This course involves combining communication studies, applied linguistics, international management and intercultural communication.
Economic globalisation and rapid developments in ICT mean that many organisations now operate on an international scale, or at the very least interact with consumers, clients and/or partner organisations in other countries. Even ‘local’ companies and organisations may have a multicultural workforce, or offer their services or products abroad. As a result, communication has become increasingly international and intercultural.
Organisations seek to create communication strategies that support their overall strategy and objectives. In doing so, they need to interact with stakeholders who may have a variety of linguistic and cultural backgrounds. These stakeholders may include employees, customers, suppliers, financial backers or even local governments. In the Master’s specialisation in International Business Communication, you’ll learn about the all factors, including cultural and linguistic ones, that play a role in communication and need to be taken into account in order to create effective communication strategies.
In your future career as a business executive or communication specialist, you’ll need to be able to assess the quality, reliability and validity of the research that informs your practical decisions ‘on the job’. In other words, you’ll need to be able to judge whether existing research – as well as your own – complies with the ground rules of academic rigor. The programme therefore places emphasis not only on training your research skills but also on developing your awareness of what ‘good research’ entails.
See the website http://www.ru.nl/masters/ibc
- This is one of very few programmes in Europe (and the only programme in the Netherlands) that also focuses on the cultural and linguistic dimensions of international business communication.
- The specialisation deals with theory and insights that are relevant to achieving effective communication in various organisational contexts; from interpersonal communication in a meeting with (multicultural) colleagues, to marketing communication aimed at reaching international target audiences.
- Students do a (group) internship in which they work towards solving a particular communication issue or answering a specific communication question for a company or organisation. This provides hands-on experience in a relevant organisational setting.
- This specialisation attracts students from different countries and because admission to the programme is selective (max. 50 students per year), you’ll be part of a small group of highly motivated Dutch and international students. This means that to a certain extent, your learning environment is international as well.
- Guest speakers are regularly invited to share their knowledge about current developments in business, management and organisational communication.
- Although the main focus is on international communication in larger, multinational companies, graduates of this programme will be able to apply what they’ve learned in a variety of organisations – for profit, non-profit or governmental institutes.
Languages form the heart of communication and that is why this Master’s specialisation is taught within Radboud University’s Faculty of Arts. The programme places a strong focus on the role that languages play in effective corporate communication. Of course, the languages used are not the only factor to consider in a multicultural environment - which is why you will be encouraged to also consider communication issues and strategy from an international management perspective.
In short, you’ll explore the impact of globalisation on business communication, the role of linguistic and cultural diversity in corporate communication, and the human and operational consequences of organisations’ language policy or strategies. In doing so, you’ll also come to understand how such issues can shape and affect an organisation’s performance.
With a Master’s specialisation in International Business Communication, you could pursue a career in government, semi-government, business or academia. For example, our graduates work as internal or external communication managers or press spokespeople in companies, government departments, health institutions or non-profit organisations. Many work in marketing communications at multinational companies, as communication trainers for consultancies, as social media managers or as PR consultants.
- International perspectives
Since the programme focuses on communication in international contexts, and on communication with international target groups, a sizable number of graduates have found jobs outside the Netherlands or with international organisations operating from the Netherlands.
- Wide range of communication functions
Job openings for our graduates can cover a wide range of communication functions, organisational types and (business) sectors. This is because organisations have increasingly come to realise that effective communication is essential to all organisational functions (e.g. marketing, PR, HRM, R&D, finance), and have made a real effort over the past decades to professionalise communications, making (international) business communication an increasingly important discipline.
Corporate communication involves orchestrating internal and external communication instruments to support an organisation’s core activities and to manage its relationship with different types of stakeholders. Due to the internationalisation of markets and businesses, corporate communication has gone global in recent years. Organisations that operate internationally need to take different cultures and language backgrounds into account when designing their communication. Culture and language(s) may affect international communication at three levels:
- The management level: e.g. when CEOs communicate with internal or external audiences
- The organisational level: e.g. when a company communicates about its Corporate Social Responsibility policy
- The marketing level: e.g. when products or services are promoted to an international audience in (corporate) advertising.
See the website http://www.ru.nl/masters/ibc
The course will be of interest to a wide range of professionals such as managers, health education/health promotion specialists, environmental health officers, doctors, nurses, specialist community public health nurses, allied health professionals, dentists and teachers working in health and social care, local government, education, the voluntary and private sectors, as well as new graduates who are contemplating a career within the expanding field of health promotion and public health.
