Did you know the tourism industry is a major contributor to the global economy? It accounted for 9.8% of world GDP in 2015 and supports 284 million people in employment, the equivalent of 1 in 11 jobs on the planet.
This Master's degree has been developed to meet the growing demand for competent and resourceful managers in the rapidly expanding tourism industry. It is delivered on our Greenwich Campus, a UNESCO World Heritage Site which attracts tourists from all over the world.
Organisations that develop tourism facilities, and those that provide essential services such as transport and holidays, are set to expand in the future. There is increasing demand for experts in formulating tourism policies, tourism plans, strategies and tourism marketing. As a tourism professional, you will need to take a strategic perspective and help develop a competitive sector that is sustainable.
Our tourism teaching team consists of highly qualified academics, researchers and practitioners in the tourism field.
You will gain sound foundation of business and management principles as well as specialist tourism skills and expertise that are essential for a successful career in tourism management today.
You will be able to undertake an optional placement with a tourism business or organisation. This gives you the opportunity to gain professional experience in various aspects of tourism management, which is an increasingly important requirement.
Our hospitality, leisure, recreation and tourism subjects were ranked:
Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.
We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.
The aims of this degree are to:
Students are required to study the following compulsory courses.
Students are required to study the following compulsory courses.
Students are required to study the following compulsory courses.
You will be assessed through various means, which may include:
Careers in all aspects of the international tourism industry are open to you, including government tourism agencies, international tourism organisations, tour operators, airlines, marketing, and cultural, heritage, festival and other specialist tourism operations.
You can reach out to top employers through our dedicated Business School Employability Office (BSEO). Our team focuses on developing your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs.
The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards; which shows their dedication to actively support career development.
The Tourism Society provides an additional forum for students to meet and discuss current trends with faculty and guest speakers.
The MA in International Heritage Management draws upon cutting-edge theory and adopts a global, interdisciplinary approach to considering why the past matters; how and why it is cared for in the present; and the ways in which it can inform the future. By using heritage as a lens through which to consider current global challenges such as climate change, conflict, and decolonisation, the MA will prepare you to compete in the growing field of heritage and consultancy.
You will gain theoretical and methodological training; experience the challenge of practical problem-based learning; have access to professionals in the field; gain hands-on expertise in-situ across different heritage contexts; complete work-based placements; and build sector relevant networks, all vital to future employment.
The programme incorporates regular opportunities to visit national heritage sites and an inclusive international field trip to Vancouver, Canada*, allowing you to learn first-hand about heritage management from on-site experts.
Based at our Penryn campus, this programme is convened by the Humanities department (History and English) and taught in collaboration with leading interdisciplinary researchers and industry specialists from across the University; enabling you to develop the skills relevant to real life consultancy.
Benefit from the way the course is enriched by an Industry Advisory Group and links with our leading research centres for Environmental Arts and Humanities, and Environment and Sustainability.
* Flights and accommodation included in the cost of your MA
Please note constituent modules may be updated, deleted or replaced in future years as a consequence of programme development. Details at any time may be obtained from the programme website.
Recent examples of compulsory modules are as follows;
Optional modules can include:
As an MA International Heritage Management and Consultancy student you will have access to the academic excellence and research resources of the University of Exeter. On this truly interdisciplinary programme, you will be taught by academics from The Business School, Law, Geography, Politics and Renewable Energies, as well as from History and English. You will also be taught by industry experts and guest lecturers, ensuring that the teaching you receive is highly relevant to the sector.
You will learn through a broad variety of methods, including: lectures and seminars; guided independent study; workshops; work based learning via an optional work placement; research projects; and through participation in an international field course. This programme also provides a wealth of opportunities to learn about the heritage sector in situ, with site visits being an important aspect of the course.
Alongside essays and research reports, we use a range of innovative methods of assessment. You will give individual and group presentations; produce portfolios and logbooks; have the opportunity to write community engagement plans; consider funding and budgets; plan research projects and write reflective essays. In your final term you will work on your dissertation, providing you with an opportunity to undertake a substantial piece of original research into a topic of your choosing.
The programme offers an optional Heritage Placement which provides the experience of learning about the heritage sector through work.
You will have the opportunity to plan and arrange a placement with an external heritage organisation and work on an agreed project with them. The Heritage Placement offers you the chance to find and organise your own placement or project in line with your individual professional goals. For example, you may choose to research a priority theme, develop an exhibit for public display, or design a project in relation to gaps identified by the heritage organisation.
