Modern business is increasingly global - and we have designed a programme to match. Our MSc Global Marketing gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you.
Drawing on GCU's close relationship to industry, we'll help you develop new insight into the cross-cultural challenges you'll face in today's global environment - and how to address them. You'll discover how technology can help you develop sustainable marketing practices, better understand consumer behaviour and plan marketing, branding and communication strategies. You will study marketing in both theory and practice, for a world-class education built on GCU's decades of academic and professional experience in the field.
As part of our welcoming, open and diverse GCU community, you'll also be in the ideal place to launch a marketing career that is globally engaged and socially responsible - truly serving the common good.
Global Marketing Strategy
Considers the challenges that organisations face in the contemporary global B2B and B2C marketplace and explores strategic options internationally. Adopting a strategic marketing planning perspective this module will equip students with the necessary tools, skills and insights to generate a comprehensive, cohesive and congruent strategic marketing plan to take an organisation global.
Product and Service Innovation and Global Logistics
Examines the interconnection of an entrepreneurial mind-set and its role in the process of product and service innovation in a private, public or third sector. By critically appraising effective and responsible marketing solutions for sourcing and global logistics, students will develop a portfolio of how to take their innovation to market and realise its benefits internationally.
Developing Personal and Professional Competence
Enables students to identify, understand, develop and articulate their key personal abilities in the context of their future career aspirations. Students will be given the opportunity to undertake an internship, volunteer, study abroad or take part in desk based consultancy. Students will be invited to apply the concepts of personal and professional development to what they are experiencing outside the classroom in order to be better prepared for their personal and professional life.
Consumer-Led Sustainable Marketing
Delivers a critical, in-depth understanding of consumer-led sustainable marketing practices. Students are introduced to the concept of customer insight and its role in marketing decision-making. The module evaluates the psychological, social and economic roots of the discipline of consumer behaviour and relates these to contemporary consumers.
Global Branding and Integrated Marketing Communications
Provides students with a critical understanding of how a brand may be marketed via digital communications and placed within the global marketplace. Various sectors including fashion, luxury, travel, entertainment and technology are explored while providing students with an in depth understanding of branding theory.
Research Project: Design and Methods
Introduces students to research approaches, time and project management skills essential for their dissertation and similar tasks in the future. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.
The final element of the programme is the dissertation, which provides you with an opportunity to design and undertake a piece of original research in a relevant area of marketing which could become the starting point of your career in global marketing
You'll graduate from our career-focused programme ideally positioned to create innovative marketing solutions in a variety of sectors - from fashion to travel, entertainment to technology. Our alumni pursue rewarding careers and create meaningful change in the UK and internationally.
Accredited by the Chartered Institute of Marketing
On this course, you’ll spend one semester in Sheffield, the other at a partner university in Hong Kong. It’s an advanced-level introduction to a range of marketing disciplines including international consumer behaviour, communications, research and strategic marketing.
The Project Dissertation may be completed in either Sheffield or Hong Kong.
Lectures, seminars, case studies, group work for collaborative learning, and web-based discussion groups.
We teach management from a truly global perspective, and our courses are based on pioneering research into the challenges faced by businesses everywhere. We use a combination of lectures, seminars, case studies, group work for collaborative learning, and web-based discussion groups. You'll be assessed through Individual assignments, group projects, end-of-semester examinations and a dissertation.
We’ll teach you how to identify opportunities, solve problems and inspire others. Many of our teaching staff are world-class researchers working in policy-relevant areas. Our courses are based on their research. We also bring in guest speakers from business, local government and industry. You can apply to carry out a project with an external organisation as part of your course.
At Sheffield University Management School, we are committed to focusing on employability and our postgraduate students’ future career prospects. We have two specialist careers advisors in the School, dedicated to providing full-time career support throughout your course.
You will have many opportunities during your course to engage in personal and professional development. Our courses are designed to enable you to acquire the transferable skills essential for employment: communication, organisation, and the ability to deal with complex issues creatively and systematically.
Our dedicated Employability Hub acts as a key interface between students and employers. Its staff will help you access employability support, skills development and opportunities throughout your masters.
Our graduates work for companies such as Adidas, ASDA, Boots, ExxonMobil, HSBC, Morgan Stanley, Pepsico International, Sainsbury’s and Vodafone. Their job titles include Head of Business Enhancement, Management Consultant, Product Marketing Manager, Web Marketing Consultant and Campaign Manager.
