campuses.

Minimum English Language Proficiency Requirements

Applicants of non-English speaking backgrounds must meet the English language proficiency requirements of Band 1 – Schedule II of the JCU Admissions Policy.

Why JCU?

James Cook University’s professional programs are internationally recognised and teaching staff are often research leaders in their fields.
James Cook University’s programs have met the Associate Member Assessment criteria of the International Centre of Excellence in Tourism and Hospitality Education (THE-ICE).

Application deadlines

*1st February for commencement in semester one (February)
*1st July for commencement in semester two (mid-year/July)

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You are keen on a career in marketing? Whether you are a fresh graduate or have gained some work experience already, the MSc in Marketing Strategy & Innovation is the course for you to acquire the most up-to-date knowledge and skills for starting a career as a marketing strategist, brand manager, innovation manager, or key account manager in a leading global firm. Read more
You are keen on a career in marketing? Whether you are a fresh graduate or have gained some work experience already, the MSc in Marketing Strategy & Innovation is the course for you to acquire the most up-to-date knowledge and skills for starting a career as a marketing strategist, brand manager, innovation manager, or key account manager in a leading global firm. Or you can work as a marketing consultant or advertising creative. If you are considering starting your own business, our MSc in Marketing Strategy and Innovation provides you with the knowledge and skills to promote your product or service professionally.

Your fellow students will be smart and motivated people from around the world, with graduate degrees in arts, business, engineering, humanities, medicine, etc. – with and without some marketing experience. During your time together, you will learn what it needs to become leading marketers who skillfully analyse customers, markets, and social trends, invent new and manage existing brands, run on and offline media campaigns, and thus leverage the success of commercial and non-commercial organizations. When it comes to move on after the year at Cass, the credibility of you having a degree from our world-leading business school will be a powerful drop of fuel to get your career started.

Visit the website: http://www.cass.city.ac.uk/courses/masters/courses/marketing/2017#courses-details=2

Course detail

Marketing is a fast moving field. Therefore, the skills and knowledge that you will acquire on the MSc in Marketing Strategy and Innovation course are continuously updated to include the latest theoretical developments (some of them authored by our very own lecturers) and the newest practical developments.

The MSc in Marketing Strategy & Innovation is about marketing AND innovation. So when you graduate you know how to INNOVATE with new products, services and ideas, and you will know how to best position these offerings in the market of your choice, and to create excitement among the right customers. Becoming a marketing STRATEGIST means that you won’t spend much time using Photoshop and designing ads or brochures, but spend most of your time analyzing markets, understanding customers and competitors, and creating the strategies behind innovative products and advertisements.

Career opportunities

The MSc in Marketing Strategy & Innovation was launched in September 2014. We are committed to creating not only excellent marketers, but also responsible leaders, and this ethos pervades the MSc in Marketing Strategy and Innovation. Exploring topics such as Corporate Social Responsibility gives students an 'outside in' perspective, enabling them to reflect on the wider social implications of marketing decisions and adapt quickly to the tone and tempo of modern business.

Typical Industries for graduates include:

• Agency (Marketing, Advertising, Digital, Media)
• Consulting
• FMCG
• Media & Entertainment
• Hospitality
• Design/Luxury Goods

How to apply

Apply here: http://www.city.ac.uk/study/postgraduate/applying-to-city

Funding

For information on funding, please follow this link: http://www.city.ac.uk/study/postgraduate/funding-and-financial-support

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This is a broad course that prepares you for a successful management career in the international hospitality, events and tourism industries. Read more

This is a broad course that prepares you for a successful management career in the international hospitality, events and tourism industries. You will be introduced to key concepts, including the psychology of consumer behaviour, how to create a marketing plan, hospitality operations and strategic financial management. You don’t need to have previously studied hospitality, events or tourism management and prior work experience is not required.

After completing your academic studies, you will have the option to undertake a one-year paid work placement as part of the course (sandwich mode). You will be fully supported in finding a placement and supervised throughout.

The School provides you with opportunities to interact with professionals, employers and alumni. This helps you to develop your networking skills and to gain useful, global contacts for the future. Our unique Bacchus Mentoring Programme gives you one-to-one support from a senior industry professional.

Why choose this course?

