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Masters Degrees (Global Media)

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The MA Global Media Business, awarded by the University of Westminster is the final award, of a two-year programme managed jointly by Westminster and the Communication University of China (CUC). Read more
The MA Global Media Business, awarded by the University of Westminster is the final award, of a two-year programme managed jointly by Westminster and the Communication University of China (CUC). Conferred by the University of Westminster, the Masters degree is also licensed and recognised by the Ministry of Education of the People’s Republic of China.

Media professionals and media firms are united in their need to acquire the commercial, strategic and managerial skills to prosper in an industry undergoing constant fundamental change. This course is designed to address these needs, developing entrepreneurial leaders equipped to deal with the complex and novel challenges presented by new technologies, consumer behaviour, and evolving business models.

The course will enable you to identify and analyse strategic and operational problems and opportunities, understand, quantify and access national and international media markets, and use foresight and planning techniques to understand and respond to change. As well as being able to manage complex media projects, you will also have the skills to engage in strategic direction setting, deploy business-planning skills, and excel in leadership and implementation.

The course is delivered by academic staff with lengthy experience of advising and managing media organisations. Teaching methods are based around practical problems and include in-class exercises and individuals and group projects and assessment. Assignments will enable you to develop and apply your skills in creative project development and business planning.

The MA Global Media Business is a full-time course, delivered using a combination of full-time and intensive block mode teaching. Although a collaborative programme, the final degree is assessed and awarded by the University of Westminster, and is governed by its regulations and quality assurance procedures.

Course content

The course provides a rounded suite of managerial and commercial skills, rooted in a critical understanding of today's media and content industries, building on our role as a leader in UK media research. Practice-based assignments, such as the integrating business-planning project, play an essential role in enabling you to apply ideas and learning in a creative fashion.

The course consists of eight credit-bearing modules and an additional key skills module which includes the use of quantitative methods and software tools.

Modules

Delivery of the MA in Global Media Business is divided between Beijing and Westminster’s Harrow campus. The first semester is taught by UK faculty staff making regular visits to Beijing. They deliver the programme in intensive teaching blocks, typically of 2-4 days teaching.

Block mode teaching is interspersed by guided independent study and project work. Downloadable lectures and supplementary information is provided via the University’s Virtual Learning Environment. Tutors are also available for remote tutorials using services such as Collaborate, Skype or WeChat.

The following modules are indicative of what you will study on this course.
-DISSERTATION
-MEDIA MANAGEMENT: STRATEGY, CONTEXT AND TOOLS
-MEDIA MARKETS
-MEDIA OPERATIONS AND ORGANISATION
-RESPONDING TO A CHANGING MEDIA ENVIRONMENT
-STRATEGY IMPLEMENTATION IN THE MEDIA FIRM
-THE INTERNATIONAL MEDIA FIRM IN TRANSITION

Associated careers

Graduates of the course are working in mid-level and senior positions in analysis and consultancy, business development, content distribution, and creative team leadership. They occupy managerial roles within media organisations, project management, regulation and policy, and strategy analysis.

Graduates from the Media Management MA have found roles in a wide variety of media organisations including: CCTV, Hunan Television, State Administration of Radio Film and Television (China), the BBC, eBay, Screen Digest (UK) Deutsche Telekom (Germany) NTV (Russia) MBC (South Korea) NDTV, Hindustan Times (India) Welhoo (Finland) and Globo TV (Brazil).

Success in their Masters has allowed many to move into more senior roles within the businesses they have been working in, to transfer to new sectors of the media, or set up their own businesses.

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This MA looks at contemporary changes in media and communications, by putting into perspective the transformations that affect the way people live and work, national and international institutions evolve, and how cultural practices develop. Read more

This MA looks at contemporary changes in media and communications, by putting into perspective the transformations that affect the way people live and work, national and international institutions evolve, and how cultural practices develop.

This programme's internationally acclaimed and comparative approach to the events, issues and debates of our times is particularly suited for those interested in exploring the bigger picture as well as the nitty-gritty of transformations in media and communications and their impact on culture, society and politics.

Its cutting-edge and interdisciplinary approach to postgraduate learning, independent study, and life skills provides you with the analytical skills, conceptual knowledge and practical understanding of the real and imagined shifts that are taking place in – and through – the media industries, everyday life online and on the ground at home and abroad. 

The Masters attracts budding scholars, media practitioners, activists, and advocates from many regions, with a variety of educational and professional backgrounds.

It's particularly suitable for those wanting to move their knowledge and analytical skills up a level for further study as well as for those who have experience of studying or working in the media and cultural sectors, non-profits and other third sector organisations, alternative media, the arts, grassroots and international advocacy and activism.