Get a foot-hold in the business world with this intensive, professionally focused postgraduate programme offered by Victoria Business School.
Build on your undergraduate degree and gain valuable skills in management, marketing and business. The 180-point Master's programmes are course-based, and include an industry placement where you'll gain real-world experience or a research project where you'll investigate a theoretical aspect of a current topic under debate.
Become one of the next generation of business leaders who can anchor business strategy in a global context and use this as a vehicle for growth.
Gain a broad foundation in modern business and explore how global connectivity impacts and influences the way business is done. You'll find out how companies successfully compete in the global business environment, and examine modern management theory and practice and marketing strategy. Graduates will be able to find solutions to problems at a global strategic level.
If you want to complete a Master's with a focus on professional skills, rather than research, then the MGMgmt and the MGMktg are good options for you.
Take advantage of the University's connections in the business world and hear from guest lecturers who are industry professionals. You'll also complete a consulting project with a real company or organisation.
Victoria Business School is among a small group of business schools worldwide that hold the 'Triple Crown' of international business education accreditations. You can be confident your qualification will stand up against the best around the world.
You’ll study for either qualification in three parts, each worth 60 points.
In Part 1 you'll study four courses and gain the foundation knowledge you need for Part 2, where you'll focus on either Marketing or Management. Your study during Part 1 will help you confirm your choice about which degree you go on to complete.
If you successfully complete Part 1, but don't continue your studies, you'll be awarded a Postgraduate Certificate in Global Business (PGCertGBus).
In your second trimester you'll complete the set courses for your chosen degree.
Management students will study innovation and value creation, sustainability, supply chains, and leadership in a changing global environment.
Marketing students will focus on market analysis, consumer behaviour, communications, and current marketing theory and practice in a global context.
In Part 3 you'll complete courses in strategy in a global marketplace, and effective management across cultures. In this trimester you'll also complete a 30-point practical project. You can choose to do a consultancy project, where you'll be partnered with an organisation and use theory to resolve a business issue. Or you can complete a research project where you'll investigate a theoretical aspect of a current topic under debate in management or marketing.
If you are enrolled in either Master's but don't manage to complete it, you may have enough points to be a awarded a PGCertGBus.
The Masters' degrees can be completed in three trimesters or 12 months of full-time study.
Your workload will be 150 hours per course so you can expect to study 40–45 hours a week for much of the year.
Postgraduate study at Victoria will help you build valuable relationships and networks with peers, university staff and future colleagues. You'll have opportunities to attend events, workshops, social functions and seminars.
The Postgraduate Students' Association can give you information and provides a voice for you on campus.
Graduate with the skills you need to work in a management or marketing role in medium or large organisations, in New Zealand or overseas.
This qualification paves the way for careers in global logistics, international business development, import/export management and international brand management.
You could also continue your studies with a research-based Master's degree or possibly a PhD.
Our CIM-accredited Marketing (International Marketing) MSc is designed for those seeking to develop their knowledge of global and multi-cultural marketing – positioning you for a career in a multinational organisation.
On the course, you will:
Accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing body, this course progresses you towards Chartered Marketer status through exemptions from examinations of the institute. This course is part of our Marketing MSc programme.
All students complete the same core modules to give you practical knowledge in key marketing subjects, then from the end of your first term you will be able to tailor your course to your interests or career aspirations through a choice of specialisms and option modules, or continue on a more generalist route with our Marketing MSc.
The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.
All of our Marketing MSc courses share six core modules (Moving to Masters, Critical Developments in Marketing Theory and Practice, Marketing Planning and Strategy, Marketing Research I: quantitative methods, Marketing Research II: qualitative methods, and a dissertation).
This specialist route includes one subject-specific module (International Marketing), but also shares a range of optional modules which enable you to tailor the course to your interests and career aspirations.
In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.
All students will study seven core modules. You will also select one option module, which will allow you to specialise in an additional strand of marketing.
This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.
CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.
You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.
Membership benefits include:
You will also be able to take modules from your course that will help you gain the following CIM qualifications:
CIM Certificate in Professional Marketing
To obtain this certificate you will need to pass the CIM’s Integrated Communications module and one option module. You will be exempt from the CIM’s Marketing module.