  • Our unique Bacchus Mentoring Programme gives you one-to-one support from a senior professional, who will help you to develop your professional skills and advise you on your future career.
  • The Oxford School of Hospitality Management is ranked top in the UK for hospitality management education (CEOWorld magazine, 2015). In a recent survey 89% of MSc International Hospitality, Events and Tourism Management students said that they would recommend Oxford Brookes to potential students (PTES, 2016).
  • Our students and staff come from all over the world. This gives you a multicultural learning and social environment in Oxford, one of the world's great student cities and prepares you for working in a culturally diverse industry.
  • You will learn from recognised experts in their fields - those who write the books that support your learning. Additionally, you will frequently engage with industry experts through our range of events and international visiting speaker programme.
  • You will become a member of the school's Bacchus Society, which will give you the opportunity to meet successful alumni and industry experts at exciting events such as the Bacchus Alumni Awards.
  • Learning and teaching is student-centred, participative and interactive. You will take part in workshops, seminars, lectures, case study analysis and one-to-one tutorials. Practice and theory is integrated into your learning and assessment: a computer-based hotel simulation project will introduce you to the crucial links between financial, human resource, marketing and operations management.

Course content

The following compulsory modules enable you to develop a deep understanding of the complexity of international hospitality, events and tourism management.

  • Hospitality, Tourism and Events Synthesis
  • Tourist Consumer Behaviour and Marketing
  • Hospitality Operations Management
  • Contemporary Issues in International Hospitality, Events and Tourism
  • Research Methods
  • Dissertation
  • Mentoring and Leadership Development

Elective modules

You can choose one elective module from the following:

  • Tourism Digital Distribution Strategies
  • Events
  • Intercultural Leadership
  • Revenue Management
  • Tourism Innovation and Entrepreneurship

Please see the following course structure charts:

September Entry

January Entry

Teaching and learning

The innovative learning experience on this course is very much student-centred and interactive. You will take part in multicultural group work, case studies, workshops, seminars, lectures, events and one-to-one tutorials. Alumni and senior industry professionals contribute to the programme through guest lectures. You will have the opportunity to be personally mentored by an industry leader.

The tutors are internationally renowned for their research and consultancy activities, and their excellent links with hotel, tourism and events industries. They bring commercial expertise into the classroom to inform you of contemporary developments taking place in hospitality and tourism industries.

Approach to assessment

Assessment is based predominantly on individual coursework and the dissertation. There is an examination in the Strategic Financial Management module.

Field trips

Each year, there is a series of field trips to events such as the World Travel Market and visits to destinations, attractions, hotels, museums and the corporate office of a leading international hotel company.

Field trips are optional and are paid for by the student.

Attendance pattern

The full-time mode involves approximately 15 hours of contact time per week, but in addition there is a significant amount of independent and group study time. You will therefore be expected to take a great deal of responsibility for your own learning and to manage your time effectively.



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Our MSc International Tourism Marketing programme trains you in the necessary practical and analytical skills required to pursue a career in the public and private tourism sectors. Read more

Our MSc International Tourism Marketing programme trains you in the necessary practical and analytical skills required to pursue a career in the public and private tourism sectors.

The programme modules explore established concepts and systems underlying marketing processes, as well as current specialist issues in tourism and marketing in the digital age.

Specifically, you will learn a range of skills relevant to the tourism marketing sector, including: how to study customers and the environment in which tourism marketing is conducted; how to communicate effectively with other departments within organisations; and how to formulate plans that are appropriate for specific tourism products.

Programme structure

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

Educational aims of the programme

The programme is designed to provide students with the essentials of a sound underpinning in tourism marketing. The programme takes an international perspective and an integrated approach.

It provides students with opportunities to be at the forefront of the latest tourism marketing thinking and practice. It aims to develop students’ relevant skills to study customers and the environment in which tourism marketing is conducted, to communicate effectively with the other departments within organisations and to formulate plans that are appropriate for specific tourism products.

The programme provides students with opportunities to work directly with industry partners through not only guest lectures, but also on a real tourism project through the Applied Dissertation initiative and during fieldtrips.