The programme achieves these goals by:

  • exploring the challenges traditional media sectors face as news, entertainment, and services go global and converge on the web
  • critically studying the past, present, and future of the internet and information and communications technologies
  • examining changes to communicative cultures, media production, and services in a ‘post-Web 2.0’ context
  • thinking about how ordinary people, businesses, governments, and multilateral institutions (mis)use ICT
  • looking more closely at how local communities, governments, and transnational corporations look to influence media futures
  • researching differences in how people, cultures, and countries access and use media and communicate across borders
  • debating the implications of the digital divide, media censorship, and digital surveillance by governmental and commercial agencies
  • reading, watching, and hearing how artists, creative entrepreneurs, power elites and ordinary people respond to technological and social change

The Programme Director is Professor Marianne Franklin. Lecturers, guest speakers, and research students on this programme are affiliated to the Centre for the Study of Global Media and Democracy, the School of Mass Communications at Texas Tech University (USA), the United Nations Internet Governance ForumEdinburgh Law SchoolLe Monde diplomatique, a number of international NGOs, activist and advocacy groups, international academic and media networks.

Modules & structure

The programme is broken into three parts:

  • core modules
  • option modules (where students can devise their own specialisations)
  • dissertation

The themes covered may vary from year to year, depending on research developments and staff availability.

Along with two compulsory (core) modules, research skills module, and a research dissertation, you can choose from a range of theory and practice option modules from Media & Communications as well as other Goldsmiths departments.

Distinguishing Features: this programme's content, structure, and assessment takes an interdisciplinary and innovative approach to:

  • reading, thinking and articulating challenging ideas
  • conducting individual and collaborative research
  • accessing and contributing to current debates
  • incorporating practitioner and activist perspectives
  • teaching and learning that is both research-led and student-inspired
  • supporting excellence in individual and group projects 

Activities: Based on an interactive communication model of learning and teaching, the core programme is organised around lectures, participatory workshops, student presentations, written work, informed debates.

  • It features guest speakers from around the world and various media and communications domains.
  • It involves students in creating their own media-based projects, such as our prize-winning live Video Conference event with international partners.
  • It looks to foster original research dissertation work, formal presentation and collaborative skills.
  • It provides instruction in the fundamentals of designing and successfully completing an independent research dissertation project alongside one to one supervision and workshops

On completing this programme you will be able to (re)enter the workplace, return to your creative pursuits, activism, or advocacy project or, if you wish, continue onto further research with up-to-date knowledge about the facts and fictions around these trends.

Core modules

You also take: 

Research Skills (60 credits)

As an integral part of successfully completing the Dissertation component, students take part in a two-term Research Skills module. Here we cover topics such as: 

  • research design and planning - from start to finish
  • deciding on a topic/research question formulation
  • finding and using the literature at an advanced level
  • selected data-gathering and analysis across the arts, humanities, and social science spectrum
  • academic thinking, writing, and presentation
  • citation formats, ethics that matter, and the theory-method relationship from several angles
  • coping with stress, being creative, and originality

By term’s end students will be fine-tuning their individual research projects, contributing to our study of these themes in class presentations. Workshops and one to one supervision will provide further support for students until the end of the summer teaching term.

We offer a wide range of option modules each year. 

Assessment

Individual and group presentations; live video/web conferences, examined essays and research papers; qualitatively assessed assignments and discussion leading; dissertation.

Careers

Graduates from this programme find work and excel in a number of domains:

  • national and global media corporations
  • government departments
  • global news & broadcasting
  • online media
  • PR and advertising
  • NGOs and non-profits
  • intergovernmental organizations
  • the entertainment industry
  • the arts and cultural sectors

Alumni have found work with the BBC world service, Globo corporation, Carnegie Foundation, European parliament and European Commission, CCTV, NBC, Google, Microsoft, NGOs (eg Greenpeace, Global Partners) and charities (eg Dementia UK), newspapers (eg in South Korea, Brazil, Slovenia, China), alternative media and advocacy networks, museums, theatres and art gallerires, online national and international media outlets (eg Chinese, indigenous Taiwanese), PR and marketing around the world.

Other alumni have continued on to PhD programmes, at Goldsmiths and elsewhere. Many have been successful in gaining research scholarships and funding to further their academic and practitioner careers.



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This programme focuses on the dynamic developments in media and communications within Asia, Africa and the Middle East. Read more
This programme focuses on the dynamic developments in media and communications within Asia, Africa and the Middle East. It examines the growing significance of these regions as the locations of new media players and new cultural genres, of complex audience involvements with mediated communication and as the sites of critical and creative responses to globalization processes. It challenges Eurocentric approaches to the study of media and provides a unique opportunity to study the media and communications environments of the non-Western world.

Students consider the dynamics of globalization and its critiques, the roles and nature of communications technologies and mediated content within these processes, and consequent changes in the nature of political, economic, financial, social and cultural activity. They develop advanced knowledge and understanding of the theoretical, methodological and empirical issues involved in the analysis of non-western media and communications within historical and contemporary contexts, and explore media dynamics in global civil society. A particular focus is the role that media have played in both defining and challenging processes of nation-building and providing spaces for the articulation of other forms of identity-formation, including those among minority ethnic, diasporic, exilic and refugee populations.

The programme suits anyone with an interest in non-Western media and communications; journalists who wish to take time out to analyse critically their profession; NGO and development practitioners who wish to better understand the role of media in political and social change; and students who wish to continue on to MPhil/PhD research in Media and Communications.