CIM Diploma in Professional Marketing
To obtain the diploma you will need to pass the CIM’s Marketing Metrics module and one option module. *
CAM Diploma in Digital Marketing
To obtain the diploma you will need to take the Branding and Marketing Communications module and pass the CIM’s Digital Marketing Essentials module and one option module. You will be exempt from the Marketing and Consumer Behaviour module.
Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.
You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing.
A Marketing (International Marketing) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.
The course has been designed for people wanting a successful and rewarding career in sectors such as:
The course is ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.
Accredited by the Chartered Institute of Marketing (CIM), our Masters in Advertising and Marketing allows you to gain specialist knowledge in marketing communications and advertising, alongside comprehensive understanding of key areas of marketing such as strategy, consumer behaviour and research.
Taught by specialists with professional experience and research expertise, you’ll gain the skills and knowledge to prepare for a successful career in marketing communications.
The course offers a balanced academic and practical programme, giving you the opportunity to apply your knowledge to genuine business situations. You’ll explore contemporary developments in marketing and marketing communications theory and practice.
Dedicated modules will introduce you to key concepts, frameworks and approaches, whilst equipping you with the skills you need to work in a professional marketing communications or advertising environment. You’ll also select optional modules allowing you to focus on areas that suit your career plans.
The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across the globe.
Our research makes an important contribution to your learning on the MA Advertising and Marketing; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre is the Business School’s established and esteemed centre of excellence for scholarly research work.
This programme is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain professional qualifications through CIM Graduate Gateway. This means you can work towards CIM qualifications during your studies, and will receive exemptions from selected assessments.
CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
CIM qualifications are highly sought after by employers, which ensures you are equipped with the best opportunities for a successful marketing career.
Throughout the year you’ll study core modules covering different aspects of advertising and marketing.
You will build your understanding of the ways in which brands communicate with their audiences with modules in marketing communications and PR and corporate communications. From there you’ll explore theories and practices of different types of advertising, and examine how organisations plan and develop their media strategies in a changing media landscape. In addition you’ll also gain an insight into important marketing functions of marketing which support brand communications.
Optional modules will give you the chance to shape the programme to suit your interests or career plans. You could focus on sales promotion, brand management and other fields such as social media, digital and interactive marketing.
The course culminates in a final project, which allows you to demonstrate the knowledge and skills you’ve gained while focusing on a single topic in-depth. Two options are available – you could complete either a standard research dissertation on a topic of your choice, or a consultancy project, allowing you to work with an external business on a real marketing problem.
Throughout the course you’ll also benefit from a Professional Skills and Employability module, dedicated to developing the key skills employers are looking for when recruiting marketing graduates. Read what our students say about the opportunities for professional development.
You’ll take eight compulsory modules, plus your dissertation, which can be either a research dissertation or marketing consultancy project.
We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.
Independent study is also vital for this course allowing you to prepare for taught classes and sharpen your own research and critical skills.
Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.
Graduates of the MA Advertising and Marketing can expect to have a wide and varied range of career opportunities in marketing communications agencies and in-house marketing departments.
Previous graduates have become brand managers, research managers, account executives, business development specialists, sales managers and even started their own businesses. Employers include marketing agencies within the advertising and communications sector, retailers, communications groups, commercial banks, education and recruitment agencies.
An increasing number of graduates are working within the rapidly expanding digital, direct and interactive marketing industry.
Our dedicated Professional Development Tutor provides tailored academic and careers support to every student. This means you will develop the academic skills to successfully progress through the course, and also the professional skills you will need to secure employment and start a successful career.
You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.
Read more about our careers support.
The MSc in Marketing French Excellence prepares students from any country for a career in International Marketing.
The MSc in Marketing French Excellence prepares students for a career in international marketing by:
France occupies a unique position, excelling in cultural diversity, scientific endeavour, hospitality, and business acumen. The programme uses examples from global industries in which France excels to teach advanced marketing theory and techniques. The curriculum also includes an internship and a final dissertation. It provides a unique challenging experience for students, while maximizing their opportunities for long-term personal and career development.
The MSc in Marketing French Excellence programme starts with the fundamentals of Marketing and culminates with the internship and a final dissertation. It is organised in semesters:
Discover how the digital revolution has changed the field of marketing, and how the most cutting edge tools are impacting marketers globally, as well as how those tools are used, both by and in an attempt to target, the current generation. Topics include, but are not limited to: web marketing, social media marketing, big data, apps, netnography, and more.
