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Masters Degrees (Geomarketing)

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The objective of this interuniversity master's degree (Universidad de Granada and Universitat Rovira i Virgili) is to provide multidisciplinary training for professionals and researchers in all areas of territorial organisation, planning and management. Read more
The objective of this interuniversity master's degree (Universidad de Granada and Universitat Rovira i Virgili) is to provide multidisciplinary training for professionals and researchers in all areas of territorial organisation, planning and management. This allows students to achieve other aims which enable them to:
-Achieve skills and knowledge to exercise leadership to face regional challenges and promote sustainable development.
-Specializing in strategic planning (local development projects, urban planning and mobility), as well as the prospective analysis of scenarios.
-Training in GIS, digital mapping and spatial analysis techniques applied to fields such as landscape prospective planning, network analysis, geo-marketing, etc.
-Qualify for integration in public administration and private business. It also provides guidance on the preparation for future students to research

Student Profile

The master's degree is aimed at:
-Graduates in social sciences and law, environmental sciences, architecture and engineering and other knowledge areas with a territorial perspective.
-Professionals from the public administrations (town councils, district councils, provincial councils, regional government) or from the private sector (consultancies, bureaux) who are engaged in work relating to leadership and territorial planning but who do not possess a specific qualification in the knowledge area.

Although it is not a specific requirement for the master's degree, it is recommended to have knowledge of geographic information systems (GIS), particularly the program ArcGIS. Those prospective students who do not certify it, they must enrol in an online ArcGis course before the lectures start.

Career Opportunities

Positions and experts in the public administrations or private sector (environmental and territorial consultancies) in the fiels of territorial, urban, sectorial and strategy planning, territorial management (social conflicts, landscape, heritage resources, mobility, legal experts, geomarketing and prospective) and Geographic Information Systems (GIS) applied to territorial planning and management and planning, governance and territorial leadership from the autonomy and the self-occupation.

The master's degree also opens doors to possible careers in teaching and basic and applied research in public and private universities.

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