Visit the website http://www.soas.ac.uk/media-studies/ma-global-media-and-postnational-communication/

Structure

In choosing their courses, MA students are advised to pay careful attention to the balance of coursework across the two terms. In particular it is important to ensure that each term you have three taught courses. However much you might wish to take a mixture of courses that requires more coursework in one term than the other, it is most unwise to attempt to take four courses in one term and two in the other. Experience has shown that students simply cannot manage the load during the heavy term with the result that they either do very badly, fail or are unable to complete the courses in question. As a result Directors of Studies for the degrees and the Faculty staff will not approve a selection of courses which results in an imbalanced workload. An imbalance of courses between terms is only possible with the written permission of the convenor of the degree .

Compulsory Course:
- Global Media and Postnational Communication: Theoretical and Contemporary Issues
- Course Assessment:
A critical essay of 5,000 words based on reading relevant to issues in global media and postnational communication.
A critical essay based on a short research project (which may include a multimedia component).

Dissertation in Global Media and Postnational Communication
- Dissertation in Media Studies (supervisor to be allocated according to the dissertation topic).

Employment

A postgraduate degree in Media from SOAS gives students expertise in media, communications and film production within a global framework. It is a valuable experience that provides students with a body of work and a diverse range of skills that they can use to market themselves with when they graduate. Media and Film Studies students develop a portfolio of transferable skills which employers seek in many professional and creative capacities including communication skills, interpersonal skills, team work, flexibility and dedication. Department graduates have gone into a wide range of careers and to complete research degrees.

Find out how to apply here - http://www.soas.ac.uk/admissions/pg/howtoapply/

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Media and Cultural Studies at Keele is an exciting and developing discipline that draws together theories and practices from a range of traditional disciplines such as English, Sociology, Geography, Music and Visual Arts. Read more

Overview

Media and Cultural Studies at Keele is an exciting and developing discipline that draws together theories and practices from a range of traditional disciplines such as English, Sociology, Geography, Music and Visual Arts. It involves three main aspects:
- The study of theories and ideas about media and cultural production in a global context
- The critical analysis of cultural texts and practices from around the world
- Engagement in practical creative production

The MA in Global Media and Culture seeks to explore the relationship between these three areas and to show how knowledge of each informs and influences the others. In addition, it aims to provide the skills necessary for academic study at an advanced level either for those wishing to go on to further academic research, or as an advanced preparation for those interested in pursuing careers in a range of media and culture industries.

See the website http://www.keele.ac.uk/pgtcourses/globalmediaandculture/

Course Aims

The aim of the Programme is to enable students to:

- Think, talk, and write at an advanced level about global media and culture and the ways in which cultural and media organisations intersect with general political and economic processes.

- Understand, evaluate and apply a range of theories about culture and media production, especially those associated with globalisation and postcolonialism.

- Engage in comparative analysis of media and cultural production from different areas of the world.

- Pursue options in developing creative skills and practices involved in media and cultural production at a level commensurate with postgraduate study.

- Critically engage in analysing the ways in which questions of cultural value are experienced and understood, within the context of globalisation and postcolonialism.

- Pursue critical approaches and methodologies practised in media and cultural studies, especially those associated with postcolonialism and globalisation.

- Develop research skills commensurate with postgraduate study in the field of media and cultural studies.

- Obtain the knowledge, skills and personal qualities necessary to find a fulfilling and rewarding career, and become informed and active citizens with a lifelong interest in studying and/or practicing in the fields of global media and culture.

Teaching sessions and timetable

The main contact time for teaching takes place on between 5-7 pm on Tuesday and Thursday evenings in both semester 1 and semester 2. Details of times, dates and locations will be provided in the handbooks for individual modules.

In addition to the core teaching sessions there are three morning sessions in semester 1, which form part of the core module Research Methods in the Humanities. Details of times, dates and locations will be provided in the Research Training Handbook.

Semester 1 runs from the end of September to the end of January, with an assessment period in January.

Semester 2 runs from the last week of January to the middle of June, with the assessment period in June.

Semester 3 involves the production of the dissertation or media project and runs from June to the end of September. There will be no formal group classes during this period, but students may arrange individual consultation with their supervisors.

Additional Costs

Apart from additional costs for text books, inter-library loans and potential overdue library fines we do not anticipate any additional costs for this post graduate programme.

Find information on Scholarships here - http://www.keele.ac.uk/studentfunding/bursariesscholarships/

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From Al Jazeera to Hollywood, News Corporation to China Central TV, the media increasingly operate in a global context. This course offers a comprehensive interdisciplinary approach to global media, and is designed for those who work in, or want to work in, the media industries. Read more
From Al Jazeera to Hollywood, News Corporation to China Central TV, the media increasingly operate in a global context. This course offers a comprehensive interdisciplinary approach to global media, and is designed for those who work in, or want to work in, the media industries.

You will examine key developments in the media and communications industries associated with the logic of globalisation, and explore the complex nature of the globalisation process in the media. You will gain a relevant, well-grounded, high-quality education and skill base, enabling you to develop a clear and comprehensive understanding of communication and the mass media.