With the assistance of a Work Placement Coordinator, you will gain the tools you need – the preparation and support – to gain significant professional experience in the heritage sector. You will also have an allocated academic supervisor for the duration of your placement who will liaise closely with you and the host heritage organisation.
By gaining hands-on knowledge you will develop essential employability skills, including: planning and completing a live project; interpersonal skills; working autonomously to a specified timescale; negotiating with others; and working effectively as part of a team.
In your third term you will take part in our field course to Canada, where you will visit Vancouver and Vancouver Island. Our field course offers a unique opportunity for you to explore issues of heritage, environment, industry and community, locating these issues in the context of key global challenges such as decolonisation, reconciliation indigeneity, and climate change.
As part of the field course, you will learn from international professionals, specialists, and community members in-situ and in-context; visit world renowned heritage sites and museums; participate in different forms of tourism, such as ecotourism; and gain awareness of potential opportunities for, and threats to, the local heritage, culture, and environment. Through this process you will develop an understanding of a different cultural approach to heritage management and witness competing heritage agendas in action.
This varied field course includes workshops in the Museum of Anthropology at the University of British Columbia; an opportunity to experience ecotourism first-hand; visits to First Nations Cultural Centres (for example, U’mista Cultural Centre or Nuyumbalees); museums and galleries such as the Bill Reid Gallery; and meet and learn from heritage professionals on site visits.*
Your expenses for accommodation and travel are included in the cost of the programme.
*Please note that the exact itinerary can vary from year to year.
Within the travel and tourism industry, there is an increasing focus on the need to adopt responsible business practices that improve the quality of life for communities and conserve the environment and local cultures. This course helps meet the resulting demand for managers with the ability to implement responsible tourism strategies within marketing, operations and product development.
You will explore domestic and international tourism and you will understand that the principles of responsible tourism are as applicable to the Yorkshire Dales as they are to The Gambia. In addition to developing your subject knowledge, you will learn how to plan, implement and evaluate responsible tourism policies and practices.
This is the only responsible tourism course in the world certified by the UNWTO.TedQual programme established by the United Nations World Tourism Organization. It is taught by staff with first-hand experience in tourism management, research and consultancy, who will share their global expertise with you.
Research Excellence Framework 2014
Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.
To support your studies, you will be assigned a personal industry mentor. Our mentors are experienced tourism professionals and have all graduated from this masters course, so they understand your journey. Your mentor could assist you in a number of possible ways, including discussing career pursuits, giving advice on work placements, helping to improve your CV and providing tips on assignments, course material and work / life balance. We have over 20 mentors from areas as diverse as the Gambia Travel Foundation Programme, TUI UK & Ireland and VisitEngland, so we will attempt to match you with an appropriate mentor.
Our teaching is grounded in industry consultancy and research. The quality of our research is evident in the outstanding results achieved in the Research Assessment Exercise completed in 2014 in which Leeds Beckett came second in the country for sport and exercise science, leisure and tourism.
Staff teaching this course have played a leading role in the responsible tourism and hospitality movement through research and development work with the industry and government which enables our students to also play an important role in this sector. Lucy McCombes is a certified Travelife auditor and Dr Simon Woodward is chair of the ICOMOS-UK Cultural Tourism Committee and a Trustee of the Landscape Research Centre.
You will enhance your ability to operate effectively at a strategic level within conservation organisations and in both the public and private sectors, and you will have expertise and confidence to devise , implement and manage responsible tourism programmes. Graduates have gone on to work as sustainability and product managers for tour operators and have also taken senior managerial positions in government departments and with international non-governmental organisations.
World Heritage, both tangible and intangible, increasingly affects a significant proportion of the world’s population.
It is now an essential concept for all engaged in the protection, development and management of heritage.
This unique one-year programme is aimed at those who wish to acquire both a deeper understanding of the concepts and processes surrounding World Heritage in its cultural forms (tangible and intangible), its natural forms and as cultural landscapes. This course will provide you with necessary skills that will allow you to critically appraise and effectively manage World Heritage and its impacts in a sustainable manner. It is linked to the Ironbridge Gorge World Heritage site, providing you with a unique academic experience and offering you access to unrivalled resources and over 30 years of management expertise.
As well as providing you with an excellent grounding for working in the heritage sector, the course offers ideal preparation for PhD study.
This programme is also available to study part-time by distance learning. For more information, see World Heritage Studies MA (distance learning).