Programme learning outcomes

Knowledge and understanding

Students will be able to demonstrate:

  • A systematic, in-depth understanding of the development, issues and influences relevant to tourism marketing
  • A high level of theoretical and applied knowledge of the management operation, organisation and provision of business or service sector education
  • An understanding of the research process

Intellectual / cognitive skills

Students will learn the ability to:

  • Independently critically evaluate approaches and techniques relevant to tourism marketing
  • Evaluate outcomes and accurately assess/report on own/others’ work with justification and relate them to existing knowledge structures and methodologies
  • Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills

Students will be able to:

  • Analyse and synthesise issues related to tourism marketing. Other skills developed include communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, problem solving skills, interactive and group skills, and research skills
  • Evaluate the ethical dilemmas likely to arise in research and professional practice, and to formulate solutions in dialogue with peers, clients, mentors, supervisors and others

Key / transferable skills

Students will learn:

  • How to identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches
  • How to conduct research and produce a high quality reports: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
  • A range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.



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The University of Sunderland is ranked fourth in the UK for hospitality, event management and tourism according to The Guardian University Guide 2015. Read more
The University of Sunderland is ranked fourth in the UK for hospitality, event management and tourism according to The Guardian University Guide 2015.

Course overview

This Masters course takes a social science approach to tourism and hospitality and combines it with practical skills for the workplace. We have designed our stimulating course to give you a head start in the tourism and hospitality sectors, which are part of one of the world’s largest industries.

We welcome applications from graduates of any discipline. You will learn theoretical approaches through modules such as ‘Critical Tourism Theory and Methods’ and ‘International Tourism and Development’. There is also a core module in ‘Hospitality Management Studies’. We organise field trips and company visits to put your learning into context and we offer an optional work-based learning module.

The final phase of the course is a major project that you negotiate with your tutors to reflect your particular interests and chosen career path. For example, your project could have special relevance to the skill sets required by hotel managers, resort coordinators or restaurant entrepreneurs.

The University of Sunderland is a member of the Institute of Hospitality's Education Membership Scheme.

Tutors at Sunderland have active research interests including cultural geographies of tourism, tourism political economies, heritage management and events. This research adds extra depth to our teaching and supervision, enhancing your learning experience.

This course is also available part time - for more information, please view this web-page: http://www.sunderland.ac.uk/courses/businessandlaw/postgraduate/tourism-hospitality-part-time/

Course content

The course mixes taught elements with independent research. You can negotiate the topic of the project to fit both your personal interests and the supervisory expertise of Sunderland's tutors.

Modules on this course include:
-Tourism Concepts and Issues (30 Credits)
-Critical Theories and Methods for Tourism, Hospitality and Events (30 Credits)
-Hospitality Management Studies (30 Credits)
-Current Practices in Tourism, Hospitality and Events (30 Credits)
-Tourism and Hospitality Major Project (60 Credits)

Teaching and assessment

We use a wide variety of teaching and learning methods which include lectures, seminars, study visits and group work. These are supported by a range of guest speakers from diverse academic and industry backgrounds.

Compared to an undergraduate course, you will find that this Masters course requires a higher level of independent working.

Facilities & location

This course is based on the banks of the River Wear at The Sir Tom Cowie Campus at St Peter’s. Recently we’ve developed a Student Learning Space that is specifically designed to facilitate collaboration and team-based projects. It includes a board room as well as bookable areas to hold meetings and to meet with staff and visitors from outside the University.

University Library Services
The St Peter’s Library is excellent for tourism and there’s a full-time librarian who is dedicated to the Business and Tourism sections.
Further resources are available at the main Murray Library, which has a total of over 430,000 books with many more available through the inter-library loan service. You will benefit from a wide range of journals and periodicals, many of them in an online format. The University spends around £1 million every year on new books and resources.

IT provision
When it comes to IT provision you can take your pick from hundreds of PCs as well as Apple Macs in the David Goldman Informatics Centre and St Peter’s Library. There are also free WiFi zones throughout the campus. If you have any problems, just ask the friendly helpdesk team.

Learning environment
The University of Sunderland offers a vibrant learning environment with an international dimension thanks to the presence of students from around the world. At the same time, the University is networking with relevant industry organisations, with strong links and an exchange of ideas and people.

Employment & careers

This Masters course equips you with the skills and knowledge to progress rapidly in tourism and hospitality management. Potential employers include:
-Hotel and resort management
-Attractions and museums
-Destination marketing agencies
-Tourism companies
-Restaurant and bar management
-Catering management

The University of Sunderland is a member of the Institute of Hospitality's Education Membership Scheme.