Based on continuous assessment, the course is taught in lectures and seminars by the team from Westminster's top-rated Communication and Media Research Institute (CAMRI ). You will be part of a bustling multicultural academic department which boasts a strong research culture, and you will be able to attend the regular talks by outside speakers (academics and practitioners) on a variety of communication and mass media issues.

Modules

The following modules are indicative of what you will study on this course.

Core modules, semester 1
-DISSERTATION
-GLOBAL MEDIA

Option modules, semester 1
-POLITICAL ANALYSIS OF COMMUNICATIONS POLICY
-POLITICAL ECONOMY OF COMMUNICATION
-STUDY SKILLS (NO CREDITS)
-TECHNOLOGY AND COMMUNICATIONS POLICY
-THEORIES OF COMMUNICATION

Core module, semester 2
-APPROACHES TO MEDIA AND COMMUNICATION RESEARCH

Option modules, semester 2
-CHINESE MEDIA
-COMMUNICATIONS POLICY AND DEVELOPMENT
-MEDIA, ACTIVISM AND CENSORSHIP
-MEDIA AUDIENCES
-MEDIA BUSINESS STRATEGY
-POLICIES FOR DIGITAL CONVERGENCE
-SOCIOLOGY OF NEWS

Associated careers

Graduates have found jobs in middle and upper management in media industries, as well as the broader private sector (eg consulting and advertising firms) and public sectors (eg government ministries, regulatory authorities), international organisations and non-governmental organisations.

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Learn how to analyse the rapidly changing world of digital media – and how to influence its development. You’ll explore contemporary concepts through rigorous research and practice-based work, preparing you for success in the global creative and communications industries. Read more

Learn how to analyse the rapidly changing world of digital media – and how to influence its development. You’ll explore contemporary concepts through rigorous research and practice-based work, preparing you for success in the global creative and communications industries.

Introducing your course

The internet, social networks and mobile media are transforming the way news, entertainment and communications are produced and consumed. This degree will give you a critical understanding of the technological, social, cultural and political implications of these changes, and the skills to engage with and shape them.Covering contemporary topics ranging from gamification to citizen journalism, you’ll learn about organisations’ communications strategies and management practices, with a focus on how ideas are developed and how audiences and users respond to them. Informed by world-class research and taught within a creative art school environment, the course will enable you to explore the latest debates through practice-based projects using social media, photography, video and blogging. You’ll learn from leading researchers and external practitioners, gaining industry insights through guest lectures, behind-the-scenes visits and field trips. With a strong emphasis on employability, the course will help you to develop your professional profile in preparation for a role in the creative and communications industries, while its academic rigour means it is also excellent preparation for doctoral research.

Overview

On the MA Global Media Management you’ll explore the communication strategies and techniques employed by commercial, charity, and activist organisations, looking at the way creative ideas are developed, and how audiences and users respond to them or generate their own media material.

 Click here to download the full Programme Specification. 

Career Opportunities

The course offers numerous opportunities to talk to external industry professionals about potential career paths and work with staff on your professional profile. In addition, you’ll be able to attend career-focused events arranged by the School and Students’ Union, such as the Re:Work careers fair and creative industries careers sessions. Past students have also been successful in gaining work experience through the University’s placement scheme.

Your studies will equip you for a range of media and communications roles, such as digital strategist, social media manager, community manager, media planner, advertising account executive, brand manager, digital marketing executive, editor, social media analyst or content strategist.

Some of our alumni are now conducting further research at PhD level, while others are working in the social media publishing industries.



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About the MSc programme. Read more

About the MSc programme

The unique MSc double degree in Global Media and Communications enables students to study for one year at LSE in London, the UK's media capital, and one year at either the School of Journalism, the Annenberg School for Communication, University of Southern California (USC) – a top US communication school with close links to the Los Angeles media industry, Fudan University – a top journalism faculty with close links to Shanghai's media industry, or the Centre for Film and Media Studies at the University of Cape Town – the highest-ranked university on the African continent with close links to Cape Town’s media and film industry and NGO sector.

The programme will provide you with a critical exploration of mediation in the global context, examining processes of globalisation in relation to organisation, production, consumption and representation in media and communications. In our ever increasing globalised world, international experience gained on one of our global programmes is invaluable and provides an excellent knowledge and experience base to work from.

Graduate destinations

On graduating, our students enter a variety of global careers including broadcasting, journalism, advertising, new media industries, political marketing, market research, regulation and policy, media management and research in both public and private sectors. For further information about graduate destinations see http://www.lse.ac.uk/[email protected]/alumni



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Global media and cultural industries are important sources of employment and economic growth internationally. They are also important carriers of meaning about the world. Read more
Global media and cultural industries are important sources of employment and economic growth internationally. They are also important carriers of meaning about the world. This programme focuses on the growth of these global industries and the roles that states play in governing them. The products of media and cultural industries are increasingly produced, governed, and consumed transnationally.

The programme draws on the enduring strength of transnational and comparative research as well as research in the political economy of communication within the Department.

