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Masters Degrees (Geomarketing)

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The objective of this interuniversity master's degree (Universidad de Granada and Universitat Rovira i Virgili) is to provide multidisciplinary training for professionals and researchers in all areas of territorial organisation, planning and management. Read more
The objective of this interuniversity master's degree (Universidad de Granada and Universitat Rovira i Virgili) is to provide multidisciplinary training for professionals and researchers in all areas of territorial organisation, planning and management. This allows students to achieve other aims which enable them to:
-Achieve skills and knowledge to exercise leadership to face regional challenges and promote sustainable development.
-Specializing in strategic planning (local development projects, urban planning and mobility), as well as the prospective analysis of scenarios.
-Training in GIS, digital mapping and spatial analysis techniques applied to fields such as landscape prospective planning, network analysis, geo-marketing, etc.
-Qualify for integration in public administration and private business. It also provides guidance on the preparation for future students to research

Student Profile

The master's degree is aimed at:
-Graduates in social sciences and law, environmental sciences, architecture and engineering and other knowledge areas with a territorial perspective.
-Professionals from the public administrations (town councils, district councils, provincial councils, regional government) or from the private sector (consultancies, bureaux) who are engaged in work relating to leadership and territorial planning but who do not possess a specific qualification in the knowledge area.

Although it is not a specific requirement for the master's degree, it is recommended to have knowledge of geographic information systems (GIS), particularly the program ArcGIS. Those prospective students who do not certify it, they must enrol in an online ArcGis course before the lectures start.

Career Opportunities

Positions and experts in the public administrations or private sector (environmental and territorial consultancies) in the fiels of territorial, urban, sectorial and strategy planning, territorial management (social conflicts, landscape, heritage resources, mobility, legal experts, geomarketing and prospective) and Geographic Information Systems (GIS) applied to territorial planning and management and planning, governance and territorial leadership from the autonomy and the self-occupation.

The master's degree also opens doors to possible careers in teaching and basic and applied research in public and private universities.

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The Rome Business School’s Master in Food and Beverage Management is the ideal academic course for professionals seeking a . Read more

The Rome Business School’s Master in Food and Beverage Management is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the Food & Wine industry.

With the Rome Business School’s international perspective, the programme offers a unique learning experience and a global professional exposure, enabling participants to study in one of the best cities of the world or online. The programme’s quality teachingand networking services all contribute to make it the perfect fit for anyone who is looking to rise to the top in the world of food and beverage industry.

 

Objectives

In particular, on completing the programme, participants will be able to:

  • Identify and develop effective managerial strategies for food & beverage industry companies
  • Develop a business plan for food & beverage industry companies
  • Utilise the most advanced marketing techniques to promote food & beverage industry companies and products
  • Apply planning, financial management, and management control principles to the food & beverage industry
  • Understand and utilise project management techniques
  • Understand and apply process and supply techniques to the food & beverage context
  • Master the use of new technologies within food & beverage industry companies
  • Understand the food & beverage industry start-up ecosystem

 

Target Recipients

The Master in Food and Beverage Management is a course of excellence designed for young persons who wish to start a career in the Food & Wine industry, and to professionals in the food & beverage production chain and restauration industries —or in other sectors closely linked to them—who aspire to set out on a path to grow within their organisation, to start up an enterprise in an opportunity rich but ever more complex context, and/or to complete their training path by obtaining a certification specifically conceived for the food and beverage industry.

On completion of this training course, the attendees will be able to work, among other profiles, as:

  • Consultants for the creation of start-ups within the restauration industry
  • Consultants for corporate repositioning
  • Food & Wine Managers
  • Banqueting Managers
  • Hotel chain Retail & Sales Managers
  • Public Relations Managers

Contents

Introduction and Scenario

The Food and Beverage and Agri-Food System

Food and Beverage Industry Management

Basics of management: elements of corporate strategy and organisation

Economics and food company management

Marketing management and digital marketing

Accountancy and management control

Basics of Project Management

Business Planning

Human Resource Management

From the concept to the project: defining a project’s guidelines through the creation of the Concept

Geomarketing analysis

Aesthetic and functional design: identifying structural needs/required spaces and their distribution / defining a layout

Administrative requirements to set up a business / verifying the suitability of a location

Job Health and Safety: regulations and documents

 

Food Management

Retail & sales management

Supplier selection

Food cost control

Menu engineering

Restaurant and Kitchen layout

Practice Lab: visits to producers

 

Beverage Management

Retail & sales management

Supplier selection

Beverage cost control

Wine and beverage list engineering

Wine cellar layout

Practice Lab: visits to producers

 

Marketing and Communication for Food and Beverage

Food and Beverage industry marketing

Restauration services marketing

Digital marketing

Brand management – Image and Brand Identity

Food, Wine, and Mass Media – communication tools (food guides, industry publications/websites, newsletters)

Storytelling applied to Food & Wine products and services

Content management

Social media management for the Food and Beverage industry

Food & Wine audio-visual communication

Customer care

Food and Beverage events and the role of Public Relations

Case studies

Agri-food product marketing and brand management

Wine marketing and brand management

Marketing strategies applied to industry contents: case histories and testimonials

Food and Beverage industry innovation and strategies

Internationalisation strategies

New technologies: from production chain to service

Launching a start-up in the Food and Beverage industry

Extracurricular activities

As part of the course, a Cooking Teambuilding and/or Gastronomic Walking Tour event is organised in Rome’s Old Town to understand the cultural context within which the various made in Italy Food and Beverage service and restauration of excellence activities insert themselves, with the aim of understanding its various formats and business models.

 

Structure (12 months)

The Rome Business School’s Master’s Degree in Food and Beverage Management is structured in:

  • 6 months of lectures (twice a week)
  • 6 months of international internship and project work
  • Company visits
  • Personalized career services
  • Cultural programme
  • Seminars and events



Attendance formulas

The Master in Food and Beverage Management may be attended in the following formulas:

  • On Campus, at the Rome Business School Rome headquarters.
  • Online (Distance Learning), through a cutting edge e-learning platform with live lectures and a great teacher-student interaction.


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