The course aims to develop analytical, communication, leadership and management skills necessary to operate at a professional level. These will prepare and enable practitioners to develop and lead population-based activities designed to tackle inequalities in health, prevent ill health and to work in partnership with individuals, families, communities and multidisciplinary public health workforces.
This intellectually stimulating course is based on the physical and mental dimensions of health and the associated social, political, economic and personal determinants of health. The course is designed to provide an advanced education in the theory, principles and practice of health promotion and public health, with strong emphasis on the integration of theory into practical application.
The curriculum takes account of newly emerging needs in public health practice and policy. It has been developed with a strong focus on evidence based practice to enable students to develop key health promotion and public health competencies within a supportive learning environment.
A work-based learning module requires you to spend a minimum of 35 hours in a public health setting which will afford you the opportunity to understand and observe the competencies necessary to work within the field of public health. The module also aims to consolidate your learning by drawing on the knowledge and skills acquired throughout the course, and, thus, increase employment prospects.
The MSc Research Project is a substantial piece of independent work where, through the application of the research process to a self-determined public health topic area, you will demonstrate your ability to complete an evidence based project which makes a contribution to the knowledge base for professional practice and/or policy.
Full-time and part-time study options provide flexibility to structure study to suit personal and professional commitments.
You are required to spend a minimum of 35 hours in a public health setting. You will be provided with a range of organisations who have agreed to facilitate placement. You may also, with approval, organise a placement in another organisation of your choice.
Health promotion and public health are no longer viewed as the responsibility of only those working in health. Students have obtained employment in statutory, voluntary, charity, private and community organisations as well as in local government and academic institutions. Students have also progressed to further postgraduate study.
Globally health is changing rapidly and in many countries millions of people are dying from preventable diseases. The World Health Organization calculates that two thirds of an estimated annual 56 million deaths are due to non-communicable diseases including cardiovascular disease, cancer, diabetes and chronic lung diseases.
Obesity is a key determinant of these diseases and yet, at the other extreme, over 7.5 million preschool children die each year from malnutrition. Cardiovascular diseases alone represented 30 per cent of global deaths in 2012. About three quarters of the global NCD deaths occur in low-and middle-income countries, and infectious diseases including AIDS/HIV and other immunisable diseases, still affect many people in developing and developed countries alike.
Supporting people to stay well is the essence of public health. Practitioners advise and develop programmes to make a difference in areas such as nutrition, immunisation, tobacco and alcohol, drug addiction recovery, sexual health, pregnancy and children’s health. They are also concerned with issues such as health inequality, health care service equity, population programmes and disease surveillance.
What does our MSc provide?
We offer a challenging and rewarding masters programme in all aspects of public health with optional pathways specialising in nutrition, intelligence (working with information) and global health. Our modules cover a broad range of subjects taught by expert academic staff with a focus on professional practice. They will equip you for a successful career in the public or private sector, or a role as an academic researcher.
Who should study?
Our programme will suit graduates or experienced health professionals who want to develop their knowledge of public health or learn new skills.
Our MSc Public Health degree will prepare you for a challenging rewarding career to improve the health of individuals and communities. You will develop essential skills in epidemiology, quantitative and qualitative research methods, medical statistics, health improvement and in devising effective public health programmes. This masters degree course offers pathways in intelligence, global health and nutrition to equip you for professional practice in these specialisms.
Public health professionals apply core competences from epidemiology and social sciences to develop, implement and evaluate evidence-based programmes to improve health and wellbeing. They are also concerned with equity, quality, effectiveness, cost effectiveness and accessibility of health care and will become involved in policy and strategy development, particularly where this impacts on community health and wellbeing.
Our comprehensive MSc provides a broad public health learning experience and supports the development of relevant expertise. We offer three pathways in nutrition, intelligence and global healthwith specialist modules to equip you for a career in these specialisms.
We will provide you with thorough training and support to develop essential skills in epidemiology, and quantitative and qualitative competencies, which you will need to analyse healthcare data and develop your own campaigns.
During the programme you will have the opportunity to debate contemporary issues with leading public health experts. You will also meet international researchers in lifecourse epidemiology, geographical aspects of health, health inequalities, maternal and child health and nutrition.
You will learn with and from other students, sharing your experiences from a range of health systems around the world.
Our programme aims to develop your intellectual and practical skills in the core areas of public health to maximise your opportunities for employment as a practitioner or researcher. It will:
We support the careers of aspiring public health researchers and actively encourage applications for further study at PhD level.
This programme is offered by the Faculty of Medicine and as such you will receive most of your teaching in the Faculty of Medicine located in Southampton General Hospital.
View the different pathways for this programme here.