Core study areas include media and cultural industries, digital futures, media and cultural work, textual analysis research techniques, production and reception analysis, and a dissertation.

Optional study areas include politics of representation, media and modernity, communication and citizenship, sex industries, global communications, media, nations, and nationalisms, digital cultures, digital economies, political marketing, heritage industries, and capitalism and culture.

See the website http://www.lboro.ac.uk/study/postgraduate/programmes/departments/social-sciences/global-medial-cultural-industries/

Programme modules

Compulsory Modules:
- Media and Cultural Industries
- Digital Futures
- Media and Cultural Work
- Textual Analysis Research Techniques
- Production and Reception Analysis
- Dissertation

Optional Modules:
- Politics of Representation
- Media and Modernity
- Communication and Citizenship
- Sex Industries
- Global Communications
- Popular Music and Modern Times
- Media, Nations, and Nationalisms
- Digital Cultures
- Digital Economics
- Cultural Memory and the Heritage Industries
- Marketing Politics

Assessment

Coursework plus a dissertation of 10,000 words on an agreed topic.

Careers and further study

The degree is designed to enhance specialist knowledge and methodological expertise of relevance to professionals working in communications, to students interested in media and cultural studies, and those wishing to progress to a research degree in these fields.

Why choose social sciences at Loughborough?

The Department of Social Sciences has long been recognised as an international centre of academic excellence and for its cutting-edge interdisciplinary work.

This recognition of excellence has been a major factor in enabling the Department to recruit a lively community of postgraduate students that currently numbers around 100.

In the Department of Social Sciences we offer a rich variety of taught postgraduate masters. The courses are delivered by an internationally renowned interdisciplinary team, through the use of contemporary case studies and research-informed applied teaching and learning.

The courses provide training in digital culture, media, communications, sociological and anthropological, theory, as well as quantitative and qualitative methods

- Research
All of our academic staff are active researchers, working within and across the following disciplinary boundaries – Communication and Media Studies, Criminology, Social Policy, Social Psychology, and Sociology.

Loughborough is home to the most world-leading, original and internationally excellent research in communication, media studies, sociology, and social psychology. Our research has excellent impact, with staff working with a wide range of public and third sector bodies (e.g., BBC Trust, the Metropolitan Police, the Electoral Commission, the College of Mediators, UK Drug Policy Commission, Department of Health). Our social policy and criminology research also has world-leading impact, particularly in services for children and minimum income standards.

- Career prospects
Our programmes prepare our graduates for the real world of the television industry, marketing, academia, publishing, plus many more industries. They go on to work for companies and organisations such as China Development Research Foundation, Elsevier Ltd, Image Line Communication, Institute of Psychiatry, Metropolitan Police Service, Oxfam and X-Pert Med GmbH.

Find out how to apply here http://www.lboro.ac.uk/study/postgraduate/programmes/departments/social-sciences/global-medial-cultural-industries/

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Today’s media landscape is characterised by unprecedented transformation, not only in Australia, but in all world regions. Traditional media forms are becoming deeply challenged by new digital platforms. Read more

Today’s media landscape is characterised by unprecedented transformation, not only in Australia, but in all world regions. Traditional media forms are becoming deeply challenged by new digital platforms. Media industries and public sector communications in today’s digital age are operating in an increasingly complex globalised context. Professionals equipped with new skill sets are needed to lead and manage these crucial transformations.

This dynamic Masters course provides you with key insights into the changing transnational contexts of media structures and communication practices and trains you in critical analysis, strategic thinking and audience research skills. You also receive hands‐on training in media writing skills and audio‐visual production.

WHO IS IT FOR?

The Master of Global Communication is designed for those with an awareness of crucial areas of the changes in transnational media communication, and who have a keen interest in learning how to debate and explore these alternative practices. Build on and recreate your approach to contemporary writing and media production in journalism, broadcasting, digital media and professional communications. You can also enrich your experience and career outcomes with an optional overseas exchange semester at a leading international university such as McGill University (Montreal), Humboldt University (Berlin) or Fudan University (Shanghai).

WHERE WILL IT TAKE ME? 

On graduation from the Master of Global Communication, you will be ready for work in professional fields including:

  • Public relations
  • Advocacy
  • Media and communications
  • Writing and editing for print and digital
  • Digital marketing and social media
  • Project management and corporate services.


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The MA Globalization and Communications degree provides students with a comprehensive grounding in theories, perspectives and research related to globalization and communications. Read more
The MA Globalization and Communications degree provides students with a comprehensive grounding in theories, perspectives and research related to globalization and communications. Core focus includes major political, economic and cultural developments in the contemporary world and their impact on national and transnational media structures and mediated cultural flows. The key parts played by information and communication technologies in infrastructures and processes of globalization are also considered.

Core modules:
Transnational Relations and Communications
Theories of Globalization and New Media
Graduate Seminar: Identities and Boundaries
Research Methods and Management I
Research Methods and Management II
Dissertation

Option modules (two from the following):
The International Context of Mass Communication
News Management, Communication and Social Problems
Advertising and Cultural Consumption
Technology, Culture and Power: Global Perspectives
Film as Mass Communication
The Digital Economy
International Political Communication
Global Cinema

Assessment:
Assessment for this course is by means of essays, research methods and web-based assignments and a dissertation (between 15,000 and 18,000 words).