Marketing tools, theories, and knowledge required for the successful planning and execution of effective marketing activities.
Definition of frame for a comprehensive marketing analysis, including the global environment, culture and customer and competitor analysis. Choice of market and integration of different variables within an overall international strategic approach.
Use of quantitative information as an essential element in marketing decisions. Understanding and interpreting key marketing statements within the business.
Motivation and the buying process from a French sociocultural perspective.
Understanding how brand marketing works and examining the actions and responsibilities of the marketing team, to maximize the potential of the major brands they control.
Mastering and implementing sophisticated research techniques related to data collection and analysis to address complex marketing problems with the most appropriate methodology
Learning the tools and techniques that maintain France’s position as a global leader in the luxury goods sector
Since the invention of the original hypermarket concept, France has consistently excelled in the development of innovative retailing and merchandising solutions.
Study the dominance of the French aerospace, nuclear and rail transport industries.
What makes France different and special? This module focuses on the concept of National Brand Identity and examines how French marketers integrate culture as a positioning tool to gain competitive advantage and differentiate themselves.
Focus on France’s status as the world’s most visited country and the success of leading French service companies in the tourism, hotel and hospitality industries.
Provides an essential opportunity to apply the theoretical and practical skills learnt during the first two semesters to a professional environment. You are free to carry out your internship in France, or abroad, subject to approval by the internship director, based on its relevance to the MSc programme and course content.
You will be assigned a research tutor and choose a research topic that you will study throughout the semester and present to a panel of professors.
The M.Sc. in Marketing French Excellence prepares students from any country for a career in International Marketing.
A few of the possible jobs to which you can aspire:
Different countries and cultures bring their own set of challenges in terms of marketing. So introducing a product or service needs sensitivity, understanding and respect. This MSc is open to graduates from all disciplines who are interested in a career in the lively world of international marketing. You will explore all the up-to-date thinking, theories, principles and practice of the discipline.
Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing, this programme is run and supported by experienced academics and marketing practitioners. Globally renowned for their expertise, they will give you significant insights into key areas of international marketing, including brand marketing; advertising; e-marketing; and innovation and strategy.
This is a conversion programme for applicants without previous knowledge or experience in marketing, but who wish to particularly explore the theory, principles and practice of marketing in the context of a global market environment and the challenges of marketing across countries and cultures.
This programme is accredited by The Chartered Institute of Marketing (CIM).
The 12 month masters degree programme begins at the end of September. Initially you will spend time developing your understanding of core principles, theory and practice in marketing management, marketing research and marketing strategy and planning. Case studies will explore the particular applications of concepts in an international marketing context. You will also take a compulsory module exploring the principles, theory and practice of international marketing strategy, including approaches to international market selection, entry mode, and planning the marketing mix globally and/or locally. You will also study a compulsory module on Cross-Cultural Communication to help appreciate the challenges and strategies for effective communication when managing in an international context.
Beyond the core modules, the programme offers a wide choice of elective modules. You will be able to specialise in the areas of marketing that you feel will best prepare you for your chosen career path. We offer an exciting elective which explores the challenges of international marketing decisions in practice, using an innovative computer-based simulation in association with a USA-based company.
During the year you will undertake a major independent research dissertation, which must be related to an international marketing issue. Academic members of the Marketing Group will suggest topics consistent with their ongoing research, or you can choose a topic that is directly related to your chosen career path.
There are a host of potential topics for an international marketing dissertation.
Topics have included:
Our students benefit from advanced teaching technology. All fifteen lecture theatres and seminar rooms contain comprehensive audio-visual equipment and sound systems, as well as wireless connectivity and data projection. Three large PC clusters add to computing facilities already available to students across the campus. The main lecture theatre, seating 200, is often utilised outside term-time as a conference facility for local industry.
Recent graduates from our two conversion programmes (MSc Marketing and MSc International Marketing) have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students
Strong industry links
We enjoy active and close links with industry and the financial community. Many of our programmes have input from organisations such as GE, Biersdorf and Accenture. Companies such as HSBC, BP, Unilever and Deloitte visit the School to run workshops and business games, ensuring that you have the opportunity to put the theory you have learned into practice.
Particular programmes also offer the ability to obtain first-hand experience in the form of either work placements abroad or UK based consultancy projects with companies such as Jaguar, Aston Villa Football Club and Cadbury.
Careers in Business
Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.