The Institute of Hospitality is the professional body for aspiring managers studying in the hospitality, leisure and tourism industry. It has been the industry’s leading network for more than 70 years, and it promotes the highest professional standards of management and education.

Another option is to set up your own tourism or hospitality business, drawing on the entrepreneurial resources that are available through our Careers & Employability Service.

During the course, you can choose to undertake a work-based learning module, which will further enhance your employability.
A Masters degree will also open up opportunities in academic roles or further study towards a PhD.

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Tourism has experienced continued expansion and diversification, becoming one of the largest and fastest growing economic sectors in the world. Read more

Tourism has experienced continued expansion and diversification, becoming one of the largest and fastest growing economic sectors in the world. According to UN World Tourism Organization (UNWTO, 2014) the worldwide international tourist arrivals are expected to see a 3.3% increase a year between 2010 and 2030, and reach 1.8 billion by 2030, with emerging destinations growing at the fastest rate.

This creates many career opportunities for qualified managers in the hospitality and tourism industries in both developed and developing countries. The MSc International Hospitality and Tourism Management is designed to prepare graduates for management and senior management positions in a complex and dynamic industry.

The course helps you to start or develop a career in the international hospitality and tourism industries. You build a strong theoretical and practical foundation by studying both business management modules, and tourism and hospitality modules.

You learn to apply and critically challenge your understanding of the industries in practical contexts, particularly in the work-related learning module and during your industry placement. You also critically examine the sustainability of the international hospitality and tourism industries. Throughout the course enhance your employability skills, such as communications and team-working, which are vital for rapid career development.

The placement option offers you an additional opportunity to develop your practical skills, either in the UK or abroad. We help you gain a placement by running employability workshops and have dedicated placement team to support you. Placement opportunities exist in organisations such as • Hilton • Marriott • Conrad • Anantara resorts • Como resorts • the Gleneagles hotel • the Hotelbeds Group • Omega Travel • Cosmos • Visit Peak District and Derbyshire.

You graduate with the skills and knowledge to plan, manage and promote products, services, businesses and destinations in the international hospitality and tourism industries in a competitive and sustainable manner.

The course is based on the following principles

  • excellent student experience
  • business engagement and employability – through the work-related learning module and the industry mentor scheme
  • flexibility – through option modules and the bespoke work-related learning module

Professional recognition

This course is accredited by the Institute of Hospitality, the international hospitality professional membership body for managers and aspiring managers. It is also recognised by the Tourism Management Institute, the professional organisation for tourism destination managers. TMI has extended recognition to this course delivered in Hong Kong in partnership with SHAPE.

Course structure

September start – typically 12 months or 24 months with work experience

January start – typically 15 months

Core modules

  • Business and management strategy (30 credits)
  • Approaches to tourism and hospitality business management (15 credits)
  • Enterprise and entrepreneurship in tourism and hospitality (15 credits)
  • Work-related learning (15 credits)
  • Research methods (15 credits)
  • Dissertation (45 credits)

Options

Choose two from

  • Tourism planning and development (15 credits)
  • Leadership and management skills development (15 credits)
  • Consumer behaviour, marketing and technology in hospitality (15 credits)
  • Destination marketing (15 credits)

Plus, choose one 15 credit module from • strategic resort hotel management • hospitality service excellence • managing profitable food and beverage operations • managing the property asset • talent management • sustainable tourism and hospitality in 21st century • contemporary issues in tourism • tourism and globalisation • visitor attraction management • tourism, culture and society • sales and revenue management.

Assessment

  • essays
  • management projects
  • problem solving exercises
  • group work
  • dissertation

Employability

You can find international careers in organisations such as • hotel corporations • conference and event organisers • national tourist organisations • international tour operators • transport operators • visitor attractions • resort management • government agencies.

You can also continue with further study by completing a PhD or Doctorate in Business Administration.



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This MSc offers a taught programme that uses academic knowledge to inform operational hospitality management practice. Our worldwide industry connections enable our postgraduate students to study the hospitality industry from an entrepreneurial, operational and strategic management perspective. Read more
This MSc offers a taught programme that uses academic knowledge to inform operational hospitality management practice.

Our worldwide industry connections enable our postgraduate students to study the hospitality industry from an entrepreneurial, operational and strategic management perspective. You not only address core business and management subjects, but also hospitality as a global phenomenon and how it is consumed by cultures and societies.