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The ways in which media is produced and consumed are rapidly changing; as industry seeks to manage the challenges of a globalised and knowledge-driven economy, we are increasingly engaging with media in all aspects of our lives. Read more
The ways in which media is produced and consumed are rapidly changing; as industry seeks to manage the challenges of a globalised and knowledge-driven economy, we are increasingly engaging with media in all aspects of our lives. But media also concerns power and politics. This course will deepen your understanding of these complex dynamics and practices, preparing you for a career in this fast-changing industry.

You’ll explore the role of ideas, beliefs and values in media production and consumption. You’ll also learn how media products and content enable us to communicate creatively and effectively across global markets and cultural borders. By engaging with theory and research, you’ll consider how media can inform new kinds of professional practice and anticipate future developments.

Research, teamwork, and engagement with industry practices and debates form an integral part of the course. Engagement with industry professionals means you’ll have many opportunities to apply your knowledge to real-world examples and challenges. Our recent graduates have embarked on careers in public relations, marketing, the media and creative industries, communications and NGOs around the world.

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The ways in which media is produced and consumed are rapidly changing; as industry seeks to manage the challenges of a globalised and knowledge-driven economy, we are increasingly engaging with media. Read more
The ways in which media is produced and consumed are rapidly changing; as industry seeks to manage the challenges of a globalised and knowledge-driven economy, we are increasingly engaging with media
in all aspects of our lives. But media also concerns power and politics. This course will deepen your understanding of these complex dynamics and practices, preparing you for a career in this fast-changing industry.

You’ll explore the role of ideas, beliefs and values in media production and consumption. You’ll also learn how media products and content enable us to communicate creatively and effectively across global markets and cultural borders. By engaging with theory and research, you’ll consider how media can inform new kinds of professional practice and anticipate future developments.

Research, teamwork, and engagement with industry practices and debates form an integral part of the course. Engagement with industry professionals means you’ll have many opportunities to apply your knowledge to real-world examples and challenges. Our recent graduates have embarked on
careers in public relations, marketing, the media and creative industries, communications and NGOs around the world.

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This course is designed to meet the growing demand for intelligent, innovative thinkers to work within the media sector. Read more

Course summary

This course is designed to meet the growing demand for intelligent, innovative thinkers to work within the media sector. This programme is the ideal way to progress in a career in the media sector, and will also offer students that have previously studied degrees in media, culture and the creative industries the chance to advance their specialism further.

We’ll nurture you to be one of the next generation of international media business leaders. You’ll develop a critical approach to the ever-changing world of media, exploring the internal and external factors that shape its organisations.

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The field of media is constantly shifting and in the last decade the changes have been rapid, and a new media landscape has emerged. Read more

The field of media is constantly shifting and in the last decade the changes have been rapid, and a new media landscape has emerged. Digital media of today are characterised by participation and cooperation; media are wholly collaborative, in terms of both production and consumption. 

The master’s programme in Media and Communication studies gives you advanced knowledge of digital media through practical approaches in the field. You will work creatively and in an explorative manner with different types of media, while learning to evaluate them from a critical perspective.

What is collaborative media?

The field of media is constantly shifting. In the last decade the changes have been rapid, and a new media landscape has emerged – forever reshaping not only the consumers but also the creators and distributors of media. Digital media of today are characterised by participation and cooperation; media are wholly collaborative, in terms of both production and consumption – and this is what is meant by the term ‘collaborative media.’

What will I learn?

The one-year master’s programme in Media and Communication Studies – Culture, Collaborative Media, and Cultural Industries – will equip you with advanced knowledge of digital media. The programme is oriented towards practical approaches to the field. You will work creatively and in an explorative fashion with different types of media while you learn to approach them from a critical perspective.

During the programme you will develop three primary skill sets: the ability to analyse and strategically approach media and its impact on society; the capability to work with media and communication both methodologically and systematically; the knowledge required to produce media texts, both individually and collaboratively. Compared to bachelor-level degrees, this advanced programme has a clear focus on the development of strategic expertise, a skill crucial for those intending to pursue a professional career in media and communication. During the year, you will furthermore obtain an in-depth knowledge of the workings of the creative industries.

The programme is developed alongside and conducted in collaboration with Media Evolution, a media cluster with over 350 member companies based in Malmö. This facilitates a crossover between the academic and professional worlds and allows you as a student to develop skills in both areas throughout your studies. Throughout the duration of the programme you will get the chance to meet a number of international guest lecturers from universities all across the world, further adding to the global relevance of the programme.

The first and second semester

The first semester focuses on examining key themes in communication studies and on how the creative industries of today are operated. During the second semester you will learn more about the possibilities with collaborative media. The year ends with a (one-year, 15 credits) master's thesis.

