The MA Creative Media Arts: Data and Innovation is designed to respond directly to your needs as someone with the ambition to build a career in one of the growth sectors in the UK: the creative and cultural industries. The course delivers a unique combination of media art and design methodologies alongside basic management and business analytics, to help you build a successful career or venture within this dynamic sector. The curriculum has been developed in response to important research findings, demonstrating that growth in the wider economy is being driven by a creative sector founded on a fusion between digital technologies, creative practice and the wider arts and humanities. It's what we call the “fusion hypothesis”. Drawing extensively on this concept we have developed a programme that brings the cultures of art, technology and enterprise into new and generative combinations.
With its emphasis on focused innovation and rapid prototyping the course is unusual in combining a critical media arts perspective with a deep understanding and engagement with the business-led dynamics of the creative industries.
The course is delivered in the context of Bournemouth University’s world renowned Faculty of Media & Communication, known for its contacts at the heart of the media industry. The programme has been developed and lead by leading practitioners from media art contributing business-led research and development insights from the design sector aimed at developing advanced enterprise and creative projects. The image at the top of this page was taken at the Museo Jumex in Mexico City and features work entitled Squidsoup by Liam Birtles, one of the senior lecturers on this course, just one example of the international reach our team has in this field.
Studying this Master’s degree is an ideal next step for applicants from both creative media and the arts and humanities, including areas such as graphic design, visual communications, fine art, performance, audio and sound, and theatre and media production, as well as those from interdisciplinary non-creative backgrounds, such as computer science, geography and engineering, who can demonstrate interest through a creative portfolio or other work experience.
You may have an undergraduate qualification in a related subject or may be able to show your suitability for this programme of study through associated work-experience or evidence of and outputs from other related activities.
This is a truly international course, attracting students from all over the world with a diverse range of cultures and identities. It will provide you with a strong theoretical and technical underpinning for the principal areas of study thanks to lecture series on filmmaking techniques, green screen, MOCAP, computer graphic principles, the fusion of art and technology, personal research, and applied digital effects theory and practice.
We accept students from a broad range of art-based subject areas including fine art, photography, architecture, filmmaking, fashion design, and graphic design. We will also consider applications from non-art based subjects such as computer sciences or engineering, as long as good art skills can be demonstrated. Knowledge of digital effects and computer graphics are not a pre-requisite for entry, as everything is rapidly taught from basics. A strong set of traditional art and photography skills are however highly beneficial, and demonstration of all art-based skills should be done at application stage in the form of a digital portfolio.
MA Digital Effects and the National Centre for Computer Animation is the UK’s only officially recognised Houdini Certified School. This incredible software is now at the forefront of the VFX Industry, and knowledge of it is a must for anyone wanting to progress their careers in this field.
Digital Effects is one of three Master's degree pathways created by the National Centre for Computer Animation NCCA. All pathways share a great deal of core teaching, but also have specific pathway teaching. If your primary area of interest is mostly illustration or figurative character-based, then our 3D Computer Animation Programme may be a better choice for you. If your application portfolio is mostly technical or programming-based work without much in the way of original artwork, then our Computer Animation & Visual Effects Programme may be the better choice. Our assessment panels will automatically pass applications deemed better suited to another pathway onto them, so it is a good idea to familiarise yourself with all our Master's pathways to help ensure Digital Effects is the right programme for you.
Please watch the recorded BU Webinar 'MA Digital Effects'. Presented by Phil Spicer, Senior Lecturer In Computer Animation, this webinar will give you an excellent insight into this Master's programme.
You are expected to come from a technical background (Computer Science, Physics, Maths, Engineering) with an existing knowledge of programming and the course will build upon this, providing you with a combination of artistic sensibilities, problem-solving and technical skills, which can be applied to the role of technical director within the animation and games industries. Technical directors often have to work alongside computer animators and resolve technical problems either by configuring existing software tools or designing new tools.