The MA World Heritage Studies draws upon international cases and practical experience and will provide you with an insight into the processes of World Heritage inscription and management.
In addition it will allow you to take an informed position in policy debates regarding the implications of designation for local and national identities, community well-being and tourism and associated development.
You will study five core modules:
You will also choose one optional module from a selection. The list of available modules in any one year can vary, depending on staff specialisms and availability. Modules available typically include:
The programme also features an overseas visit. This is likely to be to the World Heritage Centre at UNESCO, Paris, to learn directly of the challenges of linking the protection and conservation of Sites with present and future environmental, social and economic needs.
Modules are assessed by written assignments. You will complete the MA with a 15,000-word dissertation on a topic of your choice, relevant to World Heritage.
Teaching within modules takes many forms, including lectures, debates, seminars and presentations.
You will also work closely with a personal tutor throughout the course.
As a postgraduate on the World Heritage Studies MA programme, you will become part of the Ironbridge International Institute for Cultural Heritage, based at the University of Birmingham. With over 30 years of experience in the field of heritage it seeks to equip all of its students with appropriate management skills and a critical approach to heritage studies. You will benefit from our research, our international networks and partnerships and our dedication and enthusiasm to better understand and manage cultural heritage around the world.
As a postgraduate student in the College of Arts and Law, you have access to the Academic Writing Advisory Service (AWAS) which aims to help your transition from undergraduate to taught Masters level, or back into academia after time away. The service offers guidance on writing assignments and dissertations for your MA/MSc programme with individual support from an academic writing advisor via tutorials, email and the provision of online materials.
International students can access support for English Language development and skills through the Birmingham International Academy (BIA).
Your degree will provide excellent preparation for employment and this will be further enhanced by a range of employability support services offered by the University.
The University's Careers Network provides advice and information specifically for postgraduates that will help you to develop an effective career and skills development strategy, and to make the most of your time with us at the University. The College of Arts and Law also has a dedicated careers and employability team to deliver tailored programmes of careers events and local support.
You will have opportunities to: meet employers face-to-face at on-campus recruitment fairs; attend employer presentations and skills workshops; receive individual guidance on your job applications, writing your CV and improving your interview technique; and access to comprehensive listings of hundreds of graduate jobs and work experience opportunities.
You will also be able to access our full range of careers support for up to two years after graduation.
Postgraduate employability: Cultural Heritage
Graduates from the Ironbridge International Institute for Cultural Heritage can boast a wide combination of skills that can be applied to a number of careers, including museums work, conservation and regeneration, the management of historic buildings and landscapes, and cultural tourism.
Over the past three years, over 96% of our postgraduates were in work and/or further study six months after graduation. Employers that our graduates have gone on to work for include: Birmingham Museums Trust; National Trust; Canal and River Trust; English Heritage; Ironbridge Gorge Museums Trust; and Shakespeare Birthplace Trust.
The Erasmus Mundus Master in Wine Tourism Innovation (WINTOUR) offers a truly integrated study program that takes advantage of the tourism and oenology expertise of three universities and regions of Europe: Rovira i Virgili University (Tarragona, Spain), the University of Porto (Portugal) and the University of Bordeaux (France).
These universities are located in highly attractive touristic areas, recognized with the label of UNESCO Human Heritage, and have a long tradition in wine, producing specialty wines such as sparkling, fortified, aged red and sweet.
The academic program is structured over two years (four semesters) with 120 ECTS. The first three semesters are each taught in one university (30 ECTS at URV, 30 ECTS at UBx, 30 ECTS at UP) and the last semester is devoted to the Master Thesis and a professional internship, which is completed with one of the associated partners.
Semester 1: URV, Tarragona, Spain
Semester 2: UBx, Bordeaux, France
Semester 3: UP, Portugal
Semester 4: Professional internship and Master thesis (30 ECTS)
Students will develop the following skills:
The WINTOUR program trains professionals in the field of oenology and tourism, who may apply for positions in the following areas:
Private sector: creation of start-ups and business initiatives with a focus on wine as a tourist attraction and tourism as a means for promoting wine and wine regions; development of international marketing strategies, wine tourism activities of companies within the wine industry; specialized consultancy in the design and development of new strategies for increasing the competitiveness of the wine sector.
Public administration: positions in public organizations responsible for the planning, management and promotion of wine tourism products at a local, national and International level.
Research and teaching: participation and leadership of multidisciplinary research teams in the fields of oenology and Tourism, in public or private research organizations.