Malmö University also offers the two-year master's programme Media and Communication Studies: Culture, Collaborative Media and Creative Industries, 120 credits. Read more

The pedagogical approach

The programme, which is web-based and full-time, makes education available to students globally and offers a unique blend of distance and campus based learning. The seminars are compulsory, and you can either attend in Malmö or online. This approach makes it possible for international students to enrol in the programme without having to relocate, leading to a diverse and intercultural student body that increases the opportunities for students to form transnational networks and to benefit from international lecturers.

The programme is hosted on an online platform through which communication between students and lecturers takes place and where student projects are uploaded. As the main theme of the programme is collaborative media, this pedagogical approach leaves room for experimentation, and students are encouraged to use collaborative media during this process.

What can I do with my degree?

After graduating, you will have the qualifications necessary to work in media and communication. The skill set and knowledge you develop during your studies are valuable to the fast-growing creative indutries. Companies, government, and organisations are other possible employers as they become increasingly dependent on communication and media in their business. This programme is for those of you who want to take an active role in the development of the media field. It also provides a foundation for further post-graduate studies.

Learning outcomes

After completing the programme students should be able to: 

Knowledge and understanding 

1) demonstrate knowledge and understanding of media and communication studies, including both an overview of the field and deeper knowledge of specific parts of the field as well as insight into current research and development work 

2) demonstrate specialised methodological knowledge in media and communication studies 

Competence and skills 

3) demonstrate the ability to integrate knowledge and to analyse, assess and deal with complex phenomena, issues and situations even with limited information 

4) demonstrate the ability to independently identify and formulate issues and to plan and, using appropriate methods, undertake advanced tasks within predetermined time frames 

5) demonstrate the ability verbally and in writing to report clearly and discuss his or her conclusions and the knowledge and arguments on which they are based in dialogue with different audiences 

6) demonstrate the skills required for participation in research and development work or employment in some other qualified capacity 

Judgement and approach 

7) demonstrate the ability in media and communication studies to make assessments in relation to relevant disciplinary, social and ethical issues and also to demonstrate awareness of ethical aspects of research and development work 

8) demonstrate insight into the possibilities and limitations of research, its role in society and the responsibility of the individual for how it is used 

9) demonstrate the ability to identify the personal need for further knowledge and take responsibility for his or her on going learning

Degree

Master's Degree (60 credits).

Degree of Master of Arts (60 credits) in Media and Communication Studies



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We are living through an era of tumultuous change in how politics is conducted and communicated. The great digital disruption of the early 21st century continues to work its way through media systems around the world, forcing change, adaptation, and renewal across a whole range of areas. Read more
We are living through an era of tumultuous change in how politics is conducted and communicated. The great digital disruption of the early 21st century continues to work its way through media systems around the world, forcing change, adaptation, and renewal across a whole range of areas: political parties and campaigns, interest groups, social movements, activist organisations, news and journalism, the communication industries, governments, and international relations.

In the New Political Communication Unit at Royal Holloway, University of London, we believe the key to making sense of these chaotic developments is the idea of power—how it is generated, how it is used, and how it shapes the diverse information and communication flows that affect all our lives.

This unique new Masters degree, which replaces the MSc in New Political Communication, is for critically-minded, free-thinking individuals who want to engage with the exciting intellectual ferment that is being generated by these unprecedented times. The curriculum integrates rigorous study of the very best academic research with an emphasis on making sense of political communication as it is practiced in the real world, in both "old" and "new" media settings.

While not a practice-based course, the MSc Media, Power, and Public Affairs is perfect for those who wish to build a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally. These include advocacy, campaign management, political communication consultancy, journalism, government communication, policy analysis, public opinion and semantic polling, and public diplomacy, to name but a few. Plus, due to its strong emphasis on scholarly rigour, the MSc in Media, Power, and Public Affairs is also the perfect foundation for a PhD in political communication.

You will study a mixture of core and elective units, including a generous choice of free options, and write a supervised dissertation over the summer. Teaching is conducted primarily in small group seminars that meet weekly for two hours, supplemented by individual tuition for the dissertation.

This course is also offered at Postgraduate Diploma level for those who do not have the academic background necessary to begin an advanced Masters degree. The structure of the Diploma is identical except that you will not write a dissertation. If you are successful on the Diploma you may transfer to the MSc, subject to academic approval.

See the website https://www.royalholloway.ac.uk/politicsandir/coursefinder/mscpgdipmediapowerandpublicaffairs.aspx

Why choose this course?

- be taught by internationally-leading scholars in the field of political communication

- the curriculum integrates rigorous study of the very best academic research with an emphasis on making sense of political communication as it is practiced in the real world, in both "old" and "new" media settings

- perfect for those who wish to build a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally

- a unique focus on the question of power and influence in today’s radically networked societies.

On completion of the programme, you will have:
- advanced knowledge and critical understanding of key concepts, theoretical debates, and developments in the field of political communication

- advanced knowledge of the texts, theories, and methods used to enhance understanding of the issues, processes, and phenomena in the field of political communication

- advanced knowledge and critical understanding of research methods in the social sciences

- a solid foundation for a career in the growing range of professions that require deep and critical insight into the relationship between media and politics and public communication more generally, or for a PhD in any area of media and politics.