On this course, you can expect:

• an international approach and student body
• a dedicated research lab
• professional expertise and first-hand experience from all of our academics.

We are an affiliate member of the United Nations World Tourism Organization (UNWTO), which informs our teaching and your learning.

The course is suitable if you are looking to convert from another subject area and pursue a future career in hospitality or if you already have a grounding in hospitality or related subject areas such as business, management, events, tourism or sport.

Course structure

Full-time students attend workshops two days per week, while the part-time route usually requires one day per week. Some modules may be delivered intensively over several consecutive days.

The course is delivered through a variety of approaches including lectures, presentations, tutorials, case studies group work and live projects, all with an emphasis on interactive learning.

For international students, the MSc also offers an extended masters route with English language study for between two and sixth months before the course begins.

Areas of study

Management subjects address key issues of strategy, marketing, operations, human resources and financial planning, which are studied in parallel with international hospitality development. You acquire research skills as part of the course, which you can then apply to academic or industrial projects.

You will take five core management modules and one option module from a choice of four.

Modules:

Globalisation, Society and Culture
Marketing for Tourism, Hospitality and Events
Professional-Based Learning
Hospitality Imagineering
Food and Beverage Business
Final Project

One from:

Strategic Business
Visual Culture: Travel, Tourism and Leisure
Event Design and Management
Consultancy

Professional experience

Professional-Based Learning Module:

All credit-based postgraduate courses at the School of Sport and Service Management offer the Professional-Based Learning module.

The module offers you an opportunity to undertake practical experience in a work environment and gain invaluable first-hand knowledge. It is designed to help you engage with the process of planning and delivering expertise in practice, and to reflect upon and take steps to improve your academic, personal and professional skills.

In Semester 1 (September–January) you will have classes on CV development, interview skills, target setting, reflective practice and experiential learning, leading to 100 hours of professional experience in Semester 2 (February–June). This experience could take the form of a part-time job, an unpaid internship, a volunteering opportunity in the university or time as a mentee in your chosen industry. You can also take this module as part of a live consultancy in connection with one of your tourism, sport, hospitality or event modules, either in the UK or a School of Sport and Service Management project overseas.

Our school-based Employability Hub will be on hand to assist you in securing an experience that best meets your career goals and aspirations. Professional experience will enhance your practice and academic knowledge, and many of our students have started their careers with their placement organisation.

Culinary Arts Studio

The Culinary Arts Studio is a state-of-the-art commercial kitchen, restaurant and cafe available for use by hospitality students. It provides an outstanding opportunity to observe and record social interaction within a hospitality setting.

The studio is fully equipped with programmable interactive mood lighting, a data projector, a PA system, CCTV, VHS/DVD playback, a multi-channel mixing desk and flat screen monitors.

Careers and employability

Graduates of the International Hospitality Management MSc are equipped to join hospitality organisations in senior positions, enter consultancy or the public sector, become sector analysts or pursue an academic career.

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The hospitality and tourism management program prepares students to step into numerous mid-level hospitality and tourism management and government policy positions. Read more

Program overview

The hospitality and tourism management program prepares students to step into numerous mid-level hospitality and tourism management and government policy positions. The program is focused on hospitality business planning, branding, economic management, and development of quality processes to deliver exceptional leadership within many service and corporate settings and at post-secondary academic institutions.

Plan of study

The program introduces major concepts associated with all aspects of hospitality, tourism, and business management, whether they are applied specifically to the hospitality-tourism industry or the wider service industry. Among the general concepts investigated are hospitality business development and marketing quality. Electives allow in depth study in specialized areas of hospitality manangement, such as resorts and attractions, travel and tourism, conventions and events, technology, and human resource development.

Students must complete a minimum of 30 credit hours. The curriculum is a combination of required core courses in hospitality and tourism management and elective courses chosen by the student to meet career interests and objectives. Students complete a graduate project or a comprehensive exam. A thesis option is available with approval. Course offerings generally are scheduled for evenings or via online learning to facilitate part-time students.

Core courses

Core courses explore essential hospitality and tourism business issues such as teamwork, strategic organizational change, financial and service performance metrics, development and marketing of resorts and attractions, and branding. Each course not only introduces the service philosophy but also examines the real differences in hospitality-service management outcomes necessitated by the adoption of a new service paradigm.

Electives

Elective courses provide students with an opportunity to individualize their graduate program in line with their career and professional interests. With the approval of the department chair, students are allowed to take a selection of elective courses from outside the program. Courses may be taken from the service leadership and innovation program, the human resource development program, and Saunders College of Business. Students are cautioned to observe course prerequisites in their selections.

Of the six credit hours of electives, students are relatively free to select courses they feel best meet their needs. All elective courses must be graduate-level. If previous course work exists, students may request a transfer of credits. A limited number of credit hours may be taken as independent study or practicum courses.

Project/Capstone/Thesis options

Students must successfully complete a graduate project or comprehensive exam as a culminating experience allowing for demonstration of competencies in theory and applications for the discipline. Students work with the program adviser and/or program faculty to determine a topic for the graduate project and must arrange a faculty mentor for the project. The comprehensive exam option is open to all students. Students may request the thesis option, but must be approved and have secured a faculty mentor.

Curriculum

Course sequence differs according to selected capstone/exam/thesis option, see website for further details of a particular option's modules: https://www.rit.edu/programs/hospitality-and-tourism-management-ms

Other admission requirements

-Submit two professional recommendations.
-Submit a current resume.
-Complete a graduate application.
-International applicants whose native language is not English must submit scores from the Test of English as a Foreign Language (TOEFL). A minimum score of 80 (Internet-based) is required. International English Language Testing System (IELTS) scores will be accepted in place of the TOEFL. A minimum score of 6.5 is required. All international students will take the Michigan Test of English Proficiency upon arrival. A prescribed program in English and a reduced program course load may be required.

After a review by the program chair, applicants whose prior undergraduate work has been in areas other than hospitality or tourism may be required to complete additional courses. Students may choose elective courses with the approval of the program.

Additional information

Part time study:
The program may be completed on a full- or part-time basis. The length of time required to earn the degree varies according to the student’s undergraduate preparation and the number of graduate courses taken per semester.

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The MSc Tourism Marketing Management Programme offers a complete introduction to marketing management within the international tourism industry and prepares you with the knowledge and skills demanded by leading organisations worldwide. Read more

Why this course?

The MSc Tourism Marketing Management Programme offers a complete introduction to marketing management within the international tourism industry and prepares you with the knowledge and skills demanded by leading organisations worldwide. It reflects the dynamic and technologically innovative nature of contemporary marketing and you’ll gain insights into the technical and personal skills necessary to pursue a future career in tourism.

Students in this programme come from a variety of academic backgrounds, with first degrees as diverse as physics and philosophy, and they always contribute a spectrum of perspectives, as befits a world leading masters programme. Undergraduate studies in Tourism or Hospitality are not a prerequisite of this programme.

See the website https://www.strath.ac.uk/courses/postgraduatetaught/tourismmarketingmanagement/

What you’ll study

You’ll study seven compulsory and four optional choice classes.

The course features a wide choice of elective subjects; many include international dimensions, reflecting the current diversity in global marketing practice. The course has many value added features including but not limited to:
- real-life learning through our live industry project, ‘International Marketing Works’
- high-calibre industry collaboration
- research excellence
- skills-based teaching

Our students are truly international with representations from all parts of the globe which further enhances the learning experience.

Leadership & team building

This is organised early in the first semester to enhance the development of leadership, teamwork and cross cultural skills. For many students, our dynamic programme provides many memorable experiences. The programme is organised in conjunction with independent specialists and provides the ideal chance to network with your colleagues and develop key management skills.

Accreditations & affiliations

Our Department of Marketing is one of the oldest, largest and best marketing departments in Europe. We’ve an international reputation for the quality of teaching and research. Our staff also as advisors to private and public organisations; some hold senior positions in the Chartered Institute of Marketing, the Marketing Research Society and other professional associations.

We’re affiliated with the Chartered Institute of Marketing and the Marketing Society.

Our courses are accredited by:
- AACSB
- AMBA
- EQUIS

Guest lecturers

World-class speakers from major International organisations give lectures on our programmes reflecting the high calibre industry collaborations of the department.

Employability & career development

The course has a dedicated careers specialist for group sessions, employability seminars, individual interviews and CV compilation and continues to support graduates for a year after graduation.

