The tourism and hospitality industry has undergone growth in both private enterprise and international public sector management. The growing size and dominance of hospitality and tourism as a major employer around the world means that companies and organisations are continually seeking individuals with the knowledge and capabilities of managing various aspects throughout dynamic and progressive industry. Therefore, the MSc in International Hospitality and Tourism Management has been designed to meet such challenges and provide a curriculum to enhance the knowledge and skills of its students and ensure that they are able to succeed as hospitality and tourism managers. This is a vocational, personal and intellectually stimulating postgraduate course which will enhance your knowledge and skills of hospitality and tourism management within a global context. A range of professional, managerial and transferrable skills will be developed on the course, alongside an extensive knowledge of management disciplines applicable to the hospitality and tourism industry.
We have great links with a range of varied employers across the service sector, both within the UK and overseas. The School is a full member of the Institute of Travel and Tourism and enjoys all the benefits of cross industry participation and employability support and guidance for students. In addition to this, we remain affiliated to the Association of Tourism in Higher Education – a tourism led body that both informs the curriculum and future developments across tourism education today.
Students will find the teaching and learning environment worthwhile and challenging. The learning environment is organised to ensure that key concepts, theories, and where appropriate, practices relevant to management in the hospitality and event industry form a central role in teaching and learning.
Assessment includes reports, essays, presentations and seminar papers and for those completing the Master of Science Programme, a Dissertation.
-Develop your ability to critically assess knowledge and understanding of business and management theory within the context of the academic study of tourism and hospitality and improve business and management practices within tourism and hospitality
-Prepare and develop you for a career in tourism and, or, hospitality or a related occupation by developing professional and transferable skills
-Extend your critical understanding of the theoretical issues underpinning the study of tourism and hospitality and related areas
-Develop your critical awareness of management issues related to tourism and hospitality and the ability to undertake independent academic research
-Develop your ability to undertake independent, critical and substantive research and investigation within the area of international hospitality and tourism
For full-time students, the taught element is normally completed over a nine month period starting in October. Part-time students will normally attend on a one day a week basis and complete the taught element in two years. Students who complete the taught element of the course, in part or in its entirety, may graduate with either a Postgraduate Certificate or Diploma in International Hospitality and Tourism Management. Students wishing to complete the MSc award must complete the research element, which comprises of a dissertation. Full-time students will normally complete this in the three months that follow the taught element, whilst part-time students complete this during the course of an academic session.
Work experience opportunities are available for students during non-teaching time within a range of different roles in the service sector management industry.
Tourism has experienced continued expansion and diversification, becoming one of the largest and fastest growing economic sectors in the world. According to UN World Tourism Organization (UNWTO, 2014) the worldwide international tourist arrivals are expected to see a 3.3% increase a year between 2010 and 2030, and reach 1.8 billion by 2030, with emerging destinations growing at the fastest rate.
This creates many career opportunities for qualified managers in the hospitality and tourism industries in both developed and developing countries. The MSc International Hospitality and Tourism Management is designed to prepare graduates for management and senior management positions in a complex and dynamic industry.
The course helps you to start or develop a career in the international hospitality and tourism industries. You build a strong theoretical and practical foundation by studying both business management modules, and tourism and hospitality modules.
You learn to apply and critically challenge your understanding of the industries in practical contexts, particularly in the work-related learning module and during your industry placement. You also critically examine the sustainability of the international hospitality and tourism industries. Throughout the course enhance your employability skills, such as communications and team-working, which are vital for rapid career development.
The placement option offers you an additional opportunity to develop your practical skills, either in the UK or abroad. We help you gain a placement by running employability workshops and have dedicated placement team to support you. Placement opportunities exist in organisations such as • Hilton • Marriott • Conrad • Anantara resorts • Como resorts • the Gleneagles hotel • the Hotelbeds Group • Omega Travel • Cosmos • Visit Peak District and Derbyshire.
You graduate with the skills and knowledge to plan, manage and promote products, services, businesses and destinations in the international hospitality and tourism industries in a competitive and sustainable manner.
The course is based on the following principles
This course is accredited by the Institute of Hospitality, the international hospitality professional membership body for managers and aspiring managers. It is also recognised by the Tourism Management Institute, the professional organisation for tourism destination managers. TMI has extended recognition to this course delivered in Hong Kong in partnership with SHAPE.
September start – typically 12 months or 24 months with work experience
January start – typically 15 months
Choose two from
Plus, choose one 15 credit module from • strategic resort hotel management • hospitality service excellence • managing profitable food and beverage operations • managing the property asset • talent management • sustainable tourism and hospitality in 21st century • contemporary issues in tourism • tourism and globalisation • visitor attraction management • tourism, culture and society • sales and revenue management.
You can find international careers in organisations such as • hotel corporations • conference and event organisers • national tourist organisations • international tour operators • transport operators • visitor attractions • resort management • government agencies.
You can also continue with further study by completing a PhD or Doctorate in Business Administration.
This course is aimed at students who would like to develop a successful career within the international tourism and hospitality industries at a senior level. You will have the opportunity to develop specialist knowledge and industry-relevant analytical tools for leadership and management positions. You will develop both a strategic understanding of the hospitality and tourism industries and a managerial perspective of how to run such operations.
Study in London and you will be at the heart of one of the world’s largest tourism and hospitality industries, welcoming thousands of tourists every day. Coventry University London has excellent links with top employers, including world-renowned hotel The Ritz London, where previous students have gained industry experience through guest lectures and work experience opportunities.
• Sustainable Strategy – from Planning to Implementation
• Finance, Funding and Legislative Frameworks for Success
• Global HRM Strategies
• Project Management
• Operations Management in Travel and Tourism
• International Hospitality and Tourism Marketing
• Customer Experience Management
• Events and Destination Management
• Business and Management Research Methods
• Consulting Project
• Entrepreneurship Project
Upon successful completion of the programme and selected modules you will be awarded the CMI Level 7 Certificate in Strategic Management and Leadership*.
*Subject to registering as a CMI member
Coventry University London is delighted to have recently launched a number of scholarships to UK and International students. You can find out more about our Scholarships by viewing our website.
“At The Ritz London we are very keen to work with established universities to develop future managers for the hospitality industry. Partnerships such as this are vital to develop students so that they are equipped with sound practical experience as well as theoretical knowledge when they leave university.” - Joanne Meredith, Head of Human Resources, The Ritz London
If you want to work in a dynamic marketing role, in the events, hospitality or tourism industries, then this course will provide you with the knowledge and experience necessary to succeed.
The focus of this course is on developing effective marketing management competencies through the study of a range of modules specifically designed to encapsulate and reflect the contemporary marketing environment.
You will have the opportunity to undertake projects in a live marketing context and act as a consultant to develop strategies and marketing plans for clients. You will benefit from interaction and engagement with leading marketing practitioners and academics as well as having access to a wide range of specific marketing resources. This industry-based experience is very valuable and will enhance your overall employability.
This course encompasses a corporate team-building event to develop the skills that you learned during your undergraduate studies and raise them to a higher academic level.