Department research and industry highlights

- The New Political Communication Unit’s research agenda focuses on the impact of new media and communication technologies on politics, policy and governance. Core staff include Professor Andrew Chadwick, Professor Ben O’Loughlin, Dr Alister Miskimmon, and Dr Cristian Vaccari. Recent books include Andrew Chadwick’s The Hybrid Media System: Politics and Power (Oxford University Press, 2013), Cristian Vaccari’s Digital Politics in Western Democracies: A Comparative Study (Johns Hopkins University Press), and Alister Miskimmon, Ben O’Loughlin, and Laura Roselle’s, Strategic Narratives: Communication Power and the New World Order (Routledge, 2013). Andrew Chadwick edits the Oxford University Press book series Oxford Studies in Digital Politics and Ben O’Loughlin is co-editor of the journal Media, War and Conflict. The Unit hosts a large number of PhD students working in the field of new political communication.

Course content and structure

You will study four core course units (chosen from a total of six options), two elective units, and write a dissertation over the summer. Course units include one of three disciplinary training pathway courses, a course in research design, analysing international politics, and specialist options in international relations.

Students studying for the Postgraduate Diploma do not undertake the dissertation.

Core course units:
Media, Power, and Public Affairs: You will examine the relationship between media, politics and power in contemporary political life. This unit focuses on a number of important foundational themes, including theories of media effects, the construction of political news, election campaigning, government communications and spin, media regulation, the emergence of digital media, the globalisation of media, agenda setting, and propaganda and the role of media in international affairs. The overarching rationale is that we live in an era in which the massive diversity of media, new technologies, and new methodologies demands new forms of analysis. The approach will be comparative and international.

Internet and New Media Politics:
 Drawing predominantly, though not exclusively, upon specialist academic journal literatures, this course focuses on a number of important contemporary debates about the role and influence of new technologies on the values, processes and outcomes of: global governance institutions; public bureaucracies; journalism and news production; representative institutions including political parties and legislatures; pressure groups and social movements. It also examines persistent and controversial policy problems generated by digital media, such as privacy and surveillance, the nature of contemporary media systems, and the balance of power between older and newer media logics in social and political life. By the end of the course students will have an understanding of the key issues thrown up by the internet and new media, as well as a critical perspective on what these terms actually mean. The approach will be comparative, drawing on examples from around the world, including the developing world, but the principal focus will be on the politics of the United States and Britain.

Social Media and Politics: This course addresses the various ways in which social media are changing the relationships between politicians, citizens, and the media. The course will start by laying out broad arguments and debates about the democratic implications of social media that are ongoing not just in academic circles but also in public commentary, political circles, and policy networks—do social media expand or narrow civic engagement? Do they lead to cross-cutting relationships or self-reinforcing echo chambers? Do they hinder or promote political participation? Are they useful in campaigns or just the latest fashion? Do they foster effective direct communication between politicians and citizens? Are they best understood as technologies of freedom or as surveillance tools? These debates will be addressed throughout the course by drawing on recent empirical research published in the most highly rated academic journals in the field. The course will thus enable students to understand how social media are used by citizens, politicians, and media professionals to access, distribute, and co-produce contents that are relevant to politics and public affairs and establish opportunities for political and civic engagement.

Media, War and Conflict:
The post-9/11 global security situation and the 2003 Iraq war have prompted a marked increase in interest in questions concerning media, war and conflict. This unit examines the relationships between media, governments, military, and audiences/publics, in light of old, new, and potential future security events.

Introduction to Qualitative Research Methods in Politics and International Relations:
 You will be provided with an introduction to core theories and qualitative approaches in politics and international relations. You will examine a number of explanatory/theoretical frameworks, their basic assumptions, strengths and weaknesses, and concrete research applications. You will consider the various qualitative techniques available for conducting research, the range of decisions qualitative researchers face, and the trade-offs researchers must consider when designing qualitative research.

Dissertation (MSc only): The dissertation gives you the opportunity to study an aspect of Media, Power, and Public Affairs in depth. You will be assigned a dissertation supervisor and the length of the piece will be 12,000 words.

Elective course units:
Note: not all course units are available every year, but may include:
- Politics of Democracy
- Elections and Parties
- United States Foreign Policy
- Human Rights: From Theory to Practice
- Theories and Concepts in International Public Policy
- Contemporary Anglo-American Political Theory
- Transnational Security Studies
- Conflict and Conflict Resolution in the Middle East
- The Law of Cyber Warfare
- Comparative Political Executives
- European Union Politics and Policy
- International Public Policy in Practice
- Sovereignty, Rights and Justice
- Theories of Globalisation
- Introduction to Quantitative Research Methods in Politics and International Relations

Assessment

Assessment is carried out by coursework and an individually-supervised dissertation.

Employability & career opportunities

Advocacy, campaign management, political communication consultancy, journalism, government communication, policy analysis, public opinion and semantic polling, public diplomacy, PhD research.

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online https://www.royalholloway.ac.uk/studyhere/postgraduate/applying/howtoapply.aspx .

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