Social activities

There is a wide range of university social activities and clubs for students. The Marketing department organises its own events in addition to the programme run by the International office of the University. These include:famous student ceilidh in October with Scottish country dancing, the Marketing Works Grand Finale and Gala Dinner in June, sporting competitions and events; students also sometimes organise an end of programme celebration themselves.

Pre-Masters preparation course

The Pre-Masters Programme is a preparation course for international students (non EU/UK) who do not meet the entry requirements for a Masters degree at University of Strathclyde. The Pre-Masters programme provides progression to a number of degree options.

To find out more about the courses and opportunities on offer visit isc.strath.ac.uk or call today on +44 (0) 1273 339333 and discuss your education future. You can also complete the online application form. To ask a question please fill in the enquiry form and talk to one of our multi-lingual Student Enrolment Advisers today.

Learning & teaching

A comprehensive support package is provided to enhance students' learning and to ensure maximum student benefit during their period of study. This includes, but is not limited to:
- a package of essential texts for all core classes
- employability seminars and career counselling
- access to relevant databases
- a student/staff consultative committee providing an effective mechanism for student feedback throughout the year

Students are also asked each year to evaluate the perceived value of both the quality of the teaching and the associated support package to ensure that the highest of standards are maintained.

The taught component of the course will be covered in semester 1 and 2. Both of these semesters will run for 12 weeks. At MSc level the dissertation is taken during the summer term.

The Learning and Teaching methods will vary between courses. These will include:
- online updates
- class discussions
- role-playing exercises
- case studies
- directed reading tasks
- guest lectures
- student-led presentations
- DVD/Podcast presentations
- computer-based/experiential learning
- self-motivated reading and research

Assessment

Assessment methods vary between core and elective classes. Assessment for core classes is a combination of examinations worth 60% and assignments worth 40%. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth 100%.

Find information on Scholarships here http://www.strath.ac.uk/search/scholarships/index.jsp

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Are you a future tourism and hospitality industry leader? With a strong managerial focus, this programme will furnish you with a combination of tourism and hospitality theory, operational skills and practical methods of analysis. Read more
Are you a future tourism and hospitality industry leader? With a strong managerial focus, this programme will furnish you with a combination of tourism and hospitality theory, operational skills and practical methods of analysis. Take the opportunity to study the related areas of tourism and hospitality within a single programme to ensure you have the tools to become a confident and high executive level manager in the international tourism and hospitality sector.

Key features

-According to the United Nations World Tourism Organization one in 11 jobs worldwide are now in tourism, so you will enhance your career opportunities through our focus on employability.
-Join our successful graduates who hold management positions in hotels, airlines, tour operators and travel agencies, the cruise industry, government tourism ministries and universities around the world.
-Learn from research-active staff at the forefront of knowledge, conducting research into areas such as the social impacts of tourism, the relationship between tourism and crime, working conditions in the industry, the adoption and reporting of corporate social responsibility, tourism education, and literary and heritage tourism in Cornwall.
-Study while you work - this course is offered part-time and is suitable for those with experience of the service sector.
-Secure relevant work experience through short internships during your third term.
-Gain transferable skills which allow you to work in other sectors such as investment banks and import and export businesses.

Course details

During your year of study you will explore subjects such as e-service industries, competitive advantage for hospitality, managing people, tourism and hospitality marketing, disaster and crisis management and tourism destination planning and management. You will also learn to assess your own self-development and develop your team leadership and presentation skills. A range of assessment methods, including essays, reports, case-studies and oral presentations, will be used to measure your performance academically and in relation to experiences in the workplace. MSc candidates undertake an individual research project of five months duration and submit a dissertation. You’ll also benefit from an intensive research methods module, to help you succeed in your final research project.

Core modules
-HTM701 Managing People in the Tourism and Hospitality Industry
-HTM706 e-Service Strategies
-HTM707 Tourism Destination Planning and Management
-HTM704 Tourism and Hospitality Dissertation
-HTM702 Tourism and Hospitality Marketing
-HTM703 Competitive Advantage for Hospitality
-HTM705 Disaster and Crisis Management in Tourism and Hospitality

Every postgraduate taught course has a detailed programme specification document describing the programme aims, the programme structure, the teaching and learning methods, the learning outcomes and the rules of assessment.

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