During your year-long study, you will develop your programming and scripting skills, and become familiar with special techniques and tools associated with computer animation. These skills are assessed in a variety of projects you will undertake during the year. Emphasis is placed on the use of industry standard hardware and software in the development of these techniques. Typical examples include the development of C++ programs to test new algorithms, the writing of shaders to support rendering, and the developing of scripts and tools to create new effects.
The academic aspects will provide you with a strong theoretical underpinning for the principal areas of study, including lecture series on computer graphics techniques, animation software development, principles of computer graphics, the fusion of art and technology, and personal research projects. You will also have the opportunity to collaborate with students on the other two Master’s courses in the Group Project. This format provides a realistic setting to discover what it’s like working with other creative people and working to a strict timescale.
The course attracts students from all over the world, giving it a strong interdisciplinary, international feel.
The novelty of this Advanced medical imaging programme is that there is no single standard pathway. Module choices will depend on your own practice area and more complex requirements can be discussed with the course team prior to commencement.
This programme will allow you to meet the challenge of specialist, advanced and consultant practitioner status in the field of advanced medical imaging within a rapidly evolving health service.
Modules will equip you with problem solving skills and enable you to be critically aware of yourself and your practice. You will be enabled to develop, evaluate and implement evidence based practice and able to apply that comprehensive knowledge in the context of your specialist Advanced Medical Imaging field.
Postgraduate Certificate: 60 graduate credits in your chosen pathway of study
Postgraduate Diploma: 120 graduate credits in your chosen pathway of study
MSc: 180 graduate credits in your chosen pathway of study to include the Dissertation module
Your module choice will depend on your practice area and the profile of your award which should be discussed with the course team prior to commencement to establish a Negotiated Learning Agreement. This means your course is tailor-made to meet your exact learning requirements.
See modules here.
The programme employs a diverse range of teaching and learning strategies in order to meet the outcomes of the programme and the modules studied. Equality and diversity issues are addressed within the range of learning options available, and also in terms of the module content, which aims to address the needs of a range of service users.
Students on clinically related modules are expected to complete required clinical experience to meet the learning outcomes and prepare them for assessment of competence. The nature of this experience has been determined wherever possible through an evidence base, and by the guidance of professional and accrediting bodies, and external benchmarks.
In order to meet the pressure of service demands, part-time students may study up to 60 credits in one semester of an award. Students are counselled carefully and offered support both in the University and at the workplace, as the employing trusts agree to allow students the extra time needed for study in that semester. This has proved successful in previous cohorts of students.
The assessment strategy encompasses both formative and summative approaches to enable students to meet the aims of the modules studied.
Formative assessment supports students in developing new skills or applying transferable skills to new areas. Formative clinical assessments in clinically related modules are performed by mentors, who are offered training in their role and are supported by the programme team.
The assessment strategies for all modules have been designed to reflect current best practice, and aim to provide an integrated approach across all the pathways of study within this award. The use of portfolios where appropriate allows students with diverse needs and differing learning styles to evidence their knowledge and skills in a way that is best suited to their individual needs.
Assessment methods are designed to suit a variety of learning styles and include, for example;
The percentage and mode of assessment depends on the individual modules.
Most students have been seconded from and return to their work in the National Health Service with advanced practitioner status, and a number have gone on to become Consultant Practitioners. Students will also be supported to apply for Advanced Practitioner Accreditation with the College of Radiographers.
The radiography directorate has a very successful history of developing advanced practice, and this course has strong links with imaging departments, mostly within the UK National Health Service. It is also supported by the North West Medical Physics Department. This means that all your learning will be relevant to current practice and will ultimately benefit your patients through development of your clinical skills and enhanced knowledge.
Our research (find out more here) is conducted in multi-disciplinary teams with notable collaboration and professional input from computer science, medical physics, medicine, radiology, psychology, and engineering. This input emanates from within the University of Salford and a range of other universities and hospitals throughout the world.
We have a thriving and friendly PhD community, comprising full time and part time students. The majority of our PhD research focuses on one of our research themes: